Selling services through automated systems called vending. In our country, coffee, snack products, chocolate, carbonated drinks are sold through vending - these products are popular with the population. Coffee drink makers are installed in crowded places, such as supermarkets or business centers, so that employees and customers can have a cup of aromatic coffee at any time.

To sell hardware coffee, you need to purchase or rent a machine. When renting a coffee machine, you will have to comply with the terms of the contract, purchase expendable materials from a certain manufacturer, the prices for which are often inflated. If the entrepreneur does not know the throughput of the trading place and is not sure how the drink will be sold, it is better to rent the device.

Installing your own machine is more cost-effective. You can choose any supplier of goods, refusing to purchase branded coffee, which will reduce the cost of each cup of drink sold. Imported devices purchased in Germany, Spain or Italy are highly reliable, so most entrepreneurs give preference to them. But they have a significant disadvantage - this is a high price, which is prohibitive for start-up entrepreneurs. Therefore, when starting a vending business, businessmen purchase used European devices or analogues from China or Korea.

To attract regular customers it is important that the machine prepares delicious coffee. The device, placed in a passageway, monthly requires about 20 kg of consumables, 300 liters of water, plastic or paper cups. To attract loyal customers, it is desirable that all the ingredients are of high quality, and the coffee is brewed with excellent taste characteristics.

Required documents and choice of tax system

If a businessman has purchased one or more coffee machines and is going to service them on his own, it is more profitable to register his activity as an individual entrepreneur. When the business goes uphill and there is a need to hire staff, it is advisable to open a limited liability company.

An entrepreneur who has opened an individual entrepreneur or LLC has several options for choosing a taxation system:

1. Simplified system: 6% of turnover
2. Simplified system: 15% income minus expenses
3. Imputed tax on vending machines

If an entrepreneur cannot confirm his expenses and income (there is no cash register installed on the machine), the choice of the first taxation option is optimal. When it is possible to confirm all expenses and incomes, the second scheme will do. And the choice of an imputed tax will be beneficial only when the company or entrepreneur achieves significant profits or the amount of the imputed tax on the machine turns out to be less than a percentage of turnover.

How to choose a place to install the device?

Places with high traffic and a waiting area that is constantly filled with people are suitable for installing a coffee machine. For example, to install a coffee machine, a railway and bus station, a public transport stop, a car service, a shopping center, a clinic, an institute hall or an administration hall are suitable.

The shopping center is the perfect place for vending machines

If a passable place is chosen, queues may line up to the device. Under such conditions, it is important that the machine prepares drinks quickly while maintaining the same taste characteristics of the coffee. In a good location, the machine prepares 80-100 cups of coffee per day, bringing income to the business owner in the amount of 30-50% of the cost of the drink. With low sales volumes, the owner's profit is noticeably lower - 10-20% of the price of a glass of coffee.

To place the machine in the selected room, you must agree with its administration on the lease of 1 meter of space and the protection of the coffee machine.

Maintenance of the coffee machine

To ensure the smooth operation of the coffee machine, it must be filled with coffee raw materials, repaired and withdraw money. At the initial stage of the project, the machine is serviced daily: they check the operation of all mechanisms, the supply of ingredients, and clean it of dust and dirt. Over time, the frequency of visits is reduced to once every two days, and then the consumables are changed once every three days.

On average, a service specialist visits an average of ten points of sale per day, checks the condition of the machine, and collects proceeds in small bills and coins.

Consumable Requirements

In order for the machine to prepare delicious coffee, it is better to purchase high quality ingredients. Even if a glass of drink costs 5-10 rubles more, delicious coffee will attract a significant number of customers.

Consumables that need to be replenished regularly:

• Various compositions of coffee.
• Granulated sugar.
• Dry cream in granules.
• Water.
• Plastic or paper cups.
• Sugar mixers.

Most coffee machines do not need to connect water - it is poured into the machine. It is better to pour purified water. Some entrepreneurs try to save money by pouring tap water, which greatly spoils the taste of drinks. Consumables are purchased in special stores where they sell raw materials for vending - you cannot pour ordinary coffee into the machine.

How to choose a device?

Experienced businessmen came to the conclusion that for the vending business to be profitable, it is necessary to rent / purchase and maintain at least 5 coffee machines. First, you should rent one device and evaluate its performance. After that, several more coffee machines are installed in passable places, without waiting for the payback of the first machine.

Also, experts do not recommend purchasing used machines for people who do not have experience in their repair and adjustment. The new device will be under warranty, and the used coffee machine will have to be repaired on its own. On average, a coffee machine becomes profitable after a year of operation.

Possible risks and business prospects

The first thing a novice entrepreneur should be wary of is property damage by hooligans. To minimize these risks, the devices should be placed inside a protected area. If a decision is made to install an outdoor coffee machine, it can be insured against damage and damage.

The place where the coffee machine is installed may not be crowded enough. If within 2-3 months the device did not become profitable, move it to another place.

It is believed that a coffee machine brings more income if you install a snack machine next to it: chocolate bars, cookies, nuts, sweets. A person will drink coffee, and at the same time have a snack.

Offer customers a large selection of coffee drinks - so everyone can find their favorite

Despite the saturation of the market today, many educational institutions or office premises do not have coffee machines installed. If residents of megacities are accustomed to the presence of such devices in crowded places, residents of the regions have only recently tasted and fell in love with hardware coffee, so regional vending has good potential for development.

Cost calculation and payback forecast

To deal with the cost of placing the device, you need to make calculations. The cost of one new device, depending on the characteristics, ranges from 200–250, used - from 60 to 200, rent of a coffee machine - 1.5–3 thousand rubles. per month. The price of renting a square space in the lobby of an office building or a shopping center is from 1 to 10 thousand rubles, the cost of ingredients is 5-10 thousand rubles. If at first you service the device yourself, you can save on wages service personnel.

Table: start-up costs

For the vending business to bring stable profit, the following conditions must be met:

• The cost of 1 coffee drink should not exceed 10–13 rubles.
• The cost of a finished cup of coffee should be at least 30-40 rubles, i.e., the trade margin for one serving should be 20 rubles or more.
• It is necessary that at least 20–30 servings of the drink be sold per day, and preferably from 50 pcs.

Based on the given data, the calculation of possible income is carried out. If we take the minimum profitability indicators (20 drinks per day and a price of 30 rubles), the daily revenue should be at least 600 rubles, of which 200 rubles. - only the cost of drinks. Monthly income from one coffee machine should be 30 * 600 = 18 thousand rubles. and more. With small sales volumes, additional costs (rent, raw materials) can be kept at a low level within 10-15 thousand rubles, and already in the first months of installing the device, you can get even a small (3-8 thousand rubles), but stable profit .

Table: pros and cons of organizing a vending business in Moscow and the regions

	Moscow, Saint Petersburg	Regions
pros	Lots of crowded places; The popularity of coffee machines among residents; The high level of salaries high demand for coffee; Large trading margin; Many organizations selling and servicing coffee machines; Easy to buy consumables.	Growing popularity of coffee machines; Cheap rent; Low competition; Few coffee machines, great potential for business development.
Minuses	Expensive rent; High level of competition; Risks of raider seizures.	Small salaries, demand for coffee is lower than in megacities; Lack of points of sale of coffee machines, service; Nowhere to buy consumables; A small trade margin at the same cost price.

This business plan is a practical implementation of the idea profitable enterprise at the expense of vending-type coffee machines - their installation at public points of use of coffee machines, maintenance and replenishment.

A bit of history

Between entrepreneurs in Russia (the beginning of the 21st century), a business environment began to emerge, which developed rapidly through the introduction of a market scheme, the reorganization of economic structures from state to private ownership. Entrepreneurs and managers began to introduce the practices of Western countries into business practices. Traditions such as drinking coffee during work, business meetings, meetings have become an integral external attribute. This opened up a modern page in the field of B2B business and consumer products.

Nowadays, coffee machines are very popular and necessary. They can be seen in retail, commercial outlets, on the territory of railway stations, in higher educational institutions, business centers or on the street. Over time, the consumption of "coffee on the go" began to move from the business area to the household. Coffe take away has long been a commonplace in big cities. In small regions, this is only in its infancy.

In the United States of America, the money side of the office coffee vending (OCS) industry is currently $4.6 billion in one year, which is approximately $14 per person/year. On our page, we suggest that you familiarize yourself with alternative business ideas that are based on the use of coffee machines.

Brief summary of the project and its business plan

The presented business plan involves the establishment of a profitable vending network of coffee machines for the sale of warming drinks in areas with little competition and promising promotion of the coffee service.

At this stage, we see a picture of insufficient saturation of the coffee market with vending companies. Therefore, it is profitable and practical to keep one network of coffee machines in the region. Profitability in work is based on the quantity, quality and needs of consumers, in a social approach to each client.

In passable places with a large number of people and a predominant percentage of young people, class B devices are installed that offer a low cost of drinks due to the use of instant coffee and a large supply of liquid (there is enough water for 600 servings!). In this case, the profitability is calculated by the large turnover of the sale of drinks.

In places where the visit is small, but there are more regular customers and gourmets, it is advantageous to install class A machines that have a fashionable design, a large amount of water, and work with exquisite types of coffee beans. Profitability in this case is calculated by the higher price of drinks.

Introductory information

1. Field of activity: sale of coffee drinks through vending machines.
2. Form of ownership for business: own entrepreneur.
3. Form of taxation: taxation in a simplified form.
4. Tax accounting: on your own, using the My Business Internet resource.
5. Geographical location: city N with 240,000 inhabitants.
6. The number of operating machines in the network is 10 pieces with future expansion.
7. Menu of coffee machines: coffee beans and instant, cocoa drinks, hot chocolate, cappuccino and mochachino, milk, black and green tea, lemon. Apparatuses of the series, And also contain broth and cooling drinks.
8. Business plan task: calculation of profitability and expediency of investments in the creation and expansion of coffee machines.

Estimated characteristics of the sales market

In city N, the market for the provision of services using vending devices is not busy, it is developing, not oversaturated with competitors, while correct staging highly profitable work. The provision of coffee drinks by vending machines is successful start to promote related business areas: snack devices, massage chairs, other devices for the sale of services and products.

General picture of the future consumer: students, employees, customers of offices and retail outlets, business environment. The main buyers are people aged 20 to 40, mostly men.

The most suitable places for the sale of drinks:

1. all types of higher and secondary educational institutions(institutes, schools, vocational schools, etc.);
2. information and educational centers, libraries;
3. business centers, shopping and entertainment establishments;
4. cinemas and other types of theatres;
5. walk-through manufacturing enterprises, factories and factories;
6. markets, automobile stations, railway stations, exhibitions;
7. state institutions;
8. car washes and service stations;
9. hotel, motel, hotel complexes, etc.

Marketers conducted a study between employees and clients of retail and office establishments regarding the market load with vending machines. Result - 87% of retail establishments were ready to open additional services for employees and customers of the facility, 68% agreed to use coffee machines on a daily basis.

AT this moment the fullness of the market of coffee machines in the city of N - 20% of the maximum number.

Capital investments

Business objectives

The correct setting of a business includes the careful execution of such tasks:

• adjustment of the network of coffee devices (in the beginning of 10 pieces);
• identification of specific suppliers of high quality raw materials;
• organization of service personnel of 1 or 2 employees;
• achievement of income in the amount of 180,000 rubles / 1 month, and in the future to reach the level of 70-100,000 rubles / 1 month;
• after two years, reach the payback level and cover the cost of purchasing equipment during the warranty period;
• gaining experience in building a vending network to expand and develop the vending sector;
• conducting marketing market analysis and creating preferred consumer content;
• establishing mutually beneficial relationships between employees and customers of the facility.

Characteristics of coffee devices

The formation of a network of coffee machines will be organized on the basis of the latest equipment for trade from the world's leading manufacturers. The selection of machines is made depending on the capacity of consumed portions and the average output between various types devices.

Two types of coffee machines were chosen for work:

Series, A

These are expensive ROSSO TOUCH machines, which have an exquisite design and the ability to pour coffee bean drinks.

Characteristics:

• power consumption - 1.3 kW;
• maximum productivity - 600 portions;
• voltage for uninterrupted operation - 220-230V;
• dimensions - 1830*600*700 mm;
• built-in touch monitor with 22 inches;
• preparation of cooling drinks and sale of snacks;
• there is a money terminal for payment by money cards.

Serie B

An inexpensive type of LEI 400PP coffee machines with a large volume of portions, having the function of simultaneously preparing several types of coffee drinks, tea by mixing boiling water and components.

Characteristics:

• power consumption - 1.8–2.2 kW;
• maximum productivity - 500 portions;
• voltage for uninterrupted operation - 230 V;
• dimensions - 1630*744*620 mm;
• 13 buttons for mode selection.

The presented types of devices operate uninterruptedly from two to five days, the operational and filling frequency of service is from 13 to 15 times / 1 month.

Maintenance of coffee machines includes diagnostics of technical details, maintenance of appearance, collection, cleaning, addition, adjustment of the hardware menu, filling in water, necessary ingredients. To analyze sales data, the built-in computer provides the necessary information. The term of operation of the machine is about 10 years. Warranty - 24 months.

In the coffee vending machines section, you can find information about other types of coffee vending machines.

State

The business plan for vending machines involves 2 staff units:

1. The project manager (manager) arranges contracts, makes purchases. He can also be a business owner.
2. A technical employee maintains coffee machines. Must have technical knowledge, have a driver's license and a car, know the city impeccably.

Quantitative risk analysis of the project:

1. Technical or vandal breakdowns are the most frequent in the operation of coffee machines. From this downtime can last from 3 hours to one day. Downtime losses range from 240 to 700 rubles. Another 1,500 rubles are needed to restore the machine to working capacity. As a result, the shortage indicator can be from 2000 to 2500 rubles. per month.
2. Fall from seasonal demand brings loss of profit up to 38%. Reducing the risk through the relocation of the machine will cost the company up to 800 rubles. for the device. In the end, for 6 pieces of series B machines for 3 months of summer, you can miss up to 16,000 rubles.

Competition

AT given time there are approximately 55 vending machines in N city. 70% of them have the appearance of outdoor options, built into anti-vandal cages.

Locations: stations, markets, public stops, areas near educational institutions, stadiums, medical facilities.

Characteristic defects of working devices: poor appearance, irrelevant drinks menu.

Advantages of own network over competitors: attractive design of vending machines, large and high-quality assortment of drinks offered, good raw materials from leading manufacturers.

Ideal device location:

1. series, A: organs state power, commercial and office buildings, taxation institutions, cinemas and other theaters, car dealerships, leading universities;
2. series B: checkpoints of all types of enterprises (factories, plants, etc.), car washes, hospitals, libraries.

Marketing policy

Marketing management includes an analysis of the financial solvency of buyers. The most efficient and expensive machines are set for the wealthy category of society and people of high social status.

The price in such devices is set 50% higher than in devices of the B series, which are focused on the average consumer and offer a range of inexpensive drinks made from cheap components (for example, instant coffee). This section of machines will give you the opportunity to get gross income from series B machines and marginal income from series A machines.

The choice of the location of retail outlets is made using geographical and marketing analysis and the calculation of the patency of the selected place, on average, at least 1,500 people / 1 hour for one day.

Popularization of the vending business in a variety of media is inappropriate. The most effective advertising is the very placement of the coffee machine, as well as a lot of pillars and stretch marks, navigation and Additional Information presented on signboards, aromamarketing.

Another aspect of popularizing the image of the company for the maintenance of the presented devices: clothing technical worker must have a corporate look, a certain color and logo. The employee must work with gloves, look slim, confident and clean.

When signing an agreement with the landlord, additionally predetermine coffe-relax - an equipped place where you can sit with a mug of your chosen drink, read a newspaper or magazine, and just chat with a friend or loved one.

Separately, for the purpose of marketing, payment cards are used for regular customers, with conditional discounts for the use of A-series machines.

Calculation of the cost, the final price of drinks and additional products

Type of drink	Glass with a stick	Drink	Milk	Sugar	Exit gr.	Total	Price with markup
Espresso	0.12 RUB	3 rub	—	0,16	60 ml	3.28 RUB	12 rub
Americano	0.12 RUB	3 rub	0,25	0,32	150 ml	3.69 RUB	14 rub
Cappuccino	0.12 RUB	3 rub	0,2	0,32	180 ml	3.64 RUB	14 rub
Mocachino	0.12 RUB	6 rub	0,2	0,32	180 ml	6.64 RUB	24 rub
Hot chocolate	0.12 RUB	6 rub	—	0,32	180 ml	6.44 RUB	22 rub
Tea	0.12 RUB	1.8 rub	—	0,32	180 ml	2.24 RUB	8 rub
Bouillon	0.12 RUB	3.2 rub	—	—	200 ml	RUB 3.32	12 rub
Cold tea	0.12 RUB	1.8 rub	—	0,32	180 ml	2.24 RUB	8 rub
Glissé coffee	0.12 RUB	5 rub	0,2	0,16	180 ml	$5.48	20 rub
Milk shake	0.12 RUB	—	2.25 RUB	0.32 RUB	180 ml	2.69 RUB	10 rub
Milk	—	—	—	—	20 ml	0.25 RUB	0.9 rub
Sugar	—	—	—	—	5 gr	0.16 RUB	0.6 rub
Lemon	—	—	—	—	5 gr	0.3 rub	1 rub

The 250% mark-up includes the cost of consumables, the cost of maintenance, administration.

The cost of the drink is about 3.1 rubles.

The price of a check with a 250% wrap is an average of 11.2 rubles.

To achieve the plan of 180,000 rubles / 1 month, you need to sell 16,000 servings / 1 month. This comes out to 1600 servings per machine with a capacity of approximately 540 glasses.

The price of one load of the necessary raw materials is 1700 rubles. If we add to this transport, utility and administrative costs and payments, then the cost will rise to 2000 rubles. As a result, the enterprise will pay 60 thousand rubles for 3 loads for 10 cars per month.

To guarantee the sale of up to 1600 servings / 1 month from one machine, at least 1300–1500 people / 1 hour are needed near the coffee machine.

The structure of costs according to the content of the project:

There is an option to use income to pay off debt investments in the amount of 1,756,000 rubles. In this case, the payback of the project will take place in 23.7 months. This coincides with the manufacturer's warranty term.

In the case of differentiated profit, its structure will look like this:

In this situation, the payback of the project will take place in 32.5 months, but the company will concentrate 330,000 rubles. in the investment development fund.

Alternate Perspectives:

1. Increase in the vending network.
2. The use of other vending options: massage chairs, hygiene products, vending machines selling small stationery and more.
3. Establishment, expansion and improvement of "coffee islands" in the most visited places.

Schedule and start time

	January	February	March	April	Total:
IP registration	5000				5000
Search and selection of equipment suppliers	1000	1000			2000
Search and selection of suppliers of raw materials, conclusion of contracts	1000	1000			2000
Search and training of an employee		3000			3000
Rent and equipment of office space (1-2 workplaces) and warehouse		35000			35000
Analysis of competitors and identification of average price trends		8000			8000
Conducting geomarketing research for the locations of vending machines		25000	5000		30000
Order and manufacture of advertising pillars and signs, installation			30000	6000	36000
Purchase of inventory			75000		75000
Procurement and installation of equipment				1530000	1530000
Launch of the project
Total:	7000	73000	110000	1536000	1726000

Conclusion

Since the competition in city N is low, there is a high opportunity to build a successful and profitable business through the vending machine system. Only on the sale of hot and cold drinks you can earn up to 74,000 rubles. after reaching the payback, which in short term comes 23 months after the start of the project.

Main organizational issues requiring attention:

1. purchase of high-quality equipment with a portion size of 500 pieces or less. Guarantee period must be at least two years;
2. proper organization of the activities of a technical officer;
3. cooperation only with reliable suppliers of high quality products;
4. The main criterion for the profit of a vending network is the right marketing and the choice of a place for the project. The latter should be carried out only according to the data of geomarketing analysis, quantitative and qualitative analytics, including human movement.

Raising profits and payback is possible due to the following criteria:

1. raising the cost markup from 250% to 300%;
2. reduction of expenditure transactions due to bulk purchases of products or affiliate program with suppliers of products - from 60,000 rubles / month to 50,000 rubles / month;
3. increase in turnover as a result of the installation of devices in the most frequently visited points for a potential buyer.

It is possible to reduce investment deposits through a one-time purchase of coffee machines (10 units worth 1 million 526 thousand rubles). Even if there is a 10% discount, the investment is reduced by 153,000 rubles, and the payback period is reduced to 2 months.

additional information

In order to raise the level of profitability, coffee machines are recommended to be installed in combination with snack devices, for example, a coffee machine and a pizza machine.

As you can see, the business associated with coffee vending is very promising, it quickly pays off. It can be expanded by attracting related consumer segments. In addition, it can be argued that this type of activity will always be popular and profitable, since daily human needs play the main role here.

* Calculations use average data for Russia

Starting investments:

350 000 ₽ (2 machines)

Revenue:

80 000 ₽ (2 machines)

Net profit:

30 000 ₽ (2 machines)

Payback period:

Coffee machines are the most popular vending trend; they occupy about 65% of the total market. In this article, we will analyze the main points of the business from choosing a place to equipping machines with online cash registers.

Coffee vending is one of the most popular types of vending trade. Hot drinks vending machines work without a salesperson, and if properly chosen, they bring a steady income and can pay off in a year of work. To organize such a business, you will need a minimum capital and a personal car to service the machines.

But, despite the outward simplicity, the coffee business requires a lot of attention, especially at the initial stage. To organize a vending trade, you need to find an area, select equipment, solve the problem of maintenance and repair, and ensure regular purchase of ingredients. To turn vending into real business you must create a network of at least four devices - then you can count on high incomes.

Therefore, before starting active steps to start a vending trade, you need to draw up a business plan: analyze the market, evaluate placements, calculate the amount of planned income and expenses.

Let's take a closer look at how to open a coffee vending.

Market analysis

First of all, you need to evaluate all the advantages and disadvantages of the business. This will allow you to make a decision to open and foresee what difficulties you will face. The advantages of vending are provided by automated trading, which helps to save significantly. But the main drawback is due to the fact that the success of a business is largely determined by the location. Moreover, in this case, not only the passability of the point is taken into account, but also the possibility of round-the-clock work, the presence of security. For example, if you place the device in a shopping center, then you will solve the problem of vandalism, but the point will work according to the schedule of the shopping center. And the location near the station is more risky, although it will allow you to work around the clock.

Advantages and disadvantages of coffee vending trade

Advantages	Flaws
does not require big investments; ease of maintenance; no need to hire staff - the entrepreneur himself will be able to serve the business, spending several hours a week on it; installation area less than 1 sq.m.; margin on the goods is about 300%; can be combined with other business options; possible round the clock work schedule;	high competition; it is difficult to find the right place for the machine; technological risk: the machine may simply break down, which will entail high costs; the vending machine can be hacked or damaged; high cost of delivery of ingredients to the regions of Russia

According to statistics, the vending market is growing by an average of 20% annually. Today, more than 60 thousand devices throughout Russia make up a market of 3-4 billion rubles. But the market is developing unevenly: 75% of vending machines are located in large cities, and the regions are still empty. So there is still space to be found in this business. Russian market there is room to grow. If in our country there are 600 people per device, then in the USA this figure is 35, and in Western Europe– 110. Conclusion: in the coming years, the vending market will grow rapidly.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

Coffee machines are the most popular vending trend; they occupy about 65% of the total market. This is due to three factors: speed, availability, low price.

the vending format is very suitable for selling coffee;

coffee from vending machines is cheaper than in public catering;

coffee machines are very compact, so they can be placed where a cafe cannot.

Coffee machines owe their popularity not only to the development of such a trade format as vending, but also to coffee itself. Every year in Russia, the volume of consumption of this drink is growing. If in 2001 our compatriots consumed 400 g of coffee a year, now this figure is already 1.35 kg. According to social surveys, more than 50% of Russians buy a cup of coffee on their way to work or school. At the same time, 22% of the respondents make daily purchases, and 48% drink coffee in cups once or twice a week.

How to register a business selling coffee

In any business, registration is the first step. For vending the best option will register IP. To do this, you just need to write an application in the prescribed form, attach a receipt for payment of the state duty (800 rubles). It is possible to issue an IP without additional employees. In this case, contributions to the funds will have to pay only for themselves. Type of activity according to OKVED-2: 47.99.2 Activities for the implementation of trade through automatic machines.

After the number of days specified in the notification, you will collect your documents from the tax office (extract from the USRIP). On the same day, it is advisable to write an application for the transition to the selected tax regime. It is recommended to choose UTII (the tax is calculated based on the number of vending machines and the k2 coefficient for the city in which the business is planned). Please note that UTII is not valid in all regions, so you should clarify in advance whether this type of taxation is available in your region.

The choice of taxation system also depends on the location of vending machines: a fixed rate should be chosen if the machines are located in places of high demand (shopping malls, railway stations). If the outlet has a pronounced seasonality of demand or an average level of pedestrian traffic, then it is better to choose a method of taxation that depends on profit (STS 6%). Pre-calculate both options to determine the appropriate one. After that, you can open a current account (its monthly maintenance will cost about 2,500 rubles).

Many novice vendors are concerned about the question - do I need to obtain any permits, licenses from regulatory authorities? Rospotrebnadzor is quite loyal to vending. Therefore, there is no need to notify the territorial bodies of Rospotrebnadzor about the beginning entrepreneurial activity. However, you should take into account that Rospotrebnadzor has the right to carry out planned and unscheduled checks your organization. To avoid claims from regulatory authorities, each vending company must have:

a medical book for the employee who will service the vending machine;

certificates for machines (provided by the manufacturer or seller) and certificates for goods, ingredients (provided by the supplier);

a lease agreement for a place for a vending machine;

program production control and monthly reports on program performance;

order on responsible persons for compliance with the requirements of sanitary norms and rules, and the implementation of the above program.

How to choose a place for a coffee machine

Choosing a suitable place for vending trade is one of the most important and difficult stages of opening. The volume of sales depends on the successful location. To find such a place, the entrepreneur must carefully analyze all potential points for installing the machine. Keep in mind that most of the "fish places" in large cities will be occupied - malls, train stations, etc. The benefit of this location is obvious, but the analysis of various places will help to find at least good options. If you fail to take the "fish" place, then bet on the quality of the products: offer unusual varieties of coffee, original recipes, and a variety of assortment.

When selecting a platform for the machine, consider the following requirements:

proximity to public places with high pedestrian traffic: shopping and office centers, railway stations, service stations, universities, etc.;

the presence of an outlet;

required area 1 sq.m.

The average cost of renting such a point is 3-4 thousand rubles. Some shopping centers may charge a higher fee - from 6 thousand and above. By the way, it is real to find a place for coffee machines among public institutions. Tenders for the placement of coffee machines are published on the Rostender website (rostender.info).

At the first meeting with the owner of the site, experienced operators are advised to bring an image of a coffee machine in this interior, having previously photographed the place. This will clearly show that the device really occupies a small area and organically fits into the environment. Other helpful tips negotiating with landlords regarding installation vending machines can be read here.

Ready-made ideas for your business

In the lease agreement, it is desirable to prescribe all the conditions for cooperation: the amount of rent, guarantees, obligations of the parties, the degree of responsibility, payment of other expenses. Discuss the possibility of including energy costs in the rent (they will average 1,000 rubles per month).

How to choose a coffee machine

Coffee machines differ by country of manufacture, raw materials used and performance. Experts advise to study the offer using the Internet and Moscow professional exhibitions, for example "Vending-Expo".

Most vendors advise buying European coffee machines. German, Italian and Spanish coffee machines need repair less often than Chinese or Korean ones. From an aesthetic point of view, the "Europeans" are more attractive: they are ergonomic, fit better into a modern interior. But the cost of European machines is quite high compared to the same Korean or Chinese counterparts. Thus, a new machine running on freeze-dried coffee, Jofemar Coffeemar (Spain), costs 230 thousand rubles, and its Korean analogue SMC costs 130 thousand rubles.

You can save money and buy a used European coffee machine. By sanitary standards, maximum terms operation of the device in Europe - seven years, although in fact it is still quite functional. The equipment is sold to countries “without an age limit”. So you can buy a coffee machine with a 70% discount.

Ready-made ideas for your business

When choosing a coffee machine, you should clearly understand your business model. The vending equipment market offers many options for vending machines with different functions. There are machines that can prepare a maximum of 8 drinks, and there are more advanced versions for 12-15 drinks. The machines also differ in the raw materials used: some work on instant coffee, others on capsules, and others are equipped with coffee grinders and allow the use of coffee beans. There are also combined machines that combine the functions of coffee and snack. Of course, the cost of equipment varies significantly depending on the performance, functions and type of raw materials that are used.

Important point! When choosing a device, you must take into account the requirements of the law. Since 2013, GOST R 51303-2013 has been approved, which obliges owners of vending machines to install cash equipment. And from 2018, vending machines must be equipped with online cash registers and send checks to the tax office. Therefore, it is not recommended to buy used equipment that cannot be adapted to modern requirements. At the stage of choosing a machine, check whether it is possible to modify the terminal. Then you need to buy an online cash register and connect the cash register to the device. The cash desk needs to be registered with the tax office and sign an agreement with the OFD in order to transfer all checks to it.

How to connect the online cash register to the device? With the change in legislation, work with checks has been simplified - now it is not necessary to print them. It is enough to connect an automatic device to the terminal that generates and sends electronic receipts via SMS or e-mail. email. Automatic online cash registers join the machines that were produced in 2003 - and yet there are such terminals and devices that cannot be connected to cash registers. Keep this in mind when choosing a coffee machine.

How much will the online checkout cost?

Fiscal accumulator - 6-15 thousand rubles. Those who work on the simplified tax system or UTII will have to change it every 3 years;

OFD services - 3 thousand rubles per year;

Automatic device for settlements (online cash desk) - 4-13 thousand rubles;

SIM-card with 3G (for sending electronic checks) - 100 rubles. per month.

Printer for printing checks (optional) - 10 thousand rubles.

What equipment is suitable for terminals and vending machines? Models of cash registers are included in the register of the Federal Tax Service. For vending, devices whose names end in “FA” are suitable.

Thus, choose the equipment that suits your budget and all requirements. Even in such a narrow niche, there are options for the concept. You can sell instant economy coffee or a drink brewed with freshly ground coffee. Accordingly, prices and target audience will be different.

Ready-made ideas for your business

Having decided on the place and equipment, it is necessary to install coffee machines. Installation work takes a little time and is carried out by the company that sold you the equipment.

What ingredients are needed for a coffee machine

The assortment of coffee is formed based on the installation location and target audience. For example, in office and shopping centers, consumers are focused on higher quality, so it is better to install machines with freshly ground coffee there. But in universities it is more expedient to place coffee machines with instant drinks. And it's not just that instant coffee is cheaper. It cooks faster, and it is important for students to have time to buy coffee in a short break. This is beneficial for you too. Judge for yourself: instant coffee is prepared in 20 seconds, and from freshly ground beans - 50 seconds. Then, in a 10-minute break, the instant coffee machine will be able to "sell" 30 cups, and the second - only 12 cups. This example clearly shows that it is necessary to plan in advance the key parameters of the business.

Now let's move on to the purchase of raw materials.

The main consumables for coffee machines are coffee (grain or instant), sugar, cream, chocolate. All this can be purchased from one supplier. Experienced vendors advise purchasing ingredients from European brands: the Danish company Eurogran, the Dutch ICS, the Italian Ristoria, or the domestic Golden Domes, Andrey and Co.). The average coffee machine consumes 20 kg of the “total ingredient” every month, costing about 400 rubles. per kg, i.e. 8000 rubles.

In addition, you need to buy bottled water. One unit requires about 300 liters of water per month (costs - 2000 rubles). Please note that water for coffee machines must be of the same company. If the water hardness level changes, the machine may malfunction.

You also need cups: volume 165 ml, packs of 100 pieces, price - 170 rubles. Stirrers: 100 pieces for 40 rubles. The average coffee sales volume is 60 cups per day. Accordingly, 18 packs of cups and plastic stirrers will have to be purchased per month. The total cost of consumables will be about 2500 rubles. Add to this the cost of sugar, milk and other - another 2500 rubles. Thus, the monthly cost of raw materials will amount to 15,000 rubles.

Please note that all food products must be certified. The vendor provides the certificates.

How to calculate the cost

Before setting a price for coffee, you need to calculate the cost. The cost of a 0.2 liter cup consists of the following:

coffee, 12 g - 5 rubles;

milk, 60 ml - 5 rubles;

water, 120 ml - 1.5 rubles;

sugar - 1 rub.;

glass and stirrer - 2 rubles.

In total, the cost of 1 cup of coffee (volume 0.2 l) is 14.5 rubles. The selling price is 40-60 rubles a glass. That is, the markup on coffee will be 200-300%.

How to advertise coffee vending

You must clearly understand who your target audience is. It depends on where the vending machines are located:

Universities - students, young people aged 18-25;

Stations - men and women with low and middle income;

Shopping centers- families with an average level of income;

Business centers - office workers.

Focusing on the target audience, you can set prices and create a trade offer. Understanding who your consumer is is not a marketing tool, but it largely determines the level of sales. If your offer meets the interests and needs of the audience, then the trade will go well. Otherwise, even the best offer will not be appreciated.

The main way to advertise a coffee machine is to place it in the right place. You need to choose retail outlets based on the results of geomarketing research. Pedestrian traffic must be at least 1.5 thousand people per hour during daylight hours. Please note that pedestrian traffic is not the most important characteristic for outlet. 2 thousand people per hour can pass by the coffee machine, of which only 10 people will buy coffee (because your target audience will not be among them). And a coffee machine installed in an office with 50 employees will earn more because all 50 employees will buy coffee.

In general, it must be admitted: marketing for vending machines is very specific, and each advertising tool needs to be adapted to specific conditions.

For example, it is effective for vending outdoor advertising, aimed at visually highlighting the outlet. For this, they use: pillars, streamers, signboards, aromamarketing, i.e. attracting customers with scent. The aroma of coffee in itself stimulates sales because it awakens the appetite. Practice shows that 80% unconsciously focus on the smell. The coffee machine itself is unlikely to smell of coffee, so you will have to use a special flavor based on gel cartridges. To do this, an aroma device is installed on the outer wall of the machine. The aroma is heard within a radius of 1-5 meters and can attract people who have not paid attention to the coffee machine itself. This technique can increase sales by 15%.

Another way to attract attention is branding your machine. This is done not only to catch the eye of a passer-by with a bright sign, but also to increase the recognition of the coffee machine. For branding, it is enough to order a sticker film in the printing house or paint the surface of graffiti. But keep in mind that in this case you deprive yourself of the opportunity to rent out the advertising space.

How to maintain a vending machine

There is nothing difficult in the maintenance of coffee machines. Any person can cope with this - even those who combine the vending business with other activities. In a week you will spend only a couple of hours on maintenance. It consists in changing ingredients and utensils, as well as in withdrawing money. It is recommended to check the machine 3 times a week. If the bill acceptor is full, the machine will simply stop accepting money. An entrepreneur can easily handle the maintenance of 1-4 machines on his own. When expanding the network of vending machines, it is better to hire an assistant who will service the equipment.

How much can you earn from coffee vending

The average turnover of a coffee machine is 30-50 thousand rubles. per month. That is, you have to sell 40 cups a day. And this is quite real. Of course, such a volume of sales will not appear from the first day of installation, but such points are quickly gaining momentum; advantageous location and spontaneous purchases help.

An additional source of income can be advertising on cups and panels of coffee machines. The cost of advertising on the side of the machine is about 4,000 rubles per month, and on the front panel - 750 rubles per month. If you rent out advertising space for six months, you can earn almost 30,000 rubles extra.

How much does it cost to open a coffee vending

Experienced vendors advise installing several coffee machines at once in different places. So you can compare which site works more efficiently. A beginner should install at least 2 coffee machines, and then focus on creating a whole network with several points around the city. Thus, you will have to spend about 300 thousand rubles only on coffee machines. Almost 90% of your budget will go to equipment. The rest of the amount will have to be spent on obtaining permits, paying rent for the first month and purchasing raw materials. The table shows the approximate costs for each item.

Initial investment to open a coffee vending business

	NAME	AMOUNT, RUB.
	Coffee machines (2 pcs.)
	Business registration
	Purchase of raw materials
	Rent for 1 month of work
	Other (unforeseen) expenses

To open a coffee vending, you need to invest 350 thousand rubles.

In addition to the initial investment, plan monthly expenses, because they determine the net profit. The table shows an approximate calculation of fixed costs.

Fixed costs of coffee vending

	NAME	AMOUNT IN MONTH, RUB
	Rent
	Communal payments
	Depreciation
	Ingredient costs
	UTII tax

Initial investment - 350 thousand rubles

Revenue from 2 machines - 80 thousand rubles per month

Cost of sales - 30 thousand rubles per month

UTII tax - 2 thousand rubles per month

Other expenses - 18 thousand rubles

Net profit from 2 machines - 30 thousand rubles per month

Payback period - 12 months.

As practice shows, the average payback period for identical projects is 1-1.5 years. This indicator is worth focusing on. And if you manage to conclude a lease agreement for advertising space on your coffee machines, you can quickly recoup your investment.

Pitfalls of coffee vending

Vending is a specific business, but its problems are quite common: competition, seasonality, technical breakdowns. Consider each risk in more detail to know how to deal with it.

high level of competition in the market. At the first stage, carefully choose a place, considering not only its attractiveness, but also the presence of competitors nearby. Be an innovator in any direction: use advertising that competitors have not thought of; Offer something that others don't.

seasonality. Coffee is a seasonal drink. Popular in the cold season and completely irrelevant in the summer. Therefore, to maintain demand, you can introduce cold drinks (refreshing tea or milkshake) into the assortment. Of course, consider the capabilities of your equipment. Because not every machine has such functions;

vandalism. The site where the coffee machine is installed is not always secured. Therefore, there is a risk of vandalism. To avoid this problem, try to locate machines in protected areas, supply coffee machines with strong locks and security equipment. It is also recommended to prescribe in the contract with the landlord his liability for damage to property;

technical breakdowns, equipment downtime. Since the business is completely dependent on technology, you need to carefully monitor that it works properly. To do this, regularly monitor the condition of the equipment, ensure the maintenance of the devices and purchase them from quality, trusted manufacturers.

By foreseeing these "pitfalls", you can avoid unnecessary expenses, which means you can earn more.

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Evgeny Smirnov

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# Business ideas

The realities of the vending business in Russia

Coffee and food vending machines will soon appear on suburban electric trains. This suggests that the market is developing and demand is growing.

Article navigation

• Features of the vending coffee business
• Place for a coffee machine: choose the right one
• Coffee machines for business: choosing equipment so you don't regret it later
• Registration and business
• What do coffee machines “fill” with?
• Staff
• Maintenance
• Business plan for making money on coffee machines
• Monthly expenses
• Profit per month on coffee machines
• Payback coffee machine
• Business development for the installation of coffee machines
• How many machines do you need

Among all vending machines, coffee machines stand apart. It is believed that they are the most profitable, and the word "vending" for many is primarily associated with coffee. Such a business seems very simple, but this is not an entirely true statement. Yes, there are not very high risks here, under certain conditions you do not need a large start-up capital, but, as they say, the dog is buried in the details. And there are more than enough such nuances for business on coffee machines.

Features of the vending coffee business

The most important features include:

• Possibility of easy and fast start.
• Opportunity to make a small investment.
• Very large selection of equipment and ingredients.
• Even in large cities, you can find places without competition (although we note that among all the areas of vending, it is coffee that has the most competition).
• No need to look for highly qualified and experienced staff.
• Low seat rental fee. Coffee machines occupy a small area.

These are the features that can be attributed to the positive aspects. But there are also negative (or at best neutral):

• A very strong dependence on a good place, this is what determines the profitability of each coffee machine individually.
• In large cities, there are big companies that do business aggressively, forcing out small competitors. They capture all more or less promising areas for sales.
• Possible equipment damage. Sometimes even deliberate, on the part of competitors. It happens, though rarely.

Also, at the very beginning of the article, we will immediately tell you the most important thing. We will talk about the choice of location and other nuances below, but all this will not matter if you offer a poor quality product. And it depends not only on the machine itself, but also on the ingredients that you buy.

The thing is that often the majority of sales are repeat sales. And if a person really did not like your coffee, he will never make a second purchase. Yes, there is a category of places where customers can be new every day, but the number of such places is very limited. And coffee machines are often located where there are regular visitors (for example, office rooms). That is why for successful business on coffee machines, the product must be very good quality. Maybe not like in a cafe (where the cost is several times higher), but definitely better than regular instant coffee from a can.

Place for a coffee machine: choose the right one

The list of places where coffee machines can bring good profits is long. What matters is that the best places are not those where there is a very high traffic, but those where people linger for a while, albeit a short one:

• transport hubs (stations, airports);
• hospitals;
• gas stations and car washes;
• educational establishments;
• trade and entertainment centers(this includes cinemas);
• business and office buildings;
• canteens of industrial enterprises;
• state institutions.

These are traditional places, but it is always possible to find other options. The main thing is the crowd. Sometimes you can find completely non-obvious places that turn out to be very profitable. For example, you have placed a coffee machine next to a small office building where only fifty people work. But you have such delicious coffee that almost all of these people drink it every day. And the income from one glass is from 20 rubles, so consider it yourself.

If you decide to start a business with coffee machines, then be prepared to experiment. You can do without them, but in this way you run the risk of not finding the most advantageous places. You can always try to put the machine on for a short time and look at the level of sales.

There are the following requirements for a place for a coffee machine:

• the ability to connect to the mains;
• Free access;
• it is highly desirable to install it in a safe place (protects from vandals).

The required area is about one square meter. Most owners of premises are not against additional income and easily agree to the installation of machines, but there are exceptions. They can charge very high prices or refuse to rent out a place for other reasons. You should also be prepared for this.

Places for coffee machines, as well as negotiations with the owners of the premises, it is desirable to carry out before buying machines. Otherwise, it will be like starting to build a house without a plot of land.

How to test a place with minimum cost and maximum accuracy?

It is always better to check the point, and only then conclude a long lease. This is easy to do, but only if the owner of the premises went to meet you halfway. Agree with him on a trial period, which can be paid even in double the amount (in case of failure). It will be much cheaper than signing a lease for several months, and the place will turn out to be bad in the end.

It is very easy to calculate and test a place. Any machine has the ability to collect statistics. The minimum period for testing is a week. Sometimes on certain days sales can be very high, and on other days, vice versa, low. Therefore, seven days is the minimum reasonable period that will allow for objective testing. Putting the machine for more than 14 days does not make sense. If there are no sales, then there won't be any.

After the test, it is necessary to analyze sales statistics and compare them with the specifics of the place. It is easier to explain with specific examples, for this we will make a table.

Day of the week	Office building (number of sales)	car wash
Monday	15	24
Tuesday	36	26
Wednesday	47	29
Thursday	17	28
Friday	14	36
Saturday	3	18
Sunday	2	23

Now let's decrypt the received data. A drop in sales over the weekend in an office building is perfectly logical, but something else should alert us: a sharp drop in sales on Thursday and Friday. What does this mean? Most likely, people tried coffee, but they didn’t like it, which is why we can see a drop in sales. It is also possible that the price was too high. In this case, it is desirable to conduct a survey and identify the real reason.

Everything is more even in the car wash, with the exception of a completely logical drop in sales on Saturday. There can be no questions here: the place is suitable and successful. But even here you can talk with the staff and find out what kind of feedback customers have left.

Coffee machines for business: choosing equipment so you don't regret it later

The cost of coffee machines is from 40 to 500 thousand rubles. The average price for a new and good coffee machine is 200-240 thousand rubles. It is often recommended to buy used or cheap Chinese-made equipment, but this is a bad idea for obvious reasons. However, here the decision must be made independently, if there is only enough money for used coffee machines, then you can buy them too.

The difference in the cost of devices is caused by the following reasons:

• machine quality;
• assortment of drinks;
• menu type, screen presence;
• Payment Methods.

Also, modern coffee machines can be equipped with additional useful features. For example, the ability to remove all data from it (remaining ingredients, etc.) remotely via the Internet.

It is difficult to give specific advice on choosing equipment; here, focus on your own financial capabilities, as well as what you want to get as a result. However, there are three points to pay attention to:

• Possibility of service maintenance, as well as the availability of a service center near you. If the coffee machine breaks down, it will be very expensive to transport it thousands of kilometers. This question needs to be clarified before buying, especially when it comes to new models.
• Warranty period, the possibility of warranty service on the spot.
• The maximum load of ingredients can be important if you don't plan on serving them very often.

If you want to buy an old model, we recommend that you search the Internet for reviews (of course, not on the websites of companies that sell coffee machines). Sometimes you can find very useful information, which will make you refuse to buy one model in favor of another.

Registration and business

The optimal form of business registration on coffee machines is IP. The taxation system is the simplified tax system or UTII, or the patent system. OKVED code: 47.99.2 (this is new code which appeared in 2016).

Other permits and licenses are not required, but keep in mind that according to the rules, people who service machines are required to have a health book. It may also require permission from the SES and the fulfillment of a number of conditions if the equipment is connected to the water supply, but such models are practically not found in Russia.

What do coffee machines “fill” with?

The coffee machine uses the following ingredients and consumables:

• Coffee. Usually ground, or in grains. Soluble is almost never found.
• Different types of tea (by the way, buying a coffee machine that does not have the ability to make tea is very unreasonable).
• Cocoa and hot chocolate.
• Sugar.
• Milk and cream (in dry or granulated form).
• Water.
• Cups and spoons for stirring.

You don’t need to invent anything: all the ingredients are sold especially for coffee machines, you need to buy them. They are not quite the same as those sold in regular stores. In particular, they dissolve faster, absorb moisture worse. Ideally, find a permanent supplier and work only with him.

You determine the dosage yourself, but usually it is about seven grams of coffee per glass. With each machine you must be given detailed instructions setting and dosage recommendations.

Water is collected from springs or tap water is used, but it must be filtered. Do not forget that bad water can adversely affect the taste. It must be clean and without the slightest content of impurities.

Staff

High qualifications from the staff are not required, although a person must be able to carry out simple repairs right on the spot. But that comes down to training. Each machine comes with all the necessary instructions, which tell about the elimination of the most common problems. Most often, these are problems with software or minor breakdowns (hose came off, etc.), which are easy to fix on your own.

With a small number of coffee machines, you can not hire staff at all, but you must be ready to work for your business seven days a week. A rather controversial option, but with 2-3 machines, hiring staff will be really superfluous. Set the salary based on the realities of your city.

Maintenance

One person per day can serve from 10 to 15 coffee machines, it all depends on how far they are from each other. The frequency of service depends on the number of ingredients that can be loaded and the number of sales. On average, this is three days, but sometimes you have to do maintenance every day.

Since you have to carry not only consumables, but also water, you will need a car. By the way, during the preparation of a business plan and cost planning, this is very often forgotten, and it is not mentioned on other sites, but a car is really required. At least light. You can solve the issue in two ways:

• Hire employees only with their own car (and reimburse them for their gas costs).
• Buy a used and inexpensive car, which will be comparable in value (or even cheaper) to one coffee machine.

We already wrote about breakdowns above. It is also necessary to periodically wash coffee machines and carry out preventive maintenance (all this is in the technical documentation). Money is taken out once a week. You can do it yourself, or you can trust your employees. We have one comment about this.

On the one hand, in modern coffee machines it is possible to collect all the statistics on money, which makes theft problematic. No, of course they can steal (if they get the money themselves), but it will be difficult to go unpunished. On the other hand, coins must always be left in the machines for change, which makes petty theft possible, which cannot be immediately detected. Therefore, once a month, a complete inventory is carried out.

Business plan for making money on coffee machines

A vending business with coffee machines does not require complex and fundamental research however some planning is needed. At a minimum, you need to determine a list of promising places, study competitors, find ingredient suppliers, and determine optimal prices.

Monthly expenses

Monthly expenses include:

• rent;
• consumables and ingredients;
• staff salaries.

This is what money will have to be spent on without fail. There may be additional costs, such as those associated with repairs, but these cannot be planned.

Also, at the stage of planning expenses in your business plan for coffee vending, you need to determine the cost of each position in the machine. This is very easy to do if you know the consumption and prices of the ingredients.

Profit per month on coffee machines

Monthly profit cannot be predicted, but at a minimum, you can calculate the break-even point for each machine individually and for the entire business as a whole. Suppose the cost of one position is on average 5 rubles, and average price- 30 rubles. You have five coffee machines, monthly expenses:

• salary for one employee: 20 thousand rubles;
• rental fee: 15 thousand rubles.

Now we divide 35,000 (20,000 + 15,000) by 25 (30 rubles - 5 rubles) and get 1,400. Thus, 1,400 sales is a break-even point, and everything above is a profit. By simple calculations, you can find out that each coffee machine should have 9.3 sales daily.

Payback coffee machine

Here the calculations are exactly the same, but you need to add the cost of the equipment, after which you will get the right numbers. In general, the payback in this business is usually about a year, sometimes a little more, sometimes a little less, but you need to focus on 12 months. Let's take a look at our example.

Your devices cost 600 thousand rubles. For them to pay off in one year, you need to sell another 24,000 cups of coffee or tea. And this is another 13.1 glasses per day for each machine. Thus, we get 13.1 + 9.3 = 22.4 glasses to be sold daily, which will allow us to return the initial investment within 12 months and start making a profit.

Business development for the installation of coffee machines

The business is very good because it is easy to scale. Have free funds appeared and you have found another promising place? You can buy a machine in one day, install it and it will start to make a profit. In this sense, it is difficult to find another such business.

However, the market still has a certain capacity. The difficulty lies in the fact that it is difficult to determine the potential number of consumers. Even impossible. In one city with a population of 100,000, 50 coffee machines may be successfully operating, while in another city with the same population, 25 may not be profitable. This happens even within the same city (everything is good in one area, everything is bad in another, while the flow of people is approximately the same).

If you see that some coffee machines are not profitable, then you should start looking for other places for them. In such cases, you should not wait, the situation in practice never changes. Or you can try lowering the prices. Business development on coffee machines is a constant search for new places, price optimization or assortment expansion.

How many machines do you need

And here it is very difficult to give specific recommendations. Simply because no market research has been conducted in Russia, so there is no data for analysis. You should start from the ratio of the number of promising places for the installation of coffee machines and financial opportunities. If there is money, then you can try to capture all the suitable places until competitors appear.

It all depends on what monthly income you plan to reach. If this is more than 100 thousand rubles, then even in a very good place to get such an amount from one machine is unrealistic. From two it is still possible, but only if the places are really very good.

In different regions of Russia, the situation is different, but it is believed that a profit of 25 thousand per month from one machine is already a very good result. You can focus on this figure, but we repeat, it is impossible in practice to predict the profitability of a particular place. This can only be determined by experience.

Vending is trading with vending machines. The use of vending machines proved to be such a profitable business that more and more goods began to be sold in this way. True, as it turned out, not every product, despite low costs, pays off. The most profitable direction of vending was the coffee machine.

The sale of coffee and tea using coffee machines is so profitable that in in public places even small towns can be seen at once for several of these machines. Vending trade has a number of advantages compared to other types of trade:

• low entry threshold. Even a small capital within 100 thousand rubles is enough to start;
• the coffee machine occupies a small area. For installation, a space of 1 square meter is sufficient. m. The coffee machine can be installed even in a small corridor. This makes it possible to significantly save on rent;
• no need to hire sellers and pay them a salary. The entire process of preparation and serving is performed by the machine;
• savings on advertising;
• the coffee machine can be rearranged to any other place if the previous location turned out to be unprofitable;
• high profitability and fast return on investment.

Vending coffee machines have one significant drawback. They can be hacked. Most often, it is the fear of losing revenue from the actions of intruders that prevents many entrepreneurs from starting this type of business. But if you install them in a protected area, then there will be no reason for concern.

The profit from the installed coffee machine largely depends on its location. In sparsely populated places, in sparsely visited buildings, the revenue will be very small. It will hardly be enough to pay rent, tax deductions and the purchase of fillers (coffee, tea, cream, etc.). Therefore, the choice of a trading place should be treated with particular scrupulousness. At the planning stage, they study statistical data, use personal experience and observations. The most advantageous places for installing coffee machines are:

• airports and railway stations and railway stations;
• polyclinics;
• higher and secondary specialized educational institutions;
• shopping centers and shops;
• office centers;
• parking lots and car parks;
• bazaars;
• gas stations;
• any premises in which there is a large turnover or congestion of people.

All of the above objects have already developed conditions for fierce competition. To get the maximum profit, just putting the machine with coffee is not enough. It should have many features so that the buyer has plenty to choose from, and a convenient control panel. You can try to squeeze out competitors by installing several coffee vending machines at once in a profitable area, but for this you need to have more funds than a novice businessman can afford.

Coffee machine and snack machine

How to influence work efficiency

It is profitable to sell coffee on vending machines, but only on the condition that economic factors were taken into account when opening a business. The level of entrepreneurial risk is determined. An analysis of the work of competitors was carried out. The break-even level was calculated and minimum price per unit of goods. The volume of the market is determined.

Despite some features, this is the same business as any other. The problems that an entrepreneur will face are exactly the same as in ordinary trading behind the counter. Only it will depend not on the behavior of the seller, but on the state of technology. If the apparatus does not work, it runs out of materials, then the businessman will suffer losses due to repairs and downtime. To prevent this from happening, you should check the condition of the coffee machine at least once every 2-3 days.

Timely checking and comparing prices will help increase competitiveness. If competitors have reduced prices, then the only way to keep the market is to set the same, even lower. Provided that this step does not lead to a loss. If this is not possible, you should change the location of the device.

Next to the coffee machine, you can put a table and (or) a bench. In some cases, this improves efficiency better than lowering prices, but only works when the competitor's machine is significantly further away.

Choice of coffee machine

For a novice businessman, the main selection criterion is most often the price. The price depends not only on the functionality of the device, but also on the brand, country of origin and date of manufacture. A novice entrepreneur can purchase a coffee machine for a business that has already been in operation. It costs less than a new one. Often this is an outdated model, but for a start it can fit. But if funds allow, it is better to purchase a new one. When buying, consider the following factors:

• is there in your city or area service center maintenance of the selected coffee machine for business;
• how completed. Is there an anti-burglary system installed on it and, accordingly, can it be installed on the street or is it suitable only for protected premises;
• availability of warranty and post-warranty service;
• functionality. A wide range of drinks and prices will help to satisfy the preferences of different customers, thereby increasing the efficiency of using the machine;
• maximum possible loading of the device: the number of cups of coffee can be dispensed by the selected machine without refueling.

Buying a new and expensive coffee machine for business is often more profitable than buying an old but cheap one. The new one performs more functions, works faster and without failures. There is virtually no risk of downtime due to a breakdown. This means he can sell more drinks per day.

Fillers for coffee machines

The coffee vending machine is installed in a building visited every day by the same people. The main task of an entrepreneur is to make them his regular customers. If coffee from one machine is tasty, but not from another, then people will buy more often from the first one. Therefore, vending machine coffee and other products must be of high quality. Before signing a supply agreement, try drinks made from the supplier's components, but not from samplers. You can try drinks from competitors. If the taste suits you, feel free to draw up a contract.

For filling use such components as:

• powdered coffee (instant or grain);
• tea drinks;
• filtered water.
• cocoa;
• powdered milk and cream.

These components differ in form and processing technology from the usual ones. For vending machines, coffee is roasted and ground in such a way that during the entire period of storage, grains of sand or granules could not cake, lose their taste and aroma. In addition to fillings, you will also need paper or plastic cups and stirring sticks made specifically for vending machines.

Company registration

You can start a business on coffee machines only after registering as individual entrepreneur. During registration, a businessman will be offered several taxation options to choose from. It is more profitable to use the simplified tax system or UTII. Accounting for such systems is easier, taxes are lower.

No license is required to operate a coffee machine business. But there should be quality certificates. In case employees of Rospotrebnadzor or buyers demand to see these documents. Certificates can be obtained from suppliers of fillings for coffee machines.

Expenses and income

First you need to find out how much the coffee machine costs and calculate the approximate costs for fillers, materials and maintenance. On average, the price of coffee machines for business ranges from 90 to 350 thousand rubles and depends on many factors. A used machine gun can be bought for 40-60 thousand rubles. Although these devices are cheaper, they can be expensive to maintain. For obvious reasons, it is better not to take them. Usually they have already worked out their resource and often fail. The coffee machine is idle for several hours and days. As a result, the businessman receives less profit.

Therefore, it is better to buy new coffee machines. This does not make the business any less profitable. The payback period may only increase, but it will last longer, and the cost of repairs and maintenance will be minimal. It costs an average of about 150-160 thousand.

How profitable coffee machines as a business can only be assessed after the calculations of costs and receipts have been made:

1. the price for a cup of coffee for the buyer is 26-35 rubles;
2. consumption per unit of production - 6-15 rubles;
3. profit from the sale of a unit of production on average - 15-20 rubles;
4. the average number of units sold per day is 55-100 units (depending on the location);
5. Accordingly, the gross profit per day is from 800 to 2000 rubles or from 23000 to 60000 rubles. per month.

In addition to the cost of purchasing components, i.e. variable costs, there are also constants, we will calculate:

• payment for electricity - 2-3 thousand rubles per month;
• payment of rent for the premises - from 2000 to 25000 rubles. (it all depends on the region and district) per month;
• depreciation - 8000-30000 r. per year (500-600 rubles per month).

From the above expense, it can be seen that the profitability will average 23,000-25,000 rubles per month. This level can be achieved with the right choice of location and inexpensive rent. This combination rarely works on the first try. You may have to change the location of the device several times.

The coffee machine does not require much space

Payback of the coffee machine

The payback of a coffee machine usually occurs within 1-2 years, depending on how well the place was chosen, the level of competition and the cost of purchasing equipment and materials. At the same time, the coffee machine gives a profit per month from about 20 to 120 thousand rubles. Income will be stable for a number of years. As you can see, coffee machines are a profitable business.

The main source of risks, strange as it may sound, may be the head public building or the owner of the store where the coffee machine is located. Since a lot depends on the right place, it is likely that the owner of the outlet will want to install the coffee machine for the business himself, and not rent out the place.

Selling coffee using coffee machines is a profitable business that pays off quickly and does not require large initial investments.