Start your business by. How to start a business - a step-by-step plan from scratch for beginners. Where to get money to start a business from scratch

We all know that in the capitalist world it is impossible to live without money. To be more precise, without a certain amount of them, which will be sufficient to satisfy at least the basic needs of a person in food, food and a roof over their heads. For me, this is a very simple and rather cynical fact that should be taken for granted, since this is how the world works.
Let me introduce myself - Vitaly Larin, an active businessman, I want to tell my story of how to start your business from scratch.
Realizing that big earnings are needed, I began to think about how and where I can get the amount of money that will allow me and my loved ones to live in abundance.
The first thing that came to my mind was to get some kind of job as a hired employee. As for me, this is the easiest way to earn money and it is quite good, because it has a number of advantages:

1. In essence, it is not you who earns money, but your boss, because the main entrepreneurial burden falls on him;
2. The hired worker does not risk anything except his time, maximum salary for the last month of work;
3. If you don’t like the job, you can always quit and look for something better – there will be enough work for everyone.

As you can see, being an employee is really easy, in terms of commitments. And you could say it's just great way earnings, if not for one huge minus - salaries to employees are issued by the boss and their size is almost always insufficient. Which is quite normal - the higher the salary of the worker, the less profit the employer has.

And what should a worker do if he is really not satisfied with the monthly salary or he just wants more? The answer is quite simple - he should become the boss. Understanding this path is more difficult, but the benefits of this kind of activity more than compensate for all the difficulties:

1. First, you decide what, how and when to do it.
2. Secondly, you will be financially independent.
3. Thirdly, starting your own business is an excellent incentive for self-development and self-realization.

And frankly, everything will not be so difficult if you know in advance what and how to do. This is what I will try to help you with by describing how I decided to start my business from scratch, what it took for me to do this, and what you may need if you decide to become an independent entrepreneur.

I want to be the boss!

To be honest, I quickly abandoned the path of a simple worker and decided to become a boss, because I did not want to work 10-14 hours a day and receive a small salary for this.

In addition, I was always frightened by the thought that I would be deprived of bonuses or fined at the whim of my superiors, just at the moment when I urgently needed money. Which has already happened to me.
Realizing this, I began a vain study of everything related to how to start a business with minimal start-up capital and with even less experience on my own. entrepreneurial activity.

Here I was a little lucky, having a very extensive and deep knowledge of economics, I clearly understood that the generally accepted opinion that you need to be engaged in some kind of production in order to earn a lot is a big nonsense. Money in modern capitalism is earned in two ways - through speculation and through the provision of services.

It should be mentioned here that I used my economic inclinations mainly to predict the exchange rates of the CIS countries. Thanks to this, he had a stable additional income by trading binary options.

This may seem like a difficult activity, which is partly true. However, if you understand this issue, then even a beginner will quickly realize one thing - in the long run, the price of the dollar can only grow, because this is how the global financial system works.

Therefore, anyone who wants to make money on binary options should only predict how much the dollar will rise in price in the near future. What is done through technical analysis, which is easy to learn if you are diligent and patient.

Experienced Tips - 7 Basic Principles From Those Who Started Their Business From Scratch and Succeeded!

1 . Henry Ford - founder of the Ford car brand: “Everything can always be done better than it has been done so far.”
In other words, you always have the opportunity to start your business from scratch in any field of activity.

2. Elon Musk - Founder and CEO of SpaceX and Tesla Motors: “Study the sciences carefully—learn to reason according to fundamental principles rather than by analogy."
The pioneer of space as a market for commercial activities, speaks of a simple law - you cannot copy the success of another person without understanding what caused it.

3. Steve Jobs - founder and CEO of Apple: “There is no point in hiring smart employees and then telling and ordering what they should do. We hire smart, educated and experienced people to talk and tell us what to do.”
If you need to hire a person, then take only sensible people and do not stand over their souls, commanding them.

4. Grant Cardon - Founder of What ever It Takes Digital Network and New York Times Top Sales Writer: "Most the best investment what you can do is invest in yourself.”
So Grant's grandmother said, and one eminent grandfather said something similar: "Study, study and study again." And I completely agree with them - a businessman should develop by reading a lot, improving his skills and communicating with successful people.

5. Mary Kay Ash - Founder and CEO of Mary Kay Cosmetics: “If you think you can do what you have in mind, you can. However, if you are in doubt and unsure, you will not be able to.”
The most successful business woman of the 20th century speaks of confidence, without it you will fail at the first difficulties.

6 . Bill Gates - Microsoft co-founder: "Your most unsuccessful clients are your richest source of knowledge."
In business, not only the experience of success is important, but also the experience of failure. Realizing this and analyzing your mistakes, you will understand what not to do, and where you can do much better.

7. Many many busted entrepreneurs : “You should not borrow money if you are going to start a business from scratch. Also, do not use funds for this that were intended for the education of children, medical treatment or mortgage payments.
You must be aware of all the risks and understand that there is always the possibility of failure. Therefore, you should not go for broke.

Dream! Dare! Rejoice!

So, I decided to become an entrepreneur. But can I, do I have the makings of a businessman?
Looking for an answer to this question: “how to start a business from scratch”, I read a lot of literature and several autobiographies of successful businessmen. And this is what I understood:

1. First, you need to thoroughly go to the question of choosing the scope of your activity.
2. Secondly, without strong motivation and willingness to overcome difficulties is indispensable.
3. And, thirdly, it is always necessary to set clear goals - the common good and happy life is not the goal of a business, its main task is to make a profit from its activities.

Motivation is 95% success!

First, I decided to deal with my motivation. To do this, I asked myself the following questions:

1. What do I want from life in material terms?
My answer: an apartment, a car, lots and lots of books and prosperity for my loved ones.

2. Can I get what I want through the business?
Answer: yes.

3. Are there easier or faster ways to achieve your goals, other than personal business?
Answer: You can try to win the lottery, but I'm unlikely to be lucky.

4. Can I make difficult decisions on my own, or have I left these decisions to others in the past?
Answer: yes, I got used to it from early childhood.

5. How quickly do I make decisions?
Answer: with a slight delay, I like to think things over, but I do it quickly enough.

6. Am I strong enough to overcome possible difficulties?
Answer: I'm not 100% sure, but I definitely don't like to give up.

To me, these are the answers of the average person, except that I want to have a large collection of books with the writings of philosophers and key scientists.

You should also ask yourself these questions and think carefully about the answers. Remembering that it is not worth lying or embellishing - you are doing it for yourself, and no one will know about it.
Because at this stage, you, like me, should find out what motivates you.

It can be the desire to buy a car that you have dreamed of since childhood, an apartment for your family, the opportunity to travel, or a strong desire to prove to yourself and everyone around you that you are capable of more than living your whole life at work from 8 to 18:00.

In essence, the reason for your “I want!!!” not essential. The main thing is that it should be a desire with three exclamation points - the strength of motivation and its constancy are important.

My main "I want!!!" - these are books, each time overcoming difficulties, I thought about a new rare edition or a whole series of books. Which gave me the incentive to continue after the first difficulties with suppliers appeared and then when I was simply tired of daily petty annoyances.
By the way, I spent my first serious profit on the cycle "Philosophical Heritage" from the publishing house Thought. As far as I remember, it cost me two or two and a half thousand dollars.

What will you buy with the money from your first earnings?

What makes a profit - Business ideas!

Realizing that I had enough incentives to start my business from scratch, I moved on to the next stage - a business idea. With my resources and opportunities (no experience, no connections, almost no money), I picked up the following options.

1. Training and consultations.
This is a good way to earn money if you are good at something and can teach it to other people. In addition, it does not require a lot of money. Let me explain with two examples how people make money in this area.

Example #1. You are a professional plumber, locksmith, welder of the highest rank, working in the ZhEK and you are not satisfied with your salary. I would buy if I were you a good video camera and made some instructional videos on how you fix or do things.

Next, I would create my own YouTube channel and upload the captured video there. After through the social networks and specialized forums began to advertise their training. If you do this systematically and do it well, then over time you will have a sufficient number of subscribers and your YouTube channel will start to make a profit.

Later, having gained considerable popularity (from 20 thousand subscribers), you can engage in hidden advertising, using or mentioning certain tools, brands or store names in the video.
The thought may come to you, they say, no one needs it, but you are mistaken! I myself recently changed the fittings in the drain tank, guided by the video instruction. In addition, by doing such a business, you do not need to leave your main job.

Example №2 . I have a friend named Eugenia, the proud owner of a red diploma in psychiatry from one of the eminent universities, specializing in human archetypes and family psychology.

So, two years ago, when the economic crisis hit in 2014, she lost most of her clients, as people began to save on everything and on her services in particular. And she has two small children in her arms and a husband who has a high chance of losing his job.

Realizing the direness of her situation, she decided to take matters into her own hands by opening her own small seminar business. To do this, she called her colleagues and classmates, found among them those who were also experiencing financial difficulties, and invited them to her home for a cup of tea.

At the meeting, Evgenia told about her situation and suggested that they unite to create a company for training and advising people through seminars. But she did it wisely, having found out in advance:

• How much do these teachers earn?
• How many competitors will they have;
• How much does it cost to rent a room with an open area for lectures;
• How to formalize such activity from a legal point of view;
• What is in demand among the local population, what problems do they have.

In other words, Evgenia did not propose an idea, but a normal business project with sufficient justification. Several of her colleagues decided to give it a try, and after a couple of weeks of preparation, they held the first workshop on how to survive a crisis.

I will omit the details of how they prepared for the seminar, as these things are individual. Let me just say that a year later, their small "troupe" began to be invited to other cities. And that says a lot.

2. Trading on the Internet.
This is probably the easiest way to make money. Since this is a common purchase and sale of goods (speculation), only in this case, customers do not come to your store, but to your website.
Therefore, for such activity you need:

1. Analyze possible options about what you will trade;
2. Establish a legal face;
3. Create your own website or social media page networks where you will offer your product to visitors;
4. Find suppliers and make the first purchases;
5. Advertise your store and product by all available means;
6. Make the first trade and continue in the same spirit, increasing the pace.

This is how a medium or large online store is created. But there is another option for speculation on the Internet - trading on avito or Olkh. These are web portals where people post ads about what they want to sell or want to buy.
To trade like this, you only need to do four things:

1. Understand what you will trade;
2. Register on avito.ru and/or other similar site;
3. Post an ad about what you are selling;
4. Wait for the buyer and make a deal.

As you can see, it is not difficult and accessible to everyone. The only difficulty is to understand what you will trade. But given the audience of such sites, which is tens of millions of people, it is best to choose what you are knowledgeable about. And do business on it.

3. What I can do, I do, but without the authorities!
This section includes all types of entrepreneurial activities for the provision of a wide variety of services. For example, if you are a gas equipment repairman and work for an intermediary firm, then you can refuse the extra link and communicate directly with your customers.

Let me give you an example from my personal life. I have a friend Victor, who used to work as an auto mechanic at a large automatic telephone exchange, he earned relatively good money, but he had enough for his own car. And after another conversation with the boss about a salary increase, he got angry and quit.
When the anger passed, he was a little scared and even thought about the humiliating return to the automatic telephone exchange from which he quit with all the presuming pathos of an offended employee.

But he can be said to be lucky. One of the leaders of the construction company, which often repaired its equipment at the mentioned automatic telephone exchange, was surprised that Victor was not there. Remembering the professionalism of my acquaintance, he found him and offered him to repair several cars at their station. Thus, another private entrepreneur appeared.
I must have been wrong. Victor was not lucky - it was entirely his merit.

5. Banal, but very simple earnings on the Internet - advertising!
Surely you all already understood what I will write about from the title. Yes - it's trite, yes - everyone and sundry do it, yes - this ad got you. But it does bring in a lot of money. That's why this method earnings fits into the category of how to start a business from scratch.
So what do you need for a novice advertiser?

1. First, you need to create a place where advertising will be placed - a page in the social. networks, blog or website.
2. Secondly, you need to attract as many people as possible who will regularly visit your site or page - to create interesting and constantly updated content.
3. Thirdly, after you need to find advertisers and make them an appropriate offer to advertise their goods and services on your portal.

The last point can be done independently, or you can use special advertising banners from Internet search engines. By placing them on your page, you will make a profit without making any effort to find an advertiser.
This is one of the easiest ways to make money, but it has one significant disadvantage - a lot of competition. Which is natural - the easier it is to enter the market, the more people want to enter it.

6. How can you make money if you have a lot of money?
The options listed above worked for me and may work for you if you have little experience and little to no money. However, if your resources are not as limited as mine, then you should probably consider other, more costly options.

1. Startups- this is, roughly speaking, making money on the business ideas of other people. There are two types of them: the first is the search for people with ideas and the implementation of their ideas; the second is to act as an intermediary between people with ideas and investors.
2. Classic production is the creation of goods by processing any raw material. For example, the creation of clothes, cast iron pans or children's toys.
3. Agriculture- apart from growing mushrooms in the basement, this is a difficult and very expensive undertaking, requiring very specific knowledge of what you will grow.
4. Mining is the extraction of fossil resources from the bowels of the Earth. Difficult, expensive, requires connections.

What kind of entrepreneur am I? Which one of you?

So, we have determined that we have a reason and motivation to start our business from scratch, and we have considered the possible options for how you can make money.
Our next step is to select the most suitable for us among the types of entrepreneurial activity.
To do this, I used a method borrowed from psychologists. It consists of the following:

1. We take a piece of paper and divide it vertically into three parts: my pros, cons and what excites me. Regarding the latter, this is something that you can do for a long time, and it does not cause you negative emotions. We fill in all the columns.
2. After, in a similar way, we divide the A4 page in MS Word and send it to all our relatives, friends, classmates, colleagues, clients. At the same time, we kindly ask you to take some time and fill out the document with all seriousness and honesty. Justifying the request with the fact that you decide your fate or, alternatively, it is necessary to participate in a seminar on advanced training.
3. After receiving the answers, analyze them, highlighting the repetitive ones. Compare the result with your answers.

This simple method will allow you to understand how you see yourself and how others perceive you. Among the answers, we are most interested in observing people about what you are interested in and what inspires you. Once you find this, you will know what to do.

Given the responses I received, my skills and education, I came to the following conclusion:

1. The only services I can provide are teaching philosophy or consulting from an economist.
2. But making money on buying and selling is not new to me. I worked for several years in construction company doing wholesale trade. And judging by the feedback of my colleagues and former clients I did it well.

I decided to become a speculator. Understand in the best sense of the word.
After reading a lot of success stories of entrepreneurs and tips on how to start a business from scratch, I chose for myself the easiest and at the same time the most budget option for starting a business - this is an online store selling clothes and shoes.

And that's why:

1. First, the cost of opening such a store is very small. It is enough to buy office equipment, open an individual entrepreneur and make a small supply of goods.
2. Secondly, ease of entry into the market combined with ease of management. Of course, there is competition in this segment, but it does not satisfy all existing demand. And management comes down to technical solutions, understanding which is sufficient once.
3. Thirdly, footwear and clothing are in stable and steady demand. I decided to trade in those clothes that are considered branded in our country, although in fact they are not. That is, this is what costs from 50 dollars in our country, and in Europe from 5 euros.

Using the scientific method to build a business from scratch.

You probably already understood that I have technical education and I love philosophy. Therefore, you are unlikely to be surprised by my approach to the process of creating your own business.

To achieve my mercantile goals, I applied the Scientific Method of Cognition to solve the set tasks. Which proved its effectiveness 2 thousand years ago and is successfully used to this day.

It consists of 5 steps:
1. Definition of the task, goal or problem.
2. Observation.
3. Making hypotheses about how to accomplish a given task or solve an existing problem.
4. Conducting the experiment, that is, the implementation of the hypothesis in practice.
5. Summing up: if the goal is achieved, then this leads to the end of the process; if not, go to the first point and start a new cycle.

Next, I will tell you how to apply the Scientific Method to starting a business. But first, I suggest you read Robert Pirsig's Zen and the Art of Motorcycle Maintenance. It is a bestseller, the best-selling book of American literature of the last century, which is considered by many people and publications like The New York Times to be among the 100 best books world literature.
In this case, it will be useful to you for two reasons:

1. It tells a lot about how to apply the Scientific Method of Knowledge in everyday life;
2. There is also a whole chapter on estimating in the book.

Regarding the latter, this is an old word that combines three concepts: will, desire and enthusiasm. The book describes how to work smart so that it does not disappear, and you always have the motivation to do what needs to be done.

The first step is understanding the problem.

Where can I get money to start my own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

After you and I have decided which business is best to open, we must take the next step - set clear and very specific goals for ourselves. Both intermediate and final.
In my case, this is a monthly stable profit from 2 thousand US dollars, buying an apartment, creating a collection of books.

At the same time, I should receive such a profit a year after opening a business, I planned to buy an apartment in a maximum of five years, and the collection of books should be replenished monthly.
As you can see, according to the scientific method, the goals should not only be identified, it is also necessary to set a time frame for their achievement. By not doing this, you will always find a reason to put off something important until later.
As for the ultimate goal, I have prosperity and well-being of my family. You may have something similar or something more specific. For example, earn $222 million and retire. You can also wish to become a leader in your market segment.

Step two - observation (market analysis)

After setting the goal, it is necessary to understand the environment in which we will act, highlighting the subjects and objects, cause and effect in it. What will happen in our case marketing analysis market.
In other words, you need to conduct research on your own or contact marketing campaign. During which we must understand the following:

1. Who is our consumer and what are their needs;
2. What about the competition;
3. What will we sell - specific items of goods or services.
4. Where will we get the goods from if we trade;
5. What are the advantages of our product and what are the advantages in my organization compared to competitors;
6. How to attract customers and how to stimulate sales by increasing the average bill;
7. How to increase the number of regular customers;
8. In what legal field will we act.
9. Who is the most successful among my competitors and why.
10. What is the stability of the market, and what are the risks in this area of ​​activity.

In my case, the answers will be:

1. Women from 15 to 45 years of average income, men from 20 to 35 years of average income, parents and guardians of children from 15 to 18 years of average income. Their need, which I focus on, is the purchase of branded, high-quality clothing at low prices.

2. My competitors are divided into two types: stores and private sellers selling via the Internet, as well as ordinary boutiques. I decided to select clients in the latter.

3. Sports shoes and clothes from famous sports brands, budget category. And outerwear is mostly women's from famous brands. I don’t remember the exact names, it was a year and a half ago, and fashion, as you know, is highly changeable.

4. We bought goods almost directly from manufacturers and transported them on our own, we also bought goods from big discounts on Aliexpress and similar portals.

5. Our main advantage is the price. Also, we have offered many discounts for customers and generous coupon draws for free shopping in our store.

6. It was decided to attract clients through the Internet and acquaintances. In addition, in front of several boutiques, we bought banners and showed a couple of goods on them that are sold in boutiques nearby and with us. Comparing prices. Very effective, but there may be problems with boutique owners.

7. We attracted regular customers with the quality of service and its speed, as well as promotions and discounts.

8. To open a business, it was necessary to establish an individual entrepreneur and hire a contractor to provide accounting services. In general, nothing complicated.

9. The most successful competitors are boutiques in crowded places (we cannot repeat their success) and several online stores that have been operating for a long time. The latter were successful thanks to excellent (I would say expensive) advertising. They also had a huge assortment and big seasonal discounts. From this, at first we adopted only seasonal discounts and some positions of their Top Sellers.

10. Given that our segment is budget clothing and footwear, we can say that the market is very stable and there is always demand. But there are also risks, for example: border closure for trucks, changes in legislation in terms of duties and customs clearance rules. I bet you will come up with something similar in many positions. And like any novice entrepreneur, you will earn on the market by offering the same, but: cheaper, faster and better. Just like Gerald Ford said.

The third step is prediction and hypotheses. Business planning!

Having understood what our environment is, you can start laying the foundation - creating a business plan. It is a fundamental document for any enterprise. Because it prescribes what, how and why to do in a given situation. In other words, this is the instruction by which you will act by opening your business. As a rule, a business plan consists of the following sections:

1. Description of goals, objectives, environment, current state.
2. Description of what you will do, what services or products your company will offer to customers.
3. Marketing part. How you will sell, to whom you will sell and by what means., including advertising and other marketing tools
4. Where will you get the goods or how will you create services for sale.
5. Organizational part. It describes everything about the staff and the technical aspects of your activities.
6. Budget. More precisely, its planning for several years ahead.
7. Methods of control and methods of summing up the final results.
8. Description of critical situations, such as ruin or force majeure.
9. In what ways, if necessary, the legal form of your business will change.
It is necessary to draw up a business plan in such a way that it prescribes the most probable development options, as well as extreme options. With the addition of instructions for action to each of these options.
It is important to note that a business plan is very often a document of internal (secret) use. You understand that you should not disclose your action plan to potential or current competitors.

Step Four - Practice!

I will not describe this step too much, since a scientific experiment in our case means the implementation of a business plan in practice. And everyone at this stage will have their own personal and unique experience. I will describe only the basic details.

I did not want to get involved with legal issues, so I used the services of a firm that specializes in this. Their employees opened an individual entrepreneur and took care of my accounting.

This was over a year and a half ago. problems with tax service and others government agencies I didn’t, therefore I have no desire to refuse this cooperation and hire a full-time accountant. After creating the IP, I bought the necessary office equipment and set up an office at home. I also hired an assistant. By luring him away from a successful competitor, offering a partnership if the store starts to make a profit.

This, by the way, helped me a lot, both with the creation of a client base and with the search for suppliers. And frankly, at the beginning I was a subordinate, and my future junior partner was a boss. Which for sure saved me from a lot of growth problems.

In parallel with solving legal and technical issues, I also started a small advertising company. Which mainly consisted of the distribution of advertising cards on the Internet.

On one side, they showed celebrities in casual clothes, and on the other, photos with an assortment of boutiques. At the same time, price tags were drawn on the image, showing how much it cost to buy clothes for celebrities and how much they cost in boutiques. And at the bottom of the picture are small slogans like “feel the difference” or “not everything is gold that costs a lot.”

We also placed such pictures on banners near boutiques. Which had a twofold effect. We have increased our clients, but the owners of these boutiques “noticed” us and decided to “help”. Sending the tax and fire departments to visit us for a cup of coffee was fun.

Step five - preliminary results and amendments to the primary action plan.

This step, according to the Scientific Campaign, is carried out to monitor the effectiveness of the tasks and draw conclusions about the success of the hypotheses.
In entrepreneurial activity, this is the preparation of quarterly, semi-annual and annual reports. What is needed to understand the general situation and control the level of sales, profitability, availability of goods in warehouses, etc.

Having compiled a report, it must be compared with the forecasts described earlier in the business plan. If there is such an option for the development of events, then you need to continue to do everything, as it is written in the instructions. However, if the results achieved and the state of affairs go beyond what was predicted, it is necessary to make adjustments to the planned action plan.

At the same time, you need to once again compare the tasks and your resources, because sometimes everything changes so much that you will not be able to make a profit even with the optimal development of events. In addition, sometimes there are risks that outweigh the possible benefits - this means that you need to close your business and start from scratch in a different market segment.

In my case, everything was very successful. After organizing everything and buying the goods, my store started working.
The first clients were my friends and acquaintances, who knew that I would not deceive them. After that, acquaintances of acquaintances came, and then their acquaintances, and in such a simple way, my shop found the backbone of the client base. Which gradually grew over time, thanks to advertising and satisfied customers.

A year and a half later, my online store ceased to be only mine - I had two partners. What made it possible to increase turnover, and more importantly, it freed up a lot of time that I can spend on what I like.
I have not changed my plan for the development of an online store, it still works.

The big problem is where to get the money for start-up capital?

As you can see, my example turned out to be very simple and easy to repeat. The only thing you may have difficulty with is the formation of start-up capital.

Frankly, it is the money to create your own business that is the main obstacle to most new beginnings. For this reason, I missed this point in describing my experience as an aspiring entrepreneur.

However, I did this not in order to bypass this detail, but in order to pay more attention to it by devoting an entire section to it.

Where can I get the right amount?

To begin with, let's look at all the possible options from where, at least theoretically, you can get money for start-up capital.

1. The first option - take a bank loan either lend money to relatives, friends or private lenders. I will write about this in more detail a little later in the text.

2. The second option - use of personal funds and savings. According to me, this best option if you have free money or savings without a specific purpose for their use.

3. The third option - search for an investor. That is, you need to find someone who will give you money to implement your business plan. Not a bad option, but as a rule, this way you will lose some control over your business even before it opens.

If you want to find an investor, you can contact special startup structures or put your business plan on one of the crowdfunding sites.

Crowdfunding is the group financing of something on a voluntary basis.

In the CIS, these are such platforms as Kickstarter and Boomstarter. By the way, posting your idea on one of these sites, you can understand how feasible it is and how much investors believe in it. Big and small.

4. The fourth option - earn. It’s hard to add anything here, just work and accumulate funds until there are as many as you need to open a business.

5. Fifth option - sell what you don't need property, but one that you can do without. For example, a house in the village, a summer house, a car or an unnecessary decoration. In this case, carefully weigh everything and think about whether it is worth risking what you already have.

6. The sixth option - few people know, but there are many international foundations that donate funds various kinds of undertakings. As a rule, this is everything related to the environment, the fight against poverty, the development of society, and the like.

If your business project directly or indirectly affects these goals, then you can receive a grant to create your own business.

How to start your business from scratch without loans?

Remember the advice from those who built their business from scratch? Among them there is one who says that you should not take a loan to form start-up capital. This is really not worth doing for beginners, and here's why:

1. First, without experience in a novice entrepreneur, the risk of ruin is very high. By taking out a loan, you take on financial obligations that will remain even if you go bankrupt.
2. Secondly, loan payments will eat up the lion's share of your income, which will hinder your development or completely deprive you of income.
3. Thirdly, by taking money on credit, you by and large become under the control of the lender.
4. Fourthly, the need to pay money to the lender every month almost always has a detrimental effect on the emotional state. As a result, the quality of decisions made decreases.

Where did I get the money?

Having calculated in the business plan how much money I need at the initial stage: about 10 thousand dollars for solving technical problems, about 5-10 thousand dollars for promotion and about 3-5 thousand more dollars in order to live until the store will start making a profit. I realized that I was missing half of this amount - 10-15 thousand dollars.
I did not want to take a loan - it is unlikely that they will give it to me without collateral, and if they do, then the interest rate will eat up all the profits.

There was another option with loans to relatives, but as smart men say on television, “modern economic realities did not allow this idea to be implemented, and therefore it is necessary to look for other options to achieve the optimal development of this situation.” Therefore, I decided to follow the proven path - I began to trade binary options more actively.

For those who do not know what it is, I will explain. Binary options are a kind of tool for trading contracts for the purchase of goods with a predetermined time for their execution at a price predetermined in the contract. With such trading, the trader makes a profit if he correctly determines the movement in the value of the goods.

In other words, if you bought an option on Rosneft shares for $100 with an upward forecast, and the price of these shares increased by 40% before the contract expires, then you will make a profit of $40. If the value of the shares fell, you will lose $100 in full or most of it, depending on where and under what conditions you trade.

As you can see, earnings on binary options come down to predicting the movement of the value of goods. And it's actually not that difficult. In addition, trading can be entrusted to a third party, in which the percentage of successful transactions by binary options quite high - 85-95%. And just make a profit, like with investments, but faster.

Examples of successful stories from new entrepreneurs who built their business from scratch!

I probably won’t sum up my story with beautiful words and praise itself. Let me tell you two more stories of successful business start-ups from scratch that can serve as a good example for you and maybe you will repeat them.

Masha, who could!

I have a great friend Masha, who received a diploma in ethnological history a couple of years ago. When asked why she needed it and how she would earn money, Masha always answered - I like it, but I will somehow get the money.

So, after graduating from the institute, she got a job as a waitress, because of which many made fun of her. And what to dissemble - I also often did it. And to her, at least henna, she was always cheerful and self-confident. Which we attributed to her friendly nature. But after some time we realized how wrong we all were. It turned out that all this time there was a grandiose plan lurking in her lovely head, which she gradually embodied in secret from all of us.

The essence of her idea was simple - to find those who make authentic things of the 16th-19th centuries and find those who need them. You will say that it is simple and everyone can do it! However, by doing so, you only show that you do not know what is at stake.
Yes, there are many copies and surrogates of antiques, but there are very, very few truly authentic, authentic products of antiquity. It's like selling Katanas - there are genuine swords from masters of their craft, which take months, and sometimes even years, to make. And there are simple stamped copies in souvenir shops.

Let's continue the story. It took Masha a little more than one year to carry out her plan. During this time, she traveled around the darkness of cockroach towns and villages, where she sought out blacksmiths and craftswomen needlewomen who do everything the old fashioned way. When a sufficient number of them gathered, Masha arranged an exhibition of these products, inviting representatives of the press, owners of firms involved in organizations of various kinds solemn events. In addition, there were many lovers of historical reconstructions.

At the exhibition, our heroine offered everyone to try everything on and with extraordinary generosity handed out her business cards "Representative of the best masters of needlework and blacksmithing." In the end, the idea worked out. Six months later, she put this case, as they say, "on stream." And now he makes fun of us, sometimes.

From photoshopper to head of an art studio.

The second story will be about a simple guy named Dima. He did not stand out in anything special and lived a quiet, calm life, working in a photo studio, receiving quite normal money for this. Dima, as they say, was a professional “photoshopper”. But as often happens, he was not lucky - he met my friend Alla. I love her of course, but frankly, such a "saw" still needs to be looked for. Yes, and her requests are not small.

And when everything became serious with them, she began to eat away his brain with talk about the future, about children and the need to strive for more, which means earning more. Dima, as a true man, of course, resisted for a long time. About a week, but at the end he unconditionally capitulated.

At first, he began to work as a freelancer, fulfilling orders that he received on specialized exchanges. And very quickly, he began to add money. Literally after two months of work as a free mercenary, his salary increased two to three times.
During this time, Dima acquired regular customers and began to cooperate with several freelancers like him, only those who were engaged in programming and copywriting. Together they from time to time made websites for one customer.

Surely you already understand what is going on. Yes - Alla got her way and Dima opened an Art Studio.
I won’t talk about what happened next, as they say - this is a completely different fairy tale, but with a “happy ending”.

Epilogue.

I will probably end my story with one of my favorite quotes: “In baseball, like in business, there are three types of people: those who make things happen; those who look at what is happening and those who are surprised that this is even happening. This was said by the famous basketball coach Tommy Lasorda.
Of course, he talked about his own - about baseball. But, as for me, this is the best parting word for a novice entrepreneur. You have learned how to start your own business from scratch, now act!
Be the one who surprises, not the one who wonders!

15Jul

Why I decided to write this article

Because many who ask me questions ask something that at first you shouldn’t even bother at all. There are even questions that a person may never face at all. In general, “Woe from Wit” occurs in the minds of many novice entrepreneurs, and we will “eliminate” this grief in this article. At least I'll try my best. Now let's talk about the errors, and then I will issue step by step plan the way I see it.

Some errors and their solutions

1. Break-even point not calculated

Many start a business without even considering how much in what period they need to sell in order to break even. This is important because many business models are cut off at this stage.

Calculating the break-even point is easy. You consider how much you incur expenses per month and then consider how much you need to sell goods or provide services per month in order to recoup these expenses. If the figure is too large and seems unrealistic to you, then it is better not to take on such a business. If you think that you can sell the right amount of goods to cover expenses or start covering expenses in a few months, then you can think about this business further.

Conclusion 1: Until you have a complete financial picture of the business in your head, you can’t borrow money or even use your savings.

2. Everything must be perfect

At the beginning of your business, you want everything to be right and beautiful: you buy the most modern equipment, the most functional site is being created, the office is being renovated, etc.

Striving for the best is useful, but there is one "BUT" - before you spend money, check the performance of your business model. If you are going to make an expensive website design, first make sure that your services or products are in demand at all.

Or, if you're opening a coffee shop, before making expensive renovations, try to start selling in the space you have. minimum investment. If sales go on and a place in this area of ​​the city will bring at least some profit, then you can expand or make a cool renovation.

Conclusion 2 A: Don't invest a lot of money until you're sure people want the product. And you don’t need to bring everything to perfection, thereby delaying the start. Start with what you have and gradually develop and improve.

3. Not understanding your future business or simply no love

I personally think that a business should at least like it. For example, I love each of my business projects, and if I didn’t love them, they wouldn’t turn out to be profitable.

Some start-up entrepreneurs write me questions like “What to sell”, “What services are profitable to provide”, “What kind of business is profitable to do”, etc. I answer everyone: "Open your own bank." And no one likes my answer, although it answers all these questions. Every entrepreneur has a different life situation, different interests and different knowledge. If one likes selling toys and the other likes selling men's suits, then they won't be able to switch businesses and be as successful. This is because they do not understand the model itself and simply do not feel interested.

Conclusion 3: You can't build a business on an idea just because you just know it's profitable and you're not interested in it. Business needs to be understood, loved and “be in the know”. For example, I could not open massage parlor and lead your business to success. Not because I don't have enough money, but because I don't understand anything in this business.

How to start your own business - 10 steps from scratch

To begin with, I want to say that below I will give 2 plans on how to start your business: complete and simplified. Let's start with the complete.

Step 1. Business Idea

Of course, to start a business, you need to know what to start. I have always said, I say and I will say that an entrepreneur must have an idea. If you can't even come up with an idea, then what kind of business are you talking about. It is not necessary to be an innovator and come up with something unimaginable. You can take an already working idea, look around, find flaws in it, or simply improve it the way YOU see it and it will be a different business. It is easier to enter a formed market than to form it yourself. And the idea should not be global, you can start a micro business or.

In order to come up with or find a business idea, read the following articles and after reading you will 100% decide on the idea:

After the articles are read, the ideas are thought up, you can proceed to the next step.

Step 2. Market Analysis

After choosing a business idea, you need to analyze the market, find out if people really need your product. Assess the competition, identify positive and negative sides competitors, find in yourself what will make you different from your competitors. Compare prices, quality of service, assortment (if it is a commodity business) and look to the maximum for what you can be better at. It is necessary. Why? Read!

Once you have assessed the supply and demand, realized that you can compete with existing companies, you can move on.

Step 3. Business Planning

Step 5. Registering your business

This step cannot be missed, because the business must be registered. You can use LLC or IP. It all depends on your activity. This article will help you:

Once your business is set up, you can move on to the next step.

Step 6. Taxes and reporting

I indicated this step right away, because you must initially decide on which taxation system you will work with. This must be done immediately, because the amount of taxes and how they are paid depend on it. To do this, read the following articles:

And also read other articles of the heading, because there you will always find up-to-date and complete information on the conduct of tax and accounting. You can also ask your question and get an answer from a specialist.

Step 7. Quick idea testing

Someone will say that you can test without registering a business. And you are right! It is possible and so, but it was not in vain that I wrote at the very beginning that there would be 2 scenarios for the development of events, and in the second I will talk about it. Now let's move on to testing itself.

Initially, you need exactly quick testing - “testing in battle”. With your own money, test the idea, give minimal advertising, make the smallest possible product and try to sell it. Study demand in practice so to speak. You have to look into your plan, estimate what you need at the minimum in order to get started and start right away. Why is this being done. At the very beginning, I wrote about one of the mistakes of novice entrepreneurs, which consists in delaying the start, in constant improvements, etc. You don’t need to bring it to perfection, you need to start as soon as possible in order to test the idea in action, get the first sales and be inspired to continue development.

If the start does not give the first sales, then you need to revise the plan, idea and look for errors. Fast start It is also done so that in case of failure you spend less time, effort and money. Agree, it would be more annoying to prepare for a year, and then fail? It is less offensive to realize your mistakes right away, while you still have little time to do. So you can make adjustments along the way and everything will start to work out!

To test ideas and your business can help you. It is more for testing ideas on the Internet, but it is also suitable for the real sector (offline).

Step 8. Business Development

After the tests have been carried out, the plan has been adjusted and sales have started slowly, you can develop your business and refine everything that you wrote in the plan to perfection. Now you can improve the site, increase warehouses or office, expand staff, etc. When your idea and business model has shown its performance, it is easier for you to set more global goals. Moreover, you have already received the first money from the first orders or sales and can reinvest them in development.

If there is not enough money, then here you can already resort to loans and borrowings, because business brings money and you can borrow with a clear conscience for its development. If you don't need much money, even a credit card might work. In I told how you can use credit card money for your business without interest.

Step 9. Active promotion

This step could be attributed to development, but I took it out separately. After you have wider warehouses, more powerful equipment and site, more employees, etc., you need to make it all work. This requires aggressive advertising to the maximum. You have to use a lot of promotional opportunities. Look for clients on the Internet, do offline advertising, do direct sales, etc. The more advertising tools you use, the better the result. But be sure to record the results and filter out ineffective advertising tools so as not to waste your budgets.

Step 10 Scaling

Your business is doing well, making money, you are constantly developing, everything is great! But there are also adjacent areas or neighboring cities. If your business model is successful in your city, then you can make representative offices in other cities. If there is no desire or opportunity to go to neighboring cities, then you can simply capture an adjacent direction, if there is one at all.

For example, if you are selling household appliances, you can simultaneously open a repair service and provide paid services for repair. If your client's equipment is beyond repair, you can always offer him to buy something from your store in exchange. In general, look at your business and I am sure that you will find something to cling to.

What else can you pay attention to

During the launch of a business, there are several parameters that allow you to evaluate how effective your business is at the start, take them seriously:

If a net profit your business is above zero, not including equipment costs and taxes, then your business will survive because it generates some money. If it is below zero, it means that your business is burning money, and it will not have enough loans and investments;

If you planned sales for 200,000, and sell for 50,000, then this is an occasion to seriously adjust your work and, possibly, the plan itself;

You should be comfortable. Business is hard. If you, too, are constantly having a hard time, then it will be difficult to cope with the tasks of the business. Give yourself enough comfort so that you don't feel left out because of your own business.

How to start and open your own business in a simplified way

As promised, I will give another simplified diagram of how to start your own business. Because I have already written all the points above, so I will refer to them here so as not to repeat myself.

I myself have used this scheme more than once, because before I started very small projects in which a lot could be missed. So the schema looks like this:

1. Idea (it should always be);
2. Easy planning, you can not paint, but fit the main points on a sheet of notebook. It is done in order to draw a model;
3. Quick idea test. Perhaps even without investments and search for money. Or very little money will be required and they will simply be in your savings;
4. Development and active promotion. After the first orders are, you can start active promotion and bring everything to mind;
5. Business registration and scaling.

As you can see, I missed registration at the very end, because some business projects can be implemented without registration, because during the test you don’t get so much money to immediately run for them to report to the tax office. But if the business model has shown its performance and, after active promotion, it is growing, then the design should be instant.

But you still can’t do without registration even at the first stages if you need a retail space, an office or work with companies under contracts, because for this you need at least an individual entrepreneur.

Conclusion

In this article, I told you how to start your own business, talked about the mistakes that beginners often make and I made, and now you know what to do before starting your own business. Read my site, subscribe to it, and try to start doing your own thing. We will not leave anyone on the site without help. Thank you for your attention!

Sincerely, Schmidt Nikolai

So you've decided to start your own business. First of all - congratulations! It's a bold decision, but we're sure you won't regret it. Yes, your business takes time and energy, but the return on it is completely different - both emotional and financial.

hack-work

Try to make sure that no one will ever call your work with this word.

Target

A well-defined goal is the answer to the question "Where do I want to go?" By the way, by the goal we mean not only the increase in profits, it can be anything: opening a second store, launching a website, changing the assortment or moving to another area. From time to time, goals need to be reviewed: life is changing, and what seemed important six months ago may be completely irrelevant today.

Sense of humor

It will help save the most awkward situation and the most nightmarish day.

Schopenhauer

When it starts to seem to you that you do not understand anything in matters of will and motivation, turn to Schopenhauer.

bounty

Do not skimp on small, but nice gifts. If you have an online clothing store, add some useful little things like cute socks to your order. If you are a photographer - make a free collage of pictures or mount a short video from the backstage. Believe me, your customers will be genuinely happy to receive a little more than what was promised.

Expert

When opening a business, you must be excellent at what you do and offer only high-quality goods or services. Simply put, to be an expert, connoisseur, specialist. And if it's not, then you shouldn't even start.

Lawyer

Do you remember if there is a good lawyer among your acquaintances? It is possible that in the near future you will need a couple of consultations.

Yandex.Metrica

Highly handy tool to track site statistics. With it, you can collect visitors, conversions and understand how you are doing and whether you need to improve anything.

A complete step-by-step guide and a practical algorithm for starting your own business: from idea to launch, thoroughly and seriously

"How to open your business from scratch?" - hundreds of thousands of people ask themselves this question every month - a proven fact. And that's just on the Internet. To make it completely true, I will say that similar requests are also taken into account: how to start a business from scratch, how to start a business from scratch, how to start a small business, how to start a small business, what kind of business is profitable to open from scratch etc. But from this the essence does not change in any way, you must admit - all the same, everyone is interested in one thing: how to open your own business?

The fact that many are interested in how to start a business from scratch is good. The trouble is that 99% of those who want to open their own business will never do it. They want their own business, but never start it. But what about this 1% who still managed to start their business from scratch? What do they do in order to still open their business from scratch?

So, let's go in order about all the main issues that concern all those who want to start their own business from scratch.

Where to get money for a business from scratch? The main concern, of course, is money :-). You know, it would be easiest to simply list the main ways to get money to start your own business. For clarity, we will list them, but still further we will discuss another point of view.

Here they are:

• Own funds;
• Bank loan and / or leasing;
• Attracting investors and/or partners;
• Borrow from relatives and friends;
• Get grants and government subsidies;
• Sell ​​something;
• Earn.

You can, of course, consider other options such as robbing a bank (I don’t recommend :-)), or begging in the subway (all the more I don’t recommend it, the competition is super high there :-)). A joke is a joke, but business is not a joke. There are ways to get money, but so far this is not the main thing. The main thing is to think! Think out!

Is it possible to start a business with complete zero, without money? Do you really need money? Is this not an excuse - it seems that I want to open my own business, but there is no money. I will not say that any business can be opened without investments.

No, you can't, of course. But a lot of money will be required if you are going to open a plant. Or an expensive restaurant on the Arbat or Nevsky. A SMALL business can be started with little or no investment. In fact, there are many areas where you can really start your business from scratch. From real zero. Of course, I do not take into account the costs of registering a company and other procedural points. Of course, you can't do without them. Although…:-).

You don't need a cool office, a leather armchair, super new equipment and a secretary model. Sometimes such thoughts even interfere, and very strongly. My neighbor Vanya is a super car repairman. He wants to open his workshop, but he lacks $50,000 for new advanced equipment.

“Wan,” I tell him, “why don’t you start small. Buy for a couple of thousand the most necessary, and then slowly. You will have clients, you are a good master.
- No, what are you! - answers. - If you open a business, then only this way, with your own equipment.
His own, and dear ... For ten years now, and he is still working for his uncle ...

Yes, with money it's faster, sometimes easier. Again, sometimes in some businesses. That is, it is not always easier with money, if someone does not understand. Like this. Why? Yes, because when you invest money, sometimes your brain slows down. Because you are afraid, because you are waiting, because there is something to lose. And if you have invested ten thousand, you feel freer, you take more risks, you make other decisions. Indeed, at the beginning of a small business, the main thing is how you will implement your business idea. Not the amount of money invested. And what and how you will do. Money alone will not do anything, only you. With or without their help, it depends on how it is easier for you to work. And if you are ready to plow, then you can definitely open a business from scratch.

Once again, when you are just starting a business from scratch, it is not “where to get the money to open your business” that is of paramount importance, but “how to implement this business.” And money helps someone, hinders someone. I'm serious. I will clearly show this with two almost mathematical formulas:

Large investment + poor implementation = 0 (and literally ZERO)
Small investment + smart implementation + hard work = SUCCESS

There are times when having money will definitely help. For example, you can either on your own or spend a week, or you can entrust this to specialized offices for a fixed amount, and do something more useful for your business. Or you can open your own business and immediately hire a secretary and a courier, or you can answer calls and deliver orders yourself (at first). And these are banal, but illustrative examples - you can do this and that. That is, when you start a business from scratch, you can spend either time or money. And so it is in many matters. The main thing is to find a balance.

You can open your own business from scratch, without money. Yes, without money at all (I said that I don’t take into account state duties and so on). Of course, you will have to work a lot yourself, but you cannot start a business without investments. Or you can start a business with a small investment. For clarity - a small investment, it's not 300 rubles. And not 3000. But I am sure that with $1000 it is quite possible to start your own business. And it's a small investment.

I say this for a reason– I started my first business with $1000. What happens next is up to you how you manage your business. If there is no experience - yes, it will be difficult. I myself had no experience - I did not succeed much. But he didn't go broke, by the way. The business was sold and is still in business. Most importantly, I studied. And you learn - after all, there is no other way to learn, the only way.

So, I hope you figured out where to get money to open your own business. Or rather, where to get them is immediately clear (we listed several ways above) - it was necessary to understand that you can open your own business from scratch, without money. There are many businesses that you can start from scratch even sitting at a laptop. Well, how are you now :-). Just find your...

What do you need to know and what qualities and experience to possess? Rather, you don't need to know anything. So that the answer is not so harsh, I will try to justify my opinion. At the same time, I will make a reservation - we are talking about those who have never been involved in their own business.

Accordingly, there is no experience of opening and running a business. And the experience of working as an employee can be different. Certain knowledge and skills, of course, can come in handy.

But you know what's the point? The more experience you have in a certain area, the longer you have worked for someone. And then it is more difficult to rebuild, to become an entrepreneur. I really hope I don't offend anyone, but that's the way it is. This is human nature, the brain is already used to thinking in certain categories. And all of a sudden it needs to be different. And with age, it becomes more and more difficult to make drastic decisions. I'm not saying that all of the above is 100% true - of course there are and will be exceptions - but the trend exists.

It's another matter if there was ever entrepreneurial experience. Even if indirect. What an entrepreneur needs to do is not taught anywhere. This is life teaches. Experience, and entrepreneurial. So, don't worry if you don't know anything about how to open and run a business. Who knew before they started? Nobody! And you will learn - just start!

At the expense of personal qualities - faith, perseverance and work. I understand how trite this sounds and how many times you've heard it. Well, yes, here's another one, you probably thought. Believe - and everything will come true. Nothing like this. Well, look. Believe, and everything will come true - this is nonsense of course. Philosophy. Faith alone will not help you start your own business from scratch. But understand - without the greatest work you will not succeed. It will definitely work. And more. And stubbornly. And again, and again. And if you do not believe in what you are doing, in what you are doing it for, then you will not work hard. It doesn't work once and quit. And not everything will turn out the first time, of course. That's why faith is needed. Everything is logical actually. There is no philosophy here.

If you want, I can call it differently - you need to understand that what you are doing is really feasible. If you yourself doubt, then you will not have enough energy and motivation to work. And if you do not work, there is nothing to hope for, I say again. To work, moreover, more on business than in it. We'll talk about this later.

Now you understand why it is so important to believe in order to open your business from scratch and yourself?

You don't have to have special knowledge to start your own business. You still get the knowledge of an entrepreneur, only doing business. Certain skills can help, yes. For example, communication or sales skills. But it is quite possible to do without them. V-p-o-l-n-e! They are not decisive in the career of an entrepreneur, understand. Bill Gates, for example, is not a model for either. The determining factor is your desire to work, to do it. About what moment I consider the most important business factor, and not only to open your business from scratch, but also to successfully run it, I wrote a separate article.

Options for starting your own business“I want to start my own business – what should I do?”

There are several options here:

1. Start your business from scratch, i.e. implement own business idea;
2. Buy ready business(if there is finance, of course);
3. Buy a franchise (the issue of money is also important);
4. Do business in network marketing(this is bad for us, otherwise it is a normal working business).

Each of the above options has its own advantages, and we probably won’t dwell on each of them here. Let us consider in more detail only the first option, i.e. "start your business from scratch".

Where to begin? Let's figure out how and where to start your business from scratch. And what important factors affect the success in this difficult but interesting process?

5.1

Business idea: Business starts with a business idea. more details can be found in the relevant section.

Here we will focus on the most important thing in this matter - what is an idea for a business in fact. A business idea is not necessarily a fundamental innovation or advanced technology. business idea is own way and a plan for the implementation of even a long-standing business. For example, trade in products or furniture.

You know, businesses that offer a fundamentally new product on the market go bankrupt the most. Only we rarely hear about it. But food is sold on every corner. Cafe as well. Plastic windows offer almost everything. Well, they still work, for some reason. But not all, of course, there are those who turn off the business. But, believe me, businesses are closed not at all because of competition, but because of a mistake in doing business.

Your business idea is your highlight- a little trick, a novelty, or something that will give a little more perspective to your business. Look what Oleg Tinkov did - I hope you all know him, he is a successful entrepreneur. It would seem, somewhere, where, but in the market of finance, loans and banks - there is already a sick competition. But, they offered loans and bank cards, without leaving home. Fill out the form, and we will do everything ourselves - they say. So what? They work very successfully. Here is their highlight - cards and loans at home. Business something ancient, right? Nothing new was invented.

5.3

Goal (and plan): And finally, there must be a goal if you are going to start your business from scratch. I'm not from the point of view that you need to clearly define goals, then write a plan and tasks, the implementation of which will lead to the achievement of the goal. All this is not bad. But I'm in a different way.

The goal is needed not so that there is something to fill in and draw, but to make it easier for you to make the right decisions. That's all.

If you have a clearly defined goal, you will subordinate all decisions to it, respectively, and will move towards it. If your goal is some kind of vague concept (or not concept) of success, then every time you will be guided by something else, and you will spin like a squirrel in a wheel. So, the goal and plan should be - even if not on paper (although this is better from a purely practical point of view), but in the head - but clear, specific. This is important so that you can see better what has already been done and what remains to be done. Success requires a goal, you need an understanding of what you are doing, how you do it (or are going to do it) and why.

Business idea or project mission Every business starts with a business idea.

6.1

How to choose a business idea In this part, we will consider the principles and methods of generating ideas for small businesses, i.e., we will try to answer the questions: where do small business ideas come from? What are the main criteria that a small business idea should satisfy? How to test a small business idea for relevance?

6.1.1.

Choose a business idea through 50 questions I bring to your attention 50 questions, the answers to which will help you to choose the right business that is truly right for you. Try to answer sincerely. You can only deceive yourself.

6.1.2.

Choose a business idea - 6 tips A good business idea requires creativity and creativity. But creativity is not always and not for everyone is at the proper level. Here are some tips on how to stimulate creativity to generate creative business ideas.

6.1.3.

5 steps to a business idea Another way to find a working business idea based on 5 postulates.

To study the demand for a product or service In this material, we will talk about the study of demand and the assessment of the demand for your product (goods and / or services). When, to whom and with what tools and methods to study demand.

Every person today can become successful entrepreneur, even if he does not have start-up capital. In this article, we will talk about some interesting ideas starting a small business from scratch. It doesn't take much to implement them. financial resources, but the organizer will take a lot of time and effort to achieve success.

recruitment agency

New entrepreneurs may like such as a recruitment agency, because for implementation you do not need to have large starting capital and bother with the legal component of the business.

What will be the essence of your activity - you will find employees for companies that have open vacancies, but do not have time to conduct staff selection. Your agency will receive applications detailing the kind of employee you need to find. If there are no applicants according to the characteristics specified by the employer in your database, then you will have to place job advertisements in various newspapers and paid bulletin boards. After you manage to find a few suitable candidates, you will need to send them for an interview with the employer. If one of the potential employees presented to you is hired, then the employer must charge your recruitment agency with a monetary reward.

What services, in addition to searching and selecting applicants for various positions, can you provide:

• Write a screening resume;
• Organize trainings and courses in terms of professional development (however, you will most likely be able to implement such a service at later stages of your development).

If you are looking to start a small recruitment agency related business, then you have several options on how to go about it:

• You can open a recruiting company and work only with customers from the service sector or with foreign companies;
• It is also possible to open a specialized recruitment agency to look for only narrow profile personnel, for example, builders or cooks;
• If you have the knowledge and experience of working in a recruitment agency, you can open an elite level headhunting enterprise to work only with top-class specialists.

Summing up, we note several advantages of opening a recruitment agency:

• At first, you can not open an office, but work from home via the Internet. Only for this it is desirable to have a personal website and engage in self-promotion;
• You will not need to obtain a special license, you will just need to register an IP.

The main cons that you should be aware of before starting a small business from scratch associated with a recruitment agency include such points:

• The customer may not fulfill the terms of the contract and not pay you;
• Applicants do not always provide truthful information about themselves in their resumes, as a result of which the employer remains dissatisfied with the person you recommended to him as a potential employee.

Festive decoration of the halls

When people prepare for a solemn event, they always plan everything to the smallest detail - so that the restaurant is of the highest level, so that the cuisine is delicious, and the guests are fun and interesting. Important in the organization of the holiday, the atmosphere is created by special salons engaged in festive decoration of the halls. If you are looking for an option which small business to open in small town, try your hand in this direction.

As a rule, hall decoration services are required for wedding celebrations. People want their holiday to be done in a particular color palette. You can offer them an original tablecloth for tables and drapery for the table of the newlyweds, fabric covers for chairs, as well as ribbons and bows for them, an arch of flowers, artificial bouquets and balls to decorate the room. Such an order can cost approximately 25,000 rubles, and the cost of the material that you will use in the process of preparing jewelry is 3 times less.

How to start a small business related to the decoration of celebrations:

• Create multiple accounts in different in social networks to advertise their services in them;
• Take a portfolio photo of your wedding decor options so people can see what you can do;
• Indicate your contact details on these pages so that potential customers know how to contact you if they are interested in your services;
• After you receive an application, agree on a meeting place with a potential client in order to discuss with him the details and nuances of decorating the festive hall;
• Register your agency in the register of private enterprises so that you can enter into contracts with clients, according to which they must make an advance payment (usually 30% of the total amount of the order). Prepayment is a guarantee that customers will not refuse your services at the last moment;
• Find out from your customers in which institution they will celebrate their celebration so that you can visit it, inspect it and agree on all the nuances with them.

It is necessary to take into account before you open a small business where to start your business in order to successfully start:

• Take special training courses and watch a few videos on the Internet to understand what is trending now;
• Organize several weddings and parties for your friends and relatives for free. This will be needed for your portfolio. In addition, relatives, seeing your talent, will recommend you to their friends.

During the wedding season, you can have a very high income, so everyone who can’t decide for themselves which small business to open in their city can think about this creative and very promising idea.

Photographer

Those who have a professional camera can realize a profitable one. In order to make money on your hobby, you will need:

• Have free access to unlimited internet;
• Register on any photo bank;
• Have basic knowledge of how to work in illustrative computer editors and programs;
• Every day, take different pictures, process them and upload them to your page in the photo bank.

If someone is interested in your photos, they will be bought. One picture costs 15 rubles. We recommend starting the development of this idea for with proven photobanks - a site for those who have a desire to work. To become a full-fledged participant in this project, you first have to pass an exam - upload 10 any photos and describe them correctly. If your pictures are all approved by the moderators, it means that you have successfully passed the exam and you can continue to upload your work.

There is another way to realize yourself as a photographer - you can register a private enterprise (although many novice photographers work unofficially). It will be difficult to develop at first, as it will take a lot of time to advertise your services. To simplify your task, you can create an official community on social networks to post your work there, which potential customers will pay attention to.

If your work is interesting and original, then you will have many orders for individual photo shoots, weddings and birthdays. Monthly, you can earn from 30,000 rubles or more if you can earn a good reputation for yourself.

Equipment repair at home

Every home has electronic appliances that, sooner or later, can fail. If you are a mechanic or electrician by education and are thinking about how to open a business with a small investment, you can start repairing electrical appliances at home.

Related to the repair of household appliances:

• First you need to register your business activity in state register small business;
• Purchase, if they are still not available, a special set of tools and a form;
• develop advertising campaign to let potential customers know about you. You yourself can do a lot for this, if you have time for this. Register on social networks, post ads on different boards on the Internet.

At first, in order to interest the client, it is better for you to go on a call to his house, and later, when you have already built up a client base, you can open personal office in which you will carry out repair work. One call can cost 1000 rubles, but the cost of your services will depend on the degree of complexity of the breakdown.

If you have a technical background and are looking for an interesting idea for how to open a small business from scratch, start providing repair services. Perhaps this entrepreneurial activity will become the business of your life in the future.

Jam production

For women on maternity leave, we want to suggest how to open a small business with minimal capital so that it brings a stable income and pleasure. We are talking about the production of such a favorite sweet as jam. Not every modern woman can afford to devote time to conservation in the summer due to excessive employment. However, you still want to please your loved ones with sweet fruit and berry desserts. Buying factory-made products in stores is not an option, because you cannot be sure of the quality of such jam. Another thing is to purchase several cans of homemade sweets.

How to open profitable business with low costs associated with the production of jam:

1. First you need to draw up a business plan, in which you need to prescribe all possible expenses and approximate income;
2. Choose the direction in which you want to work. You can produce only berry jam or vegetable jam in general. In other words, you need to find your chip, which will create for you competitive advantage before competitors;
3. Register your business and obtain a license from the Sanitary and Epidemiological Service in order to be able to sell your products;
4. Find consumers. This is easy enough if you live in a small town.

Jam may be of interest to:

• Confectionery factories that sell donuts, buns, cakes;
• Shops and supermarkets, which in the future can buy products from you regularly and in large volumes;
• Individuals. To do this, you need to pay attention to advertising on social networks and the creation of a personal website where you could post interesting information about the jam, as well as post photos of your products.

A half-liter jar of jam can cost 100 rubles or more. The more you can sell, the higher your income will be. If you have your own garden and greenhouses where you grow fruits and vegetables, and the question is relevant to you, which small business is profitable to open in times of crisis, start jam production. You will have a guaranteed year-round profit if you manage to organize everything correctly.

Making paintings

We present you another interesting option, which small business is easiest to open in a small town for the fair sex. You can start making modular paintings at home. For such products, people are very high demand, because everyone wants to bring beauty and comfort to their home interior.

We tell you step by step how to open a small business from scratch related to the manufacture of modular paintings:

• Register your business in the public register;
• Purchase necessary equipment for work. If you don’t have money for this at all, then you have to think about it. The equipment, by the way, does not have to be new.

You will need:

• A computer on which you need to install special programs to create original illustrations;
• A special printer that can print finished images on canvas, paper and even glass.

After you have collected a client base, you can already think about opening an office.

Bead embroidery

Creative people who are looking for an option, which business is better to open for little money, can start selling beadwork. However, the implementation of such entrepreneurial activity will require a lot of patience and time, because it is quite difficult to find connoisseurs of this type of art.

The best selling paintings and icons are embroidered with beads. One such product can be sold for 1500 rubles at the initial stages, and in the future the price will only grow, but taking into account the fact that the skill will be honed all the time.

To make yourself known, you need to give your work to friends and acquaintances, participate in various handicraft fairs, exhibitions folk art. It is at these events that you have the opportunity to get acquainted with interesting people, which can provide all possible assistance to the development of your creativity.

If you have decided for yourself which small business to open in 2020, then you will also have to seriously think about creating a personal website where you can promote your own hand-made products. Some needlewomen also keep a video blog for self-promotion, on which they post their beading lessons.

Knitwear and toys on order

Another one a good idea for needlework masters, what small business can be opened is the creation of knitted things and toys to order. Pensioners, students, young mothers who are on maternity leave can engage in this entrepreneurial activity.

In principle, in order to be realized in this activity, you need to follow the same recommendations as in beading:

• Pay attention to self-promotion (create a personal website and several advertising accounts on social networks);
• Participate in art exhibitions.

It is very important to constantly work on yourself - to develop, learn, improve knitting skills. The more complex your products are, the higher their cost and demand will be.

Production and sale of semi-finished meat products

We offer, as an option, which small business is easiest to open, consider the possibility of home production of semi-finished meat products. Such products are in great demand among people, because most of the population in times of crisis can afford to purchase it. You can make good money on this if you manage to properly organize such entrepreneurial activities.

In order to officially start the production of semi-finished meat products, you need to:

• Register your business in the state register;
• Obtain a production permit food products in SES;
• Prepare a program production control and certify all types of products that you want to sell;
• Find suitable premises with good lighting, ventilation and inflow fresh air for the production of semi-finished meat products.

Purchase the necessary equipment (you can use it):

• Meat grinder;
• Meat mixer;
• Dough mixer;
• Apparatus for making dumplings;
• molding machine;
• Cooling chamber;
• breading machine;
• Equipment for laying;
• Shock freezer cabinet;
• Refrigerated chest;
• Packing machines;
• Scales.

In order for your products to be in demand, you need to prepare them with high quality. It must always be fresh. People will be happy to buy semi-finished products from you, and if they like everything, they will recommend their friends to make purchases.

Related videos Related videos

Services of loaders

Men who are thinking about what kind of small business is better to open, you can try to open an agency that will provide people with the services of movers in demand.

In order to start, you need:

• Register an emergency;
• Find a few people who have strong physical strength;
• Create a website that will contain information about your activities and the cost of services.

Be sure to include several mobile numbers telephones so that people can always call you and arrange a service.

Car dry cleaning at home

The easiest business option that absolutely anyone can open is car dry cleaning at home. There are no special requirements for this business activity, it does not even need to be licensed.

To start growing your business, you need:

• Register it in the state register of small businesses;
• Purchase a special cleaning vacuum cleaner with stain removers;
• Create a website that will advertise your activities.

From one customer you can earn at least 2000 rubles (the cost will depend on the brand of car). It is possible to achieve very good results in six months if you pay maximum attention to this activity.

conclusions

In conclusion, I would like to note that any business, no matter where you begin to develop it, requires painstaking work. It is possible that at the first stages there will be many difficulties and problems. But you shouldn't stop in front of them. After going through the first difficulties, you can quickly achieve a confident victory and provide your family with a stable and high income.