Rare business in the province. business in the province. Let's replace Polish apples with Russian ones

About 80% of the population of Russia lives outside the capital and regional centers. Rumors that it is impossible to create a profitable business on the periphery are greatly exaggerated. The article gives five examples of quite successful businesses, and highlights the characteristics of provincial cities.

 

The answer to the question what kind of business to open in small town, cannot be unique. In addition to the common features inherent in small administrative centers, each of them has its own unique features. Counting on the success of the enterprise, it is necessary to take into account both groups of influencing factors as fully as possible. As life shows, the advantages in this regard are on the side local residents. In contrast to the "alien Vikings", who develop new territory by trial and error.

Pros and cons of a small town

Two professors of the Higher School of Economics: Simon Kordonsky and Yuri Plyusnin, in 2011-2014, made 30 traveling expeditions, studying the provincial cities of the Russian hinterland. The results of the study were announced in June of this year as part of the round table “Russian society outside big cities”.

Hence the conclusion: there are prospects in any place. The main thing: when choosing which business to open in a small town, all ideas must be considered through the prism of specific local features.

General specifics of small towns

• one, less often two city-forming enterprises;
• low-rise buildings, low population density;
• low incomes and solvency of residents;
• high level of administrative "press".

At first glance, all of the above limits the choice of business ideas. But on the other hand, these same factors provide some advantages: low initial investment, no high advertising costs and relatively low level of competition.

An example is the federal retail chains: "Magnet", "The Seventh Continent" and others. Despite the widespread development in large cities, on the periphery, they, as a rule, do not receive the expected profit. In small cities, they lose their main advantage: population density savings that reduce their costs, and crowd out small retail outlets in a small radius of their influence. In addition, the average salary of residents of small towns is 5-7 times lower than even the regional level, which significantly reduces trade turnover from 1 sq. m. and the amount of the average check. Lack of knowledge of the local market and consumer tastes also has an effect.

Administrative support, as a rule, is received by socially oriented: educational, sports, cultural, health projects. Unfolding trading business, it is necessary to take into account the interests of local producers. In general, the authorities are interested in the development of those activities, the revenues from which go to the local budget.

What business ideas to look for

Intending to open a business in a small town or village, it will not be superfluous to ask: what do small and medium-sized enterprises in Russia do in general (Fig. 1).

Even at a cursory glance, everything is obvious. About 40% of NSRs are occupied retail, catering, household repairs. Under the "other" are hidden: hotels, restaurants and cafes; housing and communal services, education; entertainment, tourism. How to evaluate the prospects of this or that idea, to understand which business is the most profitable in a small town?

main feature business ideas for a small city: it should take into account local specific factors, both positive and negative.

In most cases, the bet is successful:

• to the local flavor, unique nature: organization of non-standard tours, including agritourism, which is gaining popularity; horse breeding; opening a mini-hotel;
• on historically established habits: fishing and fish breeding, production of dairy products, potatoes - in agricultural areas; knitwear production in areas where goats and sheep are raised.
• to the current needs of the population: private kindergartens, cafes, paintball clubs, entertainment for children, developing and sports centers.

The proposed services should solve the pressing, vital problems of the city's residents. Practicality, usefulness - the main criterion for choosing a business idea for a small town, and not its pretentiousness, exclusivity.

A separate topic is services for business. Surprisingly, they are in demand! For accountants, economists, lawyers, experts in various industries, this is an underfilled and very promising niche. This is shown by the results of a survey recently conducted by the Small Business Resource Center (Fig. 2). The project was implemented on the example of three cities: Suvorov (20,126 people), Buturlinovka (26,241 people) and Ostrogozhsk (32,310 people).

The biggest deficit in legal advice. There is no firm providing such services in any of these cities.

Is a successful business on the periphery a reality? Yes!

The examples below are taken from real life. This is a clear illustration of everything that has been said above.

Private kindergarten "Umka"

City of Sibay, Bashkiria, 62 35 inhabitants;

Ilmira Gatiyatova faced a problem when she could not go to work: there was no place for her 2.5-year-old daughter in the kindergarten. It took 6 months from the birth of the idea to its implementation. 200,000 rubles of their own funds were invested in the organization, and 300,000 were received from the city budget under the program to support small and medium-sized businesses. Private garden- the first and so far the only one in the city. 30 children go to it, and 50 parents have already signed up for the queue. In the video below, the entrepreneur talks about his experience.

The Ministry of Labor has prepared a draft law which is under consideration. It will allow using maternity capital funds to pay for private kindergartens and individual entrepreneurs who look after and care for children. If the law is adopted, then this type of business will receive an additional impetus for development.

An interesting franchise: Baby Way is an innovative technique for raising children.

Consulting in a small town?

Engineering group "Compass"

G. Glazov Udmurtia, 94,610 inhabitants.

In Europe and the USA, about 90% of small and more than 50% of medium-sized enterprises use the services of accounting firms. In Russia, it is still much less, but the number of applicants is constantly growing. The educational and methodological center "Compass" has grown from small firm providing services in the field of law, accounting, advising on commercial activities. The organization was founded in 2002, and now it is already a group of companies. Its partners and clients include largest enterprises region. In 2008, the Expert RA Rating Agency assigned the company a 5th quality rating. Its director Makarov Andrey Anatolyevich in 2010 was recognized the best entrepreneur cities in the "Services" category.

Uryupinsk: "Russia is a province - a hole"?

The town is located in the south of the Volgograd region, the population is 39,171 people. Two years ago, he officially registered the brand "Capital of the Russian Province". The following three examples of successful businesses show that entrepreneurial people find business everywhere.

Let's replace Polish apples with Russian ones

In 2007, a young entrepreneur Nikolai Sayutin purchased one of the apple orchards abandoned in the 90s. The mild climate makes it possible to grow excellent apples here, and over the past years, the renovated orchards have entered the season of active fruiting. Considering the course towards import substitution, the entrepreneur hit the bull's-eye. A video from local Uryupinsk TV shows the whole process in detail.

The entrepreneur organized the recycling of garbage

The enterprise created by Ali Ibragimov in 2010 is flourishing - there is enough garbage in the city. It makes a profit, employs 10 workers. There is a loader, two presses. recycled aluminum cans, waste paper, plastic bottles. So far, it is the only one in the city, but there are plans to expand housing and communal services. In what directions - is kept secret from future competitors. B.ZYu

Knitting enterprise "Uzory" LLC

A small enterprise was organized by Raisa Kazimirova in 2000. It employs 10 homeworkers, 7 knitters, 3 spinners. Uryupinsk is the only place in Russia where goats with a down length of up to 13 cm are bred (according to the locals, the glorified Orenburg goats have it shorter). Now Vyacheslav Zaitsev, Andrei Malakhov, members of the families of Ryzhkov and Chubais flaunt in products from Uryupinsk. On his 55th birthday, Putin was presented with down shorts, a T-shirt with the inscription "I'll drop everything, I'll go to Uryupinsk" and socks. We got into the rating of "The Best Gifts to the President", compiled by the newspaper "Trud".

Only 5 examples, and small and medium-sized cities in Russia - more than 80% of the total. There is a field for activity, there would be a desire.

An important condition for organizing a business in a small town is small initial costs. In a special section of the Moneymaker Factory, we have collected 45 projects with investments starting from 15,000 thousand rubles. Here you will find real stories of beginners and successful businessmen, examples of business plans and interesting ideas.

In a small town and business opportunities are small - this is a delusion of many entrepreneurs. Underestimating small settlements is a dangerous business: there are much more opportunities here than in megacities. But first, about which city is considered small. The population in such a settlement should be from 50 to 100 thousand. BUT successful business in such cities is distinguished by special features.

The incomes of the inhabitants of the province are low. There is a small labor market here, and wages are strikingly different from those in the capital. This must be taken into account when opening a case. What kind of business can you do in a small town? A boutique selling expensive collectibles is a losing venture, and instead of an impressive profit, there is a risk of receiving no less impressive losses.

Usually basic goods in small towns are not enough. And the results of the analysis give a great idea for starting your own business: is there a pharmacy, a clothing store, a supermarket in a certain area, or do you have to travel to the other end of the town? Perhaps there is not a single cinema? Studying the existing market before opening your own business is a must.

Business expansion in a small town is limited. Initially, the number of consumers increases. But those who want to receive services or buy goods will run out sooner or later. For further development, it is worth considering a plan in advance. It is possible that residents of nearby towns and villages will become customers.

Advantages include small size start-up capital. rental costs, advertising company, wages are much lower than in a large or medium city. But it is also necessary to open a business such that it is in demand among the population. For small towns, popular goods and services are good, not exclusive ones.

Getting support at the state level is easier. Here, small businesses are more willingly encouraged, support programs are working. If there is an opportunity to use certain privileges, then why refuse it? And some entrepreneurial niches are not occupied by anyone at all. So the situation with competition is favorable.

Word of mouth is a great ad, and it's free. This is very beneficial. Everyone will know about the opening of a new business. But there is also a drawback: the slightest mistake of an entrepreneur will immediately become known to everyone, and it is very difficult to fix a shaken reputation in a small town.

Foundations in a small town have already developed. And because the inhabitants of the new may begin to oppose. So, before opening a case, it is worth brainstorming. What services will make life easier? If they already exist, there is no need to despair. You just need to do your job better than your competitors. All options are written out, their "pluses" and "minuses" are worked out, and the ideal option is chosen.

Real business ideas for a small town

Among the ideas for small towns, there are several. And the first, always in demand, store. Grocery stores are essential. In a sparsely populated region, such establishments usually have a low quality of service, and second-fresh products are also not uncommon. So what kind of business can be opened?

Business Service Ideas

If you manage to open a store that meets all the expected standards, without exorbitant prices, then such an investment will pay off quickly. He will be able to exist at the expense of the constantly arriving clientele happily ever after.

A good option is a private kindergarten. If you place it in an area where there are many young mothers, then there will definitely be demand.

But the quality of services comes first. Only one deterioration - and the idea is ruined irrevocably.

An excellent option for a profitable business is landscaping the city. The development of such services as weeding, soil fertilization, lawn mowing, care and planting at a low cost will ensure prosperity for the business in a short time.

You can do it alone, or you can bring in partners with design skills for your business card projects. Get more solid. And the quality will make advertising at no extra cost.

Dimensions authorized capital- the lowest among all options. Truth, profitable business seasonal. But it can also be considered as the main one, subject to refinement.

A small investment requires the opening of production business cards. Local entrepreneurs always need them. But the batches for the order are small, and it is unprofitable to order them in the printing house. Therefore, it is necessary to offer actual service! From the equipment you will need a good graphics editor program, a computer and a printer.

Even with seemingly high competition and niche filling, you can find a way to stand out and make a profit. Is the city center busy with supermarkets? You can put a kiosk selling natural sausage products. Always in the range of fresh products, which is very important for provincial cities. The client will be able to order whatever he wants, according to his own choice. Guaranteed and high profitability, and rapid development, and high popularity.

The bakery is another example of a successful business. The aroma of freshly baked bread always outperforms any advertisement in effectiveness. And in a small town, such pastries are guaranteed to find their customers.

Internet business ideas

A very promising idea for an Internet business. For a small town, this is a real, albeit original, type of income. Even a small profit can turn into a reliable foundation for promoting a serious business. But any direction will require knowledge of copywriting, online sales, email marketing and psychology.

Pros and cons of online business

And affiliate programs, and MLM, and infobusiness require training. And the practical application of the acquired knowledge is the key to success. There is a desire to develop a stable Internet business in a small town - you need to learn. But easy and fast money on the World Wide Web is a myth. They can only be earned through hard work, an investment of patience and time.

What business ideas are realistic for a small town? MLM or network business It is customary to refer to the business of megacities, where there are a lot of residents and money. But practice has proven that there are much more successful MLM businessmen in small towns. In a metropolis, it is difficult to keep contacts and maintain relationships. Life in a small town is more measured. And it’s easier to get to the address due to the lack of traffic jams, and to build relationships.

But the reverse side of the success of the project is the almost eternal label of the enamel artist and the fear of selling your product to friends. In any case, making money in such a business is not at all easy, if someone starts proving the opposite, this is a lie. But you can make money here if you work hard. And it is true.

A small town and an online store from scratch? Sounds a little odd. But it is not necessary to sell goods only among 20-30 thousand inhabitants. Postal services will help deliver products to all corners of the world.

It is not difficult to organize such a business. With the help of modern technology, it will be possible to create it in a quarter of an hour. As a last resort, there is always the option of giving a task to a freelancer for a fee.

There will be organizational and procurement issues. But the solution does not require the closure of the public services business for a while. So, if you wish, you can quite master such a task.

An example is the opening of an intimate goods store in a small town. Residents are guaranteed not to buy such things on the main street because of the fear that acquaintances will be aware of the purchase. But home delivery of a modest box without inscriptions is another matter. And such sex products will be in great demand.

It is not necessary to open just such sales, but there are also unoccupied niches. As a result, the main thing is to become the best and outperform competitors in small business.

The idea of ​​opening an Internet cafe has good prospects. Usually in the provinces there are almost no places from where you can get online “with all amenities”. This means that when organizing such a business, success is guaranteed to him: there is an opportunity to communicate, get together and complete the planned tasks without being distracted by extraneous things. So such a business is now in demand.

True, the main problem will be organizational issues, coordination. And the practical side of the matter will seem like a very simple task.

Medical Center

Often in a small town, many people know each other. And there is a practice of helping to support business. You can open a mobile center to provide medical services. This is one of the business options. The arrival of a specialist from the capital is organized for consultations and receptions. And the businessman is responsible for organizing the transportation of a professional, renting a room and providing marketing services.

Medical services are especially in demand as small business ideas. Residents of villages and suburbs are forced to go for a tomogram, ultrasound and medical procedures to megacities, overcoming great distances. And it is especially difficult for pregnant women who have to do ultrasound of the fetus often, and getting to the regional center is very problematic in this situation. Therefore, there is no doubt about the relevance and relevance of the services offered.

Another type of business for beginners is a business based on local products. Purchases are carried out in their locality, and then they are sold in a large one. Fresh fruits and vegetables, berries, mushrooms, farm products are bought at low prices.

Eco products are all the rage right now and the resale markup is high. But it is desirable not just to resell, but to pre-process: preserve, smoke, bake. Such mini-enterprises are always relevant.

Ready business: franchise

Among the business ideas of 2016-2017 in a small town, business based on other people's ideas, that is, franchising, is gaining popularity. Creating a business from scratch is not required here, because it is necessary to represent an already well-known brand. Many well-known brands offer a franchise, and which direction to choose will help the needs of urban residents.

It turns out that the organization of business in a small town comes down to a proposal in one of the areas of trade, services or production. Among the provision of services there are car washes, tire fitting, minor repairs, and the offer of services of specialists in blue-collar professions.

Among the trade in goods - the opening of grocery stores, pharmacies, construction markets, the sale of spare parts. Own production– mini-bakeries, processing and sale of own products. We should not forget about goods for children, about private kindergartens, development centers, and there is no need to discount additional entertainment. Demand for such offers is high in any cities.

Online consulting is a direction already in demand. Open your own business - and you will be able to advise even clients from other countries. The main thing here is to be an expert in the chosen field. And the demand for legal, accounting, psychological services is always and everywhere.

Opening the first business, especially in a small town, is necessary in a field that is well known. So, an experienced accountant can open a mini-case for accounting services and tax accounting, for compiling and submitting reports, declarations. Such services are in demand both among individual entrepreneurs and among small organizations, of which there are many in the province. After all, it is easier and more profitable to turn to an outsourcer for help than to keep a permanent full-time employee.

It is always worth paying attention to areas that are independent of the crisis, that is, products, care services, budget entertainment. There are also offers of scarce services. There are very few inexpensive and unusual entertainments in the province; adults and children have nowhere to go to relax. But it’s so good to put trampolines in accessible places. And there are many such options. Affordability of the cost of services is an important criterion for the successful development of the business.

Residents of the provinces appreciate services that save money: repair of clothes, cars, apartments, budget hairdressers with a range of all services. Among what you can do in this area, the best option is to open a House of Life, where low prices compensate for the high constant demand for services harming local residents.

It is advisable to register a business as an individual entrepreneur or LLC. Each form has both pluses and minuses. And the choice is determined by the type of entrepreneurship. The tax regime should be chosen more favorable in terms of paying taxes.

Without investment, even a small business is impossible to open. You can use your funds or take a loan from a bank on favorable terms. But when determining your niche and organizing a profitable business, all investments quickly pay off.

It is no secret that employment is a real problem in provincial towns. Either you have to put up with a small salary close to home, or leave for the nearest large settlement, spending a lot of time on the road.

Both options are equally annoying. The way out could be to open your own small business by consumer specifics, from a sawmill to a farm.

In a small town, a business can be closed or open. With open interaction goes both with local consumers and with clientele from nearby settlements.

At closed business the whole business is concentrated only in his city. Goods and services are sold in one place. Most often, such a case is opened by a public service provider. The manufacturer of goods is trying to expand the range.

In a small town, the main thing is to offer something previously unused, unique. This is the only way to build a clientele. Needs not met by other businessmen - that's what a novice entrepreneur must satisfy. Then the company will be able to offer the demanded goods. Competitors are usually focused on the average buyer, excluding the right of people to receive an exclusive item.

Small business is a highly demanded and very promising industry. Cafes, mini-restaurants, cinemas are examples of business for private entrepreneurs. The organization of a profitable business in a small town is subject to any person with a certain amount of resources.

Ideas are plentiful. An impressive start-up capital is not required. And the result of reflections and fears is zero. So without specific actions attached to the proposed opportunity, success is not possible. So, you need to act and start a business in a small town without delay.

Some people believe that a successful business can only be organized in a large metropolis. But they are mistaken, because a profitable prosperous business can be opened in any locality. The most important thing is to correctly determine the direction of activity. How to make money from scratch in a small town you will learn from this publication.

If you want to open profitable business in a small town, don't copy other people's ideas. You need to come up with a new original business that can attract the attention of consumers.

Consider some of the most popular business ideas in a small town:

Pizza delivery

Nowadays, almost all niches in the market are occupied by experienced businessmen who have long opened their own business and have a permanent clientele. Therefore, it is difficult for aspiring entrepreneurs to find an idea to open profitable business in a small town. Since newcomers, as a rule, do not have large start-up capital, for example, or a cafe, the most affordable option is to do, at first, pizza delivery. Over time, such a small business can grow into a network of establishments. Catering countrywide. Of course, this will have to work hard, but it's worth it.

To open a mini-bakery for the production and delivery of pizza, you will need 400-450 thousand rubles. Money is needed for renting premises, purchasing equipment and raw materials, registering an enterprise and advertising. The profitability of such a business is in the range of 35-40%. Financial investments pay off in 1.5-2.5 years.

If you do not have the necessary amount of money to start a business, use a loan or apply for financial assistance from the state to develop your small business.

Repair of household appliances

Household appliances often break down, so the services of a repair shop are always in demand among the citizens of our country. If the device is inexpensive, you can replace it with a new one. But most often, in order to save money, people turn to craftsmen who give their household appliances a second life.

A repair shop is a fairly profitable business, so if you are looking for how to make money quickly from scratch, pay special attention to this idea. To open your own workshop, you will need certain investments. First of all, you need to purchase the necessary tools - soldering irons, screwdrivers, testers, and more. This will require about 10 thousand rubles. In addition, you need to rent a small room and register an IP. Do not forget to allocate a certain amount for advertising, otherwise you will be left without customers.

The average cost of one repair is 1 thousand rubles. Masters who have their own client base complete about 50 orders per month. Accordingly, they receive about 40 thousand rubles of net income. The remaining 10 thousand rubles are spent on current expenses.

Furniture upholstery

Residents of small towns often ask the question of how to make money from scratch without investment. In the field household services there are many ideas that do not require large start-up capital to implement. For example, you can reupholster furniture at home in your own garage or any other utility room.

All that is required of you is skillful hands and minimum set tools. So that customers can get acquainted with fabric samples and a catalog of work performed, you can open an order desk in the shopping center. Thanks to this, you will be able to attract customers to your service.

Since this business does not require large financial investments, all costs are paid off after 5-10 orders are completed. In the future, you can expand your business, hire several craftsmen and conclude contracts for the maintenance of restaurants, cafes or car dealerships.

Sales of chilled drinks

In the summer, the human body needs a lot of fluid. Of course, you can quench your thirst with plain water, but many people want to drink something more original and healthy, such as freshly squeezed juice or a milkshake. Selling chilled drinks is a great way to start making money from scratch.

To get started, just purchase an electric juicer and mixer. The cost of one glass of milkshake is 7–8 rubles. Its retail price is 2-3 times higher. Approximately the same profit will be obtained from orange juice. One kilogram of oranges costs 30-35 rubles. From this amount, you can prepare two glasses of juice and sell them for 90-120 rubles.

When calculating profits, do not forget about expenses. Money will be needed to rent a retail outlet, taxes and other needs. To save money at the start, you can enter into a partnership agreement with the owner street cafe. But in this case, you will have to give him part of the profits.

A good option is the delivery of soft drinks around the city. To do this, you need to advertise your service.

You buy a bicycle, a cooler bag, and, as they say, go. Choose busy places, for example, parks, central streets. Offer people natural soft drinks at a reasonable price and there will be no end to customers.

Flower shop

On holidays, flower trade can bring up to 200% of net income. On such days, the revenue in flower shops increases several times. In addition, beautiful bouquets are bought for various solemn events, birthdays, weddings and just for no reason.

If you are looking for ideas on how to make money from scratch, then this is the best option, since the demand for such a product never falls. But this business has its own subtleties that you must carefully study, otherwise your outlet will only bring losses instead of the long-awaited profit.

On average, the margin on flowers is 100-150%. If the monthly turnover of the store is less than 180-200 thousand rubles, it is pointless to engage in such a business. Experts have calculated that the flower business will pay off only if the outlet is visited by at least 7 buyers per day. With an attendance of 15-20 people, the store will bring in 40-50 thousand income per month. It will take about 300 thousand rubles to open such a business. Accordingly, the initial investment will pay off in 7-8 months. Over time, you will be able to develop your own client base, and then the business will begin to flourish.

Earnings on the Internet

If you do not know how to make money from scratch in a small town, pay attention to the Internet.

Consider the most common options for making money online:

Website development

Services for the creation and promotion of Internet resources are very popular. Recently, every company is trying to have its own website in order to promote goods or services with it. A business based on the creation of websites will bring good profits, despite high competition.

Before you do this, you need to take special courses and work for a certain time under the guidance of a professional in order to get necessary knowledge and experience. You can also act as an intermediary between customers and the webmaster. To do this, you need to find a client and discuss with him all the details of the future project. After that, you agree with the designer who makes the layout of the site. The finished layout should be given to the layout designer so that he brings it into the proper form. Artists can be found on freelance exchanges. In order to create your own web studio, you do not need significant financial investments. All you need is your desire to work. If you are thinking about what kind of business in a small town is profitable to open during a crisis, start creating websites. Thanks to this, you will be able to achieve the long-awaited financial independence.

Online store

According to experts, the most profitable business in a small town is opening your own online store. If you invest 300 thousand rubles in such a business, they will pay off in just 3-4 months. The number of online stores is constantly growing, so if you want to open own business online, you need to hurry up.

For the store to flourish, you need to choose a product that you are familiar with. If you treat your business with a soul and do not save on advertising, the business will flourish.

How to find a business idea in a small town?

Copywriting

Do you want to earn money right now from scratch? The easiest way is to take an order on the copywriting exchange, complete it and get a certain amount for your work. With the right approach, this type of activity can bring good income.

Nowadays, the Internet has begun to develop rapidly, so the services of rewriters and copywriters are very popular. The network has created a huge number of different sites that need to be constantly filled with information. Resource owners do not have time to write texts on their own, so they turn to freelancers for help or buy them on copywriting exchanges.

If you do not have start-up capital, you can work as a performer. You set the price for your work yourself. You can also earn good money on mediation, that is, order articles on low prices from beginners and sell them more expensively on the stock exchange.

Citizens who are tired of working daily for the "owner" for a penny can organize a business at home. We offer you a few ideas that you can implement at home:

Private cab

Let's figure out which business is the most profitable in a small town? Of course, private transport. In small towns, there are often problems with public transport, so the services of private taxi drivers are always in great demand.

A person who has his own car can earn a decent amount in one evening on a private cab. Recently, many car owners have begun to realize that you can earn money on your own car in just a few hours, much more than sitting all day in the office. Such a business does not require large financial investments. All you need is money for fuel and a working car.

To protect yourself from scammers and robbers, you can enter into a cooperation agreement with the carrier company. Many taxi companies hire drivers with private cars, so finding an intermediary who will look for customers is not difficult. But in this case, you will have to give the company part of your profits.

Hello! Today we will talk about business in a small town and give 28 profitable business ideas.

The article will be useful to those who are tired of working "for their uncle", and those who are thinking about creating their own business due to the loss of another job. Also in the article I will give 28 business ideas for a small town that are the most profitable.

Entrepreneurship in the provinces has a lot of its own characteristics compared to business in large cities. If this specificity is taken into account even at the stage of business planning, then you can grab yourself a completely monetary niche.

What to consider when starting a business in a small town

Features of entrepreneurship in small towns are associated with the specifics of their economic development.

Low purchasing power. Please note that your future clients and buyers are residents of the province, where salaries are low, the labor market is small, and there is simply nowhere to earn a lot. Agree that selling some exclusive expensive things is simply stupid. Examples of such a business include: a fashion boutique, a car dealership, a VIP-class beauty salon, a purely vegetarian restaurant.

Such business ideas in a small town will not find their customers - instead of profit, you risk a loss.

Shortage of basic goods. Yes, it happens. Analyze the availability of shops and pharmacies in your area. Is there a supermarket in your part of the city, or do you have to drive to the other side of the city? Or maybe there are no clothing stores in your city that represent popular chain brands, and all residents of the city either go to the local market to get dressed or go to the shopping center of a neighboring city? Or maybe in your locality there is one pharmacy for everyone? Analyze the situation: what is not in your city, but would you like to see in the future?

Plan to expand further. In a small town, business development may be limited. Why? Everything is simple here. At first, your business may attract a large number of customers, but then the growth in demand for your goods or services will begin to slow down and stop completely - the city will run out of people who want to buy something from you. If you want to develop further, you should think about it in advance. Perhaps over time you will be able to expand, and the number of your customers will be able to replenish the residents of nearby points.

Low barriers to entry into business. This can be attributed to the advantages of doing business in a small town. Indeed, the cost of renting premises, advertising, wages to workers in the provinces is significantly lower than similar costs in a large city.

Favorable competitive environment. In the provinces, it is easier for a novice businessman to get state support to start his own business. Small businesses are often encouraged, there are many support programs - this issue also needs to be studied. If you can take advantage of some privilege - it should be done! Some entrepreneurial niches in your year may be completely free.

Advertising in the form of "word of mouth". On the one hand, it's great. Since the news of your newly opened store will quickly spread through most of the city. But, this phenomenon also has a minus: if you make a mistake at least once, the whole city will also know about it.

What kind of business to open in a small town

What exactly can an aspiring entrepreneur in the province do? What exactly to sell or what services to provide? How to make this difficult choice? Let's list a few points.

Stick to what you are good at. This is ideal for the first own experience in business. You have worked for several years in some company and feel like a specialist in your field - you can work independently. The most typical example is an accountant. An experienced accountant can easily open his own business for the provision of accounting and tax accounting services, the preparation and submission of tax returns.

There is always a demand for such services: it is easier for small organizations and individual entrepreneurs (and there are many of them in the provinces!) to turn to such an accountant than to hire a permanent employee for themselves. Accounting support in this case will cost less than the salary of a full-time accountant. In addition to such a business, you can also consider the option of organizing courses: if you are an expert in your field, you can transfer knowledge to others. Examples include notaries and lawyers, cosmetologists, photographers, massage therapists.

Pay attention to those areas where there will always be demand. There are certain business niches where sales do not depend on the economic crisis or other factors. Food, personal care, health, inexpensive entertainment - all this is always in demand.

Start a business that provides scarce services. For example, in provincial cities there are very few inexpensive entertainments available - city residents, both adults and children, have nowhere to go to free time. I see that trampolines are now being actively installed in well-traveled places, for example! Analyze possible “deficient” options. What if the city lacks just your implemented business ideas: do not forget about the affordability of the price for your services.

Explore the Internet. This advice can be taken in different ways. You can start an online store, but in a small town this idea will not find its customers - the target audience is very small, although in some cities such stores can work successfully. But the creation of an Internet cafe or the organization of Internet courses (using the Internet, creating websites, copywriting basics) may well turn out to be good ideas. A good option would be to work on a citywide website that will host all the city's news, announcements and other interesting information.

Savings and more savings. For residents of the provinces, those services that will allow them to save money will be attractive. This includes all services for the repair of clothes and shoes, apartments and cars, hairdressers with affordable prices that offer a full range of basic services at affordable prices. And the complex "House of Life" in general can be the best option: low prices will be compensated by constant demand from local residents.

Business based on local products. What's the point? Buy in your locality, and sell already in a large city. Local products in the form of berries, mushrooms, fresh vegetables, fish and farm products can be bought at a low price. In a large metropolis, "eco-products" are now in vogue, which means that the resale markup can be quite significant. It is even better if the products are not just resold, but first processed: among the options are small canneries, smokehouses, bakeries and other similar enterprises.

Nobody canceled small production. You can produce goods for sale in other cities or make do with your own small town. It can be anything: a bakery, furniture manufacturing, welding work etc. The main thing is to brain! Production costs will be cheaper in a small town.

We take someone else's idea as a basis. A business based on someone else's idea is called franchising, that is, you no longer have to create a business from scratch - from the very beginning you will represent a well-known brand. Franchises are now offered by many well-known brands. Which one to choose: clothes, cosmetics, fast food? Here you need to focus on the needs of the inhabitants of the city.

Let's sum up our reasoning. Business in a small town can be very different, it can be organized in one of three areas:

• Provision of services to the population: tire fitting and car washes, hairdressers and beauty salons, minor repairs, services of specialists in working specialties - plumbing, electrician, welder, tiler and others.
• Trade in goods: grocery stores, pharmacies, stores of household chemicals, building materials, spare parts for cars - if there is an obvious shortage of them; sale of handmade goods - it is better to combine sales through a trading shop and an online store.
• Own production: processing of local products for subsequent sale in a large city, a mini-bakery in the absence of one in the city.

Don't forget the kids! Children's clothing, footwear, private kindergartens, development centers and additional education, various entertainment for children will be in demand in any city.

Consulting has not been cancelled. You can be in a small town, but consult people all over Russia and even around the world. The main thing is to be a specialist in the field in which there is a demand for consultations. Legal, accounting, psychological, medical, financial, etc.

TOP 28 business ideas for a small town

Below we present a selection of 28 business ideas for a small town. This is just a small part of what we can give you. Therefore, in addition to these ideas, read more articles with collections of business ideas on our website:

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We are also waiting for your ideas in the comments.

Business idea number 1. Opening a private kindergarten

The amount of initial investment is 320,000 rubles.

The essence of this project is the discovery kindergarten, which provides services for the development and education of a certain number of preschool children. The service is in demand due to the constant increase in the birth rate and the desire of successful parents to place their child in a good institution.

The implementation of the project begins with the registration of all required documents, registration in funds and different instances, licensing. Most of the financial expenses fall on the following items:

• rent of a large well-maintained premises;
• purchase of furniture, inventory;
• arrangement of a room for cooking;
• staff wages.

The average cost of one month of visiting such a private kindergarten for a child is approximately 10,000 rubles. A group of 8 people brings 80,000 rubles a month, and 30,000 rubles are needed for food and maintenance. Therefore, the minimum profit from working with one group can be 50,000 rubles. This is a dirty calculation, because there will be more utility bills.

Many kindergartens of this type practice new teaching methods, interesting programs, due to which the cost of finding a child in an institution increases significantly. If you do not wait for a quick return on the funds invested in the project, you can get a stable financial income over the next years.

Business idea number 2. Tool sharpening services

Initial investment - 130,000 rubles.

A good business option that requires small financial investments does not depend on the season. The services of a master are constantly required by hairdressers, manicurists, restaurant staff, cafes and ordinary housewives. A specialist who constantly improves his skills and performs a quality service will always be in demand among customers.

The organization of a tool sharpening workshop is considered an economically affordable activity, but certain costs are required to start:

• rent and arrangement of premises for work;
• payment for tutors initial courses and advanced training;
• purchase of equipment for organizing the process.

The average cost of sharpening nail scissors or nippers is 200 rubles. The cost of such work, taking into account the depreciation of equipment, direct and overhead costs, is no more than 100 rubles per order. With a minimum number of 10 calls per shift, you can calculate the amount of income of 100 rubles. For more complex types of hairdressing or cooking tools, prices are set correspondingly higher.

To increase profits, you can provide advertising, personally pick up and deliver tools to customers.

Business idea number 3. Organization of well drilling

Project costs - 180,000 rubles.

The essence of this project is to organize a complete process of drilling and arranging a well in private areas to provide water for irrigation and household use. The service is in constant demand from the owners of summer cottages, households who need to provide themselves with water. This is true in villages and small towns where there are problems with central water supply.

Most of these projects do not provide for the purchase of building materials, offering it to the customer. Therefore, the main expense item is the purchase of a drilling rig with a full set of additional hoses, drills, and pumps. The average cost, depending on the manufacturer, is from 150,000 rubles, which will quickly pay off with hard work.

The average cost of a well laid meter is 1800 rubles, and the minimum length of any well is 21 meters. Therefore, for the client, the cost of the company's services will be 37,800 rubles. The cost of laying includes wages, physical wear and tear of the drill, overhead and transportation costs for an approximate amount of 14,500 rubles. A simple mathematical calculation of the results shows an income of 22,500 rubles. By building just two wells a week, you can fully recover the cost of installation in the first month.

Business idea number 4. Making shawarma (shawarma)

Initial investment - 170,000 rubles.

The idea of ​​this project is to open an outlet for the production and sale of a popular type of snack - shawarma. Cooking a Turkish national dish requires minimal knowledge of cooking skills, small investments. A tasty and satisfying way to satisfy your hunger on the go is very popular with many students, visitors to public recreation areas.

Such a point can be installed permanently in a special tent or you can purchase an inexpensive trailer like the domestic version of Kupava. This will become the main part of the costs along with the following items:

• purchase of equipment necessary for cooking;
• seller salary;
• utilities;
• purchase of products and packaging materials.

The calculation of the cost of one cooked shawarma with overhead and direct costs shows the amount of 40 rubles, depending on the number of components. If you offer a product for sale at a price of 70 rubles, you can make a profit of 30 rubles per client. Having sold 100 such portions during the shift, the entrepreneur will receive a stable income of 3,000 rubles daily. After deducting all expenses for taxes and wages, 40,000 rubles remain at the disposal of the owner.

Business idea number 5. Opening a tailoring studio

Initial expenses - 200,000 rubles.

The essence of this idea is to open a small sewing studio offering services for the repair, manufacture and decoration of clothes. Such necessary work are in demand and popular, completely independent of the season, cover a large number of clients different ages. There are more and more people who want to look stylish, have original things, breathe new notes into old coats and dresses.

You can open an atelier at home, but the best option would be a rented space in a well-known shopping center, hypermarket or a busy part of a residential area. Most of the expenses in the business plan fall on the following items:

• purchase of sewing equipment;
• purchase of special furniture, mannequins;
• purchase of accessories for sewing;
• rent of space or utility costs.

A small sewing studio is a business that does not guarantee a quick return on investment. At first average check the order is 300 rubles, and the main amount is hemming things, fitting to the figure. Fulfilling from 15 such orders per day, you can achieve a profit of 2000 rubles minus the cost. Advertising, cooperation with ready-made clothing stores can be of great help.

Business idea number 6. Opening a clothing store

Estimated costs - 250,000 rubles.

The essence of the idea is to purchase high-quality knitwear, some types of economy-class clothing from a manufacturer, and sell them to a consumer in a small store. This popular and common type entrepreneurial activity can bring stable profit even in a competitive environment, if it is reasonable to approach the choice of a place of trade, the selection of an assortment.

You don't need a lot of space to open a store. You can arrange a lease for a department or several square meters in a shopping center. A modern option would be the placement of goods in an online store, with delivery to the buyer in the area of ​​​​residence.

Specializing in inexpensive practical things will bring returns faster than the implementation of famous branded ones, it will require less investment. Additional costs are:

• delivery of goods from the supplier;
• payment to a hired seller;
• purchase of showcases, mannequins, racks.

Selling knitwear in a stationary store with a real margin of up to 40-50% will help to achieve a stable turnover of funds, receive net profit after the first year of operation. Working directly with manufacturers will significantly reduce purchase price and increase the income from the project.

Business idea number 7. Opening a jewelry and accessories store

Preliminary costs - 100,000 rubles.

The essence of the project- search for suppliers of original accessories, jewelry, their implementation in the store. The popularity of such a business is due to the growing interest in subjects self made, exclusive gifts and souvenirs. Such products are aimed at the female audience, which is happy to acquire new jewelry.

The purchase of goods in this category can be made:

• in specialized warehouses of souvenir products;
• from home craftsmen offering piece goods.

The latter willingly offer products for sale at a certain percentage of sales. They can be exhibited in the rented department big center, organize work via the Internet, participate in sales exhibitions. High traffic can be ensured by the neighborhood with women's clothing and cosmetics stores, a beauty salon. As an additional income, such stores offer master classes in the manufacture of accessories and jewelry.

The cost of the offered products depends on the trade margin. Small trading volumes overlap high profitability, unlimited shelf life. Therefore, you should not expect a quick payback, focusing on an average period of 10 months.

Business idea number 8. Opening a coffee shop

The initial investment amount is 180,000 rubles.

The essence of the business project is the opening of a small coffee shop with a certain assortment. It is an island or department in the free zone of the shopping center, where everyone can have a drink or take a cup of flavored drink with them. Such a miniature institution is focused on high traffic, and the best location will be the presence of shops, universities.

It is good to start a new business format using the franchising method, which consists in the full support of each stage by the parent company. Certain dividends give the right to work under famous brand, use their supplier base. Additional items of expenditure:

• accommodation payment;
• long-term rental of special coffee machines and other equipment;
• arrangement of an island with places for accommodation of clients;
• purchase of high-quality coffee raw materials.

Every day the coffee shop sells from 50 to 150 cups of hot coffee at average price 70-100 rubles and a cost of 30 rubles. The calculation assumes a daily profit of at least 2,000-10,000 rubles. Attracting confectionery products, original coffee recipes can significantly increase income, fully recouping all investments in a few months. Business in such a small city will be profitable if the population is from 50,000 people.

Business idea number 9. Flower business

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to organize the process of purchasing fresh flowers from distributors, packing them, arranging them into designer bouquets and selling them through retail outlets or flower boutiques. The relevance is due to the stable high demand for flowers and the quick payback of this business.

To implement the project, it is necessary to find a wholesale supplier of an assortment of flowers, determine the method of implementation (a retail outlet in a transition, a boutique or an online store). To open you will need:

• rent a room for the sale and storage of flowers;
• install equipment to create temperature conditions;
• hire distributors, train florists if necessary.

An additional expense item will be the maintenance of staff, the delivery of flowers to customers, and packaging materials.

The minimum payback period for a fresh flower shop is 1 year. The margin that can be set for such a product is seasonal. In the pre-holiday period, an increase in the cost of 150-200% is allowed. An increase in the price of fresh flowers in the range of 80-100% contributes to the appearance regular customers.

Among the shortcomings of this project are a high percentage of competitors, a short shelf life and the creation of special conditions for live goods.

Business idea number 10. Fruit stall

Initial financial investments - from 100,000 rubles.

The essence of the project is wholesale purchases of fresh fruits, their retail to the buyer in a special stationary stall. This type of small business is distinguished by small initial investments, great competition, but constant profit with a reasonable approach to the trade margin, compliance with trade standards. Fresh fruits are in demand in any season, but subject to changes in the assortment.

To open a stall, you should carefully study the competition and select places with good traffic: departments in markets, shopping malls, pavilions near transport stops, metro stations. To implement the project, you will need:

• stationary stall, open or closed type tent;
• conclusion of a contract for wholesale purchases of fruits;
• purchase of weighing and refrigeration equipment.

The small size of the stall helps to reduce the cost of renting land, utilities, taxes. FROM special attention sanitary standards, quality of customer service should be observed.

The percentage of the trade margin can vary from 50 to 100% depending on the name of the product, its exoticism. Therefore, the payback directly depends on the volume of trade, and can be up to three months.

Business idea number 11. Opening a veterinary clinic

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to open veterinary clinic, offering a full range of therapeutic and preventive services for animals in a hospital or at the client's home. The relevance is due to the high demand of the population for such services. Even in a highly competitive environment, a modern clinic with experienced staff and quality service can achieve recognition and stable profits.

To implement the project, it is required to obtain a license and special permission from the state veterinary authority to carry out work, as well as:

• purchase medical equipment;
• assemble a qualified team.

The main expenses are associated with the purchase and maintenance of equipment, staff salaries.

The estimated profit of the clinic is 150,000 rubles per month. The minimum cost of admission is 250 rubles. Demand for high-quality veterinary services is high; overexposure and a hotel for animals are becoming relevant. With a daily reception of more than 25 people, carrying out specific operations, income can significantly exceed the average figures.

The disadvantage of the business project is a high percentage of the cost of veterinary services. It comes up to 75% of the indicated cost. Because of this, investments pay off in terms of 8 to 10 years of operation of the clinic.

Business idea number 12. Opening a car wash

The initial investment is 200,000 rubles.

For small entrepreneurs, the optimal business project may be the opening of a mobile car wash and dry cleaners. A small compact complex fits in the back of a medium-duty truck and consists of a wide tent, a set of necessary equipment, and washing facilities. A special demand for such mobile car wash-installations is noted among the owners of large vehicle fleets, enterprises hiring them for a comprehensive car and bus wash.

The total cost of a simple set starts from 200,000 rubles, and additional costs, depending on the tasks set, are:

• registration of permits and documentation for work;
• payment of rent or sublease of the site;
• payment of wages.

Choosing the right car wash location is directly proportional to the number of customers. Therefore, the best option may be a sleeping quarter, a well-known hypermarket, busy highway to enter the city. With an average cost of one car wash of 600 rubles and an estimated cost of 300 rubles, the average amount of profit when servicing 10 cars will be 3,000 rubles.

The provision of additional services body polishing, interior dry cleaning. During the seasonal recession, a good profit is guaranteed by the carpet washing service.

Business idea number 13. Opening a cosmetics and perfumery store

Initial investment - up to 300,000 rubles.

The idea is to open a store, which offers cosmetic and hygiene products, compositions for cleaning, washing, perfumery. Such a product is in great demand at any time of the year, used in everyday life. The analysis of this segment of the consumer market shows the possibility of achieving success even with high competition with the right choice of trading strategy, reasonable prices and savings.

It is better to open such a point in a residential area with high traffic through the store. A non-residential apartment in a multi-storey building, an area in a shopping center or a hypermarket is suitable. The main costs for such a project:

• rent of a place of trade;
• purchase of racks, showcases;
• purchase of wholesale consignments of goods;
• purchase and registration of the necessary cash register.

After opening, with an average markup of 40%, payback occurs no earlier than in a year, which is often typical for this type of trade. Most of the expenses go to wages, the maintenance of the point, so some responsibilities can be assumed by the owner. To attract regular customers, you can recommend promotions, advertising.

Business idea number 14. Opening a butcher shop

The approximate investment amount is 300,000 rubles.

General essence of the project- opening and maintenance of a store offering high-quality and fresh meat products. Food is always in demand, and this type of business will bring good income. Therefore, the opening of a shop offering products farms with a minimum number of margins, it can be a profitable investment.

You can open such a business using franchising or purchasing products directly from farms, monitoring quality and freshness at every stage. Some expenses are required to start the workflow:

• rent of retail space in a lively tiger center, in the market;
• purchase of refrigerated display cases, equipment;
• purchase of the first supplies of meat of different categories;
• equipping with overalls, hygiene products for appropriate conditions.

The sale of meat products requires the creation of ideal sanitary conditions, the separation of the cutting and selling area. The average margin for some types of products can reach 50%, so the question of the payback of such a business depends on the turnover, the breadth of the range. You should carefully choose the location on which the attendance of the store depends.

Business idea number 15. Opening a baby food store

Preliminary expenses - 300,000 rubles.

The essence of such a project- purchase from trusted wholesale suppliers of all types of baby food, mixtures and complementary foods, in order to sell them in a specialized store. The opening of such a business is relevant for a big city, where the demand for such a product is high among young parents. The work should be based on a serious attitude to quality and cooperation only with direct manufacturers.

Large expenses for opening such a store are associated with renting premises in a high-traffic area. The best option: proximity to children's clinics, grocery supermarkets, good transport interchange, acceptable to customers. To organize the trading process, you will need:

• special refrigerators for products;
• shop equipment;
• display furniture.

At the initial stage, it is worth looking for distributors of famous brands in the region, who can provide refrigerators, free shipping and advertising on contractual terms. As an addition, you can offer the sale of goods through the website of the online store. Considering the high costs of setting up and starting work, the store should be expected to pay for itself no earlier than in 10-12 months.

Business idea number 16. Opening a barbecue

The minimum investment is 270,000 rubles.

The general essence of the business project- organization of a stationary cafe with a small assortment of dishes. The main idea is to cook barbecue, serve it to customers to take away or in the establishment. The relevance is due to the high demand for such places of recreation, especially in the summer season, good traffic near the slopes and park areas.

To organize such a project and implement the idea, it is necessary:

• select and rent a land plot;
• purchase a tent or tent for comfortable conditions for staff and clients;
• provide the institution with the necessary equipment, furniture.

The emphasis should be on high-quality meat, products, cleanliness and a cozy atmosphere. The bulk of the cost quickly pays off with a large flow of visitors, so building a reputation works no less than paid advertising. Particular attention of the owner should be paid to the observance of sanitary norms by employees.

During the shift, you can sell 150-170 servings of barbecue, each of which is accompanied by additional snacks and drinks. Considering a trade margin of 100%, the monthly turnover of such barbecue houses reaches 900,000 rubles, and the profit for a year of continuous operation exceeds 2 million rubles.

Business idea number 17. Opening a lingerie store

Estimated costs - from 200,000 rubles.

General essence of the idea- opening a department or store offering underwear for women and men, swimwear and home sets of different price categories. Such a product does not have seasonal demand, remaining relevant and in demand among beautiful ladies. Market analysis shows a steady increase in interest in sets and lingerie good quality during the last years.

To implement the planned project, it is necessary to think over and select an assortment that is focused on different shapes, sizes and ages of clients. It is better to open such a point in reputable shopping centers with high traffic. target audience. After choosing a room, you must:

• purchase commercial equipment, racks and mannequins;
• find a competent seller;
• work out an original design to create comfortable conditions.

The most popular are classic and extraordinary sets of good quality underwear, which are best purchased directly from a foreign supplier. The trade margin for individual goods and sets ranges from 50% - 100%. The offer of discount and gift cards, replenishment of the assortment can help to quickly attract a certain amount of regular customers.

Business idea No. 18. Opening a store selling draft beer

The minimum investment is 250,000 rubles.

The essence of the business idea- organization and equipment small shop, searching for suppliers of fresh and live beer of several varieties, selling it to visitors in convenient containers. Such stationary points are always in demand among drink lovers who prefer a high-quality and unpasteurized product. The relevance of the project is possible with a combination of a location with good traffic, high-quality customer service and the availability of a fresh product.

An excellent option would be to open a point in a residential area near metro stations, bus stops, grocery supermarkets or markets. To save costs and time in a good way will be the conclusion of an agreement with certain suppliers who will provide the equipment necessary for work for rent or leasing (and sometimes free of charge), and ensure the uninterrupted supply of products.

The trade margin for the most popular varieties varies from 30 to 100%. Monthly income from one point in the warm months can reach 100,000 rubles. Taking into account the seasonality of the project, it is possible to add non-alcoholic drinks, kvass, packaged snacks for beer, hot tea to go to the assortment.

Business Idea No. 19. Children's electric car rental

Initial costs - 100,000 rubles.

The basis of the project is the organization of leisure activities for children of different ages, based on the rental of modern models of electric vehicles, electric cars. This idea does not require special staff training, special working conditions and brings pleasure from working with small clients. Such sites with miniature cars are often located in parks, busy squares or near playgrounds.

Such a business project is suitable for implementation in small towns where there is no own amusement park for children. The amount of expenses is distributed as follows:

• purchase of several electric vehicles;
• payment to the employee for the shift;
• lease of the territory;
• transportation costs for the transportation of mini-cars.

The minimum cost of 10 minutes of rental on such a car is 100 rubles. On average, he will work 30 minutes per hour or 300 minutes per day. This means that one car can bring 3,000 rubles per shift. The average cost of a new toy is 15,000 rubles, so we can talk about its payback in 5 days. Great savings are provided by work without the involvement of additional personnel and the availability of a truck for transporting such electric machines.

Business idea number 20. Opening training courses

Initial investment - from 300,000 rubles.

The essence of the project– development curricula, organization of the training process for clients of different ages. Of great relevance are short-term classes in aesthetic professions (hairdresser, makeup artist, nail service), the study of computer technology and driving lessons (driving school). No less in demand are language courses with different levels preparation.

The implementation of the idea begins with the development of a plan teaching hours, obtaining a license and training certification. The best option when searching for premises, hourly rent of classrooms at the institute, technical school will become. Basic expenses:

• educational materials;
• necessary equipment, accessories;
• remuneration of qualified teachers;
• utilities.

The profitability of such a business depends on the occupancy and the number of students attending such courses. Providing monthly training for several groups of up to 100 people in total, the project can bring a turnover of 50 to 100 thousand rubles. Of particular importance is the advertising component, the constant introduction of new courses and professions in demand.

Business idea number 21. Opening a children's playroom

Initial investment - up to 300,000 rubles.

The essence of the business idea is to organize a stationary room for the leisure of children of different ages, which does not require licensing. Such rooms first appeared in shopping centers and quickly gained popularity amid the lack of alternatives. Modern options offer a small range of entertainment, slot machines and toy sets that can keep an active child busy for several hours.

Such a business requires major financial costs to organize, quickly pays off with the right pricing policy and selection of responsible personnel. The main costs will be:

• payment of rent for the premises;
• purchase of inventory, special furniture, labyrinths or trampolines;
• employees' wages.

Income completely depends on the choice of the optimal place for arrangement: cinemas, shopping centers, sleeping areas in big cities. The average cost of an hour spent in a child center depends on the time, day of the week, and ranges from 100 to 200 rubles. With average monthly expenses and a turnover of 50,000 and 100,000 rubles, respectively, you can achieve a yield of 50%. Customers should be attracted with themed holidays, discounts and unusual toys of good quality.

Business idea number 22. Opening a solarium

Preliminary investments - 390,000 rubles.

The essence of the business idea in the purchase of solarium equipment, the provision of artificial tanning services to the consumer. Such projects are widely in demand in cities with a temperate climate, a small number of sunny days a year. The relevance of this service is due to the desire of young people to look healthy and beautiful at any time of the year.

You can secure a flow of customers by renting a small room in a well-known beauty salon, wellness or sports center. At the first stage, it is better to limit yourself to purchasing 2 devices: vertical and horizontal. To open a project:

• to re-equip the premises in accordance with safety standards;
• provide comfortable conditions for customers;
• equip workplace administrator;
• purchase the necessary minimum of cosmetics.

An analysis of such business ideas shows the optimal profit margin at the level of 25-30%. For the idea to be profitable, it is necessary to ensure the number of clients 10-15 people per shift. This will make it possible to reach a monthly turnover of 130-135 thousand rubles, which will help recoup the business in six months. Do not neglect the self-promotion of the solarium, the provision of cumulative discounts and interesting promotions to expand the circle of customers.

Business idea number 23. Opening an optics store

Preliminary costs - 350,000 rubles.

The essence of the business idea- opening of a stationary store with a large assortment of glasses, accessories for them, providing services for the selection and repair of optics to everyone. Good glasses in the middle price segment are in stable demand, so such a project will bring income even in a competitive environment.

To implement the idea with an optics store, you need to choose a place with good traffic for people, convenient transport interchange. Ideal non-residential premises on the ground floor of a high-rise building, renting a department in a supermarket, next to a clinic or metro station. To get started you will need:

• purchase of equipment for the repair of optics, vision diagnostics;
• installation of special showcases;
• equipping the doctor's office, the workplace of the eyeglass repairman.

Making a profit depends entirely on creating a good reputation, advertising, a wide range of optics at affordable middle and economy class prices. You can increase profits by selling models of sunglasses, lenses, related products. The monthly income can be 200-300 thousand rubles, so the store will be able to fully recoup all costs in 7 months.

Business idea number 24. Opening a gym

The minimum investment amount is 900,000 rubles.

The essence of the business idea– equipment of the hall with the necessary set of simulators and accessories for sports. This service is consistently in demand among people who lead an inactive lifestyle and wish to improve their health. Small gyms in the middle price range are popular even with availability sports clubs in one city.

Choosing a room for a future gym or fitness club is necessary after a careful study of the market and demand in a particular residential area. For accommodation, a non-residential area on the first floors of houses or small halls in palaces of culture is suitable. For comfortable leisure and training clients will need:

• arrangement of locker rooms, showers and places of rest;
• purchase of a variety of training equipment;
• appropriate design of the hall;
• attracting personnel with relevant knowledge and education.

You can make a gym or a new fitness club popular and profitable by offering special family or children's programs, inexpensive classes for the elderly. With an average subscription price of 1500-3000 rubles per month and a minimum number of clients of 100 people, it is possible to talk about full payback only after 1-1.5 years.

Business idea number 25. Opening a beer bar

The minimum investment is from 1,000,000 rubles.

The essence of the business idea- equipment and opening of a small beer bar of a budget format. A stylishly designed establishment with an assortment of "live" beer can provide a stable income. Such cozy bars are highly valued among lovers of this drink. Stylish pubs broadcasting sports or offering simple snacks at affordable prices are very popular. The relevance of the project is due to the stable growth of the market by 17-18% annually.

To open such a beer bar, you should choose the format of work (pub or restaurant), on which further work depends. A small establishment with 30 seats is considered optimal. It can fully pay off in a couple of years of stable work.

The main cost items when opening a beer bar are:

• rent of the optimal patency of the premises;
• original repair and decoration;
• purchase of necessary equipment and furniture;
• purchase of the first batches of the product.

The trade margin in a beer bar can reach 1000% for certain types of products offered, and the amount of the average bill reaches 1500 rubles. This is a profitable project that requires the owner to constantly control all processes.

Business idea number 26. Opening a car service and service station

The minimum investment is over 1,000,000 rubles.

The essence of the business idea– opening of a specialized car service center offering a wide range of repair services and car maintenance. The number of cars is growing steadily. Each of them needs specialized improvements, small or major re-equipment. Therefore, a car service that offers high-quality and inexpensive work will always have a flow of orders from regular and new customers.

The main thing when opening a new service station is a good location and convenient transport interchange for customers. Before concluding a lease, it is better to analyze the competition in the nearest area. For full work you will need:

• a specialized room with communications;
• acquisition and installation of technical equipment;
• qualified personnel.

For convenience and fast consolidation in the market, you can choose a separate niche for your service station: servicing only certain brands of cars or tuning without repair work. Car service with affordable prices and excellent quality of services will provide owners with a stable income and will be able to pay off within the first year.

Business idea number 27. Open a private bath (sauna)

The minimum investment is 1,000,000 rubles.

The essence of the business idea– opening of an equipped private bath or sauna in a small town to provide services to private clients. This offer is aimed at people of all ages who love an informal form of recreation. In addition to traditional services, an infrared sauna, classic massage and a refreshing pool can be offered. Inexpensive and cozy bath will be popular in large and medium-sized cities.

The organization of a business project will require tangible financial costs at the first stage:

• complex redevelopment and repair of the premises in accordance with technical standards;
• purchase and installation of equipment necessary for work;
• recreation area equipment for customers and staff;
• advertising services in different ways.

You can place a bath in a private house after a complete refurbishment. The average cost of an hour of stay can range from 800 to 1500 rubles, depending on the time of the day and additional services. With an average load of 55%, monthly income can be up to 250,000 rubles. With such a pace of work, it is possible to pay back a business project with a private bath or sauna in 12-14 months.

Business idea number 28. Opening a beauty salon

The minimum investment is 500,000 rubles.

The essence of the business idea– design and opening of a salon providing hairdressing and cosmetology services to the population. Modern people they take care of their appearance with pleasure, turning to professionals. Therefore, the market for such services is popular and rapidly developing. This leads to high competition and requires a thorough study of any.

To open a profitable and successful beauty salon, you need a room located in a place with good traffic and transport interchange. You can consider renting in shopping malls or busy areas with an abundance of shops for women. Financial investments from the owner will require:

• purchase of the necessary equipment;
• arrangement of work and recreation areas;
• decoration of premises;
• advertising services.

An analysis of such projects indicates the optimal markup of 200 - 250%. It includes not only the cost of maintaining the salon, but also the constant training of staff, the development of new cosmetic services. The payback period can depend on many factors, usually ranging from four months to a year.

How to start a business in a small town

It directly depends on the type of business. For a small business, one of the special modes is suitable: you need to choose the most optimal one, where the amount of tax payable is less.

It is almost impossible to open a business even in the smallest city without investments at all: some investments still need to be made. Therefore, be puzzled by the question, or.

You can use your own or contact the bank for. If you manage to find a free niche and organize a profitable business, then all the invested funds will quickly pay off.

What ideas do you have for starting a business in a small town? Waiting for answers in the comments!

You will learn how to start your business from scratch in a small town and what to do to make it profitable. What business ideas with minimal investment are most justified in the province?

A small town is not a hindrance for large, and even more so for medium and small businesses. Entrepreneurial people are everywhere - if there is a desire, and you can realize your potential in a small village.

Do not rush to move to megacities - their smaller counterparts also need jobs and quality goods / services. In this article, we have prepared an overview of business ideas for small towns. These ideas are easy to implement and do not require large investments.

Business in a small town - how justified is it

Let's start with the fact that there is no clear definition of a "small" city. This concept is relative and largely subjective. For one businessman, these are places with a population of less than 50,000 inhabitants, the second one feels comfortable in cities with a population of 100,000-300,000 people, and for a third, even half a million will turn out to be small.

According to official data, only 37 out of 1,100 cities in Russia have a population of over 500,000. This means that we have many sites for building a small local business.

Most often, in such settlements, those who have lived in them all their lives or have relatives open their own businesses. But modern technologies allow you to set up a business almost anywhere and control it remotely in the future.

However, opening requires minimum investment, since the cost of rent and the level of wages of workers in the province is an order of magnitude lower.

Small towns tend to lack infrastructure. People lack a variety of products, entertainment, services. If you live in such a town, you yourself will say with confidence what you lack as an inhabitant of it.

But what if you don't know the locality intimately enough to know about its problems? Any startup starts with an analysis. First you need to study the city and its infrastructure and find out what its inhabitants need.

We have selected several relevant areas that are well established in small towns.

Popular areas of business in the province

Consider the most popular areas of business in small towns.

Choose in these areas - you can't go wrong.

Services sector

Services are always and everywhere in demand by the population. But what is included in this broad concept? Hairdressing, legal, trucking, home training, etc. Within a small town, it is better to pay attention to the types of services that residents need regularly. Tire service, car service, shoe repair.

Whatever area you choose, you need to closely study your potential competitors and, if possible, collect “news from the fields” - find out what the residents do not like in their work, what needs to be improved and added.

Sale of goods

The most banal, but at the same time a win-win option - grocery store. In provincial cities, shops do not pamper residents with a variety of assortment, and federal grocery chains have not yet reached many.

In addition to basic necessities, residents lack quality clothing and footwear, household goods and other things. Market research will allow you to identify which areas are not covered and choose the right niche.

Production

Most often, small towns are located at some plant - a city-forming enterprise where most of the population works. Open your own production - not a factory, of course, but a small full-cycle enterprise. For example, a bakery - in many cities there are problems with quality bread. Take this niche, there will be no end to buyers.

In addition, there is a cheap labor force and there will always be employees for a company that assembles shovels, for example, or paving slabs. But then you will have to establish sales in other regions and district centers.

You will not only earn money, but also create additional jobs, and in case of great success, a family business that you will pass on to your children.

What kind of business can be opened in a small town - TOP 8 ideas that work

This is only an indicative list, which is not necessarily limited.

flower business

I want to voice an unusual, but interesting option for making money on flowers.

In small towns there are many private houses where industrious women compete in growing a wide variety of flowers. In the summer, organize the purchase of the most beautiful specimens for a small fee and make successful compositions from them. And in winter, engage in the traditional supply of flowers for the holidays and provide services for decorating weddings and other celebrations.

Renting premises

This profitable option is for those who have a free amount to buy residential or commercial space. Pay attention to the towns at the ski and traditional resorts - in the high season, daily rent is very in demand. And in the low season, you can rent the premises to business travelers.

The advantage of this option is that you will not lose your invested money in case of failure.

Commission shop

Since in most cases the level of wages and the purchasing power of the population are low, people are more likely to turn to Second Hand stores.

Arranging the supply of things is not difficult, you just need to take into account the tastes of the population. If you want to expand your business, sell not only used clothes, but also other goods. A pawnshop becomes a logical continuation of such a business.

Repair of household appliances

In places with a population of more than 20 thousand people, there are already stores of federal chains that sell modern household appliances- all kinds of multicookers, coffee machines and hobs.

Not every man knows how to repair newfangled appliances. Yes, and already well-worn microwaves and vacuum cleaners also need periodic maintenance. People here are more used to fixing a thing than throwing it away when it breaks. Therefore, the flow of customers to a good specialist is guaranteed.

Opening a private kindergarten or development center

If in large cities private garden people pay from 10 thousand and more, then here be prepared for lower checks. Nevertheless, private gardens are in great demand among the population against the backdrop of a reduction in kindergartens. preschool institutions. Of course, in this case, it is necessary to carefully select staff and control nutrition.

In provincial cities, there is not enough variety of entertainment and educational programs for kids. Within the framework of the development center, several groups can be offered to choose from. The only question here is where to find competent personnel.

Now for kids there are a huge number of developmental programs that do not require special training It's enough just to love children.

Finger painting, sand therapy, baby yoga and the first steps in English will fit perfectly under one roof. And the traditional children's playroom will become a favorite pastime for mothers and babies.

Furniture repair

The low level of wages does not allow the inhabitants of the province to buy expensive modern furniture. However, everyone has a need for beautiful and high-quality things. If you have a friend with golden hands in mind, organize a tandem where you will organize the business and attract customers, and your friend will repair and update outdated furniture.

You just need to buy the right tools and materials, and send a friend to hauling courses upholstered furniture. This is very profitable option despite its apparent simplicity.

hairdressing services

It also happens that in small towns there are not enough beauty specialists. Hairdressing services will be in demand always and everywhere, as long as people's hair grows. But besides this, women love manicure, cosmetology, makeup.

If you have a degree in hairdressing and are leaning towards opening your own office, take courses in makeup or aesthetic cosmetology. So you will expand the list of your services, which means you will increase the number of customers.

Shops of the "All for 50" format

This is a real money magnet, especially in small towns. The biggest difficulty in organizing the work of such a store is the calculation of the profitability of sales, since the purchase cost of some goods is higher than the selling price.

This is compensated by a large margin on other groups of goods. You can start small by putting cheap and functional products on the shelves. And in the future, after studying the needs of the population, to supplement the assortment. And promoting such a store is as easy as shelling pears - housewives and word of mouth will do it for you.

There are other options: buying a franchise of a popular catering establishment such as KFS, a dumpling or pizzeria, a karaoke bar, a bowling alley or a dry cleaner, where they will help you at the opening stage. But they are quite expensive and have their own pitfalls, so we will leave them for another article.

Where to start - step by step instructions

The key to the success of any undertaking is a well-planned plan to achieve the goal.

Take advantage of expert knowledge.

Step 1. Choose a direction and analyze competitors

First, decide which direction will bring you more pleasure in your work. What can you do with enthusiasm?

After you find the answer to this question, answer the following one: will this case be useful and in demand in the location you have chosen?

If yes, then proceed to the study of competitors. The following indicators are important here: their location and distance from each other (it is better to visualize this on a map); level of service, price range and breadth of assortment.

All these indicators are best summarized in a comparative table that will clearly show the pros and cons of your competitors. Do not be too lazy to visit their establishments yourself and personally evaluate the work.

Step 2. We draw up a business plan

In a business plan, you need to take into account all the costs and prescribe all the steps to implement your idea.

First, write down each task in as much detail as possible and the time it takes to complete it:

• search for suitable premises;
• selection of employees;
• search and purchase of equipment;
• production of a sign;
• what kind repair work indoors you need to spend;
• employee training;
• decor legal entity- For a small business, IP is enough.

Then do the costing.

Here are the main items of expenditure:

1. Rent.
2. Internal and external design of the point.
3. Equipment costs: Don't have to buy if you can rent.
4. Wage employees.
5. Advertising costs: outdoor advertising and advertising in in social networks, posting ads, making booklets (optionally depending on the type of your business).

Step 3. Launching the project and looking for clients

After you have completed all the points of your business plan, decide what you will do yourself and what is better to entrust to contractors. Often start-up entrepreneurs take on the entire burden of tasks in order to reduce costs and fail.

If you don't know how to attract customers to your Vse 50 goods store, then trust in the hands of SMM specialists who will be able to show your store's advertisement to the residents of the town.

How to properly analyze the market and competitors

Competitive analysis provides the basic information for drawing up a business plan based on market needs. A map of the location of competitors will help you choose the best location for your point.

Keep in mind that it is advantageous to be located next to related businesses. So, it is advisable to place a flower shop near a confectionery or alcohol store; tire fitting - next to the car service; furniture repair - next to a furniture store.

comparison table Competitors' Market provides comprehensive information about what prices to set and what products or services to add to your assortment in order to outperform competitors. To complete the picture, ask your friends or post a survey in the settlement group on social networks.

The more you know about your competitors, the better your chances of outperforming them.

How to grow your business

Competition in the provinces is often small but fierce. How you present yourself to the local community in the first place will play a key role in the future of your business. Therefore, always try to provide the highest quality service.

Large retail chains took the example from the West and were the first in the country to introduce service standards. It takes a long time for these standards to reach the provincial cities, and here people pay more attention to the courtesy of the staff and the quality of service.

Teach your employees to smile and be willing have a good day- and soon you will notice how the number of regular customers has increased.

Conduct regular raids secret shopper» to the most brisk of competitors and apply the information received to improve your business.

You should not spread rumors like “one client told me that he bought an expired product from Vasily the other day,” if you can’t back them up with anything. Word of mouth in the villages works both ways, and in this way you will only ruin your reputation.

Loyalty programs work great in an environment of limited competition. Since there are not so many clients, try to look for an individual approach to each. Friendly attitude and individual privileges are the best engine of trade in such conditions.

What is the basis of a successful business in a small town

And a few other key success factors.

Memorize them and don't forget to put them into practice.

Availability of goods

Keeping in mind the level of wages and the purchasing power of the population, try to keep prices always at the same level. And take this into account when developing a price range - in the difficult conditions of small towns, price stability is important to people.

And do not forget that in a city that can be walked around in 30 minutes, it is not difficult to go to a nearby store where prices are lower.

Close attention to competitors

A small number of competitors is one of the main advantages of entrepreneurship in small towns. Always stay up to date with competitors and changes in their work. Any mistake by a competing firm is a chance to improve its performance.

Consistently good reputation

The opening of a new store is a big event for the life of a provincial locality, so be prepared for close attention from the residents.

During this period, everything must be perfect - the quality of service and goods, the level of service and ongoing promotions. If you manage to win the favor of buyers at this stage, then the flow of regular customers is guaranteed to you.

A few more video ideas:

Conclusion

It is not necessary to live in a metropolis to open your own successful business. Quality and a serious approach to business are valued in any city. Technologies used in business today allow us to work from anywhere in the world.

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