Various kinds of publications in the press are caused by the work of "medical representative". Reviews about her are mixed. The usual area of work of this specialist, his social circle is the medical community.
However, it leaves traces visible to the uninitiated. Citizens who come to see a doctor often see the presence in his office of medical brochures, stationery with the logo of a medical company. Some observant clients, when receiving a prescription, notice that the package of the medicine they buy at the pharmacy flaunts the same corporate logo, as on the doctor's pen, and on the prescription form itself.
Profession generally recognized
Medical representatives work in pharmaceutical companies in all countries. Such work is recognized by the civilized world. In addition, it is in demand with us.
Certified medical professionals who have come into this profession note an improvement in the quality of their lives. After all, their wages in a new place are different from those they received when they got a job by distribution after a medical college or school. The purpose of this article is to familiarize the reader with the nuances and features of this profession.
The emergence of the profession
Pharmaceutical manufacturers effectively sell their products through departments where medical representatives (MRs) work. Those establish contacts of the pharmaceutical company with medical institutions and treating physicians. In this way, the SE promotes the advertising and promotion of its employer's products. He is an intermediary between his employer and the customers of his medicines (hospitals, pharmacies, sanatoriums and health resorts).
medical representative resume
What are the basic requirements for applying for this job in a pharmaceutical company?
As practice shows, in most companies, candidates are considered until the age of 35 years. As an exception, older workers, but with experience as a medical representative and positive characteristics, can also be accepted.
The applicant must have a medical degree. For example, a complete higher medical education (certified by a diploma of either a doctor or a pharmacist). However, in some cases, employers are also satisfied with secondary education (a diploma from a medical school or college).
Traditionally, there are some applicants who seek to get a position as a medical representative while studying in an internship. In this case, there can be no full guarantee. The question depends on the management of the pharmaceutical company, whether it agrees to let the intern go to classes or not. As practice shows, in most such cases, the candidate is refused. Therefore, such an adherent should decide: whether to suspend his further medical education because of a profitable profession, or, without applying for a job as a MP, continue it.
The candidate for the position should be ready to communicate with representatives of medical institutions in the area of the city assigned to him. Therefore, having his own car, indicated in the resume, will be an obvious plus for him.
Since the nature of the work of the MP is associated with the reception and processing of various information (medical, commercial, client), it is advisable for the applicant to indicate in his resume his skills in such work. Ideally, they should outline the ability to build line sales tactics. medical preparations and even the whole pharmaceutical industry.
With a properly drawn up objective resume, regional managers (future immediate superiors) invite candidates for an interview.
How to pass an interview?
Before going to a meeting, it is advisable for the candidate to update their knowledge. Regional Managers seek to recruit employees with a basic level of medical training, versed in applied issues of physiology, anatomy, biochemistry, cytology, pediatrics, pharmacology.
The adept's knowledge must be real and relevant to professional communication with doctors. The position of "medical representative" assumes that its representative is able to speak with employees of a medical institution in their usual business language. Therefore, the candidate, when meeting with the regional manager, will definitely be tested for factual knowledge and competent presentation of applied medical issues.
Regional managers are interested in selecting for themselves personnel with a certain psychotype: active, sociable, manageable, proactive, independent. Accordingly, during the interview they are interested in people who can not only answer the question, but also explain their position.
It is desirable for the candidate to clearly represent the features of his future work, its main directions and his future responsibilities. It is important to be able to make decisions, to be a positive and helpful part of a team of colleagues, to have the ability to conduct a presentation, to have acquired sales skills.
The applicant is also valued, the existing professional intelligence, which consists in not panicking or becoming stunned when possible error and promptly find adequate ways to eliminate it. From difficult situations, the MP must come out with new experience, becoming better and better professionally.
Regional managers employ medical representatives, usually from people who seek knowledge. Therefore, the presence of additional certificates of completion of courses will be a definite plus for the candidate.
If a candidate for the position of a medical representative in a conversation with a regional manager identifies these qualities, then, most likely, he will be accepted for the position.
Departments where MP works
Having settled down on a coveted job, he will directly face what is called production specifics. First, we will briefly describe some organizational issues.
Medical representatives work in a pharmaceutical company, in marketing departments. Depending on the scale of sales, these departments can be more or less specialized in the sales segment:
- over-the-counter (OTC);
- prescription;
- hospital;
- budget.
AT large companies more specialized departments in the areas of medicine can be organized. For example, the department of cardiology or the department of ophthalmology. An employee hired by a medical representative will have to (except practical work) to master new medical and commercial knowledge in successive group and individual lessons with him.
Medical representative: who is he?
Having mastered the practical basics of work (it will take 4-5 months), the former candidate will finally be able to exhaustively answer the conceptual question of who a medical representative is.
This is a Sales Specialist. medicines and medical products. Its main task is to contribute to the growth of the pharmaceutical company's profit from the sale of medicines, stimulating their prescription by doctors, as well as their purchase by pharmacies and medical institutions.
Description of the profession
The range of tasks of a medical representative is clearly defined and well known to the subjects of the pharmaceutical market. Each pharmaceutical company formulates job descriptions for these specialists, taking into account its specifics. However, the classic MP job description contains little-changing basic tasks, which we present to your attention:
- create a business plan for the company's sales (in the sector of its competence) taking into account the forecasted sales of distributors;
- fulfill calendar plan visits to target polyclinics, hospitals, pharmacies, as well as to target doctors;
- present the company's products in compliance with the principles of business ethics;
- actively participate in the company's organization of meetings with healthcare professionals, conferences to further enhance the promotion of medicines;
- achieve planned sales together with distributors;
- inform your regional manager about the market situation, the actions of competitors, and consumer requests;
- study the assortment and properties of the company's products, as well as get acquainted with the sales of competitors;
- develop personal contacts with regional doctors, pharmacists, and other healthcare workers.
Thus, the work of a medical representative is a commercial activity, but with the use of basic medical knowledge. This specialist performs his functions using the method of personal selling, which includes:
- personal contact, individual approach to customers (persons that stimulate demand);
- two-way exchange of information with buyers. Availability feedback necessarily;
- Skills to convince and influence buyers.
Salary
The description of the profession will be incomplete without mentioning one more thing. The logic of the presentation of the material has finally led us to one of the most essential conditions labor. After all, basically (to be honest) people associate themselves with this profession, taking into account the position on salary. After all, children dream of becoming politicians, lawyers, soldiers, doctors, but not medical representatives.
For a pharmaceutical company, an effective medical representative is beneficial. His salary, according to open statistics, is quite high. This is the way it is in the world: people in this profession have an income above the average.
Thus, the income of SE is on average:
- in Russia - 21-28 thousand rubles. per month;
- in St. Petersburg - 33-39 thousand rubles;
- the capital's medical representative (Moscow) is predictably the most paid, he receives from 35 to 43 thousand rubles. per month.
Market
MPs operate in the pharmaceutical market (FR). Being a professional, navigating it and finding ways to increase the company's profits is the alpha and omega of his work. Regional managers evaluate his work, based on the performance of these functions. Therefore, in an effort to more clearly describe the principles of the work of a medical representative, we are forced to acquaint the reader with the concept of the pharmaceutical market.
For simplicity, we will present an extremely brief definition of this concept: FDs are the whole set of subjects interested in the manufacture, sale and consumption of medicines. We are talking about companies - manufacturers of medicines, distributors, doctors, pharmacists, pharmacies and, of course, about patients.
The medical representative acts on the PR, which has the property of duality, according to the generally accepted ideology of companies.
The duality of the pharmaceutical market is manifested in the presence of direct sales and indirect sales. Medical representatives cannot sell drugs to patients themselves. But they competently address their physicians, while bringing them the idea of promising treatments. If the doctor perceives the proposed method of treatment, then he begins to write out appropriate prescriptions for patients.
Peculiarities of the pharmaceutical market
A distinctive feature of the pharmaceutical market is its internal connections. Pharmaceutical companies run RPMs, medical representatives interact with distributors, and, of course, pharmaceutical companies also communicate with distributors. The full scheme of the pharmaceutical market also involves the communication of doctors and pharmacies that influence patients.
Another feature of this market is that the main role in the promotion of medicines belongs to the SE. In some of its segments, the role of the media is tangible, however, in the vast majority of situations, the effectiveness of sales depends on the competence, attitude, personal communications and organization of the medical representative.
Thus, ironically, one can see that the medical representative is told that in the "dual world" he, acting in accordance with commercial schemes, is authorized to increase the profits of the pharmaceutical corporation.
How to solve the problems of the pharmaceutical market?
However, turning to a more serious tone, one should ask the question: why do the press and the media often receive critical materials regarding the specifics of the work of the MP?
In fact, in the world legal practice there are no facts of a direct ban by the state on the activities of medical representatives. By default, it is considered that their field of activity, located at the intersection of social, medical and commercial interests, should be subjected to state control and regulation.
This kind of regulation in Russia is inefficient through a direct ban on contacts between a doctor and a medical representative. (We are talking about the practically inactive article 69 federal law On the Fundamentals of Protecting the Health of Citizens in the Russian Federation.
It is reasonable in this situation to proceed from the position of a Russian doctor, often working in the provinces, who wants to maintain his professional level adequate to the present, practically deprived (due to limited income) of the opportunity to attend professional courses, congresses, and quickly acquire medical literature.
Patients demand effective treatment from him. How should he learn modern methods healing? How to receive necessary knowledge about diseases that have arisen recently? In this case, the state makes a helpless gesture…
From these positions, educational activities pharmaceutical companies(conferences, presentations by candidates and doctors of medical sciences) is a boon for the medical community.
On the other hand, unscrupulous, harmful to society “lobbying by a medical representative of the interests of a pharmaceutical company” and “the emergence of a personal interest of a doctor” should be stopped. The perpetrators should bear administrative, and in cases with severe consequences, criminal liability. The work of a medical representative should be legally transparent.
Article 75 of the Federal Law "On the Fundamentals of Protecting the Health of Citizens in Russian Federation» clearly defines a conflict of interest that a medical representative cannot initiate.
Conclusion
There are both pluses and minuses in the cooperation of pharmaceutical factories with doctors through medical representatives. There is a real risk of aggressive and poorly motivated promotion of inferior drugs to the detriment of manufacturers of the best.
On the other hand, in the healthcare system there is still no alternative to conferences and classes organized for doctors by pharmaceutical companies. Thanks to them, doctors have the opportunity to hear about certain diseases, to get acquainted with new trends in the treatment of these diseases.
However, drug consumers have hope that the state will update the control of the pharmaceutical market, entrusting public organizations a mechanism for detecting facts of discrimination of medicines in demand by society, as well as facts of promotion of unclaimed ones.
- 1. Moscow, Okskaya st., 2, apt. 10 Phone 111-22-33 Fax 111-22-34 E-mail [email protected] Ivanov Ivan Ivanovich Desired position Personal data Product manager -Date of birth: 1/1/80 -Marital status6: single Education 1997 – 2002 . Moscow Medical Academy. THEM. Sechenov. Faculty of Pharmacy. Specialty "Pharmacy" Foreign languages English - - fluent; German - working level. Experience 2001 – present Company "Nizhpharm" Moscow Medical representative 1. Work with doctors of healthcare facilities and pharmacy staff to promote drugs. Pharma organization. Circles and conferences. 2.Organization of purchases of pharmaceutical preparations of health facilities. 2000 – 2001 Medpromresurs Company Moscow Deputy head of drug warehouse 1. Registration of warehouse documentation. Receipt of goods, shipment of goods. 2.Organization of purchases. Additional skills Computer knowledge (MS word, Excel, Power Point, Internet Explorer / Outlook, Adobe Photoshop) Experience working with doctors and pharmacy staff; Experience in organizing medical conferences; Personal qualities Hardworking, responsible, trainable, efficient, sociable
- 2. Post your resume on the site in a special form, or send it to e-mail: [email protected]
- 3. The most important start Dear colleagues, when looking for a job as a medical representative, both for the first time, and looking for the best pharmaceutical company, we are ready to advise you on how to effectively pass the interview, help you write a resume correctly and send it to the right people. Please email applications and questions. mail: [email protected]
Medical representative is a new generation profession. Its main functions are the presentation and promotion of medicines, medical products or medical equipment by establishing communications with medical institutions, pharmacies, doctors. This employee is the face of the company.
For such a position, employers set special requirements related to the specifics of the activity, so it is important to create a representative and competitive resume. Here the main block will be with skills and education. As a rule, education should be higher medical or pharmaceutical, sometimes technical, it all depends on the characteristics of the product. Good to have on hand additional education- courses, seminars, conferences, everything related to product promotion, building communications, knowledge in the field of pharmaceuticals. Describe your work experience and responsibilities in detail. Professional skills: knowledge of languages, computer skills, negotiation skills, active sales and much more than you can distinguish yourself from others, also a big plus will have a driver's license. And most importantly - indicate the qualities needed for such a position (activity, sociability, stress resistance, learning ability, discipline, diligence, focus on results, leadership).
See also other resume examples:
Download Sample Medical Representative Resume:
Ivanov Anton Mikhailovich
(Anton M. Ivanov)
Target: Replacing the post of medical representative.
Education:
September 2000 - May 2006 - Moscow State Medical University. Mendeleev, faculty "Medicine", specialty "Therapist"
August 2006 - April 2008 - internship, Military Hospital No. 4, Moscow, Diagnostic Department.
Work experience:
Pharmacist
January 2004 - April 2006 Pharmacy "Your Health", Moscow
Functional responsibilities:
- work with income and expenditure documentation;
— quality control and a line of storage of drugs;
— cooperation with medical representatives of pharmaceutical enterprises;
- Reception and distribution of goods.
Medical representative
May 2008 – March 2014, Solo Pharmaceutical Company, Moscow.
Functional responsibilities:
– conducting working visits to pharmacies and hospitals according to the plan;
- doctor visits various specialties;
— presentations of products, organization of round tables;
— support of the company's cooperation with health departments;
- participation in tenders.
Achievements: best sales result in 2012; cooperation agreements signed: 192.
Medical representative
March 2014 – present, Imperium Pharmaceutical Corporation, Moscow.
Functional responsibilities:
— preparation of tender documentation;
— organization of conferences and seminars;
- participation in drug testing;
- support for cooperation with scientific institutions;
— presentation of products in hospitals (oncology).
Achievements: the best employee of 2015.
Professional skills:
- Confident PC user;
— Knowledge of office programs, 1C, Internet;
— Knowledge of regulations and laws in the field of healthcare;
- Experience in active sales;
— Experience in organizing and holding conferences, seminars;
- Conducting skills business negotiations;
- Having good connections;
— Language skills: Russian — fluent; English, German - basic level.
Personal qualities:
Activity, organization, self-criticism.
Patience, perseverance, communication.
Result-oriented, leadership, teamwork skills.
Additional information:
Marital status: Married.
Do you have children.
Possibility of business trips: yes.
Driving license: yes.
We hope that our sample resume for the position of medical representative has helped you in creating your resume for the job. Back to section..
When selecting employees for the position of a medical representative, employers pay attention to all the points of the completed questionnaire. After all, the vacancy has quite versatile directions.
The applicant must have not only higher education, but also possess the qualities due to which a high level of sales will be ensured. Therefore, when evaluating professional skills and individual features it is important to concentrate on the most significant facts of the autobiography.
In the article below, you can study the resume of a medical representative, a sample, competently filling out each section, and analyze possible errors.
Medical representative resume example
How to write a medical representative resume
Every detail matters in a medical representative's resume. Therefore, before starting to fill out the items of the questionnaire, it is necessary to arm yourself information sources, which will simplify the task of compiling a unique autobiographical portrait.
To fill out the form you will need:
- Presentable photo. The medical representative is the face of the company whose products he promotes. In this regard, it is advisable to prepare a portrait that will display seriousness, neatness and some kind of attractiveness. It is most correct to prepare a professional photo in a business style.
- The documents, confirming the level of education, passing courses, seminars, trainings corresponding to the chosen area of activity. This information will ensure the correct filling of the names of institutions, companies, organizing firms and time frames of training.
- Information resources, recommendations. If your previous employer has their own website, it would be useful to include a link to it in your resume. This is done so that your potential bosses have an idea of what products you have already worked with. However Special attention it is always given to having references that characterize you as a valuable employee.
- Contact details(phone numbers, instant messengers, e-mail).
When getting acquainted with the resume, most employers want to see the salary item filled in. It will not be difficult for an experienced specialist to adequately assess their capabilities.
The desired level of salary of a medical representative should be justified by the relevant experience, professional skills, constant expansion of the range of opportunities.
Medical representative experience
Experience in direct sales is the main criterion for choosing a representative of a company engaged in the distribution of medical products. When filling out this section, it is important: specificity, brevity, reliability of information.
When creating a resume of a medical representative, adhere to the following rules:
If the specified information is confirmed by recommendations or reviews of previous employers, the questionnaire will clearly stand out from the others.
An example of work experience in the resume of a medical representative:
Job title:
pharmacy network manager
Responsibilities:
- control of marketing agreements;
- drafting commercial offers;
- cold calls;
- Formation of the client base.
Organization:
LLC "Healthcare Russia"
Lack of work experience
If you decide to suddenly change the field of activity, then when creating a resume for the position of a medical representative, you should indicate the length of service as close as possible to the requirements of the employer.
It is worth acting a little differently for students and people without any seniority. In the posted information, the employer should see a purposeful person who is ready to learn and grow professionally. Focus on basic skills, a description of the projects that you led at the university, cover letters.
The ability to escape is one of the main qualities of a medical representative, so why not use this skill when applying for a job.
Education of a medical representative
The position of a medical representative is quite multifaceted. It can be occupied by applicants with medical, economic, psychological education.
Preference is given to graduates of higher educational institutions. Completing this section requires the full name of the university, institute, academy, faculty and specialty. Don't forget about the training period. Also welcome information about additional courses, trainings, seminars, relevant to this speciality.
An example of education in the resume of a medical representative:
Medical State University
Faculty:
Pharmacy
Speciality:
Pharmacist-pharmacist
Year of ending:
Medical Representative Skills on a Resume
No less important is the section in the questionnaire, which indicates general and professional skills. Knowledge is valued in a sample of a competent resume of a medical representative relevant programs, sales technician, responsibility, organizational qualities.
About yourself in the resume of a medical representative
In the “About Me” section, you should put a logical end to your presentation.
After reading the information, the employer should understand why you are suitable for the vacant position.
There is no need to write about marital status, hobbies and non-thematic achievements.
Focus on unique qualities: the presence of a driver's license and a personal car, readiness for business trips.
An example of "About Me" in the resume of a medical representative:
- I have direct contacts with regional distributors. Pharmaceutical direction is the most interesting for me. I conduct drug presentations in pharmacies. I know how to find the weaknesses of competitors and predict their behavior. In 2016 he received the title of "Best Sales Representative of the Year".
Contact details of the medical representative
Business people always indicate the address Email It's not hard at all to create one.
Only relevant contacts should be entered in the form. You should not specify, for example, the address of the page social network if you haven't used it for six months.
An example of contact details in the resume of a medical representative:
7 925 111-11-11
[email protected] website
/medsaleMyResume
/medsaleMyresume
Conclusion
Before posting a resume of a medical representative, the sample must be carefully checked.
Make sure that there are no grammatical errors or typos in the questionnaire.
To facilitate the task, you can download a ready-made template and, based on the information received, turn it into a unique offer.
In the modern Russian pharmaceutical market today there are qualitative changes, its active growth is observed. Due to the introduction of new production technologies and the promotion of drugs by domestic manufacturers, their own competitiveness increases.
If we characterize the process that takes place in the market, we can say that small companies are absorbed by larger ones, stronger ones are consolidated and integrated, and there is also an increased interest from foreign organizations.
Simple pharmacy kiosks are being replaced by large pharmacy chains united by one structure, pricing and centralized management. Very often pharmacy chains have strong wholesalers behind their backs.
Which professionals are most in demand?
Along with the ongoing changes, the demand for highly qualified professionals who work in the field of marketing and promotion of various drugs is increasing: experts, leaders in these areas, marketing and advertising specialists, and so on. Increasingly, there is a need for specialists to conduct clinical trials, as well as registration of medicines. The need for production workers has become greater: first of all, these are pharmacists who control quality and technology. In addition, the level of requirements for the professionalism of personnel is becoming ever higher. The requirements for promotion specialists mainly depend on the group of drugs, as well as on their sales and promotion scheme.
Thus, if a product manager brings a drug from the pharmacy range to the market, then he must be well aware of the specifics of marketing and advertising, which will be aimed at target audience, that is, to end consumers. If we talk about the promotion of drugs from the hospital group, which are very expensive and rarely used, then the main attention will be paid to the peculiarities of working with opinion leaders.
Compared to other market sectors, this industry has extraordinary dynamics, high technologies that require a professional to constantly improve the qualification level of their competence.
Drug promoters should be involved in research into distribution opportunities for new drugs, coordinating product research, overseeing initial market positioning, and so on.
There is another profession - a medical representative. Let's talk about it further.
How to become a medical representative?
The most demanded in the labor market today is the profession of "medical representative". Unfortunately, she cannot study at any of the universities. These specialists play a very important role in the promotion of products, and are also the basis of marketing in the pharmacology industry. Because it is forbidden to sell products directly to their patients and doctors, and they do not have any rights to use the media, it becomes necessary to use networks of medical representatives in order to work with doctors and medical institutions.
What is a good profession?
It is thanks to medical representatives that the policy of companies that promote drugs is implemented, all information is conveyed to doctors, answers to questions are given, and consultations are carried out on the use of drugs and their features. After the doctor talks with the medical representative, he can prescribe the drug to the patient, who will definitely come to the pharmacy to buy it, and she, in turn, will place an order with the distributor, who will contact the manufacturer. Understanding how effective the work of medical representatives is can only be done by studying the dynamics of demand over time.
Medical representatives are the faces of companies and naturally they must have excellent persuasion skills and be confident in the use of active sales technology. But the last requirement is not taken into account very much today. This can be explained by the fact that the need for people with such a profession is constantly growing, and a huge number of people, and even from there, simply have nowhere to appear, so any medical representative is trained directly in the company. A resume before the device must be filled out in advance in order to show the employer your achievements or that they are not yet available.
What are the chances of getting a job?
Today, specialists with diplomas from pharmaceutical universities have exactly the same chance of getting a position as a medical representative as doctors. Of course, it is hard not to notice the fact that it is much easier for an already trained specialist to delve into the emerging problems of colleagues, but it is precisely for this reason that employers pay so much attention to the selection and further training that representatives receive. Be sure to study the medical representative of other companies, make up your personal one, and then you will be able to understand whether you are suitable for such a position.
What can become undeniable advantages?
Of course, a large circle of acquaintances in the professional field is important, which can become your customer base at the very beginning. Every opportunity should be taken to expand one's own connections with colleagues in other pharmacies in the district or city.
Even the absence of your own car and driver's license can be a negative point: some companies do not provide transportation. Keep in mind that the representative includes the following: get up as early as possible and with heavy bags in which there are a bunch of various brochures, booklets and samples, drive about ten places a day. When traveling by public transport, you are simply wasting time. Therefore, you should find an opportunity and get the necessary training. An excellent book is the Medical Representative's Guide (Paukov), so it should be read carefully before joining any organization.
Wage
How much does a medical representative earn? Reviews about such work are twofold, but if we talk about wages, then today the labor market is seeing its gradual and steady growth.
A mandatory requirement for working as medical representatives in a foreign company is knowledge foreign language, and it is also desirable to have specialized vocabulary.
How to pass an interview?
Before signing up for an interview, you must good summary Here are a few tips to help you get the job.
First of all, be sure to familiarize yourself with the products of the company where you want to get a job. Find out which of the drugs this company offers in pharmacies. In addition, you can use directories, which also indicate the entire range.
Be sure to familiarize yourself with the history and traditions of the company. It is always very pleasant to communicate with a person who has specific knowledge. Be sure to show that you are set for the future work, understand its meaning and are ready to constantly learn.
With such a wealth of knowledge, be sure to take with you a confident attitude, which will certainly be one of your main trump cards, and feel free to go to an interview with a medical representative.
Company training
Very often, firms hire newly graduated medical professionals who do not yet have sales experience. The work of a medical representative is aimed primarily at the sale of products. For this reason, one of the components of work with personnel is training, especially since in the current economic situation more funds are allocated for this than before. The thing is that an organization that cares about the future of its staff very often prefers to educate them than to bring them in from somewhere else.
You should carefully study the "Manual of Medical Representatives" (Spiders), as it describes in detail all the features of this profession.
The task facing the trainers is to consolidate the skills of successful communication among medical representatives (how to establish quick and favorable contact, gain the ability to listen to the interlocutor, explain the benefits, analyze non-verbal signals, publicly present goods, and so on).
The theoretical part is reduced to the very minimum, since it very often causes a negative reaction among former doctors. There are several methods for conducting training: group training, psycho-gymnastics, various role-playing games. In principle, the whole methodology boils down to minimizing the lecture part and giving preference to the consolidation of skills.
What should a medical representative do?
The main reason why given profession became very popular - this is the establishment of an official ban on the advertising of drugs that are dispensed from pharmacies only on doctor's prescriptions.
The most interesting thing is that doctors, teachers, builders, managers and even actors were previously taken to the position of medical representatives. Only the largest and most successful firms in Western countries adhered to strict requirements.
But the development of business in our country does not stand still, therefore today all medical representatives must have either a pharmaceutical or medical education. People with a biological, economic or other education are simply not hired.
The most main duty The job of a medical representative involves establishing contacts with various doctors and their superiors, as well as with heads of departments and pharmacies.
The main goal of their work is to persuade the doctor to prescribe exactly the drug that is being promoted by the representative at the moment.
In addition, medical representatives should also inform doctors and pharmacists about the benefits of the drug being sold, that is, compare it with competitors' drugs, provide real expert reviews.
A medical representative necessarily needs to replenish his knowledge and take part in various symposiums, exhibitions, and so on. Employees who sell these over-the-counter drugs are also required to run various promotions and merchandising activities in pharmacies.
What education is required and what is the career path?
Most citizens do not know how worthy this profession is and whether it is necessary to study it specifically at a university.
As a rule, most companies require specialized medical or pharmacological education to work. At medical workers, even without work experience, it is possible to get the position of a medical representative with a good salary.
Any medical representative of a resume should compose one for himself in order to interest the employer. If you are interested in career growth, then be sure to indicate this.
What skills are needed to get the job?
Consider the basic requirements:
Ability to effectively promote the product;
Ability to build partnerships with a variety of people;
Successful negotiation;
Proficiency in effective sales techniques;
Stress management, as well as the ability to plan your day;
Good PC skills;
Knowledge of the medical field.
In general, preference is given to those candidates who have already received education in the main universities of the country. Almost every pharmaceutical company conducts training before starting work, as well as the necessary training in order to develop certain qualities in employees.
What personal qualities should a medical representative have?
Highly a good indicator the candidate will have experience in sales, as well as his own personal customer base.
If you have more than five years of experience, you can say about the candidate that he is reliable, responsible, and also interested in the common cause of the company in which he works.
Medical representatives must be good-looking, confident, and have excellent communication skills.
In addition, there must be an optimistic attitude to work, as well as the desire for success and knowledge of all effective sales techniques.
Visits of medical representatives in the organization are accompanied by a competent presentation of drugs. Skills must be worked out at such a level that he can easily interest any client.
This should be a smart and erudite person who, from the first phrases, already wants to trust and communicate with him on various topics, since the promotion of medicines requires a certain ethics, and not a spontaneous proposal.
Before you get a job, you should look at the resume (sample) of a medical representative and create your own. It's not that hard to do.
Disadvantages of the profession
The shortcomings of this profession are described in great detail in the book "The Guide to the Medical Representative", which was written by Paukov. When applying for a job, a medical representative will face the following disadvantages:
Difficulty moving up the career ladder. Representatives working in the region make a career with great difficulty. This is due to the very structure of pharmaceutical companies. In large cities, each organization has several groups of representatives, in the leadership of which there are two managers. Each group has about thirty regular members. If there is a medical or another city - it doesn’t matter) is going to make a career in the field in question, then he will face huge competition.
Not always stable income.
It is required to master a new profession, even if there is a medical education.
You must always be up to date with the latest news.
Very frequent business trips, work outside the office.
Need to communicate with different people, constantly someone to persuade.
Advantages
You can regulate the intensity of work yourself and determine in which direction to do it.
You can combine with the main job and receive additional income.
New professional perspectives.
For people who love to communicate, there is an opportunity to communicate with a wide range of specialists.
Good income. Average wage any medical representative is about 30 thousand rubles. In addition, quarterly and monthly surcharges in the form of premiums and bonuses are made.
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