How to start opening a coffee shop. How to open your own coffee shop from scratch, complete step by step instructions. Center of Hygiene and Epidemiology

Relatively new to Russia, the “coffee-to-go” business is taking over cities. Such institutions are in demand among the population, they are quite simple to open and maintain. A startup is suitable for both a beginner in the field of private entrepreneurship and a pro. The average payback period is 6 months with an initial investment of 350 thousand rubles.

Why is opening coffee to go profitable?

Coffee in Russia and around the world is consumed in tons - at least 500 million in 2019. Now it is not just a drink, but a whole culture, the popularity of which is more like a widespread hype. This is explained by the tonic properties of coffee beans, without which a person is not able to quickly wake up and stay focused during the working day.

Every Russian consumes from 2 kg of coffee per year, and this figure is growing. In Europe, the weight reaches 6 kg, and in the USA - 12 kg.

Hardly all coffee is drunk at home - the lion's share of the drink is bought ready-made on the street. 57% of Russians buy a glass of drink every morning, 22% make a purchase several times a day, and more than 50% - several times a week.

Where do they buy coffee? Obviously, they will not go to a cafe or restaurant for him, especially on the way to work or school. Thus, the only relevant option for the buyer is retail outlets where they sell coffee to go.

Analyzing this information, we can conclude that opening a coffee to go point is a promising idea. How can this be done? It will take from 350 thousand rubles. initial investment, market analysis and knowledge of all the features of this.

Description of the takeaway coffee business

A take-away coffee point is a small establishment / site with a minimum number of staff where they sell coffee. The bottom line is that the buyer does not sit in the hall, but leaves after the completion of the purchase. A feature of the coffee served in such establishments is the packaging - it must be suitable for transporting the drink.

That is, such an institution should maximally satisfy the desire of the consumer to drink coffee on the go.

Business success depends on many factors:

• coffee quality and barista skills;
• the appearance of the institution;
• the presence of a unique feature - for fans of social networks;
• convenience of packaging / glass;
• competition and advantageous location.

The more people pass by the point, the more purchases there will be. So, in the area of ​​the city, where there are many offices and several educational institutions demand will be higher than in the residential area. However, there will definitely be a competitor in a favorable location.

A visitor will not return to an institution with bad coffee and a dirty counter. A unique feature, on the contrary, attracts customers.

Institution format:

• van - can move;
• small stationary kiosk;
• "Island" - a point in a shopping center or other crowded indoor area, such as a subway.

Takeaway Coffee: Advantages, Disadvantages and Risks

The advantages can be safely attributed to:

• high demand;
• profitability of 50-60%;
• quick payback;
• initial capital from 100 thousand rubles;
• you can do without a marketing program and advertising;
• staff 1-2 people;
• small area up to 10 sq. m.

Of the serious shortcomings, only one can be distinguished - competition. The niche is filled not only with local businesses, but also with Western brands. You can also highlight:

• seasonality:
• staff turnover.

The risks are associated with the lack of buyers. If the point is uncompetitive, has an unfavorable location, then the business will be unprofitable.

A lot also depends on the staff and pricing policy institutions. A barista should be able to make coffee, make you feel comfortable and keep order. Inflated prices will scare away, and if the price tag is too low, then this is already unprofitable for the entrepreneur himself.

How to start a takeaway coffee business

First you need to decide on the opening method:

• acquisition of franchise rights;
• opening your brand.

Opening an outlet on your own under your own brand is considered a somewhat more complicated and risky option. It is suitable for those who are confident in their entrepreneurial abilities and do not want to work under a false name.

Franchising or the acquisition of franchise rights is the transfer for a certain cost of the rights to use the brand and the established business plan of the company.

Together with the promoted name, the entrepreneur receives a package of conditions: what, how and when to do it. However, the copyright holder also provides significant assistance:

• work secrets;
• barista training in methods of preparing a quality drink;
• established supply of coffee beans;
• ready menu.

Regardless of which opening method was chosen, the following steps will be required to implement the business:

• sales market analysis;
• registration;
• choice of location;
• purchase of equipment;
• decoration of the premises;
• recruitment;
• advertising.

Sales market analysis

Analysis of the sales market of goods is the first and most step in building an effective business.

First you need to know General characteristics coffee market: geography, culture, content, working mechanisms and development trends. It is necessary to study the audience: its place of residence, typical routes, solvency.

Don't forget about competitor analysis. There will be quite a lot of them, especially in large cities. The presence of a large selection of outlets means that the customer will be more picky in choosing where to buy. Therefore, in order not to burn out, you need to clearly think over your competitive advantages:

• Price. It is necessary to consider at what price it will be profitable for you to sell the product, and for your audience to buy it. Only an ideal balance of interests between the two parties will allow you to set an adequate cost. Do not forget that customers are constantly comparing prices and services, and yours should be more profitable from vending machines, full-fledged coffee shops and other points to go.
• Place. Takeaway coffee will be bought in a prominent and convenient place. That is, the institution should not be located in the back streets. Ideally - right along the route of consumers, that is, on the main streets, avenues, next to large establishments.
• Range. 20% of the assortment bring 80% of the profit. But you can not leave only profitable positions, because variety is important, as well as the ability to satisfy a client with a rare order. Also, small desserts are often bought with coffee, and it is now popular to dilute the drink itself with additives.
• Quality. You can’t save on raw materials, because no one will drink bad coffee - customers are whimsical in their choice.
• Stock. They will attract customers and increase revenue through the sale of volumes.

Registration

The business must be registered with tax service. A businessman can become or create an organization with limited liability. The choice depends solely on personal capabilities.

Registration involves choosing the form of taxation and collecting documents. Owners of the coffee-to-go business do not need to go through the licensing procedure.

Papers may be required:

• permission to conduct activities in the sanitary and epidemiological service;
• conclusion from the fire inspectorate;
• permission from local authorities.

Location selection

General rule: a lot of people and good visibility.

For a stall and a van, it is important to be near a building or a place where the target audience visits every day: offices, universities, railway stations, public institutions, hospitals, places of culture and recreation.

It is advantageous to place the island in large shopping centers, where people linger, and do not purposefully go shopping. For example, in a grocery store - this is not the most good option. And in a supermarket, where several outlets are united at once, the island will be profitable.

Purchase of equipment

Special professional equipment is a mandatory requirement for opening a takeaway coffee shop.

Only high-quality equipment can make good coffee, besides, it works quickly and the client does not have to wait. This is one of the most expensive expense items, however, it is not worth saving. List of required devices:

• coffee machine;
• coffee grinder;
• refrigeration showcase;
• water filter;
• blender;
• bar inventory.

The total cost of equipment in the middle price segment is 250 thousand rubles. It is acceptable to buy a used device - it will cost about 30% cheaper.

Additional equipment is:

• bar counter;
• lighting;
• menus and stands, advertising banners;
• cash register and terminal.

Room decoration

Small room up to 10 sq. m should be well lit, warm, clean and pleasantly decorated. Given that there is not much space, it is recommended to abandon the surplus in the interior - minimalism will look more appropriate and more comfortable.

Make sure that the design has its own zest. What they want to photograph and show to friends.

Recruitment

Recruiting a staff of 2 people working in shifts is easy. A student with no work experience is suitable for the position of barista. However, it is imperative to teach beverage preparation technologies, organize control and clearly allocate responsibilities.

Qualification and courtesy are essential qualities of a barista.

Advertising

• screaming name;
• page in social networks;
• attractive, bright appearance.

Financial indicators, initial investment and monthly expenses

To open a stationary point, you must:

• purchase equipment (up to 350 thousand rubles);
• invest in paying staff (up to 40 thousand rubles);
• purchase raw materials (up to 20 thousand rubles)
• rent a room (up to 30 thousand rubles).

Also included in the costs are:

• advertising;
• uniform;
• registration;
• utilities;
• expendable materials.

The total minimum amount for the initial investment is 450 thousand rubles. Monthly expenses - 100-200 thousand rubles.

You can see that coffee to go is a promising and profitable small business. The entrepreneur is required to conduct a detailed market analysis and think over competitive advantages. Then the opening of a point with takeaway coffee will be a promising undertaking that will pay off within six months.

• Taxation system
• Permissions

Coffee is the most popular drink in the world, the culture of consumption of which dates back hundreds of years. According to marketing research, the volume of coffee consumption in Russia is steadily growing and by 2018 the volume of the coffee market will be at least 130,000 tons per year. At the same time, the culture of drinking coffee outside the home is growing. People are increasingly consuming coffee in specialized coffee shops and buying a drink in coffee-to-go stores.

All this says only one thing - a business one way or another connected with coffee will bring profit to its owners. We suggest that you familiarize yourself with the three most popular and proven coffee businesses.

1. "Coffee to go." Store opening step by step

One of the most trusted ideas in the coffee business is to open outlet selling coffee to go or coffee to go. Such a point is a counter or a trading island of 4-5 square meters. m., located in high traffic areas.

The busiest places: shopping centers, auto and railway stations, business centers. It is desirable that these be the first floors of the building, where traditionally the highest traffic. The higher the floor of the location of such a point, the lower its revenue and profitability.

The most attractive audience for selling coffee to go are students, business people, young families, visitors to lawyers and notaries. The main thing is that the main client be a wealthy person, because one cup of coffee costs an average of 150 rubles.

How much money do you need to open a store

To organize a point for the sale of takeaway coffee, you will need to invest about 400,000 rubles. The main investments go to the purchase of a sales counter, an information board with a menu, a bar refrigerator, a coffee machine, autonomous water supply and cash equipment.

Some costs will also be associated with the payment of a deposit for the rental of the premises. Among the additional expenses: a uniform for staff, a coin box, badges, a knock-box and consumables (coffee, sugar, cream, milk, disposable tableware, napkins). The average revenue of a take-away coffee outlet, with a good location, is 150,000 rubles. per month.

Of these, the profit is at least 30%. The payback of such a business, according to various estimates, ranges from 8 to 12 months.

2. Coffee machines (vending).

Perhaps the most common coffee business is networking. coffee machines. Coffee machines are attractive because they provide automatic sales, without the participation of the seller. This results in significant cost savings.

If 10-15 years ago, the Russian consumer was reluctant to buy drinks in "coffee pots", today coffee sales in coffee machines are very high and grow from year to year. The most successful places for the location of the coffee machine are business centers, shopping centers, large enterprises(with a staff of 100 people), car services, car washes, banks, universities, auto and railway stations, airports. So, a coffee machine located in an average shopping center can sell up to 100 cups of coffee per day for 25 rubles. each.

The monthly revenue of such a machine is 75 thousand rubles, of which the profit (minus rent, consumables and the salary of the operator) is 35 - 40 thousand rubles. And that's just from one machine. The most successful entrepreneurs have a network of 10, 20 or more similar coffee machines.

The main pitfall of such a business is high competition and difficulties in finding a profitable place. The most profitable places in many large cities have long been occupied. Also, there are difficulties with solving rental issues, especially with premises in state structures.

3. "Coffee on wheels." What do you need for an auto coffee shop?

An interesting idea for making money on coffee is the organization mobile coffee shop. A car equipped with a coffee style and selling a delicious drink is actually a win-win option in the coffee business. After all, you are not tied to a specific place and can sell coffee where it is bought most often.

For example, any fair or city day celebrations become a profitable day for the mega mobile coffee shop. You can stop at a taxi rank, near a major university or market. Any high-traffic area with the possibility of parking a car is a potential place for big sales coffee and related products (pastries, hot dogs, lemonade, ice cream).

Mobile coffee houses can be made on the basis of any roomy car, mini-vein or minibus. Most often, Citroen Berlingo, Peugeot Partner, Fiat Doblo, Ford Transit Connect, Renault Kangoo, Volkswagen Caddy, Toyota BB, Nissan Cube and Daihatsu Hi Jet are converted to coffee on wheels.

As for investments, buying a car, depending on the condition of the car (new or used), will cost an average of 700,000 rubles. Re-equipment for coffee style will require another 400,000 rubles. You will need to install and provide in the car:

• Electricity and water supply
• Equipment for preparing and serving coffee, hot dogs and draft drinks
• Arrange the walls, ceiling and floor. Install desktop module
• Design, styling and appearance

Part of the costs will go to the re-registration of documents in the traffic police, in connection with changes in the design of the vehicle.

What OKVED to indicate when registering a coffee business

According to OKVED classification activity belongs to the section of public catering. 56.30.10 - drinks service, i.e. coffee. For vending, vending machines, recommended group 52.63 - Other retail outside the shops. To sell coffee from wheels - your OKVED code is 56.10.22.

What documents are needed to open

Registration of an individual entrepreneur requires: a passport, an application for state registration, a receipt for payment of state duty, a copy of the TIN certificate (if not, they will assign a TIN during registration).

Taxation system

Either simplified taxation (USNO) or a single tax on imputed income - UTII.

Permissions

Takeaway trade:

• certification of catering products in accordance with Federal Law No. 184-FZ of December 27, 2002;
• SES approval - SanPiN 2.3.2. 1078-01 - about security food products and SanPiN 2.3.6. 1079-01 - on catering, manufacturing requirements, etc.;
• since OKVED classifies the remote sale of coffee as a public catering, you must comply with the requirements of GOST regarding your type of trade (GOST R 50762-2007).

Implementation via machines:

• certificates for equipment (taken from the manufacturer) and all ingredients (from the supplier);
• This business is not licensed.
• Sanknizhki will be needed for workers servicing the machines.

Sales "off the wheel":

• SES permission, the same as when selling take-out coffee;
• certificates of conformity for equipment, contracts for disposal and cleaning;
• permission from the fire department (for this you need a copy of the registration certificate for the van);
• an application for the placement of a temporary trade object (MAFA) to the district administration of the territory where you are going to trade;
• if you intend to carry out activities on the roadway, you must submit an application to the Service highways, where to mark the place, terms of trade and so on.

Professional business plans on the topic:

• Coffee and tea shop business plan (46 sheets) - DOWNLOAD ⬇
• Coffee machine business plan (42 sheets) - DOWNLOAD ⬇
• Coffee house business plan (46 sheets) - DOWNLOAD ⬇

Production technology and sales

The preparation of the drink at first glance is not difficult, but it depends on the quality of the grains, grinding and the principles of preparation. Coffee equipment must be professional, a good barista is desirable, competent in coffee varieties, its taste differences, ways to improve the properties of the drink.

The client loves an individual approach and gets used to certain taste qualities of coffee. If it's about coffee machines, then the entire range of drinks presented should always work there. Therefore, it is necessary to monitor the fullness of the components for the preparation of products regularly.

Then the number of potential customers expands from children for chocolate drinks to adults for strong and black coffee. If you are thinking about starting a coffee business, we recommend reading the article " coffee shop business plan". What can you earn without big investments.

You can earn on Avito and other similar services. Find out how and what is better to sell, read this course. It explains in detail and step by step the features of selling goods on the Internet.

More and more people drink coffee, and few people are surprised by a take-away coffee kiosk. But a culture of drink consumption has appeared: now people prefer to drink coffee outside the home and sometimes pay a lot of money for a cup.

Most city dwellers constantly do not have enough time and do not always have the opportunity to visit gourmet coffee shops with good coffee. Therefore, a business model such as “coffee to go” or “coffee to go” has appeared, which allows people to quickly buy their favorite drink for little money.

“Coffee to go” and, in general, selling coffee is a highly profitable business, especially if you have more than one outlet. Today, the range of coffee is very wide, and thanks to competition, wholesalers offer good prices and favorable conditions for different sales volumes.

The price of coffee beans, such as 100% Arabica, from trusted suppliers is an average of 400 UAH (1000 rubles) per kilogram. For one cup of Americano, you need about 7 grams of coffee - as a result, the cost is about 3 UAH (8 rubles) per cup, and they sell it at coffee to go points at a price of 15-20 UAH (45-60 rubles)! (The data is based on anonymous statistics of the Poster POS automation system for the cities of Russia and Ukraine.)

Coffee to go franchise or your own business model?

There are two ways to open such a business: independently or through a franchise. Depending on the choice of the franchisor finished project will cost UAH 70,000–200,000 (150,000–500,000 rubles).

Franchises for Ukraine:

Franchises for Russia:

The franchise package usually includes a ready-made brand book, point design and well-established promotion schemes, as well as its suppliers, technological maps and own drink recipes, advice on business organization and accounting, perhaps even common base customers and loyalty system. Some offer additional training for your staff at working coffee outlets as a bonus.

Of course, the availability of such services from the franchisor depends on the selected package and the terms of the contract. But in any case, in addition to acquiring a franchise, you will have to spend money and time on registering a business, purchasing equipment, initial investments in the first month of operation and working capital.

But you can save on buying a franchise, spend time searching for the necessary information and do everything yourself, having thought through your business model. This approach will take more time and effort, but you can invest more money equipment or rental good place. To help you in this difficult task, we have tried to cover all the most important points of the checklist for a novice owner of a coffee pot in this article.

Choosing a place for coffee

One of the most important points when opening a takeaway coffee shop is choosing a location. When calculating the patency of a place, it should be taken into account that approximately 3 people out of 100 are your potential customers. The greater the flow of people, the higher the revenue, the profitability of the institution and, consequently, the return on initial investment.

The most "fishy" places:

pedestrian crossings;

subway entrances;

public transport stops;

parks, squares, embankments;

areas near educational institutions (universities, colleges, etc.);

shopping centers and large pavilions;

airports, train stations.

To maintain a high turnover of your coffee pot, you need to constantly monitor the dynamics of parameters such as number of checks and .

The number of checks depends on the patency of the place and correct definition target audience. Even despite the high traffic, there may simply not be your potential customers among people.

What documents are needed to open coffee to go

Registration of sole proprietorship (Ukraine), individual entrepreneur (Russia) or LLC

Registration of FLP (IP) is much cheaper, faster and requires the collection of fewer documents. When registering with the tax office, you need to classify the type of your economic activity as "food retail". You must also obtain permission to open a point from the sanitary and epidemiological service, territorial property management authorities and the fire inspectorate.

The entire registration process takes an average of 3 to 4 weeks. If you do not want to solve these issues on your own, you can entrust all the work to a company that collects and prepares documents. It usually takes no more than a week and costs about 2,000 UAH (5,000 rubles).

If you plan to open a coffee shop on the territory of a shopping center, then it will be a little easier for you: you do not need to obtain permission from the fire department and other services. Shopping and business centers have almost all the necessary permits, except for the sanitary and epidemiological station.

Equipment for coffee to go

The most important equipment that you need to buy for a takeaway coffee shop is a coffee machine. The volume of the tank must be at least 8 liters, and the power must be up to 5 kW (this must be taken into account when calculating energy consumption). A smaller coffee machine simply won't be suitable for the required speed and volume of coffee preparation.

For quick work and instructing beginner baristas, it is better to consider devices with minimum set necessary functions. The less additional features, the cheaper and easier the repair of equipment. However, setting up any professional equipment takes a lot of time, and you will also need an experienced person to supervise coffee preparation during start-up and debugging.

Buying equipment for a coffee shop is the most expensive part of a business plan. It is best to trust manufacturers, dealers and service centres which are available in almost all regions: Saeco, Egro 70 Series, Settanta, Nuova Simonelli, CMA, Arctic.

High-quality foreign equipment is very expensive: UAH 60,000–100,000 (150,000–250,000 rubles) or more. But you can always consider the option of buying a used coffee machine and coffee grinder, which will be almost 2 times cheaper. You can also rent coffee equipment or even free of charge from coffee suppliers - subject to the conclusion of an agreement for the purchase of a certain amount of coffee within a year or several years. In addition, they can advise on the purchase of necessary equipment depending on the volume of coffee preparation and quite often help with the repair and maintenance of coffee equipment.

Don't forget about sales stand costs, design of a rented island or kiosk and various little things that are also important for comfortable work points without overlays:

consumables for coffee drinks (milk, toppings and syrups);

snacks, sweets, snacks;

disposable cups, lids, spoons;

bar inventory.

coffee shop menu

The menu in small coffee shops without tables, as a rule, is limited to only a coffee card, if you do not have imported cakes, chocolate or other sweets in your assortment. Coffee and drinks based on it - depending on the season. Sale of coffee provides from 80% of all revenue, the rest - related products, most often various desserts.

To diversify the menu, add positions that not only differ in the way they are prepared (latte, espresso, cappuccino, etc.), but also types and varieties of coffee that will distinguish the drinks in taste. Now it is not enough to present only one type of coffee - in order to stand out from the competition, you need to offer an exclusive in the form of a unique variety or a mixture of different varieties. Don't forget the toppings and spices!

And most importantly - do not be too lazy to arrange a stand for the sale of roasted coffee by weight in branded packages - this is real will increase your average check.

What you need to open coffee to go - the choice of supplier

Coffee quality is the best important factor when choosing a supplier. Be sure to check all certificates for products and production and the conclusions of the sanitary and epidemiological examination. You can read more about choosing a supplier in, in which she answered all the most important questions about choosing coffee suppliers and working with them CEO chain of business coffee shops Coffee Molly Irina Uskova.

Coffee shop staff

The job of a barista is often viewed as temporary. To avoid turnover, you need to think. Most baristas are paid by the hour. According to trud.com, average salary barista in Ukraine - 5000–6000 UAH depending on the city; in million-plus cities they are naturally larger, and in the capital they are the highest. In Russia, salaries are slightly higher, but also differ significantly from region to region - on average, from 25,000 to 35,000 rubles. Usually the shift lasts 10 hours, but if the coffee shop is located in a shopping or business center, then the beginning and end of work coincide with the opening and closing of the center (for example, from 10:00 to 22:00), and then the duration of the shift is 12 hours.

In addition to the rate, you can motivate the barista with a share of sales within 2-3% if the plan is met and all work instructions are followed.

How to open coffee to go from scratch. Financial plan

Concerning investment, then opening a take-away coffee shop is considered a business with little investment. If you choose the most budget options with inexpensive rent and used equipment, then you can meet UAH 100,000 (250,000 rubles), and the maximum is unlikely to be higher than UAH 180,000 (400,000 rubles).

* The cost of rent in shopping centers of large cities in Ukraine and Russia starts from 1000 UAH (2500 rubles) and goes up to 5000 UAH (13 000 rubles) per square meter. The price depends on the location of the shopping center itself, its class and the location of the point inside the shopping center. The average area of ​​a coffee shop is 10 square meters. m.

** The list of purchased equipment includes: bar counter, refrigerator, coffee grinder, water filters, disposable tableware. The volume of purchased coffee depends on the traffic of the place.

Calculation of the cost of coffee to go

Consider the calculation of the cost on the example of a cup of Americano. As we said at the very beginning, at a price of 400 UAH (1000 rubles) per kilogram of coffee, about 120 servings can be made from this raw material - 3 UAH (8 rubles) for each. We also include here the cost of a glass with a lid, a stirrer and sugar - as a result, the cost of the drink will be approximately 7 UAH (18 rubles).

income per day

In the example, we calculate the average income of a take-away coffee outlet based on the average ticket amount and the number of purchases.

Monthly income

To increase profit, you need to increase the average check. Your barista can do this, the main thing is to properly motivate him. We need to sell more desserts, snacks, drink toppings, and encourage customers to order larger drinks.

The number of purchases also needs to be increased, but it is more difficult to do this: here it is already necessary to seriously work on the brand and recognition of your outlets with coffee to go.

It is very important to quickly serve the client: take the order, calculate and serve the drink. If the speed of preparing drinks depends only on the skills of the barista, then everything else can be greatly accelerated if an automation system is installed. For example, to use Poster POS, you will need an ordinary tablet that can easily fit on a stand. A barista places an order with a couple of touches on the screen, prints a receipt for the buyer, and the owner immediately sees this sale on the screen of his smartphone or laptop browser.

Payback point with coffee to go

The cost of drinks - 30-40%.

Profitability of sales - 22%.

Initial investment - UAH 105,000 (267,500 rubles)

Break even - from 2 to 4 months.

Return on investment - from 9 to 12 months.

Risks when opening coffee to go

What are the advantages and disadvantages of such a business? The success of the coffee-to-go business depends most of all on the location of the outlet. A big risk to business profitability is a decrease in traffic. For example, if your coffee shop is located in a shopping center, then the decline could be:

during the holiday season (summer is a rather difficult period for the coffee business: at this time, people prefer to go to nature, to the sea, abroad, and not to walk around shopping centers);

during the holidays (the basis of the target audience is students);

during a crisis in the economy, exchange rate fluctuations, etc. (when the purchasing power of people falls, they less often go to shopping centers for non-essential products).

If your point is located at the entrance to the subway or at a stop, then the traffic depends primarily on the weather. Daily revenue will decrease during snow, rain and severe frosts. People are in a hurry to take shelter from the weather, and not stand at the kiosk waiting for coffee. There is also a decline in summer period, but the profit at this time can be increased in other ways, which we have already described in the article.

Results

"Coffee to go" or mini-coffee shop - profitable business, but you should not count on superprofits. On average, the monthly income from one point rarely exceeds 40,000 UAH (100,000 rubles), and most often it is 20,000–30,000 UAH (40,000–80,000 rubles). It is very good if in the first month you can go to zero, but in the future, with the expansion of the assortment and promotion of the point itself, increasing awareness, you can reach a more worthy profit of 80,000 UAH (140,000 rubles).

Despite the fact that the cost of a cup of coffee is 30-40% of the sale price, the profitability still remains at about 20%. Part of the revenue goes to renting a good place, but thanks to this, you can earn more, so you should not cut costs here.

The first 30-60 cups of coffee sold per day pay off the cost of rent and consumables. And only the following sales will already bring 60-70% of the profit.

To earn more, the owners of "coffee to go" open several points in different parts of the city- firstly, to increase your income and increase brand awareness, and secondly, to compensate for sales declines in different locations. For example, a point in a shopping center brings a stable income on weekends, but shows a rather low efficiency on weekdays, but with a point in a business center, the opposite is true.

Do not forget about the loyalty of your customers: encourage constant purchases, hold promotions: “The fifth coffee as a gift”, “Free waffle with a large cappuccino”, etc.

According to research, in 2017, about 57% of Russians periodically purchased takeaway coffee, and 22% of Russians did it daily. The most active consumers of coffee to go were people from 25 to 44 years old, they accounted for about 49% of drink purchases. Others are also interested in coffee age categories. Such high and stable demand provided opportunities for business development in the "coffee-to-go" format.

Point formats

Business in this segment can be launched in the following formats:

• ordering window,
• kiosk located on the street,
• counter in a shopping or business center,
• seat.

Business Coffee to go pros and cons

On the one hand, such a business is more flexible. Firstly, the assembly of kiosk structures, racks does not require much effort. It is possible to launch a point in a short period of time: for example, the Red Cup network, which has experience in opening enterprises, manages to do this in 14 days. Secondly, the amount of primary costs is several times lower than the launch of a full-scale institution Catering: most of the formats of the takeaway coffee business, namely the ordering window, kiosk and counter, require an area of ​​​​1.5 to 8 m 2 - this significantly reduces the rent. Thirdly, structures can be moved to another, more popular place.

On the other hand, Special attention it is necessary to give the place of the enterprise - the “wrong” place will not be able to provide high traffic. You need to focus on locations close to metro stations, on the way to work, universities. Moreover, there is a lot of competition not only with points in this format, but also with “full-fledged” establishments that sell coffee to go. Such competition dictates its own rules: you need to keep an eye on your opponents, offer a quality product, promotions.

Business profitability Coffee to go

Since most of the formats, namely the order issuing window, kiosk and counter, require an area from 1.5 to 8 m 2, the initial costs for opening a point will be low compared to a full-scale coffee shop. Average check take-away coffee enterprises - from 100 to 150 rubles, and the monthly turnover is from 100 to 800 thousand rubles. The profitability of the point can reach 24-30%. The payback period of business in this segment is from 2 to 12 months.

Do I need a license to operate Coffee to go?

To create a mobile point for the sale of coffee, it is optimal to register a company in the IP format and select a UTII taxation scheme. Such a taxation system will reduce costs due to the small area of ​​​​the enterprise and small numbers personnel. Also, within the framework of UTII, individual entrepreneurs do not need to purchase a cash register, which allows you to print checks on a conventional check printing machine. The monthly tax of a point in the format of a kiosk, counter, occupying from 1.5 to 8 m 2, ranges from 3-5 thousand rubles.

Coffee to go business plan

Opening this business requires the following basic expenses:

Equipment for business Coffee to go

It is necessary to purchase a professional coffee machine - a coffee machine for home is not intended for commercial use due to the small volume of containers for grain, water and waste. The choice of equipment is carried out depending on the number of orders per day. With a good location and, accordingly, high traffic and in large numbers customers are advised to purchase an automatic coffee machine with bean grinding. It will reduce the time of preparation of the order.

How to choose a coffee machine for a cafe

What else to look for when choosing a coffee machine with a large flow of visitors?

• The functionality of the machine is that the more flavors it produces, the more choice the customer has.
• Cup warming option - allows you not to cool the finished portion of the drink.
• Display - will facilitate the maintenance of the barista machine, highlight when you need to clean the device, add water or coffee.
• The function of pre-wetting the beans - will improve the taste properties of coffee.
• Adjusting the degree of grinding (each type of coffee has its own necessary grinding, which maximizes the taste of the drink).

With low traffic, the cost of buying and operating an automatic coffee machine may not be justified, so you should pay attention to a pod or capsule coffee machine. If the machine does not have a coffee grinding function and a separate coffee grinder is purchased, it is recommended to give preference to a coffee grinder with metal burrs: ceramic ones work silently, but their service life is not long.

Business Coffee to go: menu and prices

For successful competition in the segment, it is necessary to provide consumers with high-quality, delicious coffee, as well as follow the latest. The menu of the largest coffee chains includes from 7 to 14 types of hot drinks, cold drinks (smoothies, frappes), pastries (croissants, cakes, buns), additives (marshmallows, syrups, sprinkles) are also provided. A seasonal menu may be provided.

It is also worth thinking about the price at which the products will be offered. A price that is several times higher than that of the closest competitors can reduce the flow of customers or increase requests from them. Too much low price raises questions from customers about the quality of products. Therefore, it is important to set prices according to the “golden mean” principle based on competitive analysis. In 2017, the cost of coffee averaged from 20 to 45 rubles, average price Moscow "espresso" - 123 rubles, "Americano" - 145 rubles, "cappuccino" - 194 rubles, "latte" - 216 rubles.

Open your coffee shop from scratch

The "coffee to go" option is also used by large catering establishments. As of 2017, 35% of consumers buy takeaway coffee at McDonald's, 18% at Shokoladnitsa, and 12% at Starbucks. However, to open such an enterprise, a high amount of investment is required - from 1 million rubles. For example, the initial costs of launching "Shokoladnitsa" range from 10 million rubles.

Business Coffee to go franchise

The largest chains selling coffee to go, as a rule, develop according to the franchising system. Under this form of partnership, companies grant the right to use their business scheme and trademark. In exchange for the secrets of organizing a particular network, the businessman pays dues. Investments to launch a franchise range from 150 thousand to 1.59 million rubles, depending on the format of the enterprise. The lump-sum contribution for the take-away coffee business is from 55 to 370 thousand rubles. Royalties - from 3% to 6% of monthly revenue or a fixed payment from 2.5 thousand rubles.

Brand	Quantity points	Expected payback	Investments	lump sum contribution	Monthly royalty
Coffee Like	301	From 6 months	From 680 thousand rubles.	From 180 thousand roubles.	4,5%
peppy day	172	5 to 8 months	312 thousand rubles / 490 thousand rubles / 950 thousand rubles	100 thousand rubles	0
Go!Coffee	>110		150 thousand rubles / 160 thousand rubles / 250 thousand rubles	55/ 160/ 250 thousand rubles	2.5 thousand rubles
red cup	53	3 to 6 months	490 thousand rubles		10 thousand rubles
COFFEE MAKE		4 to 12 months	350 thousand rubles		6%
COFFEE AND THE CITY	>50	From 8 months	Kiosk - 1.5 million rubles / Room module - RUB 1.37 million/ Coffee bar with boarding places - 1.59 million rubles	370 thousand rubles	6%
take & wake	23	3 to 6 months	From 560 to 700 thousand rubles	200 thousand rubles - Moscow/ 100 thousand rubles - other cities	3%

As you know, I worked in Cian. Cyan is the largest website for renting and selling real estate in Russia. When you have a treasury of diamonds at hand, you constantly willy-nilly look at these sparkling pebbles from afar or close.

Over the weekend, I got a hobby - I spent hours leafing through the pages of the site and studying offers for renting and buying real estate from all categories: from grandmother's sheds on Sadovoye to commercial space and ready-made businesses.

Once I was lucky - I saw an advertisement for the sale of small pavilions in a business center under construction on Baumanskaya. The price was suspiciously low for such a chic place and unspeakably high for my wallet, because I just bought myself a new building, which I am currently renovating.

I called a friend: “Denis, buy a room. Let's open a coffee shop there. Office plankton drinks coffee all the time, the cost of a glass of slurry is 12-18 rubles, they sell for 150 and more. Think for yourself, this is a goldmine! And he took and bought.

They decided that I put my mind, strength and activity. Denis is money.

Before that, I had never had offline businesses, but I read the cool book “Business as a Game” from the creators of Mosigra (this book is definitely the fastest and most fun way to learn about the main stones when opening something offline) and thought that nothing there is no complicated.

I came up with the concept: “Coffee different countries peace", . And I thought that in my coffee point there would be all the most beautiful and, yep, craft.

The first thing that bothered me was that a coffee shop needed equipment, and I had no idea what kind. I didn't want to buy the wrong thing and waste my money. Therefore, I decided that I needed a consultant for the purchase of equipment. Barista manager. I posted job ads on several sites, wrote who I needed, with what experience and competencies. People started calling. I weeded out twenty people at the stage of the first calls, negotiations to send me a resume and an interview. I invited eight people to the office of Denis's company, talked and realized that you can't make coffee with such people. One seemed reasonable. Said he worked at large companies, he opened the network. His name was Eugene. In fact, Eugene was given carte blanche to create an ideal workplace for himself.

I won’t go into details, I’ll just say that in two weeks it turned out that Evgeny’s entire work experience was a fiction, and the only thing he was capable of was googling and sending me pages of sections of sites with equipment with the words “choose a coffee machine here” . In short, we broke up. And I decided to go the other way. And I signed up for a three-hour master class with a title like “how to open a coffee shop”, where I learned everything that I needed (now I can conduct such myself).

Here are some useful things from there:
- you can not buy any equipment at all, but rent it from a tea and coffee company (provided that you become their hostage and then buy only their products. Which, in general, is not bad and allows you to save a lot at the start),
— the best coffee machines and coffee grinders are made in Italy. But for a coffee grinder it is unprincipled and you can take any.
- all magazines (for SanPin inspections, etc.) and consumer corners can be bought as a ready-made kit on the Internet, from there you can invite people to fill in and check this rubbish necessary for the state. For the first three years, no one has the right to check you at all, you are considered a coffee startup, but in Russia everyone wanted to shit on the ban on taking fees from a novice entrepreneur, so they will come to you as soon as they find out about your existence.
- coffee that is roasted in Russia (buying beans in Brazil and other countries suitable for this) is shit, but such beans are fresher than imported ones. Since only a month must pass after roasting for the beans to be considered fresh and of high quality,
- real Arabica, which is so valued in Europe, is not very popular in Russia. Since it is not so tasty and rich smells and gives sourness. Therefore, for us, Arabica is badlyated with Robusta (it is cheaper, but it smells awesome) - in different proportions, starting from 15 percent of Robusta and reaching up to 30.
- almost everyone buys desserts and other buns frozen, at special food factories, in coffee houses they only warm up and add syrups.
A lot of little things, a la: all the strong coffee smells in coffee shops are created by special flavors from spray cans, Starbucks and others sin with this. Or about which coffee shops use high-quality coffee and cool coffee machines (DoubleBee, McDuck) or search for it by country, bring it and roast it (DoubleBee). The fact that the carob coffee machine gives the best settings for the taste of coffee (Craft coffee houses), and the automatic machine (McDuck) reduces the preparation time.

After the master class, I had complete clarity on the equipment in my head. I decided to buy it (I don’t like to depend on anyone and be in any bondage). And in a week I bought everything I needed: a coffee machine, a coffee grinder, a small refrigerator for milk and perishable food (you can take any cheap, unprincipled one), a cash register (now everything must be fiscal, with an Internet connection to transfer data to the tax office. It is MANDATORY necessary register and verify). Agreed on a boiler for hot water (for tea and other drinks). And installed a CCTV camera to monitor the process.

I ordered a furniture rack in Bryansk (cheaper, but the mentality there is peculiar - they moved the deadlines for the readiness of the rack 3 times and postponed the delivery 2 times, and then I had to redo something), and I drew the sketch myself, crawling around the room with a tape measure (it should be taken into account all the nuances of arranging the equipment to make it convenient, and little things like the length of the cords of the machines). It should be noted that here you need to have at least general idea about the work of a barista, because an inconveniently placed coffee machine reduces the speed of the process several times, increases the loss of coffee (was spilled, spilled) and aroma (it took a long time to carry the horn from the coffee grinder to the coffee machine) and is reflected in the mood of coffee point customers hurrying about their business.

Then I began to look for a supplier of coffee and tea and found the simply amazing company TeaCo. When they tell me now that in Russia there are no well-performing companies with great service, approach to clients and clear logistics of all processes, I cite them as an example - THERE IS. They are really very cool and it was an unreal thrill to work with them! Firstly, they hold free master classes on proper coffee brewing. I went to it and in 2 hours I learned how to brew coffee on a carob coffee machine, learned everything about the types and varieties of coffee, won a lot of test bags with grains (learning takes place in the form of a game and competitions), chose the types of tea I needed. And agreed to rent a boiler. And that they will set up my coffee grinder and coffee machine for the optimal coffee preparation modes (the taste of the drink, and the aroma, and its saturation depend on the size of the particles when grinding the beans). The correct energy consumption and service life depend on the settings of the coffee machine. Secondly, they sell really cool raw materials. Thirdly, as a bonus to the coffee they bought, they gave me tea pairs. good design and sold portioned sugar at a significant discount (however, if you ask tea and coffee companies for a discount, they ALWAYS give it either in money or in the necessary small things).

Properly brew coffee on a cone like this:
With quick and clear movements, the horn is substituted for the coffee grinder (it works automatically when the lever is pressed), at the same time water is poured into the coffee machine (it must be placed next to the coffee grinder), then the horn is inserted into the coffee machine and boiling water passes through the grinding for no more than 15-30 seconds. I see now that many do not pour boiling water, pouring not very hot water from the pipes of the coffee machine into your cup - the taste of the drink suffers. If you drink coffee with milk and syrups, then this can be neglected - you will not feel the nuances of taste.

I started looking for a barista.
Did it like this - all adequate telephone conversation invited to a coffee shop, asked about the experience and told the conditions, and then asked to “treat the security guards of the business center with coffee.” My simple request led some to a stupor. They stood and looked at me with an expression of “What? Are you out of your mind?” or “What? How to do it?". We said goodbye to such people, I needed a sweet, smiling and courageous person who would establish contact with people and sell easily and cheerfully (it is repeat customers that make up the backbone of coffee points revenue). Some didn’t like the work schedule (I wanted to open early to catch those who just came to work) or the conditions (they wanted to receive more than the average price for a barista in the market (40 tyr per month)).

Then I found the girl Lisa. She said that she was studying, but she was going to “solve this issue”, that she really needed a job, and then approached the guards and kindly asked what kind of coffee they wanted. I cooked it properly and gave it to them with a smile. I rejoiced.

Lisa was delighted that everything was ready for work. She said that she was ready to go out right tomorrow and start working, that she was glad that everything was new (equipment), excellent (conditions) and good (everything else, including me).

Lisa wrote down my second number and said that she would add it to WhatsApp in the evening, on the eve of going to work, she came with me to the subway and said “see you tomorrow, Ekaterina.”
And for tomorrow, first I turned off all the phones and did not answer messages in WhatsApp. Then I read the WhatsApp and did not respond to SMS. I was worried that Lisa suddenly fell ill, slipped or twisted her leg. There is such ice on the street (we opened a year ago). Right wow! Something happened to Lisa. But no. Lisa read the messages and was silent. Lisa never called back or answered.
I decided that I needed to change my approach again. Freaked out. And she scammed a smiling and talkative barista from another establishment.

With him, we bought the missing little things (rubber mat for the cone, ice cream spoons, Monin syrups, household chemicals, everything else) and opened. Two months later, we went into profit, and then I went about other things, transferring control of the coffee shop to Denis completely.

What I took away from this experience:
1. Brewing coffee in small coffee pots is profitable, but the marginality of the business as a whole is not very high (from 100 to 300 tyr per month).
2. Revenue VERY strongly depends on the location and traffic (read the book “Business as a Game”, there is more about choosing a location).
3. It is better to own the premises. If you buy it at the construction stage of a business center, then at the end you get real estate that costs about 2 times higher than the original one. But there is a risk that the BC will not be fully occupied, then the passability will be very different from the desired one.
4. Any business center has Management Company, and the degree of her fucked up need to know right away. For example, they will not let you do repairs normally (only at an inconvenient time, they will not help with disconnecting and connecting communications), they will put high tariffs on the Internet, they will prohibit branding your own premises to your taste, they will give a low total voltage to the power grid or they will not let you supply water and divert the drain. Or they will rent out the next room to someone who wants to become your competitor (here it’s good to evaluate the degree of fucked upness of a person who shoves his coffee pot over the wall from you, but this is impossible).
5. People must be searched carefully and their adequacy must be checked immediately, and skills - albeit in an impromptu, but “in the field”.
6. Worth going to master classes on general issues and on brewing coffee, brewing and choosing tea. This is very useful, and will facilitate the search for staff in the future.
7. It is better to agree on shares with a partner immediately and document it in as much detail as possible (what is not written is not there). Think over Plan B right away - if things don’t work out, then everyone’s efforts will cost so much.
8. Offline business is a pain, but the experience is interesting. Maybe I'll do it again sometime.
9. At work, in any business, . Save your nerves, time and money. It is checked up repeatedly in different situations and employment.
10. Interesting ideas and dreams of an ideal design and concept can actually be shattered by the physical dimensions of the room and the surrounding reality. And in general, it's not always bad.
11. The barista is very fond of cheating your money, not breaking the check (this will set you up before the tax audit), or buying cups on their own (accounting is kept on them, other methods are unreliable). Therefore, glasses need to be branded and clearly counted.
12. The margins of tea and other drinks are higher, but they are bought much less often than coffee.

If you have any questions - ask, I will answer, I will supplement the post. It was not possible to write about everything at once.

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