Business in a tourist city. Options and ideas for creating a successful tourism business. Mountain training

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To date, several thousand retail outlets specializing in household goods have been registered on the territory of the Russian Federation. In every metropolis and provincial town you can find such establishments. This market is characterized by the toughest competition, which is explained by the minimum threshold for entering the market. In order to create successful project in this direction, the entrepreneur needs to study many subtleties of the selected segment. In this article, we propose to discuss the issue of how to open a hardware store from scratch.

Modern household goods stores sell garden supplies, household chemicals and various household goods.

The main risks of opening a hardware store

The product group under consideration consists of detergents, washing powder, personal care products and other products intended for cleaning an apartment or caring for summer cottage. Household supplies are an integral part of modern life. Each housewife has a separate shelf in her house where various bleaches, stain removers and other cleaning products are stored. The use of household chemicals greatly facilitates cleaning and minimizes labor costs. As a rule, most household goods can be purchased at any major mall, however, some headings may be missing in such point of sale, which leads to the need to visit specialized stores.

If you carefully study this market segment, you can conclude that many outlets are different from each other. Some stores offer their visitors only garden tools, while others only offer household chemicals. As a rule, the breadth of the assortment depends on the area of ​​​​the store and the volume of the budget of its owner. In order to form a large assortment, you will need to prepare for serious financial injections. It should also be understood that fierce competition reigns in this segment. Even on the territory of sleeping areas, you can find several large stores working in this direction.

In order to create profitable business, it is necessary to prepare to work with a narrow audience, covering an area with a radius of no more than five hundred meters.

The main problem in this area is the high competition. In order to entice consumers, the entrepreneur needs to provide his visitors with a rich assortment and low prices. It is very important that the created outlet compares favorably with other stores. Development of a loyalty program for regular customers, quality products and discounts will help attract nearby residents. At the preparatory stage, it is very important to correctly build organizational structure future project. To do this, you need to draw up a business plan, which will take into account all upcoming financial expenses.

Business registration

The first and key step in creating a store is becoming a tax account. In order to reduce the risk of refusal to obtain a permit to trade, it is recommended to contact intermediaries. Today, in every city there are private law firms providing business registration services. Employees of these firms will issue all required documents and will contact tax service. Seeking the help of specialists can significantly reduce the time required to obtain various permits from the control authorities. Having decided to register a business on their own, an entrepreneur needs to apply not only to the tax office, but also to a number of other authorities. Before starting a business, you will need to obtain permits from the fire service, SES and Rospotrebnadzor.

In order for the trade in household goods to be successful, you need to choose the right location of the outlet

When filling out registration forms, the entrepreneur needs to choose one of the organizational forms for the future enterprise. When choosing, you need to be guided by the specifics of the future direction. In addition, the entrepreneur needs to choose one of the tax regimes and codes economic activity. Many experts in this matter recommend specifying several code values. This step will allow to change the range in the future by adding new commodity items.

In order to collect the necessary package of documents, a period of six months may be required. You can reduce time costs by contacting intermediaries, but the cost of their services can exceed fifty thousand rubles. At this stage, it is very important to choose a name for the future store, which will be included in the registration documents. The chosen name should attract potential customers and arouse interest in visiting the outlet. Having completed the registration of a business, the entrepreneur should proceed to the next stages of organizational work.

How to open a store

So, let's consider the question of how to open a hardware store from scratch. At the end of the registration procedure, the entrepreneur needs to contact the regulatory authorities in order to receive a list of requirements for the outlet itself. Based on these requirements, you need to choose the property where the future store will be located.

Room selection

Before you start choosing a property, you should carefully evaluate nearby competitors. This step will allow you to find out about the products in demand, commercial equipment, which will need to be purchased and many other nuances. Choosing a specific location for placement hardware store one of the important stages of business. It is very important to choose densely populated areas where there is a high traffic of people passing by. The best place to organize such a point is a bus stop or the intersection of several busy streets.

To organize a hardware store, you will need an area of ​​\u200b\u200b70 square meters. The selected room must be divided into several separate zones:

• shopping room;
• warehouses;
• staff lounge.

Renting a space with a suitable layout will significantly reduce the cost of holding repair work. Some entrepreneurs rent sites in large shopping malls and supermarkets. This step will significantly increase the number of potential customers. However, as a rule, most of these places are already occupied by competitors. In this case, it is recommended to pay attention to the area of ​​new buildings, where this niche can be practically empty.

To conduct this business, one of two organizational and legal forms is suitable - IP or LLC

Purchase of equipment

The equipment of the trading floor is no different from the equipment of other outlets. To place the assortment, open showcases, racks and hanging shelves are used. When choosing such structures, it is very important to evaluate their strength and reliability. In addition, you will need to purchase special carts and baskets to move bulky goods. In the center of the trading floor, you can equip a rotating showcase where goods will be displayed at a discount.

In order to avoid product theft, it is recommended to install internal and external cameras, as well as an alarm. Some entrepreneurs, limited in budget, purchase special dummies, which are installed in trading floor. This step saves a lot cash and prevent theft.

Product filling

The profitability of the outlet depends on the number of presented assortment. At the first stage, you need to order a hundred different items . It is best to choose those products that are often used in everyday life.. The formation of such an assortment is a guarantee of obtaining a stable turnover. As a rule, hardware stores offer their customers the following products:

• household chemicals;
• kitchen utensils;
• garden tools;
• disposable tableware.

When forming the assortment, it is very important to find reliable suppliers that can provide all the necessary products. The subsequent activity of the store depends on the choice of counterparties. Many large wholesale networks provide their customers with advertising booklets and posters. Such demonstration and promotional materials can be invaluable and attract additional clients. You can also buy all required item in the wholesale market. As practice shows, many domestic entrepreneurs use this method of replenishing the assortment.

Recruitment

The number of personnel required to organize stable work depends on the area of ​​​​the premises and the size of the client flow. With a floor area of ​​fifty square meters, it is enough to hire two salesmen who will act as consultants. It is best to choose those people who have practical experience in this field. Each person applying for this position must be able to convince clients and work with objections. special attention deserve the personal qualities of applicants.

In addition, you will need a person who will take over the formation of tax reports and interaction with other regulatory authorities. When choosing an accountant, you should analyze in detail seniority worker. Some entrepreneurs, in order to save money, choose people who work part-time.

An important step on which the success of your business largely depends is the assortment of a hardware store.

Advertising

A business plan for a hardware store should contain a fully formed marketing policy. . It must be understood that the allocation of a large budget for advertising in this case is inappropriate. To attract consumer attention, it is enough to organize the distribution of promotional materials and place several billboards close to the store.

Booklets and flyers should be colorful and contain important information for customers. They can indicate the exact location of the outlet and list the available commodity items. The main advertising tool is a store sign, which should attract the attention of people passing by the outlet.

Opening (launch) of the store

Running a hardware store is one of the most difficult stages. The entrepreneur needs to decide which customer acquisition method will be used on opening day. Many experts in this area recommend abandoning large-scale events. Carrying out such events is advisable only when organizing a large supermarket or when placing it in a shopping center.

It is more expedient to spend the budget on decorating the entrance group balloons and flowers. In the first week after the launch of the project, it is necessary to provide discounts to each buyer. You can set both a single discount and select specific product groups. All customers need to distribute discount cards that will motivate them to re-visit the outlet.

Profitability of trade

As practice shows, to open a hardware store, an entrepreneur needs to have an amount equal to one million rubles. Most of this amount will be spent on renting premises, purchasing commercial equipment and the initial assortment. The remaining funds should be used to form a salary fund and cover monthly expenses.

In the first few months after opening, the entrepreneur must himself act as a seller. This step will allow you to learn about the most popular products, the nature of consumer demand and other nuances. Such a step allows you to evaluate all the advantages and disadvantages of the created business. In the first months of work, it is very important to establish feedback with every client. It is imperative to find out their opinion about the outlet itself and the products presented. Creating such a connection will allow not only to identify all the shortcomings from the point of view of customers, but also to launch the word of mouth effect.

As practice shows, the size of the average monthly profit of hardware stores is about half a million rubles. Achieving this target will require a large customer base. In most cases, in the first months of work, the created store brings only losses. It is possible to reach the point of self-sufficiency of the project only six months after the opening.

Having chosen this field of activity for your business, you should analyze the pros and cons of the project

Conclusions (+ video)

When compiling a business plan for a hardware store, an entrepreneur must take into account many different factors. The main advantage of this business is that most of the goods have a long shelf life. This factor can significantly reduce the item of production costs associated with the disposal of damaged products.

In contact with

The tourism boom is churning out startups serving the interests of tourists. In 2018, the P2P business model is trending, the integration of blockchain technologies, as well as the growth in the number of luxury and economy services.

World tourism revenues are growing faster than global GDP, and the number of international tourist arrivals in 2017 on the planet grew by 7% at once. Such rapid growth, which continues in 2018, is accompanied by a constant increase in the service industry and improvement in the quality of services, and on all fronts and in different price categories. On the one hand, the trends are ubiquitous low-cost, p2p services for tourists that exclude any intermediaries from the chain, and even an increase in the capacity of transport, and on the other hand, an increase in the number of luxury services and services that allow creating a unique and personalized travel experience.

The Vayable platform is built on the P2P business model that is popular today, bringing together users looking for a unique travel experience with locals who are ready to offer such services. It can be individual tours of the night city, design and photography lessons, private dinners, local wine tasting and all kinds of cultural exchange events. The organizers are citizens from such cities as Los Angeles and Istanbul, Vienna and Paris, Amsterdam and London and many others. A model like the Vayable is trending right now. Similar services with unique tours from local residents in more than 30 cities around the world, for example, provides the CityUnscripted service.

Zappos and Mamava have teamed up to create mobile breastfeeding booths at airports. Inside these booths there are two benches and a folding table, feeding dispensers, air conditioning, USB outlets for charging gadgets, and trash cans. So that any mother can relax properly, relaxing soundtracks are played inside with recordings of ocean waves and children's laughter.

In room 2425 at the Hilton Panama hotel, you can completely forget about the sandy beaches, the sea and the palm trees that you can see outside the window. American company Alienware has packed it with compelling gaming gear, including a 65-inch 4K OLED TV, an Alienware Intel Core i7-8700 PC, a laptop with 34-inch monitor connectivity, multiple Xbox One Elites, and an Oculus Rift VR headset. The Game Room has interactive lighting, two beds with Alienware branded pillows, and costs $349 per night.

Most airlines charge for the carriage of luggage, and therefore compact transformer bags that can be taken with you in hand luggage have become very popular today. Responding to such a need, Solgaard has come up with the Lifepack suitcase, the interior of which transforms into a cabinet with shelves. Thanks to the principle of a portable wardrobe, a person can effortlessly find the right thing, without interrupting everything upside down in search of the right thing.

In China, the construction of the Songjiang InterContinental Hotel, which journalists dubbed the Deep Pit Hotel, or literally “Deep Pit Hotel”, is being completed. The building is being built in an abandoned quarry 80 meters deep and is an artificial continuation of its wall, rising above the ground by two floors. The hotel will create 370 rooms, conference rooms and recreation areas. According to the project, the bottom of the quarry is planned to be turned into a luxurious artificial reservoir with pools. In the center of the Deep Pit Hotel there will be a waterfall, which is planned to be the main feature of the hotel.

Blockchain technology promises to bring great prospects in the field of tourism, thanks to which it will be possible to reduce prices for tourist services by 10-30%, and the entire range of services will become easy to find on one site. One of the services in this area is trying to promote the Indian team Bookingjini, promising to free hotels from exorbitant commissions for booking services. Due automated system bookings and direct orders without the mediation of agents, users, in turn, can be provided with cheaper services for renting housing.

Ubiatar is a service that is an opportunity to earn money on travel by completing orders from other users. A person (Avatar), located anywhere in the world, broadcasts to a viewer (Usar), who pays for it and controls the “avatar”. At the same time, the customer sees and hears everything that happens to his hero on the other side of the screen using the Internet. For broadcasting, the host receives a reward in the form of tokens. By launching the application, you can conduct excursions around your city or country, share experiences with those who cannot afford to travel due to physical or financial restrictions.

Dutch start-up Slow Cabins invites its customers to take the guesswork out of choosing a place for their trip and book a cabana... no one knows where. The feature of the service is that the location data becomes known only after the order is paid. The houses are located in a calm countryside, which is suitable for an idyllic holiday alone, for two or with the family. The creators of the service periodically change the location of their houses to please regular customers with a new travel experience.

Italian seat manufacturer Aviointeriors has developed stand-up seats for passenger aircraft. The Skyrider 2.0 model, which has been improved for eight years, is a vertical rack with seats in the form of saddles. The seats are made in such a way that the entire flight the passenger is in an upright position, slightly leaning on the back and sidewalls. The innovative solution will increase passenger capacity by 20%: instead of the usual 28 centimeters, there will be only 23 centimeters between such seats, due to which the seating of people is compacted. Low-cost carriers, such as the Irish low-cost airline Ryanair, the Colombian airline Viva Colombia and the Russian Pobeda, have already paid attention to the development.

Campr is an online service created for nature and travel lovers. It works like the famous Airbnb, but it is offered to rent not simple housing, but all kinds of camp areas, places for tent camps, tree houses, wigwams and other places close to nature. On the service, you can find both luxury hotel options with impressive eco-design and floor-to-ceiling windows, as well as budget options, for example, parking lots in the backyard of private houses. In addition to renting a place, Campr allows you to book an adventure by contacting local guides, organizers of kayaking tours, horseback riding and even survival tours.

Hong Kong-based Life Travel offers luxury flight services for pet owners. Dog owners can book a private flight to Japan with their pets, who are allowed to be near a person. Small dogs are allowed to be held, while large dogs are allowed to sit on the floor. During the flight, dogs are treated to fried salmon and tender chicken. Customers can collect "petmiles" to receive discounts from the company. In the near future, Life Travel plans to expand the business by arranging flights for dog owners in the United States.

Amsterdam Schiphol Airport has launched a new Red Banner Express machine that allows you to print welcome posters for arriving passengers. You can find the device in the Schiphol Plaza shopping area, in each of the arrival halls. The machine works step by step and its use is intuitive. Users can choose the style and colors, add lettering or personal photos, and choose the most appropriate print format. The whole process of creating a poster will take a few minutes. Red Banner Express accepts credit and debit cards and is open 24 hours a day, seven days a week, making it available to everyone.

Singapore-based Shangri-La Hotel, a luxury hotel chain, has decided to equip some of its family rooms with unique fantasy-themed children's areas. Now little guests can spend the night in unique fortress beds, wooden houses with a second floor, spaceships, submarines and nomad tents. The entire sleeping area has been created in the spirit of the design, including paintings on the walls, carpets and more. The cost of a night in one of the five fantasy rooms will cost from $700. The hotel also took care of children's areas outside the rooms by creating cooking classes, music studio, a party room, a toddler area and a pirate ship outdoor playground.

Walking tours to key points

District Race is an excursion, extreme and exciting race at the same time. Using the application, the user can make an exciting run around Hong Kong, collecting points for passing virtual milestones. The participant of the game has only two hours, during which he must collect 80 checkpoints, and this can be done, of course, only by running. According to the creators of the application, the District Race does not require people to be in good physical shape, but will allow them to improve their physical shape.

The tourism industry is becoming more and more popular every year. New different destinations and routes for travel appear, and new entrepreneurs in this niche try to stand out from the competition and offer various interesting ideas for relax.

It should be noted that not only the direction of travel abroad is actively developing, but also travel within the country. People are increasingly becoming interested in the history of their people, they visit various historical and cultural places where you can have a cool and useful time. One of the features of the tourism business is the high competition in this segment. In addition to large companies that organize trips, there are many intermediaries who, at the expense of a percentage of the cost of the tour, sell the offers of major market players. The tourism niche within the country is also slowly acquiring experienced players who offer many offers and become the most competitive in price as well, so it is very difficult for a local small business to promote, but still quite possible, the main thing is to work no matter what.

The average family often makes about two vacation trips a year, one within the country and the other in warm countries. This forms a serious service market, since the client is ready to pay, but still he will choose based on the conditions of accommodation, travel, food and other points that you can offer him. In this regard, the tourism business is primarily suitable for people who know how and can negotiate discounts on housing or free meals for customers. You must look for partners for constant cooperation and constantly maintain a brand of service for your customers.

Before you start making money on tourism, it is important to understand the formats with which you should start from scratch and where to grow in the future. So to start, try to sell your services via the Internet, it can be your own website or message boards. Rent a small office and sign a contract with various tour operators. In the future, as the base of regular customers is formed, it will be possible to create your own tours and offer small intermediaries to resell your offers. As you can see, in order to open a tourism business, you can have a minimum start-up capital, the main thing is the ability to submit and negotiate. The entire reputation of your company will be based on customer reviews, they publish them in in social networks and specialized sites for this. It is important that the majority of reviews are positive, otherwise it will turn off many target customers. Monitor your online reputation and try to get recommended as one of the the best companies related to the tourism destination.

Now let's look at what types of travel business ideas you can safely consider.

1. Trips abroad. Usually this is the format of tours at sea, to warm countries such as Turkey, Egypt, Thailand. Or sightseeing tours around Europe, to Paris, Barcelona, ​​Amsterdam and other interesting cities that most vacationers want to visit.
2. Excursions and rest within the country. This can also include holidays at sea or the premises of many historical sites.
3. Leisure. First of all, these are ski resorts, and in the summer it is trips on bicycles and ATVs.
4. Ecotourism. This direction is gaining popularity. Its essence is to organize a recreation center in the forest near a lake or river and offer people trips for mushrooms, fishing, barbecues, a bathhouse and other outdoor recreation options. Usually, for this, they buy a house in a village with a plot of land and gradually convert it into a full-fledged recreation center.

These are the four formats most in demand on the market, which can be sold in almost any city. In this section of the site, we have selected working business ideas for you in the tourism niche and tried to consider not only the theoretical part, but also give examples of investment and profitability calculations, so that in the future it would be easier for you to create your own business plan for the company.