What children's shoes are in demand in the Crimea. How to open a children's shoe store. Room rental and location requirements

11.04.2020

Buy shoes

Children's shoes are essential goods. After all, children grow up, and they constantly need to update their wardrobe. In the season, the baby needs at least one, and more often 2-3 pairs of shoes. Therefore, an entrepreneur can open a children's shoe store and successfully develop his business. How to open a children's shoe store from scratch and whether it is profitable, we will tell in this article.

I would also like to add information to the article on how to choose a supplier of children's shoes. You can buy shoes alone trademark, then it is probably more logical to conclude an agreement with a manufacturer of children's shoes, but it is better to trade with several popular brands of various price categories. And what shoes to buy more, what less to buy, you need to proceed from the area where the store is located. If you are in a residential area on the outskirts of the city, then it is better to take more (but not all) cheaper shoes. And vice versa. A boat for demanding buyers with money will go better in the center. If your city has wholesale store children's shoes with various TMs, it is often easier and more profitable for a shoe to buy from him. This will reduce the cost of logistics. In addition, you can see the product before you buy it. And in case, nevertheless, the product turns out to be defective, return it as soon as possible. But when opening a children's shoe store, few people have extra money.

♦ Capital investments – 700,000 rubles
♦ Payback – 7–10 months

Buying and selling is one of the most common and profitable types of entrepreneurial activity.

The main thing is to choose a product that sells the most profitably.

Today, many experts call such a product (in addition to food) shoes, but not ordinary, but children's.

Babies grow fast enough, so parents often have to buy them clothes and shoes.

If you deal with all the nuances regarding, you can become the owner of a profitable and promising business.

How to open a children's shoe store: the pros and cons of starting a startup

To understand whether you need to strive to open a children's shoe store from scratch, or is it better to do something else, you should familiarize yourself with the pros and cons of this startup.

The most obvious benefits:

High profitability.
Large shoe markets boast revenues of millions of rubles.
Fast payback.
Relatively small capital investment.
Opportunity to create competitive advantages.
You will trade in a product that people always need.
You don't need to rent a huge space to start selling shoes.
Large capital turnover due to a diverse range of goods.

But the main disadvantages of this business look like this:

Considerable monthly expenses for rent of premises and salaries of staff.
Difficulties in finding good suppliers to be able to sell only quality goods.
High level of competition.

How to open a children's shoe store: building competitive advantages

As already mentioned, the level of competition in the sales of children's shoes is quite high.

In order not to burn out in the first year of a shoe store, you need to create competitive advantages in advance.

It could be:

Huge range of goods.
So that any buyer who enters your store does not leave you without a purchase.
Reasonable pricing policy.
Artificially inflating prices in your greenfield children's shoe store will cause you to lose customers.
Various promotions for different groups goods.
The more you lower the price, the higher the chances of getting rid of the remnants of stale goods.
Bright interior of the room, so that the kids would be pleased to be in your children's shoe store.
Vendors who are good with children and dressed in interesting costumes.
Then the kids themselves will pull their parents for shopping in your store.
Good location to attract the attention of random customers.
Loyalty program for those parents with children who constantly make purchases from you.

How to open a children's shoe store: an advertising campaign

Interesting fact:
Indians in South America get rubber shoes absolutely free. They dip their feet in the fresh juice of the rubber plant, the hevea. In the air, the juice hardens, and quite practical rubber galoshes are obtained.

The shoe business, opened from scratch, is not so different from others, which means that it needs advertising so that as many people as possible learn about it in a short time.

Order space in the most popular media in the city.
Inform residents of your locality with help social networks and city forum.
Distribute flyers in the area where you decide to open a children's shoe store.
Hang ads around the city, in public transport, etc.
Organize an interesting opening with competitions, refreshments, distribution of discount cards.

And you also need a large and beautiful sign that can be seen from afar.

To make it look as advantageous as possible, you should think about how to name a children's shoe store.

The name should be short, memorable, like both kids and their parents.

How to open a children's shoe store: calendar plan

If you decide to open a shoe store from scratch and do not have much entrepreneurial experience, then start implementing a startup with.

In it, be sure to indicate how much time you need to implement one or another stage.

If you find a place for your shoe market that does not need major repairs and quickly conclude contracts with suppliers, you can open a children's shoe store in 4 months.

If at least one of their stages (registration, renovation of the premises, equipment, recruitment, assortment formation) slows you down, then the launch of a startup may stretch for an indefinite term.

Stage	Jan	Feb	Mar	Apr	May
Registration
Rent and repair
Purchase of equipment
Recruitment
Formation of the assortment
Advertising
Opening

How to open a children's shoe store: a business plan with calculations

Starting any business from scratch is hard enough.

We need to try to reduce initial and ongoing costs, build up a client base as quickly as possible, and take care of other nuances.

If you decide to open a children's shoe store, then we are ready to offer you such a business plan as an example.

Our conditional store will not be too large (60 sq. m.) and we will tear it off in a large city.

Registration

Children's shoe stores can operate as sole proprietorships, so you should limit yourself to this simple and inexpensive form of business registration.

As for taxation, it is possible to optimize this item of expenditure if you pay tax according to the UTII system.

The registration procedure should not take you more than two months.

room

It is very important to properly position your shoe store so that as many people as possible pass by it every day.

Some of these passers-by will become your customers.

It is best to open a children's shoe store, either in the center or in a densely populated residential area at the intersection of important pedestrian routes.

You can open your market both in a separate building and by renting an area in some mall.

The area of our conditional store is 60 sq.m. 40 squares will go to the trading floor, the rest - to the staff office, where you can equip a rack for storing leftover goods, and a bathroom.

It is very important to invest in renovations, because your main customers are children, and they love bright colors and fairy-tale characters.

If the amount allows start-up capital, then you can hire a professional designer to create a unique interior for your shoe store.

Equipment

Since the area of our conditional children's shoe store is not too large, you need to carefully consider what equipment should be purchased in order to demonstrate the product to the buyer as profitably as possible and not clutter up the trading floor with boxes with a dimensional grid.

For our conditional store, we will purchase the following equipment:

Item of expenses	Amount (in rubles)
Total:	RUB 180,000
Racks and shelves	30 000
Showcase for socks, shoe care products and other small items	7 000
Closed bottom cabinets where shoe boxes can be stored	15 000
Soft poufs for trying on	15 000
Trading rack	8 000
Mirrors	5 000
Cash machine	10 000
Computer or laptop	20 000
Printer	10 000
Other	60 000

In addition, you need to equip a bathroom (at least 15,000 rubles) and an office, buying furniture there:

Item of expenses	Amount (in rubles)
Total:	60 000 rub.
Table	8 000
Chairs	8 000
Lockers for changing clothes and personal belongings of the team	12 000
Rack for storing leftover goods	10 000
Other	22 000

As you can see, you need to spend at least 250,000 rubles on store equipment.

Staff

If you decide to open a children's shoe store, then you should prepare for the cost of staff salaries.

If you want the store to bring you maximum profit, then you should hire two shifts (salesperson + cleaner) to work in turn:

If you want sellers to try to sell as many shoes as possible, pay them not a fixed salary, but a small rate +% of sales.

No need to skimp on a cleaner, because a store with a dirty floor will not look attractive in the eyes of visitors.

You, as the owner of a children's shoe store, will have to deal with organizational issues, order goods, look for new suppliers and keep accounts.

Range

The more diverse the assortment, the higher the chances that the client will leave it with a purchase.

You must sell:

sandals, slippers, sandals and other summer shoes;
boots and boots (winter and demi-season);
shoes for outdoor activities (sneakers, sneakers);
slippers;
shoes, dancing shoes.

The size range should be formed from the smallest - up to 36 inclusive. Select the range according to seasonality. Shoes that are out of season can be discounted.

Update your inventory at least once a quarter.

The organization of sales revitalizes the business, at least twice a year: for summer and winter shoes.

As for suppliers, you can sell both domestic children's shoes (quality brands - Top-Top, Kotofey and others), and those made abroad.

Parents especially trust shoes that are made in Poland, Italy, Germany.

How much does it cost to open a children's shoe store?

Shoe markets are not startups that require huge capital investments, but still, to open a children's shoe store, you will have to shell out at least 700,000 rubles.

But besides seed investment, which amount to over half a million, you are expected by mandatory monthly expenses:

what shoes to choose for the baby,

so that it does not harm his health:

What income awaits those who decide to open a children's shoe store?

Shape carefully pricing policy his shoe store.

If you set a margin that is too low, for example, 30-40%, then it is unlikely that you will quickly get a profit, and you will not have a price gap to make sales.

Too high a margin will lead to the fact that customers find your product too expensive and go to another store.

The optimal margin is 60–80%.

It is quite difficult to calculate the monthly revenue of a children's shoe store.

Get ready for the first few months that customers will be wary of the new market, preferring proven implementers, so you will have to work hard to win a customer base.

If at least 10 people visit you daily, 5 of whom make a purchase for 2,000 rubles, then your monthly revenue will be about 300,000 rubles.

Half of this amount will go to mandatory monthly expenses, part will have to be set aside for a new purchase of goods, but 80–100,000 rubles will remain with you as a net profit.

With such indicators, you can recoup the capital investment in 8-12 months.

If you can increase sales, then the earnings of your market will be much higher.

This is, of course, a very rough business plan.

If you are interested in how to open a children's shoe store, then you will definitely have to draw up your business plan, focusing on the prices in your city and the scale of the future business, so the amount of capital investment to launch your startup may differ significantly from that indicated.

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Children's shoes are very hot commodity. Small feet grow quickly, but neat socks are out of the question. Despite the crisis, Russians continue to buy their beloved children an average of two pairs of shoes every season. Therefore, many enterprising people tend to open a children's shoe store from scratch.

Planning stage

Shoe business implies an easy start:

small investment,
non-perishable goods
minimum permits.

This is its temptation and disadvantage at the same time. The competition in the market is very high. It is important to think about how to lure the buyer.

There are different ways to organize the sale of children's shoes. Examples:

square trading floor- 30 sq. m, the number of models - from 100, the trade margin is about 70%;
area - 300 sq. m, from 500 to 900 models, surcharge 30%, income from turnover.

A small volume of trade will not allow you to work with a low margin. Given the volume of seasonal balances, the entrepreneur runs the risk of being without profit.

If you have start-up capital

When there are no ideas of your own, it is worth thinking about a franchise. The partnership offers a range famous companies, for example, "It's fun to walk", "Kotofey". The advantage of this way of organizing a business:

Flaws:

significant investments (for example, the franchise of the Kotofey company costs 3 million rubles);
strict requirements of the parent company regarding the sales area, terms of trade, design of the hall;
the inability to purchase goods from third-party brands.

If there is little money

The key expense item is the rent and renovation of the premises. It is very risky to open a small children's shoe store in a residential area. Children's shoes are regarded by parents as a significant purchase, so the factor of proximity to home does not play a role for sales.

Even in conditions of limited means, one must strive to the center, to a crowded and passable place.

The cheapest in this sense will be the local market. The problem is that, having subsequently changed the location, the entrepreneur will certainly lose the clientele.

It is worth considering such an opportunity as renting part of the trading floor of an adult shoe store. The crisis has forced many entrepreneurs to reduce sales, shoe stores with half-empty shelves are commonplace. The benefits of such an arrangement:

you can rent not only part of the premises, but also equipment;
there is no need to make repairs, obtain permits from the SES and firefighters.

It is necessary to approach the registration of relations with the landlord with all responsibility:

draw up a long-term contract (a deal for a period of one year must be formalized in the USRN);
specify how the costs will be divided utilities or the absence of such obligation by the lessee;
provide for the right to use not only part of the hall, but also a trading warehouse, utility rooms;
secure the right of the tenant to place outdoor advertising.

Range

The price segment must be determined based on your ideas about the potential clientele. Both branded foreign and low-quality Chinese shoes are in demand. The choice of goods of the middle price category of a domestic manufacturer is considered optimal - Top-top, Antelope, Kotofey.

The assortment is based on footwear for children aged 0 to 12 years. Its safety and quality are controlled by the state. Such goods must have a certificate of conformity, while shoes for adults in the Russian Federation may be provided with a declaration of conformity.

Shoes are seasonal. The unsold balances of the "summer" and "winter" categories will have to be kept in stock for almost a year. True, it will not be a problem to implement them later: there is practically no fashion for children's shoes.

Permits

Before you open a children's shoe store, you must register as a business entity. IP can be opened quickly and inexpensively (state duty - 800 rubles). It is important to choose a sufficient number of OKVED codes: over time, there may be a desire to trade related products such as shoe care products.

When registering, you should choose a simplified taxation system. By default, a general system with complex reporting is installed. It will be possible to change it to a simplified one only before the start of a new tax period.

For the premises you need to get:

confirmation of SES on compliance with SanPiN regarding lighting, ventilation, availability of utility rooms;
permission from the fire department.

In confirmation of their rights to the premises, the controlling authorities must present a certificate of ownership or a lease agreement. Rospotrebnadzor is notified about the start of activities.