What to sell in an online store: TOP-5 categories of goods in the Russian Federation + studying demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.

Internet popularity in last years just overwhelming! We spend a lot of time at the computer monitor and other gadgets.

Most people just relax: watch movies, listen to music, chat with friends.

For others, the World Wide Web has become a place of work that brings excellent earnings.

There are many options, but the bulk of people on the Internet are engaged in sales.

What to sell in an online store to earn real income? And how to build a successful business on this?

What to sell in an online store: rating of popular products

The first step is to study the statistics of products that are most often bought in online stores.

Statistics show that the most popular are firms selling real estate, as well as clothing, footwear and children's accessories stores.

Of course, working with real estate is an area for professionals and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with an Internet connection.

When you are just starting to "know" the field of online stores, it is best to start selling one type of product.

It will be easier and more interesting if you choose an industry that is closer to you in terms of type of activity or lifestyle. For example, young mothers will be interested in selling children's clothes or toys.

What categories of goods are more profitable to sell in an online store?

A novice businessman should direct sales to his hometown and region.

Think about what people are missing. You may not have good shop sportswear or outdoor products.

Walk through supermarkets, study the assortment, interview people (yes, at least your neighbors), listen to their opinions.

The products that you want to sell to customers must be in demand, be relevant today, have target audience in your region.

Let's say you decide to sell souvenirs, but a similar store already exists in the city. It is unlikely that in this case they will order products from you. Indeed, in an online store it is impossible to touch a thing, to study its shortcomings and advantages.

On the other hand, if the cost is an order of magnitude lower, then buyers can make a choice in your favor.

So what to sell in an online store?

1. Real estate.
2. Clothing and footwear.
3. Children's products.
4. Digital and Appliances.
5. Recreation and sports.

These are the most demanded product groups today throughout Russia.

In order to decide what exactly you want to do, you need to consider each of the options separately.

No. 1. Property For Sale.

A very profitable undertaking is to create a website about real estate. This category includes the sale of cars, apartments, houses, land, etc.

Of course, for this kind of employment it is good to have experience as a realtor or at least elementary concepts about this profession.

Since the price for this category of goods is high, the income of the owner of such an Internet project will be considerable.

A real estate office that works online places all ads for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of the accompanying, and most importantly, from completed transactions.

You can increase profits by hiring 1-2 realtors in your mini-staff who will be able to travel to properties and sell real estate.

In addition to the site, you can also create pages on social networks to increase the reach of potential customers.

No. 2. Online clothing and footwear store.

Increasingly, people began to order clothes and shoes via the Internet. You can find many on the web various models at a lower cost than in regular outlets.

There is a risk of making a mistake with the size or facing poor quality service in the online store. However, people continue to buy their new clothes online.

If you decide to start selling clothes, then decide on your target group. You might want to sell menswear or plus size clothing.

The next step is to conclude a deal with the supplier. In the course of cooperation, he will send you photos from the collection, which you will post on your page on social networks or on the website.

We remind you! Analyze pricing policy other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still make a profit.

Number 3. Children's products.

Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. For help, they turn to all the same online stores.

If you have children, then you can new products sell your baby's used items. Online commissions have become especially popular in recent years due to the crisis in the country.

You can get friends and relatives to sell, who in this way can both themselves and you (for example, on the condition of selling “at a percentage”).

No. 4. Digital and home appliances.

On the Internet you can find many offers for the sale of digital and home appliances. The competition is strong, but the profit will also be high.

To get into the leaders in sales of equipment, you need to spend a lot of time and your own resources.

Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of selling equipment and understands technical innovations.

He should always be in touch and be able to answer all the questions of buyers.

Due to the oversaturated market of digital and home appliances, it is unrealistic to quickly become a successful entrepreneur.

No. 5. Recreation and sports.

Goods for outdoor activities and sports are popular. As a rule, products of this category are much cheaper on the Internet than in ordinary stores.

As for provincial cities, they often lack crazy quality sports and leisure products.

In such an area, if potential buyers have the opportunity to purchase such products, it will be very useful to open a specialized online store.

How to start selling online?

Usually the workflow looks like this:

1. You are looking for a good supplier who will supply products in bulk at the lowest possible price.
2. Create your online store based on social networks, trading floors or as a separate site.
3. Next, you will exhibit the goods on the site already with a “wound” price. This difference in cost will be the income of the store.
4. After your business starts to develop, you can add some more product categories to your assortment (for example, to women's clothing accessories will be a good "party").

Note! Before you wind up the price, study the policies of competitors.
To attract buyers, it is important that the price for the same product is slightly lower than that of your “rivals”.
Reducing the cost of even 5-10 rubles can make a difference.

Often people, daydreaming about how much money they will make, open a business without a business plan. This is a gross mistake!

A well-designed business development plan is the key to success, even if you just want to sell jewelry online.

An approximate structure for creating a business plan looks like this:

If, after a few months of operation, the business is not profitable, think about where you made a mistake. It may have been bad advertising campaign or your assortment is simply unsuitable for sale in a particular region.

To draw up a business plan, as well as determine the vector for the development of your online store, answer yourself the following questions:

Question	Answer
How much will you have to invest in the project?	Decide how much money you have. It is not possible to open a store without money at all. You need to spend the first months on the purchase of products + the creation and promotion of the site. Only after “things go”, you will be able to make a profit and direct it to the development of the business.
Where do you plan to sell your products?	Decide for yourself with which regions of the country or perhaps the world you expect to cooperate. It is better to start from your city and regional center, and then expand and sell products throughout the Russian Federation + abroad.
Do you have experience in sales or website promotion?	If you are new to this business, don't worry. There are many useful tutorials and seminars on the web that will help you understand the basics of online trading.
Will there be demand for products?	Analyze the rating of goods that are sold through the worldwide network. It’s better not to take risks, but to follow the proven path (at least when this is your first business, and there are no unique ideas).
How about delivery?	Decide how you will send packages to customers. This is one of the most important moments for any online store.

What to sell in an online store so that the business is profitable?

When choosing a product that is profitable for the sale, let's turn to 5 tips from successful owners of online stores:

If you have a limited budget, it is better to sell inexpensive products.

This requires less + they will be cheap to deliver to the buyer.

It is worth comparing the pricing policy of online stores and markets in your area.

Every seller understands that a customer on the Internet is looking for something that is cheaper than in a regular store.

During a crisis, it is worth selling mid-priced goods in an online store.

After all, those who have money will buy anything in an expensive boutique. Middle-income people (there are many more of them in our country) will look for where to buy cheaper.

It is best to sell products that you understand.

If you can easily give advice to your buyer, it will be powerful competitive advantage.

If your online store sells only in a specific region, then conduct a survey on the topic: “What can not be bought in our city?”.

Based on the results of a survey of people, add to your product grid the products that many potential customers in your city are looking for.

If you decide to open a store on the Internet, then feel free to start acting. Do not be afraid that there are already a lot of projects on the network.

Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.

How much can you earn from online sales?

It is difficult to name a specific figure that you will receive from your online store.

Income depends on such factors:

Project scale.

The larger the range, the higher the income will be.

Contribution own funds into business.

Owning a business is always a risk. It happens that an entrepreneur invests a large amount, and the business idea “burns out”.

It is better not to act so recklessly at the initial stage of opening an online store. Develop the project gradually.

Website traffic.

Unfortunately, many people are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visit the site, 1-2 people make a purchase.

It's one thing to answer the question what to sell online and another is to make sure that buyers appear.

What is better to sell in an online store?

Find out what's in demand right now:

At the initial stage, on average, earnings will be equal to 5,000-7,000 rubles. Successful projects, which have been working for years, can already bring profits in the millions, but for this you need to work hard and invest effort and money.

What to trade on the Internet - 6 interesting ideas profitable business, detailed financial calculations + payback diagram.

Question, how to trade online, began to arise due to the ubiquity of the World Wide Web, which makes it possible to make the necessary purchases without leaving home.

And this type of shopping has recently gained immense popularity.

Therefore, many people think about opening a personal website in order to trade on the Internet.

Unlike the standard type of trade, this one does not require payment for a place in the market and similar costs.

What is the best way to trade on the Internet?

Due to the difficult situation in the country, many goods have become unclaimed, and most ideas for trading on the Internet can lead to losses.

The ideas outlined in the article will allow you to trade profitably even during a crisis.

Let's analyze them in more detail.

1. Food

Capital investments: 250,000 - 350,000 rubles
Store payback: 3 – 6 months

Nutrition is a natural human need, which requires you to make purchases even during a period of unstable financial situation of the family.

After all, during a crisis it is possible to do without many things, but without food in any way.

Everyone can walk in old shoes, a jacket or blouse, and only Tibetan monks can stay hungry for a long time.

In addition, fasting can provoke dormant diseases in the body.

Therefore, if you think about how to trade on the Internet at a time of crisis, it is almost impossible to find a better option than food.

How much will it cost to implement the idea of ​​selling products on the Internet:

Name	Cost, rub.)
Total:	250,000 - 350,000 rubles
Registration of an individual entrepreneur or LLC	11 000 – 15 000
Ordering the services of an agency that specializes in opening a website	40 000 – 50 000
Minimum staff of 5 employees (whose total monthly salary)	120 000 – 150 000
Advertising is an integral part successful business the cost of attracting new customers	10 000 – 15 000
Unexpected expenses	11 000 – 19 000
Rent of a room in which goods will be stored (for large cities of Russia)	80 000 – 100 000

These are the average figures that you have to invest in order to trade on the Internet.

And this type of business will pay off in 3-6 months.

2. Pharmaceuticals

Capital investments: 150,000 - 280,000 rubles
Store payback: 6 months

Just like food, medicines are a vital purchase for which people are willing to give their last hard-earned money.

Therefore, the idea of ​​trading in pharmaceuticals is no less profitable business bringing a considerable monthly income.

People try not to save on their health, besides, the unstable situation in the country leads to in high demand for some goods.

Here are the most popular drug categories to trade in a crisis:

• sedatives,
• heart,
• lowering the pressure of the cerebral cortex.

Their increased popularity is mainly due to the constant worries and anxiety about the future among the population.

When starting to sell medicines, it should be remembered that expensive drugs will not be in demand.

In order to have more customers, these drugs should be replaced by domestic medicines with similar properties, but at a lower price.

What amount should you look for when using the Internet:

Name	Cost, rub.
Total:	150,000 - 280,000 rubles
Registration of LLC or IP	10 000 – 14 000
Ordering an agency service that will open a site with such a theme	40 000 – 50 000
24/7 delivery	9 000 – 14 000
New customer acquisition costs	10 000 – 15 000
Unexpected expenses	11 000 – 19 000
Renting a room where goods will be stored	90 000 – 110 000

Pharmaceutical products are one of the ideas that are in demand now, how to trade on the Internet in times of crisis.

Moreover, only six months will pass from the moment of founding such a business to payback.

3. Personal care products

Capital investments: 130,000 - 180,000 rubles
Store payback: 4 – 7 months

These items are included in the list of the most necessary.

Of course, during a difficult situation in the country, the demand for such products may decrease.

But this applies, rather, to expensive eminent brands of imported production.

You can apply the technique used in the pharmaceutical industry and sell similar products of domestic manufacturers instead of brands.

What personal hygiene items to trade during a crisis?

• toothbrushes and pastes,
• shampoos,
• soap,
• washing powders,
• cleaners or detergents,
• antiperspirants.

How much does it cost to start selling hygiene products online?

The business will begin to pay for itself in 4-7 months and bring a considerable income.

4. Funeral goods and services

Capital investments: 130,000 - 170,000 rubles
Store payback: 5 months

People are born and die - this is a simple law of the universe.

These processes proceed autonomously from the state of affairs in the world economy.

Unfortunately, close people pass away regardless of worldly affairs on earth.

It is impossible to stop or suspend this course of events.

It follows from this that the idea of ​​selling ritual goods is always in demand.

Many people can enter this area of ​​business, because it does not require large investments and is quite simple to implement.

The approximate cost of opening a funeral home on the Internet:

If you trade without excesses and with strict observance of the rules and instructions (which guarantee the buyer a high level of service and quality of goods), then it will begin to pay off after 5 months.

5. Goods for children

Capital investments: 154,000 - 190,000 rubles
Store payback: 7 months

Each parent can deny himself a lot, but not his beloved son or daughter.

They try to choose high quality items for a small child.

In many families, fathers and mothers, due to their constant employment at work, try to compensate for the lack of attention to the child with new clothes or toys.

This sad statistic only plays into the hands of those who wish to trade on the Internet.

However, betting on toys is also risky.

Due to the crisis, many parents refuse to buy and even cooperate, exchanging children's clothes and toys.

But it is not necessary to completely exclude clothes from the assortment.

It is necessary to clearly determine what things the buyer will need the most, and trade exclusively in them during a crisis.

But if the baby is very small, then they will always remain running goods such as:

• diapers,
• bottles,
• nipples,
• napkins.

This trend continues regardless of the economic situation.

After all, we are talking about personal hygiene and the health of a toddler, which are not measured in monetary terms.

How much should you expect if you want to trade children's goods on the Internet?

If goods for babies are of high quality and inexpensive, then the number of customers will constantly grow.

In this case, it will be able to pay for itself already 7 months after the foundation.

6. Car parts

Capital investments: 110,000 - 122,000 rubles
Store payback: 3 months

During the crisis, people refuse to buy a new long-awaited car.

Therefore, they repair everything possible ways your old car.

And this is another store option that will bring good monthly profits.

For a more complete site, you can expand the range and trade on the Internet:

• technical fluids,
• fuels and lubricants (fuels and lubricants),
• oils,
• spare parts for the replacement of electrical equipment.

The cost of creating an online store:

Auto parts is one of them, which does not require huge investments, but has every chance for promising development.

For example, consider opening a car repair shop where you can additionally trade in spare parts through an Internet site.

A business of such a plan is a profitable business because of the huge sales market, because in our time almost everyone has their own car, and some have two.

The profitability of the idea has a high rate of 85-115%, therefore, with good advertising, it will pay for itself in three months.

To find out if your chosen product will be sold online,

watch this video for detailed instructions:

Chart of profit and payback of online trading ideas

What to trade on the Internet during a protracted crisis?

Each person can single out the direction that is most to their liking.

And based on knowledge about the initial investment and payback periods, fears before starting profitable business should not appear on the Internet.

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Many businessmen in one way or another are engaged in sales through the Internet. This is a very convenient and profitable way to earn money. A person can stay at home and still control his business and get a good income. To become an Internet businessman, you do not need to receive a special education, you just need to master this type of sales. Today we will tell you how to sell online so that the money flows to you.

From this article you will learn:

1. Where to sell online
2. How to sell abroad online

What to sell online to get rich

Many people want to succeed in e-commerce, but not everyone succeeds. The situation is aggravated by the fact that competition is inexorably growing. It is rather difficult in such conditions to find and occupy your niche and effectively sell those goods that a potential consumer needs via the Internet. Among the most successful objects of sales are the following.

• Navigators, radar detectors, video recorders

There are very high markups on these items. A common situation is when a product is bought for 500-700 rubles, and sold for 1000-3000 rubles and more. Do you think it's unrealistic? But that's the reality. Chinese radar detectors cost a penny. Their purchase price starts from 200 rubles, but in Russia they cannot be found cheaper than 700 rubles. As you already understood, the sale of such goods will allow you to get rich very quickly.

• Shoes and clothes

The situation is the same with clothing, which can be purchased directly from the manufacturer at a very low price, and can be sold via the Internet with a large margin.

• Auto accessories and car care products

Motorists are always ready to give a lot of money to care for their iron horse. Cleaning products, steering wheel and seat covers, numerous useful and decorative car accessories are always in demand. Therefore, sellers set fairly high prices for all these paraphernalia. For example, they can sell a snow blower over the Internet for 500 rubles, while its true price is five times less.

• Unusual goods

Popular among the Internet audience are all kinds of unusual gifts, entertaining souvenirs, funny toys. Such original things as, for example, business card holders in the form of a knife, have an extra charge of 100%.

• Women's and men's accessories

Through the Internet, you can buy various accessories very cheaply in the same China, which everyone is able to purchase on their own on the notorious Aliexpress. For example, you buy bracelets, glasses, belts for the minimum price of 100 rubles, and you sell these same goods not even for 200, but at least 500 rubles, as quite worthy branded items.

• Interior items, bed linen, towels

Beautiful interior items have a very high mark-up, and it is profitable to sell them over the Internet. So, you can buy very cheap bed linen from wholesalers and sell it at two or even three times the price. Other decor items that have an auxiliary purpose (bottle stands, shelves, soap dishes, etc.) are also in demand, so you can make very good money selling these goods.

• Phones and tablets

Smartphones, phones, tablet phones and other means of communication are very popular in China. Asian craftsmen got the hang of making them workable for a very small price. For 2,000 rubles, you can buy an Android smartphone, and then sell it online for at least 5,000 rubles.

• Small electronic gadgets

Chinese craftsmen produce various gadgets and technodevices in in large numbers. Huge selection of universal chargers, players, e-books, adapters and other much-needed technology in the modern age can be purchased there at extremely low prices and really make money selling them in Russia.

• Light fixtures

Various musical and lighting equipment for clubs can be sold over the Internet with great profit. Laser pointers and light music are very cheap from wholesalers.

• Cases and other accessories for phones

Very wanted items! Many people prefer to buy them online, because there is much more choice and prices are lower than in offline stores. The purchase price for the same covers starts from 100 rubles and even lower, but you can sell them at a price of 500 rubles. And people will buy. Some make cases with their own hands and sell them at a price cheaper than store ones, which, in general, is also a good way to earn money.

• Handmade

If your hobby is needlework, then this hobby can be a source of good income. After all, everything is sold on the Internet. Jewelry, toys, crafts can find their buyer if the thing has its own zest. Individual and unusual creations are always in demand. If you have "golden hands", then make your craft a way to constantly earn money via the Internet.

At any time people will buy food. Food is another hot commodity which can be sold online. People are good at buying pastries and sweets. But you can only sell on the Internet those products that you know how to cook yourself and that are able to deliver to the addressee.

• Services

The Internet is a place for selling not only goods, but also services. Whatever abilities you have, all this will be in demand. Perhaps you will be able to draw up a statement of claim to order or provide financial statements to tax authority, conduct a training on an effective method of losing weight or a master class on the origami technique. The main thing is that you have enough strength and energy to provide so many services to earn your living.

• Collections

Collectors can always make good money selling their treasures. There are things that cost a lot of money: antiques, a collection of rare coins, etc. For such exquisite and expensive things, it is even advisable to arrange auctions. There are buyers for rare collectibles. But, I must say, this type of sale is not available to everyone, since this product is piece.

• Graphic arts

As an option for making money online, you can sell copyrighted photos or videos through the Network. Selling such a product has its own specifics, but a graphics distribution business can be profitable if it is properly organized and put on the right track.

Submit your application

• Knowledge

• Cosmetics

How to sell cosmetics online? Usually, buyers agree to purchase cosmetics, household chemicals only from companies that are well known. If you have just started your business, you will have to really work hard to win the trust of customers. This is a very difficult area of ​​sales for beginners.

Here are a few rules for a successful online business:

1. Main quality. It is very important to offer quality things on the Internet, only then the audience will quickly reach out to you and replenish your customer base. Glory about good goods diverges quickly.
2. It is always worth starting with a product known to the consumer. You should not offer people something new when they are not familiar with your company. Start by selling those things that are in significant demand. Set a decent markup that will get you started.
3. The uniqueness of your product will be the trigger for sales launch. Even if you have chosen a popular product, make it different from everyone else. Something in your product must be unique: production technology, price, quality - whatever.
4. The more you invest in a business, the greater the odds you get over your competitors.

Is it possible to sell medicines and alcohol over the Internet

If you seriously decide to engage in online sales, then you should start by studying the Rules for selling remotely, approved by Decree of the Government of the Russian Federation of September 27, 2007 No. 612. From this document you can learn about what exactly can be sold via the Internet.

Paragraph 5 of the Rules states that it is inadmissible to sell alcohol remotely. The same prohibition applies to tobacco and goods, the free sale of which is prohibited or restricted by Russian law. You won't be able to sell online either. medicines and weapons, narcotic and psychotropic substances.

For violation of such norms, administrative liability is provided for under Article 14.2 of the Code of Administrative Offenses of the Russian Federation:

• for citizens -1500–2000 rubles with or without confiscation of goods;
• for employees of organizations - 3,000–4,000 rubles with possible confiscation of goods;
• for organizations - 30-40 thousand rubles with or without confiscation of goods.

How to sell online the right way

Deciding how to sell certain goods over the Internet is not an easy task. This task is of a strategic nature. You need to think through everything thoroughly in order to have maximum income with minimal investment.

• Accounting. In order to save money, you need to abandon the full-time specialist. Think about an alternative way of doing bookkeeping, which could be one of the effective online services, for example, MoeDelo. This step will save you a fair amount of money.
• Logistics. It is very important to decide how you will ship your product. Perhaps your business allows you to do it yourself. But, when it grows, you will have to resort to a delivery service. One of the reliable and affordable companies is the MultiShip service. When sending goods with its help, you can always track the shipment.
• Telephony. This point is also not worth saving. There are organizations that allow you to create a PBX for a very modest fee. The Mango company will provide you with a virtual PBX with an answering machine for little money. As an option, you can purchase a SIM card from the Megafon operator and buy a city number for 200 rubles per month.
• Soft. If you have decided to save on office rent and staff recruitment, then you should take care of organizing successful interaction between all members of your team. So, you can use the Google Docs service, which allows you to create diagrams, edit texts, build tables and solve other tasks at the same time by several people.

Where to sell online

• Virtual bulletin boards

The most active sales site in Russia is Avito, a free bulletin board that involves trading without intermediaries. It is not very convenient to post information about a product every time, but the resource is more than suitable for one-time transactions. Virtual bulletin boards are always able to attract additional customers.

Social networks are a great help for those who decide to sell via the Internet. Social networks on this moment keep in their snares a huge number of people who will be much more convenient to make purchases without leaving Facebook or Vkontakte. Your task is to correctly compose and place an ad, as well as open a bank account or an electronic wallet with which you can pay for the goods.

One way or another, but both Avito and the announcement in social network will lead interested people to your official website. If there is none, then the interest of many will remain unsatisfied, and the purchase will not take place. Therefore, having your own online platform where you can find out everything about your product is very important.

If you are selling a single product, especially if it is an info business, then a landing page will suit you. A sales page works best if your goal is to quickly sell, for example, a tour package in one direction without any alternative offers.

There are many exchanges on the Internet where people offer their services. These are analogues of real-life labor exchanges, but here we are not talking about employees who are trying to take shape work book, but about freelancers who want to work remotely and sell their services over the Internet. And this is also a sales option.

Basically, these freelance exchanges employ copywriters and designers. Everything related to the creation, promotion and design of websites is accompanied by certain services that will be in demand as long as the Internet exists. All the applicant needs is to register on the exchange and indicate his electronic wallet. The most famous sites are Advego, TextSale and eTXT.

How to sell used items online

It happens that people sell things that were in use, and for appearance that's noticeable. There are scratches, scuffs, etc. on such an item. Its price will be significantly lower than the purchase price. But, if the thing was used carefully or for a very short time, then it has all the characteristics of a new product, although it costs less. Many people prefer to buy items that have already been with some owners, precisely for the reason that the price for them becomes much lower than the store. But with proper care, frugality and accuracy, the subsequent purchaser will not remember the former owner of the thing.

Sometimes a brand new product is stripped of its label and never used. Of course, it is no longer possible to call this thing new, and it is automatically classified as used. The price of such a product falls, respectively, it will not be difficult to find a buyer for it. The main thing is to determine the thematic platform. Consider several options for selling used items online. Let's define the product category:

• Products for children;
• clothes;
• fur;
• furniture.

Each type of product has its own platform where sales will be most effective.

For example, if you decide to sell children's things over the Internet, then there are several worthy attention on the Web. sites suitable for these purposes:

• the Russian-language site Yu-mama, which offers not only goods at affordable prices, but also a forum with discussions of burning and pressing topics for current or future parents;
• a site with the telling name "Children's Flea Market". It offers not only clothes, but also strollers, toys, textbooks, baths, swimming pools and many other interesting and useful things for the growth and development of children.

Let's reveal some secrets for a quick sale of goods:

• Prepare your photos. It’s better to add images after all, because psychologically people are more interested in those ads where the product can be seen immediately. Do not take someone else's photo from the Internet. If the illustration of the thing is much better than the thing itself, the buyer will clearly refuse to buy in the future, wasting his time and yours.
• Create a unique selling proposition. It should stand out from all the others. Benefits could be more low price or some bonus as a gift.
• Don't over-price an item. Rate the item realistically. Some believe that it is better to slightly overestimate the cost, so that later in the process of bargaining to give way. But in fact, the high price repels many immediately. And no one thinks about how much it will be possible to bargain. Calculate the average cost and sell the item you don't need for a couple of percent cheaper.
• Do not deceive the buyer. Be truthful about the features of the item you are selling. Remember that if a person calls you and asks about a thing, then he is interested in buying.
• In a relationship seasonal items determine the optimal time for sale. Demand for them increases precisely in the corresponding season. Solemn clothes are best sold on the eve of the holidays, autumn and winter things - before the cold. Be guided by the time and post ads about a month before the season.
• It is most effective to post information immediately at several sites. After the sale, they will be easy to remove.

How to sell goods through an online store

If you are planning not just a one-time sale, but the most real business, then, of course, you need to sell the goods in demand. The best way to trade on the Internet is to launch a selling site. Not much money is needed to create and promote it. It is important to properly organize and think through everything.

An online store can work according to the following mechanisms:

• Standard sale. A typical story for an online store. The website contains a catalog of products with prices. As soon as a customer places an order, you send it to the specified address. Thus, the transaction is made directly between you and your buyer.
• Dropshipping. This business model is often used by those sellers who do not have their own warehouses. Here's how it all happens: your site contains information about the product, its characteristics and cost, but in reality you do not have this product. And, as soon as the user places an order, you place an order with the supplier of the goods, acting as an intermediary.

Entrepreneur and blogger Evgeny Kushkov tells how to sell a product without having it in stock (without buying it)

You can sell over the Internet goods at retail and wholesale. Again, not everyone can afford to store supplies for wholesale sales. In the second case, bookkeeping will be more difficult. Therefore, it is better for beginners in the field of e-commerce to start with retail.

If you open an online store that sells only in a specific region, it will be less costly for you. It is much more convenient to carry out delivery only within your region. This is the most acceptable option at the start, but then you can cover a wider coverage area.

How to start selling through an online store

Stage number 1. Choosing a niche

When choosing a niche, you must calculate your chances in advance. Are you in a position to compete with other suppliers of goods similar to those you intend to sell online? Is the chosen type of sales capable of bringing you profit, or is it associated with losses alone?

The choice of the product itself, the sale of which you will be engaged in, also directly depends on your finances. Starting capital sets certain limits. If you don't have a lot of money, you're unlikely to be selling jewelry or high-end electronics.

First of all, you should conduct a marketing analysis. This can be done independently or with the involvement of specialists. Of course, you will make the final choice based on your personal feelings and preferences. What causes a storm of emotions in you, perhaps the consumer will also like it.

But, nevertheless, push personal feelings and preferences to the last plan, when the main directions have already been selected on the basis of serious analytics. For example, you have decided that your niche will be selling clothes. But now you have to decide whether to start by selling ties or gloves? Trust your intuition.

What should be guided in your choice? The product to be sold must be:

• in demand;
• competitive (it is desirable that the competition is not too high);
• off-season.

When starting a business, these criteria are of great importance. Knowing how to sell online is not enough. You need to decide what you will be selling.

Stage number 2. Search for suppliers

Information about the suppliers of certain goods is now apparently invisible. And finding it is not a problem. We list several ways to find suppliers for an online store.

1. Internet. There are many directories that contain information about companies that supply a variety of goods. Study information on forums, thematic sites that contain unbiased reviews about suppliers left by their customers and partners. Use this information to create your list of suppliers with contact details and business reputation.
2. Printed publications. Many benefits can be derived through the study of specialized magazines, newspapers, brochures. But you need to choose exactly those publications that are related to the theme of your online store.
3. Exhibitions. Events where manufacturers showcase their products are the perfect place to build bridges and learn from a particular market sector. Here you can see the goods with your own eyes, communicate with the employees of the companies. The only negative is that usually the organizations that participate in such exhibitions and conferences are aimed at wholesale sales.
4. Markets. In a small city, this option can also be quite acceptable. In the market, you can see the goods and even touch them, collect business cards of suppliers, and agree on favorable terms of the transaction.
5. Competitors. If you ask the seller for product certificates, you can see information about its supplier. But in order to get the same favorable conditions for working with suppliers that competitors have, you need to work hard, since not everyone is given to conclude profitable deals.

Stage number 3. Business registration

When you have acquired partners, created the basis of a business, you need to think about the form in which this business is best organized. What is the best way to sell online? There are two forms for an online store:

• society with limited liability(OOO);
• individual entrepreneur (IP).

Register as individual entrepreneur is a simpler and less costly procedure. But the LLC has broader prospects. True, for registration you will need to incur costs in terms of time and finances. For example, the minimum cost authorized capital for an LLC is 10 thousand rubles. In addition, you must also pay:

• state registration fee;
• a fee for notarial services to certify copies of documents and the signature of the applicant;
• fee for issuing a power of attorney, if necessary;
• other expenses;
• fee for opening a current account.

The minimum amount to create a legal entity is 50 thousand rubles. In addition, it is important to have your legal address, so you will need to think about the premises. Calculate whether all these costs justify the planned profit?

If you still open as an individual entrepreneur, then you will have to pay only one state duty in the amount of 800 rubles. An individual entrepreneur may not have either a seal or a current account. However, in order to more convenient cooperation, it is still better to start them. Even if you instruct to arrange everything required documents to a third party, your expenses will not exceed 4,000 rubles.

Stage number 4. Finding an office and a warehouse (can be skipped)

What your office will be like and whether you can maintain a warehouse depends on how much money you have at the start. Without calculating the expected profit, it is difficult to make the right decision. If the income is expected to be small and it will take too long to wait, it may be better to do without a warehouse and an office at first.

If you absolutely need an office and a warehouse, then conduct a study on the cost of renting the corresponding premises. Pay attention to access roads, the territorial location of structures, as well as their technical condition.

Renting an office is often associated with hiring one or more employees. And all this requires additional costs. Therefore, decide whether you should spend the initial capital on renting these premises.

Stage number 5. Creation of an online store

How to sell online if you don't have an online store? Theoretically, this can be done, but it is inconvenient. So, to create an online store, you need a logo and corporate identity. Expect that the image will be your face for many years, think carefully about this moment of organizing your business.

Almost all online store owners develop their logos and landing pages from freelancers. Numerous remote service sites will allow you to find a specialist who will create a high-quality and conceptual logo for you. It will cost about 3-10 thousand rubles, and the design of the web resource itself will cost 10-30 thousand rubles.

It doesn’t matter what you sell online, in any case, you can use gifts with printed elements as an incentive for customers. corporate identity. Try to be creative in designing it. Be guided not only by your own taste, but also by the opinion of a specialist, as well as the compliance of the chosen style with the general direction of the store.

For your site, through which you will sell your products over the Internet, you need to have three things:

• hosting;
• domain;
• engine.

Hosting - a remote server for storing all store materials. The domain is the address of the store on the Internet. Often, both hosting and a domain are provided under the same contract, their maintenance usually starts at 600 rubles a year.

The engine is a site content management system. Free engines contain minimum set functions. If you want to make a more developed and user-friendly website, then you should look for a more expensive option.

Stage number 6. Filling the online store with content

For an online store website, you need to create high-quality content. And it is desirable to think over every little thing. Start with an attractive greeting and company story, continue with product descriptions (photos, prices, features), and finish with ease of navigation and a conversion button that stimulates purchases. All this is very important and affects the profit.

Entrust the drafting of texts to freelancers or carry out this event yourself. The cost of the finished text is measured in rubles per thousand characters without spaces. Minimum price is 20-30 rubles. If you simply copy other people's texts, search engines will block you, and then you can forget about promoting an online store and selling online for a long time.

It is better to entrust to a professional photographer to take pictures of the goods. His services are not cheap pleasure: for each picture you will need to pay 150-200 rubles. In some cases, this amount approaches actual cost products. If this is expensive for you, then at worst, a photo can be taken from the supplier's catalog.

Stage number 7. Launch of an advertising campaign

In order to sell things or services over the Internet, it is important not only to create a website, but also to promote it, otherwise no one will ever even know about its existence. Promotion is carried out by special companies that have considerable experience in this matter. You are unlikely to be able to do this on your own.

Freelancers can also do SEO. They will prepare texts for your site, including keywords. It is for them that search engines will offer your site in the search results when relevant requests are received. You will have to wait to see the fruits, but it works in the long run. Advertising attracts visitors very quickly. You get a return almost immediately after payment, but it is short-lived.

It is best to combine all of the above methods of promoting a product.

How to sell abroad via the Internet: step by step instructions

Any product can be sold via the Internet and abroad. Sales will be especially successful in the following cases.

1. High quality product or exclusive interests both compatriots and foreigners. Your product can be exclusive own production something unusual and original. But if there is none, then try to sell a product made by other people.
2. The price is lower than foreign analogues of the same quality. Everyone is looking for profitable business schemes. That is why goods can be ordered abroad if your conditions seem profitable for local buyers. Just keep in mind that the profitability of your offer should cover the cost and delivery time from Russia to another country.

With the current economic situation due to the ruble exchange rate, the cost of your goods is already lower competitive prices in other countries, which means it's worth trying. Consider detailed instructions to organize sales abroad.

Step 1. Studying the foreign market

First of all, you need to choose the country in which you would like to sell your product. It is best to start in Europe or the United States, because at the level of local producers, your prices there will seem low, and the quality will be much better than Chinese goods. Having decided on the country, comprehensively study its market and features of the economy.

• Competitors

Find out if anyone is offering what you are going to sell online. Use the international trading platforms Ebay.com, Etsy.com. Look for similar products on them. If you find it, compare it to yours. Find out your advantages and disadvantages. If there are no analogues, then your product will probably be in demand.

• Buyers

The foreign audience is significantly different from the Russian one. There, people are more willing to leave reviews on sites, are less scandalous and more friendly. But most importantly, they are guided by other criteria when choosing a product. Explore the range of local shops. What might appeal to the Russians will not necessarily appeal to the Americans or the Belgians. The main thing is that foreigners really appreciate high quality and originality.

• Prices

Setting the price of a product is not difficult for you. Find out the average cost for similar products in the country of sale, subtract the shipping costs from this figure and get the price of your offer. In some cases, it is very important to provide free shipping for customers, especially in countries where people have historically been accustomed to this (for example, in the USA).

• Legislation

It is very important to thoroughly study the laws of the country in which you are going to sell your products via the Internet. Maybe there are some restrictions on the sale of products of a certain type. These limits may be quantitative, qualitative or otherwise. This is where the rules come in handy. international trade. Having carefully studied them, you can determine whether your business has a future.

Step 2. Preparing the site

If you already have a website, then you just need to adapt it for international trade. If not, then follow the instructions.

• Create an English version of the site

In order to sell goods abroad via the Internet, you need to create a website in English, even if you are selling to Germany. You will be able to translate into the national language in the future, and for a start, it is most practical to make an English version. It is better to place it in the com domain zone, because otherwise you may have difficulties with SEO for English queries.

The English version of the site is very important for buyers: it is understandable to visitors and inspires confidence. Do not leave even the slightest word in Russian, it can scare potential customers. Translate even texts on pictures. Try to make your speech literate and natural. Hire a professional translator to check.

For Ecwid store Two methods of localization can be proposed.

1. One Ecwid store on two sites.

Ecwid is very easy to use. It is worth adding it to the Russian and English versions of the site, so the buttons will be automatically translated into the desired language depending on the browser language of the site visitor. After creating a product card that you are going to sell via the Internet, place a description in Russian and English on separate tabs. English. You can do this using the Tabber application.

Don't forget to change the currency. This can be done through the Currency converter application.

A few important tips:

• Make product names in English. Many Russians love this, and the Cyrillic alphabet can scare away a foreign client.
• The showcase for Russian-speaking and foreign buyers will be the same, despite the fact that they prefer different goods.

2. Two different Ecwid stores on different sites.

It is much more convenient to create two Ecwids on different sites so as not to confuse either of the visitors. In this case, you will be able to sell goods over the Internet by setting different delivery and payment methods. Don't forget to sync leftovers between stores.

• Write down information about delivery, payment and return of goods

In the return policy section, you must specify in detail and clearly all the information about what actions you need to take in case of returning the goods. For potential buyers, this is very important.

• Check out the brand name

It may happen that when translated into English, your brand name will sound ridiculous, funny or ambiguous. Be sure to rummage through the local slang dictionary, look for words that are consonant and close in spelling. To shorten the search time, it is better to consult with a native speaker.

• Be prepared to communicate in a foreign language

Consider the difference in time zones and indicate on the site at what time you can answer your customers.

• Consider international rules trade

The most important of these are set out in the 2002 European Internet Trade Directive.

Step 3. Arrange delivery

Almost all modern sites offer several ways to deliver goods. The terms of delivery are closely related to the terms of the return of goods. When delivering by Russian Post, you should carefully fill out the postal forms. The Russian Post website contains all the necessary forms and a delivery cost calculator. The same calculator should be in your online store.

Be sure to insure all your shipments.

Choose the packaging that will ensure the safety of the goods.

And one more important detail - provide the buyer with a tracking code.

Step 4. Choose a payment method

It is worth considering several types of payment. But keep in mind that for international transfers, the most reliable system is PayPal.

Step 5. We connect advertising channels

Foreign buyers are attracted by the same methods as Russian ones.

• Instagram

To sell products online, draw attention to them through Instagram. They really appreciate unique designer products. It is extremely important to photograph them beautifully. It is quite acceptable to maintain one account, duplicating entries in Russian and in English.

• facebook

1. Page dedicated to your online store. On it, you talk about all the events associated with it, promotions, product features, and sales news. You will be able to create posts in Russian and in English, setting each of them to display in the corresponding region.
2. ads, which lead directly to an online store or to a Facebook page.

• Google AdWords

Selling over the Internet helps contextual advertising on Google, in particular, through the AdWords application. Adhere to the basic rules for writing ad texts - they should be clear and concise.

Step 6. Use marketplaces

A marketplace, or trading platform, is a great place to make yourself known and your offer. Here are some marketplaces where you can offer your products to foreign customers:

• eBay.com

Remember that all buyers of this site pay attention to the seller's rating. It is necessary to have at least a couple of reviews in order to inspire confidence among customers. Therefore, after registering on the site, make several purchases and pay for them very quickly in order to earn positive feedback. Reputation is a very important element of business, especially on eBay.

• etsy.com

This site primarily presents those companies that sell homemade items, antiques, vintage goods, tools and materials for creativity and needlework. You need to pay for using the service: $0.20 - for placing one product for a period of not more than four months; 3.5% - from the cost of the goods upon purchase.

You can sell goods over the Internet on the Etsy.com site by participating in affiliate program, which allows you to place the first 40 products for free if you follow a link from a partner company.

On this site, it is important to decide already at the registration stage. You create an account for either a private seller - "Individual Sellers", or professional organization- "Professional Sellers". In the first case, you are exempt from fees, but pay a commission when making a sale.

The site offers a service through which a registered user places a certain amount of goods to the Amazon warehouse. The site takes care of all shipping and packaging.

• Marketplace.asos.com

Those organizations that plan to sell clothes via the Internet will find it very convenient to be located on this site. True, you will need to pay £ 20 per month for registration, as well as deduct 20% of the cost of the product if you purchase it. In addition, you cannot post on the site if you have less than 15 positions, and you must also comply with all site requirements regarding posting photos.

But if you pass the selection process and develop an excellent reputation in the future, the company may offer you to be featured on its main site, asos.com.

Analyzing all of the above, it should be concluded that selling over the Internet is possible only with the help of marketing and product promotion tools. Without advertising and relevant research, your product is unlikely to be popular or even known.

It is almost impossible to do everything you need on your own. When promoting a product, it is necessary to carry out many actions at the same time, each of which requires experience and a professional approach. Therefore, whatever one may say, you will have to involve specialists.

We suggest starting work on promoting the resource from which you plan to make sales from it. Internet Marketing Specialists "Sales Generator" will conduct a detailed analysis of your site, identify its main problems and prepare 47+ recommendations for the successful promotion of your products and services on the Internet.

In a free market, there are plenty of ways to make money without too much effort. Buy low and sell high, and put the difference in your pocket - what could be easier? What goods to buy for profitable resale, where to buy and resell them, how not to stay in the red - we'll talk in this article.

• What you need to know for this business
• Where can I resell goods
• Where to buy goods for resale
• How to resell services
• How to make money on the resale of goods: useful tips

What you need to know for this business

The history of resale begins from the moment people learned to trade. If at the dawn of centuries the services of intermediaries were not in great demand, then as civilization developed, the chain of intermediate links between the producer and the end consumer became longer and longer. Modern man buys a lot of goods from all over the world - most of them passed long haul and significantly increased in price in the process of their resale.

Before starting this small business many people wonder what products can be profitably resold in order to earn a lot?

Keep in mind that resale is a delicate matter: in order not to be in the red, you need to clearly understand the difference between the purchase price and the sale price, as well as the amount of sales speed of this category of goods. It makes sense to resell products with high markups, low overheads, and fast turnover.

In order to make money on resale, you need to understand all the intricacies of the market, know about your competitors and understand what price is acceptable. Before starting this business, carefully study and analyze all these indicators.

Where can I resell goods

The easiest way is to resell through message boards. You buy a certain product, and then resell it in your city through Avito or other free classifieds boards. How much you can earn on this depends on the demand for the product, as well as on the ratio of the purchase price and average price sales of this product in your city. For example, you can buy cheap goods for children, phone cases on Ali Express, and then sell them for 2-3 times more. For some categories of goods, the margin can be 100-500%.

It is important to understand whether there is a demand for this product, and what price people are willing to pay for it. To do this, it is enough to test the demand by advertising even before purchasing the goods. The advantages of this method include the fact that you do not need to register an enterprise or become an individual entrepreneur, pay taxes, etc.

A difficult way for advanced businessmen is to resell on a website / in an online store. You can make a simple one-page website yourself or commission it from a freelancer. Also you can create own store or resell on existing large sites:

• Ebay - on this largest site you can buy or sell electronics and more. It is possible to sell at a fixed price and put up lots for auction.
• Aliexpress - now sellers from Russia can register on the largest site of Chinese goods. True, for this you need to be legal entity and conclude a contract with an intermediary - PickPoint.

Selling through websites is suitable for those who want to build a serious business on the resale of goods, and not just sell one thing at a time. It is clear that there will be associated costs, including advertising costs.

These are the most popular ways to sell products online. Of course, no one can stop you from acting the old fashioned way: renting a place in a store or market, or even walking around apartments offering your goods. But in the twenty-first century, it makes sense to trade online - it's much easier and more profitable for any seller.

Where to buy goods for resale

So we come to the most important question - where to buy goods for resale? It cannot be answered unequivocally: it's one thing if you want to sell purebred puppies, and quite another if you decide to sell computers.

If you plan to purchase goods from abroad, you first need to select a country. The undisputed leader in almost all areas is China - there you can buy cheap clothes, equipment, and another million different goods. The resale of goods from China is gaining momentum. But for branded clothing, it makes sense to go to France or Italy. If you do not have the opportunity to personally fly for the goods, you can order online with delivery to the desired city.

Ebay - on this largest site you can buy or sell electronics and more. It is possible to sell at a fixed price and put up lots for auction. Aliexpress - now sellers from Russia can register on the largest site of Chinese goods. True, for this you need to be a legal entity and conclude a contract with an intermediary - the PickPoint company.

It is not necessary to order the goods from the manufacturer. If you plan to sell a product on Avito and other message boards, it may be enough to order it on AliExpress - provided that you are satisfied with the price offered there.

In rare cases, you can even purchase a suitable product from friends, neighbors, colleagues, etc.

How to resell services

Resale of blogs, websites, articles, videos. The essence of this method is that you are looking for a webmaster who will do some work for you cheaply, and you will resell it twice as much to other people, acting as an intermediary. But here it must be taken into account that most people do not look for a ready-made website / blog / article / video, but order them “from scratch” to suit their requirements. Therefore, it is more logical to take a specific order and give it to the contractor at a cheaper price than the customer pays.

This is what video marketers often do - they look for customers for a video, advertise, find a customer and negotiate with him, and all technical work given to a freelancer. Neither the customer nor the final contractor in this scheme know each other - they deal only with an intermediary. The functions of an intermediary can be reduced to communication with the customer and the performer / performers, or he can do some part of the work (for example, write a script for a video).

Resale of other people's services. Another way is to resell other people's services; it is very close to the previous one. The difference is that it's easier to make money here, and your job is not limited to writing test items. You can make a website and offer certain services on it, getting your percentage for it.

These can be the services of a company to release from the army, a company to search for domestic staff: housekeepers, nannies, gardeners, and so on. Another option is to just run contextual advertising or advertising on social media. A lot of people, even being professionals in their field, do not know how and do not like to “sell themselves”, and are happy to shift the sale of their services to someone else.

Watch the video life hack from Andrey Merkulov on this topic:

What goods can be resold to earn

Below are all types of goods that you can earn on the resale.

• Electronics. The most popular product today is various gadgets: smartphones, tablets, laptops, etc. You can buy in bulk at one price and sell in your online store at a slightly higher price.
• Kids toys. They can also be bought in bulk and sold on the above sites.
• Antiques. These goods have been valued at all times: collectors are ready to give millions if the thing is worth it.
• Clothing. Most people buy clothes through online stores, so this category can be resold.
• Site names. For each domain name, you can earn from $10 and up.
• Cars. You can start a company and make millions by reselling used used cars.
• Cases and other accessories for mobile phones, tablets and other gadgets. As a rule, in ordinary stores such things are not cheap, but on Aliexpress or in China they can be bought for a penny. This also includes adapters, cords, etc.
• Decorations. Now many people make handmade jewelry, but not everyone knows how to sell them. Handmade always has a price, so you can take on the role of an intermediary and work for a percentage.
• Small household appliances - at sales in online stores you can find very cheap goods (especially if you get promotions and discounts), and on Avito or your own website you can sell them much more expensively.

This is not a complete list of products that you can resell. You can trade anything, even greyhound puppies (literally and figuratively), as long as there is a demand for it, as well as an acceptable difference between purchase price and resale price.

If you want to engage in reselling, it is important to follow a few important rules.

1. Test demand. Before you buy a product, advertise, pay for low-cost advertising, and see how many people will be interested in your offer.
2. Calculate margin. It is important to understand how much you will earn on the sale of one unit of goods. Don't forget to factor in shipping and other costs.
3. Consider force majeure. The goods may be delayed in transit, or there may be problems at customs - you must be prepared to deal with such problems.
4. Get your sleigh ready for the summer. You must always be one step ahead. It is better to buy school backpacks not in August, when their prices skyrocket, but in March. It makes sense to order swimwear in winter, and fur coats in summer.
5. Analyze competitors. You won't be the only seller on the market, so it's important to know what others are offering and at what price. Remember that the buyer almost always chooses the cheapest offer - if you can't sell cheaper than others, you will have to work hard to explain the difference in price.
6. Love your customers and they will love you back. Hold promotions, give small gifts and always keep your commitments.
7. Advertise your product. Test different advertising methods and choose the most effective one.

Resale of goods and services can be quite a profitable business if you approach it wisely, analyze the market carefully and choose the right niche. If you want to know more about the best ways to make money online - you are here: 50 better ways make money online

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What to sell to earn? Top selling items. What is profitable to sell? :

In some life situations the problem arises when there is not enough material resources. In this case, people often wonder what to sell in order to earn. Although in some situations entrepreneurs who are just starting their own business do the same.

Products from a Chinese manufacturer

There was a time when relationships flourished according to the buy-sell scheme. However, it is long gone. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require almost any cost from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money selling products from China. The best-selling goods have always been and will always be made in China, as they cost less than other producing countries. The advantage of such a sale will be that there is no need to invest your cash, as the goods are paid in advance by the buyer. The same item guarantees that there will be no downtime of products, they will always be in circulation.

Using an Internet Bulletin Board

Since it is the 21st century in the yard, it would be logical to ask the question of what to sell on the Internet in order to make money. To date, there are many free online sites that work on the principle of a bulletin board. In addition, such sites are completely free, which means that it costs nothing to post information about the sale of your product. All these sites are quite similar to each other, and therefore the rules and the list of what can be implemented there are approximately the same. Here is a small list of products that you can try to sell through Internet bulletin boards:

1. Personal items that have become unnecessary for any reason.
2. You can buy various products and resell them, receiving interest from the sale.
3. Sale of goods wholesale.

In addition to using existing sites, you can create your own Internet portals, where you should place various profitable offer for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

• Gold, silver and other jewelry items, except those that belong to the family as heirlooms.
• You can engage in the sale of such goods as cosmetics from a large company. True, for this you need to become a representative of such a company.

What to sell to make good money?

A very interesting option for selling goods can be, at first glance, trash that ordinary people do not need for nothing. However, there is a type of people who are called collectors. This segment of the population is quite capable of acquiring, for example, some kind of badge or a coin for a large amount, which to an ordinary layman will seem like a trinket that has no value. In some cases, the answer to the question of what to sell in order to earn money may be antiques and other valuables belonging to different collections. It is more difficult to implement them, because first you need to spend the amount on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

This also includes residents rural areas, as they receive a good income from the sale of vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from the villagers, and then resell them in the city at a higher price. This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What are people buying?

When the question arises of making money selling something, it is always worth remembering that there are directions that will be in demand always and everywhere, and at any time. What to sell to earn quickly and a lot? One of these areas is real estate. The sale and purchase of housing will always be in trend, since no one wants to live on the street. This way of earning requires certain investments, however, with the right approach, it will quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example. With constant monitoring of various ads, you can stumble upon one in which the owner writes about an urgent sale of housing, for example. The reason for this may be departure, unwillingness to look for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and drop the amount from the initial one by 10-15%. These are the offers you need to look for. Having bought a property at a lower price, it remains only to add interest and resell it. Thus, you can earn a lot of money, doing almost nothing.

What can be quickly sold online?

As mentioned earlier, wondering what to sell in order to earn money, you should turn your attention to the Internet. However, message boards are far from everything that can generate income. Despite the fact that there is almost everything that can be bought on the Web, and the demand, like the supply, is great, there are areas in which the demand is clearly greater than the supply. These categories include the following products:

1. Clothes and footwear for children and teenagers. Such products are always in use, because, as you know, children grow up quickly. You have to buy new things almost every year, which means that the demand will be constant and large.
2. Various products used at home and in offices.
3. Real estate and cars.
4. Less in demand, but still enjoy original and beautiful photographs.

Although it is worth noting that it is much more difficult to make money selling photos, since photobanks that accept pictures present very high requirements.

How to make money selling photos and equipment?

There are several ways that can help you turn your photography talent into cash. Of course, photos are not the best-selling products, but there are still several ways:

1. Work as a photographer by order or for hire.
2. Get a job at big company or take pictures for the local newspaper.
3. If a person has a lot of knowledge and education as a professional photographer, you can sell video tutorials on how to take original pictures correctly.
4. Somewhat off topic, but a suitable way to earn money can be the sale of special accessories for pictures or directly cameras, etc.
5. A good way to earn money can be the distribution and advertising of other people's products using unique photographs. Many large firms are willing to pay well for this kind of marketing from private photographers.

Implementation of computer games

Returning to the topic of making money on the Internet, you should pay attention to computer games. The gaming industry today occupies a huge niche in the sales market. Platforms like Steam or Origin allow resourceful people to sell game keys, game accounts, and so on. Of course, if you raise the question of what is profitable to sell, then games are not the best, but still, if you buy an application at a discount on a sale, for example, in a few weeks you can sell it for much more. However, in order to successfully sell such a product, you need to know where to look for an audience. Most often, the sale and purchase of such products is carried out in specialized groups all on the same Internet. To increase the chance of success for implementation, it is recommended to draw up various unique offers, promotions, etc.

Sale of information

The 21st century is considered the century of information and computer technologies. If the sale of equipment is already a problem, then trading in information is much easier. Being a professional in any field of activity, it is quite possible to earn money by selling your knowledge. You can implement them in the form of video tutorials, online courses. If the baggage of knowledge is supported by extensive experience or some of its additions, then it is quite realistic to write a book about it. Selling books as a business has long been a stable industry in its own right. Hand crafts are in great demand. If a person has skills in this area, then you can sell both the ready-made products themselves and video tutorials on creating such crafts. You can earn even on the ability to write poetry. If it turns out really well, then you can write them to order or create your own collections that you can sell.

Revenue from sales

No matter what people say, it is quite difficult to calculate how much income you can get from the sale of something. All due to the fact that too many factors affect the profit in such cases. The type of product itself plays a huge role, how much the seller has and in what place he sells it. It is worth noting that the fact of location is one of the most significant, since for maximum sales efficiency it is necessary to find the right audience. There are several other factors such as the uniqueness of products that affect the profit in the highest degree. When starting your own business selling something, it is very important to study all the preferences of potential customers in order to offer them the most suitable product.

Resale Opportunities

Of course, being engaged in the resale of goods, real estate, knowledge, etc., you can get tired, and all this can get boring. However, you need to understand that the constant fuss and thoughts about what you can buy cheaper and sell more expensive is a direct way to earning real money. The best thing, of course, is to devote yourself to real estate business. However, if at some point the resale stops and the apartment remains, then you can always start renting it out. This is one of the easiest ways to earn, and passive. And this means that he will not interfere with doing any other things. By selling apartments or private houses, you can get good fortunes almost at any time.

Sale of furniture

Among the many ways to earn money, there are those that require certain skills. What is profitable to sell, knowing how to work well with your hands? This is not a job that requires education. Furniture can be an interesting selling option. However, a simple resale will not bring practically any profit. Therefore, it is worth paying attention to those specimens that have lost their presentation. Buying for next to nothing products that have defects, poor paintwork, broken parts, etc., you can also earn money. But this will require a certain amount of effort. Troubleshooting, painting, and being creative to give a piece of furniture a marketable and unique look can dramatically increase its value. Thus, having bought an old and ugly sofa, having worked on it, you can sell it at a price that will be several times higher. In addition, handicraft will always be highly valued among people of the upper class. Paying enough attention handmade, furniture can be sold at huge prices.

What to trade in a small store: what is profitable, what product is better to sell

Many aspiring entrepreneurs are wondering: what to trade in small shop. In fact, the question is much deeper than it seems - after all, in a store with an area of ​​​​a couple of tens of square meters, not any product can be profitably sold, especially if the outlet is located in a residential area, that is, within walking distance. In this article, we will look at best options for the organization of trade in a small area.

Products

The first thing that comes to mind when it comes to organizing a business related to trade is the discovery grocery store. And it's really a good option. An area of ​​20-30 square meters will be more than enough. The initial investment in the purchase of goods and commercial equipment will not exceed seven to eight thousand euros. If you buy used equipment, you can save about a thousand euros. Net profit can reach 1.5-2.5 thousand euros per month, depending on the location of the object.

Children's products

You can also make a lot of money selling baby products. The investment will be more than when opening a grocery store, but the profit can be much higher. So, in addition to 9-10 thousand dollars of initial investment in goods and shop equipment you will need to invest another 200-300 dollars in the arrangement of the ramp - many parents will come with strollers. The yield of such an object is on average about 2.2-2.7 thousand dollars and more.

Goods for pets

Every second city dweller keeps pets, so a pet store is a very profitable business that does not require significant investments. The initial investment will not exceed six to seven thousand euros if you buy feed in the middle and lower price segments.

However, keep in mind that many pet owners want their pets to receive the highest quality product. And in order to earn on this, investments will have to be increased: about one and a half thousand euros will have to be invested in expanding the range of high-quality feeds. The profit will be from 1.2 to 2.3 thousand euros. If you establish contact with local manufacturers of furniture for animals, you can earn 200-500 euros per month additionally.

draft beer

Draft beer shops bring in a stable, albeit small, income and require minimal investment. In a room of 30 square meters, you can open outlet for about 16 taps, that is, you can offer your customers 16 types of beer. Preference should be given to domestic varieties, as they are much cheaper and allow for a large margin (up to 100 percent), providing higher profits. The total investment in the opening of such an institution will be about four to five thousand dollars. Earnings in this business entirely depend on the season - if in winter the profit will be 1-1.5 thousand dollars a month, then in summer period income will be better - up to 2-4 thousand dollars a month. It is especially profitable to open such stores in regions with a warm climate.

Pharmacy

Opening a pharmacy on its own will cost 14-16 thousand dollars, under a franchise - 20-25 thousand. However, the second option is preferable: a pharmacy that has a familiar, well-publicized sign is more credible, and, accordingly, will attract more customers and bring in more profits. In addition, the franchise provides a lot of other benefits such as staff training, marketing support, and so on. The average monthly income of a convenience store is $3,000-4,000.

Flowers

If, thinking about what you can trade in a small shop, you opt for flowers, you will never regret it. Investments in opening a flower shop will be only 3-4 thousand dollars, and the average monthly profit will be from one and a half thousand euros. The only serious drawback of such a business is the short shelf life of flowers, and it is possible to understand how much goods should be available only through trial and error.

Confectionery

Investments in opening a confectionery store will amount to approximately 4-5.5 thousand dollars, taking into account the purchase of equipment and the first batch of goods. If there are large franchises in this area in your city, it makes sense to take a closer look at them - as in the case of pharmacies, the investment when buying a franchise will be greater, but the profitability will also be higher. Profit from the sale of confectionery products will be from 800 to one and a half thousand dollars a month. You can increase your income by selling tea and coffee.

What to give up

It is impossible not to mention also the options from which, for one reason or another, should be abandoned:

• textile products;
• souvenirs;
• books, stationery and computers;
• cosmetics and perfumery;
• men's clothing and footwear;
• jewelry.

Now, knowing what to sell in a small store, and what is better to refuse, you can choose the option that you like and can afford. And even if something doesn't work the first time, don't give up. Remember, success comes to the stubborn.

What is profitable to trade

Trade is one of the pillars of the economy and the most popular activities in private business. It is often difficult for novice businessmen to decide what to sell in order to get the maximum profit without risk.

There is a huge number of positions and directions in which you can develop a trading network. Some of them are attractive due to their large turnover, others - with a high percentage margin, others - with a one-time profit, and others - with relative stability. Many sellers are let down by the desire to maximize profits without considering other significant factors. Meanwhile, it is necessary to take into account not only the numbers net profit from the sale, but also the requirements for the storage of goods, consumer demand, seasonality. In addition, a lot depends on the initial capital that you can spend on the purchase of the first batches of goods.

Which store to open?

It is not always necessary to chase the possibility of a high margin. For example, in retail chains selling food products, the retail markup rarely exceeds 10%, however, due to the fact that products are always well bought, even such a markup is quite profitable. Naturally, when planning food trade, we must not forget that this is a perishable product that is demanding on storage conditions. Therefore, you must take care of the warehouse space and get rid of excess goods in the warehouse in time. To some extent, this also applies to household chemicals, although the shelf life here is much longer. Unlike food products, clothing and footwear provide the seller with a high profit, due to the possibility of a significant (up to 200%) margin, relative to the purchase price.

Here, too, it is worth focusing on the average buyer, because although high-end clothing brands provide a larger one-time income, they are sold much more difficult. Besides start-up capital, required to purchase clothes of the middle price segment in the right assortment, is much less than if you work with the premium segment. The undoubted advantage of the clothing trade is the lack of expiration dates, but seasonality has to be paid for this. Special attention it is worth paying attention to children's things: it is profitable to trade them, while buyers will come again and again, as their children grow up. As for the low one-time profit, don't be afraid if your product is popular enough to be bought in large volumes. For example, a package in a supermarket rarely costs more than one or two rubles, but given that its wholesale price does not exceed 20 kopecks, it turns out that the markup is up to a thousand percent. The main thing is to provide the necessary demand.

Look for profitable options

In general, if there is sufficient buying interest, many “compromise” product categories can be found that cost five to ten times less than the selling price, and do not need to sell several thousand units to generate an acceptable income. In this regard, children are ideal consumers. Even a small outlet next to a circus or an amusement park can bring huge profits. You can sell cheap Chinese toys, cotton candy or popcorn. For example, the cost of an average glass of popcorn is 4-5 rubles (of which 3 rubles is, in fact, a paper cup), and the selling price is about 50 rubles.

An entrepreneur engaged in trade dreams that his goods would not be stale on the shelves, but would quickly find demand. But during the crisis, the financial situation of the population worsens. Accordingly, people are less likely to make purchases of non-essential goods. It would seem that those businessmen who trade clothes, may not worry about this: they say, a crisis is a crisis, and every person needs not only something to eat, but also something to wear every day. However, changing conditions force them to be especially careful when deciding which clothes it is profitable to trade, and which one will almost certainly not find demand. The summer period of the year is approaching.

Which clothes is it worth trading so that it quickly finds demand and brings profit to the businessman? Look at this question from the point of view of elementary common sense. What clothes are people likely to buy, even in an environment where their financial situation has noticeably worsened? Of course, first of all - inexpensive. But the word "inexpensive" should by no means be synonymous with such words as "bad", "obsolete", etc. That is, if a businessman focuses on inexpensive summer clothes - light trousers, shorts, shirts, T-shirts, blouses, light windbreaker jackets - and at the same time the clothes are of quite acceptable quality, his goods will almost certainly be quickly sold out.

For reliability, it is worth offering customers about the same assortment as last season, of course, taking into account the requirements of fashion, and if last summer the goods were quickly sold out. As for expensive, especially exclusive, clothes - during the crisis, the demand for it drops sharply, this is inevitable. Therefore, the share of such goods in the assortment should be minimized or completely abandoned for some time until the moment of a stable improvement in the financial situation. And what about the child clothes? On the one hand, loving parents will by no means leave their baby without the necessary things, especially considering that in the summer the kids spend a lot of time outdoors.

On the other hand, during a crisis period, the sad saying is more true than ever: “It’s not up to fat - I would be alive!”. Practice shows that during a crisis, parents are much more willing to accept worn, but still quite normal children's clothes as a gift from relatives, friends and acquaintances who have older children, rather than go to the store to buy. Therefore, to focus on the children's assortment is simply risky. Of course, you should not completely abandon children's clothing, but its share in your store should not exceed 10-15% of the total.

What is profitable to sell on the Internet: 8 business ideas

What is profitable to sell on the Internet: realities and trends + 8 best ideas for online business. ? It’s worth starting with the fact that in order to develop a successful business on the Internet in our time, creativity is needed. The period when people considered online marketing as a curiosity has already passed. Now we need a strict assessment of the possibilities and the constant generation of new ideas. If you are ready for this, welcome to the worldwide sales network. We will analyze who were the pioneers on this path, as well as 8 specific ideas for online business that are profitable to engage in.

Where did the idea to sell online come from?

With the development of the Internet, people began to think about how to sell products using it. Entrepreneurship, sooner or later, had to spread to the world wide web. This would allow to cover a larger number of potential buyers and save money on the sale of goods, that is, it was profitable in all respects. Jeff Bezos - this name will forever remain at the origins of business on the Internet. He was the first to start building his "empire" Amazon in the still unstable and empty global network.

1994 - Jeff Bezos founds Amazon.com. At that time, an online store had not yet been opened, but the foundation for entrepreneurial activity had already been laid. July 16, 1995 - The first Amazon online store opens. The first product sold over the Internet was a book. This is very symbolic, because, based on the opinion of many ordinary people, it was the Internet that became the killer of the book market.

At one time, this way of selling goods became a curiosity and made many people reconsider their attitude to the Internet. Over the past 10 - 12 years, the Internet business has qualitatively changed, competition has grown significantly. The Internet has become an integral part of life. Can not imagine modern market no online commerce. She took her absolutely rightful place.

What is profitable to sell on the Internet: realities and trends

The Russian market, as well as the world market, is filled with new Internet markets so rapidly that if you sell banal clothes, it will not be able to attract new customers. To better demonstrate the situation, it is necessary to analyze the diagram below.

So, what is profitable to sell on the Internet at the moment?

Based on the data of the diagram, it is possible to determine the main areas of business that have already managed to move to the network. The leading position is occupied by technology and clothing. This is easily explained by the fact that such goods are easy to transport and do not require distinctive storage conditions. But the Internet market is also open to new solutions.

What will be profitable to sell in the future?

For many years, the trends have not changed. But one cannot help but recall the new trends that are conquering the market with tiny steps. These include the sale of food products, online consulting, hand-made products and many others. Beginning online businessmen understand that breaking through the wall of competition is not so easy. You can find your way in new business trends. Do not linger on banal decisions. The future of Internet business lies in the originality and versatility of ideas!

8 business ideas that will tell you what is profitable to sell on the Internet

In this section, you will be able to choose your path among an "ocean" of options. Below are selected only the most unbanal business ideas of what is profitable to sell on the Internet.

1. Freelancing - how to use it profitably?

Everyone has already heard about making money on the Internet with the help of freelancing. But the majority understands this as an independent fulfillment of the assigned tasks. And what if you become an intermediary between the camp of customers and performers? Freelance exchanges are very profitable if you consider them as a business. Having a huge base of customers, as well as performers, you can set up permanent job for all participants + keep a percentage of financial transactions. Best Examples how to profitably engage in online mediation on the Internet:

• https://www.fl.ru/
• https://www.weblancer.net/
• http://1clancer.ru/
• https://joby.su/
• http://devhuman.com/
• https://freelansim.ru/

These online resources occupy a leading position in the Runet space. Why is freelancing a business for active people? To make a profit, you need to acquire a huge number of exchange customers.

The process of site promotion takes a lot of time and money, as well as effort. Therefore, one cannot do without high activity and dedication!

2. Healthy lifestyle market on the Internet

How often have you thought about going to the gym, proper nutrition? The trend of our time is a healthy body. Many are ready to invest money in their physical form, and this simply needs to be used! Online store idea healthy lifestyle life is to implement a whole range of online services on one portal:

• drawing up a training plan;
• provision of sports nutrition;
• organization of sports activities for the clients of the resource;
• motivational work with subscribers;
• online coach service.

The essence of the idea lies in an integrated approach. After all, there are already many services that provide sports nutrition. You need to take a potential client into your networks with the volume of services, as well as their quality. In the twenty-first century, society is shifting to selling not goods, but a way of life. Given this fact, the idea is worthy of attention and doomed to success.

3. Restaurant on the Internet

You can sell food not only in a restaurant or cafe. If you have great ideas for cooking unique dishes, but the high cost of organizing your own establishment makes you forget about the dream, a restaurant on the Internet is profitable. The development of a restaurant on the Internet proceeds in several stages. Each of them has its own characteristics:

Stage-Implementation

If you doubt the profitability of a business, consider one important detail: a person has several basic desires. The desire to eat delicious food is one of them. The ability to order your favorite dish on the Internet with home delivery will not leave anyone indifferent!

4. Is it profitable to be a psychologist on the Internet?

Selling knowledge and skills is the approach of the twenty-first century. Entrepreneurial activity on the Internet can be built not only by selling goods or engaging in financial transactions. Developing your own psychological support center on the Internet is an excellent, and most importantly, promising idea. All you need in the first stages is your website, a good webcam + a lot of time to work. Modern conditions life provoke constant moral breakdowns, chronic fatigue. Lack of communication breeds complexes. The task of the psychological center on the Internet is not to prescribe medication to patients.

First of all, the consultant must listen to people's problems and have a lot of life experience to give advice.

5. Handmade market on the Internet

Do you know how to make exclusive things with your own hands? Start making a living doing this. Open a shop on the Internet, where you can profitably sell your own creations. The idea is not new, but very popular. To order a small detail that will decorate the interior of any room is the desire of many potential customers. What are the advantages of a hand-made shop on the Internet:

• Free schedule, implementation of a hobby in practice.
• Work at home or in a personal workshop.
• Work in its own format - the absence of strict framework.

Considering everything positive sides, create your own small business will not be a big problem. If you are a brave and skillful craftsman, make your dream come true - make money on the Internet on what brings pleasure (and is also profitable).

6. Library of documentation forms - profitable and useful

For any novice entrepreneur, finding an up-to-date suitable form of a particular document is quite problematic. Organize your service, the main task of which will be to collect package documentation for legal processes. For example, the registration of entrepreneurial activity is a complex process. Offer the client on the Internet a ready-made package of documents, which only needs to be filled in with data. Naturally, for a fee. Paper work requires experience and care + constant updating of information. Work in this format is suitable for people with higher legal education. And, whatever one may say, such a thing is profitable.

7. Remote technical support is a good idea

Do you know how many people can't turn on their laptop after removing the battery? Help in such situations will seem ridiculous for experienced system administrators or experienced users. But even this can make money! Online support organization plan:

• Design and development of your own website.
• Resource promotion, customer base search.
• Work on the organization of qualified assistance online.

To operate such a service, 2-3 qualified employees are enough. Their task is to constantly support customers, solve their problems, by providing a clear guide to action.

8. Is it profitable to sell furniture on the Internet?

You say that selling furniture is trite? In general, you will be absolutely right. But even this type of activity can be presented from a profitable side. See the banality of your competitors as an opportunity to beat them. The main idea is the refinement and implementation of furniture layouts invented by customers. You will need your own furniture design application. Yes, initially it is not the cheapest option. But you get superiority over the rest of the market players, and get into the top industry of modern Internet business. Furniture will always be in demand. The main thing is to provide the consumer with the opportunity to design design and an extensive selection of materials. What is profitable to sell on the Internet? Literally anything if you can find the right one marketing approach.

Life without an office

To begin with, I recommend reading about the tax benefit from the state, which allows you to “earn” up to 90 thousand rubles every year. A friend of mine recently came to me for advice - what kind of business is better to do, where to start, what is the best way to trade, how much money you can start doing business, etc. more profitable to do. Experience of working for yourself, of course, appeared in two years - a little experience in conducting retail sales(at one point in time, my partner and I opened 2 small retail outlets and 2 retail shops, and the number of staff reached six. To date, we have sold 2 small retail outlets, and merged 2 stores into one and moved it to another location).

During this time, we have sold everything: fresh flowers, DVDs with films, programs and games, blank media - DVD blanks, flash drives, batteries, light bulbs, and then a large assortment of electrics from 200 items. , connection services to OPPS, Cell Phones, memory, batteries and other accessories for them, plumbing, photocopying services. Even children's "coloring books" - and then traded. This, of course, is not all, but what I managed to recall with a snap 🙂 I can’t consider myself a professional in the field of retail sales, on the contrary - the more I learn, the more I feel like a horse.

However, I have already developed my own view on most of the issues and problems that I had to solve. I tried to give my answers to these questions, they are subjective, but now I have just such convictions. I divided our conversation into several semantic blocks and I will slowly lay them out. If you want to start practicing right away and get an answer to the question “what to trade / what services to provide”, then immediately read about it in the article “what to do - list” (warning! There are no ready-made answers in this article, but it is highly recommended to read it, like all articles in this series) . So, about my friend who came to me with a question “what is better to trade and what to do”.

There is also an interesting situation in which my friend is. He practically does not work anywhere, but he is provided for - there is food and housing, i.e. in principle, he can afford not to work at all. He just wants to do something so that he has money, and likes it, and so as not to go to work for his uncle. In general, I was a little surprised.

Tell me what you want.

I want to do exactly what is profitable now, what works best now!

So after all this is never known in advance.

We moved one outlet only 200 meters away, and the revenue increased 10 times - everything is the same as it was, only the place was changed. Well, i.e. in the “old” place it was completely unprofitable to deal with this product, but in the new one, you see, some prospects loomed… I.e. how to say for sure - what is the best trade?

Well, tell me, what are you trading now - is it profitable to do it?

Well, I'm telling you - no matter what I tell you, it won't help you in any way! Do you think it's all about "what to trade"? Now I think that this should be the last thing to bother with.

Especially if you just want to get started. Don't take your attempt at a start too seriously and expect super mega success. Most likely, this will not happen. It's training and experience, and your job is to minimize the cost of that training. Training, I must say, very interesting. Those. it’s not a sin to spend money on such training, but if there is an opportunity to reduce its cost, then use it.

Well, you say so ... If you immediately set yourself up for the fact that “it won’t work”, then what’s the point in taking it up? Wasting time and money?

Well, in general, yes. You need to answer yourself the question - how important is this for you, how much you unacceptable possible failure.

If you decide to work for yourself, i.e. become an entrepreneur in some way (which, in general, is not always the same thing), then in your activity you will change not only the product that you will trade, but also the location of your stores, and the form of organization, and key employees etc. You will have several projects (lines of activity, product groups), some of them will be profitable, and some will be unprofitable. There will be mistakes in your activity, which are an integral part of any development, any purposeful activity. The word "entrepreneur" from the word "undertake" - i.e. you will constantly have to move, be on the lookout, ideally a little ahead of the rest, and this is impossible without some, even very small, risk.

If you mean to engage in any activity that will be guaranteed to bring profit, then put money in a bank deposit. Bank interest- profit for those who want guarantees. If you were going to do entrepreneurial activity, then there are only probabilities and possibilities. And if you want some universal formula that guarantees success in your very first business project, then I don’t know such one. Maybe she does exist. - Well, damn it, but if you take a shopping area in a passing place in the city center, bring clothes - is it really possible to fly over? In the center right? Clothes, I see, they take them everywhere, at any price.

It seems to me that the days when people looked at the price of clothes have already passed. Do you remember how it used to be - even the expressions were “the new coat was done” - it was a whole event, and such clothes were worn for years. And now - every year people buy something new for themselves. The same thing with shoes - a year has been vilified, the fashion has changed - you have to buy a new one. Here clothes and shoes are now bought as often as almost bread. It seems to me that this is a win-win option ... - Well, this is already very close to my point of view that it is better to start with traditional, proven by other options. Personally, I like Chichvarkin's entrepreneurial concept - "if someone sells something somewhere, then stand next to me and sell cheaper."

The more traditional the business you start with, the better - you will get your hands on it and learn to see the opportunities that will allow you to stand out from the competition. However, I am skeptical about the idea of ​​some "guaranteed" scenarios - like, "in the center", "a hot commodity that will definitely always be taken." Everything is interconnected - the closer to the center, the more expensive the rent. The more expensive the rent, the higher your prices, and so on. All gears in this mechanism are interconnected.

How about this thought. You know, they say that you need to go into business only if you have some kind of unique idea that has not yet been implemented by anyone, some kind of revolutionary product. Maybe I shouldn't be in business until I come up with something innovative, some unique product?

Build at least one stable working trading system in a traditional business, and you will not lack innovative ideas. You will see such a field of activity and development options that you will have something to make money on even without any revolutionary products, if you are not lazy. And, maybe, indeed, over time, you will come up with a successful innovative idea about a unique product, which you, having entrepreneurial experience, can competently and effectively implement. This is exactly the situation when the seeds fall on fertile, prepared soil. And one innovative idea is not enough - if you cannot implement it, then you will be completely disappointed in business.

You need at least a little practice to work with these business mechanisms: sales, purchases, relations with partners, relations with personnel, reporting and accounting. Do you know how many potential "brilliant businessmen" have not even reached the stage of issuing a certificate of state registration individual entrepreneur? It's so difficult! I know several of them. This applies not only to registration, but to any "technical" aspects of doing business. When you own the technique, it will be easier for you to evaluate "innovative" products from the point of view of ... a businessman.

Yes, from a business point of view. From time to time, people appear who come up with another “unique product” that can be really unique, but ... on which you can’t make money. You should not be fooled by the revolutionary nature of the product, this alone is not enough to make a profit from the business. Earlier on TNT there was a show "Capital", which came different people with its innovative products, which were looking for investors among the well-known capitalists of our country. 90% of "innovators" stalled and broke down on the question of potential investors "tell me how I can make money with your product?".

Listen, I still don’t understand what I should trade? All the same, after all, there is a difference between what to trade - shoes or medicines, food or clothing?

Let's do it. I will speak for myself. Look, since I believe that it doesn’t matter where to start, what to trade, then start with what you like best. That's all.

This will be my advice to you. If you like clothes - do clothes, if you like household chemicals - learn how to sell it. It's your business. The main thing here, in my opinion, is to master business technologies - sales, purchases, etc. And vice versa - successful entrepreneur can make money from almost anything he undertakes. And if it does not work out, then this is not a reason to stop doing business - one project more - one project less. Therefore, it is strategically more profitable to “pump” yourself than a product. It doesn't matter what you are going to trade, your chances of success depend very little on it. Figuratively speaking, before making scientific discoveries, at least learn to read and write - this is the basis. This is my opinion, use it however you like.

The main conclusion of this article:

For retail sales, the choice of WHAT to trade is not as important as WHERE to trade. On the good location Almost EVERYTHING will sell well. And vice versa, if the place is bad, then you will have to experiment with the assortment and specialization of the store.