Bakery business. How to open a mini bakery: where to start to succeed. Do I need permission to open a business?

The key to the success of any small business is the presence of constant demand and repeatability of sales. These requirements are fully consistent with the production of various bakery products: citizens purchase such products daily and eat them with great pleasure. Moreover, many do not limit themselves only to bread, adding muffins, pies and other sweets to the shopping list.

Even for beginners, the advantages of a mini-bakery as a business are obvious: from personal experience It follows from entrepreneurs that the consumption of bread and other pastries today remains stably high despite the decrease in the purchasing power of the population. In addition, imported products cannot compete with the products of small enterprises due to the limited shelf life, and large domestic bakeries operate in a slightly different market segment, producing mainly budget and mass types of bread according to standard recipes.

Business features

How to open a mini bakery, where to start? First of all, an entrepreneur should think about what format of the enterprise is optimal for him.

According to the method of organizing production, they distinguish:

1. Full cycle bakeries. In this case technological process starts with the purchase of flour and ends with the sale of finished products to wholesalers or end consumers. Significant capital investments are required to equip the enterprise, however, the profit of the entrepreneur is maximum;
2. Bakeries working on semi-finished products. In this case, the financial burden on the business owner is slightly less, since you can open a mini-bakery without buying some expensive units. However, the income of the enterprise using ready-made dough also becomes more modest;
3. Franchised bakeries. It is easier for a beginner who does not have experience in this industry to use one of the franchise offers to get ready business plan of a mini-bakery and a proven technological model. Of course, part of the profits will have to be used to pay royalties;
4. Home production. With small volumes of baking, you can even make bread and muffins in your own kitchen. However, the entrepreneur will have to work underground, since it is impossible to legally open a mini-bakery at home that meets the requirements of the law.

In addition, before drawing up a business plan for a mini-bakery, you need to identify the main target audience and choose the best product range for it. In the future, this decision will make it possible to compile a list necessary equipment and develop an effective marketing strategy.

The company can operate as:

1. Universal bakery. Produces products designed for a wide target audience. The assortment includes wheat and rye bread, loaves, baguettes, pies, cookies, croissants, muffins and other bakery products;
2. Bread boutique. In large cities, a certain category of consumers will certainly be interested in expensive types of bread - grain, dietary, made according to national or exotic recipes;
3. A bakery serving catering establishments. The main buyers of the products of such an enterprise are hotels, restaurants, cafes and other establishments that offer their visitors unusual or gourmet dishes;
4. Backerei. If you are going to open a mini-bakery, the business can be organized in this popular European format, which involves the combination of production and a small cafe. Here they sell not only fresh pastries, but also coffee, tea, drinks, and also provide tables for eating these products;
5. Specialized bakery. Some entrepreneurs focus their efforts exclusively on the production of one type of product - for example, national bread, cakes, lavash, products for diabetics;
6. Traditional bakery. You can open a mini-bakery from scratch using the old traditions of baking bread in a wood-burning oven. Such a product is very expensive and is extremely in demand among supporters. healthy lifestyle life.

Advantages and disadvantages of business

Being interested in the possibility of earning money in the production of bakery products, entrepreneurs first of all pay attention to the presence of constant demand: many customers buy fresh products daily. Besides:

• You can independently choose the preferred format of the enterprise and develop unique recipes;
• A beginner will not have to create his own model, since there are a sufficient number of examples of mini-bakery business plans from scratch on the Internet;
• Bread is one of the most important essentials;
• Due to the small size of the bakery, the entrepreneur can fully control the production and marketing of products;
• Production is flexible and mobile - the line is easy to expand or reconfigure in accordance with changing demand;
• A mini-bakery occupies a separate market niche, without competing directly with large bakeries;
• An entrepreneur can count on financial assistance so it's quite real.

Unfortunately, many newcomers in the process of deciding to build a bakery are limited to studying the merits, although this business is also characterized by some disadvantages, sometimes quite significant:

• The enterprise reaches its planned capacity only after a few months, while obligations for rent, wages, utility and tax payments arise from the first days of work;
• The bakery must operate seven days a week, sometimes even on the night shift;
• Bread consumption is subject to seasonal fluctuations;
• The shelf life of products is limited to several days;
• The industry attracts the attention of regulatory authorities, and therefore the entrepreneur must collect a lot of documents to open a mini-bakery.

Range

An entrepreneur who wants to open a mini-bakery from scratch, step by step instructions propose to give Special attention product range. Obviously, when counting on a youth audience, unusual types of bread will be in demand, while older people will prefer classic bakery products. Using standard baking equipment, you can produce:

• Classical bread of different varieties - wheat, rye, with bran;
• Other bread products - sliced ​​loaves, garlic bread, baguettes, loaves, French bread with filling;
• Dietary products made from rye flour, a mixture of cereals, without yeast;
• Products with the addition of dried fruits, cumin, sesame and pumpkin seeds;
• Sweet pastries - pies, buns, donuts, cheesecakes, puffs and croissants;
• Confectionery - gingerbread, cookies, pastries and cakes.

Registration of a bakery

For an enterprise with one owner, an individual entrepreneur is considered the optimal form of ownership. Indeed, an individual entrepreneur can enjoy various benefits and submit reports in a simplified form. As a taxation system, you will have to indicate the simplified tax system at a rate of 15%, since apply UTII or PSN for non-catering manufacturing enterprises it is forbidden.

The organization of the production of baked goods requires obtaining standard permits and approvals, the same for all establishments working with food products: the process of their registration can be accelerated by contacting a specialized company.

What documents are needed to open a mini-bakery:

1. Permission to conduct activities from Rospotrebnadzor;
2. Conclusion of the SES on the compliance of production with hygienic requirements;
3. Conclusion of the State Fire Supervision Authority on the compliance of the workshop with the requirements fire safety;
4. Certificates of registration of SPD and registration with the Federal Tax Service;
5. Sanitary production control;
6. Agreements on disinfection, extermination of rodents and insects;
7. Sanitary passport and contract for the processing of a bread van;
8. Contracts and registers for the export of solid and organic waste;
9. Agreement on the recycling of fluorescent lamps;
10. Journal of accounting for disinfectants;
11. Contract for laundry services.

Due to the increased fire hazard of production, the entrepreneur must appoint and train employees responsible for compliance with the rules on the territory of the enterprise, as well as prepare appropriate instructions.

What documents are needed for a mini-bakery according to the requirements of the State Fire Supervision Service:

• Instructions for compliance with safety rules for the workshop;
• Instructions on compliance with safety rules for the office and utility rooms;
• Evacuation plan and telephone numbers for calling the Ministry of Emergency Situations;
• Logbooks for fire extinguishers and employee training;
• Pointers of the fire hazard category of the premises (located on the doors).

Finally, a business plan for a mini-bakery from scratch should include obtaining a declaration of conformity for products in accordance with the requirements of TR TS 021/2011. This document, which allows you to sell bakery products completely legally, is issued on the basis of the results of trial baking research in private or public certification centers.

Production room

If you are going to start baking bread, it is advisable to provide for the possibility of retail trade: working with wholesale buyers at special prices is not always cost-effective for small businesses. Therefore, the first thing you need to open a mini-bakery is a good location.

The main criteria for evaluating various options are:

1. High permeability. It is desirable to have a nearby shopping or business center, a large educational institution, market or other point of customer attraction;
2. Transport accessibility. The bakery is preferably located near public transport stops, metro stations;
3. Good condition of the building. Otherwise, it will be necessary to repair not only the workshop, but also the facade, as well as to improve the surrounding area;
4. Possibility to save. Sometimes within the framework you can get a municipal building on a preferential lease.

Can you talk about how to open a mini-bakery in a private house? This is prohibited by law, however, in some cases, for enterprises producing up to 1000 kg of products per day, it is allowed to place the workshop in annexes to residential buildings, subject to full autonomy engineering systems such.

Although many entry-level processing lines require only 25–40 m² to house, a room with at least 100 m² should be chosen. On such a space you can equip:

• Production shop;
• Warehouse for flour and other raw materials;
• Warehouse of finished products;
• Bathroom for employees;
• Locker room for staff;
• dining room;
• Administrative offices;
• Small trading room.

In order to quickly and easily issue permits for a mini-bakery, at the stage of equipping and repairing the workshop, you must carefully follow all sanitary requirements and prescriptions. So:

1. Production cannot be located in the basement or in the basement;
2. The room must be connected to utilities;
3. In the absence of hot water supply, it is necessary to provide water heating;
4. The electrical network should provide the power necessary for the operation of the equipment with a margin of 20-25%;
5. The walls and ceiling of the workshop are covered ceramic tiles or adhesive paints that allow regular wet cleaning;
6. The floor should be covered with a smooth and even waterproof material;
7. All finishing materials must have hygienic certificates;
8. Before each door leading to the workshop, it is necessary to place a special mat soaked in a disinfectant;
9. In warehouses it is necessary to provide heating and ventilation (permissible minimum temperature - 8 ° C, maximum humidity - 75%);
10. The walls and floors of warehouses must be smooth, without cracks;
11. Do not store household and disinfectants, as well as other strong-smelling substances in the same room with raw materials or finished products;
12. Production flows of raw materials and finished products must not intersect.

The negative attitude of the authorities to the question of whether it is possible to open a mini-bakery at home is to a certain extent explained by the fact that, from the point of view of the fire service, the enterprise belongs to objects at risk of fire and even explosion.

The State Supervision Authority imposes additional requirements on the premises:

1. In the workshop you need to install fire alarm and fire extinguishers;
2. It is necessary to regularly measure the insulation resistance of the electrical wiring;
3. All lighting in the workshop must be explosion-proof;
4. An additional fire exit should be arranged in the room;
5. Rooms with different fire hazard categories must be separated by fire-resistant partitions of the appropriate class;
6. Signs are put on the doors of warehouses and workshops indicating their fire hazard.

Mini bakery equipment

Beginners who are calculating how much it costs to open a mini-bakery from scratch are usually surprised by the extremely high cost of bakery equipment. However, saving on equipment leads to a deterioration in product quality, which immediately affects the overall profitability of the enterprise. As a last resort, you can buy used units in good condition. For work you will need:

Equipping a mini-bakery with a capacity of 1000 kg per day

Name	Price	Qty	Sum
Workshop equipment
Rotary oven	627000	1	627000
proofing cabinet	240000	1	240000
Dough mixer two-speed	245200	1	245200
flour sifter	25500	1	25500
Ventilation umbrella	11000	1	11000
dough sheeter	57000	1	57000
Single-section sink	4000	1	4000
Two-section sink	8000	1	8000
Chest freezer	24000	1	24000
Refrigeration cabinet	37700	1	37700
Confectionery table	19500	1	19500
Production table	5200	2	10400
Furnace trolley	12000	4	48000
Portion scales	5300	2	10600
Rack	8000	3	24000
Baking tray flat	680	34	23120
Wavy baking sheet	1700	17	28900
Bread form sectional	750	54	40500
Baking mitts	1900	2	3800
small tool	–	–	10000
Explosion-proof lamp	3700	8	29600
Fire alarm	25000	1	25000
fire extinguishers	1200	2	2400
Wooden bread tray	250	25	6250
Disinfection mat	720	4	2880
Shop floor equipment
Bread Rack	22000	2	44000
Counter	6000	2	12000
Cash machine	14000	1	14000
Lamp	1500	4	6000
Signboard	25000	1	25000
office equipment
Office table	3000	2	6000
Chair for an employee	1000	4	4000
A computer	18000	2	36000
Printer or MFP	9000	1	9000
router	2000	1	2000
Lamp	1500	3	4500
ISP communication channel	2000	1	2000
Stationery	–	–	10000
Document rack	5000	1	5000
Utility room equipment
Dining table	3000	1	3000
Chair	1000	6	6000
Electric kettle	1200	1	1200
Microwave	2500	1	2500
Lamp	1500	2	3000
Two-section wardrobe	5000	3	15000
Other equipment and equipment
Overalls	350	10	3500
bathroom	15000	1	15000
Bread truck	630000	1	630000
Total:			2423050

Obviously, opening a mini-bakery is hardly affordable. However, if you wish, you can find offers on the market that allow you to start baking bread on a more modest scale: if you refuse to equip the store and deliver products to wholesale buyers, then investments in the purchase of equipment with a minimum productivity will not exceed 400-500 thousand rubles.

Staff

So, the entrepreneur decided: "I want to open a mini-bakery." Since he can only work independently at home, he will have to look for hired employees, the number of which will depend on the capacity of the equipment. For the production and sale of bread, you need:

• Technologist. His tasks include the development of new recipes, costing, monitoring the work of the bakery, managing the actions of support staff;
• Baker. Directly engaged in the manufacture of products, controls warehouse balances and ships goods to a store or forwarder;
• Seller-cashier. Accepts products from the workshop, lays them out on showcases, sells them to retail customers and keeps records of cash transactions;
• Delivery driver. Accepts goods for delivery to shops and cafes, delivers them to points, collects payment from customers;
• Accountant. With a small number of operations, this work can be handled by an outsourced employee.

Staffing of the bakery

Job title	Salary	Qty	Sum
Production technologist	35000	2	70000
Baker	30000	4	120000
Seller-cashier	25000	2	50000
Forwarding driver	30000	2	60000
Cleaning woman	25000	1	25000
Insurance premiums	–	–	97500
Accounting service	–	–	5000
Total:			427500

Among the requirements for employees, one should mention the mandatory availability of sanitary books and regular medical examinations. In addition, it is forbidden to work with products in the presence of jewelry or other decorations.

Purchase of raw materials

The main raw material for the bakery is flour. For rich products, it is recommended to use only the highest grade, while for some types of bread, the first is also allowed. When calculating flour consumption, it should be assumed that its mass fraction in the finished product is 70%: the other part is accounted for by various additives.

When studying how to open a mini bakery from scratch step by step, you should pay attention to the question of finding suppliers. It is not advisable to work directly with flour mills: firstly, such a small volume of purchases is unlikely to be of interest to a large manufacturer, and secondly, the price of small retail lots may turn out to be unprofitable for an entrepreneur. Therefore, it is better to look for contacts among intermediaries offering flexible terms of cooperation.

A similar strategy seems to be the most effective when buying other ingredients - margarine, salt, sugar, vanillin, vegetable oil, grain additives, confectionery fillers and baking powder. The required volumes of raw materials can be determined after the approval of the assortment and the preparation of technological maps.

Sales organization

Like any other ready-made business, a mini-bakery becomes profitable only if there are constant distribution channels, which is especially true for products with such a short shelf life.

To sell bakery products, you can:

• Negotiate cooperation with retail outlets or catering establishments;
• Open a network of your own bread stalls;
• Organize the sale of products directly at the bakery.

Both the entrepreneur himself and the hired sales manager can engage in product promotion. To do this, you need to negotiate with store owners, provide them with booklets with price lists, call new points with a proposal for cooperation. As for the events aimed at popularizing the bakery among retail buyers, there are few options here:

• It is necessary to regularly distribute flyers to residents of neighboring houses;
• It is advisable to periodically arrange tastings in neighboring shopping centers;
• You can place several announcements or signs on the streets of the city;
• Also, various gift promotions and discounts will not interfere;
• Be sure to advertise the bakery's bread van.

Capital investment

How much does it cost to open a mini bakery from scratch? To calculate the amount of the initial investment, it is necessary to take into account all items of expenditure, including the first purchase of raw materials and the payment of rent for the period of repair and installation of equipment:

Financial investments

Name	Amount, rub.
IP registration	800
Getting permissions	5000
Obtaining a declaration of conformity	12000
Premises renovation	200000
bakery equipment	2423050
Rent for the first month	50000
Opening a current account	2000
Marketing expenses	25000
Administrative expenses	10000
Purchase of raw materials for a month	390680
Total:	3118530

Thus, investments in creating your own bakery seem to be quite significant: an entrepreneur who does not have an amount of two to three million rubles is better off exploring others.

It should also be noted that the production of bakery products belongs to the energy-intensive category, especially when using an electric oven. When drawing up a business plan for a mini-bakery with calculations, it is necessary to separately take into account the costs of paying for electricity in order to coordinate them with the landlord and avoid turning the amount of utility bills into an unpleasant surprise.

Daily electricity consumption in the bakery

Type of equipment	power, kWt	Cycle, hour.	Energy consumption, kWh
Rotary oven	39,0	12	468
proofing cabinet	4,5	12	54
Dough mixer two-speed	1,8	4,5	8,1
flour sifter	0,3	1,5	0,45
dough sheeter	0,4	4,5	1,8
Refrigeration equipment	0,8	24	19,2
Lighting	2,0	6	12
Office equipment	1,5	10	15
Total per day:			578,55

According to the average tariffs in force on the territory of the Russian Federation, the monthly cost of paying for electricity will be approximately 78,000 rubles. Based on these data, you can determine the current costs of a small business:

Operating expenses of the bakery

Business income

Are you wondering if it is profitable to open a mini-bakery? For an approximate assessment of the profitability of the enterprise, it is necessary to calculate the average cost for the entire product range, take into account the sales structure and take into account the productivity of the line, which in this case is 108 standard loaves of bread per hour (about 85 kg of products, or 1000 kg of products per shift).

Production cost

Product	Cost, rub.	price, rub.	Profit, rub.	Share of sales, %
Rye bread	12,6	30	17,4	20
Capital bread	13,5	40	26,5	40
Dietary bread	20,3	70	49,7	2
Sliced ​​loaf	10,3	10	29,7	25
Baguette	12,5	30	17,5	5
Cake	24,2	60	35,8	2
Bulka	14,3	40	25,7	3
Sweet pastries	19,6	50	30,4	3
Volume average:	13,02	38,8	25,78	100

The average markup is 198%. Assuming that the products will be sold without a trace, you can calculate the basic economic indicators and reliably determine whether the mini-bakery business is profitable.

And the most important factor- high-quality elite bread is more and more in demand.

Features of creating a mini-bakery

A mini-bakery is a limited company specializing in baking and selling bakery products. Although it is difficult to give an exact definition of the "mini-bakery" format in terms of production volume, since it includes production facilities that produce up to 10 tons of bread per day and by activity: it can be a small confectionery shop, a small enterprise for baking bakery products or the production of frozen products.

In any case, the relevance of this business is high - this type of product is in stable demand: everyone needs bread and always. But demand is an abstract concept. Baking even the most unique and delicious bread itself is only half the battle. The main thing is to find your buyer and present your products to him. But this type of business will not bring large incomes: according to economists, the average profitability is 10%. The profitability of my mini-bakery is slightly higher due to the factors described below.

Definition of prospects

If, in general, the prospects for the bakery industry are high, it is necessary to weigh whether they exist in the future, theoretically conceived so far, mini-bakery. That is, it is necessary to build an enterprise strategy at the initial level. Starting to engage in this type of business, a person, as a rule, rents one room where both the workshop and the point of sale are located. We will consider this provision as a basic one, and theoretically build the entire sequence of mandatory actions.

Legislative norms and acts

Do you need to start with the registration of an enterprise - an individual entrepreneur or an LLC? If the future mini-bakery is planned to have several owners, then, of course, it is necessary to open an LLC. If there is only one owner, then it is quite enough to issue an IP. Then you need to open a bank account, register in tax authority and issue registration of cash register equipment. To implement a mini-bakery, the following OKVED codes are enough:

• 15.81 - "Production of bread and flour products of non-durable storage";
• 15.82 - "Production of dry bakery products and flour confectionery products with long shelf life";
• 52.62 - "Retail in tents and markets";
• 52.63 - "Other retail sale outside stores".

But if even a small area with tables is supposed, then you need to add:

• 55.30 - "Activity of restaurants and cafes".

But in general, counting on a certain development of the business, it is worth considering the inclusion of additional OKVED codes, which will reflect the possibility of activities in the planned directions. In any case, the main activity of the enterprise should be production.

The taxation system is easier and more productive to choose the simplified tax system. Moreover, in the "income" column, that is, 6% of deductions from them, because if at the beginning of the mini-bakery's operation the expenses are at least somewhat comparable with income, then subsequently the calculations in the "income minus expenses" column will become unprofitable. This is quite possible, since it is unlikely that at first the staff of one mini-bakery will exceed 100 people, and the income will be more than 45 million per year.

Required permits, agreements, certificates and licenses

These documents are necessary for any enterprise trading or producing food products. There are a lot of them, but they must be drawn up in accordance with the standards and in order to avoid problems with various structures:

1. Permission from city authorities to exercise of this type business in their territory;
2. Draw up a project of the premises and coordinate it with the Sanitary and Epidemiological Service. In the same place they receive without fail a "Sanitary and epidemiological conclusion for production";
3. Next, you should conduct trial baking and learn the "Sanitary and epidemiological conclusion for products";
4. The next step is to obtain a certificate of conformity from the Federal Agency for Technical Regulation and Metrology;
5. Permission from the fire inspectorate;
6. Permission from the environmental inspectorate.

• contracts for preventive measures (disinfection, deratization, disinsection);
• contracts for the export and disposal of solid waste;
• regulatory documents for a mini-bakery;
• contract for laundry services for washing workers' overalls.

You may also need other documents and forms - it all depends directly on the regulations of the local authorities and business conditions in the region.

Making all required documents may take a couple of months, but the process can be accelerated by contacting a specialized company. Although I had to pay for this, this amount turned out to be significantly less than the costs of downtime (equipment downtime, employee salaries, rent of premises, etc.).

Premises and location

The choice of premises should be based on two components: the first is the requirements of the SES, the second is the optimal location of the point for the sale of goods (near large transport and shopping centers). The requirements of the SES are quite objective:

• the room should not be a basement;
• the presence of household and utility rooms (warehouses, toilet, shower room, wardrobe);
• the ceiling must be whitewashed;
• the walls are tiled up to a height of 1.75 m;
• floors - waterproof;
• ventilation of adequate power (artificial and natural) is installed;
• availability of communication systems: sewerage, hot and cold water.

If renting a separate room, its area must be at least 50 square meters in order to place necessary kit equipment. It is possible by signing an agreement joint activities, use the free space of a restaurant, shop or cafe. The most important thing is the location, which will be well passable by a large mass of potential buyers.

By concluding an agreement with a cafe that has been operating at this place for 5 years and is located at the crossroads through which walking people go to shops and business, from work and to work, you can initially ensure the influx of new mini-bakery customers.

Bakery Equipment

A mini-bakery requires 2 types of equipment: for the production of products and trade. Production equipment You can buy a full cycle and incomplete. For a complete one you will need:

• dough mixing machine;
• bake;
• proofing cabinet;
• table for cutting dough;
• baking trolley;
• flour sifter;
• dough sheeter.

Prices for equipment are fairly standard for most manufacturers. But you can find used ones, respectively, their cost will be lower. If the equipment is rented, then it is worth initially agreeing on its subsequent purchase. All manufacturers of bakery equipment provide training for customer personnel to work with their equipment.

When organizing the production of an incomplete cycle, kneading the dough is excluded. At the same time, costs are reduced significantly, since the mini-bakery directly only bakes and sells products. In this case, you only need an oven, freezer and showcase.

Commercial equipment of a mini-bakery includes:

• cash machine;
• safe;
• showcase;
• cabinets for finished products.

In addition to business equipment, you need to purchase furniture and household items. For example, by renting a room in a cafe, you can conclude an agreement with them for the use of their equipment, which will also reduce start-up costs.

Staff

In the production of bakery products, the following staff is required:

• technologist;
• baker;
• seller-cashier;
• cleaning woman;
• accountant.

Each employee must have a medical book and, despite the fact that manufacturing companies provide staff training, have an appropriate diploma, as well as work experience. The qualification of mini-bakery workers is the quality of the product, and, consequently, the level of demand for it.

If a mini-bakery produces up to half a ton of products per day, you can get by with a baker-technologist and a sales assistant-cashier. If the volumes exceed 2 tons per day, then you will need: a technologist, 3 bakers and a cashier.

Raw material

The main raw material for production is, of course, flour. It is better if it is of the highest grade, but if there are quality additives, you can use the first grade. Wholesalers can find flour for an average of 10 rubles per kilogram. It is not worth going to the enterprises of the flour-grinding industry - he is unlikely to be interested in the volume of purchases of a separate mini-bakery. In addition to flour, you will need: pressed yeast, egg powder or eggs, vegetable oil, salt, sugar. If we talk about confectionery, pies, belyashi, chebureks, samsa, then the variety and consumption of raw materials will depend on the recipes developed by the production technologist.

You need to look for suppliers who are able to offer the most optimal prices for raw materials, as well as looking for long-term contracts. Such suppliers are interested in the duration of work, which means they will offer quality goods on favorable terms.

Conceptual-assortment aspect

In today's market there is a huge selection of bakery products and it is hardly possible to surprise a modern buyer with something. The opening mini-bakery should have some special, its own specialization. These can be products with a reduced calorie content, with bioadditives, with a special sourdough, with whole grain additives or national types of bread. It is better to bake in small batches, constantly calculating the demand for a particular type of product. You really need to find your niche in the market.

For example, in the area where your mini-bakery may be located, a large number of people who came from the Caucasus and Asia. They are used to national species of bread. Russians also love to pamper themselves with these southern products. If you bet on chureki, lavash, samsa, khachapuri and other dishes of national cuisines, you will definitely not go wrong. By adding sweet pastries for tea to this assortment, we have secured a niche for ourselves, despite the fact that there may be other competitor bakeries in your area.

Business strategies in relation to the work of commercial enterprises

Nowadays, there is hardly a place if it is not a distant village where there are no trade enterprises, and they present various (certainly in demand) varieties of bakery products. The activities of a mini-bakery should take into account not only their assortment, but also their operating time, as well as the opening of new and closing old stores, the presence or absence of competitors (the same mini-bakeries), repairs, as well as the price range of similar products. A small enterprise may well, focusing on these factors, increase its income.

Seasonality of business strategy

Fresh bread bought in a favorite mini-bakery is in demand all year round, with some weakening of demand (for the city) in the summer months, since at this time summer residents (and country houses have a large number of townspeople) leave for their "estates". This factor must be taken into account when reducing the number of baking and staff for the summer.

For example, you have two female summer residents working in your state. They can be issued on a contract basis and their work is fully consistent with seasonality. In the summer they go to their beds and trees, also reducing the purchase of raw materials and the amount of baked products. Sweets for tea are almost not in demand, but the sale of ice cream provides an adequate income.

Features of advertising for a mini-bakery

Advertising is the engine of trade in any goods, including bakery products. The mini-bakery serves nearby homes, and therefore advertising must be appropriate. This is the distribution of leaflets in the nearby area, posting ads at the entrances, advertising on the sidewalk and - the most important of all advertisements - word of mouth.

• Product Description
• Room selection
• Recruitment
• Bakery marketing plan
• Business risks
• Financial plan

Business plan for opening a bakery for the production of bread and bakery products with a production volume of 400 kg of finished products per shift.

How much money do you need to open a bakery

according to the preliminary plan, to open a bakery in a rented premises, you will need to invest about 970,000 rubles:

• Cosmetic repairs of the premises - 150,000 rubles.
• Acquisition and delivery of a turnkey bakery - 350,000 rubles.
• Purchase of raw materials and materials - 70,000 rubles.
• Approvals and permits, obtaining declarations of conformity for products - 150,000 rubles.
• Business registration and other organizational expenses - 50,000 rubles.
• Reserve fund - 200,000 rubles.

Step by step plan to open a bakery

At the start of the bakery business, the plan provides for the following actions:

1. Spend marketing research intracity market of bread and bakery products;
2. Find sources of project financing;
3. Search suitable premises for the bakery;
4. Work out preliminary sales channels for products;
5. Register business activity;
6. Conclude a lease agreement for the premises;
7. Make appropriate repairs;
8. Purchase the main and auxiliary equipment;
9. Hire staff;
10. Work out the recipe for bread and bakery products;
11. Launch an enterprise.

Product Description

Our bakery plans to produce the following types of products:

• Shaped bread (0.5 kg) - 150 pcs.
• Sliced ​​loaf (0.3 kg) - 180 pcs.
• Bagels (0.3 kg) - 100 pcs.
• Pies with filling (0.2 kg) - 1200 pcs.

The production volume will be 400 kg per shift (8 hours). The main part of the products will be baked during the night shift in order to ship hot bread to retail outlets by morning. The bakery will work seven days a week in shifts (2/2). The average selling price for bread and bakery products will be 44 rubles per kilogram. Thus, the daily turnover will be 17,600 rubles, and the monthly turnover will be 528,000 rubles. For all types of manufactured products, a declaration of conformity will be received, indicating that the product is prepared in accordance with all norms and rules, does not contain GMOs and other prohibited additives. Without this document, it will not be possible to sell products to stores.

Download bakery business plan with our partners, with a guarantee of quality.

Room selection

For organizing a business, it is planned to rent a room with an area of ​​115 square meters. Lease payments will amount to 60 thousand rubles per month. The high rental price is due to the good condition of the premises. All conditions for the production of food products are created here, and the layout and composition of the equipment correspond to SES requirements and fire safety. There is hot and cold water supply, ventilation and sewerage system, walls and ceiling are painted with non-toxic paint and partially tiled. The dimensions of the room allow it to be divided into a production workshop, a warehouse for finished products and a warehouse for raw materials (flour), a staff room, a toilet with a bath and a utility room.

What equipment to choose for a bakery

For baking bread and bakery products, the business plan provides for the purchase of a set of equipment with a capacity of 50 kg of finished products per hour. It is planned to spend about 350 thousand rubles for these purposes. The kit will include:

• Baking oven HPE-500 (40 thousand rubles)
• Proofer ShRE 2.1 (22 thousand rubles)
• Flour sifter PVG-600M (24 thousand rubles)
• Dough mixer MTM-65MNA 1.5 (63 thousand rubles)
• Ventilation umbrella ZVP 10*8 (9 thousand rubles)
• Single-section washing bath (3.5 thousand rubles)
• Confectionery table SP-311/2008 (17 thousand rubles)
• Wall table SPP 15/6 ots - 2 pcs. (9 thousand rubles)
• Scales CAS SW-1-20 (4 thousand rubles)
• Rack SK 1200/400 - 2 pcs. (17 thousand rubles)
• Trolley for HPE TS-R-16 - 2 pcs. (45 thousand rubles)
• Hearth sheet for HPE - 12 pcs. (7 thousand rubles)
• Bread form 3L10 - 72 pcs. (41 thousand rubles)

This equipment is placed on an area of ​​30 square meters. m. and is intended for baking wheat bread, rye-wheat hearth and tin bread, bakery products from yeast dough. This equipment will allow you to perform all the necessary operations for the preparation of raw materials and direct baking products:

• Sifting and loosening flour;
• dough kneading;
• Cutting and shaping dough pieces;
• Proofing of blanks in a proofing cabinet;
• Baking bread and bakery products in the oven.

Recruitment

As a bakery staff, it is planned to employ an experienced technologist, bakers (5 people), drivers (2 people), a handyman (1 person), a sales representative (2 people) and a cleaner. The accountant will be employed on a part-time basis (under an outsourcing agreement). The wage fund will amount to 135 thousand rubles per month.

Which taxation system to choose for a bakery

The organizational form of the enterprise will be the usual individual entrepreneurship registered with the local tax service. As a taxation system, it is planned to use the simplified taxation system (“simplified”). This is one of the most profitable taxation systems for a bakery. The tax will be 15% of the organization's profit.

Bakery marketing plan

Sales of products are planned to be carried out in trade enterprises and points Catering our city. There are about 300 such organizations in the city. More precisely, wholesale buyers will be:

• Specialized trade kiosks and pavilions selling bread, pastries and confectionery products;
• Intracity retail chains(grocery stores);
• Cafes and restaurants;
• Municipal institutions (hospitals, schools, kindergartens).

A sales representative will be hired to conclude contracts with potential buyers. In the future, with the development of production, it is planned to open our own retail outlets for the sale of freshly baked bread and bakery products.

Business risks

The risks of doing such a business are as follows:

• Increasing competition in the market
• Lack of government support for the industry
• Growth of requirements for production, complication of state price regulation (maximum trade margin)

Financial plan

Let's move on to the calculation of the main business performance indicators. Business monthly expenses

Total - 408,000 rubles.

How much can you earn by opening a bakery

According to the business plan, net profit per month will be 102,000 rubles. The profitability of the bakery is 25%. Such indicators can be achieved only if 100% of the sale of all manufactured products. In practice, the situation may be different (returns, deferred payments, etc. are possible), so the final profit can be safely reduced by 25 - 30%. But even with this calculation, you can count on a return on investment already in the 13th - 15th month of the operation of the enterprise.

Recommended download bakery business plan for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

What OKVED to indicate when registering a bakery

When registering a business for the production and sale of bread and bakery products in All-Russian classifier economic activity the code 15.81, 15.82, 52.24, 55.30 is provided - depending on the intended range of products and methods of implementation. In addition, you should select codes such as 52.24 - Retail sale of bakery products; 51.36.3 - Wholesale bread and bakery products.

What documents are needed to open a bakery

To get started, you need to register as individual entrepreneur, choose the form of taxation and provide Rospotrebnadzor with a certificate of commencement of activity with a certificate of registration. As legal form you can use an LLC, but an individual entrepreneur will be cheaper and easier when registering and listing the necessary documents. In addition, it is necessary to conclude agreements on disinfection, disposal of industrial waste, develop a production control program, documents confirming the maintenance of ventilation systems, medical examination of personnel with the issuance of sanitary books.

Professional business plans on the topic:

• Bakery business plan (22 sheets) - DOWNLOAD ⬇
• Confectionery business plan (16 sheets) - DOWNLOAD ⬇
• Business plan for a dumpling shop (14 sheets) - DOWNLOAD ⬇

Do I need permits to open a bakery?

The following permits are required for the production and sale of bakery products:

1. Permission from Rospotrebnadzor.
2. Sanitary and epidemiological conclusion for all products.
3. Approval of the declaration of conformity of products to the requirements of TR CU 021/2011.
4. Development of specifications or acquisition of rights specifications other manufacturers.
5. Production control program.
6. Permission from the State Supervisor.

Technology of production of bakery products

The process of making bread and bakery products primarily depends on the choice of recipe. Depending on this, the necessary equipment is selected - an oven and a dough mixer. The production stage can be conditionally divided into three steps:

1. Test batch.
2. Product molding.
3. Baking process.

Depending on the capacity of your production, kneading can be either manual or automatic. After kneading, the dough must “ripen”, for this special containers are used. After the dough has matured, it is sent to the molding shop, where dough is selected from the entire mass by weight for each product and placed in baking molds. The last stage is the baking itself in ovens at a temperature of 240-280 degrees for 25 minutes, depending on the product.

The most popular confectionery purchased by Russians for tea is biscuits.

Most consumers in our country buy it regularly, both spontaneously, grabbing it on the way to the checkout, and planning a purchase in advance, before going to the supermarket.

Biscuit production various kinds has more than 900 tons per year in our country, and the demand in the market not only remains at a high level, but also grows steadily - by 8-10% annually. Of course, there is considerable competition here, because the business is profitable.

And at the same time, both large confectionery factories and small producers coexist, which in this specific segment can successfully compete for the tastes and loyalty of consumers. Today, the confectionery niche is almost completely filled, but there is still room for new players, whose products, with a competent approach and high quality, can take their corner on the shelf. grocery store, and then a place on the table of the end consumer. About how to organize own production cookies that can win back a share on the confectionery counter, we will try to tell in this article.

The main steps for organizing a mini-workshop for making cookies

Unlike a number of other products, where it is not easy for small companies to compete with market giants, in the confectionery business, in particular in the manufacture of cookies, success can quickly come to small-scale production. The most important thing here is the quality, taste, assortment and the presence of the very zest that will attract the attention of the consumer to the product.

Therefore, feel free to count on the fact that your own mini-biscuit production workshop can easily turn into a successful, profitable and profitable business. However, despite such bright prospects, you will have to work hard to be able to express yourself with better side. To do this, you first need to draw up a business plan, which will reflect and carefully consider the following points:

• type and range of products;
• cookie production technology, stages;
• equipment (what, in what quantity);
• premises for the organization of the workshop;
• sales of production products (channels);
• calculation of costs and expected profit.

All these questions are essential, and it is their the right decision affects the final result - the quality of the finished cookies, the availability of demand and, as a result, profit.

We define the assortment of our workshop

There are many types of cookies. Depending on the technology, as well as the composition (sugar and fat content), dough of various properties can be obtained. Butter cookies are especially popular, from which a variety of cookies are made: shortbread-removable, which is sweeter and fatter, and shortbread-jigging - less fat and plastic.

As a result, you will have a very wide assortment (sugar, protracted, crackers and biscuits, etc.), which can be even more varied in shape, size, finish, various fillings and additives. You can determine which type of product to offer to consumers by interviewing the buyers themselves and analyzing the market and competitors in your region.

See what others are doing and do something new. Or old, but in a new interpretation - with unexpected fillings, combinations, other forms and original presentation. If the consumer notices and appreciates your cookie, then you have a trump card.

Technology and production stages

Regardless of what type of cookie you make and what its recipe is, all the main steps are almost the same. How is the production of cookies? The steps in this process can be divided into the following:

• preparation of raw materials;
• kneading and shaping the dough;
• baking and cooling;
• package.

As a rule, the following ingredients are used to prepare the dough: premium flour, sugar, fats, egg powder, melange, baking powder, flavorings and various additives. Depending on the type of product, nuts, dried fruits, poppy and sesame seeds, jams, condensed milk, etc. can be used. You will determine the need for certain components together with the technologist, having developed an assortment and choosing a recipe for each type of cookie.

Cookie making steps

The cooking process looks like this:

• all ingredients are weighed and put into the kneading machine in a certain sequence (kneading is carried out for 15 minutes);
• then egg powder / melange is added, as well as water and, if necessary, condensed milk (stirring continues for about 10 minutes);
• at the very end, syrup, sifted flour, starch are added (knead for another 5 minutes);
• the resulting dough is divided into parts, which are rolled into layers - individual portions are cut out of them using special forms or rotational molding machines;
• cookies are baked in ovens and cooled;
• if necessary, glaze, interlayer is applied, various drawings and other decorations are made;
• cookies are packaged (in portions or in batches, in carton boxes, packages, etc.).

In general, this is how the production of cookies takes place - the whole process from start to finish. There is nothing complicated in it, and you can master the technology within a few days if you have a good technologist. The specifics of each stage may vary depending on whether it is carried out manually or using special equipment. We will talk about it further.

Equipment needed to organize a mini-workshop

As mentioned above, some steps in the manufacture of cookies (for example, molding) can be carried out manually. This largely determines which equipment for the production of cookies is mandatory to purchase, and which one can be dispensed with. For a mini-workshop, it is permissible to include "manual stages" in the process, because the volumes here are not as large as in large factories. However, each workshop should have the following items:

• flour sifter;
• kneader/mixer;
• dough machine;
• rotary/convection oven;
• refrigeration equipment;
• packaging machines.

In addition, a glazing line and other additional devices may be needed. If possible, it is better to use not Russian, but European equipment for cookies. So, for example, Italian molding machines are of higher quality and wider functionality, which will expand the range of products and improve it. appearance. Choosing the right oven is also important.

Search for premises for a mini-workshop

It is also important where your cookie production will be located. The choice of a suitable room should be given no less attention than the purchase of equipment. Since cookies are food products, then the various nuances of its manufacture (how, on what, where, under what conditions) are regulated by Rospotrebnadzor. A number of mandatory requirements are imposed on the production workshop:

• the area should be sufficient to accommodate the entire set of equipment on it, as well as the organization of storage and amenity premises (rooms for staff, director's and accountant's office, shower room and bathroom);
• repairs must comply with the requirements of sanitary rules (details about them can be found in the sanitary and epidemiological supervision);
• fire safety standards must be observed in the room;
• within the territory of confectionery shop all communications (sewerage, water supply, electricity) must be carried out.

For a workshop starting its activity, it is possible to rent production areas on the territory of a catering enterprise, if there are free ones. In addition, the landlord may have some of the equipment you need. This will help reduce costs at the very beginning, and with a favorable development of affairs, move to an independent premises.

Sales channels for mini-workshop products

As already mentioned, the demand in this segment of the confectionery market is quite high, despite the large number of small and large manufacturers. Therefore, you can safely claim a share in it. It is better to sell the products of your workshop through several channels, which include:

• wholesalers selling products to retailers;
• grocery chains - regional and federal;
• HoReCa sphere (supply to cafes and restaurants).

For each of these channels, there can be either a separate assortment of products, or the same one (but in different volumes and packaging).

Financial plan for opening a mini-shop for making cookies

The initial investment in organizing your own mini-workshop is mainly related to the purchase of equipment. Good equipment, especially foreign-made, is not cheap. However, once you invest a significant amount in a quality molding machine, oven and other devices, you will be able to use their power for a long time and reap the result of the work. On average, equipment for a mini-workshop will cost from 500-600 thousand rubles. In addition, the main items of expenditure should include:

• rent (depending on the area) - up to 150 thousand rubles;
• remuneration of personnel (7-10 people) - up to 150-200 thousand rubles;
• transport, utility and other expenses - up to 100 thousand rubles;
• purchase of raw materials - depending on production volumes.

Naturally, the greater the production, the greater the costs, but the revenue is greater. In this case, we are talking about a small workshop that can produce up to 15 tons of cookies per month on average. The wholesale price of one ton of products is about 40 thousand rubles, which means that the monthly revenue will reach about 600 thousand rubles. And the net profit will be about 150 thousand minus all expenses.

When will it pay off?

The profitability of biscuit production with a favorable outcome is approximately 20-25%. And the initial investment will pay off in less than a year (7-10 months). If the investments are higher, then the payback period can increase up to two years, since the cost of equipment for large-scale production reaches several million rubles, which will be transferred to finished products much longer.

Summarizing

Thus, a mini-workshop for a novice biscuit maker with minimal experience is the most preferable. small production- more flexible, cost-effective and much easier to control to maintain high product quality.

A mini-bakery is a small-scale enterprise specializing in the production and subsequent sale of baked goods. Quite often, bakeries are a private enterprise, both independent and part of a business, such as a hypermarket. In some cities, there are even entire chains of bakeries that sell their own product even from mobile outlets. True, as practice shows, start-ups and newcomers to entrepreneurship are seduced by financial gain, forgetting that this “game” is one of the toughest.

What is this business plan for?

Trite, but the saying: “measure 7 times, cut 1” is just perfect here. This principle also applies to bakeries.

What do you think, if the idea of ​​​​opening a bakery is glimmering in your head, then what will be more important for you: a tidy sum of money, the cheapest rent for the premises, or a professional team that is always ready to complete tasks? I would like to upset you - the answer will be: "all at once." In our case, we have to talk about a fairly common in modern business concept of a business plan.

A well-written business plan is not only the key to investing, but also the key to the successful development of your entire enterprise.

In general, a business plan should be understood as a document that takes into account all aspects of the benefits and problems, possible ways their decisions. Moreover, in addition to the verbal picture, numerical indicators sufficient in terms of volume characterizing the costs and benefits of a particular process, procedure, investment are implied.

A business plan is a kind of look into the future today. That is why planning is a categorically important process that lays the foundation for a “bright future”. In addition, writing it is the first step, the first step in starting any project designed for success.

Market analysis, competitiveness assessment

It is worth noting that the business plan involves taking into account most of the features associated with the business at the moment and in the future. Considering that a bakery is a very interesting and exciting project, it must be taken into account that one cannot do without competition in the business plan for the production of bread and bakery products.

Naturally, competition forces business participants to grow and develop, leads to the creation of new interesting products, and reduces the cost of the product. Therefore, it is in the hands of both the producer and the consumer.

Active growth in the number of mini-bakeries on this moment not yet. Yes, from time to time, next family impromptu appear somewhere, but to a greater extent they are designed for good luck or built on the personal interest of the owners. Metaphorically speaking, pseudo-French bakeries are growing by leaps and bounds. Most of them are not able to hold out on the open market for several months.

Despite this, the market for quality and successful bakery cafes is still on the rise. If we take into account the statistics, then France has one bakery for every 5,000 inhabitants. Of course, there is no need to talk about such demand in the domestic market at the moment.

How to open a bakery from scratch (selection of the registration form, what documents are needed to open a mini-bakery)

Before you open a mini-bakery from scratch, you need to go through some bureaucratic procedures.

It is well known that in order to carry out activities, an official company registration. In this case, there are two options for the development of events: either. If an entrepreneur is a smart person, and his thoughts are focused on obtaining his own benefit, then he will register his activity as an individual entrepreneur. In this case, there will be less hassle with paperwork, and the registration process will be easier and cheaper.

An LLC must be registered if you plan to conduct a joint business. This option is more reliable and justified.

Provision of services to the population: .

Bakery marketing options

Sales organization will require:

• conclusion of a supply agreement with several points of sale with the possibility of the fastest possible delivery;
• contracts with wholesalers. This will limit you from the need to organize a sales market, as well as bring economic benefits (there will be no need to maintain a vehicle, a driver and a car mechanic);
• outbound trade. In this case, mobile outlets(vans). This option is the most troublesome, since for its implementation, in addition to buying a van, you need to obtain a special permit to trade.

Mini-bakery promotion

To promote a business, you need to invest a certain amount of Money in unwinding. In this case, it is impossible not to note the merit in this matter promotional activities.

Although the initial promotion will cost a pretty penny, thanks to a well-thought-out mini-bakery business plan with calculations, all costs can be distributed evenly, which will reduce the financial burden and start making a profit as quickly as possible.

Is it profitable to open a bakery (how much does it cost, what are the profitability and payback)?

You can not ignore the most important component of any business plan - its financial part.

So how much does it cost to open a bakery from scratch?

Expenditure part will include the following items:

• registration of an enterprise and purchase of the necessary equipment - 600,000–1,200,000 rubles;
• funds that are needed to repair the premises - 80,000–100,000 rubles;
• furniture costs - 50,000 rubles;
• rent for premises - 850,000–900,000 rubles per year;
• payment for energy and utility bills - 150,000–200,000 per month;
• staff salary - 1,500,000 rubles per year.

A mini-bakery produces from 0.5 to 1 ton of bakery products per day.

Profitability mini-bakery depends on the amount of baked bread and the price for it in different regions of the country. On average, the profitability of a bakery is 25–50%.

Payback period- 2-3 years.

Summing up, we can say that the correct development of a business plan for opening a bakery, taking into account a well-thought-out marketing system and focusing on the interests of the client, will quickly recoup the investment. In this case, the success of a businessman will be the thoughtfulness of his actions based on strict adherence to the business plan, taking into account timely adjustments.