New Year's window dressing made of paper. Window dressing for the New Year. Decoration principles. Shop decoration for the New Year

How to get salespeople to work hard, not just idle working time? This question worries most store managers. We will find out what the motivation of retailers is based on and what methods exist.

Motivation: tangible or intangible?

Staff motivation is divided into two types: material and non-material. Some managers believe that employees are best motivated by money, others prefer methods of non-material or moral motivation. Undoubtedly, ceteris paribus, the seller will choose a job with a higher salary. However, in order to combat staff turnover, which in retail the phenomenon is quite common, the employer needs to take into account the non-material motives of a person. Such motives can be: the need for self-affirmation and respect, the performance of work that is pleasant and captivating in itself, the opportunity to feel independent, responsible, the desire to prove oneself and grow up the career ladder, and others.

Material motivation of sellers: methods

In retail, the most common motivational payment system is the division wages salary and percentage of sales. In this case, the salary is no more than 30-50% of all payments. It is best if the rest of the salary is made up of a percentage of general and personal sales. This will increase the overall level of sales, since employees will be interested in the work of partners and will be able to engage not only in personal sales, but also in other duties: receiving and re-evaluating goods, placing them in the hall, etc.

How to create the right system of motivation for sellers? Here are some helpful tips:

1. Create a sales plan to guide your salespeople. The plan can be developed both for the entire shift for a day/month/year, and for an individual employee for a selected period.
2. Enter the bonus system. Bonuses can be fixed - the seller is paid a certain amount when a certain percentage of the plan is fulfilled (for example, when the plan is fulfilled by 70% - 5,000 rubles, by 80% - 6,000 rubles) or progressive - the more revenue, the greater the percentage of it the seller receives (2 % of the proceeds of 300,000 rubles, 3% of 500,000 rubles).
3. A higher percentage can be paid from the sale of stale goods. You can also arrange a kind of competition - to reward the seller or the shift that sells more illiquid assets.
4. Assign bonuses for the good performance of work duties - laying out windows, maintaining order in the store, etc.

In order to really effectively motivate salespeople, use a combination of tangible and intangible motivation.

Non-material motivation: money is not the main thing

There are many ways to motivate salespeople to perform better without a pay rise. Some may be motivated by additional paid time off, while others will be more diligent in their duties because of the opportunity to work with a more flexible schedule. Show care - provide employees with free meals and discounts on goods that are sold in your store. It will also have a positive effect on their working mood.

You can increase the motivation of employees with the help of a public positive assessment of their achievements - create a board of honor, give verbal praise in front of other employees, present diplomas and certificates to the “Best Salesperson of the Month”, etc. Holding joint tea parties and corporate parties will help to unite the team and make the atmosphere more friendly.

Finally

We looked at the types and methods of motivating sellers that you can apply in your store. Let's recap the main points:

• Make sure you have a sales plan.
• Develop a fixed salary, which will be no more than 30-50% of the salary.
• Decide what methods of material and moral motivation are best applied in your store.
• The results by which sellers are judged must be objective and understandable.
• Use both methods of material motivation and non-material incentives, which are no less important.

The opportunity to earn and receive praise from management are the main components of motivation, thanks to which the sellers will work better, and, therefore, will be able to increase sales in your store.

If you have your own proven methods of motivating salespeople, share them in the comments.

On the eve of the winter holidays, one of the priorities for boutiques, shops and pavilions is . Beautifully, brightly and stylishly designed showcases attract the attention of customers and increase sales due to the original presentation of goods. It is during the waiting and preparation for the New Year and Christmas that a potential buyer has a special, festive mood. The buyer pays more attention to shop windows and is more inclined to buy.

Attractive and stylish decorationshowcase for the New Year - a task that only seems complicated and requires the involvement of specialists. If you have a desire to create New Year's fairy tale for buyers on their own, as well as a supply of creativity, good mood and desire to create, we will share ideas and tips with you. to help you bring your ideas to life.

1. Compositions need integrity and a common idea

Window dressing for the New Year begins with the selection of a general idea or theme for your composition. Usually, in choosing a topic, they proceed from the specifics of the goods sold by the store. This is necessary in order to present the product in the best light, attract the attention of potential buyers to it and inspire them to visit. trading floor and for purchase.

2. Compositions need a central detail

Just like when composing a composition for a drawing, photography, or interior design, composing your Christmas display needs a central detail that will grab attention and set the tone for the entire installation.

The remaining elements should complement and harmonize with the central detail, fully revealing the theme of the installation.

3. Minimalism and conciseness

Remember that and effectiveness of the composition. its attractiveness to buyers does not tolerate an overabundance of details.

Try to leave enough free space and add appropriate lighting so that all elements of the composition attract the eyes of passers-by.

4. Start by creating a diagram or installation layout

The best way to work out the theme and details of your storefront is to create its scheme or layout. This will help to take into account all the nuances, draw up a concept in advance and avoid mistakes when directly working on window decoration for the new year

5. Decorate the glass or fill the interior space?

Decorating glass with stickers and appliqués or filling the interior space of a showcase is not only a matter of spending on window dressing for the new year .

• If your shop windows look out on the road, then the best choice would be to apply vinyl stickers or decorative film with a thematic pattern applied to the glass. Also in this version, it is recommended to use a garland - a curtain, a fringe garland or illuminated spruce garlands. Such displays will attract the attention of potential buyers from afar.

• It is worth filling the interior space of the showcase when decorating it for the New Year in cases where your store or boutique is located in a residential area or shopping center. Such showcases the buyer usually sees up close and here it is not the brightness and catchiness that is very important, but the details and composition.

• When filling the internal space, use different ones (tinsel, balls, spruce garlands, and so on) and remember that when composing a composition, creativity, originality are very important and do not forget about corporate identity your brand or store.

The frosty breath of winter reminds us that the long-awaited New Year 2020. There is no such person who would not love this wonderful winter holiday, which differs from all in that it is necessary to pay Special attention New Year's decor of the interior of all kinds of buildings: educational institutions, medical institutions, shopping centers, private houses, apartments and much more. What is the pre-New Year's atmosphere in the city with Christmas tree markets, streets and boulevards, the main decoration of which consists of colorful garlands of various shapes, flashing vividly and enchanting all passers-by. Each office building, each supermarket is transformed, competing with each other in the sophistication of the festive New Year's illumination. Not inferior to the exterior and interior decoration of many shopping centers and small shops, whose owners and employees are well aware that the showcases, beautifully decorated in new year style, will attract much more visitors to its trading floors, making a lot of purchases for the holiday. Our article will provide you with 48 photos of ideas on how to decorate a store for the New Year 2020 with your own hands, so that it is non-standard, bright and stylish? Helpful Hints, with a training master class will help you choose the right decor for any interior and make it unique.

Shops in the New Year spirit

For the New Year 2020, everyone, without exception, needs a makeover, from people to shops, restaurants, hostels and other establishments. Everyone strives to choose a decoration and decorate the entire interior with their own hands so that the eyes of passers-by light up, and their feet lead exactly to this outlet. As everyone already knows, New Year's decor plays a very important role in creating a festive atmosphere, good mood, cheerful well-being, not only for owners retail chains but also buyers. For this purpose, real masterpieces of art are created. Just remember how chic, huge Christmas tree, hung with large balls, enchants in supermarkets; how pleasing to the eye are the windows of large stores, turned into a real fairy tale, through various New Year's decorations; how they attract with their solemn appearance the windows, decorated with all kinds of festive stickers, painted with various colors: stained glass, acrylic, gouache, and also decorated with special decorative sprays. At the sight of all this charm, the soul rejoices. To achieve this perfection, look through our photo ideas to greatly enrich your imagination. Then you can easily cope with the design of your premises.

We decorate shop windows

If you don’t know how to decorate a store for the New Year 2020 with your own hands, then first of all, special attention should be paid to the decor of the shop windows. After all, they must certainly attract buyers and, with their festive atmosphere, invite them inside the trading building to purchase New Year's gifts. When a person finds himself in the middle of the room, he will be in a state of euphoria, seeing all the beauty of your scenery, and he, of course, will want to buy some kind of decoration for his home. For this effect, the window should be decorated with snowflakes, greeting posters and postcards in order to lure as many guests as possible who want to make unexpected purchases. You can make an inscription from rain and tinsel - “Happy New Year!”, “Let the White Metal Rat bring stability and prosperity to your home!” etc. Also, you can make a small Christmas tree, next to which you can paste the image of Santa Claus and the Snow Maiden. This will greatly diversify your interior. All this can be supplemented with a sparkling garland and “artificial snow”. In addition, a flaming sign - "New Year's discounts" will help to significantly increase the flow of customers. A beautiful design will be an excellent marketing step, and will increase your profits several times!

Our best photos ideas are collected for you in a unique selection that you can use when designing your store.

One of these jewelry options is sure to please you. All you need to do is to put all your efforts into turning your store into a New Year's fairy tale with many gifts for your visitors.

Decorate the main entrance

For the New Year 2020, everything should be perfectly prepared, and especially the central entrance of your store with eye-catching shop windows, which are its direct appearance and meet your customers on the street. It will take you some time to decorate it, as this part of the commercial interior needs special decoration. You definitely need help at this stage. By means of what decor elements the entrance to your trading floor will be transformed depends directly on you. Someone loves simplicity and sophistication, and someone, on the contrary, elegance and an abundance of jewelry. However, despite the difference in opinions and preferences, you have one goal - to lure as many visitors as possible in order to achieve excellent sales on the eve of the Christmas and New Year holidays. Given this, you must create with your own hands such a central entrance that will literally attract all passers-by with magical colors. Approximately as in the photo. To revitalize, you will need the following New Year's items:

• rain and tinsel;
• multi-colored balls;
• Christmas wreaths;
• mechanical garlands;
• garlands made from artificial spruce branches;
• burgundy and gold bows;
• New Year's compositions from cones, Christmas decorations, live twigs, dried holly berries, etc.;
• artificial snow;
• snowflakes;
• window stickers;
• do-it-yourself drawings using stained glass, acrylic paints (if your store has glass doors);
• small toys in the form fairy tale characters: Santa Claus, Snow Maiden, Snowman, deer with sleigh and much more;
• bells and much more that comes to your mind.

From such a wide range of decor, you can freely choose something for your design for the New Year 2020. For clarity, we suggest viewing our photo ideas on this topic.

Festive atmosphere in the hall

Entering the trading premises, your customers should be accompanied by a magical atmosphere of the upcoming holiday, happiness and joy. Therefore, special attention should be paid to how to decorate the store for the New Year 2020 with your own hands from the inside, so that everything turns out fabulously beautiful. Each buyer should get a pleasant impression from this visit and, of course, come there again, but with one of their relatives or friends. And for this you need to clearly know what decor should be used to decorate the interior of your sales area, including shop windows.

Indoor decoration:

• on the shelves and racks where the goods sold are located, you can place small gifts. It is easy and simple to make them from ordinary shoe boxes, as well as various goods. Wrap in bright paper, tie with a shiny ribbon, then glue a small bow and the gift is ready;
• you can attach ribbons with small balls, snowflakes, Christmas decorations, soft toys, bells and other decorative elements;
• if your store has enough space to set up a Christmas tree, be sure to take advantage of this. It is not so important whether it will be real or artificial, the main thing is that the tree is the main symbol of the New Year 2020, which will give a festive mood to all visitors. Of course, it is worth noting that this is a rather expensive decoration option, so as an alternative, you can use a Christmas tree made from balloons Green colour. This idea is quite interesting and creative. Moreover, it does not require large financial costs;
• Do you like to receive unexpected surprises? You probably won't find a person who doesn't love them! Make sure that your customers also receive small holiday gifts when they make a purchase. great idea there will be a New Year's lottery: near the cashier, you should put a bowl with various lots that customers will get when paying for their purchase. Lots can be various symbolic souvenirs: a keychain, a magnet, small toys, a notepad, a pen, a ball, a phone case, a figurine and other accessories;
• an alternative to the New Year's lottery will be a bag of gifts for children. It can be filled with all sorts of sweets: sweets, chocolates and bars, as well as soft toys;
• Don't forget window dressing. They can also be decorated with multi-colored tinsel, rain, Christmas wreaths, various New Year's compositions and various stickers. In addition, you can make an original winter pattern using a stencil and easily washed off white paint;
• it should be noted separately that appearance The employees of your store should also be festive. Of course, no one is talking about dressing them up in the costumes of Santa Claus, the Snow Maiden, the Snowman and the Bunny. It is enough just to put on a New Year's hat, the Snow Maiden's kokoshnik, a cool mask and hang a rain scarf around your neck. These attributes will harmoniously complement the New Year's interior decoration, and bring good mood clients.

View our photo ideas and you can transform your store in a rather original and unsurpassed way.

December is the golden mean of winter. Miracles are happening this month. Everyone is getting ready to meet, decorate the Christmas tree, decorate everything around with garlands. If you work in a store and there is no holiday mood at all, you need to create it as soon as possible. How to decorate a store for the New Year to create an atmosphere? We will talk about this a little lower.

New Year is a magical holiday

Miracles happen on New Year's Eve. Any person is looking forward to the approach of this night in order to make a secret wish under the chiming clock and start new life. On New Year's Eve, people are busy with work, buying gifts, cooking holiday table and no time left for yourself.

Find a few hours to be alone with yourself, to analyze the entire past year. Plan the things you have long wanted to do for the next year, and then take care of the beauty around you, even if you work until the very evening of December 31st.

Grocery store

AT grocery store before the new year people go more often than any other. And you always want to make sure that the buyer is satisfied and comes again and again. The acquisition of a regular customer does not always depend only on the quality of goods and service. Any person needs comfortable conditions and a good environment so that he remembers the store and returns there again.

Before the New Year, as a rule, people are in a hurry, in a hurry, fussing, not paying attention to what is happening around. And only a pleasant festive atmosphere will make a person stop and remember the approach of a magical night. How to decorate a store for the New Year to attract the attention of visitors and create How to make a buyer your own regular customer with the help of the right environment and learn how to create with your own hands, we will tell in this article.

Creating an atmosphere at work

On pre-holiday days, the arrival of the new year is felt a week before the holiday. Although people are concerned about how and what to give and what salads to cut, these worries are pleasant.

You can give people a fairy tale by deciding how to decorate a grocery store for the New Year and bring your decision to life. If you have a small friendly team, you will become the main decoration and mood-creator. Come up with the same accessory or decoration for clothes for everyone. Maybe it will be a beautiful tinsel around the neck or a small New Year's brooch.

When you create a mood for yourself, it will automatically be transmitted to others.

Store Decoration

Think in advance which color scheme You can decorate the store for the New Year. Consider the photo of the decoration of the premises carefully. Everything must be in harmony. Choose, for example, two shades. It could be:

• silver and blue;
• blue and white;
• golden and red;
• red and white.

Lots of options. The main thing is to keep the New Year theme. It has its own colors: cold shades of blue (colors of winter), red (color of Santa Claus costume), white (color of snow) and gold and silver, a sense of celebration.

When you have decided on the color, you can buy How to decorate a store for the New Year without a Christmas tree with toys? No way. Herringbone is a must. It may be quite small, with small balls and bright tinsel, but it should be. Under it, you can put small boxes with gifts, and decorate the top with a small red star. Place a small Santa Claus with the Snow Maiden side by side.

How to decorate a store for the New Year if you haven't found a suitable Christmas tree? Be sure to buy garlands with "Happy New Year" slogans. They look very festive. Carry it at the entrance, and the buyer will definitely appreciate it before entering the store.

Tinsel can be added decoration on the walls and counters. Shop equipment can be decorated with a flashing garland. Let everything shine and attract attention.

We decorate the store with our own hands

If you do not want to allocate money to decorate the hall, but are more willing to buy New Year's souvenirs for employees for the money not spent, we decorate the store for the New Year with our own hands. To do this, you can cut out Santa Claus, the Snow Maiden, a team of deer from colored paper. We also cut out New Year's balls and write New Year's greetings on them in large letters.

How to decorate a store for the New Year without a real Christmas tree? There is a way out: we draw the outline of the Christmas tree with tinsel on the wall, and inside we glue chains or small balls made with our own hands. Chains can be made from cut longitudinal strips.

Just glue the ends of the strips together to make a loop. Insert the next strip into it and also glue the ends. The resulting chains can be attached above the ceiling. Try to decorate the store in an original way for the New Year. A photo of the decorated store can then be placed in an album and used as ideas for subsequent holidays.

Friendly atmosphere

Before the new year, you always want to quickly create a mood for yourself. It is best to decorate the store with the whole composition of workers. That will be more fun. New employees will join the team, and the "old people" will unite even more. And behind the case, you can tell interesting stories to each other.

Don't treat it like additional work, rather, it is entertainment, which then over a cup of tea will be very fun to remember.

To begin with, allocate responsibilities, decide how to decorate the store for the New Year, who will be engaged in the purchase of jewelry, and who will make cuts and applications, what time is best to start the process itself, before or after work, and the rest will be done very simply by your friendly staff .

Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is accepted freely and by its own will, applies to all information that Insales Rus LLC and / or its affiliates, including all persons belonging to the same group with LLC "Insales Rus" (including "EKAM Service" LLC) can obtain about the User during the use of any of the sites, services, services, computer programs, products or services of "Insales Rus" LLC (hereinafter referred to as the "Services") and in during the execution of Insales Rus LLC of any agreements and contracts with the User. The User's consent to the Agreement, expressed by him in the framework of relations with one of the listed persons, applies to all other listed persons.

1.2. The use of the Services means the User's consent to this Agreement and the conditions specified therein; in case of disagreement with these conditions, the User must refrain from using the Services.

"Insales"- Society with limited liability"Insales Rus", PSRN 1117746506514, TIN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin St., 4, building 1, office 11 (hereinafter referred to as "Insales"), on the one hand , and

"User" -

or individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or entity, registered in accordance with the laws of the state of which such person is a resident;

or individual entrepreneur, registered in accordance with the laws of the state of which such person is a resident;

which has accepted the terms of this Agreement.

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1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, conclusion of contracts and fulfillment of obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other assignments).

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2.1. The parties agree to keep all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, except in cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

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2.3. The obligation to keep secret confidential information is valid within the term of this Agreement, the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs, agency and other agreements and within five years after termination their actions, unless otherwise agreed by the Parties.

(a) if the information provided has become publicly available without violating the obligations of one of the Parties;

(b) if the information provided became known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully obtained from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of a public authority, other government agency, or organ local government in order to perform their functions and its disclosure to these authorities is mandatory for the Party. In this case, the Party must immediately notify the other Party of the request received;

(e) if the information is provided to a third party with the consent of the Party about which the information is being transferred.

2.5. Insales does not verify the accuracy of the information provided by the User, and is not able to assess its legal capacity.

2.6. The information that the User provides to Insales when registering in the Services is not personal data, as defined in federal law RF No. 152-FZ dated July 27, 2006. "About personal data".

2.7. Insales has the right to make changes to this Agreement. When making changes in the current version, the date of the last update is indicated. The new version of the Agreement comes into force from the moment of its placement, unless otherwise provided new edition Agreements.

2.8. By accepting this Agreement, the User acknowledges and agrees that Insales may send personalized messages and information to the User (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in Tariff plans and updates, to send marketing materials to the User related to the Services, to protect the Services and Users, and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the e-mail address Insales - .

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Insales has the right to determine that the provision of a certain Service is possible only if the acceptance and receipt of cookies is allowed by the User.

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3.1. The Party that violated the obligations stipulated by the Agreement regarding the protection of confidential information transmitted under the Agreement is obliged to compensate, at the request of the affected Party, the real damage caused by such a violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damages does not terminate the obligations of the violating Party for the proper performance of obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be in writing and delivered in person or through a courier, or sent by e-mail to the addresses specified in the license agreement for computer programs dated December 01, 2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may be specified in writing by the Party in the future.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for the termination of other provisions (conditions).

4.3. The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, pp. 11-12 BC "Stendhal" LLC "Insales Rus".

Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details: