I present to you the third generation of the XSpamer application, free and completely in Russian. You can download it for free from the official site: XSpamer - III
This program for sending letters to email - can send any number of emails to your recipients. The newly rewritten code of the program implements new methods of bypassing spam filters, simplifies the use of the application and gives you new opportunities. You can very subtly and even I would say cunningly set up your newsletters. The functionality is constantly updated, and you can get the latest versions of XSpamer absolutely free.
What are the benefits of the program?
- Is free. — Get free version programs. it is already able to satisfy all your needs. Anyway on basis in 10000 addresses will suffice.
- Want super functionality? Million base you gift for example? Purchase a license. You understand that one mailing to 1 million addresses will already cover all costs.
- In Russian. Not just in Russian, but a Russian program, our Russian developers, with their personal online support!
- Simple launch of mailing. A convenient editor will help you create a letter template for mailing. You can choose a transport for your mailings right at the time of their creation or order a configured and ready-to-use SMTP server from us.
- Dynamic IP. Previously, you may have encountered the problem of blocking an IP address. We have solved this problem and now you can manage IP addresses for mailing or entrust it to the trained XSpamer system.
- Get ready bases for mailing. Even if you do not have your own recipient database, you can still send emails to the recipient database that we will provide you. All you need is to select an audience according to several parameters right during the creation of the newsletter.
- Unification of mailings. Large selection of tools to uniqueize images and text. Generators for text, subject lines and sender names.
- Link change. To save your links in emails, a tool for changing links on the fly has been developed. Now all your links will be saved from blocking.
NEW!!!
- Now you can create your own SMTP server for mailing with XServers v1.0
- Now you can parse free domains and use them XDomains v1.0
Features of XSpamer
Quick mailing
See how you can quickly and easily make a mailing without having to tediously configure all the parameters. This method is suitable for a small quick mailing, for example, to notify your subscribers about the news.
- Addressees: 500
- Elapsed time: 10 minutes
Use XSpamer 3
Download XSpamer - III and get a serious tool to perform email newsletters absolutely free and launch mailings with a high inbox.
In general, download, try it yourself and understand everything: XSpamer - III.
I haven't given you bad advice yet. Good luck friends!
Hi all! Today I propose to discuss the topic of creating a mailing list with a series of letters on the social network Vkontakte. This opportunity available to community owners and implemented using special applications. One of these is Gamayun, it is free, quite convenient and understandable.
The ability to send mailouts and collect a subscription base in VK was previously available, many use the Happy Santa application for this. But, it lacks the function of sending automatic message threads. In Gamayun, it works with a bang.
How can you use this application?
Just like an email newsletter, but only within the social network Vkontakte. At the same time, the open rate of such mailings is high, since they come directly to the user's inbox. The topic is not yet hackneyed, there are still few mailings in VK, and they are not lost in the stream, like email letters.
I'm not going to say that this will completely replace email marketing. After all, there are still people who do not sit in social networks or go there rarely, but use e-mail. Although it is definitely worth using this tool as another channel of communication with your audience.
With the Gamayun app you can create different thematic newsletters segmenting the audience. You can add a subscribe button directly to a community. When you click on this button, the user will see all the mailing lists you have and will be able to subscribe to the one that is of interest to him.
You can build a full-fledged sales funnel inside VK- your or partner products, or use a mixed strategy.
To actively create a subscription base inside Vkontakte you can make a special lead magnet (free product) for the topic of your group and give it away for a subscription. It is implemented very simply - the post with the announcement of the lead magnet is fixed at the top, under the community header. In the post you give a link to the subscription page. Pre-create a newsletter for this lead magnet, give it an appropriate name. In the first letter that comes immediately after the subscription, you give away the promised freebies (you can already embed an affiliate recommendation or an additional paid offer into it). And then you build a chain of letters so that it contains both valuable content and your / partner suggestions in the topic.
In order for the database to be replenished with new subscribers, your task is to promote the community (group) and, in particular, a post with a valuable free product for a subscription.
I think the usage examples are clear. Now let's move on to practice and deal with the mailing settings.
Watch my video tutorial on setting up a VK mailing list below:
How to add a community to the Gamayun service?
A window will open with a community selection. If you have several of them, as I have in the screenshot, select the one you need and click "Add".
Allow the application to access the group:
After the community is added, you will see it in the block on the left. A slider moved to the right and a blue tick means the community is active. By clicking on the chain icon, you will go to your community, and by clicking on the cross you can remove it from Gamayun.
How do I add an app and a subscribe button to my group?
The next step is to add the mailer to the group so that the subscribe button appears. To do this, go to link. On the page that opens, select a community and click "Add".
To customize a button, click on it. Hover over "Activities" and select "Settings in Community".
You can change the name of the subscribe button, set its visibility.
Also, for the full functioning of mailing lists, and so that you can see who opens your letters, you need enable community posts.
To do this, go to the "Community Management" section.
Creating a mailing list in Gamayun
Now, so that when the user clicks on the subscribe button, a newsletter is shown to the user that he can subscribe to, we need to create it in Gamayun. Let me remind you that you can have several such mailing lists.
This could be a welcome message in which you introduce yourself and explain what your newsletter is about. In addition, already in the first letter, you can give some usefulness: a link to your lead magnet, article, video, etc. If you click on the paperclip icon, you will see an additional field in which you can add links to materials from Vkontakte - documents, videos, pictures.
Finally, click "Create".
An example of my first email is below:
There are already two threads here:
"Black list"– in it you can enter the id of the users you want to remove from the mailing list so that they can no longer subscribe.
"No subject"- this includes users who, when subscribing, did not select a specific mailing list.
eye icon is responsible for the visibility of your newsletter in the application, that is, on the subscription page that opens when you click on the "Subscribe" button. If you click on the icon, the eye will become crossed out - the newsletter will not be displayed to users.
Pencil Icon allows you to edit the newsletter (name, description, first letter).
arrow icon allows you to copy the link to the newsletter. It can be given in group posts, prompting users to subscribe, and also used in mailing letters so that those who change their minds from receiving your messages have the opportunity to unsubscribe.
Icon in the form of a man with a plus sign serves to add users to the mailing list by specifying the Vkontakte profile id. But, this does not mean that you can add absolutely any user like this - this is a violation of the rules. You can add only those who themselves have expressed such a desire!
Man with a cross– removal of the user from the mailing list.
Setting up an autoseries of messages
To create an automatic series of messages in Gamayun, in the same "Mailer" section, click on the "Message Threads" button.
When adding the next letter, choose which day after the previous one to send it, and specify the time of sending. You can also attach links to materials from VK to the letter by clicking on the paperclip. All other links are placed directly in the message body.
The letter has been added to the thread. All subsequent letters of the series are created similarly.
By the way, next to the "Message Threads" button is the "Application Settings" button. Through it, you can set the header image on the subscription page and description.
An example of what it looks like below:
How to send periodic messages to the mailing list?
In addition to automatic messages arranged in a certain sequence, you can send periodic emails to your subscribers with news, useful information, various offers and invitations to events.
In the "Mailer" section, there is a block for sending such messages in the center.
To check how it all works, subscribe to our newsletter.
As to whether can using a mailer lead to a community ban, and what rules are important to follow, I recommend that you familiarize yourself with this material.
So, in this article, we have analyzed the main points of creating and sending Vkontakte newsletters using the free Gamayun service. If you have any questions, I will be happy to answer in the comments.
P.S. In addition to this instruction, I advise that will be useful to you.
Wish you success!
Sincerely, Victoria Karpova
Mailing lists are one of the most inexpensive and at the same time effective ways to transfer information to potential customers. commercial offers, as well as familiarizing them with the company's news and changes in the price list, informing them about updating software products and holding promotions, etc. However, often the usual distribution of messages with relevant information by means of Microsoft Outlook (which in most cases is used to organize corporate mail) may not bring the expected effect, since it will not be personalized. In addition, conducting such a mailing may be difficult due to the lack of tools in Outlook for effective management subscriber lists, as well as possible problems with the mail server when sending a large number of messages.
To achieve the maximum effect from mass email distribution, you should create lists of subscribers, automate their processing (for relevance, elimination of duplicate addresses, etc.), prepare personalized letters based on these lists and send them to recipients. If you plan to conduct such mailings on a regular basis, you will have to provide customers with the opportunity to independently regulate the status of the subscription. It takes a very long time (or even impossible) to perform all of the above actions using only the built-in Outlook tools - it is much more efficient to use third-party solutions, with which it is relatively easy to automate the process of working with mailing lists. The simplest and most affordable way is to install a set of Outlook plugins that allow you to carry out all mailing operations in a familiar environment. However, you can go the other way - use standalone solutions. We will consider both options.
As for Outlook plugins, the most famous software products from Western companies Sperry Software and Genius Connect and Russian MAPILab. In terms of their functionality, they are approximately the same, but packages from Western developers do not have Russian-language versions and are more expensive, so they are less attractive to Russian users.
Among stand-alone solutions for Russian users, in terms of price/availability of Russian-language localization, the most interesting programs are Russian companies Tweak Marketing and Business Software Products. The first offers a set of programs designed to solve various email marketing tasks, and the second is a comprehensive AMS Enterprise solution that covers almost all aspects of working with mailing lists (see table).
Actual Contacts (700 rubles) |
Advanced Direct Remailer (700 rubles) |
Advanced Maillist Verify (700 rubles) |
AMS Enterprise (8250 rubles) |
High Speed Verifier (700 rubles) |
Mail Merge Toolkit (700 rubles) |
Mailing List Wizard (500 rubles) |
Mail List Validator (Free) |
MAPILab Toolbox (700 rubles) |
Send Personally (700 rubles) |
|
Preparing personalized messages |
Personal information in the content and subject, dynamically changing the content of emails depending on the state of the mailing list fields |
Personal Information in Content and Subject |
Personal information in content (basic macros only) |
|||||||
Use of hyperlinks in messages |
||||||||||
Add attachments to messages |
||||||||||
Formation of mailing lists |
||||||||||
Checking list addresses for relevance |
||||||||||
Starting mailings on a schedule |
||||||||||
Preparation of personalized mailings
As a rule, when sending many identical letters from the Outlook mail client, it is customary to create distribution groups, which is really convenient. However, there is one “but” here - in this case, it is not possible to create personal letters, that is, letters with an appeal. But this is very important, since the recipient is much more pleasant when they are addressed by name, and not as a faceless “respected client”. In addition, a personalized letter may contain specific information that is of interest to this particular client - for example, data on the conditions for the provision of services or the delivery of goods, depending on the region in which the client is located. It is also important that in personal letters the final recipient in the "To" field will not see information about all other recipients (but only his name and address Email), which would be inevitable in the formation of a regular mailing list.
When creating personalized mailing lists, you can limit yourself to built-in Outlook features, using the contact list and mail merge technology. In this case, at the first stage, it is required to determine the list of contacts to whose addresses the correspondence will be sent, which is easiest to do through categories (for this, all contacts must be previously divided into categories). Then you need to apply the command Service ® merger ® Only selected contacts, enter the general (invariant) text of the letter and supplement it with the required appeals by inserting the appropriate merge fields, and when finished, click on the button Merge and choosing from the dropdown list Purpose option Email, configure message settings. After that in the folder outgoing personal letters will appear to all selected contacts, in which, unlike the option of sending letters to a distribution group from Address book, there will be a personal appeal, and the addresses of other correspondents will not be displayed (Fig. 1).
Rice. 1. Preparing a personalized mailing list
built-in Microsoft Outlook
and one of the ready mailing messages
From the foregoing, it is clear that the built-in capabilities of Outlook allow you to automate the process of preparing personal correspondence, but may not be convenient enough for regular mass mailings. Specialized solutions are much more effective in this regard, thanks to which the preparation of personal messages will be both easier and faster.
The easiest way to create personalized correspondence is to use the Outlook plugin Send Personally. It is an alternative way to prepare and send the same type of letters from Outlook, in which a separate message is generated for each recipient (with their own name in the "To" field). At the same time, thanks to the support of basic macros (% USERNAME%, % USEREMAIL%, % LIST%, etc.), which are replaced when sending a message with the data of a specific recipient, the text of sent letters can contain not only constant, but also variable information (Fig. 2) , although complex mergers are out of the question.
Rice. 2. Personal letter prepared for sending
via Send Personally (in its original form - on the left, received
user - right)
Greater opportunities in terms of embedding variable information in personal messages open up with the use of solutions such as Mail Merge Toolkit and AMS Enterprise.
Mail Merge Toolkit extends the built-in mail merge capabilities in Microsoft Office, allowing you to merge from beyond Microsoft Word, but also from Microsoft Publisher with the ability to send created messages directly from these programs. Wherein personal information you can embed not only in the content (a full set of built-in macros is supported), but also in the subject of the letter, insert hyperlinks into HTML messages (which are embedded in Microsoft Office tools, but do not work in mailing lists) and attach files to messages (Fig. 3 ). In addition, when sending from Microsoft Publisher in GIF format, you can set different HTML links for individual sections of the image (image map). Moreover, merging using the Mail Merge Toolkit is practically the same as the standard one, since you need to perform the same set of actions, except that in the last step ( Merge Completion) you need to select the item in the merge tasks pane Mail Merge Toolkit(instead of paragraph Email).
An even higher level of personalization of mailings is achieved in the case of using a comprehensive solution AMS Enterprise, which can not only automatically substitute data from any fields of mailing lists into the body of the letter and into the subject of the letter, but also dynamically change the content of the letter depending on the state of certain fields of the list (Fig. 4). The latter is implemented using MailMerge rules, due to which the information sent in different mailing messages turns out to be different. For example, the program can substitute information about various goods and services in the letter, depending on the interests or area of \u200b\u200bthe recipient. In addition, AMS Enterprise (as well as Mail Merge Toolkit) allows you to use hyperlinks in HTML messages and attach files to messages.
Rice. 4. Personal letter prepared in the environment
AMS Enterprise (in its original form - on the left and with preliminary
view - right)
Mailing list management
Using the built-in Outlook tools, it is generally not difficult to create the desired set of mailing lists, but you will have to spend a lot of time, since each new contact is added to the list manually. With a large number of respondents, this happens quite slowly, moreover, it often leads to numerous errors, since the same address can be entered twice, and some, on the contrary, missed. In addition, mailing list management is not limited to their initial training- it is required to keep the lists up to date (since some of the addresses become obsolete), and this is not provided for in the functions of the mail client from Microsoft at all.
Therefore, when actively working with mailing lists, specialized solutions are indispensable. They will allow you to quickly import email addresses into mailing lists, check the latter for duplicate addresses, and keep the lists up-to-date, thereby significantly reducing the volume of returned mail that could not be delivered due to invalid addresses. In addition, they may provide additional options for processing lists, allowing you to combine lists, compare them, remove the contents of other lists from one list, segment them for best mailing results, etc.
List building
To form large mailing lists, Russian users should pay attention to such specialized solutions as Mailing List Service, Mailing List Wizard and AMS Enterprise.
Program Mailing List Service, included in the MAPILab Toolbox utility package, allows you to quickly export contacts and mailing lists from the Outlook address book or sender/recipient addresses from inbox/outbox folders to text files, as well as import contacts from a text file or sender/recipient addresses from inbox/outbox folders. outgoing messages to the Outlook address book, including in the form of a distribution list (Fig. 5).
The Mailing List Wizard utility will help you process and convert mailing lists. Most importantly, she knows how to exclude duplicate addresses from the lists (Fig. 6). In addition, the program can be used to merge lists and exclude them (when the addresses of the additional list are excluded from the main one), remove the names of the owners of addresses from mailing lists, filter lists by various criteria, sort addresses, etc.
Rice. 6. Removing duplicate addresses from lists using
Mailing List Wizard
Functionality AMS Enterprise wider (Figure 7) than the Mailing List Wizard. The built-in list manager in AMS Enterprise allows you to import existing mailing lists from text files of various formats and CSV files, Windows and Outlook Express address books, as well as from other sources (Excel, Access, FoxPro, MySQL, etc.) via ADO/ ODBC. At the same time, during the import of lists, all duplicate addresses are automatically filtered out and addresses with incorrect syntax are ignored. Diverse processing is provided for imported lists - you can merge lists, remove the contents of others from one list, compare and sort lists, change their structure as required, remove addresses from lists that meet specified criteria, etc. It is also possible to exclude entire lists of recipients from mailing lists.
Rice. 7. Working with lists in AMS Enterprise
Checking list addresses for relevance
To check the existence of an e-mail address programmatically, you should perform the same actions that the mail server performs when delivering a letter to the addressee. First, you need to determine the address of the server that receives mail for this addressee (for this, a request is sent to the DNS service) - if one could not be found, then the address can be immediately filtered out as non-existent. And secondly, you need to connect to the identified mail server and send him a request on whether he can accept a letter for a user with such and such an email address. In case of a positive response from the server, the address is considered valid. This approach of checking addresses for relevance allows you to identify about two-thirds of non-existent addresses. Other non-existent addresses program method it is impossible to detect, since some mail servers are configured so that they accept all messages for their mail domain (including letters with non-existent mail addresses). And only after receiving letters to a valid address, the server informs the sender that the letter cannot be delivered.
According to statistics, about 30% of the addresses that are recognized as non-existent during a program check are detected at the first stage of the check, and 70% - at the second. At the same time, the second stage of verification requires on average 10 times more time and five times more network traffic than the first. Therefore, for multi-million lists, such a thorough check is not always appropriate - in such cases, it is often more reasonable to limit yourself to only the first stage of verification - a request to the DNS.
You can check mailing list addresses and identify non-existent ones using solutions such as Advanced Maillist Verify, Mail List Validator, High Speed Verifier or Actual Contacts. The first two carry out the check in two stages, which allows to achieve a higher accuracy of the check, but takes a lot of time. At the same time, the Advanced Maillist Verify program (Fig. 8) can process only small (no more than 50-100 thousand addresses) mailing lists. But Mail List Validator(Fig. 9) is designed to work with lists of any size (including multi-million ones) and is free, although not all options for exporting lists work correctly in it.
Rice. 8. Checking addresses for relevance in the program
Advanced Maillist Verify
Rice. 9. Checking Addresses for Relevance Using the Mail List Validator
Utility High Speed Verifier(Figure 10) is positioned as a high-speed mailing list checker and can process up to several thousand addresses per second. It copes well with mailing lists of several tens of millions of addresses, and thanks to the built-in caching, it is on lists of this size that the maximum performance of the program is achieved. But High Speed Verifier performs only the first stage of verification (that is, it determines the validity of the DNS server address, which means that it can determine only those of the broken addresses whose domains no longer exist), and therefore the percentage of detection of non-existent addresses by this utility is much lower than that of the above-considered solutions. For this reason, the program is effective as a solution for quickly removing garbage from multi-million lists, when a thorough check is not practical due to the time and network traffic. At the same time, it should be noted that the Mail List Validator, if necessary, can be limited to a quick DNS check.
Rice. 10. Checking addresses for relevance in the program
High Speed Verifier
Concerning Actual Contacts, then its possibilities are somewhat wider. The program can directly check mailing lists (DNS and SMTP) - fig. 11, and also knows how to perform a similar check in merge mode. It harmoniously complements the Mail Merge Toolkit solution, although it can also be used with a regular mail merge using the built-in Outlook tools. True, the percentage of identified working and non-working addresses using Actual Contacts is much lower than in other solutions considered (a considerable number of addresses remain in question), and the program is noticeably slower.
Rice. 11. Checking addresses for relevance in the Actual Contacts program
Automation of subscription and unsubscription from mailing lists
If it is assumed that the mailing list will be reusable (for example, a mailing list with company news), then the recipient should be able to unsubscribe or, conversely, subscribe to it. It is better to automate this process, especially if you have more than one thematic mailing list, otherwise manual processing of subscribers' wishes can turn into a nightmare. This can be done in various ways - in particular, using the Outlook plugin Subscription Manager included in the MAPILab Toolbox utility package (Fig. 12), or the already mentioned package AMS Enterprise. Both solutions allow subscribers to independently subscribe and unsubscribe from mailing lists, for which they only need to create and send you a special type of mail message (request), which is a regular mail message, in the "Subject" field of which the request command is indicated. Programs analyze incoming correspondence and if the letters meet certain criteria (for example, when they are found in their subject line, keywords subscribe, unsubscribe, etc.) update the mailing lists accordingly and inform the user about the status of his subscription. As a result, you no longer have to be distracted from work by constant requests to add / remove a subscriber from the mailing list. If there are problems with unsubscribing/subscribing (for example, if the request specifies a mailing list that does not exist or is not currently available), just like in the case of a subscription, a message is sent to the subscriber with information about the error that has occurred. All messages automatically created by these programs are formed on the basis of built-in editable templates.
Rice. 12. Setting up automatic subscription/unsubscription
Subscription Manager
In AMS Enterprise (Fig. 13), subscription/unsubscription automation is implemented through the additional Input Mail Processor utility, which is designed to solve all tasks related to mailing subscription automation. And the possibilities it provides in terms of subscription management are somewhat wider, since it provides for self-configuring rules (Fig. 14) for deciding whether to add or remove an address in mailing lists; detailed statistics on the operation of each of the rules is maintained.
Rice. 13. Setting up automatic subscription/unsubscription
with AMS Enterprise
Rice. 14. Adjustment of subscription/unsubscription rules in AMS Enterprise
Starting mailings on a schedule
Many mailing lists are periodic (for example, price lists updated on Thursdays, company news published at the beginning of the week, etc.). And some mailings that may not be periodic, just for certain reasons, it is more profitable to launch at a certain time of the day (for example, at night, so as not to interfere with company employees working on the Internet). In this case, mailing schedulers will come to the rescue, allowing you to automate the process of sending emails on a schedule. The role of such a scheduler can be played by the component Email Scheduler from the MAPILab Toolbox utility package or the utility AMS Scheduler, which is part of the AMS Enterprise solution.
The principle of operation of these schedulers is almost the same - it is enough to prepare a mailing list and set up a schedule for its launch in the scheduler (Fig. 15 and 16), after which the mailing list will be launched and performed automatically at the specified time. The only difference between the solutions is that AMS Scheduler has more options in terms of scheduling, although in most cases the functionality of Email Scheduler is sufficient. In turn, Email Scheduler allows you to attach files to scheduled messages, however, this functionality is also implemented in AMS Enterprise (which includes AMS Scheduler).
Rice. 15. Setting up a schedule for launching mailing lists using
Email Scheduler
Rice. 16. Setting the schedule for the distribution in the environment
AMS Scheduler
Fast mailing
Some mail servers have limits on the number and volume of messages sent during any period of time - this is done to prevent the spread of spam. Alas, such restrictions create certain problems not only for spammers, but also for those users who have to send emails on a daily basis. a large number of e-mail to legitimate subscribers of certain corporate mailing lists. However, with the help of specialized software solutions, you can bypass such restrictions and thereby save yourself from having to resend correspondence.
So, using the component Batch Mail from the Mail Merge Toolkit package will help organize the sending of letters, taking into account that their number does not exceed the maximum allowed for a particular mail server. You can, for example, send a fixed amount of correspondence within an hour (Fig. 17) or send successive letters not immediately, but at some interval. Of course, this is not a solution when dealing with millions of mailings, but for small mailings it is quite reasonable.
Rice. 17. Regulation of sending letters through Batched Mail
In the case of large mailings, you will have to resort to solutions such as, for example, Advanced Direct Remailer or AMS Enterprise(fig. 18 and 19). Both solutions deliver outgoing mail directly to the recipient's mail server, bypassing the provider's server, thereby eliminating the restrictions set on the provider's server. At the same time, they deliver in several streams, the number of which can reach 399 for Advanced Direct Remailer, and 500 for AMS Enterprise. about 250 thousand letters per hour. The process of sending emails automatically detects bad (non-existent) and malformed email addresses based on a series of rules. It is possible to carry out mailings through proxy servers.
When using Advanced Direct Remailer, you can create mailing letters in a familiar mail program (for example, in Microsoft Outlook or The Bat!), which must first be configured to work correctly with this package. In the case of AMS Enterprise, correspondence is prepared in the built-in html editor, while it provides the ability to preview created emails in Microsoft Outlook emulation mode.
Briefly about products
Actual Contacts 1.16
Developer: MAPILab
Distribution size: 3.28 MB
Work under control: Windows 95/98/Me/NT/2000/XP/Vista
Distribution method: http://www.mapilab.com/files/actual_contacts.zip)
Price:
Actual Contacts is a plug-in for Microsoft Outlook XP/2003/2007 designed to keep addresses up-to-date, etc. contact information in the address book. It allows you to automatically update information in the address book by sending messages with a form to all contacts and processing the updated data received from respondents. In addition, the plugin can be used to check addresses for relevance.
Advanced Direct Remailer (ADR) 2.2
Developer: Tweak Marketing
Websiteprograms: http://www. massmail.ru/adr/
Distribution size: 1.88 MB
Work under control: Windows NT4/2000/XP
Distribution method: shareware (15-day feature-limited demo - http://www.mailutilities.com/adr/adr.zip)
Price:
ADR is a utility designed to send bulk e-mail bypassing the provider's server (that is, directly to the mail servers of correspondents). It uses multi-threaded sending (which allows you to increase the speed of delivery of correspondence by an order of magnitude) and, unlike many competing programs, is tightly integrated with well-known mail clients (Microsoft Outlook Express, The Bat!, Eudora, Pegasus Mail, etc.), which allows you to use them to prepare correspondence. ADR supports distribution lists of any format (including those imported from Microsoft Excel, Microsoft Access, or Microsoft SQL Server) and Windows Address Books.
Advanced Maillist Verify (AMV) 4.27
Developer: Tweak Marketing
Websiteprograms: http://www. massmail.ru/amv/
Distribution size: 1.44 MB
Work under control: Windows 95/98/NT4.0/2000/XP
Distribution method: http://www.mailutilities.com/amv/amv.zip)
Price: 59.95 dollars, for Russian-speaking users - 700 rubles.
AMV is a program for checking the validity of email addresses in mailing lists, databases (via ODBC SQL - from Microsoft Excel to Microsoft SQL Server and Oracle) and Outlook address books, TheBat! and Eudora. It performs a thorough check of addresses (DNS and SMTP), but is recommended only for checking relatively small (no more than 50-100 thousand) lists.
AMS Enterprise 2.7
Developer: Business Software Products
Websiteprograms: http://www. bspdev.ru/index.php?ams20
Distribution size: 8.22 MB
Work under control: Windows 98/Me/NT/2000/XP
Distribution method: shareware (20 day demo - http://www.bspdev.com/down_load/AMS272e.zip)
Price:$ 289, for Russian-speaking users: when paying via WebMoney, Yandex-Money, Sberbank - 8250 rubles, for cashless payments - 8980 rubles.
AMS Enterprise is an effective email marketing tool that provides a solution to almost the entire range of email marketing tasks. This package allows you to manage mailing lists, prepare personalized messages based on them using MailMerge templates in the built-in Html editor, and quickly send mail to recipients. In addition, using AMS Enterprise, you can organize automatic subscription / unsubscription of addresses to mailing lists and set schedules to automatically start mailing lists at the right time, as well as receive detailed information on the results of the mailing list (the number of delivered / undelivered letters, the number open letters and the number of clicks on the links indicated in the letters).
High Speed Verifier (HSV) 1.21
Developer: Tweak Marketing
Websiteprograms: http://www. massmail.ru/hsv/
Distribution size: 1.51 MB
Work under control: Windows 95/98/NT4.0/2000/XP
Distribution method: shareware (functionally limited demo - http://www.mailutilities.com/hsv/hsv.zip)
Price: 59.95 dollars, for Russian-speaking users - 700 rubles.
The HSV program is designed to quickly check email addresses for their existence (DNS only). It does an excellent job with mailing lists of tens of millions of addresses and is very different. high speed work, but detects only about 20-30% of non-existent addresses, while competing solutions that perform two-level verification (DNS and SMTP) can detect up to 60-70% of such addresses.
Mail Merge Toolkit 2.5
Developer: MAPILab
Websiteprograms: http://www.mapilab. com/ru/outlook/mail_merge/
Distribution size: 5.93 MB
Work under control: Windows 95/98/Me/NT/2000/XP
Distribution method: shareware (30 day demo - http://www.mapilab.com/files/mail_merge_toolkit.zip)
Price: 24 dollars, for Russian-speaking users - 700 rubles.
Mail Merge Toolkit is an add-on for Microsoft Word, Microsoft Publisher and Microsoft Outlook that provides mailing lists from Microsoft Publisher to HTML formats, RTF and GIF and from Microsoft Word and Microsoft Outlook in HTML and RTF formats while maintaining the functionality of Internet links, as well as allowing you to substitute data fields in the subject of the letter (sending letters with personalized not only content, but also the subject) and attach to sent letters one or more files.
Mailing List Wizard (MLW) 1.32
Developer: Tweak Marketing
Distribution size: 1.81 MB
Work under control: Windows 95/98/NT4.0/2000/XP
Distribution method: shareware (functionally limited demo - http://www.mailutilities.com/mlw/mlw.zip)
Price:$40, for Russian-speaking users - 500 rubles.
MLW is intended for complex processing and transformation of mailing lists and allows you to exclude duplicate addresses from lists, filter lists by various criteria, merge two lists into one, exclude addresses from an additional list, etc.
Mail List Validator 2.1
Developer: Business Software Products
Distribution size: 2.2 MB
Work under control: Windows 95/98/NT4.0/2000/XP
Distribution method: freeware (http://www.bspdev.ru/down_load/MLVLD21.zip)
Price: is free
The Mail List Validator utility is designed to check email addresses for their existence. It performs a thorough check of addresses (DNS and SMTP) and can work even with lists containing several million addresses (however, the database size should not exceed 4 GB). At the same time, if necessary, the program can only perform a DNS check to quickly clear the lists of those addresses whose domains no longer exist.
MAPILab Toolbox 3.0
Developer: MAPILab
Websiteprograms: http://www.mapilab.com/en/outlook/toolbox
Distribution size: 2.66 MB
Work under control: Windows 98/Me/NT/2000/XP/Vista
Distribution method: shareware (30 day demo - http://www.mapilab.com/files/toolbox.zip)
Price: 24 dollars, for Russian-speaking users - 700 rubles.
The MAPILab Toolbox package combines 18 add-on plugins for Microsoft Outlook 2000/2002/XP/2003/2007, including the components discussed in the article:
- Batched Mail - is used to schedule the distribution of letters, taking into account the restrictions imposed by the mail server;
- Email Scheduler - designed to automate the process of sending individual letters or launching mailings on a schedule;
- Mailing List Services - used to quickly generate lists from the desired addresses, including mailing lists (the source of addresses can be letters, contacts, files on disk), and also allows you to search for contact addresses in Microsoft Outlook folders and text files stored on your hard drive ;
- Subscription Manager - automates the process of processing requests to add and remove addresses from mailing lists, and can also be used to add and remove mailing lists available to subscribers.
Automatic mailing has become an integral part of every effective marketing campaign. With automated emails, you can connect with your audience at exactly the right moment when the need arises and when a conversion is most likely to occur. (Learn more about the main email marketing metrics - )
If you are considering automatic mailings as part of marketing campaigns perhaps this article will give you ideas.
What are automatic mailing lists?
Similar to your out-of-office messages, there is no need to manually send emails. Using autoresponders and marketing automation processes, you can send emails at specific times or respond to subscriber behavior with a newsletter.
Automatic emails will be sent as an individual message or as part of an advanced drip marketing campaign. For example, in order to greet new subscribers, you can refuse to send a single email letter, and instead use a welcome chain, acquainting subscribers with all the details of your product.
If you have already determined the time when the Email will be sent to subscribers, you can click on the "publish" button. From now on, whenever the subscriber fulfills certain conditions, he will receive pre-prepared letters.
Automatic mailing of letters - types
The way you communicate with your subscribers depends on many factors. Industry, target audience, campaign mission - these and other elements affect the way you communicate with potential and existing subscribers.
To make your life as a marketer easier, we have created a list that includes more than 20 types automatic emails with examples that you can use in your marketing campaigns.
1. Thank you email
As a marketer, you are constantly asking your followers to do something for you. Subscribe to the newsletter, download e-book, fill out a questionnaire - sounds familiar, doesn't it?
Now imagine a similar situation offline. If you constantly ask that something be done for you, then at least you will thank, and, most likely, will return the courtesy.
The best way is to behave similarly online. All you need to do is send an automatic email immediately after the action taken by the subscriber. To make your thank you letter more enjoyable, you can offer a discount, a loyalty credit, or free shipping. Subscribers will notice that their efforts are appreciated.
2. Welcome letters
Suppose you decide to organize a party. What will you do when someone accepts an invitation and comes to you? Without a doubt, you will meet the guest with joyful greetings and take a short tour.
Even if the subscription is more comparable to a business meeting than a party, one should not forget about good manners. Thank new subscribers for subscribing to the newsletter and explain how often subscribers will receive your newsletters and what topics are discussed.
Do your best to make the subscriber feel like a special guest and show how much their trust means to you. See how Coursera uses welcome emails and guides new users on how they should proceed by suggesting the most important pages to them.
If you are looking for inspiration, be helpful.
3. Get to know the team members
There will come a time when you really want to connect with your audience. Not on a business-to-customer or business-to-business level, but on a simple human level. In this case, you can introduce the team and people who are associated with the brand.
An email introducing the team is a great start to communication. You can use this type of email when communicating with employees through an internal mailing list, or when you are trying to convince your regular subscribers to support a common cause.
These types of emails are a great way to show that there is an ordinary person behind the brand. He or she does his or her best to provide the subscriber with added value, but can sometimes make mistakes or need the subscribers' help. It's much easier to ask for a favor if your subscribers know you. Below are examples of welcome letters representing the Andrew and Pete team.
4. Download the app and stay up to date
Regardless of whether you are working on the development of an online store project, a news resource or a SaaS platform, you need subscribers to return to you as often as possible. Is there a better solution than giving them an app?
Let your fans know that they have access to their favorite information and products even when they are driving to work or just killing time playing on their smartphone. If you can't offer them apps, then just make sure your site is optimized for mobile devices and the audience knows they can take advantage of it.
This type of email pairs well with welcome emails when subscribers read your offer. In addition, from time to time it is also worth reminding about the application to those subscribers who do not use it yet. After all, you want your followers to interact with your brand as often as possible.
5. Your order is in progress
Order and transaction confirmation letters are very popular in e-business. However, other types of mailings related to the ordered product are not as common.
Customers who are waiting to order are more likely to feel excited and sometimes anxious. If you can provide useful content, such as the best ways to use the ordered product, tips on how to care for and pair with other items in the wardrobe, how to change, etc., their anticipation will become even more enthusiastic.
Explain why they accepted the right decision, share the reviews of other buyers, and let them join the discussion on social platforms too. In this way, brands build effective communication.
6. Share your opinion
If you ever wanted to know more about your target audience, who would you ask first? Your customer support department, sales department or perhaps marketing department staff? Why not go directly to the source and just chat with customers?
If you want to learn more about your audience, just sit down and chat with them. Send them an email with a questionnaire and ask them to respond to your message. In this way, you will quickly get information about their needs, problems, preferences, goals and be able to improve the product and communication.
The examples below demonstrate that brands like Timberland and Adidas see the benefit of having knowledge of their customers' opinions.
7. Product Review Letters
Marketing is not just about selling. It is participation and customer satisfaction. Profit takes the following places.
You shouldn't only care about your audience when customers place an order and then forget about them. On the contrary, you must remain in contact with subscribers even after receiving the ordered goods from them.
If you want to build a meaningful relationship, you should ask them how happy they feel after receiving the ordered products, what was their first impression and if it has changed over time. Only then can you really say that you care about their opinion, which helps you improve the product.
Asking for product feedback has another benefit. You can use the information you receive to create more compelling marketing messages. Social Evaluation Works Wonders!
8. Most popular products
Showcasing the most popular products has its benefits. First, you can convince new buyers to make their first purchase and get a conversion right away. You will also find out what categories of goods customers are interested in, and you can this information use in the future.
This type of email can be used at various stages of the buyer-brand cycle: at the beginning of the cycle, when buyers are still considering whether to place an order, or later, when they have already decided that they will make a purchase.
Emails containing customer ratings are also a useful tool, which we have already covered earlier. It should be taken into account that 88% of customers trust online reviews as well as personal recommendations. No doubt you will use evaluations in communication to make communication more effective.
Most important goal modern marketing is to provide value and relevant offer. This means that products or services should not only solve customer problems. Customers must be willing to associate themselves with these products or services.
If you really want to provide value to customers, you have to pay special attention to how they interact with the brand, what products they look at, what they order, and what products they enjoy. You need to get the full picture and create recommendations that meet individual customer needs.
Don't force users to scroll through pages for inspiration. Show them the products they will love right away. Save subscribers time by using recommendation messages, and they'll be grateful for the time saved they can spend with family or friends. And this is a real advantage that only a few can provide.
10. New information on the blog
If you're interested in content marketing or e-business, you'll probably run a blog that aims to generate new customers. If you can answer questions that your audience is interested in, solve their problems, your blog will gain popularity.
If you're going to blog, discuss new products or topics that will be useful to your followers. Make sure you send automatic emails about the publication of new material (rss emails).
Why? It is loyal subscribers who should be the first to know about the publication of new materials. They will be the first to get access to new offers, and you will be able to understand how your audience reacts. This situation is beneficial for both parties, and if you make it clear enough, many will want to get into your subscriber base.
11. Invitation to webinars
Webinars are one of best ways building effective relationships. Webinars help build trust, build credibility, and above all, show the audience that the purpose of a business is to help customers, not just sell.
The success of a webinar will often be related to the number of registered users. To make sure you get maximum amount subscribers, you will use a variety of channels and techniques, including paid advertising and email marketing.
Emails are especially important when hosting webinars, as you can auto-send emails to all those who are interested in attending. Whether you host weekly educational webinars or monthly meetings to discuss more advanced topics, automatic webinar invitations are a useful tool.
Another benefit of webinars or product demo invitations is that your potential buyers will finally get to know your product. Perhaps they postponed the acquaintance until some point. However, you explain that there is no good reason for this. Webinar attendees can also only listen to the webinar and try the product later.
12. Event reminder
If you really want to convert leads, invite subscribers to take part in the event. Just like in everyday life, it is worth sending an automatic reminder email with information about the start of the event with an explanation of how participants can quickly gain access.
If this is an offline event, send an email a few days before the start. If it is an online event, please send a reminder letter on the day of the event. Make sure participants reserve time to chat with you and ask questions if they have any. As soon as they receive some value from you, your chances of realizing business projects will increase significantly.
13. Subscriber Reactivation
Even if something is important, people tend to often lose sight of the work they have started. They stop exercising, eating right, or watching their favorite TV shows.
This also goes for tracking their favorite brand. They may stop being active subscribers due to some changes or stop visiting your site or reading your email newsletter. Don't be offended.
However, that doesn't mean you have to put up with it. You must take appropriate action and launch a reactivation campaign. Send reactivation emails as soon as the subscriber stops opening your emails for a certain period of time. Remind subscribers that they are subscribed to your newsletter and take care of a special incentive that will win their hearts again.
14. Your discount code will soon become unavailable
many owners e-business trying to attract customers with discount codes. The business value is beyond doubt.
However, in the case of using promotional codes and other incentives, a problem may arise. If you use these tools very often, it will lead not only to a decrease in profits, but also to a decrease in customer receptivity. Sometimes this behavior can cause your customers not to buy items at the standard price because they know they will most likely be offered a discount soon.
Therefore, it is necessary to use promo codes very smartly. If the codes represent value, you cannot offer them as brochures or takeaways from your local pizzeria. Therefore, offer promo codes infrequently, but remind subscribers that the promo code expiration date will soon expire. Show them that their chances are diminishing, and if they want to get the best popular goods they must act immediately.
15. Content emails after visiting the site
With marketing automation, you can also track audience actions and use the data in the right way. Sometimes such a task can seem overwhelming, but sometimes a simple solution can bring great results.
According to the results of the study, one of these techniques is to track the behavior of customers who visit your site. If you notice that they only look at certain pages, such as those that describe a product feature, you can send them a reaction letter to their behavior that is directly related to this topic.
There are several ways how to implement this. For example, a visitor viewing a pricing page can be automatically offered help from sales staff. Or send a case study of the tools they've been looking at. Give it a try and see how you can deliver value and achieve significant business results at the same time with relevant trigger emails.
16. Letters after attending an event
After hosting an event or conference, you may be thinking about ways to have fun and relax. If you have ever been involved in sales, you know perfectly well that this is not the right moment. You must manage the game by reaching out to everyone who takes the time to attend your event.
Some tasks can be automated. An automatic email poisoned after attending an event can reveal all the nuances you think about at the event. this moment. A thank you note, a demo offer, a report you promised, a question about the audience's experience, are great opportunities to start a conversation.
Most importantly, this way of communication is not intrusive. If someone wishes, he will answer, also because he is interested in the implementation of joint projects or simply wants to ask something.
17. Anniversary or birthday emails
For us, birthday means gifts. If you have a more practical approach to money issue there are still chances that you enjoy receiving gifts.
Even if we are not very happy, as another year flies by, we still expect to be pleased. Such a gift can be presented by family, friends or ourselves. When we are in a festive mood, we often say to ourselves, “I think I deserve this. I should/should get it"
What marketers can do is streamline the process and draw the customer's attention to the offer. For example, send a message of congratulations saying that you wish you all the best and offer an attractive incentive so they can indulge in shopping.
All you need to do is just find out the date of birth of subscribers and set automatic sending of emails. Suggest special offer and show them the products they miss.
18. Automated Abandoned Cart Email
According to the SaleCycle study, over 68% of shoppers leave a store without making a purchase. For many online stores, this is a serious problem, but nothing is impossible.
In addition to using retargeting, you can win back customers with abandoned cart emails. These automated emails are sent shortly after the visitor has left the site without placing an order. Abandoned cart emails act as a reminder and can increase conversions, especially if shoppers were genuinely interested in the offer.
Abandoned cart emails work great because they are timely and relevant. If you want to increase their influence, you can include free shipping in your emails or provide a promo code, and then you will notice that some customers return with pleasure.
If you're looking to implement automated abandoned cart emails, you might like Pam Neely's article (in English, translation coming soon), which describes best examples effective email campaigns for abandoned carts.
19. Letter of thanks for testing
Let's say you're running an online course that offers a free demo that allows users to try the product without incurring any obligation. During the course, you may send several emails in an effort to convince clients to switch to tariff plan. However, what happens to those users whose test subscription ends before they make a final decision.
The most obvious answer is to contact them. Give them final offer(for example, combined with a 10% discount if a decision is made within 24 hours) or ask them to answer a few questions about the product, what is done well, what needs to be improved, or what they liked the most.
And you will see that offerings of last resort will not only add value and provide Additional information about customers, but also bring profit, which, perhaps, you could not take into account.
20. Upsell emails
Marketers always strive for a higher result. They want customers to buy more, place more orders, spend more time on the site. This is not surprising, since we are all striving to achieve more high profitability investment.
Upselling is a successful method of generating higher checkouts. Most often, upselling is carried out using additional elements displayed on the landing page. However, you can use these elements in email campaigns too. All you need to do is send the letter at the right time.
Upsell emails are very popular with booking sites like Booking.com or Airbnb. Their goal is to convince users to devote more time to their services. To this end, these sites use various techniques, for example, providing the client with the opportunity to stay in a room of a higher class, but for a longer period. Thus, commissions increase, and customers are given the opportunity to extend their vacation.
21. Join the community
Who can be more desirable than a loyal and dedicated customer. A true brand advocate. However, such faces do not just appear. You need to find them.
When engaging users, you want them to spend as much time as possible on the brand. You will be able to achieve your goal using all available channels and tools.
In order to increase the number of buyers, it is necessary to take care of increasing the effectiveness of marketing campaigns. One of the ways is to invite subscribers not only to visit your site, but also to become a member of groups on social networks, for example, on Twitter, Facebook, VKontakte, Odnoklassniki, Pinterest or Instagram.
Invite users to become part of your community, not only to buy products, but also to become part of your brand.
Who knows, maybe your subscribers will become such loyal customers as Harley Davidson customers.
Automatic mailing - your actions
You just checked out over 20 ideas on how to create an automated email campaign. And now it's time to act! Analyze your communication with customers, what you are doing well and what nuances can be improved. Assign to this list inspiration To create email campaigns in the future, use marketing automation to send relevant email messages that your audience will appreciate in a timely manner.
What types of emails do you use in your campaigns? What results are you getting? Do email newsletters help you build a close relationship with your target audience? Write in the comments and share your experience with our readers.
Marketing automation involves working with audience segments. Start by classifying and distributing your visitors according to the stages of your sales funnel. To do this, you must assign an identifier to each stage - Lead Score. You can use any designation, as long as you can easily determine what the letter “A”, “B”, or “#42” means in the name of the segment. You can also name the segments according to the stage of the sales funnel.Laconically and succinctly about the principles of Lead Scoring in a 90-second video:
So, we have finished with the theory, now let's move on to practice - we need to automate Lead Scoring.
To do this, switch to a paid Mailchimp account. The minimum paid account costs $10. You can register with Mailchimp using our affiliate link (Powered by MailChimp), activate the minimum plan and get $30 immediately. to your account.
Now that you have activated your account, let's go directly to the settings:
Step 1: Go to Mailchimp. Select “Lists”, then “Settings” and “List fields and *|MERGE|* tags”
Step 2: Create a new field and uncheck the "Visible" box.
Step 3: Define a sales funnel. To do this, you will need: an identifier for the segment (Lead Score) and a behavioral feature that characterizes this segment.
In our case, the segments are called “Prospect”, “Warm”, “Customer”. To update the identifier for each of the stages - add the Lead Score field, as we did in step 2.
This is how the code for the “Prospect” segment looks like:
Ready! AT following example we will describe how to use this option to set up advanced automation. Already, you can identify segments based on their actions and use this data in various email campaigns.
2. Advanced Mailchimp Action-Based Automation
For this, user or behavioral data and the Lead Score parameter, which we described in the first automation method, can be used. For example, we want to send an email not to the entire “Prospects” segment, but only to those who have completed certain actions.
Step 1: Go to the "Automation" section and select "Custom workflow".
Step 2: Set up a trigger:
Here you can configure the action after which the email will be sent. If you set up the Lead Score as described in the first example, you can select the “Merge field value changes” option.
Then select “Based on merge field” - “Lead Score” from the dropdown menu. In the “When merge field value is” field, enter the name of the segment to which the mailing list will be linked.
3. Autofill Landing Page Forms with Mailchimp
You have probably seen examples when, when moving from an email to a landing page, the registration form fields are automatically filled in with your user data. Let's see how it works:
Step 1: Instead of just adding a link to the landing page in the email, specify the parameter for storing information (http://yourdomain.com/?email=*|EMAIL|*), as shown in the example below:
Step 2: Now, when a visitor clicks on this link, we need to enter his data into the form. Add the following script to your landing page:
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