Fresh bars. How to open your own fresh bar from scratch? - Financial plan

This material presents a business plan for a fresh bar - establishments Catering with freshly squeezed juices and drinks based on them. Such an institution can operate as a stationary or mobile, seasonal or permanent. The fashion for healthy eating and the fight against vitamin deficiency increases the interest of potential buyers in fresh bars. However, not everyone will like the specifics of their menu. Therefore, it is important to plan investments in advance, predict income, choose the “right” place and actively advertise your establishment.

Fresh bar or fresh-bar - what is it and is it profitable as a business? That's what the establishments are called. The basis of the menu is freshly squeezed juices, drinks based on them, cocktails and smoothies. Most often, a fresh bar is not a separate cafe, but a small mobile item in another institution or on the street. They are located on beaches, in parks, on embankments, in water parks, in shopping centers, fitness clubs, and in rare cases they work as a separate institution.

Depending on the location, the restaurant's menu can vary significantly. Yes, fresh bar mall will offer coffee and snacks, in the fitness club - protein and sports drinks. The bulk of the buyers will be people leading healthy image interested in obtaining additional vitamins and trace elements.

Freshly squeezed juices and smoothies are delicious but expensive. This factor has a negative impact on most fresh bars, which cannot recoup their investments due to low demand.

The limited menu is a weak point of such establishments: not many people drink smoothies and protein shakes all the time. Therefore, it is so important to choose the place of opening - the zone of accumulation of the maximum number of potential regular customers.

The basis of the fresh bar menu is juices and non-alcoholic cocktails based on them.

Facility menu

The menu of the fresh bar consists of a variety of freshly squeezed juices (namely, freshly squeezed, not boxed) and drinks based on them. It is recommended to offer guests:

• freshly squeezed fruit and vegetable juices - apple, orange, cherry, strawberry, grapefruit, carrot, beet, pomegranate;
• juice mixtures - apple+carrot, banana+lemon+orange, beetroot+orange+carrot and other combinations;
• smoothies - thick drinks based on juices, water, milk, usually contain the pulp of fruits and vegetables;
• light snacks - sandwiches, protein and cereal bars, bread, cookies;
• water;
• coffee (optional)
• ice cream.

Drink in the fresh bar - alcoholic or not? Such establishments are positioned as "healthy food bars", so they usually do not contain alcohol. An exception may be fresh bars on the beaches, which add kvass and beer to their menu to increase revenue.

Business plan for opening a fresh bar

Below is a business plan for a fresh bar with all the calculations. These are approximate values, which in practice can be either higher or lower. Costs and revenues will depend not only on the city, but also on the location of the opening. So, renting a few square meters in a fitness club will be much cheaper than renting the same area in a shopping center. But in the first case, the number of potential customers will be limited to the club's clients, and in the second - to the visitors of the shopping center, who will be 5-6 times more.

Costs for opening and operating a fresh bar:

• rent of space - from 2 to 20 sq.m;
• utility costs - electricity, water supply;
• commercial equipment - showcases, racks, tables, bar counters, chairs;
• equipment for making juices, drinks, smoothies, as well as food storage - mixers, blenders, juicers, coffee makers, refrigerator;
• dishes - both ordinary and "disposable" (depending on the concept of the institution);
• products - fruits, water, milk, coffee, snacks and snacks.

The approximate amount required to open a fresh bar is at least 300 thousand rubles. With this money you can rent a small area in a popular place, buy necessary equipment and products to get you started.

As for income, it is more difficult to predict them. The cost of drinks in such bars varies from 60 to 400 rubles (60 rubles for water and black coffee, 400 rubles for the richest smoothies). Suppose the average cost of a drink is 230 rubles. Juices and smoothies have a rather high trade margin, so at least 150 rubles in this case will be net profit. Selling 20 drinks per day, the bar will earn an average of 4,600 rubles, of which 3,000 rubles will be net profit. Thus, for a month of work, you can earn about 138 thousand rubles or 90 thousand rubles in net profit. The expected payback period is 3-4 months.

The success of the business directly depends on the successful choice of a place for a fresh bar.

Advantages and disadvantages of a fresh bar business

The opening of a fresh bar, at first glance, seems attractive due to the following benefits:

• small amount of initial investment;
• the ability to place a business in a small area;
• work in a fashionable, growing industry;
• simple technology for making juices and smoothies;
• a small staff of employees without specialized education.

However, it is important to consider that such a business has significant disadvantages:

• demand for beverages may be significantly lower than expected;
• even for a small point, it is necessary to issue a set of permits from the SES and Rospotrebnadzor;
• a limited menu reduces the number of potential buyers and customers;
• The success of an institution largely depends on a good location and advertising.

Conclusion

We examined what a fresh bar is and how profitable it is to open such an establishment. Trade in fresh juices and cocktails based on them requires an initial investment of 300 thousand rubles. Good places for such a bar are beaches, parks, shopping centers and fitness clubs. The more competently the place is chosen, the faster they will pay off start-up investment. The risk of this business is to overestimate the expected demand - it may turn out that a monotonous menu will not attract many buyers.

Not so long ago, unusual bottles filled with delicious soda appeared on the shelves of supermarkets. "Fresh bar" - a drink that attracts the attention of customers. This is not just fruit juice, but mixed cocktails. A rich assortment will satisfy the tastes of any buyer. Non-alcoholic drink. Therefore, it perfectly quenches thirst on a hot day. You can drink both children and their parents. We will try to understand the variety of tastes in the article.

What is the highlight of the drink

So, what is the advantage of the drink? First, in its unusual taste. "Fresh bar" - a drink that repeats the composition of the most famous cocktails ("Mojito", "Sex on the Beach", "Pina Colada", "Kir Royal" and others), but there is no alcohol. Secondly, the price of the goods is quite democratic (about 30 rubles per 0.45 l).

It is worth noting that the Rosinka company, which is located in Lipetsk, is engaged in the production of the drink. She has proven herself with positive side. The latest equipment is used. In addition to these products, there is a production of mineral waters.

For every taste

"Fresh Bar" is a drink whose tastes repeat famous cocktails. In the first place in popularity is Mojito. I would like to note that only soft water is used for production. Soda bubbles do not cause discomfort, there is no sharp bursting and taste of soda.

The main ingredient, of course, is mint. Its smell can be felt only by unscrewing the lid. It also tastes like it. Lime aroma is present, but less pronounced and not as bright.

The color of the drink resembles lemon juice. There is a greenish tint. The taste of the cocktail is absolutely not cloying, sugar in moderation. Manufacturers recommend adding a little ice to the glass before drinking, you can put a slice of lemon or a sprig of mint for greater freshness.

"Fresh bar" - a drink that can pleasantly surprise you. So, for example, having tried "Black Jack" in a non-alcoholic, carbonated version, many customers were delighted. All the charm is in the combination of two flavors that the manufacturer offers. The main focus is on cherry. It gives the cocktail a pleasant bitter taste, rich and bright aroma. Sets off her almonds, which comes in smaller quantities.

various juices;

flavors.

The use of aromatic additives causes particular complaints from buyers. But you can’t do without them, because only with their help you can achieve similarity with well-known cocktails in which alcohol is added. The drink is not high-calorie (38 kcal per 100 ml).

Also extremely relevant cocktails are “smoothies” or “smoothies”, some of them are affectionately called “smoothies” (smoothies from the word “smooth” - soft), which are frozen or fresh whipped in mashed potatoes of different consistency (depending on the status and capabilities of the restaurant) fruits, sometimes with the addition of cream, milk or juices. The beauty of these "soft" cocktails is that in addition to their obvious usefulness, they are also incredibly tasty and charming, as if from childhood. A sort of toy for adults, helping to cope with the offensive position of a non-drinker among drinkers. That is, while your comrades are gaining whiskey, sparkling in fact with their already fading eyes, you are very animated, with pioneering spontaneity, you order various fragrant mixtures for yourself and drink them with complete confidence that you are right and chosen, because the combination of usefulness and deliciousness is so rare thing that is almost impossible.

Juicy Bar / Juicy Bar

The first juice bar in Moscow. The main pride of the institution is the drink "wit grass", squeezed from germinated wheat. This herbal concentrate of dark emerald color, according to the action is supposedly complete magic, relieving a decent amount of toxins at a time. Unaccustomed to overturning such a "heap of health" can sharply vomit, but it quickly passes. The rest of the juices and mixtures are drunk without problems and side effects. Not only that, everyone belongs to a certain category of directed action, so that the guest knows why and what he is drinking now. Cocktails are divided into immune enhancers, energy drinks, antioxidants, aphrodisiacs and digestive aids. Each column indicates which specific substances these mixtures “expel” from the body and which elements they fill. So, immunoamplifiers enrich us with phosphorus, vitamin C and antioxidants, to get all this beauty, you need to drink, for example, "Vitamin Ultimatum" (apple, carrot, orange, ginger). Digestion will be improved by a mix of pressed apples, olives and a mixture of oils (actually, plain olive oil). An "Explosion of Energy", consisting of carrots, apples, kiwi, parsley, can cheer up. The names, of course, are somewhat confusing and confuse with their inappropriate enthusiasm, as well as the composition of cocktails, which is periodically duplicated, promising different effects. But you will still feel some effect, and immediately after drinking. How to explain it? And as in a cartoon volume: “Some kind of flexibility has formed in my whole body!”.
Address: Bolshaya Nikitskaya, 24, building 6
Phone: 202 64 45
Opening hours: from 9.00 to 22.00

Bar Organiclab / Organiclab

Relatively young "juice" bar, but with big ambitions. And with us, as a rule, such combinations sin with blurry service. Indeed, the waiters and the bartender are clearly half asleep. And after a carefully recorded order in fifteen minutes, they can exclaim: “Oh, we’ve run out of bananas, let me add a pear to you” (and the guest may not digest pears at all). Or incorrectly arrange cocktails, so that you first take on someone else's. Otherwise, everything is good here, the choice of whipped and squeezed ingredients is decent. In vegetables, these are celery, carrots, and tomatoes. From fruits and berries - apples, pears, bananas, mango, pineapple, strawberries, cherries, raspberries, cranberries, blackcurrants, blueberries, blackberries, plus such exotic things as Thai pineapples, mangosteen, and the very rare dragon (similar to a rose in tentacles) and longan (some kind of lychee). Examples: "Paradise kiss" - apple, raspberry, pineapple (290 rubles), "Berry breeze" - cranberries, strawberries, cherries, blackcurrants, blueberries, blackberries + apple juice (590 rubles).
Address: Novinsky blvd., 8, shopping center Lotte Plaza
Phone: 617 08 88
Opening hours: from 10.00 to 22.00
Website: www.organiclab.ru

Cafe Avocado

This vegetarian cafe has been indecent for many years, and to this day it remains the only "herbivore" place in Moscow. This is an indisputable advantage, but it also has its drawbacks, which are also timeless. Such as hardly edible dishes - especially be afraid of grilled vegetables, which desperately smell like sausages, because for some reason they are fried in Dymok oil. And not the most attractive cocktails, albeit very "healthy". Still, "usefulness" only with great common efforts becomes synonymous with "delicacy". For example, Spicy cocktails made from freshly squeezed juices of carrots, celery with spices (150 rubles) or Health cocktails made from beetroot, cranberry and lemon juice (150 rubles) are frankly boring in taste. In the same Juicy bar, they added an apple to the beets, and you can already drink, but here it’s like medicine - you just have to swallow it and that’s it. There are options in the non-alcoholic card and more interesting. For example, Lassi is a traditional drink of South Asia, which is whipped from a mixture of dahi (yogurt), water, salt and spices, sometimes “salinity” is replaced with fruits, honey and rose water. The local lassi is made on the basis of kefir plus fruits and vegetables, syrup and spices, there are strawberry lassi (150 rubles), banana (140 rubles) and cucumber (140 rubles). For tomato fans, a standard healthy mixture of tomato juice with parsley, celery root and Tabasco sauce (120 rubles) is provided. But classic bar cocktails devoid of alcohol, such as the Blue Lagoon without liquor and Mulled wine based on non-alcoholic wine, taste hopeless and sour, after all, alcohol suits them.
Address: Chistoprudny Boulevard, 12, bldg. 2
Phone: 621 77 19
Opening hours: from 10.00 to 23.00

Coffeemania on Nikitskaya

Everything that is labeled “not coffee” is interesting. Smoothies "Breakfast and Tiffany" (210 rubles), for which strawberries, wild strawberries and cream are whipped into a dense mousse (almost a dessert). Blackcurrant dress code milkshake (179 rubles), as well as two necks of El Nino with strawberries, orange juice and lime (250 rubles) and La Nina with orange, fresh mint and mango (230 Closer to warm days, the Fresh Green green cocktail will gain popularity - a cross between a non-alcoholic mojito and homemade lemonade - mint, lime and apple (199 rubles). tomato and red bell pepper(150 rubles). In general, "Coffeemania" keeps the brand both in terms of originality and anticipation of fashion trends.
Address: B. Nikitskaya, 13, in the building of the Conservatory
Phone: 775 43 10
Opening hours: around the clock

Fresh bar (also called a juice bar or smoothie bar) is a relatively new phenomenon on the market, which arose on the wave of consumer interest in healthy eating. It is a stationary or mobile catering point where freshly squeezed juices and juice-based cocktails are prepared and sold. In developed European countries, smoothie bars are wildly popular. In the United States, the total annual income of businessmen employed in this niche is over $3.5 billion.

In summer, a huge number of Russians prefer to quench their thirst with cool, 100% natural juice, so the idea of ​​​​opening a fresh bar promises a good income with a relatively small initial investment (from 300 to 500 thousand rubles). At the same time, the direction is only gaining momentum - for sure, only a few of the shopping centers in your city can boast of such establishments.

Where is the best place to open a fresh bar?

A point of sale for fresh drinks can be opened on a small sales area (4-6 m²). The main condition is high traffic of potential buyers. To target audience include everyone from children to the elderly.

The most profitable places are:

• shopping and business centers;
• railway stations, airports;
• cinemas;
• sports clubs, fitness centers;
• Beauty Salons:
• hypermarkets;
• markets;
• amusement parks;
• beaches;
• embankments.

Often you can stumble upon an outdoor fresh bar in a car dealership or at some event (presentation, exhibition). But most often - in a shopping center right in the middle of the aisle. Juices and cocktails spoil quickly - within half an hour, drinks lose some of their useful properties and taste, so they are prepared in fact - in front of the buyer. And therefore, in a high-traffic area, where consumers can observe the process of making smoothies, the demand for products increases significantly.

In the shopping center, airport and other closed premises, you can sell drinks in winter, outdoor season - the period from late spring to early autumn. So either consider the business as seasonal or expand the range - so that there is something to offer at any time of the year. Entrepreneurial businessmen seek to immediately open a network of outlets in different parts of the city. Otherwise, an impressive share of the profit will go to the maintenance of one point.

Curious fresh bar design ideas

In any business, you can and should be creative, and even more so in this one. A wellness and vitamin bar will become even more profitable if it immediately attracts the attention of consumers. This can be achieved with the help of creative design of the trading place.

Option one - a hut with a thatched roof. Stylish and unusual. Make a wooden structure with a counter, order a straw canopy - and you're done. Brightness will be given by details - like a fruit dish, colorful posters with products.

An outlet in a shopping center can be decorated with artificial palm trees, tropical flowers and other "Mediterranean" attributes. If it's a mobile juice bar, sell drinks in a van. Make a showcase on one side, a window for communicating with customers - this will be very original.

Smoothie bar assortment

The main menu of the fresh bar includes freshly squeezed fruit and vegetable juices, mixes and smoothies (a thick drink made from a mixture of fruits, berries with ice, milk or juice). But you should not stop there - the more assortment you offer, the better.

You can offer buyers:

• tea, coffee, hot chocolate;
• milkshakes;
• ice cream;
• mineral water;
• light snacks and desserts.

Some entrepreneurs went even further and began to sell extracts of medicinal herbs. They are positioned as natural and more effective analogues of dietary supplements and vitamin complexes. And in Japan, fresh bars also sell organic cosmetics. The majority seeks to make money on common fresh juices - orange, grapefruit and apple.

The traditional bar offers customers from 20 different juices from both fruits and vegetables.

Fresh bar equipment

Equipment is the main item of expenditure. For a traditional point you will need:

• universal juicer:
• juicer for individual fruits (citrus fruits, pomegranates);
• blender;
• mixer;
• tools for cleaning fruits and vegetables;
• refrigerators;
• bar counter;
• ice generator;
• showcase;
• cash equipment;
• coffee machine;
• work cabinets.

It is advisable to purchase equipment from a service provider. In this way, you protect yourself from long downtimes and additional repair costs in the event of instrument failure.

If the area allows, you can put tables and chairs for visitors. As for utensils, disposable is usually used. Sometimes glassware is used, but then the fresh bar already belongs to the field of catering, and not catering.

Staff

Optimally - to hire two sellers who will work in shifts. Recruitment is not an easy task, because profit directly depends on the quality of service. Give preference to open and friendly people who can interest the buyer in the assortment and cause a desire to buy. Take care of stylish uniforms.

There are no special requirements for personnel. There is nothing complicated in the work, so everyone can be trained. Wages are usually formed from salary and a percentage of sales (up to 10%).

Marketing

Purchases in fresh bars are made spontaneously, which is why it is difficult to implement a clear, consistent advertising strategy. The most important marketing component of a fresh bar is design outlet. come up with original name and make a bright stylish sign. Design the sales area in such a way that it attracts attention. Further, the supply of the assortment and the professionalism of the seller “are used”.

In order for as many people as possible to know about the smoothie bar, you can distribute Flyers in the area where it is located. It is important to think over the assortment to the smallest detail. A varied menu of popular drinks is a guarantee of high income.

The documents

If you are self-employed, it is best to register as individual entrepreneur. Such a form of business as an LLC will be required in cooperation with investors or partners.

After registering an individual entrepreneur or LLC, you need to:

• Get registered with the tax office.
• Select the type of activity (OKVED). Classic - production of fruit and vegetable juices and serving drinks.
• Get a TIN, approve the taxation system.
• Obtain permission from the State Fire Supervisor.
• Register with social, medical, pension funds.
• Obtain permission from the SES.
• Register cash register.
• Open a bank account.
• Draw up a lease agreement.

Fresh bar in the shopping center will not require permits from the fire department and the Sanitary and Epidemiological Station. When opening a fresh bar in a separate room, more efforts and costs are needed. Probably will have to carry out repair and design work.

To obtain a permit in the SES, the following documents are needed:

• List of sold goods (in 3 copies).
• Sanitary certificate for the building.
• Sanitary passport for transport.
• Contract for disinfestation and deratization.
• Journal of disinfection work, registered in the SES.
• Waste collection agreement.
• Sanitary records of each worker.
• Building lease agreement or proof of ownership.
• Registration certificate.
• Project of redevelopment or reconstruction of the premises (if necessary).
• Sanitary and epidemiological station permission to open.

Also, a technological project is approved in the SES.

Profitability and payback

To make it clear why selling fresh juices as a business is so tempting, consider grapefruit juice (one of the most sought after) as an example.

• A kilogram of grapefruits costs an average of 90 rubles.
• The average price of a glass of grapefruit juice in a smoothie bar is 150 rubles.
• The average price of a liter of grapefruit juice in the same place is 750 rubles.
• It will take 1.5 kilograms of grapefruits or 135 rubles to prepare a liter of juice.

Profit: 750 - 135 = 615 rubles.

Impressive, isn't it?

And now let's imagine detailed business fresh bar plan with calculations.

Cost items to start:

Expenditure
Juicer	80 000 rubles
Citrus and Pomegranate Juicer	120 000 rubles
Vegetable and fruit peeling machine	8 000 rubles
Fridge	30 000 rubles
Bar counter, showcase and chairs	150 000 rubles
Equipment for mixing and shaking cocktails	10 000 rubles
	30 000 rubles
ice maker	7 000 rubles
Cash equipment	30 000 rubles
Stock of disposable tableware	10 000 rubles
	25 000 rubles
Registration (collection of documents, payment of fees, etc.)	10 000 rubles
	15 000 rubles
Wage	80 000 rubles
	605,000 rubles

Let's say that in a day you will sell 35 freshly squeezed juices and mixes for 150 rubles, 15 cocktails for 200 rubles, and other products worth about 3,000 rubles. The daily profit will be 5,250 + 3,000 + 3,000 = 11,250 rubles. Monthly - 337,500 rubles.

Monthly spending on raw materials, taxes, wages, rent - 125,000 rubles.

Net income - 212,500 rubles. Payback will be achieved in about 3 months.

Conclusion

The main law of fresh business: the wider the assortment, the higher the profit. Before opening, it is imperative to draw up a business plan with a detailed analysis of the competitive environment, industry development prospects, data on initial investments and monthly expenses, calculation of profitability and payback. First of all, it is worth studying what fresh bars are in your city and specifically in the place where you plan to open a point. Two smoothie bars in one shopping center is tolerable, but two bars at the entrance are already critical.

Success depends on the location, range and quality of service. The advantages of the business include a quick payback, high profitability, regular demand (when trading in closed areas). The risks are the prejudice of the audience that freshly squeezed juice is an expensive luxury product, as well as the high cost of raw materials, the dishonesty of suppliers.