Is it possible to make money selling car lamps. How to open a lighting store. Common mistake new entrepreneurs make

  • 17.11.2019

In summer, it is important for us not only to have a good rest in nature, but also to get the maximum pleasure from the rest, and to avoid various small problems, namely insects, for example, mosquitoes. As a rule, aerosols and various ointments are not always convenient to use, and most people simply forget to use them. But there is a way out, now in the country you can safely place specialized mosquito lamps and relax, forgetting about pests.

Therefore, the business of selling mosquito lamps is very profitable. It is also worth considering that mosquitoes interfere with people not only on the street, but also indoors. And mosquitoes also affect children, and people prone to allergies. After all, mosquitoes carry the infection and are able to infect humans with it.

Lamps of this type can be divided into 2 classes:

  1. Repellent - they make mosquitoes think that there are no people nearby;
  2. Traps - given type lamps simply lures mosquitoes to certain death.

The range of lamps from mosquitoes is quite wide, there are both ordinary light bulbs and street lights.

Let's note the main advantages of mosquito / mosquito lamps:

  1. Energy saving;
  2. Lamps do not cause allergies in humans;
  3. Efficacy against 95 percent of mosquitoes and other blood-sucking;
  4. The insect damage radius reaches 100-160 meters, this radius can be adjusted;
  5. Lamps not only kill insects, but also perform the function of lighting;
  6. The lamps have no noise and smell;
  7. Some prototypes do not need power supply.

The approximate price of one lamp is 250 rubles. If you plan to buy lamps in bulk directly from the manufacturer, then the cost will, of course, be much lower. It will be possible to sell lamps through an online store, or using a regular outlet.

If you are buying anti-mosquito lamps from foreign manufacturers, then it is worth considering the voltage that they need, if it is lower than 220 volts, then in Russia these lamps will not work.

It is also worth knowing that, despite the fact that the products are very popular, many buyers will not immediately go to you. You'll need good publicity, its own sales tactics. Most businesses advertise their products online. social networks, forums. Do not underestimate these modern possibilities.

To organize this business, you will need about 200 thousand rubles, this amount does not include the cost of the lamps themselves. All this money will go to organizing an online store, equipping a retail space, as well as other organizations selling your product.

  • Step by step plan to get started
  • How much can you earn
  • Which equipment to choose
  • Which OKVED to indicate when registering a business
  • What documents are needed to open
  • Do I need permission to open
  • Sales technology
        • Similar business ideas:

According to some information, sales of auto accessories have been growing at a high rate over the past 5 years. And even the past financial crisis has not "crippled" this area. Well, what, an auto accessory is not an expensive thing in itself, but at the same time it is often extremely necessary (take, for example, a car seat). At the same time, the condition of the car (new or used) does not matter, if the owner of the car is new, he will find the last ruble just to improve his iron horse according to his taste and preferences. Therefore, opening a business in the field of auto accessories sales is not a bad idea in itself. There are several advantages here: high demand for goods, a wide range, the ability to open a store even on 8-10 m2 ...

According to experts, the auto accessories market is very different from the auto parts market. Spare parts are more or less stable goods, that is, the demand for them does not depend on fashion or the trend of the season. If the front hub has already “flew”, there is nowhere to go - the owner goes to buy a spare part. In the case of an auto accessory, such a need may not be. Here, the store owner has to regularly update his assortment and follow the novelties of the season in order not to lose customers. Market competition retail auto accessories is very large and you have to constantly move in order not only to attract new customers, but also to keep regular ones. It is important to always surprise the buyer with something. If you trade only what many outlets sell, it will be extremely difficult to make money. This is how the majority of market players think.

The peak of the season in the auto accessories trade is in the spring. At this time, the weather makes its own adjustments and many car owners are in a hurry to purchase wiper blades and rubber floor mats. One of the latest trends of the season, as noted by wholesale suppliers, is natural rubber mats. They retain moisture many times better than the cheaper options for PVC rugs. In addition, in the spring they traditionally sell well: first-aid kits, jacks, emergency signs, cables, wheel caps, tool kits. This is due to the fact that many car owners leave in the spring after the winter downtime and are in a hurry to update these products. Also in the spring, auto chemicals and auto cosmetics are well bought up, the range of which needs to be increased significantly. The opportunity to make money on this should not be missed. Another product that sells well before the start of the summer season is travel equipment. It is often bought during a period of stable warm weather, when people are going to go to nature.

When opening own store When it comes to auto accessories, it is important to consider everything: the location of the outlet, the presence of competitors, retail space, the opening season of the store. It is also important how much effort and money the owner is willing to invest in the business, what budget is allocated for advertising, etc.

The size of the premises for the store depends primarily on the financial capabilities of the entrepreneur. A common common truth applies here: the larger the sales area, the more goods are needed to fill it. It is one thing to fill an 8m2 shopping island with goods, another thing to fill the shelves of a self-service store with 50 squares.

Common mistake new entrepreneurs make

In general, a common mistake novice entrepreneurs make is a meager assortment of goods at the start of a business. If there is not much choice at the outlet, the car owner will go to another store, where there are more visual windows and a large selection of a wide variety of accessories.

Assortment of goods in the auto accessories store

Ideally, you should try to fit everything that is in demand in the auto accessories market. This is, first of all:

  • Car gadgets (navigators, breathalyzers, radar detectors, video recorders, phone stands, cigarette lighter splitters);
  • Auto heat (plaids, thermal underwear, braids on the steering wheel);
  • Interior decoration (key chains, car covers, sun blinds);
  • Driver's personal accessories (driver's wallets, key rings, stickers);
  • Comfort (car mugs, floor mats, seat covers, oxygen cylinders, anti-stress, thermoses, refrigerators, head pillows, etc.);
  • Roadside assistance (mini-shovels, anti-boxes, ropes, self-defense equipment, car boxes, tool kits)
  • Care products (brushes, scrapers, car cosmetics, car chemicals, napkins, rags, anti-bitumens);
  • For a child (car seats, children's car accessories);
  • Gifts to the car owner;
  • Products for beauty and health (hand hygiene, ionizers).

It is important to decide on the suppliers of accessories. There are companies on the market that sell high-quality and reliable products, but there are also suppliers that offer frank "junk", even if at more attractive prices. Ultimately, the further reputation of the entire store depends on the choice of suppliers.

The trade margin on goods is on average 40 - 80%. For some items, the margin can reach up to 150%, but this is rare. Often, to attract customers, you have to apply a system of discounts and hold all kinds of promotions, which ultimately reduces the profit per unit of goods.

How much money do you need to open a car accessories store

  • Purchase of goods - from 250,000 rubles;
  • Commercial equipment - from 70,000 rubles;
  • Deposit for renting retail space for 1 month (in the shopping center) - from 40,000 rubles;
  • Organizational expenses (including business registration) - from 10,000 rubles;
  • Advertising (including an advertising sign) - from 20,000 rubles;
  • Other expenses - from 30,000 rubles;

Total - from 420,000 rubles.

Where to choose to open an auto accessories store

The most profitable places to locate an auto accessories store are, of course, car markets. A big plus of placing in such places is the high traffic of potential customers. Significant disadvantages include prohibitive competition. Another attractive place might be shopping center. There is also a high permeability. In addition, opening in a shopping center, in fact, you do not need to invest in advertising. But even here there are disadvantages, which are high rental rates per square meter. Yes, and it is profitable to be placed only on the first and second floors. Opening a store in a separate building can also be successful. Fixed rental costs may be slightly lower than in the first two options. However, the cost of starting the project may increase (if the premises need to be renovated), and you will also have to invest in advertising the outlet.

There is another option for building a business on auto accessories. This is the opening of an online store. Although the competition in this area is getting tougher every year, an increasing number of car owners prefer to make purchases online.

According to the Yandex search engine, about 31,000 people a month, or just over 1,000 people a day, intend to buy a car seat on the Internet! The DVR has an even larger number of potential buyers - 45,000 per month or 1,500 buyers per day. And this is only for two types of goods. And yet there are brushes, coasters, covers, key chains and much more.

And this applies not only to the Moscow region, but also to the periphery. In search of the right little thing, the owner of a car can go through more than one site. There is only one thing left for you - to offer what others cannot offer.

The cost of creating and promoting an online store will be at least 60 thousand rubles. Despite the high competition in the online trade in auto accessories, an online store has a number of significant advantages over its offline counterpart. The first is the absence of rental costs, well, if only “penny” costs for a warehouse of goods. The second clear advantage is that an online store can be kept by one or two people and combine this activity with another job.

Which franchise to choose for an auto accessories store

If you have certain difficulties with opening a business on your own, then you can try to open under the brand successful company that sells auto accessories. In other words, buy a franchise. The approximate cost of buying a franchise is about 600 - 800 thousand rubles. This price includes product range and trade equipment with free delivery, promotional materials, project launch consultations, staff training, and even an online store. Of course, the franchise provides some restrictions on the independence of decision-making (for example, you cannot change the supplier of goods). However, opening a business under the wing of an existing company gives certain confidence in the success of the business and allows you to quickly recoup the investment.

Updated: 05/07/2019 2957

Resale of cars as a business: an overview of earning opportunities

Glad to welcome you! Today I will talk to you about the auto business as such.

After all, you probably think that the resale of cars as a business is available only to a select caste of resellers who know how to make money on such a difficult task, what to buy, how to buy and from whom. They spin around in this topic like loaches, have the right contacts, know how to legally bypass taxes, ate the dog on restoration, and preparing cars for resale.

But I assure you, the car dealership business is actually not as difficult for newbies to get into as you might think. This is generally a myth, diligently supported by outbids for dummies!

After all, you yourself have met very young and (sometimes generally "green") nimble boys in car markets and in videos who are quite successfully involved in resale. You can’t call them hardened people who have been “rubbing” in business for decades, because their practical experience in the auto business, from their father’s garage to the car market, is very short. Can't you do what they could?

One of my friends has a 22-year-old son who already now earns more than his father. At the age of 19, he pumped and profitably sold the first car - an old father's eight presented to him. And in just three years, he became the very “hardened” outbid, at least in terms of the amount of profit received.

Do you want to engage in profitable and prestigious resales on the automotive secondary market? A lot of money is spinning in this business and the one-time income from one transaction is more than substantial! But in order to successfully start, you will have to try not to burn out at the start, and this requires basic knowledge. I will tell you about how to do resale and how to start this exciting business in a series of articles, the first of which is brought to your attention.

Right off the bat, I'll go into detail about the essence of reselling a car, fair to today and tomorrow, because it is very important for a beginner. It is on this that the construction of his future business strategy and its success, as a result, depends. In the next article it will be possible to read about business layers.

It would seem that such a banal thing, the essence of resale. But not everything is so simple. Now I will clearly explain to you what the catch is here. You may have heard somewhere the worn-out business axiom of any repurchase: “buy as low as possible, sell as high as possible”, and “the more you can increase the difference between the first and second, that’s how successful you are.” It seems to sound logical and familiar, doesn't it?

Good. Well, how do you, for example, here is another axiom: “eat as many vegetables and fruits as possible, and you will be healthy”? The same worn, logical and familiar. But if you think about it, you can easily come to the following reasonable conclusion: “if you literally follow the “fruit and vegetable” axiom, then you have every chance to play from this “in the box”.

And the same is true for successful car sales. Of course, if you are reselling, say, resale property, then this is a completely different matter - there is basically just a net resale, without regard to anything else.

In the auto dealer business, things are different. Of course, you can take the minimum and sell the maximum for some time, but in this case, instead of developing, your business will begin to decline from the very start. Why? The answer is simple - competition. Normal and healthy.

Here, from the very beginning, you need to be sure to understand and understand the direction in which it is moving, no, not the secondary car market, but the secondary resales that you plan to do. To simply know the real state of affairs and see what you need to bet on.

Today, so many machines have been riveted on the planet that they can pave the way to the moon, and their main market mass consists precisely of the secondary, of course. The flow of both new and used cars to Russia from abroad is still one of the most powerful. And together with the domestic auto industry, this creates a huge domestic market for used cars.

And the overall recent population growth is not even close to equalizing the imbalance in supply and demand, despite special government programs, laws and other regulatory measures. In other words, there are much more used cars than potential customers for them, and this is becoming more and more aggravated, giving rise to more and more competition in the market, including among resellers.

So far, there is no particular problem in ordinary direct sales of cars by private traders, it is enough to reasonably reduce the price, and a buyer will quickly be found. And in order to get an acceptable profitability from resales, you need a clientele. That's exactly what outbids today have problems with because of the "sins of the past."

Previously, after all, they very often sold all sorts of rubbish on the principle of “pushing in”, they had money, they were happy, the buyers were upset. And it came to the point that they began to shy away from dealers as if they were infectious.

Today the situation has begun to change. Outbids began to take into account the interests of the buyer in their schemes. Even those who had previously been a hardened breeder and sold retouched scrap metal to people. That is, they began to make a reputation for themselves. So that the one who bought a car from them would not curse later with disappointment, and would not characterize them with offensive words to other people, but would advise the dealer as "an honest man with decent cars."

Of course, there are still a lot of people with old schemes of work, but they are a thing of the past and you don’t need to be equal to them from the very beginning.

So, the essence of used car resale today is as follows:

  • Find in the offers the most profitable car option with a clear profitability and buy it as cheaply as possible (this has not changed);
  • Use the possible minimum of hack-work in pre-sale preparation;
  • Sell ​​the car for a price corresponding to the upper limit relative to its actual condition.

In other words, "so that the wolves are fed and the sheep are safe." At the buyer, after the transaction, at least they should not “itch their hands” on your “physicality”, but as an optimum, he should be satisfied. To do this, you need to far-sightedly avoid profits for deceit and peddling.

Then your business will go, you will be well-known and will earn more and more. You ask, is it really possible to make good money on such an honest scheme? Is the game worth the candle? Costs.

Because:

  • You will, as before, buy a car for as much as possible low price, and this is not always a real bottom plinth, but often much lower than it, which is already your profit;
  • You will sell at the upper limit of the real cost of a car, and not at the lower one, and this range is far from cheap - on expensive brands, 100 thousand rubles of honest cheating is quite a common profit.

By understanding and accepting the principles of fair auto resale outlined in this part, you will build a viable business and not be left behind.

A case from one's life

In conclusion, I will tell you about a not very typical example of a transaction that I know of according to the old scheme.

Two brothers themselves turned to outbids, also outbid, only with fish. They offered to buy a passenger car (Lada) from them at a bargain price. The car had a high mileage, good technical condition, one owner and only three years old. Its only negative was that it stank of fish through and through.

After pre-sale preparation, 2114 looked like new (they rolled up the mileage, and the rear seats were generally in cellophane, since they stood all the time removed in the garage). The smell was removed by cardinal washing, dry cleaning and disinfectants. They sold the car as almost new, to a knowledgeable person who did not suspect anything.

A week after the purchase, an ineradicable faint smell of musty fish appeared in the cabin. We reconciled with this, but by the summer it was already impossible to sit in the car and nothing helped from this. That is why the fish dealers who “repulsed” the car “threw” it and moved to a new one.

The buyer got the so-called. He could not make any claims about the "aquarium", but he gave a very bad characterization to all outbidders, and to those who sold him a fish car in particular, among friends and acquaintances.

Who can resell cars

If the subtitle of this part of the article were used in some advertising text, pursuing any profits, then under it they would write something like: “yes, anyone, the main desire.”

And in this case, I can honestly say: not everyone can be engaged in the resale of cars, even if there is a burning desire. After all, at a minimum, a person must have the right to a car and be able to drive it. And even such a simple kit is not for everyone.

Components of success

In a good way, the desire to make money should be approximately equal to the desire to deal specifically with cars. Let me list the approximate minimum set of qualities needed for this:

  • A person knows how to drive a car confidently and has rights;
  • A person has at least sympathy for cars;
  • A person wants to earn good money on his own;
  • A person cannot be called frivolous, shy and stupid.

Of these four points, only the first one can be relatively easily obtained, and everything else will appear after applying a large number effort! Therefore, taking a critical look at yourself, evaluate whether you are suitable for this rather tough type of business.

Let's look at everything in order to make it clearer what and why you need from the following:

Rights and confident management

It happens that people know how to drive a car, but do not have a license, and even more often it happens the other way around: with existing rights, drivers do not get out of accidents, fines and car services. Outbid should attract the attention of traffic police officers as little as possible, for which knowledge of traffic rules (rules traffic) should be raised to a power, and the art of driving is not to be criticized.

liking for cars

It seems that this point could be omitted. But this minimum requirement is necessary for a reason. Did you notice that I did not indicate the need for special knowledge that is understood here? Because knowledge can be acquired. And you will need to learn and master a lot of things, and it is sympathy for the objects of your chosen business niche that will make you a knowledgeable expert. Well, if you frankly like cars, then you have the cards in hand.

Desire to earn

This is the main driver of any novice businessman, when everything rests on it. Without this quality, it is better to forget about business altogether and work quietly for a salary, as most people do. You will say: "everyone wants to earn money like that." But no! Everyone wants to have good money, but not everyone wants to earn good money.

After all, we are talking about earnings, and not about winning the lottery. AT good earnings and good work must be driven in. In the beginning, this is often an infringement on the personal budget, and work 30 days a month for 15 hours a day, and constant stress. Not everyone is ready for this.

Seriousness of intentions and deliberation of actions

Dealer roasted sunflower seeds anyone can be on the market, but a car dealer is primarily a manipulative merchant. He should not have impetuous decisions “at random”, he should confidently bend his own and not be shy when meeting with rudeness, and he should not allow himself to be beaten in bargaining.

Having these qualities, you can try yourself in the resale of cars, having previously worked out what is necessary in the auto business that can be "acquired" by training, work and energy. Also, it would be quite reasonable, before starting work in this area, to familiarize yourself with detailed instruction for professional resellers, which contains the course offered at the end of the article.

In one of the following articles I will talk about the main stages of repurchasing a car.

Watch the video where the reseller works in real time:

What may be needed

Now let's talk about more pressing things.

In addition to the qualities described above, the future reseller will need a lot more. Someone will already have something of the required, and someone will have to acquire it in advance. But all this is no longer a critical obstacle to the goal and is quite surmountable.

Knowledge

These are, one might say, your main means of production. Knowledge is essential. You should be well versed in the features of most passenger car brands, their model lines and modifications.

You should be well versed in automotive defects, methods of hiding and revealing them, as well as methods and costs of their elimination. You have to master some marketing and psychological tricks. You must know the legal side of things.

Skills

You must be able to conduct pre-sale preparation, which can include a lot of things: from simple cleaning and washing to overhauling a car. Of course, fully mastering auto mechanic skills is cool, but not necessary.

I know outbidders who successfully use master partners. After all, there are a lot of artisans who are not given direct business, but who will willingly become your companions.

Material and technical base

Here you need to have some place for parking and preparing overbought cars. For starters, an equipped garage and a small playground would be ideal. Garage and equipment can be rented for a reasonable fee.

There are those who do without all this, being content with paid parking lots and car services, but this is already with experienced outbidders, whose profits more than cover costs and who trade “without getting dirty”. But they all started with their garages and hands in fuel oil.

Starting investments

Everything is simple here. Need a specific initial capital to repurchase the first cars. For beginners, this is somewhere from 500 thousand rubles, but it is optimal to have 1-2 million, then the risks at the start of flying into the pipe, from possible drawdowns to minus, are minimal.

How much can you earn

At first, quite normal earnings will be 15-25 thousand rubles. per month, when reselling several cars (from one to three). You will need to work in the lower price segment, often with the so-called. "shush-likes" ("beaters", "brats"), which can be repurchased for small price tags with the possibility of serious bargaining concessions (sometimes up to half of the initial price).

As the amount of transactions increases, earnings will also increase. By the way, many of the current representatives of big business started with auto-buying.

  • It is best to start a car repurchase business with one or more partners. But the guys should be selected very carefully - the success of the "company" will depend on this.
  • At first, all outbids work “in a black way”, but when things are getting on a confident track, it is best to get out of the shadows and honestly pay “Caesar to Caesar” (tax to the state).
  • It is very good if you have any acquaintances at the service station, in the MREO or the traffic police. If they are not, then it will not be superfluous to acquire them. The same applies to the professional environment: communication and friendly relations with other resellers should not be neglected.

Conclusion

With this, dear friends, I end this review on car resales and I want to highlight a few highlights:

  • It is best to stick to honest car resale schemes, earning yourself not only money, but also a reputation;
  • Not everyone can be engaged in this type of business, but many, although a lot of knowledge and skills are needed;
  • To start, you need capital that is quite feasible even for one person and material and technical support.

What do you think about car resale? Is it a profitable business? Or maybe you are just a repurchase? Then it would be great if you described your experience or friends, acquaintances. Write in the comments. Your opinion will be useful to others, and perhaps I will publish it in this article, supplementing it, retaining your authorship!

Video bonus: 15 photos seconds before:

See you next time! Subscribe to interesting updates of my blog, share articles through the social network buttons.

Good luck with your start!

P.S. The main image for the article was taken from drive2.ru/r/mercedes/502224/

More on the topic:

Comments on the article: 10

    Andrey

    16.09.2017 | 17:06

    Very useful article

    Dasha

    10.11.2017 | 17:44

    Yes, the article is useful, but I can’t imagine how it’s all the same organized in our country when there is the Internet and everyone can buy and fix any car himself, why do it through who knows what office. I do not want to offend anyone, try it, then share your experience)

    1. Igor (Ilya's assistant)

      12.12.2017 | 18:30

      We agree with you - the Internet helps a lot, but still alternative methods sales are also widely applied.

      Sergey

Having found small mosquitoes circling in a flock above your head, you should not be nervous and afraid to get bitten. These so-called male mosquitoes are waiting for the arrival " mating season».

In addition, mosquitoes are quite large, also called "malarial", in fact, they turn out to be the simplest weevils, and also vegetarians.

If we talk about malarial mosquitoes, then in essence they are larger than other insects, and you can distinguish them when they " holding a pipe» their abdomen during the time when they sit on the skin.

Mosquitoes also differ among themselves depending on the period of their activity: some have an activity phase around mid-May, while others wait for a warmer period.

There is a tendency that at an air temperature of about 28 degrees and more mosquitoes do not bite.

Up to eight bites in one night are produced by one fertilized female mosquito (and only females bite), at an air temperature of about 17 degrees, the maximum air humidity should correspond to 80-90%.

Types of mosquito repellents

The fight against these insects, which are very annoying, is rightfully considered almost deadly..

Two types of means are distinguished to combat these insects "peepers", these are fumigants and repellents.

Mosquito repellents only repel mosquitoes, and fumigants, having a solid, gaseous or liquid state, kill them.

Selection of fumigants in given time very high and varied. The most popular are mosquito repellent pills and coils.

Highly good effect gives a spiral that “smokes”, and in the fight not only with mosquitoes, but also with other insects, which are very annoying during the summer, because they strongly dislike the smell of spiral smoke.

This smoke is also not liked by many people. These spirals are best used on picnics, or in country houses on verandas.

In apartments, the use of fumigators is more suitable.

Everyone probably knows how they work.

Having inserted the fumigator device into the socket, they place a plate impregnated with a specific chemical substance into it, and when heated, it has a detrimental effect on flies and mosquitoes.

Not less popular today are repellents, which include various lotions, creams, emulsions, sprays that repel mosquitoes. Creams do not enter the respiratory tract and eyes, so they are considered the safest.

Repellents cannot be rubbed into the skin, they simply apply the substance to areas of the skin that are exposed. Mosquito sprays and creams last up to two to three hours.

Do not use any of the drugs for 28 degree temperature, because then mosquitoes do not practically fly.

When buying mosquito repellents, you must carefully read the instructions for its use, having studied the composition of the selected agent, and never respond to the conversations of sellers who will convince you which of the means is most effective and safe.

Mosquito repellent lamps as an insect control solution

There is another pretty good way to safely protect yourself from mosquito bites and other insects that are especially annoying in summer period. The mosquito lamp is this way.

It is the implementation of such lamps for earnings is a very good way.

There are two types of mosquito repellant lamps:

  • repellent,
  • fumigant.

Take, for example, a lamp that attracts or repels insects with a glow, and an ultrasonic mosquito repeller has everything in place.

Such species belong just to the means of repellent.

Fumigant lamps are the opposite, they kill insects without using any kind of chemicals. The process of such a lamp is as follows: it traps insects, where they die, since it is impossible to get out of it.

Very varied and a wide range of mosquito repellant lamps: from hanging small lanterns that screw into the usual standard light bulb base, to medium and large sized lanterns.

Among mosquito repellents that contain chemicals, the mosquito lamp has some advantages:

  • insignificant consumption of electricity;
  • no harmful substances are emitted when the lamp is turned on;
  • no need to use any chemical compositions to repel or lure insects;
  • mosquito lamps have an inherent effect on about 96% of insects;
  • about 0.10 - 0.15 km is the range of mosquito lamps, and it is also possible to adjust the wavelength of the waves.

How to Start a Mosquito Repellent Business

Priority attention in distribution of lamps from mosquitoes it is necessary to pay attention to the owners of country houses and summer residents, since these devices are designed to combat various insects in open areas - in the yard, on the terrace, on the veranda.

If possible, then good option there will be an opening of an online store, presenting in it the entire range that is available. This will significantly accelerate the growth of your business.

It is important to avoid fakes when purchasing these products.

And even if they are significantly cheaper, and not all customers will be able to fully deal with this type of product by selling low-quality goods, you spoil your reputation and succumb to the risk of losing customers in the future.

How much can you earn

First of all, you need to remember that this business is seasonal and generates income for 3-6 months a year. At the same time, profitability in it can reach 100%, that is, having spent 100,000 rubles on the purchase of goods, you can earn 80-100 thousand profits in a short season.

How much money do you need to start a business

To organize a business for the sale of anti-mosquito lamps, it is necessary to make investments in the region of 120-140 thousand rubles. The main share will be for the purchase of a consignment of goods for trade in the warm season. We buy equipment of the middle price segment for 50 thousand rubles, cheap and expensive for 25 thousand, respectively. Another 10-20 thousand are needed for registration, preparation of documents and rental of a retail outlet.

How to choose equipment

There is no need to purchase special equipment, since we are talking about trade finished goods. It is enough to purchase office equipment and furniture for the seller in the store.

What OKVED must be indicated to earn money on lamps from mosquitoes

We indicate in the statement 47.1 "Retail trade in non-specialized stores."

What documents are needed to open

To register a business selling mosquito repellant lamps, you must complete an application on Form P21001 at individual entrepreneur. We immediately fill out an application with him for the transition to a simplified tax payment scheme. After 5 days, we receive a certificate of registration along with an extract from the USRIP register. It remains to register with the Pension Fund.

Which taxation system to choose for making money on mosquito lamps

The best advice would be to work on a special regime - the so-called "simplified" taxation scheme. It is assumed that such individual entrepreneurs will deduct up to 15% of the operating income received, which will be their tax burden. If the state provides for hired personnel, then you need to take into account that pension contributions are paid for it.

Do I need permission to open

This type of business does not require special permits. Premises where trade will be conducted must have a fire department permit.

Mosquito lamp mosquito technology

Lamps can be produced in 2 main types: repellents and fumigants. The former relate to equipment that repels insects, while the latter eliminate them. The range of products should be such that they can easily fit into various types of interior. They may look like an ordinary incandescent lamp or a flashlight. The range of the devices must also be different so that they can be suitable for both a country house and an ordinary apartment.

First of all, customers should be sought among the owners of cottages and summer cottages. Lamps have proven themselves in open areas. On the territory of summer cottages and cottage settlements, it is necessary to agree with the administration and place advertisements. Flyers can also be dropped into mailboxes or cling under the windshield wipers of cars. Additional tool attracting clientele can become your own website (an online store with sections of goods and a description of their principle of operation).

Chelyabinsk businessman Vladimir Matsyuk was one of the first in Russia to start recycling batteries, which are assembled for him by Media Markt and IKEA. Business is still scanty, but very promising

Chelyabinsk entrepreneur Vladimir Matsyuk (Photo: Ekaterina Kuzmina / RBC)

Waste industry

Growing up in Soviet Kazakhstan, Matsyuk from personal experience knew how to be careful with resources. “There were often supply problems,” the entrepreneur recalls in an interview with RBC. - Therefore, from the skins of eaten oranges, my mother made candied fruits, and from the seeds of sea buckthorn, if they were insisted on sunflower oil, a disinfecting oil was obtained. For me, it was the natural course of things.”

In the late 1990s, Matsyuk graduated from the Faculty of Economics of the South Ural state university(Chelyabinsk) and began to combine teaching and work in commercial structures. In 2004, he decided to take his students' summer internships seriously for an organization theory course, proposing that they create a real firm. The students themselves came up with the name of the company - "Megapolisresurs", and then began to decide what it would do. Matsyuk already had experience in solving "environmental" issues for Chelyabinsk firms, so it was decided to focus on a clear topic (waste paper recycling). But the practice quickly ended, and Matsyuk felt a taste for business. “I decided to let there be waste, but with precious metal, we need to pull out valuable contents from them and lower the hazard class,” he recalls.

Matsyuk decided to start collecting fixer - a solution that is used to fix images on film or paper. Depending on the type of shooting (black and white, color, x-ray) when fixing up to 70% of the silver contained in photographic paper (from 5 to 40 g per 1 sq. m ), goes into solution, from which silver can be easily extracted. “The main thing was to correctly determine the purchase price of the spent solution, so that it would make sense for laboratories to store it and sell it to us,” recalls Matsyuk . According to the entrepreneur, a liter of fixer is purchased at a price of 40 to 70 rubles: “Up to 4 G silver." At current prices for silver (about 27 rubles per gram) per liter of fixer " Megapolis resource "can earn about 110 rubles. To start this business (mainly for the purchase of equipment) Matsyuk spent $ 20 thousand. In the profit came out after eight months. Profit was 25-30% of revenue. Silver obtained in the form of granules " Megapolis resource » sells to jewelers (clients include Veliky Ustyug plant "Northern black").


Photo: Ekaterina Kuzmina / RBC

In 2008, the silver extraction business was added to the extraction of silver from photographic solutions. “At first they thought that silver could be washed off the films with the help of harsh chemicals, but these are people, manual labor, high degree danger, but I want to sleep peacefully,” recalls Matsyuk. - We found a biological solution - special bacteria turn the film into gelatin, from which silver is then extracted. The whole procedure, in terms of danger, is close to cheese production.”

In 2009, Megapolisresurs started recycling microcircuits and electronics (medical and office equipment), which, in addition to silver, contain gold and other rare metals. Requirements for the processing of various equipment were introduced in 2002 federal law"On protection environment”, and for their violation, companies were threatened with a fine of 100 thousand to 250 thousand rubles. or suspension of activities for up to six months. “The first clients were consulates and foreign companies: they were terribly afraid of our laws, according to which we can’t just throw away computers, ”recalls Matsyuk. Now Megapolisresurs actively serves government agencies on this topic - only in the last two years, according to the public procurement website, Matsyuk's company has won more than 40 tenders for the disposal of various equipment for a total of about 2.5 million rubles.

Batteries are also waste.

The idea to recycle batteries was thrown to Matsyuk “from the audience”. In 2013, when the entrepreneur was speaking at a conference, he was asked why he recycles circuit boards but does not recycle batteries. “I replied that we can also use batteries, but no one collects enough of them,” says Matsyuk. After the conference, one of the public organizations Petersburg, which collected 2 tons of used batteries. For Megapolisresurs, this was the first experience of working with batteries.

How batteries are recycled

For the processing of batteries, Megapolisresurs uses a production line where microcircuits are disposed of. First of all, the batteries are crushed and the iron elements are separated with a special magnetic tape. Manganese and zinc (in the form of salts), as well as graphite, are extracted from the resulting polymetallic mixture in several stages of leaching. In total, four removable cells account for 80% of the weight of the batteries. The production lines of Megapolisresurs allow processing up to 2 tons of batteries per day. Battery recycling takes about four days.

In 2013, the battery collection project decided to launch the Media Markt chain, which chose Megapolisresurs as a recycling partner (the companies had already collaborated on photo solutions). For a trading network, this social project(in Germany, more than half of the batteries sold are recycled). At the start of the project, it turned out that the batteries are not included in the Russian waste classifier, to correct this defect and other organizational arrangements Media Markt and Megapolisresurs spent almost half a year. “The total weight of batteries sent for recycling in 2014 was about 18 tons,” a representative of Media Markt told RBC. “This is more than double what we planned when the project was launched (7 tons).” IKEA (three outlets in Moscow, about 6.5 tons collected), the VkusVill chain of stores (56 outlets in Moscow, 1.4 tons), as well as retail chains in several regions (several dozen points).

Garbage resource

565 million batteries was sold in Russia in 2013

30 tons of batteries redesigned Megapolisresurs in 2014

2 tons of batteries per hour can process "Megapolisresurs"

70 rub. — the cost of recycling 1 kg of batteries

1.5 million rubles the company gained from the recycling of batteries in 2014

100 million rubles — total revenue of Megapolisresurs

Sources: company data, Greenpeace Russia, RBC calculations

For "Megapolisresource" » battery recycling - small but promising business. Unlike fixer, films and computers for batteries Matsyuk not only does not pay, but also receives money - from the companies that collect them. “For the recycling of 1 kg of batteries, we pay 70 rubles,” the director of public relations told RBC. Vkusvill Evgeny Shchepin . “At the same time, we ourselves have to deliver the batteries to the warehouse.” Megapolisresource " in Moscow. They do not provide transportation services yet. Manager environmental project Media Markt Alena Yuzefovich in November 2014 told online edition of Recycle that the "initial price tag" Megapolisresource "for the transportation and processing of a kilogram of batteries - about 110 rubles." The company does not make money on partners, but takes from them only the cost of delivery and recycling of batteries: “70 rubles. is the average cost of recycling 1 kg of batteries,” says Matsyuk . According to him, the income from recycling batteries in 2014 amounted to 1.5 million rubles.

Most of this amount was contributed by battery collectors, so far Matsyuk is not very good at trading in recycling products. From 1 ton of batteries, you can get 288 kg of manganese, 240 kg of zinc, about 47 kg of graphite. “The content of manganese (28.8%) and zinc (24%) in batteries is higher than in the richest ores (up to 26%),” says Matsyuk. “If we look at batteries as raw materials, and not as waste, we will see a unique deposit in which there is a lot of valuable raw materials.” But this is theoretical. And in practice, it turns out to sell only iron from batteries: it goes to the Mechel plant in Chelyabinsk. It is still difficult with sales of non-ferrous metal salts: “Volumes are small and of little interest wholesale buyers, and it's too labor-intensive for labs to retail."

According to RBC calculations, if Megapolisresurs sold chemically pure metal, then 1.4 tons of graphite, 8.6 tons of manganese and 7.2 tons of zinc extracted from 30 tons of batteries could bring the company about $ 50 thousand (about 1.9 million rubles at the average exchange rate of the ruble in 2014; based on market prices for metals). But to get manganese and zinc in the form of a metal, additional investments of $1.5 million are needed, says Matsyuk.

The crisis has failed

The main sources of income for Megapolisresurs are still the processing of office equipment and photo waste. In 2014, these areas, according to the entrepreneur, brought the company in the amount of 100 million rubles. (approximately equal). In 2013, according to Kontur.Focus, the company's revenue amounted to 49 million rubles, and net profit— 7.7 million rubles.

Matsyuk expects recycling volumes to increase. “In December 2014, amendments to the law “On production and consumption waste” were adopted, which oblige the manufacturer to pay either a recycling fee for their products, or to undertake obligations for its partial return collection,” says Matsyuk. “But while there are no relevant by-laws, it is not clear how this will all work.”

In the case of batteries, if at least 10% of what is sold is recycled (in 2014, according to Matsyuk, 8 thousand tons were sold), this will allow Megapolisresurs to earn over 100 million rubles annually.

In 2015, Matsyuk plans to earn 220 million rubles. for the disposal of office equipment and about 100 million rubles. - on the extraction of silver from films and solutions. How realistic are these plans? Last year, Megapolisresurs ended with a loss (Matsyuk did not disclose its size) due to a 20% fall in silver prices in the second half of the year (from $20 to $16 per troy ounce). As a result, the Megapolisresurs and Fractal companies (also owned by Matsyuk) did not fulfill the contracts concluded earlier both for the processing of scrap containing precious metals (for example, with the Research Institute of Semiconductor Devices - for 3.8 million rubles), and for the supply of silver (to the plant "Northern Chern" - by 427 thousand rubles, to the company "Yuvelirdragmetal" - by 3.6 million rubles). This, as follows from the file of arbitration cases of the Pravo.ru system, forced the partners of the company to apply to the courts. “We took out loans and purchased equipment based on silver prices of $30-35 per troy ounce, and we were forced to sell the metal at prices almost half that,” Matsyuk notes. In January 2015, he registered a new company, Megapolisresurs, in Kurgan.

Moscow competitors

In Moscow, in addition to Megapolisresurs, several other companies accept batteries for recycling: Ecoprof LLC - 580 rubles each. for 1 kg, Megapolis-Group LLC - 100 rubles each. for 1 kg. Whether these companies have their own battery recycling facilities, their employees could not say by phone.