Formation of the image of a preschool educational institution. Education portal. market of educational services

11.05.2020

MBDOU "Kindergarten No. 21" Brook "

city of Novocheboksarsk, Chuvash Republic

Plan - abstract

OF THE PEDAGOR'S COUNCIL

"Formation of the image of the preschool educational institution"

The date of the:

April 2014

Business game on the topic: "Formation of the image of the preschool educational institution"

Tasks:

- give meaning to the concept of "image of the preschool educational institution";

Show the value of a positive image on formation of a preschool educational institution;

Joint development tasks, parameters for the formation of a positive image of the preschool educational institution.

Literature:

1. Alikperov I. Image formation educational institution: Western and Russian variants [ Electronic resource] // International relationships in the development of socio-economic processes in the CIS countries: materials of the international. scientific-pract. conf. June 14-15, 2001 Omsk. - Omsk, 2001. - URL: (12.01.07).
2. Volkova V.V. The image of an educational institution in the context of the problem of competitiveness of universities [Electronic resource] // Sat. scientific tr. North Caucasian state. tech. un-ta.Ser. "Humanities". -2005. - No. 2. - URL: (12.01.07).
3. Dagaeva E.A. University Image Management // Personnel Management. - 2005. - N 3. - S. 26-28.
4. Zhuravlev D.V. Scientific basis for the formation of the image of a preschool educational institution // PR in education. - 2005. - No. 2. - S. 68-74.
5. Zhuravlev D.V. Image as a specific unity of typical features that govern individual, group and mass consciousness//PRin education.-2004.-№2.

6. Zueva E.I. Approaches to the formation of the image of an educational institution [Electronic resource]//Sat. articles to fourth International Scientific and Theoretical Conference "Education and Science in the Third Millennium" / Altai Institute of Economics and Law.- (25.04.2002).

7.Corporation image//Imageology. How to please people / Ed.-comp. V.M.Shepel.-M.: Public Education, 2002.-S.392-402.

Image of Moscow State University and prestige higher education/ material prepared. A.B. Likhanova // Sociology of power. - 2005. - N 1. - S. 185-186.

8. Karpov E.B. Image in education // PR in education. - 2003. - No. 6. - P. 40-50.

9. Karpov E.B., Ardysheva E.A. Employment of graduates and image educational institution// PRin education. - 2006. - No. 3. - P. 75-78.
10. Kovtunova O.M., Larionova I.A. Image social institutions like virtual reality//PRin education.-2006.-№4.-p.36-38.

11.Corporate project of image-promotion of a preschool educational institution // PR in education. - 2005. - No. 2. - S. 96-103.
12. Lazarenko I.R. Formation of the image of an educational institution as a managerial innovation [Electronic resource] // Pedagog. - 2000. - No. 9. - URL: (12.01.07).
13. Lerner P.S. Vectors of reforming the content and image of general and secondary vocational education// PR in education. - 2006. - No. 2. - C. 46-48.
14. Lerner P.S. Image high school: perception, expectations// PR in education.-2004.-№1.-p.80-96.

15. Lizinsky V.M. Image and mission of the school as a resource for its development // Resource approach in managing the development of the school. - M .: Center "Pedagogical search", 2006.-S.106-108.

16. Moiseev A. Mission of the organization: what does it mean?//Leader of education.-2004.-№5.-P.43.

17.Panasyuk A.Yu. Image: definition of the central concept of imageology//PRin education.-2004.-№2.

18. Pantyushina O.I. The image of a higher educational institution in the minds of schoolchildren//PRin education.-2006.-№4.-p.46-49.

19. Piskunov M.S. Image of an educational institution: structure and mechanisms of formation//Standards and monitoring in education.-1999.-№5.-p.45-55.

20. Pocheptsov G.G. Profession: image maker. Kyiv, 1988.

21. Rakovskikh V.L. Television image of an educational institution // PR in education. - 2003. - No. 6. - S. 86-88.

Preparing for the teacher's council:

Conducting surveys with parents

Development of a slide presentation

Mini-survey of educators "Components of the image of the preschool educational institution"

PLAN:

Theoretical part: slide conversation

business game

Survey results

Results of monitoring the implementation of the main general education program

The results of the educational and educational work of teachers of preschool educational institutions:

Analysis of the results of the review "Corner of the future first grader"

Analysis of the comparative study "Developing zones in early age groups"

Professional growth of teachers, analysis

Miscellaneous

The decision of the pedagogical council

1 part:

Coverage of the topic of the meeting.

“Wherever we go, our image (whether good or bad) will definitely get ahead of us.” Chesterfield F.

It is not the image that colors the actions, but the actions that color the image. (Tetcorax)

What is IMAGE and why do we need it?

Image - a specially formed image that psychologically and emotionally affects others. Image allows you to achieve a certain effect in communicating with other people, it helps others to create a certain impression.

Image (image) - translated from English as "Image".

People form their opinion about us in the first few seconds, just by looking. Whether you're giving a presentation, negotiating, going on a date, it's important what first impression you make.

Everyone has an image: a politician and a school teacher, a businessman and a salesman, a top model, an athlete and a homeless person. But, of course, not everyone has a good image. A successful image is acquired by working hard on it and constantly polishing it. A well-designed image works for us and helps us to successfully walk through life. Conversely, the image of a loser can destroy all our plans.

But the image is not only appearance. Image is an infinitely deep concept. Our hairstyle, makeup, clothes, accessories, look, voice, gestures, facial expressions, mannerisms, communication style, the books we read, the music we listen to, the people and objects around us - all this is our image.

Any object that belongs to us tells about us.

There are three directions in the image:

Physical image - our health, grooming, style of clothing, hair and makeup

Psychological image is our character, temperament, inner world.

Social image - our role in society, behavior and communication features.

These directions are intertwined and form a single whole.

Not only a person has an image, but also organizations, institutions, firms, groups, etc. have it. And our school is no exception.

The basis of the image of the preschool educational institution is to determine the purpose kindergarten, ideas of its functioning and development, as well as distinctive characteristics.

Theoretical:

1) an integral part of the image of the teacher

2) Relevance (Requirements of GEF)

3) Stages of image formation

4)Company standard

2 part:

Greetings.

What do you think is necessary in order to form a positive image of a preschool educational institution?

Members business game previously divided into 2 microgroups.

Exercise 1.

Make up the tasks that need to be set (solved) to form a positive image of MBDOU "Rucheyek".

Groups discuss and present their options.

To form a positive image of the preschool educational institution, it is necessary to solve the following tasks:

Slide.

Investigate the real attitude of employees, parents and pupils to the preschool educational institution;

Create conditions for the professional development of kindergarten teachers and staff in order to increase its rating;

Organize informing the society about the activities of the preschool educational institution.

Task 2.

To assess the image of the preschool educational institution, it is necessary to study it (research, evaluate).

What do you think needs to be done to assess the DOE?

Respondents (i.e. those who will evaluate) are needed to evaluate the preschool educational institution. Who do you think it might be?

Slide. (Teachers of preschool educational institutions, parents of pupils, representatives social sphere, schools, clinics, traffic police).

Task 3.

According to what criteria (parameters) is it important to evaluate the preschool educational institution?

Participants of the game discuss and present their answers.

Slide.

Parameters for determining the assessment of preschool education:

The fame of the DOW;

The history of the institution, the duration of its activity;

The image of the leader;

The attitude of staff to pupils, to each other;

Form of ownership (state or private preschool educational institution);

The quality of the educational services;

Continuity of the educational process of the preschool educational institution and the school;

reputation of the institution;

Position in the market of educational services;

Socially useful activity;

The attractiveness of the name, symbols, paraphernalia;

Interaction with power structures;

Participation in charity, social programs.

Each parameter can be assessed on a 5-point scale based on its significance for the respondent:

5 - very important;

4 - rather important;

3 - half important;

2 - rather unimportant;

1 is completely irrelevant.

Task 4

Evaluate the preschool educational institution according to the proposed parameters based on their significance in accordance with a 5-point scale on behalf of the following respondents:teachers of preschool educational institutions, parents of pupils, representatives of the social sphere, schools.

Participants in their microgroups are divided into pairs and assessed on a 5-point scale of preschool education on behalf of the selected respondent).

Each organization, firm, institution also hasinternal image. The internal image of the kindergarten - it is the perception of the institution by all its employees. It consists of the attitude of employees to work and their emotional mood. The internal image also affects the reputation of the institution, as well as the visible aspects of the image, because it is the kindergarten staff that builds relationships between preschool educational institutions and parents.

To form the internal image of the preschool educational institution among its employees, the following activities are carried out:

Competitions of professional skills;

Open views of educational activities;

Contests methodological developments;

Workshops.

An important aspect The internal image of the preschool educational institution is also work with the parents of pupils, which may include:

Consultations;

Information stands;

parent meetings;

Living rooms, parent clubs, etc.

The external image of the institution - this is the perception and evaluation of the kindergarten by society, the media and consumers of educational services. Of great importance for the formation of an external image are the quality of upbringing and education of children, public relations, role in social environment and visual perception of the preschool educational institution as a whole.

Creation of recognizable visual image contribute to certain attributes that form the style, external and internal image of the preschool educational institution.

Slide

Form style DOE consists of the following elements:

The brand name that marks the sign on the building of the kindergarten, the folder for business papers of the head, the forms of the preschool educational institution, Balloons used at events, greeting cards, diplomas, etc.;

Anthem DOW;

Chronicle of the kindergarten, a book of reviews for parents and guests of the preschool educational institution;

Badge for each employee indicating his data;

Newspaper published creative team kindergarten for detailed informing the parents of pupils about the activities of the institution;

PR events (open days, presentations, exhibitions);

Publication of information about the achievements of the institution in the media;

Corporate website, presentation films and videos.

Task 5.

Choose and try to develop one of the proposed elements corporate identity for our DOW.

Participants of the game discuss and present their answers.

Along with the corporate identity, the formation of a favorable opinion about the institution is influenced by the appearance of the building of the preschool educational institution and the landscaping of the territory; internal interior; the manner in which staff communicate with parents, children and colleagues; appearance of employees; speech of an employee answering a phone call.

Colleagues, I propose to use the experience gained in intensive activities to create a positive image of the kindergarten and increase its rating in the further work of the preschool educational institution.

The decision of the pedagogical council:

1. In order to strengthen the image of the preschool educational institution, introduce innovative methods and technologies

Deadline: permanent

Responsible: educators in the preschool educational institution

2. Conduct a CONS-analysis of the image policy of the preschool educational institution

Responsible: senior educator, head

Deadline: May 2014

3. Conduct a master class for teachers "Modern teacher - the image of a preschool educational institution"

Responsible: senior teacher

Deadline: 2014-2015 academic year year

MBDOU "Kindergarten No. 21" Brook "

city of Novocheboksarsk, Chuvash Republic

Plan - abstract

OF THE PEDAGOR'S COUNCIL

"Formation of the image of the preschool educational institution"

The date of the:

April 2014

Business game on the topic: "Formation of the image of the preschool educational institution"

Tasks:

- give meaning to the concept of "image of the preschool educational institution";

Show the importance of a positive image for the formation of a preschool educational institution;

Joint development of tasks, parameters for the formation of a positive image of the preschool educational institution.

Literature:

1. Alikperov I. Formation of the image of an educational institution: Western and Russian versions [Electronic resource] // International relations in the development of socio-economic processes in the CIS countries: materials of the international. scientific-pract. conf. June 14-15, 2001 Omsk. - Omsk, 2001. - URL: (12.01.07).
2. Volkova V.V. The image of an educational institution in the context of the problem of competitiveness of universities [Electronic resource] // Sat. scientific tr. North Caucasian state. tech. un-ta.Ser. "Humanities". -2005. - No. 2. - URL: (12.01.07).
3. Dagaeva E.A. University Image Management // Personnel Management. - 2005. - N 3. - S. 26-28.
4. Zhuravlev D.V. Scientific basis for the formation of the image of a preschool educational institution // PR in education. - 2005. - No. 2. - S. 68-74.
5. Zhuravlev D.V. Image as a specific unity of typical features that govern individual, group and mass consciousness//PRin education.-2004.-№2.

7.Corporation image//Imageology. How to please people / Ed.-comp. V.M.Shepel.-M.: Public Education, 2002.-S.392-402.

The image of Moscow State University and the prestige of higher education / preparatory material. A.B. Likhanova // Sociology of power. - 2005. - N 1. - S. 185-186.

8. Karpov E.B. Image in education // PR in education. - 2003. - No. 6. - P. 40-50.

9. Karpov E.B., Ardysheva E.A. Employment of graduates and the image of the educational institution//PRin education. - 2006. - No. 3. - P. 75-78.
10. Kovtunova O.M., Larionova I.A. The Image of Social Institutions as a Virtual Reality//PRin education.-2006.-№4.-p.36-38.

11.Corporate project of image-promotion of a preschool educational institution // PR in education. - 2005. - No. 2. - S. 96-103.
12. Lazarenko I.R. Formation of the image of an educational institution as a managerial innovation [Electronic resource] // Pedagog. - 2000. - No. 9. - URL: (12.01.07).
13. Lerner P.S. Vectors of reforming the content and image of general and secondary vocational education // PR in education. - 2006. - No. 2. - C. 46-48.
14. Lerner P.S. The image of a secondary school: perception, expectations// PR in education.-2004.-№1.-p.80-96.

16. Moiseev A. Mission of the organization: what does it mean?//Leader of education.-2004.-№5.-P.43.

17.Panasyuk A.Yu. Image: definition of the central concept of imageology//PRin education.-2004.-№2.

18. Pantyushina O.I. The image of a higher educational institution in the minds of schoolchildren//PRin education.-2006.-№4.-p.46-49.

19. Piskunov M.S. Image of an educational institution: structure and mechanisms of formation//Standards and monitoring in education.-1999.-№5.-p.45-55.

20. Pocheptsov G.G. Profession: image maker. Kyiv, 1988.

21. Rakovskikh V.L. Television image of an educational institution // PR in education. - 2003. - No. 6. - S. 86-88.

Preparing for the teacher's council:

Conducting surveys with parents

Development of a slide presentation

Mini-survey of educators "Components of the image of the preschool educational institution"

PLAN:

Theoretical part: slide conversation

business game

Survey results

Results of monitoring the implementation of the main general education program

The results of the educational and educational work of teachers of preschool educational institutions:

Analysis of the results of the review "Corner of the future first grader"

Analysis of the comparative study "Developing zones in early age groups"

Professional growth of teachers, analysis

Miscellaneous

The decision of the pedagogical council

1 part:

Coverage of the topic of the meeting.

“Wherever we go, our image (whether good or bad) will definitely get ahead of us.” Chesterfield F.

It is not the image that colors the actions, but the actions that color the image. (Tetcorax)

What is IMAGE and why do we need it?

Image (image) - translated from English as "Image".

People form their opinion about us in the first few seconds, just by looking. Whether you're giving a presentation, negotiating, going on a date, it's important what first impression you make.

But the image is not only the appearance. Image is an infinitely deep concept. Our hairstyle, makeup, clothes, accessories, look, voice, gestures, facial expressions, mannerisms, communication style, the books we read, the music we listen to, the people and objects around us - all this is our image.

Any object that belongs to us tells about us.

There are three directions in the image:

Physical image - our health, grooming, style of clothing, hair and makeup

Psychological image is our character, temperament, inner world.

Social image - our role in society, behavior and communication features.

These directions are intertwined and form a single whole.

Not only a person has an image, but also organizations, institutions, firms, groups, etc. have it. And our school is no exception.

The basis of the image of the preschool educational institution is to determine the purpose of the kindergarten, the ideas of its functioning and development, as well as its distinctive characteristics.

Theoretical:

1) an integral part of the image of the teacher

2) Relevance (Requirements of GEF)

3) Stages of image formation

4)Company standard

2 part:

Greetings.

What do you think is necessary in order to form a positive image of a preschool educational institution?

Participants of the business game are preliminarily divided into 2 microgroups.

Exercise 1.

Make up the tasks that need to be set (solved) to form a positive image of MBDOU "Rucheyek".

Groups discuss and present their options.

To form a positive image of the preschool educational institution, it is necessary to solve the following tasks:

Slide.

Investigate the real attitude of employees, parents and pupils to the preschool educational institution;

Create conditions for the professional development of kindergarten teachers and staff in order to increase its rating;

Organize informing the society about the activities of the preschool educational institution.

Task 2.

To assess the image of the preschool educational institution, it is necessary to study it (research, evaluate).

What do you think needs to be done to assess the DOE?

Respondents (i.e. those who will evaluate) are needed to evaluate the preschool educational institution. Who do you think it might be?

Slide. (Teachers of preschool educational institutions, parents of pupils, representatives of the social sphere, schools, clinics, traffic police).

Task 3.

According to what criteria (parameters) is it important to evaluate the preschool educational institution?

Participants of the game discuss and present their answers.

Slide.

Parameters for determining the assessment of preschool education:

The fame of the DOW;

The history of the institution, the duration of its activity;

The image of the leader;

The attitude of staff to pupils, to each other;

Form of ownership (state or private preschool educational institution);

The quality of the educational services provided;

Continuity of the educational process of the preschool educational institution and the school;

reputation of the institution;

Position in the market of educational services;

Socially useful activity;

The attractiveness of the name, symbols, paraphernalia;

Interaction with power structures;

Participation in charity, social programs.

Each parameter can be assessed on a 5-point scale based on its significance for the respondent:

5 - very important;

4 - rather important;

3 - half important;

2 - rather unimportant;

1 is completely irrelevant.

Task 4

Participants in their microgroups are divided into pairs and assessed on a 5-point scale of preschool education on behalf of the selected respondent).

To form the internal image of the preschool educational institution among its employees, the following activities are carried out:

Competitions of professional skills;

Open views of educational activities;

Competitions of methodological developments;

Workshops.

An important aspect of the internal image of the preschool educational institution is also work with the parents of pupils, which may include:

Consultations;

Information stands;

parent meetings;

Living rooms, parent clubs, etc.

The external image of the institution - this is the perception and evaluation of the kindergarten by society, the media and consumers of educational services. Of great importance for the formation of an external image are the quality of raising and educating children, public relations, the role in the social environment and the visual perception of the preschool educational institution as a whole.

The creation of a recognizable visual image is facilitated by certain attributes that form the style, external and internal image of the preschool educational institution.

Slide

Form style DOE consists of the following elements:

A brand name that marks a sign on the kindergarten building, a folder for business papers of the head, letterheads of preschool educational institutions, balloons used at events, greeting cards, diplomas, etc .;

Anthem DOW;

Chronicle of the kindergarten, a book of reviews for parents and guests of the preschool educational institution;

Badge for each employee indicating his data;

A newspaper published by the creative group of the kindergarten to inform the parents of pupils in detail about the activities of the institution;

PR events (open days, presentations, exhibitions);

Publication of information about the achievements of the institution in the media;

Corporate website, presentation films and videos.

Task 5.

Choose and try to develop one of the proposed corporate identity elements for our preschool educational institution.

Participants of the game discuss and present their answers.

The decision of the pedagogical council:

1. In order to strengthen the image of the preschool educational institution, introduce innovative methods and technologies

Deadline: permanent

Responsible: educators in the preschool educational institution

2. Conduct a CONS-analysis of the image policy of the preschool educational institution

Responsible: senior educator, head

Deadline: May 2014

3. Conduct a master class for teachers "Modern teacher - the image of a preschool educational institution"

Responsible: senior teacher

Deadline: 2014-2015 academic year year

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

Similar Documents

Mechanisms of formation and ways of building the image of an educational institution. Analysis and assessment of the existing image of the secondary school No. 4 of the city of Megion, development of practical recommendations for its further formation and strengthening.

thesis, added 02/10/2014

The concept, types and components of the image of the organization. Features of its formation in the market environment. Essence and structure of corporate culture. Its role in the process of forming a positive image of the enterprise. Description of the rules of conduct for employees.

term paper, added 04/08/2014

The mechanism of image formation. Rules for the formation of the image of the organization. Where does image building begin? Presentation of the company. Elements of an image building plan. foundation of the image. Image formation. The quality of the products.

abstract, added 05/04/2006

Definition of concept and essence of image. Psychological conditions and methods of forming the image of a leader, professional characteristics, professional and psychological qualities. The influence of the image of the leader on the organization he leads.

term paper, added 01/24/2009

The problem of the image and the technology of its implementation; creating an attractive image, a model of decent behavior. The use of image knowledge in building interpersonal and business relations. Criteria for choosing a behavior model, the psychology of image formation.

test, added 01/17/2010

The concept of image, its tasks, functions, structure; main stages and means of formation. Features of formation in hotel company. Characteristic "Hotel Yekaterinburg-Central". Recommendations for the formation of a favorable image of the hotel.

term paper, added 09/24/2013

Features of the organization of PR-activities in the field of housing and communal services. Development and implementation of a plan of PR-events for CJSC "Company Delta". Tools and technologies for creating a favorable image and reputation of the management company.

thesis, added 05/07/2015

The concept of the social image of the organization. Management technologies the impact of the image on social behavior. Communication technologies for forming the image of the organization. Social image - the main component of the overall image of the organization.

Sections: Working with preschoolers

Project type: managerial.

Relevance.

The current stage of development of the education system of the Russian Federation is characterized by the presence of competition between educational institutions, including preschool ones. A preschool educational institution today is considered not just as a kindergarten, but as an organization that provides educational services. Today, the role of kindergarten in the life of a child is changing. Kindergarten is the second social institution after the family, where the socialization of the child is carried out, where the process of personality formation continues. The style of relations between kindergarten and family is changing. Today, the family acts as a customer of services for the education and upbringing of children. And teachers are presented high requirements. Teachers must take into account the order of the family and be its ally. They must work in such a way that, on the one hand, they do not neglect pedagogical experience and tradition, and, on the other hand, they must always be on the cutting edge of innovation.

A special mission appears at the kindergarten when the kindergarten is located in the countryside. A modern village today cannot create conditions for families similar to urban ones, and therefore a kindergarten should not only be a place for children and their preschool education, but to be a center in which not only the child is taken care of, but also the family, and teachers take care of children not alone, but together with their parents.

When a preschool educational institution offers educational services and ensures a sustainable level of its quality, then it begins to work on creating its own image. According to T.N. Piskunov's image of a general education institution is "an emotionally colored image that has purposefully specified characteristics and is designed to exert a psychological influence of a certain direction on specific groups of the social environment of a general education institution." The structure of the image, in her opinion, consists of seven ideas:

About the image of the leader

About the quality of education

About op style

About external paraphernalia.

staff image

About the price of educational services

additional services

rules of conduct

About the level of psychological comfort

The image of a preschool educational institution is made up of a set of requests and expectations of various social groups interested in providing educational services (parents, children, employees of schools and institutions of additional education that accept graduates of preschool educational institutions; employees of educational authorities and municipal authorities, the village population), as well as the ability and readiness administration, teaching staff, employees of the institution to the activities that can provide these requests and thereby achieve the success of the institution itself. In our opinion, a stable positive image of the preschool educational institution at the present stage is considered as the most important modern component of the methodological product of the kindergarten and an additional management resource, a resource of an educational institution.

The need to create a positive image of our preschool educational institution arose due to the fact that, firstly, competition among preschool educational institutions is increasing, secondly, the formed positive image of the preschool educational institution to a greater extent ensures stability, job satisfaction and professional development, and thirdly, it will facilitate the access of an educational institution to the best resources: financial, informational, etc., fourthly, the positive assessment of the educational institution by social partners and the parent community will increase.

I, as a leader, want our institution to have its own face, its own name, to be attractive and necessary. Formation of the image of a preschool educational institution belongs to the field of management. If a positive attitude is formed, then trust will surely follow as a result of the influence of social ties. In addition, a positive image, as a rule, contributes to an increase in prestige, and, consequently, authority. A positive image is also an important factor high rating.

The purpose of the project: creating conditions for the formation of a positive image of the preschool educational institution.

Project tasks.

Conduct monitoring and analysis of subjects educational relations(children, teachers, parents) to the activities of the preschool educational institution.
Create conditions for improving the professional competence of teachers in order to form a positive image of the educational institution.
Increase the role of parents (parental community) in public administration DOW.
Develop elements of a corporate standard (logo, coat of arms, flag, etc.)
Ensure information openness of educational institutions.

Stages of image formation. (Appendix No. 1)

The mission of our institution is to create favorable conditions for a child to fully live preschool childhood, to form the foundations of a basic personality culture, to develop mental and physical qualities in accordance with age and individual characteristics, and to prepare a child for life in the modern world. Interaction with parents as equal partners.

When determining target audience We distinguish four main groups:

Our pupils, who are almost the main “PR people” of the educational institution, the fact that they talk about their stay in kindergarten, what successes they achieve at events of various levels, directly demonstrate certain conditions, resources of the preschool educational institution.

Parents of pupils are the most authoritative subjects who are able not only to give a real assessment of our work, but also to correct public opinion and the opinion of their children about us. They are the main target group we focus on in our work. Today, social and public activity is becoming increasingly important for the successful promotion of preschool educational institutions.

The media are a kind of mediator between the institution and society: thanks to timely information about our achievements, we form a positive opinion about ourselves in the eyes of others.

The team of the preschool educational institution (the head and employees of the preschool educational institution).

To understand what kind of image is most preferable for our preschool educational institution, to determine the volume and specifics of our resources, we conducted a SWOD analysis of the activities of the preschool educational institution. (Appendix No. 2).

After analyzing external and internal resources, we identified factors that will positively influence the formation of the image of our preschool educational institution:

Territorial location. Our kindergarten is located in the district center, where there are three more kindergartens.
Our kindergarten is known in professional circles and among the public.
The kindergarten has experience in providing educational services and is in demand among the villagers. According to the survey of parents “Satisfaction with the availability and quality of educational services”, the percentage of satisfaction was 95.15%.
The preschool educational institution has the status of a reference institution in the district in the cognitive and speech direction. Priority areas are: cognitive-speech and physical development of preschool children.
Kindergarten has its own traditions and values. Common interests, joint activities, creative activities bring together all subjects of the educational process (teachers - children - parents). The annual competition “Family of the Year”, the newspaper of the kindergarten “We are together”, etc.
DOE has speech therapy group, the only one in the area.
Kindergarten graduates are in demand by village schools. Their achievements, parents' feedback on the organization of the educational process, the level of training also contribute to the formation of the image of our preschool educational institution.
The openness and cooperation of a preschool educational institution allows expanding social partnership.

Project implementation stages: (2014-2016).

Stage 1 - preparatory, planning and forecasting (September 2014 - December 2014)

Stage 2 - practical, basic (January, 2015 - February, 2016)

Estimated costs for the implementation of the project

Expected results.

Creation of the corporate identity of the DOW.
Optimization of the information environment.
The developed model of the image of the preschool educational institution.
Regulations on the norms professional ethics pedagogical workers.
Participation of parents in public administration.

Soburai Natalya Ivanovna
Job title: manager
Educational institution: GBDOU kindergarten No. 91 of the Frunzensky district of St. Petersburg
Locality: St. Petersburg
Material name: article
Topic:"The image of preschool educational institutions as a means of increasing competitiveness in the market of educational services"
Publication date: 22.05.2018
Chapter: preschool education

The image of the preschool educational institution as a means of increasing competitiveness in

market of educational services.

There is no such side of education, on which the situation does not

would have an impact, there is no ability that would not be

directly dependent on the immediate surrounding child

particular world...

He who manages to create such an environment will facilitate his work in

the highest degree. Among it the child will live - develop

own self-sufficient life, his spiritual growth will be

improve from oneself, from nature...

E.I.Tikheeva

Everyone has it preschool your face. It is important which kindergarten

parents

I care

an attractive institution for potential employees. For today

day, it is important to remember that educational institutions are presented with new

requirements

important

reputation,

preschool

institutions.

creation

positive

preschool institution to the attitude of the head and educators to parents

and their children. What is the image of the kindergarten?

Image is not a new phenomenon, but it is relevant and its result is determined by all members

team. Therefore, each employee understands and shares responsibility for

his work of individual components of the image, which are in his competence.

The image of a preschool educational institution is an emotionally colored image of an educational institution,

consciously

formed,

possessing

purposefully

given

characteristics and designed to exert a psychological influence on a certain

targeting specific social groups.

Five years ago, a combination of words

“kindergarten image” sounded unusual to say the least. And now more and more

leaders

preschool

educational

institutions

think

purposeful

direction. Topic

relevant

today's

institutions.

increases

competition

preschool

educational

institutions

neighborhood,

located,

insignificant distance from each other. Currently

many kindergartens are forced to think about what is their advantage in terms of

comparison

parents

appeared

possibility

to choose

an institution that satisfies all his needs. Under these circumstances

creation

positive

children's

seems

necessary

element of increasing its competitiveness.

Specifically for our institution, image and reputation are very important. working

innovative

gradually

formed

corporate identity of a preschool institution. Each employee is considered

institutions,

to whom

team has its own professional image, and at the same time all - and

leaders, and educators, and junior service staff- unites

general image: appearance, communication culture, intelligence, friendly smile,

attractiveness

behavior,

pride

institution

pupils. It is from the image of the employee (in particular, professionalism

depends on the desire to cooperate with him or the institution.

I believe that the main subject of image formation is precisely

leader and the teaching staff formed by him, as well as by virtue of

reverse

various

social

interested

providing

educational

relate

parents; employees of competitive institutions, employees of management bodies

education

municipal

authorities, local

residents. Main

The reason why you should pay great attention to the image of the leader is

in the fact that it is with him that the institution is personified, both by employees and by its

clients. Therefore, there is a lot in the perception of surrounding organizations

depends on the leader.

understand

manager

the word "manage" is signed as follows. "To manage (what), to know

to rule,

department

indicate

lead

chief.

To rule

rule, move, direct, dispose, be the master, manager

what". The head is defined in the concept of people as the "face" of the preschool educational institution.

Modern

supervisor

have

professionalism,

competence,

organizational

qualities

performance, political culture, high morality, personal

pursuit

democratic

guides.

reputation

leader

individual

manuals.)

The leader must find a common language with young and old, children and

parents,

employees

professions

education,

marital status, qualifications, speak simply, correctly, accessible, be able to

not only to speak, but also to listen. An important component of the image of the leader -

self-presentation. What matters is a special sparkle in the eyes, a smile, a peculiar

intonation

attractiveness

behavior.

Attention

given to a smile that conveys a lot of positive emotions. The main thing that

the image of the leader was attractive to the widest sections of the population.

Main

Attention

leader, lies in the fact that it is with him that the institution is personified, as

employees,

Consequently,

perception

surrounding organizations depends on the leader.

All of the listed components of the image of the leader are also suitable for the teacher. To

high demands have always been made on his personality, since it is he who creates

culture of subsequent generations, educates children and parents, educates and

teaches by his behavior, attitude towards people, appearance.

Children are like tender buds. They need a gardener with a kind face. Only

morally exalted and perfectly mastering the art of "tuning

show

medical scientist research

V.F. Bazarny,

conditioned

aggressiveness

behavior

teachers. Image

the teacher should create the illusion of major, while hiding weakness, etc.

This is good to learn. Poor health, bad mood, your inner

Discomfort must be able to hide from external view, to always be in “shape”.

You should remember the advice of L.N. Tolstoy: try not to get annoyed, achieve

own peace, for in a calm state the matter is settled by itself

yourself. Love

condition of pedagogical activity.

Enamored

enthusiastic

his work

intuitively

consciously

chooses

behavior,

most

adaptive

dignity

relevant

needs.

teacher

impeccable. He is like a spiritual shepherd for a child, a reliable senior friend,

trusted interlocutor. His image for a long time, and often forever remains in their

memory as an eternal role model.

In collaboration with such a teacher

needs

a family. They are

called

consultants

parents,

jointly record the history of the individual development of each child.

“Many thousands of years ago, GOD saw that the vices of people were multiplying and decided

help them. He created Spirits and said: “People have lost their way. How to be?

One of the Spirits offered to inspire a prophetic dream on people, the other - to send

manna from heaven, the third water from God. And only the fourth, High Spirit said:

“Instill in every person a thirst for knowledge and give them a teacher.” God sent to

land of teachers Moses, Jesus Christ, Buddha, Mohammed. And then collected

bright angels and ordered them to be teachers for children. From those immemorial

on earth, angels are born like ordinary children, grow up and rush to children. It -

teachers!"

caregiver

meets

children on life path. And how much he is able to give his heart

children, depends on the joyful living of childhood by a child, his whole future life.

For the most part, teachers are special people: silver-free, not thirsty

from fate no honors, no awards. But what about the desire to be significant, respected,

in demand? And for this they need to be in the center of events, to know and

understand

stay

restless

not indifferent,

pursuit

self-improvement.

caregiver

"runner"

"jumper"

engine" because children want to be healthy. The teacher is a singer

musician,

magician,

play a trick

lullabies before bed. The educator is a guide, a researcher,

experimenter,

encyclopedist,

pleasure

are watching

are experimenting

set

caregiver

architect, constructor, artist, sculptor, because children are always ready

create.

Like a leader, a teacher, and every kindergarten has its own “face”.

The individuality of our kindergarten is manifested by:

established

stable

creative

pedagogical

collective

like-minded people. Most of the teachers of the institution work in

teachers

In creating comfortable conditions, the original developing environment for children

garden. Our kindergarten is "Garden of Flowers": each age group named

with its flower. These are: "Lily of the valley", "Forget-me-not", "Rose", "Poppy", "Chamomile",

"Astra", "Carnation", "Narcissus", "Tulip", "Peony" "Cornflower". In each

age

worked out

design

interior,

are taken into account

main

characteristics

creation

developing

subject-spatial environment:

Comfort and safety of the environment;

Ensuring a richness of sensory experiences;

Ensuring independent individual activity;

Providing opportunities for research.

The hallmark of our kindergarten is an information stand in

the form of a flower.

Our garden is amazing.

There are countless flowers in it:

Narcissus and carnation

Astra and peony

Chamomile and forget-me-not

Tulip and poppy flaunt

And lily of the valley is so good!

In the bouquet of our garden

And you will find a rose.

In the traditions of kindergarten, including:

Mother's Day celebration;

Celebrating Maslenitsa with pancakes, round dances and the burning of an effigy.

Holding

Subbotniks

territories

institutions

jointly

parents, the result of which is not only cleanliness and order, but also

joint tea drinking in the air;

Conducting Open Days for parents of future pupils

kindergarten;

Conducting thematic weeks: Space Week, Book Week,

Weeks - fairy tales from a basket, Weeks - favorite cartoon, etc.;

Release of the newspaper together with the parents “My favorite area”, “Favorite

the city is a clean city”;

Holding sports holidays, Small Winter and Summer Olympiads on

territory of preschool educational institution;

Decorating the interior of the kindergarten with children's creative works.

Chronicle of the kindergarten, a book of reviews for parents and guests of the preschool educational institution;

Respectful attitude to each guest.

activities

highlights

concerts

kindergarten pupils, not only in the music hall of the institution, but also on

various

winners

musical

regional

competition

"Gold

performance

festival

health

future

countries").

Held

questioning

parents,

counseling,

parental

assembly.

active

nearby

library, health care facilities, the Palace of Children and Youth

creativity.

office

manager

institutions

located

Honorary

achievements of the preschool educational institution (diplomas, diplomas, letters of thanks).

After 15 years of activity as the head of the preschool educational institution, it is clear to me that

that in order to create a positive corporate image, the following is necessary:

institution

attractive,

rally the team (not only pedagogical, but in general). Kindergarten should

to become not only for the child, but also for the entire staff of the kindergarten, parents -

territory of joy.