How to open a marriage agency from scratch: a business plan. Decide if a warehouse is needed

or a fun way to bring your friends or acquaintances together.

Obviously, the business based on the operation of dating sites is one of the most profitable. This conclusion follows from the popularity of such sites, their countless number and variety. What they already do not exist, dating sites for beautiful and ugly, according to preferences in music, cinema, literature, dating sites for pensioners or even ex-prisoners. The imagination of the developers of such sites seems to be limitless. And here is another unique business idea for a dating site, where a couple is sought through acquaintances and friends.

"Become Cupid. Be a matchmaker for your friends and acquaintances ”- this principle underlies the work of the Inlovia website, the name of which, by the way, if translated into Russian, will sound something like this - Love.

An unusual dating site began its work on December 22 last year. According to its creators, it is proposed here completely new approach to online dating. On the Inlovia dating site, you do not need to look for your love, everything has already been done for you. Friends. Friends who like to feel like Cupids. For reference: Cupid is the ancient Roman deity of love, in whose hands, as a rule, a bow and arrows. With these arrows, he strikes the hearts of people, and as a result, they fall in love with each other.

Dating site Inlovia offers a fun and unusual way to match your friends or acquaintances. How did you come up with this business idea? The creators of an unusual dating site told about it.

Studies show that one in three people plans to meet their life partner thanks to friends and acquaintances. This inspired us to create a similar dating site, where a couple is looking for through acquaintances and friends. Inlovia will help such people realize their plans for life, i.e. through acquaintances to meet a life partner. Scheme unusual dating site quite simple: you need to enter names and addresses Email two of your acquaintances, who, in your opinion, would make an excellent couple. They will receive emails with your offer to introduce him/her to a highly interesting person. Animated birds will report on the reaction of the recipients.

The dating site Inlovia, where a couple is searched through friends and acquaintances, was developed by the innovative company Mediavedi, which was founded in 2007 by Lars Gerveld ( Lars Gierveld) and Thomas Schippers ( Thomas Schippers).

They named 4 reasons for the success of their site:

1. Dating sites are popular. But most of them are of the same type - people aged about 24-50 years old are waiting for their second half on them.
2. According to statistics, only 6.5% of those who found a person on a dating site remain with him. And according to the same statistics, these are couples mainly from paid sites. Inlovia is a free site.
3. Most women and men are convinced that it is hardly possible to build a serious relationship through a dating site.
4. In contrast to all this, the site Inlovia, based on the fact that one in three plans to find a companion through acquaintances.

www.site - portal of business ideas

24.01.2011

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Opening a dating club is a social business that allows single people to find each other. The intense rhythm of life in modern megacities does not leave their residents time even to communicate with relatives, and even more so to find new friends or loved ones. This responsibility will be taken over by the company organizing dates and friendly meetings.

Description of the project, goals and objectives

The aim of the project is to combine virtual and real communication of potential customers. For the ideal selection of partners are used various methods: questionnaires, psychological tests, a thorough check of passport data (to exclude the presence of married men or married women). Only after that it is possible to invite candidates for instant dates.

Types of dating clubs

All such clubs can be conditionally classified into the following types:

• dating site - maybe with common base data or thematic sections(divorced couples, foreign partners, search for friends, travel partners);
• marriage agencies - elite communities engaged in the search for a spouse abroad are in special demand;
• online and offline dating - the search for potential candidates takes place on the Internet, but if mutual interest arises, a real meeting is organized;
• dating parties - the organization of closed meetings of couples who have not met before.

What is speed dating, algorithm of actions

Express dating, or speed dating (this phrase can be literally translated as "organization speed dating”) imply a party with an equal number of women and men (optimally - no more than 15 representatives of each sex). At the appointed time, the girls take their places at the tables, and the men sit down to each of them in turn (or, on the contrary, the girls sit down to the men). Communication of each pair should not exceed 10 minutes. Participants are free to discuss any topic, usually forbidden career and place of residence and other too personal information. At the signal of the organizer, the men (women) are transferred to the next table.

After the date, each participant fills out a “sympathy card”. Couples who have the same sympathy are transferred to each other's contacts.

Despite the fact that this meeting format is more like a game, statistics show that about 30% of speed dating visitors form married couples over time.

How to organize a business?

Activity registration

To register an enterprise, an individual entrepreneur is issued (an LLC is also suitable), which will allow you to work according to a simplified taxation system.

This type of business is difficult to classify - the OKVED code 93.29 is best suited, which regulates the provision of entertainment and recreation services that are not included in other categories.

Site creation

In this business, creating a website is one of the key points. On the electronic platform there is an announcement of the next meeting, registration of participants, their division according to criteria (age, hobbies, goals). It would be useful to provide for the creation personal account for each visitor, as well as a chat forum. On the pages of the site, you can leave reviews and discuss past meetings, which will help to take into account those moments that customers do not like.

The club must provide security guarantees, so all information is checked by the organizers, only the administrator has access to contact information. All this allows you to fill the client base with real, not virtual people.

Office

At the first stages of the business, you don’t need your own office for a dating club: the owner of the business can work from home, because almost all administrative activity establishments are conducted online, only for meetings you will need to rent a restaurant, cafe or bar for several hours. Depending on the theme of the party, the establishments may be different, but it is better to find those that are set up for long-term cooperation.

The office can be opened after a few months of the club's operation. The room for it should be located in the city center so that all participants can easily reach it. When repairing and decorating the interior, it is worth creating a cozy atmosphere in it, which should be conducive to easy communication.

The area of ​​the "common" hall should not be less than 25 m2, which will make it comfortable and spacious. The presence of a bathroom and a wardrobe for visitors is a must! The administrator's office is located separately.

Recruitment

The function of the head of the business includes organizing meetings. In this he will be helped by an application acceptance operator, a consultant for the selection of candidates, an accountant (this specialist can work remotely). Often, special guests are invited to events of this kind, in which case the party turns into an entertainment event.

The theme of the party will allow people to quickly find a partner, because recently instant dates are used not only for romantic acquaintances, but also for finding business partners.

Dating club advertisement

The strategy for successful business promotion is to actively search for and attract customers. To do this, after creating the site, you need to start promoting it on all thematic resources. You can use contextual advertising in Yandex and Google (for this it is better to hire a special person who will be engaged in optimization).

In addition, you should create pages on social networks, order targeted advertising, collaborate with bloggers, and post information in the media.

How much can you earn by creating a marriage agency?

The income of the business is made up of the entry fee for registration and monthly fees. The average cost of an entrance ticket is 500-1000 rubles, the revenue for one event is usually (with 30 guests) 15-30 thousand rubles.

If a special guest is invited to the party, the ticket price can increase significantly.

With weekly meetings organized, the monthly revenue will be 60-120 thousand rubles. The costs include the cost of renting premises, printing materials (sympathy cards, advertising booklets), website maintenance, staff salaries and, depending on the size of the club, amount to 45-70 thousand rubles.

According to financiers, the profitability of such activities in the domestic market fluctuates at the level of 20-40%. Payback of opening a dating club with active entrepreneurial activity averages 6 months.

The dating club business plan does not imply big investments money, but you should not expect colossal income from it. If you approach the matter with intelligence, creativity and carefully considering the nuances, the project can break even in six months.

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To create successful business, its founders must be compatible and agree with each other on many issues. Let's start with a short checklist of the necessary criteria for choosing a future partner.

1. Passion and common idea. Look for someone who wants to work hard and honestly, willing to sacrifice time and make business their top priority for the next few years.
2. The same vision and values. Work with someone who shares your image ideal company and the beliefs on which the business will be based. If one plans to organize production, and the second - to resell goods from China, most likely, nothing good will come of such a partnership.
3. Experience and skills. You should not choose as a partner the first colleague or relative who does not know anything and does not know how. Take a strong and self-confident specialist who will be useful in business.
4. Equality. Choose a person with whom you can share duties and responsibilities.

If you met recently, find out what the partner candidate is interested in and does, whether he has run a business before and how successfully. It does not hurt to ask his name on the Internet: suddenly it turns out that he is associated with some or has already failed several projects.

And now about where to look for it.

1. Among colleagues

Try to find a like-minded person at work - someone who is also on fire own business and with which knowledge and skills could be combined.

The main advantage of this method is that you know the person well: what are his achievements and real work experience, what is his strength, how much initiative, whether he is responsible and keeps his word.

The disadvantage of partnering with a colleague may be that one day your views on may differ. For example, one will want to scale the project, while the other will be satisfied with the current state of affairs.

A colleague is suitable for creating almost any company: in the same area in which you work, and in some other one. For example, the bank for entrepreneurs "Modulbank" was created An important little thing. How people from Sberbank created a business on ideas that were not useful to the employer three Sberbank managers: Andrey Petrov, Oleg Laguta and Yakov Novikov.

Developers can create a new product, as, for example, they did History of Yandex the founders of "Yandex" - Arkady Volozh and Arkady Borkovsky. They wrote special programs to search for information in a single document. Then they joined forces with Ilya Segalovich and together they made a new program for searching the Internet.

Here is another world example: Intel was founded Intel Corporation colleagues: Robert Noyce (physicist, inventor of the integrated circuit) and Gordon Moore (physicist, chemist). They worked together at Fairchild Semiconductor, a silicon semiconductor company.

2. Among relatives and friends

The advantages of this method are the same as in the first case: you already know the person, trust him, know his strengths and weak sides and how you can share duties and responsibilities.

The disadvantage is that if you are doing business with a husband or wife, then you take all the work issues with you and solve them at home, instead of relaxing and talking on abstract topics. This also applies to other relatives who live together and decide to open their own business.

In the case of business with a friend, possible serious ones can destroy the relationship, even if you communicate with kindergarten. If you are not very close with a relative or acquaintance, there may be distrust and claims to each other's work if it turns out that one works more than the other. Even if it's just guesswork.

There is in history successful examples joint business friends or relatives. Procter and Gamble was founded Our History - How it Began two brothers-in-law: William Procter and James Gamble. Procter owned a candle factory and Gamble was a soap maker. After some time, the common father-in-law suggested that they merge the companies and develop the business together.

The network of shops of board games "Mosigra" was created How to grow from zero to the largest network in a crisis: Mosigra shares secrets two friends: Dmitry Kibkalo and Dmitry Borisov. The network is already 10 years old, and it is represented in 32 cities of Russia.

3. In special urban communities

There may be a business community or a business club in the city. Such organizations are public or private, and you can also look for like-minded people in them.

In Moscow, there is a community of the State Budgetary Institution "Small Business of Moscow". In St. Petersburg - the Center for the Development and Support of Entrepreneurship at the Employment Center and the Entrepreneurship Support Fund "My Business".

A private community can be found on the Internet: type in a search engine something like “business club city ​​name».

The advantage of this method of finding a partner is that people who want to do business purposefully go to such communities.