How to open a marriage agency from scratch: a business plan. Forex and binary options

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Types of marriage agencies

Before rushing into the abyss of business, you need to choose a direction and decide how you will earn. Traditionally, there are two types of activities.

Search for foreign suitors

A rather complicated type of business, it requires either acquaintances abroad or strong managerial qualities. You will have to collect a base of foreign clients, this will require partners in the countries where you plan to work. Large companies have been working in this niche for a long time, and newcomers are wary. We will have to negotiate and rebuild from competitors. Then, already in Russia, find interested brides and sell them contacts of grooms - that's the whole idea. This is one of the current options to discover Marriage Agency in small town- Those who want to get out of the province often turn to such organizations.

Making couples at home

Everything is simple here - you collect profiles of both women and men. "Bring together" them, after analyzing the compatibility, organize an acquaintance, help to achieve an adequate relationship. In parallel, you can sell dating courses, psychological trainings and related products. In this case, there are no problems with how to open a marriage agency - read our instructions below.

Business features

Please note - this business has its own characteristics. Many men perceive marriage agencies as a way to meet girls "for one night". Warn customers that your business is highly moral. This will build a reputation for the brand and lead to more revenue over time. And at the same time it will save you from scandals and problems with law enforcement agencies.

Run a marriage agency as a business honestly - do not promise the impossible. You cannot guarantee that a particular person will fall in love with a client and live with her for many years. But you can promise to introduce clients, talk about their interests, outlook on life and relationships. Give advice for first dates and discuss common topics of conversation.

Your task is to create a feeling of care and comfort in the client. This will be rewarded with reputation and profit.

Business Format

We analyzed several dozens of similar businesses and found two options for organizing a marriage agency, where to start and how to quickly get paid off.

An offline agency is an office in your city where you will receive clients. Look for a room in the central area, with a parking space. To begin with, it is enough to put there the necessary set of furniture and appliances: a wardrobe, a table and chairs, a computer with a printer. Consider the cost of treats - while you are talking with customers, give them coffee to drink, this will relax your guests.

To open an office you need, depending on the city, from 200 to 500 thousand rubles.

Online agency - here you save on renting premises and furniture, but lose customers of the old formation, those who are used to organizations with an office. At first, you will have to meet with brides and grooms in a cafe - until you unwind and switch completely to electronic document management.

Special documents for opening a marriage agency - this activity is not specifically licensed, specific permissions from the state are also not required.

If you want to work as a personal "matchmaker" from time to time, you do not need to register an individual entrepreneur - for two or three clients, taxes can be paid at 3-personal income tax for the next year after the work is completed.

Have you got a flow of customers? Register an individual entrepreneur under the simplified taxation system. You will have to pay 6% of income and social contributions - 26,545 rubles + 1% of income over 300 thousand rubles to a pension fund and 5,840 rubles to a health insurance fund.

To accept online payments, use Yandex.Checkout - it is built into the site as a button. Money can be accepted to a card, Yandex.Money wallet and to a current account.

Below we offer an extended business plan. How to open a marriage agency and not burn out - follow step by step instructions Follow the advice and you'll be fine.

It is better to start with the online option - less costs and risks, more income.

Step 1. Make a client profile

Before you start building your customer base, you need to preparatory work. The job of a marriage agency is to help people meet the "right" person. To do this, you need to understand how customers can interest each other. To help them with this, develop a special questionnaire, it will help analyze the preferences of customers and, based on the result, select a possible pair.

If you doubt whether it is worth opening a marriage agency, then keep in mind that the work of a "matchmaker" is very close to the work of a psychologist. You need to understand the characteristics of people and how they fit together. If you do not have the capital to hire a specialist, you will have to develop a client profile yourself. Prepare 2 options - a short one, which a person will fill out immediately when registering on the site, and a long one - it can be given to customers who have bought a premium account. Details below.

Interests and hobbies

In the questionnaire, you need to work out the interests and hobbies of the client. To increase the chance of picking up a good pair, take an interest not only in what you like, but also in what, on the contrary, a person cannot tolerate. For example, a client's hobby is drawing. It is logical to introduce him to a girl who also likes to draw. But not everything is so simple. The column "interests" will help to find out that a person loves to draw only posters for horror films, and the lady hates them.

Views on life (religion, politics, culture)

There are many stereotypes and patterns in society, in words we all neglect them and are supposedly open to other people. In fact, it is unlikely that a person who promotes atheism will be able to become related to those who are important religious affiliation.

Topics for the first conversation

Everything is simple here - help the client start communicating with a potential partner. At the same time, check them for compatibility. If a man and a woman find a discussion of 16th century lute music a great first topic, they can do it.

Attitude towards other children

Having children can be a decisive factor in the development of a relationship. Both men and women often have a negative attitude towards the presence of a child in a potential chosen one. Find out how customers are doing with this.

Goals in life (travel, family, work)

It will be strange if you try to bring a freelance artist who dreams of traveling with a lady who sees the world exclusively through the prism of career fulfillment. Consider this.

Do not forget that in the questionnaire a person should give two answers to all questions - how he relates to something and what he would like to see in relation to this from a future partner.

Step 2. Create a website and public

There is a questionnaire. Now we need people to fill it. You can collect a database of questionnaires both offline and online. Last option easier - if leaflets and business cards are torn off, then the site will attract customers constantly. Choose where to start and prepare a platform for collecting profiles and finding clients.

Landing

You can make a one-page promo site (landing) where you will tell about yourself, work out the objections of future customers and leave contacts. Don't forget the landing page marketing rule - one site = one product.

Don't try to add all the information about your agency to the landing page, focus on one thing. If you are helping to find a husband abroad, describe your capabilities and show the “goods” with your face. If you solve psychological problems in a relationship - offer this particular service.

Pay attention to website builders, for example, Tilda or Wix - they can quickly build a landing page and test your idea of ​​a marriage agency.

Multipage site

Suitable for marriage agencies with a large list of services. On such a site, you can place a catalog of your products, profiles of women and men from the dating database, do a search, and blog. In the future, such a site will help sell Additional services- for example, by acquaintance to find friends or by teaching behavior in relationships.

Promising, but more expensive - you will either have to understand ready-made engines, for example, WordPress, or order an original site from developers. It will cost 50-150 thousand rubles.

Public in social networks

Make a page on social networks - it will be a great addition to the site. Publish entertaining, useful and promotional content in the proportion of 30% -40% -30%. Over time, the group will become active and the number of subscribers will begin to grow. These are your future customers, take care of them. Post posts that are interesting to subscribers. To do this, analyze the statistics and pay attention to which posts have collected the most likes and comments.

Step 3. Build a customer base

You have sites to receive traffic, but no customers. So, you need to do advertising. A small life hack - advertise not your own services, but your clients. No need to promise the girls that you will introduce them to foreigners. Better make a note about the client - here is a man from the USA who wants to meet a Russian girl. This is an important life hack in the instructions on how to open a marriage agency.

If you decide to make a marriage agency with an emphasis on finding foreign romantic connections, then first of all you should contact similar companies from other countries. Find such organizations in the search, go to the "Contacts" block on their websites and send an email with a proposal for cooperation.

Advertising - contextual and targeted

• Think about what queries users interested in your service enter into search networks;
• Check impression statistics for these queries using Yandex.Wordstat;
• Customize advertising companies by popular queries in advertising services - now your ads will appear for users who are looking for something by keywords.

• With the help of special services (Target Hunter, Pepper Ninja) find an audience interested in dating - usually these are subscribers of active groups about relationships or about finding a permanent partner. Weed out bots and other unwanted people - using filters in services.
• Get a list of user IDs and advertise your offer post to them.
• The main principle of targeted advertising is the narrowest possible audience setting. For example, a post asking to meet a 40-year-old man from the United States should be tested with an audience of a similar age, single, no children, and with an average income.

Blog

Start a blog on the site and in groups of social networks. Talk about your work, share useful articles about dating and relationships. Make reviews of places to meet, topics of conversation, places to travel together. If there are positive examples in your matchmaker practice, tell us about them, interview satisfied clients. This will increase the credibility of your business.

Partnership programs

By using affiliate programs you can get inexpensive, but interested in your services traffic. Register as an advertiser in a large affiliate network, agree on payment for user registration on your site. Get leads and make sales.

Check out our guide for everything you need to get started.

Step 4. Decide on earnings

You have prepared the sites, you know where to find clients - everything is ready to start the business. The point is small - to understand what to take money for. There are several ways to monetize.

For placement in the database

You can charge money for placing a person's profile in your database and promising to recommend the profile to new clients. Usually this is a small amount. Now it is practically not in demand due to the active distribution of dating sites.

Database access

You have formed a proven customer base and you can offer new people access to contacts for money. The monetization scheme will work if the people in the database are real and interested in dating.

Acquaintance

The client pays money to the "matchmaker" for getting to know each other and arranging the first dates. Sometimes a bonus is expected if the relationship leads to marriage. This method requires either psychological knowledge to find the “ideal soul mate” for the client, or an individual specialist in a team with the necessary skills.

Seminars

A side income of the marriage agency is holding seminars on successful relationships and acquaintances. You can sell webinars to both existing customers and new ones. As evidence of your own competencies, you can use the positive stories of clients who have found happiness with the help of an agency.

Briefly about the main

A marriage agency is a complex business that requires the attention of the owner. But this is a profitable business with a lot of options for additional sales. Test different approaches and take care of customers - then the bank account will grow.

1. Choose the type of agency - foreign or domestic market.
2. Create a website and a group in social networks, fill them with content.
3. Decide on a monetization scheme.
4. Run ads, get customers.
5. Get started and create the perfect relationship.

Are you sure you know the topic of dating and developing relationships? Consider opening an online school in this area. Practice shows that now people are more willing to learn on their own than try to apply for such a service to specialized companies. Plus, your students can potentially become clients of a marriage agency, which means you can develop both directions at the same time.

To find out step by step plan to open an online school - come to. Share detailed instruction- easy enough to get started.

The difficult economic situation in the country makes people look for new opportunities for earning money, and often workers have to look for new sources of income and work overtime. In such a tense rhythm, men and women often have absolutely no time for their personal lives. In such a situation, a dating service can provide significant assistance to them.

Very often, such firms cause a double feeling in people. When asking for help, they feel insecure and think that there is something awkward in such acquaintances, and they are uncomfortable with the thought that someone will find out about it. In such a situation, it is difficult to expect complete trust.

Often people are afraid of being disappointed, or that they might be deceived. One mistake in building relationships with customers can cost you a loss of reputation and subsequent leads.

The professionalism of marriage agencies is mainly provided by their employees. Large companies employ about ten people because they need a sufficient number of consultants, while small companies will need 3-4 people. Your team should include a family and marriage consultant, a psychologist, and a web developer who will create and develop your own website.

Human factor

Running a dating service is a difficult task that requires a lot of dedication and the ability to run a business. Opening a dating service is not a way to survive a crisis and find a quick income, because such work is associated with human factor and the need to constantly act professionally and build relationships with customers.

Opening a dating service is a difficult and responsible job that takes a lot of time and is not always profitable, but it brings great moral satisfaction. For entrepreneurs who expect to work normal hours and do not seek to accept people with their quirks and phobias, but only focus on making quick profits without receiving any moral satisfaction from this, they will soon hate this job.

Business promotion

The competition in this area is quite strong, although it happens that when opening a dating service, entrepreneurs are not ready for this kind of work, not realizing how much time and effort this activity absorbs and how difficult it can be.

Basic target audience dating services are becoming people aged 25-40, with higher education, an active social position, high salaries, but not having enough time to look for a second half. Therefore, they are ready to rely on the advice of experts.

At the same time, marriage agencies located in small towns are mostly middle-aged people. For several years now, one can observe a certain trend in the social division of men and women who turn to the dating service. Basically, these are women with higher and secondary education and men in working professions.

How to attract customers

Today, marriage agencies care not only about creating new couples. Increasingly, they are becoming centers of interest, where everyone can take part in activities organized for fun and relaxation, such as art workshops, tourism events and dance evenings.

The expansion of opportunities in the field of dating became available with the opening of online dating services. Dating sites are visited by one-fourth of all Internet users at one time or another, but in order to distinguish your site from the background of many similar ones, you should offer something more than just laying out applicants' profiles.

It should be noted that online dating does not inspire much confidence among the population. Internet services are more often used for social purposes and sponsorship than for building personal relationships, because this type of dating is not trustworthy.

Internet communication is good for flirting and light communication, but men and women who really want to find their partner for life prefer to use a traditional office. But still, the Internet gives access to a huge number of potential customers, including those abroad.

Loneliness on the web

Creating a marriage agency that offers its services only on the Internet does not require renting an apartment and buying office furniture, you only need a computer and a huge capacity for work, especially at the initial stage. By starting this home based business you will have to work 7 days a week, 9-24 hours a day.

On the online server, you can use a matchmaking test, with which visitors can get an idea about the respondent. The test questionnaire can be displayed graphically or textually, for example, dominance - submission, liberalism - conservatism, etc. It examines the compatibility of life positions of each potential couple. Any user receives a free tool to search the entire database of matches with their own criteria, such as age, appearance, marital status, partner's attitude to religion.

Owners of traditional dating services emphasize that they have more reliable information about clients, which allows us to talk about a greater degree of trust. The owners of the virtual office, in turn, argue that the Internet allows you to register a much larger number of people, and thereby increases the chances of finding the right person.

Speaking of people trying to find a life partner, they can choose whether to use the services of a traditional marriage agency or a dating site. But in both cases, turning to these services for them is a chance to find their soul mate.

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In this material:

Opening a dating club is a social business that allows single people to find each other. The intense rhythm of life in modern megacities does not leave their residents time even to communicate with relatives, and even more so to find new friends or loved ones. This responsibility will be taken over by the company organizing dates and friendly meetings.

Description of the project, goals and objectives

The aim of the project is to combine virtual and real communication of potential customers. For the ideal selection of partners are used various methods: questionnaires, psychological tests, a thorough check of passport data (to exclude the presence of married men or married women). Only after that it is possible to invite candidates for instant dates.

Types of dating clubs

All such clubs can be conditionally classified into the following types:

• dating site - maybe with common base data or thematic sections(divorced couples, foreign partners, search for friends, travel partners);
• marriage agencies - elite communities engaged in the search for a spouse abroad are in special demand;
• online and offline dating - the search for potential candidates takes place on the Internet, but if mutual interest arises, a real meeting is organized;
• dating parties - the organization of closed meetings of couples who have not met before.

What is speed dating, algorithm of actions

Express dating, or speed dating (this phrase can be literally translated as "organization speed dating”) imply a party with an equal number of women and men (optimally - no more than 15 representatives of each sex). At the appointed time, the girls take their places at the tables, and the men sit down to each of them in turn (or, on the contrary, the girls sit down to the men). Communication of each pair should not exceed 10 minutes. Participants are free to discuss any topic, usually forbidden career and place of residence and other too personal information. At the signal of the organizer, the men (women) are transferred to the next table.

After the date, each participant fills out a “sympathy card”. Couples who have the same sympathy are transferred to each other's contacts.

Despite the fact that this meeting format is more like a game, statistics show that about 30% of speed dating visitors form married couples over time.

How to organize a business?

Activity registration

To register an enterprise, an individual entrepreneur is issued (an LLC is also suitable), which will allow you to work according to a simplified taxation system.

This type of business is difficult to classify - the OKVED code 93.29 is best suited, which regulates the provision of entertainment and recreation services that are not included in other categories.

Site creation

In this business, creating a website is one of the key points. On the electronic platform there is an announcement of the next meeting, registration of participants, their division according to criteria (age, hobbies, goals). It would be useful to provide for the creation personal account for each visitor, as well as a chat forum. On the pages of the site, you can leave reviews and discuss past meetings, which will help to take into account those moments that customers do not like.

The club must provide security guarantees, so all information is checked by the organizers, only the administrator has access to contact information. All this allows you to fill the client base with real, not virtual people.

Office

At the first stages of the business, you don’t need your own office for a dating club: the owner of the business can work from home, because almost all administrative activities establishments are conducted online, only for meetings you will need to rent a restaurant, cafe or bar for several hours. Depending on the theme of the party, the establishments may be different, but it is better to find those that are set up for long-term cooperation.

The office can be opened after a few months of the club's operation. The room for it should be located in the city center so that all participants can easily reach it. When repairing and decorating the interior, it is worth creating a cozy atmosphere in it, which should be conducive to easy communication.

The area of ​​the "common" hall should not be less than 25 m2, which will make it comfortable and spacious. The presence of a bathroom and a wardrobe for visitors is a must! The administrator's office is located separately.

Recruitment

The function of the head of the business includes organizing meetings. In this he will be helped by an application acceptance operator, a consultant for the selection of candidates, an accountant (this specialist can work remotely). Often, special guests are invited to events of this kind, in which case the party turns into an entertainment event.

The theme of the party will allow people to quickly find a partner, because recently instant dates are used not only for romantic acquaintances, but also for finding business partners.

Dating club advertisement

The strategy for successful business promotion is to actively search for and attract customers. To do this, after creating the site, you need to start promoting it on all thematic resources. You can use contextual advertising in Yandex and Google (for this it is better to hire a special person who will be engaged in optimization).

In addition, you should create pages on social networks, order targeted advertising, collaborate with bloggers, and post information in the media.

How much can you earn by creating a marriage agency?

The income of the business is made up of the entry fee for registration and monthly fees. The average cost of an entrance ticket is 500-1000 rubles, the revenue for one event is usually (with 30 guests) 15-30 thousand rubles.

If a special guest is invited to the party, the ticket price can increase significantly.

With weekly meetings organized, the monthly revenue will be 60-120 thousand rubles. The costs include the cost of renting premises, printing materials (sympathy cards, advertising booklets), website maintenance, staff salaries and, depending on the size of the club, amount to 45-70 thousand rubles.

According to financiers, the profitability of such activities in the domestic market fluctuates at the level of 20-40%. Payback of opening a dating club with active entrepreneurial activity averages 6 months.

The dating club business plan does not imply big investments money, but you should not expect colossal income from it. If you approach the matter with intelligence, creativity and carefully considering the nuances, the project can break even in six months.

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To create successful business, its founders must be compatible and agree with each other on many issues. Let's start with a short checklist of the necessary criteria for choosing a future partner.

1. Passion and common idea. Look for someone who wants to work hard and honestly, willing to sacrifice time and make business their top priority for the next few years.
2. The same vision and values. Work with someone who shares your image ideal company and the beliefs on which the business will be based. If one plans to organize production, and the second - to resell goods from China, most likely, nothing good will come of such a partnership.
3. Experience and skills. You should not choose as a partner the first colleague or relative who does not know anything and does not know how. Take a strong and self-confident specialist who will be useful in business.
4. Equality. Choose a person with whom you can share duties and responsibilities.

If you met recently, find out what the partner candidate is interested in and does, whether he has run a business before and how successfully. It does not hurt to ask his name on the Internet: suddenly it turns out that he is associated with some or has already failed several projects.

And now about where to look for it.

1. Among colleagues

Try to find a like-minded person at work - someone who is also on fire own business and with which knowledge and skills could be combined.

The main advantage of this method is that you know the person well: what are his achievements and real work experience, what is his strength, how much initiative, whether he is responsible and keeps his word.

The disadvantage of partnering with a colleague may be that one day your views on may differ. For example, one will want to scale the project, while the other will be satisfied with the current state of affairs.

A colleague is suitable for creating almost any company: in the same area in which you work, and in some other one. For example, the bank for entrepreneurs "Modulbank" was created An important little thing. How people from Sberbank created a business on ideas that were not useful to the employer three Sberbank managers: Andrey Petrov, Oleg Laguta and Yakov Novikov.

Developers can create a new product, as, for example, they did History of Yandex the founders of "Yandex" - Arkady Volozh and Arkady Borkovsky. They wrote special programs to search for information in a single document. Then they joined forces with Ilya Segalovich and together they made a new program for searching the Internet.

Here is another world example: Intel was founded Intel Corporation colleagues: Robert Noyce (physicist, inventor of the integrated circuit) and Gordon Moore (physicist, chemist). They worked together at Fairchild Semiconductor, a silicon semiconductor company.

2. Among relatives and friends

The advantages of this method are the same as in the first case: you already know the person, trust him, know his strengths and weak sides and how you can share duties and responsibilities.

The disadvantage is that if you are doing business with a husband or wife, then you take all the work issues with you and solve them at home, instead of relaxing and talking on abstract topics. This also applies to other relatives who live together and decide to open their own business.

In the case of business with a friend, possible serious ones can destroy the relationship, even if you communicate with kindergarten. If you are not very close with a relative or acquaintance, there may be distrust and claims to each other's work if it turns out that one works more than the other. Even if it's just guesswork.

There is in history successful examples joint business friends or relatives. Procter and Gamble was founded Our History - How it Began two brothers-in-law: William Procter and James Gamble. Procter owned a candle factory and Gamble was a soap maker. After some time, the common father-in-law suggested that they merge the companies and develop the business together.

The network of shops of board games "Mosigra" was created How to grow from zero to the largest network in a crisis: Mosigra shares secrets two friends: Dmitry Kibkalo and Dmitry Borisov. The network is already 10 years old, and it is represented in 32 cities of Russia.

3. In special urban communities

There may be a business community or a business club in the city. Such organizations are public or private, and you can also look for like-minded people in them.

In Moscow, there is a community of the State Budgetary Institution "Small Business of Moscow". In St. Petersburg - the Center for the Development and Support of Entrepreneurship at the Employment Center and the Entrepreneurship Support Fund "My Business".

A private community can be found on the Internet: type in a search engine something like “business club city ​​name».

The advantage of this method of finding a partner is that people who want to do business purposefully go to such communities.