collapse

The business of selling fast food is growing in popularity every year. Aspiring entrepreneurs are interested in how to open a pizzeria from scratch, what will be required, what important points should be paid attention to.

A start has been made - the opening of a cafe-pizzeria

Before you start any business of your own, you need to make calculations, write a business plan. It will help you to properly spend the existing initial budget.

The standard business plan contains:

• Careful study of the business idea.
• Mandatory registration of entrepreneurship in the tax office.
• The choice of rented premises, if a novice businessman has no plans to make pizza at home.
• Acquisition of the necessary equipment (no need to save on equipment).
• Selection of employees (professionals in their field).
• Detailed calculation of primary financial costs.
• Organization of effective advertising.
• Estimated monthly expenses calculation.
• Estimated profit calculation.

Before registering your pizzeria, conduct a profitability analysis of this business. During the analysis, it is necessary to compare demand, implementation, competition, and the total costs of opening. It is much easier to open a pizzeria in a big city than in a small one.

This fact is due to the fact that small town initially there are fewer potential customers, and if there are other similar establishments, there is no guarantee of the popularity of the new point.

Pizzeria: current business idea

The next important questions are: how much does it cost to open a pizzeria, where to start. Opening a cafe requires material investments and time. The exact price of opening a pizzeria in your city cannot be named. Everywhere prices are different, depending on the cost of renting a room, the cost of equipment, average salary your area and so on. If initially there is no required amount, then you can resort to the help of investors.

Investors are those people who invest in development promising business, and with its development receive a percentage of the profits. But in order to arouse interest and trust among investors, you need to draw up a competent business plan, where you indicate the time frame for making a profit.

Every day, for many of us, the topic of starting our own business is becoming more and more relevant. The country is constantly shaken by economic crises, you constantly have to worry about whether the authorities will announce the next layoff at work tomorrow. While, having your own, albeit a small business, you can not worry about the day to come. However, many niches on this moment are already busy, the competition in the market is such that it’s not worth it to meddle in this or that business. Nevertheless, there are still such segments in which you can try to win your place under the Russian sun. So, let's say, even despite the competition, opening a pizzeria can be a very good solution. A competent business plan, with all the calculations and taking into account the situation on the market, will help a beginner in this business to stay afloat at first, and then, perhaps, even win this race. This is what will be discussed in our review.

So, how to open a pizzeria? The business plan below as an example will help you write your own document and evaluate your strengths.

Rationale for choice

Some may have a completely logical question: “Why, in fact, it is proposed to consider the business plan of a pizzeria?” We answer. Yes, because there is never too much pizza! And even if a similar institution operates in the neighboring area, yours will not be left without customers in any case. Everyone loves pizza! In addition, there are several formats of establishments of such a plan, so it is much easier for a novice entrepreneur to choose something suitable for himself. For example, when developing a business plan for a pizzeria for a small town, it would be wiser to opt for a specialized mini-institution. After all, in the provinces, unlike megacities, as a rule, there are far from every city. And if, say, you do not have a fairly large amount on hand to open a large cafe, then it makes sense to consider a business plan for a small pizzeria that delivers to your home. Yes, the income in this case will be much lower, but this is just the beginning. If things go well, then, who knows, the moment may come pretty soon when a business plan for a pizzeria of a larger scale is needed.

A few words about the document itself

Regardless of what business plan is being developed - whether it is planned to open a pizzeria, a restaurant or another catering establishment - this document should consist of several sections that must be considered. It must certainly take into account some basic elements, as well as describe in detail each step and provide calculations.

If we take the pizzeria business plan we are considering, an example of its preparation will look something like this. First of all, you need to study in detail the business idea itself for opening this enterprise, as well as analyze the situation on the market. Next comes the question of registering a business. Here you need to think about what type of activity and payment of taxes is the most reasonable choice. After that, you need to choose the format of the institution, and then calculate the cost of rent. In order for the latter to be minimal, you need to competently approach the choice of premises. After that, it is worth focusing on such an issue as recruitment. Here, depending on the scale of the plan, you need to think about its number, wages, calculate the cost of the form, etc. Next comes the compilation of a list of equipment and the justification for the need to purchase one or another of its types. Then the plan is detailed, and the last item will be the calculation of profits. Your creation should be crowned with conclusions about the profitability of the undertaking. Or about his complete hopelessness.

Of course, today you can buy it without any problems, or even find a free one at all. ready business plan pizzerias. However, not a single template, albeit well-written document, can be compared with the one that will be made taking into account the specific place in which it is planned to open a business, as well as small nuances known only to the future entrepreneur himself.

Restaurant or cafe

It is hardly worth it for a novice entrepreneur to aim at a restaurant, but you can try to open a cafe, if you have the required amount on your account. This option when opening your own pizzeria is considered the most expensive, however, it is also the most cost-effective. When developing a business plan for the Pizzeria cafe, first of all, it should be borne in mind that the most money will have to be spent on renting the premises. Expenses, depending on the location of the institution and the city in which it is located, can vary from 100 to 300 thousand rubles. For salaries, staff will need to spend 20-30 thousand for each employee. And you should have quite a lot of them - cooks, waiters, helpers, since the cafe format implies the presence of not only pizza on the menu, but also a different assortment, up to alcoholic drinks. The purchase of equipment will take at least 200,000. Plus a PR campaign, which, in the most modest scenario, will draw twenty thousand. Plus paperwork, renovation of the premises and other expenses. In total, the opening of such a business will require at least $ 100,000. The profitability of the business will be about 350 thousand per month, but it will pay off in about a year.

Mini pizzeria: business plan

Such an institution operates on the principle of fast food. This is either a small mini-cafe, or even just a rented area in mall. The costs in this case will be much lower, as it will be lower, and you will not have to hire a lot of employees. How much you have to spend at the initial stage will help you understand a well-written business plan. A takeaway pizzeria is an option that will help you cut costs even further. That is, in this case, you can limit yourself to a small area in trading floor with just a couple of tables and a sales counter, offering the especially hungry to eat your product without leaving the cash register, and the rest to take it with them. In principle, you can not save money, but combine both options by adding a few more tables to the hall, and salads, snacks, coffee and beer on the menu. As for costs, rental costs will range from 30 to 100 thousand rubles, for equipment - from 120 thousand, staff salaries - within 30 thousand. You can earn about a hundred thousand a month, and recoup the cost in a year and a half.

Pizza Delivery Business Plan

"Pizzeria with delivery!" - this is how entrepreneurs loudly advertise their alleged institution. In fact, there is no pizzeria as such. If you have permits and follow sanitary rules, you can simply cook such pizza in your own kitchen, spending money only on a more powerful electric oven, food, advertising and gasoline. However, with such a formulation of the question, you will not earn much. But with a competent approach, such a pizzeria that delivers is considered the most budgetary and at the same time it is enough profitable business. However, in order for this to be so, you still need to rent a room, albeit a small one, the rent of which will cost about 10-15 thousand rubles, buy equipment at a minimum, a hundred thousand, hire several cooks and couriers. In general, when opening, you can keep within 10-15 thousand USD. e. And at the same time earn about 70,000 rubles. It will be possible to return the spent money in two years.

This is what the business plan of a pizzeria of each format looks like. Further, we will touch on issues related to paperwork, rental of premises, purchase of equipment, search for personnel in more detail. After all, they are an integral part of any competent business plan.

Documentation

You can open any business and work successfully and without problems only if you have a full package of permits on hand. Their entire list must certainly contain your pizzeria business plan.

First of all, you need to formalize your activity. So, it could be like individual entrepreneurship, and joint-stock company with its own charter. At first, it is better to opt for an individual entrepreneur, in this case it will be easier to deal with taxes, and there is less responsibility. Still need to have a patent for trading activity and a license for the retail type of trade, as well as the sale (if any) of alcoholic beverages. You will need to obtain permission from Rospotrebnadzor to place a pizzeria in a rented room. Plus a conclusion from the SES, for which you will additionally need to provide honey. books for future staff, a lease agreement for premises, certificate of state registration. You will also need to have a permit from the fire department.

Perhaps, in the area where you are going to work, some more papers will be needed, but you can find out more about this from the local authorities.

room

The issue of renting a room must be approached very carefully. Firstly, one should take into account such a moment: depending on the type of pizzeria, its area should be at least 50-250 "squares". Secondly, it must meet certain requirements of the SES. Not located in the basement, have connected and functioning communications, be divided into zones for the hall, utility room, kitchen. In principle, the last condition can be met by carrying out repairs on their own. However, in any case, you will need a cosmetic update, so the last condition can be omitted when choosing a suitable area.

The location is also important, since both the amount of the rent and the influx of customers depend on it. In the center, of course, you will have to pay more than in a residential area. But here, of course, not everything is so simple. If you are developing a business plan for a pizzeria for a small town, then considering placing it on the outskirts means immediately putting an end to your enterprise. An establishment of such a plan in a small settlement should be located where there are the most people. And the inhabitants of the province flock, as a rule, to the center. Another thing is if you are in a metropolis. Here there is a reason to turn your attention to new buildings. And especially on the outskirts. Residents of new houses in such places are not spoiled by the presence of a large number of shops. And many want to have a bite, and sometimes even a bite, without making unnecessary gestures like trips to the nearest supermarket. So your establishment will come in handy. In addition, in new buildings, the first floors of buildings are allocated for commercial real estate, and the rent there is quite low. So picking something suitable for yourself will not be difficult.

Equipment

The most expensive part of a business plan. It is possible, of course, to reduce costs and purchase refurbished appliances, stoves and refrigerators or those that have already been used, however, if possible, it is still advisable to buy everything new. First of all, you will need to acquire refrigerators, and for each type of product separately. Fish and meat should not be stored in the same unit. You will also need a special one. It will not be superfluous to have a dough mixer, it will not hurt to have one. You will have to buy a few more tables, also specially designed for making pizza, plus various furniture for the hall, dishes and other trifles. You will also need to take into account the cost of uniforms for employees.

Staff

As for this issue, the main thing here is that the waiters are well-trained, and the chef is a chef, in the full sense of the word from the point of view of culinary art in general and competent pizza preparation in particular. In general, neighbors, students, temporarily unemployed and other similar workers are not recommended to be considered. Only qualified personnel with appropriate education should be hired.

Advertising

To promote your institution, you need to use all the methods available for this. Own website, advertising on radio, television, in newspapers, on poles, after all. There is an opportunity - place pointers-tips that will lead visitors to the doors of your pizzeria, hire students so that you don't be greedy. Hold all kinds of promotions, arrange free children's holidays, because kids love pizza no less than adults. If not more. Over time, grateful customers will bring new visitors with them - the word of mouth effect will work.

Conclusion

So, what conclusions does the above pizzeria business plan allow us to draw? The forecast for this type of activity can be said to be quite favorable. With the right approach, a well-written business plan and the availability of a certain amount of money, you can create a completely viable enterprise. Yes, of course, the competition in the market is quite high, but this does not mean at all that some can sell pizza, while others will not succeed. At first, you can try your hand at organizing a small pizzeria that delivers to your home, then expand and open a mini-cafe, and then completely swing at a restaurant. The main thing is to believe in yourself and have the initial capital. And you will need at the start - depending on the chosen format of the pizzeria - from fifteen to two hundred thousand dollars.

* Calculations use average data for Russia

Starting investments:

Revenue:

125 000 ₽ - 705 000 ₽

Net profit:

50 000 ₽ - 300 000 ₽

Payback period:

Pizza is a "money" dish with worldwide popularity and a huge markup. Every minute in Russia, 400 slices of pizza are eaten. Find out what you need to start your business selling pizza.

Pizza is considered a favorite dish all over the world. Every minute in Russia alone, 400 slices of pizza are eaten. And without profitability calculations, it is clear that opening your own pizzeria is always promising and profitable.

Market Review

It is no secret that the catering business is one of the most popular today. The rhythm of life, the time limit - all this explains the reluctance of people to cook at home. It is much easier to go to a restaurant or order a pizza at home.

The catering market is growing by 25% annually. This figure scares aspiring entrepreneurs who want to try their hand at the restaurant business. However, fear is not always justified. For example, there are no clear leaders among pizzeria cafes, and therefore we can assume that the entrance to the pizzeria is open for new players.

Even if you live in small town, it certainly has pizzerias - and they are local "monopolists". That is, a small network is opened, which expands over time and occupies a large market share. But it is important to understand that gradually promoted brands get bored and may lose quality, so a new pizzeria with proper marketing and quality products there is every chance to unwind.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

How can you attract customers to a pizzeria? In addition to the well-known and understandable methods, one should not lose sight of the special one, which turns out to be very effective for catering establishments. This is the format. There are many options in which form to present your pizzeria on the market. They differ in presentation, concept, scale, production processes and the amount of investment. You can start your own business with pizza even with a budget of 100 thousand rubles. Let's take a closer look at the various options so that you can choose the one that suits you.

Pizzeria formats

Pizza bar. In addition to pizza, the bar's menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to chat, watch football and eat hearty, but inexpensive food. You can open a pizza bar with a capital of 600 thousand rubles.

Mobile and simple business. In such a van, you can sell whole pizzas, as well as slices. The main advantage is that you can change the place of deployment and be present at the most cash places. At least 700 thousand rubles will have to be invested in such a format. The bulk of the expenses are for the purchase of a van and equipment for making pizza.




Food court pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. “Bite off” a piece of the square in a shopping center is an effective publicity stunt in itself. There are always a lot of potential customers in shopping centers. The main rule of trade here is: fast, tasty and inexpensive, otherwise the client will go to competitors. It is the high competition that is the main disadvantage of this format. To open a pizzeria in this format, you will need 700-800 thousand rubles.

Kiosk-pizzeria (pizza-shop). This format can be placed in a large hypermarket or shopping center. A popular direction that is developing by leaps and bounds. The pizza shop is a small space, consisting only of a kitchen and a product distribution area. Pizza in such establishments is prepared within 15-20 minutes right in front of customers. This is a more budgetary format of a pizzeria, for which 400 thousand rubles will be enough to open.

Pizza delivery service. One of the most common formats. For work, a minimum of equipment, personnel and production space is required. Of the minuses, it is worth noting the high costs of an advertising campaign - a website is required, the cost of print advertising, and more recently it is desirable to be friends with mobile applications and services. You will have to spend an impressive amount on cars for delivery. In total, to open a pizza delivery service, you will have to spend about 1 million rubles.

This format was invented by the Italians when they rolled pizza into a cone and began to sell it in convenient packaging. So the pizza began to look like a regular fast food. Europe took this idea with a bang. Why not try to implement this idea in Russia? For this, a small kiosk in crowded places or an “island” in the shopping center is suitable. You will have to invest 300-400 thousand rubles.




Pizza Machine. For Russian market this is a novelty, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple or advanced. In budget options, the finished pizza is stored in a special refrigeration compartment, then it is sent to the department, where it is freed from the film, and then into the oven. More advanced pizza machines cook the dish longer, but cover the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed already during the cooking process. The advantage for the buyer is that he does not have to wait for delivery or call in a pizzeria - he can buy delicious, fresh pizza in a place convenient for him. There is another plus - pizza from such a machine will cost less than in a pizzeria. One such pizza machine costs about 300 thousand rubles, and in order to open a pizza vending business, you will have to invest 400 thousand rubles.

Classic cafe-pizzeria. This is a classic and common option. A small establishment with 20-30 tables and a menu that includes not only pizza varieties, but also other items. Opening a pizzeria is easier than a full-fledged restaurant. There is no need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. It is enough to have original pizza recipes, quality ingredients and a small kitchen in stock. Preparing pizza is relatively easy and very fast. To open a cafe-pizzeria, you will need to invest 600-800 thousand rubles.

So if you want to start a business, but don’t have enough capital for a pizzeria, you can choose an option according to your budget. For example, you can start your business as a pizza shop, gain experience and gradually expand. In more detail, we will consider how to open a cafe-pizzeria. In many ways, this guide is for any entrepreneur who is planning a pizza making business.

Why you should open a pizzeria

BENEFITS

LIMITATIONS

high profitability business (up to 60%); fast return on investment; no need for a large staff; narrow niche; high demand for pizza, which ensures consistently high profits; a relatively small amount of investment for the industry; promising fast food format; simple production technology; opening a mono-product restaurant is more profitable than a restaurant with a full menu, also due to the low number of product write-offs

high level of competition in the market; expensive rent of retail space; the need to obtain permits to open a catering establishment

What you need to open a pizzeria

Explore the Market. Sphere Catering quite saturated, and competition among pizzerias is high. Therefore, before planning to open your own institution, conduct a study of the competitive environment. Identify the main market players, study their location in order to find the right place for you, evaluate the demand for pizza in your area. Also visit the establishments of your potential competitors to explore the situation "from the inside", see how the business of others works, study the menu to evaluate the offer on the market. Browse the overseas market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, abroad you can peep fresh concepts and business models. In general, collect as much practical information as possible to draw accurate conclusions.

Decide on the concept of the institution. It's no secret that the design and concept of an establishment is just as important as the food in it. At this stage, it is supposed to draw up a work plan, determine the format and corporate identity establishments, development of technological, engineering and design projects. By this time, the entrepreneur should have an understanding of how the project will work and how it will be financed. The concept, your own style and "chips" are needed in order to distinguish your establishment from many others. Why should a visitor come to you? The answer to this question will describe the concept. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal institution where you can get together with a company and watch football? Maybe you want to open a pizzeria where customers can choose the ingredients for their pizza. If fantasy fails, look at what is happening in foreign markets. Draw ideas, combine them - and you will definitely find that magic formula that will make your institution "one and only". Remember that just one concept will not get you far. Therefore, it should be given Special attention the quality of service, the speed of serving pizza and its taste, so that the visitor wants to come back to you.

Write a business plan. This is the most important stage of the project implementation. To avoid unnecessary expenses and problems at the start, carefully consider the project. What will be on the menu? How much money will have to be spent? What equipment should be purchased? How many employees will you need to hire? How to promote your institution in the market? How much can you earn at a pizzeria? The result of your work should be the derivation of a kind of formula for success, in which you will understand what the institution should have in revenue, traffic, rent and production costs. When you have these numbers in hand, you will be able to make better decisions when it comes to choosing premises, product suppliers, hiring staff, and so on.

How to register a pizzeria

The initial stage of opening a pizzeria is registering a business with government agencies and obtaining permits for a catering establishment. For reference commercial activities it is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

56.10 Restaurant activities and food delivery services

56.10.1 "Activities of restaurants and cafes with full restaurant service, cafeterias, restaurants fast food and self-service.

How to choose a room for a pizzeria and apply for permits

How to avoid problems with government bodies opening a pizzeria? First, you need to issue all permits in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

certificates for finishing with the necessary SES requirements;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents for checking instrumentation and measuring utensils;

contracts with SES and fire service;

the conclusion of the tax inspectorate on the registration of cash registers;

an agreement with the energy saving service and the sewerage service;

garbage collection agreement

agreement with the tenant and contracts with employees;

assortment list approved in SEN;

a license to sell alcohol, if it is supposed to be in the establishment;

contracts for deratization, disinfestation and disinfection;

the list of sold and manufactured products agreed with Rospotrebnadzor;

contract for the provision of car disinfection services (required if a delivery service is expected).

Having collected this impressive list of documents, you can be calm that the legal issue has been resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, as this information will be useful when choosing a room. It is better to immediately take care of the fulfillment of all conditions so that you do not have to correct inconsistencies and endure additional costs. The topic of obtaining permits for restaurants is described in more detail in this material.

Finding the right area for a pizzeria can be time-consuming, so it's best to take care of it in advance.

Basic requirements for the premises of a pizzeria:

area around 100 sq. m.;

availability of parking;

availability of artificial and natural ventilation;

the presence of sewerage;

availability of additional rooms (storage room, bathroom, staff room);

proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of a pizzeria depend on the format and concept chosen. For example, if a delivery service is expected, you need to consider logistics and choose a location so that pizza can be delivered to any part of the city in about the same time. And if you are planning to open a pizzeria like a family cafe, then it is better to give preference to a residential area.

According to Total Food Service, most restaurants need 40% of the total space for kitchen and warehouse, and the remaining 60% is occupied by the customer service hall. You will be very lucky if you manage to find the premises where the catering establishment used to function. In this case, you can save money on bringing the premises in line with fire and sanitary standards. The amount of rent for the premises depends on various factors: the city, the district, pedestrian traffic, and advantageous proximity to others matter. public places. On average, renting a room for a pizzeria will cost 80 thousand rubles a month. Experienced entrepreneurs recommend paying immediately for six months - then by the time the second payment is made, you will already have time to unwind.

Another issue related to the premises is renovation. It is recommended to choose premises that do not require major repairs, redevelopment, etc. Any repair means a certain duration of the preparatory phase. The longer you solve problems with the preparation of the premises of the institution, the more losses you will endure. But if you look at the modern interior of fashion establishments, you can see a minimum of decoration on the walls and ceiling. Today, the design of establishments is played up with decor, furniture - the fact that you can quickly bring in and, if necessary, take it back. This is because, in fact, none of the tenants can be sure that he will stay in this room for a long time.

A couple more nuances: according to the rules, a pizzeria cannot be located in the basement. It is problematic to place such establishments in residential buildings.

What equipment is needed for a pizzeria

Investing in the right commercial kitchen equipment is one of the biggest steps in starting a pizzeria. The quality of kitchen equipment and tools will determine it. production capacity, workflow, and something will even affect the taste of food. Therefore, you should make a responsible choice. To do this, it is recommended to study in advance the various commercial offers and experience of other entrepreneurs. Below is a list of the main types of equipment that may be needed in the kitchen of a pizzeria:

pizza ovens;

dough divider, flour sifter and dough mixer for dough preparation;

refrigerators, freezers and vacuum sealers for food storage. suitable model refrigeration equipment choose depending on the layout of the kitchen and the volume of stored products. A functional device will be a special pizza table that keeps all the ingredients cool until they are needed;

a vegetable cutter will help make cutting fresh pizza toppings more efficient, such as cutting tomatoes and onions;

a device for cutting french fries if you plan to expand the menu;

deep fryer for cooking french fries and other dishes;

oven;

dishwasher for process automation and dish disinfection;

beverage preparation equipment: juicer, coffee machine (if needed);

kitchen utensils and other small equipment (knives, food containers, coasters, containers, etc.).

List necessary equipment determined by the chosen format of the pizzeria. For example, a delivery service will only need ovens, a sink, and kitchen tables.

In addition, it is necessary to purchase furniture (tables and chairs), a cash register and a cashless payment terminal, as well as decor items. According to rough estimates, the cost of equipping a pizzeria will be about 550 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to make a pizzeria menu

Any pizzeria should have at least 5 varieties of pizza. More is better. Ideally, if the menu has at least 12 types of pizza, which should include the most popular items: Peperroni, Margherita, 4 cheeses. The most popular pizza diameters are 40 cm and 30 cm.

Also offer visitors some original, delicious food combinations. But don't get hung up on one pizza. Diversify the menu with salads, french fries, hot and cold appetizers. Seasonal offers will apply.

Ready-made ideas for your business

Periodically, it is recommended to add new dishes to the menu or make special offers - this will allow you to keep the accumulated customer base. It is important to provide that for each dish a technological map is drawn up indicating the consumption of products per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the "choose it yourself" service. Let the customer choose the ingredients themselves. Expand your range by baking not only Italian thin-crust pizza (with a tortilla up to 0.5 cm), but American air pizza (with a 2 cm tortilla made from fluffy yeast dough with eggs and milk).

How to organize the supply of a pizzeria

Before opening a pizzeria, it is necessary to decide on suppliers and establish channels for supplying raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

It should be noted that products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all items from the menu.

The main categories of pizzeria suppliers:

suppliers of chicken eggs for dough;

fresh meat suppliers and sausage products;

provider fresh vegetables;

suppliers of various sauces;

suppliers of dairy products (cheese, sour cream, cream, etc.);

tea/coffee/beverage vendors.

By certain categories supplies that provide the main menu, it is recommended to enter into exclusive agreements with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of the proposals. When buying a batch of products for the first time, break the order into small batches to order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

Ready-made ideas for your business

Subsequently, it is recommended to make frequent purchases of products for the pizzeria, but in small batches - this increases the cost of delivery, but minimizes the risk of spoilage of the products and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded utensils and inventory.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by you. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, the technological map of the preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

In the current economic situation, it is reasonable to conclude contracts with domestic suppliers of raw materials for pizza. This is especially true for a small pizzeria, otherwise the check amount will be too large.

How to calculate the cost of pizza

Calculation of the cost of dishes occurs on the basis of technological maps. AT technological maps the recipe of each dish is reflected, the consumption of each ingredient is indicated. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one "average" pizza is about 130 rubles, and the markup reaches 300-400%. In order for your business to bring in a good income, the cost of pizza and its price must be in a ratio of at least 1:5. At the same time, it is important to take into account the "price-quality" ratio, it is definitely not worth chasing the cheapest raw materials.

How to advertise a pizzeria

The target audience of pizzerias is quite wide. The main category of consumers is young people aged 18-35, regardless of their income level. Due to the affordability of prices, the pizzeria works for a wide range of consumers.

One of the important points when opening a pizzeria is the preparation and implementation of an effective marketing strategy, which includes the development of the name of the establishment, its logo and corporate identity, as well as the organization advertising campaign(promotions, promotion tools).

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market and emphasize its concept. Services for the development of the corporate identity of the institution will cost an average of 15 thousand rubles. A catchy, attention-grabbing sign, including its installation, will cost about 30,000 rubles. To promote a pizzeria, you can use various marketing tools: creative advertising videos about a pizzeria in a cinema; promotion in the network; sponsorship participation in mass cultural projects; installation billboards and signage; distribution of business cards, flyers or booklets with menus; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions and so on.

Ready-made ideas for your business

In this case, advertising of a pizzeria in in social networks youth oriented. Within the framework of social networks, you can hold a “happy repost” campaign, a “competition contest”, etc. This tool is aimed at attracting an additional audience. Therefore, a pizzeria needs to acquire a personal account on social networks. There you can upload photos of dishes and the interior, inform about promotions, hold contests, and promptly answer all questions from users. You can also provide for a "happy hour" promotion - the time during which the institution offers discounts, a special menu (for example, business lunches).

plan a promotion for weekdays;

increase the price of the most popular menu items to cover the difference in costs;

come up with a short and understandable slogan for the action;

stick to one group of drinks or food participating in the promotion;

track the profitability of the stock.

The set of advertising tools depends on the budget that you are willing to allocate for it. In order to immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy in the first months of the pizzeria's operation. On average, the initial cost of advertising will be 50 thousand rubles. You can launch advertising even before the opening of the institution by coming up with original ads and launching a promotion that will interest people.

But the best advertisement for any catering establishment and pizzeria in particular, there is no doubt a quality product and service. If the consumer appreciates the food and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will speed up the process of recoupment of funds invested in opening a pizzeria and ensure the required level of sales.

How to hire a pizzeria staff

The solution to this issue depends on what type of institution you open. If this is a pizzeria for 20 people, then the minimum staff looks something like this:

pizzaiolo (2 people);

waiter (2-3 people);

dishwasher (1-2 people);

cleaner (1-2 people);

courier (if you are planning a delivery service).

Since your establishment big share probability will work 7 days a week, it will be necessary to organize two shifts. The most important person in a pizzeria is the pizzaiolo. It is he who creates a unique brand of your pizza, for which customers will come. For a small pizzeria, you can look for a pizzaiolo among those who graduated from a specialized school and took courses in the basics of cooking Italian cuisine. When selecting staff, also make sure that all employees have valid medical books.

When selecting employees, it is worth focusing not so much on work experience as on personal qualities: the desire to work, friendliness, responsibility, courtesy, and initiative. Usually young people work in pizzerias - it is easier for them to withstand the fast pace of work.

How to plan the income of a pizzeria

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and is based on the performance of other institutions. But these numbers can be very different from what you will have. For you, they are purely informational in nature, showing how much pizzerias earn and can earn. Of course, in the first months you won’t be able to earn a lot on pizza - even in the most favorable scenario, the income will be about 50 thousand rubles. But if you correctly plan all stages of the project, launch its active promotion, realizing high standards of service, then during the first year of work it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on a monthly profit of up to 600 thousand rubles, and sometimes even more.

To calculate the net profit of a pizzeria, you must also plan the amount of fixed costs, which include utilities, employee salaries, taxes, food purchases, and losses from product write-offs. Practice shows that it is possible to recoup the invested funds in a year. And this is a great indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Here is an approximate calculation of the revenue of a pizzeria:

The cost of pizza - 130 rubles

average price pizza - 600 rubles

Number of sales per month: 1500 pieces

Monthly revenue \u003d (600-130) × 1500 \u003d 705,000 (rubles).

If you subtract the cost of renting premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then you can recoup the initial investment of 1.2 million within six months.

How much money do you need to open a pizzeria

After we have examined in detail the process of opening a pizzeria, we can summarize the information received and calculate how much it costs to open such an institution.

Calculation of initial investment

As you can see, opening a pizzeria will require an initial investment of 1.2 million rubles. This is the minimum that a beginner in the catering business should be guided by.

What are the risks of opening a pizzeria

Like any business, opening a pizzeria comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. The main risks include:

bad choice of location. For catering, this risk means low revenue. Therefore, it is necessary to carefully analyze outlet and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions, which provide for the liability of the supplier in case of their violation;

competitor reaction. Since the catering market, and in particular the pizzeria market, is quite saturated and the competition is high, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, conduct constant monitoring of the market, have customer loyalty programs, competitive advantage and unique offers

Refusal to lease premises or increase in the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

problems with personnel - low qualification, staff turnover, lack of motivation of employees. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the institution. The easiest way to reduce this risk is at the stage of recruitment, hiring employees who meet all the requirements. A bonus system should also be provided for;

equipment breakdown and production downtime. To reduce the risk will allow regular maintenance of equipment in order to maintain its performance;

food spoilage due to low demand, storage equipment failure, improper storage, planning errors. For the restaurant business, this risk is a high degree probabilities. Food surpluses can arise for two reasons: firstly, due to the low level of sales and the unpopularity of certain dishes; and secondly, due to errors in sales forecasting. It is possible to reduce this risk with the help of competent planning and forecasting, revision of the assortment, exclusion of unprofitable dishes from the menu. Food storage errors, breakdown of refrigeration equipment can lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance equipment;

decline in the institution's reputation among target audience in case of errors in management or a decrease in the quality of services. It is possible to level the risk with constant monitoring of product quality, obtaining feedback from the customers of the establishment and taking corrective actions.

You can open a profitable pizzeria both in a metropolis and in a small town. The pizzeria will perfectly fit into the frantic rhythm of a large city and become a successful project in a small town, where residents are not yet fed up with catering offers, and the level of competition and the demands of visitors are lower there. But success can also be achieved in a highly competitive environment. The main thing is to offer a quality product, to promote original idea and have good service. In conclusion, we share a few useful tips, which will help the entrepreneur in opening his own pizzeria:

Be sure to register the cash register with the tax office.

Cooperate only with those suppliers who have certificates for the products sold.

Develop a unique concept that will help you stand out from the competition. And an attractive, original style will make the company recognizable.

Open kitchens, which provide customers with the opportunity to personally observe the cooking process, significantly increase the level of trust in the establishment. The costs of organizing such a kitchen are small, but the effect is significant.

A pizzeria is a type of establishment that has long settled on the market. The appearance of another pizzeria will not surprise anyone. But in your power to come up with a unique service. It can be an original serving, the ability to assemble your own pizza from a list of ingredients, etc.

Develop loyalty programs for regular customers.

A pizzeria is a business that requires a lot of time, attention and money. However, with the proper distribution of each of the resources, it can become a profitable, promising business. And one successful project- become the basis for a whole network of institutions.

541 people are studying this business today.

For 30 days this business was interested in 120797 times.

Profitability calculator for this business

Starting a pizza delivery business is easy and hard at the same time. Simple - because such large investments are not required, as for more serious enterprises. Difficult - because you have to go through the chain of command, work hard to earn a name and be patient until the business pays off.

If you succeed, you will get a highly profitable business, you can open new outlets or even full-fledged restaurants. It all depends on your patience, desire and determination.

Features and difficulties of such a business

Let's start the topic: "How to open pizza delivery at home", with the features of the business and the difficulties arising from them. The first and most obvious is competitors. They are all establishments where they prepare and deliver pizza: specialized pizzerias, restaurants and just delivery companies. You probably saw how all the entrances are pasted over with advertisements with the menu of such firms. As a rule, the number of competitors in one area is not very large, which makes the task easier. But their main advantage is the speed of delivery, a well-known name and reputation.

Customers are reluctant to change their habits and prefer to order in one place - where they cook delicious pizza and deliver it quickly. Gotta make an effort to convince them to buy something from you. To do this, you need to give more advertising, literally "an eyesore" so that the client decides to order something from you.

Next you need to earn reputation. Your pizza should arrive to the client as quickly as possible, always be tasty and of high quality. If you cook poorly or delay delivery, the person will no longer order from you and dissuade his friends from doing so. Therefore, carefully monitor the quality of the ingredients and the technology of making pizza, saving on this is a bad option.

The next one is organizational difficulties. First you need to find a place. Please note that it is unlikely that such a business can be organized in your own apartment. But even in this case, you will have to go through many instances, at least, this is obtaining a trade patent, permission from the fire inspectorate and SES. Experienced entrepreneurs recommend going to these organizations with a project for the premises before the lease is signed. You can immediately eliminate the shortcomings, so that later you do not have to redo anything.

Then - the staff, namely - cooks. It is unlikely that you will be able to find someone who will cook it using all Italian technologies for pizza delivery. This is taught in specialized institutions or immediately in restaurants. One consolation is that many say that pizza in Russia is tastier than in Italy. But in any case, you need to find an intelligent person who will make sure that the pizza is tasty, and its taste remains unchanged over time.

This is not easy, because it is not always possible to purchase raw materials from one supplier. And it is the chef who will determine whether he can recreate the same taste using different flours, cheese, tomato paste, etc. And also the tendency of the culinary profession is to change jobs every 2-3 years, as they get bored with the former.

Menu. Need add at least drinks and salads to it. If you look at the menu of other similar establishments, you will see that they are not limited to pizza. The most popular is the combination of pizza and sushi.

Fast delivery. Take care of logistics issues by purchasing several inexpensive cars or hiring drivers with your own cars. If you work in a residential area, a suburb or a small town, the bulk of the delivery will be carried out by cars or mopeds. In the center of the metropolis, it is better to deliver pizza by public transport due to traffic jams.

About how much time the delivery should take - see the comment of the expert.

Premises and equipment

Enough 30 sq.m., where you can place all the equipment. May need cosmetic repairs. The premises must comply with the standards fire safety and SES, which you will first visit even before the start of the lease period, and then you will see representatives of these organizations again after everything is equipped.

Since you only need a bakery, a small production hall is enough. The premises for it can be rented in canteens, cafes, residential buildings, put up a separate tent for the sale of pizza - wherever it is possible to put the equipment and start cooking. It is important that courier cars can easily drive up to your workshop and take away the goods from there.

We are talking about a pizza delivery business only, we are not discussing the possibility of organizing a full-fledged pizzeria yet. But it is quite possible to open it when you settle in the market and receive a stable income. But as an option, you can put a few tables in the room, if the area allows, or provide the opportunity to take freshly baked pizza to go.

1. Pizza oven hearth or conveyor. Deck oven cheaper, pizza is placed on a stone floor and baked at a temperature of 400-500 degrees Celsius. Conveyor models are more expensive, but they are better suited for the preparation of the same type of product. Both types of ovens are gas and electric. There are also wood-burning ovens - a classic option for an Italian pizzeria. But pizza delivery companies are encouraged to use conveyor models - they are more productive and easier to operate.
2. Pizza table. Here the pizza will be assembled and prepared for delivery to the oven. The table must have gastronorm containers with a cooling effect for storing ingredients.
3. Refrigerator and freezer. This is where the rest of the ingredients will be stored.
4. Ventilation equipment.
5. Dough sheeter.
6. Forms for pizza.
7. Kitchen tools.
8. Gravy boats.
9. Package.
10. Pizza bags.

Personnel and procurement of raw materials

What staff is needed:

1. Cooks. Optimal - 2 pizza chefs who can work together or in shifts.
2. Purchaser of equipment and raw materials. You can act as it yourself.
3. Couriers - from 4 people.
4. call center operator. You can also do this on your own at the first stage.

Activities from 2, 3, 4, and sometimes 1 point you can do yourself. Mistakes made by many new entrepreneurs trying to do everything yourself. Calculate exactly what kind of work and for how long you can do it yourself, what you can entrust to employees and to whom, otherwise you may not be able to do anything. The best option- buy raw materials yourself and answer part of the calls, and delegate the rest of the duties to employees.

First, let's talk about what raw materials you need. Ideally, pizza should be made with hot dough and quality ingredients. But there is an opportunity to save money by buying several pizza blanks and several options for fillings sold at wholesale depots.

Pizza will cook very quickly, the cost will be minimal, but the quality may suffer. Therefore, if you go this way, first personally try each cooked pizza and decide if you would buy such a product again.

If you decide to buy the ingredients separately, they are sold in wholesale stores METRO type or at specialized bases engaged in the supply of raw materials for pizzerias. You can find a permanent supplier in Russia or abroad and buy all the ingredients from him. It can be said unequivocally that raw materials are not something that can be saved on.

Economic calculations

Minimum costs:

1. Room rental - from 15 thousand rubles per month.
2. Equipment - 170-200 thousand rubles.
3. Raw materials - 100-200 thousand rubles.
4. Repair (if necessary) - 50-100 thousand rubles.
5. Salary for employees - 150-200 thousand rubles per month.
6. Registration of an enterprise - from 15 thousand rubles.
7. Advertising - from 30 thousand rubles.
8. Packaging for pizza - from 10 rubles. for a box.
9. Printing booklets with menus - 5-10 thousand rubles.
10. Utilities - 20-30 thousand rubles.

This is an approximate minimum cost. It can be more or less and varies depending on the region.

The average profitability of such an enterprise is 35-40%. The payback period is from 20 to 30 months. The cost of 1 pizza is 50-120 rubles. Margin - 200-300%. The average price of a pizza is 250 rubles. The average number of items is 20 types of pizza on the menu. Approximately 50 orders can be delivered per day. Let's say 1 order is, on average, 2 pizzas. We think so, because 1 person can order 1 pizza, at the same time a large company will order 3 pizzas. So it turns out 2 pizzas to order. Please note that these are very rough estimates.

As a result, the average cost of a pizza is 85 rubles. Let's say you sell 100 pizzas a day. We calculate the gross income per month:

(250 x100 - 85 x100) x 30 = 495,000.

Excluding expenses and taxes net profit will amount to 70-100 thousand rubles per month. This is a rough and very approximate calculation - income can be more or less. You will surely have other types of food and drinks that will increase your profits. The optimal ratio between the cost of production and the price: 1:5. some companies use a ratio of 1:7.

Do not seek to set a price higher than that of competitors, otherwise you risk being left with nothing. Focus on the average market price, too cheap pizza should not be sold either - this causes suspicion. In addition, you will have to save on raw materials, but this is not worth doing, as mentioned above.

Advertising

Come up with a catchy name, a bright logo and patent them. The client should see them as often as possible: on flyers, on cars, on the Internet, on billboards, in printed publications etc.

Create your site. Place on it all the information about the product, its ingredients, any interesting articles, the history of your company and everything that may be of interest to the client. Don't forget the most important thing - the "order" button. The client should be able to instantly buy pizza directly on the site, order back call or make a phone call to the given phone number.

Design mobile app. Its purpose is to quickly buy pizza and alert about news and special offers your company.

Paste menu booklets in the hallways. They will be constantly plucked, but someone will definitely want to order a pizza, since there is no need to look for delivery companies on the Internet - the menu has already been brought directly to his apartment.

Develop a discount system. For example, let the subscribers of a group on a social network receive a 5% discount, or a 10% discount for a repeat order within 2 weeks, etc.

Run word of mouth radio. Many companies rate it as The best way advertising. Let one of your friends, in a conversation with their friends, tell what delicious pizza they tried and order it so that people are convinced of this. Your task is to cook really tasty pizza and keep the brand, otherwise you will instantly lose confidence.

A pizza delivery business is pretty easy to set up. It has its own characteristics and difficulties. In short, to overcome them - you need patience and ingenuity. Then you will get a profitable and highly profitable enterprise with unlimited opportunities for expansion, growth and opening of new branches.

Many pizza delivery companies started out as small bakeries where the owner delivered the pizza himself. And now this large enterprises known all over the country or even abroad.
Watch the video to learn how to open pizza and sushi delivery.
http://www.youtube.com/watch?v=hdscHmQYZAI

Didn't find an answer to your question? Find out, how to solve your problem - call right now:

The pizzeria is considered profitable business because of the popularity of the dish among people of different social statuses and its low cost. Despite the fact that the number of restaurants of this direction is only increasing every year, the market in many cities is not 100% full. How to open a pizzeria? This type of business is considered quite profitable, but the organization of the process requires consistency. Drawing up a business plan "Opening a pizzeria" will allow you to get an idea of ​​\u200b\u200bthe initial amount of investment, expenses and costs.

Competitor analysis

This market sector is characterized by rather high competition, the entrepreneur must take into account the availability and location of catering places of the same price segment. On average, the pizzeria market is growing annually by 25%, already in 2007 the market volume reached 160-175 million dollars, while in subsequent years there was a steady upward trend.

Today, pizza is sold both in specially equipped pizzerias and in large restaurants; the number of stationary establishments in Moscow exceeds 350. The share of each of large companies at the same time, it does not exceed 5% of the market, which indicates a fairly high relevance. Experts predict further growth segment of fast-food pizzerias with home or office delivery.

According to experts, the market in Moscow and St. Petersburg is occupied only by 50%, in the regions - by 30%. This factor makes this type of business a very promising direction, so the answer to the question “Is it profitable to open a pizzeria?” unambiguously yes.

What pizzeria to open from scratch?

Pizza is in demand among people of different incomes and social status; dishes are prepared in elite restaurants and fast food chains. The volume depends on the choice of the type of institution financial investments, the rate of turnover of funds and payback.

There are two formats:

• Italian restaurant;
• fast food pizzeria.

Italian restaurant

The first option is the most expensive, but also the most cost-effective and quick payback. The main costs in this case are for rent or construction of premises (300 thousand - 3.5 million), another 170 thousand will be required for the purchase of equipment, monthly staff salary costs will amount to 170-200 thousand rubles. The monthly income is planned at the level of 350 thousand, the payback period is 1 year. The menu includes a wide range of dishes, many types of pizza. The competition in this niche is not very high, classic pizzerias quickly gain regular customers.

How much does it cost to open a fast food pizzeria?

Institution of this type specializes mainly in pizza, in this case it requires less investment, but the competition in this segment is much higher. In order to reduce costs, it is recommended to rent a small area of ​​the hall in the shopping center and organize a pizza selling point there. This format requires a small number of staff, the cost of interior space is also reduced.

The cost of renting premises for a pizzeria is 15-100 thousand, for equipment - from 100 thousand, for staff salaries - 30 thousand. The profitability of a pizzeria is 100 thousand monthly in this case, the payback period is 1-2 years.

Registration and taxation of a pizzeria

When organizing a pizzeria, any organizational and legal form can be chosen, it can take a lot of time to collect all the conclusions and confirmations.

What does it take to open a pizzeria? The following documents are required for registration:

• permission from the sanitary station;
• the conclusion of the fire service;
• confirmation of the conclusion of contracts for garbage collection, deratization, disinfection, cleaning ventilation systems, disposal of mercury lamps;
• sanitary passport for the premises;
• confirmation of the conclusion of the contract for the installation fire alarm and panic button
• confirmation of registration of the cash register;
• liquor license.

The most profitable option for a pizzeria is - in this case, the amount payable to the budget is lower than with simplified taxation and OSNO (the main taxation system). Issues related to UTII are regulated by municipalities, the possibility of switching to it should be clarified at the place of registration of the enterprise and the place of business. The number of employees in this case should not exceed 100 people.

As an alternative, a simplified taxation system () can be considered.

Location selection

Despite the rather large concentration of pizzerias, the demand for them is still high. Buying and renting premises in the central areas of the city is quite expensive, many entrepreneurs prefer sleeping areas. They live in a large number of residents, many prefer to visit nearby restaurants.

Good pizzerias grow very quickly regular customers who regularly visit them with their whole families. The pizzeria can also be located in places where there are concentrations of offices and educational institutions- the main visitors in this case are students and office staff who will regularly come here for lunch and dinner.

The costs in this case are formed depending on the type of institution and the district of the city. To begin with, it is recommended to rent 50 sq.m. - this will allow you to open a small institution with an average flow of customers. If you need to expand your business, you can always rent or buy another hall nearby or open another pizzeria with the same name in another area. Costs depending on the city, district, area of ​​​​the premises vary within 15 thousand rubles. - 3.5 million rubles.

Pizzeria space

When choosing a room, it is also necessary to comply with certain requirements: sewerage, water supply and ventilation (exhaust) must be connected to it.

It is forbidden to place a pizzeria in the basement; due to increased noise, it may be difficult to organize an establishment on the ground floor of a residential building.

A detached building or a house with an area of ​​​​100 m is ideal, the third part of which should be occupied by the kitchen.

Equipment

The cost of equipment also depends on the type of institution, with any financial possibilities, it is necessary to pay attention to its quality. With small volumes of production, equipment that requires manual labor should be purchased.

Necessary equipment for pizza production:

• refrigerators (the room must be equipped with refrigerators for storing food and drinks, it is recommended to purchase a separate refrigerator for seafood);
• specialized oven (tiered, (exclusively for pizza), conveyor).

In restaurant-type pizzerias, the technology of cooking pizza on wood is often found - Italian pizza is prepared in this way.

In addition to the basic equipment, other equipment is also required: a pizza table, pizza molds, gravy boats, knives, etc. The cost of equipment depends on the brand and model, the price can vary between 100 - 300 thousand rubles.

Staff, pizza delivery

To serve a small pizzeria, a cook and a waiter are enough - their professionalism largely determines the success of the business. The taste and quality of pizza depends on the experience and conscientious attitude of the chef. To acquire good culinary skills, a chef must complete at least 6 months of training. Some restaurants hire staff from Italy or train themselves.

The salary of employees of a restaurant and a pizzeria such as fast food is also different, it is formed from the salary, percentage of sales and tips. As the business develops, the need for staff will increase, you will have to hire employees to deliver pizza, the pizzeria can switch to round-the-clock operation.

How to open a pizzeria with delivery? Pizza delivery - great way increase the profitability of the institution, so many companies rely on it at the initial stage. Some entrepreneurs come to this idea after a certain time.

When orienting a pizzeria for delivery, it should be taken into account that Italian pizza cools faster, so the restaurant should have American pizza in the assortment.

Range

To make pizza, you need yeast dough, tomato sauce, olive oil, basil and mozzarella cheese. The last ingredient plays an important role. It is usually made from buffalo milk and soaked in whey, which adds flavor to the whole dish. A set of other components (ham, mushrooms, seafood, fruits, etc.) is formed by the chef, taking into account the preferences of customers.

As practice shows, the assortment should include from five types of pizza. Raw materials for production can be domestic or imported. In most restaurant-type pizzerias, a combined option is used, since the cost of pizza made exclusively from Italian products is very high. The minimum cost of a dish is 5 rubles.

Summary

The business plan "How to open a pizzeria" consists of several sections: market analysis, format selection, collection required documents, choosing a place and premises, buying equipment, compiling a menu. The payback period is usually 1-2 years.