Digital typography business plan with calculations. How to open a printing house from scratch. What equipment is needed for printing

♦ Initial investment: 1,300,000 rubles
♦ Business plan payback period: 24 months
♦ Profitability rate: 45%

Every day, more and more private organizations begin to work, which need printing services in one form or another (advertising newspapers and flyers, menus, business cards).

As a rule, they require a small print run. Therefore, entrepreneurs are purposefully looking for small firms who agree to work with orders of small volume for reasonable money.

Detailed business plan typography- this is the first thing you need to organize this profitable business.

An ideal option for beginners in this field would be the opening of a mini-printing house.

This option has a number of advantages:

• payback many times faster;
• smaller size seed investment than is necessary to open a large printing services enterprise;
• There is ample potential for expansion.

Typography Business Plan: Planning

Resume for a typography project

This business plan is a project for the creation and development of the printing house N in Moscow.

The organization will be located in the premises at the address: Moscow, X street, 1.

The building is located at a small distance from the central area, which makes it accessible to residents of any part of the city. At the same time, the cost of rent is much lower than for similar areas in the center.

The objectives of the business plan are:

1. Realization of the needs of customers in obtaining printing services for affordable price but still high quality.
2. Receiving a profit.
3. Creation of additional jobs.

It is worth returning to the goals indicated in the business plan of the printing house from time to time to check: are you moving in the right direction?

Printing house services

Basically, the provision of printing services to clients forms three categories:

1. Newspaper printing and advertising production.
2. Manufacture of magazine and book production.
3. Production of packaging products, labels, stickers for goods.

At the same time, such a type of service as printing leaflets and calendars (which is usually referred to as promotional products) is performed in almost all printing houses.

After all, the level of demand for these services is the highest and the population needs to get results as soon as possible.

From this need for urgency, mini-printers can earn extra money. For example, make an extra charge of 10% to the cost of services that must be completed "by morning".

Printing room

There are small requirements for the premises of a mini-printing house, but they are also indicated in the business plan.

Some entrepreneurs manage to simply allocate about 20 sq.m. in an established company.

If you open a printing house from scratch, you will need to find an office for rent with an area of ​​30-40 sq.m. (excluding warehouse). It is brought into line with the requirements fire safety and SES to obtain permission to operate.

Marketing plan typography

Interesting fact:
The heaviest printed book is considered to be a geographical atlas, which is stored in the British Museum in London. Its weight is 320 kilograms.

The printing house services market, as well as related projects, suffered equally from the crisis of 2008-09. But by 2010, most enterprises reached the pre-crisis level of turnover.

In the future, this direction showed only an increase in indicators.

However last years some owners of printing houses have concluded that revenues have fallen by 10-15%. This affected, first of all, those projects that provided services of a narrow focus.

It is important for current customers, having placed an order, to immediately get the result. Therefore, enterprises that have sufficient potential to work at such a pace received only an increase in order volumes. While narrowly focused firms lost ground.

In addition, the market is significantly crowding out the distribution digital technologies. This reduced the cost of some services.

Based on these business plan data, we conclude that in order to develop and stay in the top, printing houses should increase the speed of the enterprise and the volume of orders executed. Then the decrease in the average price tag will not affect the size of the total revenue.

Target audience of the typography

The target audience of the printing house N of the current business plan are individuals and legal entities who are in need of printing and copying services (printing of leaflets, brochures, special forms, copying various materials different format).

Also, representatives of schools and universities that need a printing service can be connected to the target audience of the printing house teaching materials and educational products.

The predicted ratio of categories in the current business plan is as follows: legal entities make up about 55% of the audience, 35% are individuals, and only 10% are schools and universities.

Printing house advertising campaign

• Advertising in periodicals.
  The cost of this service is affordable, but it significantly affects the increase in the company's recognition and stimulates potential customers to apply by listing competitive advantages.
• Printing house advertising in subway cars.
  Allows you to reach the maximum audience of potential customers.
• It is important to note that the notary's office is located in the neighboring building.
  Its visitors are potential clients of N.
  To attract them, a prominent sign above the entrance to the building and a banner on the wall with a list of services will be used.

Competitive advantages of printing house

The market for printing services is predominantly occupied by large-scale organizations that accept orders only for large print runs or small firms that provide services in a narrow range.

The competitive advantages of the N printing house, indicated in the business plan, are:

• a wide range of services;
• execution of orders in a short time;
• affordable prices;
• Possibility of ordering printing in a small print run.

Printing house staff

	Qty	Salary (rub.)	Total (rub.)
Total:			RUB 145,000
Printer	1	30 000	30 000
Assistant printer	2	22 500	45 000
Cutter	1	23 000	23 000
Prepress Specialist	1	20 000	20 000
Order collection manager	1	27 000	27 000

Thus, the monthly cost of remuneration for the staff of the printing house will amount to 145,000 rubles.

These data will be included in the table of costs for maintaining and developing the project in financial section business plan typography.

The duties of the staff are as follows:

1. Printer - is engaged in the production of all paper products. Carries out preparation of the machine for printing and post-printing check of the result. Serves equipment and monitors its serviceability. Responsible for identifying defects and delivering orders on time.
2. Printer's Assistant - provides the necessary assistance and assists the printer.
3. Cutter - provides services for cutting circulations, installing metal and plastic springs in binding, as well as piccolo rings.
4. Prepress specialist - checks the layout for compliance with technical requirements.
5. Order collection manager - controls the acceptance of orders in the printing house, consults customers who have applied and is looking for new ones, accepts payment for services and draws up contracts, monitors the timely delivery of products to customers.

Typography business plan: project implementation

Printing house calendar plan

It is important to describe the plan for bringing the printing house project to life in stages in order to fully control this process. Thanks to this section of the business plan, you can track whether everything is going according to plan, and how much you are investing in the appointed time.

1. Registration of a company, preparation of a business plan, registration of activity permits, printing order.
2. Finding suitable premises for the printing house and concluding an agreement for its lease.
3. Repairs in leased areas.
   To perform these services, it is worth inviting a team of specialists.
   In the process, it is also important to bring the premises in line with the standards of such authorities as the fire safety service and SES.

1. Purchase of equipment, its installation and connection.
   Since the printing house uses complex and expensive equipment, it is better not to take risks by installing it yourself.
   Of course, if you are not an expert in this matter and are not able to do the work better than any invited master.
   In addition, it is worth considering that when installed by individuals, and not by company representatives, the warranty often ceases to be valid or its validity period is reduced.
2. Advertising campaign.
   It starts about a month before the opening of the printing house, but continues to be active throughout its existence.
   At the moment of reaching financial break-even, you can stop investing in this direction the same large amounts.
3. Hiring employees, their registration according to labor code, instructing and passing refresher courses if necessary.

1. Launching the print shop.

Calculation of expenses for opening a printing house

Name	Price, rub.)
Total:	RUB 1,300,000
Preparation of documents, business plan	15 000
Purchase of premises (area - 20 sq.m)	100 000
Purchase of printing equipment	480 000
Installation and configuration of equipment	10 000
Advertising campaign costs	100 000
Financing the project before reaching the break-even point	545 000
Other expenses	50 000

Opening a printing house N in Moscow requires a capital investment of 1,300,000 rubles.

The entire amount will be covered by the personal funds of the business initiator.

The start-up costs for the project implementation in the business plan included the amount required for current financing until the break-even point was reached.

Typography business plan: financial section

Expenses for maintaining and developing the printing house

Thus, monthly investments in the amount of 525,000 rubles are required to maintain and develop the project.

Printing house payback

To assess the revenue of the printing house in the business plan, an analysis is made:

• demand for services from similar enterprises;
• the average cost of providing the most popular services in printing house N;
• market indicators and forecasts of its growth.

There is also a 10% extra charge for urgent services, which is indicated in the business plan.

Based on these data, the ready payback period for the N printing house project will be 24 months.

Potential Risks of a Typography Business

In order not to burn out, an entrepreneur must assess in advance the possible risks of activity and provide in the business plan for a course of action in case of their occurrence.

This list may include the following:

1. High level of competition on a territorial basis.
2. Lack of qualified craftsmen who specialize in the repair and maintenance of printing equipment.
3. The payback period or reaching the break-even level is increased.
4. Large dependence of the volume of orders on the timing of their implementation in mini-printing houses.

how to open a printing house during a crisis, and is it worth doing it at all:

Now no business can fully function without printing services.

While rumors suggest that the print shop industry is dying out and will be replaced by alternatives, there is still room for growth.

A mini-printing house is enough for the initiator of the project to join this rut. Then the activity will pay off, and will bring a considerable stable income.

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» relate to start-ups, very small enterprises, opened with almost no initial capital. Many of them fail - and understandably, according to statistics, most of any new enterprises are closed in the first three years of operation. But there are other stories, success stories. Today I.Q. Review brings to your attention the history of a family business that has been developing for more than 20 years and now can rightfully be called not a small, but a medium-sized business.

How our family business developed - from an advertising agency to a printing house

My name is Maxim, I am 26 years old, originally from the city of Simferopol. At the time of opening the family business, I was only 5 years old. The history of our business begins in 1995, when Crimea not only did not develop, but was in blatant decline, the salary of an ordinary employee was not enough, and the idea arose to try to organize our own business. At that time, there were almost no printing houses in our city, therefore, they began to consider this option.

Typography as a business

Today, opening a printing house implies a business plan. Then detailed business plans no one had, we decided to invent everything, roughly speaking, on the go. Initially, with the help of friends, they rented a room for an ordinary advertising agency that collected orders for printing products ( Flyers, booklets, postcards, posters). After that, my father went by minibus to Hungary, to visit friends who at that time had a small printing house with a small offset printing machine. Orders were printed abroad, after which they made the same way back to Simferopol.

A few years later, funds appeared to rent a small workshop, in which our first Romayor offset press was delivered. It was 1997-98. Work has become much easier, since they got rid of the weekly trips to Hungary. The advertising agency also gradually developed - from simply taking orders, they moved on to developing design layouts and corporate identity, purchased a cutting plotter. It was not without pressure from the so-called "bandits" who threatened, but, to our joy, everything went well.

What equipment is needed for printing

The second significant problem was that it was extremely difficult to get consumables, I had to find everything again through acquaintances in Europe. paint suppliers, various kinds papers appeared a little later than the moment when we started our activity. The third problem is the lack of specialists who can work on our equipment and also repair it. If we were able to find a good printer, then experienced adjusters and repairmen had to be invited either from Kharkov or Moscow.

The peak of development of our business fell on 1998-2005, premises for offices were purchased, which, by the way, were located in the city center to ensure the most comfortable communication with customers. We also bought new Dominant and Heidelberg printing machines. There was an acute question that, in addition to direct printing, customers also need post-print processing of products.

Post-press processing involves folding booklets, gluing books and catalogs, assembling calendars, magazines, in general, we carried out orders completely, from the client's wishes to its complete bringing to the form for sale.

The development of this business sector has made it possible for our printing house to become one of the leading enterprises in the city. The staff at that time consisted of 15 people, including office and printing house employees, printers worked in 2 shifts.

After the 2009 crisis, things went downhill, the number of employees was halved, but this did not affect production as much as it might seem at once. The old printing presses were replaced with one new one. They began to take not quantity, but quality. It is worth noting that by this time there were significantly more competitors, moreover, they were not inferior to us in terms of technical equipment.

After getting back on our feet a little after the crisis, we bought a Polar cutter and a Horizon flip calendar assembler. There was not enough money for new equipment, I had to be content with used equipment. employees, due to the lack big money, it was also not much, I had to work with whole families, consider it for food.

In this situation, I had to fork out for additional advertising, which subsequently began to bear fruit. The calculation was on large chains, which could provide a constant flow of orders. They turned out to be several large stores household appliances who remain our customers to this day. Also, cooperation with a large winery was not in vain. Large volumes of orders led to the proposal to open an additional printing house on the territory of this place, the premises for which were provided by the plant itself. Bought another one typewriter Rapida and equipped with a workshop for the production of labels, stickers and boxes for wine and vodka products.

All these transformations had a significant impact on profits, which made it possible to think about further development. Paying attention to the demand and needs of the inhabitants of the peninsula, we decided to open a small center for operational printing, which could provide services for the production of business cards, letterheads, small editions of leaflets, so to speak, without leaving the cash desk. The man came, ordered, took it in an hour. But this is provided that the print runs are small, large print runs on digital equipment are unprofitable.

This development of events helped to unload the main printing houses from small work, and made it possible not to refuse small profits, but simply to allocate a separate niche for it. The business model of a printing house must be thoughtful. A new risograph from Riso was purchased for this center.

risograph is a device that allows a large number of forms (mainly black and white) at an affordable price. Also, copying on a risograph is used to imitate handwritten ads.

We also bought a Gestetner color double-sided copier, capable of printing both small formats and A3 posters. For those who wanted to print posters in print runs of 1000 pieces or more, it was more cost-effective to wait a couple of days while we printed them on an offset machine, but if a person needed 10, 20, 30 pieces, then a color copier was the ideal solution to these issues. Later, a small used cutter and a laminator were purchased from this center. Roughly speaking, an ordinary copy center has turned into a small printing house that lives its own life and is able not only to provide for itself without the participation of the main offset shops, but also to make a profit.

Pros and cons of running a print business

In the near future, we plan to enter the manufacturers of medicines in order to print packages for medicines. Circulations, as a rule, are required, large, profit, respectively, too. On the this moment business is booming, we are happy, employees too. I would like to talk a little about the pros and cons of all this.

The main problem, perhaps, is the lack of time for yourself and loved ones. If this is your business, then you are in it - with your head, you won’t be able to leave work at 6, relax on Saturday and Sunday. Everything has to be monitored, because the proverb “if you want to do it well, do it yourself” is the best fit for business. It is important to remember that you cannot please all customers, one print is too dark, the other is too light, the paper is not as glossy as he would like.

The question of price is also raised very often. For some reason, some customers think that 50,000 double-sided leaflets should cost 10,000 rubles, and are surprised when they hear a price of 90,000. It is important to explain why everything is so and not otherwise. Very often you have to “bend over” and do what you don’t want to do at all, listen to everyone, but we work for the sake of money, and not just for pleasure.

It often happens that a month ago a client ordered something for 10,000 rubles, and this month we issue an invoice for 12,000 rubles. , other consumables become more expensive, and most often such subtleties have to be explained not to the manager, but directly to the director, since the client does not believe, thinks that we are deceiving him.

It takes a lot of red tape to obtain a work permit, a certificate of waste disposal, paper on working conditions, etc. In addition, the production must have a certified electrician with various levels of tolerance, an employee who will keep a log on safety and labor organization.

Now we are faced with the problem of the blockade of Crimea, it is very difficult to bring and get something, be it paints, paper, technical equipment. If earlier we could set deadlines, knowing that everything would arrive exactly when we want, now we can only hope that nothing will happen at the crossing, that the cargo will be let through, and that they will bring us exactly what we ordered. But no one loses heart, we continue to work and develop, we look to the future with optimism!

Business plan for opening a printing house: costs, margin, profit

As for the cost of maintaining the business, we can only name average figures, given the fluctuations in the exchange rate and the fact that we worked in the hryvnia zone until last year. Three printers spend 20,000 rubles each on a salary, office and copy center employees receive 10-12 thousand each - there are 8 of them, and 12 thousand each - for printing house workers involved in post-printing processing. For two workshops for 4 people. In total, about 250 thousand rubles per month for a salary.

Taxes do not please us either, if we take all the taxes (and insurance payments), which are paid for an employee, then approximately 50% of each salary must be paid to the state. Naturally, we do not deduct them from the salary, but pay ourselves. Payments for utilities amount to about 80,000 rubles per month, mainly, of course, the cost of electricity.

Now consumables. As for paper, the price of any product takes into account the cost of paper, we always try to average this cost a little to make it easier when calculating, and we take conditional 100 rubles per kilogram of paper, if it is cardboard, then a little more expensive, say, 120 rubles per kilogram . We produce about 8 pallets of paper and 2 pallets of cardboard per week, paper is lighter, cardboard is heavier. The weight of a paper pallet is about 600-700 kilograms (depending on density), cardboard is just over 900 kilograms (also depends on density). In total, paper costs a week cost about 500 thousand rubles, and cardboard costs 200-220 thousand, but again, the numbers are averaged, sometimes it takes more, sometimes less, it all depends on the volume of orders.

Now about paint. For full-color printing, we use 4 inks - black, yellow, magenta (pink) and cyan (blue). One can of paint costs 1800 rubles, regardless of color. It takes 4 sets of paints per week, we get, rounding up, 30,000 rubles. In addition, every month it is necessary to leave about 100 thousand for the delivery of paper / paints, refilling cartridges for the copy center, as well as for the elimination of possible breakdowns and maintenance.

Naturally, when counting orders, all this is taken into account and included in the price, to make a profit, we add about 15-25% on top - it depends on who orders - of course, we make discounts for regular customers. Average monthly net profit ranges from 600 to 900 thousand rubles. If you wanted to buy a business like our printing house today, its estimated value would be in the order of a million dollars. But finding a stable, profitable printing business to buy is very difficult.

In this material:

The modern world cannot be imagined without printed matter. Private companies, federal and local organizations are in need of brochures and other promotional materials, business cards, forms of accounting and tax reporting. Opening your own printing house is a profitable business idea.

Description of the business idea and its relevance

An important trend in the development of printing services is the reduction in the number of state printing houses and the increase in the market share of small digital industries. This is made possible by the versatility of the latter, which can use multiple printing technologies simultaneously.

The business plan of the printing house provides for a variety of schemes for manufacturing products: in small batches in the presence of the customer (mainly by simple copying) and in large print runs. The second option involves the conclusion of contracts with legal and individuals on the terms of non-cash and cash payment for the work performed.

Types of printing houses

All printing houses can be conditionally classified according to the type of work they perform:

• Sheet printing. Products are produced by special machines on A2 and A1 sheets. This print is different high speed without loss of image quality and efficiency, but only for large print runs: the more copies are made, the lower the cost of each of them. Used for large orders.
• Role (rotary) printing. This way of working allows you to print images on both sides of the roll paper at once, which doubles the print speed. Great for newspaper and magazine production.
• book production. This direction is quite capital-intensive, but in the long run it can bring tangible income.
• Production of advertising and business products. Such printing is consistently in high demand, and its organization does not require high investments.
• Screen printing. Today it is considered somewhat outdated technology: innovations have hardly touched it, and due to big share manual labor and the ability to produce products only in small runs, the cost of manufactured materials is quite high.
• Prepress preparation of files. This direction is intended to understand how the layout satisfies technological requirements and planned circulation.
• Post-print processing of products. Works in such a printing house include cutting sheets, creasing, folding, stitching, rounding corners. Many companies perform foiling, punching, die-cutting, laminating and other operations.

It is difficult to find a printing house on the market that specializes strictly in one type of work - usually these are diversified productions.

List of rendered services

When compiling a business plan for a printing salon, it is necessary to determine the direction of its activities. The most requested services are:

• production of magazines, books and newspapers;
• release of products for the advertising sector;
• printing materials for packaging.

The least labor-intensive and profitable area is the production of promotional products: printing is something that no club, agency, design studio can do without.

Additional ways to earn money

• making souvenirs;
• creation and layout of postcards, invitations, photo books;
• development of the company logo and corporate products (envelopes, business letter form);
• preparation of presentations;
• printing of price tags, labels, menus, price lists;
• copying services and laminating documents;
• binding of diplomas and other printed products.

The target audience

Potential consumers of printing services are public and private institutions that constantly need printed products. Regular customers will become PR-agencies, advertising and design studios. Part of the target audience segment is educational institutions, catering enterprises, banks. Charitable organizations account for the smallest percentage, but they also need information booklets, brochures, flyers and leaflets.

Description of the product sales market

Potential consumers of products are companies that need copying services and printing. Through long-term contracts with state enterprises, educational institutions, legal entities and individuals, the business receives a stable income. It is also promising to cooperate with advertising agencies and design studios that do not have their own printing departments and do not cooperate with other printing houses.

Potential risks

Among the possible risks of such a business:

• competition - you can reduce its level with the help of special offers, promotions, quality work, favorable conditions for cooperation;
• moral and physical obsolescence of equipment - constant inspection, continuous monitoring of the market for the emergence of new technologies and assessment of the feasibility of their implementation will help to avoid it;
• search for specialists - in order to minimize staff turnover, a system of encouragement and bonuses should be developed;
• late arrival Supplies and payment - to avoid such cases, it is necessary to carefully prescribe the obligations of each of the parties in the contracts and look for reliable suppliers.

organizational plan

Registration of entrepreneurial activity

Licensing of activity is not required. The most convenient organizational form for a mini-printing house will be an individual entrepreneur, and for a serious company whose goal is the gradual expansion of business, the registration of an LLC will be optimal.

In both cases, the OKVED code 18, which regulates printing activities and copying of information media, should be chosen as the main code for classifying activities. You can refine the information by specifying the codes:

• 18.11 - if the company will print newspapers;
• 18.12 - if it is planned to produce any other printed matter;
• 18.13 - if the printing house will carry out prepress preparation of materials as a separate service;
• 18.14 - if one of the main services will be the binding and binding of materials;
• 18.2 or 18.20 - for companies providing copy services.

Search for premises and repair

The room for the printing house must be ventilated and sufficient to accommodate all necessary equipment, with the possibility of allocating a warehouse for consumables and finished products. It is worth providing a room for receiving visitors and a dressing room for storing clothes.

The printing house can be located in shopping malls, educational institutions and any passable places. AT residential buildings such production is not recommended.

Before starting work, you should obtain permission from the fire department and conclude contracts with utility providers.

Purchase of equipment

To minimum set printing equipment include:

• typewriter;
• cutting plotter;
• device for binding documents;
• thermopress;
• cutter;
• a computer;
• copy equipment;
• expendable materials.

In order to reduce the cost of purchasing equipment, you can consider the option of leasing, the purchase of supported devices. It is also possible to integrate with partners who have the missing equipment in their arsenal.

Recruitment

The main difficulty in finding staff is the search for a professional printer. If he succeeds, he will train the rest of the staff: other printers, a cutter, and a prepress specialist (aka a designer).

For the operation of the company, you will also need an experienced sales manager, administrator (this task can be performed by the business owner himself), an accountant, a cleaner, and a courier. The last three employees may be visiting and not permanent staff of the printing house.

Marketing strategy and advertising

The best way for the company to work is to conclude long-term contracts, which will not only allow you to count on constant financing, but also help to draw up an accurate calculation of the business development plan.

Most effective solutions are:

• creation and promotion of the site;
• contextual advertising;
• profile moderation in social networks;
• communication on thematic forums;
• distribution of leaflets.

Competitive advantages

Competition is built on pricing policy. But even at the initial stages of the company's existence, it is not worth reducing the cost of its services to a minimum - this will jeopardize the prospect of business development. From the first days of the company, it is worth taking the position of a participant in the middle segment with a list of special (slightly reduced) prices for large customers.

Customer Acquisition Methods

The main method of attracting customers is advertising in printed publications- the cost of such services is not too high, and readers of magazines and newspapers - this is the target audience of printing services. Visual samples of products will allow you to evaluate the quality of the materials offered, and their free distribution will help create the maximum coverage of potential customers. An effective method is outdoor advertising: signboard, banners, pavement signs, street banners, etc.

The Internet plays a huge role in the development of the printing business. Creation of a website with the help of which it will be possible to place an order online, and maintenance of thematic groups in social networks will allow receiving from 2 to 5 orders per day.

Financial plan

Investing in printing at the initial stage

Starting additions will be (in thousands of rubles):

• IP registration - 5;
• purchase of equipment - 1,000;
• rent of premises for the period of repair - 25;
• renovation of the premises (enough "cosmetic" changes in the interior) - 50;
• advertising costs - 50;
• contingency reserve - 30.

Total: 1,160,000 rubles.

Current expenses

Monthly costs will be (in thousands of rubles):

• staff salary - 250;
• rent of premises - 25;
• utility bills - 10;
• advertising costs - 15;
• contingency reserve - 10.

Total: 310,000 rubles.

Income

The planned monthly income will be 400 thousand rubles. The following average indicators were used in the calculation:

• the value of the average check is 4,000 rubles;
• number of orders per day 5 pieces;
• The number of working days in a month is 20.

Profit calculation

The monthly profit of the printing house is 400,000 - 310,000 = 90,000 rubles. Profitability of the enterprise - 22%.

Printing house payback

The return on investment with such indicators will come in 17-18 months of work, and this is taking into account the fact that the business will need about three months to promote and income during this period will be lower than planned.

Despite serious competition, print production is quite promising business. With a small investment and high profitability the printing company begins to generate income after 1.5 years.

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	Investments: We offer simple and civilized way earn! The essence of the business is that you open a franchise outlet. We provide a fully functioning online store, training, supplier list and more. Briefly about us The first Gorod-instrumenta.ru store opened in 2012 in Kirov. Today in Russia and the CIS, more than 40 outlets. Each…
	Investments: 600,000 - 1,100,000 rubles. Familia is a network of democratic beauty salons that has been successfully developing in Europe for almost 20 years. Over the years of Familia's existence, more than 200 salons have been opened under its brand. The business is based on many years of technological developments of Regis Corporation, the global beauty industry giant. In 2014, the company entered Russian market, ready to offer interested investors a unique franchise program. The network of salons Familia…
	Investments: 200,000 - 300,000 rubles. The all-Russian and worldwide network of stores selling robotic vacuum cleaners "iClebo" offers you cooperation under the franchising scheme. You can open your own business selling our products on favorable terms and start earning with us right now. "iClebo" is a young, promising, rapidly growing company specializing in the sale of robotic vacuum cleaners, recognized as the product of the year for the second time. Starting with a small…
	Investments: 65,000 - 99,000 rubles. ARTprinters - simple, profitable, interesting business. At the same time, it is based on a unique and exclusive service - digital painting of nails, flowers and any small items (phones, souvenirs, Easter eggs etc.) From the equipment you will need: a special printer, a computer, a couple of tables and a chair. Respectively large areas no need to rent. You can open a studio at home. Need not…

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This text contains information that will be useful for aspiring entrepreneurs who have decided to start their own business in the field of printing services, and a description of the example business plan typography. Modern printing services enjoy in great demand from various commercial firms and enterprises. The main orders are related to the production of advertising and POS-materials, the service sector of the education system (notebooks, magazines, albums, etc.) is also quite promising.

In this business, technological fundamentals are important, which must be studied and the right mix of equipment must be selected to create a flexible and diverse enterprise. A significant amount of investment will also be required, which a business plan will help to attract.

If you are starting your own business and looking for potential investors, ready business the printing house plan will allow you to do it faster and ensure the start and development of the business with its full financing.

Key features typography business plan with calculations

Printing house business plan as the basis of a successful project

Design commercial activities – a complex system indicators and calculations, which is not easy to understand for an unprepared person. In addition to the need for market research, one must have skills and abilities in the areas of economic planning and financial analysis and have systems thinking. But this is not enough - you need a suitable tool to implement all the tasks and skills, and it will become business plan typography.

Its use will remove most of the issues related to the structuring of the project, the choice of research and analysis methods, the formation of a conclusion and the calculation of the main financial and investment parameters. It will also become a reliable rationale for efficiency, attractive to external investors.

Description

Files

Stages and specifics

As part of business plan launch planned printing houses, which allows you to print products of various formats and a range of colors.

The target segment of consumers is commercial and budgetary organizations.

The success of undertakings, in addition to the number of clients, depends on the technology and the cost of the consumables used, which form the main cost item of the project.

Major milestones:

• preparation of a room suitable for configuration and area;
• purchase and installation of equipment;
• recruitment and training of staff;
• promotion of services;

receiving and fulfilling orders.

1 - Summary

1.1. The essence of the project

1.2. The amount of investment for launching a printing house

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Typography development sales plan

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Typography Risks

7 - Conclusions

The business plan of the printing house is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Tariffs

Feedback from our clients

Feedback on the business plancleaning company

We express our gratitude for the work done on the creation of a business plan for a cleaning company. With this business plan The bank approved a loan for 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for opening a pawnshop

The business plan downloaded from the site contains a very clear and accessible description of both the business in general and its financial component in particular. Calculations show a fairly clear picture of actions and are convenient to use: make changes, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, city of Pskov

Feedback on a business plan for home delivery of food: pizzas, sushi, lunches, rolls, pies

The business plan was prepared by a website consulting company in accordance with the requirements, with high quality and even a little ahead of the agreed time. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, city of Sarov

Feedback on the business plan of the typography

Extremely sound business plan. He helped our printing house get a loan from Sberbank necessary for expanding production (21 million rubles), for a period of 4 years.

Sergey V.V., Nizhny Novgorod Region

Feedback on business plan typography

To implement the project of our own printing house, my partners and I were looking for a private investor who was ready to finance the business. To prepare a justification for the profitability of the project, we bought a ready-made business plan for a printing house from Plan Pro. The obvious advantages of such a solution are the relatively low cost, the quality of market research and the convenient and easy-to-use financial model of calculations in the formatexcel . As a result, we found a financial partner who invested 35 million rubles in our project.

Zherdikov M., Sverdlovsk region

Company Description

Printing house with an area of ​​XXX sq.m., which has equipment for offset and full-color printing of leaflets, magazines, banners and other types printing products.

Preparing to launch a project to open a printing house

Preparatory measures of an organizational and legal nature will ensure fast start company developed by business plan creation printing houses:

1. Determine the legal form of activity and register your company.
2. Open a current account and register the company with the tax office.
3. Select a room for rent for a printing house.
4. To study the market of suppliers of equipment and consumables, to select potential partners.
5. Formulate staff requirements.
6. Assess the prospects financial market in terms of project investment

Description of design work

The work involves the creation of a full-fledged investment project, including a summary, a section with market analytics and marketing research, and a model for calculating financial and economic indicators.

The structure of the business plan for opening a printing house

• the study target market, assessment of the dynamics of its development and determination of the degree of prospects;
• calculation project investment amounts;
• technological cycle of production and equipment used;
• calculation amount of current expenses;
• planning the volume and structure of sales income;
• issues of staffing and material motivation;
• features of service promotion;
• determination of the payback period.

Target market analysis

The market for printing services is highly competitive and quite difficult in terms of gaining positions by new players. But quality marketing research carried out during the development business plan discoveries printing houses, will help to form an effective strategy and formulate the key success factors of the company:

• terms of execution of orders;
• design development, if necessary;
• high-tech and productive equipment;
• flexible pricing policy;
• print quality.

If you start a printing house, then it makes sense to think about publishing a glossy publication as one of the options for future business development. contains all the necessary information that will allow you to start the project quickly and at no extra cost.

The amount of financial investments in the investment project of creating a printing house

A full-fledged printing house, adapted to print a wide range of products, will require significant investments in the purchase, setup and launch of the production line. And the entrepreneur needs to correctly and objectively describe these costs in the project so that the investor can assess the quality of its preparation. To do this, download on our website an example of a ready-made full-fledged typography business plan, With calculations main financial and economic indicators. This will speed up the process of finding and attracting investments, and hence the start of the project itself.

Investment structure:

• repair and re-equipment of buildings and structures - XXX rubles.
• purchase of printing presses, machines and devices - XXX rubles.
• purchase of various types of paper, banner fabric and other consumables - XXX rubles.
• furniture, office equipment and other elements of office infrastructure - XXX rubles;
• advertising campaign - XXX rubles;
• staff formation - XXX rubles;
• financial reserves - XXX rub.

Investment cost business plan discoveries printing houses will be from 30 to 80 million rubles.

Technological cycle and its support

Components of the technological cycle: order acceptance, verification or creation of layouts, test printing, production of the entire batch of printed products, packaging and shipment to the customer.

For implementation technical side business plan creation printing houses would need:

• printing presses for various types of printing (offset, full color, etc.);
• machines for cutting and stitching;
• printers for printing on banner fabric;
• plotters;
• computers and special graphics software;
• air conditioning and ventilation system;
• warehouse equipment;
• security and fire alarms;
• other auxiliary equipment.

Description of the economic parameters of the business investment plan typography

Current expenses

Current expenses provide operational activities for the investment project printing houses and are formed in accordance with the following articles:

• payment of the cost of rent - XXX rubles;
• services of energy suppliers and utilities - XXX rubles;
• depreciation of fixed assets;
• supply of consumables - XXX rubles;
• repair and maintenance of equipment - XXX rubles.
• advertising budget - XXX rubles;
• pay wages- XXX rub.;
• taxes and fees - XXX rubles;
• other expenses - XXX rubles.

Costs for current activities in progress business plan discoveries printing houses will amount to XXX rubles. per month.

Revenue from the sale of services under the business investment plan of the printing house

The main factors that affect revenue are the number of orders, the volume of print batches and the cost per unit of printing products. Ensuring planned income from the sale of services for business plan creation printing houses requires the formation of the following consumer characteristics of products:

• short production time;
• competitive prices;
• the ability to develop layouts and design;
• print quality.

Revenue structure:

1. Banners - XXX rub.
2. Full color printing - XXX rub.
3. Offset - XXX rub.

Profitability of the investment project printing houses will amount to XXX rubles. per month.

Personnel issues

The main impact on the efficiency and productivity of core business business plan discoveries printing houses provide production employees who must ensure the execution of the order on time, with proper quality. But also important are the commercial divisions, which actually attract customers and orders for the enterprise.

An example of the composition of employees:

• director - XXX rubles;
• Deputy for Commercial Affairs - XXX rubles;
• head of production - XXX rubles;
• accounting - XXX rubles;
• personnel management service - XXX rubles;
• promotion manager - XXX rubles;
• sales specialist - XXX rubles;
• printers, bookmakers and other working personnel - XXX rubles;
• administrative and economic staff - XXX rub.

Calculation of the payback period of the project

The payback period will be from 3 to 5 years, depending on the pace of the company's development. There are no macros in the financial model. All formulas are transparent and accessible to

Traffic report Money is the most important document of any business plan. It contains comprehensive information about the operating, investment and financial inflows and outflows of the company, and also allows you to evaluate the overall picture of the company's performance.

Download ready business plan typography with financial calculations and Excel financial model

Based on all the above information, it is clear that competent design requires time, resources and qualifications of developers. Otherwise, the project will not allow you to attract the necessary funding and get a structured action plan for starting your own business. This allows us to conclude that the best option there will be an order for a quality project in a professional company.

You can download such a project from our website. It's ready structured business plan typography, With calculations important financial and economic indicators. Alternatively, you can order an individual turnkey business plan, which will take into account all the features of your company and the specifics of work in the field of printed matter production. The project will provide a quick start, the achievement of the planned market share and the necessary investment.

Printing house - a very interesting business, as it allows us to constantly develop and improve production in order to master the production of new types of advertising and other printed materials. To become an industry leader and get guaranteed income, use business plans developed by professionals.