The modern shopper needs to be constantly surprised, whether you're inviting them to a clothing store, handbags, fashion accessories, or a bookstore. If a few decades ago the presence of a glass showcase with mannequins was already something special, today such decoration is considered boring and uninteresting.
Decorative design of shop windows is an obligatory component of communication with the buyer. Each season, the arrival of new collections on sale and the beginning of the sale of old ones should be illuminated, attract attention, including emphasized by a beautiful decor located behind a glass showcase.
Window dressing is not to be underestimated. In fact, there is a whole science - window dressing, which studies the subtleties and secrets of the creative process, aimed at creating an attractive picture behind glass. It is difficult to disagree with the fact that brightly and correctly decorated shop windows are the best advertisement.
With the help of showcase decor, you can solve the following tasks:
- draw attention to the point of sale;
- tell customers about promotions and discounts;
- visually demonstrate the assortment in the original form;
- present a new collection of goods;
- decorate the store for some holiday or important event;
- make the visual presentation of the outlet unique and stylish.
If you want to succeed in business, then your store must be decorated better and more interesting than competitors' points of sale.
Window dressing with fresh flowers: emphasize the uniqueness of the store
Everyone knows that fresh flowers bring a special atmosphere to the interior, fill it with comfort, aroma and make the room unique. Even a small composition on the table of an ordinary cafe makes the place special and attractive. Window dressing with flowers is no exception. Such outlet will become a favorite place for buyers. After all, flowers attract to themselves on an energy level, they attract attention and adequately distinguish your store from the background of others.
Window dressing with flowers is a special technique of window dressing, it has long been used by well-known world brands. This helps them to declare their uniqueness and excellence, as well as attract new ones and retain regular customers. Especially flowers attract a female audience, so boutiques with women's clothing and accessories are simply obliged to use floral arrangements in the decor from time to time.
Such material for decoration has one drawback, sooner or later it will lose its freshness and beauty. But modern techniques florists allow you to extend the life of flowers, so if you decide to make the window more beautiful and brighter for some holiday or event, then the resource of plants will be enough for a long period.
Shop window decoration can be done with flower panels, arches, large and small compositions created by professional decorators. All decor is selected for the brand concept and for a specific theme. It can be a bright, colorful Hawaiian party or elegant 30s-style New Year's decor.
Artificial flowers in window dressing
Creative flower installations installed in a shop window can be made from artificial flowers. Modern materials and exclusively manual work allow you to create plants that are not inferior in beauty and luxury to natural flowers. The main advantage of this decor is durability. Decorating shop windows with flowers made of paper or textiles will create a magical atmosphere inside the store for a long time.
For showcase decor, you can choose:
- panels or flower walls,
- gigantic flowers,
- arches and garlands,
- flower arrangements in any style,
- bouquets in vases and on stands,
- artificial trees and bushes.
Each of these elements look amazing behind glass, especially when the storefront is designed by a professional team of florists and decorators. Experts know how to combine colors correctly, in addition, they can advise which shades are best to use in order to attract buyers.
The floral decor in the window should be in moderation, it should emphasize the beauty of the displayed goods, complement the design concept, and not overload the entrance to the point of sale. In addition to flower arrangements, other accessories can be used in the decor of the store. These can be mannequins made in an original manner, figurines and figurines, furniture elements, etc.
Window dressing by Fleur Artdan floristic and decorating workshop
The workshop specialists have repeatedly created stunning installations in the shop window. We are convinced that flowers will look harmonious in any store, the main thing is to correctly combine the compositions with the existing design of the outlet. Live and artificial flowers are the best material to attract customers, with the help of such decor you can reproduce various thematic ideas of window dressing and bring absolutely any idea to life.
Fleur Artdan floristic and decor workshop provides a full range of window dressing services with flowers. Our catalog contains ready-made compositions, panels, floristic objects and collages, unusual accessories and artificial flowers self made. We can make any composition to order.
Examples of window dressing can be viewed on our website. Choose the style and ideas, and decorators and florists will create a real fairy tale in the shop window, which no buyer can pass by.
Recently I came across an interesting article in the My Modern Metropolis community. Article about creative showcases. It was written quite a long time ago (2009), but it has not lost its relevance at all. So I decided to translate it specifically for the readers of the Vitrinistika.Ru blog. Hope everyone enjoys it.
P rethinking everything that we once knew about shop windows, we note: creative windows never stop in their development. A mixture of art, fashion, design and marketing, window displays should not only grab your attention quickly, they should make you enter the store.
Helping to make a choice, showcases also play an important role in identifying a brand.
Showcases have become more and more like art installations and fantastic scenes from films. The average person can only guess about the time spent thinking, planning and setting.
However, what is it like when art comes to life and comes into our lives?
Lanvin's Windswept Fashion
What could be more simple and beautiful than this? The windows of Lanvin's in Paris are brought to life by mannequins. Beautiful dresses and beautiful poses of mannequins make you smile.
Louis Vuitton: You're Under Surveillance
How coveted are Louis Vuitton bags? Enough to have a bunch of security cameras on high alert. These creative display cases make us think that Big Brother is watching us all the time. Again...maybe if we keep Louis we'll be instant celebrities! Hey paparazzi!
Calvin Klein's Pillow Talk Cases
The Calvin Klein collection storefront on East 60th Street in New York City is dedicated to the pillows of the world's most famous couples. The installation is a specific work - "Pillow Talk Bed" - by artist Jonathan Gorwitz, which was shown on PS1 MoMA.
Don't we love Barack and Michelle's pillows?
J. Crew's Sweet Ice Cream
Does it exist better way to show off your pearls than to “drip” them on ice cream? J. Crew does an incredible job of displaying their jewelry in a super sweet display.
Maison Hermès Window Display by Tokujin Yoshioka
The Maison Hermès showcase in Tokyo was designed by Japanese designer Tokujin Yoshioka. The window uses a video of a woman blowing to highlight one of Hermes' most iconic accessories, their silk scarves.
Tiffany's Fantastic Fairy Tale
Artist Zoe Bradley uses paper to create these amazing structures for everyone from Tiffany and Louis Vuitton to Missoni and Donna Karan. It's very detailed artwork, which is the perfect backdrop for any luxury item.
Bergdorf Goodman Post-It Art
While we've seen Post-it art a million times, we can't help but appreciate these Bergdorf & Goodman showcases. Take a step back and you'll see faces famous people like "Girl with a Pearl Earring".
Galeries Lafayette Department Store in Paris by David Lynch
One of the biggest department stores in Paris, Les Galeries Lafayette, invited David Lynch to design 11 showcases he created on the theme "Cars, Abstraction and Women". This is one of them called "Woman with a dream." Lynch showed a fully functional train model that traveled non-stop along railway tracks. This is how he describes his work: “I understand these windows as a labyrinth, a museum of streets where people move through signs. The windows are a transparent door to the unknown.”
The Apifera window installation for Selfridges Store
Selfridges department store invited Matthew Plummer Fernandez to create this installation. The project uses the analogy of the store as plants, the customers as bees, and the display cases as flowers, part of a plan by those who specialize in attracting bees. Inspired by the science of attraction developed in colors, the complex fractal geometry reacts and changes its breathing rate depending on daylight and passers-by.
Bergdorf Goodman's Fantastic Mr. Fox Dinner
Guess who's coming to dinner? What about the characters from Fantastic Mr. Fox! Wes Anderson. This holiday in the window was in the Bergdorf Goodman store.
Barney's Santa's Fair Trade Sweatshop
Back in 2007, Barney's in New York showed amazing storefronts as part of a "green" campaign. In this showcase called Santa's Fair Trade Sweatshop, the elves are surrounded by a list of the twelve Green Days of Christmas, on six composts. Only Barney's can do something so weird and wacky and wonderful at the same time.
Barney's Saturday Night Live X-Mas
Creative director Simon Doonan (Barneys in New York) installed storefronts in 2009 around the famous Saturday Night Live. Who doesn't remember the egg-headed heroes? Cool fact! Barney's art team became so obsessed with Jane Curtin and Dan Ainkroyd (the Remulak aliens) that the Eggheads got their own window display spots.
Apple for iPod Hi-Fi
Apple Storefronts shatter all of our preconceived notions about what a storefront should look like. For their new iPod HI-Fi, they simulated a broken window from the sound of this iPod Hi-Fi. It's time to shake things up, Apple!
Vuitton & Murakami's: Multicolore “Wrapped”
World renowned artist Takeshi Murakami joined forces with Louis Vuitton to wrap the acclaimed flagship store with the signature 33 Colors for the 2008 season. "The idea to wrap Fifth Avenue in Maison Monogram Multicolore came about while trying to do something really unique for the season," said Daniel Lalonde, President and CEO Executive Director Louis Vuitton in North America. How I love walking past this store!
Sony/Spiderman
Sony Style in New York brought Spider-Man to life in time for the release of Spider-Man 3. Those lucky enough to pass by have seen the superhero and his new villain, Sandman and Venom, in the window and inside the Sony store on Madison Avenue, which includes video clips that are displayed on sensing technology LCD screens. Over six scenes from the latest film as Peter Parker confronts his tough demon and tries to understand the enhanced capabilities of his new black suit. It's amazing and captures all the attention of those passing by!
Source (original article): http://www.mymodernmet.com/profiles/blogs/the-art-of-window-displays-15
- Why is it important?
- What factors are taken into account?
- Degree of influence
- Creative design examples
A showcase is a very important part of a business; the level of sales largely depends on its proper design. It performs the functions of passive advertising, attracts customers and can even influence their choice to a certain extent. According to scientists, the consumer does not perceive the shop window as an advertisement, therefore it is not an irritant.
The modern media space is oversaturated with an advertising product, which often repels buyers. That is why the showcase is an ideal option for hidden advertising.
Why is it important?
According to research by scientists, the majority of buyers, about 80%, enter stores driven by the desire to buy something, without specific desires. A properly designed shop window is an ideal stimulus for making a purchase, it stimulates shopmania - a momentary desire of a person to buy something. Also, a showcase can make a buyer permanent. Among the main functions I would like to highlight:
- acquaintance of buyers with the assortment;
- preparation for spring, for autumn - seasonal receipt of goods (especially relevant for clothing stores);
- Familiarization with holiday promotions, for example, Special offers for the New Year;
- formation of aesthetic taste and acquaintance of visitors with the latest trends in the field of fashion, cosmetics and underwear.
What factors are taken into account?
When designing a store face, the following factors must be taken into account:
- The flow of potential buyers, passers-by. It can be small medium and intense. It depends on the location of the store;
- Orientation: wide consumer audience or narrower. It's defined pricing policy: low, medium, high price segment;
- Type of goods: clothes, products, cosmetics, underwear, bijouterie.
- What the assortment is formed from - brands, trademarks.
Given these factors, it is necessary to create an image of the store that will attract visitors. The main principle is to interest a passer-by and turn him into a buyer.
Degree of influence
To evaluate the effectiveness of window dressing, it is necessary to order a special study. It's inconvenient and expensive. But science says that you can design a window display with an efficiency rate from 0 to 300%. It is difficult to give any advice here in the age of creative freedom and departure from traditional canons, it is difficult to predict what will interest passers-by and make them go to the store.
It is necessary to design the face of the outlet in such a way as to draw the attention of potential buyers. Light plays a huge role here., especially at night, it should illuminate the composition of the goods. It doesn't have to be a bright, steady stream of light. Lighting can be made muted, mix different colors.
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An important requirement is that the design should not reflect the entire range. It is better to create some intrigue, so that the passer-by becomes interested in finding out what the store offers inside. If it is a product, various compositions from the proposed range will become effective advertising. We immediately bring to your attention ideas on how to beautifully decorate a grocery store window:
The main thing is to periodically change the design of the window. This dynamic is sure to attract buyers.
At the same time, it is imperative to take into account seasonal features by spring, arrange everything brightly and catchy, by autumn - in the style of rational restraint. You should not be afraid to experiment. Window dressing itself is more of an art than a science.
The exception is food sector. Here everything is laid out and arranged according to planograms, which are based on the research of scientists and marketers and are aimed at promoting a certain product. In other words, the store sells what it needs.
Creative design examples
It should be remembered that a person is always attracted by everything unusual, non-standard. Even if the design causes negative emotions, we can assume that the showcase is effective. The composition of goods on it fulfilled its function, because the main thing is to evoke emotions, and their polarity, in fact, is not important. A failure can be considered a neutral attitude, indifference.
The photo shows an example of advanced design using modern technologies:
This is a virtual showcase where the assortment is displayed on huge screens. The convenience of this method lies in the ability to quickly change the image, create new original compositions.
Most often supermarkets use billboards with the image of promotional goods, which play the role of decoration. In general, it is quite difficult to find an example of creativity in the product sector, because. that's great rarity. However, we still tried to find ideas original decoration showcases and provided them above.
The situation is completely different with clothing stores. This example will definitely attract the attention of passers-by. It is designed for a consumer who loves a creative approach to everything, and, accordingly, the formation of a style in clothing.
Another example of a creative approach is to create a mysterious, intriguing image of the store.
Professional business plans on the topic:
- Cosmetics store business plan (43 sheets) - DOWNLOAD ⬇
- Tea shop business plan (46 sheets) - DOWNLOAD ⬇
- Souvenir and gift shop business plan (50 sheets) - DOWNLOAD ⬇
- Business plan for a needlework store (37 sheets) - DOWNLOAD ⬇
One of the most profitable areas of trade is perfumery. There are so many cosmetics on the market that the horse will be the one who can lure the client. And then he will offer him the best quality and reasonable price. But the first step, the trap, is window dressing, like this:
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The second example shows that the design does not have to be thematic. There are no cosmetics here, so the showcase encourages you to look into the store and find out what they sell there, and sellers only need this.
It is relatively easy to arrange a shop window that specializes. Basically, these are mannequins demonstrating the highlights of the collections - the sexiest models. It is on seductive forms that the bet is made.
It will not be difficult to decorate a showcase for the New Year. Here you can use the traditional symbols of the holiday: snow, Christmas tree, garlands, toys, gnomes, Santa Claus, Snow Maiden, Santa Claus. All these elements can be arranged in any way and used as a decoration for the product. If you want to decorate a showcase for the holiday with your own hands, we recommend that you familiarize yourself with an interesting ready idea that might inspire you too:
As you already understood, you need to decorate the window in such a way as to interest the passer-by and force them to go to the store, then the sellers get down to business. At the same time, do not be afraid to experiment and look for your own style. It should be remembered that all studies by scientists are very conditional and do not reflect the interests of the vast majority of the consumer audience.
Accordingly, one should not rely entirely on them. It is necessary to take into service only certain moments. We hope our tips have helped you figure out how to design a shop window in an original way.
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This is what the buyer sees first. That's why any self-respecting brand approaches window dressing so carefully. Large international companies have a whole staff of professional merchandisers for window dressing - window dressers. These people develop the concept of each showcase, focusing on many factors, analyzing sales, demand, and customer needs. Storefronts for clothes, flowers, and bed linen look different, but they all obey general rules style and sales.
Showcases of clothing stores
Window dressing for a clothing store is a whole science. Everyone understands that the face of the institution should be beautifully and stylishly decorated. But this is not enough. The buyer should want to go to this particular store and purchase exactly this thing from the mannequin. With a properly designed window display, things dressed on mannequins sell out the fastest.
There are two main types of window dressing for a clothing store:
- Commodity clearance. This is a simple and elegant option for window dressing. It must feature mannequins (or hangers) with well-thought-out images. Buyers are attracted by the total look - a mannequin should represent a ready-made outfit from clothes and shoes to the smallest accessories. Then the buyer will want to purchase this particular set in its entirety. This means that the outfit on the mannequin should be not only trendy, but also “wearable”, applicable in real life in a particular city. What is at the height of fashion in the capital may not always be appropriate in a small provincial town. Therefore, window dressers must take into account the geography of their work.
- Story setting. It is considered real skill if the merchandiser creates a real scene from life in the window, gives his characters characters and fills them with a real story. Narrative showcases are more emotional, with the help of them it is much easier to find a response from the buyer. For example, New Year's shop windows of clothing stores are a real fairy tale. You can simply dress the mannequin in a beautiful evening dress, or you can create a real scene from a Christmas movie. Groups of mannequins with decorations look much more interesting. In clothing stores for children and adults, it is more appropriate to use male, female and children's mannequins on the same showcase. Beautiful scenery will help complete the story.
Sale windows are different from those that decorate stores during the season. They should be more catchy, bright, eye-catching. Used to attract attention bright banners and ribbons with price tags. As a rule, the maximum percentage of the current discount is placed on the storefront.
There are other rules for window dressing for clothing stores:
- Mannequins, all decorations and clothing must be in perfect condition. Crystal clearness is necessary on the showcase, you should regularly wipe the dust from the mannequins. All things must be steamed. Since the mannequin is not a living person, there is no guarantee that the clothes will fit him perfectly. In inconspicuous places, clothes are pinned up with pins.
- The light must be set correctly and aimed at the central part of the mannequin (on the chest). If there are other important elements in the showcase (banners, posters with prices), the light must be directed to them.
- The window must not be littered. A sense of proportion, style and elegance are the most important things for showcases. So a positive opinion will be made about the store, and the showcase will not look like a “flea market”.
- The overall concept is important. The window is just part of the store. It must fully support the overall style and level of the entire brand.
- Don't be afraid to make bold decisions. Often things that are not taken by buyers receive new life if you put them on a mannequin. Original combinations can look fashionable and stylish if you are not afraid to mix clothes with each other.
Showcases of bed linen stores
The design of the front side of the bed linen store is not similar to the design of clothing stores. Of course, the showcase should catch the eye and encourage the buyer to buy, but in the case of bed linen and household goods, this is done by other methods.
Shops with household utensils and bed linen are designed primarily for women. They should evoke thoughts of home comfort and peace. The shop windows are decorated with soft pastel colors: pink, powdery, beige, cream, milk, caramel, etc. Most often, plot design is used - they try to create an atmosphere of a home bedroom or another room in a shop window. For this, many accessories are used: furniture, dishes, textiles, flowers in vases and much more. It is the details that help recreate the atmosphere of a real bedroom, as well as increase sales. related products. Decorative
Window dressing for a flower shop is an opportunity to create a holiday mood. Flower shops should delight their customers, regardless of the time of year and the weather outside. This is a small piece of warm summer in the center of the metropolis. Flower shop windows should be as bright and cheerful as possible. But don't forget about style. The design of a flower shop window has its own small nuances: 5. In addition to flowers, the showcase should be supplemented with accessories - artificial flowers, branches, cones and other decorative elements. 6. Showcase may contain additional goods: postcards, beautiful paper, ribbons, toys, etc. All of them must be made in the same style. Thematic and festive showcases with flowers look the most impressive: Christmas, Valentine's Day, March 8 and even Halloween - this is a great opportunity to make a bright plot showcase. The abundance of accessories will look very interesting: animal figurines, angels, hearts, pumpkins, bows and ribbons, candy boxes, Christmas decorations and much more. Flower shop windows always give people a sense of celebration.Showcases of flower shops
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Speaking of trends in window dressing, we must start with the fact that we do not set them, unfortunately. The trendsetters are Europe and the USA, and we are still seriously behind them in terms of approaches to visual merchandising, not to mention the cost of it. Compared to the situation five years ago, things moved off the dead center, but the ensuing crisis did not increase enthusiasm for development, but on the contrary, it sharply slowed it down.
- Chief Editor information project"VITRINISTIKA.RU", consultant in the field of visual merchandising, specializing in window dressing and decorating the interior of stores.
The main Western trends in window dressing today are geometric figures, the use of prints and bright backgrounds. But the crisis realities of Russian retail are not encouraging: many companies are severely limited in their capabilities. For most stores, window dressing is one of the first things they cut back on, or at least reduced. On the other hand, those who did not pay much attention to them before thought about the shop windows. For such companies, the crisis is the time to act and stand out from the general background of competitors. So there is work for decorators, and there is quite a lot of it, but the budgets for window dressing, alas, are not very large. In conditions of financial constraints, the task of making a showcase bright, memorable, and eye-catching is much more complicated. This leads, first of all, to a reduction in the cost of the materials used: window dressers prefer to use cheaper materials, but work more carefully, longer with them, as they say, bring to mind. This is, perhaps, the main trend of window dressing in the current conditions.
Showcase works in four shifts
With a competent approach to window dressing, you need to determine the budget for decoration - first you need to understand how many window changes you will have in a year. If the budget is small, then there is no need to tear it into a thousand pieces. Decide on the amount you are willing to spend on window dressing per year. Keep 40% of this budget for new year decoration- the most effective, and therefore the most costly. The remaining amount must be distributed to the remaining shifts. Here it makes sense to think carefully about how many there will be. As a rule, in addition to the New Year's window, they make spring / summer, autumn and a sale, that is, three shifts.
Don't expose everything!
Most owners of shoe and handbag stores make the same mistake every time, trying to “shove the goods to the maximum” into their showcase. From the point of view of attracting buyers, this is not effective. What's the point of showing that you have a lot of choice, if it's already obvious to everyone? There are no shops on the market today with a small assortment of shoes, which is possible only in mixed-format stores, but these outlets, as a rule, focus on clothes in their windows.
To stop and look at the windows filled to overflowing with goods, it would not even occur to a passer-by. Exceptions, of course, can always be found, for example, if you sell very cheap shoes or bags. "Any couple - 300 rubles!" - if this is your permanent poster in the window, then you, first of all, need to show that you have such a choice that it is simply unrealistic to view everything at once. But this is still an exception to the rule.
You can grab the attention of passers-by with something special:
unusual decoration;
highlighting a product (for example, using unusual lighting);
call-to-action posters (promotions, discounts, etc.).
Showcase is made for the target audience
A very important point in the development of window dressing is the segment in which the outlet operates. First of all, you need to clearly represent the portrait of your buyer: man / woman, age, social status, income level, etc. There is always a group that buys more than others (highlight 1-2 portraits) - this is the target audience. So the showcase needs to be done, focusing on it. There will always be those who do not understand the window or do not like it. The main thing is that it should be understandable and liked by the target audience.
But no matter what segment the outlet operates in, one of the most important criteria for an effective showcase (that is, one that positively affects the growth of the flow of store visitors) is lighting. No matter how wonderful the design of the shop window is, no one will pay attention to it if it is not properly presented with the help of lighting. With the spread of LEDs, the cost of good lighting is no longer so critical for a company today, so the issue of high-quality showcase lighting can be solved for quite reasonable money.
What segment, such a showcase
Speaking about the concept, the following should be noted:
showcases of the low price segment are aimed only at informing the buyer - demonstrating the product, price, availability of the range;
stores in the middle price segment can afford design: from simple tricks with color schemes to complex plot themes that we often see only in the premium segment;
high-price segment stores are limited in window dressing only by the designer's imagination; budgets are usually sufficient to afford beautiful and original seasonal, festive shop windows.
In any segment, you should not abandon some of the techniques that are most often used in the construction of scenery - for example, the use of hangers and mannequins.
Whatever the showcase is and whatever segment the outlet is located in, it should be remembered that the basic principles, which on the one hand are obvious, but, as practice shows, are not always followed:
1. The showcase must be clean.
There should not be any foreign things in it. Garbage, personal belongings, as well as detached (fallen) elements of the scenery must be removed at the time of discovery.
Showcase glass must always be clean!
2. The shop window should have focal points (those where the passer-by's eye falls first). Depending on the size of the showcase, there can be from one to three. You should not overload the showcase with elements of equal visual significance.
3. Price tags in the display case, if used, must be visually the same for all goods and must be readable from at least two meters.
4. Any decorations in the window must be resistant to impact. environment(burnout from spotlights, temperature conditions). For example, live plants are not acceptable.
5. Lighting in the shop window should be sufficient. Floodlights should be aimed at the goods and decorations and not dazzle passers-by. Burnt out lamps must be replaced immediately. Good lighting is half the battle in creating a quality display case.
Interior display standards
Not every store can afford the creation of an internal showcase. The reasons for this are additional costs and limited trading space. However, the internal showcase is a great sales tool.
Let's analyze the main questions regarding the internal showcase:
What is an internal showcase?
A showcase is an area within a store that is specially designated for product display. It is a specially made demonstration equipment or a group of such equipment arranged in one place. In stores with large sales areas, special podiums are often created on which a group of mannequins can be placed. The inner showcase can have decorative elements that should overlap with the main showcase and complement it.
What to exhibit in the inner showcase?
product-locomotive, which has an incredible favorable price, on which the store may have zero profit, but which is a great bait for customers;
best-selling goods - a group of the most popular and purchased goods;
the most expensive goods are top models.
Where should the interior showcase be located?
Most often, it is recommended to place an internal showcase either at the entrance, where it will fall into the field of view of each incoming person, or opposite the entrance - in the back of the hall. In the latter case, it is recommended to place it on some elevation and with excellent illumination so that it serves as a kind of "beacon" in trading floor, to which the visitor will subconsciously strive, moving around the store. Most often, the podium serves as such a beacon.
Speaking of trends in window dressing, we must start with the fact that we do not set them, unfortunately. The trendsetters are Europe and the USA, and we are still seriously behind them in approaches to the visual ...
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