Presentation for shopping centers example. Stylish store presentation for shopping centers and malls with premium design. Do you need a presentation for the landlord

Today, shopping centers are the most "tidbit" for those who sell something. All entrepreneurs want to have a retail space in a visited shopping center. Agree, there is a huge difference: your shop is located in a deserted alley on the outskirts or in the middle of a large shopping mall where everyone comes to shop. The solvency of the flow of people in this place is high, you just have to “spread the net” in the form of a product / product and wait for the “big fish” to swim.

It seemed like the perfect recipe for success. But there is a small caveat - getting a place in a good shopping center is not as easy as it seems. The owner of the building, of course, will want to enter into a lease agreement only with a company or entrepreneur whose business interests him and promises big profits. That is why there is a company presentation for the landlord. This is an electronic (most often) or printed product that informs a potential landlord about your company, type of activity, etc.

Do you need a presentation for the landlord?

Some old-school businessmen have trouble keeping up with the times. They resist innovation in every possible way and complain about the need to create such a "useless" thing as a presentation for obtaining a lease in a shopping center. But is it really such an unnecessary thing?

It turns out that by contacting the administration of the shopping center with an application for renting retail space, you can easily get a refusal. Now large and really profitable centers receive so many similar offers that several companies apply for one place. Sometimes tenders are even held to determine the tenant. As you might guess, the owners would rather take on a serious brand with its own history, customer base, marketing strategy, and so on. And they can quickly learn about all this only from a good presentation. Therefore, if you want to get a good retail space, you will have to order a presentation of your business and impress the landlord.

Tenant Presentation Sample Compilation

If you want to rent a retail space in a popular shopping mall, then you need to prepare a short, concise, understandable and at the same time interesting presentation. Based on this information, the landlord must choose you among the other applicants. What exactly should be included in this presentation:

• The name of the company, a description of its activities (everything is very clear here - your company and the shopping center should “get acquainted”).
• Statement of a problem that can be solved with the help of your product / service.
• Description of the product or service you offer: why are they good?
• Highlighting one's competitiveness, emphasizing advantages over similar firms.
• A story about why a lot of people will come to your point.
• Description of your needs (what footage is needed, how the retail space should be equipped, etc.)
• Convincing the landlord that he needs a tenant like you. Description of the benefits of the shopping center from cooperation.

Presentation for rent: nuances

If the presentation will contain answers to all the questions of the landlord and will interest him, then you will get the desired retail space. But it should be remembered that repeating an example from the Internet is not a guarantee of success. You need to control all the little things that can spoil the impression of the brand and deprive you of the lease agreement. Pay attention to:

• Literacy. If there are errors in the text of the presentation, you can forget about achieving your goal. Business does not like the illiterate, no one wants to deal with such a company.
• brevity. Cut and shrink everything that can be cut and squeezed. No one will waste an hour of precious time reading your long reflections. Clearly and to the point - this should be the presentation.
• Technical side. Think in advance where and how you will present yourself. Most often, presentations for rent are sent by e-mail: in this case, bring your file to the proper form, follow all standards. It would be best to send the presentation in pdf format - it can be read on almost any computer. In addition, follow the expansion of pictures and photos - all images must be of good quality.
• Visualization. The more information illustrated visually, the better. Replace boring text and calculations with graphs, show beautiful pictures goods that you produce / sell, etc.
• Design. Never try to "compose" a design on your own - if you do not have the skills and experience, then the idea will turn into a failure. Contact professionals who will come up with the “stuffing” and draw the “wrapper”. You will get a candy that you will not be ashamed to show to the landlord. And which, by the way, will benefit your business in the future.

The concept of the project involves integrating the territory of the old port into the central part of the city and creating a living modern environment that complements the existing infrastructure. As part of the project, it is planned to build a designer outlet center, hotel complexes with premises for business events and a SPA complex, a residential complex with its own infrastructure, big box retail premises, a cinema, a walking area with restaurants and bars, a marina. The implementation of the project began in 2014, and already in 2018 it is planned to open the first phase of the outlet center. The project will be BREEAM Communities certified.

Flagship projects: Redevelopment "Vallila Konepaja". Finland

GVA Sawyer announces the start of a new development project in Finland. This is a redevelopment project of the buildings of the former Konepaja Carriage Works with new construction, in the central part of Helsinki. A complex of three industrial buildings is subject to redevelopment, two of which are historical monuments protected by the state.

ABOUT COMPANY

The GVA Sawyer group of companies is a representative of the international network GVA Worldwide in Russia, since 1993 the main area of ​​our activity is commercial real estate. The company's services include the selection of commercial real estate, development, construction management, function technical customer, as well as consulting in the field of real estate, services for the lease and sale of commercial real estate, services for finding tenants for commercial real estate. The company has completed consulting and development projects in more than 50 cities of Russia and the CIS in the office, retail, cottage and hotel segments, as well as development projects in Finland. We provide services for the sale of commercial real estate and services for finding tenants for commercial real estate around the world.

If you want to rent an area to place a shop, cafe, hairdresser or any other commercial facility on it, you will surely come across the fact that the landlord will ask you to provide him with a presentation of your company. How well your presentation to the landlord will be prepared will ultimately depend on final decision according to your application. From this article, you will learn how to correctly compose the text for such a presentation.

Rules for writing the text of the presentation for the landlord

The basic rule for making a presentation for the landlord is: its text must be concise, concise, competent and effective. The presentation for renting space should be a short story about your company. In the text you need to indicate the name of your company, the scope of its activities, as well as list the products or services that you are going to offer visitors to the institution.

Remember that the people who will make the decision to rent the premises to you are unlikely to want to read a long text. Also, they are unlikely to be interested in lengthy philosophical reasoning, a detailed history of the creation and development of your company, and other irrelevant facts. The main purpose of the text of the presentation for the landlord is that readers can quickly catch your main idea and understand what you do and why the landlord should give preference to you.

The presentation should reflect the following points:

• what exactly are you going to offer visitors to the shopping center;
• what are the features and benefits of your company;
• how you differ from your competitors;
• What is unique about your products or services?
• why the landlord should give preference to you;
• why and due to what your goods or services will be in good demand among buyers;
• how you will be useful to the shopping center;
• what area do you want to rent and what technical requirements you present to her.

It is worth noting that three factors are most important for your potential landlord. The first one is the stability of your work and, accordingly, the stability of your rental payments. The second is compliance by your company and your employees shopping center rules and procedures. The third is maintenance shopping center image. Based on this, we can conclude that the text of the presentation should convince him that you will be a decent and responsible tenant.

When compiling the text of the presentation for the landlord, one should not forget that shopping centers and shopping malls, first of all, give preference to well-known brands, franchisees and grid companies. Small organizations that have recently entered the market are much more difficult to gain trust, so such firms need to approach the preparation of the text of the presentation with particular care.

Requirements for the design of the presentation for the landlord

Most often, the presentation for the landlord is made in PDF format. Before you send it to the shopping center, you must definitely check if there are spelling and punctuation errors in its text. It is desirable that the presentation contains high quality photos of your products, as well as photographs, thanks to which it will become clear how your outlet. Your logo should also be included in the presentation.

Where to order the text of the presentation for the landlord?

If you need a presentation for the landlord, but you do not know how to correctly compose the text for it, you can contact professional copywriter . An experienced specialist in a short time will prepare for you a clear, clear and attractive presentation for the landlord. Several firms can apply for the same place in the shopping center at once, and good presentation can set you apart from your competitors.

CONCEPT B this moment the mall is characterized by the concept of "neibourhood". This is an object retail and service of district importance, for the general population. The Solar Wind shopping center is positioned as Favorite, which has a good selection of goods. Here you can buy everything you need affordable prices. We are currently renovating our shopping complex. It is due to the favorable location of the shopping center at the intersection of the main traffic and pedestrian flows, the development of the regional infrastructure (the opening of the Strogino metro station, the construction ice palace federal significance), active construction of elite residential complexes. These factors determined the change of the existing concept of "neibourhood" to the concept of "casual center". Casual center is a specialized shopping center whose mission is to promote a fashionable lifestyle and satisfy the target group's need for self-expression through the purchase fashion clothes, accessories and visits to unusual themed restaurants and cafes. Compared to a fashion center, a casual center is more democratic, designed for people with an average income level, focused on fashion, style, dynamics, progress, and success. The shopping center pursues an active marketing policy. We are constantly working to create a comfortable atmosphere for buyers and tenants. We select tenants who complement each other, which allows us to work beyond the competition. The target audience- residents of the Strogino and Shchukino districts with an average income level (up to rubles per person) aged 20-45 years. The total population of the two districts is one person.

LOCATION NWZAO, Strogino district Marshal Katukov St., 25 Strogino metro station - 5 minutes on foot Schukinskaya metro station - 15 minutes by transport very accessible and accessible place (traffic flow in this direction of cars per day) Opposite the shopping center is a prestigious residential complex "Amber City"

General information. In the fourth quarter of 2010 in Kaluga it is planned to launch a trading entertainment center, consisting of 7 above-ground floors and two floors of underground parking. The Kaluga Region is located southwest of Moscow. The administrative center of the region is the city of Kaluga, the population of the city is the population of the region, thousand people. The most important railway and motorways pass through the territory of the region, connecting the Moscow region with the western and southern regions of the Russian Federation. Kaluga region in general and Kaluga in particular last years have become the object of continuous large-scale investment. Several well-known car factories Volkswagen Rus, Volvo, Peugeot-Citroen and Mitsubishi Motors have been built here and continue to expand their presence. As well as SABMiller plc, MACO, GE Energy, Karelia-Upofloor, Lafarge Vostok, Metro Cash & Carry, Shin Chang Construction, Kiilto Oy, Samsung Electronics and other well-known major global brands. More information about these and other companies and investment projects of the city can be found on the following websites:

Location of the shopping center "Moskovsky" * on maps and diagrams The shopping center "Moskovsky" is located at the intersection of the main transport routes of the city: Moskovskaya, Glagolev, Bilibina streets. These central streets have direct access to federal highways Moscow-Kyiv, Kaluga-Tula, Kaluga-Orel, Kaluga-Bryansk. Five hundred meters from the shopping center "Moskovsky" are the railway and bus stations of the city. On Moskovskaya Square, to the right of the shopping and entertainment center, there is a large university - the All-Russian Correspondence Financial and Economic Institute. In the square opposite there is a sports and recreation complex with a swimming pool "Dolphin", and on the opposite side of the square there is the largest concert and exhibition hall in Kaluga. The area is today one of the most densely populated areas of the city and continues to be built up further. Car traffic on Moskovskaya Square near the shopping and entertainment center is about 4,500 vehicles per hour.

Concept of the project The total area of ​​the shopping and entertainment center square meters. The original architectural solution and the use of modern finishing materials in construction distinguish the Moskovsky shopping and entertainment center from other shopping centers in the city of Kaluga. It is assumed that the following floor areas will be used: 1st and 2nd floors - retail area 3rd floor - dining area, cinema, entertainment area 4th, 5th, 6th, 7th floors - shopping and entertainment area with an atrium and city views, as well as conference and fitness rooms -club. On the underground floors of the shopping center "Moskovsky" there is an underground parking for 150 cars. TOC "Moskovsky" is equipped with Schindler escalators, cargo and passenger elevators Schindler, efficient system ventilation and air conditioning, video surveillance system, fire and burglar alarm. For the convenience of tenants and visitors, a voice announcement system (internal radio of the Trade and Entertainment Center), telephone exchanges, and the Internet have been installed. The security service will ensure order and security on the territory around the clock. Shopping and Entertainment Center.