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What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + useful tips.

If you want to open a business related to trade, then you are probably interested in what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial path, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But still, you need to find your niche, analyze demand and set adequate prices, otherwise you can be left with nothing waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

The opening of any business begins with a market analysis, namely, the definition of demand.

Why is it so important?

Imagine that you find suppliers from whom you buy goods and open a stationary or virtual store.

In anticipation of the first buyers, spend days, and then weeks, and the goods are still lying.

But where are the promised benefits and profits?

Therefore, in order to avoid such a situation, it is necessary to conduct a demand analysis.

Demand Analysis Instructions:

Contact the Internet.

This will be especially true if you want.

To do this, you need to study the query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, type in keywords and check the number of requests.

If the figure is modest, then this means that such a product is of no interest to anyone.

In a scenario with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche can be occupied by many competitors who will interfere.

Conduct a marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your area.

Pay attention to what people are buying and which stores are empty without customers.

Also check prices.

It is possible that they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.


Here, analyze the gender, age, purchasing power and location of your future customers.

For example, people from small town they will hardly appreciate your desire with elite dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of a metropolis.

But if there are a lot of young families with small children in your city, and there are no shops with goods for them, but you see that there is a demand for them, then this is definitely your option, and you can sell them profitably.

Conduct a survey of potential buyers.

Compose a short questionnaire with questions, print required amount copies and distribute them to the residents of your city.

Questions should be short and concise so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find the groups in your city and talk to their administrators.

Try a trial placement of contextual advertising on the Internet.

Let's go back to the online store.

Thanks to this method, even before the start of sales, you will be able to understand what is profitable to sell on the Internet.

To do this, create a landing page on the Internet (the user goes to it when they click on an ad), where you place information about the product.

Of course, users will not be able to complete a real order, as they will be notified that the product is out of stock or there is a problem on the server.

But by the number of transitions from the order page, you can analyze how interesting your product is to the public.

What is profitable to sell: 5 categories of goods "increased demand"

Everyone who is at least a little familiar with the laws of economics knows that demand creates supply.

This truly catchy phrase accurately demonstrates trade relations.

When the population has certain needs then someone has to satisfy them.

And seekers of the answer to the question come to the rescue: “What is profitable to sell?”.

And it will be beneficial what the population wants.

High demand items include:

Food.

But here it is important not to miscalculate if for every three residential buildings there is one grocery store Well, that's definitely not an option.

To profitably sell food products, you can choose one of the proposed options:

• opening a store on a busy street or in a new area of ​​your city (this is especially true in metropolitan areas);
• opening stores with a certain category of goods, where you can offer customers a wide range of tea / coffee, dairy products, pastries, organic vegetables and fruits.

1. Cosmetics, personal care products and household chemicals.

   
   After food, this category of goods is in second place, along with clothing.

   Such goods are quickly consumed, so people must constantly update them.

   If you want to sell them profitably, then look at new brands, as well as those that can only be found on the Internet.

   Clothing and footwear.

   During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.

   As a rule, it is updated more frequently among the population, so you can get regular customers.

   If you are ready for a larger business, and do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.

   It is profitable to sell them, because babies grow quickly, so parents are forced to constantly buy something new.

   Diapers, hygiene products, baby formulas, bottles and other goods necessary for children are in particular demand.

   Household products.

   This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of what is now the fashion for fitness, you can create profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, a stepper, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great number, you can break through if you offer girls new manufacturers or a better price.

Original accessories.

With the right pitch, you can profitably sell phone and tablet cases, backpacks, bags, wallets, hand-knitted hats and scarves, trendy chokers, jewelry, pillows, cups, photo frames, candles, and home decorations.

You will be required to create a certain concept for the chosen direction, and try to offer buyers something that is not yet on the market.

For example, do not sell bags and wallets that you can buy in a regular store, offer accessories self made or in some particular style.

Antistress coloring pages (coloring pages for adults).

This is the bestseller of this and last year.

You can really get hooked on these coloring pages, and having decorated one copy, you want to start a new one.

Plus, it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, on the streets you can see young people and men who are growing a beard.

Therefore, various means for their care are extremely relevant.

Open small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

We smoothly approached the topic of what is profitable to sell on the Internet.

The volume of online shopping is increasing every year, because buyers derive only advantages from them:

• no need to go anywhere and look for something,
• you can buy everything that you can’t get in your city,
• there is an opportunity to think it over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I want to talk about those categories that we have not yet touched on.

5 Profitable Items to Sell Online:

Electronic equipment and accessories to it.

This includes smartphones, tablets, electronic books, smart watches, portable chargers, headphones, covers, protective glasses and films.

A markup of 200-400% allows you to profitably sell goods and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found for every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales on them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to upgrade spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And on the Internet you can find everything you need.

Drones and quadcopters.


Right now, there is a “boom” of products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which, of course, attracts people.

The relevance of drone sales on the Internet is due to the fact that initially they could be ordered in foreign online stores.

In addition, there is a wide range of choices online. aircraft in different price categories.

Goods for hobbies.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, and more.

Opening a store with this content is extremely unprofitable, since it is impossible to collect in one locality a large number of interested people.

LED lightening.

In an era of colossal energy consumption, many are switching to a more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

That is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different power and price categories, you can satisfy the demand of customers.

To trade goods from China on the Internet,

pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough analysis of demand can you find out What is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail, and choose what you like.

Only in this case you will be able to establish an interesting and profitable business.

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You already know for sure that the Internet is ideal for sales, since its audience is not limited to the area or city, as in the usual outlet. By opening your own online store, you can raise your wealth and earn money by selling a variety of goods. But what exactly is profitable to implement through the network? Consider what is better to sell in an online store, why, and how much you can earn in this way.

Introduction

There are two options for opening an online store:

1. You are already in business and have now decided to increase sales through the network. This is a very practical solution, and with the right approach, you can increase your sales by 50-70%. The main thing is to ensure fast processing of orders made, instant dispatch and convenient payment.
2. You have decided to open a business from scratch by launching your own online store. This is also quite a popular practice among young businessmen. The hardest part about opening a store is choosing the right niche.

An online store is a great choice for a first business

In the first option, everything is clear - you do not need to think about where to get the goods, what you will trade and what pricing policy lead. You already have everything you need, so all that remains is to create a store and properly promote it to attract customers. The second case is more complicated - you will need to start everything from scratch.

How to choose a product for sale

So, you open a store from scratch and you still have no idea what to sell. We recommend that you take advantage of the following tips:

1. Study analytical materials related to sales. The network constantly uploads fresh analytics on sales already made and forecasts for the future. Focus on these materials if you want to be in trend.
2. Choose the category of product in which you are well versed. If you worked with plumbing, then sell plumbing, if you sold shoes, then work with shoes.
3. Consider assortment. Remember the Pareto rule - 20% of the product brings 80% of the profit. Choose your products as wisely as possible. For example, if you sell flashlights, then you should have replacement batteries, chargers, spare buttons, housings, and LEDs on sale.
4. Study key competitors, think about whether you can fight them. Usually the most profitable and interesting niches are already taken, but there is always room for new business.
5. Check how many people are interested in your product. This can be done through Yandex Wordstat. If there are less than a thousand requests for your region or the whole country, then your product is unlikely to be popular.

What is popular

Let's look at what is profitable to sell in an online store and why. We open the statistics for 2016 and see what is popular:

1. Household and kitchen appliances - 28% of total sales.
2. Electronics, cameras, flash drives - 15%.
3. Phones, smartphones-15%.
4. Films, music, books - 14%.
5. Shoes, clothing, sports accessories -12%.
6. Souvenirs, handmade, gifts - 8%.

The remaining 8% is divided between food, furniture, medicines and other small items.

Note: this list is provided for informational purposes only. Do not think what is the most profitable to sell household appliances and electronics. Yes, it is bought most often, but in this area there is very high competition with large retailers and trading networks. Think about whether you can compete with them and set the price lower.

You can buy almost any product in the online store.

Product requirements

Do you want to open a successful online store? The main thing is to choose the right assortment. Your product must meet the following criteria:

1. Compactness. You don't have to start trading with barbells, pianos or cabinets - your item should be freely shipped by postal companies. If you are starting with bulky goods, then you will need a warehouse, movers, etc.
2. Marginality. You should not start trading cameras that cost 300-500 dollars, and the margin on them is a maximum of 10%. Approximately the same situation with tablets and cell phones— the margin on them is minimal due to high competition. You must fully pay for the product in 3-4 sales. This is possible when the “cheat” is 25-35%. Otherwise, you will find yourself in the red due to force majeure: breakdown, marriage, customer refusal, loss of the package, etc.
3. Price. The price of the product must be tangible. Of course, you can start trading in needles and threads, but in order to feel a profit, you will need to sell at least 1000 of them, which will be difficult for young business. Therefore, it is best to sell expensive goods. The ideal option is a profit of 1,500 rubles or more from one sale.
4. Uniqueness. Your product should be difficult to compare. For example, if you sell iPhone 6, then the buyer will simply enter its name into the search engine and receive hundreds of links from well-known online stores, in which the price will certainly be lower than yours. Therefore, choose a product that cannot be easily compared.
5. Stability. Your product should not depreciate. A new model of phone or video card loses up to 30% in price in 6 months. Not sure if you can sell the game during this time? Don't take risks. Only stores with an already established customer base can operate with such goods.
6. Noncompetitiveness. Choose such a product so that you do not immediately get involved in competition with large retailers and stores. You are unlikely to be able to sell cameras or smartphones (unless you have a significant price advantage) because this market is crowded.
7. Provider. You need a quality supplier who will not only consistently supply you with goods without delay, but also provide discounts, take back unsold products, and deliver goods without payment. For example, a client came to you and placed an order for the same 10 Parker pens that you trade. You only have 2 pens in stock, so you ask the supplier to send you 8 more, promising to pay from the sale. The supplier sends you pens without payment, you sell them and return the money to him.

Read also: Business plan for a hardware store

You probably already understood what product can be sold in an online store - it should be as monopoly as possible. Do not get involved in the battles of competitors, because from the start you have no margin of safety and room for maneuver.

A compact product does not require a lot of storage space and a full-fledged warehouse

Key points

Above, we have already described how to choose a product and how it should be. Now we list the main points of what you need to consider before opening an online store. The points described below can be seen as step by step instructions to open a store.

Assessing the market size

You need to find a middle ground between highly competitive products and products that are sold in single copies. It is unlikely that you will be able to provide a serious level of sales in the niche of sportswear for pregnant women - weightlifters. It is better to choose something more purchased. For example, men's cufflinks. You can determine interest in a product by studying the number of key queries in search engines through Google Adwords or Yandex Wordstat.

We study competitors

A large number of competitors indicates that the product is selling well. But here you need to correctly calculate your strength. In the tools described above, you can see the number of competitors that offer content on the selected topic. Keep in mind that you will have to fight them.

Note: study the sites of competitors, determine their key advantages and disadvantages, think about how to make the store better and more convenient.

Studying the market

What is popular today may not be popular tomorrow. It is necessary to predict how popular the product will be in a month, quarter, year. Perhaps this is just a passing fad, or perhaps a brewing trend that has not yet been occupied by anyone. This is exactly what happened with quadrocopters - at first no one understood what they were for, but now they are used almost everywhere. Other examples: selfie stick, personal dosimeter and breathalyzer.

Be sure to study the market well before you start trading

Product Availability

People buy goods on the Internet when they are not available in the nearest store (or when the prices for them in the store are very high). You should not sell screws and self-tapping screws over the Internet, because they can be purchased at any hardware supermarket or hardware store.

How to choose what to sell in an online store in 2018? This question is faced by hundreds of entrepreneurs who have decided to open their online business. Let's consider the main criteria when choosing a product for online sales, and also offer ideas for a business.

What you will learn about:

What criteria to consider when evaluating a product

The process of finding a product that is suitable for distance selling is considered the most important step in the creation of profitable business. When choosing the right product, you need to determine two things:

• demand for it
• your financial capabilities and development prospects.

After all, theoretically, almost everything can be sold online, but not every product will bring good profit. For profitable sales it is desirable to evaluate a number of factors that will affect the benefit.

Potential Market Size

Most of the data on the possible size of the market is available on the Internet in the public domain. Take a look at the numbers from Data Insight, the Association of Internet Commerce Companies and individual market participants.

True, the size of the Internet sales market of 1 trillion rubles, named by experts, will not tell you anything. But the data on the most popular products- suitable ground for thinking about what is better to sell in an online store.

Statistics show that electronics, clothing, home and repair goods, etc. are well sold on the Internet.

To assess the market, analytics about its consolidation is useful. According to the data of 2017, there are already highly consolidated industries in online commerce that have serious leaders (for example, in the book segment there are “Labyrinth” and “Read the City”, in Moscow among online food supermarkets - “Utkonos”).

However, there are niches where there are many small online stores. For example, in the field of goods for the holidays, the sale of flowers, groups of building materials.

There are also universal niches where both large and small stores feel good. These are electronics, clothing, shoes, accessories.

The analysis of search queries will also help to evaluate the market. For this, it is used Google Adwords keyword. The information collected by the company makes it possible to determine whether there will be a wide demand for the product, how many potential customers are looking for this product on the Internet.

You can also determine specifically what to sell in an online store using the Wordstat service from Yandex by typing in the phrase “buy + [name of the product intended for sale]”.

Level of competition

How to conduct competitor analysis? This will also require internet. Enter the name of the product you plan to sell into the search engine and select 5-10 online stores from the first page. You can use the Yandex.Market service and see those who sell this product there.

What is better to consider in a competitive analysis of online stores? It is worth seeing:

• price level (how much potential competitors sell this or that product);
• attendance of competitors (the counter from liveinternet can be on the site in the public domain, if it is not there, the free Alexa service will do);
• where visitors come to the site, channels and geography of users (SimilarWeb site analytics);
• what keywords customers use to go to competitors' sites from the search (features of the paid resource SpyWords);
• how much money is spent on contextual advertising (SpyWords).

In addition, before building your own website, it is desirable to understand how competitors keep customers on their Internet resources, how they encourage them to make a purchase, and also what payment methods they offer.

Important! Analysis of other online stores will allow you to find out what else you can sell in your store ( related products, services). You will definitely have ideas on how to increase the average check.

Go to a competitor's website and try to find a product, add it to your shopping cart and checkout. Write down your impressions, think about how you can improve the service offered by another store. When analyzing, pay attention to the little things:

• are there any reviews;
• quick contact form;
• advice related to the use of the product, etc.

When opening an online store, use the CRM system from Business.Ru. With this online service, you can manage your product range, automate work with suppliers, quickly process orders, provide high-quality customer service, run promotions and analyze sales.

Stability of demand for goods

Earlier we wrote that not every product will be profitable to sell in an online store. However, there is a group of subjects that are well implemented, but only at certain times. We will talk about seasonal goods and goods of impulse demand.

The former, for example, include flowers (sales peak on March 8 and September 1), goods for summer cottages (sales peak from April to June).

Everyone knows that it is much easier to sell goods for sea holidays in an online store in summer than in winter. However, at this time you do not sell goods for winter sports (sales peak in November-January).

Impulse goods are those that a person saw by chance, but at the same time decided to take it. A vivid example is the useless small things for the kitchen, bought by accident on AliExpress.

Such goods include tea, coffee, chocolate, unusual items for the home, accessories. Due to the low cost, the level of their sales does not fall during the crisis, but it directly depends on the activity of the store's advertising campaign.

Important! If you want to make a profit every month, choose to sell something that does not fluctuate significantly.

How stable is the demand, you can find out from the analysis services keywords from Google.Adwords and Wordstat from Yandex.

In addition, before opening an online store, you must perform a number of actions:

1. Decide on the size of the investment. The dropshipping system (when the supplier himself sends the goods to the buyer) allows you to work with little or no investment, but you won’t earn much in this way. If you work directly with buyers, you need funds to buy the goods from the supplier, because often the consumer pays for the goods when he receives them personally;
2. Find a supplier with pleasant working conditions, ask him for a price. If the supplier is located abroad, you need to find out if there are restrictions on the import of goods into Russia, whether he needs additional certification in our country;
3. Calculate what markup you can set (taking into account all expenses) in order to make a profit;
4. Think over the terms of delivery (free shipping is undoubtedly an advantage for your online store);
5. Evaluate, using previous findings about competitors, how you can plan advertising campaign. It could be contextual advertising, social media promotion or even guerrilla marketing. It all depends on the item you are selling;
6. Draw up a business plan for an online store based on the conclusions made earlier.

The business plan should include:

• type of goods;
• market analysis;
• analysis of the positive negative aspects business, opportunities and threats;
• description of organizational and legal conditions;
• advertising campaign plan;
• revenue calculation and other financial calculations.

What to sell in an online store: ideas and ways to choose a niche

Before presenting ideas for products that will sell well online in 2018, here are five ways to choose a niche:

1. Define the problem and identify products that solve it. For example, the rise in crime has created a demand for the so-called "anti-theft backpack". Statistics from 2018 only confirms this:


2. Find products that you and those around you are passionate about. For example, if you love running, you can open a running store. You can sell sports accessories, water, and even comfortable jewelry for people involved in this sport. If you are excited about new gadgets, sell new ones. So, there is still an increase in demand for robotic vacuum cleaners (not to mention quadrocopters).

3. Look for a niche with branding potential. For example, on the wave of patriotism in Russia, stores with themed clothing and paraphernalia have been well developed.

4. Identify a product whose demand has the potential to grow. So, among men it is now fashionable to grow a beard. Demand for beard care products doubled in Last year. High demand observed in the autumn-winter period, as well as before the holidays (New Year and February 23).

5. Identify products that are hot right now: ask your friends what they are going to buy. For example, many teenagers are now excited about Bluetooth speakers. The growth in demand for them is confirmed by statistics:


The proposed niches should suggest what you can sell in an online store.

Having opened an online store, try the Business.Ru CRM system for in-depth sales analytics. The service allows you to receive real-time detailed information about the profit and profitability of goods, control the revenue and all expenses of the company, predict sales and increase work efficiency.

The 2018 trending ideas from the list below will help you decide on the choice of goods for e-commerce.

Goods for home and garden

Product options:

• little things that make life easier (like AliExpress products);
• bed linen and pillows;
• swing chair made of artificial rattan (original ones are expensive, but inexpensive substitutes can be sold);
• hammocks;
• pools and loungers.

Please note that goods for summer cottages are characterized by seasonal demand.

Digital technology and electronics

Popular in 2018:

• mid-range smartphones;
• Bluetooth speakers;
• video cards (for mining);
• robotic vacuum cleaners.

Children's products

it a good option for an online store run by a woman with children. Owner trading platform must understand the main trends in demand, understand popular and fashion brands.

Demand for baby products, according to search engine statistics, is falling in 2018. The reason is the decline in the birth rate and the fact that women do not use search services to search for goods for children, but Yandex.Market and social networks. So selling children's things in an online store is not so easy.

However, there are things, the demand for which practically does not fall. Among them:

• child car seats;
• children's hammocks (seasonal demand!);
• scooters, balance bikes and bicycles;
• children's clothing and footwear.

Many children's goods belong to the category of impulsive demand: women on maternity leave spend a lot of time aimlessly wandering around online stores, filling the basket with things for the child to get positive emotions.

Auto parts and car accessories

Have you noticed that auto parts stores rarely sell auto accessories? This is because those who sell spare parts specialize only in them, because you need to be well versed in details, analogues, etc.

Often the owners of car dealerships deal only with certain brands, for example, "Korean" or "German".

Car accessories trade is great for those who are just starting to understand cars. However, the competition in this area is higher. Read about how to open an auto parts store.

Unique food

Food products are not often sold on the Internet, as it is easier for the consumer to buy them in a regular store. However, when specializing in niche products, an online store of unique food products will have regular customers.

When we talk about niche products, we mean:

• farm products;
• goods for vegetarians;
• special varieties of tea, coffee;
• dietary supplements for sports nutrition.

Sportswear and footwear

The number of people who want to go in for sports in Russia is constantly increasing due to the trend towards healthy lifestyle life.

An entrepreneur who wants to open his own sports goods store must himself “spin” in this area. After all, you need to understand the trends.

Popular in 2018:

• accessories for those who go in for sports (demand is growing even for banal yoga mats!);
• gadgets for runners and cyclists;
• sports nutrition;
• tourism equipment.

Goods for pets

According to statistics, there is a stable demand for animal feed in Russia. Veterinarians regularly remind cat and dog owners that it is forbidden to feed pets with food from the common table.

To save money, people order pet food in large packages with courier delivery.

In 2018 are in demand:

• feed of the middle price category;
• cat litter;
• carriers, leashes and harnesses.

Natural cosmetic

"Organic" cosmetics is a trend in the cosmetics market, which was observed in 2017 and will clearly be fixed for several years.

Its main advantage is the absence of harmful ingredients and a small likelihood of allergies.

Sell ​​well online:

• oils;
• herbal cosmetics;
• Korean cosmetics;
• Indian goods.

It is desirable to promote natural cosmetics through social networks and recommendation services.

Inexpensive goods from China

If you doubt the stable demand for the goods listed above, and are also afraid to start your own business because of expensive goods, start by selling goods from China. To do this, look at the trends of AliExpress, Taobao and other Chinese sellers. And create your own assortment.