Reckitt benckiser company fleet size fleet manager. Management of Reckitt Benckiser in Russia

30.03.2020

Reckitt Benckiser (RB) is one of the world's leading manufacturers of household goods, medicines, health and hygiene products.

The company's credo is to create modern innovative solutions for healthy life in homes full of joy and comfort.

The company's portfolio consists of 19 key brands, each of which occupies a leading position in its category.

In Ukraine, RB is represented so well famous brands, how:
Nurofen®, Strepsils®, Gaviscon® - in the direction of medicines;
Durex®, Contex®, Veet®, Clearasil®, Scholl® in Health & Hygiene;
Finish®, Airwick®, Vanish®, Calgon®, Harpic®, Bang® - in the direction of household goods.
The key to the success of the company is the professionalism of employees and compliance with corporate values. It is the unique combination of focus on successful business and the desire to achieve more, helps the company to achieve high results in all areas of its activities.

RB Core Values:

Achievements
Entrepreneurship
Cooperation
A responsibility

RB was created in 1999 as a result of the merger of Reckitt & Colman and Benckiser N.V., founded in the first half of the 19th century.
Today RB is a multinational company with about 36,000 employees in more than 200 countries. Production capacity companies are located in 60 countries, and the main offices are in the UK, Singapore, the United Arab Emirates (Dubai) and the Netherlands (Amsterdam).
RB products are successfully sold in 200 countries around the world.

In 2010, RB was recognized as the most respected company in the field of household goods and medicines (Health & Household sector) according to Britain's Most Admired Companies Awards 2010.

In 2008, RB was named one of the TOP-40 SDSI (Safer Detergents Stewardship Initiative), leading companies in the production of environmentally friendly products, according to the US EPA (Environmental Protection Agency).
RB commercial office in Ukraine was opened in 2006. Today LLC "RECKITT BANKISER HOUSEHOLD AND HEALTH CARE UKRAINE" successfully operates in 3 business areas: medicines, means for health and hygiene, means for the house. The company employs up to 300 people.

Affiliated companies Reckitt Benckiser (Germany)[d], Reckitt Benckiser (United States) [d] and Reckitt Benckiser (Netherlands) [d]

Reckitt Benckiser Group PLC/N.V., (RB PLC/N.V.) ( pronounced Reckitt Benckiser Group PLC/N.V. RB Group РLC/N.V.) is British and Dutch company Reckitt Benckiser Group PLC/N.V., (RB Group PLC/N.V.) is headquartered in the British and Dutch cities of Slough, Berkshire and Hoffdorp. As well as Reckitt Benckiser Group PLC / N.V., (RB Group PLC / N.V.) Headquarters - in Slough, Berkshire (UK). Hoffdorp, (Netherlands).

Story [ | ]

Reckitt & Colman [ | ]

Colman's was founded in 1814 when Jeremy Colman (eng. Jeremiah Colman) began the production of flour and mustard powder in the city of Norwich, (UK). In 1840, after Isaac Reckitt (eng. Isaac reckitt) rented a mill for grinding starch in the city of Hull, (Great Britain). Reckitt & Sons begins operations. Over time, Reckitt began manufacturing detergents and polishes, and after his death in 1862, the business passed to his three sons. Colman was renamed Johnson & Johnson (J&J), Colman in 1851. In 1886, Reckitt & Sons began to expand from Australia to other countries. In 1888, Reckitt & Sons was listed on the London Stock Exchange. In 1938, Reckitt & Sons merged with Johnson & Johnson (J&J), Colman. this is how Reckitt & Colman plc was born. In 1985, it acquired the Airwick and Carpet Fresh brands, and in 1990, Boyle-Midway, which owned the Woolite, Easy-Off, Sani-Flush, Wizardand Old English brands. In 1994, Reckitt & Colman Ltd. becomes the owner of Lehn & Fink Products, which owns the most famous home disinfection brand in the US, Lysol. In 1995, Reckitt & Colman sold the food business to Colman.

Benckiser [ | ]

In 1823, Johann A. Benckiser (Dutch. Johann A. Benckiser) founded a business in the Netherlands, the main activity of which was the production of industrial chemicals. In 1956, the company moved into the production of household goods and cleaning products. In the same year, the Calgon water softener was launched. In 1991, Benckiser began expanding into Eastern Europe, and in 1996 the company was already operating in the markets of the Baltics, Belarus, China and Israel. In 1997, Benckiser became public company.

Merger[ | ]

In December 1999, as a result of the merger of the British company Reckitt & Colman PLC and the Dutch Benckiser N.V. Reckitt Benckiser PLC/N.V. was formed. The strategy of the new management was "innovative marketing" - a combination of high marketing costs and production innovative products with a focus on consumer needs. This determined the current success of the company.

Merger

The history of brands

1874 - The company Lehn & Fink from Germany from the USA imported for the first time a chemical disinfectant composition, later (1899) named Lysol, which was the world's first safe and homogeneous antiseptic. In 1994, the Sterling Drug division of Lehn & Fink was purchased by Reckitt & Colman.

1880 - Invention of the Mortein household insecticide. It was originally made in Australia by German settler J. Hagemann, who used pyrethrum powder obtained from crushed chrysanthemum flowers. Technology eventually made it possible to release the product in spray form.

1922 Veet moisturizing oil-infused depilatory cream was introduced into the Reckitt Benckiser brand portfolio following Reckitt & Colman's acquisition of Dae Health Labs in 1969.

1929 - Durex barrier contraceptives are manufactured by SSL International. In 2010, the brand (along with the Scholl foot care brand) was acquired by Reckitt Benckiser for $2.5 billion.

1932 Dettol hand sanitizer product launched. Later, strong antiseptic properties were revealed. Used in medicine to reduce mortality after childbirth.

1943 - Air Wick liquid air freshener based on chlorophyll, the so-called "wick in a green bottle", was invented in the USA by Guy Paschal. In 1985, the brand was bought by Reckitt & Colman.

1950 - Ivan Kombe from the USA invented the Clearasil line of skin care products and effective acne treatment. This brand was the first product designed specifically for young consumers.

1956 - Benckiser introduces Calgon, a water softener for home washing machines.

1958 - Strepsils lozenges are launched, used for colds to reduce sore throats.

1965 - A compound called Gaviscon was discovered by a Swedish doctor researching the medium of X-ray contrast. Gaviscon has been found to coat the stomach and relieve signs of heartburn and upset.

1972 - Ecolab introduced Vanish stain remover. In 1987, the brand was acquired by Reckitt Benckiser.

1983 - The first drug (after paracetamol, announced in the 1950s) sold without a prescription, Nurofen, appeared on the market. Nurofen contains ibuprofen as an active ingredient.

1995 - Lemsip is an over-the-counter drug used to treat colds and flu. A popular drug recognized as the # 1 remedy in the UK for the elimination and relief of symptoms of acute respiratory infections and flu. Lemsipa's medicinal formula is based on a combination of active ingredients paracetamol and phenylephrine. which allow you to quickly stop all the main symptoms of influenza and ORS at the initial stage of the disease. The drug Lemsip in Russia is presented in the form of a powder. Several types of Lempsip are manufactured to treat symptoms of varying severity and different stages of development of a cold/illness: Lemsip Lemon and Lemsip Blackcurrant are taken at the first symptoms of a cold and flu Lemsip Max should be taken for severe colds and flu

2002 - Adams Laboratories received approval for a guaifenesin-based cough medicine under the trade name Mucinex. In January 2008, Reckitt Benckiser bought Adams Respiratory Therapeutics for $2.3 billion.

2004 - Reckitt Benckiser acquired Boyle-Midway, owner of the Woolite brand (delicate laundry products).

2005 - A powerful detergent for various surfaces Cillit Bang, which gained popularity in 68 countries in just one year.

2006 - Reckitt Benckiser acquired the over-the-counter drug business (including Nurofen, Strepsils and Clearasil) from the Boots Group and Boots Healthcare International for $1.926 billion.

2008 – Harpic toilet block was launched to clean pipes.

Performance indicators

The total number of employees (as of 2010) reaches 24,900 employees worldwide. Net profit companies in 2010 amounted to £ 8.453 billion.

Reckitt Benckiser in Russia

The first Russian office was opened by Benckiser in 1994 in St. Petersburg. Benckiser opened an office in Moscow in 1997. In 1999, after the merger, Reckitt Benckiser opened an office in Moscow. In 2005, a plant for the production of cleaning products and detergents was opened in Klin, where today more than 600 people work.

For 2011 the company works more than in 50 large cities of Russia and in the CIS countries: Azerbaijan, Armenia, Belarus, Georgia, Kyrgyzstan, Tajikistan, Ukraine, Uzbekistan, and also has representation in Almaty in Kazakhstan. In Ukraine, Reckitt Benckiser is represented by the commercial office "Reckitt Benckiser Household and HealthCare Ukraine". The company's office is located in Kyiv, where about 100 people work.

According to the regional classification of activities adopted by Reckitt Benckiser, Russia and the CIS countries belong to the Eastern European region. At the end of 2010, net sales revenue in the region increased mainly due to successful sales personal care and health care products, as well as household goods. The introduction of new Finish Quantum, Harpic Power Plus and Veet Blossom positively impacted the performance of Home Goods, Surface Cleaners, Health Care and Personal Care ". The dynamic growth in sales of these Reckitt Benckiser products was greatly facilitated by the positive assessment of the Nurofen and Strepsils brands by Russian consumers. In 2010, the launch of innovative products Airwick Freshmatic, Finish Quantum and Nurofen Express started.

Management of Reckitt Benckiser in Russia

Bruno De Labarre - CEO in Russia and CIS countries

Thomas Stopp - Marketing Director in Russia and the CIS

Maria Kolyago - Financial Director for Russia and the CIS

Mike Tignol - Sales Director for Russia and Belarus

Yulia Smirnova - HR Director in Russia and the CIS

Oleg Kazakov - Director of Production and Supply in Russia and the CIS

Andrey Samoylovich - General Director of Reckitt Benckiser Ukraine

Tonguch Jivilek - Commercial Director for the countries of Central Asia and the Caucasus

Logo. Rebranding

In 2009, Reckitt Benckiser updated its form style and began promoting it under the slogan "The Power behind the Powerbrands". Instead of the old logo introduced after the merger of Benckiser N.V. and Reckitt & Colman in 1999, a new . He is pink kite with the letters "RB" on it. The logo often uses the company's full name, Reckitt Benckiser, written in gray to the right of the kite. The logo font was designed specifically for the company. The logo is used on packaging and on internal and external correspondence.

Corporate culture

Work principles

Reckitt Benckiser attaches great importance to innovation in the development of individual brands. They are an important part of the corporate culture and provide a high position of the company among competitors - Reckitt Benckiser leads in most rapidly growing product categories. The vibrant focus on innovation was recognized by The Economist Corporate Use of Innovation Award in 2009.

Reckitt Benckiser has developed global programs to incentivize employees and offer continual improvement in working conditions. Employees gain experience not only in their own country, but also in others. For example, a German manager will not necessarily be left to work in Germany, he may be sent to Brazil for several years, followed by a transfer to another country, such as India.

The company implements joint programs with many universities and actively recruits young professionals. Every year, over 200 alumni join the Reckitt Benckiser team around the world. Each of them starts work in the company as an intern. After working in one of the business areas, a young specialist can be transferred to another office.

As part of the recruitment program, the myRBopportunity blog was launched with posts from the company's interns who have recently joined the team. Also among the permanent bloggers are Bart Becht and other members of the management, as well as experts in the field of FMCG.

Ecology

In November 2007, Reckitt Benckiser introduced an environmental project called Carbon 20, designed to achieve small reductions in energy consumption in the production and transportation of goods. The main goal is to reduce carbon emissions into the atmosphere by 50% by 2020.

The Carbon 20 scoring system was developed in collaboration with environment and the design, engineering and construction corporation URS. Conforms to British Standards Institute for Environmental Impact PAS 2050:2008. The Carbon 20 methodology has been validated by Deloitte LLP.

By January 2010, Reckitt Benckiser had reduced its carbon footprint by 11% per product, reducing CO2 levels by more than three million tons per year, comparable to the emissions of 900,000 cars.

Since 2000, the company has reduced energy consumption by 37% and wastewater emissions by 18%. Currently, more than 70% of all industrial waste is recycled. The amount of hazardous waste has been reduced by 60% per unit of consumption. Components that exceeded the performance regulatory requirements, were excluded from the composition of the final products. More than 27% of the energy used in production is highly efficient combined heat and power.

Reckitt Benckiser's Resource Renewal Program includes the planting of more than four million trees in over 25 square meters. km in deforested areas of Canada as compensation for emissions from production activities companies . This makes RB production carbon neutral.

Reckitt Benckiser is a member of the Corporate Leaders Group on Climate Change (CLG).

Charity

Since 2003, Reckitt Benckiser has been one of the partners charitable foundation"Save the Children" ("Let's Save the Children") and is supported by the company's regional divisions around the world. The assistance program is being implemented in rural areas of Lindi in Tanzania. Its long-term goal is to reduce child and infant mortality by improving the quality of health services and providing children from poor families with access to the most necessary medical services such as vaccination, mosquito nets and malaria treatment.

In 2009, the company completed a project aimed at helping people affected by natural disasters, investing £250,000 in it.

In 2010, Reckitt Benckiser Pharmaceuticals funded the construction of several schools for brick kiln migrant children from Jharkhand in India in the West Bengal region.

Awards and achievements

Reckitt Benckiser Group is one of the top 25 companies listed on the London Stock Exchange and included in the FTSE 100 (Financial Times Stock Exchange Index) index. Since 2000, the company has doubled its earnings and quadrupled its market value.

In 2008, Reckitt Benckiser was one of 40 companies in the United States to be awarded the Safer Detergents Stewardship Initiative, SDSI (Saferty Detergents) title. In the same year, she was ranked 6th in the Business Week European 50.

Since 2009, Reckitt Benckiser has been included in the Dow Jones Sustainability World Index and Carbon Disclosure Leadership Index.

In 2010, Reckitt Benckiser once again confirmed its title of "Platinum Company" in "The Business In The Community CR Index" (Community corporate responsibility In Great Britain) . She has been receiving it since 2005. At the same time, Reckitt Benckiser was recognized as the most respected healthcare company (Health & Household sector) according to Britain's Most Admired Companies Awards 2010.