Is the trade in fishing goods profitable? Business plan for a fishing store. Formation of the assortment of the store

04.04.2020

A fishing online store belongs to a narrowly focused type of business, the main disadvantage of which is the need for certain expert knowledge. However, this good way without significant investments (you need about 300 thousand rubles) to implement favorite hobby in business with a stable income.

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Kinds and types of stores

An entrepreneur can organize a traditional store, but to implement the idea, you need serious start-up capital(not less than 1 million rubles).

Another option for organizing a business involves opening an online store based on a real-life outlet for the sale of fishing goods. In this case, the entrepreneur can use the virtual store as a tool for developing an existing business.

Options for opening a fishing online store

Range

The assortment of the fishing online store is divided into three groups:

Main products: fishing rods, rods, spinning rods, tackle, reels, etc.
Consumables: fishing line, cords, spinners, floats, lure, hooks, etc.
Complementary products: special clothing and footwear, hats, boats, appliances, containers, fish grab, tents, sleeping bags, etc.

Clothes for fishing Lure Fishing Rod Tackle fishing boat Spinning

An online store created from scratch should contain about three to five thousand items of goods in the catalog. When forming the assortment, it is necessary to take into account the needs of the target audience.

The optimal ratio of product groups:

basic goods - 60 percent;
consumables - 30 percent;
additional goods - 10 percent.

Relevance

Consumer demand in fishing shops is created by a limited group of people, but in Russia it is quite wide. The number of people who are keen on fishing is approximately 25 million (17.5% of the Russian population).

The excitement of fishing creates a stable demand, as avid anglers and amateurs often buy more fishing tackle and other goods. If the buyer likes the online store, then he will most likely become his regular customer, and this will ensure a regular sales volume.

It also confirms the attractiveness of the business that there is competition between fishing online stores.

Market analysis and target audience

According to experts, the capacity of the domestic market of fishing products ranges from 300 million to one billion US dollars. The most popular category includes spinning rods, rods and rods (60 percent of turnover). The remaining 40 percent are consumables and complementary products for fishing. A 2014 market analysis by Businesstat showed that 10 million rods and poles were sold in a year.

The target audience of such a store will mainly be men. different ages. The proportion of women will be at least 3 percent. According to sociological surveys, the average fisherman annually renews his arsenal by about 5 thousand rubles. He upgrades his equipment once or twice a year.

Competitive advantages

Competitive advantages of a successful online fishing store:

professionally designed website;
functionality, for example: filters, site search, the right to leave a review, an online consultant, etc.;
clear and thoughtful product catalog;
a wide range of goods, regularly updated;
a detailed description of the goods (with photographs), terms of delivery and payment;
website design should take into account the psychological characteristics of the target audience and the sites of online stores of direct competitors;
operational work of sales managers;
quality service;
flexible pricing;
thoughtful loyalty program.

Step-by-step instruction

To create an earning online store of fishing goods, an entrepreneur will need:

Conduct an analysis of the market that the store will target (for example, a specific city, region, several regions, the whole country and wider).
Analyze the websites of direct competitors.
Form a portrait of a potential buyer.
Consider product range.
Come up with original name for the store and register a domain.
Calculate a business plan.
Register a company.
Develop a website.
Decide on hosting.
Fill the site with a catalog of goods with a detailed description.
Identify suppliers of fishing products.
Connect payment systems to the website.
Consider the best delivery methods.
Engage in the promotion of an online store.

Paperwork

A virtual store, like a traditional trading company, needs to be registered. Most often, an online store is registered as an individual entrepreneur or LLC. The choice is up to the entrepreneur. For example, an LLC is suitable if the business is joint. As a rule, the LLC form inspires more trust among suppliers, partners and buyers. On the other hand, opening an individual entrepreneur is a little cheaper and easier, since fewer documents are required for registration.

For a fishing store, the OKVED type of activity is suitable - 52.48.23 (“Retail trade in sports goods, fishing accessories, camping equipment, boats and bicycles”).

After registering a company, an entrepreneur will need:

Open a bank account.
Order a print.
Choose a taxation system.
Obtain statistics codes from the State Committee.

Supplier selection

Since an online store is not required to have a warehouse of products, the importance of the process of choosing reliable suppliers increases. They should not let the store down at the most crucial moment, for example, after a customer orders a product on the site. It is important that the ordered product is sent by the supplier on time and received by the buyer as soon as possible. The reputation of the store and its future success largely depend on the speed of delivery.

Where to look for suppliers:

on the Internet;
in product catalogs;
at exhibitions of fishing goods;
in thematic magazines and newspapers.

Both the intermediary and the manufacturer can act as a supplier. With the latter, you can agree on more favorable terms of delivery. Partners should be sought among domestic and foreign manufacturers. Do not neglect Chinese suppliers, they can be found on portals such as Aliexpress and Taobao.

Criteria for selecting a supplier of products for fishing:

price and loyalty program;
quality characteristics of products;
breadth of assortment;
delivery efficiency;
openness of information on the balance of goods in the warehouses of the supplier;
the right to reserve a product;
the right to return the product;
the availability of sending the product directly to the buyer;
provides detailed information about the products sold and photographic materials.

The process of selecting suppliers for an online fishing store will take a lot of time, as the range is very diverse. For example, if an entrepreneur is faced with the task of finding a supplier of complementary foods, then it is better to give preference to local producers, since this is a perishable product.

In the video, the presenter tells how to find the right supplier for an online store. Taken by Anton Protsenko's channel.

Creation and content of the site

The process of creating a fishing online store consists of the following steps:

Domain registration.
Hosting choice.
Selection of the optimal CMS (site content management system) and its installation.
Building a website.
Filling the online store with a catalog, product descriptions and other content.

If an entrepreneur does not have experience and relevant skills in website development and programming, then it would be best to order the construction of a store to professionals. An electronic commerce enterprise can be created both on a paid, professional CMS, and on a free one. It all depends on the budget, but if you have money, it’s better not to save money and immediately make a quality store.

The most popular paid CMS are:

1C-Bitrix;
UMI. CMS;
NetCat;
Shop Script;
cs-cart.

The most popular free CMS:

WordPress;
opencart;
Joomla!
MODX;
Drupal.

The design of the website must match the specifics of the products being sold and the expectations of potential buyers. Ideally, the design of a virtual store is best ordered by a professional artist.

Website of electronic commercial enterprise must contain:

information about the company, its mission, principles and operating policy;
detailed description of the products sold;
the price of the goods;
availability of goods in stock;
illustration of products from different angles;
delivery and payment rules;
contact information;
terms of the loyalty program.

Promotion and advertising

Trading on the Internet is almost always associated with competition, and in order to win it you need to adhere to the right marketing policy. Here you need to focus not only on advertising on the network, but also on the promotion of your virtual store in the real world.

Key ways to promote an online store:

contextual and banner advertising on the Internet on fishing sites and forums;
adding information about the store to thematic online catalogs;
advertising in popular social networks (including the creation of your own group);
distribution of business cards and leaflets in places of potential appearance of the target audience;
informing customers by email about discounts, promotions, assortment updates;
bonus program (for example, you can make a small symbolic gift with the main purchase).

It is important not to overdo it with advertising, it should not be intrusive. Also, the buyer will pay attention to the delivery time, the quality of the packaging and the integrity of the ordered goods. The store website must have the form feedback. In order not to lose old customers, you can issue discount cards.

Staff

The staff of an online fishing store depends on the geography of its work, the breadth of the assortment and the number of orders. Accordingly, at first it will be small, and subsequently should increase.

The staff of an average online fishing store:

administrator;
sales manager (two people);
courier;
IT-specialist.

Most often, it is unprofitable for a store to maintain its own couriers, but it is easier and cheaper to use the services of courier services and transport companies. However, if the store is focused on working in only one region, then the expediency of creating your own courier service increases.

Option to open with minimal investment

You can organize your own fishing virtual store with a minimum budget of 30 thousand rubles. But in this case, the entrepreneur is responsible for the independent development of the site, its content and maintenance.

To minimize the number of people to service the store during its operation, you should optimize the assortment. If it is very large, then a lot of time will be spent negotiating with suppliers and customers, arranging delivery, etc. Then the entrepreneur will not be able to cope with the store alone and he will need assistants who will need to be paid.

With a minimum budget, a warehouse of goods does not need to be organized. After receiving a new order and receiving an advance payment, the goods will be re-ordered from the supplier. This mode of operation will save the entrepreneur from unnecessary costs for maintaining the warehouse.

Financial plan

Sample seed investment to launch an online store of medium-sized fishing goods (approximate prices are presented in rubles):

company registration: 5,000;
purchase of CMS: 30,000;
Internet connection: 1,000;
the work of a team of professionals to create a site: 30,000;
filling the site with information: 25,000;
domain purchase: 1,000;
marketing activities: 15,000;
purchase of cash equipment: 25,000;
creation of a minimum inventory: 150,000;
office-warehouse rental: 10,000;
other costs: 18,000.

To build this electronic trading enterprise from scratch, an amount of 310 thousand rubles will be required.

The list of approximate regular expenses of a fishing online store (rubles per month):

hosting cost: 200;
Internet cost: 1,000;
wages with accruals (based on 4 people): 140,000;
rent of premises for an office-warehouse: 10,000;
utility costs for the maintenance of the office-warehouse: 2,000;
mobile communication: 1,800;
advertising costs: 2,000;
other costs: 3,000.

As a result, it turns out that the cost of the entrepreneur per month will amount to 160 thousand rubles.

Advantages and disadvantages

Strengths of the online fishing store:

a wide range of potential buyers;
a fairly large demand;
low initial investment;
the buyer has the opportunity to familiarize himself with the entire range, calmly read the description of the goods and make a purchase right at home;
no need to maintain a large staff;
small operating costs.

Weaknesses of an online fishing store:

there is no opportunity to touch the goods and ask a question to the sales assistant (if there is no online consultant);
time-consuming work on the selection of suppliers and interaction with them;
seasonal nature of sales;
delivery time may take from several days to several weeks.

Risks and payback

Key business risks:

Decreased purchasing power of the population. This situation may lead to a reduction in demand for fishing products, as fishing is a hobby for most buyers.
The growth of competition.
Seasonal decrease in demand (or due to adverse weather conditions).
Deterioration of the store's reputation due to supply failures due to the fault of suppliers, poor-quality product packaging, inattentive and rude service.

The average payback period for this type of business is 10-12 months.

Having become interested in the topic of how to open a fishing store, you are doing absolutely the right thing, because experts consider this business to be one of the most profitable.

♦ Capital investments – 1,500,000 rubles
♦ Payback – from 8 months

Amateur fishermen in terms of passion can only be compared with casino players.

They are ready to give up bread in order to buy the coveted bait, they are ready to show miracles of resourcefulness, making a nest egg from their wife to buy another fishing rod, and even in the greatest crisis they do not want to give up their hobby.

This passion can and should be used to build a profitable startup.

Interested in the topic how to open a fishing shop, you are absolutely right, because experts consider this business to be one of the most profitable.

Naturally, if you think through all the nuances, opening a business from scratch.

The competition in this sector is not too great, but still there is.

If you want your fishing store to start making a profit in a short time, consider the advice of those who have been in this business for a long time:

Think ahead of your competitive advantages.
There are many standard markets that sell goods for fishing and tourism.
You must come up with an original concept, such as introducing a new supplier in your city.
Constantly work on updating the assortment of goods.
This market is growing very fast and you need to be aware of new products to offer your customers.
Ruthlessly part with what sells poorly, even if the supplier offers you favorable terms of cooperation.
You should not start this business from scratch if you yourself do not like fishing and do not understand anything about it.
This business brings profit only to those who are in love with fishing and tourism.
spend a lot of money on a big advertising campaign no need.
Enough bright sign, cot in front of the door, outdoor advertising in the form of leaflets and communication on fishing forums.
And another effective marketing move is to participate in fishing championships, various city holidays as a sponsor.
Remember that there is no better promotional tool than word of mouth.
You need to look for contacts with fishermen in your city and invite them to your store.
If they are satisfied with the assortment and prices, then do not doubt that soon all their comrades will purchase fishing tackle from you.

How to open a fishing shop: assortment

Focusing on the area of the fishing store, form an assortment of goods.

Naturally, you should have everything you need for fishing, from hooks to expensive spinning rods.

It is impossible to be limited only to specialized fishing goods.

It is worth trying to expand the customer base by selling:

clothes: camouflage, thermal underwear, raincoats;
furniture: folding tables and chairs, carp chairs;
tents and air mattresses;
dishes;
accessories, such as sunglasses or waterproof document bags;
souvenirs and more.

Don't trade low-quality Chinese goods, even if you can charge them 100-200%.

Fishermen are spoiled people who understand brands, having bought from you once defective goods, will no longer come to your store.

Top fishing brands: SALMO, Flagman, Shimano, Yo-Zuri, Berkley and more.

How to open a store from scratch: customer base

Often entrepreneurs who end up giving up on the idea of opening a fishing shop are motivated to do so by the argument: “Yeah, how many of those fishermen do we have? You will never build a customer base. It’s better to trade something that people need more: clothes/food, etc.”

This is an erroneous opinion, because, according to the latest research, there are about 20% of amateur fishermen, hunters and tourists in our country.

And they are all your potential customers.

Let's say you decide to open a fishing shop from scratch in a city of 200,000 people.

The number of your clients is 40,000.

This is a very good market, and if you can get them interested by properly forming the assortment of goods and setting a reasonable pricing policy, then you will not have problems with profit.

If we talk about gender, then you need to work, focusing on men, because they are the main clientele of fishing shops:

How to open a fishing shop: calendar plan

If you open a fishing goods store, then you should start with specific calculations that correspond to prices in your area and draw up calendar plan, having painted by months how much you need to implement this or that stage.

It is quite possible to open a fishing shop within 3-5 months after the idea is born, if you conduct a thorough preparatory work:

Stage	Jan	Feb	Mar	Apr	May
Registration, bank account
Repair work
Equipment installation
Recruitment of sales consultants
Contracts with suppliers, purchases
Opening

We decide to open a fishing store: all the components of a startup launch

Entrepreneurs dreaming of own store fishing products, doubt where exactly to start launching a startup.

Of course, the first thing to do is to carry out preparatory work in order to understand whether such a business has any prospects in your city at all.

If you have definitely decided to open a fishing store, then you need to start implementing the plan from the registration procedure and repair work in room.

Registration

First of all, you need to decide which registration form you choose: sole proprietorship or LLC.

If you do not have much experience in business and are not going to open a huge fishing store, the area of \u200b\u200bwhich would be more than 150 squares, then IP is quite suitable.

The most convenient form of taxation is UTII, if for some reason this does not suit you, then the most acceptable option is the STS of 15%.

The OKVED code for fishing shops is 52.48.23.

And you also need to repair the selected premises, making it safe for buyers and rest work permits from Rospotrebnadzor and the Fire Service.

Try to fulfill all their requirements in order not to run into fines in the future.

Fishing shop

Interesting fact:
One day, US President Jimmy Carter was fishing when a water rabbit swam up to his boat, hissing menacingly and trying to get on board. Carter fought him off with an oar, after which the rabbit turned and swam away. The story hit the papers with headlines like "President Attacked by Rabbit," and Carter's critics began to see the incident as a symbol of his weak policies and his future reelection defeat by Reagan a year later.

The location of the fishing shop is a serious issue that future entrepreneurs have to solve.

The high traffic of people does not play such an important role as in the case of clothing stores or food, but still you do not need to climb to the outskirts.

If your prices are not significantly lower than those of competitors, then potential customers simply will not want to get so far to you.

If you decide to open a general store (fishing and tourism), then rent a room with a total area of at least 60 square meters in order to equip a warehouse, a service room and a bathroom in addition to the trading floor.

You don't need to spend a lot of money on renovations.

Male clients will be of little interest if the color of the walls is combined with the tone of the tiles on the floor.

They will be more concerned about whether they can catch "a big pike on this wobbler."

In order to open a fishing shop from scratch, individual one-story buildings, and basements, and 1-2 floors of multi-storey buildings, and pavilions in shopping centers are suitable.

If you open your shop on the basement floor, then take care of a good lighting system, the fishermen will not appreciate the romantic twilight.

Fishing shop equipment

A fishing store is not too different from other markets in terms of purchasing equipment.

In addition to standard racks and shelves, you need a rack with hangers for workwear, stands for fishing rods and spinning rods.

Small goods (baits, hooks, etc.) are best stored in a closed display case and demonstrated to customers on their own.

Equipment costs for a fishing shop will be as follows:

Item of expenses	Amount (in rubles)
Total:	150 000 rub.
Glass showcase-counter	20 000
open shelving	15 000
shelf opening	15 000
Rack and hangers for camouflage clothing	10 000
Stands for fishing rods and spinning rods	8 000
Warehouse and service room furniture	30 000
Cash machine	10 000
Bathroom equipment	12 000
Other	30 000

Fishing shop staff

The fishermen are mostly men, which means they will be distrustful of the young lady at the sales counter.

Hire only men as sellers and those who themselves cannot imagine their life without fishing and can talk about the features of the goods based on personal experience.

How many vendors you need depends on the size of your shop and how it's open.

For example, for a store shopping room which has 40 squares, and which works seven days a week, you need four sellers: 2 per shift.

Set a condition that one day a week each of your sellers devotes to fishing: testing new products.

So your consultants will be able to improve their skills.

In addition to sellers, you need a cleaning lady.

As for bookkeeping, see for yourself if you can combine administrative functions with bookkeeping.

The manager of a fishing goods store has a lot of work: he must control the work of his subordinates, replenish the assortment range, constantly look for new suppliers, etc.

Still, it is better to conclude an agreement with an outsourcing company, and not deal with accounting issues yourself.

Those who decide to open a fishing shop are expected to pay the following staff salaries:

How much does it cost to open a fishing shop?

A fishing store is not a start-up that can be opened inexpensively.

A large start-up capital is needed primarily for the first purchase.

To form a normal assortment of goods, at least for several thousand articles, you need to spend at least 1 million rubles.

A smaller amount can be met if you are not going to sell such expensive goods as boats and motors in the store.

But all the same, don’t expect that you will be able to put in a couple of hundred thousand rubles, because spinning rods, tents, camouflage clothing and other goods, even when purchased, are not cheap.

To open a fishing shop for 60-70 square meters, you need to raise about 1.5 million rubles of starting capital.

And also, given the fact that in the first months the store will bring minimal profit, you should lay in financial plan monthly expenses multiplied by 3.

Every month, get ready to spend about 500,000 rubles on staff salaries, rent, restocking, taxes, and more.

If you open a fishing store, how much can you earn on it?

The profit of your fishing store will depend not only on the number of customers who visit you daily and not only on the amount of their purchases, but also on what margin you put on your product.

In this case, the main thing is to keep the framework.

Too little margin will lead to financial losses, too much - to the loss of customers. For inexpensive expendable materials(hooks, fishing line, bait, etc.) you can set an extra charge of 100%, but for more expensive ones - no more than 50%.

Let's take an average markup of 65%.

Having made a purchase for 1 million rubles, you will earn 650,000 on top. The faster you sell everything, the more intensive the turnover in your store will be.

According to recent studies, each fisherman/tourist spends about 6,000 rubles a year on their hobby.

We have already calculated that in a city with a population of 200,000 there are about 40,000 of your potential customers.

Let's say there are 6 fishing shops in your city.

We divide potential customers equally between them, so each store has approximately 6.5 thousand customers. 6,500 people x 6,000 rubles is about 40 million rubles in annual profit.

More than 3 million rubles per month.

Agree, these are sufficient indicators to start studying the topic in more detail. how to open a fishing shop.

We offer you to watch a funny video

about a couple's trip to the fishing store:

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The fishing tackle trade is a specialized trade. In the "fisherman's" store you can buy all the accessories for fishing.

Fishing is a traditional recreation, entertainment, hobby for many men. For her sake, they are ready to do a lot, get up with no light, no dawn, sit for hours in a motionless position, looking for a bite, fiddling with worms, and so on. If fishing is summer, when it is warm and dry outside, then this type of entertainment can still be understood. But when a fisherman is going fishing in winter, in cold and frost, dragging a lot of necessary equipment, only then can one realize the power of such a hobby.

According to statistics, the disease "fishing" affects up to 18% of the male population. Knowing the number of citizens living in your city, you can calculate the possible number of potential customers.

We multiply the population by a factor of 48% - this is how we determine the number of men in the city, and by 18% - we determine the number of fishermen.

You can open a fishing goods store in one of three formats:

A small shop with a large assortment of inexpensive goods.
A store that sells fishing accessories from several well-known brands.
Elite markets, on the shelves of which products of several trade brands are presented, they can consist of several departments.

Before you open a store, you need to draw up a plan in which to prescribe the main key points, calculate the costs for each item, try to predict the profitability of the business. Registration process.

Registration of entrepreneurial activity:

For registration of entrepreneurial activity, you must contact the executive committee at the place of residence.
The sale of fishing goods can be carried out in the preferential tax regime. Where this system does not apply, it is better to choose a simplified taxation system.
Kind of activity - retail sports goods, fishing equipment, travel goods, boats and bicycles.

Room selection

Room. Trade in fishing goods is very highly specialized, designed for a small segment of consumers. Fishing supplies are not essential goods, they are not bought every day. Therefore, it does not make sense to immediately count on brisk trade. There is a high risk that the business will not work, so it is best to start with a small shop, or a department in a supermarket. Also, those who are engaged in this type of trade recommend starting not with buying a room, but trying to rent it. Fishing goods are not very large, they can be placed on a small, about 50 - 80 sq.m., trading area.

It makes sense to rent in passing places, on the basis of large supermarkets, if there are no similar goods on the territory of the supermarket. If not, then renting an area on the territory of a large store is in your favor, since among a large number visitors will definitely find true anglers who will not only become your regular customers, they will also advertise for you among their friends, the same fishermen as they are.

A shop with fishing goods can be opened at the base and areas of sports shops as a specialized department.

A small area of \u200b\u200bthe premises is preferable at first (you need to pay less rent), while the store is little known, and therefore not very profitable.

Range

The main "turnaround" goods are the so-called consumables. It is the most inexpensive, but the most in demand, it is this product that forms a wide base of buyers.

Consumables are:

Fishing line, different thickness, for different fish.
Bait.
floats.
Grids.
Silicone figurines of fish.
Hooks.
Loads.

All these goods have a short service life, but not at all because the goods are of poor quality, but because such a specificity of fishing in general. For example, a fish gets on the hook, but breaks. As a result, there is no hook, the fishing line is torn. Without a hook and line, the fishing rod is incomplete, you can’t catch fish on it. The way out of the situation is to go to the store to buy new accessories.
The next segment of the product is more expensive. These are fishing rods, spinning rods, additional accessories for them. According to statistics, anglers update their inventory on average once every two years.
In addition to "fish" inventory, the store needs to have a department for related product. These can be fishing rod covers, folding chairs, thermoses, overalls, fishing boxes, hand warmers, thermal underwear, and much more. If the area of the store allows, then you can trade in boats, tents, and so on.

Supplier selection

Find companies that sell wholesale fishing tackle not very difficult. But you should take into account the fact that if you want to cooperate only with foreign partners and trade branded products, then you will have to look for clients among wealthy people.
Therefore, try to arrange the range in such a way that your product is interesting for both "expensive" and "average" customers. For example, you can make a small trading area where imported goods are presented, and a separate department with goods of a domestic manufacturer, plus products from local craftsmen.
A separate topic for trade is the sale of live bait: worms.

Recruitment

It is very important that a “knowledgeable” person works in a fishing shop. Ideally, if the seller is an avid fisherman himself. Then he will be well versed in what kind of bait the fish bites on, what hook is needed for it, what fishing line will withstand it. He is happy to share this information with customers.
Having even a small room, you can increase sales by organizing an online store. To open a fishing online store based on an existing "live" store, you must first buy or order a website. Then put information on the site about what product is available in the store. Goods must be periodically updated, new ones added, and those that were sold removed. At first, the shop assistant can manage the store.
For small shop two sellers will suffice. Accounting can be done independently, or you can entrust the accounting support to the company. Keep in mind that you will have to pay for bookkeeping. Since such stores operate on a simplified taxation system, accounting is minimal, it is quite possible to master it on your own, and not lay out additional money for keeping records.

Selling goods for fishing is a rather specific business. Consumer demand in this market segment is formed by a certain group of buyers. If you manage to take advantage of people's love for fishing, the business will bring excellent profits. detailed instructions, how to open a fishing store from scratch, proposed in this article, will become a kind of guide for beginners and help them continue the direct path to success.

Activity registration

Before you open a fishing store from scratch, you need to formalize entrepreneurial activity. Without a certificate of registration of an individual entrepreneur or LLC, you will not be able to conclude contracts with suppliers.

If you are planning to open a small fishing shop, it is enough to register an IP. You will spend 5 working days and approximately 800 rubles on paperwork. The optimal taxation regime for such a trading enterprise is a single tax, since its size does not depend on revenue, but on the area of \u200b\u200bthe trading floor.

Location selection

If you decide to open a fishing store, you need to consider that most of your future customers are men, so it is desirable that it be located near the car market or in the city center. Another option is a retail outlet by the road at the exit from the city. You can also rent a small department or a separate room in a shopping center.

The main requirements that the premises must meet:

Convenient entrance;
Good permeability;
Availability of parking.

If we talk about the area, the most best option- this is 80-100 square meters. meters. You should not immediately buy a property in the property, because you do not know how sales will go in the future. Renting it will provide you with the necessary mobility.

Aspiring entrepreneurs often ask a question in this market segment. The answer is simple - start with a stall trade in the market and gradually develop your business. Over time, when the required amount is collected, you can rent a small stall near a car shop or market. This is the most the best option without investing big capital in it.

Store equipment

In terms of purchasing equipment, a fishing store is practically no different from other outlets. In addition to the usual shelves and racks, you need to purchase special stands for fishing rods and spinning rods. For small goods - hooks, baits, etc., you will need a closed display case.

To figure out how much it costs to open a fishing store from scratch, you need to calculate the cost of purchasing goods and equipment.

For work you will need:

Glass closed showcase - 20 thousand rubles;
Open rack - 15 thousand rubles;
Shelves - 15 thousand rubles;
Rack for clothes - 10 thousand rubles;
Stands for fishing rods - 8 thousand rubles;
Cash register - 10 thousand rubles.

In general, 78 thousand rubles will have to be paid for the purchase of equipment.

Staff

As mentioned above, the main buyers in fishing shops are the representatives of the stronger sex, so it is desirable that a man who cannot live without fishing stands behind the counter. How many salespeople you need to work depends on the size of the store and its schedule. For example, if your outlet is 40 sq. meters, will work seven days a week, you can hire two sellers who will work a week.

You also need to hire a cleaning lady and an accountant. If you understand financial reporting, you can do your own bookkeeping. But at the same time, do not forget that you will have to constantly monitor the work of the store, replenish the assortment and find new suppliers, so it is best to outsource accounting.

Product range

When forming the assortment of a fishing goods store, it is necessary to take into account its area. First of all, you need to purchase products that you cannot do without while fishing:

Hooks;
Fishing line;
Bait;
bait;
Spinning and more.

To attract more customers, the following product groups should also be included in the assortment:

Clothing (thermal underwear, raincoats, camouflage, etc.);
Furniture (folding chairs for fishermen, carp chairs, etc.);
boats;
Tents and air mattresses;
Crockery;
Sunglasses, waterproof bags and other accessories.

At first, the number of positions in the assortment will not exceed 7-8 thousand. Literally in 3-5 years it can grow up to 20 thousand. Don't buy poor quality Chinese goods on low prices. Real fishermen are well versed in brands, so they won't visit your outlet if you make an assortment of cheap Chinese products.

Financial investments

We have come to the most important question, how much does it cost to open a fishing shop? Such a startup will require large financial investments. The largest item of expenditure is the first purchase of goods. To include boats and motors in the range, it will take about 1 million rubles. You can meet a smaller amount if you implement this. But even in this case, it will not be possible to manage with the amount of 200-300 thousand rubles, since spinning rods, camouflage clothing, tents and other fishing products are quite expensive. Let's calculate how much money you need to open a fishing store:

Registration - 20 thousand rubles;
Repair and design of the premises - 200 thousand rubles;
Purchase of equipment - 150 thousand rubles;
The first purchase of goods - 1 million rubles;
Advertising - 20 thousand rubles;
Unforeseen expenses - 110 thousand rubles.

In total, in order to implement this, you will need 1.5 million rubles.

If you are limited in financial resources and think about it, open your online store and start reselling fishing products from other sites, for example, from Chinese suppliers. This is a great option for those interested in .

Profit

Now let's try to figure out whether it is profitable to open a fishing store? The profitability of such a business depends on the number of buyers, the amount average purchase and product prices. The most important thing in this matter is to choose the golden mean. A small markup can lead to losses, and a large one will scare away customers. Inexpensive goods, such as fishing line, hooks, bait, etc., can be sold at a 100% markup. For more expensive items, do not add to purchase price more than 50%. On average, the markup on goods should be approximately 65%. If you buy goods for 1 million rubles, you can earn 650 thousand rubles on it.

It is very difficult to calculate exactly the profit for a month or a year, so let's turn to statistics. According to recent studies, every avid fisherman spends about 6 thousand rubles a year on his hobby. If 200 thousand people live in your city, 40 thousand of them can become your customers. Suppose there are already six fishing shops in the city. This means that each outlet has about 6.5 thousand customers. Each of them will make purchases worth 6,000 rubles a year. If you make simple calculations, you can understand that a fishing store can bring up to 40 million rubles in profit per year. This is more than 3 million per month.

Competition in this market segment is not too high, but, nevertheless, it is present. If you want your business to bring good profit, before opening a fishing goods store from scratch, check out the advice of experienced entrepreneurs who have been in this business for a long time:

The sale of fishing tackle is a specific type of business. If you are little versed in fishing, then it will be difficult to count on success. The fishing shop as a business often appears as an extension of the fishing hobby. The difficulty of opening a store is rated as medium, and the risk is above average. Starting investments are 2,500,000-3,000,000 rubles, and the payback period is 6-8 months. Below is a detailed guide to opening your own store.

Advantages and disadvantages of opening a fishing store

Main the target audience fishing - men, in total in Russia ~ 25 million people are fond of fishing (17% of the population of Russia!). This creates a large audience of potential buyers. Consider the key advantages and disadvantages of starting a business.

On average, a fisherman spends ~5000 rubles annually. to upgrade and purchase gear. small contribution margin from the sale of fishing gear makes it necessary to focus on large sales volumes, the creation of regular customers and the inclusion, in addition to fishing goods, of more expensive tourist goods: tents, boats, clothing, etc.

How to open a fishing store: business registration

To open a fishing store, you must register with the local tax office, for this, one of the forms of doing business is selected: individual entrepreneur(IP) or LLC. The table below summarizes the main registration steps, the benefits of the form, and required list documents. When registering a business, you must select the type of activity according to the OKVED classification codes. This is an important procedure, approach it responsibly, not indicating the type of activity and not paying taxes will lead to litigation. OKVED codes for a fishing shop: 52.48.23 “Retail sale of sporting goods, fishing equipment, camping equipment, boats and bicycles”, the more general code can also be specified: 52.48 “Other retail sale in specialized stores”.

Form of business organization

Benefits of using

Documents for registration

IP ( individual entrepreneur)

It is used to open a small own fishing shop (35-80m²). Number of staff 1-2 people

receipt of payment of the state duty (800 rubles);
certified application by a notary in the form No. P21001;
application for the transition to special taxation regimes: UTII or STS (otherwise it will be OSNO by default);
copy of all pages of the passport.

OOO ( limited liability company)

It is used to open a large fishing and tourist shop (> 80m²). LLC is more profitable for attracting additional financing / loans, scaling and capital construction

application in the form No. Р11001;
charter of LLC;
a decision to open an LLC or a protocol if there are several founders (partners);
receipt of payment of the state duty (4000 rubles);
copies of the founders' passports certified by a notary;
application for the transition to special taxation regimes: UTII or STS (default OSNO).

In law authorized capital LLC cannot be less than 10,000 rubles!

The best choice for a preferential taxation system for a fishing store would be UTII(single tax on imputed income), to switch to this system municipal law should be passed in this region on the possibility of using UTII (up to 100 employees and the cost of fixed assets up to 100 million rubles). The interest rate on UTII is 15%. The advantage of this tax is its linkage to the physical data of the store: area, number of employees, etc. When opening a small store, this is beneficial.

If in your region it is not possible to switch to UTII, then an entrepreneur or organization it is optimal to choose the simplified taxation system (simplified taxation system) income minus expenses with an interest rate of 15%.

How to open a fishing shop: business plan

Store Specialization

Fishing goods are not essentials, so there is no need to open a store “like everyone else”. Choose from the following store specialization options, taking into account competition in your area/city:

Profile - sale of goods of the most famous brands.
Multi-profile - a wide range with reasonable prices (the most common option).
Brand - sale of goods of elite brands in the high price segment.

Choose a place and the necessary equipment

The first option is a place within the city where anglers can walk to the place of fishing: city reservoirs, river channels or park ponds. Considering that the future consumers are 99% men, the store can be located in industrial areas.

The second option, on the outskirts of the city. The assortment includes products that fishermen usually forget to buy or perishable baits. An important point of this location is the availability of parking space near the store.

Despite the large assortment of goods (3000-5000 pcs.), The area of the premises will be required ~ 80m². It is better to divide the trading area into 2 halls. The first offers goods for fishing: fishing lines, fishing rods, bait, etc. The second offers goods for outdoor activities: tents, boats, backpacks, clothes and shoes, fishing rod covers, sleeping bags, and other related equipment. We provide a place for a warehouse. Floats, hooks, fishing lines, laces, sinkers, baits and other consumables - the most hot commodity accounting for a third of the cash flow. From the equipment we purchase shelves or showcases for placing fishing goods.

We make an assortment

According to statistics, anglers update their equipment 1-2 times a year. The following assortment can be distinguished: the main, consumable and accompanying group.

Watch the video about the range of fishing store "President-Fish" in Surgut.

The minimum number of commodity items to start with is ~3000-5000, for a number of large goods it would be optimal to create a separate catalog, according to which the buyer can pre-order. The ratio of the number of goods in these groups is 60/30/10, respectively.

Store supplier search

Many online fishing shops can become your partners and carry out wholesale goods with a markdown of 25-30%. This method great for the initial filling of the store. The next approach, work with foreign suppliers: China, Japan, will increase the margin on goods by ~ 50-70%. This is important because a low margin on the sale of goods will not create cash flow and financial stability of the business. In addition, the seasonality of sales and lack of liquidity Money may lead to bankruptcy.

To search for Chinese suppliers, you can use portals with large Chinese suppliers: Aliexpress.com, taobao.com.

Bait is better to buy from suppliers located in the local vicinity, as it is a perishable product. If you do not have the experience of opening a store, then a franchise of a fishing store, for example, Fisherman's Yard, would be a great option. This will greatly simplify the procedure for finding suppliers, in addition, the franchisee is interested in the development of your store and can provide advice and support.

Hiring sellers

Pretty and flirtatious young ladies as sellers of fishing goods are not the best option. Men, who make up the majority of customers, would not like to see females in the role of sellers of such goods. The ideal staff is a male team of avid fishermen-experts. Therefore, when hiring employees, it is necessary to have fishing experience > 3 years, and the presence of sports achievements in fishing is a plus in the choice (for search, free bulletin boards avito.ru, irr.ru or thematic forums are suitable - this will reduce the cost of staff search). Initially, the seller may be the entrepreneur himself.

Store advertisement

Outdoor advertising (signs, banners with promotions and sales) of the store is most effective in fishing areas. To increase sales, you need to create a network of partners. Base keepers and gamekeepers usually agree to advertise goods to fishermen for a small fee. We drive around the adjacent bases and place advertising posters there.

Announcements on thematic forums give good effect. Creating an online store will require its promotion and content. This will increase the staff on the content manager. On the site we have a catalog with a list of goods with photos and prices, contact information. The site can increase the number of sales by 25-30%.

Cost calculation

Fishing goods are the most expensive item, consider the variables and fixed costs business:

Room rental - 100,000 rubles / month.
Equipment and repair of the premises (signboard, lighting, cash register, counters) - 300,000 rubles.
Purchase of goods - 500 thousand rubles.
Paperwork (registration of an LLC or an individual entrepreneur, IFTS) - 50,000 rubles.
Other expenses (salary, advertising) - 50,000 rubles.

Total for opening a fishing store you will need: ~ 1,000,000 rubles.

The costs include the creation of a reserve fund to smooth out seasonal fluctuations in sales in the amount of ~ 300,000 rubles.

Profit

Revenue is influenced by seasonality, the solvency of the population of the city, the location of the store. Monthly income can reach 300,000 rubles. When subtracting the monthly constants and variable costs(staff salaries, advertising and rent), net profit will amount to 150,000 rubles. The return on initial investment is ~8-12 months.

Evaluation of the attractiveness of a business by a magazine website

Business Profitability	(4.0 out of 5)	Business Attractiveness 3.7
Project payback	(4.0 out of 5)
Ease of starting a business	(3.0 out of 5)
A fishing shop will require a large initial investment of >1 million rubles. and the presence of the entrepreneur's expertise in fishing. The payback period of the initial investment is 8-12 months (1-2 seasons), this is achieved due to high demand during the fishing season (April-October), in winter there is a sharp decline in sales. The basis of business success is the creation of a partner network for the sale of goods, close interaction with regular customers, resale of expensive tourist goods (boats, tents, clothes). Opening a franchise will reduce the cost of finding suppliers and debugging business processes.