The poet is one of the participants in the windows of growth. The ABC of Soviet Advertising: Vladimir Mayakovsky's propaganda posters. See what "windows of growth" are in other dictionaries

“These are the ancestors of all Soviet satirical magazines, the ancestors of the most difficult, paperless, machineless, manual time” V. V. Mayakovsky

Clear, concise, informative, persuasive! Perhaps this is how agitation for the implementation of propaganda Soviet posters would sound.

Who is not familiar with loud Soviet slogans such as: “The motherland is calling!”, “Working semester is excellent!”, “Collective farmer, be an athlete!”, “Have you signed up to volunteer?” and many other phrases aimed at promoting patriotism and human values ​​were of great importance in wartime for clarifying affairs at the front.

Soviet posters always contained not only powerful messages to the people, but were also illustrated with simple, intelligible, often satirical images, which, over time, made them a separate genre of the Soviet visual arts.

During the Civil War, there was a separate form of propaganda poster art called " Windows of satire ROSTA". These series of memorable posters, created by Soviet poets and artists, will forever remain in the history of Soviet art as an exceptional original phenomenon.

Windows to events

“This is a record of the largest three years of revolutionary struggle, conveyed by spots of colors and the ringing of slogans.” V. V. Mayakovsky

Windows of satire ROSTA were posters that included several sketched plots and poems. The action developed sequentially from drawing to drawing and, with the help of biting, sharp verses, was compiled into a story.

The purpose of all the work on the posters was to report important events on the military front. It was extremely important to convey the necessary information as intelligibly and quickly as possible. Therefore, the drawings were simple, and the phrases short and memorable.

Illustrations, to simplify the picture, were made mainly in three colors, which were considered symbolic. Heroes were depicted in red, enemies in black, and the rest of the space in white. Thus, similar ones are understandable, but informative messages were understandable even to an illiterate people.

These are telegraphic news, instantly transferred to a poster, these are decrees, immediately published in ditties, this new form, bred directly by life, these are the posters that the Red Army soldiers, going on the attack, were watching before the battle, going not with prayer, but with the chant of ditties "V. V. Mayakovsky

Master artists working on creation windows of satire ROSTA, repelled from traditional types of folk art, including popular prints. It is important to note that the first posters were drawn by hand, then made using stencils, which made them independent of the printing house and gave them some freedom of action.

Lubok- a kind of folk art, which is characterized by intelligibility and capacity of the image.

Thus, the poster, which includes capacious poems, becomes not only separate view fine arts, but also a powerful mechanism for the formation public opinion, thus proving that the sphere of influence of the fine arts can extend to political and military events.

The brainchild of the Russian Telegraph Agency

History of appearance windows of satire ROSTA goes back to the beginning civil war. On September 7, 1918, the Presidium of the All-Russian Central Executive Committee decided to create the Russian Telegraph Agency (ROSTA), which was to become the main information apparatus of the Soviet government.

The Russian Telegraph Agency is rapidly becoming a major institution, publishing a variety of bulletins, bulletins, leaflets, and so on. In general, ROSTA is a powerful central authority responsible for agitation, propaganda and timely coverage of various military news.

The natural necessity of ROSTA was the organization of a special unit, the purpose of which would be the fastest and most intelligible display of news to the people.

In the autumn of 1919 arose ROSTA satire windows. The first window in October 1919 was created by the artist Cheremnykh with the text Gramen.

“ROSTA windows are a fantastic thing. This is the service of a handful of artists by hand to a hundred and fifty million people "V. V. Mayakovsky

Within a short time, more and more artists and poets came to the windows of satire, among them were V.V. Mayakovsky, D.S. Moor, I.A. Malyutin, A.M. Nurenberg, M.D. Volpin and other famous artists.

V. V. Mayakovsky took an active part in life windows of satire ROSTA, he not only wrote extremely capacious and relevant verses-signatures for posters, but he himself actively drew and developed their appearance.

Exhibitions "Windows of ROSTA"

Windows of satire ROSTA lasted until 1921 and, in terms of methods of work and the number of people, had incredible popularity and spread throughout the Soviet Union. Produced in the amount of 150 copies, they were exhibited everywhere, in all in public places, and brought their news to every Soviet citizen.

In 1930, an exhibition of V.V. Mayakovsky was held, entitled "20 Years of Work", in which, among other things, he exhibited well-known ROSTA satire windows.

At the end of the exhibition, Mayakovsky donated 300 photographs of windows to the Literary Museum of the All-Union Library. Lenin, which marked the beginning of the creation of the fund, which over a long period of time gathered about 1118 windows of satire ROSTA.

The collection of windows is kept in the State Literary Museum to this day, where everyone can see the original artistic evidence of the years of the Civil War.

ATTENTION! For any use of site materials, an active link to is required!

Most people remember Vladimir Mayakovsky - as a loud-voiced poet, whose poems must be read in full voice. His rhymes are rough, cut, juicy and concrete.

A lot has been said about Mayakovsky's life itself. Recently, especially in biographical magazines, more and more details about his relationship with Lilya Brik appear, love for which dominated the poet for many years, until his unexpected death.

Known are the features of Mayakovsky's behavior. So, they say that the poet always carried a bar of soap in his jacket pocket and preferred not to shake hands with anyone. If this happened, he tried to wash his hands as quickly as possible, fearing infections: his father died of blood poisoning, and this left a huge imprint on Mayakovsky's life.

You can recall his participation in rallies. Crowds of people went to listen to Mayakovsky the agitator... Quite a few lines have been written about Mayakovsky in America.

Vladimir Mayakovsky is a multifaceted figure. He is a man - a rock, although, as it turned out, with a tender, vulnerable heart.

In this article we want to remember him not as a poet, but as an illustrator.

In September 1918, a government decree was adopted "on the merger of the Petrograd Telegraph Agency and the Press Bureau under the All-Russian Central Executive Committee." The new formation was called the Russian Telegraph Agency (ROSTA) under the All-Russian Central Executive Committee. And already in March 1919, Mayakovsky began his collaboration with him, acting as the author and artist of the satirical “Windows of GROWTH”.

We present to your attention the most interesting of them.

Drying cabinets for clothes and shoes are produced by many companies. Most of Russian market occupied by manufacturers from our country. Here we will consider two brands "KUBAN" (Amparo) and "RShS" from the Moscow plant Rubin. Moscow Production Association Rubin produces both traditional drying cabinets and infrared ones. The production is certified, the products have been on the market for 23 years. ...

Drying cabinets for clothes and shoes

0 563

MAXANTO invites you to watch a video about how a serf talks about the eccentricities of a Hindu master and the mysterious and incomprehensible Samsara! ...

Theater of one actor: a serf, a Hindu master and Samsara

0 567

They say that actors are people who reveal the human essence. Emotions overflowing, pantomime on the verge of a foul. It's all in the video that MAXANTO posted right below this text. ...

Who are you in fact? You have changed?

0 584

Annie Veitch is an artist from Ontario (Canada). Her oil paintings feature female figures. She explores and presents us with the simple beauty of the body, and also tries to convey the range of complex human emotions. ...

Pictures of sleep on the canvases of Canadian Annie Veitch

0 1234

The history of the emergence and development of Urdu is extremely interesting. In the ninth century, with the advent of Muslim conquerors in India, the North Indian Hindu language, a developed language with a rich folklore, began to be enriched with many Persian and Arabic words and adopted a somewhat modified Arabic script. ...

India: Urdu (Hindustani)

0 980

When the time comes for the documents to be ready for connecting gas, you need to start choosing a gas boiler. There are a lot of brands of boilers, and in this variety of equipment, you need to choose a boiler that would meet all your requirements. Conversations with neighbors who have had gas connected for a long time, as a rule, do not give anything definite. Everyone tells their stories, who praises the boiler, and who has the third one, and the last one is very good. ...

How to choose a gas boiler, boiler, remote access system, etc.

0 762

Now there are many companies on the Internet that offer their customers a wide range of various products. In this article, we will talk about popular online stores that sell cleaning equipment and machinery. So, top 5: ...

Overview of online stores where you can buy cleaning equipment

0 720

The construction of the Tupden Shedudling temple complex in Otradnoye is going on as usual. The Stupa of Enlightenment has already been built next to the Temporary Stupa. ...

Stupa of Enlightenment of the Tupden Shedubling Temple Complex - Moscow

0 1077

The groundlessness of thought haunts me. Radiant boys sing their speeches from YouTube channels, gathering millions of subscribers. Catching my breath, I realized that I did not envy them, but somewhere I even admired them. Just imagine how many people want to learn business and become a "Big Boss". ...

Trainings: how to study so as not to leave disappointed?

0 999

Instructions on how to connect a combined indirect heating boiler to a gas boiler heating system. ...

Connecting a combined indirect heating boiler (BKN) to the heating system of a gas boiler

0 1621

The procedure and terms for processing documents and performing work on connecting gas. Provided that there is a gas pipeline near your house. ...

Supplying gas to a private house in the Moscow region, in TSN.

0 859

As soon as the conductor bows to the audience, waves his baton, at the wave of which the red theater curtains swing open and the orchestra enters, you understand: this is Imre Kalman. His music, solemn and eternal, takes you to wonderful world Viennese operettas, even now they are called musicals. ...

Princess of the Circus of the Moscow Musical Theater

0 1403

New clip of Queen with vocals by Freddie Mercury for the song All Dead, All Dead from the album News of the world. ...

New clip of Queen with vocals by Freddie Mercury

0 2011

On October 12, 2017, the Central Bank of Russia presented banknotes, whose face value is 200 and 2000 rubles. ...

The Central Bank introduced new banknotes of 200 and 2000 rubles

0 1729

Scientists believe that the first clock was created and made public property by the ancient Greeks. In order for the townspeople who lived in ancient Athens not to feel out of time, special people scurried through the streets of the city, for a small fee this moment is the mark of the shadow of the sundial. ...

Who Invented the Clock? Invention history

0 1659

"The bath heals the soul", so they said in Russia, and they were right. You can remember how in the film "Midshipmen", the Frenchman, who decided to go to the Russian steam room, shouted obscenities in his own language and fled in disgrace from the walls of the holy place. For a Russian, a bath is a part of his life. In the bath, a person cleanses the body and soul after a week of work. ...

Bath for body and soul

0 1016

Sleepwalking, sleepwalking is a special state of sleep, observed more often in children and adolescents. With sleepwalking, a disorder of consciousness is noted, accompanied by automatic complex actions during a night's sleep. ...

Sleepwalking

0 1356

Traditionally, in the northern countries, a stove was used to heat the house in cold weather, while in the south they were content with fireplaces. So it was until recently, when some manufacturers created a symbiosis of a stove with a fireplace, which combined the aesthetics of an open fire and the warmth of a real stove. We will talk about the Swedish manufacturer KEDDY, which for the third decade has been producing a whole range of stoves with supercassettes - fireboxes closed with glass, through which you can watch how the fire devours firewood. ...

Swedish stoves-fireplaces Keddy Maxette

0 1653

Decor land plot and a country house into ownership on a plot intended for the construction of housing (if it is not a garden or country partnership) From 01/01/2017, instead of a certificate of registration of land rights, a new document has been introduced, called "extract from the USRN" (single state register real estate). The composition of the extract from the USRN includes: an extract from the USRR (rights) and state cadastre real estate. ...

Registration of a land plot and a country house in ownership

0 825

After watching the show Just the Same, where Gennady Khazanov acts as a judge, one gets a painful impression. Looking at him, you can decide that the era of acting is over. That is why the MAXANTO correspondent was wary of the performance of the Anton Chekhov Theater "Dinner with a Fool"; what was his surprise when he delivered a verdict that Khazanov, perhaps, was the only one who "inherited" the enchanting manner of playing with strokes, a little bit, characteristic of Arkady Raikin. And he not only inherited it, but carried it through the thickness of decades, without spilling the liquid from this precious vessel at all. ...

Dinner with a Fool - Gennady Khazanov

0 1151

There is such an anecdote when a monk knocked on the door of a woman for the night. The woman set a condition for the overnight stay: drink with her, eat meat or spend the night. The monk refused, but there was little choice, otherwise he would have frozen at night, as he was in the mountains, where there was snow. And the monk agreed to drink some wine with her. And only after drinking, he ate meat, and after that he had already slept with her. ...

Confessions of a vegetarian or how I started eating meat again

0 1441

Moscow. The Red Square. How much has been said, how much has been written. Military parades have been and are taking place on Red Square, people are going to meet Lenin in the mausoleum. Still, a miracle, what if they remove it soon? ...

Moscow. The Red Square. Summer 2017.

0 1856

On May 31, on the eve of summer, a MAXANTO correspondent attended a club meeting held by Andrey Veselov on the topic: " Strategic changes: awaken the power of 5P!" ...

Strategic Changes: Awaken the Power of 5P

0 2013

Those who are used to looking at their feet in the summer know that in nature, and in the urban jungle, a lot of different beetles crawl on the ground. At the same time, sometimes we don’t even somehow think about the fact that some species are listed in the Red Book ... One of the endangered species is the Caucasian ground beetle ...

Caucasian ground beetle - a beetle from the Red Book

0 6434

Many people think about building a country house. What to look for Special attention during its construction and installation of utilities? Where to begin? ...

Mistakes in the construction of a country house

0 1697

A plant is being built in Kaliningrad, where it is planned to produce automatic boxes. According to the business plan, the production area will be 80,000 square meters, and the planned production volume should reach 30,000 ACPs per year. ...

KATE: Russian automatic transmissions

0 5190

Elon Musk proposes a radical solution - the construction of new subway lines specifically for cars. At first glance, this looks futuristic and not feasible. But let's digress for a moment and remember that Elon Musk's other equally plausible project - Hyperloop (the construction of pipes in which trains will move at speeds of over 1200 km / h) is already being implemented. Therefore, let's see how the developers see the underground for cars. ...

Subway for cars

0 1130

Installing a heating element in a Baxi Premier Plus indirect heating boiler

0 4208

The first UAZ DEVOLRO will be ready in early July 2017! Orlov outlined the date for the appearance of the first car in the United States. UAZ DEVOLRO will be available for the first time to see (and buy) in July 2017! The price will depend on the configuration, starting from $15,000 and up to $35,000. ...

The first UAZ DEVOLRO will be available for purchase in early July 2017

0 1551

Today, dispensers are no longer amazing devices. In many apartments and country houses, their use has become commonplace. However, among the general population there is still no complete confidence that they are really needed. Moreover, the phrase “food waste grinder” is sometimes confusing, because it’s not entirely clear why grind something at all? ...

Disposers Bone Crusher and InSinkErator

0 1350

It is known that there are no two identical people in nature. Even doppelgangers, on closer inspection, are not at all identical. Nature has laid down an innumerable variety of species, which, ultimately, is an element of evolution. Surely many paid attention to the fact that everything in a person is different: even ears. So, there are several classifications of auricles. Of course, when it comes to personal identification, first of all, we mean the identification of corpses in forensic science. So, according to the Ministry of Internal Affairs, every year more than twenty thousand (!!!) unidentified corpses are found in the country. Therefore, this problem is of interest to a greater extent to experts in the criminal investigation department. ...

Personal identification by auricles in forensics

0 2256

Caterpillars are known pests. Of course, then they will become butterflies and, although they will remain the same harvest destroyers, they will acquire a certain colorfulness and delight the eye. As for their forerunner - caterpillars, or, as they are also called, larvae, they do not cause sympathy. Although some representatives are definitely photogenic. ...

Caterpillars are phytophages that eat leaves

0 2111

In addition to Russia and Europe, "agile lizards" live even in the north-west of Mongolia. However, perhaps it was from Mongolia that they came to Russia along with the hordes of Genghis Khan! Look at the two maps - the habitat of the "agile lizards" and the delineated border of the Mongol Empire - they overlap. There is an alternative opinion that this is no accident. ...

The Path of the Lizard: From Mongolia to Europe

0 1567

Ipoh is a city in Malaysia that began to develop rapidly at the turn of the 19th century. Now it is home to over seven hundred thousand inhabitants, surrounded by modern buildings. However, the buildings of the colonial era have also been preserved. Quite interesting are the graffiti on the walls of the old town (Old town), which were created by Ernest Zakharevich. The drawings appeared after the artist's trip around the country. This is how such images as "pedicab", "old man with a cup of coffee", "children on a paper airplane", "tea bags", "girl on a stool" and "hummingbird" turned out. ...

Graffiti on the walls of Ipoh, Malaysia

0 1090

MAXANTO correspondents attended the training "103 new features of active sales", which was held by the famous sales trainer Dmitry Tkachenko. ...

103 new features of active sales

0 1483

Today, the international publication motor1.com published a series of photos of the "mysterious prototype of a large sedan." The pictures were taken by the publication's photographers during sea trials on one of the frozen lakes in Sweden. And if some foreign readers are not quite familiar with the design of the future presidential limousine, which should be ready for the upcoming inauguration in 2018, then MAXANTO readers can easily guess under the camouflage the future limousine of the AURUS brand, and not at all Rolls-Royce or Bentley. ...

Test of the presidential limousine (project "Cortege") in Sweden

0 1711

They say you can't teach how to trade. But it's not. For example, recently deceased David Rockefeller Sr., despite the inherited capital, studied at the London School of Economics and Political Science. Moscow has been hosting the Sales and Marketing 2017 conference organized under the auspices and with the direct support of B2Bbasis for several years now. MAXANTO correspondents visited this interesting event to get acquainted with all the current trends in the field of marketing and promotion of services to the market. ...

Sales and Marketing - 2017: This Year's Trends

0 1360

When Jean-Claude Van Damme showed the splits on two moving Volvo trucks, the world choked with applause. But the Van Damme video is far from the first time artists have shown stretching between moving objects. Of course, the first to show people such tricks were circus performers. MAXANTO managed to find a photo of Vladimir Durov's students. In all likelihood, the picture dates from the 60s of the last century. In the photo - circus performer Vladislava Varjakoienė. ...

Twine on elephants, trucks, motorcycles

0 1344

Over the past decade, Satoshi Saikusa has created a number of projects that touch on themes such as night, memory and the fragility of being. Whether he works in a series of portraits, still lifes or installations, a Buddhist concept runs through all his work impermanence - with an emphasis on memento mori. ...

Photographer Satoshi Saikusa: themes of death, birth and sleep

0 1092

Eva Green is the fatal beauty from the latest reboot of the James Bond films. The same Vesper Lind, who left scars on the heart of agent 007. We will not speculate on the attractiveness of this woman. Today MAXANTO will show you the images she created in collaboration with Japanese photographer Satoshi Saikusa. ...

Eva Green: Bond girl in a Japanese lens

0 2050

Of course, we will not be original if we say that praying mantises are alien creatures. Of course, they live on Earth and are very common on it. But take a closer look at them: didn’t American film studios copy and copy their heads, creating their films about terrible aliens from outer space? Looking at them, only one thing calms: praying mantises are small insects. If you imagine that they would be at least the size of a cat or a dog, we assure you, when you meet them, you would feel uncomfortable. ...

Praying mantises: fiends from another planet?

0 1580

The performance is conceptual, however, as is the place where it is performed - after all, the Zuev House of Culture is one of the most striking and well-known monuments of constructivism in the world. But today we are not talking about that. The fact is that Oleg Dyachenko's film "Faster Than Rabbits" is completely devoid of a video sequence about phobias from the play, which immediately seems to decapitate the narrative. Comic episodes with Hamlet and in the Third Reich also deserve attention. MAXANTO invites you to watch episodes that were not included in the film. ...

Faster than rabbits: phobias, Hamlet, Pinocchio and the Third Reich

0 1259

ROSTA windows ("Okna ROSTA")

more precisely - "Windows of satire ROSTA", posters created in 1919-21 by Soviet artists and poets who worked in the system of the Russian Telegraph Agency (See Russian Telegraph Agency) (ROSTA). "O. R." - an original form of propaganda and mass art that arose during the Civil War and military intervention of 1918-20. Sharp, intelligible satirical posters with brief, easily remembered poetic texts exposed the enemies of the young Soviet Republic, covered topical events, and illustrated telegrams transmitted by the agency to newspapers. Posters, with the exception of the first hand-drawn ones, were made and reproduced using a stencil up to 150 or more copies, then exhibited in shop windows in Moscow and other cities. In "O. R." the traditions of lubok and raeshnik were widely used, etc. Drawings "O. R." (in series up to 12 on one sheet) were distinguished by their emphasized simplicity and conciseness of visual means (expressiveness of silhouettes, coloring in 2-3 colors). The first "Oh. R." performed in October 1919 by M. M. Cheremnykh. Then he was joined by V. V. Mayakovsky, who created bright, well-aimed drawings and signatures, as well as I. A. Malyutin, D. S. Moor and others. Similar “windows” were also produced in Petrograd (L. G. Brodaty, V V. Lebedev, A. A. Radakov, and others), in the Ukraine (B. E. Efimov, and others), in Baku, Saratov, and other cities. "O. R." played a significant role in the development of Soviet fine arts.

Lit.: Polonsky V., Russian revolutionary poster, [M.], 1925; Lebedev P.I., Soviet art during the period of foreign military intervention and civil war, M.-L., 1949; Butnik-Siversky B., Soviet poster of the Civil War era. 1918-1921, M., 1960.

Great Soviet Encyclopedia. - M.: Soviet Encyclopedia. 1969-1978 .

See what "ROSTA Windows" is in other dictionaries:

- "Windows of satire ROSTA" a series of posters created in 1919 1921 by Soviet poets and artists who worked in the system of the Russian Telegraph Agency (ROSTA). “Windows of GROWTH” is a specific form of mass propaganda art that arose during the period ... Wikipedia

Windows of satire ROSTA, posters created in 1919 by 21 Soviet artists and poets who worked in the system of the Russian Telegraph Agency (ROSTA). Sharp, intelligible satirical posters with a brief poetic text exposed ... ... Art Encyclopedia

- (Windows of satire ROSTA) posters multiplied using a stencil; were created by artists and poets (M. M. Cheremnykh, D. S. Moor, V. V. Mayakovsky) in the ROSTA system in 1919 21. Sharply satirical posters of ROSTA windows dedicated to topical ... ... Big Encyclopedic Dictionary

- "WINDOWS OF GROWTH" ("Windows of satire ROSTA"), posters reproduced using a stencil; were created by artists and poets (M. M. Cheremnykh (see. Cheremnykh Mikhail Mikhailovich), D. S. Moor (see. MOOR Dmitry Stakhievich), V. V. Mayakovsky (see. MAYAKOVSKY ... ... encyclopedic Dictionary

ROSTA windows. M. M. Cheremnykh. You have to be ready (text by V. V. Mayakovsky). 1920. “Windows of ROSTA”, “Windows of satire ROSTA”, posters created in 191921 by Soviet artists and poets who worked in the Russian telegraph system ... ... Art Encyclopedia

- ("Windows of satire ROSTA"), posters, multiplied using a stencil; were created by artists and poets (M. M. Cheremnykh, D. S. Moor, V. V. Mayakovsky) in the ROSTA system in 1919 21. Sharply satirical posters “ROSTA Windows”, dedicated to topical ... ... encyclopedic Dictionary

"Windows of Growth"- WINDOWS OF GROWTH, Windows of satire ROSTA posters created by artists and poets (1919 21) in the Ros system. telegraph agency. satirical posters with short poems. were sacred. topical events of our time (events of the civil war, the fight against ... ... Russian humanitarian encyclopedic dictionary

- "Windows of satire ROSTA", propaganda posters produced by a group of Moscow artists and poets in 191922 under the leadership of the Russian Telegraph Agency (ROSTA), then the Main Political Education Department under the People's Commissariat of Education of the RSFSR. Initially exhibited... Moscow (encyclopedia)

- "Windows of satire ROSTA" a series of posters created in 1919 1921 by Soviet poets and artists who worked in the system of the Russian Telegraph Agency (ROSTA). “Windows of GROWTH” is a specific form of mass propaganda art that arose during the period ... Wikipedia

Books

• `Window` Growth, V. Mayakovsky. Vladimir Mayakovsky. Complete works in thirteen volumes., Volume three. `Window` GROWTH 1919-1922, Preparation of the text and notes by V. D. Duvakin, GIHL, M., 1957, OCR BychkovM. N.…

A century ago in Western Europe and the United States, advertising developed at a rapid pace, while in the USSR it was just in its infancy. One of the first and most famous "copywriters" of the 1920s was Vladimir Mayakovsky- the author of not only wonderful poems and plays, but also brilliant advertising posters . His works have become classics of Soviet advertising art and a significant milestone in the history of 20th century posters.

In the USSR, there was no urgent economic need for advertising - a monopoly state enterprises for the production of goods did not involve competition. Soviet advertising differed significantly from the Western one - its main task was agitation and propaganda. It was necessary to convince everyone that Soviet goods were the best. And there are no others for this very reason - why else something when there is the best?

V. Mayakovsky was the author of political, commercial and social advertising. In 1919-1921, during the years of the Civil War and military intervention, he worked at the ROSTA Windows of Satire, the poster department of the Russian Telegraph Agency. The main task of satirical posters was to ridicule and destroy the enemies of the young republic and to support " Soviet power plus the electrification of the whole country.” The first posters were created by hand, then - with the help of stencils.

Since 1923, in collaboration with the avant-garde artist A. Rodchenko, Mayakovsky began to work on commercial advertising. The creative alliance "Advertising Designer Mayakovsky-Rodchenko" creates advertisements for GUM, Rezinotrest, Mosselprom, State Publishing House, Tea Department. The texts of the advertising posters were as concise and catchy as possible, easy to remember and extremely simple – and what else is needed for effective advertising?

The slogan "Nowhere but in Mosselprom" has become a classic, which has entered the national circulation. The author replied to all claims: “Despite the poetic hooting, I consider “Nowhere but in Mosselprom” poetry of the highest qualification.” And if questions arise about the aesthetic value of such poems, then their marketing effectiveness cannot be doubted.

V. Mayakovsky was well aware of the economic necessity of advertising, back in 1923 he wrote: “Usually they think that only rubbish should be advertised - a good thing and so it goes. This is the most wrong opinion. Advertising is the name of the thing. As a good artist creates a name for himself, so he creates a name and a thing for himself. Advertising should endlessly remind of every, even wonderful thing.

4. Russian Telegraph Agency in the 1920s. Mayakovsky's activities in the Windows of ROSTA
Russian Telegraph Agency (ROSTA) - the central information body of the Soviet state (RSFSR, from 1924 USSR) in 1918-1925.
The duties of ROSTA included the collection and dissemination of political, economic, cultural and other information in the country and abroad. ROSTA had branches, agents and correspondents throughout the country and abroad; entered into agreements with the state, societies. org-tions and individuals. The work of ROSTA was led by a council appointed by the All-Russian Central Executive Committee. In addition to disseminating information through telegraph channels, ROSTA printed its own publications in 1918-20: the newspaper AgitROSTA, the magazines Krasnaya Zvezda and Krasny Journalist, which were published once or twice a week, as well as large-circulation wall newspapers.
Another area of ​​activity of ROSTA was visual agitation, which was mainly carried out through the distribution of satirical posters, the so-called "ROSTA Windows"). They were pasted up at stations, squares, in shop windows, in institutions, etc., and they were also supplied with propaganda trains and steamships. One of the authors of both poems and drawings of the Windows of GROWTH was V. V. Mayakovsky. On December 12, 1920, it was subordinated to the Glavpolitprosvet.
After the creation of the Telegraph Agency of the Soviet Union (TASS) in 1925, ROSTA functioned as the news agency of the RSFSR. In March 1935, it was liquidated, and its functions were transferred to TASS.
Windows of ROSTA, more precisely - "Windows of satire ROSTA" - posters created in 1919-1921 by Soviet artists and poets who worked in the system of the Russian Telegraph Agency (ROSTA). “Windows of ROSTA” is an original form of mass propaganda art that arose during the Civil War and military intervention of 1918-20. Satirical posters, made in a sharp and accessible manner, equipped with laconic poetic texts, exposed the opponents of the young Republic of Soviets. "Windows of ROSTA" were devoted to topical events, were illustrations for telegrams transmitted by the agency to newspapers.
In his work Terrible Laughter, Mayakovsky wrote about them this way: “This is a protocol record of the largest three years of revolutionary struggle, conveyed by spots of colors and the ringing of slogans. These are telegraph news instantly transferred to a poster, these are decrees immediately published in ditties, this is a new form, derived directly from life, these are the posters that the Red Army soldiers watched before the battle, going on the attack, going not with a prayer, but with a chant of ditties " .
With the exception of the first hand-drawn posters, posters were made and reproduced using a stencil to 150 or more copies, and then displayed in shop windows in the capital and other cities - usually in empty grocery stores.
The first "Windows of GROWTH" was performed in October 1919 by M.M. Cheremnykh. Then V.V. Mayakovsky joined him, creating bright, well-aimed drawings and signatures. Similar "windows" were also produced in Petrograd, Ukraine, Baku, Saratov and other cities. The topics of the posters were the fight against Wrangel and typhoid lice, starving people, etc.
“Their specificity was in the immediate reaction to the most topical questions and facts. The texts of the "Windows of GROWTH" were distinguished by the simplicity and accuracy of the characteristics coming from the traditions of folk popular prints and ditties. In these texts, Mayakovsky's talent as a publicist found its vivid expression. ROSTA posters, as a rule, have many plots. They developed and typified a certain spirit of characters passing from poster to poster: a worker, a Red Army soldier, a peasant, a capitalist, a priest, a kulak.
The young Vladimir Mayakovsky entered poetry under the banner of the Futurists. The Futurists entered poetry noisily, with calculated scandalousness. Mayakovsky persistently searches for new forms, new genres, new themes in revolutionary reality. For him, work on ROSTA propaganda posters becomes not only his form of participation in the revolutionary struggle, but also a laboratory in which he, in his own words, freed poetry “from poetic husks on topics not
allowing for verbosity."
Example: If the call of the party week
millions will come from factories and arable land -
the worker will quickly prove in practice
that the communists are not afraid of anyone.
Growth No. 5