Only Choose your field of work carefully, paying attention to options that will always be in demand. So, what will be profitable today and always?
The family has a large salary or a small one, the parents will always dress the child. Therefore, the discovery baby store, and even economy class, will be a successful undertaking.
The cost of opening an average will be 200-300 thousand rubles. This refers to a store with a small sales area, approximately 20 square meters. The bulk of the cost will go to the purchase of goods.
How soon will the costs pay off?
The margin on goods can reach 200-300%, payback with the right choice of location occurs within approximately 8-12 months.
Shop products
If you can put on an old jacket on a child, then there are no old products. That's why selling food at all times business profitable.
Depending on the area and assortment, the payback period is from 1 to 2 years. True, you will have to run around the authorities and collect a lot of documents.
How much money does a grocery store make?
The figure is individual for each specific outlet. By organizing your store according to all the rules and choosing a suitable place for it, the business can be turned into a very profitable one. Profit per day ranges from 5 thousand rubles to several hundred thousand.
Advertising agency
It's in a crisis. To sell a product or service, it must be well advertised.
Opening advertising agency requires a minimum investment, several computers with appropriate programs, a printer for printing advertising booklets, tables and chairs for employees. This is enough to start, but then, of course, you will have to purchase special equipment.
car service
If not everyone can buy a car during a crisis, then auto repair does not feel the decline in the flow of customers.
Therefore, a car service offering inexpensive car repair services will always be profitable.
Question price. Opening a car service will cost at least 500 thousand rubles, you can buy used equipment to save money. Payback directly depends on the flow of customers, with constant orders comes within 6 months.
Pharmacy
Despite the difficulties of opening a pharmacy, it can bring stable and high profits, subject to one single rule: well chosen location- this is very good business in a crisis, because people will always get sick.
How to choose a place?
Sometimes it is strange to see how 3 pharmacies are located on the same street at once, and there is not a single one in the neighboring microdistrict. Choose just such an area.
funeral services
If we discard the tragedy and grief of the mourners, then the business of funeral services looks like a very profitable one. Offer services related to the funeral process and all related details: coffins, wreaths, buses and more.
How much money will need to be invested?
Depending on what kind of funeral services you are going to offer, investments can range from 500 thousand rubles to infinity.
True, investments pay off after the first 10-15 orders, since people do not skimp on funerals, as well as on weddings.
Organization of holidays
Even in a crisis, people will celebrate important moments of their lives with all possible pomp. Open an agency that will help organize the holiday. But do not focus only on weddings, pay attention to birthdays and corporate parties.
Composing entertainment program, coordinating the menu and decorating the room, you you can earn from 5-20 thousand rubles for one event.
How much to invest in advertising?
To advance in the market among competitors, do not forget to order yourself good advertising. Allocate 10 thousand rubles for it to begin with, it will quickly pay off with the increased sweat of customers.
Are you still thinking about being in a crisis? Choose any of the proposed options and act!
The economic crisis corrects the plans of businessmen and their clients, and both fall under the blow. People become less money wages are falling and prices are rising. Owners of their business have to look for new prospects for earning. Among the lines of business, you should choose those that are based on the basic needs of a person. Consider a few popular ideas of what to do in a crisis.
Which business lines thrive in times of crisis?
The largest losses are expected by businessmen working in the field of entertainment and selling premium goods. It is on this that the population begins to save in the first place. Contrary to popular belief, a crisis is a reason not to close your own business, but an opportunity for new development prospects.
In an economically difficult time for the country, it is worth paying attention to the features of doing business:
- The ability to pay is declining, but people are still willing to spend money on meeting basic needs - housing, food and clothing. When deciding what to do in a crisis, consider these areas first.
- Cheap products are in the greatest demand, even if the quality suffers. Pay attention to Chinese and Russian manufacturers producing consumer goods.
- In production, staff are being reduced; according to statistics, a third of small businesses become bankrupt. The labor market is overcrowded, those who want to work are ready to accept lower wages.
- People do not tend to buy new things, it is more profitable to repair broken household appliances or shoes.
Important advice! In a crisis period, you should not invest significant amounts in a new business, try to do business with a small start-up capital.
Be ready to implement new ideas, switch to related business areas if something goes wrong. Try to find the direction in demand.
Hello dear readers. Today we’ll talk about business during the 2019 crisis and share a small selection of relevant business ideas in an unstable time of crisis. If you have your own ideas, we are waiting for them in the comments below the article.
What to open a business in a crisis
This is probably main question for everyone who wants to earn money during the crisis. Let's see what successful entrepreneurs have to say about it.
Founder and owner of Tinkoff Bank.
According to Oleg Tinkov, Special attention in times of crisis should be given to the medical field and everything connected with it. With a reasonable approach, startups that are focused on the production of dietary supplements, medicines, equipment for clinics and pharmacy chains can be profitable. Little competition and growing demand create ideal conditions for private medical institutions and the hospital sector.
In the absence of large initial investments, Oleg Tinkov advises to pay attention to the promising market for the development of applications for gadgets and online consulting. The businessman rightly believes that Russia is noticeably behind many world developments in the field of medicine and care for them by 15–20 years, and there are a lot of opportunities for copying for newcomers.
A good income in the future can be provided by investments in medical development and R&D. The only problem is the high cost and long payback period of such business projects, and in Russia they are not used to doing this.
Founder and owner of companies such as Dymovskoye Sausage Production, Suzdal Ceramics, Respublika (a chain of bookstores) and Rubezh (cafes and restaurants).
Network owner famous companies believes that in these crisis conditions it is better to start business projects related to import substitution. A hint will be given by the analysis of the trading market and customs statistics for the last few year s. It may be some types of food, the demand for which has been stable. He believes that the crisis has not changed either people or officials.
Vadim Dymov is convinced that it is possible to reach financial peaks by opening new projects in agriculture. As an option, he proposes to use state land shares for Far East to grow soybeans that can be exported to China. A risky but simple business can bring significant profits.
The businessman does not rule out success when opening startups in the field of machine-building logistics and components for assembling units. He claims that there are absolutely free niches for the development of medium and small businesses in small towns away from Moscow. Why not open a carpentry shop to produce excellent domestic furniture? Suddenly? But it is very pleasant to create and use your own, to raise your own brand.
Founder and owner of the network of pizzerias "Dodo Pizza".
According to Fedor Ovchinnikov, the time of crisis is a period that is favorable for opening almost any business. After all, this crisis simply forms a new one from the usual coordinate system, and life continues to go on as usual. Only the rules of the game change, and it becomes important not “what”, but “how” to act in the new conditions.
Fedor Ovchinnikov is confident that Mercedes will be in demand even during the crisis. The main thing is to find an optimal and competitive business model in order to win in modern conditions.
Fedor Ovchinnikov suffered a major setback early in his financial career. His first book sales project turned out to be unprofitable and failed, but only helped the businessman develop a new strategy. Now the entrepreneur treats the beginning of each of his business as if there is a severe crisis in the yard. He immediately asks himself a reasonable question: “What will happen to his business project when everything goes bad, even if at this stage everything is fine?” He rightly believes that it is in this difficult and new time that a healthy and strong business can be formed in the country.
Founder and owner of the Expedition company.
According to entrepreneur Alexander Kravtsov, now is a great time for any new undertakings. Here it is important to invest your soul in a business project and maintain good spirits. If you do not hide and do not retreat, then everything can turn out to be an excellent and profitable business.
Alexander Kravtsov believes that there are no crises. Now there are a lot of markets that are losing money. But there are many enterprises that are simply overwhelmed with stable orders. For example, the only Russian company for the manufacture of backpacks is loaded at full capacity.
The businessman believes that interesting and relevant topics for a new business are food and tourism development.
It is better to become more active in those financial niches where you left foreign investment. But he recommends being more careful with fixed items of expenditure. Serious changes are taking place in the market in favor of the employer: many active and qualified specialists are being released who can be useful for new projects.
Alexander Kravtsov believes that a businessman in a crisis should become a cynic: do not pay high rents, do not pay inflated premiums and do not invest in dubious projects.
TOP - 15 business ideas in a crisis
Below we have collected 15 small business ideas in a crisis. This is not all that can be discovered in an unstable economic situation, so we will try to supplement the article. Including your ideas, which you leave in the comments!
Also useful information you can learn from the article about .
Business idea number 1 - Opening an online store
Upfront costs- from 200 000 rubles.
The general essence of the proposed idea is the development and organization of an online store, the sale of goods through the site, its delivery to customers using courier service or regular mail. The relevance of such a project is confirmed by numerous economic analysis market. The service is increasingly in demand among buyers of medium age category, and the monthly growth of the market speaks of its prospects.
When planning to open an online store for women's or children's clothing, the owner faces the following costs:
- development costs and technical support uninterrupted operation of the site;
- salary of administrator, courier;
- if necessary, rent a warehouse;
- transportation costs for the purchase of goods.
The rent for the premises of a stationary store is replaced by the content of the site, the purchase software, advertising costs.
The average percentage of profitability of knitwear and clothing stores is at the level of 20-25%. When investing in the purchase of goods more than 200,000 rubles, the monthly net profit can be from 40,000 rubles. By actively promoting an online store, analyzing the assortment and costs, you can pay back such a project in 4-6 months.
Business idea number 2 - Opening a street fast food
Estimated cost of the project- 275,000 rubles.
The essence of the idea is the opening of a small outlet for the manufacture and sale of a certain type of snacks and drinks to the consumer. Unlike the usual shawarma and hot dogs, the project proposes to develop a range based on sandwiches with nutritious and tasty fillings, classic or closed sandwiches. The relevance of the idea lies in the constant demand for fast food products. During the crisis, people are less likely to go out to restaurants and are increasingly opting for quick and inexpensive street food.
It is better to open such a stationary point in places with a large flow of people: near metro stations or bus stops, shopping malls, higher educational institutions. Main costs:
- rent of a place of trade;
- purchase of a stall, tent or trailer;
- purchase of thermal and refrigerating showcases, equipment for work.
If we base the calculation of the approximate income on a daily turnover in the region of 8,000 rubles, then we can talk about an average monthly revenue of 240,000 rubles. With a profitability of 30% set in the price, such street fast food will pay for itself in 5 months. You can increase the influx of customers by adding dishes with non-standard ingredients, offers for vegetarians or healthy food connoisseurs who have difficulty finding a decent catering point.
Business idea number 3 - Opening a pancake cafe on wheels
Initial investment- 400,000 rubles.
The business idea is based on the equipment of a pancake baking point, the organization of the production of special fillings, and the sale of this original fast food to the buyer. There are quite a few companies on the market offering a delicious product, so the competition in the sector is high. By relying on non-standard products for fillings, beautiful serving, excellent taste, you can get a stable profit and regular customers.
To organize the process, it is better to choose a mobile point that can be moved when changing the place of trade, transported to participate in events and public holidays. Its equipment will become the main cost item for opening a pancake cafe.
Successful development of production is possible in the case of:
- a wide range of interesting fillings;
- staff professionalism;
- correct choice of location.
In most of these enterprises, the margin level is 80-100%, which fully covers utility bills, all costs and gives a stable profit. We can talk about full self-sufficiency only after a few months due to the initially low cost of this product, a lot of competition.
Business idea number 4 - Bakery and confectionery
Approximate investment amount- 1,000,000 rubles.
It is worth noting that people will always want to eat, in connection with this, opening a business in the field of catering during a crisis period becomes relevant, even when the economy is not all right in the country. Small firms, combining the functions of a bakery and a store, are gaining popularity in large cities. An interesting assortment and a pleasant homely atmosphere can attract buyers with different incomes. The essence of this idea is the design and opening of a fully equipped enterprise that is engaged in baking and selling bakery and confectionery products to the consumer.
To accommodate a bakery and pastry shop, it is necessary to carefully select a place with good traffic. Ideally, if there is a shopping center, bus stop or office block nearby. The project can be developed in two directions:
- a simple bakery and confectionery with a sales area;
- a bakery with a small cafeteria for visitors.
The first option is more economical in terms of investment and requires less time to organize. With a good location, a bakery can serve 300 - 800 visitors a day, each of which will make a purchase in the amount of 200 - 400 rubles. The approximate profitability of a small enterprise without a cafeteria is 20%. With such volumes of trade, the costs of opening a bakery and confectionery will pay off in less than 10-12 months.
Business Idea #5 – Opening an Outsourcing Company
Minimum investment- 550,000 rubles.
The essence of such a project is the creation of an outsourcing company that provides various services to third parties for a fee. As the main specialization, you can choose accounting or legal business support, solving financial or IT issues, creating an external call center to work with orders. The market for such outsourcing firms is just emerging, making the business project relevant. During a crisis, many companies reduce staff and it is more profitable for them to outsource tasks.
To organize and start work, it is necessary to solve two specific tasks:
- rent of a convenient office space in the central part of the city;
- attracting real professionals in the chosen field to the staff.
In addition to the initial costs of renting and decorating an office, it is necessary to invest part of the funds in advertising and maintenance of life in the first months of formation. Work with clients is carried out on the basis of a special contract. The cost of services is calculated individually for each working situation. Much attention must be paid to the quality and completeness of the work. This will help in attracting regular customers and increase the level of profitability of the outsourcing company.
Business Idea #6 - Opening a Canteen
Minimum investment- 1,000,000 rubles.
The essence of the project is the opening of a small enterprise Catering in the form of a city cafeteria. Her services will be in demand among people with different incomes: students, pensioners, business travelers. Such budget canteens have a stable demand and show low competition even in large cities.
After choosing the format of work, you should decide on the room. It must fully comply with certain technical requirements. The best option would be to rent a former catering establishment or a spacious hall near the station, universities, shopping malls.
The main cost items can be:
- refurbishment of the premises for visitors;
- purchase of kitchen and commercial equipment;
- training and maintenance of the team.
It is considered optimal to accommodate up to 50 visitors at the same time. Workload varies depending on the time of the working day. The average indicator is a patency of 50-60% with a check for 200-300 rubles. The daily income of a canteen with such a volume starts from 25,000 rubles. Taking into account all the overhead costs and the cost of renting a room, such a “delicious” business project can pay off in a year of stable operation.
Business idea number 7 - Business in the production of frame houses
Minimum investment- 500,000 rubles.
The essence of such a project is the development and implementation of a business idea for the construction of turnkey frame houses. The acquisition of small wooden houses is in demand among the middle class, which seeks to move closer to nature outside the city. Construction works from the foundation to turnkey delivery does not exceed a few months. The affordable amount of material costs makes frame houses a good investment.
To implement the project, it will be necessary to open several offices in different districts, which will accept orders and conclude contracts for the sale of finished objects. At the first stage, the main investments will be:
- training and salaries of construction teams;
- maintenance of staff in the office;
- advertising expenses;
- purchase of the necessary tool kits.
The level of profitability is calculated based on the cost of materials spent on the object. On average, one meter of living space costs 30-40 thousand rubles. It can be sold at a price of 70 thousand rubles, having received a net profit after the sale of a cottage or townhouse in the amount of up to 2 million rubles. Such a business can become profitable and bring a stable income, paying off after two completed projects.
Business idea number 8 - Opening an economy class hairdresser
The amount of capital investments- over 300,000 rubles.
The essence of the business idea is the opening of a small hairdressing salon that provides a full range of necessary services on affordable prices. Such a project will be relevant in large and medium-sized cities due to the constant demand of the population different ages and prosperity. By providing quality service at affordable prices for most customers, you can make a project with a stable income.
The bulk of the costs are for the purchase of specialized furniture, working equipment and cosmetics, the design and equipment of a hairdressing salon. Good cross-country ability is ensured by its opening in a residential densely populated area next to the bus stop, shopping malls. For additional profit, you can:
- to use the transfer of workplaces for rent instead of hired personnel;
- invite representatives of related professions to sublease to increase the flow of customers (manicurists, make-up artists).
With an average check for a service of 250 rubles and servicing at least 16 visitors per shift, the payback period of investments is planned to be up to 18 months. Expanding the list of services, holding promotions and self-promotion will help improve the result, guaranteeing a profitability of 29%.
Business idea number 9 - Opening a pharmacy
Upfront costs- from 500 000 rubles.
The essence of the idea is the wholesale purchase of a wide range of medicines and the organization of a stationary pharmacy for the retail sale of these medicines to the population. Given the high demand for this type of product, even with the existing level of competition, the project can be a very profitable financial idea.
good and stable profit in this area of business depends on pricing policy, choosing the most stable suppliers and placements. A small pharmacy operating as a discounter will be in stable demand among the population of the residential area. Its opening is optimal near metro stations, transport stops or grocery supermarkets.
To implement the project, you will need:
- specially converted non-residential premises;
- personnel with appropriate education;
- conclusion of contracts with trusted suppliers.
The profitability of a pharmacy is directly proportional to the turnover of medicines. Given the peculiarities of the legislation, entrepreneurs set high mark-ups for some groups of drugs. Additional income comes from the sale of medical equipment, hygiene items, baby food.
Business idea number 10 - Opening a children's commission store
Estimated investments- 300,000 rubles.
The general essence of the idea - organization small shop to accept goods for sale from customers for the purpose of subsequent resale, taking into account a certain commission to the seller. This area of activity is growing rapidly. Quality baby products are in high demand, especially with financial austerity in many young families.
The main amount of expenses falls on the rent of a small room, its repair and equipment. commercial equipment, furniture and stands. The project does not require the purchase of items in wholesale warehouses, but an important component is constant advertising to attract potential buyers and sellers.
It is better to open a store in a densely populated area, near grocery supermarkets or children's clinics. Small investments will require:
- colorful design of the facade;
- the content of the site or groups in social networks;
- staff salaries.
For such a project, economists consider a good profitability level of 12-15%. With a daily turnover of 15,000 rubles, the monthly net profit minus all expenses can be 30,000 rubles. Savings can be achieved by making such an enterprise a family business and not hiring outside employees.
Business Idea #11 – Opening Training Courses
The relevance of this idea lies in the fact that parents will not save on children even during an economic downturn. Private schools by study foreign languages or preparing children for the Unified State Examination may not be affordable for some parents during a crisis, but budgetary private courses (individual or as part of a non-small group) are quite real.
Estimated investments depend on the scale of the business. You can purchase all the necessary interactive learning tools and organize training courses at home or rent by the hour office space. The rest of the costs will go to advertising: in the social. networks, bulletin boards, newspapers, etc.
Business Idea #12 - Farm Products
During the crisis, many products in large supermarkets rise in price. During this period, the sale of farm products directly from the farmer becomes especially relevant. Having received everything Required documents you can organize a stationary point in the market or a mobile sale: milk, eggs, cottage cheese, pork, beef, poultry, etc.
Initial costs will depend on the scale of the business organization. You may need to purchase a special milk tanker, rent a sales pavilion, or hire a salesperson and driver. In addition, you can develop an individual design for your company, including the cost of branded stickers on cars and products.
Business idea No. 13 - Shop "all at one price"
Estimated investments- 700,000 rubles.
It is worth noting that all the stores on the market in this area "rose" during the crisis. In pursuit of the best price, people are trying to save as much as possible by increasingly visiting stores with a fixed price. The assortment will depend on your preferences, ranging from inexpensive products to household items.
You can purchase a franchise or open a store on your own. In any case, the essence will be the same. The costs will go to:
- rental of premises;
- purchase of commercial equipment;
- the first batch of goods;
- hiring employees.
As in any business, do not forget about the good location of the outlet: a busy street, a walkable area.
As a supplier, you can consider the option of purchasing goods from China.
Business idea No. 14 - Manufacturing business or import substitution
Import substitution - key moment in organizing business during the economic downturn. In addition, the policy of the state is entirely directed in this direction. There are many grants and third-party investments in the organization of production in our country. For some, this may be new, but goods can be transported not only from China, but also to China! Many foodstuffs there have a high price, and if you properly organize the delivery, but you can talk about a promising business.
In addition, during a crisis, imported products rise in price due to currency fluctuations. In this regard, the demand for domestic goods with stable acceptable prices is increasing. This is the basis for organizing a manufacturing business.
This may also include agricultural products(honey, nuts, meat, milk, cheeses, etc.), textile production, conservation(fish, cereals, vegetables, etc.), fresh vegetables and fruit and much more.
Business idea number 15 - Beauty salon at home
Estimated investments - 30 000.
The popularization of masters who will come to your home and prepare for important events has gained its relevance precisely in a crisis. Beauty salons do not reduce prices for their services, but private hairdressers, make-up artists, manicurists take much less money, besides, they do not have to share with the owner and pay rent.
All initial costs will go to the passage of special courses, the purchase necessary inventory and for advertising. To prepare a portfolio, you can try your skills on close relatives, friends.
Conclusion
Now you know how to open a business in a crisis. Is not step by step instructions but only ideas. We will be happy to discuss with you in the comments the issues of small business in times of crisis and we are waiting for ideas from you that, in your opinion, can be started in Russia during the crisis.
And also take a look at the section -. There you will find even more collections of articles with business ideas.
It often happens that plans for a happy and peaceful future suddenly collapse. It doesn't necessarily have to do with personal mistakes at work or bad business decisions. Globalization has affected all developed countries so much that a simple layman has little effect when the economy of an entire state or the world is in a fever.
Therefore, it remains only to accept the realities of the current situation and experience the constantly recurring waves of the crisis, thinking over what kind of business to do in a crisis.
What to do in a crisis?
In a world where fictitious capital is many times greater than real capital, a crisis is not something new and surprising, but it always comes abruptly and at the wrong time. Untrained entrepreneurs lose their assets and employees lose their jobs.
There are 2 options for a businessman during an economic downturn:
- Trying to restore and establish your former business, which may not be in demand at this time.
- Find a new source of income in a completely different area, which is profitable even in a crisis.
To make the right choice, you need to determine whether there will be any demand for goods or services that were steadily bought in the pre-crisis period. If such prospects are not foreseen, then you should look for other niches for the implementation of your business projects, determining what kind of business to do in the 2016 crisis.
When the population is in dire need financial resources, companies that produce luxury goods and expensive durable goods are the first to suffer. If the question arises, whether to leave money for food or pay a consumer loan installment, then the choice will be obvious.
Therefore, in order to successfully endure the consequences of the crisis, it is necessary to offer people goods and services for which they will willingly allocate money even in a difficult economic situation. So, consider a business in a crisis - what to do in 2016 and make a profit.
What to do in the crisis of 2016 - the best ideas
Essential Goods
It can be, for example, medicines or clothes, but food remains the most demanded product. You have to cope with hunger and thirst at any time, so the food business is the least affected by the decline of the economy. Meat, bakery and confectionery products, water and alcoholic beverages - all these goods are taken off the shelves, regardless of the ruble exchange rate today and how much a barrel of oil costs.
A businessman is required to choose a specific niche, properly present his product and attract buyers with a favorable price, which will play the most important role in this moment time. Such a business can be started even from scratch in your kitchen, with only a passion for cooking and money for the first batch of ingredients. And this is perhaps the best answer to the question of what to do in a crisis in order to earn money.
Car repair
A new car is a big investment in times of crisis that most people are not financially ready for. Therefore, the repair and maintenance of old vehicles are in demand more than ever. During an economic downturn, there is also a good chance to get the necessary parts or an entire auto shop from a ruined businessman for next to nothing.
Blogging
Social networks and blogs are experiencing a peak in popularity, and you can make good money on this. The blogger is required to be able to create unique and interesting content for a specific target audience, and all income is based on advertising that is placed on the site or used in the posts themselves.
Direct sales
This type of income is suitable for people who have a loose tongue and who can sell any product, sometimes even against the wishes of the client. An example can be taken from companies such as Avon or Oriflame.
What kind of business to open in a crisis - 15 relevant business ideas for 2017-2018
The most important thing is that this business does not require initial investments and the presence of an office.
Any investment during an unstable period is associated with a risk that many entrepreneurs are hesitant to take on their own. In these situations, they turn to a qualified specialist for help to analyze the situation and suggest what decision should be made. This is one of the best options for what is profitable to do in a crisis, for economists left without work due to the crisis.
Educational courses
Even in the most difficult times, parents strive to give their child better education, so the demand for talented tutors never falls. Moreover, the crisis affects the labor market. To get a decent job, many people attend various specialized courses in an effort to improve their resume in the eyes of a future employer.
cosmetic business
The desire of women to be attractive and take care of themselves cannot be broken by any crisis, this is a fact. Therefore, cosmetics sales remain high even during the period of economic instability. For many girls, the very fact of buying a new perfume or lipstick is a cure for stress and allows you to forget about pressing problems.
Preparing the property for sale
The real estate market is very sensitive to changes in the economy, during periods of recession it is extremely difficult to find buyers for new houses and apartments, people simply do not have enough savings. The only ones who do not feel the impact of the crisis in this market are home staging specialists. The task of these experts is to give the property the best presentation (make cosmetic repairs, arrange furniture correctly or remove an unpleasant smell from the room). Such work is best suited to designers or experienced builders involved in the repair of apartments.
Caring for the elderly
There are many elderly people who need daily care, but their relatives have too busy schedules, and they are deprived of the ability or desire to do it themselves. Starting an aged care service is not a bad business idea at any time. In addition, there are wealthy pensioners who want to see the world and have accumulated funds for this. You can help them realize their dream and at the same time make money on travel arrangements.
Environmental business
AT last years Demand for environmentally friendly products has skyrocketed Food Industry as well as in the fashion world. Enterprises that do not harm the environment have become especially revered.
Sites for discounts and sales
Such resources are always in demand among consumers seeking maximum savings. But during the crisis, sites about promotions, discounts and sales become especially valuable, bringing the owner a good income from advertising.
remote employee
Large companies use any methods to reduce their costs. Issuing tasks for outsourcing allows you to get rid of the need to maintain an office and reduces the cost of wages. Remote workers also benefit. They do not need to spend money on travel and have the opportunity to control their schedule.
Online video creation
Going to the cinema is associated with considerable expenses, especially if there are popcorn lovers in the company. In this regard, and with the desire to save money, the Internet has replaced cinema visits for many people. The demand for high-quality online video has increased, and many sites have appeared where you can sell such content.
home business franchise
For those who are afraid to open a business on their own, there is an opportunity to buy a time-tested franchise that is designed for a business from scratch at home.
Online trading assistant
There are a number of online sites where you can profitably sell old or unnecessary things. However, many people do not know how these resources are arranged and how to work on them correctly. Such sites provide the opportunity to trade on behalf of others, and people willingly use the services of sales assistants who have a percentage of each transaction.
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Article comments
Most people on our planet are wondering about starting a business every day, but even more people are thinking about ideas for own business. 
A lot depends on the idea, because it lays the foundation for your future business. So that you do not waste time, nerves and, of course, money, you need to consider and analyze only really working business ideas.
What are working business ideas?
Working ideas for business include only those ideas that can bring you the desired and, more importantly, constant profit. In an idea, you need to see something that no one else has been able to see.
How to understand that an idea for a business will work and you can make money on it?
The idea for a business will become working when opening your business will allow you to earn an amount of days, which in turn will pay off all the costs of starting a business. Do not rush to conclusions, because at first your business can bring you a good income, but a turning point may occur and your small business will slowly die.
Classification of business ideas
I classify all ideas, because it is more convenient to analyze them and make some forecasts about your future business. They are divided into three groups, namely:
- Highly promising;
- Unpromising;
- Medium perspective;
Now let's take a closer look and analyze each group.
Unpromising
The unpromising ones include those ideas, by implementing which you will receive a temporary profit. good example serve as the opening of an ice cream stall. From this example, it is already clear that the main profit will come only in the summer, and in the winter you, alas, will have to bite your nails. So opening a business based on such an idea will be empty and hopeless.
What ideas are suitable for starting a business in a crisis?
Medium perspective
Medium-term business ideas include:
- Office chair with footrest;
- Musical bathroom;
- Sweets with natural juice;
You can read about all this in the article about ideas for starting a business. It seems that everything is fine, these ideas can be developed, but will you make money on your business in 2-3 years or later? Optimists will say - yes, but you need to evaluate everything as it happens in real life.
One entrepreneur opened a company whose main service was to provide citizens with the necessary information. Kind of like a help desk. This company brought him good income, but with the development of the Internet, the service representing his company became simply unnecessary for anyone.
Hence a small conclusion: you need to think about the prospects of your business even at the "fundamental" stage, that is, at the very moment when an idea is thought up that should work. Let's move on and look at the last group:
Highly promising
Highly promising working ideas are related to a business that will generate income in five, ten and fifteen years. Such a business includes only one whose services will always be in demand. Based on this, you need to look for ways to create and develop your "precious" business. Such businesses include:
- Opening your grocery store(people will always eat while they live);
- Opening a beauty salon (people will always want to look beautiful and this trend is growing every year);
- Clothing store (a person is simply forced to dress);
- Business related to the biological and chemical industry (there is a whole future behind these areas);
Conclusion: open a highly promising business based on working business ideas! Good luck to you!
Section: Tips
Publication date: 2017-12-08 18:06:26
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The thought put forward in the title of this article has not only a deep, but also a double meaning, allowing you to answer ...
The idea put forward in the title of this article has not only a deep, but also a double meaning, allowing you to answer the sacramental question - what to do with business in a crisis? After all, while some entrepreneurs are experiencing panic and losses during a crisis, others are making their own success story...
First of all, you need to understand what happens in a crisis in the three main segments of goods and services - for the rich, for the middle class and for people with incomes below the average.
Many economists and marketers agree on the following: the rich market remains relatively stable; the "middle class" market is rapidly shrinking, it is in a fever; the market for "those with below average incomes" is growing!
Why is that?
People who are considered to be rich, as a rule, have a good "margin of safety" and are in a big financial gap even from the middle class, which simply cannot be overcome. Many of them may lose millions or even billions without becoming poor. And so they will remain true to their habits. Here are just a market focused on the rich - quite narrow. And the competition is high. And the start-up costs for starting a business are extremely high. Therefore, starting to work immediately on it is quite difficult, both in a crisis and outside of a crisis. In general, it's a matter of taste.
The market focused on the middle class is very promising in normal times and covers the widest segment of goods and services. But the crisis always hits the middle class especially hard. Moreover, not only (or even not so much?) materially, but psychologically. During a crisis, the incomes of some representatives of the middle class fall to the state of "poverty" for objective reasons, but the majority begin to save heavily simply because of negative expectations, fear for their future.
Therefore, during a crisis, the market, oriented towards people with "below average" incomes, begins to grow rapidly precisely at the expense of the middle class, either former or frightened. For people with incomes below the average, there is simply no opportunity to drastically reduce their consumption.
Accordingly, during a crisis, it is the businesses that grow best that are focused on those who are not going to spend a lot and save every penny. And we need to help these people save money!
What kind of businesses might these be? The scope for new ideas is unlimited. And a few traditional ones - I can suggest:
- inexpensive and the most necessary food - people always want to eat and drink;
- budget catering - see "point one";
- pharmacies - what most people save on last;
— repair of clothes, electronics, household appliances- what is in best years they just threw it away, in a crisis, most likely, they will try to repair it;
- stocks and second-hand - here, I think, nothing really needs to be explained;
- goods for children - diapers and sliders - this is something that few people will save on either ...
It is clear that in the price segment "below average" there is also fierce competition and earnings on one conventional unit of goods or services are much lower than in other segments. So you need to immediately tune in to work "according to the areas", attracting a mass client. How to do this is a topic for another conversation ...
But I promised to tell you about the second meaning of the phrase "in a crisis, businesses for the poor always grow." The point is that the crisis best time start or expand your business for entrepreneurs who lack start-up capital. A crisis is a time of especially wide opportunities.
Business in times of crisis: promising areas
The rent of office and production space at this time is the lowest, the cost of real estate, in principle, is also the lowest. At this time, it is easiest to find qualified specialists who are ready to work at this stage for a relatively modest remuneration. In addition, you can save a lot on equipment - in a crisis, it is easier to find good used options. Well, the competition, be that as it may, but falls. It is clear that it simply will not. But when and to whom, in principle, is it easy in business? Just remember that difficulties only make us stronger, and hurry to use new opportunities. After all, the crisis is also not eternal ...
Aleksey Voronin shared his thoughts with you
Tags: Money and business, Voronin
Profitable niches for trade: pilaf via the Internet, knives, optics and much more.
Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?
To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.
Market situation
Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 — by another 3.9%.
According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: food, clothes, shoes, etc. non-food products everyday demand.
Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).
|
Buyer type |
signs |
Behavior |
|---|---|---|
|
"Optimizer" |
Men over 45 living in major cities |
Rejection expensive brands(21%), switching to cheaper ones (31%) |
|
"Rationalist" |
High income people |
Make a shopping list (29%) and always follow it |
|
"bargain hunter" |
Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people) |
Purchase goods mainly through promotions (19%) |
|
"Thrifty" |
Residents of small settlements people with low income |
They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%) |
Similar trends are observed in online sales (see Figure 1).
Fig.1. How e-commerce is growing in Russia*
*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases
In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)
According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods decreased. The leaders are sports goods, products for animals and children's assortment.
Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.
What do buyers want?
Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).
Food: pilaf via the Internet
Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.
Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.
At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.
The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”
According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.
Cooking at home: knives for amateur cooks
During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).
Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).
Good vision for the price
Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).
Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.
The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.
Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.
For children's creativity
Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.
If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.
Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.
What is profitable to sell online?
Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see below).
What kind of business can be done in a crisis
Table 2).
|
What to look out for |
||
|---|---|---|
|
Souvenirs, gifts |
|
|
|
Goods for pets |
|
|
|
Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques) |
|
|
|
Goods for recreation and tourism |
|
|
But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.
Questions and answers on the topic
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Useful information
What is the best business to do in a crisis
Not so long ago, crisis phenomena in the economy posed a real threat to most entrepreneurs. Today they have become so familiar that they are perceived in a completely different way. Truly successful businessmen have not only adapted to the permanent "crisis", but have also learned to take advantage of it.
It is impossible to deny the fact that the resources of the entrepreneurial market are limited and the situation on it is unstable. As for the demand for goods and services, it is not easy to predict it. Credit organizations they are in no hurry to issue loan obligations to everyone and everyone, as it was quite recently, and investors are losing their taste for financing interesting, but ambiguous projects that may not pay off.
Profitable business directions
It should be understood that the absence of losses is already a benefit. Thus, the type of activity that does not require global financial injections becomes the most viable in a crisis. And, I must say, the market has plenty to choose from!
Consulting companies agree that in difficult times for the economy, the service sector has an obvious advantage. Organizations providing services are the most profitable. The problem for a novice businessman who has chosen this kind of detail is usually the rent. It is not necessary to hire employees at the stage of business formation: all work can be done on your own.
One example of safe (even in times of crisis!) commercial activities is blogging. In some cases, the implementation of such a project will require the help of web developers, the cost of which services starts from $100. For this amount, you can get a concise, but working site.
The next safe business option is reselling. The “buy cheap, sell high” scheme has been in effect since ancient times. For a quick increase in turnover, it is difficult to come up with something more effective. Having engaged in reselling, it makes sense to adopt Internet technologies: in other words, to open your own store on the Web. The owner of a virtual outlet spends money only on maintaining the site, its advertising and, of course, on the purchase of goods.
What activities are relevant in a crisis
Profitable business- this is a business in demand, or relevant. Relevance is directly dependent on the purchasing power of potential customers, which, as you know, is also affected by the crisis. "Times of Troubles" make the consumer more far-sighted and, as a result, stingy. He won't waste money anymore. That's why the planning phase needs to figure out what consumers still can't refuse, and make a thorough analysis of their purchasing power.
In the West, the percentage of small businesses is much larger. Therefore, it makes sense to take a closer look at foreign trends and progressive solutions in this area.
European analysts have compiled a list of the five most promising areas of anti-crisis commerce. Here's what it looks like:
- 1.
Providing repair services. In times of economic instability, almost everyone is forced to abandon new acquisitions. True, for some it can be luxury items, but for someone - essentials.
Eight ways to make money in a crisis
But, one way or another, in a crisis, people suddenly realize that it is more profitable to repair many things that have become unusable. Why not give them that opportunity?
- 2. Fast food. Since restaurants and cafes lose their attractiveness in the face of a decrease in the purchasing power of the population (and the desire to have a bite in the middle of the day does not disappear), you can bet on fast food. Fast food will always be in demand.
- 3. Drug trade. This business requires an impressive start-up capital, but never loses its relevance: the demand for medicines is consistently high. By the way, medicines Most of them are not subject to VAT.
- 4. Sale stores. Stores like "Fix Price" or "second hand" in times of crisis multiply like mushrooms after rain, and each of them has a good chance. Low prices and constant discounts attract not only young people, as is commonly believed, but in general all those for whom brands do not matter, but the price does.
- 5. Providing collection services. In a crisis, not only physical, but also legal entities turn to collection companies for help. Of course, debt collection is not a business that evokes pleasant associations. But in an era of general aggravation of stinginess, it is extremely relevant and profitable.
How to run a business in times of crisis
The ideal of a "crisis" business is a break-even enterprise. The task of the owner of such a company is to minimize negative changes in the level of liquidity. Only in this case, the business will not only survive, but also develop even in extremely difficult times. adverse conditions.
To keep their company profitable, many businessmen turn to consulting agencies for help. But such measures do not always lead to a positive result, and, of course, require funds. There is no guarantee that the recipe for overcoming the crisis, proposed by the consultants, will work in a particular situation.
But there are other ways to keep a business going. One of them is to minimize third-party costs.
There are also rules that must be followed so that changes in the economic situation cause as little inconvenience as possible:
- Maintain the ability to shrink the business. As for the nature of the risks, new players in the market are experiencing the same difficulties as already operating enterprises. The most dangerous risk is a negative change in the level of liquidity. The decrease in demand is not so critical compared to the lack of funds for the development of the business. However, the decline in consumer purchasing power poses a threat to inactive business - that is, one that cannot "shrink" and "expand" as the case may be.
To minimize risks, you need to limit costs (primarily unreasoned) and avoid long-term commitments.
As you know, small businesses mainly spend money on rent and salaries of employees (and staff turnover in small businesses is usually high). To ensure "compression", the renewal of personnel will have to be abandoned, as well as the indexation of salaries. But even these measures do not guarantee keeping afloat. Only a flexible business model will help to truly control the situation.
- Strive to maintain liquidity. Low liquidity in a crisis will inevitably lead to the death of an enterprise (or even an entire industry). An example of this is the many construction projects that were never implemented due to the 2008 crisis due to lack of funds.
But if the leading manager is able to ensure at least some development of the enterprise in adverse conditions, the business has a chance.
- Seek and develop new opportunities. In fact, the crisis is a stimulus for development. This is confirmed by numerous examples. When the market situation changes for the worse, it is time to look for new economic niches. Many executives choose to "work in a parallel direction." For example, the owner of a firm supplying office supplies may pay attention to office furniture. There are more daring options: for example, opening a cafe at a bookstore. Crazy ideas in times of crisis have a special potential.
- Change and improve. good leader able to take initiative. He does not so much act under the pressure of circumstances as he is ahead of these circumstances. When drawing up a development plan, he must take into account all the possibilities, both for expanding and shrinking the business.
If an enterprise develops steadily and gradually improves under competent management, the onset of a crisis can only slow down these processes, but not nullify them.
What to do in a crisis
Creating a viable enterprise in an era of economic instability is a noble goal, but difficult to achieve. Any mistake in this field will have dire consequences. To minimize possible losses, a novice businessman must learn how to plan the distribution of investments.
A business plan should take into account a number of aspects: the amount of invested funds, the desired development timeline, income and expenses, and the number of employees. To assess the profitability of various business areas at a particular point in time, it is necessary to analyze the market. Identifying the most stable businesses, studying their policies and borrowing some business decisions is the surest way to succeed.
So, here is what the future business owner should take into account:
- trends in the area of the market that he is going to develop;
- investment in the production and promotion of services or goods;
- risks large and small;
- possibility of loss Money, Unexpected expenses.
It must be remembered that the funds allocated for business development, in a crisis situation, can become the basis for a rapid leap forward. You should pay attention to advertising (but do it wisely). And finally, it is necessary to calculate the profit that a business brings in "black times": in some cases, instead of trying to pull out a hopeless business, it is more reasonable to admit its failure and stop investing in a doomed project.
Western experience
Most of the progressive solutions are created and tested abroad. Both the New World and Europe have experienced many crises. Therefore, domestic entrepreneurs are advised not to lose touch with their Western counterparts, who have a lot to learn from.
And finally, the main thing that an entrepreneur should remember is that the most relevant anti-crisis business is not so much profitable as break-even.
How to increase sales in a crisis
Crisis threats can be leveled at a sufficiently high level and even used in favor of further increasing the level of sales. Read about how to do this in our publication.
What kind of business to do in the village
This article will discuss what entrepreneurial activity you can do in the village. We will talk about the five most promising areas of rural business.
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