What related products can be sold with chandeliers. We buy a chandelier. What do you need to know? Before replacing the old lighting system

Lamps, chandeliers and fixtures have important in a modern interior. The buyer does not spare money to improve the interior of the house or apartment. A designer chandelier can radically transform the interior of any room. In this publication, the website site has prepared a business plan for the store lighting fixtures for the sale of chandeliers, lamps, lamps and other lighting. Unfortunately, this direction has one serious drawback, which is high competition. In every large and even medium-sized city, there are dozens of shops selling lighting fixtures.

Business plan for a lighting store

Brief business analysis:

1. Initial investment = 500,000 - 1,000,000 rubles
2. Net monthly profit = 40,000 - 70,000 rubles.
3. Payback - from 10 months. On average = 1.5-2 years.

#1: Competitor Analysis

Particular attention should be paid to market analysis in the city or region where you are going to open a store. It is necessary to determine the level of competition, identify the most profitable products, evaluate the range of goods and the level of service in competing stores. Including you should find out about the optimal hours of work. It is advisable to immediately go around all the lighting stores that are in your city. In each store, you can emphasize something new for yourself, identify advantages and disadvantages. In the future, this will help you create the most competent business plan.

No. 2. Premises for a store of lamps and chandeliers

Considering that chandeliers and lamps take up a lot of space, the optimal size of the room will be 100-150 square meters. As for the location, there is no general rule to be adhered to.

The best options:

1. City center. The disadvantages of being located in the central areas include high rental rates and great competition. The advantages include busy streets and high traffic. In this case, the location will play on you and you can reduce advertising costs. The store should be located on the first floors of buildings, and a bright sign should be installed near the entrance.
2. Shopping centers. If money allows, you can rent a room in a popular shopping center.
3. large sleeping areas. It is not worth excluding the option of renting premises in large sleeping areas. In this case, only those buyers who live in this area will become your customers.

No. 3. Choosing an assortment for a lighting store

Typically, lighting stores operate in two directions. The first direction involves cooperation with major supplier, which offers a wide range of various lighting products. The second direction involves cooperation with many small manufacturers or suppliers. In this case, you can create a more original range of products. Which job option to choose? You decide.

There will be no problem finding suppliers. Most often, the owners of such stores cooperate with Chinese suppliers. Among other things, it is possible to agree on cooperation with Russian manufacturers lighting fixtures.

If you have entered into cooperation with a major supplier, then you can sell products on order. Usually suppliers provide a catalog of goods for buyers. It often happens that the client cannot choose the appropriate option. In this case, he should be offered to familiarize himself with the catalog of goods and place an order with partial or full payment.

In many stores, one drawback can be noticed, which is that all products are arranged in a chaotic manner. This creates difficulties for buyers. We recommend that you design your retail space as competently as possible. Each category of goods should be located in a separate zone. You can classify goods by category, type of lighting, installation method, purpose, etc.

The range should include:

1. Chandeliers
2. wall lighting
3. Shelf lighting
4. Floor appliances
5. Embedded appliances
6. Table appliances
7. Hanging appliances
8. Lighting for cars, light bulbs, flashlights, devices for photographers.
9. Adapters, extension cords, switches, tees, surge protectors, etc.

As for the staff, 2 cashier consultants will be enough for shift work. The most important thing is that the consultants should have a loose tongue, a neat appearance, be able to win over clients, and be well versed in lighting fixtures.

No. 4. Brief financial plan lighting store: investments, revenue and net profit

When many sites write that the payback of such stores is 7 months, this figure is too exaggerated. During the organization and promotion of a business, various unforeseen expenses arise. It is especially expensive to promote a business in the first few months after opening. It is necessary to carry out an effective advertising campaign, promotions, offer discounts, etc. In the best case, the payback will be from 10 months. If average figures are important to you, then you should focus on 1.5-2 years. The margin on lighting devices should be about 50%, with the exception of original design solutions. For exclusive products, the margin can reach up to 100%.

Approximate financial plan:

1. Purchase of the first batch of goods - 300-500 thousand rubles.
2. Room rental (100-150 sq.m.) - 40-50 thousand rubles.
3. Costs for advertising company in the first 3 months - 50 thousand rubles. After 3 months, advertising costs can be reduced to 10-15 thousand rubles per month.
4. Utility payments - 10 thousand rubles.
5. Salary for two sales consultants - 40 thousand rubles.

If every month you sell goods in the amount of 300,000 rubles for purchase price, then your net revenue at a markup of 50% after deducting monthly expenses will be about 50,000 rubles.

How to promote a lighting store and attract customers? In the first three months after the opening of the store, the rate must be placed on effective marketing advertising.

Best Ways:

1. Bright sign at the entrance to the store.
2. Standard advertising in local media
3. Issuance of discount cards to regular customers
4. Cooperation with hardware stores, designers, repair teams, etc.
5. Promotions
6. Promotion in in social networks
7. Promotion and creation of your own website
8. Advertising in public transport
9. And other ways.

Chandeliers and other lighting fixtures are always relevant, and therefore there is a wide selection of this type of product on the market. But by developing a completely new business strategy and offering customers something new and interesting, you can take a special place in this niche. In this case, lamps and chandeliers can become a very successful business.

Features of the sale of lighting fixtures

AT last years The range of lamps and chandeliers has expanded significantly: thanks to technical innovations and a variety of design ideas, customers have the opportunity to choose from a huge variety of proposed models.

When starting a chandelier and light fixture business, it is important to consider existing modern tendencies in this region.

First of all, a novice entrepreneur needs to study the current market and determine what qualities his company will need to have in order to become competitive. To do this, you will need to offer customers something interesting and unique, as well as establish a competent pricing policy.

When opening a store selling lamps and chandeliers, it is important to immediately identify potential buyers. So, the main assortment can be lighting fixtures for home and office. In the future, you can expand the offer by including in the sale of lighting systems for industrial premises, cars, etc.

Having decided on what assortment will be offered to customers, it is necessary to draw up a business plan for the enterprise. The business plan includes the following features:

• start-up investments in opening a store, including rent or purchase of premises, purchase of goods, payment of salaries to employees;
• expected profit from the sale of fixtures;
• peculiarities pricing policy future enterprise. Setting prices for products is a very important step that requires a thorough study of the existing market and analysis of the products presented. So, for small, inexpensive lamps, the mark-up can be higher and range from 50 to 100 percent, while expensive chandeliers allow a mark-up of a maximum of 15%.

When solving the price issue, it is important for an entrepreneur to determine which category of potential customers the company will focus on: if the store of chandeliers and lamps is declared as an elite one, accordingly, the goods sold will be of high cost, but in this case you will not have to count on a large number of buyers. Moreover, the elite chandeliers store assumes the high quality of the goods presented for sale.

Having drawn up a business plan and having thought through all the estimated costs, in accordance with the calculations made, they pay attention to the following aspects:

• Search suitable premises to open a store
• purchase of goods;
• selection of employees;
• registration in tax authority;
• advertising work.

It is important to write down the costs for each of these aspects in the business plan; as the enterprise develops, the costs incurred need to be adjusted.

A more economical option would be to open an online store of lamps and chandeliers, at least you can significantly reduce the cost of renting a room and paying utilities, wages of employees and some other types of costs. At the same time, other nuances come to the fore. In particular, it is important to create an online store website that is convenient and functional for users. The staff must have site maintenance specialists and online consultants. Considerable attention should be paid to advertising campaign online store: if in the format of a regular store its main advertisement will be a bright showcase with chandeliers turned on, then when you start selling online, you should start promoting your company online.

Stages of organizing a business for the sale of lamps and chandeliers

opening own business for the sale of lighting fixtures, it is important to determine not only the assortment, but also the location of the store. The ideal solution would be the city center or one of its busy areas with high traffic. In such an area, you can count on the largest number of potential customers and higher profits. At the same time, it is necessary to form a portrait of a potential buyer, to decide on the most demanded price category. This information is also taken into account when purchasing goods. In order for the entire range to be in demand, it is important to monitor the market in your city before purchasing and understand what types of lamps and chandeliers are used most in demand among buyers.

As a rule, most of the range should represent lighting fixtures for apartments and houses in the middle price segment, elite exclusive chandeliers must be on sale, but make up a smaller part. When purchasing goods, even from the category of a low price segment, preference should be given only to quality products, trusting well-known manufacturers on the market. In the first months of the store's operation, it is possible to conclude agreements with several suppliers and, in the process of cooperation, continue working only with those who offer the most favorable conditions.

The store itself should be spacious and have enough space to accommodate most of the assortment. With the right design of the store, it will be quite bright and noticeable from afar, which in itself will already be a good advertisement.

When developing the design of the store, it is important to create several shopping areas, which will be delimited by theme and type of lighting fixtures. So, you can separately place the lamps for their intended purpose (household and industrial), in accordance with the method of installation (separately ceiling, wall and others) and other criteria.

The next stage is the selection of personnel for the store. The level of sales, and hence the success of the enterprise, largely depends on how qualified employees will be.

First of all, you will need such specialists:

• two or more vendors (depending on store size and opening hours)
• accountant (you can outsource the position);
• marketer;
• site creation and maintenance specialist (freelancer or outsourcer);
• technical staff.

In order to save on wages, all employees, excluding salespeople, can be recruited through outsourcing companies.

Particular attention should be paid to the following aspects:

• bright showcase. You can absolutely not spend money on outdoor advertising, simply by equipping the room with glass showcases through which the lights emitted by chandeliers will be visible from afar. They are the ones who will attract customers. This method works especially well if the store is located in the city center;
• Internet advertising;
• distribution of leaflets, advertising messages in the media.

The most effective will be all of the above methods in combination. Many store owners specifically hire a marketing specialist, some of them turn to specialized agencies to develop an advertising campaign, which saves money spent on advertising.

Starting a Lighting Business: Tax Registration

The official registration of a business selling chandeliers and lamps does not provide for the need to obtain special permits and licenses. You just need to go through the standard registration procedure with the tax authority corresponding to the registration of the business owner. Of all options most often, novice businessmen choose the form of IP.

This is due to the fact that you can get the status of an individual entrepreneur in a matter of days according to a very simple scheme:

• come to the branch of the Federal Tax Service corresponding to the official registration of the future entrepreneur and fill out an application in a special form. The application also indicates the address of registration: it usually coincides with the address of residence of the entrepreneur himself. It is also mandatory to select and provide in the application the codes of activity according to the OKVED classifier. There may be several of them - the main thing is that the type of activity being carried out is fully spelled out in codes, otherwise the enterprise will be considered illegal;
• pay the state duty (its amount is 800 rubles);
• provide the tax office with a completed application, copies of the passport, identification number and receipts for payment of the fee;
• wait for the issuance of a certificate of registration of a person individual entrepreneur. As a rule, this period is about 3 business days.

You can fill out such an application and complete the registration process online by going to official service FTS. The waiting period for the result of online registration will be the same. If it is inconvenient for a future entrepreneur to visit a branch of the Federal Tax Service, he can also send an application and all documents by mail. True, the term for issuing an IP certificate is increased by several days.

As a rule, applications for the creation of IP are rarely denied. It is important that the candidate for such status has Russian citizenship and is over 18 years of age. There are no more stringent criteria for future entrepreneurs.

In general, evaluating the prospects and potential profit that an entrepreneur selling chandeliers and lamps can count on, we can conclude that this area of ​​\u200b\u200bbusiness is potentially profitable and in demand. At the same time, there are certain nuances that you need to keep in mind when starting a business in this direction.

Jan 18, 2017 Sergey

Chandeliers have always been considered a luxury and art item. Regardless of era and continent. Little has changed in modern world. On the contrary, today chandeliers are no longer only an indicator of wealth and aristocracy, but rather a separate design element. Fashionable, beautiful, versatile and essential for every home. This lamp familiar to everyone can emphasize the severity of the living room, give a business tone to the office, create comfort in the bedroom and a mischievous mood in the nursery. But for this it is necessary with all responsibility to approach the choice of a ceiling chandelier.

The modern market is represented by the widest product range. Combinations of many types and styles create thousands of unique designs from hundreds of manufacturers. Choosing a chandelier in such a variety was not an easy task. We will try to tell you in as much detail as possible about each step towards your ideal purchase and about the possible nuances that you will encounter.

It is almost impossible to provide absolutely universal recommendations for choosing a chandelier. After all final decision depends entirely on personal preferences and capabilities. But in order for the purchase to bring moral satisfaction, harmoniously fit into the interior and last as long as possible, we turned to our experts for advice. And here's what useful information we got.

When choosing a chandelier, it is necessary to take into account many factors that can be conditionally divided into two areas:

1 According to the characteristics of the room in which the chandelier is chosen: area and shape, type of room, features of the ceiling, interior (style, design, color scheme).

2 According to the characteristics and parameters of the chandelier itself: connection options, product material, light (power, brightness, direction, color of lighting), number of horns, type of lamps and base.

How to choose a chandelier? What do we pay attention to when buying?

Buying a chandelier, guided by only one parameter - "I liked it", you can encounter fairly common problems. Dim light, exorbitant energy consumption, not all types of lamps are suitable or difficult to find replacements for them, “too bulky”, etc.

If you technically competently approach the solution of this issue, then you can bypass all possible inconveniences during further operation:

1 Style, color and size. When choosing a chandelier, consider the overall style of the apartment or house, as well as the room where you plan to hang it. Shape, color, design - everything must match the environment. Do not forget about the dimensions of the room - the chandelier should not be lost against the general background or, conversely, overload the interior.

2 Mounting types: hook or mounting bar. All pendant lamps are mounted on a hook, ceiling lamps - on a mounting plate. When choosing a chandelier, you need to take into account a number of ceiling parameters: height, finish, material, etc. There must be at least 2 meters from the floor to the lamp. With ceilings above 3 meters, this parameter is already calculated individually, taking into account many factors. If you technically have only one type of fastening, then choose a chandelier from this group.

3 Lighting power. To ensure proper comfort in the room, it is necessary to properly organize the lighting and take into account several parameters of the chandelier: the number of shades, their direction (up / down), the power of the lamps individually and in total, switching modes, the presence of a dimmer and other features.

4 Types of lamps used: incandescent, halogen, fluorescent, LED. It differs not only in efficiency, energy consumption and light spectrum. In some chandeliers, only lamps of a certain type and power can be used. Before you finally choose a chandelier, you need to clarify all these nuances.

5 Specifications lamp: materials of parts, number of switching modes, the ability to connect a dimmer or remote control, switching method, type and material of the cartridge, direction of the horns. All this affects the capabilities of the chandelier and its use in a particular case.

Which chandelier to choose in the hall or living room?

The living room is the main place of any home. Everything is held here solemn events, receptions of guests and relatives. In this room, calm and quiet family evenings are held. It is very important that the chandelier not only “fits” into the interior, but also creates the right atmosphere. The light in the living room should be bright, illuminate all corners. But at the same time, the "warmth" of lighting is also important - this will create a certain comfort and predispose to pleasant communication.

If the height of the ceilings and the dimensions of the room allow, then you should take a closer look at the suspended massive chandelier. It will give solemnity and completeness to the overall interior. What in this case to choose a chandelier in the hall? Classical crystal or modern in modern style? It already depends on the design solution implemented in the room.

With standard room parameters and ceiling height, a pendant lamp will look out of place and even, in some cases, create inconvenience. The most optimal solution is a ceiling chandelier. You will noticeably save the distance from the floor to the lamps. A variety of models and styles will help to realize the most daring decisions in the interior.

When choosing a chandelier for a hall according to its parameters, our experts recommend looking at models with several switching modes or the ability to adjust the intensity. In this case, you will be able to control the lighting of the living room depending on the circumstances.

How to choose a chandelier for the bedroom?

Any bedroom is, first of all, a place to relax and sleep. Here you want to calmly gain strength after a hard day at work, an active weekend or a stormy holiday. And choosing a chandelier for the bedroom, this is taken into account in the first place. Soft and diffused light in this room should create a calm and warm atmosphere.

A bedroom chandelier should match the interior, not be bulky and at the same time not get lost in the general background. As a rule, the bedroom is compact, so you can look at the ceiling-type chandelier, as well as wall lamps from the same series. It is better to place them on both sides of the bed. A large number of models on modern market made from various materials in a wide color palette, will help you choose a chandelier in the bedroom that matches any design solution.

When choosing lighting fixtures for this room, it is recommended to pay attention to practical lamps with several switching modes and with remote control. This will allow you to adjust the lighting to your mood without having to get out of bed.

Which chandelier to choose for the kitchen?

Every day begins with a morning cup of coffee or tea in the kitchen. It is always better to spice up a charge of vivacity with a positive attitude. Of course, a pleasant interior and appropriate lighting helps in this. But when choosing a chandelier for the kitchen, you need to know some of the nuances that will help you make a more practical purchase.

Particular emphasis must be placed on the material and design of lighting fixtures. After all, in this room, during the cooking process, the humidity rises, and microdroplets of fat appear in the air. Because of this, the chandelier in the kitchen is subjected to additional tests: it becomes covered with moisture, quickly becomes dirty. In order for it to last as long as possible and, at the same time, not cause additional trouble, more practical materials should be chosen. Ideal: glass, metal, acrylic, etc. But textiles and wood may require increased attention and care.

Also pay attention to the design and moisture resistance. The chandelier in the kitchen should have such a structure that moisture does not accumulate inside. And the presence of an initial degree of protection will prevent water from entering the lamp.

How to choose a chandelier for the kitchen according to the degree of illumination and the properties of light? Cool white light or warm? There are no specific rules, everyone chooses based on personal preferences and design solutions in the interior. The main thing is that the light is bright, and all hard-to-reach corners of the room are illuminated with additional lamps.

Which chandelier to choose in the children's room?

The children's room is the most intimate place in the house, a separate Magic world for your child. The chandelier in the nursery should not only be a great addition to the interior, but also meet the basic safety requirements:

Avoid downward light, so that the lamps do not shine into the child's eyes during sleep or rest,

Try to refrain from buying lamps with glass or crystal shades,

Pay attention to the absence of sharp corners and heavy metal elements,

Give preference to safe lightweight designs consisting of textiles and plastic.

Even if during the stormy fun your child decides to test the lamp for durability, he will not be able to harm himself.

Choosing a chandelier in the nursery for any interior is now quite simple. Most manufacturers of lighting equipment pay Special attention this direction and produce entire series in various thematic designs. Thus, any design solution will be complemented by a wonderful children's lamp.

How to choose a chandelier in the hallway?

When lighting the apartment, you should not lose sight of the entrance hall, because it is from it that your house begins. It is best to meet guests or relatives in a pleasant and warm atmosphere.

The chandelier in the corridor is selected, as a rule, based on the shape of the room. If the room is long and narrow, then an elongated lamp will successfully fit into it. You can choose any shape: rectangular, wavy or non-standard. A similar result will give a group of several fixtures of the same series, placed along the length of the hallway. To expand the possibilities in lighting, you can use ceiling chandeliers with rotary spots. This will allow you to direct light into unlit corners of the room or to place accents on various interior items.

Chandeliers for the hallway and corridor are presented on the modern market with a wide range and many options for execution: pendant and ceiling chandeliers, wall-ceiling and spotlights. And the use of various light sources (LED, halogen) will allow you to choose the perfect addition to your interior.

Regardless of the style and interior design, the lamp always occupies an important place in any room. Therefore, before choosing a chandelier, it is necessary to take into account many factors that we have tried to list in this article. Doing it yourself is not an easy task; it is better to seek the advice of an experienced specialist. A true professional in his field will help with the choice of a chandelier, take into account all your wishes, goals, characteristics of the room and other nuances.