Organizational structures of business management. Organizational structure of the enterprise: types and schemes What you need to analyze in the activities of your managers

  • 06.03.2023

The commercial intermediary network, in order to increase the effectiveness of its activities, must be competitive in the system of all links in the sphere of commodity circulation. It needs to widely use modern management and marketing principles, constantly introduce the latest forms and methods of wholesale trade, using the best world experience in this area, and actively develop services based on the latest principles of market interaction.

Often one has to deal with a very simplified idea of ​​the organizational forms and management structure as an established set of management bodies and business units with their inherent functions for each type of commercial and intermediary activity. With this approach, the existing composition of line and functional services is often mechanically transferred to the structure of new organizations, regardless of their specifics and tasks, without analyzing their suitability and necessity in new conditions, without a thorough justification of all elements of the management system.

The adaptability of the structure to changing operating conditions is closely related to such parameters of the organizational structure as the level of management structuring (centralization of management and standardization, the level of concentration of powers, the level of use of linear management methods), the level of auxiliary functions that are not related to direct management - transport support , catering and travel of workers, etc.

Organizational forms of management and their structures are a category as dynamic as the currently developing market in Russia. The newest and one of the most profitable elements of commercial and intermediary activity, as noted above, is the sphere of services provided to the clientele, which has actively entered into it. It is this area that initiated the emergence of new forms of business management in modern conditions.

When developing organizational forms of managing a commercial-intermediary system, all the conditions and factors for its effective functioning in the economic mechanism should be taken into account. This, in turn, requires the multivariance and heterogeneity of organizational and structural decisions in the field of managing this system, as well as the most complete typification of organizational forms of management. However, typification is expedient only when it relies not on past, obsolete forms of management, but on progressive organizational forms that have a high prospect for the future. This requires not only a competent analysis of the existing structures and the performance indicators of commercial links in the sphere of circulation arising from them, but also predictive modeling.

In the current conditions of market development, the creation of business management structures should be carried out taking into account timely restructuring.

The restructuring of a firm is defined as "a purposeful transformation of technology and management based on the choice of its competitive strategy in changing conditions and leading to a change in its production, organizational and information structure, and, if necessary, its organizational and legal status."

Restructuring requires the creation of such flexible organizational structures that could maximize the use of all aggregate opportunities to provide a wide range of services in accordance with the change in the structure of requests.

The most efficient of the entire range of wholesale and commercial enterprises were firms with a mixed form of ownership.

Due to the ongoing process of concentration of commercial and intermediary activities in the system of larger wholesale enterprises of mixed ownership and further consolidation of such enterprises in the sphere of circulation, their number will increase, the decline in sales will stop, and warehouse sales should increase.

In accordance with this forecast, conditions will be created for expanding the range of functions performed by commercial structures in the sphere of circulation, and in particular leasing and other services. Naturally, they directly influence the solution of the problems of developing organizational forms and building organizational structures for managing commercial and intermediary activities.

The organizational structure of the management of the wholesale and intermediary link is a set of interrelated and interdependent elements, functioning as a single dynamic system and aimed at satisfying the multiple needs of the market while obtaining the intended income and fulfilling the social mission to society.

The main constituent elements of any organizational structure are the governing bodies, internal structural units with performers, which give the formal structure a mobile character. It is important to constantly follow the basic principles of their construction when creating and developing organizational structures. At the same time, all links of the structure, the number of performers should be optimal, excluding parallel duplication, and the created structures should be flexible, mobile with operational adaptation to numerous unpredictable market changes, and most importantly, function rhythmically without failures to achieve the goals set for the company. At the same time, it is necessary to observe such principles as the correspondence of rights and obligations between executors and managers at all levels of the management hierarchy, personal responsibility and constant monitoring of the timing and quality of the tasks performed.

The construction of organizational structures should be carried out taking into account the following factors: the total number of AUP and workers, the type of commercial and intermediary activity; ranking product markets for effective participation; the volume and range of products sold or purchased; the number of possible and actual suppliers, consumers; the most optimal form of wholesale trade and effective methods of cargo delivery; the most acceptable for consumers norms of shipment of products and goods; types of current and potential commercial services provided; availability of basic elements of market infrastructure, including transport, communications; customer service and quality assurance, etc.

When evaluating the effectiveness of the functioning of organizational structures for building wholesale and intermediary organizations, it is necessary to take into account classification factors, the determining ones of which are:

1. Type of activity, i.e. the main function performed in the field of sale and purchase of goods, as well as the implementation of a complex of commercial and service services to customers. This factor must be considered taking into account the influence of the territorial feature. Thus, wholesale enterprises located near the manufacturer, i.e., in the zone of production, are called output bases and, as a rule, carry out marketing trade with the simultaneous provision of a set of production services for the selection, sorting, and packaging of products according to consumer orders. The functioning of such output bases allows manufacturers to be released from the performance of marketing functions within a certain territory.

Another type of functioning trade and intermediary structures can be attributed to bases whose activities are geographically remote from product manufacturers. Such bases in the practice of Russian entrepreneurship are called trading bases. Their functional purpose is to purchase products from manufacturers in various regions, including enterprises - output bases for the purpose of subsequent sale of goods to medium and small enterprises of the retail system. Studies have shown that in the wholesale zone of the consumer cooperation system of such trading bases is about 90%.

In general, in the logistics industry, two large groups of trading enterprises can be distinguished: supply and marketing. Supply firms and organizations account for about 90% of their total and warehouse sales volumes.

2. The next factor in the organizational construction and functioning of commercial structures is their specialization.

The practice of trade in consumer goods allows us to distinguish between mixed, universal, specialized and highly specialized firms.

In the assortment of mixed wholesale enterprises there are groups of both food and non-food products. In universal - a wide range of food or non-food types of goods. Specialized wholesale enterprises and firms trade in several or one group of goods of a certain type of industrial or non-industrial assortment.

With the development of market reforms in the sector of material and technical supply and sales, large wholesale and intermediary structures that previously functioned in the system of the USSR Gossnab stand out. Today, they operate on the commodity market as independent wholesale and intermediary firms and companies, which basically have the rights of legal entities with a mixed form of ownership, such as joint-stock companies. For the most part, they specialize in certain regions in the supply of metal, timber, building materials, machine-building and instrumentation products.

In the cities of regional subordination there are wholesale trade enterprises, wholesale trade centers, intermediary firms, mainly of a universal nature of activity.

  • 3. An essential classification factor in the functioning of commercial links is the immediate area of ​​activity, i.e., the differentiation of commercial structures in the territory of customer service - from federal wholesale enterprises, republican, regional to regional, interdistrict and district.
  • 4. The factor of departmental affiliation also differentiates commercial structures in the sphere of commodity circulation, depending on their subordination to individual ministries, departments, state federal, republican and local authorities. In accordance with this factor, powerful departmental commercial structures operate in transport, industry, trade, agriculture and other especially important sectors of the economy.
  • 5. It is quite obvious that any formation of a wholesale and intermediary link begins with a consideration of the property factor, which at the legislative level has many forms in Russia, including private, state, municipal, mixed, etc.

The organizational and legal forms of enterprises are determined by the Civil Code of the Russian Federation. Features of the mode of action of enterprises (organizations) of various organizational and legal forms are established by federal laws of December 26, 1995 No. 208-FZ

"On Joint Stock Companies", dated December 31, 1998 No. 193-FZ "On Limited Liability Companies", dated July 19, 1998 No. 115-FZ "On the Peculiarities of the Legal Status of Joint Stock Companies of Employees (People's Enterprises)", dated 14 November 2002 No. 161-FZ "On State and Municipal Unitary Enterprises", dated June 14, 1995 No. 88-FZ "On State Support for Small Business in the Russian Federation", dated August 8, 2001 No. 129-FZ "On state registration of legal entities" and so on.

Legal entity, according to Art. 48 of the Civil Code of the Russian Federation, an organization is recognized that has separate property in ownership, economic management or operational management, is liable for its obligations with this property and can, on its own behalf, acquire and exercise property and personal non-property rights, bear obligations, be a plaintiff and defendant in court.

Commercial organizations are created to conduct business and, accordingly, make a profit. When creating a commercial organization for conducting trading activities, an entrepreneur must take into account the features that each organizational and legal form has, and choose the most optimal of the firms in terms of strategy and tactics of doing business, the type of business activity, their financial capabilities, the specifics of the market, the availability of partners and etc.

According to the legal form, the following types of commercial organizations are determined:

  • o general partnership;
  • o limited partnership (limited partnership);
  • o production cooperative (artel);
  • o limited liability company;
  • o additional liability company;
  • o closed joint stock company;
  • o open joint stock company;
  • o joint-stock company of workers (people's enterprise);
  • o unitary enterprise.

A general partnership is an organization whose participants (general partners), in accordance with the agreement concluded between them, are engaged in entrepreneurial activities on behalf of the partnership and are liable for its obligations with their property (Article 69 of the Civil Code of the Russian Federation). The need to attract borrowed funds to general partnerships allows them to be re-registered as limited partnerships.

A limited partnership is one in which, along with the participants who carry out entrepreneurial activities on behalf of the partnership and are liable for the obligations of the partnership with their property, there are one or more contributors (limited partners) who bear the risk of losses associated with the activities of the partnership, within the limits of the amounts of their contributions. and do not take part in the implementation of entrepreneurial activities by the partnership (Article 82 of the Civil Code of the Russian Federation).

A production cooperative (artel) is a voluntary association of citizens on the basis of membership for joint production and other economic activities based on their personal labor and other participation and the association of property shares by its members (participants) (Article 1 of the Law of May 8, 1996 No. 41-FZ "On production cooperatives").

Business companies (limited liability company and additional liability company; closed and open joint-stock companies; people's enterprise) are commercial organizations created by one or more persons by combining (separating) their property for doing business.

A limited liability company is a company established by one or more persons, the authorized capital of which is divided into shares of the sizes determined by the constituent documents (Article 87 of the Civil Code of the Russian Federation, Article 2 of the Law of February 8, 1998 No. 14-FZ "On Limited Liability Companies" ).

An additional liability company is a company established by one or more persons, the authorized capital of which is divided into shares of the sizes determined by the constituent documents. Its main difference from a limited liability company is that here the participants jointly and severally bear subsidiary liability for its obligations with their property in the same multiple for all of the value of their contributions specified in the constituent documents (Article 95 of the Civil Code of the Russian Federation).

A joint-stock company is a commercial organization, the authorized capital of which is divided into a certain number of shares, certifying the obligations of shareholders in relation to the company.

Joint-stock companies can exist in two organizational and legal forms: open and closed. They differ from each other in that the shares of an open joint stock company are distributed by free subscription, and in a closed joint stock company - only among its founders or other, predetermined circle of persons. In addition, the number of participants in a closed joint stock company, by law, should not exceed 50. If this number is exceeded, a CJSC must be transformed into an OJSC (open joint stock company). The minimum authorized capital determined by law is also different for joint-stock companies. For a closed joint-stock company, it is set at 100 minimum wages, and for an open joint-stock company - 1,000 minimum wages.

Unitary enterprise, in accordance with paragraph 1 of Art. 113 of the Civil Code of the Russian Federation,

a commercial organization established by the state or a local government body for entrepreneurial purposes or for the purpose of producing especially significant goods (producing works or rendering services), not endowed with the right of ownership of the property assigned to it by the owner, is recognized. In relation to this property, they have a limited property right - economic management or operational management. The owner of the property of a unitary enterprise is its founder.

The main tasks in the activities of commercial structures in the sphere of commodity circulation are the integrated use of economic, organizational and legal levers for the purpose of a high level of customer service, as well as the provision of commercial, industrial and service services to them while making a profit and the necessary image in society.

An exemplary organizational structure of a wholesale intermediary firm is shown in fig. 6.3.

Rice. 6.3.

When organizing wholesale and intermediary activities, commercial structures perform, as a rule, the following functions:

  • o study the supply and demand for goods and services while simultaneously identifying sources of covering needs in society;
  • o carry out purchases in accordance with the concluded agreements, contracts and orders;
  • o participate in the organization and conduct of foreign economic activity at all the numerous stages of the movement of goods from manufacturers to the final consumer;
  • o organize commercial relations using various forms and methods, including the public relations system on parity and mutually beneficial conditions for all business participants.

A flexible strategy, a constant search for new methods of work, serious market research provide commercial structures with a strong position in the commodity markets in the face of intense competition.

The most important sign of the successful functioning of organizational forms of management in modern market conditions of management is their diversification orientation.

The diversification of commercial activities is an objective phenomenon that occurs at a certain stage in the development of the reproduction process due to the penetration of wholesale and intermediary structures into new industries for themselves in order to ensure a stable position in the market and maximize the satisfaction of the total needs in society.

Wholesale-commercial firms should form in advance the necessary size of the diversification fund, which would allow timely restructuring of the company's commercial orientation, taking into account market requirements.

On fig. 6.4 the main directions of use of diversification fund are offered.

Rice. 6.4.

Diversification has become widespread in trading houses.

Trading houses in the sphere of commodity circulation represent a special form of commercial activity. The legal basis for their creation was the Decrees of the Council of Ministers of the USSR of July 29, 1990 No. 712 "On improving retail trade and the provision of services in foreign currency on the territory of the USSR" and of June 19, 1990 No. 590 "On approval of the Regulations on joint-stock companies and Limited Liability Companies and Securities Regulations".

It is known that a trading house is a free associative union of like-minded people on a voluntary basis with the inclusion of trade, manufacturing, transport, construction enterprises and organizations, as well as banks and insurance companies. As a rule, trading houses are created in the form of a joint-stock company.

Trading houses direct significant efforts to attract foreign investment in the domestic industry. For example, the activity of the international trading house "RIKO" in Moscow is not only an expression of trade functions for buying and selling within the country and abroad. The scope of its activities is much wider. Through the efforts of RICO, foreign investments were attracted to various industries: oil production and refining, aviation and mechanical engineering, non-ferrous metal processing, information technology, ecology and medicine. With the participation of the trading house, the following were created: a medical rehabilitation center in Russia, a Russian-American center in Chicago. The forces of MTD "RIKO" carried out the reconstruction of the Gagarin Square in Moscow, organized the production of mobile complexes for lifting sunken timber, and also carried out the development of the unique Novomikhailovskoye oil and gas field in Khakassia.

The activities of MTD "RICO" for the implementation of attractive projects are ensured by:

  • o the implementation of the examination of projects, on the basis of which the feasibility of their financing is considered;
  • o selection of partners interested in the implementation of a particular profitable project with the possible creation of a target financial and industrial group for a comprehensive solution of the tasks of project implementation - from financing to the supply of raw materials and marketing of finished products;
  • o a preliminary study of a possible market for new products with the simultaneous identification of demand for it and the approximate level of the sale price of products;
  • o preparation of a comprehensive business plan for submission to government agencies and potential investors in order to attract investment and receive profitable subsidies and subsidies.

Foreign economic relations allow trading houses to quickly respond to the changing conditions of world commodity markets, organize the production and sale of competitive goods, and also reduce distribution costs due to favorable conditions for functioning in the foreign market.

The main goals of trading houses are:

  • o the unity of the strategy and tactics of behavior in order to actively adapt to the changing needs of customers while influencing the formation of demand and its stimulation;
  • o prompt response to the changing conditions of the national and world commodity markets;
  • o activation of domestic and foreign economic activity due to the diversification of commercial activities, the search for new segments of product markets while maintaining the same market share;
  • o concentration of efforts to reduce total costs, ensure a decent quality of customer service and create a high image in the eyes of society, and primarily through sponsorship and patronage of socially oriented projects.

On the Russian market, trading houses are representatives of small and medium-sized businesses with a fairly wide range of activities - from highly specialized to universal.

Among the main features of the classification of their construction and functioning, the following should be distinguished:

  • 1. According to the degree of integration into production:
    • o trading houses with a weak connection with the production of products, which are mainly engaged in purchasing and wholesale and retail sales. An example of this type of activity can be the trading house "Uzbekistan", created as a joint venture, the founders of which were FKK "Roskontrakt" and the Uzbek state-joint-stock association for contracts and trade "Uzkontraktorg";
    • o trading houses operating directly at plants, factories and selling domestic products of these industrial structures. An example is OJSC Confectionery Concern "Babaevsky", which includes: OJSC "Babaevskoye", OJSC "Rot-Front",

OJSC "Yuzhuralkonditer", CJSC "Sormovskaya Confectionery Factory", CJSC "Chocolate Factory Novosibirsk", a network of trading houses in Murmansk, Orenburg, Smolensk, Kazan, Omsk, Tambov, Krasnoyarsk, as well as in Belarus. It is known that the toughest struggle in the confectionery market is with the Western companies Nestle, Mars, Cadbury, which have already bought a number of enterprises in Russia, have adapted to Russian tastes and are releasing new brands of chocolate. Therefore, the emergence of a new powerful network of trading houses will seriously compete with Western firms inside Russia. More than 40% of sales go through this own network of trading houses. In the future, it is planned to increase this volume to 70%, the rest of the sale will be carried out through a distribution network and direct retail;

  • o The rarest type of trading houses are wholesale and intermediary firms deeply integrated into production, which take part both in placing new orders and in forming a production program with an attractive product range for the market.
  • 2. By the nature of the activity:
    • o trading houses that perform purely intermediary functions by the type of activity of brokerage houses;
    • o trading houses that act as dealers in the market, i.e. the company is aimed exclusively at its own trading activities on its own behalf and at its own expense;
    • o the company operates as commercial centers by creating an information bank and selling commercial information about the state of markets, competitors, and also provides advertising services;
    • o trading houses that are fully integrated into production and perform supply and marketing functions in accordance with the needs and strategy for the development of industrial production.

Trading houses, as already noted, are, as a rule, joint-stock companies headed by a board of directors with a chairman, a company president, vice presidents and an executive directorate that performs operational management and control over the activities of the company, its branches, including foreign ones.

The governing bodies carry out their activities in two directions:

  • - firstly, they deal with general problems of corporate governance, i.e. they solve issues of marketing activities, investment policy, planning, both strategic and operational in general for the trading house, financing and personnel management;
  • - secondly, they directly manage the product divisions, in which each department is responsible for its own group.

The organizational structure of trading houses is flexible and dynamic, it is constantly changing in accordance with market requirements, as well as with the development of new activities, goods and services.

Japanese companies had a significant influence on the formation of the established Russian models of the organizational structure of trading houses. These trading houses represent a trading monopoly in Japan, selling everything from needles to space rockets, and for the most part function as multinational companies that operate through officially registered branches around the world. Moreover, the Japanese company "Mitsui Bussan" is the third largest exporter of goods from the United States.

An approximate organizational structure of a trading house is shown in fig. 6.5.

To carry out and implement the main areas of activity, a team of like-minded people is created, which includes experienced businessmen, merchandisers, planners, technical specialists, marketers and service personnel.

Rice. 6.5.

Among the internal divisions, the most important links are:

  • o marketing and sales department. It is advisable to include groups (sectors) for marketing research, planning and strategic forecasting, for communications with advertising media and public relations, as well as a sector that solves the issues of logistical support for customers and the provision of services related to the preparation of products for industrial consumption and after-sales service. ;
  • o department of organization of trade and services, in which it is advisable to include such groups (sectors) as the group responsible for organizing the sale of goods; a group for organizing trades, fairs, exhibitions, auctions, closed and open tenders; a group for the provision of organizational, methodological, information, commercial and consulting services;
  • o the planning and economic department includes: a group of strategic and operational intra-company planning; a group of economic analysis and long-term forecasting of the development of production, trade and other profitable areas of commercial activity; a group for monitoring and evaluating the implementation of commercial activities;
  • o the legal service is designed to resolve and ensure the legal and legal execution of contracts, agreements and orders with clients, arbitration issues and the whole range of claims, and also, if necessary, act as a defendant or plaintiff in the state arbitration court and other legal authorities under the general director. In small trading houses, it is advisable to resolve these issues through a legal adviser invited under an employment agreement;
  • o the finance and investment department monitors the redistribution of the internal cash flow of the company, including the timely formation of an investment portfolio with the subsequent redistribution of finances for the acquisition and investment of direct and portfolio investments, the search for a profitable circle of investors in order to effectively implement the financial policy of the trading house and gain a solid places in the market.

A major role in organizing the effective commercial activities of a trading house is played by departments that manage the material flow.

Warehousing, transportation and wholesale trade divisions carry out complex activities, including the entire set of operations related to warehousing, loading and unloading, as well as the physical movement of goods to end consumers.

The results of the trading house's performance of the entire set of business operations and the quality of customer support largely depend on the efficiency of these divisions.

An important role is played by the speed of order fulfillment, which directly depends on the correct choice of the optimal forms of wholesale trade and cargo delivery routes, the rational use of mobile transport, the trouble-free operation of warehouse handling equipment and the network of repair and maintenance services.

MTD "Rossiya" with an extensive agency network enjoys fame among trading houses in Russia. The trading house mainly serves the needs of firms and small and medium-sized businesses, i.e. organizations that do not have the opportunity to purchase large wholesale lots of goods. Trading House "Russia" provides numerous services, including those related to the purchase, sale and promotion of goods, as well as the provision of commercial intermediary and production services. Services provided by MTD "Russia" are cheaper for customers than other trade and intermediary organizations.

MTD "Russia" is directly subordinated to the Government of Moscow. The effectiveness of MTD "Russia" depends on the great efforts of the company in the field of market research, search for a product niche both domestically and abroad, organizing and holding international fairs, exhibitions and providing consulting, advertising and service services at the request of numerous partners . Trading houses in their economic and commercial activities have certain advantages, primarily due to:

  • o integration of production, trade, financial and other activities, which creates an opportunity to form a sufficiently flexible and optimal structure that effectively solves the main tasks facing the workforce;
  • o the presence of a warehouse base, transport facilities, means of communication, which makes it possible to create mobile transport terminals that promote the use of progressive forms of commodity circulation;
  • o the formation of a sufficiently strong financial base through close internal interaction with banks, financial and credit institutions, which allows to strengthen and develop the market infrastructure of the trading house, as well as to implement a profitable investment policy. The specifics of the functioning of trading houses is the active penetration into the sphere of material production of goods. On the Russian market, they do not limit their activities to one product group and one commercial area, but are multi-purpose entities, as they carry out not only commercial activities, but also production, research and financial and credit.

The organizational structure is the divisions of the bank (administrative, accounting, production and auxiliary) and their relations with each other.

The organizational structure of the bank is an important component of the successful achievement of management goals.

Very often, shortcomings in organizational structures led even sufficiently powerful banks to crisis situations. Therefore, the choice of an organizational structure that best suits the internal and external factors that determine the bank's activities is a strategic goal of management, the basis for the diversification of banking services.

Banks in market conditions specialize in providing various types of services, set themselves different goals, and, therefore, their organizational structures can vary widely. Each of the types of organizational structures has its advantages and disadvantages, which must be taken into account in the process of choosing the optimal structure, organization, corresponding to specific market conditions. The organizational structure of the bank is designed to ensure the rational work of bank employees, the successful implementation of all management functions, the maximum satisfaction of customer needs and, ultimately, the achievement of the goals of banking management.

The organizational structures of banks differ, first of all, according to the principle of bureaucracy, i.e. organization of document circulation, information flows. The division of labor between banking departments is designed to ensure the smooth operation of all management levels, a clear distribution of functions, strict regulation of the activities of each employee and the selection of personnel in accordance with their competence.

In the Russian Federation, the specifics of banking activity determines the use by banks of two main types of structures:

A modern branch bank uses a divisional organizational structure;

Branches of large banks and branchless banks are organized in a linear-functional manner.

In order to identify the financial structure, let's pay attention to two types of organizational structures of commercial banks - functional and divisional.

With a linear-functional organizational structure, all the activities of the bank are divided between services that carry out strictly regulated functions, the implementation of which leads to the achievement of management goals. The functional structure is acceptable when servicing large corporations.

The divisional organizational structure involves the division of banking activities in accordance with the types of banking products offered, consumer groups or regional characteristics.

The linear-functional structure is built on the principle that for each of the functions - linear or headquarters - a system of services is formed that permeates the entire bank from top to bottom; in the divisional structure, these services are established at the level of production departments. That is, the units receive, in addition to the linear one, an autonomous functional structure (financial management, accounting, planning, and so on), which allows them to partially or fully take responsibility for the development, production and sale of their services. As a result, the managerial resources of the top echelon of the bank are freed up for solving strategic problems. In table. 1.1 shows the advantages and disadvantages of both types of structures.

Setting up management accounting in a commercial bank is closely related to the structural organization of the bank's activities. The organizational structure cannot be modified too often. Making changes to the structure of a bank is a rather complicated process that requires taking into account a number of specific factors. A structural organization requires appropriate retraining of personnel, since almost all organizational changes are associated with an increase in the quality of customer service, market expansion, an increase in the volume of transactions and the introduction of new, more advanced technologies and methods of work. Changes in the structure of the bank, associated with the expansion of the scope of activities and the offer of new products, are usually accompanied by the introduction of new specialists in certain branches of banking and other activities. However, any change in the staff of the bank can disrupt the established process of communications and coordination of the activities of individual services. The intensive development of new types of banking products and additional services will be accompanied by a significant increase in the bank's staff and constantly emerging problems in coordinating and managing the activities of numerous departments. On the other hand, changes in the situation in the financial services market, its saturation, the activity of competitors will lead to the need for new structural adjustments, which may lead to layoffs. Under these conditions, any structural adjustment will be associated with bank employees with the possibility of losing their jobs. Due to the lack of interest of employees in structural changes, the organizational structure may lose its most important property - flexibility.

The banking services market is quite large, its maintenance requires the bank to collect and process a huge flow of information.

The development of new types of services is a very time-consuming process, which is reflected in their cost. Fluctuations in market conditions force the bank to resort to constant reprofiling and changing the strategy of actions, they take quite a lot of time and money. All this leads to the dissipation of the forces and resources of the bank, which reduces the efficiency of work, reduces the chances of gaining competitive advantages, which determines the need for regular management analysis of the activities of a commercial bank and its divisions.

More on the topic Organizational structure of a commercial bank:

  1. Test. Organizational structure of a commercial bank. Modern bank management system, 2011

As you know, the organizational structure is an important strategic tool designed to effectively implement the strategic, tactical and functional strategies of the company. The construction of a particular organizational structure of the management system depends on a number of factors (Fig. 5. 1) The main ones are: the place of the enterprise in the marketing channel system, the degree of its dependence on general suppliers; requirements of regional suppliers and consumers of the enterprise's products; internal features of the production process (intra-production factors) and management systems (management factors).

The influence of these factors on the organizational structure occurs as a result of their impact on the characteristics of the control object and, as a result, on the goals and functions of the control system. Influencing the production process (its specialization, type of production, structure, parameters, etc.), these factors change the characteristics of the enterprise and its elements, the goals and functions of the management system, the degree of work automation, and the activities of managerial personnel. This allows you to choose the optimal type of organizational management structure for certain conditions and its quantitative characteristics: the amount of work to perform management functions, their distribution by hierarchy levels, the composition and number of personnel by departments, the relationship of departments of the management system.

ENVIRONMENTAL FACTORS

INDUSTRY REGIONAL,

INTER-INDUSTRIAL

FACTORS OF THE OBJECT OF CONTROL

INSIDE MANAGEMENT

PRODUCTION

CHARACTERISTICS OF THE PRODUCTION SYSTEM OF THE ENTERPRISE AND ITS ELEMENTS

STRUCTURE OF THE GOALS AND FUNCTIONS OF THE SYSTEM BY THE ENTERPRISE

MAIN CHARACTERISTICS OF THE ORGANIZATIONAL STRUCTURE OF THE ENTERPRISE MANAGEMENT SYSTEM

Fig.5.1. Scheme of the influence of factors on the organizational structure.

5.2. Organizational structures of commercial enterprises in various business sectors

Currently, classical linear-functional structures are inherent only in small and part of medium-sized companies. They are rarely used at the level of transnational corporations, more often at the level of their divisions abroad. For large companies, the divisional approach to building organizational management structures has become dominant.

Divisional (departmental) structures management (from the English word division - branch, division of the company) are the most perfect kind of organizational structures of a hierarchical type, and even sometimes they are considered something between bureaucratic (mechanistic) and adaptive structures. In some cases, these structures can be found in the literature under the name “fractional structures”.

For the first time, divisional management structures appeared at the end of the 20s at the enterprises of General Motors, and they became most widespread in the 60s and 70s of the twentieth century. According to some estimates, by the mid-1980s, 80% of all diversified and specialized companies moved from linear-functional structures to divisional ones in the USA, including 95% of the 500 largest ones. In Japan, this type of structure is used by 45% of all companies. Divisional structures arose as a reaction to the shortcomings of linear-functional structures. The need for their reorganization was caused by a sharp increase in the size of companies, the complexity of technological processes, diversification and internationalization of their activities. In a dynamically changing external environment, it was impossible to manage dissimilar or geographically distant divisions of the company from a single center.

Divisional structures - Structures based on the allocation of large autonomous production and economic units (departments, divisions) and their corresponding levels of management with the provision of operational and production independence to these units and with the transfer to this level of responsibility for making a profit.

Under department (division) an organizational commodity-market unit that has the necessary internal functional units. The department is given responsibility for the production and marketing of certain products and profit, as a result of which the management staff of the company's upper echelon is released for strategic tasks. The operational level of management, concentrating on the production of a particular product or on the implementation of activities in a certain territory, was finally separated from the strategic, responsible for the growth and development of the company as a whole. As a rule, the top management of the company has no more than 4-6 centralized functional units. The supreme governing body of the company reserves the right to tightly control corporate issues of development strategy, research and development, finance, investment, etc. Therefore, divisional structures are characterized by a combination of centralized strategic planning in the upper echelons of management and decentralized activities of departments, at who are under operational management and who are responsible for making a profit. In connection with the transfer of responsibility for profit to the level of departments (divisions), they began to be considered as “profit centers”, actively using the freedom granted to them to increase work efficiency. In connection with the foregoing, divisional management structures are usually characterized as a combination of centralized coordination with decentralized management (decentralization while maintaining coordination and control) or, in accordance with the statement of A. Sloan, as “coordinated decentralization”.

The divisional approach provides a closer connection between production and consumers, significantly speeding up its response to changes in the external environment.

Divisional structures are characterized by the full responsibility of the heads of departments for the results of the activities of the departments they head. In this regard, the most important place in the management of companies with a divisional structure is occupied not by the heads of functional departments, but by the heads of production departments.

The structuring of the company by departments (divisions) is usually carried out according to one of three principles: by product - taking into account the characteristics of the products or services provided, depending on the focus on a particular consumer, and by regional - depending on the territories served. In this regard, three types of divisional structures are distinguished:

    Divisionally - product structures;

    organizational structures. consumer-oriented;

    divisional-regional structures.

At divisional product structure the authority to manage the production and marketing of any product or service is transferred to one manager who is responsible for this type of product (see Fig. 5). Heads of functional services (production, supply, technical, accounting, marketing, etc.) must report to the manager on this product.

Companies with this structure are able to respond more quickly to changes in competitive conditions, technology and customer demand. Activities for the production of a certain type of product are under the leadership of one person, coordination of work is improving.

A possible disadvantage of the product structure is an increase in costs due to duplication of the same types of work for different types of products. Each product department has its own functional divisions.

While creating customer-oriented organizational structures, subdivisions are grouped around certain consumer groups (for example, the army and civilian industries, products for industrial, technical and cultural purposes). The purpose of this organizational structure is to serve the needs of specific customers as well as a company that serves only one group of them. An example of an organization that uses consumer-oriented organizational structures is commercial banks. The main groups of consumers of services in this case will be: individual clients, companies, other banks, international financial organizations.

Figure 5. Product divisional structure

Figure 6. Regional divisional structure

If the company's activities are spread over several regions that require the use of different strategies, then it is advisable to form a divisional management structure according to the territorial principle, i.e., apply a divisional-regional structure (see Fig. 6). All activities of the company in a particular region in this case should be subordinate to the appropriate manager, who is responsible for it to the highest governing body of the company. The divisional-regional structure facilitates the solution of problems associated with local customs, peculiarities of legislation and the socio-economic environment of the region. The territorial division creates conditions for the training of managerial personnel of departments (divisions) directly on the spot.

With the development of companies, their entry into international markets, their gradual transformation from national corporations into transnational ones, with the achievement by transnational corporations of the highest level of their development - the creation of global corporations, divisional structures are transformed into international divisional, and then into global ones. In this case, the company ceases to place its main bet on activities within the country, and restructures its structure in such a way that international operations are more important than operations in the national market.

The following most common varieties of international divisional structures can be distinguished, the construction of which is based on a global approach:

1. Globally oriented product (commodity) structure(Worldwide Product Structure), based on a divisional structure with divisions on a product basis, each of which independently works for the entire world market (see Fig. 7). Such a structure can be used by companies with highly diversified products, products that differ significantly in their production technology, marketing methods, distribution channels, etc. It is used primarily by those companies for which differences between products are more important than differences between geographic regions where these products are sold. This type of structure contributes to the international orientation of the company, but it is typical (albeit like any other type of divisional structures) for a weakening of coordination between the individual divisions of the company; increased duplication of their activities.

Figure 7. Globally oriented product (commodity) structure

2. Globally oriented regional structure(Worldwide Regional Structure), also based on the divisional structure, but using the geographical principle of construction (see Fig. 8). while the national market is often considered only as one of the regional divisions. The most appropriate use of this type of structure by companies for which regional differences are more important than differences in products. Often, globally oriented regional organizational structures are used in industries with technologically slowly changing products (cars, drinks, cosmetics, food, oil products). The advantages of such a structure include a close relationship with geographic regions and high coordination of activities within them, and the disadvantages are poor coordination of the work of individual units and duplication of their activities.

Figure 8. Globally oriented regional structure.

3. Mixed (hybrid) structure(Mixed Structure, Mixed Overlay), where along with an emphasis on a specific product (geographical region, functions), structural links of territorial and functional (product and functional or territorial and product) type are built in. This type of structures arose due to the fact that each of the above structures can be noted strengths and weaknesses, there is not a single organizational structure that could be considered ideal. The organizational structure of management must correspond to the specific conditions for the functioning of the company, and they are quite complex and diverse for large objects, and not a single organizational structure in its pure form can be adequate for them. The mixed structure is currently very popular among American multinational corporations (especially those with highly diversified activities).

We have characterized the application of divisional structures at the company level, but I would like to point out. that in the production departments (divisions) themselves, management, as a rule, is built on the basis of a linear-functional principle.

Summing up the consideration of divisional structures, we will especially emphasize their advantages, disadvantages and conditions for the most effective application. The advantages of this type of structures include:

    The use of divisional structures allows a company to give a particular product, customer or geographic region the same attention as a small specialized company, resulting in a faster response to change. occurring in the external environment, adapt to changing conditions;

    this type of management structure focuses on achieving the final results of the company's activities (production of specific types of products, meeting the needs of a particular consumer, saturation of a specific regional market with goods);

    reducing the management complexity faced by senior managers;

    separation of operational management from strategic, resulting in the top management of the company concentrates on strategic planning and management;

    transferring responsibility for profit to the level of divisions, decentralizing the adoption of operational management decisions, such a structure helps bring management closer to market problems;

    improved communications;

    development of breadth of thinking, flexibility of perception and entrepreneurial spirit of the heads of departments (divisions).

At the same time, the shortcomings of the considered type of organizational structures should be emphasized:

    divisional management structures led to the growth of hierarchy, i.e., the vertical of management. They demanded the formation of intermediate levels of management to coordinate the work of departments, groups, etc.;

    contrasting the goals of departments with the general goals of the company's development, the discrepancy between the interests of the "tops" and "bottoms" in a multi-level hierarchy;

    the possibility of interdepartmental conflicts, in particular, in the event of a shortage of centrally distributed key resources;

    low coordination of the activities of departments (divisions), headquarters services are fragmented, horizontal ties are weakened;

    inefficient use of resources, the inability to use them fully due to the assignment of resources to a specific unit;

    an increase in the cost of maintaining the administrative apparatus due to duplication of the same functions in departments and a corresponding increase in the number of personnel;

    difficulty in exercising control from top to bottom;

    multi-level hierarchy and within the departments (divisions) themselves, the effect in them of all the shortcomings of linear-functional structures;

    a possible limitation of the professional development of departmental specialists, since their teams are not as large as in the case of using linear-functional structures at the company level.

It should be noted that the most effective use of divisional management structures under the following conditions:

    in large companies, with the expansion of production and economic operations;

    in companies with a wide range of products;

    in companies with highly diversified production;

    in companies in which production is weakly subject to fluctuations in market conditions and depends little on technological innovations;

    with intensive penetration of companies into foreign markets, i.e. in companies operating on a wide international scale, simultaneously in several markets in countries with different socio-economic systems and legislation.

As the most developed type of divisional management structures, one can name organizational structures based on strategic business units (strategic economic centers)(strategic business units, SBUs). They are used in companies if they have a large number of independent branches of a similar profile of activity. In this case, to coordinate their work, special intermediate management bodies are created, located between the departments and the top manager. These bodies are chaired by deputies of the top management of the organization (usually vice presidents) and are given the status of strategic business units.

Strategic business units are organizational units of the company responsible for developing its strategic positions in one or more areas of business. They are responsible for the choice of the field of activity, the development of competitive products and marketing strategies. Once the product range has been developed, the responsibility for the implementation of the program falls on the divisions of the current business activities, i.e. divisions.

The pioneer in the creation and use of organizational management structures built on the basis of the allocation of strategic business units was General Electric. In the second half of the 70s, this company had about 200 branches and 43 strategic business units. In the future, many companies picked up this innovation.

A detailed analysis of the varieties of hierarchical organizational structures showed that the transition to more flexible, adaptive management structures, better adapted to dynamic changes and production requirements, was objectively necessary and logical.

Adaptive control structures

As we noted above, adaptive (flexible, organic) organizational structures are characterized by the absence of bureaucratic regulation of the activities of management bodies, the absence of a detailed division of labor by type of work, the blurring of management levels and their small number, the flexibility of the management structure, the decentralization of decision-making, the individual responsibility of each employee for overall performance.

In addition, adaptive organizational structures, as a rule, are characterized by the following features:

    the ability to relatively easily change its shape, adapt to changing conditions;

    focus on the accelerated implementation of complex projects, comprehensive programs, solving complex problems;

    limited action in time, i.e. formation on a temporary basis for the period of solving the problem, implementing the project, program;

    creation of temporary government bodies.

The types of structures of the adaptive type include project, matrix, program-target, problem-target, structures based on a group approach (team, problem-group, brigade), network organizational structures.

Design structures- these are the management structures of complex activities, which, due to their crucial importance for the company, require continuous coordinating and integrating influence under severe restrictions on costs, terms and quality of work.

Traditionally, a department head in any large company within a hierarchical organizational structure has many different responsibilities and is responsible for many different aspects of several different programs, issues, projects, products and services. It is inevitable that under these conditions, even a good leader will pay more attention to some activities and less to others. As a result, the inability to take into account all the features, all the details of projects can lead to the most serious consequences. Therefore, in order to manage projects and, above all, large-scale ones, special project management structures are used.

Project structures in a company, as a rule, are used when it becomes necessary to develop and implement an organizational project of a complex nature, covering, on the one hand, the solution of a wide range of specialized technical, economic, social and other issues, and, on the other hand, the activities of various functional and line divisions. Organizational projects include any processes of purposeful changes in the system, for example, the reconstruction of production, the development and development of new types of products and technological processes, the construction of facilities, etc.

Under project management structure refers to a temporary structure created to solve a specific complex problem (project development and its implementation). The meaning of the project management structure is to bring together the most qualified employees of different professions into one team to implement a complex project on time with a given level of quality and within the material, financial and labor resources allocated for this purpose.

The project management structure assumes the provision of centralized management of the entire course of work on each major project.

There are several types of project structures. As one of their varieties, one can cite the so-called pure or consolidated project management structures, which imply the formation of a special unit - a project team working on a temporary basis. A temporary group of specialists is essentially a scaled-down copy of the permanent functional structure of a given company (see Figure 9). True, in practice, these project teams are rarely reflected in the formal schemes of organizational management structures. The temporary groups include the necessary specialists: engineers, accountants, production managers, researchers, as well as management specialists. The project manager is endowed with project authority (full power and control rights within a particular project). The manager is responsible for all activities from the beginning to the completion of the project or any part of it. Its functions include defining the concept and goals of project management, forming a project structure, distributing tasks among specialists, planning and organizing the execution of work, and coordinating the actions of performers. All team members and all resources allocated for this purpose are completely subordinate to him. The project manager's project authority includes responsibility for project planning, for scheduling and progress of work, for spending allocated resources, including financial incentives for employees. After completion of the work on the project, the structure disintegrates, and the personnel moves to a new project structure or returns to their permanent position (with contract work, they leave).

Figure 9. One of the varieties of project management structures

Purely design structures, as a rule, are used to solve any particularly large-scale problems. In the case of smaller projects, the cost of duplicating the services already existing in the company in the project management structure becomes irrational. On such relatively small projects, the manager may act as a consultant to the firm's senior management. Or someone from the top management of the company coordinates the implementation of the project within the usual linear functional structure.

The most important advantages of this type of management structures include:

    integration of various activities of the company in order to obtain high-quality results for a specific project;

    an integrated approach to project implementation, problem solving;

    concentration of all efforts on solving one problem, on the implementation of one specific project;

    greater flexibility in project structures;

    revitalization of the activities of project managers and performers as a result of the formation of project teams;

    strengthening the personal responsibility of a particular leader both for the project as a whole and for its elements.

The disadvantages of the project management structure include the following:

    in the presence of several organizational projects or programs, project structures lead to a fragmentation of resources and significantly complicate the maintenance and development of the production and scientific and technical potential of the company as a whole;

    the project manager is required not only to manage all stages of the project life cycle, but also to take into account the place of the project in the network of projects of this company;

    the formation of project teams that are not sustainable formations deprives employees of awareness of their place in the company;

    when using the project structure, there are difficulties with the prospective use of specialists in this company;

    there is a partial duplication of functions.

One of the most complex management structures of the adaptive type is recognized matrix structure. It was originally developed in the space industry, used in the electronics industry and in high technology areas. The matrix structure arose as a response to the need for rapid technological change with the most efficient use of a highly skilled workforce.

Matrix structure reflects the consolidation in the organizational structure of the company of two directions of management, two organizational alternatives (see Fig. 10). Vertical direction - management of functional and linear structural divisions of the company. Horizontal - management of individual projects, programs, products, for the implementation of which human and other resources of various departments of the company are involved.

With such a structure, a separation of the rights of managers who manage departments and managers who manage the implementation of the project is established, and the most important task of the top management of the company in these conditions is to maintain a balance between the two organizational alternatives.

In connection with the foregoing, a distinctive feature of the organizational structure of matrix-type management is the presence of two managers with equal rights among employees at the same time. On the one hand, the performer reports to the direct head of the functional service, which is endowed with the necessary project authority to implement the management process in accordance with the planned deadlines, allocated resources and the required quality. There is a system of dual subordination, based on a combination of two principles - functional and project (product).

The matrix structure is most often an overlay of a project structure on a linear-functional management structure that is permanent for a given company. Sometimes this type of structure is formed as a result of the gradual modification of the divisional structure, it can be the result of the imposition of a functional structure on the divisional one. Her approach is product or functional. A kind of double structure (matrix) is formed, which is a lattice organization built on the principle of double subordination of performers.

The fundamental principle in the matrix approach to building organizational management structures is not the improvement of organizational management structures is not the improvement of the activities of individual structural units, but the improvement of their interaction in order to implement a particular project or effectively solve a certain problem.

This requirement is fulfilled here due to the fact that in the matrix structure, in parallel with the functional and linear divisions, special bodies (project groups) are created to solve specific production problems. These project teams are formed by specialists from departments located at various levels of the management hierarchy. Thus, the main principle of the formation of the matrix structure is a developed network of horizontal connections, the numerous intersections of which with the vertical hierarchy are formed through the interaction of project managers with the heads of functional and linear divisions.

Matrix control structures can be of two types. In the first case, the project manager interacts with two groups of subordinates: with permanent members of the project team and with other employees of functional units who report to him on a temporary basis and on a limited range of issues. At the same time, the subordination of these performers to the direct heads of divisions, departments, and services remains. In the second case, only executors from the relevant functional units can temporarily report to the project manager.

Project managers in matrix structures, as well as in the project structures discussed above, have the so-called project authority. Moreover, these powers can be expressed in direct opposites: from comprehensive linear power over all the details of the project to almost purely consulting powers. The choice of a particular option is determined by what rights the top management of the company delegates to it.

The project managers in the matrix structure are responsible in person for the integration of all activities and resources related to a given project. For that. so that they can achieve this, all material and financial resources for this project are transferred to their full disposal. Project managers retain the right to determine the priority and timing of the solution of a particular task, while the heads of structural divisions can only choose a specific contractor and solution methodology.

The advantages of the matrix structure are:

    integration of various types of company activities within the framework of ongoing projects and programs;

    obtaining high-quality results for a large number of projects, programs, products;

    significant activation of the activities of managers and employees of the administrative apparatus as a result of the formation of project (program) teams that actively interact with functional units, strengthening the relationship between them;

    involvement of managers of all levels and specialists in the sphere of active creative activity in the implementation of organizational projects and, above all, in the accelerated technical improvement of production;

    reducing the burden on senior management by transferring decision-making powers to the middle level while maintaining the unity of coordination and control over key decisions at the highest level;

    strengthening the personal responsibility of a particular leader both for the project (program) as a whole and for its elements;

    achieving greater flexibility and coordination of work than in linear-functional and divisional organizational management structures, i.e. better and faster response of the matrix structure to changes in the external environment;

    overcoming intraorganizational barriers without interfering with the development of functional specialization.

Despite the advantages listed above of the analyzed type of management structures, it is necessary to note the skeptical attitude towards it of many specialists and, above all, practitioners. The development of matrix structures is very often seen as an achievement in the development of management theory, which is difficult to implement in practice. Here is a list of disadvantages of matrix structures. It turned out to be quite impressive and contains the following negative points:

    the complexity of the matrix structure for practical implementation, its implementation requires long-term training of employees and an appropriate organizational culture;

    the structure is complex, cumbersome and expensive not only in implementation, but also in operation;

    it is a difficult and sometimes incomprehensible form of organization;

    in connection with the system of dual subordination, the principle of unity of command is undermined, which often leads to conflicts; within the framework of this structure, the ambiguity of the role of the contractor and his leaders is generated, which creates tension in relations between members of the company's workforce;

    within the framework of the matrix structure, there is a tendency towards anarchy; in the conditions of its operation, the rights and responsibilities between its elements are not clearly distributed;

    this structure is characterized by a struggle for power, since within its framework the powers of authority are not clearly defined;

    this structure is characterized by excessive overhead costs due to the fact that more funds are required to maintain a larger number of leaders, as well as sometimes to resolve conflict situations;

    ambiguity and loss of accountability hinder the achievement of high-quality results;

    when using a matrix structure, difficulties arise with the prospective use of specialists in a given company;

    there is a partial duplication of functions;

    management decisions are not made in a timely manner; as a rule, group decision-making is characteristic;

    there is conformity in making group decisions;

    the traditional system of relationships between departments is disrupted;

    under the conditions of the matrix structure, it is difficult and there is practically no full-fledged control over the levels of management;

    the structure is considered absolutely inefficient in times of crisis.

At the same time, it should be noted that the transition to matrix structures, as a rule, does not cover the entire company, but only some part of it. And although we have given a lot of shortcomings of this type of structures, the scale of their application or the use of individual elements of the matrix approach in companies is quite significant.

ORGANIZATION - a group of people whose activities are consciously coordinated to achieve a common goal.

Three necessary conditions for the emergence of an organization

The presence of at least two people who consider themselves part of the organization;

The presence of at least one goal that members of the organization accept as a common one;

The presence of group members who deliberately work together to achieve a goal.

Organization(firm)- a system consisting of many elements that provides the transformation of resources to achieve results (production, work, services).

COMMERCIAL ORGANIZATION - an independent economic entity established in accordance with the procedure established by law in order to make a profit through the production of products, performance of work and provision of services to meet public needs

Basic principles of functioning in a market economy:

Free enterprise

Competition

Economic (commercial) interest

ManagementorganizationsAndhisessence.

Necessity management

A characteristic feature of any organization with more than 2 employees is the division of labor.

Horizontal division of labor - the division of the labor process into interrelated elements (operations) that are assigned to individual workers. This is especially evident in large organizations with a large number of employees. The effect of the division of labor is the increase in productivity due to the specialization of jobs and the growth of skills of workers.

vertical division of labor - the need to coordinate the work of individual groups of workers to ensure the consistency of labor results and achieve the goals of the organization.

Threelevelmanagement

All roles performed by the manager (both in the internal and external environment) successively go through three levels:

    Interiorlevel- Management of information flows in order to influence people, which makes them act in the right direction. These functions are communication and control.

    Controlthroughof people- Motivation and motivation.

    Controlaction- Active participation in certain activities. The level at which the manager prefers to work becomes the determinant of his management style.

2. Life cycle of the organization. Characteristics of the stages of development of the organization.

The life cycle of an organization is a set of stages of development through which an organization passes during the period of its operation.

The life cycle has the following form: origin and formation, growth, when the company actively fills the segment of the market it has chosen, maturity, when the company tries to keep the existing market share under its control, and old age, when the company quickly loses its market share and is forced out by competitors. In the future, the organization is either liquidated, or merged into a larger one, or split into smaller organizations, which, depending on the situation, may be at the stage of growth or maturity (less often, other stages).

The first stage in the development of an organization is its formation. At this stage, it is important for the organization to find the product that can be offered to the consumer. If an organization manages to find its place in the market, "promote" its product, then it can move to the second station - intensive growth.

At this stage of development, the organization grows, the volume of goods sold increases, the number of personnel, the number of branches, divisions, and activities increase. If an organization manages to stay on the wave, stabilize sources of income, gain a foothold in the market already as a full-fledged agent, then it can move on to the third stage - stabilization.

At this stage, it is important for the organization to stabilize its activities as much as possible. To do this, it tries to reduce the cost of production by reducing costs and maximizing the rationing of its own activities. Usually, due to the volatility of the market, the consumer, the life cycle of the product offered by the organization is limited, which also affects the staging of the organization's development.

After the stabilization stage, the organization can naturally move into the next stage - a crisis, which is characterized, as a rule, by a decrease in performance below the profitability margins, loss of a place in the market and, possibly, the death of the organization.

An organization can survive and move on to the next cycle of development only if it can find a new product that is attractive to the consumer, take a new place in the market. If this is successful, then it can again go through the stages of formation, intensive growth and stabilization in a transformed form, which will inevitably be replaced by a new crisis. In the development of an organization, crises are inevitable.

In accordance with the organizational and legal form of ownership, commercial banks are divided into joint-stock, whose capital is formed by selling their own shares (currently this is the most common form of ownership), cooperative, or share, whose capital is formed by selling shares, they are usually , small in size, so there are not so many of them, and private banks, the capital of which belongs to one person.

Much less common are state-owned banks, the capital of which belongs to the state, municipal banks, the capital of which is in city (municipal) ownership, mixed banks, the capital of which is formed on the basis of different forms of ownership, and joint banks, when the bank is based on the capital of different countries.

Currently, joint-stock banks with huge capitals predominate, which to a greater extent can be called banking organizations, consortiums or holdings, covering not only a branch network, but also a number of credit organizations that allow increasing profits. The main founding document of such banks is the Charter. It fixes the organizational and legal form of the bank, the amount of capital, the number of shares (shares), the par value of one share (the monetary size of the share), the management and control bodies, the mechanisms for making basic management decisions and their implementation, as well as other important provisions.

In the Russian Federation, banks can be created on the basis of any form of ownership as a business company, that is, in the form of limited and additional liability companies and joint-stock (open and closed) companies. A limited liability company is established by one or more persons, the authorized capital is divided into shares determined by the constituent documents; participants in a limited liability company are not liable for its obligations and bear the risk of losses associated with the activities of the company within the value of their contributions. An additional liability company is also established by one or more persons, the authorized capital is formed by making contributions from its participants. The founding documents of such banks are the memorandum of association and charter.

The organizational structure of a commercial bank is determined by its Charter, which contains provisions on the bank's management bodies, their powers, responsibilities and relationships in the implementation of banking operations. The joint-stock bank is managed by the general meeting of shareholders, which is convened at least once a year, while there may be cases of an extraordinary meeting of shareholders at the request of the founders, the Board of Directors, the audit commission or shareholders of the bank. All shareholders are present at the shareholders' meeting, however, only holders of ordinary shares have the right to vote. Decisions are taken by a simple majority of votes. The General Meeting of Shareholders approves and amends the Bank's Charter, the Regulations on the Board of Directors, the Board of the Bank, the Audit Commission, decides to expand the number of participants or their withdrawal from the bank, approves the annual report, distributes the bank's profit, decides on the formation of its funds, the creation and liquidation of its branch network, and also solves other important issues for the bank.

The General Meeting of Shareholders Elects the Board of Directors or the Board of the bank, which includes from 5 to 25 people, depending on the size of the bank, determines the term of their powers. Most often, the Board of Directors includes the owners of shareholdings.

The activities of the Board of Directors include: determination of the bank's goals and formation of its policy; amendments to the Bank's Charter; determining the amount of dividends; transfer of funds from the retained earnings account to reserve accounts; determination of the organizational structure of the bank; hiring and firing executives; definition of forms and types of reports; control over loans and investments; verification of all banking operations, implementation of consulting services, formation of the bank's marketing policy; establishment of business relations with other banks and legal entities.

The Board of Directors elects the Chairman of the Board of Directors, who may be the President of the bank. The Chairman of the Board of Directors informs the Board of Directors about the work of the bank, about public relations, about the prospects for the development of the bank, etc.; manages the operations of the bank.

The Board of the bank also includes Vice-Presidents, who head the leading departments of the bank, as well as the chief accountant, who performs accounting, cash flow and control. In foreign banks, the Board includes an auditor who reports directly to the Chairman of the Board of Directors. He carries out an external review of the bank, identifies its shortcomings, development prospects and reports to the Board of Directors. The tasks of the board of the bank include organizing and implementing the operational management of the bank's activities in order to ensure the implementation of decisions of the general meeting of shareholders and the Board of Directors, approving the regulations on structural divisions, branches and representative offices of the bank, resolving issues of selection and placement of personnel. A typical bank management scheme is provided in fig. 2

In the organizational structure of the bank, both operational (lending, investment, trust operations, international settlements, accepting and servicing deposits) and staff functions (consulting performers, accounting, business analysis, hiring, staff development, marketing) are implemented. bank control). As a result, a typical organizational structure of a commercial bank can be represented as:

* divisional, in which the division of all divisions takes place in accordance with the type of customers (individuals and legal entities), the types of services offered (crediting, securities transactions.), regions (branches; departments). Often, the organizational structure can be built on a sectoral or territorial basis, for example, a lending department may include departments for lending to individual sectors of the economy and territorial divisions;

* matrix, when employees have double subordination;

* functional, which includes functional divisions and services, the number of which is determined by the economic content and volume of operations performed by the bank. In this case, the main organizational units can be:

Credit Committee and Audit Committee, which deal with general matters. The Credit Committee develops the bank's credit policy, the Audit Committee conducts an external review and evaluation of the bank's activities;

Planning Department, dealing with the organization of commercial activities and management of bank liquidity, profitability; economic analysis and study of the client's creditworthiness; development of bases and plans of commercial activity of banks; marketing and public relations;

Department of Deposit Operations, which carries out deposit operations (acceptance and issuance of deposits) and is engaged in the issue and placement of its own securities (shares, bonds, bills, certificates);

Department of credit operations, conducting short-term and long-term lending; lending to the population; non-traditional banking operations related to lending, such as leasing, factoring, etc.;

Management of intermediary and other operations, which is associated with the performance of guarantee operations and operations by proxy (trust operations), commission operations, factoring services, intermediary services, operations with securities (placement, storage and sale);

Department for the organization of international banking operations, carrying out foreign exchange and credit operations involving foreign currency deposits, the purchase of foreign currency, the provision of foreign currency loans, international settlements;

The Accounting and Operations Department, which includes the Operations Department, the Cash Operations Department, and the Settlement Department, is engaged in the provision of cash and settlement services to customers.

To perform staff functions, as already noted, certain services are formed in the bank, including: the administrative and economic department; legal department, in which lawyers check the correctness of paperwork, drafting contracts, conducting trust operations (representing the client in court); the personnel department, which deals with the selection and placement of personnel; department of operation and implementation of computer technology; accounting.

Due to the fact that the organizational structure is developed by the Board of Directors of the bank, it can be individual for each bank and depend on the set of banking operations that the bank performs. However, in general, the organizational structure can be built on a sectoral or territorial basis, for example, a lending department may include lending departments for individual sectors of the economy and territorial divisions. Let us give an example of an organizational structure (Fig. 3).

Therefore, most often the bank has a mixed structure of construction, but at the same time it focuses either on a centralized type of management or on a decentralized one. With a centralized organizational structure in the bank, there is a clearly defined vertical of power: employees are subordinate in accordance with their functional duties, i.e. if an employee is engaged in accounting, then he is subordinate to the chief accountant, and if the employee’s task is to make a profit, he is subordinate to the body , the resource manager. With a decentralized structure, the division occurs by type of product: securities (securities management), lending (credit management).

Almost every bank, choosing its organizational structure, should pay attention to the fact that for the body managing the resources of the bank, the main goal is to make a profit, and for the chief accountant - the maximum correctness in conducting and recording operations. In accordance with this, as a rule, a two-level system for making a transaction is formed:

* front-office - the subdivision concluding transactions;

* back office - the subdivision that executes transactions.

Sometimes a third system is added to them - accounting, which records transactions. However, as a rule, the three-tier system is rarely used in Russian banks.

The activities of commercial banks in Russia are expanding, new operations are emerging, which is reflected in the organizational structure, leading to its improvement and expansion. A well-thought-out organizational structure of a commercial bank provides an effective management system, an optimized document flow, effective personnel management, and is a labor incentive tool that does not require any additional financial investments.

Control questions:

1. What is included in the concept of "commercial bank"?

2. Name the types of commercial banks.

3. What are the functions of commercial banks?

4. What is the legal basis for a commercial bank?

5. What is the organizational structure of the bank?

6. What do concepts such as merger, division, absorption, accession, separation, sanitation, liquidation mean.

7. How is the creation of a commercial bank?