The problem of placing a child in kindergarten is still relevant, despite government measures. Increasingly, parents cannot place their children in a municipal institution between the ages of 1.5 and 3 years, there is a problem in other age categories. Therefore, your own private kindergarten in the future can bring a good and stable income. But in this case there are many bureaucratic formalities. Help you sort them out kindergarten with calculations.
Market analysis
For the last 10-15 years, the government has been implementing measures to increase the birth rate in Russia. This includes the provision of maternity capital and other assistance to families. However, at the same time, the number of municipal kindergartens is still insufficient. The market situation is as follows:
- in total, about 70% of the needy population in Russia is provided with places in kindergartens;
- almost 2,000,000 children do not attend kindergartens or attend private institutions;
- the share of private gardens is quite small - there are about 2,500 - 3,000 of them, which is only 5% of the total;
- on average in the country, there are only 626 places in preschool educational institutions per 1,000 children;
- the niche is not crowded, entrepreneurs have excellent prospects for development own business.
The most attractive idea of opening a private kindergarten will be for cities or urban-type settlements. In them, 7-8 children out of 100 cannot get into a municipal institution due to a lack of vacancies. But in the villages the situation is somewhat different: there are 93 children per 100 places.
The level of competition in the field of kindergartens is not very high due to the lack of places. However, other market participants should not be underestimated. Competitors in this niche will be:
- Municipal kindergartens. Many parents trust them more. The low cost of the services provided also plays a role here. Usually it includes meals, additional circles conducted by third-party specialists, trips to the pool.
- Private kindergartens. There are very few of them. Such institutions cannot make serious competition, including due to the small number of places.
- Networks of private kindergartens under a well-known brand. There are now more and more of them, and people prefer such establishments rather than private traders. Therefore, it makes sense to think about opening your own franchise kindergarten.
Opening a kindergarten franchise
Today, for aspiring entrepreneurs, a franchise is becoming an excellent opportunity to start a business, eliminating most of the risks and reducing the amount of start-up costs. This format of doing business has a lot of advantages:
- saving time - franchisees do not need to develop the concept of their kindergarten, select suitable methods;
- availability of proven methods of work that give results (especially for developing kindergartens);
- consulting support (a conscientious franchisor not only provides a ready-made business model, but also helps to draw up a business plan for a particular city);
- presence of a ready-made brand, known to people, which attracts loyal customers even before the opening;
- cost reduction (due to assistance in finding and purchasing equipment, providing teaching materials, no need to seriously spend money on advertising establishments);
- assistance in obtaining subsidies (since a private kindergarten is a socially significant business, within the city or region, the country may provide for their financial support in the form of cash contributions, exemption from taxes and fees).
The effectiveness of the franchise kindergarten will largely depend on the correct choice of the franchisor. The most popular in this area are the following suggestions:
Baby club Little country baby way Format Baby Club (3 hours per week), Baby Garden (50 hours per week) A full-fledged kindergarten with additional developmental activities (speech therapist, dancing, art studio, music, and others) A full-fledged kindergarten with a unique training program (options are provided for small towns and megacities) Children's age From 8 months to 6-7 years From 1 - 1.5 to 7 - 8 years 1.5 to 7 years Starting investment 2,500,000 - 5,000,000 rubles 1,500,000 - 10,000,000 rubles 880,000 - 10,000,000 rubles Lump sum 990,000 - 1,400,000 rubles 600,000 - 5,000,000 rubles (depending on the number of groups) 500,000 - 850,000 rubles Royalty 7% of revenue 5% of income 4% of income, but not less than 7,500 rubles per month Opening a kindergarten under one of the franchises presented will cost a lot, since such institutions are designed for a large number of places. In addition, the franchisor charges for the provision of teaching materials and programs developed in accordance with existing standards (for example, education in kindergartens "Little Country" complies with the Federal State Educational Standards).
Choosing a kindergarten format: a list of services
There are many types of private kindergartens. First of all, the entrepreneur must decide what services he will provide to his customers:
- organization of the child's leisure time while the parents cannot be with him;
- solution of educational and educational moments.
Do I need a license for kindergarten?
Disputes regarding obtaining a license to operate a kindergarten appeared a long time ago. The answer to the question about depends on what list of services the organization provides. When it comes to looking after and caring for children, then you do not need to obtain a license. But it will be necessary for the provision of the following services:
- preschool education(kindergartens);
- additional education (children's center).
If the institution is engaged in the systematic education of children (circles of English language, preparation for school), then without a license to conduct such activities will not work.
Literally a few years ago, only non-profit organizations (CHHUDO, ANO, NOCHU and others) could obtain licenses. Now there is such an opportunity commercial organizations and even individual entrepreneurs. The law on education No. 273-FZ of December 29, 2012 just enshrined such a right (Article 91, paragraph 2).
If an entrepreneur does not want to issue a license, but plans to include the provision of training services, then it makes sense to conclude agreements with teachers for renting premises. They, in turn, must register as an individual entrepreneur and charge for lessons separately. If a person conducts teaching activities individually, then he does not need to obtain a license.
If the organization decided to obtain a license, then first you need to carefully study the requirements prescribed in the Decree of the Government of the Russian Federation No. 966 of October 28, 2013. For example, everyone needs to obtain permission from the Ministry of Emergency Situations educational organizations to issue a license. But if we are talking about an individual entrepreneur or an organization providing training, then this document will not be required. In general, the licensing procedure looks like this:
- applying to Rospotrebnadzor for a conclusion and obtaining it (usually it takes up to 30 days);
- development and approval of programs;
- payment of state duty;
- contacting the regional government bodies license issuers (for example, the Department of Education) and obtaining a license - this takes another 60 days.
Obtaining a license for a kindergarten is a long and painstaking process that requires additional costs, but an entrepreneur can get a lot of advantages:
- the training document issued by the organization will be recognized as official;
- you can count on subsidies and benefits from the state (for example, renting municipal real estate at low prices);
- the possibility of receiving a tax deduction for tuition.
Once having received a license (has an unlimited validity), the organization will be able to provide educational activities, receive subsidies from the state. The main thing is to meet all the requirements and successfully pass scheduled inspections (the first one is carried out a year after obtaining a license).
Premises for a kindergarten
Until recently, a kindergarten had to be opened in non-residential premises. Their functioning in residential buildings was strictly prohibited. But the situation changed dramatically after the appearance of SanPiN No. 2.4.1.3147-13 of December 19, 2013. It sets out the requirements for preschool groups located in the housing stock. Moreover, the appearance of the document not only made it possible to use the premises in apartment buildings for organizing a kindergarten, but also simplified the procedure for obtaining various permits. For example, such organizations are allowed to:
- equip a common bathroom for children and adults;
- look after children for 14 hours a day;
- equip a play area at the rate of 2 meters for each child;
- combine play and sleeping areas;
- use bunk beds.
There are many exemptions for private kindergartens in residential buildings. For example, they may have stove heating, no water supply in the presence of mechanized water supply, no sewerage in the presence of a cesspool. All this made it possible to open kindergartens even in very small settlements.
The state made such concessions due to an acute shortage of places in kindergartens. This should encourage the emergence of new organizations. But for gardens operating in non-residential premises, the requirements are still strict.
As for the placement of a kindergarten in terms of attracting customers, then everything is simple: large organizations should be opened in the central part of the city with high traffic, small enterprises - in residential apartment buildings, mainly in those parts of the city where there are few kindergartens or they are not enough to accommodate all the children of the district.
Registration
Since the goal of an entrepreneur is to make a profit, it makes no sense to open a non-profit organization. The most attractive option is or , and in the first case, you can get more support from the state.
When registering a business, an entrepreneur must indicate activity codes. If it is not planned to obtain a license, then the OKVED code 88.91 - “Provision of day care services for children” should be indicated. Otherwise, you can use:
- 11 - "Preschool education";
- 41 - "Additional education for children and adults" (subgroups 1 - sports, 2 - culture and 9 - other varieties).
The most attractive tax system for kindergarten is. Additionally, there is the possibility of receiving deductions.
Kindergartens can receive a reduced income tax rate (0%) from January 1, 2016 to January 1, 2020. Moreover, this applies to organizations providing services for the supervision and care of children. But only licensed enterprises with at least 15 full-time employees can use the right to the benefit. There are other requirements for such applicants.
Equipment and renovation of the premises
The opening of a kindergarten involves the presence of a bedroom and playrooms, a kitchen, a toilet. If we are talking about placing several groups in non-residential premises, then separately it will be necessary to provide for:
- wardrobe - 15 m 2;
- dining room - from 15 - 20 m 2, depending on the number of groups;
- kitchen - 9 - 10 m 2;
- utility rooms for storing inventory and laundry - at least 3 m 2 for each;
- bathroom - 10 m 2 (in non-residential premises on each floor there should be 2 toilets - for boys and girls);
- groups - 2 m 2 for each in the play area and a place for placing beds (for a group of 10 people, at least 15 - 20 m 2 is required).
All premises must be in an appropriate sanitary condition. Repair will cost about 400,000 rubles. When using the premises of former municipal kindergartens, the costs can be reduced to 50,000 - 200,000 rubles.
It is also important to purchase all the necessary equipment. Minimum set for 3 groups looks like this:
- furniture and all kinds of office equipment - from 500,000 rubles;
- obtaining a license, registration and resolving legal issues - 30,000 rubles;
- a sign on the building - 50,000 rubles;
- purchase of teaching aids, toys and other equipment - from 50,000 rubles.
In total, about 630,000 rubles will be spent on equipping the premises. For a typical kindergarten group, the costs will be much lower - about 150,000 - 200,000 rubles.
Staff
For the functioning of a kindergarten with 3 groups, 3 teachers and 3 assistant teachers, 1 nurse will be required. You can not do without a qualified accountant. Among the assistants to educators, it is additionally possible to distribute the duties of cleaning the premises and cooking. This is a great option if there are older groups in the garden, where the teacher can handle childcare on their own.
All employees working directly with children must have a health book, relevant qualifications and a certificate from a psychiatrist. They are required to undergo scheduled inspections on time.
When selecting educators, it is important to pay attention to the education, work experience and character of the teacher. It is important that he knows how to find a common language with children and their parents. The presence of author's teaching methods, various specializations will also increase the likelihood of attracting new customers.
Elite kindergartens often recruit psychologists, speech therapists, drivers, coaches, and security guards.
Sales plan and promotion
The average cost of keeping a child in a private kindergarten is 25,000 rubles per month. The final price will depend on the population of the city, the solvency of customers, and the demand for the service. With 100% load, the monthly income will be 750,000 rubles. But to achieve such attendance is possible only after a few months. At first, the occupancy of groups can be 35 - 60%. Everything will depend on the correct promotion of the kindergarten. There may be several options here:
- placement of a sign on the facade of the building;
- distribution of leaflets;
- posting ads on the entrances of nearby houses;
- placement of pointers;
- advertising on windows (especially effective when placed in residential buildings);
- Internet promotion - creating a site, maintaining a group;
- cross-marketing (posting information in children's clinics, beauty salons, hairdressers, pharmacies, shopping centers).
Cross-marketing is one of the most popular and effective ways to promote your business and services today. Such a strategy fully justifies itself in relation to kindergartens and educational centers.
Financial results
When drawing up a business plan for a kindergarten, you need 2 to 3 months to lay down for registration and obtaining permits. At the same time, you can promote your kindergarten, repair the premises. You can, for example, spend "parents' day." It will not be possible to receive profit at this moment, but there will be expenses. It is better to classify them as start-up costs, including:
- rental deposit - 150,000 rubles;
- repair - 400,000 rubles;
- purchase of equipment - 630,000 rubles;
- advertising - 100,000 rubles (including a sign);
- registration costs - 25,000 rubles.
In total, 1,305,000 rubles will turn out. At the end of the preparatory stage, the kindergarten will begin to make a profit. With a load of 80%, the income will be 600,000 rubles. Of these, part will go to costs:
- rent - 70,000 rubles;
- wage- 250,000 rubles;
- advertising - 10,000 rubles;
- utility costs - 15,000 rubles;
- food for children - 80,000 rubles;
- taxes - 36,000 rubles.
The total is 461,000 rubles. The profit in this case will be equal to 139,000 rubles. Hence, the profitability will be 139,000/600,000 rubles = 23.17%. The payback period will be: 3 months + 1,305,000/139,000 = 12.39. Therefore, after 1 year and 1 month, you can recoup your initial investment and start receiving actual profit.
If we take into account that the entrepreneur uses a preferential tax rate and rents premises from the state for favorable price(in some cities there are programs that allow you to rent old children's backyards for 1 ruble per 1 m 2, subject to repairs), then the payback period may even drop to 6-8 months.
Conclusion
Opening a kindergarten is not an easy idea that can bring a stable income in the future. Drawing up a business plan will help not only to make the calculations correctly, but also to draw up a clear plan for further actions. If desired, the entrepreneur will be able to receive subsidies from the state, tax breaks, which will further increase the profitability of their own business.
If you have friends with small children or you yourself are a young parent, then you probably know how difficult it is to arrange your child in a good kindergarten, conveniently located in relation to your home or place of work.
The lack of gardens forces parents to enroll their baby in a group immediately after his birth, often - to give bribes so that someone else does not take this place.
All this suggests that owning a garden can become a good private business, and yet, not all entrepreneurs want to open a private kindergarten and are in no hurry to invest in these projects.
And there are reasons for this, because although owning a preschool can be profitable business, its discovery is associated with many serious difficulties.
Capital investments - 500,000 rubles.
Payback - 1-2 years.
Benefits of opening a private kindergarten
Before moving on to the difficulties associated with this type of business, I would like to say about a number of advantages that a person who decides to open his own private kindergarten will receive:
- With the right approach, this type of business does not require big investments.
In addition, there are a number of factors on which you can save without harming your wallet. - There are not so many private kindergartens in our country, so if you create good conditions for kids and do not overprice, you can build a profitable business.
- There are still too few public gardens in every city to cover the needs of the population.
- Public preschools do not always meet the requirements of parents, so you can compare favorably with them.
- Opening a private kindergarten does not require you to have special knowledge or skills.
Pedagogical or medical education is an additional trump card, not a prerequisite.
Who needs to open a private kindergarten?
This type of business is feminine, like opening a beauty salon or a florist shop.
Men prefer simpler types entrepreneurial activity. And this is good, because it automatically reduces the number of your competitors.
And yet, even among the fair sex, there are those who simply by all means should open their own private kindergarten:
- Young mothers with small children.
You can combine raising a child with making money. You will not have to give your child into the wrong hands, but get the opportunity to surround him with your care and attention every day.
- Women who have a medical degree in pediatrics or a kindergarten teacher diploma.
So you can save on the salary of either a teacher or a doctor, without which opening a kindergarten is simply impossible.
- People who have their own a private house with good yard.
In this case, you can open a kindergarten right at home, having fulfilled all the sanitary and fire conditions, significantly saving on renting a suitable room.
You can, of course, try to open an institution right in your apartment, but it will be much more difficult to do this.
Difficulties associated with opening a private kindergarten
Of course, any type of business is associated with certain difficulties that will have to be overcome in the course of work, but opening a private kindergarten has unique difficulties that scare those who are thinking about this type entrepreneurial business:- Large initial investment that is disproportionate to future earnings.
- The need to negotiate with many state inspection bodies: a sanitation station, a fire service, red tape associated with obtaining a license, etc.
- Problems with lending in today's crisis, especially when it comes to such risky money-back guarantees as a new business.
This means that you need to have your own solid start-up capital, which is hardly possible, given the average income of our citizens.
Solving the difficulties associated with opening a private kindergarten
And yet there are no hopeless situations. Each of the above difficulties is completely solvable.
- If you sit down and at least roughly calculate how much money you need to open a private kindergarten, you get a truly frightening amount: about half a million rubles.
But the estimated earnings are much more modest, so you can return the initial investment no earlier than in a few years, and even then, with the right approach to business.
To reduce the amount of initial investment, you need to understand what you can save on:
- on food for children (your kindergarten may work part-time, or you can even agree with parents to give food trays to children from home);
- on the health worker(hire a part-time doctor to come a couple of times a week or sign a contract with a medical service);
- on the premises (by opening a kindergarten at home), etc.
- Dealing with public services means experiencing all the delights of the bureaucracy and corruption that are blooming in our country. There are three ways to avoid all this:
- having a well-connected lawyer among friends or relatives who will save you from having to run around the offices of officials and organize everything himself in the best possible way;
- working illegally, but in this case you will not be able to dial large group children, hire staff to help or openly advertise your institution, although this option is not bad as a way to earn money;
- calling the institution you opened not a kindergarten, but a development center, then you will not have to obtain a license, fulfill the requirements public services regarding the premises, etc.
- Today, banks are very reluctant to give loans to start a new business.
Finding investors who would like to invest in such a risky and not promising business as a kindergarten will also not be easy.
If you don't have enough own funds to open a kindergarten, then you can look for like-minded people, for example, the same young mothers who do not trust state kindergartens, but do not want to isolate their child from communication with peers.
Step-by-step instructions for opening a private kindergarten
In order to open your kindergarten according to the state model (several groups, three meals a day, a full set of staff), you will need a lot of money, which you are unlikely to ever return.
The financial condition of even middle-income parents does not allow them to pay huge sums for pre-school education of their children.
This step-by-step instruction will show how to open a small private kindergarten (2 groups of 10 people: 2–4 years old, 4–6 years old), which does not require huge investments, doing everything according to the law so as not to be afraid of the tax and be able to formalize the staff of the institution. The institution will not be opened in its own apartment, but in a rented room.
Registration of an enterprise and obtaining state certification
If you want to open a kindergarten, then first you have to study the federal law“On Education”, to understand what can and cannot be done.
Educational organization - non-profit institution, so you need to draw it up at the Ministry of Justice. The term is 30 days (sometimes more).
If you already have suitable premises, then you will be spared the problem of what legal address your kindergarten will have. Otherwise, you will have to consult with lawyers about which legal address you can use, perhaps even your home address will do.
After you register your non-profit organization, pay all required fees, you should register it with tax service and in the bodies of state statistics. The state inspector must confirm that the premises you have chosen meet all standards, issue you a document that you have passed the certification and can start working.
What else needs to be done when registering a private kindergarten:
- .
It is worth immediately setting a condition for parents so that they pay for the stay of their children in a private kindergarten by bank transfer. This will save you from having to install a cash register at your place. - Choose a taxation system.
You are entitled to a simplified preferential taxation system.
You should not deal with the registration procedure for a private kindergarten on your own if you do not have the relevant experience. It is better to spare no expense and hire a good lawyer who will take care of all the nuances and speed up the launch of your business.
It's hard to say how much all of the above costs, but get ready for the fact that you will need at least 30,000 rubles.
room
This is perhaps one of the most difficult and important tasks, which stands in front of a person who wants to open a private kindergarten.
Leave the idea of organizing a preschool in your apartment legally, since such premises do not meet fire and sanitary standards.
It is better to use the following options:
- Rent or buy a private house.
It should have a sufficient area (at least 150–200 sq. m.), 4–5 large rooms + a kitchen / dining room and a good garden plot where you can make a playground for outdoor games. - Rent the premises of the old kindergarten.
Here, of course, repairs will have to be made, but the building will have all the necessary infrastructure, because it was built to work with children. - Rent part of the room from the nursery non-profit organization, for example, the former House of Pioneers, the Youth Palace, etc.
If you do not have your own private house in order to open a private kindergarten there, then get ready to pay for the rent of one square meter from 400 rubles. This amount may be higher if you wish to open your establishment closer to the center or the price of renting one square meter in your city is too high.
Staff
For a private kindergarten for two groups, you will definitely need the following staff:If you want to provide children with three meals a day, you will also have to hire a cook, but it’s better not to take on such obligations, but to agree with the parents that they will give the kids food in trays with them, and you will only warm it up for lunch.
They can have breakfast and dinner at home. And afternoon snacks can be organized as simple as possible: tea / packaged juice, cookies, ready-made curds, yogurts, fruits.
In addition, part-time employees will have to be hired who will come to classes for children 2-3 times a week:
You can reduce this item of expenditure if you conclude a contract with a private medical service that you will call them only in case of emergency.
If you can take on one of the above private kindergarten staff responsibilities, you are already saving one of the rates.
Arrangement of a private kindergarten
You will need many different things, but the basic shopping list looks like this:
| Quantity | Salary (rub) | Total (rub) | |
|---|---|---|---|
| Total: | 250 000 rub | ||
| Cribs | 20 | 15 000 | 30 000 |
| Tables and chairs | 40 | 1000 | 40 000 |
| Carpets | 5 | 2000 | 10 000 |
| Toys for boys and girls of different ages | 20 | 500 | 10 000 |
| Bed sheets | 40 | 1000 | 40 000 |
| Arrangement of the gym | 30 000 | 30 000 | |
| Music center, TV, DVD, washing machine, laptop, printer | 50 000 | 50 000 | |
| Additional expenses | 40 000 | 40 000 |
Get ready for the fact that the additional costs of opening a private kindergarten may be much more than indicated in the table.
Stages of opening a private kindergarten
| Stage | Apr. | May | June | July | Aug. | Sept. |
|---|---|---|---|---|---|---|
| Business registration and certification | + | |||||
| Room rental and renovation | + | |||||
| Purchase necessary equipment, furniture, etc. | + | |||||
| Purchase of toys, equipment and other | + | |||||
| Recruitment | + | |||||
| Advertising | + | + | + | |||
| Opening of a kindergarten | + |
It takes about six months for the kindergarten to start working.
Table of expenses for opening a private kindergarten
| Item of expenses | Amount (in rubles) |
|---|---|
| Total: | 500,000 - 600,000 rubles. |
| Company registration | 30 000 – 40 000 |
| Premises for rent (150–200 sq.m.) | 60,000 - 80,000 (per month) |
| Premises renovation | 50 000 – 100 000 |
| Arrangement of a kindergarten | 250 000 |
| Employee salary | 44,000 - 50,000 (per month) |
| Advertising | 10 000 |
| Additional expenses | 50 000 |
And that's not counting taxes and other unplanned expenses.
to open a private kindergarten.
How much can you earn by opening a private kindergarten
Talking about how much you can earn per month is quite difficult. It all depends on whether your private kindergarten will operate full-time or only half a day. In addition, much depends on the popularity of the preschool educational institution.
Agree, it’s stupid to overprice if no one is in a hurry to sign up for you.
The average cost of visiting a private kindergarten for one child is 10,000 rubles.
If you have 20 kids, then the monthly income is 200,000 rubles.
Not too much to start with, but by making your establishment popular, you can raise prices and expand, for example, by making 3-4 groups instead of 2.
As you can see, in order to open a private kindergarten, decent funds are needed, and the payback of such a project is a long-term matter. You can significantly cut costs if you open a garden at home, but in this case, you should prepare for the fact that the income will be even less, and there will be no problems with the tax if they decide to check you.
And yet semi-legal, organized in apartments, private kindergartens are successfully functioning. Choose for yourself how you want to do it.
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The kindergarten business plan involves the provision of services such as the maintenance, upbringing and education of the child. The idea does not require significant initial investments and can be implemented in almost any city in Russia.
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Services
Services provided by a private institution:
- day stay of the child in the garden;
- food;
- lessons;
- walk in the fresh air.
Additionally, you can offer:
- developing classes;
- school preparation program;
- accompanying the child to the section (if it is nearby);
- overtime or overnight stay in the garden.
It should be noted that the number of services depends on the size of the institution and the orientation to a particular target audience. The cost of the monthly fee will be the higher, the more varied these offers.
Relevance
The relevance of organizing a private kindergarten (including at home) is due to:
- an annual increase in the birth rate;
- the enthusiasm of young parents for a career that requires the investment of temporary resources (against the background of the closure of some federal institutions);
- moving to a new place of residence (it is necessary to become in the state garden after the birth of the baby);
- exactingness of parents in terms of nutrition and other conditions of the child's stay;
- the financial opportunity to provide the child with the best nutritional conditions and attitudes from the staff;
- fashion for the use of modern methods of education in private institutions (classes according to Montessori);
- the desire to place the child in a kindergarten with a small fullness of groups.
Description and analysis of the market
The kindergarten market in Russia can be characterized as follows:
- Nursery groups for overexposure of children under 36 months have ceased to exist since 2014. This applies to all government agencies.
- More than 2 million children are on the waiting list for public kindergartens.
- In 20 years, the number of public kindergartens has halved. At the same time, the policy of the state in the form of assistance to families with children contributes to a rapid increase in the birth rate.
- The demand for children's stay under the supervision of educators in kindergartens significantly exceeds the supply. 10% of children do not receive a place until they enter school.
- In 2014 were approved sanitary norms SANPIN on the organization of the functioning of children's preschool institutions. This provoked the entry of private entrepreneurs into the market.
- In Russia, there are approximately 12,000 private gardens and 46,000 federal ones.
- Starting from 2012, kindergartens organized by large families began to appear. More than 530 of them are registered in Moscow.
- The officially allowed number of children in a state kindergarten group is 25-30 people, private - up to 15.
The cost of a monthly stay of a child in a kindergarten in large cities and regional centers is as follows:
- state institutions - 1000 rubles;
- home stay - 6,000–15,000 rubles;
- private institutions - 15,000–25,000 rubles.
The maximum cost of a monthly stay is 120,000 rubles in a private garden in Moscow.
Competitive advantages
Planning your own business involves choosing and implementing competitive advantages.
These can be such ways to attract and retain your target audience:
- availability of weekend groups;
- flexible work schedule (as agreed with parents) - from 7 am to 21.00 pm;
- quality materials for the preparation of children and activities during the day;
- a variety of themed toys (for games in the store, hospital);
- sports activities with an invited coach (rhythm, dancing);
- installed video surveillance system for children;
- the presence of security;
- 10% discount when paying for an annual subscription.
As advantages, you can organize the following activities with children during the day:
- drawing;
- creation of applications and modeling;
- soap making and cooking classes;
- creation of toys;
- English (and/or Spanish);
- lessons to get general information about the world and nature;
- exciting walks-picnics;
- theatre studio;
- creation and presentation of your own crafts based on read fairy tales (materials are provided);
- fairy tale therapy with a visiting child psychologist 1-2 times a week;
- morning work-out.
Advertising campaign
To ensure recognition, you can use such advertising methods as:
- colorful design of the room with the creation of a large bright sign (5,000 rubles);
- leaflets that can be distributed a few months before the official opening with the help of a promoter or through children's stores (1000 rubles);
- banner in the area of a supermarket or large baby store(10,000 rubles);
- own website (15,000 rubles);
- advertising through mom bloggers (3000 rubles).
Step-by-step instructions for opening
The implementation of a commercial idea begins with a kindergarten business plan with economic calculations. Finished project can be downloaded free of charge on the Internet and adapted according to economic zoning, or compiled independently.
After the final approval of the business plan, the following steps are performed:
- Company registration.
- Obtaining permits from government agencies.
- Looking for a room to renovate or rent. The construction of a new building is also allowed.
- Repair work.
- Carrying out marketing activities.
- Equipping the garden with equipment and other inventory. Including ordering toys and teaching aids.
- Recruitment.
Detailed instructions for opening a private kindergarten are taken from the "How to open a private kindergarten" channel.
The documents
The first step is to apply for registration as an individual entrepreneur or LLC. This can be done online or in person at the Registration Center. You must have your passport with you. If several founders are planned, it is necessary to draw up an appropriate protocol and provide the Charter of the future enterprise. Registration takes 3-10 working days and costs about 800 rubles (state duty).
- pension fund;
- Social Insurance Fund;
- Fire Service.
It should be noted that when choosing a type of activity such as childcare, it is not necessary to obtain a license.
Room and design
According to the SANPIN Resolution No. 68 on the requirements for the premises of preschool institutions, the layout of the kindergarten includes:
- a dining room with an area of 20 m2;
- bedroom - 18 m2;
- game room - 18 m2;
- dressing room - 15 m2;
- kitchen - 9 m2;
- utility room for washing and storage of equipment - 3 m2;
- bathroom - 3 m2.
Thus, it is possible to rent the premises of an old state kindergarten or a 3-room apartment with an improved layout. Rent will cost 15,000 - 35,000 rubles, depending on the location.
As an interior design, you can use:
- bright furniture;
- funny pictures;
- interesting posters;
- colorful carpets.
The main thing is to make a room in kindergarten:
- spacious;
- attractive to parents;
- interesting for children.
Repair will cost about 50,000 rubles.
It is important to pay attention to the presence of an outdoor playground. There are such sites on the territory of the state garden, it is enough to paint them and bring sand into the sandboxes. If you rent an apartment, you must initially choose a place near modern playgrounds.
Equipment and inventory
Equipment and inventory can be purchased new or used. Through the Internet you can order special beds and children's tables.
To complete a private kindergarten, you need:
Thus, you will need to invest from 281,500 rubles.
Staff
To work in a private kindergarten, you will need to carefully select staff, consisting of:
| Job title | The number of employees | Requirements for a candidate | Responsibilities | Salary in rubles |
| Accountant | 1 |
|
| 30 000 |
| Nurse | 2 |
|
| 15 000 |
| caregiver | 2 |
|
| 20 000 |
| Assistant teacher (nanny) | 2 |
|
| 10 000 |
| Cook | 2 |
|
| 20 000 |
| Cleaning woman | 1 |
|
| 10 000 |
Thus, the salary fund per month will be 170,000 rubles.
Financial plan
For financial calculations, the following initial data are used:
- a private kindergarten registered as an LLC;
- number of seats - 15;
- work schedule - from 7 to 20.00 from Monday to Friday;
- work on weekends: Saturday from 8 to 18, Sun - by appointment;
- The premises are on long-term lease.
How much does it cost to open?
To determine the amount start-up capital the following costs are considered:
Recurring costs
The monthly costs will be:
Income
The cost of payment per month is 20,000 rubles per child. In case of illness, the cost is not compensated. If parents warn about the absence of a son or daughter for a period of more than 2 weeks in advance, the amount allocated for food is removed from the subscription fee.
Thus, when loading a kindergarten of 15 people, the monthly income will be 300,000 rubles. Net profit- 51,000 rubles. It should be noted that fast full occupancy can be achieved with an early start of the advertising campaign.
Calendar plan
It will take 6-9 months from the moment the idea arises to its full implementation.
| Stage | 1 month | 2 months | 3 months | 4 months | 5 months | 6 months | 7 months |
| Market analysis | + | ||||||
| Business plan preparation | + | ||||||
| Registration of a package of documents | + | ||||||
| Obtaining Additional Permissions | + | ||||||
| Premises for rent | + | ||||||
| Repair work | + | ||||||
| Purchasing and stocking | + | ||||||
| Recruitment | + | ||||||
| Advertising activity | + | + | + | + | |||
| Opening | + |
As already noted, private kindergartens are becoming more common, especially in large cities. Places in the usual municipal kindergartens are sorely lacking, and not every family can afford to hire a nanny or governess. In addition, do not forget that the child needs communication in the children's team. For many, there is only one way out - to send the child to private kindergarten.
Business plan for a private kindergarten
Opening a private kindergarten, as well as the process of raising a child, is a very difficult and rather troublesome business due to the difficulties in obtaining permits and other restrictions (in particular, the requirements for the premises of a kindergarten).
The first step on the way to a private kindergarten is the registration of a legal entity and the selection of a room that meets all standards, the area of \u200b\u200bwhich will directly depend on the number of children in kindergarten. According to sanitary standards, one child should have at least 6 square meters. meters of area.
If we are talking about a large project, then the best option there will be a lease of the premises of the former state kindergarten from the local authorities. In this case, you will not have to pay for the refurbishment of the premises, since such a building already has a kitchen, halls for sports and music, bedrooms, etc.
When it comes to creating home kindergarten, then you should have a fairly spacious, bright room with a separate room (at least one) for children. Usually, a room is rented for a small private kindergarten. This may be an apartment, a cottage or renting a suitable area in any existing educational institution. For example, renting a four-room apartment will cost an average of 40-60 thousand rubles per month.
To obtain license for educational activities, you will need to develop educational programs, provide information about the teaching staff, obtain conclusions on the suitability of the selected premises from the SES and firefighters.
A private kindergarten should be equipped with special children's furniture, equipment for sports and recreational procedures, fire alarms.
The set of necessary equipment for organizing a private kindergarten includes special children's furniture, toys, sports equipment, dishes, kitchen equipment, bedding, medicines, stationery, teaching aids, etc. total cost equipment for a group of 15 children can be from 300 thousand rubles.
Of course, in a private kindergarten (unless we are talking about a home group), qualified teachers are required.
In addition, you must take care of the medical care of your little visitors and a balanced diet. Be prepared for the fact that these positions will be controlled quite tightly.
In addition to the above organizational issues, your private kindergarten business plan must include all the necessary financial calculations, which will be different in each case.
To necessary costs should include:
- the cost of buying or renting a property,
- the cost of repairing the premises (if necessary),
- the cost of the necessary equipment and inventory,
- Communal expenses,
- staff salaries,
- food expenses,
- laundry and general expenses.
The income will differ depending on the services and conditions of a particular private kindergarten. It is one thing if you draw up a business plan for an elite private kindergarten, and quite another is a small kindergarten for a group of 5-7 children of your friends and neighbors.
All parents understand that the education of their child must be dealt with from an early age. Therefore, the answer to the question, whether to send the baby to kindergarten or limit himself to home education, is more than 90% in favor of the first. And the next question is which garden to choose, private or public.
Recently, due to the increase in the birth rate, places in public kindergartens have become sorely lacking. And the middle class that has formed in Moscow over the past 10-15 years is increasingly giving preference to private kindergartens. When choosing them, parents expect that the quality of child care, conditions, nutrition and education will be much higher than in public kindergartens. Therefore, private preschool institutions have recently become more and more popular in our country. But to open them, first of all, you need a business plan for a kindergarten.
For an enterprising and talented organizer, this segment of the market provides educational services may be quite profitable business. It is not worth counting on super-large profits, because high-quality child care requires rather big expenses. There is little competition in this market. Demand exceeds supply.
Most of the market for private educational services are semi-legal mini-kindergartens, which are organized right in apartments and houses. In such an institution, sanitary standards are often violated, and the qualifications of the staff are in doubt. An example of such a home kindergarten is far from the only one in our country. There are very few legal home kindergartens that have all the necessary permits and comply with sanitation and hygiene standards.
Private kindergartens can be divided into several types:
- working from morning to evening;
- working around the clock;
- providing short stays.
All of them provide a full range of services for upbringing, education, comprehensive development, maintenance, care and nutrition of children.
If you follow the law, then educational activities in the territory of the Russian Federation can be carried out individual, registered as Individual entrepreneur(IP) and a legal entity. Entity must be registered in a non-commercial legal form. Registration is carried out by the Federal Registration Service of the Ministry of Justice of the Russian Federation. The term for consideration of the submitted application is 1 month. Further, it will be necessary to coordinate the specifics of activities with various authorities, register with the tax authorities, extra-budgetary funds (such as the compulsory medical insurance fund, pension and social), state statistics bodies. For reference educational activities must be licensed by the Department of Education.
To obtain a license, you must collect the following set of documents:
- premises lease agreement;
- data on teachers and the number of children who will attend kindergarten;
- documents that confirm the availability of methodological and educational materials;
- education program;
- articles of association;
- certificate from tax authority, which confirms the registration of the organization;
- extracts from the fire and sanitary services, in which it will be written that the kindergarten room meets all the standards for preschool institutions.
Getting a license is not easy. But if not, it can lead to criminal liability. If you position a kindergarten not as a private kindergarten, but as a developing or training center for children, then a long red tape with a license can be avoided. For such organizations, it is simply not required. But if it comes unscheduled inspection, problems cannot be avoided.
After receiving all required documents you need to check the written business plan for a private kindergarten again.
Search and arrangement of premises
Finding the right place for your space is not an easy task. SNiP imposes certain requirements on preschool institutions. Example:
- each child should have at least 6 square meters. m area;
- the presence of at least three rooms: a dining room, a play area and a bedroom;
- the height of the ceiling and window sills must comply with the standards;
- walls should be covered with moisture resistant paint.
Before opening a home garden, the owner should study the requirements of SNiP well.
Theoretically, a home kindergarten can also be opened in an apartment. Most of the private kindergartens in Moscow are located in apartments. But it is still better to give preference to a separate building. The ideal option is to rent the building of a state kindergarten, because the construction of such buildings took into account all the requirements that apply to the buildings of preschool institutions. Buying such a building will not work. City municipal authorities usually rent them out for several years.
In the rented premises, it will be necessary to make repairs, carry out all the necessary communications, install an alarm system, etc. In the toilet rooms, all plumbing must be adapted for children. To design a home kindergarten, it would be best to invite professional artist. For the normal development of children, it will be necessary to purchase children's furniture, toys, dishes, etc.
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Recruitment
Home kindergarten must have in its state:
- educators;
- nannies or caregiver assistants;
- medical worker;
- manager;
- cleaning woman;
- cook;
- security guard.
The higher the level of a private kindergarten, the more opportunities it has to expand its workforce. Such kindergartens can afford to hire a child psychologist, sports coach, teachers additional education etc. Many of these kindergartens focus on the author's methods of educational activities. The staff who will work in the home kindergarten must have a valid medical book, pedagogical education, experience working with children and, most importantly, love children.
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Organization of meals for children in home kindergarten
Catering will require a separate room and the necessary equipment for cooking. Nutrition should be varied, thoughtful, balanced and comply with all applicable standards.
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