Kitchen on wheels what documents are needed. All the features of opening fast food on wheels. Step by step plan to open a fast food on wheels

17.11.2019

Consumers, as you know, are greedy for new types of satisfaction of their needs. One of them was a cafe on wheels - this is a cheap and relatively fast payback way to create profitable business. Such cafes have appeared in almost every city, but the niche is still ready for new establishments. It is not difficult to open it - the main thing is to have a competent business plan for a cafe on wheels at hand.

Summary

Why are cafes on wheels so popular with aspiring entrepreneurs? The relevance of this business lies in its mobility. You will not know such problems as an unfavorable location and low traffic, which becomes a reason for the excitement of the owners of stationary cafes. On weekdays, you can be near business and student centers, at intersections and in parks, on weekends you can move to entertainment areas, on holidays you can be close to the crowd.

True, these advantages of business can only be used in cities with a population of 500,000 or more. In cities, it is simply pointless to open less. But even in large cities with a large number of tidbits, do not rush to be everywhere. Your customer base needs to build up, so choose one to three neighborhoods and settle there, and if the flow of customers decreases, try to feed people in other places. And do not forget about the seasonality of this business - in this regard, it is worth developing separate menus for warm and cold times, but there will be fewer buyers in winter in any case.

Cafe on wheels services: cooking, serving and delivering food, serving private and municipal events.

Stages of preparation for the work of a cafe on wheels:

Development of the concept of the institution, writing a plan (you can use our example of a business plan), market analysis, determining the relevance of the institution, choosing the main points for trading.
Selection and equipment of transport.
Selection of equipment suppliers and its purchase.
Registration of a cafe on wheels and obtaining the necessary permits.
Conducting an advertising campaign.
Hiring and training workers.

The target audience

The audience of the cafe on wheels includes the core of the middle class and the least wealthy part of it. He wants delicious ready-made food from a cafe, but in a stationary institution, the mark-up for dishes is high or he simply does not want to sit there. It is also worth focusing on young people, especially students and schoolchildren. The demand for a cafe on wheels appears among that part of the population that is constantly on the move and in business. She has to snack on the go - there is no time for a full meal in a stationary institution. Yes, lunch is more expensive.

A food delivery service of this level has no analogues in every city. Even in comparison with budget canteens and supermarkets with ready meals, a cafe on wheels wins. It is closer, and a small line moves quickly to fresh air. Often casual passers-by or those who went out for a smoke break become visitors to a cafe on wheels, so the design of the van should be attractive.

Opening instructions

Before dealing with the practical issues of opening, a businessman will have to deal with paperwork. Cafés on wheels have a special relationship with legislation. On the one hand, no one can say that the point of sale is in the wrong place, because it is not stationary. On the other hand, any public catering enterprise must be connected to the sewerage and water supply, so in some cities the administration simply will not allow you to open a cafe on wheels. But, if there are other such establishments in your city, then there is a way to open your own cafe. If not, check this point with the administration.

The order of work is as follows:

Choose the legal form and taxation system. IP on the USN is best suited.
Your OKVED code is 56.10.22.
Obtain the appropriate permit for your activity.
Get permission from the SEC. To do this, you need certificates of conformity for equipment, contracts for disposal and cleaning.
Get permission from the fire department. You will need a copy of the registration certificate for the van.
Sign a contract with a supplier.

You need to be prepared for ground problems. Somewhere, like in Moscow, entrepreneurs buy permission to use land for several months. And there are no guarantees that you will extend it later. Hence the problem with obtaining a loan.

Menu development

First of all, you need to decide whether your establishment will buy ready-to-heat dishes from a stationary cafe or restaurant or cook food simpler on the spot. In the first case, there will be more choice, and fewer competitors. But the ready-made menu comes to you already with an extra charge, so it will be possible to raise income only by a chain of cafes on wheels. And the buyer does not expect intricate options from the van.

It is better to have your menu include snacks and drinks, if possible, main courses. You can specialize in one type of food - shawarma, hot dogs, pizza - or offer a wide range of treats up to 6 courses, as well as their variations. More than that, the tiny van kitchen can't handle it. Yes, and the qualification of the cook must be high in order to know and skillfully prepare a dozen different dishes. As snacks, you can offer sandwiches and sandwiches, pastries and sweets, fast food and dishes of national cuisines.

Choose drinks according to the season: in winter - hot and spicy, in summer - refreshing. But always leave popular ones on the menu, excluding alcohol (your cafe will not be suitable for selling it in terms of the size of the retail space). If you want to serve foods such as pancakes, grills and barbecue dishes, purchase equipment of the appropriate capacity. In general, focus on similar points to understand how to take the audience.

Technical base

The most important equipment for a cafe on wheels is the wheels themselves. It can be a trailer, van or mobile shop. best to buy last options. The problem is that in six years they will require spending on repairs. "Kupava" and "Tonar" make these, but you can also purchase an already furnished establishment. If you decide to complete the cafe yourself, correlate the size of the equipment with the size of the room. And most importantly, do not forget to screw all the furniture to the floor. The amount you spend on equipment is the cost of opening a cafe on wheels from scratch.

Expenditure	Price (in rubles)
Van or mobile shop (used)	580 000
inverter	2 000
Generator	40 000
Noise isolation	26 000
Step heating	5 000
Design and cosmetic repairs	100 000
Air conditioner	70 000
Convector	2 000
Refrigerator (2)	60 000
Microwave	3 000
Food preparation equipment	150 000
coffee machine	300 000
Production table (2)	14 000
Audio system	17 000
Disposable tableware, napkins and packaging materials (1000)	500
Bin	1 000
Total	1 370 500

Staff

A cafe on wheels does not require a large staff. A driver is enough (you can also assign various technical responsibilities), cook and cashier. Seriously approach hiring a driver: he must be experienced and know the city well. If the driver is careless or makes a mistake with the parking place, the business will suffer losses or get into trouble with the law.

Do not forget about an outsourced accountant who will manage your affairs. It will cost about 5 thousand rubles a month. Below is a table of personnel costs.

Marketing plan

In fact, a cafe on wheels is an advertisement in itself. It travels around the city, flaunts in the most crowded places. But some of the services of such an establishment are worth special advertising: catering for private parties, delivering food right in the van to cook it in front of the client. Use the media and advertising directories as an advertising platform. In addition, leaflets will be effective.

As a way to promote, you can use participation in city holidays. Usually, the administration agrees in advance on servicing such events. Don't forget about special promotions: birthday discounts, sixth coffee as a gift and so on. Lead a public in in social networks. Since there are many young people among your audience, affiliate programs will go with a bang.

Financial plan

It is also worth considering the recurring costs of repairs and Maintenance transport. It is necessary to lay about 40 thousand rubles a year for servicing a used car. Our cafe on wheels business plan with calculations shows that the weighted average income will be 270 thousand rubles per month, if we count on 30 people per day and average check 300 rubles. There are more visitors in summer, less in winter. This gives 3,240 thousand rubles a year. Well, the profit of a cafe on wheels for a month is approximately 40-50 thousand rubles.

And finally, the profitability of a cafe on wheels. If we divide profit by revenue and multiply by 100%, we get:

(50,000 / 270,000) x 100% = 18%.

Relatively low profitability is explained by high expenditures and a low margin, in comparison with a regular cafe. To increase profitability, it is proposed to sell related products consumer to increase the average check, develop the brand and recognition of your company in order to increase the markup without the risk of losing your clientele.

Prospects and risks

There are enough growth opportunities: stable conditions for development, audience interest in new types of cafes. The owner of such an institution has the prospect of opening his own network. The main audience of cafes on wheels - the bottom of the middle class - is constantly growing, so the popularity will increase.

But there are many risks in business:

Strengthening competition.
Tightening legal regulations for establishments Catering.
Insufficient population of the city.
The unwillingness of the city administration to allow the cafe on wheels format to develop.
Bad weather.
Lack of capital due to banks' refusal to cooperate.

It is especially important to study the situation with similar institutions in your city and region in order to understand whether this market is suitable for your city. If there are few young people in it, as well as student centers and city holidays, if the city administration does not welcome cafes on wheels, you should not count on easy money.

Eventually

The project of a cafe on wheels does not require large start-up costs: 1,370 thousand rubles is a relatively small investment. You do not need to rent a cafe on wheels and buy a large batch of equipment - you are limited to a small van and a modest set of equipment. Monthly costs of 213 thousand rubles fully cover the profitability of the business - 270 thousand rubles per month.

We calculated that net profit a cafe on wheels will be about 50 thousand rubles a month in the first two years of operation, if every month you serve 900 customers. The profitability of a cafe on wheels is not so great, but, having quickly gained the necessary experience, the entrepreneur has every chance to raise the business. It remains to manage profits wisely in order to soon feed the city with the help of a chain of cafes on wheels.

FastFood is not only a convenient way to have a bite, but also a profitable restaurant format. Aspiring entrepreneurs open facilities from scratch, buy franchises, and recently they are increasingly acquiring ready-made establishments throughout Russia.

Buy fast food on wheels

It is not so easy to find such a non-standard offer, however, on the BBport portal, more and more new announcements are published daily, not only in Moscow, but also in the regions of the Russian Federation.

Using a specially designed search tool, you can easily find a suitable option. To do this, it is proposed to enter data in special fields. You can also filter offers, for example, a fast food restaurant with debts.

In this case, it is not necessary to choose a region, the purchase of mobile fast food can be carried out in another city, due to the mobility of this business:

food truck is easy to transport;
if there is a site, it can be reconfigured for the corresponding region.

When buying, it is important to pay special attention to the legislation in different cities. For example, buying a fast food trailer in the hope of using it as a store in the central squares of Moscow would be a mistake. To help you avoid such mishaps, BBport provides a rated list of business brokers that you can contact for detailed advice.

Sale of mobile fast foods

Thousands of agents and owners are selling through BBport. Cafes and fast food stores, shawarma business and any other objects are successfully sold on this Internet site.

To do this, you can use the services of brokers by selecting a specific agent, agency from the list. Or by filling out an application that will automatically reach the recipients. Often the broker already has a suitable offer, for example, a counterparty who wants to buy a stall and the sale is carried out as soon as possible.

In addition, for the sale of fast food, you should make a good ad. In the ad, it is important not only to write “for sale ready business in Moscow and the Moscow Region”, and provide full information:

sphere, name of the enterprise, for example - "cafe, fast food store on wheels";
data on profits, expenses, business value, its age;
information about equipment, inventory;
personnel data.

Selling a business, the role of a broker.

A professional broker is able to perform a wide range of tasks. A shawarma stall is not just commercial real estate. To sell it, it is necessary to evaluate the business, analyze its profitability, check whether everything is in order Required documents, draw up a full-fledged contract and make the deal as profitable as possible. The business idea - a fast food kiosk is far from new, such offers are presented in large numbers. Therefore, he actively uses all possible tools to sell his client's object.

In a city of any size, there is always at least one kiosk with pies, pasties, shawarma or other fast food. Indeed, fast food is considered mainly the food of the townspeople - even if it is relatively harmful, but nevertheless tasty and satisfying. In addition, various hamburgers and hot dogs are inexpensive and ready in a matter of minutes, which is why customers willingly buy them at every opportunity.

Since the question of how to open fast food from scratch is of interest to many aspiring entrepreneurs, in large settlements the segment of cafes, stalls and even mobile eateries is developing rapidly. However, even in the conditions of active competition, it is quite possible to create a successful business in this area - it is enough to find a concept that distinguishes a new catering establishment from the rest: for example, a national cuisine menu, a special dish or an unusual service format.

Business Features

The main feature of fast food is that it is far from a full-fledged catering establishment, most often with the most simplified menu. Unlike cafes and restaurants, such eateries cannot offer visitors a wide range of various dishes. In other words, the main disadvantage this direction is the impossibility of meeting the needs of absolutely all categories of customers.

On the other hand, the same drawback in certain circumstances turns into a virtue: as a result of standardization production processes cooking is greatly simplified and accelerated, which fully meets both the interests of the business owner and the needs of customers. In addition, opening a small fast food restaurant is also beneficial for other reasons that attract people to it:

Dishes have a rather pleasant taste;
Using the services of a snack bar, you can save time;
Snack prices are quite affordable for most customers;
Possessing energy value food makes you feel full quickly.

However, fast food products cannot be called healthy due to the high concentration of fats, carbohydrates and spices in them. Therefore, some part of the audience, consisting mainly of supporters healthy lifestyle life, such a diet categorically does not accept.

In large cities, the main part of the customers of snack bars is represented by office workers, students and working youth. Therefore, fast food establishments are located mainly in the center, not far from shopping, entertainment and business centers. Outskirts and even densely populated sleeping areas are not suitable for these purposes, since here the level of traffic does not reach the required minimum.

However, to open fast food in small town, you need to use a slightly different strategy. Here, families with children, schoolchildren and young people most often act as diner visitors, and therefore the entrepreneur should focus on affordable prices and room design. In the process of decorating the trading floor, he will have to use all possible artistic techniques to attract the attention of kids and teenagers, install slot machines in the establishment, provide free Internet access, invite animators or think over a program of entertainment numbers.

Trade Format

What fast food to open? The question of choosing the optimal format of the institution is primarily of interest to entrepreneurs who want to get the maximum return on the capital invested in the business. Classifying eateries according to the method of trade, you can get the following list:

Stationary cafe. Most often it is a catering establishment equipped with tables and a distribution counter with a menu located on it. To open a fast food cafe, you need to rent an appropriate room, make repairs in it, divide the space into a kitchen and shopping room. Visitors can be offered hamburgers, various chicken and potato dishes, salads, pancakes, desserts and drinks;
Cafe in the food court. Many Malls, shopping or entertainment centers allocate large areas to organize a food zone, tables are set in the center of the hall, and the perimeter is divided into boxes and rented out to entrepreneurs who want to open mini fast food. This format allows you to save on the repair and arrangement of cafes, as well as get a guaranteed flow of customers;
Street kiosk. Lack of space usually does not allow placing a full set of specialized equipment here, therefore, before opening a fast food stall, it is recommended to choose the main direction (for example, hamburgers, shawarma, pancakes, pizza, hot dogs) and focus on it. The main disadvantage of this option is the complexity of land acquisition and obtaining the necessary permits;
Trading from a cart. This business format is most popular with start-up entrepreneurs, since you can open street fast food with a capital of 50–75 thousand rubles. The dimensions of the trolley allow you to install only one cooking device, so the range of the outlet is limited to the only dish that does not require complex production - hot dogs, hamburgers, popcorn, cotton candy;
Mobile diner. To open a mobile fast food on wheels, you should purchase a van, minibus or special trailer, and then equip it with the necessary equipment: the available area of 6-10 m² allows you to place inside not only two or three types of units for making pizza, hamburgers, pancakes, and even dumplings, but also refrigerators, production tables, cabinets and a sink. This business format, which is still unusual for the domestic consumer, is of the greatest interest among start-up entrepreneurs.

The documents

Registration of a catering enterprise equipped with production is accompanied by a huge number of certificates, certificates and certificates, so entrepreneurs who consider fast food on wheels as a business need to prepare for the fact that this process will be long and resource-intensive.

First of all, you need to submit tax service application for the creation of a new IP, indicating in it the selected OKVED codes and the preferred form of taxation (UTII, STS or PSN). After receiving a registration certificate, you need to start preparing the rest of the documents - an entrepreneur will be able to open fast food only after obtaining permits and contracts according to the following list:

Certificate of registration with the IFTS;
Letter with OKVED codes from Roskomstat;
Permission of Rospotrebnadzor to conduct activities;
Permission to place a non-stationary retail facility;
Contracts with utility providers water and electricity;
Hygienic certificates for fast food equipment;
Permission to conduct activities from the State Fire Supervision;
Production control program;
Contracts for the implementation of works on disinfection and disinfestation of the facility;
Agreement with public utilities on the disposal of solid waste and food waste;
Agreement on the regular washing of uniforms;
Agreement on the disinfection of ventilation systems;
PTS (required when registering a fast food van on wheels);
Sanitary passport of the vehicle;
Sanitary books of sellers;
Quality certificates for raw materials and semi-finished products.

Fast food on wheels is classified by law as temporary catering establishments. The basic requirements for their arrangement, which are contained in the relevant section of SanPiN, suggest that:

In the absence of a connection to a centralized or stationary water supply and sewerage system, an uninterrupted supply of clean water is required for the operation of a retail outlet;
The mobile facility should be equipped with refrigerators that provide the storage conditions required for perishable products;
The sale of food is allowed only with the use of disposable tableware;
Fast food and hot drinks (coffee, tea, chocolate) can be prepared on the basis of drinking water, packaged in bottles in the factory way;
It is necessary to install containers for garbage inside and near the outlet, as well as ensure the timely disposal of such waste;
The mobile object is subject to regular sanitization;
Personnel during work must observe the basic rules of personal hygiene;
The toilet must be located within 100 m from the outlet.

Location selection

Buying a fast food car on wheels is only half the battle: without a favorable location, this business is unlikely to be profitable. However, in the process of finding suitable outlets, an entrepreneur will inevitably face the main problem of mobile retail: you can’t just stop at the nearest popular shopping center and start selling hamburgers to people.

Plots in cities according to the form of ownership are divided into private and municipal. In the first case, you need to contact the owner of the land and conclude a lease agreement with him. In the second - to study the legislation governing the placement of non-stationary objects: according to the decree of the Government of the Russian Federation, this issue is dealt with by the local administration, which determines the places for the possible installation of mobile fast food establishments and issues the appropriate permits.

Thus, an entrepreneur who is going to open a fast food business should form a small list of five to six options outlet location. Sites to be preferred:

On the territory of markets or not far from them, on the way to stops;
At shopping centers and hypermarkets that do not have their own culinary department;
At business and office centers;
At the intersection of traffic flows, at railway stations and near metro stations;
Near large educational institutions- institutes or universities;
In places of folk festivals and recreation of citizens;
On busy streets with heavy traffic.

You can also buy a fast food van on wheels and serve various public events: organizers of concerts, festivals and city holidays often offer mobile eatery owners access to a huge audience of potential customers, charging for this a rent in the range of 3–20 thousand rubles per day. Such expenses pay off in full: sometimes the outlets located here fulfill the monthly sales plan in two days.

Range

The menu of a fast food point is most directly related to its location, therefore, before opening fast food on wheels, it is necessary to develop an assortment in accordance with possible places for doing business. trading activities. For example, in sleeping areas, dishes are in demand that can complement a full dinner - grilled chicken, sausages, pizza, baked potatoes, sushi. In places with high traffic, where people are in a hurry on business, various pies, pasties, hot dogs and hamburgers are more in demand, with which you can satisfy your hunger literally on the go.

It is impossible to buy all the possible equipment for fast food, therefore, to form the menu of a mobile eatery, they use specialization in any one product and its derivatives (pancakes, potatoes), or include only national dishes (Chinese, Caucasian, Mexican, Italian) in the assortment. What can be found in fast food establishments:

Grilled dishes - sausages, sausages, chicken carcasses;
Chicken dishes - wings, chicken legs, nuggets;
Shawarma from lamb, chicken, pork;
Hot dogs, corn dogs, sausages in dough;
Chebureki with various fillings;
Potato baked in foil with spices and cheese;
Rustic potatoes;
French fries;
Sushi and rolls with fish and seafood;
Salads from vegetables, meat, fish;
Pancakes with various fillings;
Patties with potatoes, meat, rice, eggs, jam;
Donuts with glaze;
Pizza classic, cone and mini-pizza;
Hamburgers, cheeseburgers, fishburgers;
Sandwiches or hot sandwiches;
Popcorn with salt or sweet toppings;
Cotton candy.

The assortment must be supplemented with both hot (coffee, tea, chocolate) and soft drinks (juices, mineral water, kvass, lemonade). In addition, the presence on the menu of some original position will help to attract and interest customers - for example, fish chips (battered fillets), Mexican tacos and burritos, Greek souvlaki (small skewers on skewers).

The manufacturing process of each dish must be standardized so that employees have no doubts about the recipe or the length of time in the oven for a particular snack. Therefore, at the stage of developing an assortment, an entrepreneur must turn to a specialist who can draw up technological maps - detailed instructions for cooks, containing information about the correct dosage of ingredients, temperature conditions and duration of heat treatment.

Equipment

Understanding how to open fast food, an entrepreneur must study the characteristics various kinds production equipment and draw up a complete specification, including everything necessary for conducting activities in the chosen direction. Of course, you should not buy a complete set of units right away: it is better to start with one or two main devices, and then, in accordance with consumer demand, gradually expand the range, including new dishes.

In addition to equipment for fast food on wheels, the shopping list will have to include various equipment (shovels, knives, cutting boards), gastronomic containers for ingredients, water tanks and wastebaskets, staff uniforms.

The basis for a mobile diner can be a full-size minibus, freight car or a trailer equipped in accordance with the requirements for non-stationary fast food outlets: today, suppliers offer entrepreneurs to buy fast food on wheels both in the basic version and fully equipped with a variety of appliances. All units must be securely fastened to the floor to prevent them from moving or being damaged during transport.

Below is an approximate list of equipment designed for the production and sale of pizza, hamburgers, sandwiches, french fries and other deep-fried dishes, as well as hot drinks, juices and mineral water:

Fast food equipment

Name	price, rub.	Quantity, pcs.	Cost, rub.
Vehicle
Two-axle trailer MZSA 815001	243000	1	243000
Production equipment
Freezer chest	24900	1	24900
Refrigerated table	39800	1	39800
pizza oven	36600	1	36600
frying surface	22600	1	22600
fryer	8900	1	8900
Filling station	136200	1	136200
Slicer	17400	1	17400
electronic scales	10500	1	10500
Wall shelf	2300	2	4600
Production table	4200	3	12600
Umbrella exhaust	16300	1	16300
Multi-tier rack	8100	1	8100
Shelf cabinet	11300	1	11300
coffee machine	36000	1	36000
Small refrigerating cabinet	28800	1	28800
Small proofing cabinet	19800	1	19800
Other equipment
Water heating boiler	8900	1	8900
sink with mixer	3500	1	3500
Clean water tank	1500	1	1500
Dirty water tank	1500	1	1500
Waste tank	1000	1	1000
Pipes and electrical wires	–	–	5000
Inventory
Small gastronomic container	660	12	7920
Large gastronomic container	820	10	8200
Container with lid	700	4	2800
Pizza knife	680	1	680
Knife set	2500	1	2500
Spatula culinary	430	1	430
Furnace brush	1300	1	1300
Cutting board	630	1	630
pizza board	540	1	540
Pizza grid	420	6	2520
Spoon garnish	260	1	260
Juice container	180	6	720
Pepper mill	1600	1	1600
French fries net	300	1	300
A uniform	1250	2	2500
Total:			731700

Staff

One of the main principles of the fast food industry is minimizing the time spent on cooking. Therefore, people working here must be able to quickly and accurately perform the entire technological sequence of operations, from defrosting raw materials to packing the finished product into packaging. Also, in dealing with customers, tact, patience and goodwill are welcome.

To ensure the smooth functioning of the food truck, two employees are required, who alternate every two days. In order to increase motivation, it is better for them to accrue wages according to the principle “rate + percentage of revenue”, but not less than a certain fixed amount.

It is recommended to hire women between the ages of 30 and 55 with some experience in the field of trade or catering. Finding such people is quite difficult, since all experienced specialists are usually employed, but the owner of the diner should try hard - the success of the enterprise directly depends on the qualifications of the workers. In general, requirements for applicants include:

Availability of relevant professional knowledge;
At least 2-3 years of experience in the food service industry;
Ability to communicate with customers;
Responsibility, decency, diligence;
Ability to work with fast food equipment.

Also, entrepreneurs pay attention to the remoteness of the candidate's area of residence from the place of work: for those who use two or three modes of transport, it is much more difficult to be on time due to traffic jams and other unforeseen circumstances.

Promotion

For building successful business little to know about how to open a fast food point: without actively attracting customers, any kind commercial activities doomed to fail. Fast food customers tend to prefer well-known brands, so the main effort of an entrepreneur should be to promote the brand and increase awareness of it among potential customers.

The implementation of a marketing strategy primarily includes the correct design of the outlet. Appearance the diner should attract the attention of passers-by, be different from competitors, be unambiguously associated with food and inform customers about the range of dishes offered. For these purposes, branding is used - a set of measures that includes:

Development of your own corporate identity - logo, colors, fonts;
Manufacture and installation of signboards, banners, pavement signs;
Pasting the car with a decorative film, applying inscriptions and a slogan.

recognizable form style is a must for the successful promotion of mobile fast food. It is advisable to print a logo and a slogan on packaging, napkins and dishes: of course, it is difficult to foresee such trifles at the start, but in the future such an advertising move will have a significant impact on the amount of profit. You can also attract additional visitors with the help of some competitive advantages:

Adequate pricing policy;
Larger portion sizes;
High speed service;
The presence of an exclusive dish on the menu.

Investments

To determine how much it costs to open a fast food restaurant, an entrepreneur needs to complete some economic calculations independently, since the costs of creating a business in each case depend on the specialization of the outlet and the price category production equipment. For example, for the pizza and hamburger food truck mentioned above, the list of initial investments would look like this:

Capital investment

So, the first thing you need to open fast food on wheels is a capital of 900 thousand rubles. At the next stage of drawing up a business plan, it is necessary to calculate the cost of maintaining and ensuring the functioning of the enterprise, taking into account all possible overhead and non-production costs - from renting a plot of land to paying for parking:

Monthly expenses

Article	Amount, rub.
Rent land plot	15000
Electricity	8640
Water	1000
Salary	40000
payroll tax	12000
IP insurance premiums	2300
Raw material	330000
Disposable tableware	12000
Marketing expenses	10000
Administrative expenses	5000
Trailer parking fees	2500
Total:	438440

Income and profitability

According to statistics, the average check for mobile eateries is 180-250 rubles. To determine the possible number of visitors, you need to count traffic at selected locations of the diner three times a day. In this case, only representatives should be taken into account. target audience- people under the age of 40 with an average level of income.

For example, an entrepreneur determined that 80-85 people passed by the point within an hour. It can be expected that 10% of them will make purchases: accordingly, during the day the enterprise will serve about a hundred people. It should be noted that the minimum allowable attendance level is at the level of 35-40 customers per day - otherwise the diner starts to operate at a loss. However, to solve this problem, it is just advisable to take advantage of the main advantage of mobile fast food - the ability to move to a new place.

Fast food profit

Conclusion

A novice entrepreneur who is about to open fast food should take into account the presence of some seasonal factor in this business: indeed, in the cold season, eating outdoors can hardly be called comfortable. To reduce the impact of negative circumstances on the level of sales, the assortment of the outlet needs to be constantly adjusted by adding more hot dishes in winter, as well as ice cream and soft drinks in summer.

A restaurant on wheels or a mobile cafe is relatively new for Russian conditions. Establishments of this type gradually occupy their own niche among restaurants and cafes and become popular with the population. The proposed material details all the nuances of opening such a diner.

Features of starting a business

A restaurant on wheels has its own specific features that must be taken into account both when planning an enterprise and in the process economic activity. With the right arrangement of economic accents, it can bring good profits and represent serious competition for stationary catering establishments.

Among the main tasks that arise when opening a restaurant on wheels, it is conditionally possible to single out several important points, which are detailed below.

Composition of visitors

Already at the design stage of such a specific business as a mobile restaurant, it is necessary to clearly understand who will be its visitors. Depending on the orientation to certain categories of customers, the concept of the future activity of the mobile snack bar is built.

When designing a restaurant, it is necessary to consider who will be its visitors.

If you count on young people, students and high school students, then you need, for example, to provide for affordable prices, modern youth cuisine with a lot of invigorating tonic drinks. It is advisable to arrange in accordance with youth tastes - with fashionable music, youth entertainment programs on TV.

If the restaurant is aimed at tourists, as is preferred in Western European countries, it is necessary to have more refined and high-calorie cuisine, as well as provide for a guide talking about the sights that the cafe on wheels passes by.

Travel routes

Cafes on wheels are one of the critical factors the success of this kind of business. Therefore, the schemes of movement in a large city, in nature or along any tourist route must be worked out very carefully.

Tourist routes depend on the subject, duration, season and other factors. It is necessary to take into account the condition of the roads, the possibility of stops. It is advisable to provide for a tour of historical sights, passing by beautiful natural landscapes, going to a picturesque place for corporate events, and so on.

Kitchen

An equally important issue when serving customers in mobile restaurants or cafes on wheels is the composition of the menu.

When the main visitors of the mobile establishment are young people, it is recommended to exclude strong alcoholic drinks from the kitchen. In the main menu, it is better to focus on dishes that do not spill when shaking or turning and are easily reheated without loss of taste. Hot pastries, sandwiches, various confectionery products are best suited for mobile food.

At the same time, it is necessary to make sure that the menu constantly contains some special dish that was served only in this institution and would be calling card restaurant.

A mobile restaurant works more successfully if it has an additional stationary kitchen of its own. Most often, mobile cafes are an additional outlet for existing restaurants. This option allows you to cook the most suitable dishes for the specifics. In addition, in the stationary kitchen you can quickly cook a large number of food for a big party.

In the absence of a classic establishment with an equipped kitchen, it is recommended to have a permanent supplier who would provide the mobile restaurant with delicious food in the right quantities.

In addition to a special diet of dishes, it must be borne in mind that tableware for a mobile restaurant must be unbreakable. Disposable tableware is best. It is convenient when it has special lids that prevent spillage.

Equipment

The main one for a mobile restaurant is the vehicle on which it is installed. To do this, you need to rebuild the bus. There is, of course, a more exotic option, which is to buy a franchise. For example, the well-known Western company TheBus. But this option will turn out to be a trap when any part of the branded double-decker bus fails or the franchise expires, and it will be impossible to sell the bus.

Therefore, the best choice would be the conversion of any domestic bus.

To do this, it is necessary to install an air conditioner with a voltage converter for 220 volts, as well as a refrigerator and a coffee maker in the vehicle. Covering the bus body with a special soundproof coating will not interfere. In addition, you cannot do without a high-quality audio system with sufficiently powerful sound amplifiers and, of course, without a widescreen TV. Don't forget to set up comfortable tables.

Staff

The team of a restaurant on wheels usually consists of three to four people. It includes an administrator, a bartender, a waiter and a driver. The administrator can combine his duties with the work of a bartender, and the ideal administrator must simultaneously have the knowledge of a good guide and the skills of a toastmaster. Special attention when recruiting personnel, it is necessary to turn to the candidacy of the driver, who, in addition to professional skills, must know the plan of the city and its environs perfectly.

Financial expenses

The inseparable components of the financial side of the mobile restaurant business are:

initial costs;
current expenses;
planned income.

Initial costs include the cost of the bus, the cost of equipment, and the cost of creating the necessary exterior and interior. The approximate cost of a mobile restaurant is about 3 million rubles, which includes the cost of a bus - 2.8 million rubles, the cost of installing equipment - 120 thousand rubles, interior design - 100 thousand rubles.

Running costs consist of the cost of fuel, maintenance of the bus and equipment, and staff salaries. If we take the value of the daily average mileage of a restaurant on wheels of 100 km, gasoline consumption of 30 liters per 100 km at a cost of 35 rubles per liter, then the cost of fuel per month will be about 31.5 thousand rubles.

Based on the domestic experience of such a business, the monthly maintenance costs of a restaurant on wheels are approximately 15 thousand rubles, and salary costs - 60 thousand rubles.

Thus, you can accept the amount of total monthly expenses in the amount of 100-110 thousand rubles.

The above expenses for creating and running a restaurant business on wheels will pay off within two years, if during this period the snack bar generates at least 125-150 thousand rubles of net income. Calculations show that such a profit is quite achievable. To do this, it is necessary that the cafe serves at least 120 visitors daily, and the average check at a 50% markup is approximately 100 rubles.

The restaurant will become self-sustaining subject to the average check and the number of visitors

Despite the seeming exoticism, a mobile restaurant is quite profitable business. And taking into account the fact that this form of entrepreneurship in Russia is not yet very common, any entrepreneur has a chance to occupy a free niche.

if you have own experience opening a restaurant on wheels, you can tell about it in the comments to this article.

Many entrepreneurs have already proven in practice that fast food is a highly profitable business. This applies to both stationary fast food outlets and mobile ones. Despite the smaller cash turnover of a single fast food on wheels, its profitability in percentage terms can not only not be inferior, but even exceed that of a location-based outlet. With a competent approach to business, the funds invested in mobile fast food can be justified in six months. As a business, the sale of fast food on wheels abroad has been around for a long time, so the competition in this direction is very high there. In Russia, the saturation of the market is still average, which can be an excellent opportunity for business start-ups, because for a start it is enough to open only one point that does not require big investments. Before moving on to the question of how to open a fast food on wheels, consider distinctive features this type of business.

Advantages and disadvantages of mobile fast food

A feature of fast food in general is that it is an inferior catering establishment. Compared to canteens, cafes and restaurants, such food outlets cannot offer a large and varied menu. After all, the main goal of the buyer fast food is to have a quick bite and go on about your business, as there is no time not only for cooking, but also for a meal in a calm and measured atmosphere.

In other words, the main disadvantage of fast food is the impossibility of attracting absolutely all categories of people with different food preferences. In cafes and restaurants, this is easier to do if you make the menu universal.

Nevertheless, the aforementioned characteristic feature of fast food is also a plus, since the simplicity and speed of cooking at the same time satisfies the interests of the business organizer and the needs of the target audience, which, as a rule, are business people, schoolchildren, students relaxing in parks , squares, etc.

Especially in great demand food prepared from semi-finished products is used in large cities with a frantic pace of life. Fast food attracts people for the following reasons:

pleasant taste;
affordable price;
high energy food.

The disadvantage of "fast food" is known to all - this is its harmfulness associated with a high content of fats, carbohydrates, salt and spices, which is why part of the population does not accept such food at all under any circumstances.

Fast food on wheels how business gets additional benefits, compared with a stationary point, due to the possibility of changing the location if trading in the same place was not effective enough. In addition, in order to increase sales, you can alternate trading places during the working day or on certain days of the week - for example, sell food at business centers, schools, institutes during the day, and in parks and squares in the evening.

What you need to open a business on wheels

Since the main thing that is needed to run this business is a fast food van on wheels, it is recommended to start by finding the right vehicle. An ordinary truck is not suitable for this; a specialized van is needed.

There are firms on the market that re-equip mass-produced vehicles for various needs. If desired, they can order tuning the car for individual project, taking into account all your needs, but such work, as a rule, "flies a pretty penny." Therefore, it is better to buy a ready-made car or a fast food trailer.

In order to save money at the initial stage, it is advisable to buy a used fast food van on wheels. If a start-up capital not enough even for used vehicles, the only way out is to rent a car for fast food. There are a lot of offers on the market for commercial vehicles of this type. In the future, with the successful development of the business, the leased property can be redeemed.

Buying a mobile vending kiosk for fast food is even less than half the battle. The most difficult thing that you may encounter when organizing this type of business is all kinds of permits, the receipt of which can take from 3 to 9 months. In addition to registering your activities and registering them with the tax office, you will need to pass an audit in the sanitary and fire services, and in the institution of Rospotrebnadzor get approval for the recipe for making all dishes.

If there is a financial opportunity, a specialist can be involved in the coordination of legal aspects, since there are quite a lot of nuances in the preparation of documentation.

You should also not forget that a retail space, in fact, is a vehicle that needs to be registered in accordance with all legal standards - register a car with the traffic police, pass a technical inspection and get insurance.

Mobile fast food specialization

Before starting work, it is necessary to decide on the direction of the fast food business on wheels, having worked out the menu and recipes in detail, since the amount of revenue will directly depend on the range of food offered. To form a menu, you can resort to analyzing the offers of competitors. Of course, no one will share statistics on which products are the most popular among the population and bring highest profit. However, in the process of observing the outlets of competitors, you can draw certain conclusions and use them for your own purposes.

Mobile fast food can either specialize in one particular dish or offer an extended range of fast food for sale. Popular in Russia "menu items" are the following:

hot dogs;
shawarma;
grilled chickens;
pizza;
pies;
pasties;
pancakes;
vareniki;
cakes, buns and other confectionery products.

The menu should definitely include several hot and cold drinks, which are always in great demand, since these products are related to fast food.

Fast food brand development

In addition, a business plan for fast food on wheels should take into account such an important aspect of the business as a unique brand that should become recognizable over time. Indeed, with a successful combination of circumstances, the business will expand, and the number of outlets will increase. In this regard, it is necessary to think over the design of a car for fast food on wheels in advance, as subsequently rebranding of vans can negatively affect business results. In order for a brand name to be remembered, it must be bright and different from competitors.

Most likely, the development of a trademark will require outside help - from professional designers.

As a last resort, in order not to waste time and money on the promotion and promotion of your own brand, you can use ready-made offers of successful trademarks on the market by purchasing a license (franchise) for the right to carry out activities under a false name.

A fast food franchise on wheels will allow you to reach a high level of profitability already at the initial stages of work. True, in this case, in addition to the initial costs of acquiring a license, you will have to transfer monthly service fees in favor of the franchise company, which can be very significant for the budget of a start-up company.

Moreover, it should be taken into account that the terms of cooperation with franchise owners are often difficult to fulfill, since franchise companies impose excessive requirements on the organization of the activities of retail outlets, establish rules for compliance with various technical regulations, etc.

Point of sale selection

Despite the fact that the point is mobile, it will not work to place it in any chosen place, since it is necessary to coordinate the lease of the land in advance.

In any case, in order to maximize profits, a mobile counter should be installed in places with high traffic, and not in residential areas, where, of course, there will be customers, but not in such numbers as, say, in the city center.

Ideally, a mobile cafe should be placed in the following locations:

in large markets;
in the forecourt areas;
near shopping centers;
in the part of the city with a greater concentration of offices;
on the main streets.

During fairs, festivals and holidays, you need to change the location by installing a retail outlet at the venue of the event, since in such cases you can even get a monthly income in a few days of work.

In order to install a mobile kiosk counter in the chosen location, permission must be obtained from the local city government or from the private owner of the territory. At the same time, it is not recommended to immediately conclude a long-term land lease agreement, since first you need to find out in practice whether there will be good revenue in this place. In case of an unsuccessful result, you can change the place of trading.

Necessary equipment for work

Fast food equipment on wheels is inexpensive. If you're on a budget, you can save money by buying used kitchen utensils. But in this case, you need to be careful not to acquire illiquid assets.

The list of necessary devices depends on the chosen specialization of the business. Usually mobile outlet equipped with:

microwave;
grill oven;
counter with heating;
refrigerator;
water dispenser;
coffee maker.

By and large, specialists are not needed to work with the above equipment - beginners can also be trained. In order to maximize revenue, there should be at least two employees who will work in shifts. Of course, every worker must have a health book.

The financial side of the business

The most significant initial cost item is, of course, the fast food machine. The price of a van can reach up to 1-1.5 million rubles. Trading trailers are cheaper - about 500 thousand rubles. In the case of renting a vehicle, investments will be reduced to 300 thousand rubles.

When choosing a narrow business specialization, it is enough to purchase mobile carts for fast food, which cost up to 50 thousand rubles.

Up to 200 thousand rubles will need to be spent on the purchase of kitchen equipment.

Registration of an individual entrepreneur and paperwork will cost about 50 thousand rubles.

At first, additional advertising costs are also possible - branding, distribution of flyers, promotions with discounts, etc.

If franchising was not chosen as a start, then you should not count on big profits at the initial stage until the car kiosk gains popularity.

When pricing dishes offered for sale, one should take into account the cost of similar products from competitors and try not to exceed the average market bar without any reason.

Thus, fast food on wheels is an ideal option for new entrepreneurs that does not require large investments. It is not difficult to organize this business, and the risks of bankruptcy are minimal. Due to the average saturation of the market, huge opportunities open up for high profits and further expansion of the chosen direction.