Trade automation. Retail Automation: Techniques Small Business Automation Software

many owners small shops began to resort more often to the services of our company, which is engaged in the automation of small and large stores, enterprises in the service sector and catering.

Accounting automation services in small stores

Why choose ours from dozens of companies? Apparently because automation small shop, offered by our company is a comprehensive service for affordable prices, which includes the selection, delivery, installation, adjustment of equipment and installation of software that is simple and understandable to any user. System products Set Retail and Atol Frontol sold by us are popular in Russian market, are recommended for EGAIS and perfectly solve all problems small business, contributing to its rapid development and increased profits.

Tasks solved by the implementation of the management system

We offer the latest store automation products. Set Retail and Atol Frontol, which are distinguished by improved applications that take into account the errors of previous versions and in the process of work they demonstrate themselves as stable and effective. Moreover, they are easily configured by the user, without the involvement of programmers and other specialists, and are perfectly compatible with an extended list of POS equipment. Software improves the business, eliminates errors, simplifies its management and exercises control over the personnel of the cash zone.

The main tasks solved by automation and the control system in the inventory system and at the cash point

In the inventory system, the issues of managing purchases, sales, product balances are solved, price optimization, monitoring the profitability of the store, management financial flows and etc.

With the help of a cash register program installed directly on the cash register, you can achieve accurate accounting of goods and sales volumes. The cashier does not have any difficulties when settling accounts with clients, the functions of loading prices at the cash desks, opening and closing shifts, and printing price tags are easily performed. The program automates and monitors the sales of individual product groups.

Main features of the automation system

Using software package Set Retail or Atol Frontol, trade automation - a good option for a small store that will enable:

• keep accurate records of goods and finances;
• control driving dynamics Money, goods;
• prevent theft and various kinds of fraud on the part of staff.

As you can see, the whole system is based on strict control and accounting, which are carried out with the help of the operational part installed at the cash register and the accounting part installed at the place of the accountant.

The operational part provides:

The accounting part provides:

• control of purchases, deliveries, movements, balances, stocks of goods;
• formation of margins on goods with minimal human participation;
• control of financial flows;
• control of mutual settlements with suppliers;
• creation of a full-fledged commodity base, a base of purchase and selling prices;
• formation of applications for goods;
• quick inventory, accounting and revaluation of goods;
• printing of price tags, all necessary payment, financial, tax, shipping and loading documents;
• conducting separate accounting for different categories of goods;
• automatic control of actions of cashiers;
• control of sales histories, changes in selling prices.

Basic set of equipment for automation

To automate small stores, a basic set of equipment and simple software Set Retail and Atol Frontol, developed by Russian companies, with the ability to replace legacy applications with new ones.

• POS-terminal or system unit and monitor;
• cash machine;
• multi-plane barcode scanner;
• banknote detector;
• programmable POS keyboard;
• fiscal registrar;
• electronic balance;
• money box;
• Set Retail software or Atol Frontol;
• cash tape;
• check tape.

After installing inexpensive but functional hardware and the best software, the store owner has an effective way to control his business. The system minimizes the number of errors, excludes abuse of personnel. The reports generated by the program cannot be corrected or deleted without being noticed. Automation is incorruptible and records every action of the personnel.

Conclusion

Trading is currently unthinkable without automation. Even in a small store, it allows you to solve a number of important tasks: reduces costs, simplifies labor service personnel, provides a high level of financial, commodity and management accounting, controls work with suppliers, optimizes the trading process, increases customer loyalty, provides high-quality and fast customer service and attracts more customers. Each buyer wants to be well and quickly served, not cheated, not sold defective goods.

If you do not know how to automate trading in a small store, then entrust this matter to specialists from our company. Taking into account all the requirements, wishes, financial capabilities of the customer, our company provides professional services for store automation different levels- from small shops to markets. The entire automation process takes several days from the moment you contact the company. At the same time, we guarantee high quality work at affordable prices, staff training, warranty service and round-the-clock support.

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and processing of personal data

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Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details:

The sale of goods at retail appeared a very long time ago, replacing the barter. AT modern world it reaches its peak development, acting as the main way of acquiring goods for a citizen. But without a high-quality store automation system retail, the point of issue of products simply cannot exist in a competitive environment. Otherwise, the pace of work will inevitably decrease tenfold, paperwork will increase, and customers simply will not be able to fully cooperate with the seller.

Features of retail sales

Sell benefiting a particular target customer is a process that always needs three main factors. The area where products are sold, employees, use acting as a seller, manager, security guard. And most importantly, the product itself, located in visual or physical accessibility for the buyer.

This method of market relations is subject to a mark-up, depending on the specifics of the product, current conditions, the commercial strategy of the enterprise and other aspects. The margin can fluctuate in giant ranges: from some 20% to huge 200-300%.

Also, the very fact of acquiring a good is accompanied by a minimized form of a contract of sale. Transaction confirmation public offer- this is cash receipt. It contains basic information: date and time, cost, company name, tax deductions in this case, the actual location of the branch. These factors are inherent in all retail automation options for both a small store and a large facility.

About the process

The transition to the electronic form of documentation, cooperation with the client, distribution of goods is always a global modernization. It mainly affects objects whose maximum area does not exceed 350 square meters. And first of all, modernization implies a transition to a self-service system.

This is a more effective model of cooperation with the client. The person himself chooses the product he likes, sorts the purchase and makes contact with the cashier only at the moment when he already decides to purchase specific items.

The system involves the transition to new form so be ready to buy modern equipment, as well as to a qualitative change in the entire perspective of work. These are new forms of accounting, registration of incoming products. It is no longer sent directly from the supplier to the trading floor, but is first registered in a virtual system so that it can then be released at the outlet.

Retail Automation: Getting Started

We present three main pillars on which the process rests:

Transition to new equipment necessary to actually bring the idea to life.

Software. By itself, the technique will not work, of course. To organize the entire methodology, you will need high-quality software, which must be purchased separately. In this matter, a reliable supplier is also needed, ready to offer a solution - Cleverens. The company sells high-quality equipment and various software for it for efficient operation and business.

Training of staff in innovations.

Stages of transition to technology

Conditionally, the task can be divided into several key steps.

Identification of reasons for modernization. It makes no sense to make this transition based on trends. There are specific reasons, and they need to be understood. This competition, increase in turnover, reduce costs, expand the customer base and increase the level of customer comfort.

Choice of methodology for the implementation of the task. There are many types of hardware and manufacturers, as well as software vendors.

Procurement of technical equipment.

Placement of equipment and re-equipment of premises, if necessary.

Installation of security equipment, surveillance cameras, fire safety.

Employee training.

Types of transition to a new system

There are only two main methods. This is a full or partial variation. In the first case, all areas of the enterprise are undergoing qualitative changes, moving to new regulations and technical equipment. And in the second - only one specific area is affected. For example, warehouse. Or go to separate category goods.

The choice often depends on the capabilities of the owner, the quantitative factor of points of sale of products, storage facilities and logistics. Retail Automation trading network– often this is a complete transition. But a small shop can partially switch to a new technique gradually, in several stages, moving towards a complete change in the regulations.

System Capabilities

All functional features This step is difficult to describe in terms of one review. But speaking superficially, we list the following aspects:

Operational product search.

Reconciliation of articles.

Usage electronic forms calculation.

Simplified inventory.

Use of bonus and special cards in the calculation.

Product quality control without human intervention.

Use of smartphones for work.

The last aspect is very important. Retail store automation, where products have a short shelf life, always relies on responsiveness. Quick reconciliation, management, getting information and changing products on the shelves is a complex task. Therefore, integration with mobile gadgets simplifies and speeds up the process.

Expenses

The specifics entirely depend on the volume of purchases, the number of products, the client base, and the areas where the goods are sold. Of course, the larger the object, the more financial resources need to invest. But you should start from three main cost branches:

Purchase of new equipment.

Costs for commissioning, connection, restructuring of premises.

Buying programs.

System Benefits

Growth in the number of customers, increasing the level of customer convenience.

Optimization of work, performing more actions in a period of time.

Getting rid of red tape.

Using analytics tools at work.

Operational pricing.

Accelerating the work of staff, taking into account the small staff.

Use of cashless payment.

Operation of bonus cards.

Accounting that does not require human intervention.

Analytics of efficiency and demand.

Automation of supermarkets, large shopping centers is a great solution to simplify business. At such enterprises it is impossible to work with clients without technical innovations. And do not forget that based on the 54th federal law An online cash register is a must have for everyone without exception.

Reasons for failure

The only reason something can go wrong in this event is if the supplier of equipment, software provided a low-quality product. If the technology cannot perform its functions, and the software is not properly integrated, then the entire system will not be able to function normally. Therefore it is worth Special attention give to the choice of supplier.

Automated retail - a new approach to sales

It should be understood that this decision is the inevitable future. Sooner or later, but all ways of selling products will switch to a similar or even more progressive form. It is easy to understand the huge number of advantages of this technique. Therefore, it is better to go ahead than to fall behind and catch up.

Basic hardware and software

The basic set usually includes:

Online checkout.

• Checkout blocker.

  Special scales for weight products.

  Terminal for non-cash payment.

Naturally, for the operation of all these tools, you will need the appropriate software.

Trade accounting

Gone are the days when this was a huge problem. Especially in conditions of a serious amount of goods. How much has entered the warehouse, how much has fallen into disrepair, how much is in stock, what part has been sold, and so on. Ready-made solutions for automating a retail store allow you to solve the problem of inventory control in the blink of an eye. All commodity items fall into the database at the stage of delivery, and then each change is carefully recorded.

Accounting software

There are many ready-made box-type solutions. The Cleverens company implements both them and an individual approach. Sometimes it is more profitable and cheaper to choose the first option, and sometimes only taking into account the specifics can ensure the functionality of the software.

The main thing to understand is the direct impact of software-type software on the efficiency of the final operation of all equipment.

Automated pricing

Another aspect that can significantly speed up the work of the product release point. Considering the fact that in a modern store there can be a huge number of goods, items, each of which contains thousands of items, manually designing price tags is a large expenditure of physical resources. They can be directed in a more logical and commercially profitable direction.

Inventory

In the field of storage and availability, accounting plays no less important role than the quality conditions for keeping. As well as operational fixation of products that go beyond the expiration date or operational period. So that the seller always has up-to-date information according to the availability of positions in a warehouse or on a trading floor, it is worth introducing modern forms of accounting and information exchange.

Automated receipt printing

To achieve this goal, you will need a printer. This is one of the basic devices needed in any modern enterprise. Thus, the release of products itself is significantly accelerated, as well as sorting, placement and inventory management. In addition, in some cases, the check contains a lot of additional information, stock regulations, marketing and advertising information, actually acting as a way of cross-selling.

How to improve the cashier's place

To automate a store means, first of all, to re-equip working area cashier staff. It is at this point that the main work takes place, reading the signs of the product, changing its state in the server archives. And besides, weighing products, if there is such a need. Therefore, printers, fiscal registrars, cash registers, barcode scanners, scales and other means are placed here, depending on the needs of the outlet.

POS system

This is a comprehensive solution that contains a whole set of primary functions. Such technical means will be able to replace many different devices, significantly reducing not only the time, but also the final cost of each specific device.

The system is being developed on the basis of the fiscal registrar, but greatly expands its capabilities. Thus, when compared with the price of each equipment separately, some of the functions of retail automation are provided to the seller for free. After all price policy the complex is still less than the cost of a separate set of elements.

Cash register selection

It is worth focusing on functionality. After all, in various cases, the cash register combines several areas. If there is alcohol and special goods on sale, the system works according to the principles of self-service, if integration with scales is implied, accounting for promotions and discounts, payment with points - all these functions should be prescribed in the operating rules of the device.

How to choose a barcode scanner

It is impossible to make an informed choice without the whole system in the complex. The scanner may not work with certain models. Outdated equipment is not integrated into the overall new system. Therefore, a complex purchase from a specific manufacturer is recommended.

Different product prices

By using modern system Accounting for one product, you can bind different price positions. In the presence of delivery, region, costs, expiration date and date, the cost can be varied. When registering products given function available with modern technology.

Reservation

This option refers to software features. Retail automation of a chain of stores often requires reservation of goods by call or personal order. To do this, it is necessary to virtually “postpone” the product in the accounting system, to fix it under certain conditions. But the availability of the function depends on the selected software. Therefore, we recommend an individual approach when choosing programs for work.

Profitability in retail

This is another area that will help improve the company's commercial performance. A thorough accounting of the products sold will generate a detailed report on the most popular positions. So you can identify products that are in demand by customers, and focus on them in the future.

Mutual settlements with contractors

By law, mistakes in this area are not allowed. Any person who has a financial relationship with the company is recognized as a counterparty. An error in calculations can be regarded as a violation of the law, even without the intent to deceive. And given the fact that the calculations are in most cases without human intervention, a huge amount of enterprise costs depend on the chosen software. Mistakes can result in severe fines.

Efficiency for wholesale

Do not assume that only retail automation matters. The same patterns apply to wholesale trade. There is also a client base, competition. Also, efficiency has a direct impact on efficiency. And a lot of tasks cannot be solved by human forces, you will need a system that independently keeps records and registers transactions. Accordingly, the introduction of new equipment and software will significantly increase the productivity of the wholesaler.

Number of impressions: 1624

Trade automation tools are being implemented in seven stores out of ten. This implementation is not always deliberate. Is automating a clothing store different from automating a beer store? How to organize automated accounting in a grocery store? In the article we answer questions and give ready-made solutions.

Store automation

More and more retailers are choosing to automate sales operations. But few retail outlet owners realize how much easier in-store retail automation can make life if you approach it wisely.

If the store is automated simply because “the neighbor” has already set up this process, the work will not be effective.

There are two rules:

it is necessary to approach the process of automation, being aware of the tasks to be solved (and not because “all the stores in the district have abandoned the counter trade, we need to do this too”);

equipment and software package are selected for specific requests.

Choose the software that has flexible settings. The solution from "Business.Ru" suits any type of retail trade precisely because of its extended functionality.

We list the tasks that automation of trade in the store can solve:

theft by staff;

reducing queues at the checkout;

inventory errors and arrears issues;

saving money on a commodity manager (when an individual entrepreneur cannot cope with the purchase of goods on his own);

forecast of demand for goods (based on previous purchase volumes);

increasing the number of goods offered, by opening access to products for customers by organizing boxes with cash desks at the exit from the hall.

Can automation fail to solve some of the problems? Yes, if the difficulties in the store are related to systemic market problems.

For example, in the city where the store is located, a large factory closed and more than 1,000 people were laid off. The store will have a demand problem that analytics and inventory cannot solve. After all, demand will gradually fall for all positions, since some people will not be able to find a job and will move to another city.

Will automation solve the problem if Pyaterochka opens next to a small grocery store? Partly yes, because a special cash program connected to the commodity accounting system will help:

• identify the most popular categories to focus on;
• launch a loyalty program and introduce bonus cards (with accumulation of points).

Store automation equipment

How much an entrepreneur will spend on equipment for store automation is one of the main questions of an individual entrepreneur who decided to introduce a barcode reading system at the checkout.

Equipment required for store automation:

personal computer or laptop (from 15 thousand rubles - used);

fiscal registrar (online cash desk) with a fiscal drive (from 15 thousand rubles);

barcode scanner (from 4-7 thousand rubles).

You will also need software (not necessarily all of the following):

software that will keep inventory;

CRM for managing the client base and setting tasks for managers;

cash register program for quick counting of goods at the checkout and management of promotions and bonus programs.

Software costs vary. Free programs do not provide all the necessary functionality. A program for automation “out of the box” with a license can cost from 3.5 thousand rubles (truncated functionality) one-time.

The cost of cloud solutions starts from 300-390 rubles per month. Cloud programs are usually easier and more convenient to use.

Additional equipment for store automation:

scales with label printing (from 40 thousand rubles);

a data collection terminal with a built-in barcode scanner (from 25-35 thousand rubles).

Ready-made store automation solutions

Let's present ready-made solutions for automating retail stores and approximate prices for hardware and software for each of the options.

For convenience, we will divide the store into several zones and tell you what automation solutions are available:

at the checkout;

in a warehouse;

in the trading floor.

In our review, we will show what solution we have for automation:

grocery store;

beer shop;

a small retail outlet or an island in a shopping center;

butcher shop;

clothing store;

online sales, etc.

Grocery store automation

Checkout area

Using a computer, laptop in conjunction with an online cash register and cash register program, a barcode scanner is the first step towards automating trade in a store.

For simple store automation, it is better to choose a fiscal registrar as an online cash register. It is easier to connect it to a PC or laptop (compared to a standalone online cash register)

If a retail store sells alcohol, it is necessary to install a scanner that can recognize EGAIS codes (2-D scanner). It is also necessary to configure the exchange of EGAIS data with computer program. For example, "Business.Ru" has a special solution for EGAIS and commodity accounting.

The second option is to install an expensive POS system protected from moisture and dust, which is able to work without failures 7 days a week for 24 hours, instead of a computer and a cash register. The POS system already includes a computer, an online cash register, and has ports for connecting additional equipment (a keyboard that can be programmed for the needs of a particular store and a scanner).

The only downside of a POS system is the price. The lower limit of the cost (a system with a small screen) is 60 thousand rubles.

Whatever type of online cash desk is, using the cash program () you can manage promotions and print the number of bonus points in each check (when implementing the cash program).

In the room

If you want to reduce the number of staff in the hall thanks to the automation of trade in the store, you can install:

electronic scales that can print barcode labels;

price checker (cost from 35 thousand rubles).

The buyer will not contact the sellers to weigh the goods and clarify the price if the price tag has gone astray.

In the warehouse

Working in a grocery store means receiving goods daily. For prompt acceptance, you can hand over the data collection terminal to the merchandiser or manager.

With the help of a manual terminal, not only acceptance, but also inventory is carried out.

In the warehouse, scales with barcode printing for those goods that are sold by weight will be useful. You can also use the scales in the warehouse to check the weight of the goods brought from the supplier. For example, if a grocery store sells vegetables.

Flower shop automation

There are several reasons for automating the trade of a flower shop:

this is a chain of flower shops, and the owner wants to control the work of sellers;

keep track of how many flowers (the goods quickly deteriorate) are left in order to place an order to the supplier with an accuracy of one piece;

According to Federal Law 54, any flower shop must have an online checkout. We recommend choosing a fiscal registrar that can be connected to a laptop. The second option is Evotor, a smart terminal that is already being sold with a tablet.

Simply print barcodes on a piece of paper so that the seller simply scans the required code with a scanner when buying. This makes it easier to work, especially during peak hours or March 8th.

Whichever checkout option you choose, you need a cash register program that not only transmits sales data, but also analyzes how much product is left in the store. Moreover, access to Personal Area the owner of the flower shop should have the program, regardless of where he is located - in the office or replaces the seller in another store.

The solution from Business.Ru is suitable for flower shops, as it is a cloud service that includes the ability to account for goods and software for online cash registers.

Clothing store automation

Checkout area

The main thing for a clothing store is to have a program that could check the availability of all sizes of a model in a warehouse and in other stores (if it is a network). This should be able to do the accounting program. For example, the size check function is implemented in .

Also a useful “chip” for increasing customer loyalty is a bonus card for a regular customer with the accrual of discount points or the accumulation of discount percentages. Promotions are registered in the program for the cash register. This functionality is in the service.

In addition, the Business.Ru solution will automatically calculate the “contribution” of each seller to the common cause: which of the consultants should be awarded a bonus, and which should not.

clothing store sales floor

A large clothing store has to reprint price tags before sales. Therefore, it is desirable to have a small label printer right on the sales floor.

If there are few consultants on the trading floor, you can install one price checker in a conspicuous place, which will display not only the price of a dress or T-shirt, but also the availability of sizes.

Warehouse or utility room

A printer for the manufacture of price tags and labels will be required in a warehouse or in a company office.

You can automate the acceptance of clothes if you implement a data collection terminal. But it costs from 35 thousand rubles.

Another option is to install another laptop with a barcode scanner connected to it in order to keep inventory records and implement it in the store.

The head of a clothing store will be able to monitor the work of one or several stores through the Business.Ru Retail program, upload purchase figures or give instructions to marketers about promotions and price reductions (if necessary).

CRM, access to which is available for all subscribers, helps to maintain a database regular customers and contractors to congratulate them on the holidays, send out newsletters and remind them of themselves.

Butcher shop automation

Butcher shop checkout

Each butcher shop must operate according to 54-FZ, so the owner of the butcher shop needs to install a cash register. It is better if it is a laptop or a computer with a fiscal registrar. A cash program is installed on the PC, which can:

print checks with information about promotions (this way you can sell goods that are slightly stale on the shelves at a reduced price);

give analytics about the best-selling products;

make discounts for regular customers (incentivizing them to go to this particular store).

Warehouse or utility room

By law, a butcher's shop must have a warehouse or utility room where carcasses are cut. Electronic veterinary certificates are also canceled here (as it is written in the article “How to open a butcher shop”).

Thus, in a warehouse, a computer is a mandatory attribute so that the butcher's shop does not violate the law on electronic veterinary certification.

If this computer is connected to, then you can automate several processes at once:

residue monitoring;

printing of price tags (they quickly get dirty and need to be updated);

document flow with suppliers;

calculation of the performance of each seller.

Beer store automation

Beer shop checkout

It is necessary to install a computer with a fiscal registrar at the checkout to comply with 54-FZ and automated accounting. For a beer store, a 2D barcode scanner is not necessary. According to the law, when selling, it is not required to keep records in the EGAIS of each bottle.

The cash program installed on the computer can:

support discount programs;

automatically disconnect at a time when it is forbidden to trade by regional legislation (so that the store does not violate the law);

give beer sales analytics and related products on separate days or on separate sellers and so on.

In the warehouse

When accepting beer, a mark is made in the EGAIS system, so it is advisable to have a computer with a connected EGAIS in the warehouse. The quantity of beer on the bill of lading must be the same as the actual number of bottles received from the supplier. If the numbers do not match, it is necessary to note the discrepancy in the Unified State Automated Information System directly in the warehouse.

For more efficient operation of the beer store and simplification of work in EGAIS, we recommend that you purchase a barcode scanner for a computer in the warehouse in order to quickly enter all bottles of beer into the program and count them.

Auto Parts Store Automation

Automation at the checkout and when issuing goods

The equipment at the checkout of an auto parts store is similar to what is installed ... in a retail grocery store. This is a computer or laptop, a fiscal registrar and a barcode scanner.

The functionality of the software for an auto parts store is more complex than for a regular store. The computer must have not only a cash register, but also an accounting program (or one that includes both of these functions), integrated with the order processing system in the warehouse.

A barcode scanner is needed not only when working with motor oils (according to the law, their name must be written on the check), but also when working with samples. Typically, only product samples are displayed in the windows of an autogoods store, and a complete order is formed in a warehouse. Therefore, warehouse workers should receive notifications about the assembly of a new order using the program.

In addition, the cash program together with the accounting program can:

show the best-selling goods and those that have already ended (in order to quickly order from the supplier);

print documents for suppliers from a template;

determine the most effective consultants of the month (week, day).

Automation in the trading floor of an auto parts store

On peak days, an auto parts store receives a number of customers that cannot be served by all sales assistants. Therefore, it is ideal if the trading floor has a computer with a database of goods in stock.

Using a computer or terminal, the buyer will be able to view information about the quantity of goods in the warehouse, about its price and, possibly, Additional information about accessories.

This computer can be equipped with a receipt printer to print out the guest bill - in this way, the buyer himself will be able to form an order, which will only be paid at the checkout.

Trade automation: an option for a small store

Do you need to automate the work of a small store? If the store has less than 50 products (for example, it is a fruit and vegetable store or an island in a shopping center), then it will be enough to install a cash register program on a laptop.

Analytics of the cash program (for example, "Business.Ru") will help:

conduct promotions and a bonus system for regular customers;

calculate the best-selling products and those that only occupy the shelves.

The program can also print price tags and generate document templates, for example, for interacting with suppliers.

Store network automation

The solution for automating a chain of stores practically does not differ from programs for a single store. However, there are nuances.

It is important that the program for the store helps:

the owner or manager of the network to control several outlets;

managers to see the remnants of goods in different stores (to solve the problem of a buyer who is looking for an already finished size of clothes or shoes);

conduct promotions or work with discount cards in all stores of the network;

keep uniform prices for goods throughout the network.

October 10, 2016

Regardless of the size of the trading enterprise, automation of trade is now quite real - the option for a small store will be inexpensive and at the same time will make the customer service process much faster. In any store, there are necessarily two stages of working with goods: receiving them from suppliers and selling them to customers. Accordingly, a certain employee is assigned to each stage. The merchandiser receives the goods, keeps their records and is responsible for the timely replenishment of stocks, and the cashier serves the customers. The larger the store, the more employees are required to perform these functions.

What can automation of a small store give? First of all, it becomes possible to create a database in the computer, to enter into it all the goods available. And this means that at any time the merchandiser can see information about the availability of goods of each type, analyze the best-selling positions and draw up a schedule for upcoming purchases.

For the seller, a constant problem is to keep in mind the prices for hundreds of all kinds of goods, and now you don’t have to do this, just like looking into a reference book. , on the cash terminal - a scanner, and it is enough to swipe a label with a barcode in front of it, so that the name of the product and its price appear on the terminal display. A very small peripheral device - a magnetic information reader with bank cards– will make it possible to carry out non-cash settlements with buyers: buyers increasingly prefer to pay in this way.

Such an improvement is convenient, even if a clothing store is automated, in which there are only a few dozen items of goods, and when selling food or stationery, when the cashier had to keep hundreds and thousands of item positions in memory, using a computer not only greatly simplifies the work, but also makes impossible mechanical errors.

The smallest set of equipment

So, what could be the simplest trade automation - an option for a small store. Imagine what this smallest store could be like. Even if this is not a kiosk, but a stationary room, its area trading floor is minimal, the warehouse of goods is located here - in the back room or under the counters, the merchandiser and the cashier are one and the same person, most often these positions are taken over by the owner of the outlet.

Naturally, there is no supply department either, structural divisions, branches, exit trade and other things that are found in supermarkets do not exist. But it is even possible to automate the U Doma store, which is considered the minimum format in retail.

Automation of accounting in the store requires a computer. But it is not at all necessary to purchase a powerful POS terminal - if the owner of the store has an old PC lying around that has long been replaced with a more powerful one, it is quite possible to make it serve a little more, since the store automation system does not require a lot of memory, processor power and computer speed.

If the computer is running the Windows operating system, even if it is far from the latest model, it is easy to connect the minimum necessary peripheral devices to it:

portable compact barcode scanner connected to a computer with a USB cable - this communication interface is available on any computer technology;

a fiscal registrar or a printer that prints receipts - what is needed depends on which taxation system the outlet operates;

a bank card reader, if it is intended to provide customers with the possibility of cashless payments.

A receipt printer is quite suitable for printing barcode labels - you can choose an inexpensive design that works with different types materials.

Computer programs

Is your old PC running Windows? This means that any store automation program will be able to work for you. This operating system will support even powerful programs with developed databases and systems for analyzing turnover, the more feasible is the simplest automation of trade - an option for a small store. The software itself is not particularly complex, the composition of peripheral devices is minimal, the system is easy to set up, especially since the computer is the only one, you don’t have to create a network, and everything will work stably.

Sometimes they consider one feature that such retail automation possesses to be a disadvantage - the programs for the merchandiser and for the cashier are not able to function simultaneously. You can either accept and receive goods, or conduct a sale. But if the only universal specialist works in the store, he is the owner, one way or another he will have to do these things one by one. At the stage of receiving goods, he will work as a merchandiser, accept goods, print labels, enter new information into the database, and then proceed to serve customers, already working as a cashier.

In big cities, they begin to demand that in all outlets, even small ones, trade automation was introduced: Moscow was the first to start making such demands. Unwilling to incur the significant costs that a retail automation system requires, small business owners seek to use the cheapest office equipment, generic software, aiming to comply with legal requirements and at the same time make their work easier. In case of expansion of trade, it is also not necessary to buy new technology: if separated, it is enough to install another equally simple computer, and connect it to the network with the first one - this is a simple task.