The business with the ironic name "husband for an hour" has firmly taken its place in the market of services for the population. It is based on the ability to do a “male” job well in order to be ready, for example, to repair an electrical outlet, change a faucet or assemble furniture.
To provide small household services no special narrow-profile knowledge is needed. After all, the main clients of the “husband for an hour” are female representatives who need to hang a chandelier or curtain, put on a switch, or even drive in the most ordinary nail.
Advantages of a “husband for an hour” over large repair companies
- Most importantly, the “husband for an hour” service will cost much less than calling a specialist from a well-known repair and construction company. Therefore, the demand for these services is growing.
- A client contacting a large firm will most likely have to wait for their turn in the list of clients. Or maybe they will refuse him at all, because they consider the order too small. “Husband for an hour”, on the contrary, will arrive at the client in the shortest possible time and will repair even the smallest breakdown.
This type of business will not bring millions to its owner, but it will be able to provide a stable monthly income.
In addition, becoming a “husband for an hour”, you will quickly earn the money invested. Usually this business pays off within one to two weeks. What is needed to implement a business idea, how much will you have to invest and what income should you expect?
Business registration
If you seriously decide to do this type of business, then you will need to register as individual entrepreneur. Registration practically does not require expenses, does not provide for hiring an accountant and paying property tax, unlike a company with limited liability and other forms of ownership. It turns out that such an organizational and legal form as an individual entrepreneur is optimally suited for a small business.
To register an individual entrepreneur, you must determine the main activities for OKVED codes. Usually this:
- Production of electrical work - code 45.31
- Joinery and carpentry - code 45.42
- Production of plumbing work - code 45.33
Which taxation system to choose
You will need to send a notification to the tax office about the transition to the selected taxation system. The choice is small - (single tax on imputed income) or (simplified taxation system).
If there are one or two “husbands for an hour” in the state, and the range of services provided is wide, it will be easiest to use the simplified tax system “income” of 6% from profits, since there may be problems with UTII due to the variety of services provided (some of the types will not fall under the definition of “household” according to OKUN).
The main advantage of UTII is that when applying this system, a fixed amount of tax is set, which does not change, regardless of the amount of income.
In order to choose a taxation system that is more beneficial to you, you need to calculate the approximate amount of income and expenses. It would also be right to consult an experienced accountant who will clearly explain all the pros and cons of each of the systems.
How much you need to invest in the implementation of the business idea "husband for an hour"
Before you start work, you need to spend some money on equipment, business advertising, overalls, etc.
Tools
Acquire necessary equipment Or use what you already have, it's up to you. But if you still decide to stock up on new tools, then here is the main list and the average cost of each position:
- A set of tools (a complete set of screwdrivers, pliers, a chisel, a set of open-end wrenches, a chisel) - 4,000 rubles
- Electric drill and a set of drills - 3,000 rubles
- two or three hammers different sizes– 1,000 rubles
- Bulgarian (small) - 2,000 rubles
- Respirator, protective gloves and glasses - 500 rubles
- Tool box - 1,000 rubles
- Consumables ( a large number of different washers, staples, nails, screws, self-tapping screws, etc.) - 500 rubles
Separately, it is worth focusing on workwear, which can be sewn to order and put a logo with the name of your company on the workwear. The cost of tailoring varies within 1,500 rubles.
Advertising
Do not neglect good advertising, because the number of your customers depends on it. Use regular ads with loose leaflets, let's advertise in newspapers and on local websites. You can promote your services through social networks and large online message boards.
Order high-quality business cards and leave them for each client. The cost of one business card starts from two rubles. Having made 300 business cards to start, you will spend about 600 rubles.
In addition, you can use your private car for advertising purposes by sticking the inscription “Husband for an hour. Repair services cheap” with a phone number.
counting up cash, which are supposed to be spent on advertising, you can stop at the amount of 2,500 thousand rubles. This will include advertisements in print media (2-3 publications per month), order business cards, paper and ink for printing, as well as the cost of gasoline for posting and distributing leaflets.
Total cost
Adding up all the expenses, we get 16,000 rubles. This amount is an average, but you can focus on it when drawing up a “husband for an hour” business plan. This also needs to add the cost of registering an individual entrepreneur and taxes.
Business income
- Price repair work you have to determine by yourself. Make a price list for standard services such as furniture assembly, electrical socket repair, wiring replacement, etc.
- Per special types works that require a lot of time and labor, it is best to install hourly pay. For example, the installation of a conventional bathroom faucet may be charged according to a set rate. And replacing the electrical wiring in the house will require additional time, since you will have to look for everything you need in stores, do calculations. Therefore, in this case, it would be best to apply hourly wages.
- Determine the cost for a "fake" call, when the service was not needed for some reason, but you spent time and money on the road.
Example. If the average cost of one hour of work is 300-500 rubles, then for an 8-hour working day you can earn about 2,400-4,000 rubles. With a sufficient number of orders, your average monthly earnings, excluding days off, will be 40,000-80,000 rubles.
Remember, the number of your potential customers is equal to the number of ads and leaflets you put up. Therefore, do not neglect the "paper" advertising.
How to be those who do not have sufficient knowledge and skills
If you are not a craftsman with “golden hands”, but want to realize the “husband for an hour” business idea and have the necessary funds for this, then you can hire employees who will carry out all the repair work. It will be more profitable to hire people living in different parts of the city. So the employee will spend a minimum of time and money on the road to the right place.
You will have to set workers a fixed wage or a certain percentage of the daily amount earned, usually at least 70 percent of the transaction value. If you set a lower percentage, then be prepared for the fact that workers will begin to “steal” a little. Individual copies can give you
An excellent option for organizing their own business for people who have perfectly mastered the skills of minor household repairs will be an enterprise that has received the code name “Husband for an hour” in our country. The concept of this business is to provide small household services for a fee. It is useful for a future entrepreneur to figure out how to organize such a company from scratch, what skills and tools will be useful in work, what the range of services provided looks like, what personnel to recruit and where to look for them, how to attract customers and how much it can cost to open a business.
Business "husband for an hour": where to start
Start any business with an analysis of the market where you plan to work, and with a study of competitive organizations. Having paid some attention to research already operating enterprises, you will discover potential strengths and weaknesses of the future business, as well as formulate certain goals that you need to strive for in your work. Understanding the situation will help detailed business plan, based on which, you should start organizing the activities of the enterprise.
Competitor analysis aims to clarify:
Contrary to popular belief, firms of the “Husband for an hour” format do not compete with large construction and repair organizations, since the latter are much more interested in large-scale orders in which they immediately perform a turnkey package of work.
Video: how to analyze competitors
Business plan of the company in the format "Husband for an hour"
The traditional business plan contains all stages of the enterprise: from registering a business to spending profits. All key points should be reflected in the business plan. Following the summary, you will be able to adapt the recommendations given to a specific situation and get the first approximation of your own business plan as a result.
Video: how to write a business plan
Business registration
The most common forms of business registration in Russia are individual entrepreneurs and LLCs. Registration of a business takes a maximum of three business days, but registration of an LLC will require more money than for IP.
The costs of opening an IP consist only in paying a registration fee in the amount of 800 rubles, and to open an LLC, you must pay 4,000 rubles as a registration fee, and then deposit at least 10,000 rubles into the company's account as authorized capital.
In addition, many businessmen engage professional lawyers to draw up the statutory documents of an LLC; this procedure is also not free. Significant differences between individual entrepreneurs and LLCs include the fact that an individual entrepreneur is liable for the debts of the enterprise with all his property, and an LLC risks only its authorized capital.
Video: how to choose between IP and LLC
Room search
The office of a company providing small household services to the population is best opened in close proximity to potential customers, that is, in densely populated residential areas of the city. A space of 40-50 square meters is enough for work, in which you can organize a small warehouse for storing tools and equipment, a customer reception area, as well as workplaces for office specialists. In addition, it is necessary to allocate a small room for the masters to eat and rest between the execution of orders.
Make sure that all necessary communications (sewerage, water supply, electricity, heating, telephone and Internet) function properly in the rented premises. Agree with the landlord on the possibility of attaching a bright and noticeable advertising sign above the entrance, even at night, indicating contact information and opening hours. This will help future customers learn about you.
Video: how to choose a business premises
What skills do you need to have
If you plan to work alone at the initial stage, you will need the skills to carry out minor repairs. For further business management, knowledge in marketing and advertising, the ability to analyze data and operate with numbers will be useful, an entrepreneurial vein is also useful, which allows you not to lose your composure in difficult situations. Any necessary skills are acquired in the process of work, the main thing is that there is a desire and ability to learn.
Video: how the master works from the "Husband for an hour" service
The range of services provided
The list of services can be anything. It all depends on your inclinations and skills, as well as on the abilities of the hired employees. As a rule, firms operating in the “husband for an hour” format provide the following services:
Some companies also provide minor cosmetic repairs.
Regularly analyze which services are in demand by the population, and enter them into your price list. Depending on where the bulk of clients are located, the list of services provided may vary. So, residents of new buildings who are just moving into apartments will need help in assembling furniture, installing lighting fixtures and inserting locks into doors, and residents of houses built in the 70s of the XX century will more often repair plumbing and order minor household repairs.
Necessary tools and equipment
To ensure the work will require equipment of two types: office and production. The equipment necessary to ensure the operation of the office includes office furniture and office equipment.
Table: office equipment and office equipment for organizing the work of a small household repair company
Scroll production equipment used by the master directly when performing work at the customer's site varies depending on the type of services provided.
Table: tool required for work based on 6 craftsmen
The number of tools of each type can be changed depending on the number of masters in the state, as well as on how much demand this or that device is in the work. All overalls are quickly made to order for a particular employee, so it makes no sense to purchase a uniform in advance.
Photo gallery: sets of hand tools for the work of the master
The cost of a power tool can be quite impressive, but you should not save on the quality of this equipment. For the provision of services, it is necessary to purchase a professional tool. Meanwhile, you can buy used office furniture and office equipment in good condition.
Video: the difference between household and professional power tools
If the budget allows, it is also useful to purchase a vehicle to deliver the master with tools to the site.
Recruitment
You will need to organize in your enterprise Accounting. Available today various ways solutions to this problem:
A useful employee will be the dispatcher-administrator, who will receive incoming calls and requests from customers, and then distribute orders between the masters and control their execution. The main staff includes craftsmen who go directly to the client to fulfill the order. They can go to the call alone or in pairs, depending on the type of work performed.
To ensure order in the storage of tools used in the work, you will need to hire a storekeeper. Cleanliness in the office premises can be ensured by a cleaning lady invited 1-2 times a week. The purchasing and supply manager will make sure that the craftsmen have enough tools and supplies for the job. If you use company vehicles to deliver employees to the customer, you will also need a driver.
Table: staffing of a small household repair company
The table shows the approximate salaries of specialists for the city of St. Petersburg. Salary rates may differ in other cities and regions. In addition, some professionals may receive piecework or hourly wages. For example, an administrator-dispatcher can be paid for a shift, and a marketing and advertising specialist can only be involved in the implementation of large projects, for example, to launch a new advertising campaign or to hold an event. Depending on the desires, capabilities and skills of the business owner at the initial stage of the development of the enterprise, he can perform part of the work on his own. This will also save some amount on the payroll of employees.
When interviewing candidates, pay attention to their integrity, lack of bad habits, family and social status. As a test case for an interview, you can consider several conflict situations in communication with the customer and offer the candidate to find a solution. By the reaction of the applicant, you will understand how friendly and conflict-free this person is, and whether he fits your selection criteria. Be sure to ask for references from past jobs. This approach will allow you to insure against the occurrence of undesirable situations in the future.
Video: how to conduct an interview
Advertising and customer acquisition
The experience of many companies suggests that the most effective channel for advertising and attracting new customers is word of mouth. most effective advertising satisfied customers make the company, but before those appear in sufficient numbers, the owner of the business will have to take care of advertising. The specifics of this type of activity is such that you are unlikely to be able to form a worthy pool of first customers only from among your acquaintances.
To the number modern methods promotions include the use of your own website and online advertising. The site must include contact information, indicate the mode of operation, the list of services provided and the price list. If you have the necessary skills, the site can be developed independently using specialized designers (for example, ru.wix.com or mozello.ru). The cost of website templates can vary from zero to several tens of thousands of rubles. You can not waste time studying web layout and immediately apply for website development to a web studio or a freelance webmaster. In this case, the cost of creating a site will increase, but you can spend the freed time on something else.
Video: how to make a website yourself
Interesting and promising contextual advertising in search engines, as well as targeted advertising in in social networks. Modern technologies allow you to set the settings of advertising campaigns in such a way that exactly those people who are most interested in it will see your ad. When setting up ads, you can choose not only the gender, age, and city of residence of potential customers, but even the names of specific streets and house numbers, as well as the time the ad was shown, and other significant factors.
Video: promotion of the company in social networks
Do not skimp on the production of uniforms for employees. Thanks to this identification mark, customers will be able to easily identify your specialists and distinguish them from representatives of competing companies. The uniform usually consists of overalls, a jacket, and several T-shirts. Some companies also provide employees with footwear and provide change sets of clothing for winter and summer.
Work clothes must be of high quality and very comfortable to wear, otherwise workers will simply ignore them. Work suits must be branded. The company logo can be placed on a T-shirt, on the front of the overalls, on the back of the jacket so that it is readable and recognizable. Some companies also place logos on headwear, such as caps and hard hats. If opportunities allow, you can also brand a case with tools.
Photo gallery: uniform for employees of the company "husband for an hour"
Regardless of which advertising methods you use, you need to regularly analyze their effectiveness. It is likely that the cost of some type of advertising will be inappropriate, and you can optimize your budget by redirecting funds in another direction. If your company employs a marketing specialist, all these efforts can be put on his shoulders.
Calculation of income and expenses
Here is an approximate list of expenses for supporting the business of providing small household services to the population.
Table: expenses when doing business "Husband for an hour" in St. Petersburg
The post has been changed:
Minor household repairs - service "husband for an hour"
Leaking faucet in the kitchen? Need to assemble your newly purchased furniture? Hang a new chandelier? It’s good if there is a man in the house whose hands “grow from the right place.” And if this man does not have time for this? From morning until late, he works, improves the well-being of the family. And who will make a cornice, or hang a shelf on the wall for a lonely woman? Of course, "our" woman and "a galloping horse", and in a "burning hut", and if necessary, she will definitely be able to chop firewood or replace a burned-out light bulb. But there is an alternative - the service "husband for an hour."
The need to perform minor home repairs has led to a very predictable result - the emergence of a proposal for the implementation of such services. We all know this as a "husband for an hour" service.
I confess that a few years ago, when I first saw such an ad, I had associations that were by no means connected with repairs, because the word “husband” leads to completely different thoughts. See for yourself: “The call service“ husband for an hour ”-“ smacks ”of something intimate. Although everything here is strict and ethical.
However, let's leave the correctness of lexicology on the conscience of those who coined this term. We are interested in this service from the standpoint of a business idea. Great demand in skillful male hands (fortunately, every second man knows how to hold a hammer and operate an electric drill!), Has led to great competition in this poverty of entrepreneurship. Therefore, the decisive factors in creating their own client base were:
- Wide range of services offered, which implies the "cooperation" of several masters with different skills (one person cannot be a specialist in literally everything!).
- Availability of professional tools.
- Competent advertising.
- And of course, quality and cost of services rendered.
This does not mean at all that “single craftsmen” are left out of work, but finding orders for them has become much more difficult, and such “husbands for an hour” most often have to make do with old customers. Moreover, their “share” in the assortment is increasingly limited to even minor household inconveniences that need to be eliminated.
For example, replacing the same gasket in a faucet, or installing an additional switch/socket. With one or two orders a day on such services, you can rather go broke on gasoline, moving from customer to customer, than earn money.
Therefore, whatever one may say, but to work as part of a team (it is better to be at the head of this team) of masters various specialties still much more profitable.
What does a "husband for an hour" do?
For greater convenience, we have tried to list the most common services offered by a “husband for an hour” (actually a team of workers) in the table.
| Plumbing work | Toilet installation |
| - bathtubs |
|
| - mixer | |
| - shower cabin | |
| - shells | |
| - cold and hot water meters | |
| - heating radiators | |
| Crane repair | |
| Removing blockages | |
| Electric installation work | Installation of switches/sockets |
| - electric meter | |
| Installation of a chandelier / lamps | |
| El. wiring | |
| Installation and repair of various electrical appliances | |
| Carpentry and locksmith work | Installation of entrance doors |
| - interior doors | |
| - arched openings | |
| Tapping/replacing/repairing door locks | |
| Mounting plastic windows | |
| Finishing of balconies and loggias | |
| Opening broken locks | |
| Installation of cabinet furniture | |
| Finishing work | Wallpapering |
| Plastering / wall leveling | |
| Ceiling and floor tiles | |
| Services of loaders | Help with moving |
| Rearrangement of furniture |
These are already “traditional” services. Added to this list today:
- Repair computer technology at home.
- Room cleaning. By the way, oh unusual idea cleaning business organizations can be found.
- Courier services. How to open your own courier service delivery see this source.
You can add to your offer any other skills and abilities that you or your partners are fluent in. As I said before, a wide range of services increases the likelihood of customers contacting you.
Of course, most of these services are provided by the companies where the purchases were made. For example, when selling plastic windows, you can order their installation here. When buying heating radiators, furniture, doors - the same thing. Therefore, the only way to increase customer appeals is to lower prices for services, even if not by much.
Usually, payment for the help of a “husband for an hour” is made either for the amount of work performed or for the time spent. Keep this in mind when organizing your business.
What do you need to start a business
It is thanks to the wide range of work offered that the “husband for an hour” service has moved from the category of business ideas without investments to a higher category. Now, in many ways, the quality of the work performed is determined by the presence of a professional tool, for which you need to pay a lot of money.
In addition to the standard “repair case” containing: pliers, wire cutters, various screwdrivers, hammers, a screwdriver, a hacksaw, and other “first aid” tools, now you need to have a lot more.
At a minimum, you will need to purchase:
- Electric drills and rotary hammers of various capacities.
- Angle grinder(simply "Bulgarian").
- Electric jigsaw.
- Testers for measuring the parameters of the electrical network.
- Apparatus for soldering plastic pipes.
- Trowels, graters, and other tools for plaster work.
If a team of workers is working, it is desirable that everyone is dressed in the same uniform. In addition, you will need a car to travel to order points and transport bulky tools.
How to advertise your services
You can use proven methods of publishing ads in local newspapers to advertise your services. Or on a local TV channel. City Internet portals, groups on social networks are perfect for this purpose. Often such ads can be found on such large sites as Avito or From Hand to Hand.
Be sure to use the posting of printed ads. It is advisable to do this in the area that is more profitable for you, in which you live, or in which the office of your company is located (if you will work officially). Make small flyers describing your services, and spend an evening or two going around the entrances to drop in mailboxes their presentations.
The most effective way to get a large number of customers is to use the method of "massive" advertising. People should see your advertisement in their mailboxes, on bulletin boards, on the Internet, in newspapers, in a word - everywhere. And then, when the need for repairs arises, the first person they remember about will be you.
Is official registration required?
The issue of registering your business is up to you. If you provide a small range of services, and your earnings on this are small, then I think it would be simply inappropriate to spend part of it on paying taxes. If you are organizing your own company that provides the services of a “husband for an hour”, then read the step-by-step instructions for opening an IP, and you simply need to read the material on the types of taxation systems.
As the hero of the famous film said, we go to work only because it ennobles us. But in modern world priorities have changed and the desire to earn money has come to the fore. More and more people want to open own business And for that you need a good business plan.
If you have an idea how to open your own business, first of all, weigh the pros and cons. Compare your capabilities and expectations, and after that begin to draw up a plan of action. Our today's material is prepared specifically for the strong half, in particular, for those who can do all the male work around the house. Repair a socket, tighten a leaking pipe, carry out minor household repairs. In general, for those who want to open their business "husband for an hour." To do this, you need very little.
- IP registration;
For any legitimate business, registration with a tax organization is necessary. For the provision of domestic services "husband for an hour" it is enough to register as an individual entrepreneur. There are several options for registration: independently or through intermediaries. The minimum expenses will be as follows: state duty - 800 rubles, seal of an individual entrepreneur - 500 rubles (seal is not required).
- Purchase of tools;
You will need various tools with which you can perform a large amount of work. This is a puncher, drill, screwdriver, grinder, hammers, self-tapping screws, nails, etc. It will take about 20 thousand rubles to purchase everything you need. Moreover, the stock of some will need to be periodically replenished, which must be taken into account in monthly expenses.
- Advertising campaign;
For your business to get good start definitely needs advertising. Include these costs in your marketing plan. To get started, give free ads in newspapers and advertising sites. Print business cards and discount coupons regular customers. Don't forget flyers with information about your services. Hire distributors or put the flyers in mailboxes yourself. Such advertising campaign will not carry more than 2-3 thousand rubles. If your funds allow, you can add a ticker on TV, a banner or an audio clip on the radio. A good idea come up with your own slogan, for example: “Husband for an hour is always for you!”. Print it on flyers and business cards. Over time, there will be no need for such advertising - if you provide quality services, word of mouth will work.
- Cellular;
These are monthly expenses, and therefore you should choose the most profitable tariff plan For you. Consult operators cellular communication. It's a good idea to have a separate SIM card for work so you won't be disturbed on weekends and late at night. On average, about 1000-1500 rubles will be spent on communication per month.
The main costs of starting a business "husband for an hour"
Total: 24,000-30,000 rubles.
Monthly expenses:
- gasoline - 5000 rubles;
- tax - 3000 rubles;
- cellular communication - 1000 rubles;
- advertising costs (business cards, leaflets) - 1000 rubles;
- consumables (self-tapping screws, nails, mounting foam, glue, etc.) - 10,000 rubles.
Total: 20,000 rubles.
Large companies do not undertake minor repairs. Specialists of a narrow profile, such as tilers, electricians, too. Therefore, the services "husband for an hour" will be very appropriate.
On average, one order brings about 1000 rubles. Up to 5 orders can be processed per day. About 100 orders per month. Monthly revenue will be about 100,000 rubles. Per year - 1,000,000 rubles.
Subtract the expenses needed to open the business and the monthly expenses and get net profit. The cost will pay off in the first month of work. Agree, quite high profitability.
Take into account a few useful rules: 
- Set fixed prices for replacing sockets, hanging chandeliers, nailing shelves, that is, solving simple household problems.
- If you need to identify the source of the problem, set an hourly rate.
- Take approximately 30% of an hour's work per call. It is not always known what you will be invited for.
Modern houses and apartments are fully equipped with all kinds of engineering communications, literally crammed with appliances and electrical appliances. This allows you to make a person's life easier and more comfortable, but any technique and system tends to break down, but not everyone can fix it. When there is no skilled owner in the house or a constant shortage of time does not allow minor repairs, qualified craftsmen come to the rescue. "Husband for an hour" is a profitable business for those who know how to work with their hands and are ready to provide their services to a wide range of consumers.
The provision of comprehensive household services to the population appeared in the early 2000s. in the form of cleaning and repair organizations and has been actively developing since then. In the modern pace of life, there is less and less time for household chores, and the number of appliances and intelligent systems in the house is greater, so the help of a home repairman is often invaluable. With the proper level of organization, such a service company can become very profitable in today's highly segmented market.
As an example, consider a common form of implementation of such an enterprise - "Husband for an hour", which provides effective help around the house, which implies a wide target audience and demand for services.
Product description
The main idea of this type of business is that not everyone has the opportunity, time or skills to engage in homework. Numerous families are busy earning, and free time prefer to spend on vacation, rather than household chores. Therefore, repairing a faucet, repairing an outlet or replacing an electrical wiring can be endlessly postponed “for later”, and eventually become a stumbling block and cause accidents.
Single women, elderly people are also unable to carry out even minor housework on their own, not to mention taking out bulky rubbish, dismantling old furniture or replacing a bathroom. To solve these ordinary problems of the population, there are service companies.
The product of this type of business are services for household repairs:
- Electrical work: replacement of wiring, installation of sockets and switches, installation of chandeliers, light bulbs, lamps, etc.;
- Electrical and communication works: installation and commissioning household appliances, its repair and maintenance, connection of cable television and the Internet;
- Plumbing works and repairs: replacement of taps and pipes, repair of the plumbing system, installation and sealing of plumbing, etc.;
- Repair and restoration work: wallpapering, linoleum flooring, whitewashing, installation of cornices, skirting boards, parquet sanding, furniture upholstery replacement, etc.;
- External and internal cleaning: household cleaning, removal and removal of garbage, facade washing of windows, dry cleaning of carpets and upholstered furniture;
- Carpentry work: assembly, disassembly and repair of cabinet furniture, fitting, hanging cabinets, tightening fasteners;
- Dismantling.
With the successful development of the business, the range of services offered can be expanded by “female” specialized jobs: nurses, housekeepers, cooks, governesses.
The target audience
An invited home master allows you to put your home in order without significant time and money, which can be in demand among the following population groups:
- single women and the elderly;
- young families with no experience in repair matters (especially plumbing and electrical work);
- women who will not constantly ask their husband to fix the taps or change the light bulb;
- men who are employed and do not have the time, desire or ability to make home repairs;
- children and grandchildren of lonely or elderly people who call the master when they themselves do not have the time, desire or opportunity to fulfill their grandmother's insistent request to replace the outlet.
Among the wide mass of potential customers, one can single out the key purchasing core: single women, elderly people and busy men.
Marketer's Tip: Use Consumer Preferences different groups clients
Given the segmentation of the audience, it is worth dividing all your potential customers into groups and determining what exactly is for each of the groups key point in choosing a master: his decency and punctuality, his efficiency, the cost of work or the availability of his own material. All received options include in the price list
In the development of the assortment and price portfolio, it is possible to take into account the turnkey service with a higher cost. This will be in demand among busy men who will be interested in the maximum independence of the performer and minimal contact. Elderly single people need attention and cheapness.
The actual implementation of the idea and its form
In order for the “Husband for an Hour” organization to have maximum efficiency, it is necessary to provide for all forms of consumer appeal: telephone, Internet, personal contact. And also it is necessary to use the potential of repairmen masters.
The main business formats for a service company are:
- a single call center where you can get professional advice and leave a request to call a worker;
- an Internet site offering consumers to familiarize themselves with the terms of cooperation, the list of services and their cost;
- a repair box, where the repair and adjustment of those devices and structures will be carried out, the restoration of which at the client’s home is difficult - the client can come here himself and bring a faulty device (similar to RemBytTekhnika).
Marketer's tip: if you wish, you can open a repair and technical tool store.
May be registered here consumable for repair calls. It is better to replenish the assortment with a variety of accessories, fasteners and insulating materials. In fact, the store can be located in the same place as the repair box.
Important business features
Since the business is based on the provision of services, the main feature of this idea is the absolute dependence on the professionalism and personal qualities of the executive staff. If the master is not polite or knowledgeable enough in the process of fulfilling the order, then the company risks losing a client.
Thus, when forming a state Special attention should be given to the following:
- the level of competence of each employee, the availability of experience and positive recommendations;
- personal human qualities, punctuality, accuracy, attentiveness;
- no dependence on bad habits.
Marketer's advice: it is imperative to track the level of service
It is very important when working with personnel to carry out explanatory work, to introduce service quality standards, a service management system simultaneously with financial motivation and service quality control:
When providing electrical work, electricians must have the appropriate level of clearance and permits (certificates of passing attestation commission).
The second point to keep in mind is tight control of orders. This will eliminate requests "by the cash register" and increase the efficiency of work in general. It is carried out by organizing a dispatch service (call-center), through which the call and distribution of orders between the masters takes place.
Another key feature is competition in services. We must prepare for the fact that the market will have to be conquered and do this not with the help of dumping, but also with high-quality service and a long-term strategy.
Marketer's Tip: How to Determine the Level of Competition
Before entering the market with an offer, it is necessary to carefully look around and analyze the competitive environment and determine which of the existing players can be equal to (these may be foreign enterprises acting as a headliner), who will have to fight for the consumer, and who can not be considered as a threat.
It's nice to be a sphere monopolist or share a client with 1-2 enterprises, building up with simple marketing tools (segmentation, branding, PR, etc.). But becoming a pioneer in the service sector is not easy enough, so you should prepare for the fact that there will be competition. To understand the degree of market saturation in the segment of pensioners, you can make simple calculations using the statistics of the number of disabled citizens:
For example, in city N the population is 300,000 inhabitants, respectively, in the city there are 100,000 pensioners, about a third of whom live independently (with an average family composition of 2.83 people). Those. about 35,000 people potentially require outside help every 3-5 months. That is, the monthly market capacity in the segment of disabled single citizens of the city of N is 7 thousand requests. This number is divided by all market operators, and we get the likely share and degree of competition.
Promotion channels
Given the scale and wide demand for services, promotion and sales channels should also be massive. This is, first of all, an advertising campaign on outdoor media (billboards and city lights).
Franchises
Thanks to the popularization of such a business, franchises are already being offered by major pioneers of the idea in many regions of the country:
- "Husband for an hour" from the Nizhny Novgorod Consumer Service Service, Nizhny Novgorod
- Franchise "HUSBAND FOR AN HOUR" with training from scratch for 49,900 rubles. from the company "Edix", Voronezh
- Franchise "Home master" with training from scratch for 165,000 rubles, Sochi
However, this type of business is so easy to organize that with the right level of planning, it is quite possible to organize it yourself. At the same time, it is important to take into account key features, pluses and minuses indicated in the description of the idea.
Pricing
Let's draw a small price cut of similar services in megalopolises and regional cities, as well as, for comparison, in the Crimea:
Moscow
Tula:
Crimea, Simferopol:
Summary pricing table
On average, capital prices are far ahead of regional ones, which are comparable with each other. Installing a toilet, for example, in Moscow will be 6 times more expensive for the consumer than in Simferopol. This gap is justified by large distances and transport costs, as well as the level of prices for all services in large cities.
Moscow and Crimea are leading in the list of assortment services - all types of work are described in detail here, which should be noted, since for most clients it is important to see the specific cost of each work. On the site of the Tula company, we see only a generalized price list, which implies detailed contact with a consultant before making a call, which is not convenient for the consumer.
For a detailed regional comparison of prices, you can use these resources, where you can clearly see the real price range, which can have a “fork” of 500%. For example, in Moscow the price of painting services ranges from 550 rubles/hour to 3500 rubles/hour.
Project Summary
This type of business can be interesting and profitable only if three important components are observed:
- The highest level of service.
- Competent pricing and detuning from competitors.
- Wide and high-quality promotion (advertising) of services.
The prospects of such services for the segment of Internet users can be easily justified by looking at the statistics of key queries in Yandex.
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