My angel come with me prayer - a conspiracy before the operation. Content marketing. New Ways to Engage Customers in the Internet Age Content Marketing New Techniques to Engage Customers

30.04.2020

If you've ever been frustrated with marketing, this book is for you.

Traditional marketing is like fishing. Fat bait (USP, advertising, etc.), we cast the bait and wait for the consumer to bite. But the problem is that the information field is overloaded. There are so many "baits" that the water is not visible. Consumers have learned to ignore classic marketing ploys.

What to do?

Look for another lift for business.

This is how the author of the book “Content Marketing. New Ways to Engage Customers in the Internet Age - Michael Stelzner.

Michael Stelzner

Social media expert. In 2009, Stelzner created a social media marketing blog, SocialMediaExaminer.com. Today, the resource has over 150,000 subscribers and is considered one of the best small business websites. Stelzner is a recognized and in-demand white paper expert. Collaborated with such big companies like Hewlett-Packard, FedEx, Dow Jones, Microsoft.

According to Stelzner, the principle of operation lifting force is to understand the key desires of customers and potential customers, to whom you help solve their main problems absolutely free of charge. How? Through excellent content!

Stelzner proposes the following formula for "the way a company develops":

PC + DL - MP = R

where: PC - excellent content; DL - other people; MP - marketing messages; R - growth.

Excellent content

Stelzner compares it to fuel, and business to a rocket (there are a lot of metaphors in the book). At the same time, the author distinguishes two types of "fuel": conventional (or primary) and nuclear.

Primary fuel is a type of content that allows you to constantly keep your audience interested in your company.

Stelzner refers to this type of content as guide articles, interviews with experts, book reviews (products/websites), “success stories”, news and rebuttals. This is the material that will benefit your audience every day; something for which they will return to you again and again.

"Nuclear" content will take your business to new orbits

Types of "nuclear fuel": opinion polls, top ten (competitions), white papers and micro-events (webinars, teleconferences, etc.). Creating such content requires more time and effort, but the return on it is many times greater.

Other people

In Stelzner's figurative language, people are the engine. “Other” means not you and not your employees. We are talking about the audience and third-party experts.

Third-party experts are employees and managers of other companies who have authority in their field. Simply put, knowledgeable in a particular issue. Specialists. Content from them is built on mutual assistance. For example, he gives you an interview, and you give him coverage of his new book.

Marketing messages

But in order for the first two components of the formula to work, you need to abandon advertising, even if it is rude and obvious.

What did I like about the book?

Simplicity and metaphor. When there are comparisons, it is easier to perceive information. The language of the story is alive. The text is easy to read and fast.
Tips for working with experts. I often contact with various specialists. The book helped me expand my knowledge of where to find experts, how to communicate with them, and so on.
Description of the structure and features of primary and "nuclear" fuel.

What confused me about the book?

Prayer to Saint Barbara for the operation to be successful

Every person in his life faces situations when he needs support. Sometimes help can be obtained from loved ones, but it happens that there is a desire to enlist the assistance of forces from above.

In prayers to heaven, people ask for health, love, well-being in endeavors for themselves and their loved ones. Often, faith in the heart and prayer or ritual play an important role: they give strength at the moment of crisis, help not to stop and go to victory.

The prayer “My angel, be with me, you are ahead - I am behind you” helps a person in situations where it is necessary to start a new business and achieve a positive result. Protective forces will help to see the way out, will guide you along the right and shortest path, which a person will feel intuitively.

How and to whom it helps

If you read the text with pure intentions and with faith in your heart, then it can help anyone. Usually, after several readings, the person asking for help either sees a prophetic dream, or receives an unexpected intuitive revelation: it becomes clear to him where to go and what steps to take in order to achieve the desired result.

People who regularly conduct this prayer ceremony become calm and confident in themselves and their actions. This is not surprising, because they feel a connection with their Guardian and the protection of heaven.

Reading Rules

To transform life and achieve success, prayer is recommended to be read daily, allocating time for the ceremony every morning. If such constancy is difficult for you, then you can resort to the ceremony on especially important days, before significant undertakings. The strength of the music of the words of the proposed text is great, so even with this approach, the Angel will come to your aid.

Having done these actions, you will consecrate all the paths and roads that you walk, enlist the protection of higher powers, good luck will accompany you and your affairs.

Prayer text

The text of the appeal to the Angel is the music of words, pouring from the very heart. Try to hear every sound, every line that you say. Be sure to make sense of them. If you do not know the text by heart, then you can read from the sheet, but, most importantly, from the heart.

Help and luck are needed not only in undertakings, but also in moments when life crises occur, and especially when life is in danger. “My angel, come with me” is another prayer to your Guardian, who will give strength to the person and his relatives to survive the operation.

When needed

This treatment is resorted to before surgical interventions. Any operation causes anxiety in a person and his relatives, which is difficult to cope with. If a sick person or relatives need additional support, ask the heavenly helpers so that everything goes smoothly.

In order for the appeal to God to be heard, the text must be read daily before the operation. Turn to the heavens every time there is anxiety about the outcome of the procedure, as well as when the thought of an upcoming event simply arises.

Prayer to an angel has miraculous power. Even if you do not read it by heart, but in your own words, the action remains the same.

It is believed that when turning, God's Helper:

will give faith in a favorable outcome of the operation;
will "lead the surgeon's hand";
reduce the likelihood of medical errors;
will help speedy recovery after surgery.

To enhance the power of the text, you can make a charm. To do this, before the operation, you need to write it on a small piece of paper and take it in your hand. If your relative is going to have surgery, then put this sheet in his hand. Put your soul into the creation of the amulet, and the power of prayer will keep you or your loved one throughout the entire process.

When it doesn't help

In some cases, the Guardian will not help. Heaven helps those who strive to lead a righteous life: they keep the commandments and believe that God will not leave them in difficult moments of life.

You cannot count on the power of prayer if:

do not believe in God;
envy other people, constantly strive to compare your life with strangers;
your life is filled with lies;
do not think about the feelings of other people and are capable of betrayal;
do not keep the commandment "do not steal";
pride is the main companion in life, you consider yourself above everyone;
do not work for the benefit of others, think only of yourself;
you see only the bad in life, you are not able to enjoy your existence.

Even if you recognize yourself in some of the points, do not despair. Let the probability of the assistance of higher powers decrease, but even sinners can be heard. If you feel the need, pray, because it is at critical moments in life that a person is able to change his worldview, become purer and establish an inner connection with his Angel and God.

Watch a video from one of the prayers to the Guardian Angel.

Who and how to pray for the operation to be successful? It all depends on the nature of the surgical intervention and the disease of the person.

Saint Panteleimon was a healer who was given the gift of healing during his lifetime. Despite the fact that during his earthly life Christians were persecuted by pagans, the saint, before treating the sick, always prayed to the Lord.

Prayer to Panteleimon the Healer

Oh, the great saint of Christ, the passion-bearer and doctor, the many-merciful Panteleimon! Have mercy on me, a sinful servant of God (name), hear my groaning and cry, have mercy on the Heavenly Physician of our souls and bodies, Christ our God, may He grant me healing from a cruel oppressive illness. Accept the unworthy prayer of the sinner more than all people.

Visit me with a blessed visit. Do not disdain my sinful sores, anoint them with the oil of your mercy and heal me; Yes, healthy soul and body, the rest of my days, with the help of the grace of God, I can spend in repentance and pleasing God, and I will be able to perceive the good end of my life. Hey, God's servant! Pray for Christ God, may he grant me, through your intercession, the health of the body and the salvation of my soul. Amen.

Almost every surgeon in the office can see the image of St. Luke Voyno-Yasenetsky. The saint was glorified in 1996.

During his earthly life, he was a famous surgeon who wrote many works on surgery, which are used in practice to this day. Becoming a bishop, he did not leave medical practice. The Lord glorified the Saint for his unshakable faith.

From the relics of St. Luke, many patients received healing. Often, through the prayers of the saint, people who were preparing for the operation were healed, and the need for the operation disappeared.

Prayer to Luka Krymsky

O all-blessed confessor, our holy hierarch Luko, the great saint of Christ!

With tenderness, bowing the knee of our hearts and falling to the race of your honest and multi-healing relics, like a child of the father, we pray with all your heart: hear us sinners and bring our prayer to the All-Merciful and Humane God.

We believe more, because you love us with the same love, with which you loved all your neighbors, being on earth.

Ask Christ our God, may he establish in His holy Orthodox Church the spirit of right faith and piety; let her shepherd give holy zeal and care for the salvation of the people entrusted to them: observe the right of the believer, strengthen the weak and weak in the faith, instruct the ignorant, rebuke the opposite.

Give us all a gift that is beneficial to everyone, and everything that is useful for temporary life and eternal salvation: our cities are affirmed, the land is fruitful, deliverance from gladness and destruction, consolation for those who are in pain, healing for those who have lost their way on the path of truth, a blessing to a parent, a child to the Lord's strasse upbringing and teaching, help and intercession to the orphans and the poor.

Grant us all your archpastoral and holy blessing, so that by your overshadowing we will get rid of the wiles of the evil one and avoid all enmity and discord, heresies and schisms.

Grant us God-pleasing to pass the field of temporal life, guide us on the path leading to the villages of the righteous, deliver us from the air ordeals and pray for us to the almighty God, but in eternal life with you we unceasingly glorify the Father and the Son and the Holy Spirit, He deserves all glory, honor and power forever and ever. Amen.

They pray to the saint especially before operations from the field of purulent surgery.

The Orthodox Church recorded cases when Saint Barbara helped in critical situations during surgery.

The Holy Great Martyr is depicted on icons, holding a Chalice for Communion in her hand. A person is most afraid of sudden death, especially if he did not repent and did not partake of the Holy Mysteries of Christ.

Saint Barbara is asked to prevent sudden death during anesthesia.

If a person is afraid to suddenly die from general anesthesia, it is also recommended to pray to saints who have had similar conditions in their lives:

To the seven youths of Ephesus, who, by the will of the Lord, fell asleep in a cave and woke up only after 150 years.
Holy righteous Lazarus, whom the Lord resurrected after 4 days.
Jesus Christ, who resurrected three days later.

Prayer to the Great Martyr Barbara

pray with us and for us, praying from His benevolence to God, may he graciously hear us asking for His grace, and will not put aside from us all the necessary petitions for salvation and life, and grant a Christian death to our stomach - painless, shameless, peaceful, I will partake of the Divine Mysteries , and to everyone, in every place, in every sorrow and circumstance requiring His philanthropy and help, His great mercy will give, but by the grace of God and your warm intercession, soul and body, always stay healthy, glorify God of Israel, wondrous in His saints, who does not remove help Its from us always, now and forever, and forever and ever. Amen.

prayers before the operation to St. Luke of Crimea help well. During his lifetime, the surgeon Luka Voyno-Yasenetsky was engaged in healing and saved the lives of many people. They also turn to him with a prayer for a surgeon;
they turn to the blessed Matrona of Moscow not only before the operation, but also in cases of problems with a child, mother, son and loved one with health;
prayers are also addressed to St. Panteleimon the Healer - both before and after the operation. He also healed many during his lifetime and put them on their feet.
pray before the operation and St. Nicholas the Wonderworker. He helps in the most difficult life situations. You can contact him before the operation, and during search new job , both in studies and in other life situations;
for help with a prayer they turn to the Holy Great Martyr Barbara - so that the operation is successful;
and of course, it would be useful to pray to your Guardian Angel.

How to read a prayer before an operation for yourself and a loved one

Prayer to the Lord God before the operation

Master of the Almighty, Holy King, punish and do not kill, affirm those who fall, raise up the overthrown, bodily people of sorrow correcting and,

we pray to you, our God, your servant, visit the weak with your mercy, forgive him every sin, voluntary and involuntary.

To her, Lord, send down Your healing power from heaven, touch the body, extinguish the fire, tame the passion and all the infirmity lurking, be the doctor of Your servant (name),

raise him up from the painful bed, and from the bed of embitterment, whole and all-perfect, grant him to Thy Church pleasing and doing Thy will,

Yours is more than to have mercy and save us, our God, and we send glory to You, the Father and the Son and the Holy Spirit, now and forever and forever and ever, amen.

Prayer to Jesus Christ before the operation

Lord, forgive me, a sinner who did not listen to You, who violated Your laws.

I am very sorry and I ask you to forgive me.

And help me get through the operation.

Please guide the doctors so that they do everything right and that their actions heal me.

And so that after the operation I went on the mend and recovered.

But of course, Thy will be done.

Into Your hands, Lord Jesus Christ, I give you my spirit and my life.

I ask You, Almighty, bless and have mercy on me.

Grant me, Lord, life and long days in Your presence.

May Your mercy be upon me.

Forgive me my sins in the name of Your Holy Son Jesus Christ.

I hope and hope in You, my Lord and my God.

For You are truly the only Christ, the Son of the living God, who came into the sinful world to save us.

May Your blessing be upon the hands of doctors, over what they will do.

May Thy will be done, in the name of the Father and the Son and the Holy Spirit.

Now and forever and forever and ever.

Icon of Jesus Christ

Prayer before the operation to the Guardian Angel

Set me up, O my Guardian Angel, do not remember the delusions of my youth and my former sins.

I place my hope in you;

you are my fortress, my refuge.

Save me from the snares of the sinner and from the curses of the evil spirit.

You are my patron, given to me at Baptism.

Array the enemies that surround me, enlighten my mind, wandering in the darkness, bring me your holy faces, and I will shed tears and prayer before you.

Spread your voice to me, O holy my angel, - I am ready to listen to you;

ordered - and I will fulfill your order;

show me the way and I will follow you.

My iniquities have multiplied without number, pray for me, holy Guardian of my life, inspire me with living feelings of your love and present to the Lord the tears of prayer for me:

οn will not despise my tearful sacrifice and with his mercy will forgive me my sins.

Guardian angel icon

Prayer to Nicholas the Wonderworker before a surgical operation

O all-holy Nicholas, the most beautiful servant of the Lord, our warm intercessor, and everywhere in sorrow a quick helper, help me, a sinner and despondent, in real life,

implore the Lord God to grant me the remission of all my sins, having sinned from my youth, in all my life, deed, word, thought and all my feelings;

and at the end of my soul, help me the accursed, implore the Lord God of all creatures, the Sodetel, deliver me from air ordeals and eternal torment,

May I always glorify the Father, and the Son, and the Holy Spirit, and your merciful intercession, now and forever, and forever and ever.

Icon of Nicholas the Wonderworker

Prayer "My angel, be with me"

When needed

Prayer before the operation I'm going to the table, I'm not alone; three angels lead me, it has a very great power. How to read it correctly, as well as how to properly prepare for the operation, we will now tell.

If the operation, my dear, is for you yourself, then it will be useful to read a prayer before the surgical intervention, which is called “I am not going to the table alone.” You can find the text of this prayer in our article.
Read this prayer without stopping all the way to the hospital.
It will also not be superfluous to read it to yourself until you fall asleep from anesthesia.
If the operation is performed not under general anesthesia, but under local anesthesia, then this means that you will be conscious during the whole process and will be able to read the prayer without stopping at all.
The more times you say the words of this prayer, the better.

If the operation is not for you yourself, but, for example, for a child or one of your parents, then another prayer will help here, which is the strongest amulet for patients.
For dad, mom or your child, before the operation, you will need to have time to write the text of a protective prayer on a piece of paper and put it in the hand of a loved one.
And such a prayer is called "The Dream of the Most Holy Theotokos."
When you write it on paper, try to delve as deeply as possible into the meaning of the prayer.
It's better for you to learn and read it yourself while the operation is in progress. So you will only increase the power of this prayer.
You can also read this prayer at home in front of the image of the Most Holy Theotokos.
You can also put an icon with the image of the Virgin to the bed of a patient who is about to have an operation. And during the operation itself, ask to put it in the operating room.
You can pray in your own words, the main thing is that the words come from the very depths of your soul.
For example, the text might be: “God, dear, save my little blood (name of the child, mother, father, etc.). Do not let the doctor make a mistake, and let the sick spirit fall. May the Servant of God (name of the patient) live for another century on earth to please loved ones and the Lord good deeds. In the name of the Father, Son and Holy Spirit. Amen. “

You must remember that the Lord helps only those who honor him and do not violate the commandments.
Find time to go to church and repent of your sins.
Remember everyone before whom you are at least guilty of something and ask their forgiveness.
Do not wish harm to anyone, even if a person has offended you very much.
Find the strength to forgive your enemies.
Do not swear and never raise your voice, especially at your children.
Stay calm and don't let your emotions run wild. This is the essence of the truth of the Lord - to suppress the pernicious passions and emotions that give rise to evil.
Do not pronounce the word “death” and do not allow thoughts of your death or the departure of your loved one to another world, who is about to undergo an operation.
Do not wear and do not allow your loved one to wear various pins, needles and so on on the body before the operation. This is a bad sign. Only an Orthodox cross should be on the body.

Now you know in what cases prayer before the operation helps. I go to the table, I am not the only one led by three angels.

Do you know that the prayer before the operation My angel follow me you are in front I am behind you helps to protect yourself from medical errors? If not, then we hasten to inform you about it. We will also tell about who the Angels help, and who does not even have the right to count on their help.

If the doctor has prescribed an operation for you, and you are afraid of her passion, then in this case we advise you to turn to the Lord for help and to your Guardian Angel.
Many are helped by a strong prayer to the Angel, which is called “My angel follow me, you are ahead, I am behind you.” Its full text is presented in the photo below.
You can even pray in your own words, this will not diminish the power of prayer.
You can say the following words: “God forbid, Lord and my Guardian Angel, from perdition my body and soul. Don't let the surgeon make an incision wrong on my body. I want to live in this white world and I want to lead a correct life, as the Lord commands. Amen! Amen! Amen!"
Prayer must be read both before the start of the operation, and every day before it.
The more often you remember your Guardian Angel and our Creator, the better.

If one of your parents or a child is to have an operation, then in this case you need to pray both to them and to you - their relatives.
The more a person reads a prayer before the operation of his relative, the sooner God will help.
You can make a charm for your relative, who is waiting for the operation.
It is necessary to write the text of the prayer on a piece of paper and put it in the patient's hand.
With this amulet, he must be throughout the operation.
You need to put your whole soul into the text and fill the amulet with the deepest meaning.
You can write this: “God protect my dear (dad, mother, child, and so on) from the diabolical intervention of dark forces. Do not let the doctor stumble during the operation and give strength to the patient to recover from the operation. In the name of the Father, Son and Holy Spirit! Amen!"

You cannot count on the help of the Guardian Angel if you:

do not believe in the Lord;
lie to everyone, even on trifles;
envy acquaintances;
betray comrades and loved ones;
steal something, even if it is small;
consider yourself the best;
do nothing for free;
do not like work;
often experience negative emotions and dissatisfaction with your life.

But in what cases can you expect help from the Angel and the Lord:

if you love life and enjoy every day;
rush to help loved ones at a difficult moment;
share the latest with friends;
know how to be happy for others;
honor and respect God;
don't exalt yourself.

For the operation to be successful, a number of conditions must be met:

take communion;
forgive everyone who offended you;
ask for forgiveness from everyone you offended;
get rid of any negative emotions and bad thoughts;
think that everything will be fine with you.

Prayer before the operation My angel follow me, you are ahead, I am behind you, it really helps and saves people at the most difficult moment.

People are exposed to stress every day. They always try to find a way out, and often it works out, but in difficult times, when hands drop, you have to turn to the Guardian Angel for help.

One of these complex and frightening cases can be a planned or urgent operation. At such moments, you need not only the help of relatives and friends, but also higher powers.

For a long time there have been protective prayers that will help in this situation.

When Prayer Is Needed

Often people want to stay strong in any situation, but sometimes they have to admit their own fear and vulnerability. Such a situation may be an operation.

Before surgery, even the strongest and most courageous people can lose their temper. There is nothing shameful in this. Fear is natural to humans. Admitting your phobias means getting one step closer to overcoming them.

If a person feels a strong fear, he turns to his loved ones, relatives, friends for help, but you can offer a prayer to the Lord or the Guardian Angel. With this prayer, you can:

overcome the natural fear of surgery;
to feel that there is hope for healing;
believe that the Almighty can create a miracle.

Sometimes operations are so complicated that even doctors cannot give a definite answer about their success. In such situations, it is worth turning to God. The main thing is to sincerely believe in the help of the Lord, and then he will surely grant healing.

Son of God, Jesus Christ.
Holy Mother of God.
Saint Panteleimon.
Nicholas the Wonderworker.

The fastest prayer is addressed to the Guardian Angel. He is always behind a person, always ready to help in case of danger to life, transmits all human requests to heaven, so that the Lord would work a miracle. The more often and more carefully you pray to your own angel, the more likely it is that the prayer will work.

The appeal to the keeper is: "My angel, come with me, you are ahead, I am behind you." This text has great power. With its help, a person calls on an angel to protect him from adversity, protect him from troubles, go ahead and light the way. The Guardian will never refuse such a request.

How to pray

In order for the operation to be successful, you must follow a few simple rules. The main thing is not to talk or think about the bad outcome of the operation or about death. All thoughts that form in the mind are material.

It is worth asking the Lord only for a positive outcome, all bad thoughts should be driven away on this day. It is not worth it on the day of the operation and a few days before it to say bad words and wish harm to anyone.

This is due to the fact that the Guardian Angel is an intermediary between God and man. If a person sins, swears, then the angel cannot convey the mortal's requests to Paradise. Then help, no matter how sincerely it was voiced, will not reach the addressee.

At least once during these 40 days you need to go to the priest. He needs to repent of his sins. With it, you can go to the icons and offer a prayer, begging for forgiveness from people who were offended intentionally or accidentally.

If friends, relatives and acquaintances also pray during this period, the likelihood that the operation will be more successful increases. Family members can support the patient by adhering to the rules of fasting with him.

Texts

Not only the patient can read this. During the operation, when the patient is unconscious, his relatives can do this. This will increase your chances of success. Relatives should also not, under any circumstances, allow bad thoughts.

If people pray who have not honored God all their lives, have done bad things, offended others, been lazy, prayer will not acquire the necessary strength. Only the one that comes from a righteous person who respects all the canons and God's laws has power.

Reading Rules

The rite is performed as follows:

In the evening, collect clean water in a glass beaker.
Put a glass of water on the window, let it stand there all night.
In the morning at dawn, take the infused liquid and go out with it to the balcony, to the street, or at least open the window to see the sky to which you will turn.
Holding the vessel under the open sky, cross yourself three times, and then cross the water three times.
Read a prayer in a whisper, ask the Angel and Jesus Christ to help you.
Spray the corners of your house with water.
Step outside of your home or front door.
Pour half of the water under your feet, and pour the remaining half forward onto the road, in the direction you walk when you leave the house.

When needed

Guardian angel icon

Prayer "My angel, come with me, you are ahead, I am behind you" - text when read

First of all, you need to believe in the help of the Lord God and in the strength of the patient himself, that the operation will definitely go well - then it will be so.
For greater effectiveness of prayer, you need to unite all the relatives and friends of the patient and read the prayer together. Let everyone be in their own home, but just try to read the prayer at the same time.
It would be useful for relatives to visit the temple and pray there for a loved one. It is also necessary to light a candle for health and pass a note on the health of the sick (sick) to the church employees.
When you come home from the church, be sure to also pray in front of the icons that you have.
It is useful to pray just before the image of the saint to whom you are addressing. For greater power of prayer, you can immediately turn to all the Saints whose prayers are written in the article. You can purchase icons with their image in the church.
Prayer for the patient before the operation should be read at home with the TV and radio turned off, in solitude and tranquility.
Think carefully about each word of prayer and put your whole soul into it.
Pray both during the operation (so that it goes well), and for the health of the surgeon. After the successful completion of the operation, thank the Lord God and the saints for helping you.

And here we remember the guardian angel, who can help convey to the Lord the most important words, will give us its protection and strengthen spiritually.

The simplest prayer is my angel, come with me, you are ahead, I am behind you - I am able to help in the most difficult moment. Often it is read before the operation.

You can pray at any time of the day. But it would be obligatory to do it in the morning and in the evening before going to bed. In the middle of the day, short prayers or appeals in your own words with a specific request before starting some business. In the evening, words of thanks, you can also list everything that happened to you during the day, tell the angel where you noticed his help, where you could not understand.

If you have a trouble, have health problems or you are going to have an operation, then you definitely need to contact your guardian angel. The doctors themselves say that they can do their job, but there is still the will of God and an unexpected and stupid situation can occur that can aggravate the situation. There are many prayers for the operation. But first of all, you need to turn to your angel.

Holy Angel of God, my guardian, pray to God for me.

Holy Angel of Christ, I pray to you, my holy guardian, given to me to keep my sinful soul and body from holy baptism, but with my laziness and my evil habit, I angered your most pure lordship and drove you away from me with all studish deeds: lies, slander , envy, condemnation, contempt, disobedience, fraternal hatred, and malice, love of money, adultery, rage, stinginess, gluttony without satiety and drunkenness, verbosity, evil thoughts and crafty, proud custom and prodigal rage, having self-desire for all carnal lust.

Oh, my evil will, even the beasts of speechlessness do not create it! But how can you look at me, or come to me, like a stinking dog? Whose eyes, angel of Christ, look at me, entwined with evil in vile deeds? Yes, how can I ask forgiveness for my bitter and evil and crafty deed, I fall into it all day and night and at every hour?

Prayer to your angel does not exclude appeals to the healers of St. Panteleimon and Luka Krymsky, as well as to St. Nicholas the Wonderworker and Mother of God. But the angel who is always with you - he deserves the first attention.

Maybe you are convinced that prayers can only be said by believers, or, as it is more correct to say, by church people. But it's not. If you have not been taught this since childhood, you yourself may feel the need to communicate with an angel and soon see the result.

And it would be good if you started to accustom your children to this already.

Prayer - turning to your Angel protects you in all life situations, and there are a great many of them, these are:

the morning of the upcoming hard day;
evening after trouble;
road (near or far);
health;
going to the doctor or before surgery;
troubles in the family or love sphere;
lack of luck;
desire for success in work;
damage or evil eye;
intrigues or enemies

And if you get used to communicate with your Angel, feel your Angel, you will see his deeds and care.

Just remember that if a person does a lot of bad deeds, wishes evil to other people, weaves intrigues, is lazy, does not follow God's commandments, then prayer will not be a help.

Therefore, do good deeds, read prayers, never forget that your guardian is always on your right behind your shoulder and he is always with you, goes ahead, illuminating your path and directing you to the true path.

Prayer "My angel, come with me, you are ahead, I am behind you" - text when read was last modified: February 20th, 2019 by Bogolub

Prayers
Prayer "My angel, let's go ...

Prayer to Jesus Christ before the operation

Icon of Jesus Christ

Self prayer before surgery

In a serious illness, a believer invariably turns to God. If surgical intervention is unavoidable, preparing for it, both the patient and his relatives read a special church prayer before a complex operation. There are no less rituals in religion than in magic, and so, prayer alone is not enough during an operation, it is necessary to confess, take communion, repent of all your sins. Forgive those who offended you. Return debts. Pray fervently and sincerely, and believe in the mercy of the Lord God.

“Into Your hands, Lord Jesus Christ, my God, I commit my spirit to You. Bless me, God, and. have mercy, grant me life and your guardianship. Lord and Lord of my life, I hope and hope in You, I hide behind the Glory of Your Mercy like a shield. Go around the whole world, and water, and all land, there is nowhere more merciful than the Lord and King, Intercessor and Father.

The power of prayer before surgery

There are many stories in Orthodoxy when, through the prayers of loved ones, even the most complex operations ended successfully, and the patient quickly recovered.

Prayer before surgery

Master of the Almighty, Holy King, punish and not kill, affirm those who fall, and raise up the overthrown, bodily people of sorrow correct, we pray to You, our God, visit Your servant (name) infirmly by Your mercy, forgive him (her) any sin voluntary and involuntary. To her, Lord, send Your healing power from Heaven to control the mind and hand of Your servant doctor (doctor's name) and perform the necessary surgery safely, as if the bodily ailment of Your free Servant (name) will be completely healed, and I will drive away any hostile invasion far away from him.

A case was registered when a patient with a fracture of the collarbone was contraindicated in surgical intervention, since he could not survive it. In a dream, a saint appeared to him, gave him a solution to drink from a spoon and said, "Everything will be fine." The old man then agreed to the operation and endured it perfectly. A few days later he saw an icon, on which he identified the saint who came to him. It was the Healer Panteleimon.

Turning to the saints, we ask them to pray to the Lord so that the operation will be successful and the patient will be healed.

Prayer to Nicholas the Wonderworker before a surgical operation

Icon of Nicholas the Wonderworker

Prayer for surgeon Luka Krymsky

Icon of Luke of Crimea

The prayer to the Most Holy Theotokos for the health of the child should be read in front of the icon. Moreover, she will be more effective if she prays in the temple, putting a candle for the health of her child.

Prayer before the icon of the Mother of God "Kazanskaya" before the operation

Prayer one

O Most Holy Lady Theotokos, Queen of Heaven and Earth, the highest angel and archangel and the most honest, pure Virgin Mary of all creatures, the good Helper of the world, and affirmation to all people, and deliverance in all needs!

Look now, the Most Merciful Lady, on Your servants, praying to You with a tender soul and a contrite heart, falling down to You with tears and bowing to Your most pure and wholesome image, and help and intercession of Your asking.

Oh, All-Merciful and Most Merciful Virgin Mary Pure!

Look, O Lady, upon your people:

For we are sinners, we are not imams of other help, except for You and from You, Christ our God, who was born.

You are our intercessor and intercessor.

You are the protection of the offended, the joy of the grieving, the orphan refuge, the guardian of widows, glory to the virgins, the weeping joy, the sick visiting, the weak healing, the sinful salvation.

For this sake, O Mother of God, we resort to You, and on Your Most Pure Image with the Eternal in Your hand, holding the Infant, our Lord Jesus Christ, looking, we bring tender singing to You and cry out:

have mercy on us, Mother of God, and fulfill our petition, for all the essence is possible for Your intercession, as glory befits You now and ever and forever and ever.

Prayer two

Oh, Blessed Lady Mother of God!

With fear, faith and love, falling down before Your honest icon, we pray to You: do not turn Your face away from those who resort to You.

Begged, merciful Mother, Thy Son and our God, the Lord Jesus Christ, may he peacefully preserve our country, keep His holy and unshakable Church from unbelief, heresies and schism.

Not imams of other help, not imams of other hope, unless you, Most Pure Virgin, are you the all-powerful Christian Helper and intercessor.

Deliver everyone who prays to You with faith from the falls of sin, from the slander of evil people, from all temptations, sorrows, troubles and from vain death.

Grant us a spirit of contrition, humility of heart, purity of mind, correction of sinful lives and forgiveness of sins,

Yes, all gratefully singing Your greatness, let us be worthy of the Kingdom of Heaven, and there with all the saints we will glorify the Most Honorable and Magnificent name of the Father and the Son and the Holy Spirit.

Prayer to Saint Barbara for the operation to be successful

Glorious and all-praise Holy Great Martyr Varvaro!

Gathering today in your Divine temple people, worshiping your relics and kissing love, your suffering is martyr,

and in them is Christ the Passion-giver, who gave you not only to believe in Him, but also to suffer for Him, appeasing praises, we pray to you, known to the desire of our intercessor:

pray with us and for us, begging from His goodness of God, may He graciously hear us asking for His grace, and will not put aside from us all the necessary petitions for salvation and life,

and grants a Christian death to our belly - painless, shameless, peaceful, I participate in the Divine Mysteries,

and to all, in every place, in every sorrow and situation, who require His philanthropy and help, His great mercy will be given,

yes, by the grace of God and your warm intercession, always stay healthy in soul and body, we glorify the wondrous God of Israel in His saints, who does not remove His help from us always, now and forever, and forever and ever.

Icon of Barbara the Great Martyr

Brief prayers before surgery

Prayer "Three angels guide me"

A short prayer to the Lord God

You can send prayers to all the Saints mentioned in the article in your own words. If you read the prayer in your own words, its strength will not decrease from this. The main thing is to carry every word of prayer through your soul and heart.

Prayer before the icon of the Mother of God "Kazanskaya" before the operation

Prayer one

Prayer two

Icon of the Mother of God "Kazan"

Brief prayers before surgery

I’m not going to the table alone, three angels lead me there: the first of them accompanies me to the table, the second of them opens the door for me, the third of them saves my life.

To you, Lord, I turn, I ask for salvation for myself; forgive me my sins, cover me with protection, have mercy and grant me life.

A short prayer to the Lord God

God, God of love, God of silence, condescension and mercy.

Accept my tears, may Your name be glorified with the saints throughout the ages.

Short Prayer to Jesus Christ

Blessed Jesus, quiet Jesus, Jesus, God of strength, Jesus, beacon of truth, Jesus, who redeemed us from death and delivered us from hell.

Jesus, Son of God, do not leave us!

Brief Prayer to the Most Holy Theotokos

Virgin Mother of God, rejoice, Gracious Mary, the Lord is with you;

Blessed are You in women, and blessed is the Fruit of Your womb, for Thou hast given birth to our souls as the Savior.

Brief prayer to the Guardian Angel

Angel of God, my holy guardian, given to me by God from heaven!

I diligently pray to you: enlighten me today, and save me from all evil, instruct me in every deed, and direct me on the path of salvation.

Michael Stelzner

Content marketing. New Ways to Engage Customers in the Internet Age

For those who were told: "It's impossible." For you

Foreword

If you've ever been frustrated with marketing, this book is for you.

Like you, I hoped that my marketing efforts would pay off. I took on the case and lost. I recovered from defeats and tried again, each time learning from my own mistakes.

I had so many failures that I lost count of them, but I continued to work with unbending perseverance. And in the end everything worked out.

I wrote this book to open a new marketing path for you. Following it, you will need to: 1) focus on the needs of others; 2) give them gifts; 3) engage external experts; and 4) keep your promotional messages in check. These principles are fundamentally different from the traditional approach, but they work, and the future lies with them.

Imagine that your business is a spaceship. Your goal is to guide this powerful aircraft to the borders of the unknown. And your fuel will be great content.

People consuming fuel move the ship faster and further. Your promotional messages are securely hidden. And while you fly to new galaxies, you are supported by a huge number of colleagues, potential customers and consumers. You can no longer be stopped.

Your competitors fly in obsolete and not so big rockets. They cannot penetrate the upper layers of the atmosphere. This happens not only because of gravity, but also because many ships simply fall apart, to the great amazement of their owners.

This book is unlike any other marketing book. I didn't watch from the sidelines for those who were successful. All the ideas and principles outlined here have been developed, improved and tested by me in the real thing - my business. And I will tell you in detail about how to implement everything described.

A few words about how to use this book.

It is best to read it from beginning to end. The first chapter will introduce you to the problems modern marketing and will lead to an understanding of the main idea of the entire book - the principle of the "lift force".

The second and third chapters will serve as a foundation. You'll learn how to create a new mission plan for your business and make sure your ideas and inspiration never run out.

Chapters four and five will show you the powerful potential of working with third-party specialists, tell you how to find them and attract them to your business. This is an integral part of the lifting force that most entrepreneurs do not use. Pay attention to it, because this approach will distinguish you from the rest.

In Chapters Six, Seven, and Eight, we'll learn the art of creating compelling content that fuels your business. I will introduce you to conventional and nuclear fuels. The purpose of the first is to ensure that your ship is moving normally on a daily basis. In turn, nuclear fuel (exclusive information) will allow you to develop greater speed and attract the attention of many people.

Chapter 9 explains what it means to "keep in line" advertising messages and how to use traditional marketing technologies. You will learn that aggressive methods are not necessary to achieve impressive results.

I hope this book will serve as a reliable guide for you. Study, test the methods outlined here and watch what happens.

In addition to the book, I created the website ElevationPrinciple.com. Be sure to watch the videos - they will give you new ideas for business development.

See you in space!

Rockets don't fly by themselves.

Everything in space obeys the laws of physics. If you know these laws and follow them, the cosmos will treat you favorably.

Business changes are inevitable. Companies develop, ideas improve, products are updated, customers do not stand still. It is similar to the life of the Universe: celestial bodies rotate in their orbits, everything is in constant motion.

At the start, or already in flight - changes are approaching at the speed of a comet. They do not depend on your will. You have to either accept them or get out of the way.

Yes, it's scary. I am sure you, like any business owner, marketer or aspiring entrepreneur, have experienced uncertainty about the future. I myself have deeply experienced each of the questions that arise in such a situation: “Will my business survive?”, “Am I on the right course?”, “What will happen?”, “Am I ready for this?”

Yet, while change is inevitable, some things remain the same, and for the most part business overlooks this factor. These are people!

People do not change. I'm talking about your customers, clients, partners and colleagues. They can leave you for competitors, but this will not change their essence at all. It is people who can build your business or destroy it.

Before paying for a product or service, people want to get a complete picture of them, to hear the opinion of those they can trust. If you start paying attention to people and their immediate needs, consider that half the battle is done.

My daughters are growing up. Have you ever tried combing a restless child's hair? You have to either follow him or make him stop. Too often we treat customers like children.

Stop imposing your desires on consumers - follow them and watch what happens.

People don't want to be forced into anything. They only need to get enough information to make their choice, and that information should be free.

Three pressing questions

1. Without active sales, how can you take a leading position, attract potential customers and get the desired profit? Just imagine: no cold calling, no advertising - nothing that you hate doing or know how expensive it will be.

2. How can you reach influential people in your field? Is there an easy way to get started right away with people whose level is unimaginably high? If they decided to help you, how would it affect your business?

3. Is there any easy way to contact potential and regular customers to win their trust? How can you break through the advertising noise and grab people's attention? Is there a proven way to earn their trust and support?

Marketing Issues

There is an opinion that the success of a marketing policy is associated with high costs.

The American Marketing Association defines it as follows: “Marketing is the activity of creating, communicating, delivering, and exchanging goods and services of value to consumers, customers, partners, and society as a whole.”

Pay attention to the words "exchange of goods and services." It is believed that the essence of marketing is to create offers that will attract people. We were taught to pick the right words, put them in the right sequence, put them in the right place at the right time and in the right way.

Our marketing is like fishing. We pick up better bait than our competitors, quietly climb into the boat and cast the line towards the consumers - and they bite. The theory is like this.

"Exchange" involves a two-way process between the company and the consumer. But in reality, your business is actively offering a product or service, and a potential client is only being tested by the strength of your conviction.

Frankly speaking, if there was not even a small rational grain in such an approach, marketing specialists would fly out of business. I am the first to admit that I have used many of these tactics successfully.

However, its weakness lies in the fact that it is impossible to predict exactly when people will be ready to buy your product or service.

For example, I'm going to eventually buy a new car. But now I'm quite happy with what I have. And not a single marketing specialist can even approximately say when I will “ripen”. Someone will pay attention to the recent expensive repairs. Others will base their guesses on how long I've been driving this car or how many miles it has. But no one can say for sure what exactly will make me get rid of it. Yes, I don't know it myself.

It turns out that marketers have to build empirical assumptions about me. But worse, they have to pay other people to access me.

In order to stay in my field of vision and be heard, they must advertise in magazines that interest me, television shows, websites, use the airtime of radio stations while I am driving - and this is only a small part.

Let's say you are a future entrepreneur who has an idea for own business. But where do you start and what makes you stand out from the rest? Or are you a marketer whose company has reached a certain stage of development, but does not move further? Or an online editor? Shop owner? Founder of a private school? Blogger? In any case, you are faced with questions: how to attract attention to yourself? How to develop your business without serious expenses? How to expand the circle of subscribers, potential customers, future buyers? How to earn their trust? Michael Stelzner, the founder of Social Media Examiner, offers his recipe for success in his book.

He compares any business to a space rocket, the lift formula for which is simple: "Great content" plus "Other people" minus ... "Marketing messages." Yes Yes exactly. Stelzner invites his readers to abandon aggressive advertising and shift the "focus" to free support for people, helping in their petty needs. “People don’t want to be forced into something. They just need to get enough information to make their choice, and that information should be free.”, — writes the author of the book “Content marketing. New ways to attract customers in the age of the Internet.

Stelzner considers the most important content, which he calls "rocket fuel" and divides into "conventional" and "nuclear". The usual ones are guide articles, interviews with experts, reviews of books, products and websites, "success stories", news and rebuttals. He refers to the nuclear polls, ratings, white papers and micro-events (webinars, teleconferences, live broadcasts on the Internet, etc.).

“Using both types of fuel is fundamental to the movement of your company”, says the expert. The issues of creating content, the mechanism of its work and application are discussed in detail in the 6th, 7th and 8th chapters of the book.

However, before you take on the production of "fuel", you need to carefully look at your audience, the people with whom and for whom you work. Among them there will be those who will buy your products, and those who will promote your content, and those who will make some other contribution to your business.

“It is “other people” who determine where and with what force your ship moves. To use their power, you need to help them, without expecting anything in return. That's the whole secret." Stelzner says. In chapters 4 and 5, he details how to harness the power of others, interact with audiences, partners, outside experts, and celebrities.

At the same time, a red line through the entire book “Content Marketing. New Methods for Attracting Customers in the Age of the Internet” the author holds the thought: The best way making public opinion work for you is about showing your social worth, giving gifts to readers and experts without expecting anything in return, and holding back your marketing messages. But what about sales? After all, any business aims to make a profit - not only social, but also monetary. You will read about how to gently encourage your potential customers to buy, how and when to use advertising, in the final - 9th - chapter of the book.

“In the new world, consumers seek to find what is really valuable in their eyes. By posting interesting content, you are a magnet to attract a lot of people.”, says Michael Stelzner. He confirms all his thoughts interesting examples from our own practice and the experience of other companies.

Recognizing the correctness of the author, nevertheless, we note that this book was written by an American and, first of all, for an audience whose mentality is different from ours - at least in the sphere of free consumption. However, even if one of Michael Stelzner's many recommendations will bring your success closer, we can assume that the book “Content Marketing. New Methods for Attracting Customers in the Age of the Internet” you read for good reason.

Michael Stelzner Content Marketing. New Ways to Engage Customers in the Internet Age Text provided by the copyright holder...»

Michael Stelzner

Content marketing. New Methods

attracting customers in the age of the Internet

Text provided by the copyright holder

http://www.litres.ru/pages/biblio_book/?art=3943965

Content marketing. New Ways to Engage Customers in the Internet Age / Michael

Stelzner: Mann, Ivanov and Ferber; Moscow; 2013

ISBN 978-5-91657-620-7

annotation

Michael Stelzner is a recognized expert in the field of social media,

creator of one of the most popular social media marketing blogs

SocialMediaExaminer.com (over 150,000 subscribers).

In the book, Stelzner talks about different types content that you can publish on your website, blog, social network page and that will help you attract the attention of potential customers.

The author explains how to plan content production, how to involve well-known experts in its creation and how to use social media to promote it. He also gives valuable advice on working with texts, videos, organizing events and pays attention to the subtleties that will increase the attractiveness of your content to users.

This book is a useful guide for those who want to master the tools of content marketing and win the favor of the Internet audience with it.

2nd edition.

– – –

Published with permission from John Wiley & Sons, Inc. and agencies of Alexander Korzhenevsky Legal support of the publishing house is provided by law firm"Vegas Lex"

Managing editor Anastasia Kreneva Editor Viktor Sushin Design Stanislav Akinfin Layout and layout Nadezhda Kudryakova Proofreaders Natalia Vitko, Yulia Borisenko © Michael Stelzner, 2011 © Edition in Russian, translation into Russian, layout. LLC "Mann, Ivanov and Ferber", 2013 *** M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

Preface If you've ever been frustrated with marketing, this book is for you.

Like you, I hoped that my marketing efforts would pay off. I took on the case and lost. I recovered from defeats and tried again, each time learning from my own mistakes.

I had so many failures that I lost count of them, but I continued to work with unbending perseverance. And in the end everything worked out.

I wrote this book to open a new marketing path for you. Following it, you will need to: 1) focus on the needs of others; 2) give them gifts;

3) engage external experts; and 4) keep your promotional messages in check.

These principles are fundamentally different from the traditional approach, but they work, and the future lies with them.

Imagine that your business is a spaceship. Your goal is to guide this powerful aircraft to the borders of the unknown. And your fuel will be great content.

Your competitors fly in obsolete and not so big rockets.

They cannot penetrate the upper layers of the atmosphere. This happens not only because of gravity, but also because many ships simply fall apart, to the great amazement of their owners.

A few words about how to use this book.

It is best to read it from beginning to end. The first chapter will introduce you to the problems of modern marketing and will lead you to an understanding of the main idea of the whole book - the principle of the "lift force".

The second and third chapters will serve as a foundation. You'll learn how to create a new mission plan for your business and make sure your ideas and inspiration never run out.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

Chapter 9 explains what it means to "keep in line" advertising messages and how to use traditional marketing techniques in new ways. You will learn that aggressive methods are not necessary to achieve impressive results.

I hope this book will serve as a reliable guide for you. Study, test the methods outlined here and watch what happens.

In addition to the book, I created the website ElevationPrinciple.com. Be sure to watch the videos - they will give you new ideas for business development.

See you in space!

At the start, or already in flight - changes are approaching at the speed of a comet. They do not depend on your will. You have to either accept them or get out of the way.

Yet, while change is inevitable, some things remain the same, and for the most part business overlooks this factor. These are people!

People do not change. I'm talking about your customers, clients, partners and colleagues.

They can leave you for competitors, but this will not change their essence at all. It is people who can build your business or destroy it.

My daughters are growing up. Have you ever tried combing a restless child's hair? You have to either follow him or make him stop. Too often we treat customers like children.

Stop imposing your desires on consumers - follow them and watch what happens.

People don't want to be forced into anything. They only need to get enough information to make their choice, and that information should be free.

Three pressing questions

Wernher von Braun (1912-1977) - German-American designer of rocket and space technology, one of the founders of modern rocket science. Here and below, notes in square brackets refer to editor's notes.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

3. Is there any easy way to connect with potential and regular customers and gain their trust? How can you break through the advertising noise and grab people's attention? Is there a proven way to earn their trust and support?

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

Problems with marketing There is an opinion that the success of a marketing policy is associated with high costs.

Our marketing is like fishing. We pick up better bait than our competitors, quietly climb into the boat and cast the line towards the consumers - and they bite. The theory is like this.

However, its weakness lies in the fact that it is impossible to predict exactly when people will be ready to buy your product or service.

It turns out that marketers have to build empirical assumptions about me. But worse, they have to pay other people to access me.

At the time of this writing, the American auto industry is spending over four hundred dollars to sell just one car, growing by four billion a year! Do you have that kind of money? Are your products and services so profitable that you can afford such expenses? Your turnover is so significant that you can invest millions of dollars in advertising campaign without any guarantees?

Maybe there is a better way?

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

The Internet paralyzes the World Wide Web forever changed the world of business. These changes seriously frightened many reputable companies. And for good reason! Can the Web, this “great equalizer”2, kill the business we are accustomed to?

The idea of selling goods to customers anywhere in the world without intermediaries was an Archimedean lever. It not only drove travel agents, department stores, and newspapers out of business, but it also provided opportunities for ordinary people like us to compete. A good idea overnight gained strength and potential for growth.

Projects like Amazon and eBay have become billion dollar companies.

Today, any information on any subject can be found in a matter of minutes.

A huge body of knowledge has become available from anywhere: from home, office, car or from the beach.

Incredible ideas like posting photos on the site and chatting with friends online have brought hundreds of millions of people together.

But for every successful Internet project, there are a million ideas that were not destined to come true. The success of the World Wide Web also deters people from doing anything.

For example, in the mid-90s I had advertising agency. We've helped tech companies present themselves the right way. The business prospered until that market collapsed. We have lost a lot. I've encountered unpleasant changes.

It was decided to develop a business in another area, and we began to master the publication of "white books" - expert reviews that help companies' specialists in making decisions. To my utter dismay, I suddenly discovered that my agency is not the only one specializing in this area. Others also worked.

The first reaction was: “Sailed…” I realized that everything had to start from scratch.

Perhaps the story seemed familiar to you?

Online rivalry is a lot like being an adult after high school: you might be a smart girl or a local celebrity, but when you go to college you find yourself surrounded by a lot of other people who aren't stupid at all. And, perhaps, against their background, you are no longer so bright with intellect.

The Internet is bringing local competition to a global level. Suddenly it turns out that you are challenging hundreds of thousands of other companies. They are everywhere. Now you have to play against smart guys from New Zealand, Germany, Russia, India and Japan.

The atmosphere of struggle on a national or global scale can be completely intimidating and paralyzing. Have you already faced a similar obstacle?

How can you grow your business without serious expenses? Is there an easy way to harness the power of the Internet without fear of competition?

In American English, the word equalizer not only means "equalizing factor", but also "firearms", since it equalizes the abilities of physically weak and strong people.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

Meeting the Enemy: Channel Overload Syndrome Don't you feel like your mind is literally being torn apart? I definitely have!

The so-called channel overload syndrome occurs when information is transmitted faster than it can be perceived. It resembles a torrential storm, due to which rivers overflow their banks and sweep away everything in their path. Only instead of a crazy rain, information flows fall on the heads of your customers and potential buyers. Umbrellas are useless here.

As a result, people retreat, close and seek refuge from the information invasion. They literally turn off!

Just think: your email is bursting with an endless stream of letters, you have the opportunity to go to a billion sites and watch as many videos from your mailbox printed garbage is already falling out - and there is only advertising all around. We don't count voicemail, SMS, blogs, or social media updates yet. And how are the piles of dusty magazines and unread newspapers?

All this is a huge problem for any business: if customers do not receive your information, then most likely they do not even think about you.

What should companies do? What is her choice?

The first option is to try to use all channels at once. The second is to ignore the changes that have taken place in the world and act in a traditional manner.

In the first case, it will cost you a fortune. You will not be able to keep up with everything simply because there are too many information channels, and new ones may appear every year.

If you bury your head in the sand, then this is guaranteed to lead you to collapse. If you do not see the need to change, then you will gradually lose your customers and freeze the business.

Any other ideas?

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

The study also found that trust in a company means much more than excellent products and services in themselves.

Do your customers and potential clients trust you?

And if the quality of goods is not the key to trust, then what is?

“Sustainable growth of any company directly depends on improving customer relations. Moreover, in an atmosphere of obvious distrust of business, this issue should not be taken lightly,” says Jeremy Darroch, CEO British broadcasting giant BSkyB.

Since customers and potential clients initially treat your business with distrust, the successful development of the company becomes a serious challenge. “A top strategic challenge for many companies is to do everything possible to win back the trust of customers and build relationships with them more effectively,” says the Harvard Business Review article.

The Barometer also showed that people value the advice of qualified professionals much more than the advice of colleagues - and this is the only ray of light in the dark realm.

So is it possible to earn serious credibility and credibility for your business?

A well-known sociological company that publishes, among other things, annual reports called "Trust Barometer".

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

Lifting Power Whether you're starting a business, introducing a new product, or looking to transform your company, the Lifting Power principle will help you quickly build your reputation, strengthen your market position, and, of course, increase your revenue.

I want to convince you: it doesn’t matter at what stage of development your business is at – it is just starting its journey or it is thriving on the basis of many years of success. The ideas and tactics in this book will help you transform your business. They will prepare you for change and help you grow.

Understanding the principles of the lift force came to me in the "school of blows of fate", which I graduated with honors. I was not taught these rules in graduate school. They were born and improved over fifteen years of trial and error.

The principle of the lifting force is to understand the key desires of customers and potential customers, to whom you help solve their main problems absolutely free of charge. This is in short.

Really valuable information travels instantly and can quickly attract the attention of important people to you, thereby ensuring your business grows quickly and reaches new levels. Competition and traditional marketing costs will remain behind the stern.

Start helping people The moral is this: if your marketing strategy is to help people with their little needs, then many of them will want to turn to you when solving big problems. If you support hundreds, thousands or millions of people for free, they, in turn, will help you quickly grow your business and take it out of the competition.

The basic needs of people remain the same. Everyone wants to be aware of the topic of interest to them and be able to turn to authoritative people for advice. You satisfy this desire if you create interesting and useful information that helps people in practice.

Your goal is to lead people to the following thought: “If their free recommendations are so useful, then how valuable will their products and services turn out to be?” It is extremely important to interest the audience with the question “how much” - this will help outsiders become customers.

It doesn't matter if you are consulting, offering information Services Whether you're selling high-end items or cheap commodities, you can use the principles outlined here to combat channel congestion and build long-term, trusting relationships with your customers without using standard marketing techniques.

If you help people, they will help you.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

Involve Others Lifting your business will grow when you partner with other people rather than just focusing on yourself and your products or services. Reach out to successful colleagues from other companies, experts and customers.

When you begin to combine your own excellent offerings with the interests of influencers, you will quickly become a leader in your field and become attractive to many potential customers. In the future, it is these people who will strengthen your business so much that you will find yourself out of competition.

Here are three brief examples mutually beneficial cooperation.

If you offer counseling services, you can interview the author of a popular new book. This will be interesting to your readers and help the author to reach an additional audience. There is a chance that this will start your further cooperation with this expert.

If you are a food producer, you can publish unique recipes from a famous chef using them. This will allow you to showcase your product in a new light and help the chef to grab the attention of your customers.

If you open a private school, you can show children from different regions of the country who have completed their studies in similar programs. This will help concerned parents understand what their children can achieve at your school, as well as serve as additional publicity for alumni4.

When you involve other people in your content, you not only provide your audience with valuable information, but also forge long-term connections that can continue to benefit your cause in the future.

– – –

PC + DL - MP = P It reads like this: “Great content” plus “Other people” minus “Marketing messages” equals “Growth” (Fig. 1.1).

In the US and UK, private schools use their own curriculum. It is generally accepted that their students not only receive necessary knowledge, but also acquire connections and a strong character. The British are confident that these two factors will help the graduate to build a career in the future. Therefore, it will be important for the graduates themselves to take part in such an event.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

Rice. 1.1. Lift Formula: "Great Content" plus "Other People"

minus "Marketing messages"

When you offer quality information, such as how-to articles, expert interviews, success stories, or videos that help people solve their problems, your experience grows. Thanks to the “Other People” factor, you go beyond your usual audience and work with third-party professionals. And all this happens in a space free from advertising.

Once the promotional messages are hidden, your focus will shift from the question "What can we sell you?" to the question “How can we help you?”. You are not promoting products - you are promoting the good of people. Instead of investing in advertising, you are investing in creating content, acquiring knowledge, gathering opinions, and building a community where people who need help can get it.

You no longer need to rely on the usual marketing channels. You can become the center of your industry, niche or local market. When this happens, consider that you can no longer be stopped. Your spaceship will go to such distances that you could not even think of before.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

Examples Let's look at the principle of lift using the examples of an established business with a capital of 20 million dollars and our young company.

HubSpot is a company that creates computer programs for inbound marketing. She helps small business attract potential customers and make deals.

Since opening in 2006, HubSpot has grown to over 200 employees.

In 2011, the company earned $20 million, up 350% from 2010.

The company's success has been the result of unique content marketing efforts focused on creating value for other people and devoid of advertising.

“Interestingly, the variety of new marketing methods puts you well ahead of business sharks who tend to be too attached to the old ways,” says Mike Wolpe, vice president of marketing at HubSpot.

Mike Wolpe is one of the company's five pioneers who has seen all the content marketing work from the start. In its early years, HubSpot had two key content assets: its blog and a dedicated online tool called the Website Grader.

Website Grader is a free program that improves the effectiveness of Internet marketing sites by analyzing their content, optimizing for search engines, integrating into social networks and content capture capabilities6. In terms of advertising, the program is very poor, but it is very rich in functionality for organizing a full-fledged feedback. The Website Grader has caught the attention of many people, including Guy Kawasaki7, who has taken it upon himself to promote the program.

More than three million owners have seen their websites noticeably improved thanks to Website Grader. Today, many companies use this program to identify the most promising customers. “After receiving at least one Website Grader report on their request, experts begin to take a serious interest in us,” Wolpe says.

HubSpot uses its blog as a powerful marketing tool. Advertising Age weekly (adage.com)8 lists him as one of the top 25 marketing blogs in the world. The company publishes a variety of educational articles on the quality of marketing content every day.

Another part of HubSpot's strategy is webinars. As many as ten free webinars are held every month. 13,000 registered for one of them. The meaning of “inbound marketing” is to attract the attention of potential customers with the help of active social media activities, content marketing tools and site optimization for search engines. That is, conditions are created for interested people to come to the company's website themselves.

By "capturing content" is usually meant a variety of opportunities for the user to work with information. Text, photos and videos can be easily saved to a local computer or transmitted over the Internet, published on a blog, sent links to materials in the form of updates to news feeds, RSS feeds, etc. The data received by the user is usually editable. In a word, these are tools for convenient exchange and processing of information.

Guy Kawasaki (b. 1954) is an early employee of Apple Computer. For the first time he decided to use the methods of religious preaching in business and thus became one of the prophets of the Apple religion. Author of books: “How to charm people. The art of influencing minds and actions” (Moscow: Alpina Business Books, 2012); Startup. 11 master classes from the ex-Apple evangelist and the most daring venture capitalist in Silicon Valley” (Moscow: Mann, Ivanov and Ferber, 2012).

American analytical magazine dedicated to marketing and media space.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

participants. In addition to this, 200 original videos, hosted the monthly HubSpot TV online show, and regularly release e-books.

“I think the vast majority of companies put too many ads in their content,” Wolpe says. “Although a small amount is still needed, in the total amount of information it is like one or two drops per gallon 9. Many people try to cram it in as much as possible, which completely devalues their content and makes it uninteresting.”

Sixty in-house salespeople bring 25,000 leads to HubSpot every month, all of whom come from content marketing.

Social media examiner. On October 12, 2009, I launched the SocialMediaExaminer.com Internet project under the motto "Your guide in the jungle of social networks."

The goal was to build an audience of 10,000 subscribers before any sales began. We chose businessmen and marketing specialists as the target audience.

Prior to the launch of the site, our company had zero status in this area. We were absolutely alien to the competition in this large and rapidly growing market, where many specialists worked who were ten times smarter than me.

The forecasts did not bode well.

On opening day, we broadcast a live chat with four experts in the field (Figure 1.2).

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

We also turned to highly qualified specialists who began to send their articles for the site once a month. The original plan was to publish three guide articles during the week, which allowed them to cover topics that were relevant at that time.

Interviews with various gurus and stories were published regularly successful entrepreneurs in which the secrets of their mastery were revealed. We wanted to give our readers advice, ideas, and other people's results. The audience liked the fresh ideas, and the specialists liked the attention.

We did not talk about our own sales and did not mention ourselves in a single word.

All efforts were directed to those areas where people needed help the most. Trust in us grew thanks to those experts who themselves enjoyed confidence.

The result is the following. Within a year, we had over 40,000 subscribers, the monthly number of site views grew to 450,000, and on Facebook we were “liked” by 20,000 users. The weekly Advertising Age and Technorati (technorati.com)10 ranked our resource among the top 25 business blogs. And surprisingly, Alexa Internet (alexa.com)11 has listed us as one of the 1700 most popular sites in the US.

We have gained worldwide fame by becoming one of the best blogs in our niche, literally overnight. In the first year, our revenue exceeded a million dollars, which far exceeded the expectations of our small company.

*** Both great examples show that by rising above the usual advertising hype and focusing on helping people, you can achieve extraordinary results.

The first company to create search engine especially for blogs.

A subsidiary of Amazon.com that collects statistics on the attendance of Internet resources.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

The Components of Lifting Power Successfully launching your business requires great content, attention to other people, and a refusal to intrusive advertising. Imagine that your content is rocket fuel and people are the engine that burns the fuel and carries the rocket. The role of air resistance, which slows down movement in dense layers of the atmosphere, is played by advertising.

Let's take a closer look at these key components.

Great content Information can take many forms. It can be compared to rocket fuel high degree cleaning, which allows your ship to develop greater speed.

There are two different types of fuel: conventional (primary) and nuclear. First, let's get acquainted with conventional fuel. It is easy to synthesize, and it allows you to move in the normal mode.

Conventional fuel For a successful takeoff, you will need a large number of conventional fuel, otherwise the engines will not gain enough thrust or even stall.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

Rice. 1.3. Conventional fuel allows your ship to move normally. There are a great many types of this fuel. Here is just a brief overview of some of them.

Informative guide articles. These are detailed reviews of at least a thousand words. Their goal is to show readers how to do the things that interest them. For example, our the target audience are marketing experts. Marie Smith, the author of our Facebook articles, once wrote "Twenty-One Ways to Increase Your Facebook Followers: Get Creative." Such materials quickly circulate on the Web, they are referenced and commented on.

Interviews with experts. There are leading experts in every field. They are often quoted, speak at events, maintain popular blogs, or write books. Interviewing these people will help keep your readers up to date with the latest developments and innovative ideas. In form, it can be videos, audio recordings or articles. For excellent examples of video interviews, visit David Garland's website TheRiseToTheTop.com.

Reviews of books, production and sites. Numerous experts of various profiles regularly present their books, new products and online resources. Paying attention to M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

readers to such novelties, you become an invaluable find for them. For example, WhitePaperSource.com provides monthly reviews of the most useful white papers for business. Such information helps readers to enrich themselves with fresh ideas and learn about new resources.

Live examples. Also known as "success stories", case studies introduce readers to successful people and companies. Their simplest scenario is as follows: a description of the difficulties faced by the company, a sequence successful steps and results. The importance of such articles is very great because the examples allow people to see what they can do in a similar situation. For illustration, you can take an article by expert Kasey Hibbard "How social networks helped Cisco make more than $ 100,000 without traditional promotion of the product," published on the site SocialMediaExaminer.com.

News. If new products and services are constantly appearing in your field of activity, then you can become a resource that will introduce readers to new products and services.

The trick is to break the news before everyone knows about it. If you succeed, you will get a powerful influx of visitors. For example, MacRumors.com does a great job of predicting what new products Apple can expect.

They study patent-pending computer programs and pay the right people for the information.

Rebuttals. Exploring points of view contrary to popular belief can also be quite effective. For example, I wrote an article for MarketingProfs.com "The Other Side of Twitter: What Businesses Need to Know." It was published in February 2009, at the height of the network's unstoppable rise. For a whole year, the article had one of the highest ratings and attracted a huge number of visitors to the site.

Conventional fuel can be used everywhere: ideally, the content should be hosted on your site and under your control. You can organize distributions by e-mail, in the form of printed materials or videos. If your audience is small, then for strategic reasons, content can be placed where it is likely to catch the eye of your readers, for example, on other people's blogs.

You can combine different kinds this fuel or use any one type. At SocialMediaExaminer.com we publish guide articles, expert interviews and success stories.

Conventional fuel will be useful to you for normal flights. However, for a set top speed you will need another type of fuel.

Nuclear fuel The most powerful business accelerator is nuclear fuel. This brainchild of high technology is much more difficult to manufacture. However, if you have it, then your ship will be able to travel to different parts of the universe without any problems. You will certainly succeed using only conventional fuel wisely, but you will never gain such speed and fly as far as you could.

At the same time, you should be careful not to switch to nuclear fuel too often and only in the course of a carefully planned and executed strategic operation.

Most entrepreneurs do not use nuclear fuel. Those who create given type content, very soon find that they are noticeably ahead of their competitors.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

Rice. 1.4. Nuclear fuel will allow you to develop incredible speed and send your ship to the starry distances. The range here is small. Here is a brief overview of the possible options.

Polls. This is perhaps the most efficient type of nuclear fuel. When you provide free reviews based on in-depth research on a topic, you can reap amazing benefits from it. By conducting surveys of people working in your field and presenting the results in a readable report, you will quickly become a recognized leader. SocialMediaExaminer.com publishes the "Blogosphere Marketing Report" every year, which is viewed by about 40,000 people in a matter of days.

Top ten. Always remember that it is extremely important for people to easily recognize a product among similar ones. Nomination announcements, polls and voting will let you determine the best companies, blogs, books and other products or services in their category. Compiling high-quality reviews of this kind will attract the attention of strong players and, perhaps, lay the foundation for interesting cooperation with them. When we selected the best blogs at the very beginning of SocialMediaExaminer.com, we ourselves were in the public eye.

White Books. These documents are published in order to acquaint people with current business ideas, products or services. Pages 6-10 reflect the current M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

trends, highlights problems and suggests solutions. A distinctive feature of white books is their long life. For example, an article I wrote in 2006 attracted the attention of 85,000 potential customers, and still about 30 people pay attention to it daily.

micro-events. Webinars, teleconferences, blogosphere events, and webcasts live are examples of micro-events. They allow your audience to interact directly with different kinds of experts. Such meetings are more interesting than ordinary interviews, since live communication attracts a large number of people, is not tied to a place, and gives the experts themselves an excellent opportunity to introduce themselves to the audience. An excellent example is Sam Rosen's Persuasive Marketing project (influencerproject.com). He invited 60 recognized leaders, and each addressed the audience with a one-minute speech. This hour-long program was watched by 5,500 people.

Undoubtedly, the creation of nuclear fuel requires a lot of effort. However, even a short-term switch of engines from conventional fuel to nuclear will allow you to break away from competitors by a critical distance.

*** The use of both fuels is essential to move your company forward. In the chapters that follow, we'll look at how to create content like this and what it takes to make your business a success.

Other people Fuel makes your ship move, but people set the speed.

The main component of the lifting power is selfless help to people who do not belong to your company and most of whom will never become your customers. Simply put, keep giving back to others and your business will grow rapidly.

This idea may seem absurd. You might be thinking, “Why on earth should I waste my energy and time on people who have absolutely no interest in my success?” or “Why should I help those who have done nothing for me?” Good questions. I myself have often thought about them.

One thing I've learned over the years is that people will never care too much about my business. They won't walk all day around me in a burning desire to help. In fact, they are so busy with their current affairs that I hardly flicker on their radars.

I experienced all the difficulties of traditional marketing in full. At first, it seemed to me that people would be ready to fulfill any of my requests or purchase goods only for beautiful advertising texts.

My first job was in the editorial office of a weekly newspaper in Wisconsin, where every month I was assigned by my boss to go around houses and offer people subscription coupons.

I went and knocked on every house. Sometimes I was greeted with the words: “Oh, what a wonderful young man! Here's your money." But most of the time, people slammed the door in my face. It was obvious that cheap yellow cards with two coupons didn't make them jump for joy.

Although my walks did not last long, I learned one important lesson: questions about money almost always cause people to reject.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

The true understanding of the problem came to me much later, when I had already ground my teeth in marketing. It wasn't until many years later that I discovered a new way of selling. His secret is simple: if you do something really worthwhile and useful for people, then you will not have to ask them for help.

It turned out that people incredibly appreciate if someone helps them in solving problems.

In business, too, there is a rule: treat others the way you want to be treated.

M. Stelzner. "Content marketing. New Methods for Attracting Customers in the Age of the Internet»

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