Refreshing dragees and chewing gum with logo. Interesting about chewing gum (32 photos) Chewing gum in individual packaging

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Today it is impossible to imagine life without chewing gum. Most people use it daily. Based on this, recently it has been very actively used as unobtrusive advertising. chewing gum to order(mint) and Mentos chewable dragees will be remembered for their pleasant aroma and create a favorable impression of your company. They can be used during promotions and other advertising campaigns where a significant influx of customers is expected. Small vases with these pleasant and useful little things displayed on tables or stands will create an atmosphere of goodwill and will help to establish contacts with visitors. Your company will be remembered by customers thanks to the information printed on a small wrapper.

chewing gum with a logo will always be an unusual and pleasant souvenir, and partners will appreciate the originality of the approach to the proposed gift.

If you are holding some kind of mass action or show, then using chewing gum as an advertisement will be very appropriate. It is also successful to use them where the concept of a compliment is accepted, that is, to thank the client for using the service, for example, in cafes, restaurants, bars, hotels. And if sweets and chocolates with a logo are more suitable for the female and children's public, then serious men will not refuse chewing gum and dragees.

Another successful use of such souvenirs is possible in airplanes, branded trains, and other modes of transport. This is a profitable option for placing your advertising and company logo.

You can always order chewing gum in our company. We offer you a free product design layout. The lead time for your order will be 2-3 weeks. The minimum order for chewing gum is 20 kg, for chewing dragees - 10 kg.

What chewing gum is is a culinary product that consists of an inedible elastic base and various flavoring and aromatic additives.
In the process of chewing, all taste qualities disappear and the gum becomes completely tasteless and, as a rule, is thrown out.
You can still blow bubbles, which is why in English-speaking countries they gave the name Bubble Gum (that is, something like “rubber for bubbles”).

background
The prototypes of modern chewing gum can be found in any part of the world. It is known that even the ancient Greeks chewed the resin of the mastic tree to freshen their breath and clean their teeth from food debris. For this, beeswax was also used. Maya tribes used hardened hevea juice - rubber - as chewing gum. In the north of America, the Indians chewed the resin of coniferous trees, which they evaporated at the stake. In Siberia, the so-called Siberian resin was used, which not only brushed their teeth, but also strengthened the gums, and also treated various diseases. In India and Southeast Asia, the prototype of modern chewing gum was a mixture of pepper betel leaves, areca palm seeds and lime (more in the article Betel). This composition not only disinfected the oral cavity, but was also considered an aphrodisiac. In some Asian countries, it is still chewed. In Europe, the first prerequisites for the use of chewing gum appeared in the 16th century, when sailors brought tobacco from India. Gradually, the habit spread further to the United States. This went on for three hundred years, as all attempts to replace chewing tobacco with wax, paraffin, or other substances were unsuccessful. The world's first chewing gum factory was founded in Bangor, Maine, USA. Since then, the history of chewing gum has developed at a rapid pace. Until that time, the production of chewing gum was not an independent industry, and chewing gum itself was not a commercially distributed part of consumer goods. Thanks to the assembly line, chewing gum became a commodity, and the fashion for chewing gum spread from America to all over the world.
First experiences.

1848 John Curtis establishes industrial production of chewing gum. There are only four boilers in his factory. In one of the coniferous resins, impurities were evaporated, in the rest, a mass was prepared for products with the addition of light flavorings. The first chewing gums were called "White Mountain", "Sugar Cream" and "Lulu's Licorice".

1850s. Production is expanding. Curtis is now helped by his brother. Chewing gum is cut into cubes. The first paper wrapper appears. Chewing gum is sold for a cent for two. The brothers' Curtis Chewing Gum Company is building a new factory in Portland. More than 200 people are employed in production. The range of products is expanding. There are chewing gums "Four in Hand", "American Flag", "Pine Highway", "Yanke Pine", etc. 1860s. The Curtis brothers' products never made it outside of Maine. Unsightly appearance and poor cleaning (even pine needles came across in chewing gum) scared off buyers. Start civil war and completely forced to curtail production. 1869 Renowned New York photographer Thomas Adams purchases a large shipment of rubber from Mexican General Antonio de Santa Anna. After unsuccessful experiments in vulcanization, in artisanal conditions, he produces chewing gum like the Mexican chicle. Chewing gum is wrapped in bright multicolored candy wrappers and sold in several stores.

Patented chewing gum

1870s. Thomas Adams builds a chewing gum factory. Sales rise to 100 thousand pieces per year. The first chewing gum flavored with licorice appears, which has its own name - Black Jack.

1871. Thomas Adams receives the first patent for a machine for industrial production chewing gum. Adams' New York Gum sells for 5 cents each (a dollar a box). To many apothecaries, Adams is giving away the first batches free of charge on the condition that they display samples in their display cases. 1880s. William J. White, also known as P. T. Barnum (from the English barn - granary) creates Yucatan chewing gum by mixing rubber with cereal syrup and adding peppermint. John Colgan for the first time adds flavorings and sugar before combining it with rubber mass. This allows the finished chewing gum to retain its flavor and aroma much longer. The patent for this invention was subsequently purchased by William Wrigley, the founder of the Wrigley Company. Popularizing chewing gum among girls, entrepreneur Jonathan Primley creates the brand Kiss me! 1888 At the Adams factory, Tutti-Frutti, a fruit-flavored chewing gum, is invented, which becomes extremely popular in America.

1871. Apothecary John Colgan of Louisville, USA, mistakenly received 1,500 pounds (680.39 kg) of rubber instead of 100 pounds (45.36 kg) he ordered. He founded Colgan's Taffy Tolu Chewing Gum.

1888 The first chewing gum vending machines appeared. They belonged to the Adams Tutti-Frutti company and were located at train stations in New York.
A woman buys chewing gum on a Tokyo street.

1891 A new player enters the market - the Wrigley company, which manages to press the Adams factory in a short time. William Wrigley, a soap maker, notes that Americans prefer not his main product, but Lotta and Vassar chewing gums, which were offered "in the appendage". A resourceful entrepreneur quickly reorients production.

1893 At the Wrigley Factory
start producing mint
chewing gum
Spearmint and fruity
juicy fruit.

1899 Franklin W. Canning, manager of a New York City pharmacy, introduces for the first time a special chewing gum to the market, which, according to advertising, "prevents tooth decay and freshens breath." She gets the name Dentyne. Its distinguishing feature is its unique pink color.

As a result of the merger of Adams Gum (T. Adams Jr.), Yucatan Gum (W. White), Beeman's Gum (E. Beeman), Kiss-Me Gum (J. Primpi) and S. T. Britten (S. Britten), American Chicle. Modern chewing gum

1914 The emergence of the brand Wrigley Doublemint

1919 William Wrigley Jr. achieved astronomical growth of his business in an unconventional way - he sent a piece of gum to all Americans whose addresses were in the phone book.

Sign on the International Casino Building, Manhattan's Times Square Times Square, New York.

The Wrigley building in Chicago.

Two girls look at signs at Piccadilly Circus that include an advertisement for Wrigley gum.

1928 Twenty-three-year-old accountant Walter Diemer deduced the ideal chewing gum formula, which is followed to this day: 20% rubber, 60% sugar (or its substitutes), 19% corn syrup and 1% flavoring. A feature of this chewing gum is much greater elasticity. Diemer called his chewing gum Dubble Bubble because bubbles could be blown out of it. The chewing gum changed color to pink, which especially attracted children.

From an interview with Walter Diemer in 1996: It happened quite by accident. I was doing something incomprehensible, and ended up doing something incomprehensible with bubbles ... In the same year, the Thomas Brothers Candy Company was founded, a feature of which was an unusual location: in an old poison factory in Memphis (Tennessee). 1930s. William Wrigley comes up with a new marketing ploy. Baseball champs and comic book inserts that used to be sold with cigarettes are being sold with chewing gum. Pictures were produced in limited editions, so they became a collector's item.

Inserts from chewing gums Turbo

1930s. William Wrigley comes up with a new marketing ploy. Baseball champs and comic book inserts that used to be sold with cigarettes are being sold with chewing gum. Pictures were produced in limited editions, so they became a collector's item.

Gum pictures are starting to catch on. The most famous series of the late 30s - early 40s: G-Men, Horror "s of War, Mickey Mouse, Wild West, Indian Gum, Superman.
Columbia University professor Hollingworth publishes scientific work"Psychodynamics of chewing", in which he proves that chewing affects the reduction of muscle tension and helps to relax, relieving stress. Chewing gum is included in the soldier's ration (one piece of chewing gum is included in the daily ration).
1933 Inserts for chewing gum are produced on thick cardboard.
An unusual "charcoal chewing gum" appears on sale, which is advertised on packages of Mounds and other candies of the Peter Paul company.
1939 By decision of the Commission on Nutrition, Pharmaceuticals and Cosmetics, chewing gum is included in the classification of food products. Manufacturers were relieved of the need to sign all the ingredients on the packaging. Wrigley opens a factory in New Zealand.

1944 Entering the market trademark Orbit by Wrigley. Chewing gum is produced specifically for American soldiers. Dubble Bubble releases chewing gum with two new flavors - grape and apple

and over time even with this:]

1954 The Dubble Bubble Company organizes the first television bubble gum competition.

1956 The Bowman Company merges with Topps Chewing Gum. murol Confections Company launches Blammo sugar-free soft chewing gum. Coolmint Gum with a penguin on the package from the Lotte Company enters the market. Chewing gum begins to produce Kent Gida. The presidential campaign uses chewing gum for advertising and political purposes. It comes in the form of cigars and encourages voters to vote for certain candidates. 1962 The Guinness Book of Records has named the world's most overgrown gum chewer. She became Mary Francis Stubbs, who at that time was 106 years old. 1964 The Tijuana Brass orchestra records music for advertising campaign teaberry gum. The composition makes the orchestra famous. Wrigley's first Freedent chewing gums hit the market.

1962 The Guinness Book of Records named the most
oversized "chewing gum chewer" in the world. She became Mary Francis Stubbs, who at that time was 106 years old.
1964 The Tijuana Brass orchestra is recording music for the Teaberry Gum advertising campaign. The composition makes the orchestra famous.
Wrigley's first Freedent chewing gums hit the market.

Compound
Modern chewing gum consists primarily of a chewing base (predominantly
synthetic polymers), which is sometimes added
components obtained from the juice of the Sapodilla tree or
from the resin of coniferous trees.

Experts recommend using chewing gum only immediately after meals and no more than five minutes a day. Otherwise, it promotes the release of gastric juice into an empty stomach, which can contribute to the development of stomach ulcers and gastritis. However, after eating, in people suffering from heartburn, chewing gum helps relieve its symptoms. The secreted saliva, which has an alkaline reaction, is swallowed. The acidic contents of the lower third of the esophagus are neutralized. At the same time, a constant supply of saliva ensures the clearance of the lower third of the esophagus.

Some soluble components of chewing gum are unfavorable for the body if they enter it in large quantities. For example, sorbitol, a widely used sugar substitute in chewing gum, has a laxative effect, which manufacturers warn about on the packaging.

With the weakness of the dental ligament, with periodontal disease, the gum can contribute to tooth loss. Another myth about chewing gum is that chewing gum can cause a filling to fall out. Correctly placed fillings do not fall out from chewing gum. If the filling has fallen out, this indicates either a poorly installed filling, or ongoing caries or tooth decay. However, there is a danger to the jaw joints.

Interesting Facts
The biggest chewing gum bubble ever
recorded in July 1994 at the ABC television studio in New York. It was inflated by Susan Mantgomery from the USA, the diameter of the bubble was 58.5 centimeters (this is more than the size in the shoulders of an adult man of average build).

The damage caused by chewing gum to the street exterior when it hits sidewalks, house walls, benches, etc. is called gumfitti. Scientists around the world have been struggling for years to create chemicals that would dissolve chewing gum without causing harm. environment. For harmless disposal, they come up with very unusual methods. So, in the city of San Luis Obispo (California) for forty years there has been a wall on which everyone can stick their chewing gum. This is a local attraction. The wall is covered with rubber in several layers. In German Bosholt, tree branches are used for the same purpose.
I will add more
Chewing gum made of resin and pine needles
The origin of chewing gum has a long history. Even the ancient Greeks and Mayans chewed resin and viscous tree sap to tune in to meditation. Later, settlers from Europe adopted this tradition from the Indians, and began to chew pine resin and beeswax, including for the prevention of throat diseases.
The first attempt to industrialize the prototype of modern pine resin chewing gum can be considered a small business of John B. Curtis of Maine. It was organized in 1848. Resin chewing gum was not very popular, because it was difficult to remove unnecessary impurities from pine resin at that time, and besides, not many people knew about the existence of a new product.
Resin chewing gum was not very popular because it was difficult to remove unwanted impurities from pine resin at that time.
December 28, 1869 is considered to be the birthday of modern chewing gum. William F. Semple, an Ohio dentist, received a patent for chewing gum. The patent was vague about the creation of "a certain combination of rubber with other substances, in various proportions, suitable for the preparation of chewing gum."
Sample didn't make gum to sell. He was more interested in the process of invention and improvement. He probably did not believe in the possibility of the success of his invention on the market - the unsuccessful experience of his predecessors did not inspire.
Gum instead of bike tires
In the same 1869, an inventor and photographer from New York - Thomas Adams - purchased from former president and Mexican General Antonio Lopez de Santa Anna a ton of Mexican rubber for rubber production.
He was going to make toys, bicycle tires and shoes, but he noticed that some Mexicans were chewing the raw material for rubber - chicle. Adams decided to brew a small batch of rubber gum in his kitchen. The resulting substance was quite chewable.
Two similar inventions by two different people. The first came up and forgot, the second decided to try his luck.
Thomas Adams exhibited a trial batch of the new product in several local stores. Customers appreciated the product, and soon Thomas Adams' business took off. In 1871, Adams designed and patented a machine for the automatic production of chewing gum. In addition, he added licorice extract to the base to improve the taste and smell and, as a result, increase sales.
Thomas Adams called the world's first flavored chewing gum Black Jack. It had the shape of an even oblong stick. Adams' New York Gum sold for 5 cents each (a dollar a box). To many apothecaries, Adams distributed the first batches free of charge on the condition that they display samples in their display cases.
In 1888, Adams' "Tutti-Frutti" chewing gum vending machines appeared in the United States. They were placed at electric train stations in crowded New York.
Soapmaker produces chewing gum
For a time, Adams had a monopoly on chewing gum. But progress does not stand still, and a successful product that is in demand is difficult to keep in one hand. Already at the beginning of the twentieth century, quite a large number of chewing gum manufacturers entered the market and began to compete for consumer attention. Among the manufacturing companies, Wrigley's, known to this day, occupied a special place.
This transnational corporation was founded in 1891 under very unexpected circumstances. Successful soap salesman William Wrigley once noticed that customers came to his store not only for the soap, but also for the two sticks of Lotta and Vassar chewing gum that came with the purchase.
Wrigley realized that this circumstance could be used to expand business areas. So from a seller of soap, he retrained into a manufacturer of chewing gum - Wrigley.
Chewing gum for free and let no one leave offended
In 1893, the factory began producing Spearmint mint chewing gum and Juicy Fruit. William Wrigley became a real innovator in the chewing gum market. He changed the traditional form, dividing the usual bars into five separate plates. The plates were wrapped in waxed paper so that they would not stick to each other.
Advertisements for Wrigley products began to appear on the sides of streetcars and omnibuses. Girls (prototypes of modern promoters) handed out chewing gum for free on the streets of megacities to attract the attention of buyers and taste a new product.
A stick of chewing gum was given to every immigrant who entered the United States through Ellis Island.
Wrigley Corporation developed at a galloping pace in the United States, and soon entered the world market. In 1910, the company built its first out-of-state plant in Canada. In 1915, a factory was built in Australia. Wrigley did not skimp on advertising companies that followed one after the other.
To popularize chewing gum among children, the book "Mother Goose" was published with poems and colorful illustrations. For advertising purposes, sticks of chewing gum were sent to all New Yorkers whose names were listed in the city telephone directory.
Later, a stick of chewing gum was given to every immigrant who entered the United States through Ellis Island. As a result, William Wrigley's chewing gum became a symbol of America.
To date, Wrigley has entered the markets of more than 180 countries around the world. The corporation includes 15 factories around the world. Wrigley is one of the largest confectionery manufacturers in the world.

and chewing gum - one of the symbols of America and the cherished dream of the Soviet child - was patented exactly 140 years ago. The dentist who copyrighted the gum claimed that his mixture of rubber, chalk, and charcoal was good for teeth, and one piece could last weeks or months. Now doctors are not so clear about the benefits of "bubble gum".
Chewing gum (chewing gum) is a special culinary product that consists of an inedible elastic base and various flavoring and aromatic additives. In the process of use, chewing gum practically does not decrease in volume, but all the fillers gradually dissolve, after which the base becomes tasteless and is usually thrown away. Bubble gum can be blown out of many types of gum as entertainment, which in English-speaking countries has given it another name Bubble Gum (that is, something like "bubble rubber").
Ancestors of chewing man
The history of chewing gum goes back centuries. The very first chewing gum dates back to the Stone Age, VII-II millennia BC. In 2007, during excavations in Finland, a 5,000-year-old piece of resin was found with imprints of human teeth.
It is known that even the ancient Greeks chewed the resin of the mastic tree to freshen their breath. The Mayan Indians used the congealed sap of the sapodilla tree to clean their teeth and freshen their breath. They called this chewy mixture “chicle”. Much later, it served as the basis for the industrial production of chewing gum.

Generation G

The fashion for chewing gum in the world appeared after the Second World War. American military personnel, whose ration included chewing gum, introduced this product to the inhabitants of Asia, Africa and Europe. Gum began to be produced in Japan, Germany, Great Britain, France and other countries.
Chewing gum was not produced in the Soviet Union for a long time, and the Soviet analogues that appeared in the 1970s were inferior to foreign ones in terms of elasticity and packaging design.
"Imported chewing gum" was a kind of cult object among Soviet children and teenagers. Wrappers and inserts from her were collected, exchanged for various trifles, played or argued for them.
Undeniable benefit...
There is a lot of controversy about the benefits and harms of chewing gum. Gum manufacturers prove the usefulness of their product. First of all, it is an opportunity to clean the teeth and oral cavity from food debris after eating, freshness of breath.
Chinese astronauts even brush their teeth with special chewing gum, not being able to use an ordinary toothbrush in space. And during the years of prohibition in the United States, in bars that illegally sold alcohol, chewing gum was handed out to visitors to drown out the smell of alcohol.
In addition to mechanical cleaning of the oral cavity, thanks to sweeteners (sorbitol, xylitol) in modern chewing gum, the acid-base balance is restored.
Interesting
The whitening properties of chewing gum are greatly exaggerated, chewing gum is completely unable to remove plaque: it is too tenacious for it. A small exception is chewing gum with hard granules in its composition, which can slightly “scratch” the surface of the tooth. However, no gum can replace a full-fledged brushing with toothpaste.
In addition, chewing gum is used by airplane passengers to avoid problems with stuffy ears. And recently, scientists said that chewing gum without sugar "burns" kilograms.
...and undoubted harm
These and other arguments are counterbalanced by the fact that if chewed too often, chewing gum has a negative effect on tooth enamel. In addition, excessive chewing contributes to the development of gastritis, since when a person chews, gastric juice is released, which irritates the gastric mucosa.
Last year, British doctors said that excessive use of gum can even lead to indigestion with serious consequences.
From constant chewing, the temporomandibular joint, the one that connects the temporal bone and the lower jaw, can suffer. If this joint is inflamed, chewing is not recommended.
sticky trash
Used chewing gum causes the most indisputable harm to city streets, public transport, etc. Thus, about 3 kg of old chewing gum is collected daily at the New York Central Station. AT English language there is even a special term for chewing gum on walls and sidewalks - gumfitti.
Not surprisingly, in Singapore, for example, chewing gum is illegal.

"Gum Alley" "Gum Alley"

Illegal
But gum, regardless of brand or taste, has never been a product that everyone likes. In the 1970s, some American physicians considered it harmful, because, in their opinion, it "was exhausting the salivary glands and could lead to sticking internal organs". In the 1950s and 1960s, orthodontists forbade it to patients with corrective braces on their teeth due to the fact that it was considered impossible to clean it with a toothbrush. The ban on chewing gum then extended to American schools. But the most famous case of chewing gum being illegal is the ban on its import and sale in Singapore, introduced by Prime Minister Goh Chok Tong in 1992. The punishment for illegal distribution is a large fine and even imprisonment for up to two years. Thus, the authorities of the southeastern state, known for its impeccable cleanliness, wanted to rid sidewalks, buildings and public transport of black spots left by chewing gum. However, in the battle between money and purity, the former won. In 2004, thanks to a free trade agreement between the United States and Singapore, the ban was lifted. However, now in Singapore only chewing gum with medicinal properties (anti-nicotine) is allowed for sale, and when buying it, an identity card is still required.
The economic side of the cleanliness of the streets are also concerned in Europe. Barcelona's current fine of 450 euros for throwing in public place chewing gum does not save: about 1800 stains from it are wiped off by city services daily, spending 100,000 euros per year on this. In November 2010, the Spanish government decided that the local chewing gum was too sticky and decided to change its composition - the issue is being considered in the production of a polymer used in the creation of plastic and in the cosmetic industry. In the UK, chewing gum with similar properties appeared in March 2010. Chicza, imported by the British from Mexico, not only does not stick to the floor, but is also biodegradable.

Chewing gum as a product has its own individual packaging, from a small paper wrapper to a vending machine. After being used for its intended purpose, the packaging becomes household waste and the object of close attention of collectors. No matter how rude it sounds, but collecting is, most often, the collection of things that have served in everyday life. I am just a collector of this topic: “chewing gum” (hereinafter “zh.r.”). In general, several types of collecting on the topic “chewing gum” are common:

1-Wrappers and packaging from chewing gum (without fat)
2-Inserts (pictures inside the package)
3-Packs of chewing gum (unopened, with zh.r.)
4-Things related to chewing gum (gum vending machines, vending devices, promotional materials, etc.)

pic 1	pic 2
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pic 9
pic 10
pic 11	pic 12
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pic 23	rice 24
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rice 26	pic 27

With time and the growth of the collection, knowledge on this topic also increases, and it is necessary to classify specimens by country, manufacturer, form, and year of release. Have to dwell on some particular topic. I was fascinated by the topic: “Wrappers and packages from chewing gum”, although here there is a favorite and main topic: “wrappers from records of Zh.R. classical rectangular shape”, typical representatives (Fig.1, Fig.2, Fig.3). Only on this topic I keep a detailed catalog and assign a number to each wrapper. Today (July 15, 2002) in the collection there are 13.142 wrappers from records by Zh.R. In total, there are more than 33,000 wrappers and packages of various forms in the collection from 96 countries of the world. Of course, these figures may be shocking at first, especially for novice collectors, but we must remember that this has been collected for more than 30 years and this is not yet the strongest (in terms of the number of copies) collection in the world.
The topic of collecting "chewing gum" is not very common in the world, but the Internet has made it possible for my colleagues from different parts of the world to meet and communicate. I have established friendly contacts with colleagues from the Czech Republic, the USA, Canada, Chile, Brazil and Japan. There are very few collectors in Russia and the former republics of the USSR, although earlier in the 70-80s, collecting wrappers and liners from the zh.r. was popular. Separately, I want to highlight the Czech Republic. It so happened that this topic is very common in this country, there is even a separate section in the Prague Collectors Club. Czech colleagues in 1987 even ordered a Zh.R. for themselves. in wrappers dedicated to the section "zh.r." in the club (Fig. 4). I know many Czech collectors from pre-Internet times. By the way, the strongest collections of this topic are in the Czech Republic. There is no market for gum-themed collectibles, but there are some established prices for vintage pieces that can be seen (and bought) at online auctions.
What can attract in chewing gum? Yes all! Just for this you need to devote most of your life to this topic of collecting. For example, in my case, the hobby began somewhere in 1972 at the age of eight or nine. Moreover, the enthusiasm of the last 10 years is stronger than the first years. True, there was a time when I was almost ashamed of my "childish" hobby. He thought that for a university student this was not a serious occupation, although he sometimes put new copies in the albums and, of course, he was never going to part with the collection. The main misconception of those years was that he considered himself the only collector of this theme in the world. In general, interest in chewing gum was created by the shortage of this product. I spent my childhood in the Crimea, in Sevastopol. It was " Golden time”, chewing gum was brought by sailors from everywhere, from all over the world, since we did not produce it. Japanese ones were especially appreciated, firstly, because of the plots unusual for a Soviet child (robots, monsters, dinosaurs, comics) (Fig. 5, 6, 7), and secondly, because of the variety of series, so it was interesting to collect. Since that time, a special attitude towards Japanese, and then South Korean wrappers has remained. They are fantastically varied and interesting. I think that my collection is especially strong with wrappers from these countries. In February 2002 I finally visited Seoul, that's where the expanse for the collector of wrappers from Zh.R. Gum is sold on every corner, with 20-30 types in each place. There are probably Korean collectors as well, since someone consumes such a variety. True, on the third day it turned out to be difficult for me to find a new one, and this is good, since everything needs a sense of proportion.
Packing This is a regular printed matter. Their years, epochs, countries, groups of countries (as, for example, earlier socialist countries) correspond to their themes, design styles. From the wrapper, you can often determine the approximate years of production and belonging to the country, but experience is needed here. I noticed that color combinations are usually remembered. My experience allowed me to identify something new sold in a stall on the street while driving by. Moreover, this is not fantasy and I am not a psychic, just the result of a serious passion. One more observation: I used to be able to say with certainty whether I have this wrapper or not, since the new one is defined very clearly. Now it is somewhat more difficult, I have seen enough of other people's wrappers and there is some confusion in my head, I have to more often refer directly to the collection for verification.
The collection is replenished primarily through the exchange with colleagues for similar wrappers, as well as liners, which I also have to deal with for exchange, and also through contacts with collectors of other directions from countries that are interesting to me. Therefore, the situation forces us to deal with coins, phone cards, cigarette packs, chocolate wrappers and other things. Previously, it was still possible to find small old collections of wrappers in Russia and the CIS after submitting advertisements in newspapers, but this is a very thankless and difficult task. Or maybe I already bought everything and traded? Most likely, I am mistaken, for example, I know about the Ushakov collection in Yekaterinburg, but so far I have not been able to establish contact. Sometimes new things are bought in our stores, recently new Russian manufacturers of chewing gum have been delighting. These purchases are especially useful for replenishing the exchange fund needed for the exchange.
The oldest wrappers in my collection: ZENO, Chicago, USA from chewing gum produced on the border of the last and the century before last. One of them bears at least the inscription FEB.7, 1890 (ZENO-YUCCA fig.8), the other JUNE 30, 1906 (ZENO-PEPSIN fig.9). These are the "cheapest" of the old wrappers, there are a lot of them left by collectors, probably in large numbers. I recently acquired a very old, but not very valuable in the understanding of the collector, a box from Zh.R. (Figure 10). The date on the box is 14 Feb 1871. But there are rare wrappers and more modern editions that are much more expensive. For example, Figure 11 shows a wrapper sold for 202 USD. And in the spring, a very old and rare wrapper from 1850 was put up for auction (Fig. 12), the initial price was 25 USD, at the end of the auction the price reached 599 USD. As you can see from the dates, chewing gum is almost the same age as a postage stamp, so philatelists should not turn up their noses comparing our collection themes, it's just that the topic itself came to us very late.
There are many offers for the sale of old vending machines for women, but this is already “ aerobatics» of this topic. Firstly, the price: 100USD and more, and secondly, bulky dimensions are a problem for shipping. An example of a machine sold recently for 4.127 USD (Fig. 13).
Now directly about chewing gum: oddly enough, I don’t like to chew myself, but I can say that I understand and understand the difference. I don't like it very much. Arab countries (Iraq, Iran, Syria), unsuccessful, at least for now, f.r. new Russian factories. I especially remember North Korean 15 years ago - you can’t chew it! I like the chewing gum of Japan and South Korea, very big variety tastes, some are incomparable with anything.
Production in the USSR began around 1976. Unfortunately, in those years, I did not pay attention to domestic chewing gum as a collectible, I was only interested in foreign ones, this is another misconception early period my collection. Had to recover last years so I can't say much. It's a shame, but perhaps my Czech colleagues have more information on this topic. A real, but not very high-quality (in my understanding) zh.r. was produced only at 4 factories. Most likely, this is a licensed purchase of equipment and materials.

Moscow, Kond. Association "Rot Front" (Fig. 14)
- Leningrad, 1st cond. plant, f-ka named after Krupskaya (Fig. 15)
-Armenia, Yerevan (fig.16)
-Estonia, Tallinn, "Kalev" (Fig. 17).

In the late 70s, almost every confectionery factory began to produce something similar to chewing gum, but the chewing gum itself only remotely resembled foreign samples. It was most likely an order "from above" to master the production of zh.r. and then confectionery and pasta factories dodged as best they could.
You can look at the details on my pages: wrappers from records of the USSR and EX-USSR
USSR wrappers of different shapes
Gradually, the production of zh.r. in the USSR practically ceased due to the competition of foreign firms. Firstly, Turkish, aimed at children, in colorful wrappers, sweet flavors and with a varied and interesting series of liners inside the packages. This is the time to start collecting inserts. An attack on our market by the international "monsters" Wrigley "s and DANDY was designed for a more mature and serious audience. The result of this attack was the opening of our own production facilities in St. Petersburg and Novgorod, respectively. The discovery of the past and this year (at least for me) was new Russian manufacturers: - OOO "Sladkiy Mir" St. Petersburg (Fig. 18) - OOO "KF Menshevik" Moscow (Fig. 19, 20, 21) - Kartel Podolsk, Moscow Region (Fig. 22, 23) Pleased with a wide variety of series, True, in many respects it copies the well-known series of some Turkish and Spanish firms.From the countries of the former USSR, the production of Kalev Tallinn Estonia (Fig. 24) has been retained.In recent years, the production of zh.r.

Uzbekistan (fig25)
-Kazakhstan (fig.26)
-Ukraine - "Neptune", Ilyichevsk, Odessa region (Fig. 27).

© Valery Nosal

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