Digital projects. Digital marketing - what is it and what is it used for? Digital Marketing - the benefits are obvious

13.11.2019

Quite recently, one SEO-promotion was enough for successful life activity in the global Internet network. But times go by, and progress in a century information technologies does not stand still. Internet advertising is developing and gaining momentum, while all other (outdoor, print, etc.) advertising is already at its peak or even in decline. So all the same, digital - what is it?

Digital is everything possible on this moment information, electronic channels, such as television, the Internet, social networks, radio, as well as other media on the Internet.

concept

Digital is a completely new marketing field that brings together the possibilities of all existing ones. The main focus is on the possibilities of new media. This term is replacing the already familiar Internet marketing, which is now understood more broadly. When answering the question "digital - what is it?" It should be remembered that this is a complex effect on the consumer.

Advantages

Digital marketing has several undeniable advantages, these are:

Targeting. The Internet allows you to differentiate the user in many ways, this makes advertising impact more accurate.
Price. In general, digital is still cheaper than the usual one, although with the complication of tools, with the advent of more and more people who want to use the Internet environment for promotion, its cost is also growing.
High ability to track the effectiveness of the impact.

Marketing model of effective digital

Dealing with the question "digital - what is it?", you need to understand that this is a certain model of promotion actions. It includes the following elements.

1. Brand/product knowledge.

This channel is best used in the following cases:

For a narrow target audience. Might be profitable here. contextual advertising or integration with well-known, most visited portals of this audience.
The profitability of digital is much higher with a young and advanced audience, besides, it is also the second largest in terms of reach. target audience channel.
In the event that it is impossible to carry out an advertising campaign through television.
With a small budget.

2. Brand acceptance.

Digital works best when:

The brand needs to convey information about itself, to make the consumer inclined to buy.
The brand is characterized by a deep emotional involvement of the consumer.
It is easy to make brands understandable on the Internet, to give them a quick "promotion".
Brands (sale or purchase, provision of services) work only if there is a sample, a sampler.

3. Trial purchase.

If you introduce the brand to the audience through digital, then the sample must be tested on the spot, in the same way.

4. Rational benefits when buying through digital.

Customer retention through incentives, periodic price cuts and ongoing incentive programs.

5. Loyalty.

In order for users to feel more emotional involvement than rational, it is necessary to study them deeper and develop a dialogue. And in this digital is strong like no other.

Peculiarities

Digital marketing is the promotion of a product to the masses through digital channels. To understand digital - what it is, we list the most popular digital promotion channels:

search engines;
contextual and teaser advertising;
advertising on banners;
SMM and blogs;
advertising in mobile applications;
advertising in video content;
viral advertising.

Internet marketing has progressed into digital digital marketing. Today it is a more complex and precise name.

An enterprise needs digital marketing for the following reasons:

SMS and MMS messages are losing their popularity, but mobile devices, on the contrary, are gaining it.
Currently, the dynamics of the transition of the Internet to local networks is visible.
Every year, digital TV is gradually replacing terrestrial and connected to Internet applications, which allows users to link their accounts with smart applications on electronic devices and simplifies the use of TV, as a result of which its popularity is falling.
Electronic advertising (POS-terminals, LED screens, tickers) is gradually replacing the outdoor advertising familiar to our eyes with its banners and light boxes. This allows you to attract the attention of consumers with greater force, not only during the day, but also at night. Stimulates to buy, motivates.
Special applications on smartphones allow not only to observe the events in real time, but also to take an active part in them.
Even the arts have been shaken by digital marketing. The use of various drawing apps, musical instruments, etc. has made a huge step forward in the art industry.

Digital agency - what is it?

Compared to the usual media agencies that place your ads, digital agencies provide a completely different range of services that are more effective at the moment:

Creation, maintenance and promotion of sites, design.
Development of a company development strategy, its information environment.
Work in online communities, groups, blogs, social networks, forums and special platforms.
Organization of event events, competitions, presentations in conjunction with online promotion.
Passion and further transfer of the consumer from the online to the offline sphere.

The main difference between a digital agency and a conventional advertising agency is the work in small independent teams with freelancers and the lack of offline activity. The main tool of a digital agency is social media monitoring systems.

You can prove the effectiveness of investing in digital in a huge number of ways: from your resume and letters of thanks and awards to qualitative measurements and reports.

It is common today to build a customer service with more complex media reports than dry statistics.

Active maintenance of websites, blogs, social networks, participation in blogs, the presence of unique articles. If the content of all of the above is not updated, then most likely these agencies have no future.

The most popular digital agencies are ADV, R/GA, Promo Interactiv, Gray New York, Pirogov's Bureau, Zebra, Razorfish, DesignDepo, Viral Factory, Mr. Youth/RepNation.

Digital advertising: main differences

The rapid development of the global Internet and its services, as well as the emergence of new gadgets and many applications, are pushing the company to use digital strategies. It is necessary to keep up with the times, quickly respond to all events. But even this is not the most important thing, the main thing is the forecast, the ability to look at the situation coldly, to imagine it in the future.

Digital advertising defies most of the laws of offline marketing, so when considering a digital partner, first look at their online merits. To control a digital promotion artist, you need to get at least minimum set knowledge about the possibilities of the Internet. Today it is not a problem to take digital courses on the Internet that teach the basic concepts and methods.

This is exactly what my grandfather said when he wanted to know about something incomprehensible, in his understanding. Of course, the first words were different, but the essence does not change. Our world is moving at an incredible speed, everything is changing faster than ever. Just seven years ago, knowledge of SEO was enough to feel confident in the Internet space (and optimization was easier then, oh .. sweet past), three years ago, Internet marketing seemed something new and unusual, and for many incomprehensible term. Now every large company wants to have an Internet marketer on staff who can effectively organize promotions, analyze competitors' activities and help improve the company's image on the network. The speed of change is evidenced by the fact that often the owners of enterprises themselves do not understand why they need such a specialist, although they are sure that this is critically important for the company. But now there is not enough knowledge in Internet marketing - a new era has come - digital marketing.

Definition of Digital Marketing

Digital marketing(digital or interactive marketing) – it is the use of all possible forms of digital channels to promote the brand. In our time, this includes: television, radio, the Internet, social media and other forms. Digital marketing closely intertwined with Internet marketing, but it has already developed a number of techniques that allow you to reach the target audience even offline (using applications on phones, sms / mms, advertising displays on the streets, etc.).

Here I wanted to say that digital is the evolution of development internet marketing, but it's not. If only because it effectively uses mobile marketing, and LCD exhibition stands with spectacular presentations are also part of it. In fact, it is a complex discipline (based on digital technologies) using different types marketing to promote the product. Today digital marketing begins to widely use traditional types of advertising, the main task of which is to "capture" the attention of the audience and drag it into the virtual world. The most obvious example is QR codes in advertising posters and magazines. The most popular digital channels are:

What media channels for obtaining information can we confidently call digital?

most important can rightly be called the Internet and devices that provide access to it (computers, tablets, smartphones, etc..). As a means of obtaining information, communication and self-realization of a person.

Local networks. Internal computer networks companies () or urban areas, in fact, are self-sufficient information systems. Where users can communicate, play, share the necessary information. At the moment, integration is gradually taking place. local networks with internet.

The next digital channel is mobile devices. Previously, brands delivered messages via SMS messages, now it is popular to install branded applications or organize WOW calls to the phone.

Digital TVe, every year more and more confidently pushes analog and gradually integrates with Internet applications. Already now you can use your TV to go to your Facebook page, watch a video on vimeo or find out the latest news.

interactive screens, POS terminals. We often encounter them in the store, on the street, even in subway cars. This is a type of digital media that is gradually replacing standard outdoor advertising, because it allows you to interact much more closely with the consumer and hook him with a message or, like POS terminals, help him make purchases.

Touchscreens (Tablets), readers and other devices - special applications for them allow the user to gain new knowledge, play, watch movies, go online and much more. For many, the beloved tablet is a part of life in which information is consumed around the clock.

Digital gadgets- devices that can collect information and transfer it to other media. For example, glasses, fitness bracelets and others..

digital art is any form of art where a computer is used to create or reproduce artistic work. It can be a drawing, sound, animation, video, game, website, algorithm, performance or installation. Many traditional art forms are integrating digital technologies, and as a result, the lines between traditional art and digital media are becoming blurred.

What do digital agencies provide?

Unlike ordinary media agencies that provide platforms for placing your ads. Digital agencies offer the following services, which can be used to judge the specifics of working in the digital sphere:

Standard services (website creation, media and contextual promotion, design, website production);
Development of a comprehensive strategy for the development of a company in a digital environment (expertise and promotion);
Working with online communities (groups and pages on social networks, blogs, forums, specialized sites);
Organization of events, competitions (strategy, creativity, execution, performance analysis) in combinations of online / offline promotion;
Transferring a consumer from online to offline and vice versa (promotions, activities, etc.);
Experimental marketing QR codes, geolocation services, RFD, Wow calls, augmented reality, etc.

As for digital marketing specifically on the Internet, I recently held a training webinar, a presentation from which you can see below, and if you want to learn more about the profession of a digital marketer, then you will.

My educational presentation on the basics of digital marketing

And for those who want to study this presentation in more detail - video from the webinar:

aftertaste

I am sure that the trends in the development of the digital sphere will be aimed at creating new types of interaction with the audience. The last two words are key in understanding the essence of this trend. For the first time in the history of marketing, there is such an opportunity for interaction when consumers themselves can create a product, such as they want to receive. Speak what they think - and be sure that they will be heard. Now even small company with a unique and interesting product, without special advertising budgets, can in a matter of minutes convey your message to millions potential consumers, and become large corporation. But on the other hand, one negative product review can critically affect the company's sales level. The ability to quickly respond to changes has become a critical survival factor. We consume more information in a day than our ancestors did in a year of life. The world has become faster, the world has become more transparent, the world has become more interesting. And only in such a world could there be digital marketing in all its manifestations.

P.S. At the moment I have prepared a free training course on Fundamentals of Digital marketing on . Therefore, if you are interested in learning more about digital, then I advise you to take a look at this course.

If you have read this publication to the end, then you are really interested in digital marketing. Therefore, get a pleasant surprise - without SMS and Registration - Immediately download prepared kindly by me -. If you downloaded - put in the comments - "thank you" - I will be pleased))

P.S.S.S. Phrase of the day: « Many live in hope for the future, and such people are always unhappy. They hope for a quick success - winning the lottery or something like that. I know goals are important. And money is important. But the main thing is this: money is a means to an end, not an end in itself. And what happens to you now is just as important as what you plan for the future. So even though my calendar is full months ahead, I have learned to live for today.”

How is your company with internet marketing? I really hope all is well. And what about digital marketing? I'm sure you've thought about it. And there is a reason. What is it and what is the difference?

For me personally, some time ago there was not much difference between Internet marketing and digital marketing. It seems to be something close. But I have never been so deluded.

By bones

There are a lot of those who confuse digital marketing with Internet marketing, with e-commerce, or even think that this is the usual automation of business processes, just in digital form. Therefore, in order not to be ignorant, let's understand.

Digital marketing (aka digital marketing, aka digital marketing) means not so much attracting customers using the Internet, but using digital technologies to attract and.

Got it, right? Not a word that this will be done exclusively via the Internet. And, in principle, this is correct.

Because digital marketing can be used not only in the Internet environment, but also in the same radio, TV and even mobile technologies (that is, offline in fact).

For example, through advertising digital displays on the streets or in applications on a mobile phone, even through the same sms or mms. Or do you remember those same QR codes that all of Asia is still going crazy about, but which “did not enter” Russia? Also an example of digital marketing only offline.

Easy proof that they "didn't come in". Here is a QR code for you, by clicking on which you will receive a rather interesting gift from us.

I bet that you thought “Aw, fuck it” or started installing a special application. As they say, here is your answer. The QR code didn't work for us. By the way, recently we argued for a long time with one big company that they don't need him on the ad.

Back to the past

For reference. The term itself was coined in the 1980s. Rather so. The approach itself was invented in 1985 by the SoftAd Group (I consider it the progenitor of digital marketing), and the term itself appeared 5 years later and since then digital marketing has begun to develop actively.

By the way, about SoftAd Group. They advertised in many publications with an appeal - the reader had to cut out the ad, put it in an envelope, and in return receive a multimedia disc with automotive content and the opportunity to sign up for exclusive test drives. But this is so, by the way.

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Channels Digital marketing

Now let's talk about what channels you can use to promote digital marketing. Most likely, almost all of these channels are familiar to you:

Display or ;
search marketing;
Video games;
Video advertising;

But what will all this look like if the channels are broken down in more detail and clearly. I would say, call them the words that we hear and, of course, see daily:

Social networks;
Self-service terminals;
Interactive screens;
Web sites;
Game consoles;
Offline stores;
Computers and tablets;
Digital television;
Smartphones;
Local networks;
Gadgets.

But the main feature of a digital business is not at all that it can be used online or offline.

And manageability and measurability. Well, really, it's pretty cool that we're thanks the latest technologies we can not predict and calculate advertising revenue, but measure the results and, based on them, change and eliminate problem areas.

Implementation examples

Usually when I ask what is digital business, they answer me - a business using digital technologies.

Eiii..?

This is all good, but can you be more specific? Well, that's... sort of, that's internet marketing. Therefore, in this article there will not be anything like this, as it were, but there will be specific examples (you have already read the example about the QR code).

1. Digital TV

One of the brightest representatives of digital marketing. If you use it, you have noticed how much, for example, it has changed over the past year or two.

How could we have previously imagined that it would be possible to access the Internet from the TV, buy a game or access to a movie, check your mail or your page on a social network? I think it will be even more global.

2. Interactive screens

Example of an interactive screen

For example, I like these in KFC. When you approach them, poke, collect your order and immediately pay with a card.

And you don't have to stand in line. By the way, they are increasingly appearing in our lives. in cinemas, shopping malls and even subway cars.

3. Digital gadgets

Gadget example

Those trendy fitness bracelets that monitor your health: they count how much you have walked, how many calories you have eaten, and whether you are even slouching.

The principle of operation is very simple - they collect information and transmit it to other devices, for example, to your smartphone or computer.

4. Digital art

This is truly digital digital. When a work of art is created with the help of a computer (picture, video, game). Yes, why words, here's a video for an example. Great?

Cons are obvious

But as always, digital marketing has unpleasant moments, because there is no perfect tool. In general, nothing is perfect. For example, such cons:

You can't do it "quickly". You cannot become a successful digital company in 2-3 weeks. For many, this takes years, months at best;
Digital marketing cannot be imagined from 2-3 tools that you have set up and they will work. No, you'll have to try this and that and that;
And the most important thing. In digital marketing, you can’t make everything start and not touch it again. Dispersion doesn't work here. You have to watch, analyze and edit.

Digital strategy

Of course, the article would be useless if I gave you a general theory and let go in peace. But we don't work that way.

Therefore, if you have long wanted to integrate digital into your marketing and business, then you need a strategy. I prepared a small step by step instructions what and how:

Compose the goals of your business and the goals of digital integration (that is, why start all this? Not for fun, though);
Define your target audience. It is the one for which you are planning to integrate your business with digital.
Our excellent article will help you with this, how to determine;
Formulate yours;
Channels and tools. Here it is important to evaluate what you already have and use, and find those channels that are not involved;
Think it over. Not even like that. And how will you convey it to your target audience;
Sort the tasks by priority. I think there is no need to explain. Arrange tasks, performers, deadlines and, of course, determine advertising budgets for launching such a strategy;
Think about how you will evaluate the intermediate results (the very ones);
It seems to be all. But no! This is where the most important and most terrible thing arises - analysis.
And as a consequence of it, an adjustment. Yes, that's what the digital business is all about.
You need to constantly analyze it, correct it, eliminate problematic, non-working places and work on improving the strategy.

Snorted again? Okay, let's write on a specific company, which we will now come up with with you. That is to say, let's create the perfect company in the world that you, dear colleague, will manage in these happy moments.

Let's imagine that you are the owner of a building materials store. Now let's write everything in detail:

Goals. We need to increase sales of building materials with the help of a new educational mobile application.
The target audience. People who are doing repairs in their new apartment for the first time (from scratch).
Unique selling proposition s__________ Alas, you can’t come up with 5 minutes.
Channels. People who come to the site or store receive promotional materials with a call to install the application using a special promo code.
Content. Mobile app with ready-made stages construction, with ready-made tasks and a description that must be taken into account by the client when building a dream apartment.
Tasks. Create advertising materials with an appeal, create the main stages of construction, write educational articles (make a video), develop a mobile application.
Intermediate results (assessment of meeting deadlines, volumes and other KPIs set)
Analytics. Number of app downloads and number of app uses

Briefly about the main

Now I will say a seditious thought, but... Digital marketing is, of course, cool, this is the future, but for most businesses (especially small ones) there is simply no need. At least for now.

The next couple of years. All these are frills and tricks, which, if they change the situation, will only be within 0.0001 percent.

The only thing that can be relevant within the framework of this topic is a fundamental change in your business. How, for example, antenna television has changed to Internet television.

Everything else, I repeat, chips, nothing more. The result of the fable: the strength is not in the beautiful interactive icons on the site. The power is in the right delivery.

P.S. Remember, I told you that QR codes didn't work in Russia? I remember one rather interesting story.

3 owners of a very famous fitness club (so yellow, with American roots) argued whether to use QR codes in advertising or not. The solution was born pretty quickly.

The test period is 2 weeks. With more than 300 people passing by this banner a day, how many people do you think became the owner of a brand new crispy five thousandth banknote?

One! One person for 2 weeks came to clarify whether this was a joke. As a result, he received 5,000 rubles, and the owners were confident that QR codes should not be used in advertising. However, that was over a year ago, so things may have changed. But I'm not sure.

We have released a new book, "Social Media Content Marketing: How to get into the head of subscribers and make them fall in love with your brand."

A digital agency is an organization that develops and promotes Internet resources in the media space. Their area of activity is the promotion of Internet resources in all areas where digital media are used: social networks, the Internet, television, etc.

More videos on our channel - learn internet marketing with SEMANTICA

Digital agency - what is it and what does it do

Translated from English digital means "digital". This means that the digital agency works in .

The main areas in which digital agencies work:

Creation of sites and organization of their optimal functioning.
Promotion through digital media: radio, television.
SEO website promotion.
Promotion in online communities: publics in social networks, forums, thematic platforms.
Ensuring the participation of resource owners in forums, seminars, and profits. Some agencies conduct such events themselves.

Digital agency tools

A digital agency uses a variety of tools. The most common of these are:

Creation of local networks and dissemination of information through them. The network combines several devices that are usually close to each other. Users can get useful information, share files and messages.
Promotion through cable and digital TV channels. Most cable networks have their own information and advertising channel. Its resources can be used for digital promotion.
SEO promotion.
Organizing and ensuring the participation of the resource owner in seminars, forums and other professional events.
Use of terminals for advertising goods and services.
Infographics. The audience receives complex information in a simple and understandable format - in the form of illustrations, graphs, diagrams.

Digital agency clients - who are they?

The clients of digital agencies are the owners of Internet resources. However, the services of such agencies are not cheap, so those for whom the site is a source of business can turn to them. Owners of new, low-demand resources can start with one type of promotion, and then, if successful, use other options. Most often, their services should be contacted in the following situations:

Promotion own goods with a limited budget. In such cases, it is not possible to order expensive advertising on TV or radio, but you can conduct a marketing campaign.
The need for constant interaction with customers, customers.
The great importance of emotions in the implementation of trading.
Work with a narrow category of clients.
Sale of rare goods.

Thus, contacting a digital agency helps to optimize business using Internet technologies. However, you must first agree on your costs for such services and decide which of the areas are most important to you.

It is now the 21st century in the yard, and many are aware of this more than ever, thanks to the emergence of various modern technologies and their products. The Internet is so developed that it is present in almost every home. Everywhere you look, you can hear different digital terms and definitions everywhere. Moreover, such technologies are constantly developing at a rapid pace. You can see that everything that surrounds us is now digital. And all this can be summed up in one word - digital. What is digital, why do we need it and what is special about it?

At present, almost all household and other appliances are produced using digital technology. What can I say, even television has already switched to digital! It even becomes a little scary, what will happen in 15-20 years?

A bit of physics

Through our organs, we perceive all the information of the world around us in different ways:

We can see everything around.
Hear and listen to the sound range of the world around us.
Feel the temperature and other external factors.

And all these are analog values of different quantities. For example, in our room it can be light or even very bright, and in gloomy weather the lighting is dimmed. At night, there is almost total darkness.

The sound is similar - it can be of medium volume, which does not interfere with perception, or it can become simply deafening. Under other circumstances, it is slightly audible, or it is completely absent. Of course, the sound can be in another form. Actually, the translation of the word "digital" (digital) means "digital". But more on that later.

As for the temperature, every time we go outside, we first of all feel this characteristic: in summer, in the heat, as a rule, it is very hot - so that we start to sweat. The temperature difference can be vast, and there are a lot of values. In addition to such basic ones as "hot", "warm" and "cold", there are intermediate ones: "unbearable heat", "coolness", "frost" and so on.

Clarification of the digital nature

Analog values take on any value, which cannot be said about digital ones. There are only two here:

"true";
"False".

Or "1" and "0". This is the fundamental difference between any digital signal and an analog value. How is all this applied in practice? It's simple - the signal is recorded using digital variables, which are also referred to as Boolean variables. Understanding this will help you to know what digital is. Usually these are the cases where only two values appear:

the answer to the question is "yes" or "no";
time of day - "day" or "night";
gender of a person - "M" or "F";
temperature sign - "plus" or "minus".

There can be many such cases, and digital signal transmission is based on this.

But what is sound, video and everything else in the form of numbers? In essence, it will be an analog signal, which is represented by a number of digital variables. Such a definition needs to be reinforced by an example, as discussed below.

digital example

Analyzing for example the digitization of the time of day, for each mode we will select our own combination of variables. At the same time, all 24 hours can be divided into 4 categories: morning, afternoon, evening, night. But, since only two values are required, two groups should be distinguished. The first will include the values "morning" and "day", which will correspond to daylight hours or "0"; in the second - "evening" and "night", which, respectively, is the dark time or "1". Such an example will more accurately understand what digital is.

Each group can be divided into more than two parts, which will determine everything as a whole day. So everything will look like this:

morning - light (0), part 1 (0);
day - light (0), part 2 (1);
evening - dark (1), part 1 (0);
night - dark (1), part 2 (1).

Now each of the 4 parameters will have its own value:

morning - 00.
days - 01.
pm - 10.
nights - 11.

That is, all 4 times of the day are described here by two digital variables, or otherwise - by 2 bits. In the digital world, a bit is a unit of measure for information. At the same time, everything is described here using almost any number of bits. 8 bits make up 1 byte. Further, there are prefixes kilo, mega, tera, etc.

digital marketing

Since the Internet is developing quite quickly, today it is used for various purposes. For some, this is a means for self-development, others draw inspiration here, others are simply looking for information. But there are those who want to get a new profession with a decent income. And here you can not do without a clear understanding of what digital is.

And on the expanses of the World Wide Web you can find such a phrase as Digital Marketing. What is it and what is meant by it? Before that, we considered Digital as the essence of the digital world, but it also refers to other things. Previously, there was such a thing as Internet marketing. And what is its essence, probably, many can guess. In a simple way, it is the promotion of any product and its sale to consumers. In this case, the Internet was used, and this gave certain advantages. First of all, the cost of goods has always been lower than in ordinary stores, due to cost savings.

Digital Marketing is the same set of ways to promote products, only with the involvement of digital technologies. Here, as a rule, such channels as television, radio, outdoor advertising are used. We can say that Internet marketing has reincarnated into a digital form.

At the very beginning, it was already explained about the term "digital" - what it is in simple terms. Now let's look at a specific example of the most common tools of modern digital marketing.

Television in digital

Modern digital television has replaced analog technology and quickly gained universal recognition. Of course, he can be considered the brightest representative of Digital Marketing promotion. It is in every city and built using digital technology. How this is feasible at a technical level can be understood a little from the beginning of the article. At the moment we are interested in something a little different.

This development of modern television, as well as social networks, provides digital marketing with vast opportunities. Who could have imagined that through the TV you can now not only go online, but also order any movie or buy a game? You can also check your email and find out how things are on your social network page.

What will happen next? Probably, in the near future we expect global changes. Perhaps no one will care about the question of what the word "digital" means, since such a term will be more common among the masses.

Interactive at its finest

Today in many stores you can find interactive screens or POS terminals - both together. Moreover, most of the monitors are concentrated on the street. Needless to say, such marketing tools are present in some subway cars! This promotion of digital media is somewhat similar to outdoor advertising, but surpasses it in many respects.

After some time, interactive tools can completely replace the already outdated promotional tools. And all for the reason that they allow you to interact more closely and more effectively with consumers. A striking example is the POS terminal. With it, you can make various purchases.

With all this, you can no longer stand in long lines, and the service is quite fast. In addition, they are developing more and more actively.

Digital Gadgets

We are talking about laptops, tablets, smartphones and other similar devices. At the same time, much attention is paid to the dissemination of advertising information through mobile phones. If you remember, then 15-20 years ago such a definition as a smartphone was a curiosity, not to mention the word "digital". Now, such gadgets are no longer surprising - they are filled with almost the entire market for mobile devices of different price categories.

And here not only primitive SMS messages are already used, but also more complex tools. It's special mobile applications from many famous companies, various messengers and more.

Small and useful gadgets, like smart watches, fitness bracelets, virtual reality glasses and others, allow you to transfer the collected information to other devices.

digital art

This refers to any kind of art, where the main tool for creating any artistic work is not a person, but a computer. It can be almost anything:

music;
drawings;
animation;
video;
games;
Web sites.

The list can be endless. With each passing day, the line between traditional digital media art is gradually blurring and after some time may completely disappear. Therefore, it is possible that a new definition of digital will appear, which will already be relevant to almost any area of human activity.

Digital agencies

But the existence of promotion tools in the digital world is impossible without the corresponding companies, called digital agencies. Their main task is to help promote the brand of their clients. That is to realize their own goals.

If the client wants to get famous, then the agency uses all means to ensure that as many people as possible know about the brand. To do this, each such company has a specific plan that they follow. Differences from other analogue organizations in the use of digital tools. Some of them have already been discussed above.

A professional digital agency employs talented employees who can offer the most unusual ideas to solve the assigned tasks. And the concept of "digital" is familiar to them like no one else. At the same time, they are constantly engaged in self-improvement and studying new methods, technologies and tools so that all this can be successfully applied to advertising campaign their clients.

Obvious disadvantages

There is nothing perfect in our world, and therefore even such a popular and powerful tool as digital marketing has its drawbacks. Here you can not set up only 2-3 tools and then work quietly without worries. No, you need to try different means.

Also, one-time use does not apply to digital marketing! It is necessary to constantly analyze the situation on the market and make the necessary changes. Also, don't expect quick results. You need to be prepared for the fact that success will have to wait for several days, or even weeks.

Digital Marketing - the benefits are obvious

Now it's time to move on to strengths this powerful advance. And these are 6 main and obvious advantages:

The brand will be known to a wide target audience.
Information about product qualities will be distributed to potential customers very quickly.
Through the development of digital technologies advertising company will literally (and good) be an eyesore to all consumers.
In a short time, the product will be known, it will be tried and spread among friends and acquaintances (word of mouth effect).
Digital marketing requires less money than conventional advertising.
The most significant advantage - there are opportunities for analysis. Based on it, further actions are adjusted.

All these advantages make Digital Marketing a profitable solution for most of the goals that modern entrepreneurs face today.

Finally

Like any technology, Digital Marketing is in constant development: from time to time, new tools appear to promote products among the target audience. Moreover, all rates are aimed specifically at interaction with the consumer, which significantly increases the chances of success in the sale of a particular product, service, work.

Now buyers can influence the formation necessary services and products. In addition, there is an opportunity to communicate with manufacturers directly and be noticed. Now even a small company has every chance of successfully promoting its brand name on the market. Millions of potential customers will find out about the emergence of a new brand and will certainly want to try it.

Today, many people are familiar with the word "digital". Rebooting and other operations of digital devices will not be difficult for anyone. You just have to understand certain nuances. This article will help you.