Contract for the provision of advertising services. Contract for the provision of advertising services: sample. Advertising agency. List of advertising services. The essential terms of the contract are

for online advertising in a person acting on the basis of , hereinafter referred to as " Customer”, on the one hand, and in the person acting on the basis of , hereinafter referred to as “ Executor”, on the other hand, hereinafter referred to as the “Parties”, have concluded this agreement, hereinafter “ Treaty" about the following:

1. THE SUBJECT OF THE AGREEMENT

1.1. The Contractor, on the instructions of the Customer, undertakes to perform the services specified in clause 1.2 of this Agreement, and the Customer undertakes to accept and pay within the time and in the manner determined by this Agreement and its Annexes, each of which is an integral part of this Agreement.

1.2. Services related to the placement of advertising materials of the Customer on the Internet, on the Internet resources of the Contractor and/or its partners. For example, in services contextual advertising on the search engines and sites participating in their partner advertising networks: Yandex.Direct, and/or Google AdWords, and / or Begun, and / or in systems for placing product offerings, including the Yandex.Market system and / or in other systems, and / or using a placement tool media advertising on Yandex search and in its advertising network - Bayan (media-contextual banner - MKB), and / or in the Yandex.Directory system (priority placement of the organization's address on Yandex.Maps) on the terms established by this Agreement and its Annexes.

2. PROCEDURE FOR THE PERFORMANCE OF THE CONTRACT

2.1. Advertising materials provided by the Customer must comply with the norms and requirements of the current legislation of the Russian Federation, and the "Requirements for Advertising Materials" of the Contractor, posted and / or available on the Internet. For Yandex services (Yandex.Direct, Yandex.Market, Yandex.Spravochnik, BaiYan) at: http://advertising.yandex.ru/trebovaniya1.xml, for the Google AdWords system at: https://adwords.google. com/support/bin/topic.py?topic=52, for the Begun system at: http://www.begun.ru. The Contractor reserves the right to reject any advertising materials provided by the Customer, as well as suspend the placement of advertising materials in cases where their placement and / or content and / or form contradict the above requirements, or do not comply with the Contractor's advertising policy.

2.2. Within working days from the date of provision of advertising materials by the Customer. The Contractor undertakes to make a decision on the placement of the Customer's advertising materials or on refusal to place them. The Contractor's decision to refuse placement may be taken on any grounds specified in clause 2.1 of this Agreement, which the Contractor considers significant in each specific case. The decision of the Contractor to refuse placement is brought to the attention of the Customer by any possible way on the day of its acceptance.

2.3. The customer guarantees that the content and form of promotional materials, definition and use keywords, the placement by the Contractor of advertising materials in accordance with the conditions of placement determined by the Contractor does not violate and does not entail a violation of any rights of third parties and the current legislation of the Russian Federation, including, but not limited to, the Federal Law "On Advertising".

2.4. The Customer provides the Contractor with all the information necessary for the provision of services, and provides advertising materials placed in accordance with this Agreement.

2.5. Upon request, the Customer provides the Contractor with licenses, certificates, declarations of conformity and other documents (if necessary) or their duly certified copies for the advertised goods (works, services), as well as documents proving the accuracy of the information contained in the advertisement, and documents confirming the observance by the Customer of copyright and related rights in relation to objects intellectual property used in advertising materials, and also issues a written permission to use the intellectual property of the Customer for the performance by the Contractor of his obligations under this Agreement.

2.6. When executing this Agreement, the Customer is given the opportunity to familiarize himself with the statistics advertising campaign in in electronic format through a web interface using a login and password on the Internet resources of the Contractor and/or its partners.

2.7. The Contractor has the right to conclude agreements with third parties in order to fulfill this Agreement.

3. PRICE AND PAYMENT PROCEDURE

3.1. Placement of the Customer's advertising materials is carried out on the basis of prices (tariffs) established by Yandex.Direct, Yandex.Market, Yandex.Spravochnik, BayYan and other Yandex services (http://advertising.yandex.ru/price.xml), as well as Google AdWords and Runner.

3.2. The cost of placing advertising and information materials and their type, for example, "Advertising in the Yandex.Direct system", are indicated in the invoice issued by the Contractor to the Customer. The Customer is obliged to transfer the funds to the Contractor in a timely manner and in full, according to the accounts, necessary for the implementation of this agreement. At the same time, facsimile or electronic copies of invoices sent to the Customer are considered received and payable within banking days. The original invoices, after sending them by fax or e-mail, can be transferred to the Customer along with the Certificates of Services Rendered by courier and / or postal delivery, upon completion of advertising campaigns.

3.3. For creating, setting up and running a campaign in the Google AdWords system, the Contractor withholds % of the budget to be transferred to the system.

3.4. Payment is made by transfer Money to the Contractor's bank account. In case of non-cash payments, the day of payment is the day of receipt of funds to the account of the Contractor. Payment is made in rubles on the basis of the invoice issued within banking days from the date the invoice was issued by the Contractor.

3.6. The Contractor has the right to change prices, types and volumes of services provided by the Contractor. In cases where changes are essential for the performance by the Contractor of its obligations under this Agreement, the Contractor undertakes to notify the Customer in advance of such changes by e-mail no later than one calendar day prior to the entry into force of these changes.

3.7. The prices and volumes of the services provided by the Contractor are not subject to change: for invoices previously paid by the Customer; on invoices previously issued to the Customer, with the exception of invoices that are overdue.

3.8. At the end of each reporting period, but not later than the days after it. The Contractor provides the Customer with the Certificate of Services Rendered. Within working days from the date of provision of the Certificate of Services Rendered, the Customer is obliged to accept it or notify the Contractor in writing of objections to the Certificate of Services Rendered. After the expiration of the specified period, the Certificate of Services Rendered is considered accepted by the Customer in full without claims.

3.9. The Parties agreed that in disputable situations, sufficient confirmation of the volume and cost of the Services provided under this Agreement is the statistics of the Contractor, available to the Customer in electronic form through a web interface using a login and password on the Internet resources of the Contractor and/or its partners.

4. NOTICES

4.1. Under this Agreement, the Parties are entitled to transfer documents to each other using facsimile and / or electronic communication. Such documents will be considered delivered from the moment the sender of the document receives a facsimile and / or electronic notification of receipt of the message from the Party receiving the document. This message must contain the full time of acceptance of the document, last name, first name, patronymic, position of the employee who accepted the document, as well as his signature. The originals of the sent documents must be provided by the Parties together with the Acts specified in this Agreement. The Contractor has the right to use facsimile reproduction of the signature by means of mechanical or other copying, digital signature or another analogue of a handwritten signature when signing this Agreement, Annexes and Additional Agreements. Acts, requests, notifications, letters and other correspondence related to this Agreement.

5. PRIVACY

5.1. The Parties undertake to keep secret and consider confidential the terms of this Agreement, information received in the process of execution of this Agreement about commercial activities any of the Parties, as well as all information transferred by one Party to the other Party, and designated by the transferring Party as confidential information of the transferring Party (hereinafter referred to as Confidential Information), and not to disclose, disclose, publish or otherwise provide such information in any third party without the prior written permission of the transferring Party.

5.2. Each Party will take all necessary measures to protect Confidential Information with at least the same degree of care as it protects its own confidential information. Access to Confidential Information will be provided only to those employees of each of the Parties who reasonably need it to perform official duties related to the execution of this Agreement.

5.3. Confidential Information always remains the property of the disclosing Party and must not be copied or otherwise reproduced without the prior written consent of the disclosing Party.

5.4. Obligation to keep secret Confidential Information of the transferring Party does not apply to information that: at the time of disclosure was or became public domain, except as a result of a violation committed by the receiving Party; or becomes known to the receiving Party from a source other than the transferring Party, without violation by the receiving Party of the terms of this Agreement, which can be certified by documents sufficient to confirm that the source of obtaining Confidential Information is a third party; or was known to the receiving Party prior to its disclosure under this Agreement, which is confirmed by documents sufficient to establish the fact of possession of Confidential Information; or has been disclosed with the written permission of the transferring Party.

5.5. The obligation to keep the Confidential Information secret in accordance with the terms of this Article 5 comes into force from the moment of signing this Agreement by both Parties and remains in force for years from the date of the expiration of this Agreement or its termination for any reason.

6. LIABILITY AND LIMITATION OF LIABILITY

6.1. For violation of the terms of this Agreement, the Parties shall be liable under the laws of the Russian Federation and this Agreement.

6.2. The Contractor shall not be liable under this Agreement for:

6.2.1. for any indirect / indirect losses and / or lost profits of the Customer, regardless of whether the Contractor could foresee the possibility of causing such losses in a particular situation or not;

6.2.2. for any part of the work / services required for the implementation of this Agreement, performed by the Customer without the stipulated responsibility and / or control of the Contractor, as well as for any damage resulting from the action or inaction, or violation of this Agreement by the Customer.

6.3. The total liability of the Contractor in relation to the provision of services for the placement of advertising materials, including under this Agreement, is limited to % of the cost of the Contractor's services on the relevant account.

6.4. The customer is solely responsible for the compliance of the content and form of advertising materials with the requirements of the law, the legal legitimacy of using logos, trade names and other intellectual property and means of individualization in advertising materials, incl. in the list of keywords, as well as for the absence in the materials of mandatory information provided for by the legislation of the Russian Federation.

6.5. In the event that the placement of materials under this Agreement was the basis for presenting claims, lawsuits and / or instructions for the payment of penalties by the Contractor government agencies and/or third parties. The Customer undertakes to immediately, at the request of the Contractor, provide him with all the requested information regarding the placement and content of materials, assist the Contractor in settling such claims and claims, and also reimburse all losses (including legal costs, fines) caused to the Contractor as a result of such claims being presented to him. , claims, instructions in connection with the violation of the rights of third parties and / or the current legislation of the Russian Federation as a result of the placement of materials.

6.6. For violation by the Customer of the payment terms specified in clause 3.2 of this Agreement, the Contractor has the right to collect from the Customer a penalty in the amount of % of the cost of placing advertising and information materials for each day of delay. The Customer is obliged to pay a penalty fee in case of presentation of a written (electronic, facsimile, delivered by courier or postal delivery) demand of the Contractor.

7. TERM AND CONDITIONS OF TERMINATION

7.1. This Agreement is concluded for a period of one year and shall enter into force from the date of its signing by authorized representatives of both Parties.

7.2. This Agreement shall be considered prolonged for one calendar year on the same terms, if neither of the Parties is notified of the termination of this Agreement no later than calendar days before the expiration date of this Agreement. Extension is possible an unlimited number of times.

7.3. This Agreement may be terminated early:

7.3.1. by agreement of the Parties at any time;

7.3.2. at the initiative of either Party with a written notice to the other Party at least days before the expected date of termination;

7.3.3. on other grounds provided for by this Agreement and / or the current legislation of the Russian Federation.

7.4. Upon termination of this Agreement by the Parties, final mutual settlements are made taking into account the cost of services actually provided under this Agreement.

7.5. The obligations of the Parties under this Agreement, which by their nature must continue to operate (including obligations regarding confidentiality, mutual settlements, but not limited to the above), shall remain in force after the expiration of this Agreement.

8. FORCE MAJOR

8.1. The Parties are released from liability for partial or complete failure to fulfill obligations under this Agreement, if this failure was the result of force majeure circumstances that arose after the conclusion of this Agreement, or if the failure to fulfill obligations by the Parties under this Agreement was the result of extraordinary events that the Parties could not foresee nor be prevented by reasonable measures.

8.2. Force majeure events include events over which the Party has no influence and for the occurrence of which it is not responsible, such as: war, insurrection, strike, earthquake, flood, fire, severe weather or similar events, government regulations, orders ( decrees) of state bodies (of the President of the Russian Federation), laws and other regulations of the competent authorities adopted after the signing of this Agreement and making it impossible to fulfill the obligations established by this Agreement, as well as actions of state or municipal authorities and their representatives that impede the fulfillment of the terms of the Agreement, and others unforeseen circumstances, including, but not limited to, problems with the city's power grid.

8.3. The Party referring to force majeure circumstances is obliged to inform the other Party about the occurrence and nature of such circumstances in writing, attaching copies of the relevant documents.

8.4. In the event of force majeure circumstances, the deadline for fulfilling obligations under this Agreement shall be extended in proportion to the time during which such circumstances and their consequences are in force.

8.5. If the duration of force majeure circumstances exceeds months, each of the Parties has the right to terminate this Agreement.

9. OTHER LIABILITIES

9.1. This Agreement and its execution is governed by the laws of the Russian Federation.

9.2. All disputes and disagreements between the Parties under this Agreement, in connection with this Agreement and / or its execution, the Parties will seek to resolve through negotiations. If, as a result of negotiations, the Parties have not reached a mutually acceptable solution, the dispute is subject to resolution in the Arbitration Court.

9.3. All changes and additions to this Agreement are made in writing in the form of Annexes and or Additional Agreements to this Agreement and become an integral part of this Agreement from the moment they are signed by authorized representatives of both Parties. About all changes in legal and postal addresses, legal status and bank details, the Parties are obliged to immediately inform each other.

9.4. In the event that one or more provisions of this Agreement are for any reason invalid, unenforceable, such invalidity shall not affect the validity of any other provision of this Agreement, and this Agreement shall be construed as if it were not contained such an invalid provision.

9.5. This Agreement represents the full agreement and understanding of the Parties regarding the subject of this Agreement and cancels all negotiations, discussions and agreements between them regarding the subject of this Agreement that preceded its conclusion. None of the Parties is bound by any obligations, conditions, guarantees, assurances, definitions, other than those expressly specified in this Agreement.

9.6. This Agreement is concluded in 2 copies of equal legal force, one for each of the Parties.

10. LEGAL ADDRESSES AND BANK DETAILS OF THE PARTIES

Customer

Executor Jur. address: Postal address: TIN: KPP: Bank: Settlement/account: Corr./account: BIC:

11. SIGNATURES OF THE PARTIES

Customer _________________

Artist _________________

in a person acting on the basis of , hereinafter referred to as " Advertiser”, on the one hand, and in the person acting on the basis of , hereinafter referred to as “ advertiser”, on the other hand, hereinafter referred to as “ Parties”, have concluded this agreement, hereinafter referred to as the “Agreement”, as follows:

1. THE SUBJECT OF THE AGREEMENT

2. DUTIES OF THE ADVERTISER

2.1. Submits for approval to the Advertiser within a day from the date of signing the contract a detailed program of work on advertising products, indicating the quantity and quality of the advertised products. The program after its approval is an integral part of this agreement.

2.2. On its own and from its own materials, it produces (and carries out all the operations preceding production: layout, preparation of sketches, drafting texts, etc.) posters, brochures, brochures, stands, slides, films, video cassettes, magnetic recordings, badges, announcements (necessary underline) that advertise the Advertiser's products.

2.5. Places (publishes announcements, hangs posters, sends brochures, etc.) in agreement with the Advertiser. If the placement is undertaken by the Advertiser, then paragraph 2.5 must be crossed out.

3. RESPONSIBILITIES OF THE ADVERTISER

3.3. Represents the information necessary for the production of advertising (technical data of products, description of services, etc.).

4. PROCEDURE OF PAYMENT FOR THE WORK OF THE ADVERTISER

4.2. Participation of the Advertiser in the profits from the sale of the advertised products is carried out in the manner and on the terms determined by the attached agreement, which, if it is concluded, is an integral part of this agreement.

4.3. Calculations for the work performed are made by the Advertiser by transfer to the current (settlement) account of the Advertiser.

5. TERMS OF THE CONTRACT

5.1. This agreement is concluded for a period of up to "" a year. Agreed milestones:

5.1.1. Submission for approval of the program up to "" year.

5.1.2. Making samples up to "" year.

5.1.3. Start of replication before "" year.

5.1.4. End of replication before "" year.

5.2. The Agreement may be terminated at the request of the Advertiser ahead of schedule in the following cases:

5.2.1. Unsatisfactory content of artistic, aesthetic, etc. advertising quality. The right to assess the quality of advertising belongs only to the Advertiser, who, in the event of early termination of the contract on the named basis, will not use the advertising rejected by him.

5.2.2. In cases of violation of intermediate deadlines, if such violation jeopardizes the deadline for the performance of the contract.

6. RESPONSIBILITIES OF THE PARTIES

6.1. For non-performance or improper performance of obligations under this agreement, the Advertiser and Advertiser are liable in accordance with applicable law.

6.2. In case of early termination of the agreement on the grounds specified in clause 5.2 of this agreement, the costs incurred by the Advertiser are not subject to reimbursement.

When placing advertisements, the parties must comply with the requirements of the current legislation related to the distribution of marketing materials. Consideration should be given not only to legal regulations governing the location of advertisements, but also to detailed content requirements.

Legislative regulation

The legislative acts that regulate the contract for the provision of advertising services include the Civil Code of the Russian Federation, as well as Federal Law No. 38-FZ “On Advertising”. In particular, political advertising is regulated by No. 95-FZ "On Political Parties" and No. 82-FZ "On Public Associations".

Essential terms and parties to the contract

The essential terms of this agreement include, first of all, its subject matter. This is directly the provision of advertising services (see the next chapter of the article for their definition).

Also to essential conditions refers to the cost of providing such services, which includes their total price, amount of individual payments, the frequency of their introduction.

In addition, they include terms, it is required to specify the date when the provision of services is terminated.

The definition of the parties to a contract also applies to its essential conditions of this agreement.

It is between the customer, who pays for the provision of advertising services and uses their result in the form of increasing the popularity of the company or product itself, and the performer, who has proper qualifications and for a fee is engaged in advertising promotion a certain object relating to the customer, including the company itself, its product or trademark.

What is considered an advertising service

Advertising services cover the activity consisting in the development of objects containing information that should generate or maintain interest on the part of unlimited circle of persons in a relationship individual or company, product (product, service or work), trademark, as well as the placement of such objects and their distribution.

Sample contract

The document starts with titles, next to which there is a number icon and then the document number is placed.

Below is a line that says locality where the contract was drawn up and the date it happened.

After that, a paragraph is placed in the document, which indicates the parties to the agreement;

• first comes information about the customer, including the name of this enterprise, the designation of its organizational and legal form;
• also stipulates in the person of which of its employees the customer is acting(his last name, first name and patronymic, as well as position, if any, are indicated) and on the basis of what document (internal normative act or power of attorney) he received this right;
• also for this person it is stipulated that in the future in the document it will be referred to as Customer.

Exactly the same information is given about performer, and it is also written for him that below he will be called exactly the Performer.

It is also indicated that together the Customer and the Contractor are hereinafter referred to as the Parties, and these Parties have reached this agreement on the following.

After that, the actual text of the agreement.

His first article is titled subject of the contract. It determines that the Customer gives an order, and the Contractor, for its part, undertakes to produce materials of an advertising and informational or simply advertising nature, as well as place them in the required places.

The definition of advertising materials, as well as advertising and informational nature, is also given here.

So, for the Customer, a number of obligations are defined related to the advertising produced and placed for him. First of all, he needs to send an order to the contractor for a certain period of time before the materials of an advertising or informational nature will be placed. He also needs to approve the original layout of the promotional material for a specified period before it is released.

If the need arises change dates placement of materials, then the Customer must also notify the Contractor about it ahead of time for a specified period.

In such a situation, following this notice, the counterparties to this transaction draw up and sign supplementary agreement , which stipulates new terms of placement or its volume.

In addition, the customer pays for the actions of the Contractor. The customer is also obliged not to provide the space allocated to the counterparty in accordance with this agreement to any third parties.

At the same time, the Customer has the right to correct the material transferred by him to the contractor until the moment when the original layout is approved. This right is not valid after its approval, from that moment no claims are accepted.

For its part, for the Contractor in the contract set their own responsibilities and rights.

First of all, after the material of an advertising and informational or informational nature has been agreed upon by him with the customer, he has an obligation to produce in the amount stipulated by the contract and place. The form and content of the released advertising products must comply with the standards set in the layout. He is also obliged to notify the transaction partner in advance that the materials will be published in such and such a way.

In this case, the Contractor has the right post materials made by him within the limits agreed with the customer. He is also given the opportunity to suspend the placement of materials if the other party to the agreement does not properly fulfill its obligations.

In addition, the performer has the right refuse the customer in the execution of his order, if his advertising material contains information that does not comply with the requirements existing in the current legislation.

The following is an article devoted to the price of the Contractor's services. It determines that this value is determined in accordance with the Appendix to this document, which must be signed by both counterparties.

The amount of payment is nominated in rubles.

This article also specifies how and for how long deadline the customer transfers funds to the contractor.

In addition, it is indicated that as a fact certifying that the fulfillment of the obligation took place, signing by both counterparties, the Customer and the Contractor of the act of acceptance of advertising services.

The following is an article on the duration of the agreement. It establishes that this treaty shall enter into force after the document signed by both parties and shall continue to be valid until the moment when the Parties fulfill their obligations.

This article also defines the initial term for the provision of services, which is set as the moment when the original layout of the advertising product is approved and the deadline, it is indicated as a specific date.

The following article is about termination of the contract, defined that it is possible by agreement of the parties.

Also included in the contract is a force majeure. In the event of an emergency, any of the counterparties gets the opportunity to refuse to execute the transaction, but he must notify the partner of the agreement about this.

You can download a ready-made contract form for free from our website.

Features of the contract

An essential feature of the contract for the provision of advertising services is that the Contractor in this transaction usually carries out activities in two directions at once. He performs as an advertising producer, that is, it produces materials designed to promote certain objects, as well as an advertising distributor, that is, it brings the created materials to the audience. Thus, the performer is a person who combines these two work profiles.

It is also determined that the contract provision of services additionally, the articles of the Civil Code relating to the contract are applied, they are valid in the case when they do not directly contradict the norms of the Civil Code relating to the contract for the provision of services.

For more information about drawing up a contract for the provision of advertising services, see the video below.

It brings the information into a form that is suitable for distribution in the form of advertising.

Preparation of contract

Depending on the specifics a separate agreement, when compiling it, the parties can add various parts, but the general plan involves the presence of the following items:

Subject

As mentioned earlier, all the rights and obligations of the parties to the contract are directed to the subject.

"Big Economic Dictionary» speaks of the subject of the contract as an action or their complex, which determines the nature or type of the terms of the transaction.

The subject itself should be briefly identified in the title of the document.

It can be sale, rent, purchase and so on.

In our case - This is a contract for the provision of advertising information services.

In some cases, it is advisable to write the subject using Civil Code.

It is enough to find the chapter dedicated to a particular treaty, and from there select the necessary information.

Reasons for termination

The contract can be terminated for various reasons, they depend on the specifics and scope of the contract.

Here are the main reasons:

1. Mutual agreement of the parties. If both parties no longer wish to cooperate, they may, after signing the agreement, terminate their obligations.
2. The court's decision. In this case, termination is possible at the request of only one of the parties, but this requires a good reason - as a rule, this is a gross violation by the other party. Termination on this occasion will require evidence of the violation and the damage that the party that applied to the court suffered as a result of this.

Please note that the customer is entitled to refuse to perform the contract only if he pays the contractor all expenses incurred but the contractor in case of refusal is obliged to compensate the customer for all losses.

We talked in more detail about the procedure for terminating the service agreement, and you will learn how to correctly draw up a notice of termination of cooperation.

However, there are some nuances here, which are determined features of the advertising business.

In any transaction, all scenarios should be taken into account in order to avoid the emergence of negativity between the parties.

That's why, if you correctly define the rights and obligations contractor and customer, you can not worry about possible termination and just do your job.

Didn't find an answer to your question? Find out, how to solve your problem - call right now:

This is an agreement between the company and the customer to provide these services for a certain fee, that is, on a reimbursable basis.

The contract must be drawn up taking into account the features of the provision of advertising:

• On paper;
• Television;
• On vehicles or shields;
• In the newspapers, on the radio.

• Advertising must be true;
• Qualitatively compiled;
• With observance of moral frameworks.

According to Article 780 of the Civil Code of the Russian Federation, there is an obligation to personally fulfill the obligation to provide advertising services, but there is no personal trust relationship.

Civil Code of the Russian Federation Article 780. Performance of a contract for the provision of services for a fee

Unless otherwise provided by the contract for the provision of services for compensation, the contractor is obliged to provide services personally.

Subject and parties of the agreement

An essential condition of the contract is the subject in the form of intangible services - validity and duration. Actions are the creation and dissemination of information regarding an object.

In the formation and signing of the document, several persons from both sides can act at once, in this case they will be considered joint and several debtors.

But the main participants in the process are the advertiser - a person for whom it is important to disseminate information about their products and the performer, it can be one or more persons.

What is considered an advertising service

• Advertising through television and radio - broadcasting commercials or announcements on the radio at certain time intervals provides information to a large audience of listeners and viewers;
• Distribution of information on the Internet on popular saigas;
• Placement of posters on billboards in public places, shopping malls or along the roads;
• Distribution of leaflets;
• Carrying out promotional campaigns with the presentation and tasting of products in the places of its sale;
• Corporate events, trade conferences and more.

Advertising market functions

It is a kind of intermediary between the manufacturer and the consumer, creating the necessary balance of supply and demand.

• An intermediary between the producer and the consumer, thanks to which each side receives satisfaction of its own needs;
• Maintains a balance between supply and demand, eliminating possible disproportion;
• Creates healthy competition between manufacturers, identifying the leaders of the economy;
• Informs consumers about new products and technological discoveries;
• It gives entrepreneurs the opportunity to expand the sales market, thereby increasing production capabilities.

The form of the contract for the provision paid services.

Advertising agency agreement

Important: such interaction is necessary to ensure the place and time of advertising to form the circle of the final consumer.

Who are its employees

Essential conditions

The essential terms of the contract are:

• The subject of the contract is the provision of advertising services;
• Parties to the transaction - you must specify the details and names of the parties;
• Cost - indicates the total price, the periods of installment of payments or a single payment, the terms in which it is necessary to pay for the service;
• Terms - the framework for the provision of services, it is important to indicate the date by which the service will be provided to the advertiser.

How to terminate the contract and draw up a notice of termination of the contract for the provision of services - find out

Contract for the provision of advertising on the Internet

• Text or graphic images posted on the site;
• In the form of pop-up windows;
• As a separately opened resource.

Important: the most popular is banner advertising. In the process of concluding such an agreement, Special attention pay:

• Banner that it will be a text or graphic image, what shape, size, place and position, on the start page, which is more predominant or on subsequent ones;

Important: it is better to indicate the location and size of the banner in pixels.

• You can specify as the right of the customer to change the content of the banner several times during the period of cooperation;

Important: all this should be indicated in the contract itself, and not in the annex, since this will play an important role in the process of litigation.

• Specify the size in bytes of the entire banner file, as too large can increase page loading time and reduce resource traffic;
• Separately, it is necessary to register the customer's right to access extended statistics of the website;
• You should also indicate the cost, which can change unilaterally depending on the site traffic;
• The responsibility of the parties in this case has an important role, since it can be removed from the contractor in case of interruption, delays, damage, due to defects in any electronics.

You can find out how to compose correctly by following the link.

Conclusion

This agreement is drawn up in the standard standard form for the provision of services with a reimbursable basis, however, depending on the type of advertising services and the activities of the advertising agency, it can be supplemented with certain items.

What are the grounds for liability in the field of advertising you can see here: