How to write a business plan for opening a pharmacy. Typical business plan for opening a pharmacy Economic model for the development of a pharmacy of finished dosage forms

02.02.2023

People tend to get sick, some resort to folk remedies to heal, but many prefer proven medicines. Therefore, we can safely assume that our ready-made pharmacy business plan will have a priority among the city's population. In addition, in pharmacies you can buy not only medicines, there are a number of related products that will help develop immunity and protect a healthy human body from viral infections.

An example of a pharmacy business plan with calculations can be used not only as a guide for, with its help you can get a loan from a banking institution or attract investment funds from the state to support small businesses.

Characteristics of the future project

A typical pharmacy business plan from scratch includes general information, namely:

This pharmacy business plan can be implemented in any city, even if its population does not exceed 250 thousand people.
The premises, which will be used as a pharmacy, should have a total area of 85 square meters. Of it, 65 square meters should be intended for retail space.
It is best if the project is implemented in a residential area.
The pharmacy will be built from scratch by the owner of the future business, the land for construction is leased.
You can carry out sales using the counter type.
Pharmacy hours of operation are from 9:00 to 19:00.
It is planned to hire five employees in the staff.

To open, you must have an amount that is 2 million 857 thousand rubles. Of this amount, we plan to issue 2 million as investments to support small businesses, the rest of the amount can be invested by the business owner.

Performance indicators

If we consider the pharmacy business plan from an economic point of view, then every month the profit will be 116 thousand 579 rubles, and the payback of funds invested in the business will occur no earlier than in two years.

Funds for implementation

At the stage of implementation of the future project, you need to invest in:

Purchase all the necessary equipment for trading - 97 thousand rubles. This amount will include the purchase of racks for goods, a display case, a refrigerator, for storing medicines, as well as a safe to store drugs.
Carrying out construction work on the construction of a building that is intended for a pharmacy - 1 million 500 thousand rubles.
About 80 thousand rubles will be spent on the interior decoration of the premises.
You will also need to bring water supply, heating, sewerage system, electricity - 100 thousand rubles.
There must be a fire-fighting system, air conditioning - 60 thousand rubles.
To carry out activities, you need to go through the registration process and obtain a license for the sale of medicines - 80 thousand rubles.
Purchase of a cash register and equipment for employees - 40 thousand rubles.
Purchase a range of goods for the first time - 650 thousand rubles.
Unforeseen expenses are also possible in the process, it is worth setting aside 50 thousand rubles for them.

Thus, it will take 2 million 857 thousand rubles.

We will register our future organization as "LLC". Only one person will act as a founder. When registering a pharmacy, you will need to indicate the OKVED code, in this case we select only one code - 52.31 - sale of medicines, at retail.

Taxation system

For the system, it is worth choosing an imputation - UTII. The percentage from this system will not be taken from profit or income, but depending on the total area of the premises in which the organization is located. Since the area of our premises is 65 square meters, monthly deductions to the tax fund will amount to 16 thousand 522 rubles.

Stages of project implementation

The organization will be located in a residential area, and carry out its activities on time from 9-00 to 19-00 hours.
At the moment, a ready-made pharmacy business plan with calculations has begun the implementation process at the following points:
Completed the registration process of the business in the tax service.
In order to rent a land plot with a total area of 105 square meters, which is owned by the city administration, all the necessary documents have been collected. The municipal property management committee has already agreed on the place where the pharmacy is planned to be built. The lease agreement is planned to be long-term, for a period of five years, with the possibility of purchasing the land plot and re-registering it as the property of the business owner. It is planned to pay 80 thousand rubles per month under the lease agreement.
Suppliers of modular buildings were found and a contract for the supply was concluded.

Opening a pharmacy today is a responsible and risky business. And this is due to the great competition in this business segment. All-knowing statistics give an example that today in cities with a population of over 500 thousand people, one pharmacy institution serves only 2500 inhabitants, while ten years ago this figure was 8-10 thousand. Nevertheless, it can be argued that the development of the business segment under consideration is progressing by leaps and bounds: the population is getting sick more and more severely, the rise in prices for medicines is noticeably ahead of inflation, and people have begun to care more about their health and strive to keep themselves in good shape.

A pharmacy business plan for an average Russian city with a population of 500 thousand people begins with a description of the social significance of opening an institution. Ready to serve up to 200 people a day and employing three pharmacists, the pharmacy plays an important role in maintaining and strengthening the health of the population. And given the wide range of dietary supplements and prophylactic agents - also the prevention of a healthy lifestyle.

No less interesting is the example of the justification and benefits of opening an institution for an entrepreneur: the pharmacy business plan declares the service of 170 customers per day, the average cost of which is 360 rubles per check. At the same time, up to 70% of pharmacy products have a shelf life of 2 years, which means that there are no losses due to the write-off of expired drugs.

Place and price of the issue

Given the fullness of the modern market with similar institutions, the lion's share of success will determine the location of the future institution. Experts do not recommend buying a ready-made pharmacy business, it is much more productive to approach the issue creatively and open an institution from scratch within walking distance from a shopping center, public transport stop or a medical institution. Most likely, in an average Russian city, such places will already be “captured” by competitors today, but it makes sense to try to rent a suitable room, even if at a slightly overpriced price.

The cost of opening a pharmacy, including design and corporate identity, hiring experienced pharmacists, beautiful outlet equipment and advertising support, in our case, will amount to 1.5-1.7 million rubles. However, if the pharmacy is positioned in the business plan as an example of a socially significant facility, there is a high probability of receiving a subsidy from the state for its opening.

Price policy

When planning a pharmacy business, it is very important to prescribe the pricing policy of the institution - in some cases, only it allows you to gain the upper hand in the competition. An example of an unsuccessful pricing policy is overpricing in the hope of “recapturing” your investments as quickly as possible. On the contrary, setting margins of 10-20% for medicines and 20-30% for dietary supplements and related products will make it possible to attract additional buyers.

An equally important point in obtaining competitive advantages is the search for a competent pharmacy consultant and reliable suppliers. If the chain of intermediaries between drug manufacturers and you is not too long, and the advertising campaign is sufficiently thought out, even with a low price “cheat”, it is possible to reach the “net” income within the time frame indicated in the table:

Term	1 month	3 months	6 months	1 year
Income, thousand rubles	38-40	43-45	50-60	80-100

Sequencing

Only a good knowledge of the relevant areas of legislation and the specifics of the pharmacy industry can ensure such dynamics. It is most expedient today to choose such a form of organizing a pharmacy as a mini-market: the client moves around the trading floor as if in a self-service store, and the pharmacist-consultant helps him choose the right product. There are still few pharmacies of this format, while it is in great demand. The example of a business plan we are considering involves obtaining permission for the pharmacy owners to sell not only medicines, but also cosmetics, dietary supplements, products for children, medical equipment, and sports nutrition.

Please note that not all types of pharmacies are allowed to sell prescription drugs. Therefore, it is necessary to decide on the form of a pharmacy before the start of paperwork and staff recruitment, and then submit to the relevant authorities an example of a list of drugs that will be offered for sale.

After the premises are selected and brought into a ready-to-work form, it is worth taking up the process of licensing the pharmacy. Practice shows that this stage is the longest in the process of paperwork: for a novice entrepreneur, the passage of local, Moscow, and then federal licensing commissions, obtaining permits from the sanitary and epidemiological station and fire supervision can take from two months to six months. This point cannot be specified in the business plan, since it is subjective. The rest of the events will take no more than a month.

The nuances of choosing a room

In addition to a favorable location, the business plan states that in order to open a pharmacy mini-market, a room of at least 50 square meters is required. m., divided into several zones: a trading floor, a consulting and cash desk, storage of medicines and staff recreation. It should be light, well ventilated and have two entrances.

Half of your success will fall on the location of the pharmacy, another 25% - according to experts - on the professionalism of employees, about 15% can be attributed to the subjective factor of competition. As for advertising and pricing policy, it all depends on you.

Recruitment

As shown above, the literacy of employees, their work experience, as well as the ability to do one common thing can provide you with a good part of the profits. This means that it is necessary to provide people with such working conditions so that they have a desire to sell more and better for you. Note that it makes sense to transfer the vacancy of a cleaner to outsourcing.

A driver's vacancy is needed for those cases when it is planned to work with orders for medicines at home. In some cases, it is advisable to hire a security guard or controller of the trading floor with a salary of 12,000 rubles.

Components of a successful business

The first and main component is the constant expansion of the assortment (in the example of a pharmacy, it has 210 items of medicines and 214 items of other goods). Moreover, it is important to offer not only expensive medicines, but also their affordable Russian counterparts. Do not ignore the discount system for regular customers.

The second point prescribed in the business plan is the optimization of the workplace of employees and updating the software. Spare no expense on air conditioning systems, air ventilation, couches and other amenities for clients.

In this material:

What should be included in the business plan of a pharmacy in the form of a store or kiosk with or without the right to manufacture? Before starting a project, it is important to understand what expenses are foreseen at the first stage, what instances you will have to visit, where to start and what profit you can count on. A ready-made business plan and its example can be downloaded in the application.

Determine the type of legal entity

Before drawing up a pharmacy business plan, you need to decide on the type of legal entity. There are three forms for a pharmacy:

individual entrepreneurship;
limited liability company;
public corporation.

Each type of legal entity has its own subtleties. In accordance with the law "On the Circulation of Medicines", only a pharmacist can become an individual entrepreneur in this area. In other cases, a pharmacist or pharmacist should be placed at the head of the enterprise. Different types of taxation, OKVED codes and much more. The best option is to consult with an accountant who will work after the pharmacy opens before the pharmacy opens.

Which pharmacy organization to open?

At the second stage of drawing up a pharmacy business plan, one must choose what type of institution will be opened. By type of activity, pharmacies can be divided into manufacturing and trading. The production of dosage forms will require additional costs. It is more profitable to consider the project of a trading organization. You can sell medicines:

pharmacy;
Pharmacy;
pharmacy kiosk.

The pharmacy is allowed to dispense prescription drugs and drugs of the "A" list. A pharmacy and a pharmacy kiosk do not have the right to do so. But the sale of prescription drugs implies a mountain of different reporting and other "charms" of control by the state.

In terms of payback period, comparison is in favor of the pharmacy. The considered example assumes an average period in which a pharmacy reaches a break-even point of 2 years. The average payback time for an item is six months. But there is a slight complication. A pharmacy is an example of a structural unit, and to open it, you must either organize a pharmacy or find partners who agree to open a pharmacy from their enterprise.

Choose a room

If you plan not to buy a ready-made business, but to open it from scratch, then the first and most expensive part is the purchase or rental of premises. Here is a sample of the requirements for the premises of a pharmacy:

the pharmacy must occupy a total area of at least 75 m²;
production premises with a total area of at least 60 m² include: a trading floor, a place for receiving and unpacking goods, a storage department;
administrative and utility rooms with an area of at least 13 m² - this is a separate place for the head and accountant, a dressing room or closet, a staff room, an archive;
sanitary facilities of at least 2 m²: toilet, inventory storage.

All communications must be centralized. Be sure to equip not only fire, but also light and sound alarms. The place of storage of medicines is equipped with devices that record the temperature and humidity of the air. These are security requirements, but there are conditions that must be met for the project to be successful.

It is better that the future pharmacy is located in a passing place. After all, it is planned to open a business, the purpose of which is to make a profit. When choosing a place, it is necessary to take into account not only the absence of competitors nearby and the presence of potential customers, but also who will be the buyers. Kiosks located in new urban areas with economy-class housing and next to luxury houses will have different purchasing power for customers. This must be taken into account when compiling the assortment of goods and the formation of margins.

Cost planning

After buying or hiring a suitable room, it must be renovated to meet SES standards and equipped with equipment. During the repair process, only materials that can be easily processed with disinfection solutions can be used. Floor covering - tile or linoleum. According to the most conservative estimates, the repair of the pharmacy will cost several hundred thousand rubles.

And you also need to buy display cases, lockers, a refrigerator for storing medicines, a safe for drugs on list “A” and a separate safe for revenue. For all equipment, you will have to spend an amount comparable to the cost of repairs. In the expenditure part of the pharmacy business plan, it is also necessary to take into account the production of outdoor advertising (signboard, signs, tablets, etc.), salaries to employees for several months (preferably 4-5), utility bills, money for settlements with suppliers.

Before registering a legal entity and starting work, it is necessary to conduct a marketing research: which distributors of medicines work in the city, on what conditions they supply goods to new customers. Ask them for price lists, compare prices and payment terms. It's good to take the time to get to know the most loyal ones. They will take a long time to work with.

When all expenses are taken into account, the premises are found, you can begin to register a legal entity and look for the head of the enterprise. To obtain a license for pharmacy activities, you need an order to appoint a director and chief accountant of the organization. The license itself is paid. For its receipt, a certain amount is paid to the account of the Ministry of Health.

The most reasonable way out is to obtain permission from firefighters, a sanitary and epidemiological station, the choice of OKVED codes, etc. - hire a person who understands this paper maze.

When the license is obtained, the opening of the pharmacy is considered completed and you can start working.

What income to expect? At any point of sale, profit is formed from the difference between the cost of purchasing goods and the selling price. In the pharmacy business, you will have to face the fact that the size of the markup on medicines is regulated by law. The same goes for hygiene products. It is better to lay the estimated profitability at a level of 10% of the volume of trade. In any case, if within six months of operation the pharmacy reaches a breakeven point and starts to make a profit, we can say that the business is successful.

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pharmacy business investment competitor

1. General information

2. Goals and objectives of the business plan

3. Summary of the business plan

4. Marketing plan

5. Marketing strategy

6. Market Analysis

7. Spending plan

8. Organizational plan

9. Sales plan

10. Financial plan

11. Types of risks

Application

1. General information

Name of the business plan:

Pharmacy "Siberian health"

Name, address and phone number of the founder, indicating the share in the authorized capital:

Svyazina Yulia Sergeevna, Langepas, share in the authorized capital 100%.

Surname, name, patronymic of the head of the organization (individual entrepreneur), phone:

Svyazina Yulia Sergeevna

The essence of the business plan:

Organization of the provision of high-quality medicines to the population of Langepas.

Direction of investments:

1. Purchase of premises

2. Purchase of equipment

3. Purchase of necessary medicines

2 . Goals and objectives of the business plan

Pharmacy in the format of a mini-market "Siberian health".

Pharmacy Goals:

1. Arrange production;

2. Achieve maximum profit and return credit funds ahead of schedule;

3. Complete the payback of the project in 3 years, then receive a net profit;

4. Increase sales by expanding the range;

5. Earn a reputation as a reliable supplier of medicines and gain the trust of customers;

6. Ensure the availability of the most complete drug base (drugs, devices, etc.) for patients with diabetes;

Tasks:

1. Get investment;

2. Find a suitable room in the central part of the city for rent;

3. Registration of a license for medicines to open a pharmacy;

4. Purchase the necessary equipment;

5. Staffing;

6. Paperwork with resource-supplying organizations.

3 . Business plan summary

This document is a business plan for the Siberian Health Pharmacy. This document was developed to organize the marketing of medicines in the city of Langepas, Khanty-Mansi Autonomous Okrug-Yugra.

The pharmacy business is a tempting business for a future entrepreneur: the need for medicines is no weaker than for food or water, but the medicines themselves take up little space, so a pharmacy requires significantly less retail space than an ordinary store. Small in size, drugs cost no less, and often much more, than any item in a regular grocery store, so drug sales are a very profitable business. Features of the pharmacy business are licensing and strict adherence to the requirements of the Ministry of Health and other standards.

The proposed plan for the creation of a pharmacy describes the purpose and objectives, ways to achieve the goals set, and also contains the main financial indicators of its proposed activities.

The goal of Siberian Health Pharmacy is to make a profit due to the rapid growth of sales, high quality service and low production costs.

The key to the success of the Pharmacy is proper marketing, teamwork of employees, high quality service and competitive prices.

All organizational activities will be carried out from September to December 2011, the opening of the Pharmacy is planned for January-February 2012.

Estimated financial analysis of the activities of the proposed enterprise confirms favorable forecasts. The main factors contributing to the company's success are high demand, extensive staff experience and competitive prices.

All financial calculations are made in accordance with international standards for the calculation of business plans.

This project is designed for 3 years. To implement the business plan, investments in the amount of 6,105 thousand rubles are required, of which 1,105 thousand are personal funds, 5,000 thousand are taken on credit at 12% per annum for 3 years.

Estimated financial analysis of Apteka's activity confirms favorable forecasts. The main factors contributing to the success are high demand, extensive staff experience and competitive prices.

4 . marketing plan

Target: meet the needs of the population in high-quality medical preparations, as well as providing the necessary medicines for patients with diabetes mellitus.

Market description:

1. Minimum plan: Pharmacy "Siberian Health", Langepas

2. Plan-maximum: Network of pharmacies "Siberian health" in the city of Langepas.

1. Analysis, evaluation and forecasting of the state and development of the pharmacy business markets.

2. Development of pricing policy.

3. Research of needs in service maintenance and mechanisms of their satisfaction.

Additional services provided to buyers of medicines (difference from competitors):

1. The existence of an individual order system for rare, missing medicines.

2. Providing quality medicines for people with diabetes. pharmacy business service medication

3. The Pharmacy will provide online consultations (departure in case of emergency) by an endocrinologist, a diagnostic therapist.

5 . Marketing strategy

Pharmacy's marketing strategy in the first three years is aimed at gaining a stable market position and maintaining competitiveness.

The selling price for products will be lower than that of competitors by 5%. Potential buyers of products are divided into 2 groups (market segments). Segment A - people with diabetes, Segment B - people who buy other medicines, depending on their needs.

Based on marketing research, it was determined that the physical sales volumes for these segments are: Segment A - 38%, Segment B - 62%. The population suffering from this disease will be provided with a professional examination, as well as the necessary treatment.

In the future, it is planned to open a network of pharmacies, with the provision of services of a similar nature in remote parts of the city.

6 . Market Analysis

Market conditions - the current economic situation, which includes the relationship between supply and demand, the movement of prices and inventories, the portfolio of orders by industry and other economic indicators. In other words, market conditions are a specific situation that has developed on the market at the moment, or a limited period of time, as well as a set of conditions that determine this situation.

The main purpose of studying the market situation is to establish to what extent the activity of industry and trade affects the state of the market, its development in the near future, and what measures should be taken to better satisfy the demand of the population for goods, to use the possibilities available to the manufacturing enterprise more rationally. The results of studying the market conditions are intended for making operational decisions on managing the production and marketing of goods.

The geographical boundaries of the sales market - the city of Langepas, Khanty-Mansky Autonomous Okrug - Yugra.

Annual production volumes were projected on the basis of forecasts of market capacity (annual demand of buyers for this product).

After analyzing the situation on the market in Langepas, you can see that the niche of the pharmacy business in this city is not completely filled:

1) There is no round-the-clock pharmacy;

2) There is no pharmacy specializing in drugs for diabetics (the number of people with this disease is growing every year).

It should be noted that the need for drugs is experienced by the entire population. In addition, the city is equated with the regions of the Far North, the majority of the population are working people, which means that people are solvent. In addition, 40% of Langepas are children who get sick quite often.

Over the past 5 years, the opening of new pharmacies has not been observed.

7 . Spending plan

	Article name	Amount, thousand rubles
	Purchase of premises
	Premises renovation
	Retail store equipment
	Refrigeration equipment
	Cash equipment
	Medicines licenses
	Org. technique
	Communal expenses. Electricity
	Purchase of medicines
	other expenses
	Wage

8 . organizational plan

The Director is responsible for the operation of the Pharmacy, manages all management activities.

The accountant will conduct daily settlement activities: how much was sold, how much is left, what is more in demand, etc.

3 pharmacists will be accepted. The work schedule is 24 hours a day, 2 days after 2. General control over the state of medicines will be carried out by 2 pharmacists.

Also, you need a technician who will maintain cleanliness in the room.

The Pharmacy will provide professional medical services to an endocrinologist, a therapist-diagnostician.

The structure of this organization is shown in Appendix 1.

9 . Sales plan

On average, entering a pharmacy, a person spends 300 rubles. In the first year, it is planned that 30 customers will enter daily. Thus, for a week - 210 people, for a year - 10,080 people. The expected revenue is 3,024,000 rubles.

In the second year, it is expected to increase customers per day by 5 people, that is, 35 customers. A week - 245, for a year - 11,760. The revenue will be - 4,704,000 rubles.

In the third year, the increase in services will be increased - 500 rubles. The number of buyers will also increase - 40. Per week - 280 people, per year - 13,440. Expected revenue - 6,720,000 rubles.

10 . Financial plan

Opening a pharmacy requires a large investment of money. The table shows the financial justification for the investment.

This table shows that 5,000,000 rubles are required. In the first year it will be possible to return 1,000,000, but the enterprise will incur a loss.

In the second year, 2,000,000 loan funds will be contributed. The company's loss will be reduced.

For the third year, the Pharmacy will begin to generate income. The loan will be paid in full.

11 . Types of risks

When analyzing the risks, it was revealed that many factors affect the efficiency of work.

Possible risks	Impact on expected profit	Risk Mitigation Measures
1. Economic risks are associated with the instability of demand, lower prices by competitors	Decrease in income	Constant work with clients, expansion of the range of goods, discount system, the highest quality of goods.
2. Production risks	Decrease in profitability	High organization of work, work around the clock without interruption
3. Financial risks	Decrease in income	Development of investment and financial policy, getting into the zone of profitable operation