The fat model has become a glamorous icon. The most complete model in the world appeared on the cover of a fashion magazine The magazine was accused of promoting obesity

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Collection of covers of the famous women's magazine Cosmopolitan, published in the US for over a hundred years. In our country, Cosmo has already entered folklore, becoming an indispensable attribute of the stupid blonde type. A slightly contemptuous arrogant attitude towards the supposedly narrow-minded readers of the Cosmopolitan has also turned into a stereotype and even a sign of good taste.

But no matter how it relates to the contents of the magazine and its readers, this is a real phenomenon that has been fixing the life of society and its development for many decades ... The first picture shows the cover for 1896. And this is the number for 1903. As you can see, the design has changed to a completely non-feminine one. Although initially, in 1886, the founder of the magazine, Paul Schlicht, proclaimed it as "a publication for the whole family with special attention to the interests of women, fashion, cuisine and parenting."

The magazine cost only 10 cents and was published once a month, and consisted mainly of stories on various topics, and was little like a modern Cosmo. Rather, it can be compared with the thick literary magazines of the former USSR. Most of the authors were men, and in Cosmo, by the way, such great writers as Theodore Dreiser, Jack London and Rudyard Kipling were published, and, for example, the famous novel “The War of the Worlds” by Herbert Wells was first published in Cosmopolitan.

In 1905, the magazine was bought by the famous newspaper magnate William Randolph Hearst. During the 1910s and 20s, Cosmopolitan began to gain political weight, and during this golden era of journalism, many significant public figures worked in it. Suffice it to name Charles Edward Russell, Sinclair Lewis and Bernard Shaw.

By the end of the 1920s, the magazine acquired its first familiar features. There was an indispensable girl on the cover, still drawn.

The price has also changed - already 25 cents, inflation is doing its job. And among the authors more and more women. But the direction in the first place of the literary magazine was preserved.

At its peak in the late 1930s, Cosmopolitan had a circulation of 1,700,000 copies.

In the early 40s, the magazine positioned itself as a "magazine of four books." In the first part, one short novel was published, several short stories, a couple of parts of novels with a sequel, and a few journalistic articles and notes. In other parts, two short novels or stories were published in full, and a review of recently published books.

The golden age of Cosmopolitan ended with the Jazz Age, the Great Depression, World War II, and all those familiar, pre-war lifestyles. In the early 50s, circulation began to fall, editors began to rush about in search of new forms of attracting readers, there was less and less real literature in the magazine, and more and more popular entertainment articles. And the competition from the new idol - television - only increased.

Compare for yourself - just in 1947, the magazine published stories by Sinclair Lewis, the great writer, Nobel Prize winner. And in 1955 - articles by psychologists about why men pay for love and stories from the life of Hollywood beauties.

The era of mass media, pop culture, and general "entertainment" began. The cosmopolitan either tried to match the times, or he himself formed this culture of degradation. One way or another, in 1965, due to the continuing decline in circulation, the magazine headed new editor— Helen Brown. It was she who created the magazine familiar to us by Kosom, that recognizable image of reading matter for a young dim-witted girl who thinks exclusively about outfits, jewelry, entertainment and men.

All the main canons, strictly maintained for 40 years now, were brought to the magazine by Helen Brown. It's the casually dressed sexy girl on the cover, it's the light, youth-oriented content, and it's the numerous popular articles about sex, a topic still uncommon in print in the '60s.

As you can see, starting from this time, Cosmopolitan practically does not change. Only new faces, bodies, names flash by, but the format remains the same. And this means that the time of mass pop culture (or lack of culture, as you like) is still going on.

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Sputnik magazine 1978

Soviet space posters

Covers of the first issues

Frau at work

The women's magazine Cosmopolitan has been published for over fifty years. At different times, such catwalk superstars as Naomi Campbell, Kate Moss and others appeared on the cover of the gloss. But the time of thin people in the modeling business has come to an end. The October issue of the British edition has already become scandalous and made a lot of noise.

The fact is that the cover is not a thin model, as we are used to, but a plus-size model Tess Holliday. The weight of an American representative of body positivity is almost one hundred and fifty kilograms, which is a bit too much even for plus-size.

The image of a curvaceous model on the cover of a famous publication caused heated discussions in Britain. Some believe that Cosmopolitan is doing the right thing by not ignoring overweight people. After all, there are many more of them than those who have a sports figure. Others, on the contrary, are sure that such photographs only promote obesity.

Tess Holliday herself is happy that she was honored to be on the cover of Cosmopolitan. She wrote, "if I had seen such a photo when I was still a teenager, it would have greatly changed my life, gave me self-confidence."

For a plus-size model, this is not the first time her image appears on the cover of a well-known gloss. In the summer, Tess was invited to shoot for Self.
The 33-year-old model was plump even as a child, which is why she was constantly the object of ridicule at school. Tess admits that she still feels awkward and insecure about herself. However, his whole appearance shows something completely different. Thus, it helps all overweight people not to feel like outcasts.

@massy.arias kicked my butt today! Not gonna lie to y'all- Seeing my body from some of these angles made me feel badly at first, & then had to remind myself who I am 💪🏻I'm fat & fooooooine😛Also my sports bra says “Women don' t owe men shit.” & it's by @kidd.bell .. RP @massy.arias — “#WCW @tessholliday We are putting in work. Here are some of the moves we worked on today. Emphasis is on strengthening her core and complex movements that require different muscles so we burn burn burn. Pay attention to the core moves as they are staple when trying to build a strong core (especially my mamas out there). The goal to a successful fit journey is to make sustainable goals. Start small, and build from it. Keep growing by learning your body. Make it fun! This is only the beginning, and I'm so proud of this woman!” #mawarrior #effyourbeautystandards #robynforever

The most complete model in the world, 33-year-old Tess Holliday appeared on the cover of the British version of Cosmopolitan magazine. This trendy gloss has long supported plus-size girls. But for Holliday, this is the first glossy cover of this magnitude.

Without exaggeration, I am a Cosmo girl! I can't believe I'm saying this! Thanks to British Cosmopolitan magazine for this incredible opportunity. If I had seen a body like mine in this magazine when I was young, it would have changed my life. And I hope it will change the life of some of you, - the girl shared her emotions.

In a candid interview, Holliday admitted that she was raped twice by the same man. The resulting psychological trauma greatly affected her sex life.

According to Tess, her husband Nick was the first man with whom she was able to sleep naked. The couple has a two-year-old son, Bowie. Holliday also has an 18-year-old son, Riley, from a previous relationship.

The magazine was accused of promoting obesity

British journalist Piers Morgan said that this cover is dangerous for society, as it promotes obesity.

As the UK grapples with ever-growing obesity problems, we're presented with this Cosmo cover. Apparently, we should view it as "a huge step forward towards body positivity." What nonsense! This cover is just as dangerous and confusing as the promotion of size zero models,” Pierce wrote on Instagram.

Tess has already responded to this comment.

For anyone who says I'm a burden on the British health system, I'm American so you don't have to worry about my fat ass. You better worry about how terrible people you are if you say that the cover glossy magazine with me affects your near life, - answered Holliday.

Tess Holliday weighs 150 kilograms. She profitably exploits the image of a plus-size girl, saying that she loves her extra pounds and cellulite.

Plus-size model appeared on the pages of Cosmopolitan.

The first Ukrainian plus-size model, a tender and romantic young mother from Ivano-Frankivsk, Maria Pavlyuk, became the heroine of the January issue of the Ukrainian edition of the world famous glossy magazine Cosmopolitan.

The winner of the "Model XL" project is the first Ukrainian curvaceous model to grace the cover of this magazine.

In a frank interview, Maria said that she had no modeling experience before participating in the Model XL project: “I had an ordinary life: I raised a small child with my husband, studied at the university and sometimes worked part-time - worked as a manager in a travel agency, was a manicurist "All my life, some photographers told me that I have a model appearance, but I never thought about working in the frame. I was even invited to a modeling school when I was six months pregnant, but I refused."

press service of the channel "1 + 1"

The winner shared with gloss readers that thanks to the project she gained self-confidence and accepted herself for who she is. But before this decisive step, the beautiful Maria was tormented by complexes and discomfort: “After giving birth, I had strange sensations: I sleep and feel that my whole body is bothering me - as if someone else’s suit was put on me. And for the first time in my life, I had complexes. I couldn’t pick up clothes for myself in stores - my size simply wasn’t there. When I went out into the street, I seemed to feel that everyone was looking at me and looking at my kilograms! I cried and didn’t understand where it came from in me, young happy woman there was so much desperation. Why can't I accept myself?"

press service of the channel "1 + 1"

Maria is sure that plus size models, like all other women, should take care of their body, skin condition and be physically active. The girl shared the secrets of her diet with Cosmopolitan readers: “For example, today I didn’t have time to eat. So now I’ll come home and eat wheat porridge, beetroot salad and a piece of boiled meat. I made it a rule: if during the day I allow myself to eat bread or some - then baking, then in the evening I deny myself other carbohydrates.

press service of the channel "1 + 1"

Recall that the winner of the reality show "Model XL" on the TV channel "1 + 1" was chosen by the members of the jury of the project - Ekaterina Osadchaya, Andre Tan, Vlad Yama and Tatyana Matskevich. Maria Pavlyuk will be the face of designer Andre Tan's "A.Tan+" collection for plus size women, and will also grace the cover of the latest issue of Cosmopolitan magazine. It should be noted that other participants during the project began to receive numerous invitations to photo shoots from various brands and participate in advertising campaigns.