My business history is quite successful. I am the owner of two outlets in large shopping centers, which bring me 60,000 rubles of net profit. At these points, every little thing is sold, such as phone cases, batteries, flash drives, flashlights.
The idea to start a business came to me at the moment when I realized that the salary of 25,000 rubles a month was absolutely not enough for me (). At the same time, I understood that I was taking risks when I took it, because you can always burn out. But I had no questions - the option was obvious and tested by many.
This is the essence of business. I rented an area in a large mall, costing 40,000 per month and placed an outlet. The location was chosen near the exit. The product appears to be in high demand. We got a good influx of customers. I would like to note that the surge in the shopping schedule falls on holidays. People buy gifts for loved ones, relatives, friends.
Now let's talk about numbers.
The cost of the goods sold is 5-7 times lower than at the selling price. The average profit from sales from 1 stall is about five to six thousand rubles a day. This means that monthly income from one point reaches 150 thousand rubles! The employee is paid a salary of 20,000 rubles.
I think the type of product and the location of the outlet played an important role in the success. It also played into the hands of the fact that the city is small, with a population of only 170,000 people. That is, there are very few such shops, even in shopping centers.
Now I plan to expand my business or develop in another direction. As an option - in the field of sports equipment. After all, the main thing in successful business is to meet the needs of your customers!
Hello! Today you will learn how to make money for a beginner at home and not only.
In this article I will give a lot various ways earnings. All of the methods listed below are working, personally tested by me.
Reselling Items on Bulletin Boards
This way of making money really works because many people don't know the real value of the goods or just sell cheap to get rid of this or that product faster.
Many collectors are looking for unique goods and are willing to offer good money for them. You won’t believe it, but things stale in your grandmother’s closet can benefit someone else, and thereby save you from trash and bring good profit. Soberly evaluate the old things in your pantry and you will certainly earn money selling them. Perhaps somewhere in the bins lies the first soviet camera, a Singer typewriter, a tablecloth with unique embroidery or a record player.
Some photo studios, as well as theaters and even hand-makers are looking for goods in a similar way and are happy to buy interesting retro items.
On Avito you can find many things that are sold at a reduced price. You just need to buy them and sell them for more, and the difference in price is your earnings!
I will give an example from my own life, because I am talking about proven methods.
Once I accidentally saw how much elk antlers cost, average price was 5000 r. Then I found horns on Avito for 3000 rubles, bought them and after 4-5 days they bought them from me for 5000 on the same Avito. I just did better photo and description. Net profit 2000 r. in 5 days. I agree that it is not enough, but if you do it fully, you can sell more.
Also, I tried to buy Macbooks in Moscow with Avito, and sell them in my city, because in our city there are few ads and they are more expensive, but in Moscow there are a lot and prices are cheaper;) The conclusion is simple - you can make money!
Shipping and payment:
- In your city, you can sell through a personal meeting. Send orders to other cities by agreement. But most often by Russian Post. Shipping costs are usually borne by the buyer. But then again, whatever.
- Payment can be accepted or by transfer Money on the bank card or e-wallet.
Selling goods from abroad
Also a great option, which I have been doing and continue to do, but more formally and on a larger scale. Now there are opportunities to buy goods from Taobao, Aliexpress, 1688 etc.
Almost everything is cheaper there. You can just buy there and sell on the same bulletin boards in your city. With Ebay and Aliexpress, you can order absolutely to any city and any country, so this type of income is available to everyone! I tried to sell a lot of goods, but now I deal with bags from China, but more on that later.
My friends sell phone cases, other friends sell unusual gifts and interior items, others sell iPhones and other Apple equipment. So try it too ;)
Service
We all know something and these skills can be easily sold. If you know foreign languages, then you can teach it to others. Or, for example, you know how to repair plumbing, so why not do it for money.
Today, more and more girls prefer working with flexible hours. What could be better than not managing your own working day. In the service sector, you can make good money on hairdressing and makeup. After completing special courses, more and more girls I know earn on manicure, depilation, hairstyles and make-up, preparing girls for important events (weddings, anniversaries, graduations, etc.). Providing your services is great way earn fast money.
How to make money on it? Easily! Just start telling everyone about your services, make your own website, place an ad wherever possible and everything will go uphill for you;) Although what am I telling ...
For those who are interested in this topic, I wrote an article on how to get started. Read it, it's all there step by step! I also provided services for the development of websites, for setting up contextual advertising and much more.
How to make money on a website or blog
Making money on the Internet is easy, the main thing is to decide on your niche: your website, blog, online store, selling goods from a one-page etc. But more about everything.
This is one of my favorite activities and for me it is not only earnings, but also favorite hobby. This blog site, where you are now, I am happy to lead and write articles for you, this is really my hobby. Also, I had and have blogs for making money, on which I earn money on advertising, on affiliate programs ah and so on.
A blog differs from a website in that most often it is tied to the personality of the author, his worldview and life position. It is worth noting that it is these blogs that are more popular. But not the last place in their promotion is occupied by seo-optimization. Read more about this in the Business Promotion section.
Blog is an information site where you write interesting and useful articles on topics that interest people. If your articles are well written, the search engines show them in the search results, thereby giving you visitors. But you can also promote your blog yourself.
When you have a lot of readers on your blog, you can easily earn money from it from advertising, from affiliate programs, or from posting links and paid articles. This is a working way to make money online.
Additional jobs
If you work or study and your schedule allows you to take on additional part-time work, do not miss this opportunity. I, too, when I was a schoolboy and a student, and also worked part-time to earn money.
You can take care of the kids or work in a store doing loading and unloading jobs with pay at the end of the day, or you can do work in your main line of work. Roughly speaking, "left", but not to steal, but to be leftist, to serve any clients on your own, and not in the company in which you officially work. There are also many options for courier and all sorts of handymen positions.
- If you are a faculty student foreign languages, then your knowledge is quite enough to give additional lessons to schoolchildren. Modern approach to teaching foreign languages through Skype lessons - this is a great opportunity to recruit a group of students not only in your city, but also in other areas.
You can pack your knowledge into training course and thus sell it, getting good money from it. If the information you collect helps someone, it will quickly spread among potential customers.
- As an additional income for successful people, during a financial downturn, you can organize the sale of seasonal goods: “anti-freeze” in the autumn-spring period or flowers, on the eve of the spring holidays, as well as live and artificial Christmas trees a couple of weeks before the New Year.
- If you inherited an apartment from your grandmother, then in order to earn money for its repair, you can, at first, rent it out daily or monthly.
- If you live in a resort area, then organize a business for tourists. Tents with souvenirs and goods of local origin (honey, fish, sweets) will allow you to decently and really earn money during the influx of tourists.
- And if you are the owner of a luxurious premium car, then why not offer your services to the newlyweds to accompany them on a significant day to the registry office or a banquet hall.
Receiving dividends or interest on deposits also refers to additional earnings. But to get started, they require some investment.
Open your online store
After I started selling from China, I soon opened my online store. Thus, the second paragraph of this article can be legalized and made into a full-fledged business. Online shopping pretty profitable business, quickly pays off, requires small initial investments and is quite simple to organize. In general, you can earn a lot of money! At the start, you can work alone or with your spouse, as I did. When the turnover increases, you can think about hiring employees (call center, driver, loader).
Now everyone is very actively buying on the Internet, in addition, you can test a niche on any goods by first purchasing a small batch and selling it on Avito (point 1).
I already wrote an article on how . You can sell almost anything in an online store!
Sell products from one-page websites
Through sales through Landing page you can earn a lot of money faster than with an online store. The whole point of making money is that you analyze demand, choose a product for sale, test it for saleability, create a one-page landing page and sell it all over Russia. This type of business is now in trend!
Handmade
In the continuation of sales in online stores and on bulletin boards, it is worth saying that you can make various goods with your own hands and sell them. There is such a project "Fair of Masters", where they sell such goods and buy them very well.
You can also sell your crafts in the online store, social networks and message boards. Many people like something unusual and this topic works very well. Therefore, if you know how to make something or are a jack of all trades, then this is your kind of making money!
How to make money freelancing
How not to earn
Well, now I will tell you about the ways in which you will never make money.
Be careful! If you search the Internet for ways to make money, then you often come across advertisements for some quick money-making, such as pyramid schemes, MLMs, get-rich-quick schemes and so on. Don't believe it! In many of them you are asked to invest some money, then invite friends and acquaintances and earn money for everyone who comes. To a greater extent, these are deceivers, in some cases you will sell crazy goods at high prices (in MLM they often do this), the pyramids will collapse and you and your friends will be left without money.
All sorts of sites offering gold trading also work, but all this is a lie and there is no earnings from gold, but also from invited people. In general, where you are asked to pay money for joining somewhere, then invite people, then most often this is a scam. Just remember one thing...there are no get-rich-quick schemes, they just don't exist and that's it, it's a scam!
You can't make money risking your health.. This includes making money from donating blood, donating cut hair, and other absurdities and experiments that can offer you for money. All this is not worth it. The money you get is small, but the consequences can be very different.
Earnings on computer games . If you are a schoolboy or a slacker, then of course you can try to make money on it. But it is important to understand that you can spend a lot of time on this, and you will not achieve the result.
Conclusion
Perhaps I have not listed all the ways to make money, but I have listed what I am really sure of and checked for myself, what helped me out in difficult times, except for hand-made. But more importantly, I warned you about all sorts of scammers in the last paragraph.
We turn on the brains! Only your ingenuity will help you make money quickly and easily! Therefore, turn on the fantasy and go! At one time, sellers of "sea air" and "therapeutic" mud made decent money on tourists. Good breeding - good money!
It's never too late to learn! If your career has come to a standstill, you feel hopeless, then maybe it's time to radically change your life?! Get additional education or take refresher courses, learn something new, fortunately today it's easy to do without even leaving your home through online learning.
Saving. Sometimes you just need to cut your expenses to make money. Have you tried counting your monthly expenses? I advise you to do this and you will be horrified at how much you spend on unnecessary things.
What is left for you now? Try yourself in everything that is possible! The main thing is not to sit still, but to constantly move forward and do, do, do, then everything will work out for you! Think big, take risks, create your own business, test niches, generally move, and don't sit still;)
I look forward to your additions, objections and questions in the comments! Thank you for your attention!
Trade in various small things, which is needed for any home, has always been a profitable business. At one time, even certain types of stores appeared on the market, which became known as 1000 little things for the home. In these stores you will find everything from clothespins to toilet paper or trash bags. All of these products are usually sold at a discounted price compared to competitors and that is why customers go to these stores. In this article, we will look at how to open a store of 1000 little things, and conclude whether it is profitable to start in this direction or not.
Pros and cons of this business
If we consider the business of selling 1000 small things in terms of demand for goods, then it is very high. Products that are presented in this kind outlets is usually all seasonal and therefore you will earn all year round. Also, pluses can be added a large number of suppliers and sales representatives.
Of the minuses, two main factors can be distinguished. The first is that in order to make good money, you need to increase sales volumes, since often the product is cheap and you need to sell it a lot in order to make a profit. The second is the petty theft situation. It is necessary to install a security protection system, for example, a video surveillance system and closely monitor the goods on the shelves.
Selection of premises and equipment for trade
To open a store of 1000 little things, you will need to rent a fairly large room, from 40 sq.m. Since there are a lot of goods made of plastic, which is voluminous and requires a certain place for trading. Or the second option is to find a retail space of about 30 sq.m. with storage space. For such a business, the best solution would be to rent a separate room near the market, or search for a place in the market itself. The main requirement is a large cross-country ability of people, each of whom can actually become your client.
Choosing a location is an important step, so if there are options for opening a business in a residential area, in the absence of competitors, you can safely try to work.
From commercial equipment you will need racks with multi-level shelves, and various showcases for displaying goods. You will place some of the products on the floor of the store, such as plastic products, brooms, bags, and so on.
This also needs to include the furniture and the organization of the workplace for the seller.
Range and suppliers
The 1000 home items business is just a name, in fact, there may be fewer products in the assortment at the initial stage J. We will provide you with a basic list of categories that are usually displayed in this store, and you can choose what is most profitable to trade.
– Kitchen utensils
- Sieve / drushlaki
- Cutting board
- Plates
- Pot lids
- bamboo coasters
- Kitchen knives
- Graters
- Parchment, film, foil
- Crushers
— Leggings, tights, socks
— Insect repellents
- Cosmetics
— Office
- Souvenirs
— Sewing accessories
— Household goods and other
Within each of these categories, there are a number of sub-categories that can be featured in your store. You will need to make up this entire assortment when you are developing a business plan for a 1000 little things store.
Suppliers of these groups of goods can be found in wholesale markets or you can find sales representatives who will supply your store with goods.
Please note that usually there can be several hundred items in the assortment and it is best to use the price list on a computer for accounting. That is, all sales are recorded in the program. Thus, you will see a clear picture of the availability of a particular product in the warehouse and will always be able to place an order for the supplier.
Advertising
- distributing flyers in the area where you work
- constant discounts and promotions to attract new customers
- placement of banners.
How much capital do you need to start?
In fact, the initial investment will be different in each individual case. Everything will depend on the categories in which you will work, how large the assortment will be stored in the warehouse and other things. We indicate only a list of basic costs for opening a store of a thousand little things.
- Room rental - $200 - $250
- Taxes - $150
- Salary to the seller - $ 200
- Initial Purchase of Goods – $8,000 – $12,000
- Purchase of equipment - $800 - $1000
- Advertising — $250 (+ advertising on the Internet).
How much can you earn?
In order to make good money in the business of selling thousands of small items for the home, you will need to constantly increase sales. But the level of margins on most products pleases.
So the average markup on goods in this business is from 45% to 120%.
Based on this, you can navigate by the volume of sales you need, and determine whether you can pull this trading format or not.
Conclusions. Opening a 1000 little things store is a very specific business that is not suitable for everyone. A huge amount of goods in the assortment complicates the introduction of accounting and the formation of an order for goods from suppliers, and a small check makes it necessary to constantly increase sales in order to reach a good level of earnings. If you are satisfied with this format, then you can safely start, there are always buyers for such a product.
Any thoughts about this business idea? We are waiting for your feedback.
Anna Sudak
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Business ideas
Ways to make good money in the countryside
Growing oyster mushrooms can bring in about $6,000 a year. Read about this and other types of business in the village.
Article navigation
- Is it possible to earn money in the village
- What to do in the countryside to earn money
- Earnings in the village in winter
- Other ways to earn money in the village
- Farmers experience
In this article we will consider the possible types of earnings in the village. Ready? Then let's go!
First, let's go through the ways of making money on the Internet. For convenience, they are summarized in a table:
| Website | Description | Average beginner earnings in 8 hours |
| Remote work at Tinkoff | Official work in a well-known Russian bank. All work is done online or over the phone. Career growth is possible. | 1500–3000 rubles |
| workle | Official job on the Internet - sales manager. You will become a representative of more than 140 well-known Russian and international companies. | 2000–4000 rubles |
| Exchange Advego | One of the most popular sites for making money among beginners. You can get tasks of any complexity - from the simplest (likes, reposts, site visits, reviews) to those requiring certain skills (design, copywriting). | 200–800 rubles |
| Exchange Fl.ru | A well-known exchange of professional freelancers in Russia and the CIS. Suitable for advanced users. Here you can find jobs in IT, marketing, web design, SMM. | - |
| eTXT Exchange | Platform for buying and selling content. Both beginners and experienced users work here. Tasks - copywriting, rewriting, translations, photo processing, video transcription, writing reviews, etc. | 300–1000 rubles |
| Exchange Kwork | Freelance service shop. Any user can put up for sale his service: writing texts or poems, voice acting for videos, developing logos, design, etc. At the same time, the amount of remuneration is indicated by the freelancer himself. | 500–1000 rubles |
| Exchange Work-Zilla | An excellent exchange for beginners and experienced freelancers. There is interesting tasks any levels of complexity: texts, work on websites, design, posting ads on online boards and hundreds of other types of work. | 900–2000 rubles |
| Admitad | The best of all Russian CPA networks. Allows you to earn on the promotion of partner products. You can read more about this type of income. | 450–5000 rubles |
| Vktarget | Earnings on likes, reposts, subscriptions using social networks facebook, Instagram, Youtube, Twitter. |
150–350 rubles |
| Paid Survey | Easy money by filling out surveys. Payment for the completed survey - from 50 to 200 rubles. | 500–2000 rubles |
| Expert opinion | Another well-known international questionnaire. Payment for the completed survey - from 20 to 200 rubles. | 200–2000 rubles |
| Questionnaire | Earnings on filling out simple questionnaires. The average income from one questionnaire is 50 rubles. | 500–1000 rubles |
| Qcomment | The platform provides an opportunity to earn money by writing comments and reviews. Special skills are not required. | 100–400 rubles |
| Forumoc | Simple earnings with the help of social networks and forums. Tasks: comments, posting, reviews, registrations. | 500–2200 rubles |
| Telderi | On this site, everyone has the opportunity to purchase a ready-made site that brings passive income. The most famous domain selling platform in the CIS. | - |
| netology | The most famous online university of Internet professions. They provide an opportunity to get a specialty for working on the Internet for a fee or free of charge. | - |
Is it possible to earn money in the village
“You won’t earn a million by living in the countryside” - this is usually said by those who simply do not know how to use the opportunities lying in front of their noses. And they are more than real. Let's figure out which ones.
Let's start with the benefits of living in the countryside.
- The freedom of action. You can do whatever you want, when you want and in what you want. There are no annoying neighbors, walls and sidelong glances.
- You are your own boss.
- Clean air and no traffic jams.
- Always fresh and tasty water. None plastic bottles and other nonsense that pollutes the environment.
- Rates are lower than in the city.
- Cheap housing without bureaucratic red tape.
- And, most importantly, business prospects.
What are the prospects, you ask? Land, cheap labor, natural goods: forests, fields, lakes. There is you, and all these wonderful things. It remains to turn on your head, adjust your ingenuity and start earning.
Now let's figure out how to make money on subsidiary farm money. Is it possible to do this without investment. And how to implement your business so that it flourishes.
We found out that it is possible to earn money on a subsidiary plot. Can it be done without investment? Hardly. At a minimum, you will spend on a house, a plot of land and utilities. Depending on which business you have chosen (we'll talk about ideas later), another expense item comes up. But, start a business in countryside from scratch it is possible, having a certain resource (finance, land, yard).
What to do in the countryside to earn money
Having land plot, people often do not know how to use it. And it's a goldmine. And in general, there are many ways to earn money in the village.
Let's see what:
- Livestock. Everything is clear here: get a cow, a goat, chickens. In general, who likes it more, and sell products "of their production." Milk, butter, cheese, eggs. And also manure, from which fertilizers are created.
Pros: You always eat fresh, without chemicals and preservatives, which is good for your health. And yes, you make money doing it. By becoming an expert in this type of activity, you can teach this to others, and also give advice on caring for animals for everyone.
Cons: needed start-up capital for the purchase of animals and food for them, for the construction of enclosures. Do not forget that animals get sick and die. Their health is an additional item of expenditure. Plus advertising, delivering products to customers, etc. - Agriculture. If you have a plot of land, grow vegetables, fruits and berries on it for yourself, and sell the surplus. Today, selling products has become much easier. You can sell goods in the nearest city on your own or take advantage of the Internet. You decide.
Pros: You eat a delicious healthy product. Experiment. Grow what you really like. The fruits on the trees grow without your help. You earn on it.
Cons: gardening and gardening is hard physical labor. If you are categorically against chemistry, get ready to fight insects and pests that devour your vegetables and fruits. Finding customers and markets is exhausting and requires money. - Beekeeping. Honey is one of the most unique and sought after products of our time. Pure honey, without chemicals, preservatives and flavorings that poison us from the inside, is worth its weight in gold. And it is willingly bought not only within the country, but also abroad. Of course, in order to start, you need to create conditions - to purchase and install hives. Buy bees. And you also need to read tons of literature in order to know how to deal with them, and what to do in general.
Pros: honey brings a lot of income.
Cons: Takes time to learn the case. Spend money on an apiary and bees, advertising, finding buyers, organizing delivery. - Cultivation of mushrooms. If you have a cellar that is empty, make a mycelium out of it and start growing mushrooms.
Pros: minimal cash investment. Grow fast. Special care conditions are not required. There is always a demand.
Cons: there are few really experienced mushroom pickers who can convey the necessary knowledge. Most of the teaching literature is slag. Short shelf life fresh, and therefore require the fastest implementation. Sometimes a laborious process. - Handicraft. If your hands have grown out of place, take up some kind of craft. For example, create knives self made. This is a popular and expensive item. Over time, a line of hunters will line up for you for goods. Or try your hand at blacksmithing. It's also a profitable business. You will not be left without clients and money. By the way, a place to work can be turned into a real male room, which will become your personal space for work, creativity and relaxation.
Pros: You can earn a lot on your own abilities, and it's nice to do it.
Cons: you need to be able to do something. - handmade. Living in the village, you can create things with your own hands and sell them via the Internet. What do you like more? Macrame, beads? Can you sew toys? Do it. Do you weave wicker baskets? Excellent! Just do what you like and the money will surely come.
Pros: income from your favorite business.
Cons: it is not always possible to find a post office in the village, so you have to spend time traveling. The cost of advertising and promotion of goods both online and in real life.
Let's look at a couple of examples. Strawberry business. This berry is loved by everyone, and you can grow it not only in summer. If you install a greenhouse, then with proper care and maximum yield, you will have about 5 thousand rubles per square meter of area. Well, if the territory is larger, respectively, more money.
If we talk about our own apiary, the numbers here are ambiguous. It all depends on the number of hives, the area and the breed of bees. Therefore, before starting a business, answer yourself the question: are you really ready to devote yourself to bees (and you need to love them), read tons of literature and learn the basics from your own mistakes (including money ones)?
So, you can make money on bees. But the income depends entirely on you. On average, one hive is 20-60 kg of honey. The cost of a kilogram of product on the market is 100-300 rubles. Of course, you can sell goods abroad. There will be more money, but also more trouble, since you first need to find a sales market. Foreigners are picky.
Now let's talk about mushrooms. growing mushrooms today is quite profitable. Especially oyster mushrooms. The cost for 1 kg of the product starts from 1.5 dollars. 100 square meters of area, on average, will give you 4 tons of goods per year, which is about 6 thousand dollars. For a start, very good.
For example, the cost of selling oyster mushrooms in Moscow is on average 100 rubles. per kilogram.
In terms of costs, entry into this business is minimal, but not free. You will need: substrate (1 kg = $ 3), bedding (straw or wood chips), compost and the mushrooms themselves for sowing. Of course, you need to take care of the place where the whole thing will grow.
It does not hurt to spend more on literature, which reveals the details of this craft. Start small, do not try to earn a lot right away, first learn how to do it well. After all, you need to be able not only to grow, but also to sell. After all, having learned, you can easily reach an income of 800-1000 dollars a month.
Of course, this is not all that you can earn on. Want to get more more ideas for business? Then watch the video, choose and act!
Earnings in the village in winter
If you think that winter in the countryside is a dead season for business, you are mistaken. Because even in winter you can get good profits.
- Build a greenhouse and grow greens in it. In winter, it is in great demand.
- Knit sweaters. Of course, if you can.
- Felted felt boots from wool. This is an interesting and profitable business.
- Open a tire shop. A business that will bring you income all year round.
- Try yourself as a fortune teller. This is especially true during the New Year and Christmas holidays.
And also you can…
- From the barn to make a carpentry workshop and produce custom-made furniture.
- Go fishing. Fish is a commodity with high demand.
- Build a bathhouse for 5-6 people on your site and charge a fee for visiting it.
- Prepare mulled wine.
- Create something with your own hands.
- Deliver orders. If you have transport, of course.
Other ways to earn money in the village
What else do they do in the village? What are the earning options?
- They cut down trees and sell firewood. This is not the most environmentally friendly way to earn money, but nevertheless it exists and is in demand.
- Take care of other people's animals. If you have your own cattle, it is well-groomed and joyful, so why not make it like that for others and get paid for it? For example, to shoe horses, to comprehend the hooves of sheep, etc.?
- Haymaking. The work is seasonal, but profitable, as hay is mainly fed to cattle.
- Lawn mowing. To do this, it is enough to have your own lawn mower.
- Caring for someone else's house, garden, orchard. If you don't have your own, why not look after someone else's?
- Handyman. Repair the faucet, nail the shelf, patch the roof. For those who have their hands in place, there will always be work.
Farmers experience
Many questions are asked on the forums about the unprofitability of business in the village. Let's see what "experienced farmers" have to say about this:
And here is a video where the case of closing a business is considered. Why did it happen? See for yourself:
About the positive. Here is what they say on the forums about profitability:
And here is one of the business ideas for making money on someone else's business brought to life:
Instead of a conclusion, it is worth noting that it is realistic to conduct business in the village, it is possible to make money on it. The main thing is to choose for yourself something that you will do with great pleasure. Because if you don't like what you do, how do you want to sell the products of your activity and what kind of profit are we talking about?
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