The ancient Chinese thinker Confucius once said: “Find a job you love, and you won’t have to work a single day in your life.” Two charming women Sofia Timofeeva and Anastasia Shevchenko decided to follow this aphorism and turned their life's work into a very successful and profitable project. Being teachers not only by education, but also by vocation, they opened a wonderful children's eco-club "Umnichka", which for the past 5 years has been continuously delighting kids with its exciting activities.

However, they decided not to stop there and last year they founded a new business project “Your Club”, the main objective which is to provide practical assistance to everyone who dreams of opening their own child Center. In their interview, they told how to start a business, how to develop it, and what mistakes to avoid.

How and when did you get the idea to open your own kids club? Why did you choose this particular type of business?

S.T. I am a teacher by profession primary education. After graduating from LGPI them. A.I. Herzen, I worked at a school for several years, where I gained invaluable experience, because working with children allowed me to more deeply absorb the knowledge that I received at the institute. After working at the school for several years, I returned to my native university and became a teacher in the Department of Pedagogy and Psychology.

I really liked my work, and I could not even imagine that someday I would have to part with my department, where I held the position of deputy dean. But fate decreed otherwise. My husband is a soldier. He was transferred to Moscow. His transfer and our move coincided with the birth of Yaroslav's daughter. At first, I enjoyed my wonderful family life, fully knowing the joys of motherhood. However, a year later, a quiet, measured life no longer seemed so beautiful.

I wanted vigorous activity, activity, with results and achievements. And then I noticed that for a long time I was seriously interested in the features of the development of very young children. I didn’t have enough of my own knowledge, I wanted to communicate with the same enthusiastic mothers, and I began to take my daughter to the kids club. In total, we traveled there for about a year.

And from lesson to lesson, I was struck by the unprofessionalism of the methods. The children were given tasks that were not suitable for their age. It was then that I had the idea to open my own children's club and do everything in my own way, to put my many knowledge and rich experience into my own business. I wanted to create something special, where they will work the best teachers, and the children will be engaged in the best programs and attend the best classes.

A.Sh. I had the idea to start my own business at the age of 13. However, I had no exact idea of ​​what exactly to open. After graduating from school, I entered the pedagogical university at the defectological department with a degree in speech therapy and successfully completed it. During my teaching practice, I had the opportunity to see how all educational institutions work from the inside, as well as to observe how children learn in kindergarten and at school.

Most institutions had huge record keeping requirements, while teacher salaries were very low. It was in practice that I realized that working in budget organizations I definitely won't. Already in the last years of university, I began to look for a job where I could realize myself. So I came across an ad that determined my choice. This announcement was about the search for teachers in a new children's club.

The club was not far from my house and suited me in all respects - employment, salary, and also creative work with kids. I actively participated in the life of the club, played the mouse for free at all New Year's performances, designed the club with interest, and composed various activities for children. The work fascinated me completely and gave me great pleasure.

At one point, I realized that my desire to create something of my own had not gone anywhere and began to pop up in my head more and more often. Coincidentally or not, it was at this moment, after only a year of work in the club, that I received an offer, which, of course, I could not refuse. So, at 21, I co-founded a wonderful kids club.

How to start opening a children's club? What is the first step to take?

S.T. In order to open a kids club, you need to determine the initial investment in the business, and for this you should. This is an obligatory stage of business planning, since the profitability of your club will directly depend on how carefully you think over your place among competitors, designate a pricing policy, and decide what range of activities to offer in your club.

Before drawing up a business plan, you should definitely decide on the mission, decide what exactly your club will be like, what goals and objectives you will set for yourself. Will it theatre studio, where the creative abilities of children will be mainly revealed. Or it will be a club with an English bias, where the first acquaintance of children with magical world foreign words, songs and poems.

Then you need to analyze target audience, monitor competitors and form at least an approximate image of your children's club: paint a clear schedule of classes, determine the mode of operation of your institution, think over advertising methods, choose the legal form of registration of your enterprise, etc. And after that, proceed to clear calculations - the financial part your business plan.

Where to get initial capital? And how much should it be?

S.T. Good question. I know that many people who are going to start their own small business are very afraid to take loans. Of course, they can be understood, since the realization that you will owe a decent amount to the bank, and the sword of Damocles will hang over you in the form of a loan, inspires fear and inspires genuine anxiety. And in the minds of some people there is still an illusion that you can get by with your own means.

But, unfortunately, this is practically impossible, unless, of course, there are rich relatives. I didn’t have such an opportunity, so I opened my club with borrowed funds. My friend, owner successful business in another city, offered an interest-bearing loan. So the first 300 thousand rubles were found for our "Umnichka".

A.Sh. Completely agree with Sophia. It is difficult to do without borrowed funds. I am from the most ordinary family, I don’t have wealthy parents and rich relatives either. At the time of opening the club, I was only 21 years old, so there were no personal savings either. I had to take out a loan. And so our kids club was opened.

Expenditure:

• Legal registration: registration of an LLC with a legal address: 15,000 rubles
• Repair: (wallpaper, carpet, iron door, curtains): 160,000 rubles
• Furniture (tables, chairs, shelves, reception desk, sofa for parents, aquarium): 65,000 rubles
• Toys, educational materials: 65 000 rubles
• Cash register, copier: 16,000 rubles
• Payment for the last month of rent: 145,000 rubles
• Large colorful sign: 32,000 rubles
• Authorized capital: 10 000 rubles
• Tape recorders: 2 pcs. - 6 500 rubles

Total: approximately 660,000 rubles

What is the approximate cost of providing services in this business segment?

A.Sh. Many factors influence pricing: the region where the children's club is located, the social status of the area, the level of the club - premium or economy class, and the qualifications of teachers. Therefore, the prices for classes are different everywhere. But thanks to such variability, parents have the right to choose a children's center depending on the size of the family budget, the ability to take the child to classes, etc.

Is there a bonus payment system, promotions, discounts?

S.T. Benefits and bonuses play a very important role in the development of the kids club. Because they help solve a number of serious issues: they help increase the number of customers in the kids club, help keep the customer, stimulate the first purchase and timely payment for services.

Some bonuses help keep groups full during the summer and during long public holidays. There are also benefits of a social nature, for example, for single mothers or parents with a disabled child. Therefore, benefits, discounts and promotions are a very important marketing tool that should never be forgotten.

Is your activity subject to licensing?

S.T. This is a rather slippery moment, since there are legislative subtleties here. In accordance with the law "On Education", the activities of preschool educational institutions subject to compulsory licensing.

However, here it is necessary to understand the terms and define what a child is. preschool. In accordance with the same law, a preschool institution is an organization that, in addition to educational activities, also provides supervision and care for children. Thus, if you conduct classes with underage children in sections, clubs and studios, then according to the Law "On Licensing certain types activities" such activities are not subject to licensing. Therefore, if you open a children's club, and not a kindergarten, then you do not need to obtain a license.

A.Sh. At the first stage, all advertising company of your club should be aimed at attracting the target client. In this case, the means begin to work actively outdoor advertising: a sign on the house, showcase windows of a children's club, pavement signs, banners, streamers, signs, etc..

In addition to outdoor advertising, you can distribute leaflets on the street, hang ads in the elevator, etc. Advertising in the headings of magazines and websites dedicated to children's leisure and development, publishing information about your club on relevant forums, blogs and online communities will be very effective. And, of course, we should not forget about word of mouth, since the best advertising is the satisfied reviews of parents.

Personally, I have never treated my club only as a business. Our clients for me are, first of all, friends with whom it is always interesting to communicate, listen to their suggestions and improve our club accordingly. Personal-trust relationships in our business are the key to success and the best advertisement.

What methods are used for training in your club?

S.T. In our club, methods are given very close attention. As a teacher, I understand that the technique should be effective and give a guaranteed result. So that any child with different levels development could learn to read, distinguish a square from a circle, mold a plate, etc. However, one of the main advantages of our club is our own teaching aids.

Anastasia and I are the authors of numerous methodological books for the children's club, published by the well-known pedagogical publishing house Yuventa. These are "Development of color perception in children", and "Outdoor games", and "Modeling for children", and "Finger gymnastics" and much more. All these are unique teaching aids, which are the result of our many years of experience working with children.

In addition to managing your Umnichka eco-club, you are co-founders of the Your Club business project, within which you conduct training seminars and master classes for those who want to open their own children's club. Tell us what inspired you to start this project?

S.T. We are own experience We know that starting a business in our country is a very difficult task. Before our eco-club "Umnichka" became successful and profitable enterprise, we had to break a lot of firewood. We collected all the information bit by bit. There were many questions to which I had to look for answers, studying numerous literature, delving into various sites.

And now we understand that if we had then had a professional consultant who would have warned us at every step, then many problems and unnecessary expenses could have been avoided. Over the years of managing our eco-club, we have accumulated a lot of useful and necessary information about the opening, operation and development of a children's club. We know how to find good teachers, how to advertise ourselves, how to avoid problems with tax authorities and fire departments, etc.

Like any other commercial undertaking, opening a children's center cannot be done blindly. Therefore, all beginners will definitely need theoretical knowledge and practical advice. And our project is ready to help you with this, the website of which contains materials related to the opening, operation and development of the children's center.

What topics do your seminars cover?

A.Sh. We try to devote our seminars to the most relevant topics that concern our clients. People from all over our country come to our lectures: from Syktyvkar, Nizhnevartovsk, Krasnoyarsk, Vladivostok, as well as from neighboring countries: from Kazakhstan, Ukraine, etc. Therefore, all our seminars are purely practical.

The person who attended our lesson should receive all the answers to his questions on the stated topic. At the seminars, we talk about the motivation of the activities of teachers, and about the features of organizing and maintaining complex classes for kids different ages and accounting details. Moreover, all information comes to our visitors, as they say, firsthand.

How profitable is it now to open children's clubs in the regions of Russia?

A.Sh. There is certainly competition. There is no escape from this. But I prefer to see everything positive sides. Competition makes you never sit still, constantly move and develop: improve your club, come up with new directions, develop new methods. Of course, the rules for doing business are the same, but the success of the club largely depends on the personality of the leader, his values ​​and beliefs. In your club, you need to implement the idea that you believe in. Only then will the club be real, alive, feeling the care and warmth of its owners. And this means that with a large selection of children's clubs and development centers, there will be a client for everyone, since the clubs still turn out to be different.

S.T. In our club, everything is arranged for us. I love the smell of wooden furniture, I love the cleanliness of the club and the nice plasticity of expensive toys. This is all for me and for our clients. In addition, my club has everything my children need. My daughter wanted to sing - we found an excellent musical director and we have formed a wonderful vocal group that participates in festivals, competitions and wins well-deserved diplomas.

How many projects do you currently have? How do you plan to develop your business? Are you planning to sell a franchise?

S.T. Now we are running the Umnichka children's eco-club, we have opened dance studios that have their own names and participate in competitions and festivals, our children are invited to auditions in TV shows and advertising. Now we are developing a new direction - mini garden for children 2.5 to 4 years and 4 to 9 years.

In the coming years, the number of children's clubs will increase dramatically, equaling the number of beauty salons. The distribution of children's clubs across districts is not uniform: in some cases, a large district with a large population has one or two clubs, while in a nearby district there are three or four clubs operating on only one street.

How much money do you need to open a kids club

To launch a baby club, you will need 1-1.5 million rubles. The businessman will begin to receive profit not earlier than in six months, and, most likely, in a year. At first, entrepreneurs spend a lot of time and effort on attracting customers and building a base of regular visitors. A subscription for a month (about 8 classes) will cost the visitor 4-6 thousand rubles. Of this money, about thirty percent are received by teachers. Most often, parents enroll their children in one or two circles. The session lasts from 30 to 50 minutes. Eight hours of work and the use of a three-room facility theoretically allows for 48 sessions per day, but in practice, 5 to 15 sessions are conducted daily. A group of 3-5 people brings the children's club revenue from two hundred thousand to 1 million rubles a month. In addition, an entrepreneur can receive additional income by organizing a mini-kindergarten, creating small shop selling toys and children's allowances. Also a good additional revenue brings the organization of holidays.

Currently, an entrepreneur can purchase a ready-made franchise from a network club. The popular franchise "Baby Club" will cost 800 thousand rubles, the slightly less popular "Sema" - ten times less. However, working with a franchise has a number of disadvantages. The main one is that the businessman will give part of the profit to the founding company of the network. In addition, if parents did not like something in the Sema children's club in Chertanovo or Beskudnikovo, a shadow falls on all institutions under the brand name of the network.

Which room to choose for a kids club

The premises for organizing a children's club should be located on the 1st floor of an apartment building. The area of ​​the premises is from seventy to 150 square meters. The best option- the presence of a fairly spacious hall with an area of ​​​​twenty to thirty square meters: in this room, parents will wait for their children from class. From the hall, the doors should lead directly to the rooms where the children are engaged. It is necessary to clarify with the owner of the premises in advance who will pay for utilities (minimum fee for Moscow - 10 thousand rubles). In addition, it is necessary to check for the presence of fire alarm, find out if the landlord has permission to sign. A landline phone must be installed in the room.

The most important point when choosing a room for a kids club is the location. Best Option is the central part of the sleeping area of ​​a large city with a large number of new buildings. It is in new buildings that many young families with children live. It will be a great advantage if a businessman opens a club near a place that is often visited by parents with children - a large playground, a children's clinic, and so on. Opening a club in the central area of ​​the city or in the old area is associated with certain risks - the infrastructure here has long been established, and the population is very heterogeneous.

The rent of a place for a children's club in any residential area of ​​the capital will cost from 1.5 thousand rubles per square meter per month. In terms of the entire premises, the rent reaches one hundred thousand rubles.

Additional costs for the repair work of the kids club

The cost of refurbishing a building depends entirely on its condition. As follows from the practical experience of users of the Baby Club franchise, repairs in the capital of Russia will cost about 8 thousand rubles per square meter: this amount includes the cost of materials, equipment, and the work of the repair team. The total cost of repairs will be at least 475 thousand rubles.

Sanitary norms and rules for the organization of children's clubs have not yet been developed. Nevertheless, it is highly desirable to install a fire alarm (cost - from 40 thousand rubles). In each room you need to hang a fire extinguisher, an evacuation plan.

It's important that the kids' club impress parents, so it's a good idea to allocate some funds to equip the waiting room with cozy furnishings, sofas, a table with tea, biscuits and magazines. The bathroom in the kids club should be clean, comfortable for children and adults. It would be better if a special toilet is installed for children. Such trifles will allow parents to feel the difference between the children's club and the House of Culture or the House of Pioneers. The House of Pioneers is one of the main competitors for a private children's club, because classes are held free of charge in this state institution.

According to the documentation, the majority of children's clubs are centers for children's leisure or family centers. Such centers try to avoid obtaining a license for the right to practice educational activities. Such licenses oblige their holders to fully comply with the standards adopted for kindergarten, which is very difficult. Not every entrepreneur is able to rent a room in a building no higher than 4 floors, with two or more exits. For those who do not want to follow the path of "kindergarten", you do not need to use the words "lessons", "education", etc. in the documentation. Teachers are better called "instructors".

Children's program

The most common are developmental classes for children, to which children are most often brought by mothers, as well as English classes and classes that prepare the child for school. Before creating a program for your children's club, you need to carefully study the programs of competitors, ask parents what, in their opinion, is missing in the area. Let's say there are very few kid's clubs that offer classes aimed at the physical development of the child - it is likely that children's fitness will be relevant in your area.

The program should be made as wide as possible - so that entrepreneurs have a better chance of recouping the costs. Focusing on a specific group of clients or one line of work should not be - this reduces the income of the enterprise. In addition, it is necessary to clearly distribute children into groups. In the morning, the smallest visitors are invited to the club, in the afternoon - kindergarteners and schoolchildren. Schoolchildren and kindergartners also come to evening classes.

As you know, children are prone to various diseases, and for parents, the need to pay for missed classes is a very unpleasant moment. It will be very useful to develop an incentive system for children who do not miss classes. For children who miss classes due to illness, it makes sense to organize a compensation system. For example, you can sell cheaper tickets with "working off" missed lessons in other groups, and slightly increase the price for tickets with the possibility of transferring classes to another month.

Kids club staff

An employee of a children's club is not necessarily a certified teacher with extensive experience. Students who get along well with kids or women who have graduated from pedagogical universities in the specialties "preschool education", "defectology" will be able to work successfully with children. good workers may be mothers who are passionate about pedagogy and the early development of the child. For one lesson, the teacher is paid from 400 to 700 rubles.

What equipment to choose for a kids club

The children's club needs a place for the administrator equipped with a computer and a printer, chairs, cabinets, tables, materials used by children for modeling, toys, drawing materials.

Modern children's clubs have abandoned the constant purchase of new educational cards, having once acquired a projector and demonstrating educational pictures received from the Internet on a large screen. The basic package of the Montessori environment, which has become very popular, includes materials worth from 100 to 300 thousand rubles. The Montessori environment allows you to organize the process in such a way that children are engaged, in fact, on their own.

Advertising

The opening and successful launch of a children's club requires the cost of an advertising campaign. Promotion at the first stage will cost from 50 to 100 thousand rubles. In order to attract a clientele, it is necessary to immediately cover the widest possible target audience - people living near the club. Announcements can be placed right at the entrances of nearby houses, and flyers with information about the opening of the institution can also be distributed to mothers and fathers walking with children in playgrounds. It is very important not only to announce the opening of a children's club, but also to focus on the opportunity to take advantage of a profitable urgent offer - a free trial lesson or a subscription with a big discount. If the clientele is satisfied, the businessman can count on "connecting" to the advertising of his institution one of the most effective tools - the so-called "word of mouth". It is precisely to launch the "word of mouth" that the main work on promotion should be directed.

The kids club needs a constantly updated web resource. The development of such a site will cost from 20 thousand rubles. The site should be reflected in search engines for such queries as, for example, "Chertanovo children's club." In general, the monthly advertising costs of a children's club range from 5 to 20 thousand rubles.

The main stages of creating a private children's club

In order to organize the effective work of your own children's club, you need to carefully consider all the stages of this procedure. First of all, you must determine the prospects for the development of the presented direction. commercial activities In your city. It is necessary to study potential competitors, analyze the demand for the services of such institutions, and also draw up a preliminary business plan. The following stages of organizing the activities of a children's club include:

Experienced businessmen recommend at the initial stage of solving organizational issues to study all the nuances of the activities of similar institutions. You will receive valuable information for free and the opportunity to avoid many of the mistakes that are common to newcomers to any business.

Choice of tax regime

Practice shows that the STS is the optimal taxation system for private children's clubs. If your counterparties will prepare documents confirming the costs of the company, then it is better to pay 15% of the profit. In the absence of such securities, it is more rational to transfer 6% of the proceeds to the state treasury.

OKVED codes for children's clubs

At the initial stage of registering a business, you need to find OKVED codes that match your activity (by all-Russian classifier). In this case, this is OKVED 88.91 (childcare services), OKVED 85.41.9 ( additional education) and 93.2 (recreation and entertainment).

* Calculations use average data for Russia

1. PROJECT SUMMARY

The purpose of this project is to open a children's club for the implementation of a range of developmental services in the field of additional education for children in a city with a population of more than 1 million people. The main source of income is payment for attending classes.

Birth rate growth, popularization preschool education, government support and the social significance of this area make it quite attractive for entrepreneurship. In addition, with the favorable implementation of the project, it is possible to achieve high profitability and return on investment.

The target audience of the children's developing club are various groups of people who are aimed at the creative and intellectual development of their children. The target audience is represented by the parents of children preschool age. The presence of programs for different ages and the average price segment allows you to cover a large audience.

The mission of the kids club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future.

For the implementation of the project, a room with a total area of ​​150 sq.m., located in a residential area of ​​the city, is rented. The rent is 110,000 rubles / month.

The volume of initial investments in the opening of a children's development center is 740,000 rubles. Investment costs are directed to the purchase of furniture and equipment, advertising promotion of the company and the formation of a fund working capital until the project is paid off. The bulk of the required investment is in equipping the learning space. Own funds will be used to implement the project.

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Financial calculations take into account all income and expenses of the project, the planning horizon is 5 years. According to the calculations, the initial investment will pay off after 5 months of work. It is planned to reach the planned sales volume at the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. Monthly net profit upon reaching planned sales is about 900 thousand rubles, and the annual net profit for the first year of operation is 6.7 million rubles. At the same time, sales have a pronounced seasonality: in the summer months, there is a decrease in sales. Financial plan compiled according to an optimistic forecast, which can be realized due to the high workload of the children's club. Integral project performance indicators are presented in Table 1.

Table 1. Key project performance indicators taken into account in the business plan of the children's club

The yield index is greater than one, the net present value is positive and amounts to 3,963,197 rubles, which indicates the investment attractiveness of the project.

2. DESCRIPTION OF THE INDUSTRY

Today in Russia institutions of additional education for children are becoming especially popular. This trend is associated, firstly, with an increase in the birth rate in the country, secondly, with a lack of places in public kindergartens, and thirdly, with the low quality of preschool education in these institutions.

The development of the market for private gardens and developing clubs began in the mid-2000s, which was caused by an active growth in the birth rate. Over time, the prospects of the market were appreciated by many - the market began to fill up with players who began to conquer consumers with different income levels. If earlier the services of private kindergartens and similar institutions were regarded as an expensive service for the wealthy category of the population, then the current market covers a wider audience - now almost everyone can find an option suitable for their budget.

The demographic situation in the country supported the market of developmental children's clubs and private kindergartens. AT last years Rosstat notes an annual increase in the birth rate by 3%. At the end of 2016, 1 million 860 thousand people were born in Russia.

The peak of natural population growth in the country occurred in 2012, and the peak of increased competition among children's clubs shifted to 2014, when the market outgrew the stage of formation and entered the stage of maturity. Today in Russia there are more than two thousand children's development clubs and private kindergartens, and the market structure is represented by various players: large franchise networks (more than 30 points of presence), small-scale networks (up to 5-10 objects) and local players with 1- 2 points.

Despite the current crisis, the segment of private children's education feels quite confident. According to experts, this business is able not only not to decline, but also to grow during the crisis. This is due to the fact that most consumers believe that children cannot be saved, and therefore do not plan to stop investing in their development and education.

Thus, the business idea of ​​a children's club is promising, it takes into account the main social and economic trends. The market for additional preschool education is characterized not only by a growth trend, but also by an imbalance and high competition in many programs. The main problem of the market is the low share of private business, which is only 3-5% of the total number of organizations. The Agency for Strategic Initiatives highlights a set of barriers that impede the development of the additional education market, in particular children's clubs:

Lack of state statistical accounting in the industry;

Excessive requirement in normative documents(SanPinah);

Complicated licensing procedure;

Shortage of qualified personnel;

Low awareness and disunity of industry entities;

Lack of advanced training programs and certification of employees in the field of additional education.

At present, the development of the market of additional education for children is being updated in Russia. The state is developing measures aimed at supporting entrepreneurship in the field of preschool education. The amendments to the draft laws and the measures taken by the Government to develop the non-state sector of preschool education should become an additional driver for the growth of the segment. State support for small and medium-sized businesses operating in the field of preschool education is expressed in the provision of subsidies and tax benefits.

Increasing the availability of various areas of additional education is one of the priority tasks for the development of domestic education. According to statistics, the proportion of children in Russia who receive training on the basis of additional education is 49%. Federal target program "Development of additional education of children in Russian Federation until 2020" provides for the growth of this indicator to the level of 70-75%. In accordance with these goals, the market for additional education is developing. At the beginning of 2015, the market volume reached 231.4 billion rubles, having increased by 18.5% over the year. Growth drivers were an increase in the natural volume of the market and an increase in the cost of services.

Thus, it is possible to highlight the advantages and disadvantages of this business idea. The benefits include the relevance of the business; stability; low susceptibility to crises; state support for preschool education. Among the shortcomings, one should single out the difficulty in the selection of highly qualified personnel; high level of competition; the need for the presence of an entrepreneur in business; low marginality due to the cost of rent, salary employees and the cost of the services provided. Nevertheless, the opening of a children's developing club is assessed as a promising line of business, which is characterized by a stable income and social significance.

3. DESCRIPTION OF KIDS CLUB SERVICES

The Children's Development Club is an institution where classes are held with the child to develop intellectual abilities, social communication skills, creativity, creativity, concentration of attention and engage in various types of creativity (singing, modeling, drawing, dancing, etc.). There are both multidisciplinary centers covering a wide range of services, as well as narrowly focused centers focused on certain segments of preschool education.

Table 2. Description of the services of the child development center

	Age group	Description
General developmental activities for young children		Classes are aimed at the sensorimotor development of children, the development of coordination of movements and fine motor skills, the development of speech; creative classes in drawing, modeling, appliqué, etc.
Music lessons		An integrated lesson with musical accompaniment, using various techniques.
Complex developmental classes	groups: 3-5 years old, 5-7 years old	Comprehensive programs, as well as individual areas: creative workshop, sand therapy, English language, children's fitness, drawing, musical development, fairy tale therapy.
Preparation for school		Classes with a psychologist, the development of mathematical abilities, the development of speech, the basics of reading and grammar.
Creative and intellectual development		Chess, English, drawing, school of intelligence development.
Child psychologist		Individual and group lessons, family consultations.
		Individual lessons and consultations with a specialist.

This project involves the opening of a children's developing club with a wide range of services, which allows covering a large part of the population. Expanding the range of the center's services does not require large additional costs - it is important to carefully study the programs for each group. Classes are designed for different age groups:

children from 2 to 3 years;

children from 3 to 5 years;

children from 5 to 7 years old;

pupils.

Each group has its own program and specifics of conducting classes. The planned list of services is shown in Table 3. Of course, this list can be expanded with pottery modeling, and various areas of dance, and physical training, and a school of success, and a culinary workshop, and vocal classes, and a theater school, and a chess studio, and also in other directions.

In addition, on the basis of the children's studio, master classes and trainings for adults can be held: a development school, psychological trainings, body ballet, yoga, gymnastics for pregnant women and more.

The format of the children's club provides a wide range of services. To decide on their list, you need to form the concept of your club (family club / school for creative development / preschool education or another direction). It is also recommended to study the offers of competitors in order to introduce a competitive service in your club.

Tuition fees vary depending on the service. The more relevant and unique it is, the more expensive it is to visit it (usually, this is due to higher costs for wages teachers). The average cost of 1 visit to classes is 400 rubles. The club also assumes the validity of subscriptions for a month (8-12 lessons, depending on the program). Its cost is calculated based on the amount of 1 visit and a 15% discount. That is, if a subscription is purchased for 8 classes worth 400 rubles each, then the total price of the subscription will be 2700 rubles.

4. SALES AND MARKETING OF THE KIDS CLUB

The target audience of the children's club are various groups of people who are aimed at the creative and intellectual development of their children. The target audience is represented by parents of preschool children. The presence of programs for different ages and the average price segment allows you to cover a large audience.

The purpose of the children's club is to provide a wide range of services for pre-school education for children. The mission of the club is to help the child develop the necessary personal qualities, skills, talents that will make him a successful adult in the future. In accordance with the mission, the specific tasks of the children's developing club are also determined:

Creating a favorable developmental environment in which the child will feel comfortable;

Development of the child's interest in independent knowledge of the world;

Creation of favorable conditions for the development of the child's abilities;

Creation of a psychologically comfortable environment;

Socialization of the child;

Individual approach to each child.

Ready-made ideas for your business

Having a clear positioning in the market, you can develop an advertising promotion program. The initial step is to conduct a SWOT analysis to identify the strengths and weaknesses of the institution. This will allow you to adjust marketing directions and identify key promotion methods.

Table 3. SWOT analysis of a children's developing club

Inner sides	Strengths: 1) The possibility of expanding the range of services; 2) Possibility of choosing a territory favorable for doing business; 3) The possibility of establishing cooperation with school teachers; 4) A wide range of services to cover a large target audience; 5) Teachers have experience working with children.	Weak sides: 1) Lack of own client base; 2) High responsibility for children; 4) The need to look for staff and difficulties in finding qualified teachers.
External sides	Capabilities: 1) Opportunity to expand business; 2) State support for a socially significant project; 3) The possibility of obtaining subsidies for the opening and development of a socially significant business; 4) Growth in demand even during the economic downturn, which guarantees the stability of income.	1) High level of competition in the segment; 2) Decline in the income level of the population and, as a result, a decrease in profits; 3) The likelihood of changes in legislation and tightening of requirements that will complicate production processes.

Thus, in order to realize its potential, a children's club must develop a customer base, offer the audience author's methods that make it possible to distinguish it from competitors, and also attract highly qualified personnel to work.

Since at present a clear system of consumer requirements has not yet been formed in this segment, customers, when choosing a particular children's development center, rely on the reviews of acquaintances, search through the Internet and social networks, where you can find the information of interest. Thus, advertising for a children's center should contain as much useful information as possible, on the basis of which potential customers can form an opinion about your institution.

For your business at a children's developing club, the most effective promotion tools will be:

1) Creation and promotion of your own children's club website with parallel management of your own group in in social networks. The content of the group or profile should be diverse, including not only organizational issues and advertising of the club's services, but it should also contain useful information - these can be tips for learning, various articles telling about the benefits of a particular activity, etc. Practice proves that the provision of useful and, most importantly, free information by a company increases the degree of loyalty of potential customers. Through social networks it is convenient to carry out various promotions and bonus programs.

2) Placing an announcement about a children's club in schools, public kindergartens and other places where the target audience is concentrated.

3) Posting ads in houses that are geographically close to the institution. In this case, advertising in elevators is most effective.

4) Placement of information in local newspapers - this can be not only a commercial announcement, but also a whole article telling about your business, teachers, methods, results, etc.

5) Placement of information concerning the children's club at various thematic forums in cities.

6) Participation in various recreational activities, active social work, sponsorship in projects.

7) Provision additional services. This can be a free trial class or a video surveillance service that allows parents to follow the progress of their child's classes online.

8) A testimonial contest that allows you to spread the word about your kids club, use the word of mouth tool and attract new customers.

Since the competition in the segment is quite high, it is necessary to carefully consider the advertising strategy. An approximate plan for promoting a children's developing club is presented in Table 4. According to the calculations, it is planned to spend 56,000 rubles on promoting the club. The main part of promotional activities is planned for the first months of the opening of the child development center.

Event	Description	Costs, rub.
Create your own website	The site should reflect the description of the services and benefits of the children's club, its mission, goals and objectives, photo and video reports, the cost of services, reviews, a list of methods used, teaching staff, contacts and address
	To do this, it is supposed to create promotional material (flyers / booklets) and distribute it in places where the target audience is concentrated (schools, kindergartens, shopping centers etc.). Costs include the cost of creating and printing flyers, as well as wages for promoters.
Internet promotion	Creation of accounts in social networks VKontakte and Instagram, where it will be placed useful information about various club services, promotions, events, reviews, etc. A competition is planned to be held on the basis of Internet sites (it is possible to hold a competition for the most creative review, a competition for children's drawings, a competition family photos etc.). The main prize in the competition is free visit a master class or a monthly subscription to one of the club's programs.

An active marketing strategy allows you to accelerate the process of recoupment of funds invested in opening a children's developing club. It is necessary to use promotion tools in a complex way - then advertising will give the fastest and most effective result.

Predicting the volume of sales in a children's developing club is quite difficult. It depends on the qualifications of the selected teachers, and on the schedule of classes. Usually, the time for group 1 is 60 minutes. It is planned that the area of ​​the children's club will allow for 5 classes at the same time. Each group consists of 7-12 people (average 9 people). The 10-hour work schedule and the club's class schedule allows for an average of 20 lessons per day. Based on these data, the planned sales volume per month will be: 20*30*9*400= 2,160,000 (rubles). It is possible to achieve such indicators with sufficient occupancy of the club, the availability of the necessary teaching staff, sufficient space for organizing several classes and a flexible class schedule. Also, when planning sales, it should be taken into account that sales in the preschool education segment have some seasonality: they decrease in the summer months and grow in the autumn-winter period.

5. KIDS CLUB PRODUCTION PLAN

The implementation of the business idea of ​​​​opening a children's club includes the following steps:

1) Registration in government bodies. In accordance with Art. 91 of the Federal Law "On Education in the Russian Federation", additional education is subject to licensing. However, in accordance with Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On Approval of the Regulation on Licensing Educational Activities”: “Educational activities carried out by conducting one-time classes various kinds(including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs, as well as individual labor pedagogical activity are not licensed." Therefore, you do not need to purchase a license to open a children's developing club.

However, there are certain requirements for the institution of additional education for children that must be observed:

The premises of the club must be suitable for the purposes of training in terms of all established standards (number and minimum area of ​​​​rooms, the presence of a separate entrance, etc.). This information can be found in SNiP and SanPiN. It must also comply with all fire and sanitary safety standards (repair using recommended materials, availability of fire alarms, fire extinguishing agents, proper lighting, comfortable temperature conditions, etc.);

Furniture and equipment must comply with sanitary standards and safety criteria;

Availability of educational programs that meet state standards, as well as tentative timetables and faculty information. Teachers must have education in the profile and qualifications, which is documented. It is also necessary for all employees to have medical books and timely medical examinations.

To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

85.41.9 - Other additional education for children and adults, not included in other groups;

90.04.3 - Subgroup "Activities of club-type institutions: clubs, palaces and houses of culture, houses of folk art."

2) Location and choice of office. Unlike most commercial premises, for a children's development club, location according to high traffic is not so important. Classes here are planned in advance, spontaneous sales are not typical for this type of activity. A winning option for placing a developing children's center is a building in close proximity to kindergartens and schools where the target audience of the studio is present. It is also desirable to have a kids club in a residential area - this will not only reduce the cost of renting a room, but will also become a more convenient visiting option for customers.

The main thing is to choose a room that would meet all the requirements. When choosing a room, it is necessary to pay attention to lighting, sanitary condition, availability of a bathroom and other technical characteristics.

To organize a children's club, several isolated rooms are required:

A hall with a comfortable waiting area with hangers or lockers for clothes and change of shoes; sofas or banquettes for changing shoes and waiting;

The rooms where classes are held should be bright and equipped with all the materials necessary for the learning process. Work desks, play area, specially equipped classrooms. Since the range of services of the development center is quite diverse, the design of the classes is different - for some classes a small room with a soft carpet will be enough, for others an equipped class will be required.

A bathroom that provides for the presence of children's sinks.

In this project, it is planned to place 8 isolated rooms:

Class for the younger group;

Class for creative work;

Class for dancing, acting, fitness;

Two classrooms for studying at desks (chess, English, mathematics course, preparation for school);

The office of a psychologist and speech therapist for individual consultations;

Hall, where there are storage lockers and sofas for waiting and a small play area;

Bathroom.

Accordingly, the total area required is about 150 sq.m. To implement this project, it is planned to rent an office with an area of ​​150 m2 located in one of the residential areas. The cost of renting such premises with repairs will average 110 thousand rubles for a city with a population of about 1 million inhabitants. If you plan to acquire the ownership of such premises, then the estimated cost will be 6.5 million rubles. Since the landlord leases the premises with repairs, there will be no additional costs for repairs. 8,000 rubles were allocated for the design of the sign.

3) Selection of personnel. For a children's developing club, the availability of qualified personnel is one of the main parameters, so you should carefully approach the selection of staff. The main problem when opening such an institution lies precisely in the small number of highly qualified specialists. Therefore, it is recommended to engage in the selection of personnel at the stage of business planning. It is obligatory that the teachers of the club have a pedagogical or psychological education. It should be noted that when drawing up training programs, knowledge in the psychological, pedagogical and creative fields will be required.

4) Purchase of equipment. To organize the educational process in the club, you will need different equipment: furniture, various props for classes, training material. Desks and chairs will be required for classes, mirrors for a dance class, sports equipment for children's fitness, etc. Create a clear list necessary equipment and it is possible to calculate the costs for it when specific educational programs are determined. Table 5 provides a summary of the equipment. Thus, the cost of equipment and technical equipment for the children's center will amount to 400,000 rubles.

Table 5. An approximate list of equipment for a children's developing club

6. ORGANIZATIONAL PLAN OF THE CHILDREN'S CENTER

The working hours of the children's center are from 9:00 to 20:00.

For the functioning of the studio, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process and the impression of the club as a whole depend on their professionalism and sociability. Based on the prepared implementation plan and a certain range of services, the teaching staff should include:

Junior group teacher

Music group teacher;

Choreography teacher;

School teacher for the development of intelligence;

English teacher;

Two educational psychologists;

Speech therapist-defectologist;

Painting teacher.

The work schedule of teachers depends on the schedule and the occupancy of the groups. For teachers, a rolling work schedule is offered, since the frequency of classes in groups is 2-3 times a week.

The position of administrators involves shift work - 2 through 2, so you will need to hire two employees. The requirements for the administrator are limited to a high level of discipline, responsibility, communication skills. Their responsibilities include receiving calls and letters, recording clients for classes, forming groups, scheduling classes, maintaining groups on social networks, and providing the studio with the necessary equipment.

The cleaning lady is expected to be part-time.

It also needs a head of the studio, who will perform the functions of a manager. All the staff is subordinate to him, he makes decisions on hiring employees, builds a marketing policy, and interacts with the counterparty. In this project individual entrepreneur does everything managerial functions and maintains accounting records.

The total payroll will amount to 426,000 rubles.

Table 6 staffing and the wage fund of the development center

7. FINANCIAL PLAN OF THE KIDS CLUB

The financial plan of the business plan of the children's club takes into account all the income and expenses of the project, the planning horizon is 5 years.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the costs of arranging the premises, purchasing equipment and furniture, purchasing educational materials and forming working capital, which will cover the losses of the initial periods. The initial investment for opening a children's club is 740,000 rubles. The project is financed by equity. Main articles investment costs are reflected in table 7.

Table 7. Investments in the opening of a children's development center

Variable costs consist of the cost of materials that are used in the learning process. These costs are minimal and amount to 20% of the cost of 1 lesson - 80 rubles.

Fixed expenses consist of rent, utilities, payroll, advertising and depreciation. Of these, almost 75% of the costs are for the salaries of teachers. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue.

Table 8 fixed costs children's development center

Thus, fixed monthly expenses were determined in the amount of 570,400 rubles.

8. PERFORMANCE EVALUATION

The payback period taken into account in the business plan of the children's club with an initial investment of 740,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 900,000 rubles. The target sales volume is expected by the end of the first year of operation. Return on sales in the first year of operation will be 36.6%. The annual volume of net profit for the first year of operation will be about 6.7 million rubles.

The net present value of the children's club business plan is positive and equal to 3,963,197 rubles, which makes it possible to speak about the investment attractiveness of the project. internal norm profit exceeds the discount rate and is equal to 37.07%, and the profitability index is 5.36. The financial plan was drawn up according to an optimistic forecast, which can be realized due to the high workload of the children's club.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze the external and internal factors. To external factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of the children's development center determines the following external risks:

Reaction of competitors. There are various institutions that provide continuing education services. Among them are large, promoted centers, which threatens not only with the loss of some potential customers, but even with ousting from the market. To minimize this risk, it is necessary to form your own client base, have unique offers, constantly monitor the market, and have a customer loyalty program;

An increase in the cost of rent, which will increase fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious landlord;

Decreased effective demand. Since the cost of additional education is not classified as a priority, they can be excluded in order to save the family budget. In other words, with a drop in the income of the population, there is a possibility of refusing the services of the club. You can minimize this risk with the help of discount promotions and the formation of loyalty programs. However, this risk cannot be completely avoided due to the specifics of the services provided;

Changes in legislation, which may lead to the complication of business processes. This risk cannot be managed. Therefore, it is necessary to take it into account and form a budget in case such risks occur.

To internal risks should include:

Responsibility for the health and safety of children. The presence of an unpleasant incident can significantly affect business reputation establishments and cause significant problems. Therefore, in order to avoid such situations, it is necessary to conduct a thorough briefing for both teachers and parents;

Failure to meet the planned sales volume. This risk can be reduced with effective advertising campaign and a competent marketing policy, involving various promotions and bonuses;

Lack of qualified specialists. This risk can be mitigated by monitoring employees of schools, art, music and choreography schools, university graduates in the required specialties, careful selection of employees and favorable working conditions that can attract high-quality personnel;

Decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, obtaining feedback from clients of the institution and taking corrective actions.

Summarized data on the analysis of the risk component of the project are shown in Table 9. Thanks to quantification risks, you can determine what to focus on and what measures to provide to minimize losses.

Table 9 Quantitative Analysis risk business plan kids club

In accordance with the above calculations, the most serious risks taken into account in the business plan of the children's club are the risks of a shortage of qualified personnel and the reaction of competitors. In the first direction, it is necessary to create favorable working conditions in order to attract experienced employees. In the second direction, one should pay Special attention formation competitive advantage, especially pricing policy, marketing strategy, as well as the creation of a flexible system of work with clients.

This business is quite interesting, specific and complex.

It is interesting because the volume of investments, as a rule, does not exceed 0.5-2.0 million rubles. (unless the property is purchased). It is specific because the service offered for sale is, first of all, a teacher with a non-standard training program, in other words, “exclusive”. And the more "exclusive", the better.

Of course, it is impossible to say that the consumer is greedy for “exclusive” in the current difficult time, but nevertheless. You need to understand that if there is no “zest”, then people may simply not reach such a children's center. That is why, if a few years ago the main emphasis was on languages, drawing and preparation for school (for kids), now such new areas of development of children as calligraphy (Japanese, Chinese), mental mathematics, children's TRIZ (Theory of Inventive Problem Solving) are in demand. and RTV (Development of Creative Imagination), health practices.

Business is complicated by the fact that in million-plus cities there is quite high competition. In addition, it directly depends on the macroeconomic situation in the country, and the current stagnation of the economy affects the dynamics of market growth not in better side, but rather the opposite.

Of course, it makes sense to say that the cost of promoting the services of children's centers can sometimes be 25-40% of revenue. This is extremely large and this is a kind of serious risk of its further existence as a Center.

That is why, when planning such a business, it is necessary, first of all, to pay attention to the so-called. "payback point", and in the second, to lay "planned losses" in the first two, three, and sometimes six months of work.

559 people are studying this business today.

For 30 days this business was interested in 290863 times.

Profitability calculator for this business

People pay a lot of attention to education these days. After all, this is the key to a successful future and the opportunity to get a great job in life. Especially relevant is the early development of preschoolers. Young parents from the first months of life are ready to hire specialists who will comprehensively develop their child at home. No public kindergarten or nursery provides such services. Therefore, developing clubs for kids have recently become very relevant. In this article, we will tell you how to open a children's development center from scratch, because this line of business has every chance of becoming a popular business.

What is the "Children's Development Center"?

A developing club for preschoolers is an organization that employs professional teachers and educators with special knowledge and skills that help young children develop from the first year of life. In addition, in such an institution, people with a pedagogical education get the opportunity to realize their potential. Considering that the work of a teacher does not apply to, although this also applies to any other cities, every teacher has a desire to find a job in a private company engaged in the early development of babies.

It is clear that few of professional workers education, there is an opportunity to open a children's development center that would work according to the author's methodology or any other popular system today (Montessori, Nikitin, etc.). Teachers who have a certain amount of money in order to open a personal children's development center for children should understand that this great way become a wealthy person, because the sphere of early development of babies, although relatively, is very promising.

Types and formats of educational institutions for kids

How to start opening a children's development center? First of all, you need to study all the information about this institution and analyze the level of competition in this direction in the city where you live.

The first thing you need to open a children's development center is to figure out what type it can be and in what format it is really possible to organize work in it. Today, there are three main types of preschool development centers:

General developmental - institutions where children receive knowledge and develop in standard directions. A schedule of developmental classes in a children's center (such as at school) is drawn up, which includes:

• Music;
• Drawing;
• Reading;
• Arithmetic;
• Letter;
• Foreign languages ​​and much more.

Scheme of directions in the children's cooking center

Narrowly focused - institutions in which you can choose either one or several developmental courses. Most often, this type of centers for children is opened by teachers who are philologists by profession - they can teach preschoolers foreign languages in young years.

Children's development center from a year. In such institutions, parents can bring their daughters and sons for the whole day, as in a regular kindergarten. The educational program of such institutions is most often associated with the development of the creative abilities of children.

The second thing you need to open a children's development center is to choose the format in which you want to implement your business. Let's look at the three most relevant options:

• "Mini" - an opportunity with minimum investment open a children's club development center. The bottom line is to rent an hourly space for classes. This is not a very convenient option due to the fact that you have to constantly adapt to the people from whom you rent a room. If there are no large funds, then it is better to try to open a children's development center at home, but it is unlikely that you will get a big profit from this format of work. In addition, if the information that you opened a children's club development center without a license at home reaches tax services and other authorities, then you may have big troubles;
• "Studio" is a great way to open a children's development club for those who have money to invest in a business. According to this format, you can rent not a room, but an entire office in order to equip it for yourself and not depend on anyone;
• "Premium" - the most promising option,. It involves renting a large area of ​​​​a room or building, where you can make several specialized rooms for classes with children of different ages.

How to register an educational business?

Having decided on the type and format of the future business institution, you need to tackle the issue of how to obtain a license for a children's development center and register it in the register of private enterprises. To do this, first decide for yourself - do you want your institution to be registered as an individual entrepreneur or as an LLC.

If you want to open a children's club and development center without a license (so that educational licensing is not related to it), then it is better to give preference to individual entrepreneurs. Just keep in mind that the activities of your institution can only be associated with the development of the child's creative abilities. You will not have the right to hire a professional teacher.

If it is important for you that the children's development club be directly related to educational activities, then you need to register it as an LLC and collect a decent list of documents for obtaining a license from the education committee, namely:

• A handwritten application for the acquisition of an educational license;
• Develop and approve the charter of your institution;
• Get a certificate of state registration with OKVED code (if you provide services to children social type, then your code is 85.32, if the club type is 95.51, if you provide personal services, then 93.05), in which the TIN of the institution will be registered;
• Outline the structure of your organization;
• Provide a technical passport for the premises where your educational center will be located;
• Provide the conclusions of the SES and the fire service to confirm the suitability of the use of the premises you have chosen;
• Provide approved information about educational program that you want to implement in your preschool institution;
• Provide complete information about the teaching staff that will work in your educational institution;
• Open a bank account;
• Choose a taxation system. As a rule, everyone prefers a simplified one (STS) so as not to spend additional funds on bookkeeping.

How to choose and equip a room

An important issue in the list of those related to the topic of how to open your own children's center from scratch is the choice of premises in which the main activity will be implemented. We recommend that you focus on the provisions of SanPiN 2.4.1.2660-10 and SP 13130 ​​2009 in this matter, which state that:

• The premises for the “palace of creative and mental development”, focused on kids, should be non-residential and allocated in an independent block (apartment or multi-storey building);
• It should have two exits - front and fire;
• The height from floor to ceiling should be three meters. Ceilings are recommended to be whitewashed or painted with water-based paint;
• It should contain children's locker rooms with lockers or hangers, rooms for classes and games, a room for staff, a reception room, a room for children to rest and sleep, as well as several toilets (for boys, girls and staff there should be separate toilet rooms);
• The walls of the room must be smooth, amenable to wet cleaning daily;
• Floors - smooth, non-slip, without cracks and other defects;
• The temperature in the room where the children will be should be 19–21 °;
• Electrical sockets may not be located lower than 1.8 m from the floor;
• Lighting in rooms for children should be of high quality;
• Sewerage and ventilation must be checked by the appropriate authorities.

You will also need special equipment for a children's entertainment center:

1. Furniture (desks, chairs, cabinets, shelves). We recommend making it to order in order to save money on this and get good products;
2. Stationery for classes and various toys. These materials must be of high quality. It is not recommended to save on this;
3. Educational supplies: textbooks, notebooks, cards for each subject that will be taught in your developing club for preschoolers;
4. Office equipment: copier, printer, computer, TV or multimedia screen, stands.

Features of recruitment

Another important point where to start opening a children's development center is the selection of qualified personnel. In order for the right atmosphere to reign in your institution, it is necessary to hire nannies and educators who really love their work, have some experience in their profession, and have not only theoretical, but also practical knowledge. Be sure to check the recommendations of applicants for vacant positions and portfolio of their achievements. We recommend hiring the following professionals:

• Psychologist;
• speech therapist;
• Teachers of early childhood development;
• Teachers to prepare children for school;
• Choreographer
• Vocal and music teacher;
• acting teacher;
• Fine art teacher;
• educators;
• accountant;
• Administrator;
• Health worker.

The cost of services in the early development center

Depending on the type and format of the work of your educational out-of-school institution for children, as well as the number of staff who will need to be paid stable salaries, you determine what the average cost of a monthly subscription to your developing club should be. As a rule, it should not exceed 60-70 dollars. If you have chosen such a format of the "palace of creative and mental development for kids", in which classes are held hourly, then the cost of one hour cannot exceed four dollars.

Business plan for opening a children's center

Now let's take a closer look at how much it costs to open a children's development center in the "Premium" format (designed for 10 children). We chose this format because it is in the highest demand among potential customers.

We present to you exemplary business plan for a children's development center for start-up investments:

• 10 thousand rubles will be spent on paperwork and registration of a private enterprise or LLC;
• For the repair of the premises in which classes will take place - 200 thousand rubles;
• For the purchase of the necessary equipment for the children's development center - 250 thousand rubles;
• About 80 thousand rubles will be spent on advertising a children's development center, which is necessary to attract customers;
• For the first salary for employees of the children's club - 200 thousand rubles;
• For renting premises - 65 thousand rubles.

Total start-up capital should be equal to 705 thousand rubles. With such calculations of the business plan of the children's development center, the founder will have to spend 300 thousand rubles a month, of which:

• Rent - 65 thousand rubles;
• Salaries - 200 thousand rubles;
• Other expenses, which include utility bills - 35 thousand rubles.

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Business income and payback

Every month, one child who attends your educational institution will bring you net profit- 35 thousand rubles, and 10 people, respectively, 350 thousand. From such calculations, it turns out that the initial investment will pay off in the most optimistic scenario in one or a year and a half.

If you can find it right away a large number of customers, it is realistic to halve the payback period and return the invested funds in six months, and then have a monthly net profit of two thousand dollars or more. The answer to the question of whether it is profitable to open a children's development center is obvious - definitely, yes. If you have the right amount of money, then it makes sense to develop just this kind of entrepreneurial activity, because the educational sphere is in great demand at any time.

• It is necessary to open an institution of this kind in those areas of the city that have just been built up, which is why so far there are no kindergartens, nurseries, or other development centers in them;
• If there is no self-confidence, then it is better to buy ready business or a franchise
• Make some kind of identification mark for your center - a “zest” that will turn your institution into a brand - organize holidays, master classes, arrange summer camps on the basis of your development centers.

conclusions

The developing center for kids is not only interesting and profitable business, it has many prospects, since it is relatively new in our country, and there is little competition here. This is one of those areas of activity in which you can get stable good money and at the same time be calm and confident in the future, feel spiritual harmony and receive moral satisfaction from work.