The number of cars is constantly increasing modern market. But at the same time, spare parts for some brands are quite difficult to find, which confuses their owners.
The solution to this problem is partly used spare parts. This product can be purchased in various places today, but the Internet remains the main platform for searching.
Sales Algorithm
The modern Internet is a unique opportunity to get quick access to various information. Therefore, the sale of used spare parts here is one of the most relevant options. The algorithm for submitting an ad is quite simple and consists of several steps:
- resource search. Today, many specialized sites allow you to post ads for the sale of certain products. To increase the efficiency of sales, it is advisable to choose a platform that trades cars and their components. There is an increased flow of customers who are interested in similar products;
- filling out an application. The design technology is relatively simple. You need to fill out a special form, where you indicate your data, description and type of spare parts, as well as price and other parameters. Please note that on some resources, in order to gain access to such functionality, you must first register.
We select a resource
You can sell spare parts on the Internet in various ways:
- bulletin boards. This type of site allows you to post certain trade offers. Some of them work only with a certain type of product, so it is important to choose the right platform for your product;
- online store. Technically, you can sell inventory using such a resource. But for this you need to initially write it and register it on the network. The owners of popular resources do not allow supporters to use their sites. Therefore, this option is optimal if you plan to build a business selling used spare parts;
- social networks. Today, many people use them as alternative platforms for trade. Often all sales are made through special groups. To attract customers, it is desirable to advertise your product. It is not always easy to do this, so it is not always suitable for one-time sales.
Trading spare parts on the Internet is a simple operation that requires only time and choosing the right source of information distribution.
First you need to decide on the price. Before posting a sale on Ebay, you need to find out the prices for such parts.
- You can view other for sale ads online or in local newspapers.
- You can call the junkyard to find out if they sell such parts.
- You can look at other Ebay sale postings to see what your competition is.
- Check the condition of parts sold online when you compare prices. If your parts are in better condition, they can be sold for more.
Spare parts must be cleaned and washed well before being sold. Thus, they will be more attractive to potential buyers.
Do nice photos their car parts. Photos for sale are very important.
- Photos must show auto parts from all angles. This is necessary so that the buyer can see the condition of the part he is going to buy.
- The first photo on Ebay can be published for free, for each subsequent photo you need to pay 15 cents.
Create a post.
Login to your eBay account.
- Open the Ebaymotors website, which can be found in the Sources and Links section of this article.
- Enter your username and password and click the Login button. If you don't have a profile, click the Register button.
Create a new post to sell auto parts.
- Click the Sell button in the top right corner of the Ebay window.
Click on the button Create a new publication, fill in all the necessary details.
Specify the details of the product and its characteristics.
- Click on the Parts and Accessories option in the list of available categories.
- Click on the make of the vehicle you are selling parts for.
- Select the type of spare part for the vehicle you are selling. For example, motor, filter and so on.
- Select the name of the auto part you are selling - it can be a radio, a door handle, a seat, and so on.
- Click the Save and Continue button. The parts compatibility tool will open.
Use the Parts Compatibility tool. With it, you will be able to draw more attention to your parts, because buyers with the same brand of car will see your publication on the Ebay site page.
- Select the search catalog option, enter the name of the part and manufacturer, enter the year, model and other details.
- Choose the options you need from the list, click on the Select button when you find your auto part. If you cannot find your auto part in the parts compatibility tool, you will need to enter the parts manually by clicking on the Show Parts Compatibility button.
- Click the Confirm button. The table will indicate the compatibility of your part with all other car brands.
Indicate the condition of your auto part - new, used, repaired.
Review the title of the post and its text. Specify keywords, by which users will find your publication.
Upload photos of your auto parts. Click the Add Photos button.
Complete the description of your product. If you use the Auto Parts Compatibility tool, this information will be filled in for you.
- Indicate information about where you bought the spare part, how many times it was repaired, why.
Enter a price for your auto part. You can create an auction for users to bid or set a fixed price.
- You can choose the type of publication and the final price in the next window, then click OK.
- If you want to see the individual price for each auto part, you can visit the Ebay Motor fees website listed in the Sources and Links section at the end of this article.
Specify the shipping method. You can choose to ship by Postal Mail or Express Air Mail.
- You also need to set a price for shipping your auto part. If you're not sure how much shipping costs, you can call your post office and ask.
Instruction
Start looking for a space for your business. When choosing it, consider the size initial capital and an assortment of auto parts - maybe it will be a pavilion or a large store. It is good to locate an auto parts store near a car wash or station Maintenance, and also in the area of a large transport hub.
Start shopping for the right equipment. The smallest list of equipment for an auto parts store contains - showcases, cash registers, racks and a couple of computers with Internet access. Choose a reliable auto parts supplier, as your profit is very dependent on this. Work with those suppliers who will offer more favorable terms of delivery, bonuses and discounts for their partners. When concluding a contract with suppliers, try to minimize the price of the goods and the delivery time, as the lack of spare parts will be a risk for your store.
The growth in the number of cars leads to an increase in demand for spare parts for them. Therefore, the business of selling spare parts is becoming more and more profitable. To be successful in auto parts, you need to know the characteristics of this market.
You will need
- - business plan;
- - documents on registration of a legal entity;
- - room;
- - shop equipment;
- - products;
- - salesman;
- - advertising.
Instruction
To get started with the sale of spare parts, you need to draw up a business plan. It calculates everything financial indicators future firm. A business plan can also be useful for obtaining a bank loan to open or develop a business.
The company must be registered with tax authority(Sole proprietorship or LLC will do). Be sure to choose a convenient taxation system. For trade, the ideal option is a non-imputed income tax, when monthly contributions are made in equal payments, depending on the footage of the retail space. In addition, such a taxation system will help save on cash and accounting services.
Next, you need to find a room. It doesn't have to be big. Ten square meters will be enough. The main thing is to choose the right location. It is optimal to trade spare parts on the federal, as well as near car services, gas stations, car washes and other places where motorists gather.
When the premises are ready for operation, you need to install commercial equipment there. When buying counters, racks and display cases, do not forget that there are very small parts that require small boxes and hooks.
It is better to buy spare parts for opening a little. Should always be available expendable materials: filters, oils, windshield washers, fuses. And everything else you can order by. To receive dealer discounts, it is necessary to conclude agreements with their suppliers.
Find a seller. He must be well versed in the device of the car. You can save money early on by standing behind the counter yourself.
note
Sometimes it happens that a client, having ordered a product, does not come for it. And some parts are very bulky and expensive. Be sure to protect yourself. The best solution is to pay in advance.
Offer to become a supplier of spare parts to various car services. To lure them in, offer volume discounts.
Every car owner sooner or later faces the need to buy car parts. You can go to the store and buy the right part, or you can visit the market and choose necessary goods there. What should you pay attention to when visiting the car market, and how to behave in order not to become the owner of a cheap, but not very high-quality thing?
You will need
- money
Instruction
Be vigilant - fakes and refurbished parts are often sold in the markets. Many non-compliant parts (such as ball joints or steering linkage) can directly affect driving safety.
If you are not very knowledgeable about cars, ask knowing person go with you. It is very good if it is a car service worker in which you are going to put the car in for repairs. If you can’t find a professional repairman, look for an experienced car owner who can insure you.
When visiting the car market on your own, be sure to pay attention to how the goods are stored. For example, chemical products should not be outdoors during the cold season. You should not buy parts if they are piled on the ground or mixed up in a large box. Such parts can be purchased from "left" manufacturers who are not too worried about the quality of the goods, or purchased at a reduced price from large factories due to defects. Look for the parts that are in the package. This is not a prerequisite, but can guarantee an acceptable quality of the part.
Check parts for traces of fresh paint. Find out in advance how this or that detail should ideally look and feel free to consider it. Ask the seller for a check. This will help you to exchange defective goods without any problems. Be sure to remember who exactly you buy parts from.
Do not be afraid to buy accessories and parts on the market that do not affect driving safety. In this case, you do not lose anything, but, on the contrary, save - the price in the store will obviously be higher. Do not lose your vigilance and do not be distracted by the seller's stories about the unsurpassed quality of his product. Rely only on yourself, on your experience and knowledge.
Related videos
Where you can quickly and conveniently sell auto parts and the car itself on the Internet
Today, on the World Wide Web, you can find a lot of information about where to sell auto parts remotely, as well as where you can sell a car quickly and profitably. At the present time, the Internet is considered the most common and popular way of distance selling, thanks to the development of technology and a significant increase in the number of potential buyers. Therefore, let's try to figure out where to sell a car and spare parts on the Internet.
The first way to sell on the Internet is considered to be special catalogs in which sellers have to indicate what they are selling and contact information. That's just the probability that a potential buyer will get into the catalog through search engine to the seller's page is very small, because as a rule, offers are of a general nature, moreover, they are placed in several sources at once, that is, they do not carry unique information.
But not all directories are so inactive, because there are those that allow visitors to create their own mini online stores. Therefore, you can try to sell auto parts in this way, just keep in mind that you can place no more than 50 positions for free, you will have to pay for the rest.
The next option for Internet sales is Internet site directories, where you can specify only information about your own site. Only many of these site directories do not even allow contact details, so this way sales today can be considered zero.
Today, online stores are the best and most common option for selling spare parts. If you decide to professionally engage in the sale of spare parts, then perhaps you should create your own online store, only filling it with unique texts, developing, improving, and also promoting through search engines will cost money. But if you just want to sell a car or parts from it, then you should look for other ways, for example, message boards.
Bulletin boards are preferred by most vehicle sellers today. If you want to quickly sell a car, then you should choose only the most popular and visited resources, and then create interesting and unique ads.
There are still online auctions, with them the story is about the same as with bulletin boards, only when selling spare parts or a car, you will have to pay a small percentage for services. However, it makes no sense to sell some parts at such auctions, since you will only spend your time posting goods, message boards are much better suited for this.
The customer is a client dealing with contract spare parts for Japanese cars. The group was created recently from scratch, advertising was not conducted before. A unique offer was a guarantee of up to 10 days for testing the part, as well as the ability to order almost any contract part for a Japanese car.
A contract part is an original spare part from a Japanese car, but without a run in the Russian Federation. I will not delve into the topic, although during the project I studied the topic very deeply 🙂
The client himself is in Vladivostok, he buys spare parts directly from Japan, and then courier services delivers to any point in Russia. A good, “ecological” business, we liked the project and we gladly took it on.
The purpose of the test campaign was to increase the number of subscribers in the group, with a price within 30 rubles for the introduction (customer's request). The figure is conditional, the customer put it rather “for show”, since it was the first time he dealt with the target (in general, without a test, it is extremely difficult to determine how much a subscriber will enter the community and most often such “forecasts” are nothing more than guessing on coffee grounds) .
It would also be a positive result to receive requests, questions and applications during the test. Allocated to the advertising budget 5000 rubles. Quite modestly, but in principle the amount is sufficient to conduct a test.
Portrait of target audience from the client looked like this: car owners of Japanese cars are more in the budget and middle price segment than owners of luxury cars (Infiniti, Lexus), age from 22 to 45 years, mostly men, geo-Russia and Kazakhstan.
Since delivery to Kazakhstan is more expensive and more problematic, we decided to work on the test only in Russia and only for men, since the advertising budget was not very large anyway.
On the test, we decided to work out the following audience segments:
1.
Audience of direct competitors
2.
The audience of communities of fans and lovers of JDM (Japan Domestic Market - lovers of Japanese cars in short).
3.
Community audience for specific brands of Japanese cars, the most popular in Russia. We decided to start with Toyota and Honda.
4.
Audience Interest category “Auto/moto”
Before setting the target, we analyzed the customer's community and identified a number of shortcomings that could adversely affect the conversion. Everyone remembers that it is impossible to drive traffic to an unprepared community, right? In our case, the customer quickly fixed everything and we moved on to setting up the target.
Worked with both promo posts and side target/special format
Audience of direct competitors
Here we have collected all direct competitors of the customer. We selected both direct competitors who also sell contract spare parts by mail in Russia, and those who sell spare parts only in their city.
Community audience of fans and JDM lovers
With the help of Cerebro, we found all the JDM-themed communities and gathered those who are members of three communities at the same time.
Community audience for specific brands of Japanese cars
A little more about the collection of this audience. We analyzed and selected all the most popular brands of Japanese cars, and got the following list:
- Infinity,
- lexus,
- mitsubishi,
- Nissan,
- toyota,
- subaru,
- mazda,
- honda,
- Suzuki,
- Daihatsu,
- Datsun,
- Isuzu.
Then, for these keywords, we collected all the communities - we got 12 community groups for each brand.
For example, for Toyota, many communities of the type were found:
toyota camry,
TOYOTA MARK II,
Toyota Supra Family,
TOYOTA Camry Corolla Club,
TOYOTA CELICA. Official Group №1”,
"Toyota Camry V30" and the like.
These are live communities, mainly the owners of these car brands, where the problems of this model are actively discussed, photos are posted and the owners communicate - that is, our most target audience. These are the communities that we prioritize.
We decided to start with the most popular brands:
Toyota(a wide range of budget or rather old cars that most likely need spare parts)
Honda(machines are mostly more expensive, but also very popular and there are many owners of older models who are likely to need spare parts)
Further, users were taken through Cerebro, consisting of at least two of assembled groups
on these brands, in order to cut off not target audience. It is clear that in this way we cut off some part of the right people, for whom one community according to their brand of car is quite enough.
But on the test, it was important for us to work out the target audience as much as possible, which, if necessary, could then be expanded, so we made such a reduction.
What worked
Let's demonstrate some teasers from the side target, which gave good price entry.
According to JDM audience. For those who don't know, the teaser is made in the characteristic style of the JDM culture and is easily recognizable by the target audience.
The Japanese woman worked well for Toyota owners 🙂 
We showed Honda owners with JDM logo to Honda owners. 
A promo post that showed good results
But this promo post, on the contrary, turned out to be unsuccessful. The entry cost was expensive. The idea was to get motorists interested in a post-article with a provocative headline. Alas, it didn't work.
Eventually by side target and special format we got quite reasonable results
Total spent: 4279,83
ruble
Total clicks received: 1020
Total entries received: 284
Best Transition Cost: 2,7
R.
Best Entry Cost: 5,48
R.
Intro Conversion: 20.98
%
General numbers for promo posts
We spent less on promo posts, the results were as follows
Total spent: 639
,
44
R.
Total entries: 78
Best entry price: 4.51 p.
During the test campaign, the community grew by 284 people with targeted advertising.
Also, during the test, requests, questions and applications were received.
The client was satisfied and left a review.
Well, at the end of the general screen from the advertising account
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