Open your own pizzeria. We open a pizzeria from scratch. Sanitary standards for the premises

A business person, sooner or later, comes to the idea of ​​opening own business. Small business is not associated with the production of strategically important goods or services. Here, as experience shows, a good profit is brought by the organization of points fast food, even despite the great competition. Opening your own pizzeria can be attributed to such a business. With a well-designed business plan, the payback of a pizza production enterprise can occur within a year.

Where to begin

Before opening a pizzeria, it is necessary to put in order the preliminary documentation:

• Business plan;
• Registration of an enterprise;
• Premises rental;
• Purchase of equipment;
• Recruitment;
• Drawing up a production plan;
• Development of a marketing strategy;

It should be noted that all businesses associated with food products are required to comply with certain requirements of sanitary, fire services, as well as the tax code.

What is a pizzeria business plan?

Regardless of the nature of the business being opened, the business plan has several points common to all enterprises:

• Studying business ideas;
• Analysis of the existing market;
• Business registration (type of activity and form of taxation);
• The format of the institution and the cost of renting the premises;
• List of equipment;
• Staff costs;
• Conducting an advertising campaign;
• Conclusion about the profitability of the enterprise.

Drafting detailed business plan will help to fully assess the risks and investments of the opened business.

What is a production plan and why is it needed

After drawing up a business plan and putting it into practice, the time comes for an equally important document - the production plan of the enterprise. This document describes the organization production activities. This also includes the basic menu and a list of necessary operations for cooking several types of pizza.

AT production plan includes calculations for the purchase of products, cooking time a certain amount products. The duties of the staff and the organization of the work of the entire enterprise are also indicated here.

We can say that the production plan is the main working document, on the observance of which the profitability of the enterprise, compliance with the product range and the entire production process depend.

What documents are needed to open a pizzeria

To open a pizzeria, you need a whole package of permits:

• IP registration;
• Premises lease agreement;
• Permission from SES;
• Permission from Rospotrebnadzor to place a pizzeria in this room;
• Fire department permit.

For the tax inspectorate, depending on the form of taxation, it is also necessary to prepare and submit a whole portfolio of reporting documents on time. In addition, there is currently a law on online box office suitable under the law 54FZ.

More detailed information can be found on the portal of the tax service of the region.

What are the pitfalls when opening

There are pitfalls when starting any business. In the case of opening a pizzeria, it is of great importance here human factor. Rather professional and conscientious performance of work duties. Then you need to correctly calculate the purchase of fresh products for the filling. Otherwise, this perishable product may become unusable.

In the course of work, it will already be approximately known how many products are needed on average per work shift.

The wrong marketing strategy may also not bring new customers, but scare them away.

Separately there is a question with suppliers of products. At first, all the necessary products can simply be purchased in small quantities in supermarkets or on the market.

What equipment is needed to open

The pizzeria needs a lot production equipment. In addition to ovens and ovens, you also need:

• Tables for cutting raw products of various types;
• Dough production equipment;
• Tables for finished products.
• packing area;
• Refrigerators.

How much money do you need to open

If we talk about a mini-pizzeria, then the initial costs may need about $ 15,000. If you plan to open a full-fledged enterprise, then the costs can increase tenfold or more.

As a rule, novice businessmen take loans from banks to open a business.

In details this information should be obtained from professional auditors or other professionals.

We buy a ready-made pizzeria

To immediately get down to business, sometimes it is enough to purchase a ready-made pizzeria. In this case, the initial costs can be quite high, but still significantly lower than the purchase of new equipment and rental of premises.

The finished pizzeria already has a regular clientele and a promoted menu. But, as they say, a new broom sweeps in a new way. The organization of work, the distribution of responsibilities for the marketing line, work with suppliers will have to be started anew.

Pros and cons of a ready-made business

By purchasing ready business, along with it, its advantages and problems are acquired. The advantages are a fully formed production process and the presence of a certain customer base. The downsides may be the hidden debts of the enterprise, the need to recruit most of the new staff and re-roll the marketing line.

Pros and cons of a franchise

The pizza franchise itself is enough profitable idea like the idea of ​​any fast food business. The disadvantages include the inability to make a forecast for daily demand. This forces you to buy a large number of fresh produce in very small batches. There is also a lot of competition, so it is necessary to organize work in several areas - a fast food hall, a take-out pizza delivery window and pizza delivery on orders.

Popular franchises:

• "Dodo Pizza"
• "Papa Johns"
• "Domino's"
• "Pizza Pomodoro"

The amount of profit and the success of the pizzeria depends on the manager's ability to organize the production process and maintenance services. It is the service that can influence the influx of visitors.

Popular questions

Small pizzeria or big?

Depending on the availability of potential buyers, the volume of pizza produced can be calculated. In most cases, it is better to open a mini-pizzeria and then develop it by renting fast food outlets and expanding the delivery area.

What is the profitability of a pizzeria?

The return on investment in a pizzeria, with a successful organization of the business, can be about a year. Of great importance is a properly drawn up business plan, which already includes the percentage of expected profitability, taking into account all expenses and taxes.

Should I start shipping right away?

It’s not worth it, it’s better to first focus on establishing the main production processes. Delivery brings profit to an already promoted enterprise, since this is not the main source of income for a pizzeria, but a type of service provided.

Of course, pizza is becoming more and more popular, especially among young people.

That is why many are interested in the question of how to open a pizzeria in small town.

What paperwork will need to be done? What equipment should be purchased? Will such a business be profitable and what determines its success?

What should a pizzeria look like?

Of course, before opening such an enterprise, it is worth deciding what format your pizzeria should be. For example, many businessmen open so-called Italian restaurants - the main dish here is classic Italian pizza, but there are other dishes on the menu, as well as a wide range of drinks and cocktails.

A traditional pizzeria is somewhat reminiscent of fast food. The main target category here are young people and children. Therefore, the menu in such an institution can be reduced, but the speed and quality of service, on the contrary, can be increased.

In addition, in a small town, it would be appropriate to open food delivery. In such cases, the production of pizza, as a rule, takes place in a specially rented premises or even at home - the dish will be delivered directly to customers' homes or work. You do not have to rent a room for a cafe, add new dishes and drinks to the menu, hire service staff etc. This is the least expensive type of business, but at the same time, the profit here is appropriate.

Therefore, first of all, you should decide what exactly you are going to open, and what category of the population will become your regular customers - in accordance with this, you will need to rent and design a room, make a menu, etc.

How to open a pizzeria in a small town? Required package of documents

Of course, you will have to register with tax service and go through some other instances. What does it take to open a pizzeria? Register first as individual entrepreneur or open a limited liability company.

If you plan to sell alcohol or tobacco products, then you will need an appropriate license. In addition, the pizzeria must obtain permission from the sanitary and epidemiological station, the fire service and the labor protection service.

Where is the best place to locate an establishment?

If you are interested in questions about how to open a pizzeria in a small town, then you should know that location plays an important role. Do not rent a room near restaurants, bars and other establishments Catering. It is best to open a pizzeria either in a busy part of the town (for example, in the center) or in a densely populated residential area (in such cases, the majority of customers will visit the establishment in the evenings and weekends).

It should be noted that there are certain requirements for the premises used as a catering establishment. In particular, there should be a fully equipped kitchen, as well as a hall for clients, a cloakroom, a locker room for staff, and a room for washing dishes.

An uninterrupted supply of electricity and water is a must. In addition, you will need a ventilation and air conditioning system.

Choose an interesting style for decorating the hall, select the appropriate furniture and other decorative elements. The main thing is that visitors feel comfortable and cozy.

The required amount of equipment for a pizzeria

Naturally, in order to prepare food and receive visitors, you need to prepare. How much pizzeria equipment do you need? For example, it will be necessary to purchase refrigerators for storing raw materials.

You will definitely need ovens for a pizzeria. In most of these establishments, they are placed right in the hall, behind the bar - so visitors have the opportunity to watch the preparation of their dish, and the aroma of freshly baked pizza becomes the best advertisement.

If you are going to serve other meals at pizzerias, then you will need a kitchen with appropriate equipment, in particular, refrigerators and freezers, a microwave, a stove (it is desirable to have both electric and gas), and an oven. Do not forget about the necessary kitchen utensils and other accessories.

As for the hall, you will need a bar counter, as well as an electric kettle for making tea and some other hot drinks. It is also worth buying a coffee machine, as many visitors love this drink.

It is best to purchase a computer with the appropriate software- this will make it easier to place orders, keep track of expenses, etc. You can hang a plasma TV in the hall - this move will appeal to regular visitors. In addition, you can arrange viewings of important events, such as football matches.

Other necessary materials and raw materials

Naturally, for cooking you will need products. Most likely, there are companies in your city or somewhere close to it that will gladly provide you with the raw materials you need for cooking, such as flour, sugar, ice cream, alcoholic beverages, etc. It is unlikely that finding products will be a problem for you. Quite another thing - fresh vegetables and other ingredients that are not subject to long-term storage.

If you are going to be engaged in the delivery of pizza, then you should worry about disposable tableware. And even if you are not going to deliver meals, some customers are much more willing to take them home or to work with them - not everyone has the time or desire to eat in public place. Do not forget about special wooden planks where it is customary to serve pizza. And, of course, you should have enough tableware, glasses, wine glasses, mugs, cutlery, etc.

The pizzeria is considered profitable business because of the popularity of the dish among people of different social statuses and its low cost. Despite the fact that the number of restaurants of this direction is only increasing every year, the market in many cities is not 100% full. How to open a pizzeria? This type of business is considered quite profitable, but the organization of the process requires consistency. Drawing up a business plan "Opening a pizzeria" will allow you to get an idea of ​​\u200b\u200bthe initial amount of investment, expenses and costs.

Competitor analysis

This market sector is characterized by rather high competition, the entrepreneur must take into account the availability and location of catering places of the same price segment. On average, the pizzeria market is growing annually by 25%, already in 2007 the market volume reached 160-175 million dollars, while in subsequent years there was a steady upward trend.

Today, pizza is sold both in specially equipped pizzerias and in large restaurants; the number of stationary establishments in Moscow exceeds 350. The share of each of large companies at the same time, it does not exceed 5% of the market, which indicates a fairly high relevance. Experts predict further growth segment of fast-food pizzerias with home or office delivery.

According to experts, the market in Moscow and St. Petersburg is occupied only by 50%, in the regions - by 30%. This factor makes this type of business a very promising direction, so the answer to the question “Is it profitable to open a pizzeria?” unambiguously yes.

What pizzeria to open from scratch?

Pizza is in demand among people of different incomes and social status; dishes are prepared in elite restaurants and fast food chains. The volume depends on the choice of the type of institution financial investments, the rate of turnover of funds and payback.

There are two formats:

• Italian restaurant;
• fast food pizzeria.

Italian restaurant

The first option is the most expensive, but also the most cost-effective and quick payback. The main costs in this case are for rent or construction of premises (300 thousand - 3.5 million), another 170 thousand will be required for the purchase of equipment, monthly staff salary costs will amount to 170-200 thousand rubles. The monthly income is planned at the level of 350 thousand, the payback period is 1 year. The menu includes a wide range of dishes, many types of pizza. The competition in this niche is not very high, classic pizzerias are quickly gaining regular customers.

How much does it cost to open a fast food pizzeria?

Institution of this type specializes mainly in pizza, in this case it requires less investment, but the competition in this segment is much higher. In order to reduce costs, it is recommended to rent a small area of ​​the hall in mall and set up a pizza shop there. This format requires a small number of staff, the cost of interior space is also reduced.

The cost of renting premises for a pizzeria is 15-100 thousand, for equipment - from 100 thousand, for staff salaries - 30 thousand. The profitability of a pizzeria is 100 thousand monthly in this case, the payback period is 1-2 years.

Registration and taxation of a pizzeria

When organizing a pizzeria, any organizational and legal form can be chosen, it can take a lot of time to collect all the conclusions and confirmations.

What does it take to open a pizzeria? The following documents are required for registration:

• permission from the sanitary station;
• the conclusion of the fire service;
• confirmation of the conclusion of contracts for garbage collection, deratization, disinfection, cleaning ventilation systems, disposal of mercury lamps;
• sanitary passport for the premises;
• confirmation of the conclusion of the contract for the installation fire alarm and panic button
• confirmation of registration of the cash register;
• liquor license.

The most profitable option for a pizzeria is - in this case, the amount payable to the budget is lower than with simplified taxation and OSNO (the main taxation system). Issues related to UTII are regulated by municipalities, the possibility of switching to it should be clarified at the place of registration of the enterprise and the place of business. The number of employees in this case should not exceed 100 people.

As an alternative, a simplified taxation system () can be considered.

Location selection

Despite the rather large concentration of pizzerias, the demand for them is still high. Buying and renting premises in the central areas of the city is quite expensive, many entrepreneurs prefer sleeping areas. They are home to a large number of residents, many prefer to visit nearby restaurants.

Good pizzerias very quickly acquire regular customers who regularly visit them with their whole families. The pizzeria can also be located in places where there are concentrations of offices and educational institutions- the main visitors in this case are students and office staff who will regularly come here for lunch and dinner.

The costs in this case are formed depending on the type of institution and the district of the city. To begin with, it is recommended to rent 50 sq.m. - this will allow you to open a small institution with an average flow of customers. If you need to expand your business, you can always rent or buy another hall nearby or open another pizzeria with the same name in another area. Costs depending on the city, district, area of ​​​​the premises vary within 15 thousand rubles. - 3.5 million rubles.

Pizzeria space

When choosing a room, it is also necessary to comply with certain requirements: sewerage, water supply and ventilation (exhaust) must be connected to it.

It is forbidden to place a pizzeria in the basement; due to increased noise, it may be difficult to organize an establishment on the ground floor of a residential building.

A detached building or a house with an area of ​​​​100 m is ideal, the third part of which should be occupied by the kitchen.

Equipment

The cost of equipment also depends on the type of institution, with any financial possibilities, it is necessary to pay attention to its quality. With small volumes of production, equipment that requires manual labor should be purchased.

Necessary equipment for pizza production:

• refrigerators (the room must be equipped with refrigerators for storing food and drinks, it is recommended to purchase a separate refrigerator for seafood);
• specialized oven (tiered, (exclusively for pizza), conveyor).

In restaurant-type pizzerias, the technology of cooking pizza on wood is often found - Italian pizza is prepared in this way.

In addition to the basic equipment, other equipment is also required: a pizza table, pizza molds, gravy boats, knives, etc. The cost of equipment depends on the brand and model, the price can vary between 100 - 300 thousand rubles.

Staff, pizza delivery

To serve a small pizzeria, a cook and a waiter are enough - their professionalism largely determines the success of the business. The taste and quality of pizza depends on the experience and conscientious attitude of the chef. To acquire good culinary skills, a chef must complete at least 6 months of training. Some restaurants hire staff from Italy or train themselves.

The salary of employees of a restaurant and a pizzeria such as fast food is also different, it is formed from the salary, percentage of sales and tips. As the business develops, the need for staff will increase, you will have to hire employees to deliver pizza, the pizzeria can switch to round-the-clock operation.

How to open a pizzeria with delivery? Pizza delivery is a great way to increase the profitability of an establishment, which is why many companies rely on it at the initial stage. Some entrepreneurs come to this idea after a certain time.

When orienting a pizzeria for delivery, it should be taken into account that Italian pizza cools faster, so the restaurant should have American pizza in the assortment.

Range

To make pizza, you need yeast dough, tomato sauce, olive oil, basil and mozzarella cheese. The last ingredient plays an important role. It is usually made from buffalo milk and soaked in whey, which adds flavor to the whole dish. A set of other components (ham, mushrooms, seafood, fruits, etc.) is formed by the chef, taking into account the preferences of customers.

As practice shows, the assortment should include from five types of pizza. Raw materials for production can be domestic or imported. In most restaurant-type pizzerias, a combined option is used, since the cost of pizza made exclusively from Italian products is very high. The minimum cost of a dish is 5 rubles.

Summary

The business plan "How to open a pizzeria" consists of several sections: market analysis, format selection, collection of necessary documents, choice of location and premises, purchase of equipment, menu preparation. The payback period is usually 1-2 years.

Pizza is very popular all over the world. This dish is prepared both in fast food and in prestigious restaurants. Therefore, opening a pizzeria is a very logical decision for a novice businessman.

However, it should be understood that in addition to high demand, there is considerable competition in this business. Long gone are the years when it was enough just to open a small pizzeria without thinking about the nuances of the menu, interior design and other details. Today, it has become much more difficult to gain a foothold in the market, because there are a sufficient number of both classic and themed establishments, cheap eateries and luxurious family restaurants.

Therefore, you should make sure that your institution is not only known, but also loved. To do this, you will have to develop a detailed business plan for a pizzeria with calculations. It should include an analysis of competitors, take into account estimated costs and profits, as well as possible risks.

Advantages and disadvantages of opening a pizzeria

Before you open a pizzeria from scratch, you should compare the pros and cons of such a business. Let's start with the benefits:

1. High rates of profitability. It is more than 50%, and this moment this direction is at the peak of its development.
2. Low cost. Pizza is one of the simple and fairly cheap dishes to produce. This allows you to keep a high level of markup.
3. Fast payback. With the right approach, you can return the money invested in the business within the first year.

The disadvantages of such activities include the following:

1. High level of competition in large cities. By opening a franchised pizzeria, you automatically become a serious representative of this business, since you are acting on behalf of a large company.
2. Expensive space rentals.
3. To be successful in this business, it is desirable for you to have experience in catering establishments.

Step by step plan to open a pizzeria

If you are aiming for a serious business, then first of all you should determine key features of your institution. At the moment there are three types of pizzerias:

1. Stationary. Most often couples and families come here. You should bet on a cozy atmosphere, a varied and original menu. A stationary pizzeria can be an Italian restaurant or a small cafe. The first option is the most difficult and expensive to implement. It is suitable only for experienced businessmen.
2. Delivery. Pizza at home - this service has become very popular in last years. To run a successful business in this industry, it is necessary to carry out as much as possible fast delivery orders in your city, as well as carefully work out the bonus system.
3. Takeaway. We are talking about a small establishment for 2-3 tables or a kiosk that does not have seats. Most of the time they order pizza to go here.

The menu of a standard pizzeria should include the following items:

• 20-25 types of pizzas;
• pastes;
• soups;
• salads;
• business lunches;
• drinks (coffee, tea, lemonade, beer, kvass, fruit drink).

Now let's talk about target audience your institution. If we are talking about an average pizzeria, then its main customers will be:

• bachelors;
• women who have no time to cook;
• young people;
• students;
• employees of offices located nearby.

A successful business is most often focused on a specific sleeping area. A cozy pizzeria located near the house has a lot of advantages over an establishment located in the city center. In such cafes, people are more likely to take pizza to go when they return home from work. In addition, renting a room in a residential area will cost you much less than in a large shopping center.

Consumers will also benefit from this pizzeria location:

1. The facility is within walking distance. Going to the store, a person can suddenly go for pizza.
2. As a rule, pizzerias in residential areas offer their products at lower prices.
3. Delivery speed. If a person orders pizza at home, then he will not have to wait long.

A pizzeria located in a residential area requires less investment, while retaining all the advantages of establishments in large shopping centers. Net profit from a small institution can be about 200,000 rubles per month.

Registration and Permits

Running such a business requires not only registration entrepreneurial activity but also obtaining a number of permits. There are very serious requirements for catering establishments, and therefore the business owner should prepare in advance for some difficulties.

First, let's look at the features of registration. There can be two options here:

1. IP registration. This option is the least expensive (registration costs 800 rubles), but it is only suitable for small businesses.
2. LLC registration. This option is used to open a pizzeria in most cases.

In addition to registration, in order to conduct a legal business, you will need to do the following:

1. Obtain permission to conduct activities from Rospotrebnadzor. This document indicates that the premises of the pizzeria fully comply with all sanitary standards.
2. Conclude agreements with companies providing disinfection services.
3. Make a program production control and approve it.

Choosing a taxation system

This is a very important point, because if you do not choose the taxation system yourself, it will be determined automatically. There are two options here:

1. USN or "simplified". Assumes the payment of taxes in the amount of 15% of the net income of the institution. Many owners of small establishments choose this option.
2. ENVD. It involves a significant simplification of the procedure for tax payments, and therefore is popular among start-up entrepreneurs.

No license is required to open a pizzeria. Therefore, having received all the permits, you can equip the premises and begin work.

Which OKVED should be indicated when registering a business

The activity of a pizzeria falls simultaneously under three OKVED codes:

• 30 - activity of cafes and restaurants;
• 40 - preparation and sale of snacks and drinks intended for consumption on the spot;
• 52 - supply of catering products (if we are talking about home delivery of products).

Choose a room

Now let's figure out how to open your own pizzeria. After registering a business and obtaining all the necessary permits, you can proceed to the choice of premises for organizing a pizzeria. About 80% of its success depends on how correct the location of your establishment will be. The best option there will be a building located on the first line of houses. It is good if he has his own parking and convenient access roads.

The minimum area of ​​a pizzeria is 65 m2. It will be quite enough to accommodate a small kitchen and install several tables. It is advisable to locate an establishment near universities, bus stops, subway crossings, shops, offices, etc. If a large number of people pass by your pizzeria every day, then business success will be ensured.

Another important point concerns the availability of the necessary communications. The premises of the pizzeria must be connected to sources of hot and cold water supply, well ventilated and have an emergency exit. The rent for a fully prepared premises is an average of 50 thousand rubles per month.

We advertise a pizzeria

In order for your business to start generating tangible income, you will have to invest in advertising. Naturally, a good location and a catchy, original sign will do the trick, but modern consumers are accustomed to more assertive methods.

To attract regular customers, you will have to develop special savings programs. Then the visitors will have not only a desire, but also an incentive to visit your pizzeria again.

Don't forget that excellent advertising new institution is word of mouth. Especially when it comes to small towns. In this case, dishes will be the best advertisement for your business. Hire an experienced technologist to develop unique pizza recipes. Customers should know that your place is not only cozy, but also tasty.

Starting capital for opening a pizzeria

So, how much does it cost to open a pizzeria from scratch? It should immediately be noted that such a business will require considerable initial investments. They will be used to renovate the premises, design services, purchase necessary equipment and furniture, advertising, etc.

Consider the estimated costs of opening a small pizzeria:

1. Performance repair work indoors - 250,000 rubles.
2. Collection of the necessary documentation and the passage of all approvals - 50,000.
3. About 130,000 should be allocated for advertising.
4. The purchase of equipment, furniture and utensils will take 700,000 rubles.
5. Computers and cash equipment - 100,000.
6. Rent for two months - 100,000.
7. Reserve fund and other expenses - 200,000.

In total, about 1,500,000 rubles will have to be spent on opening a pizzeria. The amount is considerable, but this business is considered very profitable, and with the right approach to business, it pays off pretty quickly.

Monthly expenses

Every month you will have to invest a certain amount of money in your business. Let's take a look at fixed costs:

1. Salary - about 150,000 rubles. This amount applies to a standard takeaway pizza establishment.
2. Room rental - 60,000.
3. Utility payments - 10,000.
4. Advertising expenses - 50,000.
5. Social contributions - 44000.
6. Taxes and other expenses - 20,000.

Thus, the monthly expenses amount to about 330,000 thousand rubles.

Business payback calculation

To evaluate the profitability of a pizzeria, you need to compare expenses with income. In business, there is such a thing as a break-even point. Upon reaching this milestone, the institution goes to zero and then begins to make a profit.

Considering that average check in a pizzeria is 450 rubles, then the break-even point for such an establishment will be the achievement of 38 orders per day. If your establishment can serve 60-70 customers during the day (which is more than realistic), you will be able to claim a monthly profit of 200-250 thousand rubles. With such income, you can recoup the costs of a business in less than a year.

Required inventory

Such a business will require the purchase of specialized equipment. First of all, we are talking about equipping the kitchen. To do this, you will need to purchase:

• special oven or oven;
• cutting table;
• dough kneading machine;
• refrigerators and freezers;
• dishes.

For the hall you will need to buy tables, chairs and dishes.

When purchasing kitchen equipment, it is better to give preference new technology. Used units, of course, will allow you to save some money on opening a pizzeria, but in this case there is a high probability of breakdown, due to which the work of your kitchen can be frozen for a long time.

When you buy new equipment, you get the following benefits:

• a guarantee of long-term uninterrupted operation, and, accordingly, the stability of your business;
• assistance in choosing the necessary units from the representatives of the manufacturer;
• free installation and maintenance.

Recruitment

This stage is very important, since many indicators of a pizzeria depend on the work of the staff:

• quality of service;
• taste and originality of dishes;
• cleanliness in the hall;
• fast delivery, etc.

Try to hire people with experience, friendly, tidy. Especially when it comes to chefs and waiters.

Consider the staff of a small pizzeria located in a residential area. It includes the following employees:

• 2 administrators;
• 2 cooks;
• 2 deliveries;
• assistant cook (goes to work on the busiest days).

If you are planning to open a small pizzeria, then you can refuse waiters. At first, you can do the bookkeeping yourself, which will also save you some money.

Given the high demand for pizza, opening a pizzeria would be the right decision for the modern businessman. Despite the high competition in this area, a competent approach to business will allow you to get a stable income and a thriving business. The main thing is to act consistently, using the planned plan for this.

According to experts, the pizzeria is one of the most successful business ideas for start-up entrepreneurs. This kind of food is always enjoyed in great demand, so beginners have every chance to succeed in this business and quickly return the initial investment. In this article, we will tell you how to open a pizzeria from scratch and what needs to be done so that the business brings a decent and stable income.

Activity registration

Before you open a mini pizzeria from scratch, you need to collect everything Required documents. The most important thing is the permission from Potrebnadzor. It can only be obtained if the premises in which you are going to open a mini pizzeria complies with all established norms and rules.

In addition, you must collect the following documents:

• Agreement on the removal of waste with their subsequent disposal;
• Contract for the disinfection and disinfestation of the premises;
• The list of products sold, agreed with the regulatory authorities;
• Pizza Production Control Program;
• Certificate of registration of entrepreneurial activity.

Planning

Let's make up exemplary business plan how to open a pizzeria from scratch:

• Registration of documents;
• Selection and rental of premises;
• Recruitment;
• Purchase of equipment;
• Calculation of financial costs;
• Advertising;
• Profit calculation.

Before starting such a business, be sure to research the market to assess the level of competition in your city or locality and also analyze the profitability of the idea. Calculate how much it costs to open a small pizzeria, compare the level of competition and demand for such products, and then draw conclusions about the prospects of this business.

Criteria for choosing a location and arrangement of the premises

If you want to open a small pizzeria, any empty space will do. It is desirable that it be located in the city center, for example, in a large shopping center. Another option is a densely populated sleeping area. The premises can be rented or purchased. Its area must be at least 120 square meters. meters. For 40 sq. meters, a kitchen should be equipped, and the rest of the area should be equipped as a hall for visitors.

If you want to provide pizza delivery services, you can ask how to open a pizzeria at home. In this case, your institution can be located anywhere in the city. In addition, you can significantly save on renting or buying a room.

Equipment

The choice of equipment depends on the volume of production. If you are planning to open small production, at first, all processes can be performed manually. In this case, you still have to purchase refrigerators and freezers for food storage. In addition, you need to buy glass or stainless containers.

If you want to save on the purchase of equipment, pizza base in required quantity can be ordered at the nearest bakery. Pizza is usually baked in deck or conveyor ovens. In principle, this is all that is needed to open a pizzeria from scratch.

For large-scale production of ready-made or frozen pizza, you will need:

• flour sifter;
• dough mixer;
• Vegetable cutter;
• Plate;
• Bake;
• Refrigeration equipment;
• Thermal bags for pizza delivery.

In addition, you also need to buy a coffee machine, equipment for making cocktails, a refrigerated display case for drinks, chairs and tables.

As you can see, it is quite difficult to answer unambiguously the question of how much money is needed to open a pizzeria, since equipment prices can range from 4.5 to 150 thousand dollars.

Staff

Everyone knows that in the service sector, the most important thing is personnel. The success of such a business is 40% dependent on the level of service, so it is necessary to pay Special attention choice of staff.

First of all, you need to find a good cook. This should be an experienced highly qualified specialist who is able to bring high income to your institution. It is desirable that it be a foreigner who was born and raised in Italy, the birthplace of pizza. If financial possibilities do not allow you to hire such a professional, be sure to find an experienced chef. Another option is to hire a specialist who has trained in Italy and is ready to further improve his skills.

In addition to the cook, you need to hire an administrator, waiters, cashiers and a chief accountant. If you are planning to open a delivery pizzeria, you also need to find couriers, preferably with their own transport, and a person who will take orders by phone.

Menu

Thinking about how to open a pizzeria in a small town? Such an institution is no different from pizzerias operating in large metropolitan areas. The main component in the menu of any pizzeria, of course, will be pizza.

This dish can be of two types, depending on the cooking technique:

• American pizza, consisting of a thick flatbread and rich toppings - 650-950 g;
• Italian pizza on a flatbread, no more than 1.5 cm thick - 350–500 g.

If you are planning to open a takeaway pizzeria, it is better to choose the first option, as Italian pizza gets cold very quickly.

You have probably heard about such popular varieties of pizza as:

• Margarita;
• Pepperoni;
• 4 seasons and more.

They are very popular, so they must be present on the menu. Of course, it will not work to please all customers, but you need to try.

It is also advisable to include snacks, desserts and hot dishes in the menu of your establishment. Also, do not forget to add soft drinks, tea and coffee to the assortment. Now you know what you need to open a pizzeria buffet. Stock up on resources and get to work. If you do everything right, such a business will bring excellent profits.

Experienced entrepreneurs are often interested in whether it is profitable to open a pizzeria based on a cafe? Recently, such institutions have become very popular. In addition, they bring good profits, as they cover a wide range of activities. If you plan to make such a mix, think carefully and calculate everything beforehand. In order to avoid mistakes when purchasing equipment, it is advisable to consult with experienced specialists.

Financial investments

Aspiring entrepreneurs often ask the question, how much money do you need to open a pizzeria? The budget of an institution for 30 seats, in addition to the cost of ingredients, includes the following expenses:

1. Premises rent - about 5 thousand dollars. The cost of rent will depend on the advantageous location, area and renovation of the premises;
2. Business registration and paperwork - approximately $ 900;
3. Purchase of equipment - 12 thousand dollars;
4. Products - 3.6 thousand dollars;
5. Staff salaries - 2.5 thousand dollars;
6. Advertising - 2 thousand dollars;
7. Repair and interior decoration - 2 thousand dollars.

If you have made a decision, I want to open a pizzeria, you need to have on hand a starting capital of about 30 thousand dollars. With proper management, all initial investments will pay off in just 1–1.5 years. After that, you will reach a net stable income.

Profit and profitability

We figured out how much it costs to open a pizzeria. Now let's try to calculate the future profit. Pizza usually has a 200% markup. For hot drinks and sweets 300–400%. With an average check of 400-500 rubles, the establishment will bring 4-5 thousand rubles of income daily. At first, if the pizzeria is visited by 10 people a day, you can get 150 thousand rubles. Over time, when more customers appear, profits will grow by 2-3 times.

The minimum profitability of this business is approximately 20-25%. If you are not satisfied with this indicator, open. In this case, you will be able to reach a wider audience and increase the level of profitability of the institution up to 50-60%.

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Institution format

Entrepreneurs who have large start-up capital on hand are often interested in. Such a business will require serious financial costs, but if you manage to succeed, the institution will bring a solid income. In order to open a restaurant, you need a spacious room, a wide range of dishes and a large staff. In addition, you need to create a special atmosphere in the institution, since the stay of customers in the restaurant is not limited to one meal. For all this you will need at least 700 thousand rubles.

You can also find out. This is a real prospect for more experienced entrepreneurs who are not limited in financial capabilities, since such a business will require serious investments. Do not forget that in addition to the initial investment, you will have to pay a certain amount to the franchisor every month.

If you don't have your own start-up capital You shouldn't even think about opening a McDonald's. In this case, you can ask and start a business small. When your establishment starts to generate a stable income, you can expand your business and open a pizza bar on the basis of a coffee shop. In Italy, almost all pizzerias operate in this format. This may be an establishment that sells liquor, beer, and pizza. Before opening a pub from scratch, find out what requirements apply to such establishments, since the sale of alcoholic beverages without a license is prohibited in our country.

conclusions

The main rule for the success of any business is a responsible attitude to your business and the competent organization of all processes. To make your pizzeria more popular than competitors, you need to hire qualified staff, create a unique atmosphere and, of course, cook delicious food. In this case, your business will prosper and bring in a solid income.