Yandex buys Uber. Yandex.Taxi and Uber closed a deal to merge businesses in Russia and the CIS. What is better Yandex Taxi or Uber - where is it better to work

Today it became known that Yandex.Taxi and Uber trip booking services are available in Russia, Azerbaijan, Armenia, Belarus, Georgia and Kazakhstan. Both applications will continue to work, while drivers will be transferred to a single platform, and they will be able to receive orders from both services.

“I think we have found a formula for growing unicorns in big company, - said Arkady Volozh, co-founder and CEO of Yandex. - Two years ago we separated Yandex.Taxi into a separate company and gave maximum freedom. The experiment with Yandex.Taxi exceeded many of our expectations, and I am sure that this is definitely not the last example.”

According to an April report by UBS Bank, Uber is the largest ride-sharing app in the world with a share of over 45%, while Yandex.Taxi is in tenth place with 1.8%. At the same time, in Russia, the share of users is higher for the Yandex service: 30% versus 18% for Uber. Both apps doubled their market share in 2016. The total capacity of the commercial transport market amounted to 526 billion rubles, in online orders it is 20%, but in five years it may increase to 80%. At the same time, market participants are actively uniting. This spring, the merger was announced by large aggregators RuTaxi (owner of the Vezet and Leader brands) and Fasten (Taxi Saturn and RedTaxi brands). The Village figured out what will happen to travel prices and the market in general after the merger of Yandex.Taxi and Uber.

What will happen to the services

Vladimir Isaev

Head of the press service of "Yandex.Taxi"

“The deal has been approved by the boards of directors of Uber and Yandex. It is subject to regulatory approvals and is expected to close in the fourth quarter of 2017. Both applications will be available to users.

Both applications will continue to operate under their own brands in the countries included in the agreement. Drivers and taxi companies will switch to a single platform for working with orders. This will increase the number of vehicles available for order fulfillment, reduce the time of their delivery, improve the reliability and quality of service in general.”

How will shipping prices change?

Vladimir Isaev

“We do not expect any radical changes in tariffs related to the merger, neither now nor in the future. The cost of the trip depends not only on the tariff of the carrier. "Yandex.Taxi" and Uber are systems of balance between demand (number of orders) and supply (number of drivers ready to take them) at each specific point in each city at each individual moment of time. The balance is achieved completely automatically.

For example, when it rains, the demand for taxis grows very quickly, while the number of available drivers grows more slowly. At such times, the algorithm may temporarily introduce a factor that raises the price to quickly equalize the balance between supply and demand. The coefficient, in turn, attracts new drivers with increased earnings, stimulating them to get on the line as soon as possible in order to start taking orders. The more drivers get out, the faster the multiplier disappears.

In summary: the cost is formed automatically in real time, it depends not only on the tariff, but also on the current balance between supply and demand at a particular moment in time and for a particular point on the map.

What will happen to the market

Alexander Kostikov

director of corporate relations Fasten Russia

“Most likely, the market will become more understandable and transparent, as we said when our companies merged a little over two months ago. The process of consolidation is inevitable: in a couple of years, two or three large and strong players will remain on the market. And what we saw today fits into the logic of market development. Probably, this is the main thing that is now clear.

It will be easier to install general rules games. If there are not 20 disparate companies, but two or three large ones, they can always sit down at the negotiating table and interact with the authorities state power to shape a new regulatory reality.

Now it is difficult to say whether prices will change, because the price depends not only on the number of aggregators operating on the market. But, at least, if the price war between large aggregators stops, this will already be a great achievement.

Our integration process is now in full swing. Integration has already been carried out in a number of cities. We did not make any sudden movements, I think that our colleagues will not make them either. There are all applications and channels through which you can place an order - everything works for users. And this process happens gently and imperceptibly. In those cities where the integration has already been made, drivers receive orders that come through all channels of both companies. There is a gradual unification of the terms of cooperation.”

Stanislav Schwagerus

supervisor social movement Taxi 2018

“What is beautifully called the merger of Yandex.Taxi and Uber is, in fact, a camouflaged purchase “for a ruble” of an affiliate network of a global bankrupt. The financial pyramid of Uber is collapsing - in France, Italy, Spain they act much tougher, but we have chosen this path.

This will definitely lead to market monopolization. The question arises as to how Yandex will conduct this line of business in the future. If, as before, being a market participant, then the monopoly will not lead to anything good - neither for drivers, nor for consumers. It is quite logical (and I think the state will take certain steps to improve the regulatory framework) if Yandex turns from a market participant into an infrastructure system for organizing passenger taxis in Russia.

To regulate this area, the state needs to have the necessary technological tool. It is impossible to regulate the activities that take place on the Internet using analog methods by checking the documents of taxi drivers. Therefore, it is quite possible that Yandex will become a kind of authorized company for improving the regulatory sphere.

As long as Yandex.Taxi plays the role of a market participant, the situation for passengers and drivers will change for the worse. This is a further reduction in tariffs for drivers, and a deterioration in the quality of service for passengers. We need new rules of the game, which, apparently, we will see in the next few years.”

Ugulbek

taxi driver

“Only now I heard the news about the unification on Russian Radio. While the taxi company did not say anything, I did not discuss it with other drivers either.

Time will tell where this will lead. Falling prices should even out. And then at Yandex in general low prices went. Before, Uber and Yandex fought, but if they unite now and work together, we will be better off.”

Since the beginning of the year, the three largest taxi services Gett, Uber and Yandex have introduced fixed rates. It works as follows. When ordering a taxi, the client is shown the exact cost of the proposed trip. This amount should not change. However, there are a few exceptions. Yandex and Gett promise to recalculate the price if the client decides to change the route on the way or make a stop. In Yandex, you can change your mind for free, in Gett, you will have to pay 50 rubles for changing the destination, and the further route will be paid according to the meter.

At Uber, the price could go up if the traffic situation changes “dramatically” along the way. To check how the new tariffs work, the editors of Sravni.ru conducted an experiment.

Taxi racing

The experiment began at noon on April 14, 2017. Its participants had taxi services installed in advance: Alexandra Krasnova chose Uber, Valentina Fomina chose Yandex.Taxi, and Maxim Glazkov chose Gett. Three cars were called at the same time.

Trip number 1 - for delicious coffee

Route: Moscow, Boulevard of Enthusiasts, 2 - Nizhny Susalny lane, 5 (Cofix coffee house). Distance: 6.4 km.

Arrived the fastest Uber taxi. The declared fixed price of the trip is 163 rubles, but at the end point I had to pay 92 rubles. more - 242 rubles. Alexandra was indignant at the price of the trip and contacted the support service. They said that "the chosen route corresponded to our calculation of the cost of the trip."

The Yandex.Taxi service turned out to be the fastest and cheapest. Only 17 minutes passed from the moment of ordering to arrival at the Cofix coffee shop, and exactly the same amount was paid for the service as indicated when ordering - 163 rubles. Valya was on the road for 10 minutes.

Maxim (Gett) took the longest to get to the desired point. The waiting time for the driver was 10 minutes. The declared cost of the trip is 230 rubles, but in the end I had to pay 237 rubles. Overpayment of 7 rubles. arose due to 1 minute of waiting, which was not. The promised wi-fi was not found in the cabin, the driver called it “wi-fi”.

Trip number 2 - for a business lunch

Route: Nizhny Susalny lane, 5 - Solyansky dead end, ¼ (cafe "People are like people"). Distance: 5.6 km.

Alexandra got to the second point with Uber without problems and with pleasure: “This trip was perfect. The car was clean, jazz was playing inside, the driver was very helpful, he offered to avoid the traffic jam. And most importantly, we arrived exactly for 196 rubles.

On the way out of the place, Valentina had an embarrassment. She confirmed the address offered by the service, which turned out to be on the territory of the Arma business quarter behind the barrier. I had to pay 100 rubles for the exit. The Yandex.Taxi driver also did not have change from 500 rubles. - it took a lot of time to transfer money from card to card. In total, taking into account the payment of the barrier, the initial cost of the trip increased from 267 to 367 rubles.

Maxim had to wait for a Gett taxi for 10 minutes. The driver said that the total price of the trip was 278 rubles, but in fact the declared 265 rubles were deducted from the card. He came third again.

Trip number 3 - home (to work)

Route: Solyansky dead end, ¼ - Enthusiasts Boulevard, 2. Distance: 4.7 km.

Maxim returned to the office faster than the others. It took the taxi driver from Gett 20 minutes and the initially declared 272 rubles. Valya Yandex.Taxi was delivered in 25 minutes and 271 rubles, without cheating.

Alexandra got stuck in a traffic jam with Uber, but she didn't waste any time. Her driver was talkative. According to him, the shift at Uber lasts 19 hours. They pay 5 thousand rubles for it. To do this, you need to earn 10 thousand rubles. If the revenue turns out to be less, then they will pay 3 thousand rubles. “I realized that all the taxi drivers who say that they get 150 are flooded!”, The taxi driver admitted.

But when the taxi reached the place, the cost of the trip to Uber increased from 129 rubles. up to 322 rubles

	Expected price	actual price	Travel time from order to arrival
		322 rub. (+193 rub.)

Results

Despite the fact that Uber overcharged the cost of two of the three trips by 285 rubles, in the end it turned out to be slightly cheaper than the rest of the services. The overpayment to Yandex.Taxi amounted to 100 rubles. and was technical, due to an error in the address, and Gett wrote off 7 rubles. for 1 minute of waiting, which was not. The Gett service did not respond to a request from Sravni.ru.

The press service of Uber explained that in the first case, the cost of the trip increased because it was calculated "based on the fact that the client is standing on the right side of the street, while the client landed on the other side, and therefore a U-turn through the TTC was necessary ". It is worth noting that Alexandra approached the place that the driver told her. The third trip went up because “there was a “GPS wandering” near the Kremlin” (the landing site was 2.5 km from the Kremlin - approx. Sravni.ru).

Representatives of the service offered to contact the support service again, promising that the cost would be recalculated. Orally comment on why the cost was not recalculated when Alexandra applied as a user, and not as a journalist, the company could not.

The total cost of three trips

Average cost of 1 km, rub.

Impression

Alexandra Krasnova:

"I am disappointed. In my case, fixed tariffs did not work in 2 cases out of 3. At the same time, it was not possible to get clear explanations why this happened from the company. Unpleasantly surprised by the prices. If a year ago Uber was on average much cheaper than its competitors, now the prices are equal. And the quality of cars at the service is still very uneven - both an old Logan and a new Toyota Corolla can come.

Valentina Fomina:

“Overall, I was satisfied with the prices. Tariffs are really fixed - I paid exactly as much as indicated at the time of the order, if you do not take into account 100 rubles because of my laziness to correct the inaccurate location in the application. And so I had every chance to win the race, but alas. It is curious that the longest route in terms of mileage was the first and it is also the cheapest. I don't understand why that is."

Maxim Glazkov:

“Taxis in Moscow seem like a luxury to me. Yes, it is comfortable, but long and expensive. It is profitable to take a taxi in small towns, where the cost of the trip is up to 100 rubles, by a company of 2-3 people or in inclement weather (to avoid dirt or colds). In all other cases, I am for public transport.”

How was the experiment carried out?

The taxi services Uber, Gett and Yandex were chosen for the experiment. Before the start, each of the participants had one of the applications installed on their smartphones. In two cases out of three, a bank card was indicated as payment, in one - cash. In order to obtain an objective result and exclude human factor, on each service there were absolutely 3 trips. The participants simultaneously ordered a taxi from one point and traveled to a common destination. The average cost of the journey was calculated by the formula: the cost of three trips: the distance of three trips. Each service was requested to e-mail about the reasons for the price change. During the experiment, Sravni.ru did not cooperate with any of the taxi services.

Not so long ago, the most popular taxi ordering services on the Russian market through special applications Uber and Yandex.Taxi informed the public about their merger. Despite this, both services continue to run using different software. Therefore, it is not surprising that people who often use the services of taxi services continue to argue about which is better: Uber or Yandex.Taxi.

In order to understand which company offers its customers best service and the best prices, you need to take a closer look at the specifics of Uber and Yandex.Taxi, as well as compare these companies with other services, for example, Gett.

Uber or Yandex.Taxi: which service is better

Uber is a leader not only in the Russian taxi market, but also in many countries around the world, including the United States. In general, this service works according to a very simple algorithm. To order a taxi, the client just needs to go to a special application, and then press a few buttons.

Moreover, it should be noted that current policy company Uber, focused on passengers, involves the presentation high demands to drivers and vehicles. Thanks to this approach, this taxi service provides a high level of service, safety and comfort of passenger transportation.

As for Yandex.Taxi, this is one of the largest domestic taxi companies operating in many Russian cities. In general, it works by analogy with Uber. Therefore, in order to call a taxi from Yandex, you need to use a special free branded application, which also allows you to pay for taxi services online using bank card or a wallet in the Yandex.Money system.

Despite the similarity of these services, they are still somewhat different from each other. At the same time, they offer an almost identical list of services and a list of vehicle classes available for order. Therefore, it is difficult to understand which of these services is better, since the difference in the quality of service and the cost of the trip will depend on many factors.

Analysis of the cost of services on the example of Moscow

It is quite understandable that most people who regularly use online taxi services want to find out which is cheaper: Uber or Yandex.Taxi. When comparing the cost of a trip on the same routes in Uber and Yandex in Moscow, it turns out that, despite the cheaper tariff scale in Yandex, the cost of taxi services in Uber comes out cheaper. Therefore, we can say unequivocally that using Uber services is more profitable, although, at first glance, it may seem that Yandex is the cheapest taxi.

In addition, according to the results of the study, it was determined that a ride in a premium car ordered from Uber costs almost the same amount as ordering an economy class vehicle from Yandex.

The fact that there are differences in the cost of transportation is even more strange and surprising, given that Yandex and Uber are already representatives of a single commercial structure. True, it should be noted that, despite the merger of these services, they continue to work using their own applications.

Important! The good news is the recent announcement by a Yandex representative that development is expected to be completed and launched within the next year. single application for these taxi services based on Yandex.Taximeter. Thus, there will be an expansion of the customer base for drivers, which will lead to the formation of uniform tariffs for taxi services and their reduction in price.

Where is the quality of service

On the Uber website, you can’t find information about any more or less specific numbers, which is perhaps a more correct and honest approach. The creators of this company focus on the fact that their drivers can work according to their own schedule, being completely independent of their superiors. The registration process in this service is extremely simple and fast. At the same time, this company can even provide a taxi driver mobile phone with a proprietary application already installed. After the end of registration, the driver can take his first order to receive the first live money. It is important to note that the Uber algorithm does not imply the possibility of servicing customers for cash, so the driver will have to wait for payments by the system before feeling the hard-earned cash in the hands of the taxi.

Having made such a superficial comparison, we can conclude that each company has both advantages and disadvantages. True, a driver who works on his own car, in any case, can count on a good income in a taxi, regardless of whose application he will use for work. If we are talking about taxi drivers using rented cars, then they have financial situation will be much more difficult. In any case, you need to remember that the Internet audience is used to focusing on the shortcomings, forgetting to talk about the merits.

To increase the chances of increasing income while working in Yandex.Taxi, you need to make as many economy class trips as possible, which will speed up the process of obtaining Premium status. With this status, the driver will be able to count on receiving more profitable orders from the system.

At Uber, the average cost of orders is lower, but this is offset by their number, which is due to the high popularity of Uber.

"" and signed an agreement to merge online travel booking businesses in Russia, as well as in Azerbaijan, Armenia, Belarus, Georgia and Kazakhstan, according to a Yandex blog. Against the backdrop of the deal, Yandex shares rose more than 12% in NASDAQ preliminary trading. Quotations on the Moscow Exchange grew by more than 14%.

Under the terms of the agreement, Uber and Yandex will invest $225 million and $100 million, respectively, in the new company, valuing it at $3.725 billion. Given these investments and possible adjustments, Yandex will own 59.3% of the company at the close of the transaction, 36, 6% for Uber and 4.1% for employees. The companies expect to close the deal in the fourth quarter of 2017, after regulatory approval. Tigran Khudaverdyan, CEO of Yandex.Taxi, will head the company.

The new company will use Yandex technologies and knowledge in the field of cartographic and navigation services and search engines and Uber's track record as the world's leading online ride-sharing service. The companies also entered into a roaming agreement, according to which you can order an Uber taxi from the Yandex application and vice versa.

Khudaverdyan said that both service applications will remain available for ordering trips, and drivers will be combined into a single platform. According to him, this will increase the number of available cars and reduce the waiting time for an order. According to him, the companies want to build together "personal public transport" - an alternative to a personal car, buses or the subway.

“We will also continue to develop the technology of an unmanned vehicle, the first successes of which were published a few weeks ago. We use the many years of accumulated experience of our engineers, their knowledge in computer vision, pattern recognition and machine learning. I hope that soon there will be something to brag about,” noted Khudaverdyan.

"This combination benefits not only both companies, but most importantly - users, drivers and cities - also said Pierre-Dimitri Gore-Koti, head of Uber in the Europe, Middle East and Africa region. - This transaction confirms the exceptional growth of Uber in the region and will help in the further formation of sustainable international business".

The combined company will cover 127 cities in six countries and carry out about 35 million trips per month worth 7.9 billion rubles, Yandex calculated. In addition, the UberEATS food delivery service, recently launched in Moscow, will continue to develop in the new company and will use the Yandex.Maps walking routing technology.

Uber came out on Russian market in November 2013 in Moscow, by July 2017 the American service can be used in almost 20 Russian cities. Yandex.Taxi was launched in Moscow in October 2011. Currently Yandex.Taxi operates in more than 100 major cities in Russia, Belarus, Ukraine, Armenia, Georgia and Kazakhstan.

Uber did a similar merger in China in 2016. The service has merged its Uber China business with its main local rival, Didi Chuxing. Then the companies merged on the Didi Chuxing platform, which received the Uber China brand, business and company data, and Uber received a stake in the joint venture.

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Today, Yandex and Uber decided to merge online ride booking businesses and create a new company for this. This was reported by representatives of "Yandex" in his blog. According to Vedomosti, the alliance will operate in Russia, Azerbaijan, Armenia, Belarus, Georgia and Kazakhstan. Uber's business in Ukraine is not part of the deal.

According to agencies, immediately after the news appeared in the media, Yandex quotes on the Moscow Exchange soared by almost 7%. Uber and Yandex decided to invest $225 million and $100 million respectively in the new company, valuing the combined company at $3.725 billion. Yandex will own 59.3%, Uber will own 36.6%, and % - to employees of the combined company.

“Our teams will be united. I'm becoming CEO united company, Tigran Khudaverdyan, CEO of Yandex.Taxi, said. According to Khudaverdyan, the companies want to build "personal public transport" together - an alternative to a private car, buses and metro.

According to Financial Times analysts, the deal means that Uber is losing the Russian taxi market to Yandex after several years of intense competition. This is Uber's first strategic move since the controversial departure of founder Travis Kalanick.

After the deal is closed, both applications for ordering trips - both Yandex.Taxi and Uber - will continue to be available to users. But taxi fleets and drivers will switch to a single technological platform, which will increase the number of cars available for order fulfillment, reduce the time for their delivery, reduce idle mileage, and increase the reliability and availability of the service as a whole, the message emphasizes.

"The combined company will use Yandex's technologies and knowledge in the field of mapping and navigation services and search engines and the experience of Uber as the world leader among online services for booking trips,"- noted the parties.

The boards of directors of both companies have already approved the deal, now regulators must agree on it. The parties expect to complete the merger in the fourth quarter of 2017. According to statistics for the past June, the combined platform will cover 127 cities in six countries, both services account for 35 million trips per month, their total cost amounted to 7.9 billion rubles.

Added

This unification agreement directly affects Belarus.

- Belarus, as well as Azerbaijan, Armenia, Georgia, Kazakhstan and Russia, is included in the sphere of interests, in the sphere of activity of the new company, which will be formed as a result of the merger of Yandex.Taxi and Uber,- commented on the situation to the correspondent of Onliner.by in Uber. - Agreement signed, formation legal entity and the new company, according to the plan, should indeed be completed in the fourth quarter of 2017.

Uber explained that new company will start its activities at the same time both in Russia and Belarus, as well as in other listed countries, and will replace Uber services and Yandex.Taxi.