Demand for children's centers. Factors to Consider Before Opening. What is the difference between a child development center and a kindergarten

29.04.2020

Many aspiring businessmen are interested in how to open a children's development center from scratch. The number of such organizations is constantly growing, which, in turn, attracts entrepreneurs. This direction is promising for investment. Below is an example of a business plan for a children's development center for preschoolers.

According to VTsIOM, more than half of Russian children attend clubs, courses and other educational institutions. In 2017, in Russia, about 54% of children or 15.2 million people attended various kinds of developmental and educational activities, in addition to kindergartens and schools. Preschool education children under 7 is a promising niche for business.

Brief description of the project (calculation for the city of Kursk)

Starting investment: from 800,000 rubles.
Payback period: at least 10 months.
Annual net profit: about 638,000 rubles.
Break even point: 2-3 months

Project Summary

Idea: opening a children's development center from scratch, focused on families with an average and above average income. Organizational form: individual entrepreneur or LLC.

Project Goals

Receipt stable profit by providing educational services.
Satisfaction of the middle-level consumer market.
Creation of a competitive environment in the field of educational services.
Full development of preschoolers in the children's center.

The target audience: residents of the city aged 25 - 45 years, with children under 7 years old, with an average income, flexible hours, but high employment.

Average number of visitors per day: this type of business depends on seasonality. in summer and in new year holidays There has been a significant decline in activity average population groups are reduced from 15 people to 2 - 4. From September to December and from February to May, the number of people wishing to send their children to a development center is growing.

The Children's Center offers the following courses:

Location: a room of about 65 sq.m., next to a children's store, clothes for mothers or a school, but not in the city center, but not far from it. In houses that are not far from the metro (no more than 20 minutes walk from the metro to be able to walk).

Working hours: from 8:00 to 19:00.

The project is financed by own funds in the amount of 800,000 rubles.

scheduling

Business plan children's center development begins with the foundation - the formation calendar plan. The project manager and founder draws up a step-by-step description of all steps with a detailed study of the deadlines and tasks that are solved sequentially. An approximate business map of the project, designed for 3 months, is presented below.

Calendar planning for the launch of a children's development center

Children's club business plan: organizational and legal framework

The choice of organizational and legal form is an important stage in planning the future business. For a small enterprise, an individual entrepreneur or a company with limited liability(OOO). The legislation does not prohibit registration and joint-stock company, but for a small business, this form is inappropriate.

Currently, both individual entrepreneurs and LLCs can obtain an educational license. Previously, only non-profit organizations(NPO).

Legal aspects.

Collection of documents.
Filing them in tax authority at the place of residence.
Pick up the finished kit no earlier than two weeks later.
Choice of taxation system.
Collect additional documentation: a lease agreement, hiring staff, approvals from the administration, agreements for security, garbage disposal, food supply, disinfection, etc.), agreements with fire services, as well as certificates of teachers for qualifications.

After deciding on legal form of your future enterprise, you can begin to calculate the investment. Below we consider in more detail the business plan of the children's development center with calculations.

Production plan

It is important to clearly state in the business plan of the child development center the requirements for the premises of the future company. It is desirable to choose a room in a place with high traffic or closer to the city center.

The area of the premises is not less than 65 sq. meters. The advantage is the game room and the teaching room. It is also necessary to provide a separate bathroom and a room where parents can wait for the completion of classes. Remember that when renting a room, you must be guided by the norms of the SES and fire authorities (rules fire safety(PPB 01-03) and SanPiN 2.4.1.3049-13).

You can not create a children's club:

in the basement, semi-basement;
on the ground floor.

The room must have:

separate entrance;
convenient entrance.

When drawing up a business plan for a children's development center, pay attention to the availability of parking spaces for cars.

Equipment for a children's development center

An approximate list of the main equipment that will be needed to open a development center for preschoolers is presented in the table.

State formation

To start a children's center for preschoolers, select qualified staff.

Be sure to write job descriptions and adapt the staff for further well-coordinated, efficient work. We recommend further expanding the staff and hiring a PR manager for your team, and outsourcing bookkeeping. This will allow you not to waste time and effort on calculating salaries and sending reports to the tax office, but to concentrate on business development. When outsourcing, it is important to choose a reliable company with a good reputation, such as, whose accountants have more than 20 years of experience.

Advertising campaign

*The calculation was made taking into account the costs at the initial stage of the project. Monthly advertising costs do not include the production of a sign with the name and the production of additional banners.

Investment plan

It is important to take into account seasonality, staff qualifications, customer service, possible changes in food prices (if the program provides for children to stay in the center for more than 4 hours), rent, salary. Set aside at least 15% for additional and unforeseen expenses: lawyers and more.

When calculating costs and benefits in your business plan, take into account the strong influence of seasonal factors on this type of business. In the cold season - the winter period, take into account the New Year holidays and the center is not very busy. In the summer months, you will also expect an outflow of customers, which means that the profit will be minimal. Maximum demand for class attendance:

from September to December;
from February to May.

Planning expenses for the starting month and income for the year

Revenues for the year range from 638,000 rubles.

Expenses - 800,000 rubles for opening.

For equipment: 350,000 rubles.
For salary: 180,000 rubles.
For advertising: 83,000 rubles.
For rent, lawyers, security: 119,000 rubles.
Additional expenses: 68,000 rubles.

Possible risks

The main factor is low demand from clients and teachers. Teachers create a reputation for the center outside the walls of the institution, the image and effectiveness of the word of mouth depends on the quality of the educational services they provide. The latter is especially effective in small towns with a population of up to 500 thousand people. It will also work against you if you recruit insufficiently qualified personnel. In addition, you will have to take care of favorable working conditions for staff so that personnel do not go to competitors.

Three months of accounting, personnel records and legal support FREE OF CHARGE. Hurry, the offer is limited.

Most modern parents at least once in their lives used the services of a variety of children's development centers.

Surveys show that in almost all large cities more than half of parents with children aged 8 months to eight years are going to take or are already taking their kids to special developmental classes.

If until quite recently visiting such centers was quite expensive, today such services have become available to most people with an average income. It is for this reason that owning your own developmental children's center is enough profitable business.

Despite the fact that there is fierce competition in this segment, opening such a business is quite a profitable and attractive investment. Money due to the fact that there are more small children every year, and there are not enough good pre-school child care facilities for everyone. If you said to yourself: “I want to open a similar center!”, then you will have to thoroughly prepare.

Video about the opening of a children's development center

What do you need to open?

Before you open a children's development center, you need to conduct a small marketing research which is best entrusted to a specialized organization.

Marketing research

If you do not want to spend money on professional advice, then the study can be done on your own. You need to find out the number of such organizations in your area or city.

You can interview potential customers, ie. parents in clinics, playgrounds and gardens.It is recommended to ask questions about where it would be more convenient for them to take their babies, as well as what kind of developmental programs they are interested in. the main objective survey - to find out what exactly they are guided by when choosing a children's center.

Registration

Recently Released new law"On Education", which allowed individual entrepreneurs officially hold educational activities if there are employees with a pedagogical education. Now, to open a children's center, it is enough just to open an individual entrepreneur and obtain a special license.

To do this, you either need to have a pedagogical education yourself, or hire employees with such qualifications.

In addition, you will need to develop a program according to which your institution will work, and submit it to the education department.

Children's development center from scratch

To organize a developmental center for children, you will need suitable premises. Most start-up entrepreneurs prefer premises with a small area - 50 m2.

Location

The main criteria to be followed when choosing are its location (preferably in the city center or in the center of a large residential area), the minimum need for repair work, as well as the availability of a place where parents can wait for the completion of classes and a bathroom.

The choice of the location of your children's center directly depends on the target audience for which your institution will be designed. And also on convenience and your preferences.

Before you rent a room, you need to assess your own financial capabilities. If your children's center claims to serve wealthy parents, then it must have excellent repairs, highly qualified teachers and a professional administrator. Be prepared that this will cost you dearly.

Remember that a premium class establishment simply has to be located in the central part of the city, so renting a room will be quite expensive.

If you decide to open a children's center with a low cost of services provided, then you can rent a room on the ground floor of a multi-storey building in one of the city's residential areas. You should decide in advance in which particular area it is best to open a children's center, while taking into account the distance from your place of residence, the presence of direct competitors and the solvency of the population.

The area of rented premises directly depends on your tasks and goals. As a rule, the area of the training room should be at least 30m2. Good place for kids club are shopping malls and office buildings.

The main requirement for the rented premises is its location on the ground floor so that the kids and their parents do not have to take the elevator or stairs.

When organizing a children's club in mall or an office building, several study rooms will be required, as they are likely to have a small area.

In addition to the main premises, a children's early development studio should have a waiting room. Some managers, trying to save money, try to do without such a room. In this case, parents will have to wait for their children on the street and most likely they will stop going to your institution.

Thus, taking into account the training room, the waiting room and the bathroom, the area of the children's center should be at least 50 m2. If you do not have the necessary amount to rent such a room, you can open a children's center consisting of one study room, but this will significantly limit the scope of services provided.

Recruitment

For the correct opening of such an institution, qualified personnel will be required. This applies not only to teachers, but also to administrators.

Statistics show that professional administrator much easier than a teacher who understands and loves children, and who will also be able to captivate with classes and find an approach to each child.

For the position of administrator, who will receive visitors, answer customer calls, schedule all classes and solve other organizational issues, you can take recent graduates or students.

You will need at least two administrators to work in shifts. At the beginning, you can perform the duties of an administrator yourself until you find a suitable candidate. With qualified teachers, the situation is much more complicated.

Professional teachers with experience in preschools or schools will cost significantly more than administrators. In addition, it is worth remembering that having a diploma of higher education, diplomas and certificates does not guarantee that the teacher will be able to find a common language with the kids and will not discourage them from visiting the training center and developing.

Practice shows that graduates of the pedagogical challenge can quickly find a common language with children and ensure more effective development of the child than more experienced teachers.

Interviewing all potential employees is best done in person. Be sure to pay attention to appearance applicants, as well as their communication style, try to evaluate their initiative, dedication to work and innovation.

In some cases, mothers of babies apply for the place of teachers. They do not have a specialized education, but they are fond of a variety of developmental methods and attend various seminars and courses, as well as new trends in the field of preschool education. Having an appropriate diploma is, of course, very an important factor, but in some cases it can be neglected.

Furnishings, equipment

You will also need to purchase furniture and a variety of types of equipment depending on the types of services you intend to provide. You will also need furniture for the waiting room so that the parents of the children feel comfortable.

All purchased equipment must be made of environmentally friendly materials so as not to harm the health of children.

Toys and Consumables

To operate a children's development center, you will need a variety of toys, such as constructors, cubes, mosaics, puzzles and pyramids. They must be of high quality so as not to harm the health of children. In addition, you will need a variety of materials, such as notebooks, albums, cards, felt-tip pens, etc.

You can buy such items in bulk, because they quickly become unusable. Look for suppliers on the Internet, ask your friends. This will help you save a lot.

Attracting clients

Children's centers are different types. You will have to determine on your own what types of services you are going to provide, it will directly depend on which clients you will have to work with.

Profile selection: additional classes or replacement for kindergarten

The most optimal areas in the activities of such centers are preparing children for school, as well as developing skills that are useful for the future life of the baby, such as communication skills and leadership qualities.

If you plan to carry out classes with groups of kids once or twice a week, then a small room is enough. This is convenient for mothers on maternity leave - they are engaged in a useful activity with a child, but it is not expensive.

The developmental center, in which the children will be all day, will require an additional bedroom, kitchen and increased staff. In this case, your studio will be called a private kindergarten, and, therefore, you must arrange it accordingly: with all the necessary certifications, permits and commissions. To start an educational career, this is a troublesome and not entirely acceptable option.

Developmental methods

You will also have to choose which developmental methods you will use in your children's center. It is recommended that you independently master the basics of child development methods in order to choose the most suitable option and have the opportunity to control the educational process.

The most common methods that ensure the development and creativity of the child are:

systems of N. A. Zaitsev,
waldorf method,
Glen Doman System,
Montessori method.

With all the abundance of pedagogical technologies, the best results are obtained by a combination of several methods and an individual approach. It's great if your employees have both theoretical training in this matter and are able to create something of their own on this basis.

Advertising

Do not forget about advertising. At the initial stage, to attract customers, you can use the distribution of leaflets, posting ads, as well as advertising on the Internet on thematic sites and forums. In addition, the growth of the client base is facilitated by free classes, as they allow parents to decide whether your center is suitable for them or not.

Nothing will bring more clients to your center than showcasing your abilities and word of mouth. As an option: take part in any social events with your pupils. Or hold an open thematic lesson on the playground.

Business plan

Issue price

So, let's calculate the starting costs. First of all, you will need:

to rent a room and carry out repairs there ( from 150 thousand rubles),
purchase necessary equipment (about 200 thousand rubles),
buy toys and expendable materials (from 80 thousand rubles).
For the salary of an administrator, teacher and cleaner, you will have to spend approximately 65 thousand per month,
utilities will cost you about 15 thousand rubles.

In total, the first month of your children's center will cost about 510 thousand rubles.

Benefit

The average cost of a subscription for eight visits is about 2,000 rubles, or 250 rubles per visit.

Given that the attendance of an average children's center operating in two shifts is thirty people per month, the average income is 30 * 250 * 30 = 225,000 rubles.

Thus, the full payback of the children's development center comes in about a year.

The nuances of the work of the children's development studio

Is it possible to open a child development center in an apartment?

If you want to save money, you can organize your own children's center in your own apartment. The only downside to this approach is that if you work with children at home, you won't be able to take on many clients due to the small amount of available space.

The other side of the coin: the SES authorities may refuse to issue you a permit. Then either deal with the children "underground", or bring everything in line with the instructions of the inspectors.

Age categories of children

As a rule, children in developmental centers can be divided into three main categories:

Toddlers who are not yet in kindergarten can visit your center in the morning.
Older children will come to you after 18:00, since that is the time they are taken from preschools.
Pupils lower grades- additional classes can be offered for them foreign language, art lessons.

Opening by franchise

A good option to create own business is the opening of a franchise children's center. Thus, at the initial stage, you will not have problems with customers, because thanks to famous brand visitors will trust you. In addition, you will definitely be helped with teaching materials and developing equipment.

However, for such "courtesy" you will have to pay tribute regularly. This is about 15-20%. Consider all aspects of such a job well before agreeing to it.

A child development center can be a profitable business for its owner. But a person who does not understand anything in the upbringing of children should not be led by him. This is a very complex industry. Opening such a center must necessarily be at least a little enthusiastic about their work.

Today, goods and services related to children in one way or another are gaining more and more popularity. One of the first places in this area is occupied by preschool development centers. Due to the catastrophic lack of places in the state, as well as their widespread dilapidation and impoverishment, various developmental centers for kids are a great idea.

That is why many mothers, who are concerned about the lack of quality development of their children, and who are also looking for opportunities to earn money "on the job of a child," are increasingly thinking about how to open a children's center. What needs to be done for this in the first place and how much effort and money will have to be spent at the initial stage. We will try to answer these and many other questions in this article.

We analyze the market

So, you have decided to open a children's development center. Where to start and what to pay attention to first of all? As in any other business, it is best to start with an analysis of the existing service market. In order for the upcoming enterprise to be successful, first of all, you need to carefully look around and soberly assess the presence of potential competitors. Before opening a child development center, find out if there are such institutions in your area:

State kindergarten. The advantages of such an institution include the relatively low cost of services and the fact that children are supervised all day long. Disadvantages - a large number of kids in the group, which negatively affects the quality of assimilation educational material. In addition, the qualifications and level of interest of educators often leave much to be desired.
From the good - small groups and high interest of teachers. The negative is the high level of pay.
Sport sections. A rather narrowly focused development, besides, children are usually accepted there no earlier than from the age of three or four.
Fitness clubs. Approximately the same as sports clubs, but the cost of attending them is much more expensive.
Circles in various interest clubs. The advantages include low pay and the ability to often change direction - if you didn’t like one thing, we’ll try another. The disadvantages include the “age limit” - such institutions usually accept children no younger than 4-5 years old. In addition, the pedagogical level of the team does not always meet the expectations of parents.

If you already have enough of the above in your area, consider whether you can offer your customers something that will withstand quite a lot of competition.

How to open a children's development center: a business plan

As you know, any good business begins with careful planning. Of course, compose detailed business plan within the framework of this article, it will not work, because each region, city and village has its own prices, and everyone has different starting opportunities. But a few general recommendations can be considered. Before you open a children's development center from scratch, you need to:

develop the very concept of the business - think about what services you will provide;
prepare and issue all permits;
select and issue documents for the premises in which the center will be located;
purchase the necessary equipment, teaching aids, toys, and so on;
determine which specialists can help you in your work, arrange a casting for recruitment;
conduct a competent advertising campaign, arrange a presentation of a new development center;
establish a workflow, eliminate minor problems that cannot be clarified until the center has started working;

Now let's dwell on some of these points in more detail.

Choose a room

Of course, the choice of premises will primarily depend on your financial capabilities and the availability of proposals. However, those who already know exactly how to open a children's development center from scratch can confirm with confidence that there are several mandatory requirements that must be met when choosing a room.

If you do not plan to open a full-fledged kindergarten, even with a mini prefix, then a room with a total area of 50 to 100 m 2 is quite enough for you.
Pay attention to the height of the ceilings - at least 3 m.
The room should be divided into several isolated rooms: a locker room / reception area, a place for conducting classes, a games room, a toilet / washbasin. If your center is designed for long-term stays of children, you should also provide a separate room for sleeping and eating, as well as a room for service personnel.
The decoration of walls and ceilings in all rooms should be such that regular wet cleaning can be carried out. Ordinary paper wallpaper won't fit, needs to be repaired.
In bedrooms and playrooms, the temperature regime must be observed - 19-21˚С.
All switches and sockets must be located at least 1.8 m above floor level.
The room must have a fire exit and be removed from the housing stock.

Hiring staff

Before you open a children's development center from scratch, think about what services you will provide. We can say that recruitment is the most important stage in the opening process. How skilled and dedicated your employees are will determine whether your center will be successful and popular. The minimum set of employees you will need looks like this:

director/manager;
accountant;
teachers / educators by the number of selected areas;
assistant teacher / nanny;
nurse;
security guard;
cleaning woman;

If you plan to organize meals, you will also need a cook and a dishwasher. Of course, in order to save money, employees can work part-time: a security guard, for example, can perform the duties of a plumber and electrician, and a nanny can combine babysitting with the work of a dishwasher. If at first relatives can help you as attendants, then the selection of teachers (educators) should be taken with special attention. If the kids are bored in the classroom, and the mothers remain dissatisfied with the level and speed of development of their child, your center will very soon be left without a clientele.

Advertising

Now let's move on to the next step. What else needs to be done to open a children's development center? How to start attracting clients? Well, of course, with advertising, it is known to be the engine of trade.

Of course, it all depends on your financial capabilities, but in general terms, methods for attracting customers can be as follows:

colorful leaflets-invitations (distribution on the street, you can agree with the teachers and leave them in the locker rooms of kindergartens or in clinics);
banners and banners on the streets of the district;
advertising in transport (routes passing through your area);
events with the invitation of animators for residents of the microdistrict, at children's playgrounds;
creation, development and promotion of your own website;
creation of a group in social networks and forums of the region;
viral advertising;
advertising on a local TV channel or radio station;

Payback period and profitability

Before opening a children's development center, it is necessary not only to study the activities of competitors well, but also carefully calculate the costs. The main monthly expenses will be as follows:

rent of premises, utility costs;
wages of hired personnel;
taxes;
security during the day and at night;
There are also one-time costs:
indoor repairs;
purchase of furniture, toys and sports equipment;
the cost of processing a package of documents and permits from various authorities (SES, firefighters, etc.);
purchase of household and office equipment (boiler, TV, computer, music center, etc.);

Based on the experience of people who have already opened such centers, we can say that, depending on the region in which you live, the total costs can range from 50-70 thousand rubles (UAH 20-25 thousand) to half a million (UAH 150-160 thousand). UAH). The payback of such projects is estimated at the level of 2-3 years, and the profitability is 20-25%.

So if you dream of quick profits and high incomes, you should look for another way to achieve what you want.

How difficult is it to open a children's development center for a franchise

If all of the above seems too complicated for you, and you are still afraid to take the first step, you can consider purchasing a franchise. This means that for a certain fee, an already existing and successfully operating company will provide you with all its developments. You will only have to repeat the path you have traveled step by step. The specialists of the franchisor (the one who shares their experience) will accompany the opening of the center from the first to the last day, they will bring you, so to speak, “to the result”.

So, what does it take to open a franchise children's development center? On the Internet you can find a lot of offers, it remains only to carefully study them and choose the most suitable for yourself. At the same time, be sure to carefully study the terms of the franchise, as some companies may put forward conditions that may subsequently be unacceptable. For example, it may be too large monthly deductions (royalties).

What you need to open a center in Russia

Before you start your work, you need to formalize everything and obtain the appropriate permits. Here is a list of what you need to open a children's development center:

register individual entrepreneurship;
choose OKVED codes suitable for your it can be: 93.05, 85.32, 92.51, which means personal services, care and supervision of children and the organization of club-type establishments, respectively;
register and open a bank account;
register (register) tax service at the place of residence;
choose a taxation system - in this case, many advise choosing the simplified tax system, this allows you to significantly save on the services of an accountant;

If the activities of your institution will be related to education, then in order to open a children's development center, you will additionally need to obtain a license. This is a rather troublesome business, but there is one unwritten rule here - if the full official name of your center does not contain the words "educational", "educational", you can not issue a license. But it is best to get the advice of a qualified lawyer for each specific case. It is not so expensive, but it will allow you to avoid troubles and fines in the future.

Features of opening a center in Ukraine

To be honest, the opening of such a center in Ukraine is not much different from the Russian counterpart. The biggest difference is that it is quite difficult to open such a center without issuing a license. Therefore, before opening a children's development center in Ukraine, it is necessary to get legal advice. Most often, it is advised to choose the following OKVED codes:

47.90 - retail outside the store;
96.06 - provision of other individual services;
93.29 - organization of other types of recreation and entertainment;

In Ukraine, you will also have to register a private enterprise, or rather, an FLP - an individual entrepreneur. For work, it is best to choose the second group of taxation, so you have to pay less taxes. And one more small nuance: in Ukraine, the contract for hiring employees is tripartite - they must be registered at the employment center.

Now you at least in general terms know how to open a children's development center from scratch. At the end of the article, I would like to add a few useful tips, which will help you save some money and reduce the payback period of a young enterprise.

If you have chosen "unlicensed" OKVED, do not write to work books employees "teacher" or "teacher". It is better to use the wording “consultant” or “instructor”, the same applies to the employment contract.
Come up with a zest for your center - something that will distinguish it from other similar establishments. For example, let only you have clowns performing every first day of the month, or in the month when the child has a birthday, he will be given a discount on the subscription. Anything, as long as people remember it.
Conduct monthly/quarterly parent surveys. Find out what other skills they want to develop in their children, for which they are willing to pay extra. Maybe moms want to invite a children's yoga instructor, but they are not interested in classes with a French teacher.
In order to partially recoup the cost of renting a room, you can sublease part of it hourly for classes with a psychologist or speech therapist.
Introduce a bonus system of invitations according to the principle: "bring 3 friends and get a discount for the next month." This will allow you to provide your center with an additional influx of visitors.

And, of course, love your new undertaking. Remember: in order to open and successfully develop such a center, first of all, you need to love children.

Parents always worry about the harmonious development of children at any age. Therefore, the business idea of creating a development center is very relevant for any city. Many parents are happy to take their fidgets to various specialized institutions that contribute to the intellectual and emotional development of children.

With a competent approach, a children's development center will be a good way to invest. Despite the long process of registering a business, lengthy preparation for opening, high competition, this project is different high profitability and can bring a very serious income.

Relevance of the business idea

Today, children's development centers are a fashionable line of business. Young parents are ready to spend money on the development of their fidgets, so with a properly designed marketing strategy, qualified staff and well-equipped premises, you can count on excellent profits.

This business idea is of particular relevance in large cities, where it is a serious problem to arrange children in a kindergarten. Today, about 1.5 million Russian children do not have enough space in kindergartens, according to government statistics.

The business plan of the children's development center will help to organize entrepreneurial activity, calculate costs and find strengths that will favorably distinguish it from competitors.

In order for the rule to make up the financial part of the project, it is necessary to decide on the format of the business. How many staff, specialists and areas can your center offer? Based on these parameters, the room should also be selected.

Mini format.

This is the simplest version of the project, which provides for classes for young pupils in certain areas.

Parents choose such centers in order to pay attention to learning in a certain direction. For example, it can be classes with a speech therapist, a psychologist, classes before entering school.

minimum investment;
no need to make corporate repairs, purchase expensive furniture, appliances;
fast return on investment.

small profit;
it is difficult to find a room that would be rented at certain hours (in the evening or on weekends).

Children's studio.

The children's studio is the most common option for parents, as it allows children to develop in various directions.

there is no need to make expensive repairs;
minimum costs for equipment and furniture (often the landlord provides all this for rent).

small income;
a wide range of areas.

Premium level.

This center allows the child to leave in it is no longer just for class. The center can work in various directions: gaming, training, sports. At the same time, on the basis of such a studio, it is advisable to organize meals so that parents can safely leave their children for 5-6 hours.

The only drawback of this format is the high cost of repairs, rental of premises, purchase of furniture and equipment.

In addition, to organize the activities of such a studio, you will have to spend a lot of time recruiting staff, because you will need very good specialists - educators, teachers, psychologists, speech therapists, dance and drawing teachers.

In order to recoup the business, it is necessary to put a considerable price, and this, in turn, will cause new difficulties in finding a client.

A well-written business plan will help you successfully implement your project. A plan will help you calculate your efforts and organize activities to achieve success.

Business plan to disclose the following questions:

market analysis and capacity;
composition of the main competitors;
approval of the range of services;
the planned number of small pupils;
profitability and payback period;
purchasing resources.

The difference between a children's development center and a kindergarten

In order to correctly determine the general direction and concept of the business, it is necessary to clearly distinguish between such two concepts as a kindergarten and a development center. Today, the market for these services is quite saturated and private clubs child development interact on a par with state gardens.

The main difference between an ordinary kindergarten and a developmental center is the staff's approach to raising children. If the key role of educators in municipal kindergartens is to look after children, then here the specialist has a huge responsibility for the development of the child.

Here, with young students, they are not just engaged, but develop them in a certain direction. Each center may have its own specialization:

drawing;
dancing;
singing;
maths;
development of abstract, logical thinking.

Besides, strong point project can be a swimming pool, puppet theater, computer or sports class.

The business plan of the children's development center is step by step guide, which will allow you to implement the idea in the near future and correctly calculate the costs and income from entrepreneurial activity.

By compiling such a document, a businessman has the opportunity to look at the strengths and weaknesses of the project from the outside, develop the center to the smallest detail, think over the general concept, form style, basic requirements for personnel and search for premises. This will allow you to choose the right marketing strategy, identify the main competitors and correctly draw up a pricing policy.

It is with the analysis of the market environment and planning that any entrepreneurial activity should begin.

Given the high level of competition in this niche, it is very important to choose the right direction that will distinguish your project from other players.

You can go according to the usual scheme and take as a basis the developed popular program, according to which thousands of schools in Russia and abroad work. This is the method of Maria Montessori. But experts recommend not copying other people's ideas, but focusing on identifying your own individual traits and making them your corporate identity.

If your teachers offers interesting ideas on the implementation of an individual program - do not stop them.

Video. Montessori Training Center

Market analysis

Before starting, you need to analyze the market and identify the target audience. The more accurately potential customers are identified, competitors are analyzed and a strategy for the development of the institution is developed, the faster business will start generating income.

It is best to analyze competitors yourself. To do this, it is enough just to visit such centers, to identify the pros and cons of each. Pay attention to the style of the interior, the list of services, work schedule, number of staff, location of the center.

When determining the format of a business, it is necessary to answer key questions:

the number of children who will be engaged in the center;
children's age;
professional level of teachers;
number of groups;
the main activity of the center;
work schedule and class schedule.

One of the key external risk factors for any business is competition. It is on its level that the possibility of promotion in the market, attracting customers, etc. depends. Many beginners make a serious mistake by ignoring this external factor, in which they make a serious mistake. This does not allow you to correctly correlate the potential of the business and assess its weaknesses.

Of course, you will not be the pioneer of a children's club, but an analysis of the main players will allow you to correctly determine the location of the center, draw up a work schedule and group schedules. It will be difficult to compete with a children's learning center that is open on weekends and evenings at a time when you only offer weekday daytime.

SWOT analysis

At the stage of market analysis, it is important to perform a SWOT analysis of a children's development center, which takes into account external and internal factors that affect the success of the firm.

Strengths

the possibility of an individual approach;
a wide range of services;
advantageous location;
relevant and original ideas;
excellent level of service;
minimum investment.

Weak sides

lack of experience in the market;
strong competition;
absence regular customers.

Capabilities

attracting investors and expanding the range of services;
attraction of highly specialized specialists.

price fluctuations or dumping by competitors;
emergence of new directions from competitors;
low demand during holidays and vacations.

In addition to this plan, make a table that will allow you to analyze and identify the risks and opportunities of the project.

Examine the factors of competitiveness according to the following criteria:

individual approach to clients;
range of services;
price policy;
reputation;
location of the children's development center;
the level of qualifications of teachers and their profile among competitors;
number of rooms;
lesson schedule.

The correct definition of the target audience is one of the most important and difficult stages in the planning process. The choice of premises, the selection of the business format and the setting of prices depend on this.

When opening a children's development center, it is important to understand who your services will be designed for: economy category or premium. The number of specialists, the level of repair, the choice of premises and service depend on the correct definition of the target audience.

An analysis of the competitive environment will help determine in which price segment there is a shortage and it would be advisable to occupy this niche.

Conventionally, customers can be divided into three groups:

Wealthy families. For such clients, it is important that they gave their child only at the most best center, to the most qualified teachers, so they are willing to pay a lot of money. By choosing this group of people as the main target audience, you can count on a good income. Just keep in mind that the amount of investment must be appropriate.
Average wealth. This the target audience will ensure the stability of income. As a rule, such clients clearly know what they want and are ready to pay for highly qualified staff, for quality service.
Parents on a budget. This audience will not allow you to make good money, but investments here can be very minimal.

organizational plan

To open the center, registration will not be enough for you individual entrepreneurship, since this type of activity does not have the right to provide training services. Therefore, it will take time to register an LLC.

It is important to choose the codes correctly so that there are no problems with the tax service in the future.

You can choose codes among the following items:

code 85.32 - it should be registered as the main one;
code 92.51;
code 93.05 - allows you to provide "other personal services".

As for the taxation system, you should immediately choose a simplified one (STS). After that, you need to open a bank account.

You should also sign contracts for:

garbage disposal;
disposal of lamps and disinfectant.

If the spectrum of the Center's service includes the direction of classes with kids preschool age You must also obtain special permission for this.

To obtain such a License, you must have the following documents:

LLC registration certificate;
a document confirming tax registration;
The charter according to which the center operates;
a lease agreement for premises;
medical books of employees;
permission from the fire service and the sanitary and epidemiological station;
provide a list of literature for the development of children of different school ages.

The issue of paperwork also includes moments with personnel. Do not forget that everyone must have a medical book. Teachers and educators must have appropriate certificates and diplomas. You will also have to spend a lot of time visiting the sanitary service, fire inspection for issuing permits.

Experts recommend immediately opening a children's studio with minimum set documents, and then, in the process of activity, add new directions and open the corresponding codes. To save time and effort on the preparation of all these documents, you can seek professional help from lawyers.

Room search

The premises are the most important point in this project, on which attendance and income depend.

For a small development center that will offer services for the development of speech, memory, logic, thinking, etc., a room with 5-6 separate rooms will suffice.

These will be game rooms where specialists will be able to conduct classes with children.

In addition, it is necessary to organize a common reception area where parents can expect small students.

It is advisable to immediately rent the premises with the possibility of subsequent redemption. The total area of the center should be at least 160-170 square meters.

The best solution is to rent a state-owned municipal building, which was previously intended for educational purposes. Perhaps in this case, most of the costs will be repairs, but the rent itself, as a rule, for such properties is small.

You should also pay attention to real estate in a residential area. Many novice businessmen make a common mistake by renting only in the center. However, the inflated price and difficulty of bringing a child to the city center for each lesson can be a serious reason for the slow influx of customers.

It is much easier for parents to send their child to a center located in their neighborhood than to get there an hour or two through traffic jams.

To be purchased as optional equipment:

sports and game equipment;
safe toys;
sets for creativity (constructor, sand, children's chairs, dishes).

Depending on the format of the children's center, you can choose a room in the city center or in a residential area. One of the main requirements will be a large cross-country ability of people and transport accessibility.

Pay attention to whether there is parking nearby and how convenient the access for cars is. Parents should be comfortable bringing their children. The presence of developed infrastructure in this area will have a positive impact on business. Many shops, salons, children's boutiques attract a large number of children.

Also, when choosing a room, you need to pay attention to the following factors:

rental price;
long-term lease;
the possibility of rental holidays - in the summer, as a rule, training centers cease their activities;
Are utility bills included in the rent?
permission to repair and redevelop the premises;
permission to place outdoor advertising.

When choosing a room, consider the following points:

Ceiling height must be at least 3 meters.
No matter how many services you provide, in addition to the main room, there must be a separate room in which children will change clothes, parents will expect their fidgets;
Ceilings, floors and walls must be free of gaps. Of course, you will have to do cosmetic repairs. But it is not advisable to rent a room and immediately spend a lot of money on major repairs.
The room should have good ventilation and in no case be a basement. Also desirable for big center- the presence of a spare entrance. Perhaps the fire inspectorate will pay attention to this factor and, in its absence, will not issue a permit.
Electrical appliances in rooms of this type should be located at a height of 1.7 meters. If the location of the devices does not correspond to the norm, then you will have to spend time and energy moving the sockets during the repair.

Repair and style of the room

To open a children's development studio, it is not enough just to purchase stationery and books.

From furniture you need to purchase:

tables and chairs;
lockers for clothes;
office furniture.

Furniture should be safe for children, reliable and strong. It will be optimal to order the manufacture of furniture to order. This will allow it to fit ergonomically into the space and create a general concept.

From toys and other things:

constructor;
educational toys;
materials for training;
albums for drawing, coloring, paints;
consumables for training;
handouts and textbooks.

In addition, for the work of the center it is necessary to purchase office equipment.

Personnel search

The staff of the children's development center is a key success factor, so be very careful in the selection of specialists.

Of course, the location of the center, its style, the level of advertising will play a very important role, but over time, customers will go to the qualifications of specialists.

In organizing such a business, a corporate identity plays a very important role, which is expressed in small things. In order to give the center a general style orientation, it would be wise to order work uniform for all staff, which will be in the same color scheme with interior.

In addition to professional skills, pay attention to the approach of the teacher to the child, his manner of communication. Answer yourself the question, would you yourself give your child to be raised by this teacher or not? It is desirable that teachers be able to work with groups different ages even with the smallest ones. This will allow you to choose a universal composition that can replace each other during holidays, holidays, sick days.

When hiring staff, use the services of recruitment agencies or experienced psychologists. Since the mere presence of a document confirming the level of education of a specialist will not be enough. You select caregivers and teachers, so you need to be sure of their communication skills, ability to get along with children, resolve conflicts, etc.

What are the responsibilities of staff? Of course, this list is largely regulated by the format of the institution. If the center is designed for a long stay of children, then:

feeding children;
education and development;
child safety control
conducting general education classes,
holding holidays.

Regardless of the scale and format of the business, the following core staff will be needed:

administrator;
educators;
cleaning woman;
teachers;
psychologists;
security guard.

As the flow of clients expands, it will be necessary to expand the main staff of teachers.

It is also necessary to consider the moment associated with the provision medical services. Given the increased risk, it is necessary to keep one nurse on staff, or have a patronage nurse from a private medical center. The duties of a specialist will include examining children, providing first aid medical care and provision of preventive measures.

It is also important to think about the moment with the nutrition of children. If the studio is designed to provide services not only of a temporary nature, then you will have to take care of how and what to feed the kids.

The duties of the cook will include the preparation and distribution of food (four meals a day for groups whose work exceeds 8 hours).

If the studio format provides for a lesson for 3-4 hours, then you can simply organize a separate room with tables and chairs where children can have a bite to eat. It can be both own breakfasts and ready-made meals (buns, juices, cookies, etc.).

Financial plan

Given the main workflow for 9 months, the payback period for this project will be quite long. As practice shows, investments pay off within 3-5 years.

Below we provide an approximate scheme of costs for the implementation of the project, designed for the work of 6 groups (30 children).

The main expenses for launching a children's development center include:

rent of premises for a year - 500 thousand rubles;
repair and redevelopment - 250 thousand rubles;
purchase of furniture - 100 thousand rubles;
advertising sign - 30 thousand rubles.

TOTAL: 880 thousand rubles.

Current expenses:

staff salary - 90 thousand rubles;
utilities - 20 thousand rubles;
other expenses - 10 thousand rubles.

TOTAL: 120 thousand rubles

The amount of costs largely depends on the form of doing business and on the region of location.

10 thousand * 30 = 300 thousand rubles.

To increase income, you can enter individual lessons with specialists, additional destinations in drawing, teaching music, choreography, modeling, etc.

A fairly promising direction today is temporary stay groups, where each lesson can consist of different children. As a rule, such classes are aimed at developing logical thinking, teaching games. It is advisable, in order to attract customers, to arrange interesting master classes, to which various specialists are invited.

Also, the following activities can become additional income items:

organization of holidays - 20 thousand rubles;
cooperation with photo studios and children's shops (affiliate program);
sale of educational materials and toys - 10 thousand rubles.

This will increase the flow of customers, will become a powerful marketing promotions and will allow you to track the demand for relevant services.

Marketing plan

One of the main disadvantages of this business is seasonality. On par with everyone educational institutions, in the summer months there will be holidays. Therefore, when developing a marketing strategy, this fact cannot be ignored.

To attract customers, standard methods are suitable:

creating and promoting your own website;
promotion of the center through social networks;
partnership programs (kindergartens and schools, photo studios, children's shops);
advertising on radio and TV;
outdoor advertising.

A powerful marketing strategy will quickly gain trust and increase the visibility of the children's development center.

Don't rely on the word-of-mouth effect in your first year of operation. To develop a base of regular customers, you will need at least one year.

As practice shows, the most difficult moment is to retain interest than to attract.

Conclusion

For implementation successful business in the direction of providing pedagogical services, it is important to take into account every little thing and offer the client a truly modern and convenient product.

Pay great attention to the features and focus of the center, staff qualifications, and the purchase of training material.

Otherwise, the center will not be able to reach even a profitability of 5-10%.

Do not forget about the location of the center. The best option- first floors in large microdistricts.

Every year there are more and more children, as the state stimulates the birth rate. And every mother wants happiness for her child. She wants her baby to develop, improve his abilities and gain new skills. It is for this reason that parents send their children to child development centers. Such institutions are gaining more and more popularity every year, as they are an excellent alternative to classic kindergartens. More and more entrepreneurs are thinking about how to open a children's development center from scratch.

The specifics of the children's development center

Before opening a children's development center, a businessman must decide on the format of the future educational institution. In order to make a profit, an entrepreneur must come up with a learning concept. Its correct development will attract wealthy clients who are ready to give good money for the future of children.

When creating a children's development center, it is necessary to consider:

the age of children at which the work of the development center will be oriented;
the principle of group formation;
the main direction of development of children;
programs and methods on the basis of which the work of the institution will be carried out;
period of stay of children in the center;
the presence / absence of individual lessons;
opportunities for psychocorrectional work with children.

Then the entrepreneur must conduct an analysis of potential customers. The further development of the center will depend on the definition of needs. The wider the range of services, the more potential visitors.

The list of functions of the children's development center may include:

preparation for school;
art classes;
teaching English;
developing classes;
dance lessons;
music lessons;
aerobics;
psychological consultations;
speech therapy lessons.

Choice of form of ownership and OKVED codes

Having decided to open a children's center, an entrepreneur must choose the form of ownership. For the type of business, you can open an individual entrepreneur or LLC. But we should not forget that the law "On Education" applies to the cent. The operation of a business cannot be carried out without a license. Having issued an IP without a license, the entrepreneur will not be able to hire teachers at the center. To carry out work, they must also have the status of an individual entrepreneur. For this reason, obtaining a license is mandatory.

Opening an IP is easier. But in the documents, the full name of the entrepreneur with the prefix IP will appear as the official name of the center. But this does not prevent a businessman from assigning any name to the establishment in promotional materials.

Having chosen the form of ownership, the entrepreneur must decide on the OKVED codes. The following codes apply to the company:

85.32 - babysitting;
92.51 - club activities;
93.05 - personal services.

Portfolio of documents

First of all, an entrepreneur must obtain a license, but only if he himself does not have a pedagogical education. Here you will need to provide the following documents:

a contract for the lease of premises or documents confirming its ownership;
SES permission;
fire service permit;
registration certificate;
educational program;
scroll teaching materials and study guides;
information about the teaching staff;
LLC charter.

A package of documents must be submitted for consideration to the education committee, which is responsible for issuing such licenses.

It is more expedient to obtain a license when the institution has already begun to generate a stable income. Before starting licensing, it is desirable to form an LLC. Until this moment, an entrepreneur can carry out activities as an individual entrepreneur and open a children's Entertainment Center. It does not require the presence of teachers with special education, but will bring less income.

Choosing a location

The premises must comply with certain standards

Requirements for the premises:

detached non-residential premises;
availability of all necessary communications;
a fire alarm must be installed;
the room should have high-quality wire, good lighting and ventilation.

If the room needs repairs, then it must be carried out in accordance with the standards approved by SanPiN.

The list of requirements includes:

There should be a dressing room in the room, a place for a game room should be allocated. The latter can also be used for training.
The child development center should have a bathroom.
Walls should be painted or covered with moisture-resistant wallpaper.
Ceilings should be whitewashed or covered with water-based paint.
Floors must be free of defects, level and non-slip. In many children's centers, the floors are covered with special coatings.
Sockets and switches should be located at a level that the child cannot reach.

After repair, the premises must be approved by Rospotrebnadzor. There should be nothing superfluous in the room. Remove all objects that can cause injury to the child.

If you plan to open a children's development center in a city with a small population, then it should be located in a building located on the main streets. The establishment can also be located in a shopping center. To get started, a room with an area of \u200b\u200b50 squares is suitable.

If an institution opens in a big city, then the entrepreneur must take into account the presence of nearby competitors and the proximity of potential customers. Preference should be given to the choice of premises in the city center or to place the center in residential areas. Do not forget that grandmothers and mothers prefer to take their children to establishments that are within walking distance.

You should not place an elite children's center in the usual "working" area. Paying customers will not be found here.

Necessary equipment

The equipment is purchased depending on the list of services that the institution plans to provide. The center will require:

game room furniture;
expendable materials;
toys;
Office equipment.

All equipment, play and development materials must be certified. The certificate must confirm their quality and safety for visitors to the center.

To save money, consumables should be purchased in bulk.

Children's training center staff

Children's center staff must have the necessary qualifications

Recruitment is carried out depending on the services provided. For the normal functioning of the center, the staff of the institution must include:

administrator;
cleaning lady
two educators;
English teachers;
teacher of fine arts;
dance teacher;
aerobics teacher;
speech therapist;
psychologist.

Teachers and educators should have the appropriate education.

When hiring employees, an entrepreneur should not be afraid to ask questions. Not every person with a pedagogical education can find contact with children.

If an institution is positioned as a development center, then it must produce results. Parents are often interested in the success of their children, so the owner of a children's development center must develop a system for evaluating the success of pupils.

Advertising

Potential customers need to be interested. Even before the opening of the center, an active advertising campaign. To attract visitors, you should:

During the repair of the premises, it is worth making an announcement about the imminent opening of the center.
The opening of the institution should be bright and memorable. You can arrange a holiday for children. The entrance should be decorated with bright balls.
You can invite potential customers through women's forums. There will definitely be people who want to visit the institution.
You can leave business cards at the nearest offices and shopping centers.
Need to paste Flyers not far from playgrounds.
Placing a bright sign at the entrance will attract potential customers.
The entrepreneur must create an organization website and a group in in social networks. On the pages you can talk about the events of the center, new pedagogical programs. The feedback section will allow customers to share their impressions. The center must provide high quality services so that people start leaving positive feedback.

Business costs and payback

The business plan must include the calculation of capital investments

To open a children's development center, an entrepreneur will need at least 600 thousand rubles.

Expenses for opening a children's development center (average):

Table. Capital investments

The average payback period for a children's development center is 24 ... 30 months. The average monthly profit is about 200 thousand rubles. Net profit is at the level of 60 thousand rubles per month.

For additional profit, experts advise organizing various children's events at the center. An entrepreneur can organize the sale of educational toys, books, art supplies and accessories.

In the evening, one of the rooms can be rented out to a private psychologist.

Master classes with a teacher can be held not only for children, but also for the parents of pupils. This helps to increase the payback rate of the children's development center.