What can you buy now. Ways to make money selling things, intellectual property, services and affiliate programs on the Internet. How to determine the demand for goods that are profitable to sell

Hello to all my readers. Schmidt Nikolai is in touch and today I want to talk about online commerce, or rather, what is profitable to sell on the Internet by ordering goods from China. I already wrote an article on how to order goods from China for sale, but now let's talk about what to order and what is profitable to sell on the Internet.

What to sell online

Due to the fact that the online commerce market is growing by leaps and bounds and there are more and more online stores, everyone wants to succeed and snatch their piece of bread. You can sell almost everything online that you can sell offline, but there are groups or a range of products that sell very well and can make a profit from day one, products for which there is a large margin.

Video recorders, radar detectors, navigators

These products can be sold with a markup of 100%. Their purchase prices are from 500-700 rubles, but you can find cheaper, and sell from 1000-3000 and more. And if we talk about radar detectors, then they purchase price in China from 200 rubles, and are sold in Russia for 700 and more. It is very easy to make money selling DVRs, radar detectors and navigators. Place an ad on Avito with the price at which you would sell it and see if they call. I tried - they will. Why don't I do it myself? The answer is - I will, I’m just now working in the service sector, but I’ll come to the goods, now I’m slowly preparing the ground.

Clothing and footwear

clothing is one of the most hot goods in the Internet. In China, very low prices for clothes and you can make good money on it. Here I cannot give examples with prices, because a lot of varieties.

Car care products and car accessories

Car cleaning brushes, seat covers, steering wheel covers, towels, cleaning products and much more. In Russia, the prices for this are greatly bent. We recently bought a brush with a scraper on the back for cleaning snow from a car (prepare a sleigh in the summer) from China for 170 rubles, and when I saw their prices with us, I was simply shocked at 500-700 rubles ..

Unusual gifts

I marked this as such, because these products are sold in stores and online stores. I mean all kinds of talking hamsters, which have recently had a boom, unusual thermal mugs in the form of a lens for a camera, a business card holder in the form of a modular knife, alarm clocks, watches and many cool and pleasant little things. Over 100% markup.

Men's and women's accessories

Bracelets, bags, women's handbags, umbrellas, glasses, watches (fake brands), belts, scarves, etc.. The cheat is much more than 100%. For example, I ordered a bracelet for myself for 200 rubles. In our online stores, it costs from 600 and above. My girlfriend ordered a bracelet in general for 70 rubles, and we have more than 250 rubles. How can you not make money here?

Interior items, bed linen, towels, etc.

I will not paint all this separately. You yourself know how much a set of good bed linen costs, from 1000-1500 to……. And in China you can buy for 300-500 rubles. Calculate your own markup. Also here you can include shelves for the bathroom, coasters for wine bottles, coasters for wine glasses and much more.

Phones and tablets

In China, there are unrealistically many of them and they are very cheap. A good Android phone can be bought for 2000-3000 rubles. and a tablet for 3000-4000 rubles. Look at the requests, these products are searched a lot!

Small electronic gadgets

Universal chargers, bluetooth adapters for wireless sound playback on external speakers from a computer or mobile phone. Various joysticks and much more.

Light fixtures

Laser pointers, lasers for clubs, light and music equipment. In China, this is also low prices, but with professional equipment it is harder, because. you need to give a guarantee and you can answer for the quality only after a long check.

Cases for iphone and ipad, in general for phones

It is quite easy to make money on covers. The margin on them is not even from 100% but from 300%. You can buy a cover for 100 r and cheaper, and sell from 500. Of course, there are more expensive ones, but they are also sold more expensive. Cases for ipad are also not expensive, but are sold several times more expensive. My friend is doing them and sales are going well.

More articles on this topic!

How to order goods from China

I wrote about this in an article. There is a detailed video and it is written how and what to do.

How to sell goods from China

Selling them is very easy.

1. On Avito. Checked, it works.

2. Groups in social networks. VKontakte sells very well.

3. A one-page site, but you will not have a large assortment on it.

4. Online store. And run contextual advertising

Choose and do now!

How to test a niche

Read about it. Place an ad on Avito and wait for calls. Or order a one-pager and try to place on it miscellaneous goods. This will require the cost of contextual advertising. You can try to advertise once in a group or public in VKontakte. Lots of options! If orders go, just say that the goods are over, take the contacts of people and say that when it comes, you will contact. And immediately run to order goods.

Good luck to you!

And yet, if you doubt that goods from China on the Internet will sell poorly to you, then read one of my next articles. -><-. Спасибо за внимание. И не забудьте подписаться на блог, чтобы получиать статьи себе на емэйл. Для этого введите адрес почты в форму в конце статьи.

Content

Extra funds never hurt, and many people think about the possibility of obtaining additional income. In conditions of financial need, any type of business (on the Internet or offline) becomes important, so the question for many will be what can be sold in order to earn at least some money from it. There are so many options for this.

How to make money on sales

You don't have to look far - by typing the phrase "make money from sales" in a search engine, you will receive a long list of links to specialized sites and videos. You can profitably sell a lot of things - from jewelry and accessories from Chinese manufacturers from the Aliexpress website to cinder blocks. At the same time, it is not necessary that material objects become the object of trade - you can very successfully trade intellectual property or offer household services (walking animals, babysitting, "Husband for an hour").

Starting your own business

Becoming a businessman, you get ample opportunities to earn income, and this can be not only profit received by the “buy and sell” type, but also products of your own production.

For example, selling soft drinks or cotton candy brings good seasonal returns. This is the most correct approach for those who are looking for the answer to the question "What can be sold to earn money?". This option will provide the entrepreneur with the highest margin, but it will also require initial investments for the purchase of equipment.

Setting up a trading business is a less risky undertaking. But at the same time, in most cases, your income will consist only of the trade margin for the product, and the manufacturer will also have his own “cheat”. Schematically, this can be expressed as the formula CT = CT + M = CT + NP + TN, where:

• CT - the price of the goods for the buyer;
• CT - the cost of goods;
• M - margin, which can be decomposed into two components (NP + TN);
• NP - cheating the manufacturer, providing his income;
• TN - seller's markup.

Internet sales

Due to the virtual nature of the work that the online store has, the seller can do without retail space, therefore:

• there is no need to pay high rent;
• customers can offer an unlimited range of products.

From the point of view of initial investments, this is a very profitable direction in the field of trade, which makes it possible to earn large sums without serious investments and to flexibly change the assortment depending on demand. In this case, it will be important to find a supplier with a minimum selling price - a good option would be direct deliveries or resale of everyday goods from Aliexpress or other Internet sites.

What can be sold quickly

The sale of goods on the Internet does not necessarily mean the opening of a store. At first, a good income can be obtained by selling liquid goods on the Avito website. With low turnover, this will be a more acceptable option than your own Internet resource, the advertising of which will also require investments. And in the case of Avito (or a popular bulletin board), you get a trading space on a site with high traffic, where much more visitors will pay attention to your offer.

Jewelry

The specificity of jewelry lies in the fact that in many cases you want to touch and measure earrings or a ring. The organization of a salon of jewelry made of precious metals requires large amounts of investment, therefore, it is not up to the average entrepreneur. But if we talk about jewelry of the middle category (up to 1,000 rubles), then it can be effectively sold on the Internet.

The most popular categories of goods are bracelets and pendants, for which you can wind up the price up to 120%, so if you invest 10,000 rubles, in a month the net income (after paying commissions and postage) will be about 10,500 rubles.

antiques

Specializing in antiques means having experience that helps you find great deals even in flea markets. Therefore, if you are thinking that you can sell an old one in order to earn money, then study several specialized sites to be "in the know". A pre-revolutionary bust of Peter I or Catherine II cast in Kasli can easily be sold for 20-25 thousand rubles. With the advent of fashion for vintage, old jewelry is very popular - brooches and pendants, the price of which can also be several thousand rubles.

If you want to make money on art objects, then along with Avito, two more options will suit you:

• commission shops and antique shops - although the percentage for services here is high (up to 15% or more), they have a constant clientele, tourists and foreigners often go there, so you can sell the displayed goods very quickly;
• foreign Internet resources (eBay, etc.) - many novice users are afraid to use their services because of their lack of knowledge of foreign languages, but these sites are distinguished by quick sales, generating income in foreign currency.

rare books

Second-hand rarities also fit well into the category “What can be sold to make good money”, but here it is also necessary to imagine which books are in high demand. Often everything depends on the circulation and artistic value of the publication (for example, the price of the Soviet mini-book "Alice in Wonderland" in 1982 can reach 8,000 rubles).

With large volumes, it is best to sell books on specialized sites (Alib, Libex, etc.), where there is a very high demand dynamics. Bibliophiles know that you can find a lot of interesting things here, unlike state libraries, so they look here to replenish their collections. By paying for registration, you get the opportunity to put your books up for sale, deducting a percentage of the sale to the site.

What can be sold from home

Have you thought about the fact that your apartment also hides many potential opportunities to help you earn extra money? For example, when buying a new microwave oven, you automatically have to decide what to do with the old one. The Internet again comes to the rescue, which will help you sell and earn money through ads on specialized sites or social networks.

Appliances

Used refrigerators and washing machines are at the top of the "What can you sell to make money" list. If you study the dynamics of demand, you can see that new household appliances are being purchased very actively today, while the old one does not have time to develop a resource. The sale of used equipment, even at half or a third of the cost (12-15 thousand rubles for a refrigerator), has only “pluses”, freeing up space and bringing in additional money. At the same time, you can only sell equipment from time to time, so this method cannot be considered as a permanent income.

Mobile phones and gadgets

The situation is symmetrical to the previous paragraph. It cannot be said that used smartphones are in high demand among buyers, but this is a very liquid product. When selling via the Internet (or via social networks), the main factor that increases the price of this category of goods will be the availability of documentation, and you can sell your Samsung Galaxy S8 for 75% of the cost (~ 25,000 rubles). If money is needed urgently, then cell phones and gadgets can be quickly sold through mobile communication stalls, but then the price ceiling, in any case, will be limited to several thousand rubles.

Decor elements

While inspecting the house in search of what you can sell to earn money, your eye will definitely come across decor items. Here we will include everything that is used for interior decoration - from modern figurines and floor vases to carpets and curtains. It is best to sell such products via the Internet, or with the help of a thrift store - in the first case, be sure to consider that the buyer can bargain, and by giving him part of the amount, you will reduce your income.

Clothes, shoes and wardrobe items

This is a popular product category in the secondary market and a staple in any flea market. Clothes and shoes are sold new and “somewhat used”, and these jackets and boots are sold not only because of the need for money, but also for other reasons (didn’t like the color, the child grew up, etc.). The dynamics of demand for such things is seasonal, but by setting the price at 40-50% of the original one, you can quickly sell off your extra wardrobe. Be sure to keep in mind that the buyer will want to try on boots or jeans, so he should be able to do this when you meet.

Car and real estate

Sales of this kind are distinguished not only by the large size of the transaction, but also by the fact that they are often decided on in the most extreme cases (in the first place - the need to repay the loan taken). Apartments and cars are very liquid goods (not for nothing that banks accept them as collateral), so the sale will not be difficult. As a rule, urgent implementation reduces the cost by up to 50-70% - for a 1-room apartment in the VDNKh area you can get 4.5 million rubles, instead of the required 6 million. That's why make every effort so that the assessment and search for a buyer pass without rush.

What can you sell and earn

Selling to earn money from homemade goods is somewhat different from the sale of "home stocks", and this type of business requires a certain organization of the process. This does not involve complex market research, but it is necessary to know what is currently in demand among buyers in order to make as much money as possible. The skills you have are also important.

Art objects

For those who own a brush or pencil, the first thing they can sell to earn some money is their own hand-drawn paintings. "Natural" painting always finds connoisseurs and can be sold at a high price. Landscapes for tourists are readily purchased in memory of the trip, so a medium-sized painting (30x40 cm) depicting the Novodevichy Convent will find a buyer for 20-25 thousand rubles. At the same time, it will take you no more than 3-4 thousand rubles for canvas, frame and paint, and 10-15% will be the seller's commission.

Hand-made products

Taking a great interest in embroidery, beads or scrapbooking, you can make a small business out of your hobby, when handmade products bring not only pleasure, but also real money. It will be rational to deal only with the manufacture of handicrafts, shifting the implementation to art salons or Internet resources (“Fair of Masters”, etc.). A simple bookmark made of beads with a runic pattern can be sold for 350-400 rubles, while the cost of materials will be 10 times less. It is also good to sell handmade notebooks a la Moleskin - the price for them can reach 1200-1500 rubles.

Own services

In addition to the most predictable options like a loader or furniture assembler, there are many other opportunities for stable income. With a little initial skill, you can:

• offer the services of an on-site hairdresser or stylist (from 400 rubles / visit, discounts for regular customers);
• engage in tutoring (from 600 rubles/hour);
• install software, set up computers (from 600 rubles/visit);
• engage in consulting and solving legal issues (resolving a client's issue in court - from 3,000 rubles).

intellectual property

Being an expert in some area of ​​knowledge, you can develop and sell information products. For example, it can be training video courses on writing articles or promoting websites. By selling at a special price (250-300 rubles), you will create a constant flow of customers, receiving an income of 15-20 thousand per month only due to a large turnover. This also includes cybersquatting, when suitable domain names are pre-registered and then sold to interested consumers (for example, at the end of 2015, impulse.ru was sold at an auction for $19,355).

What can be bought and sold profitably

Continuing to work on the question of what can be sold in order to make good money, many come to the option of doing a business on the resale of goods, if you buy them at a bargain price and add your markup. It can be cosmetics, hygiene products or collectibles - knowing the amount of the initial investment, you can calculate the income that you can receive.

Imported goods from foreign sites

If you are interested in what can be sold at a high price with little investment, then goods from Aliexpress and similar sites are the right decision. Even today, one-page landing pages offer customers from different parts of Russia products at a cost that is many times higher than the costs incurred by the seller. Here are two examples to prove this fact:

• AMST watches, which are sold at a special price of 1,999 rubles, can be found on sale on foreign websites for 600-700 rubles;
• the seasonal product "Mushroom Picker's Knife" is put up for sale at a price of over 1,500 rubles, despite the fact that the seller paid 70-80 rubles for it.

Goods of domestic manufacturers

Organization of joint purchases is also a profitable idea. By cooperating, the participants purchase the goods they need, receiving a discount due to the large volume of the order. By taking on the responsibility of raising funds, paying the supplier, receiving and distributing goods, you can claim 10-15% of the total wholesale amount, which can be a good additional income, bringing up to 10 thousand rubles a month. The following products are very popular in such purchases:

• toys and children's accessories;
• clothing for children and adults;
• Perfumes and cosmetics;
• jewelry and bijouterie.

collectibles

Collectibles also refer to goods that can be sold on the Internet for a profit. Even Russian coins in circulation today have their own collection value (for example, a ten-ruble note with the coat of arms of the Perm Territory is sold on the Internet at a price of 2,000 rubles), and those issued in previous years can cost even more. Given that many people have become interested in postcrossing, the sale of original postcards can also bring good income, making it possible to sell a unit of goods for 50-70 rubles, at a cost of 10-15 rubles.

How to make money on affiliate programs

Having their own promoted Internet resource, many try to make money on referral programs. In this case, payment is not charged for viewing ads, but for purchases through links from your site or for attracting new members. All that is needed for the second option is to create a massive flow of interested people. Vktarget offers 15% of the funds earned by referrals (there are much higher, for example, payeer.com - up to 40%), allowing you to make 10-15 thousand per month from almost nothing.

Video

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The dynamics of the development of the modern economy in the Russian market has abolished the term "deficit". At a time when the country was at the stage of changing the previously existing economic system, imported products were mostly presented on the domestic market, in addition, this trend even affected the food products sector. However, over time, the situation returned to normal, Russian enterprises rose from their knees, and today they produce quite competitive products, which are characterized by high quality.

The windows of modern stores are strewn with a huge variety of different goods, which is why it is quite difficult for a novice entrepreneur to decide in which direction of trade it is better for him to open his business. The market economy today involves the work of a businessman in conditions of fierce competition, when the entrepreneur who organizes the sale of products at the most affordable price wins.

Moreover, it is important to make the right choice regarding the specialization of the outlet being opened, otherwise there is a high risk of failure. Therefore, the entrepreneur must first analyze the demand in the consumer market and decide what is profitable to sell today and right here.

Category of goods "increased demand"

Most businessmen who have ever dealt with trading know the main law: an increase in supply is accompanied by an increase in demand. That is why the vast majority of organizations are taking all possible measures to debug the production of goods that are in high demand among consumers. The trend of such a plan also extends to the trade specialization of the store, since every entrepreneur wants to plan the work of a company whose goods will be profitable to sell on the territory of the Russian Federation.

The task of determining a profitable direction in trade is not easy enough. The high level of competition, as well as the abstractness of the issue together increase the risk of making the wrong choice. However, the final result of sales is influenced not only by the demand for the product, but also by the ability to present it to the buyer. That is why a businessman must take care, regardless of the chosen direction of trade, that only highly qualified sellers serve the customers of his store. Tips for a beginner businessman.

The following items are considered the most popular categories of goods today:

1. Food products. You can open a personal business specializing in the sale of food products if the premises of the future store are located at the intersection of crowded streets, near bus stops or large enterprises. In places with high traffic, competition is not so strong.
2. Hygiene products and clothing are in second position in the popularity rating. The high demand is explained by the fact that every average bang uses a huge variety of different hygiene products every day, therefore, the need to purchase appears often. The category of essential products also includes clothing, which each person purchases approximately two to three times per quarter.
3. Household goods and household appliances are used and bought somewhat less frequently, but they are mandatory in every home.
4. Electronics, for example, tablets, mobile phones, laptops, are in high demand today. This direction is considered quite profitable, although competition in this area of ​​specialization remains consistently high. This is explained by the fact that most consumers, in pursuit of the technical process, constantly buy new clothes.

What is profitable to sell today: online trading

Almost every modern consumer has access to the Internet. The daily operation of the electronic information system has pushed the development of the online market.

In such sales, there are practically no restrictions regarding the range of goods, therefore, you can sell the same products as on the shelves of traditional, stationary stores.

However, it is still possible to single out several categories of goods, the sale of which already from the first days brings a fairly high profit. With a high margin on the Internet, you can profitable to sell:

1. Radar detectors, various models of video recorders, navigators. This category of electronic products is quite popular today, Russian residents buy it quickly with a 100% trade margin. On average, the purchase price for an average model is 500 - 700 rubles. You can start trading with ads posted on the pages of Avito or other similar resources.
2. Shoes and clothes are one of the main selling goods on the Internet. You can earn quite a lot on online sales because they cost a penny on Chinese sites.
3. Car cosmetics and accessories for cars are all kinds of brushes, cleaning products, polishes and other care procedures. This category also includes various seat covers, pillows, rugs and so on. In the domestic automotive market, prices for goods of this kind can be 3 times higher than the purchase price.
4. Unusual gifts are also bought quite often. For example, the recent "boom" - a talking hamster, a knife - a business card, thermal mugs with a creative design, and so on. The margin in this case can be one hundred percent or more.
5. Various accessories for men and women, such as belts, umbrellas, bags, scarves, glasses and other items.
6. Home textiles, bathroom products and furnishing details for other rooms. Things are purchased for each home, so they are in consistently high demand.
7. Phones and tablets from Chinese manufacturers in most cases are not inferior in quality to other manufacturers in other countries, but they cost much less. Therefore, in Russia they are often bought.
8. Mobile accessories, such as cases, screen protectors, glasses, and so on. The mark-up to the purchase price for such products can be 300 - 400 percent, which allows you to quickly get the desired income.

What is profitable to sell today? This question is always relevant for any seller, the information is provided, and it is up to you to draw conclusions.

And if you are still in doubt about what to sell, think about opening a franchise business of a well-known brand.

What to offer the consumer, and to make a profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those for which a person will come, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of marketability at the moment, but also in the future, as well as calculate the profit per unit of goods sold at the checkout.

Good selling item- this is a product that will be equally taken both in a crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.

The simplest examples of in-demand goods

If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages over other products.

Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.

Or consider alcohol.

Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskeys, in rare cases, will be able to bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been steadily holding their positions at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.

But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to an ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.

Popular hot goods in Russia (in examples)

Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

Currently in demand in the Russian Federation include:

• small household appliances, budget electronics;
• electrical goods;
• household chemicals and personal care products;
• Kids toys;
• simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot commodity and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff” is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothes pegs, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

• the sale of risk-free goods with a smaller but stable profit;
• trade goods from the high-risk group and receiving unstable, but sometimes high profits.

Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.

Most purchased goods in the country can be grouped into the following categories:

• small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
• electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
• sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
• tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
• household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase with regular constancy;
• clothing and footwear - goods that a person will not buy every day, but cannot do without them;
• goods for children - clothes, toys, shoes, accessories, everyday life accessories, etc.;
• other everyday items.

There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:

• meat, including chicken, pork, beef and turkey;
• chicken eggs;
• semi-finished products - are in great demand among women;
• frozen seafood and fish;
• vegetable oil and butter;
• cow's milk;
• pasta, flour and flour products;
• salt, sugar;
• cereals - rice, buckwheat, oats;
• Black tea;
• fruits - bananas, apples;
• vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others are less. How to make the right choice and stop at a certain type?

1. Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.
2. Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.

First steps on the way to a big business

After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

• where to sell;
• who to sell.

The solution to the first question can be found in two ways:

1. Open a shop, go to the market , rent a room for a shop, rent a stall or retail space, and so on.
2. Trade over the Internet. This method will reduce the price of goods and attract more buyers.

Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.

Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.

The next step will be to take into account all your capabilities in the following aspects:

• the availability and volume of start-up investments for starting a business;
• when opening a retail outlet, it is advisable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
• it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.

With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.

Internet trading

The offer of products on the Internet is beneficial for several reasons. First, the coverage of the global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes us look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.

Hot goods on the Internet

What to build a business on the network, which is more required by users who prefer to make purchases online?

Electronics

The first group includes all kinds of electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.

Gift items and toys

Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.

Clothing and footwear, accessories

Turning to online stores for such a seemingly simple product, people are forced by the high price in regular outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

Trade in these products is promoted by customers who strive to lead a healthy lifestyle, advocating cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.

For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (a slimming belt, simulators for certain muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of utilization of expired raw materials is high), they do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

• personal goods - 6.5 billion;
• products for home and summer cottages - 5.5 billion;
• products for recreation and activities - 3.5;
• household appliances - 15.2;
• all for pets - 4.7.

The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.

total stats for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:

1. Small household appliances became the leader of sales on the Internet.
2. In second place are cosmetics and perfumes.
3. The honorable third place was occupied by mobile phones. Moreover, about 10% of citizens RF regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people buy models worth up to 600 US dollars.
4. Then come tablets and laptops.
5. Toys and original gifts.
6. Licensed software.
7. Shoes, clothes, accessories.
8. Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.
9. Order and pay for tickets online.
10. Large home appliances.

But most of the most popular goods are not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. BUT market already crowded with large entrepreneurs, with whom it will be difficult to compete.

Regional difference

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.

Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.

As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart at the exit of the store.

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Many businessmen in one way or another are engaged in sales through the Internet. This is a very convenient and profitable way to earn money. A person can stay at home and still control his business and get a good income. To become an Internet businessman, you do not need to receive a special education, you just need to master this type of sales. Today we will tell you how to sell online so that the money flows to you.

From this article you will learn:

1. Where to sell online
2. How to sell abroad online

What to sell online to get rich

Many people want to succeed in e-commerce, but not everyone succeeds. The situation is aggravated by the fact that competition is inexorably growing. It is rather difficult in such conditions to find and occupy your niche and effectively sell those goods that a potential consumer needs via the Internet. Among the most successful objects of sales are the following.

• Navigators, radar detectors, video recorders

There are very high markups on these items. A common situation is when a product is bought for 500-700 rubles, and sold for 1000-3000 rubles and more. Do you think it's unrealistic? But that's the reality. Chinese radar detectors cost a penny. Their purchase price starts from 200 rubles, but in Russia they cannot be found cheaper than 700 rubles. As you already understood, the sale of such goods will allow you to get rich very quickly.

• Shoes and clothes

The situation is the same with clothing, which can be purchased directly from the manufacturer at a very low price, and can be sold via the Internet with a large margin.

• Auto accessories and car care products

Motorists are always ready to give a lot of money to care for their iron horse. Cleaning products, steering wheel and seat covers, numerous useful and decorative car accessories are always in demand. Therefore, sellers set fairly high prices for all these paraphernalia. For example, they can sell a snow blower over the Internet for 500 rubles, while its true price is five times less.

• Unusual goods

Popular among the Internet audience are all kinds of unusual gifts, entertaining souvenirs, funny toys. Such original things as, for example, business card holders in the form of a knife, have an extra charge of 100%.

• Women's and men's accessories

Through the Internet, you can buy various accessories very cheaply in the same China, which everyone is able to purchase on their own on the notorious Aliexpress. For example, you buy bracelets, glasses, belts for the minimum price of 100 rubles, and you sell these same goods not even for 200, but at least 500 rubles, as quite worthy branded items.

• Interior items, bed linen, towels

Beautiful interior items have a very high mark-up, and it is profitable to sell them over the Internet. So, you can buy very cheap bed linen from wholesalers and sell it at two or even three times the price. Other decor items that have an auxiliary purpose (bottle stands, shelves, soap dishes, etc.) are also in demand, so you can make very good money selling these goods.

• Phones and tablets

Smartphones, phones, tablet phones and other means of communication are very popular in China. Asian craftsmen got the hang of making them workable for a very small price. For 2,000 rubles, you can buy an Android smartphone, and then sell it online for at least 5,000 rubles.

• Small electronic gadgets

Chinese craftsmen produce various gadgets and tech devices in large quantities. A huge selection of universal chargers, players, e-books, adapters and other equipment that is so necessary in the modern age can be purchased there at extremely low prices and really earn money selling them in Russia.

• Light fixtures

Various musical and lighting equipment for clubs can be sold over the Internet with great profit. Laser pointers and light music are very cheap from wholesalers.

• Cases and other accessories for phones

Very wanted items! Many people prefer to buy them online, because there is much more choice and prices are lower than in offline stores. The purchase price for the same covers starts from 100 rubles and even lower, but you can sell them at a price of 500 rubles. And people will buy. Some make cases with their own hands and sell them at a price cheaper than store ones, which, in general, is also a good way to earn money.

• Handmade

If your hobby is needlework, then this hobby can be a source of good income. After all, everything is sold on the Internet. Jewelry, toys, crafts can find their buyer if the thing has its own zest. Individual and unusual creations are always in demand. If you have "golden hands", then make your craft a way to constantly earn money via the Internet.

At any time people will buy food. Food is another hot commodity that can be sold online. People are good at buying pastries and sweets. But you can only sell on the Internet those products that you know how to cook yourself and that are able to deliver to the addressee.

• Services

The Internet is a place for selling not only goods, but also services. Whatever abilities you have, all this will be in demand. Perhaps you will be able to draw up a statement of claim to order or submit financial statements to the tax authority, conduct training on an effective method of losing weight or a master class on the origami technique. The main thing is that you have enough strength and energy to provide so many services to earn your living.

• Collections

Collectors can always make good money selling their treasures. There are things that cost a lot of money: antiques, a collection of rare coins, etc. For such exquisite and expensive things, it is even advisable to arrange auctions. There are buyers for rare collectibles. But, I must say, this type of sale is not available to everyone, since this product is piece.

• Graphic arts

As an option for making money online, you can sell copyrighted photos or videos through the Network. Selling such a product has its own specifics, but a graphics distribution business can be profitable if it is properly organized and put on the right track.

Submit your application

• Knowledge

• Cosmetics

How to sell cosmetics online? Usually, buyers agree to purchase cosmetics, household chemicals only from companies that are well known. If you have just started your business, you will have to really work hard to win the trust of customers. This is a very difficult area of ​​sales for beginners.

Here are a few rules for a successful online business:

1. Main quality. It is very important to offer quality things on the Internet, only then the audience will quickly reach out to you and replenish your customer base. The fame of good products spreads quickly.
2. It is always worth starting with a product known to the consumer. You should not offer people something new when they are not familiar with your company. Start by selling those things that are in significant demand. Set a decent markup that will get you started.
3. The uniqueness of your product will be the trigger for sales launch. Even if you have chosen a popular product, make it different from everyone else. Something in your product must be unique: production technology, price, quality - whatever.
4. The more you invest in a business, the greater the odds you get over your competitors.

Is it possible to sell medicines and alcohol over the Internet

If you seriously decide to engage in online sales, then you should start by studying the Rules for Selling Remotely, approved by Decree of the Government of the Russian Federation of September 27, 2007 No. 612. From this document you can learn about what exactly can be sold via the Internet.

Paragraph 5 of the Rules states that it is inadmissible to sell alcohol remotely. The same prohibition applies to tobacco and goods, the free sale of which is prohibited or restricted by Russian law. You will also not be able to sell medicines and weapons, narcotic and psychotropic substances via the Internet.

For violation of such norms, administrative liability is provided for under Article 14.2 of the Code of Administrative Offenses of the Russian Federation:

• for citizens -1500–2000 rubles with or without confiscation of goods;
• for employees of organizations - 3,000–4,000 rubles with possible confiscation of goods;
• for organizations - 30-40 thousand rubles with or without confiscation of goods.

How to sell online the right way

Deciding how to sell certain goods over the Internet is not an easy task. This task is of a strategic nature. You need to think through everything thoroughly in order to have maximum income with minimal investment.

• Accounting. In order to save money, you need to abandon the full-time specialist. Think about an alternative way of doing bookkeeping, which could be one of the effective online services, for example, MoeDelo. This step will save you a fair amount of money.
• Logistics. It is very important to decide how you will ship your product. Perhaps your business allows you to do it yourself. But, when it grows, you will have to resort to a delivery service. One of the reliable and affordable companies is the MultiShip service. When sending goods with its help, you can always track the shipment.
• Telephony. This point is also not worth saving. There are organizations that allow you to create a PBX for a very modest fee. The Mango company will provide you with a virtual PBX with an answering machine for little money. As an option, you can purchase a SIM card from the Megafon operator and buy a city number for 200 rubles per month.
• Soft. If you have decided to save on office rent and staff recruitment, then you should take care of organizing successful interaction between all members of your team. So, you can use the Google Docs service, which allows you to create diagrams, edit texts, build tables and solve other tasks at the same time by several people.

Where to sell online

• Virtual bulletin boards

The most active sales site in Russia is Avito, a free bulletin board that involves trading without intermediaries. It is not very convenient to post information about a product every time, but the resource is more than suitable for one-time transactions. Virtual bulletin boards are always able to attract additional customers.

Social networks are a great help for those who decide to sell via the Internet. Social networks currently hold in their snares a huge number of people who will be much more comfortable making purchases without leaving Facebook or Vkontakte. Your task is to correctly compose and place an ad, as well as open a bank account or an electronic wallet with which you can pay for the goods.

One way or another, but both Avito and the announcement on the social network will lead interested people to your official website. If there is none, then the interest of many will remain unsatisfied, and the purchase will not take place. Therefore, having your own online platform where you can find out everything about your product is very important.

If you are selling a single product, especially if it is an info business, then a landing page will suit you. A sales page works best if your goal is to quickly sell, for example, a tour package in one direction without any alternative offers.

There are many exchanges on the Internet where people offer their services. These are analogues of real-life labor exchanges, but here we are not talking about employees who are trying to get registered with a work book, but about freelancers who want to work remotely and sell their services via the Internet. And this is also a sales option.

Basically, these freelance exchanges employ copywriters and designers. Everything related to the creation, promotion and design of websites is accompanied by certain services that will be in demand as long as the Internet exists. All the applicant needs is to register on the exchange and indicate his electronic wallet. The most famous sites are Advego, TextSale and eTXT.

How to sell used items online

It happens that people sell things that were in use, and in appearance it is noticeable. There are scratches, scuffs, etc. on such an item. Its price will be significantly lower than the purchase price. But, if the thing was used carefully or for a very short time, then it has all the characteristics of a new product, although it costs less. Many people prefer to buy items that have already been with some owners, precisely for the reason that the price for them becomes much lower than the store. But with proper care, frugality and accuracy, the subsequent purchaser will not remember the former owner of the thing.

Sometimes a brand new product is stripped of its label and never used. Of course, it is no longer possible to call this thing new, and it is automatically classified as used. The price of such a product falls, respectively, it will not be difficult to find a buyer for it. The main thing is to determine the thematic platform. Consider several options for selling used items online. Let's define the product category:

• Products for children;
• clothes;
• fur;
• furniture.

Each type of product has its own platform where sales will be most effective.

For example, if you decide to sell children's things over the Internet, then there are several worthy attention on the Web. sites suitable for these purposes:

• the Russian-language website Yu-mama, which offers not only goods at affordable prices, but also a forum with discussions of burning and pressing topics for current or future parents;
• a site with the telling name "Children's Flea Market". It offers not only clothes, but also strollers, toys, textbooks, baths, pools and many other interesting and useful things for the growth and development of children.

Let's reveal some secrets for a quick sale of goods:

• Prepare your photos. It’s better to add images after all, because psychologically people are more interested in those ads where the product can be seen immediately. Do not take someone else's photo from the Internet. If the illustration of the thing is much better than the thing itself, the buyer will clearly refuse to buy in the future, wasting his time and yours.
• Create a unique selling proposition. It should stand out from all the others. Advantages can be a lower price or some kind of bonus as a gift.
• Don't over-price an item. Rate the item realistically. Some believe that it is better to slightly overestimate the cost, so that later in the process of bargaining to give way. But in fact, the high price repels many immediately. And no one thinks about how much it will be possible to bargain. Calculate the average cost and sell the item you don't need for a couple of percent cheaper.
• Do not deceive the buyer. Be truthful about the features of the item you are selling. Remember that if a person calls you and asks about a thing, then he is interested in buying.
• In a relationship seasonal items determine the optimal time for sale. Demand for them increases precisely in the corresponding season. Solemn clothes are best sold on the eve of the holidays, autumn and winter things - before the cold. Be guided by the time and post ads about a month before the season.
• It is most effective to post information immediately at several sites. After the sale, they will be easy to remove.

How to sell goods through an online store

If you are planning not just a one-time sale, but a real business, then, of course, you need to sell the goods in demand. The best way to trade on the Internet is to launch a selling site. Not much money is needed to create and promote it. It is important to properly organize and think through everything.

An online store can work according to the following mechanisms:

• Standard sale. A typical story for an online store. The website contains a catalog of products with prices. As soon as a customer places an order, you send it to the specified address. Thus, the transaction is made directly between you and your buyer.
• Dropshipping. This business model is often used by those sellers who do not have their own warehouses. Here's how it all happens: your site contains information about the product, its characteristics and cost, but in reality you do not have this product. And, as soon as the user places an order, you place an order with the supplier of the goods, acting as an intermediary.

Entrepreneur and blogger Evgeny Kushkov tells how to sell a product without having it in stock (without buying it)

You can sell over the Internet goods at retail and wholesale. Again, not everyone can afford to keep stock for bulk sales. In the second case, bookkeeping will be more difficult. Therefore, it is better for beginners in the field of e-commerce to start with retail.

If you open an online store that sells only in a specific region, it will be less costly for you. It is much more convenient to carry out delivery only within your region. This is the most acceptable option at the start, but then you can cover a wider coverage area.

How to start selling through an online store

Stage number 1. Choosing a niche

When choosing a niche, you must calculate your chances in advance. Are you in a position to compete with other suppliers of goods similar to those you intend to sell online? Is the chosen type of sales capable of bringing you profit, or is it associated with losses alone?

The choice of the product itself, the sale of which you will be engaged in, also directly depends on your finances. Starting capital sets certain limits. If you don't have a lot of money, you're unlikely to be selling jewelry or high-end electronics.

First of all, you should conduct a marketing analysis. This can be done independently or with the involvement of specialists. Of course, you will make the final choice based on your personal feelings and preferences. What causes a storm of emotions in you, perhaps the consumer will also like it.

But, nevertheless, push personal feelings and preferences to the last plan, when the main directions have already been selected on the basis of serious analytics. For example, you have decided that your niche will be selling clothes. But now you have to decide whether to start by selling ties or gloves? Trust your intuition.

What should be guided in your choice? The product to be sold must be:

• in demand;
• competitive (it is desirable that the competition is not too high);
• off-season.

When starting a business, these criteria are of great importance. Knowing how to sell online is not enough. You need to decide what you will be selling.

Stage number 2. Search for suppliers

Information about the suppliers of certain goods is now apparently invisible. And finding it is not a problem. We list several ways to find suppliers for an online store.

1. Internet. There are many directories that contain information about companies that supply a variety of goods. Study information on forums, thematic sites that contain unbiased reviews about suppliers left by their customers and partners. Use this information to create your list of suppliers with contact details and business reputation.
2. Printed publications. Many benefits can be derived through the study of specialized magazines, newspapers, brochures. But you need to choose exactly those publications that are related to the theme of your online store.
3. Exhibitions. Events where manufacturers showcase their products are the perfect place to build bridges and learn from a particular market sector. Here you can see the goods with your own eyes, communicate with the employees of the companies. The only negative is that usually the organizations that participate in such exhibitions and conferences are aimed at wholesale sales.
4. Markets. In a small city, this option can also be quite acceptable. In the market, you can see the goods and even touch them, collect business cards of suppliers, and agree on favorable terms of the transaction.
5. Competitors. If you ask the seller for product certificates, you can see information about its supplier. But in order to get the same favorable conditions for working with suppliers that competitors have, you need to work hard, since not everyone is given to conclude profitable deals.

Stage number 3. Business registration

When you have acquired partners, created the basis of a business, you need to think about the form in which this business is best organized. What is the best way to sell online? There are two forms for an online store:

• limited liability company (LLC);
• individual entrepreneur (IP).

Registration as an individual entrepreneur is a simpler low-cost procedure. But the LLC has broader prospects. True, for registration you will need to incur costs in terms of time and finances. For example, the minimum value of the authorized capital for an LLC is 10 thousand rubles. In addition, you must also pay:

• state registration fee;
• a fee for notarial services to certify copies of documents and the signature of the applicant;
• fee for issuing a power of attorney, if necessary;
• other expenses;
• fee for opening a current account.

The minimum amount to create a legal entity is 50 thousand rubles. In addition, it is important to have your legal address, so you will need to think about the premises. Calculate whether all these costs justify the planned profit?

If you still open as an individual entrepreneur, then you will have to pay only one state duty in the amount of 800 rubles. An individual entrepreneur may not have either a seal or a current account. However, in order to more convenient cooperation, it is still better to start them. Even if you entrust all the necessary documents to a third party, your expenses will be no more than 4,000 rubles.

Stage number 4. Finding an office and a warehouse (can be skipped)

What your office will be like and whether you can maintain a warehouse depends on how much money you have at the start. Without calculating the expected profit, it is difficult to make the right decision. If the income is expected to be small and it will take too long to wait, it may be better to do without a warehouse and an office at first.

If you absolutely need an office and a warehouse, then conduct a study on the cost of renting the corresponding premises. Pay attention to access roads, the territorial location of structures, as well as their technical condition.

Renting an office is often associated with hiring one or more employees. And all this requires additional costs. Therefore, decide whether you should spend the initial capital on renting these premises.

Stage number 5. Creation of an online store

How to sell online if you don't have an online store? Theoretically, this can be done, but it is inconvenient. So, to create an online store, you need a logo and corporate identity. Expect that the image will be your face for many years, think carefully about this moment of organizing your business.

Almost all online store owners develop their logos and landing pages from freelancers. Numerous remote service sites will allow you to find a specialist who will create a high-quality and conceptual logo for you. It will cost about 3-10 thousand rubles, and the design of the web resource itself will cost 10-30 thousand rubles.

It doesn't matter what you sell over the Internet, in any case, you can use gifts with corporate identity as an incentive for customers. Try to be creative in designing it. Be guided not only by your own taste, but also by the opinion of a specialist, as well as the compliance of the chosen style with the general direction of the store.

For your site, through which you will sell your products over the Internet, you need to have three things:

• hosting;
• domain;
• engine.

Hosting - a remote server for storing all store materials. The domain is the address of the store on the Internet. Often, both hosting and a domain are provided under the same contract, their maintenance usually starts at 600 rubles a year.

The engine is a site content management system. Free engines contain a minimal set of features. If you want to make a more developed and user-friendly website, then you should look for a more expensive option.

Stage number 6. Filling the online store with content

For an online store website, you need to create high-quality content. And it is desirable to think over every little thing. Start with an attractive greeting and company story, continue with product descriptions (photos, prices, features), and finish with ease of navigation and a conversion button that stimulates purchases. All this is very important and affects the profit.

Entrust the drafting of texts to freelancers or carry out this event yourself. The cost of the finished text is measured in rubles per thousand characters without spaces. The minimum price is 20-30 rubles. If you simply copy other people's texts, search engines will block you, and then you can forget about promoting an online store and selling online for a long time.

It is better to entrust to a professional photographer to take pictures of the goods. His services are not cheap pleasure: for each picture you will need to pay 150-200 rubles. In some cases, this amount approaches the actual cost of the product. If this is expensive for you, then at worst, a photo can be taken from the supplier's catalog.

Stage number 7. Launch of an advertising campaign

In order to sell things or services over the Internet, it is important not only to create a website, but also to promote it, otherwise no one will ever even know about its existence. Promotion is carried out by special companies that have considerable experience in this matter. You are unlikely to be able to do this on your own.

Freelancers can also do SEO. They will prepare texts for your site that include keywords. It is for them that search engines will offer your site in the search results when relevant requests are received. You will have to wait to see the fruits, but it works in the long run. Advertising attracts visitors very quickly. You get a return almost immediately after payment, but it is short-lived.

It is best to combine all of the above methods of promoting a product.

How to sell abroad via the Internet: step by step instructions

Any product can be sold via the Internet and abroad. Sales will be especially successful in the following cases.

1. High quality product or exclusive interests both compatriots and foreigners. Exclusive can be a product of your own production, something unusual and original. But if there is none, then try to sell a product made by other people.
2. The price is lower than foreign analogues of the same quality. Everyone is looking for profitable business schemes. That is why goods can be ordered abroad if your conditions seem profitable for local buyers. Just keep in mind that the profitability of your offer should cover the cost and delivery time from Russia to another country.

With the current economic situation due to the ruble exchange rate, the cost of your goods is already lower competitive prices in other countries, which means it's worth trying. Consider detailed instructions for organizing sales abroad.

Step 1. Studying the foreign market

First of all, you need to choose the country in which you would like to sell your product. It is best to start in Europe or the United States, because at the level of local producers, your prices there will seem low, and the quality will be much better than that of Chinese goods. Having decided on the country, comprehensively study its market and features of the economy.

• Competitors

Find out if anyone is offering what you are going to sell online. Use the international trading platforms Ebay.com, Etsy.com. Look for similar products on them. If you find it, compare it to yours. Find out your advantages and disadvantages. If there are no analogues, then your product will probably be in demand.

• Buyers

The foreign audience is significantly different from the Russian one. There, people are more willing to leave reviews on sites, are less scandalous and more friendly. But most importantly, they are guided by other criteria when choosing a product. Explore the range of local shops. What might appeal to the Russians will not necessarily appeal to the Americans or the Belgians. The main thing is that foreigners really appreciate high quality and originality.

• Prices

Setting the price of a product is not difficult for you. Find out the average cost for similar products in the country of sale, subtract the shipping costs from this figure and get the price of your offer. In some cases, it is very important to provide free shipping for customers, especially in countries where people have historically been accustomed to this (for example, in the USA).

• Legislation

It is very important to thoroughly study the laws of the country in which you are going to sell your products via the Internet. Maybe there are some restrictions on the sale of products of a certain type. These limits may be quantitative, qualitative or otherwise. This is where international trade rules come in handy. Having carefully studied them, you can determine whether your business has a future.

Step 2. Preparing the site

If you already have a website, then you just need to adapt it for international trade. If not, then follow the instructions.

• Create an English version of the site

In order to sell goods abroad via the Internet, you need to create a website in English, even if you are selling to Germany. You will be able to translate into the national language in the future, and for a start, it is most practical to make an English version. It is better to place it in the com domain zone, because otherwise you may have difficulties with SEO for English queries.

The English version of the site is very important for buyers: it is understandable to visitors and inspires confidence. Do not leave even the slightest word in Russian, it can scare potential customers. Translate even texts on pictures. Try to make your speech literate and natural. Hire a professional translator to check.

For Ecwid store Two methods of localization can be proposed.

1. One Ecwid store on two sites.

Ecwid is very easy to use. It is worth adding it to the Russian and English versions of the site, so the buttons will be automatically translated into the desired language depending on the browser language of the site visitor. After creating a product card that you are going to sell via the Internet, place a description in Russian and English on separate tabs. You can do this using the Tabber application.

Don't forget to change the currency. This can be done through the Currency converter application.

A few important tips:

• Make product names in English. Many Russians love this, and the Cyrillic alphabet can scare away a foreign client.
• The showcase for Russian-speaking and foreign buyers will be the same, despite the fact that they prefer different goods.

2. Two different Ecwid stores on different sites.

It is much more convenient to create two Ecwids on different sites so as not to confuse either of the visitors. In this case, you will be able to sell goods over the Internet by setting different delivery and payment methods. Don't forget to sync leftovers between stores.

• Write down information about delivery, payment and return of goods

In the return policy section, you must specify in detail and clearly all the information about what actions you need to take in case of returning the goods. For potential buyers, this is very important.

• Check out the brand name

It may happen that when translated into English, your brand name will sound ridiculous, funny or ambiguous. Be sure to rummage through the local slang dictionary, look for words that are consonant and close in spelling. To shorten the search time, it is better to consult with a native speaker.

• Be prepared to communicate in a foreign language

Consider the difference in time zones and indicate on the site at what time you can answer your customers.

• Consider international trade rules

The most important of these are set out in the 2002 European Internet Trade Directive.

Step 3. Arrange delivery

Almost all modern sites offer several ways to deliver goods. The terms of delivery are closely related to the terms of the return of goods. When delivering by Russian Post, you should carefully fill out the postal forms. The Russian Post website contains all the necessary forms and a shipping cost calculator. The same calculator should be in your online store.

Be sure to insure all your shipments.

Choose the packaging that will ensure the safety of the goods.

And one more important detail - provide the buyer with a tracking code.

Step 4. Choose a payment method

It is worth considering several types of payment. But keep in mind that for international transfers, the most reliable system is PayPal.

Step 5. We connect advertising channels

Foreign buyers are attracted by the same methods as Russian ones.

• Instagram

To sell products online, draw attention to them through Instagram. They really appreciate unique designer products. It is extremely important to photograph them beautifully. It is quite acceptable to maintain one account, duplicating entries in Russian and in English.

• facebook

1. Page dedicated to your online store. On it, you talk about all the events associated with it, promotions, product features, and sales news. You will be able to create posts in Russian and in English, setting each of them to display in the corresponding region.
2. ads, which lead directly to an online store or to a Facebook page.

• Google AdWords

Selling over the Internet helps contextual advertising on Google, in particular, through the AdWords application. Adhere to the basic rules for writing ad texts - they should be clear and concise.

Step 6. Use marketplaces

A marketplace, or trading platform, is a great place to make yourself known and your offer. Here are some marketplaces where you can offer your products to foreign customers:

• eBay.com

Remember that all buyers of this site pay attention to the seller's rating. It is necessary to have at least a couple of reviews in order to inspire confidence among customers. Therefore, after registering on the site, make several purchases and pay for them very quickly in order to earn positive feedback. Reputation is a very important element of business, especially on eBay.

• etsy.com

On this site, first of all, those companies that are engaged in the sale of homemade things, antiques, vintage goods, tools and materials for creativity and needlework are presented. You need to pay for using the service: $0.20 - for placing one product for a period of not more than four months; 3.5% - from the cost of the goods upon purchase.

You can sell goods over the Internet on the Etsy.com site by participating in an affiliate program that allows you to place the first 40 products for free if you follow a link from a partner company.

On this site, it is important to decide already at the registration stage. You create an account for either a private seller - "Individual Sellers", or a professional organization - "Professional Sellers". In the first case, you are exempt from fees, but pay a commission when making a sale.

The site offers a service whereby a registered user places a certain amount of goods in the Amazon warehouse. The site takes care of all shipping and packaging.

• Marketplace.asos.com

Those organizations that plan to sell clothes via the Internet will find it very convenient to be located on this site. True, you will need to pay £ 20 per month for registration, as well as deduct 20% of the cost of the product if you purchase it. In addition, you cannot post on the site if you have less than 15 positions, and you must also comply with all site requirements regarding posting photos.

But if you pass the selection process and develop an excellent reputation in the future, the company may offer you to be hosted on its main site asos.com.

Analyzing all of the above, it should be concluded that selling via the Internet is possible only with the help of marketing and product promotion tools. Without advertising and relevant research, your product is unlikely to be popular or even known.

It is almost impossible to do everything you need on your own. When promoting a product, it is necessary to carry out many actions at the same time, each of which requires experience and a professional approach. Therefore, whatever one may say, you will have to involve specialists.

We suggest starting work on promoting the resource from which you plan to make sales from it. Internet Marketing Specialists "Sales Generator" will conduct a detailed analysis of your site, identify its main problems and prepare 47+ recommendations for the successful promotion of your products and services on the Internet.