Business plan for opening eco-products. "To your health!": how the store of natural products works. How it works

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Natural - the so-called rustic and farm - products are becoming more and more popular in large cities. Yes, they are more expensive than standard products in supermarkets, but many people switch to them for reasons of usefulness and naturalness. Entrepreneur Alexander Sidorov from Novosibirsk opened a small chain of stores "Na zdorovye!" four years ago. During this time, he has made the business profitable, but he is driven not only by commercial considerations - he wants country food to become accessible to everyone. About why he started trading in natural products and when his business becomes truly profitable, Alexander told the site.

"I don't want to eat food!"

The idea to sell natural products began with the fact that, on the business of my advertising company, I somehow met people who produce such products. I made labels, websites, etc. for them. The guys from the village of Sosnovka let me taste the cheese, I liked it, we started talking. They buy raw milk and make cheese from it. right technology, from whole milk. Cheese is quite expensive, they explained to me why - it just takes 8-10 liters of milk per kilogram of cheese or cottage cheese. 250 rubles turns out to be the basic cost of cheese, but you still need sourdough, and also work, well, plus profit.

The second thing that inspired me - to be honest, I got tired of looking for good products in supermarkets. Shopping in a supermarket turns into many hours of reading labels - you take goods from the shelf, read them, put them back, and so on dozens of times to find something normal.

For example, I really do not want to drink tea with flavors, I want to drink tea with real bergamot oil. Therefore, I choose tea, where it is written in the composition - without flavoring. Or so that there is no monosodium glutamate, for example, in spices. A set of spices, seasonings for chicken - there is glutamate everywhere. Well, how can you buy this, why should I shove it into myself with my own hands?

So I'm tired of it, to be honest. Then I realized how meat sausage differs from other types. Some kind of phosphates... What kind of phosphates?! Well, I personally do not want to eat this sausage. I do not want to eat food at all, I want to buy normal products!

That is why it has so successfully grown together, these two interests of mine are to help good manufacturers promote their goods, and to make these goods affordable for myself and ordinary people. Availability is achieved in two ways. The first is simply that they are somewhere. Secondly, the price is more or less adequate. In principle, they are not all that expensive, if you look. There is nothing that is two or three times more expensive than in the supermarket.

"We select goods honestly"

I trade only natural products, I take them from those who do not use preservatives, flavor enhancers, substitutes, etc. We opened one small point in a shopping center and began to trade quietly. It was four years ago, it started quite hard, and now it is not easy. You can make serious money on this only when there are some large volumes, large turnovers. For now, we should rejoice that it is, and at least cost-effective.

At first we started selling milk - from the villages of Sosnovka, Maslyanino. People noticed us, started asking - why don't you sell sausage? Is there real sausage? Yes there is! We went to Altai, bought it, brought it, tried it. Yes, natural.

Producers show up at fairs. I think that farmers have just started making normal products. When a person comes to me, I say - I need a label, I need ends, I need a guarantee, not even a certificate, certification is voluntary, no one requires it. But simply, if I brought it "from Aunt Vali" - I will not trade.

I have to see how to store the product, how to sell it, the timing - everything should be. Write that you are Ivan Ivanovich Ivanov, your phone number, where you are, indicate the composition of the product, write the date of production. I do not want the people who buy from me to even suspect that we have altered something there.

Now I have about 30 suppliers, completely different. Goat's milk is farmer's - both our Novosibirsk region and Altai make it. The site helps a lot, they find me well on it.

Manufacturers are interested in sales, it is, of course, difficult for them to sell their products. A good product, firstly, it is also more expensive than what is in the supermarket, secondly, it has a certain time frame, and thirdly, it will not be sold everywhere. If you just put ordinary products and farm products in the supermarket, they will get lost there, they will never even find them, no one knows them. Stores like mine are convenient, a person comes, he trusts us, he knows that we honestly select goods.

"Our products cannot be received tomorrow"

Our website was created Natprod first as advertising, because it was necessary to somehow advance, and the cheapest advertising on the Internet. And it was necessary to show the assortment, we did not even think that it would be possible to sell through the site. We made a catalog, put it on the site, described the products. Since we have few competitors, naturally the site has advanced well on its own. Our goods are unique in many ways, well indexed, well located. The main thing is that they look for him, and whoever looks for him finds me. Now the site is selling well.

We already have three stores, they are separate. AT shopping malls you can, of course, open it, the flow is large, but it is left, people just go to stare. I rent premises, open small outlets. Rustic type stores, from 8 to 15 "squares".

My opinion is that it is impossible to have an online store where you can order products and delivery without a warehouse. There must be a warehouse store. That is, an online store and a real store, so that there is where to deliver goods. Our goods cannot be received tomorrow, there will still be deadlines - three days, five days, a week.

"No sky-high prices"

We have a doctor's sausage, for example, - 500 rubles. And in the store 300-350 rubles. Dairy sausages 450-500 rubles. They only contain meat. The difference is also in another thing - in the grade of meat. When you read the composition, for example, beef of the first category, or, for example, trimmed, the veins, therefore, are removed. Or lean pork, bold pork - this is a grade. People strictly adhere to their concept. There is good meat that can be used for this sausage. If there is no this meat, I beg your pardon, this sausage simply does not exist.

I choose cost-effectiveness. Naturally, I do not have any exorbitant prices. I have a profitability somewhere in the region of 35-40%. My goal is to make this food accessible. The usual things are laid down - transportation costs and margins. In principle, sausage, 50% of the extra charge is obtained for it. The average margin for all goods is no more than 42%, somewhere - 50%, somewhere - 33% - for milk, for example. We try to keep the price of milk lower.

In total, we have more than 200 items in the assortment, only sausages different types 20 pieces. Everything is simple here, the profit depends on the turnover, the turnover depends on the buyers. When in the end this mass shoots - in principle, everything will work out. It's about fame, advertising. The demand for such goods among people has already formed, just not everyone knows where to look for us. At least we're already paying off.

“I bought it from myself - and you eat”

I have small business, of course, I plan, I look at my sales, sales records are kept, where I see how much is sold per week, how much on average per month. I imagine how much I can sell now. Naturally, we order a little more, in case there is more demand. We can make a mistake, we made a mistake - we ordered less next week. We receive milk every day, so we plan sales for a day or two. We plan to sell sausage for a week, we plan to sell poultry meat for two weeks.

I realized that anyone can buy it. For example, a pensioner comes and buys sausage - and yet it is almost one and a half times more expensive than in a supermarket. If you need to convince someone, I say, you just buy another sausage and compare the taste and quality.

The site shows exactly who our buyer is, who comes in, there is a metric there. I can say for sure that the main audience that is at least interested in the site and finds us on the Internet is young people aged 25-35, this is the main audience - 40%. Of these, women predominate in the proportion of 2/3. At the same time, we have a good percentage of both 35-44 years old and 18-25 years old. They just miscellaneous goods buy. More yogurts, snacks - this is youth.

I myself eat from my stores, I do not soar my head now. I bought it from myself - and you eat. My mission is to make natural products accessible to the majority of citizens, not the rich. Not the richest people buy, they just understand that it is useful.

• Business review

Farm goods as a concept for your shop. Natural product is tasty, healthy and profitable!

Business review

Today, business in the field retail food is becoming less profitable. Network hypermarkets have almost completely captured this market, leaving small entrepreneurs with only "stubs" of court trade in the form of convenience stores. And those, every year bring less and less profit. Almost the only option for building a successful business in this industry for a small and medium-sized business is specialization. That is, the opening of a grocery store, with its own idea, with a specific meaning, with a specific range of goods. One of these businesses can be considered a farm goods store - a retail outlet for the sale of natural products!

What do these shops sell? First of all, this is everything that is grown on farms and household plots: carcasses of chickens, geese, ducks, rabbits, quails, meat (pork, beef), chicken and quail eggs, champignons and oyster mushrooms, butter and sunflower oil, cheese, milk, cottage cheese, sausages, seasonings and spices, as well as, depending on the season, fruits and vegetables of local production. At the same time, the main emphasis is on the products of local producers, familiar to many residents of the city. It is the idea of ​​"ecology" and naturalness that makes such stores popular among consumers.

Which taxation system to choose

Projects of shops for products of local producers today are beginning to open in some regions of Russia. For example, in the Belgorod region, a chain of stores called "Farmer" is actively developing. The project is organized with the support of the regional authorities and implies the creation of a market for local farmers and households. The sales area of ​​such stores is no more than 150 sq. meters, which allows you to use the taxation system in the form of UTII. Vmenenka is a very convenient tax regime, primarily for suppliers - farmers who are not VAT payers.

Assortment of natural products store

A significant drawback of such outlets is the high price of products. At least higher than in many chain stores. This is explained primarily by the high wholesale price at which farmers import products. And the price is high for several reasons, including because of small lots and the distance of transportation of goods. In addition, it is known that it is much more expensive to produce an environmentally friendly product than any product with additives.

In addition, it is often not possible to replenish the entire assortment matrix with products from local manufacturers. Let's say fruit - very popular item in any grocery store, but in winter, no local producer will bring you apples, pears, and certainly bananas and kiwis.

Therefore, in the assortment of goods, in addition to natural local products, there are also “industrial” goods from a variety of suppliers. In the same Fermer chain, the share of natural products is only 30%, the remaining 70% are industrial goods.

How much can you earn by opening a natural products store

Grocery stores open in settlements and areas with a population of 20,000 or more and position themselves as convenience stores. The average markup on goods is only 20%. According to the CEO of the Farmer network, the outlet is reaching self-sufficiency with daily revenue of 90-100 thousand rubles a day. Average check while it is about 140 rubles.

How to open a farm shop step by step

1. Market analysis.
2. Drawing up a business plan.
3. Search for suppliers, farms.
4. Room rental.
5. Purchase of equipment, inventory, cash register.
6. Advertising.
7. launch outlet.

Farm shop profitability

Farm products are very popular. That is why such points of sale are very profitable. At the initial stage of activity, it may not be possible to obtain big profit. But over time, the popularity of the store will grow, and accordingly, the profit will increase. Income from environmentally friendly products can exceed 500 thousand rubles. per month. Business payback occurs within 6-9 months.

How much money do you need to start

The cost of starting a business depends on several factors:

• Whether there is a own premises or the store will have to be rented;
• Purchase of new or used equipment, racks;
• Are there any contracts for wholesale deliveries from farmers.

In total, it will take 500-700 thousand rubles to open a store.

OKVED farm products store

• 11 - retail food products;
• 19 - retail sale of a large assortment of products.

What documents are needed to open a business

To open a store, it is enough to register as an IP. For registration it is necessary to tax service submit an application in the prescribed form, a photocopy of the passport and pay the mandatory state duty.

Do I need permission to open

• Permission of the SES for the compliance of the store and the products in it with the standards;
• Permission from the fire inspection for the safety of the outlet;
• Agreement on the removal of household waste.

When opening a retail outlet in a supermarket, such permits will not be needed. It is important that food products must have quality certificates.

Interest in eco-friendly products is growing year by year, and although the prices for it are by no means small, more and more people want to buy healthy food. Interest in such products can be observed at specialized exhibitions and food fairs, where they are sold out in a matter of hours.

Profit from the sale of organic food can be high if you have a lot of wealthy buyers among your customers. In order for the business to flourish, an extensive network of manufacturers and suppliers of such products should be created. Investment costs at the opening of the store will not be particularly large.

Establishing and promoting a health food store is not easy. The company must have a stable network of manufacturers, and it takes some time to establish it. Profit depends on the location of the store, so try to open it in an attractive location, for example, in the central part of the city.

Healthy foods (no additives or preservatives), such as meat, bread, vegetables, honey, cereals, vegetable oil, dairy products, typically cost 50 or even 100 percent more than mass-produced foods.

Selling organic food is one of the fastest growing industries in the country. Your main suppliers will be local farmers who are ready to supply their products for sale in your store.

A further increase in the popularity of new business depends on public awareness of the importance of good and healthy nutrition and can be a very powerful impetus for the development of organic production, which will result in the expansion of the network of stores selling natural products. People are becoming more and more aware of how harmful the chemicals contained in food products produced in large factories.

Investment costs

A health food store must have the right atmosphere and environment, and the goods are properly packaged to stimulate as much interest as possible among customers. At the initial stage, to open a store, you will need 600 - 800 thousand rubles. However, if you open a grocery store from scratch, as is usually the case, these costs will be much higher. For the normal functioning of the store, you will need at least 60 square meters of total area. About 800 - 1,000 thousand rubles will be spent on reconstruction and arrangement. If you are going to work in a rented premises, then in addition to the rent, you will have to pay for electricity, gas and water supply, which will approximately amount to 20 thousand rubles.

In this business, it is very important that your store is fully in line with the ever-growing sanitary requirements and fire safety.

To open an organic food store, like any other, you must buy a cash register, the cost of which ranges from 70 to 100 thousand rubles.

Then you need to find a trusted supplier of furniture and equipment for grocery stores and purchase everything you need for normal operation:

• Shelving
• Industrial refrigerators
• Refrigerated counters

The cost of equipment ranges from 200 to 800 thousand rubles.

Also, to work in the store, you will have to hire at least two employees with a salary of 30 - 40 thousand rubles (40 x 2 = 80 thousand rubles for two employees).

How to make money on an eco-shop?

Although organic products are expensive, the demand for them is constantly growing, especially in large cities with a population of more than 100,000 inhabitants. At first, there may not be a big profit, but gradually the income will grow. This is a promising business.

You can earn from 100 to 600 thousand rubles a month. Establishment of a store selling ecological products - a good option for people who count on a solid, although not very high, income. The store is created based on regular customers who care about their health and want to buy good, sustainable products.

An entrepreneur who is going to trade such products may also consider selling on the Internet. In this case, you can count on quite impressive profits, sometimes even more than from traditional sales.

If you decide to expand your e-sales business, you first of all need to create your website, regularly promote it, be constantly in touch with interested customers, and conclude an agreement with a reliable courier service, which will deliver products to customers. Sending many food products by mail is simply unrealistic.

What to sell?

In a store with organic and healthy food, you can offer:

• Meat products without preservatives and stabilizers
• Organic Wheat Germ Bread
• Gluten free products
• Jams and jams without sugar and sweeteners
• Fruit and herbal tea
• cereals
• dairy product
• Pasta
• Vegetable and olive oil
• Dried fruits
• Muesli
• Bran
• Dairy
• soy products
• Juices, syrups, drinks
• Vegetarian products
• Cereals
• seeds
• Herbs
• Natural cosmetic
• Natural detergents

It is worth remembering that all products must be without any chemical additives. The eco-goods market, like any other, has its own tastes, fashion and the changing popularity of a particular product. It is worth remembering this, monitoring the market and reacting to its volatility accordingly.

In such stores, you can organize stands with various organic products, such as herbs or juices.

Investment costs:

• Repair and arrangement of the premises - from 800 to 1,000 thousand rubles
• Cash register and scales - from 70 to 100 thousand rubles
• Purchase of equipment - from 200 to 800 thousand rubles
• Salary of employees - 80 thousand rubles
• Utility payments (monthly) - 20 thousand rubles

Expected earnings:

Income before taxation is approximately from 100 to 600 thousand rubles. With optimistic forecasts, the payback of the business comes in a year and a half.

HACKED BY SudoX - HACK A NICE DAY.

When to eat fresh vegetables , not to mention imported, available all year round, you think that something is wrong with them, something is missing. Older people remember the “real” taste of vegetables and fruits, that was the TASTE, not like now ...

Believe me, the vast majority think so. Well, now the most important thing: how to make money on all this?

Stand "cancer to the top" in the garden, and then sell the grown products in the market? No, this is not a business! You say.

In general, a business can be developed in several directions, we will consider two of them.

First way.

Organize the delivery of vegetables and fruits directly from the village, of course, the village should be located not far from the City, so that it would be possible to bring fresh food every day.

To open your business, you need a retail space. Since we create completely new business, modern, then we will sell not in the market, but in a modern supermarket equipped with the latest technology. Well, of course, you can be more modest ... it all depends on the initial capital.

That is, the first type of business is a specialized fruit and vegetable store, the main difference from others is fresh and natural products every day.

How much can you earn? Earnings will be decent and the business will pay off in a couple of months or a year.

You need to understand that here you do not need to chase the number of sales, thinking at the same time: the more I sell, the more profit I will get ...

You will supply food from nearby villages, and there is a village, not a warehouse of vegetables!

You can grow ten times more vegetables than they currently grow there (in the village), all you need is a couple of tons of biological additives and other chemicals, but then your store will not be any different from thousands of others, and this is already a business failure.

Therefore, less is better, but better. It is better to raise the price of products than to sell stuffed products. As well as an option, you can supply products from different villages. And remember the motto of your company - The quality of products is above all. Although it sounds trite, but still :)

The second way.

We considered one option for a healthy food business, but the business does not end there. I like the second version of the idea better because it costs less and has little competition, which is very attractive these days.

The principle is the same as in the first case6, an agreement is concluded with farms or private individuals living in the village to grow organic vegetables and fruits. But then something interesting comes next6 we are not opening a store, but opening ... an office, yes, an office. What office do you tell us!

And here everything is tricky ...

The essence of the business is the exclusive supply of fresh products to private individuals, that is, the rich Pinocchio :)

There are quite a lot of rich people and people with average incomes in our country. Most of them care about their health and the health of their loved ones, buy filtered water, all kinds of air purifiers and other nonsense, forgetting what they eat.

Well, actually, I think the idea is clear: we open a company, conclude contracts, rent a warehouse, hire staff, including couriers (as you thought, the products will be delivered directly to your home), advertise, etc.

Summing up, I can say that both types of business can be very popular and profitable if approached wisely. So those who do not know what to do, go for it, there is little competition - the business is profitable, at a relatively low cost.

Regarding point 2, I can say that this is only in a few large cities of Russia. In the West, this business has been flourishing for several years now.

If you have a desire to run your business in trade, but are not attracted to work in an environment of too much competition, then you should pay attention to stores of natural and organic products.

What products are called natural

Products that do not contain preservatives, dyes, artificial flavors and flavor enhancers are considered natural or environmentally friendly. These are products grown or produced without the use of synthetic fertilizers, pesticides and GMOs.

More and more people are beginning to understand simple truths: a person's health directly depends on what he eats. Clean, from the point of view of ecology, and natural products are not only healthy, but also very tasty. Anyone who has ever tried real, village milk or sour cream prepared in a natural way will never confuse these products with those bought in the supermarket. Having the opportunity to use better products, any reasonable person would prefer them to those that contain drugs that destroy his body.

Prospects for the Natural Products Trading Business

In Europe, vegetables grown "the old fashioned way", without the use of pesticides, and meat obtained without antibiotics and stimulants have long been in high demand. Of course, such products cannot be as cheap as mass-produced ones. As a rule, it will be 2-3 times more expensive. But, despite the higher prices, interest in these products is constantly increasing. It is also steadily growing in our country - compatriots are increasingly starting to pay attention to their health.

small farms, producing natural products, we also have. But stores where you can buy them are very rare. Helping producers and consumers to find each other is a task for those who want to make their business in the trade in natural products. This niche of our market is filled very poorly and, therefore, has great prospects.

What does it take to open a natural food store?

There are no special differences for opening a store selling natural products from a regular grocery store. Need to have:

1) initial capital;

2) reliable suppliers;

3) good staff.

Size required start-up capital depends on the size of the proposed trade. It can be as high as $10,000 if you are starting a business in small town, in which cheap rent, and at the same time do not pretend to big scope. The payback period of such a store depends on both the investment and local conditions.

In addition to the processing fee required documents, the main costs are for the acquisition commercial equipment. You will need:

Refrigerators;

Refrigerated showcases;

Shelving;

counters;

Cash registers.

The most important thing is to find permanent and reliable suppliers quality products. Go to the markets, study the goods, make acquaintances with farmers, study offers on the Internet.

The professionalism and competence of salespeople is one of the components successful work shop. A random person, without skills and education, can scare away buyers, despite his youth and spectacular external data.

How to attract buyers

As a rule, organic food stores do not suffer from a lack of customers. And the point is not only that the fashion for raw food and natural nutrition is spreading more and more. A significant part of regular customers are the most ordinary people who prefer tasty and healthy food.

Do not forget about the possibility of promoting your business through the Internet. It is best to have your own website or even create your own online store. Not superfluous will be messages on various forums and in social networks. According to the owners of natural products stores, a significant part of the orders come from there.

Since the bulk of the customers are solvent and fairly busy business people, it is very important to organize home delivery of pre-ordered goods for those who wish. To do this, you must have your own vehicle with a forwarding driver and a clear work of the order acceptance service.

If you can provide a sufficiently large selection of natures