Business plan for a private hotel. How to open a mini-hotel: a business plan with calculations. Description of the offered products and services

13.01.2021

Business plan for a mini-hotel: analysis of the demand for an idea + 5-star classification + 4 promotion methods + detailed plan expenses and profits.

Demand for renting hotel rooms among the population has been increasing over the years. This is facilitated by the presence of a flow of interested tourists, as well as the growing popularity of business trips among employees of office companies.

Mini-hotels are in particular demand. They are ideal for middle class people. In addition, mini-hotels have an atmosphere of home comfort.

If you see yourself as the owner of such a business, your "guide" is mini-hotel business plan which must be compiled. About its main sections, as well as other important information, you will receive from our guide.

Starting capital of the business: from 1,900,000 rubles.

Payback period according to the plan: 6-7 months.

The first thing to understand before creating a mini-hotel business plan is to clarify 4 categories of hotels for yourself:

mini-hotel (no more than 50 rooms)
small hotels (about 150)
medium hotels (no more than 300)
large hotels (over 300)

The mini-hotel is the most the best option for those with a limited budget.

Analysis of the demand for ideas for the hotel business

When creating analytics for a mini-hotel business plan, there are a number of factors to consider, namely:

The location of the hotel, taking into account the characteristics of the area(the level of noise, gas pollution, as well as the presence of factories or industrial enterprises in the neighborhood).
The number of competitors. It is necessary to make a list of the closest hotels, indicating both advantages (free parking, own restaurant, laundry) and disadvantages (low level of service, overpriced).
The level of demand among residents and visitors. The target audience for a mini-hotel can be both businessmen and tourists.

In which cities do mini-hotels open most often?

Over the past decade in Russian Federation 44% of hotels were opened in Moscow. 2-3 star hotels are the most popular here (we will return to the classification by star rating in the next section). But, despite this fact, the demand for luxury hotels is also growing.

St. Petersburg is in second place with 39.5%. Petersburg relies on mini-hotels located in the city center.

In general, the demand for small hotels is increasing throughout the country. This information must be noted in the business plan of our mini-hotel, because. it emphasizes the relevance and relevance of the idea for business. This is especially important if the business plan is being created for presentation to potential investors.

What you need to know about the hotel classification system?

Hotel business objects, both in Russia and in foreign countries classified according to a rating scale, better known as the "star" system.

There are 5 main classes of hotels: from less comfortable (1 star) to hotels with high quality services (5 stars). Hotels with the highest characteristics receive 6 stars, the so-called De Luxe class.

Let's take a closer look at the conditions that determine a particular class of hotel. This information will help you with your inn (sections about necessary equipment, personnel, etc.).

1 star.

Comfort level	Minimum.
Room area	8-10 sq.m.
Equipment	Bed, chairs, wardrobe, mirror, washbasin
Food	Not provided, but breakfast is available for a fee.
Facilities	On the floor. The presence of at least 2 bathrooms per floor and one toilet for 5 rooms.
Planned cleaning	It is carried out in the mini-hotel daily, linen is changed every 7-8 days, towels are changed every 3-4 days.
Location	Far from central attractions.

2 stars.

Comfort level	Minimum.
Room area	10 sq.m.
Equipment	Bed, chairs, wardrobe, cabinets, TV, mirror.
Food	Provided. There is a restaurant or cafe on the territory of the mini-hotel.
Facilities	In the room.
Planned cleaning	Daily, change of linen - every 6 days, towels - every 3-4 days.
Location	The mini-hotel is close to the central attractions.

3 stars.

Comfort level	Moderate.
Room area	10-12 sq.m.
Equipment	Bed, chairs, wardrobe, cabinets, TV, telephone, mirror, minibar, air conditioning.
Food	Provided. There is a restaurant or cafe on site.
Facilities	In the room. There is soap, shampoo, hair dryer.
Planned cleaning	Daily, change of linen - every 3-4 days, towels - every day.
	Guarded parking, postal service, dry cleaning, conference hall.

4 stars.

Comfort level	High.
Room area	Not less than 13 sq.m.
Equipment	Bed, chairs, wardrobe, cabinets, TV, telephone, mirror, minibar, air conditioning, safe.
Food	Provided. There is a restaurant on site.
Facilities	In the room. There is a shower gel, shampoo, hair dryer.
Planned cleaning
Location
additional characteristics	Guarded parking, swimming pool, postal service, dry cleaning, conference room, sauna, gym, children's room.

5 stars.

Comfort level	High.
Room area	From single rooms, no less than 16 sq.m. in size, to several rooms.
Equipment	Bed, chairs, wardrobe, cabinets, TV, telephone, mirrors, tables, armchairs, minibar, air conditioning, safe.
Food	Provided. There are several restaurants and bars on site.
Facilities	In the room. There is a bath, bidet, jacuzzi, a large selection of cosmetics, bathrobes, slippers, hair dryer, ironing machine.
Planned cleaning	Daily, change of linen and towels - every day.
Location	In the city center or on the first line of the beach.
additional characteristics	The presence in the building of elevators, a conference room. On the territory there is a guarded parking lot, a swimming pool, shops, beauty salons, nightclubs, a gym, an entertainment complex for children. Catering services, postal delivery, dry cleaning, atelier, etc.

Business plan for a mini-hotel: we analyze step by step

Let's analyze a short version of a business plan for an imaginary mini-hotel located in the city of Moscow with 30 rooms (level - 3 stars). Let's start with general information that describes our business project.

The goals of opening a 3-star mini-hotel in Moscow:

Providing the population with services for renting hotel rooms for a certain line with high-quality service.
Getting a net profit from the hotel business in the amount of 25% of the total profit.

What services will be provided in the mini-hotel, according to the business plan?

Rooms for rent based on the number of nights spent.
Providing free parking for hotel guests.
Room service, free breakfast.
Dry cleaning services on site.
Availability of Wi-Fi.
Providing an extra bed for a fee.
Holding events, organizing sightseeing tours, selling tickets for theatrical performances and movie screenings.
Transport services in the city.
Free information help.

1) Target audience in the mini-hotel business plan

The business plan must indicate the intended target audience. The rest of the planning stages depend on this information: the choice of promotion methods, the interior, the pricing policy.

The most popular mini-hotel room rental is used by couples, tourists from neighboring countries, mid-level businessmen and employees of office companies for the period of a business trip.

The distribution of demand for rooms in mini-hotels is as follows:

Double rooms with one large bed - 54%.
Double rooms with separate beds - 27%.
Single - 15%.
Other - 4%.

2) What business promotion methods are suitable for a mini-hotel?

The primary task of running a business is to have target audience to provide goods and services. Therefore, one of the main points in drawing up a business plan for a mini-hotel is to find an interested buyer.

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The hotel business in our country has changed significantly over time. The topic itself is unusually voluminous and diverse. Starting from huge hotel complexes in resort and tourist areas and ending with roadside mini-hotels, or even hourly rooms in cities (another fairly common direction).

Let's try to give a general idea about the business, its development trends, opportunities, as well as the minimum necessary to enter it. According to our idea any hotel business is a kind of business based on rent. But rent does not mean profitability. From this we will proceed.

Features of the hotel business

A business based on rent is profitable, provided that the territory is sufficiently developed economically. Indeed, even in beautiful places without the necessary minimum of infrastructure development, rent will not make much sense. Unless, of course, this is not leasing land for large projects. But in the context of the article, this is not the case. Those. the hotel business has certain limitations and depends primarily on the development of the territory and its attractiveness.

Hotel classification

Here we will not classify hotels by the number of stars. For purposes general idea it is more convenient to carry out a different gradation.

Big hotels. In large cities, recreation areas, etc.
Mini-hotels. Small up to 20 beds hotels with minimum set services. Popular in large cities, recreation areas. They can be located next to small, thematic places, on the slopes.
Apartments converted into hotels or rented out without additional conversion.

The format of the organization of the hotel depends on the purpose, demand, competition, and the characteristics of the territory. In addition, the organization of large hotels is more costly and time-consuming in terms of various approvals. When there is a shortage own funds you will have to attract investors or a loan, in this case it is better to order ready business plan hotels.

A few words about the location and room

For the return on investment of the hotel, its location is of paramount importance.. General approaches to the location of hotels are as follows:

recreation areas (both existing and prospective);
next to sights, medical, cultural or other objects of mass visiting;
by agreement with enterprises, organizations in the agreed places;
on busy roads;
in big cities (preferably centers and other crowded places).

Since the hotel business itself is based on rent, renting a room and then renting it out does not make economic sense. Subleases are profitable in some exceptional cases. In the vast majority of cases, the room should be your own. Options for building a new building or refurbishing an existing one must be carefully calculated. There are many aspects and general recommendations to give difficult.

In most cases, huge hotel complexes make sense in areas of mass tourist visits (seashore, mountain resorts, etc.). But even in these places it makes sense to consider a network of relatively small mini-hotels instead of one huge tourist complex.

Download a ready-made hotel business plan, current for 2019, you can from our trusted partners "Biplane". Download link.

Competition and customers

In the business plan of the hotel, it will be necessary to determine the target group of customers and explore the environment for competition for this group.

In general, all clients can be divided into the following categories:

tourists;
vacationers undergoing treatment;
travel allowances;
romantic clientele.

Moreover, in each group, it is possible to conditionally distinguish an economy class, a middle segment and elite services.

Before opening a hotel, a business plan will need to be worked out in the chosen direction.

Naturally, in places of mass accumulation of tourists, the competition is much higher and here you will need to look for your place, your client. It is worth considering that in such places the hotel business has a predominantly seasonal look..

What do you need to open a hotel?

Consider what is required to open a hotel. After we decided on the main concept and location.

Documentation

Running a hotel business does not require licensing. In most cases, it is enough to organize an IP. However, if you plan to work with large enterprises, it may be more profitable for budgets to form joint-stock company. Licensing of some additional services may be required, for example, the sale of alcohol.

Premises and equipment

It all depends on the class of the hotel. Naturally, the higher the class, the better the content of the hotel should be. In economy-class hotels for pilgrims, there is enough bed space with a bedside table, while in the middle segment it has practically become standard to fill the room with various equipment: TV, refrigerator, air conditioning, etc. Again, it all depends on the concept and the target audience. It is not advisable to target a luxury hotel for guest workers.

Staff

The same applies to staff. In elite institutions, the requirements for staff are increased. However, a certain level of requirements is imposed on the staff in any kind of such institutions. Part of the hotel's success is the staff. Given the alternative, customers will prefer hotels with more accommodating and loyal staff.

Marketing

Almost any hotel requires thorough marketing. Typically, marketing is broken down into two interrelated parts: advertising and a system of various preferences to attract customers.

Modern hotel marketing is also practically unthinkable without Internet promotion, if these are not small hotels, of course. Pre-booking system, ordering services, choosing a room, etc.

The easiest way to open a mini-hotel. On the present stage They are the ones that get the most distribution. Indeed, it is much easier to resolve issues of payback, occupancy, and so on. The mini-hotel business plan is also less loaded additional services and calculations for payback and security.

Profit and payback

At the end, we give an example of a small calculation of a mini-hotel for the possibility of evaluating a business. Let's take for calculations the refurbishment of apartments on the ground floor of an apartment building with 10 rooms. The room will need about 150 square meters, these are 2-3 apartments. The cost can vary dramatically, let's take 8 million rubles. Employees: administrator - 2, maid, security guard.

Income

The cost of a room is on average 2 - 3 thousand rubles. per day. On average, taking into account incomplete occupancy, we get 300 - 500 thousand rubles per month. net profit per month: 50 - 100 thousand rubles. Payback will be 5 - 8 years. For the hotel business, this payback is acceptable.

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Hotel business: how to open a mini hotel, hotel

Today, the hotel business is quite stable and profitable. You can start earning income from the hotel business in any region of the country. He is the safest kind entrepreneurial activity. An investment in a (mini) hotel or hotel will guarantee a steady income, but only if the hotel is run by a knowledgeable person.

Creating a hotel should begin with the choice of premises. It is best to build or buy a suitable building, because renting it for a long time is far from the best best idea. (Business ideas for small town cm. ). The building on several floors is perfect for creating a small mini-hotel. A well-written hotel business plan is needed for many purposes:

Used as finished presentation for investors.
It is constantly used for internal use as the main management tool.
Needed to determine all costs, risks, "pitfalls". Approximately helps to calculate the future income of the business and its prospects.

Description of the business plan for a three-star hotel with 24 rooms

Project purpose: open a 3-star hotel with 44 beds (24 rooms)

Objective of the project: service and accommodation for a comfortable stay of guests of the city, tourists.

Demand: In Russia, the demand for hotel services is constantly growing. There are many reasons for this: the jump tourism business in Russia, increased influx of foreign tourists, opening large enterprises together with other countries, holding exhibitions and seminars throughout the Russian Federation.

Given the deterioration of the quality of the environment, hotels located in clean, untouched corners of nature, far from civilization, are becoming more popular.

Marketing Campaign: In order to ensure a sufficient number of customers, the hotel will be advertised using printed publications(newspapers, magazines), flyers with advertising information about the new hotel, the Internet. Agreements will also be signed with several travel agencies to advertise our hotel to tourists.

Hotel production plan

The area of the hotel is 1200 square meters. Includes 24 rooms for accommodation, of which:

Suite rooms - 4 pcs.
2-seater - 16 pcs.
1-seater - 4 pcs.

The hotel also has entertainment facilities:

Cafe;
Restroom;
Billiards.

The financial side of the hotel business plan

The duration of the calculation period is 2 years (the time of construction of the building) plus the time of subsequent operation.

A) The total amount of investments - 18 - 24 million rubles:

building construction - 800 thousand - 1.2 million rubles.
arrangement of the territory, construction of a parking lot - 3 million rubles.
design and pre-project work - 11.4 - 14 million rubles.
purchase and installation of equipment - 2.8 - 4.8 million rubles.

It is necessary to take into account possible unplanned expenses.

B) Current costs will consist of:

Wages and transfers to social funds.
Operating costs.
The cost of repairs, maintenance of the hotel.
Possible tax for the use of land.

Salaries of employees (manager and six to seven employees service personnel) will amount to 1.44 million rubles. in year.

Operating costs consist of payment for electricity, water and heat supply. This also includes the purchase of products and detergents, payment for communications, and so on. The cost of operation will be 800 thousand - 1 million rubles. during the accounting period of operation of the hotel.

C) Main sources of income:

Income from renting rooms - 6 - 7 million rubles,
Income from food and drinks 1.4 - 1.8 million rubles.

Additional sources of income:

Billiards - 100-200 thousand rubles.

The total annual income of the hotel (hotel) will be: 7.7 - 9.5 million rubles

The project will pay off in 5 years, profitability - 60%. Using discounting in determining the payback period, you can name a figure of 6 years.

The discount rate in a market economy depends on the percentage of the deposit on deposits, however, in practice, most often, increased values are used, taking into account the unstable economy and investment risks.

After a while, the hotel service sector can be significantly expanded by adding several innovations: