Advertising office. Advertising account VKontakte: how to create, enter, configure and replenish. Where can I create an advertising account

Good afternoon dear friends!

Glad to see you again on the blog pages. Your old friend Bulat Makseev is with you, and today we will talk about how to create an agent office on Vkontakte. The topic is quite interesting and very popular lately.

But first, let's find out what a Vkontakte agent office is and why it is specifically needed.

Why did you need an agent office on Vkontakte?

So, you probably know that the targeted Vkontakte network does not allow redirect links for advertising, that is, links that are redirected from one domain (in this case, from the CPA network domain) to a link of a specific offer (advertised site). In the video, we will more clearly analyze what a redirect link is.

So... Vkontakte's moderation does not let these same redirect links into any of them, and explaining to them that this is a normal link, a good offer, that this is my affiliate link is USELESS. Kindly, provide them (that is, moderators) with either a direct link or a link with an affiliate ID in the body of the main link. Their policy, you see, is not to skip redirect links.

What to do?

Previously, I used iframe pages to pass moderation. I just talked about this in the article "".

But after some time, the display of links from iframe pages began to be blocked by CPA offers and CPA networks themselves. Some solution had to be found. And it was found! Creation of an agent account in the social network Vkontakte! Moreover, it was not created by you, but by the technical support of a particular CPA network (Ad1, Admitad, Actionpay, etc.). And it was beneficial for CPA aggregators, as they were well aware that many people have problems with moderating CPA links. Especially for beginners. And they went to meet the webmasters.

What are the benefits of an agent's office?

With the help of an agent cabinet created for you by one or another CPA network, you can easily advertise redirect links of your choice. Yes Yes. You understood correctly. Through this tool, you can advertise the redirect links of CPA networks. For this purpose, this office is being created.

Of course, the agent's office is not a 100% guarantee that your link will be missed, but, as practice shows, in 80% -90% of cases moderators let the link through. Why are they missing? I think that CPA networks have some kind of agreement with the Vkontakte administration that when creating an agent account, picky moderators of targeted advertising on Vkontakte should show maximum loyalty to redirect links.

So, I hope everything is clear with the introduction. Now let's briefly consider the main issue of this article ...

How to create an agent account on Vkontakte: video

The principle of creating an agent account on Vkontakte is the same for almost all CPA networks. I will give you a couple of recommendations and tips using the CPA network as an example. So watch the video:

I hope now you know why you need an agent account in the targeted Vkontakte network and know how to create it, or rather get it.

I'm sure after watching the video you still have questions for me. If so, then I look forward to your comments below.

Was the video and article helpful to you? Excellent! Let your friends know about it in social networks - click on the social network buttons below and share the link to this article with your friends. It’s not difficult for you, but it’s nice for me and everyone interested in this topic 🙂 Thank you in advance.

In the next issue...

The next article will appear on the blog on December 20, and in it we will talk about a very interesting topic- about targeted advertising in the social network Fotostrana.

Have a nice day and good mood!

Sincerely, Your friend and assistant

The VKontakte advertising account is a tool that helps to promote goods and services in the social network of the same name. networks. With the help of the RK, you can not only create advertisements, but also manage them, increasing the effectiveness of the advertising campaign.

Advertising opportunities in VK

You can choose where your ads will appear: in the News Feed, viewable on any device, or on home page user in the block on the left under the main menu. This feature is only available for the full version of VK.

It is also possible to customize the advertising format: carousel; universal recording (video advertising); record with button; collection of applications (for news feeds and communities); external site; application or game (for advertising on the main profile page).

Form an audience depending on the location of users.

Allows you to configure the geolocation of the target audience with an accuracy of the street. On the contrary, if necessary, one can exclude settlements from search.

Ample opportunities for forming the target audience allow you to set gender, age restrictions, choose marital status, date of birth, and area of ​​interest. In addition, the settings allow you to show ads only to subscribers of certain publics.

Spend an unlimited amount of financial resources on RK.

VK allows you to invest the amount that you have without minimum and maximum limits.

Track statistics.

The feature allows you to track the performance of your ads, as well as track the engaged audience based on demographic data.

Launch retargeting.

This feature allows you to work with a warm audience, involving them to complete a purchase or make an application. Retargeting capabilities reinforce dynamic messages that can be sent to each user personally and the ability to customize Lookalike Audiences.

With this feature, impressions are timed to reach as many users as possible.

To create a RC you need:

At this stage, we will not analyze the settings for the audience and the time of displaying ads. Link to article from detailed instructions on setting is at the beginning of the publication.

After successfully passing all the stages, you get to the advertising account:

Note! To create a RK, you must manage the public that you want to promote. For each newly created account, an ID is assigned: https://vk.com/ads?act=settings&union_id=1604907619

To enter the RK after its creation, you need to go to the community that you are promoting. In the right menu find "Community Advertising” and click on this button. Or go the same way as we did the first time.

Advertising in social network In contact with- one of the most simple tools promotion of goods on the Internet. Creating an effective advertisement is not difficult even for novice entrepreneurs.

How to set up an advertising account

RK settings allow you to make the promotion of your company as convenient as possible.

Personal account settings can be found in the left menu, here you can change:

Click on "Not Set » in the cabinet name and enter the required name, save the changes.

Access settings.Here you can add or remove an administrator or observer for your community. To do this, you need to add a link to the account of this person and click« Add user».

Alerts.The function allows you to set up notifications about some actions in the community by checking the boxes in the required boxes. You can control which alerts go where.

After finishing the RC setting, do not forget to press the button to save the entered data.

Hello everyone, this is Svetlana Raevskaya. At the very beginning of my work with targeted advertising, I did not attach any importance to which account was set up - in the client's account or in mine. Moreover, for almost a year and a half, I created all the advertising campaigns of clients in my office. She reported to the customer in the form of Excel files and screenshots of statistics. Today I will talk about why this was a big mistake and what to do in order not to repeat it.

How to assign access rights in the advertising account

If this is your Personal Area, then you are the "Main Administrator". You have the right to appoint "Administrators" and "Observers" for your advertising account. It's easy to do this:

Everything. A new "Administrator" or "Observer" has appeared in your account.

Who is the "Observer" in the VKontakte advertising account and what is it for?

Only two functions are available to the "Observer" - viewing advertising campaigns and exporting statistics. This access setting is usually used when auditing advertising campaigns, when sharing experience, if necessary, to show and discuss a specific ad or campaign progress.

Who is the "Administrator" in the advertising account and what is it for?

"Administrator" can create and edit ads and campaigns, as well as view statistics. He cannot appoint new "Administrators" and view the "Budget" section.

"Administrator" rights are needed in order to work in customer accounts. Note! This is important both for targetologists-performers and for client entrepreneurs. I insist that the work on setting up advertising campaigns should be carried out in the client's office.

Three reasons why it is better for a hired targetologist to work in the advertising account from the "Administrator" status:

1. Only its owner can replenish the budget of the advertising account and withdraw money from it. The targetologist works within the allocated budget. Accordingly, the customer is calm for the intended use of his money. The performer is freed from unreasonable accusations of embezzlement.
2. The owner can see what is happening in his advertising account at any time. Just be sure to stipulate the condition that the customer will not interfere with the settings and regulate campaigns without permission.
3. After graduation joint work All advertising campaigns remain in the customer's account. If necessary, he will be able to run the most effective ads on his own. In addition, if in the future the customer will cooperate with another specialist, it will be useful for him to look at and analyze previous results.

So, now you know what access rights exist in the advertising account and when they can be useful to you. Approach your work intelligently, and this will allow you to avoid mistakes and conflicts. And if you want to understand other intricacies of targeting, take a look at the page with

If you first encountered an advertising account on VKontakte or you need to give access to an advertising account to a specialist, but do not know how to do it, step-by-step instruction, which was written by the administrator of VKontakte groups Elena Babaeva- you will be very useful in this.

You will see the following window:

2. Click on "targeted ads" and you will be taken to the tab where you have to create your first ad (don't worry - we won't launch it). Click "Create Ad".

3. In the window that opens, choose what you will advertise. Let's take a community as an example. Click "community".

4. In the pop-up window, select the community you want to advertise and click the "continue" button.

5. Fill out the design.

Choose the ad format (for example, consider “image and text”). Fill in the “title”, “description”, upload the image, fill in the lines “ad subject”, “subsection”, “age marking” (if necessary).

What the ad will look like is shown in the upper right corner.

7. Below will be the price and location setting.

These settings will not be important to us, because. We will not run an ad. You can't change them. Then click "Create Ad".

How to replenish the advertising account and give the rights to the administrator or targetologist to run an advertising company.

Select the “Targeting” tab and below “Budget”. On the right you will see the “replenish” button and follow the instructions.

Now let's look at how to replenish the budget for advertising in communities.

The social network is a powerful tool for promoting any kind of products and services. VKontakte advertising cabinet has been developed, with its help you can manage the created advertising. As you know, there are official and unofficial ways to promote the VK group. An advertising account is an official way that allows you to promote your public for a fee and advertise products.

The advertising account on VKontakte is your center for managing advertisements. Everything is simple in it. With the help of a personal account, you can set the correct settings advertisement. If everything is set up correctly, then ads will be shown. the maximum number users. And you can save.

How to activate an advertising account on VKontakte?

The advertising account is available to every user of the social network VK, activate specifically it is not necessary, as well as to look for a corresponding link to it. To get into it, you need to open your personal profile, go down under the main menu and see the “advertising” item there, highlighted in gray.

• targeted ads;
• promoting records;
• promotional posts in communities;
• special offers in games.

The two types of tools most in demand are targeting and advertising in groups.

Creating an advertising account VKontakte: step by step instructions

In principle, the question: how to create an advertising account on VKontakte is not entirely correct. After all, any user, having opened the "advertising" tab, automatically gets into it, and it is already created by default. You just need to activate this tool and get an individual ID.

To do this, you need:

1. Open the "Advertising" tab.
2. Create your first ad.
3. Confirm the creation by clicking the "create ad" button.
4. After that, set up such parameters as the type of advertising (maybe an application, an external site), the graphic component, the text content of the publication in the target setting, determine the cost, replenish the balance and launch.

The most difficult step in this procedure is targeting. This is the selection of people to whom the advertising publication will be shown.

To do this, you can set parameters: their gender, age, take into account geography and location, interests, marital status, income level, and much more.

Therefore, it is first necessary to study the chosen topic, determine target audience or entrust this task to a professional.

It is also difficult to choose pay rates at first. VK has the ability to independently determine the size of investments in this advertising method. The higher the rate, the higher the costs. But at the same time, the lower they are, the less likely it is that your advertising post will overtake competitors' ads. Therefore, it is also important to connect a profile to this process or learn how to maintain balance on your own.

• all existing ads, of which you can create an unlimited number;
• the amount with or without a bonus that is available, i.e. the promotional deposit;
• separation into active and inactive ads, that is, those that users can currently see and which are not shown;
• detailed statistics of each advertising post, including the number of views, the number of completed targeted actions.

How to replenish an account in the VKontakte advertising account: step by step instructions

To activate a particular ad, run advertising campaign, be sure to replenish the account in the advertising account. Step-by-step instruction:

1. You need to go to the advertising account using the method described above.
2. Open the "advertising in communities" or "targeted ads" tab, depending on the type and the goal pursued.
3. Go to the "budget" tab in the main menu on the left. This page will show users up-to-date information about the remaining funds and bonuses on the account. Information such as the remaining budget, blocked funds, spent today and spent yesterday are available. Below is the statistics on transfers to the budget.
4. Next to the first line "remaining budget" there is an active "top up" button.
5. After clicking, a selection of the available type of payment will open: the procedure for crediting through bank cards, terminals or other payment systems, as well as through a cashless payment for legal entities. The minimum deposit amount is 500 rubles.

How to withdraw money from the VKontakte advertising account: step by step instructions

It is very important to pay attention to the fact that targeting and advertising in communities have different budgets before replenishing the account. You need to decide in advance what you need. The advertising account is thought out for spending money and is not intended for their accumulation and withdrawal. The administration is extremely negative about such operations. Therefore, it can often permanently block the user's advertising account. However, if such an urgent need exists, you need to contact technical support with detailed description the whole problem. The administration will be able to meet halfway and return the funds contributed.

However, if there is no need to use the advertising account in the future, you can use one of the two available methods:

• for residents of the Russian Federation, you can withdraw money to bank card any bank or get votes in VK;
  
• for non-residents, funds can be exchanged exclusively for votes in the ratio of 5 rubles - 1 vote. Also, for non-residents who have never used the contributed budget, the money is withdrawn back to the card from which they were deposited into the account.
  

How to delete an advertising account VKontakte

Just like creating, it is impossible to delete a VK advertising account. The site administration can only block it for inappropriate content, action or withdrawal of funds from it. In the absence of the need to use it, you can simply not touch it. To remove it, you need to contact technical support with a willingness to indicate the reasons for the removal.

Possible problems when working in the advertising account

• Account blocking is a common reason for violating the rules of the VK social network - you need to contact the VK support service, find out the reason, and try to eliminate the violations;
• VKontakte advertising does not start - perhaps there are not enough funds on the account. The show stops for the same reason when the funds run out;
• When replenishing the account, funds were debited from the card, but they were not credited to the account - you need to contact technical support or wait 1 hour, during which the funds are transferred, for a cashless payment, the transfer lasts up to 3 working days;
• the advertisement is not published through the personal account (rejection) - it is necessary to check compliance technical requirements as well as content.

Total

The VKontakte advertising account is very handy tool. which can be mastered and used even by beginners. The platform provides ample opportunities for advertising goods and services to users of the social network. She introduces detailed rules providing assistance and technical support around the clock. You can also analyze statistics and take into account changes in key indicators.