Why are discounted items cheaper? Sales or discounts: which is better? Discounts and Stocks

Agree, many of us want to buy quality branded products at an affordable price. Therefore, it is important to understand what a discount store, outlet, stock is, so as not to miss the novelties of this season at a price that pleasantly surprises you. Our little article-guide will help with this.

What is a discount store?

Let's take a look at the concept. Discount store, discount center is outlet, where what is called stock is realized: unsold collections, leftovers from warehouses. It can be clothing, electronics, sporting goods, appliances, etc.

Where does the stock product come from? There are several sources for it:

• Wholesaler stocks.
• Party with a small factory marriage.
• Overproduction of a certain type of product.
• Items from stores that are not sold out in the current season.
• Products of original brands, which for a number of reasons were not put up for sale.

Types of discounts

There are two main types of discount stores for shoes and clothes:

• Monobrands. Here the remains of the collection of one manufacturer are realized. Finding them is easy - the name is the same as that of a branded store, but with the prefix "discount" (for example, the discount store "Adidas"). Interestingly, such markets, although they have original title, but are located in such areas, shopping centers, where it is difficult to meet visitors to the brand's brand salon.
• Multibrands. Here you will find unsold lots of goods from different manufacturers. Often this is a non-original product made in China. However, more and more multi-brands are displaying luxury items in their windows.

History of discounts in Russia

What is a discount store, a wide layer of the population in our country learned after the August crisis of 1998. Entrepreneurs have accumulated huge stocks of unsold balances. The crisis affected everyone: Russian manufacturers, suppliers of expensive foreign clothing, wholesalers, retailers, who chose the middle class as their main audience.

Telling what a discount store is, one cannot but recall the so-called "confiscates". They sold goods represented by structures that gave cash on the security - being in a warehouse or in a turn-over production. Due to the crisis, borrowers were unable to fulfill their obligations, and banks thus tried to at least somehow recoup their losses.

I must say that the practice of stock trading by that time was already widespread in Europe and the USA, so in Russia it only remained to put it on the right track.

Discounts and original stores

So what is the key difference between, for example, the Adidas discount store and Adidas Original? The main difference: in the branded market, you can buy a thing at an affordable price only during the sale. Discounts are permanent discount stores.

As for the products, they are delivered in the same quality as in the original market. Only, as a rule, these are things from old collections, often of rare sizes. Sometimes they may have a small factory marriage.

Discounts and Stocks

So what is the difference between a discount shoe and clothing store and a stock store? Or is it the same thing?

Discount - a very large-scale outlet of one or more brands. This is where all the goods come that the original store could not sell in a year (less often - in half a year and a half). He also turned out to be unclaimed and on sales there. Sometimes clothes, shoes with defects come here.

Stoke is also a rather large retail space. It can only be multi-brand - things come here from completely different sources. Most often they are dealer warehouses. Products are here not after branded stores, but immediately from storage.

In drains you can also find customs confiscated items (usually made in China). As for its legality, it is usually imported quite legally.

Full of stocks and off-brand clothes that are sold at low prices. There are also things out of fashion, names with defects. Examples of stocks - "Fashion Factory", "Surname" and so on.

Discounts and outlets

What is an outlet? This is the same sales store, but always multi-brand. The outlet is not just big, it impresses with its scale. Here you will find items from the shelves of fashion boutiques, as well as collections that are not on sale. Some products even come here straight from the factory conveyor! The outlet has a huge selection of items, different in price and style.

Depending on the country, they (outlets) have their own advantages. For example, American prices are very democratic, while European ones offer exclusive products. In Russia, people are more familiar with the addresses of discount stores than outlets. The movement is only growing. The first outlet "Modapolis" was opened in Moscow only in 2011 on the territory of the largest center "Crocus City Mall".

Another difference between outlets: due to their scale, stores are most often located outside the city. There are also many features in common with discounts: reasonable prices, a large selection of things famous brands.

Pros and cons of discounts

In conclusion, let's summarize the discount stores "Sportmaster", "Adidas", "Puma" and so on. Let's take a look at their pros and cons.

Obvious advantages:

• low prices;
• a large assortment;
• well-known clothing manufacturer;
• original collections.

But at the same time, buyers also note annoying disadvantages:

• Prices. They can be both low, acceptable, and practically no different from the price tags in the original stores. It all depends on the conscientiousness of the discount operator.
• Quality. Brand awareness does not give you a guarantee that you will purchase a quality product. It may have a defect, be slightly worn. Sometimes discounts also include items from 10-year-old collections. In addition to their irreparable fashionable obsolescence, there is another minus here - the physical dilapidation of such products.
• Dimensions. As a rule, the minimum number of things in popular sizes comes to discounts - mostly either too large or too small.
• Style. It is also rare to meet something elegant, unusual here. Either this is the "base" of an uncomplicated and simple design (everyday things), or bright, flashy names from past collections that were in fashion for a maximum season. Given their obsolescence, such products are not for everyone.

So we have analyzed the main features of the discount store. Now you know how it differs from the original market, outlet and stock.

Question “What is a discount?” can be answered as follows:

Discount- is multi-valued economic term. First, the "discount" can be understood as the difference between the indicators of the value of securities (the current exchange rate, face value and redemption price).

Secondly, " discount” can mean the difference that exists between the forward rate of the currency and the rate for which it would be given if bought immediately.

Thirdly, " discount” denotes the difference in prices for a certain product at different delivery times. For example, goods delivered six months later will cost less than goods delivered immediately.

Fourthly, discount"- it is also a decrease in the cost of the goods in case of its inconsistency with the declared qualities. This system works discount stores.

Fifthly, discount”- this is the deduction of interest from the loan when it is returned ahead of the loan term.

At sixth, " discount» can be declared any commercially (for example, seasonal discount).

Seventh, discount”is a bank credit operation with a certain calculation of expenses and interest.

Discount Center is a store where you can find branded items from past collections at lower prices. As a rule, these are leftovers brought to one store. There are very decent looking ones, practically no different from standard stores (hangers, shelves, space and beauty), or cellars and corners, sometimes even very similar to secondhand stores (or even worse).
Discount Center This is NOT second hand. Abroad (already in our country) they are called outlet-shops, and as a rule this is a very decent establishment with good quality of things.
You can buy a fake in any of these stores - you need to be able to understand the seams, the truth of labels and other quality marks. Therefore, going to discount centers is like hunting.)) However, buying things such as jeans, blouses, classic-style dresses or just things that have not gone out of fashion for several years is much more pleasant there, since the price is much lower. So that discount centers- our everything, you just need to be able to look for them, and be able to look in them, because even in the Shanel showroom in TSUM you can find boots stained with glue at the seams of the sole.

Where is it better to buy: in discount centers or on sales?

Now in the midst of winter sales. Discounts in many stores reach 50%, but this is not the limit. A little later, prices will drop even lower. In the meantime, let's discuss where it is better to buy - at these very sales or in discount centers, where, in fact, year-round sales of old collections are held. This article is relevant mainly for Russia, although it is unlikely that in Ukraine and other CIS countries the realities differ markedly from those in Russia.

How is a discount center different from a stock center?

Discount Center - this is a retail outlet (usually rather big) of a chain of stores. For example, Adidas, Puma, O'stin. The discount center of such a network receives, which could not be sold in a regular store for about one year (less often one and a half to two or six months). It is logical to assume that these clothes (and shoes, of course) remained unclaimed even at sales in this store. In addition, clothing with defects is often sent - both imperceptible and visible to the naked eye. But, in any case, the origin of clothes and shoes is obvious.

stock center - this is a point of sale (also usually a large area), where clothes come from a variety of sources; as a rule, these are warehouses of dealers. In most cases, these are clothes that even up to retail stores did not reach, it goes to the stock center directly from the warehouse - the manufacturer, dealer (intermediary) or a chain of stores.

However, clothes can also come from a particular store. Often stock center(more precisely, the owner company) also purchases clothes on its own, usually from Chinese suppliers. There are also stock centers who sell the so-called customs confiscation. As a rule, these are Chinese clothes not quite legally imported by novice entrepreneurs.

It is worth saying that it is impossible to draw a clear distinction between stock centers and discount centers. It is difficult to determine the category of the store even by the name (the discount may turn out to be a drain and vice versa). But in terms of content - you can almost always. Stock centers are usually multi-brand, and clothes (usually unbranded) are sold at a very small prices. Often it has defects of various sizes, but sometimes it looks very decent. It happens that some thing went out of fashion, and did not have time to get to the store counter.

Typical examples of stock centers: "Surname", "Fashion Factory - Discount Center".

Multi-brand and mono-brand discounts

Stock centers usually multi-brand. Discounts There are both multi- and mono-brand. AT monobrand store(eg Puma discount) it comes from the same chain of retail stores (Puma). In a multi-brand discount (for example, Rimanenze Dolci), it is supplied from several stores of the operator of the chain of branded stores (for example, Hugo Boss, Pal Zileri, Iceberg and some other boutiques belong to the Bosco di Ciliegi operator).

In multi-brand discounts (with extremely rare exceptions) there is really original brand clothing. In multi-brand stocks, you can stumble upon both fakes and “brands-werewolves” (supposedly Italy, but in reality, say, Turkey).

Pros and cons of discounts

Stocks have, perhaps, only one plus - low prices. The main disadvantage is the dubious origin of clothes and shoes and, as a result, their dubious quality. Discounts better in that sense. Their obvious advantages: low prices, the obvious origin of clothing. Obvious disadvantages: the ability to stumble upon clothes with defects, the presence of clothes only from old collections, the presence of mostly clothes and shoes of large sizes.

Now consider the pros and cons in more detail. Let's start with prices. Prices can be both really low and very high. It all depends on the conscientiousness of the discount operator. There is very good discount centers, with really big discounts; There are also very mediocre ones, with small discounts. In general, a lot of reviews about various stores (including discounts) can be found on the relevant sites.

The obvious origin of clothing, of course, does not guarantee its perfect quality. But in most cases, if a defect is found, it can be returned (if this defect was not declared on the price tag or by the seller, and you did not sign a piece of paper indicating the presence of this defect). Clothing may appear slightly worn (it may have been tried on many times).

Separately, it should be noted that sometimes clothes and shoes in discounts sold very old. In especially severe cases, you can stumble upon the collections of 2005-2007. And this means not only that things could go out of fashion. This also means that they could be corny dilapidated. Clothes could be tried on at random, significantly stretched. She can be dirty. Shoes could be stored incorrectly - near the battery, for example. And if it has not yet been rubbed with cream, tried on at random (without a horn), then the purchase risks turning into a simple waste of money.

For example, Italian leather shoes for 15 thousand (at a discount - 7 thousand) that have stood in the store for a year, are discounted for another year and a half, of which half a year has a battery, tried on 18 times without a horn and never treated with cream or wax, are unlikely to serve you long years. Most likely, in a few months you will realize that it would be better if you bought shoes for this money in a regular store, even if not Italian ones. As a result, you will buy them (ordinary shoes), spending ten thousand as a result.

We are talking about expensive brands here because such mistakes in the case of expensive shoes / clothes are much more offensive. Of course, if you bought shoes for a thousand rubles, they served you for six months, and you threw them away - you will not be very offended. But when you see the shoes of the brand that you dreamed of at an acceptable price for you, you should not rush to the checkout with them. You need to carefully examine them, ask the seller how old they are, and so on. And then make a decision.

It can also wear out over a long period of time. This is especially true for clothes made of thin and delicate fabrics, such as wool 160-250s. A simple example. In one discount center we take trousers made of wool (something about 130-160s) and look at them in the light. And we see that they just shine through! At the same time, almost the same normal trousers hang nearby, for the same price. So that clothes should be carefully examined! When buying at a discount center, inspection should be given the closest attention.

Since we are talking about trousers, it is worth talking about someone else's experience, read on some forum. Bought branded trousers in Italy, in one of the outlets (in fact, multi-brand stock-discounts). For a seemingly ridiculous price - 19 euros. They were enough for exactly one day, which ended very badly (the seam came apart). Then these trousers looked at the light and saw a kind of “mesh”, into which thin wool turned.

I must say that in discounts there are usually a lot of things of large sizes and not a large number of small things. In the case of men's sizes: clothes are usually from 50, a special expanse for those who have a size of 54-56; shirts - usually from 40, especially a lot - 43-44. As for women's sizes, everything is less strict. However, small size clothing also occurs. And sometimes its range is quite wide. It depends on the store.

In discounts, of course, things are also sold that do not have sizes (with rare exceptions) -. Scarves, scarves, ties, bags, briefcases, wallets, purses and so on. It should be borne in mind that belts, gloves and hats (for the most part) have sizes. The size grid of the same gloves is quite large.

Range. In discounts, you can usually find the so-called basic things - rather boring and nondescript clothes, which, nevertheless, cannot be dispensed with. These are gray and black and trousers, blue shirts and so on. As a rule, a simple and uncomplicated design. It's worth going to the discount for such things.

The other side of the range of discounts is bright, very original and sometimes extremely bold design, which did not receive much recognition from buyers or was in fashion for a very limited time - say, one season. it clothing for an amateur. T-shirts in wild colors, green jeans with rhinestones and all that stuff. However, in discounts you can also find things of an original and at the same time discreet design; elegant. You need to look for yourself (most). Lots of useful information about all sorts of discounts and stocks found on the site discount columbia. Names such as confiscation, discount and stock after visiting the site will become clear. In addition, there is a description of some of the working centers. Good to know.

Sales

On sales clothes (and shoes, of course) of relatively recent collections are usually presented. Currently - mostly 2012, although, of course, you can stumble upon a kind of antiquity - especially in expensive stores. Sales prices are sometimes lower than in discount centers, and the choice at the beginning of the sale is very good. At the same time, a standard sale in Russia usually consists of three periods:

Onset (usually the first two weeks). Discounts 30%(sometimes - 10-30%). The choice is great, the sizes are many.
Middle (usually the next two weeks). Discounts 50%(sometimes - 30-50%). The choice is much less. Few small sizes.
End (until the last item in the category that the store wants to get rid of is sold). Discounts 70%(sometimes - 50-70%). The choice is usually extremely narrow. There are very few sizes. The design of the remaining things is an amateur.

Often all sale passes "in one period" with discounts "up to 50-70%". The duration of such a sale is usually about a month or more.

Probably, you have already decided in what period of the sale you should buy. If you are picky, selective and the size of your clothes / shoes is small, and you also do not want to spend a lot of time, it is better to go shopping at the very beginning of sales. If you are willing to spend on shopping half a day, then you can go in the midst of sales. If the whole day - you can at the end, when biggest discounts.

Finally, if you have large sizes (from 50 for women and from 52 for men), then you can even find a suitable item quickly enough even in the final period of sales. Well, "dimensionless" accessories it is wise to buy at least in the middle of the sale.

It should be noted that "global", large-scale sales There are only two times a year: in summer (end of June - mid-August) and winter (end of December - end of February). But many shops carry out and off-season sales- in spring and autumn (discounts of about 30%), as well as various promotions.

A little about the cons of sales

They also have a number of shortcomings. The most important are the queues in the fitting rooms (the more, the more discounts and the more popular the store), the queues at the box office. Scattered haphazardly clothes that sellers do not have time to pack. Constantly busy sellers: you have to wait until they are free. In addition, the probability of stumbling upon a thing with defects is higher than usual.

Finally, it is worth noting that some unscrupulous stores during the sales period do not provide real discounts of 50-70%, but virtual ones. The old price is sealed with a label with a different, higher one (for example, it was 700 rubles, they stuck 1000). And already on top of this label, a sale label is glued, sometimes with the proud inscription "50% discount" (but in fact, with new price 500 rubles discount is less than 30%). Some nimble shoppers try to get to the bottom of the real price by carefully peeling off price tags.

Sales or discounts: which is better?

If you don’t need the item urgently, it’s better to wait for the sale from the “50% discount” series. However, no one bothers you to walk through discounts: maybe the thing of your dreams is waiting for you in one of these stores. If you need some strictly defined thing, and you also have a small size, then it is better to wait until the sales start (30% discount). Finally, if you need something urgently, then, of course, you have to go to discount(or in a regular store).

Some general patterns:
On sales (closer to their end) discounts are greater than in discounts
Sale items from newer collections
On sales (especially at the beginning) there is more choice
Sales usually feature newer items (sewn not so long ago)
At the initial stage of sales of things of small sizes more than in discounts

And shoes of famous brands are far from affordable for everyone. Discount clothing in Moscow came to the rescue. There you can find and buy quality items for ridiculous money.

Visiting the buyer has the opportunity to buy quality branded items at a much lower price than they cost in branded stores. In other words, this is a prefabricated boutique, which presents items from 20-40 brands.

How does stock work?

The remains of past collections from expensive boutiques are sold at low prices to stock stores or distributed to discount centers. The cost of things, shoes and accessories in such boutiques has a price two or even three times lower than the original one. The only disadvantage of the store is that it is not always possible to find all sizes of one model. But having a large selection of models, clothing discounts in Moscow do not lose customers. Here everyone will choose clothes according to the desired size and individual preferences.

Where to look for DC?

Clothing discounts in Moscow can be divided into five main centers:

"Olympic";

"Orzhonikidze";

• "Savelovsky";

  "Avtozavodskaya".

"Olympic" DC

One of the largest discount centers in the capital is located in the Olimpiyskiy sports complex. Finding the entrance to it is not easy. Those wishing to visit the stock will need to focus on the sign of the Calvin Klein and Mexx store. The first section presents a good selection of dresses and women's bags. The latter can be purchased almost for next to nothing on the windowsills of the second hall. For only 600 rubles you can buy an excellent clutch of an expensive brand.

You can buy underwear in the basement discount rooms. For example, in Oasis. Climbing the stairs, the buyer gets into the discount clothing firms Part Two and Inwear. Chic outfits with an 80% discount can cost up to 1000 rubles with an initial cost of 6-10 thousand.

A small Crocs boutique nearby sells affordable quality shoes averaging £1,200 a pair.

Getting to DC is easy. Near the metro station "Prospect Mira" SC "Olympic" is easy to notice!

DC on Ordzhonikidze

For those who are looking for discount sportswear in Moscow and beyond, it is worth heading to the huge building on Ordzhonikidze. In the premises of the former machine-tool plant on Leninsky Prospekt, you can get lost among the abundance of clothes. Therefore, it is worth planning your purchases in advance.

Sports gear can be found at the huge Sportmaster discount. Discounts there are insignificant - only 20-40%. But in the boutique there is a rack with clothes from the "Full Sale" category. In such a place you can buy high-quality equipment from Nike, Puma or clothes with a 70-80% discount. If you need casual branded clothing (discount Moscow), go to People, Lawine, Savage, Paninter. There you will find fashionable sweatshirts, bright blouses and stylish dresses for 200 rubles. Discount Kapricci will offer inexpensive shoes of various styles at an affordable price.

"Savelovsky" DC

It is in "Savelevsky" that you can do only shopping. In the store building, you do not have to admire the architecture of the premises, look at interior items or household appliances for home. More than 1,000 clothing and footwear stores are located one after another around the entire perimeter of the discount center. That allows you to enjoy shopping in Savelovsky without switching your attention to something else. Wide parking allows you to leave the car right at the DC. It is also convenient to get to "Savelevsky" from the metro.

Most profitable offer from stores:

And others.

The discount can reach 80-90%. And this means that things are given for next to nothing!

"Savelovsky" is also a discount for children's clothing in Moscow. Entire rows of shops for children, where there is everything that children of all ages need. It:

strollers, cribs, diapers, baby food - for newborns;

car seats, educational toys, bicycles - for preschoolers;

office, school uniform- for schoolchildren;

clothes, shoes, toys, furniture designed for children of all ages.

DC is located within walking distance from the metro station "Leninsky Prospekt".

Outlet "Village" in the suburbs

Outlet "Village" Belaya Dacha"- a shopping center similar to European outlets. A perfect discount building hides rows of glamorous stores with contrasting discounts. Here you can always buy at half price. But you will have to buy a luxurious bag from the last Michael Kors collection with no more than a concession of 20-30%. Boutiques Mango, Villeroy & Boch, Accessorize, La Perla, Furla are considered the most profitable.

This DC is located near Moscow at the address: Kotelniki, Novoryazanskoye Highway 8.

"Avtozavodskaya"

Discount center on Masterkova, 4 called "Avtozavodskaya" offers a wide selection of sports and casual clothing boutiques. Here you will find good "benefits" for clothing brands:

Discount store "Kangaroo" offers everything necessary goods for expectant mothers and children of all ages. The service of this boutique and reasonable discounts will not leave anyone unattended. In the Ekko store you can buy high-quality modern shoes for every day at a price two or even three times lower than the original one. Shops "Adidas" and "Reebok" will delight buyers of sportswear with year-round discounts from 40%.

The DC is located near the metro station of the same name "Avtozavodskaya".

As you can see, clothing discounts in Moscow are diverse and available to almost all customers. Almost all of them are within walking distance from the metro and it’s worth getting there with your family to arrange profitable shopping on a grand scale. And in between - visit cafes and restaurants to gain strength. For restless shopaholics under the age of 12, children's rooms operate in discount centers. Large selection of clothes expensive brands, which can be purchased at incredibly low prices, every day attracts residents of Moscow and guests of the city to discounts in the capital.

The material was prepared with the support of the online store

Expert opinion. Evgenia Solomakhina, editor-in-chief of the zomart.ru portal:

What it is?

As soon as they call stores that sell clothes with big discounts: discount centers, stock stores, and outlets. On the one hand, they all sell things at huge discounts. But on the other hand, each of them has its own peculiarity. The outlet usually occupies a large sales area and supplies items directly from the factories. In discount stores, items of one brand are most often presented that could not be sold in a boutique. In stock, they usually send multi-brand items and sell not only clothing items, but also accessories, appliances, furniture and much more.

Why such a low price?

They send things to stock and discount stores for several reasons. Unsold products by the end of the season occupy retail space and do not make a profit; the product was discounted due to minor defects; the factory sews products from the remnants of the fabric or the delivery of goods is disrupted at the enterprise, and so that it does not take up space in the warehouse, they try to sell it to stock companies.

How did they appear?

The names of all the stores came to us from of English language. The word stock means stocks or leftovers, discount means a discount, and outlet means an exit. If in Russia such stores became popular after the crisis of 1998, when the income of the population dropped sharply and the number of buyers in luxury stores fell, then the world history of stock begins in the 1930s in North America. It was there that the Anderson-Little menswear store opened in 1936. main goal which was to dispose of excess or damaged goods. In the 1980s and 1990s, the number of discount malls in the United States skyrocketed, and Canada took the initiative, where the first outlet opened in the late 1980s. In Europe, the first stock store appeared only in 1993.

Why are they so popular?

Due to the fact that initially not the wealthiest segments of the population went to such stores, they were often compared with second-hand stores and notoriety was attached to them. However, now every fashionista knows that it is in outlets and stock stores that you can find branded items from the latest collections with 50% or even 70% discounts. AT modern world almost no one cares how much a thing costs if it looks stylish. World stars such as Julia Roberts, Winona Ryder and Sharon Stone regularly visit discount centers in search of fashionable novelties. And top model Kate Moss admits that she often raids the famous London flea markets - Camden Market and Portobello Road Market, because unusual things are sold there at low prices. The most desperate fashionistas even go on shopping tours around European countries, where they visit popular outlets and branded discount stores of Giorgio Armani, Dolce & Gabbana, Kenzo and many other brands.

With ever-increasing prices in brick-and-mortar stores, outlet malls are becoming an alternative for those looking to save money while still looking stylish. One of these places is the zomart.ru online store, where you can buy items of various brands at discounted prices without leaving your home!

Hi all! I am not a dressmaker, but I also like to dress beautifully. I won't say that all my clothes are stylish, but I'm going for it. For me, the quality of clothes is important, but I think everyone wants the thing to not only fit nicely, but also not stretch after the first wash. And here I want to say this... The thing that is bought abroad is much better than the one that can be bought in our stores.

We will not delve into why this is so, but the fact remains. Undoubtedly, we also have branded, high-quality things, that's just what the price is for them. Buying a T-shirt is three times more expensive than usual, not everyone is ready. Therefore, those who go abroad try to buy at least some of the clothes there.

When it comes to shopping in the best countries of Europe, everyone immediately talks about visiting outlets. I don't think everyone knows what it is. Today we will find out what they are and whether it makes sense to visit them.

Outlet - what does it mean?

outlet- This is a shopping center where you can buy branded items from past seasons at a huge discount, from 30 to 70%. Impressive? Moreover, discounts are valid all year round. Here you should immediately understand that the phrase “past seasons” does not mean at all that this is a bunch of clothes that are no longer relevant.

No, it's not like that at all. In such stores, you can say boutiques, new, high-quality, and most importantly fashionable things that you want to wear are collected. It is interesting that things are not collected here from one specific company, but on the contrary, a huge number of different companies. And this means that you can quickly find what you are looking for. For example, I love sports shoes from Nike, but t-shirts for running from Adidas. And in order not to run around the shops back and forth, I can buy everything I need in one place. Outwardly, the outlet resembles an ordinary boutique. Everything is nice and decent.

Let's see what Wikipedia has to say about this.

An encyclopedia that many turn to to clarify a particular issue. And so, Outlet is a special format shopping center, which specializes in the sale of clothes of famous brands with very good discounts, and today there are two types of such boutiques:

• Factory outlet - represents a sale different goods, in factories and factories of manufacturers;
• Outlet mall - sale of existing deposits of various products in boutiques and branded stores.

Well, basically the same as I told you. In general, Big Sale.

Not all clothing stores will offer you such a discount, and we all perfectly understand how these discounts are formed. We can say that the store in any case remains in a double or triple fat, and the person (the buyer) is glad that he was thrown off 10%. Well, as they say, a trifle, but nice.

Types and specifics of outlets

In outlets, you can buy things that will always be relevant. Previously, it was believed that such stores were located only near factories, and it was necessary to go far outside the city for one or another piece of clothing. Not everyone is comfortable. Today, almost all fashion factories make such super-stores, away from their production, so that people can easily buy fashionable and stylish things. I set a goal and found out that most of these boutiques are located outside the city, that is, it is not very convenient, but when you realize that there is a discount of almost 80%, it is better to shake yourself in the car for an hour.

It turns out that there are three types of outlets:

• Monobrand. Well, by the name it is already clear that goods (clothes) of one brand are presented here. This is convenient for those who prefer a certain brand of clothing, for example, Prada, D&G, and so on. Such stores offer a large range of sizes and, of course, a huge assortment of beautiful stylish things;
• Multi-brand, in the form of a shopping center. In this version, many brands are represented. Many models and many sizes. Visually, it is no different from a simple department store;
• Multi-brand in the form of a village. A large number of different brands are also represented here, but not in one store, but in several. That's why it turns out that it's like in a village.

Outlet and discount - what's the difference?

Walking around the city, you often come across stores like the "Discount Center". And for some reason, our people think that this is the outlet, but I hasten to upset you, this is far from being the case. And if you, at least once, visited a real outlet, you would understand what I'm talking about.

That's what's the matter here. If in outlets, we can buy exactly branded items, with a very, well, very good discount, then at a discount you can buy, let's say, the remnants of things from the warehouse. Of course, the price is quite reasonable, and quite underestimated. It is in discounts that they do not make a huge discount on things, that is, goods without a surcharge. And the discount is not an intermediary, but the outlet is an intermediary between the client and the manufacturer.

It is difficult to argue about where the price of the goods will be cheaper. In addition, there is an opinion that outlets offer customers clothes from defective collections. Personally, I did not come across marriages, but this is my personal experience.

But why is the price of clothes in outlets so low? What is the reason for this?

In fact, there is a clear answer to this:

• Firstly, huge money is not spent on renting a room. Since such centers are located, for the most part, outside the city. For example, in Europe, outlets are located exclusively outside the city, where you can get there by bus or car;
• secondly, such stores are trying to reduce the working staff. Here, no one will run after you personally. Yes, of course, there are assistants, managers, but not in such numbers as in the boutiques of the city;
• Third, the delivery method. Pleasant prices are also due to the fact that supplies to such boutiques are carried out directly from the designers themselves. That is, there are no costs for suppliers, for storage facilities, and so on.

In addition, the advantage of such stores is that manufacturers give a guarantee, so do not be embarrassed that the price is so pleasantly low.

If we talk about how to get to such magical places, then everything is more difficult. Since it is located outside the city, you will have to get from it either by bus or by car. If we talk about the day of the week, then it is better to do this on Monday, since it is convenient for many people to visit stores on weekends.

It is unlikely that you will be pleased to push people in fitting rooms, or fight for your favorite thing at the counter. But remember, if you decide to skimp and you are on the road, do not collect a lot of things, because what you save in the store, you will have to pay extra at the airport. It'll be funny, won't it?

Internet outlet also has a place. And what is most interesting, it is incredibly convenient and profitable. In addition to the fact that you can buy things cheaply, you don’t have to spend time on it, well, a lot of time. Although I prefer to measure things in person. Many people will agree with me, because returning an item back is a headache, and not all stores are ready to offer such a service. But, again, the Internet allows you to save a lot of time, nerves and effort.

No need to go out of town, stand in lines (and there they are). Most often, personally, I came across multi-brand outlets. It seems convenient, but still I'd better go in person. It seems to see the country and buy things. Two in one.

In the end, here's what I'll say

Buying things in boutiques is undoubtedly cool. But not everyone can afford it. Agree, it’s unrealistic to buy for $ 300. Although you are well aware that you pay for the name, for quality, for rent and for the salary of the seller. Although why all of a sudden, we have to do this? But it is possible to dress beautifully, stylishly and fashionably, and for this we will be helped by such successful shops as outlets.

The undoubted and undeniable advantages of such a store are obvious, but, unfortunately, in our country, there is no such thing yet. There are some stores that position themselves as outlets, although this is far from being the case. It is best to go to other countries such as France, Germany and Italy for such a purchase. By the way, for those who want to get their own business, it's a good idea to buy things at a 70% discount and sell them with a small markup. Think about it.

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