Open a Thai salon. How to open a massage parlor: a business plan. Location and premises

06.12.2019

One of the options for organizing a business in the field of health services is a massage parlor, to open which it is not necessary to have a medical education. A business plan for a massage parlor will allow you to evaluate the profitability of implementing an idea in specific market conditions and determine the sequence of further actions.

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Services

When forming the list of services provided by the salon, it is important to take into account the massage technologies that are relevant today and the wishes of the target audience.

An approximate list of services provided in massage parlors:

restorative massage;
massage of individual zones (head, back, cervical-collar zone, lumbar, feet, hands)
classic Thai massage;
classical Baltic massage;
power massage;
figure correction;
Anticellulite massage;
relaxing massage;
wrapping;
thermal procedures;
massotherapy;
baby massage.

The duration of the standard procedure is 45 minutes, depending on the type of massage, it ranges from 15 minutes to 1.5 hours.

In the future, the range of services provided may be expanded and adjusted. The success of the business depends on how accurately the needs of customers will be met, as well as the originality of the list of services in the price list.

Is it necessary to have a medical degree?

Medical education should be mandatory for those who will directly provide massage services. An entrepreneur who does not have a special education and does not plan to independently provide medical services, has the right to open its own massage parlor. In this case, he will need to hire qualified specialists in the staff.

There are three options for organizing a massage business without a medical education of a businessman:

Conclusion of agency agreements with persons who have issued personal medical licenses.
Registration of the salon as an LLC and obtaining a license in the name of the organization. In this case, with qualified massage therapists employment contracts. It is important that all legal requirements for licensing a massage parlor are met.
Provision of services that cannot be qualified as medical. This option is not suitable for opening a professional massage parlor.

To obtain a license in the name of an individual entrepreneur, an entrepreneur must have a specialized medical education.

Types and relevance

According to the criterion "scale of activity" massage business can be organized in the format:

A massage parlor, when one master in a small room offers his clients a limited range of services. Most often, the entrepreneur himself acts as a massage therapist, who draws up the office as an individual entrepreneur. To organize a massage parlor, a small amount of money is required, about 500 thousand rubles.
Massage parlor, where visitors are offered a wide range of services and several massage therapists work in parallel. Typically, a business of this format requires a significant area (about 70-100 square meters) and a large start-up capital(from one million rubles).

According to the range of services provided, the massage business can be classified into two groups:

specialized organizations (for example, providing services only for body shaping or producing exclusively wellness / therapeutic massage);
universal organizations (the price list includes a wide variety of services).

By focusing on a specific target audience, massage parlors can be designed for:

children;
athletes;
people with a high level of wealth;
people with an average level of income;
female audience, etc.

Relevance of the massage business:

Massage enjoys in great demand in different categories of citizens, due to its healing and relaxing effect, as well as the ability to relieve lethargy / drowsiness. It is indicated for people who experience headaches, have disorders in the functioning of the nervous system, pain in the back, neck, etc. The demand for massage is fueled by the fashion for healthy lifestyle life.
Low entry barriers. It takes a small investment to start a business ready business plan and several highly qualified specialists. There are few expenses to maintain the business. An inexperienced entrepreneur who does not have special knowledge and skills can successfully open his own business.
The massage business is different high profitability(more than 50 percent) and payback.
Today, there is a fairly low level of competition, regardless of the location of the salon (in a metropolis or a small town).

Description and analysis of the market

Features of the massage market in Russia:

the market capacity of massage services is about 20 million people;
the average bill for a massage is 1500 rubles;
massage is a medical service, and in the market of which there is a steady growth;
the share of paid medical services in Russia is gradually growing;
low level of market consolidation (large holdings account for about 9 percent of the market capacity of paid medical services);
an increase in demand for paid services of massage therapists due to their low quality (or long queues) when received in free medical public institutions;
about 17 percent of the Russian population use the services of a massage therapist;
48 percent of the Russian population are ready to pay for a massage;
the main competitors of massage parlors: cosmetology centers, massage rooms, treatment centers, private massage therapists;
competition between market participants is aimed at maintaining their own customer base, and not at ousting rivals;
the demand for massage does not have a pronounced seasonality, however, peaks are observed during the year ( new year holidays) and recessions (vacation period);
according to 2017 data, 31 percent of Russians are ready to spend more than 5 thousand rubles a month on paid medical services.

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Capacity Russian market medical services for the period from 2011 to 2017, billion rubles Structure of the Russian market paid services for the period from 2005 to 2015,% Use of paid healthcare services and willingness to pay Medical services for which Russians were willing to pay in 2017 and 2010 The amount that Russian citizens are willing to pay per month for medical services Rating of popularity of various medical services in Russia, % of the total number of respondents

The target audience

Description of the target consumer in the massage services market:

Competitive advantages

Massage parlor success factors:

convenient location of the salon, close to the target audience;
hiring professional massage therapists with experience and, preferably, their own client base;
the use of high-tech equipment;
the use of well-known, popular and relevant massage techniques;
a wide range of services and the presence of a "zest" in it (for example, a new type of massage);
high quality of services provided;
friendliness and courtesy of the administrator and other employees;
presentable interior and decoration;
availability of a comfortable waiting area;
Individual approach to each client;
use of quality Supplies(oils, creams) for which there are certificates;
thoughtful marketing program;
correct pricing policy (taking into account the demand and prices of competitors);
the possibility of making an appointment by phone, through the website or mobile offer.

Advertising campaign

Massage parlor marketing program activities:

Development corporate logo and trademark. This will allow the salon to find its own face and become memorable in the eyes of the target audience.
Production of advertising materials: booklets, flyers, business cards, banners, etc. Booklets and flyers are distributed among passers-by and visitors, they can be laid out on mailboxes nearby houses. Promotional materials can be exchanged with partners, for example, medical institutions, hairdressers, beauty salons, swimming pools, bars, restaurants, etc.
Production of signboards for the salon, as well as designing promotional materials (for example, banners, stickers, etc.) for showcases and reception areas.
Accommodation advertisements in regional print media.
Salon website development. It contains information about the procedures that will be provided, their benefits, staff qualifications, promotions, bonus system, contact details, etc. You can also add photos of the salon to the site and provide for the possibility feedback through an online assistant, making an appointment and leaving feedback.
Creation of pages on the Internet on such resources as VKontakte, Odnoklassniki, Instagram, etc. Information about the range of services provided, the current price list, salon photos, thematic videos are posted here, and draws, promotions and contests are also held.
Development of your own loyalty program.
Invitation of guests to the festive opening of the massage parlor, with entertainment program and treats. Visitors, for example, can get a discount on the purchase of a subscription, a free session of any procedure, etc. You can also draw a certificate for free course massage.
Placement of discount coupons on special coupon sites.
Placement on sites dedicated to health and beauty, banners and contextual advertising.

Step-by-step instructions for opening

In order to implement a massage parlor business project from scratch, an entrepreneur needs to go through two main stages - preparatory and operational.

The following step-by-step instructions will help you understand where to start the preparatory stage:

Assessment of the scope of functioning and risks of the project.
Formation of the business concept, the choice of organizational form and the solution of other key issues.
Drawing up a business plan for a massage parlor.
Organization of the company's activities.
Building search.
Rent/purchase of premises.
Finding highly qualified specialists and hiring them.
Planning and design of the premises, its repair and decoration.
Purchase of massage and other equipment, its installation.
Registration of permits and licenses.
Active advertising campaign.

In order to successfully open a massage parlor, the entrepreneur will need to clearly follow the instructions and carefully consider each item of the presented plan.

Documentation

Features of the legal registration of the activities of the massage parlor, in a situation where the owner does not have a special medical education:

For the state registration of a massage salon by an entrepreneur without special education (if it is supposed to perform licensed types of massage), the LLC form is suitable. In this situation, a businessman has the right to hire masseurs with personal licenses, registered as individual entrepreneurs, and ordinary specialists. In the latter case, the businessman will issue a general license for his company and conclude labor contracts with massage therapists.
Code economic activity- 86.90.3 "Activities of massage parlors".
When registering a company, you should immediately decide on the optimal taxation system. This can be UTII or USN (according to the 6 percent scheme).
In order to be able to accept payment in the salon bank cards, the entrepreneur should open a current account with a credit institution.
If the salon is supposed to conduct therapeutic massage, manual therapy and provide additional therapeutic services, then a special license is required. Permission to provide massage services is issued by federal Service for health care supervision.

The procedure for obtaining permission to open a massage parlor is very long (about 1.5-2 months) and complicated. The advantage is that the license is issued for the entire existence of the company.

To obtain a license for a massage parlor, you must provide the following documents (in the case when the entrepreneur does not have a medical education):

constituent documents for the company;
permits from the Sanitary and Epidemiological Station and the Fire Service, confirming the compliance of the premises with current standards;
a document confirming the entrepreneur's rights to use the premises (certificate of the owner or lease agreement);
professional diplomas higher education all masseurs of the salon (if they do not have a personal license);
certificates of increasing the qualifications of the massage therapists of the salon (if any);
certificates of work experience of the main specialists;
certificates confirming the technical equipment of the salon;
receipt for payment of state duty.

The video describes the features of obtaining a medical license for an organization. Filmed by the channel: Unicon Consulting Company.

Learn more about the licensing process for legal entity can be found in the Federal Law "On Licensing certain types activities". You should also familiarize yourself with the order of the Ministry of Health of the Russian Federation "On the organization of licensing of medical activities."

To open a massage parlor, the following documents are required:

certificate of incorporation of the company;
license to provide medical services;
health books for all staff;
evidence of ownership of the premises or its lease agreement;
BTI plan;
positive conclusions from the Fire Service and the Sanitary and Epidemiological Station;
contracts for disinfection, disinfestation, deratization, waste disposal, washing of overalls.

Room and design

Criteria for selecting premises for a massage parlor:

The area of the room is calculated based on the fact that a room with an area of 8 square meters should be allocated for one massage therapist. If two specialists work at the same time, then the office must be at least 12 square meters. The optimal area of the salon, in which two massage therapists work simultaneously, is 60-80 square meters.
Supply of cold and hot water, as well as the availability of heating, electricity and good ventilation.
The premises must have the status of commercial, not residential (for example, an apartment in a residential building).
Suitable places for a salon: a room in a fitness center, a swimming pool, a medical institution, an apartment on the ground floor (transferred to the status of non-residential premises). It is important to place the company in a place with high traffic of potential customers, it can be a residential area or a city center.
Compliance of the premises with the norms of SES and Fire Supervision for the opening of a massage parlor.
The location of the building in a conspicuous place, providing for the possibility of placement on the facade outdoor advertising and signboards. The salon should have good access roads and ample parking.

Planning the area of the massage parlor (with the parallel work of two main specialists):

reception - 10 square meters;
waiting area - 10 square meters;
shared bathroom - 4 square meters;
massage room (two rooms) - 20 square meters;
bathroom with shower (two rooms adjacent to massage rooms) - 10 square meters;
utility room (for staff) - 10 square meters.

Design features of massage rooms:

if clients are offered a classic European massage, then it is better to decorate the interior in a classic French or English style, modern constructivism;
when decorating a salon in an oriental style, you can use traditional paraphernalia (for example, aromatic llamas, screens, candles);
when providing a variety of massage services, the art deco style is suitable;
minimalism in the decor will emphasize the cleanliness and conciseness of the room, as well as harmony and peace;
when developing a design project for a room, one should not forget about the functionality of interior items and their convenience;
storage space for towels, bathrobes, consumables, etc. should be provided;
visiting the salon by clients should be accompanied by calm relaxing music;
in the decoration of the room it is preferable to use pastel colors.

Photo gallery

Minimalist massage parlor Massage parlor in oriental style European style massage parlor Massage parlor in art deco style

Equipment and inventory

Massage parlor equipment:

Name	Approximate prices, rub.
Professional massage couch (2 pieces)	70 000
Couch for massage (when leaving the house to the client)	10 000
Changing tables for baby massage (up to a year)	10 000
Screen (2 pieces)	14 000
Furniture for massage rooms (table, cabinet, racks, chairs, etc.)	30 000
Reception desk	30 000
TV	20 000
Sofa, armchairs and other furniture in the waiting area	60 000
Clothes hangers	10 000
cooler	10 000
Plumbing for bathrooms and showers	50 000
Air conditioner	30 000
Washing machine	20 000
Music Center	5 000
Security and fire alarms	50 000
Cash equipment and PC	50 000
Signboard	30 000
Other equipment and inventory	35 000
Total:	534 000

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Massage table - 35,000 rubles Folding massage table - 10,000 rubles

Staff

The staffing of the massage parlor (working hours - seven days a week, from 10.00 to 20.00):

№	Job title	Number of persons	Salary, rub.	General wage, rub.
1	Administrator	2	20 000	40 000
2	Masseurs	4	30 000	120 000
3	Cleaning woman	1	10 000	10 000
Total		7	—	170 000

The duties of the director can be performed by the owner of the business, this will significantly reduce labor costs. An external specialist can handle the preparation of financial statements.

Basic requirements for massage therapists:

the availability of education that allows you to provide various massage services;
issued medical book;
certificates of advanced training;
own client base (desirable, but not required);
Experience as a massage therapist
the presence of Russian citizenship (since representatives of Thailand, Bali and other countries often work as massage therapists);
references from previous jobs;
responsible attitude to the performance of professional duties;
sociability;
the ability to win over the client;
ability to work in a team.

Financial plan

Further financial planning of the massage business is based on the following data:

Index	Description
Entrepreneur's medical education	Absent
Business focus	Providing a wide range of services, including therapeutic massage
organizational- legal form	Society with limited liability
License	Required
Location	Russian Federation, city of a million people; V mall near the fitness club, on the ground floor with a separate entrance.
Room area	70 square meters
Ownership of the premises	Rent
State	7 people (masseurs without personal licenses)
The target audience	Middle income people and above, 20 to 50 years old

How much does it cost to open a massage parlor?

To open a massage parlor, investments will be required to cover the following expenses:

Expenditures
Company registration	10 000
Obtaining a license	70 000
Rental payments (for 3 months)	210 000
Design, renovation and decoration of all salon rooms	300 000
Purchase of equipment and its installation	534 000
Intangible assets	30 000
Marketing budget	60 000
Procurement of consumables (creams, oils, etc.), bathrobes, towels, uniforms for staff	70 000
Other costs	40 000
Total	1 324 000

Recurring costs

Massage parlor maintenance costs:

Expenditures	Estimated prices in rubles
Room rental fee	70 000
Communal expenses	10 000
Salary	170 000
Insurance contributions from wages	52 700
Purchase of consumables	5 000
Accounting support	6 000
Advertising	5 000
Depreciation (calculated on a straight-line basis over five years)	7 000
Selling and management expenses	4 000
other expenses	5 300
Total	335 000

The main expense item for the maintenance of the massage business is wages.

Income

The calculation of the profitability of a massage parlor is based on the following data:

Calculation of performance indicators for a massage parlor business project:

Calendar plan

Key stages of the implementation of the massage parlor business project:

Stages	1 month	2 month	3 month	4 month	5 month
Market analysis and business concept formation	+
Business plan calculation	+
Preparation of a package of papers for company registration	+
Salon registration		+
Selection of the optimal place for the salon and premises	+	+
Conclusion of a lease agreement for the premises		+
Recruitment		+	+
Preparation of the salon premises for opening (in accordance with the design project)		+	+
Purchase of equipment and its installation			+
Obtaining permits to open a massage parlor in the SES and the Fire Inspectorate			+	+
Registration of a license				+	+
Purchase of consumables					+
Production of promotional materials				+
Website development			+	+
Carrying out promotional materials				+	+
Salon opening ceremony					+

It will take about four months from the moment the idea of a massage parlor arises to its implementation.

Risks and payback

Risks of a massage parlor business project:

Risk factors	Description	Probability of occurrence
Rent increase	The increase in costs will lead to a slight increase in the cost of services provided, since the massage business is highly profitable.	Medium
Increasing competition	Increasing the offer of massage services in the local market can lead to the loss of some customers.	Medium
Changes in legislation regarding the activities of massage parlors	The tightening of requirements for organizing the work of a massage parlor will increase paperwork and may lead to a temporary suspension of its activities.	Low
Economic instability	The economic crisis and instability in the country have a direct impact on the welfare of the target audience. Since massage services are not classified as essential, the demand for them may decrease.	Medium
Low qualification of personnel	The incompetence of the staff can lead to clients receiving poor quality salon services. This will entail a deterioration in the image of the salon in the eyes of its visitors and a decrease in demand for massage services.	Medium
Unfavorable placement	The wrong location of the cabin will not be able to provide a full load production capacity. In this case, the payback of the business project will be delayed.	High
Poor promotion quality	Due to an illiterate marketing policy, the salon may lose profits, since the full load of production capacities will not be ensured.	Medium

The payback of the massage parlor business project will be about four months after its opening.

Previously, it was believed that massage is a purely handiwork medical workers. However, today we are faced with services of this kind, which are offered by private studios, salons and fitness centers. Such popularity of this business is due to the fact that the threshold for entry into it is small. We will talk about how to equip a massage parlor and how to open an institution that will be in demand in this article.

How to start opening a massage parlor?
Requirements for a massage room
How much can you earn
How much money do you need to start a business
How to choose equipment
What OKVED must be specified for a massage parlor
What documents are needed to open
What taxation system to choose for a massage parlor
Do I need permission to open
business technology

Massage is different. The need to obtain a license from the Ministry of Health depends on his appointment. It is not required for all types of relaxing and cosmetic manipulations. Medical massage and manual therapy require such specialized activity permits.

How to start opening a massage parlor?

Service professionals have calculated that only about 30% of clients come for a massage medical indications. The rest prefers to do it for relaxation and cosmetic purposes. Based on these studies, you can begin to select a room for rent. The majority of visitors will prefer a salon close to home, as no special skills or equipment are required for a relaxing massage. Only a few people will be ready to go anywhere in the city to a specific specialist. The office is better to open on the first floor of the building.

Usually it is customary for each specialist to allocate a separate office. Only recently has it become popular to arrange paired massage sessions. They are in demand by married couples and women's companies. From an economic point of view, it is unprofitable to put more than 5 tables in one salon. If you have the means, and, most importantly, specialists, it is better to open several massage parlors in different parts of the city.

Below we will consider the requirements for any massage parlor, without which it will be difficult to start a business.

Requirements for a massage room

1	Calculate the area based on the fact that one workplace you will need 8 sq.m. A separate office should be at least 12 sq.m.
2	The room must be equipped with supply and exhaust ventilation.
3	All year round at the workplace the temperature should be maintained at least +20 degrees. Must have central heating or heating appliances. It is possible to open an office only when comfortable conditions for the client are created.
4	The cabin must have a shower, a bath and a bathroom. These are the requirements of the SES.
5	Cabinets must be equipped with fluorescent lamps. They allow you to best illuminate the workplace, do not create discomfort for the client.
6	The room will need to be disinfected regularly, so floors, walls, and other surfaces should be washable. Most often, linoleum is used for coating, ceramic tiles or special moisture resistant wallpaper. These materials are also ideal for daily wet cleaning. All requirements are also checked by the SES when issuing a permit.
7	There must be a first aid kit in the office for first aid. medical care. In addition, the administrator must have a tonometer and a thermometer.
8	As for the equipment for a massage room, it should be special: a massage table, a couch, a trestle bed, a wardrobe, a waiting area for clients. There are no requirements here. It can be selected depending on the type of massage.

During the massage, the client lies down on a special massage table. There are several types of them today. Almost all models are height adjustable. Some have headrests and armrests. The design may allow the headboard to be raised. Recently, tables with a heated base have appeared on the market. The procedure becomes more comfortable and pleasant on them. Such heating allows you to relax absolutely all the muscles. The efficiency of the procedure is increased. These are not massage requirements, but a very good addition.

The length of the couches is usually 2 m 10 cm, the width is 65 cm, and the height is 60-80 cm. Other devices, which are smaller in size, are used to massage different parts of the body.

Now let's figure out what you need to buy to open a massage parlor. In the table, we consider the approximate costs that will make up the initial investment.

Another important point to consider for successful work is the staff. Often people go for the procedure not just to the salon, but to a specific specialist. The location of customers depends on their skill and experience. The salary of a massage therapist is a percentage of the cost of the sessions performed. Usually it is 40% of revenue.

If you open such a small massage parlor, then the costs will pay off in a few months. This is possible only with a full load of specialists. To do this, you need to use all the methods of advertising and promotion that exist today.

How much can you earn

As a rule, the average profitability of massage parlors slightly exceeds 30%. In most cases, the initial capital investment pays off within a year. At proper organization business monthly profit can reach 150,000 rubles.

How much money do you need to start a business

A little over one million rubles will be required to open a full-fledged massage parlor. Cash you will need:

to pay for the rent of the premises and carry out repair work in it;
for registration and purchase of related material;
for other unforeseen expenses.

How to choose equipment

In order for the business to fully function, it is necessary to purchase:

Special couches equipped with a lining made of foam rubber;
chairs for some types of massage;
round rollers;
cabinets;
sofa and soft chairs;
table and TV for visitors.

What OKVED must be specified for a massage parlor

When registering, we simultaneously indicate in the submitted application two codes according to OKVED:
the provision of services provided in beauty salons and hairdressing salons, it corresponds to code 93.02;
activities for the provision of services related to the sports and recreation area - code 93.04.

What documents are needed to open

To reduce the time for registration and collection of documents, it is best to open an IP. For individual entrepreneurs, you will need to provide a minimum package of documents. As for obtaining an additional license, it is not required. The exception is the case when the list of services includes medical massage and manual therapy.

What taxation system to choose for a massage parlor

To minimize the cost of paying taxes for a massage parlor, we choose a special system - a simplified system. It allows you to pay 6% of the proceeds received. When providing documents on the expenses incurred, it will be possible to pay a tax in the amount of 15% of the net profit.

Do I need permission to open

In addition to the certificate of state registration, you will have to apply for permission to the fire inspection and the sanitary station.

business technology

For massage parlors, it is necessary not only to adapt their services to new relevant technologies, but they must also meet the requirements. Hugely popular:
preparatory and thermal procedures;
hydrotherapy and wrapping;
massage various kinds etc.

In this material:

Currently, self-care and a healthy lifestyle is very popular. This also applies to procedures aimed at rejuvenation and healing of the body.

Massage sessions are a gentle but effective remedy for many diseases. And the supporting and preventive effect of these procedures is simply impossible to overestimate. This explains the high demand of the population for these services, which makes this entrepreneurial activity very attractive.

In addition, it is much easier to open a massage parlor than a beauty center or a private clinic. A carefully developed business plan will help you calculate the feasibility of starting a business in this area.

Massage parlor as a business: the relevance of the idea

Types of massage

In order to select a competent range of services covering the needs of different segments of the population, it is necessary to understand what are the directions. All massage techniques are divided into the following categories:

medical;
preventive;
cosmetic;
sports;
relaxing;
rehabilitation.

According to the method of exposure, manual and hardware massage are distinguished. Any technique has a beneficial effect not only on a separate massaged area, but also on the body in general.:

lymph flow and blood flow are normalized;
tissues receive more oxygen and nutrients;
toxic substances are removed from the body;
metabolic processes are improved;
relaxes the nervous system;
mental health is strengthened;
fatigue and insomnia disappear;
the rhythm of the heart muscle is normalized;
discomfort and pain disappear;
the body is rejuvenated.

Massage is general and local. With a general massage, manipulations take place throughout the body. The local method allows you to influence a specific part of the body.

in salons and medical centers are in great demand the following types procedures:

Cosmetic massage of the face and décolleté.
Figure correction.
Neck massage.
Anticellulite massage.
Therapeutic local massage.
Infant massage.

Cosmetic massage requires special attention, which, with systematic and correct procedures, significantly slows down the aging of the face, neck and décolleté. It helps the beautiful half to maintain a young and well-groomed appearance for a long time, maintain a good face oval, and fight against skin imperfections.

Usually, after a cosmetic massage, a face mask (nourishing, moisturizing, lifting) is offered. Also, along with anti-cellulite sessions, various body wraps are practiced. Therefore, these procedures are often ordered in combination.

Incredibly high demand is for children's massage, which is recommended by pediatricians for babies under the age of one year. Usually each course consists of ten to fifteen sessions. Given that the specialists of state clinics are always overloaded, and the queue for these procedures can stretch for several months, parents turn to private massage rooms. Massage for young children is quite effective for rickets, colic, umbilical hernia, neurological problems, congenital dislocations and joint problems. Also, treatment sessions are prescribed for colds, pneumonia, bronchial asthma.

It is also worth remembering about unusual, but already gaining popularity massage techniques that can be included in the list of services.

Thai massage using the thumbs, outer wrist, base of the palm, bamboo sticks, essential oils, herbal bags, stones. There are entire Thai massage parlors that specialize in only one direction.
Chinese massage is considered part of the effective ancient Chinese medicine and has many directions:

can massage;
gouache system using a scraper;
foot massage;
massage with elements of acupuncture;
acupressure.

REFERENCE: Most Chinese techniques are therapeutic types of massage, so you should consult a doctor before the procedures.

Given the market demand, it is proposed to include the following procedures in the current price list:

Therapeutic and wellness classic general and local massage for adults.
Children's massage.
Cosmetic facial massage.
Cosmetic massage of the face, neck and décolleté.
Nourishing face mask.
Lifting face mask.
Nourishing face mask.
Neck massage.
Back massage.
Anti-cellulite massage of the buttocks and thighs.
Wrap.
Thai massage is relaxing.
Thai therapeutic massage.
Chinese massage general.
Chinese foot massage.
Chinese head massage.
Chinese neck and shoulder massage.
Chinese face massage.
Chinese hand massage.
Acupuncture.
Acupressure.
Cupping massage.

Market analysis

Target audience of the massage parlor

Massage treatments are needed by people of different age categories. But the main customers will be women aged 25 to 50 years and children from 0 to 3 years.

The need for corrective and anti-cellulite procedures is more observed in women aged 29-43. Beauty massage sessions are popular among women. different ages– from 18 to 60 years old. Thus, the target audience massage room is wide enough.

Assessment of the level of competition

When choosing a location, care must be taken that there are no direct competitors within a radius of 0.5 km.

Possible risks

Possible risks of this type of activity include:

tougher competition;
increase in monthly rent;
negative feedback from visitors;
inspections of controlling organizations;
low professional level or lack of necessary personnel.

organizational plan

Registration of type of activity, taxation system

It is most convenient to register the activities of a massage parlor on individual entrepreneur, as it simplifies the task of accounting and tax reporting. To open an IP, you need to bring the following package of documents to the tax office:

copies of the passport and TIN;
receipt of payment of the state fee in the amount of 800 rubles;
application for state registration R21001.

It is immediately better to issue a simplified taxation system, opting for the simplified tax system from income (6%).

The following OKVED codes are indicated in the registration and legal documents:

93.04 - physical culture and health-improving activities;
93.05 - provision of other personal services;
51.18.1 - activities of agents specializing in wholesale trade pharmaceutical and medical products, perfumery and cosmetic products, including soap.

Search for premises and requirements for it

Business premises can be selected taking into account transport accessibility and the possibility of parking your own car. Locations located in residential areas or, conversely, in the city center are suitable. The main thing is to have good traffic.

A prerequisite will be the presence of all communications:

heating;
hot and cold water;
sewerage;
water pipes;
electricity.

Before repairing the premises, you need to draw up a design project and include in the plan:

toilet;
two massage rooms;
staff room;
reception desk.

Purchase of equipment

From professional equipment, you will need a massage apparatus, two massage tables, and a table for newborns. It will be necessary to take care of the location of visitors, as well as the convenience of staff. For employees, it will be necessary to equip a separate office room, where there would be an opportunity to dine and relax.

The equipment and furniture procurement plan is listed below:

Expenditure	Qty	Price	Sum
A massage table
Baby table
Apparatus for massage

Reception desk
Microwave


Air conditioner
Radiotelephone
Material cabinet

Recruitment

A wide variety of services provided implies the presence of highly qualified professional massage therapists who know different massage schools and are focused on visitors of different age categories and needs.

You will also need an administrator, a cleaning lady and a visiting accountant for half the rate.

Advertising and marketing

To attract visitors to the massage parlor, first of all, it is necessary to inform residents living within walking distance about the opening and the list of services offered by distributing leaflets to mailboxes.

Internet advertising ( search engines Yandex and Google, thematic forums, popular social media, electronic bulletin boards);
demonstration of commercials on local television and radio;
posting ads in elevator cabins.

Financial calculations

Investments in the opening of a massage parlor

Calculation of investments that will be needed to open a massage center:

IP registration (duty) - 800 rubles.
Repair of the premises - 200,000 rubles.
Purchase of furniture, inventory and equipment - 192,200 rubles.
A sign at the entrance - 18,000 rubles.

In total, 411,000 rubles of initial investments will be needed to start this activity. Significantly reduce the amount of investment will help the purchase of used furniture or the search for premises with a fresh renovation.

Current expenses

Monthly expenses will be:

Room rental - 35,000 rubles.
Utilities - 3000 rubles.
Salary - 132,000 rubles.
Taxes (including contributions to funds) - 45,000 rubles.
Materials for massage and cosmetology - 30,000 rubles.
Advertising expenses - 15,000 rubles.

Total expenses for the month are expected to be 260,000 rubles.

Revenue from the sale of services

The income of a massage parlor very much depends on the location, pricing policy and the popularity of the institution itself. Below are the items of income and the approximate revenue for the month:

Therapeutic and wellness classic general and local massage for adults - 65,000 rubles.
Children's massage - 45,000 rubles.
Cosmetic manual facial massage - 30,000 rubles.
Cosmetic facial massage hardware - 5000 rubles.
Face masks (in assortment) - 30,000 rubles.
Massage of the collar zone - 5000 rubles.
Back massage - 29,000 rubles.
Anti-cellulite massage of the buttocks and thighs - 23,000 rubles.
Wrapping - 18,000 rubles.
Thai massage therapeutic general or relaxing - 45,000 rubles.
Chinese massage for various purposes - 45,000 rubles.
Acupuncture - 15,000 rubles.
Acupressure massage - 15,000 rubles.
Cupping massage - 15,000 rubles.

As a result of a month of well-established work, a massage parlor can bring in about 385,000 rubles in revenue.

Profit calculation

The financial result for the month will be 125,000 rubles of net profit.

Profitability and payback period of a massage parlor

The planned profitability of the massage parlor is 32%. It will be possible to pay back the initial investment in 2-3 months of work.

A detailed business plan for a massage parlor showed that with such a system of work, you can get a stable income.

Order a business plan

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Instruction

Pick up suitable premises for a massage. It should be located on the ground floor, in a busy area of the city, be equipped with a tap with cold and hot water and a sewerage system. How many square meters will be your rented room - it's up to you. For the work of one masseuse, an area of 10 to 15 square meters is required. Depending on how many masseuses will work in your office and its area depends.

Choosing a place for a massage room, you need to think about what legal status you will arrange. For small business best fit legal society with limited liability. You can entrust its design to professionals or do it yourself. Prepare documents, go to a notary, register yours with the tax office and get permission to conduct this business. Open a bank account for the registered company.

After the legal form of doing business is prepared, take care of the equipment of the office and the selection of personnel who will work for you. 30% of people who need therapeutic massage are ready to go anywhere, as long as the massage is carried out by a good specialist. Therefore, masseurs need to find good ones. Give to all the media about the recruitment. Your business will flourish only if the professionals are good. With bad masseurs, even the most will not help modern equipment and decoration of the premises.

There must be a bathroom near the massage room. Set the number of couches in the office according to the number of simultaneously working specialists. The place of each massage therapist must be equipped with a screen. Buy towels and massage. For daily washing of towels and sheets, install a washing machine. For towels and sheets it is necessary to equip a special closet. There should also be a place for undressing and dressing customers.

In order for the SES to allow you to work and there will be no further claims, cover the walls and floor of the massage room with washable materials. They must be treated daily with special disinfectants.

The massage room can be additionally equipped with a special massage chair.

Salon registration

An important step in starting a business is the registration of an enterprise. At the same time, it is important to determine the direction of services, since the type of entrepreneurial activity and whether you need a medical degree.

If you are going to provide exclusively cosmetic or hygienic, restorative massage services, then you do not need a medical education. In this case, you will need:

Register with the tax office as an individual entrepreneur.
Conclude agreements with special waste disposal services.
Conclude agreements with services that carry out disinfection and disinfestation.
Obtain permission from the Sanitary and Epidemiological Station.
Obtain permission from Rospotrebnadzor.
Pass a fire department check.

The situation is somewhat more complicated when you are going to provide manual therapy and medical massage services. In this case, it is necessary to obtain a license to provide services from the Ministry of Health . It can be obtained by a person with a medical education. Therefore, if you do not have a medical diploma, as well as a certificate of completion of masseur courses, you must register an enterprise as an LLC and invite a person with a higher medical education to be the director. At the same time, he will officially provide services, and not you.

Requirements for the premises

Serious requirements are put forward to the choice of premises for the provision of services. It must comply with the following standards:

The room should not be located in the basement.
There must be at least 8 sq.m. per massage therapist.
If two specialists providing couples massage services work in one office, the room should have an area of 12 sq. m.
The room must have tiles or washable wallpaper.
The room must be equipped with a bathroom.
Availability of working ventilation and air conditioning.
Availability of showers with hot and cold water for employees.

Also, for the convenience of visitors, it is desirable that the office is located on the first or second floor.

Big plus there will be a bath for relaxation.

It is desirable that there is a separate room for each massage therapist and 1-2 rooms are equipped for couples massage.

In addition to the massage room, there should be an administrator's office combined with a waiting room. There is also a rest room for employees. In general, 70-80 square meters are enough to open a salon.

As practice shows, there should be up to 5 jobs in the salon. If there are more - right decision will open another salon in another area of the city.

As for the geographical location, it is desirable that there are no competing salons next to the new salon. Very good option– location of the salon in the building of the fitness center or not far from it. By the way, you can also open a fitness club on your own,.

Sanitary requirements

As in any institution that provides cosmetic or medical services, massage parlors are sanitary requirements. The main one is weekly disinfection.

It is important to record the date of cleaning, the means used during it. Once a month, a general cleaning of the offices is required.

Water must be connected to the massage therapist's workplace. Hand sanitizers should also be available.