How to open an IP at home cooking. How I created my successful food delivery business in a provincial town. Entry of the enterprise to a stable profit

  • 04.04.2020

After publishing the idea of ​​a startup Online market of homemade food, I was asked to give an example of the implementation of such an idea (at least where: in the West or here).

I found a similar project in the American city of Oakland (which is not far from San Francisco), its website is josephine.com (I will simply call it Josephine):

Any housewife (living in Oakland or Berkeley) can sign up for this service, get a chef's license, and freely display cooked (or about to cook) meals.

Obtaining a license fully pays for the service itself after testing the cuisine and recipes of the newly minted manufacturer of lunches and dinners (I wonder how much it costs?). If you have a professional interest in this, check out the site servsafe.com - it's just about that. I really didn't understand anything there. But I found another resource that issues a Californian (Oakland is in California) chef license for $ 10 - of course, after passing the exam - cafoodhandlers.com:

As I understand it, you get a so-called food handler card, which allows you to legally work with food (cook and sell it) for 40 years. Each US state has its own conditions for obtaining this chef's license (card).

Such a license can be purchased by both an individual housewife and the owner of a business (restaurant or service described) for their employees.

This is how easy it is in the USA to solve the issue of legal cooking at home.

So, the Josephine home food service accepts clean, literate and able to cook housewives into its ranks.

After that, housewives take pictures of their food and put it on the site with a description, cooking time, price (which they want to get for one serving). Indicate their location (area) from where it will be possible to pick up the prepared food, and exact time when it can be picked up (within two hours):

Josephine does not yet have her own delivery service. But she is going to implement it soon.

In the meantime, lovers of homemade food can take it themselves, or use courier services(for example, Postmates.com, which specializes in the delivery of food from restaurants and shops on demand, within an hour, around the clock).

But Josephine provides all housewives with free containers (in which you can put ready-made food):

And if Josephine now provides home-cooked food to two neighboring cities - Auckland and Berkeley, then she plans to annex all nearby spaces (and there, you see, she will capture all of America and Canada).

I have not yet found very many registered housewives on Josephine's website, but almost every one has many grateful reviews - more than thirty (and one cook has as many as 180!). This means that the business is working and quite successful.

I don’t know, however, what percentage of the cost of home-made food is taken by the store itself (business organizer), but the satisfied faces of housewives and the menu planned by them for the weeks ahead indicate that they like to earn money in this business:

Josephine was invented by two friends who love homemade food but don't always want to cook it themselves:

They opened in the spring of 2014. At first, they prepared food in their kitchen, offering it to their neighbors. Very quickly, they gathered a community of homemade food lovers in their city. Already 5 months after the creation of the site, they have collected 900 subscribers who are ready to receive new menus every week, and their housewife chefs cook 30-40 servings at a time (it is quite possible that today - after another 5 months - this figure has already doubled ).

And cooking 30-40 identical portions at a time is much more convenient than cooking 30-40 different dishes at the same time. Therefore, it is not difficult for a housewife to earn money in such a project (you don’t need to work with your head - only with your hands).

So, I don’t know how in Russia you can get a chef’s license and prove that you are not going to poison anyone for their own money. You need to read the legislation (who wants to create such a business - reads and finds out everything).

I propose to start with trusted housewives who are ready to offer people traditional, but not boring food:

Use social networks to promote your business (as usual). You can partner with different kinds of organizers holiday events and cook for them, among other things (pancakes for Maslenitsa, some other dishes for other city events - in our city at such events there is always not enough normal food) - this way you will receive additional recognition, free PR and a reserve for the future.

What good independent housewives - they will help provide you with a variety of dishes. After all, usually one housewife specializes in one thing (one cooks salads well, the other bakes pancakes, the third makes fabulous chicken breast, and so on ...). After all, when you want to buy food, you want to get it of excellent quality.

Why this service is still attractive to the client (judging by myself) is that you know exactly who cooked this or that dish. In our supermarkets, the names of the chefs (and their faces) are unknown to us. And you never know what you will buy with a traditional salad - disgusting or great taste.

Each supermarket has both excellent chefs and it is not clear from what dough they are made. It seems that they cook according to the same recipe, but it turns out they have very different ways. If I knew what day a good cook works, I would definitely buy this salad or this chicken julienne. But it turns out like in a minefield - you don’t know who you will run into. And sometimes it's better not to buy anything than to buy and get poisoned.

And if I bought a salad from a particular cook, I have every right to write to her in the review everything that I think about her cooking (so that others know what awaits them).

Therefore, this service, firstly, will help talented housewives earn on their talent (and love for their clients). Secondly, we will be able to buy food from a specific chef (and not from a supermarket with “an unknown-working-this-day-chef”) - that is, we will be confident in the quality of food in advance. Thirdly, healthy competition will not interfere with our prepared food market.

With the advent of Western trends in the domestic market of goods and services in the mid-90s of the last century, new types of services began to appear in Russia. The most daring entrepreneurs of those times enthusiastically tried to introduce European and. One of the most successful projects, which worked and began to actively develop - food delivery as a business.

Today, the service for the delivery of finished products is being improved and supplemented with new types of services. Many people in cities and towns, immersed in a series of worries and not having the time and opportunity to cook their own food, order food every day to be delivered to their homes or offices. So why not take advantage of the current trend and capitalize on it? We invite you to consider the idea of ​​​​a food delivery business and find out what it takes to implement it.

Food Delivery Business Highlights

Food products belong to the category of goods that under no circumstances will leave the market and will not become less in demand. At the same time, the rapid pace of modern life in cities leads to the fact that people spend less and less time at home, and not everyone wants to spend their free hours on cooking. This makes the idea for a food delivery business relevant and promising. Even small enterprises providing such services have room to grow: today catering is gaining momentum - a type of activity involving off-site catering at banquets, receptions, parties and other events.

But you should still start small - organize the delivery of ready-made meals to your home or office in a particular area or city (if it is small). At the stage of preparation for the opening, it is recommended to conduct a thorough analysis of the competitive environment, identify strengths and weak sides firms with which to compete, and make detailed business plan(read about how it should be).

A food delivery business can exist both independently and be part of a larger and large-scale project. For example, you can not only purchase ready-made meals in cafes and restaurants, and then deliver them to customers, but also engage in their preparation directly. The organization of a full cycle requires more time, effort and money at the start, but the profit can bring several times higher. To make a choice in favor of one or another option, evaluate your financial capabilities, experience and material base. Having made a decision, you can begin to implement the idea.

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Where to begin

From the very beginning it is necessary to think over the plan of introduction on the market. Your task is not to become a gray mass, to stand out from the competition. This can help:

  • creating your own website and mobile application;
  • use of a loyalty program (discount cards, discounts, promotions, bonuses, etc.);
  • development corporate identity, beautiful packaging design;
  • a wide range of dishes;
  • providing more complete information about the product (for example, the energy value product).

There are many ways to promote food delivery on the Internet. To do this, you need to create a high-quality website with a convenient navigation system, containing “tasty texts”, large and mouth-watering product photos. When the service is ready, you can run advertising campaign. The most effective promotion methods are contextual advertising search engines and promotion in in social networks.

Having developed the concept of the enterprise and determined the main marketing moves, start preparing the material and legal base.

Documents for work

The amount of documents required to launch a food delivery service to the office and to your home will depend on whether you already have a working catering enterprise at that moment: a pizzeria, a sushi bar, a restaurant, etc. In this case, you just need to make changes in State Register subjects entrepreneurial activity by writing an appropriate application and indicating the code of the new type of activity.

In the latest edition of the species classifier activities of OKVED 2016 you must select the code 53.20.32 "Activities for the delivery of food to the house." If you are starting a business from scratch and are going to deal only with delivery, then you should also choose this code. If you are planning to organize a full-time enterprise production cycle, that is, cook and deliver food yourself, you will need to select the appropriate code from group 56.10 "Restaurant activities and food delivery services."

Having decided on the types of activity, you can start registering a business. For the provision of courier services, registration as individual entrepreneur. This procedure is carried out in tax service based on the submitted documents and application individual on IP registration. Based on its results, you will receive a Certificate, which will be the main document confirming the legitimacy of your business activities.

To carry out non-cash payments with customers, you will need a bank account. Find out what are, and how to choose the right bank.

In addition, personal medical books will be needed for each employee who will work with the preparation and delivery of food. In the event that you deliver your own food, the list of documents will be supplemented by papers confirming the compliance of the premises for storing and preparing food with applicable sanitary and fire safety standards. Such conclusions can be obtained from the local authority of Rospotrebnadzor and regional office Ministry of Emergency Situations, respectively.

By law, you are required to notify Rospotrebnadzor of the start of business activities in the prescribed manner. Read also . Having dealt with the documents, we will find out what material and technical base will be needed to conduct business.

Material resources and technical equipment

Since we initially considered two options for organizing a food delivery business, we will talk about each one separately, since they will have different needs for production assets.

What you need for a food delivery business

So, if you will deal exclusively with delivery, you will need:

  • automobile. You can buy both new and used. It is advisable to choose a model in the middle price range, not too expensive to maintain and repair, and with low fuel consumption. When buying a used car, be sure to pay attention to the sanitary and technical condition;
  • delivery equipment - bags with thermal protection;
  • expendable materials - packaging material, disposable tableware, etc.;
  • laptop or computer with Internet access, communications equipment.

If you plan to start with small volumes, then you can do without an office. In this case, you can accept and process orders yourself at home, or hire an employee to work remotely.

This business format involves cooperation with organizations Catering. Pay due attention to the search for suitable establishments, evaluate the freshness and taste characteristics of the dishes offered and the breadth of the assortment, and only after that conclude the necessary contracts.

What is needed to organize a full-cycle enterprise

Another option is to organize a business in the production of ready-to-eat dishes with their subsequent delivery. To start such a project, you will need:

  • room for cooking - for starters, 30-40 square meters will be enough. m;
  • equipment for storage of raw materials and semi-finished products - refrigerator and freezer;
  • work surfaces, kitchen tables;
  • gas or electric stove with oven;
  • microwave;
  • hood;
  • food processor;
  • utensils and utensils.

This list can be extended or shortened depending on what you are going to offer your customers. In addition to all this, you will also need a car, thermal bags and other equipment discussed in the previous chapter.

Staff for work

With the staff, everything is quite simple: at the stage of opening a business, it will be enough to hire 1-2 couriers who have a driver's license and experience in driving a car. For production, you will need 1 cook and 1 auxiliary worker. You will also need a manager to carry out purchases and work with clients. You can carry out the functions of the latter for some time on your own.

As the business develops, additional staff positions may become necessary. As for couriers, consider hiring employees with a personal car as an option. So you can save on buying a car, compensating the employee only for the cost of fuel and lubricants.

Important! If your food delivery service will provide for the possibility of paying for the order in cash, it is advisable to conclude liability agreements with couriers.

Food delivery as a business: profitable or not

It is rather difficult to withdraw the amount that needs to be invested in opening a food delivery service, because it all depends on the city in which the enterprise will operate, whether it will be engaged in cooking, etc.

As a rule, it takes up to 100,000 rubles to launch the delivery itself, not counting the purchase of a car. Current expenses in this case include the purchase of ready-made meals, fuel costs, salaries, taxes and advertising. The average markup is 30%. You can independently calculate how many customers you need to serve per day, and what should be average check so that the business brings the desired profit.

business magazine IQR got readers another interesting story from the first person about creating his own business from scratch. Our heroine is engaged in the delivery of ready-made food to events and offices. This business case is notable for two reasons: start-up capital- $150, starting knowledge of the heroine in the field of cooking - zero.

How and why I decided to start my own banquet food delivery business

Rice with vegetables

I'm Vika, I'm 28 years old, I live in Kursk. In 2011, I was forced to take up an activity that I had a very vague idea about before - this is the organization of the delivery of banquet dishes.

The reason for the need to cook food to order was my pregnancy, and I didn’t really want to remain without my own income. Due to its “interesting” position, it was not possible to work outside the home, and the “culinary masterpieces production workshop” was safely located in a rented apartment of 30 square meters in which I lived at that time, with a tiny kitchen and two-burner gas stove with oven.

Food delivery organization, business plan on the knee

Of course, initially I was not particularly enthusiastic about this idea, as I was sure that the service would not be used. in great demand, given the huge number of all kinds of cafes, restaurants - from the most expensive to budget. It should be noted that in Kursk there were already several organizations providing ready-made food delivery services, in our area it was called "Kitchen or a restaurant at home." But still I decided to try, because the losses are minimal.

Considering that by the age of 23 I didn’t even know how to fry an egg, the process of preparing dishes to order was the most difficult for me.

So I brought in my friend Olga, who is at one of the local eateries. Olya had to cook and at the same time introduce me to the secrets of the culinary arts, I, in turn, did the “rough” work in the kitchen and generated ideas for organizing delivery, compiled a menu, placed ads in the My Advertisement newspaper and on Avito in service section. It was planned to buy products and disposable containers in the nearest supermarket and wholesale base.

Calculation of income and expenses, first profit

The first order was received in March 2011, they asked for a "funeral" set of dishes, which cost 180 rubles per person, the number of people was 20, respectively, our first sale was in the amount of 3600 rubles. We spent a total of 4350 rubles (food - 1900 rubles, disposable containers - 300 rubles, advertising in the newspaper - 2000 rubles / month), as a result, from the first order we lost 750 rubles.

We received income from the next order, since we no longer spent money on advertising. For the first month of work, we had 7 orders for a total amount of approximately 22,000 rubles, the total income was approximately 10,000 rubles. Mostly they ordered home or to the country (taking into account the spring-summer period), once they ordered to the recreation center, which provides an area for a banquet.

Entry of the enterprise to a stable profit

During the first three months our "enterprise" got its own pizzacon website, where the client could get acquainted with the menu and delivery conditions. We also acquired glassware for decorating dishes, edited the menu, which still works today. The number of orders increased to 7-8 per week. People order ready meals for anniversaries, funerals, birthdays, weddings. All this increased our income to 40,000 rubles a month for two.

New Year's Eve corporate parties and New Year's Eve gave us a two-month income, although we ourselves were destined to completely forget about the holidays - such is the work.

Is it possible to manage such a business alone?

About a year later joint work Olga and I stopped cooperating, I began to work alone, the duties of a dispatcher, courier, cook fell on my shoulders, fortunately, I learned to cook by that time not badly. I rented a separate one-room apartment for work, since it was, to put it mildly, not very comfortable to cook and store all the attributes of my business in the cramped apartment where I lived with the baby.

I bought a car, and now I independently delivered finished products to the client. Over the next two years, the work was stable, there was no shortage of orders, but there wasn’t much progress either, I “put together” a client base and didn’t really promote my service, until at some point the number of sales dropped significantly.

It even happened that in a month there were 4-5 small orders, this is very little. Most likely, this was due to the fact that such an activity has become quite popular among mothers like me who find themselves in maternity leave, the benefit of superpowers and large start-up capital is not required.

I specifically panicked as this job was my only source of income. There were debts, and something had to be done urgently.

Business development - food delivery to the office


This is what the menu looks like

Service promotion. It's all about the price!

In 2014 I launched new service— delivery of complex meals to enterprises and offices, which provided me with a daily stable income. I had to drive around construction sites, markets, branches of various banks in Kursk in search of those who wanted to eat "hot dinners at home." The cost of one complex lunch was only 80 rubles, so, of course, there were plenty of people who wanted it - 12 people at the bank branch and 25 at the construction site. I bought a large thermal bag and have successfully "fed" 37 people from Monday to Friday weekly.

Plus, my orders for banquets have not gone anywhere, even if there were not as many as I would like, but I had enough, in total, my weekly income, minus the cost of food, was about 15,000 rubles.

Transition from home cooking to professional equipment

In the same year, I rented a room in mall. In the Evrasik family cafe, the kitchen was not fully used, so I was allowed to work in an empty part for a small rent - 10,000 rubles plus 5,000 (electricity payments) monthly, providing me not only with an area, but also with some pieces of kitchen furniture (tables , sink, racks for dishes) and some dishes.

I bought a professional stove with an oven from my own landlords, so my production could be called full-fledged and complete. I didn’t have to formalize my activities, because now I began to work closely with the owners of the very cafe where my workplace. On the website of my services, I posted certain items from the Evrasika menu that I didn’t have - pastries, desserts, services of visiting chefs Catering, which strengthened our partnerships and allowed me to act on behalf of the landlords.

How much does a successful food delivery business bring


How to organize a business

When the number of orders for set meals approached fifty a day, I hired a professional chef to salary in the amount of 10% of the total turnover - this is about 17-20 thousand rubles a month - a normal salary for our city. And now my duties include only taking orders, delivering raw materials to the enterprise and finished products to the client.

AT holidays, when there are a lot of orders and my employee can’t cope alone, another person comes to the rescue for the purpose of working part-time - this is a young student guy who, despite his very young age, loves his job very much and treats the cooking process with trepidation and zeal . Of course, I like it, because, although I learned how to cook, I never got to love this process. Therefore, I will gladly accept this guy in my team on a permanent basis immediately after his training. In the near future, I have - to acquire a courier, and devote myself to a deeper promotion of my services, as I see great prospects for this business, and finally formalize my activities in the form of an independent small business entity.

What are the prospects for this business, is it worth starting from scratch?

My Native sister, who lives in a village 25 km from Kursk, and in that area her services are even more popular than mine in Kursk. She cooks at home, takes orders on my website, she has a three-room apartment and a huge kitchen of 22 square meters, so her activities do not particularly hamper the household. So my company has a kind of branch.

Summing up, I can say with confidence that it was not in vain that I once decided to organize the delivery of banquet dishes and set meals. My initial capital was only about 4,000 rubles, after 4 years my monthly net income is 60-70 thousand rubles - this is not much, I know that you can earn much more, and I am ready to work on this project to squeeze the maximum.

* Calculations use average data for Russia

From 20 000 ₽

Starting investments

80 000 - 510 000 ₽

50 000 - 400 000 ₽

Net profit

200%

If you want to open a business with minimal investment, then take a closer look at the idea of ​​​​delivering home-cooked meals. This is a great business option for women and aspiring entrepreneurs.

Many catering establishments have verified that business lunches are a very profitable business. But this was until 2016, when people actively visited various cafes and restaurants. In 2016, orders for business lunches halved. RBC specialists note that the reason for this is a decrease in purchasing power. Restaurant business lunches costing 300 rubles are not affordable for people. But many people have lost the habit of bringing lunch to work in home containers. So such a time can be considered as a period of opportunity, which is great for starting your business for the delivery of ready-made business lunches.

Food delivery is pretty profitable business. More and more people are ditching their daily "containers from home" routine. Some people have no time to cook, others find it inconvenient to carry food containers with them to work. Still others just want to eat a hearty, freshly prepared lunch. The fourth will not go to the nearest cafes and canteens, because they want to save money or do not want to leave the office. One way or another, delivering business lunches makes life easier office workers, and gives the entrepreneur the opportunity to earn.

The idea of ​​a hot lunch delivery business is to prepare delicious meals at home and deliver them directly to the workplace for customers. And at the same time offer low prices- a full meal can be bought for 170 rubles. Business lunch in the office will be the most the best option for local employees. It's convenient, tasty and cheap. These three main criteria for choosing a business lunch should be combined in one project.

What are the advantages of a business lunch delivery business:

    The business of delivering business lunches does not require large investments.

    A successful business in the delivery of ready meals does not require special knowledge and special skills. It is enough to be able to cook deliciously and be careful.

    Suitable for home business, women's business and requires relatively little working time.

    It is a promising direction of public catering, has the possibility of expanding business.

    Provides a decent level of profit.

To open a business for the delivery of ready meals, you need a minimum start-up capital - you can meet 20 thousand rubles. For profitability, it is best to organize the full cycle of the enterprise - from cooking to food delivery to the client. It will be a huge plus if a novice entrepreneur knows how to cook deliciously and will do it on his own. By combining both the investor and the contractor, it will be possible to save significantly. You can prepare meals in your own kitchen and without the involvement of assistants. At the initial stage, the entrepreneur will be able to cope with the entire volume of work alone.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

For a lunch delivery business, you do not need to take out loans, save for a long time to open, and risk large sums. In fact, the only thing you risk is your time. It will take about 2 months to start the business. The most important thing in this business is creativity, decency and clear planning.


How to plan a lunch menu for the office

The most important thing in this business is delicious food for the office and a varied menu that will appeal to customers. We recommend that you provide a menu for the days of the week: the product will not have time to deteriorate, and customers will appreciate the variety. In addition, by offering new dishes every day, you show that you are selling fresh, not yesterday's leftovers. This inspires confidence.

The menu can include various cereals, meat and fish dishes, dumplings, soups, potato side dishes, salads, pastries. You can sell set meals that include hot + second with a side dish or salad. And you can offer each dish separately.

Study the offers of competitors. Start with inexpensive cafes and restaurants, canteens offering a business menu. Then, when you have roughly decided on the offices where you will sell your hot meals, study the menu of catering establishments that are located next to the office buildings. Collect as much information as possible about what dishes are offered and how much the order costs. This will allow you to set the optimal price and correctly compose your menu.

How to calculate the cost and set the price for food delivery to the office

To set the optimal price for products, you should calculate the cost of its preparation. And for this you need to draw up a detailed recipe for each dish and calculate its cost, taking into account the cost of the ingredients. For example, you are preparing a vegetable salad. Ingredients: 1 tomato (150 g) and 2 cucumbers (350 g). The cost of 1 kg of tomatoes is 100 rubles, and 1 kg of cucumbers is 125 rubles. Thus, the cost of vegetable salad is calculated by the formula: 0.15 * 100 + 0.35 * 125 = 58.8 rubles.

In addition, you should take into account the time spent on preparing a particular dish (it takes not only your working time but also energy saving). Also, the cost of business lunches should include the cost of packaging and transportation costs.

Ready-made ideas for your business

To determine the price, you do not need to carry out complex calculations. It is enough to determine the cost of products and provide for a certain margin on products that will cover all costs. The approximate markup on products will be 200%. On average, 1 serving of a full meal should cost, on average, 170 rubles. Before setting a price, study the offers of competitors. To attract customers, offer prices slightly lower than your competitors. This is the law of starting a business. Don't chase high returns. Earn your client's trust first.


How to register a business for the delivery of food to the office

It is better to start a business for the delivery of ready-made meals in the format of home cooking. This does not require renting a room and buying equipment. You can also avoid SES checks and other bureaucratic procedures. But we still recommend legalizing your business if you plan to develop it in the future and avoid unpleasant situations.

The first instance is the tax office. There you should fill out the form of the PD form (tax), pay the state duty of 800 rubles, and also write an application for inclusion in the EGRIP. Next, you should obtain permission from the SES, issue a sanitary book (you can get checked at the nearest clinic). In general, the execution of a package of documents will take about a month and will cost 2-3 thousand rubles.

How much money do you need to start a food delivery business

To answer this question, you need to calculate the amount of initial costs. To organize a business, you will need utensils for cooking, disposable tableware and bags for transportation. Let's consider each item in more detail.

We buy equipment. Even if your closet is bursting with pots and pans at home, we advise you to purchase dishes specifically for work. And cook in it. An approximate list of necessary utensils is given below:

All dishes will cost about 5,000 rubles. It is also recommended to purchase a kitchen scale so that it is convenient to calculate the size of portions and their cost. They will cost about 1,000 rubles.

For convenience, you can buy a separate refrigerator to store food. However, at the first stages of the business, food stocks will not be very large, and you can completely do without a separate refrigerator.

But you will immediately need to purchase thermal bags in which it will be transported finished products. They will allow you to deliver ready-made meals while still hot. The number of bags depends on the size of your business and the capacity of the bags themselves. For the transportation of lunches, a volume of 44 liters will suffice. The cost of such a thermal bag will average 2,500 rubles. Thus, the cost of equipment will be about 8,500 rubles.

We buy disposable tableware. To sell ready-made meals, you will need to purchase disposable tableware - plastic containers, forks, plates. You will also need food wrap and paper napkins. Containers will cost from 7 rubles apiece. With an average sales volume of 50 orders per day, you will have to spend 500-600 rubles on containers. Those. for a month you will have to purchase about 120 containers in the amount of 1200 rubles.

We buy raw materials. Delicious home-cooked meals require fresh, high-quality ingredients. To save on the purchase of raw materials, preference should be given to markets and wholesale depots. It's cheaper than supermarkets. The shopping plan depends on the recipe for future lunches. For the first month, when there will not be very many customers, you should provide for the cost of products in the amount of 4,000 rubles.

Starting a Homemade Food Delivery Business for Office Costs:

    dishes and utensils- 6,000 rubles;

    business registration- 2,000 rubles;

    utensils for transporting food(thermal bags, containers) - 3,700 rubles;

    initial purchases of ingredients- 4,000 rubles.

Thus, in order to open a business for the delivery of ready-made food to the office, investments of about 20,000 rubles will be required.



Food delivery to the office: where to find business customers

your target audience are office workers. Where to look for them? You should mainly look for them in business centers, office buildings, shops, banks, beauty salons, etc. Potential customers can be searched for in two ways: prepare flyer about your offer and distribute it to potential customers. You can also contact the heads of enterprises to conclude agreements with offices for corporate food delivery. A more effective method is to prepare a trial batch of home-cooked meals and personally visit the places of work of potential clients at lunchtime. Give product a try The best way advertise it! If you like the dinners, the first customers will appear very quickly.

We recommend that you personally go around the establishments that may be interested in your offer. It is important to understand whether the idea is in demand among potential customers. Offer SMS notifications about the daily menu, provide the ability to pre-order certain items from the menu. Use the buzzword in business "customer focus". What is a business without advertising? Useful for promotion Business Cards or leaflets, which presents the menu for the week. Handouts can be ordered at a printing house, or simply printed on a color printer. The cost of this will be no more than 1,000 rubles.

How to plan a workflow for delivering food to the office

At first, you will have to work alone for quite a long time - to draw up a procurement plan yourself, cook and serve meals. Over time, when the delivery of lunches to offices gains a good turnover and regular customers appear, you need to think about expanding your business - hire a courier, a cook and an assistant.

It is reasonable to prepare food on the day of orders, to deliver a hot lunch to the office "hot, hot." Therefore, you have to get up early in the morning, to carry out the purchase of products. If you start cooking at 8 in the morning, then by 11 everything should be ready. You can deliver meals yourself or hire a courier. Service hours are from 6:00 am to 2:00 pm.

How much can you earn by delivering food to the office

Now let's calculate how quickly we can recoup the investment and how much we can earn. With a 200% cheat, you can count on revenue of 80,000 rubles per month. Based on this, the cost of meals will be about 30,000. Then the monthly profit will be about 50,000 rubles. And this is by conservative estimates. There are high chances to recoup the business in the first month of work. Another plus of this business lunch delivery business is that it is not limited in volume. You can develop, increase sales, expand your business. If you serve several organizations, you can reach a sales volume of 100 orders per day and earn up to 400,000 rubles per month.



In conclusion, we share useful tips, which will make your business easier, better and more profitable:

    Study the tastes of customers, observe what they like. Analyze which menu items are most in demand and which ones are sold less often. Eliminate unprofitable dishes from the menu and offer instead what your customers like.

    Always offer snacks to customers - pickled or fresh (depending on the season) cucumbers or tomatoes, sauerkraut, Korean-style vegetables, and so on.

    Make purchases of products at wholesale bases or food markets. Choose only quality products. Do not save on products, because of their inadequate quality, losses can be several times higher than the amount saved.

    Make sure that the food delivered to the office is always fresh, tasty, carefully cooked and packaged, delivered still hot.

    Plan the menu so that the ingredients in different dishes are repeated. For example, if you are cooking chicken noodles in broth, provide a salad with chicken fillet on the same day. This saves on cooking time, saves product consumption, avoids unnecessary food leftovers and simplifies purchase planning.

    Track trends and innovations. Especially watch out for business ideas that appear abroad: the main drivers in the field of delivery are the USA and European countries. Reviews of fresh business ideas can be found.

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